Writing Podcast Show Notes – PCI 334

1
00:00:00,000 --> 00:00:04,320
You've invested this huge amount of time
recording this beautiful piece of art

2
00:00:04,320 --> 00:00:06,360
that you're gonna publish,
that you're very proud of.

3
00:00:06,360 --> 00:00:09,400
It's your baby maybe taking
a lot of time to edit it,

4
00:00:09,400 --> 00:00:14,240
and you've gotten it out there
and it just sits out there and

5
00:00:14,380 --> 00:00:16,000
you don't get a lot of traction.

6
00:00:17,270 --> 00:00:20,370
The show notes is a vehicle,

7
00:00:20,670 --> 00:00:25,370
one of the vehicles that is
gonna help you be recognized over

8
00:00:25,370 --> 00:00:30,050
time, that there's great original content
coming from your site in your brand.

9
00:00:30,870 --> 00:00:35,330
You are listening to Podcast Insider,
hosted by Mike Dell, Todd Cochran,

10
00:00:35,330 --> 00:00:37,890
and Mackenzie Bennett
from the Blueberry team,

11
00:00:38,560 --> 00:00:41,330
bringing you weekly insights, advice,

12
00:00:41,330 --> 00:00:44,330
and insider tips and
tricks to help you start,

13
00:00:44,640 --> 00:00:47,130
grow and thrive through podcasting.

14
00:00:47,480 --> 00:00:51,490
With all the support of your team
here at Blueberry Podcasting, welcome.

15
00:00:51,650 --> 00:00:52,610
Let's dive in.

16
00:00:53,200 --> 00:00:56,810
This is Todd Cochrane, CEO and
co-founder of Blueberry Podcasting.

17
00:00:56,870 --> 00:01:00,130
And I'm Mackenzie Bennett,
marketing specialist at Blueberry.

18
00:01:00,330 --> 00:01:04,370
Today, we're covering writing your
show notes and why it's important.

19
00:01:07,200 --> 00:01:10,850
I think this is a really good topic for
the two of us because you've been doing

20
00:01:10,880 --> 00:01:13,330
show notes for a very, very long time,

21
00:01:13,470 --> 00:01:17,090
and when I joined Blueberry
seven or so years ago,

22
00:01:17,090 --> 00:01:20,650
you introduced me to show notes
and gave me some best practices,

23
00:01:20,670 --> 00:01:25,290
and now I've just been doing them
basically weekly basis ever since.

24
00:01:26,110 --> 00:01:26,650
You know,

25
00:01:26,650 --> 00:01:31,330
show notes are one thing that
many podcasters truly hate doing.

26
00:01:31,880 --> 00:01:35,570
It's pretty evident as you
look through, you know,

27
00:01:35,650 --> 00:01:38,530
literally thousands of
episodes and you see a title,

28
00:01:38,530 --> 00:01:43,370
then very little information that
supports the title of the episode.

29
00:01:43,370 --> 00:01:43,830
And,

30
00:01:43,830 --> 00:01:48,730
and I'm not perfect by any means
because I know that my tech show

31
00:01:48,730 --> 00:01:53,730
that I do twice a week have
better show notes than the the

32
00:01:53,730 --> 00:01:57,450
media show I do with, um,
someone else once a week.

33
00:01:57,550 --> 00:02:02,050
And the really shows on
the, for me at least,

34
00:02:02,110 --> 00:02:06,890
I'm the response I get to by Google
what episodes are found and which

35
00:02:06,890 --> 00:02:11,370
ones are not. Because I've, I've said
this for many, many years, you know,

36
00:02:11,370 --> 00:02:14,930
we record this content for our audiences

37
00:02:15,740 --> 00:02:20,010
because many times our
audiences are already subscribed
and they're just looking

38
00:02:20,010 --> 00:02:20,890
at their, you know, their,

39
00:02:20,890 --> 00:02:24,490
their phone and they see the new
episode pop up and they watch.

40
00:02:24,900 --> 00:02:28,570
So they don't necessarily ever go back
to the website unless you give 'em a

41
00:02:28,570 --> 00:02:32,490
reason to. But the show
notes I've always said are,

42
00:02:32,490 --> 00:02:36,890
you're writing for Google
and basically trying to,

43
00:02:37,020 --> 00:02:39,170
to win the Google search result game.

44
00:02:39,970 --> 00:02:44,900
I think today what you see is that you can

45
00:02:44,900 --> 00:02:49,260
find any title of any podcast.
Almost universally, it's,

46
00:02:49,260 --> 00:02:50,093
it's not,

47
00:02:50,250 --> 00:02:54,100
most shows are able to be found by
their title if they're unique enough.

48
00:02:54,710 --> 00:02:58,980
If they cross over two or three different
names of two or three other shows,

49
00:02:59,160 --> 00:03:01,800
it might be in a small
list, but it usually,

50
00:03:01,800 --> 00:03:06,640
you can find that specific show
title. But when it comes to episodes,

51
00:03:07,290 --> 00:03:09,880
there's really a bit of an art to it.

52
00:03:09,980 --> 00:03:13,240
And sometimes the rewards
don't come until later.

53
00:03:14,130 --> 00:03:18,920
So oftentimes people get discouraged
and not do show notes correctly because

54
00:03:18,920 --> 00:03:23,400
they're not seeing the results they wanna
see very, very quickly. But, you know,

55
00:03:23,400 --> 00:03:24,960
I think really show notes.

56
00:03:24,960 --> 00:03:29,360
Start off with a great
title and today's episode,

57
00:03:29,500 --> 00:03:30,320
I'm probably,

58
00:03:30,320 --> 00:03:34,000
you're gonna put something in the title
about show notes and why it's important.

59
00:03:34,000 --> 00:03:36,880
I'm assuming that's what the title
this episode's gonna be. Yeah.

60
00:03:36,880 --> 00:03:38,080
I'll figure something out. Yeah.

61
00:03:38,680 --> 00:03:40,480
. So, you know,

62
00:03:41,010 --> 00:03:45,040
so if someone's googling show notes
are show notes important, you know,

63
00:03:45,040 --> 00:03:48,680
hopefully they'll find this
particular podcast episode.

64
00:03:48,680 --> 00:03:52,000
You may be the listener to the
shows contest this and find out.

65
00:03:52,540 --> 00:03:56,840
But really, when you write
the title, in my opinion,

66
00:03:56,980 --> 00:04:00,240
and again, they, everyone
has an opinion on this.

67
00:04:00,240 --> 00:04:05,160
The title has to really be the context
of what you're trying to convey from the,

68
00:04:05,160 --> 00:04:07,920
from the episode content,
or the most important thing.

69
00:04:08,310 --> 00:04:12,920
When I do my tech show and I talk about
23, 3 d, 23 different topics, ,

70
00:04:13,070 --> 00:04:16,360
I have to pick one of those topics as the
one that I think is gonna get the best

71
00:04:16,360 --> 00:04:20,560
bang as part of my, uh,
description of the episode.

72
00:04:20,980 --> 00:04:24,160
But what happens is, in my opinion,
is you write that good title,

73
00:04:24,160 --> 00:04:27,640
then you write a good,
uh, supporting paragraph.

74
00:04:28,460 --> 00:04:32,160
And the supporting paragraph
should really support the title.

75
00:04:32,730 --> 00:04:36,560
So that you're trying re you're really
trying to do is you're trying to train

76
00:04:36,560 --> 00:04:40,040
Google to say, oh, here's
the title of this post,

77
00:04:40,040 --> 00:04:42,880
which podcasts are technically post,

78
00:04:43,300 --> 00:04:45,200
but they're just with media attached.

79
00:04:45,620 --> 00:04:50,000
And here's what the author has
said is the context of this post.

80
00:04:50,380 --> 00:04:51,640
And if you do it right,

81
00:04:52,020 --> 00:04:55,240
you might end up the top search
results on the first page of Google.

82
00:04:55,240 --> 00:04:57,880
Now it's one continuous
page, but in the first,

83
00:04:58,250 --> 00:05:00,280
in the first two or three or four results,

84
00:05:00,820 --> 00:05:04,400
you don't always win
this battle with Google.

85
00:05:04,400 --> 00:05:09,280
Sometimes you don't even come up in
the top 20 because maybe the topic is

86
00:05:09,280 --> 00:05:14,080
so popular at that very time
that a hundred other people
have written blog posts

87
00:05:14,490 --> 00:05:19,360
or podcast episodes that are relative
to the exact topic and you're just kinda

88
00:05:19,360 --> 00:05:20,240
lost in the dust.

89
00:05:20,430 --> 00:05:25,240
Yeah, you should really be googling
your own, like what you wanna use,

90
00:05:25,240 --> 00:05:26,400
that's the title. ,

91
00:05:26,460 --> 00:05:30,880
you should be googling that to make sure
that that exact thing does not already

92
00:05:30,880 --> 00:05:33,080
exist or that it's, you know,

93
00:05:33,080 --> 00:05:38,000
showing up with results that are
similar to what you wanna show up

94
00:05:38,000 --> 00:05:42,920
with essentially because you have
that opportunity to put yourself out

95
00:05:42,920 --> 00:05:46,000
there and otherwise it,

96
00:05:46,000 --> 00:05:48,280
it's really a lost opportunity.

97
00:05:49,220 --> 00:05:49,640
And,

98
00:05:49,640 --> 00:05:53,680
and sometimes you're going to Google
something and you're gonna see Wall Street

99
00:05:53,680 --> 00:05:55,920
Journal, New York Times.
Mm-hmm. ,

100
00:05:55,920 --> 00:05:59,560
you're gonna see four or five links
and you are gonna go, no, no, no, no,

101
00:05:59,560 --> 00:06:04,080
not today. I'm not gonna use that
title because be honest with you,

102
00:06:04,080 --> 00:06:08,880
average podcaster will never ever
beat those mammoth publishing

103
00:06:08,880 --> 00:06:11,200
houses in the search ranking.

104
00:06:11,210 --> 00:06:14,200
So you still want to be
as precise as possible,

105
00:06:14,540 --> 00:06:19,480
but change that wording up a little
bit so that at least you have

106
00:06:19,480 --> 00:06:24,080
an opportunity for people
that are searching for that
specific topic to find you

107
00:06:24,080 --> 00:06:29,080
to find your episode. And what
really will happen is over time,

108
00:06:29,870 --> 00:06:34,560
that will be a lead magnet for you, is
people land on your webpages and say, oh,

109
00:06:34,560 --> 00:06:38,880
this is the topic I'm looking for. Oh,
by the way, there's a podcast and wow,

110
00:06:39,170 --> 00:06:44,160
there's a subscribe button to Spotify
or Apple or wherever they like to listen

111
00:06:44,160 --> 00:06:47,560
to their podcast, bam, they're
in and you have a new listener.

112
00:06:47,890 --> 00:06:50,960
So I've always used the show notes as,

113
00:06:51,130 --> 00:06:54,160
as almost a lead magnet. It's not perfect,

114
00:06:54,430 --> 00:06:59,160
it's just one of the multiple
tenants of things you have to do in

115
00:06:59,160 --> 00:07:02,920
podcasting to grow your show. And, um,

116
00:07:03,040 --> 00:07:05,800
Sonos can be a, a savior, an SEO savior,

117
00:07:06,580 --> 00:07:11,200
but a lot of podcasters don't take the
time and write a couple of paragraphs

118
00:07:11,200 --> 00:07:12,160
about that episode.

119
00:07:13,010 --> 00:07:14,960
They're highly underutilized. Oh.

120
00:07:14,960 --> 00:07:15,880
It's like.

121
00:07:16,010 --> 00:07:18,800
So much, personally,

122
00:07:18,870 --> 00:07:23,160
I look at them for most every
episode that I listen to of the show

123
00:07:23,690 --> 00:07:25,720
of, you know, whatever
show that I'm listening to,

124
00:07:26,230 --> 00:07:29,760
just because I know that they
should be there in the first place.

125
00:07:29,760 --> 00:07:33,360
But I am a person that a lot of the
time will wanna go back to the original

126
00:07:33,360 --> 00:07:37,840
source material that they are referencing,
that they're talking about, you know,

127
00:07:38,080 --> 00:07:41,200
whatever they brought up. I
probably do want to go look at that.

128
00:07:41,200 --> 00:07:44,600
That's one of the reasons why we
include every single link that we are

129
00:07:45,270 --> 00:07:49,960
discussing in our show notes every
week, because we don't wanna, you know,

130
00:07:50,150 --> 00:07:55,120
just put something out there into the
world that we are saying that we're

131
00:07:55,120 --> 00:07:57,000
speaking about based on this article.

132
00:07:57,000 --> 00:08:00,600
And then not actually link
to said article. Also,

133
00:08:00,600 --> 00:08:03,800
those links that you're
including help with SEO as well.

134
00:08:04,010 --> 00:08:07,440
So people are literally leaving, you know,

135
00:08:07,960 --> 00:08:12,850
numerous ways to help themselves
like off the table just because

136
00:08:12,850 --> 00:08:15,730
they are overwhelmed with
writing a lot of the time.

137
00:08:16,150 --> 00:08:20,250
And if you, if you have written
a good title, and again,

138
00:08:20,320 --> 00:08:24,530
a three to four sentences in a
paragraph that backs up the title,

139
00:08:24,530 --> 00:08:25,730
then maybe a few notes,

140
00:08:25,730 --> 00:08:29,610
maybe bought a guest or a little more
detail about what you talked about.

141
00:08:29,790 --> 00:08:32,810
You know, just kind of just give
them the synopsis, you know,

142
00:08:32,810 --> 00:08:37,450
just something quick human write it
because it's important to do that personal

143
00:08:37,450 --> 00:08:42,090
touch. And, you know, is an something
that will add to this is you,

144
00:08:42,090 --> 00:08:43,250
you've written good show notes.

145
00:08:43,250 --> 00:08:45,770
Maybe you've talked about your
guests linked to their bio,

146
00:08:45,770 --> 00:08:50,130
maybe they're on Wikipedia or you've
linked to their book or whatever you have

147
00:08:50,130 --> 00:08:50,820
done,

148
00:08:50,820 --> 00:08:55,520
or whatever those links that
you are reference in your show

149
00:08:55,520 --> 00:08:58,640
that support maybe the content
that you've created. Now,

150
00:08:58,640 --> 00:09:02,040
maybe you just as all original content,
maybe there's no outbound links,

151
00:09:02,660 --> 00:09:04,120
but if there is,

152
00:09:04,790 --> 00:09:09,040
then maybe you can get that guest to
say when you post your episode, say,

153
00:09:09,040 --> 00:09:11,200
here's my episode, can
you link back to it?

154
00:09:11,300 --> 00:09:16,240
And if you've done a good job with the
title and with the episode description

155
00:09:16,300 --> 00:09:17,000
and you know,

156
00:09:17,000 --> 00:09:20,960
concluded the bio and something nice
about the guest that makes them more

157
00:09:21,200 --> 00:09:26,040
inclined to link back to you either from
LinkedIn or Twitter or social or maybe

158
00:09:26,040 --> 00:09:27,840
from their own website, that's the best.

159
00:09:28,580 --> 00:09:31,480
And they get that bonus of
that reciprocal link back.

160
00:09:31,890 --> 00:09:35,960
If you have poor show notes
with almost nothing in them,

161
00:09:36,650 --> 00:09:41,280
whoever you may have talked to or
talked about or interviewed in the show,

162
00:09:41,430 --> 00:09:45,360
that gives them no incentive to link
back to you, they're gonna look at that.

163
00:09:45,690 --> 00:09:46,960
It doesn't look good.

164
00:09:47,200 --> 00:09:49,480
Right? They're building reputation,

165
00:09:49,480 --> 00:09:51,800
they're giving you reputation
by linking back to you.

166
00:09:52,210 --> 00:09:57,040
There's short term and
achievements and using show

167
00:09:57,040 --> 00:10:00,840
notes. Short term is probably
more along the lines of,

168
00:10:00,910 --> 00:10:05,560
I did really good for this one
specific episode, or this, you know,

169
00:10:05,560 --> 00:10:09,200
one episode that we did with such and
such guest really got us some good s e o

170
00:10:09,200 --> 00:10:10,600
because their name was in there.

171
00:10:10,600 --> 00:10:13,080
Or just the topic was super
relevant and we did like,

172
00:10:13,080 --> 00:10:16,400
we did a really awesome
job for this one episode.

173
00:10:16,400 --> 00:10:21,280
But if you do it consistently
over time and you build up all of

174
00:10:21,280 --> 00:10:25,700
those links and you build
up this reputation and start
to use some of the same

175
00:10:25,700 --> 00:10:30,300
keywords regularly, you're gonna
have a better shot of, you know,

176
00:10:30,300 --> 00:10:33,580
getting people to your website in general
on building up that s e o overall.

177
00:10:34,440 --> 00:10:38,420
Now we, we often look
at word count. What is,

178
00:10:38,420 --> 00:10:41,180
what is our goal word count
that we, we shoot for.

179
00:10:41,710 --> 00:10:46,340
So for show notes we try to
do around like 400 to 600

180
00:10:47,010 --> 00:10:51,700
just because like a usual
blog post should be like

181
00:10:51,700 --> 00:10:54,260
600 and more. So for this, you know,

182
00:10:54,260 --> 00:10:59,220
we don't want to completely say
the exact same thing that we

183
00:10:59,220 --> 00:11:00,780
said within the episode.

184
00:11:00,780 --> 00:11:05,540
We don't wanna have a cleaned
up transcript just in a
different way than what we

185
00:11:05,540 --> 00:11:07,980
said. So we try to aim for that.

186
00:11:08,520 --> 00:11:10,500
But some of the stuff that
you put in your show notes,

187
00:11:10,500 --> 00:11:15,220
like some of what we have is the exact
same that it was the week before.

188
00:11:15,580 --> 00:11:20,300
We're building up that, you
know, here, here's what you do,

189
00:11:20,300 --> 00:11:25,020
here's how you contact us here so that
you're not looking for it each time it is

190
00:11:25,020 --> 00:11:29,660
just there. The relevant
information is easily found.

191
00:11:30,030 --> 00:11:33,900
Another thing to consider is once
you're a number of episodes in,

192
00:11:34,580 --> 00:11:38,690
if there's something you've talked
about in this episode that references a

193
00:11:38,930 --> 00:11:39,550
previous episode,

194
00:11:39,550 --> 00:11:44,370
you can always link back to that
other episode and what it's really

195
00:11:44,370 --> 00:11:45,203
doing.

196
00:11:45,520 --> 00:11:46,490
Iteo loves that.

197
00:11:46,520 --> 00:11:50,810
Google, you're telling Google within
your own content, what I talked about,

198
00:11:50,810 --> 00:11:55,480
this references content within
my own website and over time that

199
00:11:55,480 --> 00:11:59,320
really germinates a good,
uh, a good score by Google.

200
00:12:00,100 --> 00:12:05,040
And again, i, I wanna emphasize
something I said in the beginning,

201
00:12:05,550 --> 00:12:10,480
90% of the people that subscribe to your
show that are listening on a regular

202
00:12:10,480 --> 00:12:14,920
basis are probably never gonna come
to your website unless you give them a

203
00:12:14,920 --> 00:12:18,080
reason to. And that reason maybe
come unsign up for the newsletter,

204
00:12:18,080 --> 00:12:19,920
maybe I got some new merch.

205
00:12:20,310 --> 00:12:24,160
They will probably not need to come back
to your website because they're gonna

206
00:12:24,160 --> 00:12:29,040
look at what's in your, in the Apple
podcast. They're gonna look at your notes.

207
00:12:29,040 --> 00:12:30,440
They may look in there for a link.

208
00:12:30,950 --> 00:12:33,760
They probably aren't gonna come
back to the website. But again,

209
00:12:33,760 --> 00:12:35,480
what you're building is this,

210
00:12:35,830 --> 00:12:40,600
this value of this brand on your.com. Now,

211
00:12:41,230 --> 00:12:46,040
I went the extra level because when
I started my podcast so many years

212
00:12:46,040 --> 00:12:48,560
ago, and I'm dating myself
here by saying this,

213
00:12:48,560 --> 00:12:51,000
but 18 years ago there was no
Facebook, there's no Twitter,

214
00:12:51,080 --> 00:12:52,920
there was no social media.

215
00:12:53,890 --> 00:12:58,480
So the only way that I was able
to get traffic to my website

216
00:12:58,740 --> 00:13:03,320
was really from continuing to
add content to the website.

217
00:13:03,370 --> 00:13:08,320
So I always think it's good if you
have extra and no one has extra time,

218
00:13:08,320 --> 00:13:12,720
but if you have extra time and you
can write an additional post about

219
00:13:13,200 --> 00:13:18,080
something that you're talking about
along your topic area of your show and

220
00:13:18,080 --> 00:13:22,560
just add that content with not a podcast
associate, just a regular blog post,

221
00:13:23,260 --> 00:13:27,080
you can accelerate this value
you get for your website.

222
00:13:27,550 --> 00:13:32,480
I know that's hard, I know that
can take a lot of time, but again,

223
00:13:32,480 --> 00:13:37,440
it can, it can add a good value to
the, to the brand, to your website, to,

224
00:13:37,440 --> 00:13:41,720
to get Google into the model of
here's fresh original content.

225
00:13:42,230 --> 00:13:45,880
I know everyone right now is
on the talking about chat,

226
00:13:45,910 --> 00:13:48,440
G B T and all these other
things that are out there.

227
00:13:49,070 --> 00:13:53,720
I caution you YouTube
use extreme caution when

228
00:13:54,040 --> 00:13:58,760
auto generating content for
your website or for your podcast

229
00:13:58,910 --> 00:13:59,743
post.

230
00:14:00,020 --> 00:14:04,320
You make sure you do some
plagiarism checking on those
articles that if you ever

231
00:14:04,320 --> 00:14:08,240
use one of those services to
create content for your website.

232
00:14:08,240 --> 00:14:12,880
Because so many of these now are
finding that just rep repurposing other

233
00:14:12,880 --> 00:14:17,000
people's content, changing a few words,
the stuff that's found on the internet.

234
00:14:17,370 --> 00:14:19,000
So be real careful out there.

235
00:14:19,000 --> 00:14:23,760
I'm a true believer in original human
written content is gonna win the day.

236
00:14:24,260 --> 00:14:29,080
Cuz at some point Google may say
they're just trying to scam the mm-hmm

237
00:14:29,080 --> 00:14:32,360
the search engines. Mm-hmm.
They're not doing it yet. And,

238
00:14:32,360 --> 00:14:35,800
and this is still developing
it's early days for all this.

239
00:14:36,230 --> 00:14:39,680
I think human written content is always
gonna win the day no matter what.

240
00:14:39,680 --> 00:14:41,240
But again, we template stuff,

241
00:14:41,240 --> 00:14:45,920
I template on my shows too
because it makes it easier.

242
00:14:45,920 --> 00:14:49,640
But yet we fill that a lot of that
template with original content that's.

243
00:14:49,640 --> 00:14:54,480
That is the template and the format
that we use every single week saves

244
00:14:54,480 --> 00:14:57,880
me so much time. So much thought.

245
00:14:58,390 --> 00:15:02,040
It's just so much easier to do with that,

246
00:15:02,110 --> 00:15:04,200
that I don't have to use, you know,

247
00:15:04,200 --> 00:15:09,120
something to assist me for the
actual written copy because I

248
00:15:09,120 --> 00:15:14,080
can easily fill it out. I mean, even
to the point of having that template,

249
00:15:14,080 --> 00:15:18,080
like you guys years and years
ago designed a show notes

250
00:15:18,530 --> 00:15:23,400
notepad that you write down on
so long ago that we still have

251
00:15:23,490 --> 00:15:28,240
to this day that people use because
it just helps you during the process.

252
00:15:28,240 --> 00:15:30,320
And it's also great to be able to use,

253
00:15:30,320 --> 00:15:34,720
like while you're recording to write
down any notes of something that you

254
00:15:34,790 --> 00:15:39,040
definitely wanna m mention in the
show notes, but you, you know,

255
00:15:39,340 --> 00:15:42,840
you don't wanna forget it, that
type of stuff. It's really,

256
00:15:42,840 --> 00:15:46,280
really easy to do this every time.

257
00:15:46,850 --> 00:15:48,880
If you have a template, if you don't,

258
00:15:48,880 --> 00:15:51,640
you're gonna get overwhelmed
and you're just not gonna do it.

259
00:15:52,020 --> 00:15:56,990
Now one tool that I absolutely
love is a tool called

260
00:15:56,990 --> 00:15:58,230
Grammarly. Now,

261
00:15:58,790 --> 00:16:03,030
Mackenzie will attest if I just write
something raw and don't take time to edit,

262
00:16:03,520 --> 00:16:04,630
it can be pretty bad.

263
00:16:04,920 --> 00:16:09,830
So I will take anything that I write
today and put it through Grammarly

264
00:16:09,830 --> 00:16:13,470
and let it clean it up. Basically
get my punctuation correct,

265
00:16:13,470 --> 00:16:17,510
tell me when I'm talking a passive
voice. All those things that, you know,

266
00:16:17,510 --> 00:16:21,990
an English teacher would get you on
if you turn in a paper and I'll let

267
00:16:21,990 --> 00:16:26,790
Grammarly make some edits for me and I
take its suggestions and then make sure

268
00:16:26,790 --> 00:16:27,750
it's the way I want it.

269
00:16:28,320 --> 00:16:33,270
It really allows me to sound better in

270
00:16:33,270 --> 00:16:36,790
the written word than what I would have
if I would've originally written it

271
00:16:36,790 --> 00:16:40,710
myself. And I'm, I'm a nerd,
I'm a geek, I think abstractly.

272
00:16:41,090 --> 00:16:44,630
I'm not a writer by profession.
Grammarly has helped me a lot.

273
00:16:45,010 --> 00:16:49,990
But you may be uncomfortable with
writing and this is something that

274
00:16:50,240 --> 00:16:54,950
someone can help you with. This
could be a fan of the show,

275
00:16:55,070 --> 00:16:58,470
could help you with show
notes and that's, you know,

276
00:16:58,470 --> 00:16:59,950
something you could consider.
Mm-hmm ,

277
00:17:00,000 --> 00:17:03,230
there's a lot of other options
out there. Virtual assistants.

278
00:17:03,860 --> 00:17:06,270
A co-host, you know,
co-host, yeah. Different,

279
00:17:06,270 --> 00:17:08,390
like different people on the show.

280
00:17:08,390 --> 00:17:13,270
Like I handle a lot of the writing on
this just because that's, you know,

281
00:17:13,270 --> 00:17:18,270
I excel at that in our group of
people and it makes it a lot easier

282
00:17:18,270 --> 00:17:20,270
to stick with what
you're trying, you know,

283
00:17:20,270 --> 00:17:21,750
the point that you're
trying to get across.

284
00:17:22,490 --> 00:17:24,910
And you may want to even
think about pro production.

285
00:17:24,910 --> 00:17:28,910
And we have a great pro production
team here@blueberryblueberrypro.com.

286
00:17:29,220 --> 00:17:33,550
They can help you with these things
as well. I think the key here is,

287
00:17:33,560 --> 00:17:37,830
is you've invested this huge amount of
time recording this beautiful piece of

288
00:17:37,830 --> 00:17:40,070
art that you're gonna publish
that you're very proud of.

289
00:17:40,070 --> 00:17:43,990
It's your baby maybe taking a lot of
time to edit it and you've gotten it out

290
00:17:43,990 --> 00:17:48,990
there and it just sits out
there and you don't get a lot,

291
00:17:49,040 --> 00:17:54,040
lot of traction. The
show notes is a vehicle,

292
00:17:54,340 --> 00:17:59,040
one of the vehicles that is
gonna help you be recognized over

293
00:17:59,040 --> 00:18:03,680
time that there's great original content
coming from your site in your brand.

294
00:18:04,030 --> 00:18:06,920
Sure, we're gonna be doing the social
pieces, we're gonna be Facebook,

295
00:18:06,920 --> 00:18:08,040
we're gonna be doing, you know,

296
00:18:08,040 --> 00:18:10,720
we're gonna be talking family
and friends and all that stuff.

297
00:18:11,060 --> 00:18:12,280
But at the same time,

298
00:18:12,280 --> 00:18:17,280
your show notes is a piece
that Google and others can chew

299
00:18:17,280 --> 00:18:20,640
on. Now Bing just made
some big announcements. I
haven't used Bing in years,

300
00:18:20,820 --> 00:18:24,840
but maybe Bing will start surfacing some
of this content in some of their new

301
00:18:24,840 --> 00:18:26,880
search engine and opportunities
that they're working on.

302
00:18:27,660 --> 00:18:32,110
Main thing is discovery and we're using
our website and our show notes for

303
00:18:32,110 --> 00:18:36,630
discovery of content and giving someone
in the minute or so they spend on your

304
00:18:36,630 --> 00:18:41,150
page after they have found you
via search results to say, Hmm,

305
00:18:41,740 --> 00:18:45,870
cool, I wanna hear more, don't
wanna read more, I wanna hear more.

306
00:18:46,170 --> 00:18:50,870
And as long as you make it easier for
them to subscribe to you from that same

307
00:18:50,940 --> 00:18:54,590
origin point, then you
may just gain a listener.

308
00:18:54,590 --> 00:18:55,950
And then when you gain a listener,

309
00:18:56,300 --> 00:19:00,830
that listener will tell their people
because that is how the number one way of

310
00:19:00,980 --> 00:19:02,990
throwing your show is, is word of mouth.

311
00:19:02,990 --> 00:19:05,750
But if you get someone that
comes in that says, wow,

312
00:19:05,750 --> 00:19:09,230
this is a great piece of a content,
they're gonna know two or three people,

313
00:19:09,230 --> 00:19:12,830
they're gonna share that. And then, you
know, it's just this, it's this spread.

314
00:19:13,400 --> 00:19:15,070
So you manually gain one,

315
00:19:15,070 --> 00:19:18,670
but you may gain 10 listeners just from
the simple fact that one person landed

316
00:19:18,670 --> 00:19:21,910
on your page and decided to take a
chance to listen to your content.

317
00:19:22,090 --> 00:19:26,670
And that's why also we'll have future
episodes where we're gonna talk about

318
00:19:27,210 --> 00:19:31,870
the, the really the art of getting them
into your episode and listening to your

319
00:19:31,870 --> 00:19:33,990
content and not wasting their time.

320
00:19:34,010 --> 00:19:36,630
But today we're definitely
focusing on the show.

321
00:19:36,630 --> 00:19:37,910
Notes. You know, one,

322
00:19:38,210 --> 00:19:42,670
one reason to also do your show notes
each week that we've kind of forgotten

323
00:19:42,670 --> 00:19:47,190
about is sometimes you are required
to based on whatever advertisement or

324
00:19:47,190 --> 00:19:48,710
sponsorship you have signed on for.

325
00:19:49,060 --> 00:19:49,670
That's.

326
00:19:49,670 --> 00:19:54,550
True. It's requirement for many
campaigns that you do. They give you,

327
00:19:54,550 --> 00:19:55,030
you know,

328
00:19:55,030 --> 00:20:00,030
you sign up with the local
restaurant and your town that

329
00:20:00,030 --> 00:20:02,070
you wanna give a discount
for and they say, okay,

330
00:20:02,070 --> 00:20:06,070
you have to link us on your
podcast. You have to say, you know,

331
00:20:06,070 --> 00:20:10,070
visit such and such website or use
this promo code or whatever it is.

332
00:20:10,070 --> 00:20:12,190
And you have to give
people access to that.

333
00:20:12,190 --> 00:20:15,950
And this is one of the ways that they
will track that too a lot of the time.

334
00:20:16,060 --> 00:20:16,550
Yeah,

335
00:20:16,550 --> 00:20:20,870
it'll be like maybe a
sponsored by Semicolon and
then some words in a hyperlink,

336
00:20:21,150 --> 00:20:23,710
whatever it may be. And the
good thing about this sponsor,

337
00:20:23,720 --> 00:20:26,230
so you can actually go back
and remove that if you want to.

338
00:20:26,230 --> 00:20:30,830
Mm-hmm . But the key here
is, is it really gives something that is,

339
00:20:31,130 --> 00:20:35,750
can be seen and indexed and, and
really you can grow from this,

340
00:20:35,750 --> 00:20:39,710
again, a lot of con so you're
gonna hear other people say,

341
00:20:39,710 --> 00:20:43,870
oh you don't need a website.
Okay, you may not need a website,

342
00:20:44,370 --> 00:20:49,120
but then you're just gonna have
to work that much harder to

343
00:20:49,930 --> 00:20:52,280
be heard, discovered and found.

344
00:20:52,890 --> 00:20:57,680
Because if you don't really have an
existing brand that you're building,

345
00:20:58,300 --> 00:21:02,760
you have to rely. So comp no
unless you're famous, you know,

346
00:21:02,760 --> 00:21:07,120
then maybe you don't need a website.
But if you look at all the top, top,

347
00:21:07,120 --> 00:21:11,360
top shows, find me one that doesn't have
a, uh, their own website and please,

348
00:21:11,360 --> 00:21:14,960
please send me an email and let me know
about it cuz I wanna see it because all

349
00:21:14,960 --> 00:21:18,880
the top shows have corresponding websites
in great show notes to go along with

350
00:21:18,880 --> 00:21:19,713
their podcast.

351
00:21:19,800 --> 00:21:23,320
There might be another thing that we
haven't really discussed the differences

352
00:21:23,320 --> 00:21:23,980
between.

353
00:21:23,980 --> 00:21:28,440
And that is show notes that you
see on your website of the full

354
00:21:28,720 --> 00:21:33,440
fully fledged, you know,
500 words show notes post.

355
00:21:33,540 --> 00:21:38,160
But there's also a summary
that you see in many podcast

356
00:21:38,270 --> 00:21:43,200
apps that can be different than
the entire show notes post on

357
00:21:43,200 --> 00:21:43,980
your website.

358
00:21:43,980 --> 00:21:48,920
And I think a lot of people might be
more open to having those different

359
00:21:48,920 --> 00:21:53,080
versions just so they don't
bombard people with the full

360
00:21:53,550 --> 00:21:57,960
show notes within the podcast app
of their, you know, listener choice.

361
00:21:57,960 --> 00:22:02,760
Like you can have something show
up different in Apple podcast app

362
00:22:02,760 --> 00:22:06,440
as opposed to what is gonna
show on your website. Sure.

363
00:22:06,440 --> 00:22:11,120
And I think that might be a good
introduction to getting started

364
00:22:11,170 --> 00:22:13,360
or saying, you know, use this,

365
00:22:13,940 --> 00:22:18,880
use the shorter version for what
you put in the summary and then go

366
00:22:18,880 --> 00:22:22,160
back and change the show notes
and improve those, or, you know,

367
00:22:22,160 --> 00:22:25,520
get more comfortable with those as you go.

368
00:22:25,740 --> 00:22:29,800
But something that you could probably
get more used to very quickly

369
00:22:30,570 --> 00:22:34,560
is just the, the more concise
version that the podcast app seen.

370
00:22:34,790 --> 00:22:35,280
Yeah.

371
00:22:35,280 --> 00:22:40,120
So there's a selection in both
the blueberry dashboard and also

372
00:22:40,170 --> 00:22:43,360
in Power press where you can set, uh,

373
00:22:43,360 --> 00:22:48,320
copy in alternate show notes for Apples
specifically doesn't carry over to all

374
00:22:48,320 --> 00:22:50,840
apps, but it definitely
carries over to Apple and,

375
00:22:50,840 --> 00:22:55,160
and a lot of the apps that's supported.
So that's an one of the Apple features,

376
00:22:55,490 --> 00:22:56,680
uh, often seen under,

377
00:22:56,680 --> 00:23:01,520
I believe the advanced tab both on
Blueberry dashboard and in Power Press.

378
00:23:02,060 --> 00:23:06,760
And the next thing we got coming is
the pro tip from the Blueberry Pro

379
00:23:06,760 --> 00:23:09,720
production team. Take it away.

380
00:23:11,390 --> 00:23:15,600
When the Canadian singer songwriter
Joni Mitchell released Doggy Dog in

381
00:23:15,840 --> 00:23:19,320
1985, many of her
hardcore fans freaked out.

382
00:23:19,580 --> 00:23:24,400
She was known for playing gentle
acoustic guitar and singing on the new

383
00:23:24,400 --> 00:23:27,720
album. She didn't play guitar
at all, someone else did.

384
00:23:27,720 --> 00:23:32,640
And it was a completely different
electric synth based sound.

385
00:23:33,210 --> 00:23:36,440
So I guess it was understandable
that fans were up in arms,

386
00:23:36,780 --> 00:23:41,600
but the album still sold copies
and exposed her to a new audience.

387
00:23:41,920 --> 00:23:45,160
Later on in her career, she turned
back to the more acoustic sound,

388
00:23:45,360 --> 00:23:49,080
but also moved deeper into
jazz and orchestral music,

389
00:23:49,080 --> 00:23:51,800
gaining new audiences along the way.

390
00:23:52,730 --> 00:23:56,560
If you dare change your
podcast show format, know this.

391
00:23:57,300 --> 00:23:59,440
Not everyone is going to like it.

392
00:23:59,710 --> 00:24:02,880
Some people might even invest
time in telling you why,

393
00:24:03,100 --> 00:24:06,800
and that's okay because
not everyone is for you.

394
00:24:07,650 --> 00:24:10,120
So if you are feeling creatively stuck,

395
00:24:10,320 --> 00:24:14,560
maybe a podcast style or format
change is a great next step.

396
00:24:14,950 --> 00:24:19,040
Here are seven points you might want
to consider before you make the move.

397
00:24:19,270 --> 00:24:23,440
Number one, who is your
podcast for, by the way,

398
00:24:23,440 --> 00:24:28,400
doing a podcast for you is a
legitimate answer. Number two,

399
00:24:28,870 --> 00:24:30,960
what are you trying to do with your show?

400
00:24:31,050 --> 00:24:35,160
Is there a specific result you
have in mind? Number three,

401
00:24:35,610 --> 00:24:36,760
if it's for business,

402
00:24:36,960 --> 00:24:40,760
think about the customer you want and
how you can meet them where they are

403
00:24:40,760 --> 00:24:42,960
today. Number four,

404
00:24:43,370 --> 00:24:46,760
if you're looking to create a
podcast that grows an income for you,

405
00:24:47,110 --> 00:24:52,000
what content do you need to make to
attract the people and sponsors you

406
00:24:52,000 --> 00:24:54,920
want along with you? Number five,

407
00:24:55,020 --> 00:24:59,800
ask the specific people you actually
like being around and enjoy serving

408
00:24:59,910 --> 00:25:03,440
what they think you're
best at. Number six,

409
00:25:04,190 --> 00:25:06,440
podcasters can be fickle.

410
00:25:06,670 --> 00:25:11,520
Commit to and refine your new
direction for at least three months so

411
00:25:11,520 --> 00:25:15,840
you can measure it and decide if you
want to revert back or change again.

412
00:25:16,860 --> 00:25:20,040
And number seven, good
news, it's a spoiler alert.

413
00:25:20,870 --> 00:25:25,640
Podcasting is agile in a way
that vinyl cassettes and CDs are

414
00:25:25,640 --> 00:25:29,000
not. So if elements of
your show don't sit well,

415
00:25:29,260 --> 00:25:32,560
you can reedit re rebuild and republish.

416
00:25:32,910 --> 00:25:36,960
It's not a final pressing
of a record. In 1985,

417
00:25:37,790 --> 00:25:41,640
I've been Toby Goodman from the pro team
here at Blueberry and if you need help

418
00:25:41,640 --> 00:25:46,120
with relaunching repositioning or
simply taking the weight off Time Hungry

419
00:25:46,330 --> 00:25:48,080
podcast post-production,

420
00:25:48,390 --> 00:25:52,240
come and say hi to us
over@blueberrypro.com.

421
00:25:54,650 --> 00:25:56,360
So unless we've got
anything more on show notes,

422
00:25:56,360 --> 00:25:58,560
I think this is gonna
wrap us up for this topic.

423
00:25:59,220 --> 00:26:03,560
And the best place to get more information
on show notes is within our show

424
00:26:03,560 --> 00:26:05,760
notes where we'll have links where
we've talked about this before.

425
00:26:06,510 --> 00:26:10,000
Very cool. Thank you for
listening in on our topic today.

426
00:26:10,190 --> 00:26:11,023
Thanks.

427
00:26:12,350 --> 00:26:16,280
Thanks for joining us. Come back
next week and in the meantime,

428
00:26:16,280 --> 00:26:20,920
head to podcast insider.com for
more information to subscribe,

429
00:26:21,520 --> 00:26:23,400
share, and read our show notes.

430
00:26:23,930 --> 00:26:28,920
To check out our latest suite of services
and learn how blueberry can help you

431
00:26:29,240 --> 00:26:32,400
leverage your podcast.
Visit blueberry.com.

432
00:26:32,510 --> 00:26:36,120
That's blueberry without the
ease. We couldn't afford the ease.