Why IAB Podcast Stats Matter — How Blubrry Makes It Easy – PCI 467

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Welcome to Podcast Insider. I'm Mike Dell, VP

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of customer relations here at Blueberry.

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And I'm Dave Clements, support and media specialist

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at Blueberry Podcasting.

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Today,

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we're gonna be talking about something that gets

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overlooked,

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but is really essential for podcast success, which

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is your podcast stats. And we're gonna talk

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specifically about why the IAB certification that we

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have really matters. Yeah. Especially if you're looking

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to monetize or partner with sponsors or join

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a programmatic app platform, your numbers really need

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to be accurate and trusted.

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And we're also gonna talk about how Blueberry

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has been doing this for twenty years, since

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'20

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or '2 since 2005.

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Twenty o five. Twenty o five. You know?

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And we actually help develop the current standards,

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and we continue to offer reliable certified stats

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for every podcaster.

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You're listening to Podcast Insider, a weekly podcast

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bringing insights, advice, and insider tips and tricks

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to help you start, grow, and thrive through

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podcasting

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with the support of your team here at

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Woodbury Podcasting.

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Welcome. Let's dive in.

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Yeah. Whatever, you know, if you're

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brand new to podcasting or already, in process

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and growing your audience,

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this info

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for every podcaster,

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should be known.

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Let's get started.

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So, basically, the big headline here is why

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IAB certified

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stats matter and how Blueberry can make it

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easy for you.

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And, like I said, when it comes to

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podcast monetization,

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your download numbers aren't just bragging rights. They're

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how you prove your value to advertisers

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or networks or sponsors,

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and, you know, not all stats are created

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equal.

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Yeah. And something that we talk to customers

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a lot about or really just podcasters in

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general,

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like,

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later Jan this month in January, we're going

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to Podfest.

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We talk about IAB certified

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podcast stats,

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and they are the industry standard.

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That that's that's something that we always push

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so that people know that they're dependable.

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So I guess we'll just talk a little

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bit about what the IAB

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is,

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which basically,

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I think I've got this right,

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essentially a

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strict

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transparent guideline

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for how podcast downloads

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should be measured.

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Yeah. With and what it is is it's

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a set of standards that were put out

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by the

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by the

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IAB, the Internet or interactive.

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It used to be Internet Advertising Bureau, but

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now it's called Interactive Advertising Bureau. Slight name

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change.

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And I thought that. I thought that. Yeah.

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And

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what it does is it tells, you know,

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anybody that's gonna be reporting stats. So it

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could be podcast companies, could be big networks,

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NPR,

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you know, all that. Blueberry was the first

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podcast hosting company to

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have IAB certification,

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and a lot of it was because our

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development team,

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was highly involved in that committee and definitely

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steered a lot of it. But, basically, it

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gives you a clear view of real human

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listeners. It filters out bots. It filters out

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farms of, of iPhones

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downloading stuff to inflate stats. It catches things

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like that.

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It makes sure that,

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you know, say, I listen to your show

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on Apple Podcasts, and I only listen to

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half of it. And then I come back,

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you know, four hours later and listen to

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the other half, that only counts as one

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instead of two because it's one human,

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not two.

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And, you know, yes, the the you know,

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we do filter out a lot of,

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quote, unquote,

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hits.

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But you don't want that information because here's

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the deal. You know? And and I don't

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know if we have this in our notes,

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but this is this is how I always

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frame it.

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Say you sell an ad to somebody. You

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know? You you go to Joe Blow's,

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ski shop, and you do an ad for

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their skis.

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Okay?

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And you tell them I had a thousand

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downloads per episode, and your ad got to

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a thousand of my listeners,

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and nothing happens,

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they're gonna say this podcast stuff sucks or

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say they sell one thing off of your

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ad. Okay?

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But if you tell them the actual number,

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which is maybe a 150,

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and they sell one, well, hey. This is

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worth it. You know what I mean? It

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it you don't wanna have inflated stats. You

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want the stats to be real because, you

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know, the performance of the ad is not

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going to do

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well. You know, if you say, I got

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a million listeners and you've got a thousand,

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you know, the the the performance of that

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ad is gonna be a lot less

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based on that million than it is on

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the thousand.

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Yeah. That's something that we've really tried to

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hit home with people because sometimes we'll have

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people come to us and go, well, my

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Apple dashboard says this, my Spotify dashboard says

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this, but Blueberry says this,

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and, you know, we are really giving you

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the most accurate data that you can have.

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Because while it would be good

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to tell people, yeah, I'm getting a thousand

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downloads

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per episode,

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Like, that that makes your ego feel good.

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Oh, yeah. But then when it comes to

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monetizing,

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you're gonna ruin your reputation,

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you know, just like Mike said. So

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Yeah. Famously,

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back in the days when we were doing

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this,

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you know, we're setting you know, doing the

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the standards with the IAB,

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you know, there was one company, and I

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will

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they they shall remain nameless

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that we're talking about impressions.

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Well, impressions are the same as hits,

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and hits just mean somebody hit something on

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the Internet. Doesn't mean they did anything with

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it.

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Right. Whereas podcast analytics, and if it's done

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right to IAB standards,

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there is a more accurate way of knowing

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that somebody at least downloaded the thing. Now

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a lot of times, nobody can tell whether

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they actually listened to it, but

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at least it got downloaded in some

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significant way. The current standard is at least

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one full minute of audio needs to be

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downloaded

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before it counts as a possible download. But

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then it gets filtered against a bunch of

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other things,

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and, you know, that's,

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you know, techy geeky speak for these are

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a lot this is a lot more accurate.

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Yes. It's gonna be lower than, you know,

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your web hits.

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You know? Another another famous one we get

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in support is, I've got 50,000

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people following me on Facebook, and I posted

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that episode, and I only got 200 downloads.

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Well, that's about right.

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Yeah. Yeah.

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Yeah. You know, people don't click on everything

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you post on Facebook.

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You know? And even if they do, they

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click there, then what do they do? Do

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they hit play?

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A certain percentage don't.

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You know?

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Your your social media size versus your download

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size is not as related as you might

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think.

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Right. You know? Gosh. I don't I don't

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wanna be negative Nancy here, but

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We just got we gotta dispel some myths

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here. Yeah. I know. You know? But, you

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know I mean, we've been doing this for

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a long time. Like, stats was one of

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the first products that we put out there.

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Am I right? Yeah. That was misinformed. That

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was the very first product that we put

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out,

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as a company. We started out as an

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ad agency for podcasters,

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and then all the advertisers said, hey. You

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know, how do we measure this crap?

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Oh, well, let's build that. And then later

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on, we decided, well, you know, this stat

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stuff's pretty cool, but we wanna do, you

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know, we wanna help podcasters make podcasts. So

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here we are. You know?

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And it's sort of rolled into that. But

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right early in 2005,

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we started,

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developing our stat system, and we've always

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been

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pretty close to what the IAB standards

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came up with.

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Mhmm. You know? And that wasn't until, I

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wanna say, 2009

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when the first,

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first version of the, stats,

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thing at IAB. I have to look that

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up. I don't remember.

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But I I know it was pretty early

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that, that first,

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set of standards came out,

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and it was a big deal at the

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time.

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Yeah. We've been doing this for a long

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time, and,

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you know, when when I've talked to people

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at events,

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I'm like,

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you know, you may not be happy with

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your stats, but at least they're honest, you

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know. And if something does seem,

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you know, off,

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Mike, myself, Sean,

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we'll we'll go in and we'll look, and

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then we'll talk to the dev team and

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just be like, does everything look good? Yeah.

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So we'll always find you an answer so

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that, you know, you we're trusted.

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Yeah. And that's the thing. You know, it's

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you've got somebody you can call, you know,

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if if you're confused about something and and

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all of that. But, again, you know, the

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stats are the stats. You know? Todd, our,

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our founder was very famous in saying, I

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don't care what the number is as long

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as it's the number.

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Right. You know? We don't, you know, we

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don't wanna, you know, blow smoke up your

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skirt. You know? Say, hey. You're super successful,

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and, you know, yeah, you know, you get

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more stats on Blueberry. Well, that's not a

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good thing.

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Yeah. You know? And and we've had that

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conversation before, especially when SoundCloud was a big

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thing.

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You know, my SoundCloud stats say I I've

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gotten 8,000,000 downloads. They're only saying we got

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46.

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Well,

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00:10:05,105 --> 00:10:06,804
yeah, we're probably more accurate.

275
00:10:08,065 --> 00:10:09,904
Yeah. And we call it, I think, ugly

276
00:10:09,904 --> 00:10:10,884
baby talk.

277
00:10:12,065 --> 00:10:14,384
Right. Yeah. I think the biggest thing is

278
00:10:14,384 --> 00:10:14,884
just

279
00:10:15,264 --> 00:10:17,105
we wanna make sure that you understand that

280
00:10:17,105 --> 00:10:18,325
we are dependable

281
00:10:18,990 --> 00:10:19,490
and,

282
00:10:20,669 --> 00:10:22,269
that you're not gonna put yourself in a

283
00:10:22,269 --> 00:10:23,090
bad position

284
00:10:23,470 --> 00:10:25,009
when you're talking to,

285
00:10:25,870 --> 00:10:28,690
you know, sponsors or or whatever.

286
00:10:29,389 --> 00:10:31,009
You know, you got a a reliable

287
00:10:31,605 --> 00:10:33,284
company to talk to. You can talk to

288
00:10:33,284 --> 00:10:34,504
me. You can talk to Mike.

289
00:10:36,084 --> 00:10:36,584
So,

290
00:10:37,605 --> 00:10:39,365
I guess we could kinda talk a little

291
00:10:39,365 --> 00:10:40,105
bit about,

292
00:10:41,524 --> 00:10:43,705
the fact that we do offer stats to

293
00:10:43,845 --> 00:10:46,539
literally everyone. Sure. So it doesn't matter where

294
00:10:46,539 --> 00:10:48,559
you're hosting your show. There are some

295
00:10:49,179 --> 00:10:51,679
podcast hosting companies that don't allow,

296
00:10:52,539 --> 00:10:53,759
third party statistics,

297
00:10:54,220 --> 00:10:54,720
but,

298
00:10:55,899 --> 00:10:57,820
for the most part Most. A good majority

299
00:10:57,820 --> 00:11:00,884
of them do. Yeah. Spotify for podcasters or

300
00:11:00,884 --> 00:11:02,584
whatever they're calling it this week,

301
00:11:03,284 --> 00:11:06,164
does not at this current point, but I,

302
00:11:06,644 --> 00:11:09,544
just had a email from somebody at Spotify

303
00:11:10,004 --> 00:11:12,565
asking about that. So that may be something

304
00:11:12,565 --> 00:11:15,129
that happens. So you know? But we do

305
00:11:15,370 --> 00:11:17,690
if you're if you're hosting with us, we

306
00:11:17,690 --> 00:11:21,210
do collect Spotify stats as well. Mhmm. So

307
00:11:21,210 --> 00:11:22,809
that works out pretty good. But, yeah, we

308
00:11:22,809 --> 00:11:25,289
have a free basic stats that kinda gives

309
00:11:25,289 --> 00:11:27,129
you just a snapshot of the last thirty

310
00:11:27,129 --> 00:11:27,629
days.

311
00:11:28,134 --> 00:11:30,454
That's free to anybody whether you're hosting with

312
00:11:30,454 --> 00:11:31,194
us or not.

313
00:11:31,975 --> 00:11:34,454
You can do our standard stats for $5

314
00:11:34,454 --> 00:11:37,654
a month or $50 a year. That's, you

315
00:11:37,654 --> 00:11:39,674
know, and that gives you a really good,

316
00:11:40,534 --> 00:11:43,750
snapshot, and those are IAB certified stats. So

317
00:11:43,750 --> 00:11:45,509
there's no you don't have to pay extra

318
00:11:45,509 --> 00:11:46,169
for that.

319
00:11:46,629 --> 00:11:47,610
And then any,

320
00:11:48,789 --> 00:11:50,730
any Blueberry hosting customer,

321
00:11:51,909 --> 00:11:54,470
gets either standard if you're on the lowest

322
00:11:54,470 --> 00:11:55,990
plan or any of the other plans. You

323
00:11:55,990 --> 00:11:58,324
get the, advanced stats that give you a

324
00:11:58,324 --> 00:12:00,985
little bit more information. But, every

325
00:12:01,605 --> 00:12:04,485
every plan is IB certified. Now, like I

326
00:12:04,485 --> 00:12:06,245
said, the free stats are just gonna give

327
00:12:06,245 --> 00:12:08,504
you a basic snapshot of what you're doing.

328
00:12:08,964 --> 00:12:10,565
They're not gonna give you a lot of

329
00:12:10,565 --> 00:12:11,865
deep insights, unfortunately,

330
00:12:12,404 --> 00:12:12,904
but

331
00:12:13,490 --> 00:12:15,169
but this gives you a taste to how

332
00:12:15,169 --> 00:12:16,309
how things are going.

333
00:12:16,850 --> 00:12:18,389
Yeah. And with, like, the advanced

334
00:12:18,769 --> 00:12:20,690
statistics that you get when you're hosting with

335
00:12:20,690 --> 00:12:23,009
us, like, you can drill down into, like,

336
00:12:23,009 --> 00:12:23,509
metropolitan

337
00:12:23,970 --> 00:12:24,470
areas,

338
00:12:25,355 --> 00:12:26,175
in The US.

339
00:12:27,115 --> 00:12:29,615
I'm I'm hoping to see that happen more

340
00:12:29,995 --> 00:12:30,495
globally

341
00:12:30,795 --> 00:12:32,795
at some point. I think it just has

342
00:12:32,795 --> 00:12:33,934
to open up.

343
00:12:34,394 --> 00:12:36,394
That's that's my understanding based on what I've

344
00:12:36,394 --> 00:12:38,235
talked to the dev team about. Yeah. Because

345
00:12:38,235 --> 00:12:39,535
I'm like, there are people,

346
00:12:40,059 --> 00:12:41,279
that I talked to

347
00:12:41,740 --> 00:12:43,659
last year when I went to my first

348
00:12:43,659 --> 00:12:44,159
events,

349
00:12:44,620 --> 00:12:47,100
and they were like, well, you know, I

350
00:12:47,100 --> 00:12:49,679
do a podcast that's non English,

351
00:12:50,379 --> 00:12:52,379
and so a lot of my downloads actually

352
00:12:52,379 --> 00:12:54,240
come from outside The United States.

353
00:12:54,725 --> 00:12:56,904
I would love to see those metropolitan

354
00:12:57,684 --> 00:12:59,205
numbers, and I was like, they're not there

355
00:12:59,205 --> 00:13:01,785
yet. Yeah. We go to the state province,

356
00:13:01,925 --> 00:13:04,644
whatever they call it, to level in certain

357
00:13:04,644 --> 00:13:05,865
countries. I think

358
00:13:06,165 --> 00:13:07,384
Brazil, Germany,

359
00:13:07,845 --> 00:13:09,144
Mexico, Canada,

360
00:13:09,899 --> 00:13:11,120
a few places

361
00:13:11,420 --> 00:13:12,240
like that.

362
00:13:12,860 --> 00:13:14,700
In The UK, we go to the city

363
00:13:14,700 --> 00:13:17,040
level or county level, I guess it is.

364
00:13:17,660 --> 00:13:19,420
Oh, that's new. I have seen that. Yeah.

365
00:13:19,420 --> 00:13:22,460
That's, yeah, because they don't you you'll notice

366
00:13:22,460 --> 00:13:23,764
in the stats. If you go to The

367
00:13:23,764 --> 00:13:26,184
UK one, it it doesn't have a map.

368
00:13:26,644 --> 00:13:28,804
So because they do it by I I

369
00:13:28,804 --> 00:13:30,884
I don't know how they break it out,

370
00:13:30,884 --> 00:13:32,985
but it seems to be counties or cities,

371
00:13:34,644 --> 00:13:35,225
in there.

372
00:13:35,879 --> 00:13:37,720
You know, in The US, it's the the

373
00:13:37,720 --> 00:13:38,220
Nielsen

374
00:13:38,600 --> 00:13:39,100
Metropolitan

375
00:13:39,559 --> 00:13:40,700
Broadcast DMAs.

376
00:13:41,639 --> 00:13:44,700
Yeah. That's geeky, but basically a metro area.

377
00:13:45,639 --> 00:13:46,139
So

378
00:13:46,679 --> 00:13:49,240
and, yeah, and that gets pretty insightful, you

379
00:13:49,240 --> 00:13:50,379
know, inside The States.

380
00:13:50,975 --> 00:13:54,095
Again, you know, Canada and Mexico and Germany

381
00:13:54,095 --> 00:13:56,674
or and Brazil are state level

382
00:13:57,534 --> 00:14:00,595
or province, I guess, Canada calls them, provinces

383
00:14:00,654 --> 00:14:01,394
and territories.

384
00:14:03,500 --> 00:14:05,579
I got a weird system up there. But,

385
00:14:05,659 --> 00:14:07,179
yeah, at some at some point, we may

386
00:14:07,179 --> 00:14:08,799
be able to dig out a little deeper.

387
00:14:09,659 --> 00:14:12,220
Yeah. One thing that we don't have in

388
00:14:12,220 --> 00:14:14,139
our notes here, but something that just kinda

389
00:14:14,139 --> 00:14:15,279
came to mind to me,

390
00:14:16,704 --> 00:14:17,445
You know,

391
00:14:17,825 --> 00:14:20,325
I think at this point in time,

392
00:14:21,184 --> 00:14:23,365
statistics and monetization are very

393
00:14:23,745 --> 00:14:25,584
they go hand in hand. And technically, they

394
00:14:25,584 --> 00:14:27,745
always have. But one thing that you might

395
00:14:27,745 --> 00:14:29,764
wanna think about when it comes to your

396
00:14:29,825 --> 00:14:30,325
stats

397
00:14:30,704 --> 00:14:32,769
is when you're able to look at

398
00:14:33,070 --> 00:14:35,250
where your downloads are coming from, especially

399
00:14:35,789 --> 00:14:38,449
in the advanced plans that we have,

400
00:14:39,389 --> 00:14:41,470
that would actually be a really good way

401
00:14:41,470 --> 00:14:42,690
for you to consider,

402
00:14:43,325 --> 00:14:45,325
you know, what events should I show up

403
00:14:45,325 --> 00:14:48,225
to. If I'm going to do an event,

404
00:14:48,524 --> 00:14:49,904
would it be good to go

405
00:14:50,284 --> 00:14:52,625
out of state or find,

406
00:14:53,004 --> 00:14:53,664
you know,

407
00:14:54,845 --> 00:14:56,549
you know, a a city near me where

408
00:14:56,549 --> 00:14:58,230
I'm getting a lot of downloads and have

409
00:14:58,230 --> 00:15:00,730
an event there or participate in an event.

410
00:15:01,669 --> 00:15:03,750
I had to think about that a couple

411
00:15:03,750 --> 00:15:04,730
of years ago

412
00:15:05,190 --> 00:15:05,690
when

413
00:15:06,309 --> 00:15:07,529
I was doing a show,

414
00:15:08,035 --> 00:15:09,875
because I got invited to go to an

415
00:15:09,875 --> 00:15:11,495
event. I ended up not. But,

416
00:15:12,595 --> 00:15:13,955
you know, it was really cool to be

417
00:15:13,955 --> 00:15:16,434
able to go, oh, this event's taking place

418
00:15:16,434 --> 00:15:16,934
in

419
00:15:17,394 --> 00:15:17,894
Louisiana.

420
00:15:18,514 --> 00:15:20,695
How many downloads are we getting in Louisiana?

421
00:15:21,410 --> 00:15:23,410
Are people actually gonna show up at this

422
00:15:23,410 --> 00:15:25,570
event to check out my show or, you

423
00:15:25,570 --> 00:15:26,870
know, me at a booth?

424
00:15:27,170 --> 00:15:29,350
So just something to to think about.

425
00:15:30,370 --> 00:15:32,769
Yeah. For sure. And and there's, you know,

426
00:15:32,769 --> 00:15:35,170
lots of other little insights you can get,

427
00:15:35,170 --> 00:15:37,184
you know, like with our retention graph. If

428
00:15:37,184 --> 00:15:39,524
you're hosting with us in non advanced stats,

429
00:15:39,825 --> 00:15:42,225
you get a retention graph. And what that

430
00:15:42,225 --> 00:15:44,085
retention graph will tell you

431
00:15:44,625 --> 00:15:46,784
is of the people that hit play on

432
00:15:46,784 --> 00:15:48,725
a page or within Spotify,

433
00:15:49,904 --> 00:15:50,404
oddly,

434
00:15:51,759 --> 00:15:54,080
and they say they say they listen to

435
00:15:54,080 --> 00:15:56,320
half of your show. Well, it's gonna show

436
00:15:56,320 --> 00:15:58,480
as a partial download, and it's gonna show

437
00:15:58,480 --> 00:16:00,660
that they dropped off at 50%

438
00:16:00,960 --> 00:16:02,559
of the show. So you can know, you

439
00:16:02,559 --> 00:16:04,080
know, if you if you notice like this

440
00:16:04,080 --> 00:16:07,024
show, I notice every time people get to

441
00:16:07,024 --> 00:16:08,164
75%,

442
00:16:08,625 --> 00:16:10,164
and then they drop right off.

443
00:16:10,544 --> 00:16:12,485
And that's because the end of our show

444
00:16:13,184 --> 00:16:15,504
is the same every time. You know? So

445
00:16:15,504 --> 00:16:16,945
we have this little you know? So they

446
00:16:16,945 --> 00:16:18,690
know when we're about to shut up, and

447
00:16:18,690 --> 00:16:20,370
then they, you know, forward to the next

448
00:16:20,370 --> 00:16:22,170
show. And that's there's nothing wrong with it.

449
00:16:22,170 --> 00:16:24,129
It was just we know that because of

450
00:16:24,129 --> 00:16:24,950
this pattern.

451
00:16:25,490 --> 00:16:27,649
And that's something good to know. You know?

452
00:16:27,649 --> 00:16:29,730
If if people are dropping off, you know,

453
00:16:29,730 --> 00:16:31,009
after 25%,

454
00:16:31,009 --> 00:16:32,529
well, they like the beginning of your show,

455
00:16:32,529 --> 00:16:33,809
and they don't like the rest of it,

456
00:16:33,809 --> 00:16:37,014
maybe. You know? Yeah. You don't know. Yeah.

457
00:16:37,475 --> 00:16:39,154
But, you know, that that give you an

458
00:16:39,154 --> 00:16:41,235
insight, say, hey. I need to either shorten

459
00:16:41,235 --> 00:16:42,375
the show up or

460
00:16:42,675 --> 00:16:45,154
I need to do something more compelling at

461
00:16:45,154 --> 00:16:46,274
the 25%

462
00:16:46,274 --> 00:16:46,774
level.

463
00:16:47,154 --> 00:16:49,154
Yeah. Yeah. You can re you can reference

464
00:16:49,154 --> 00:16:51,389
the the previous episode Mike and I did

465
00:16:51,389 --> 00:16:53,389
together where we talked about changing up your

466
00:16:53,389 --> 00:16:55,309
format. Yeah. You know? So all of these

467
00:16:55,309 --> 00:16:57,389
things are connected if if you think about

468
00:16:57,389 --> 00:16:59,790
it and if you're paying attention. Yeah. But

469
00:16:59,790 --> 00:17:02,610
but, yeah, stats are stats are super important,

470
00:17:03,865 --> 00:17:05,865
and not just to see how popular you

471
00:17:05,865 --> 00:17:07,704
are. Yeah. And, you know, and and there

472
00:17:07,704 --> 00:17:09,144
is some good thing. You know, it keeps

473
00:17:09,144 --> 00:17:10,825
you motivated too. You know, if you see

474
00:17:10,825 --> 00:17:11,644
that number

475
00:17:12,025 --> 00:17:14,265
creeping up, you know, it's not gonna grow

476
00:17:14,265 --> 00:17:16,639
like a hockey stick in most cases. You

477
00:17:16,639 --> 00:17:18,639
know? Right. But, you you know, if as

478
00:17:18,639 --> 00:17:20,319
long as you say, hey. I got 20

479
00:17:20,319 --> 00:17:23,279
downloads this episode. Hey. I got 40 this

480
00:17:23,279 --> 00:17:25,519
next one. I got 48 the next one,

481
00:17:25,519 --> 00:17:27,119
and, you know, things are heading the right

482
00:17:27,119 --> 00:17:27,619
direction.

483
00:17:28,000 --> 00:17:30,134
You know, you're doing something right. And it

484
00:17:30,134 --> 00:17:32,375
just takes time to, you know, to for

485
00:17:32,375 --> 00:17:33,595
you to get more known.

486
00:17:33,894 --> 00:17:35,414
And I say 45.

487
00:17:35,414 --> 00:17:37,575
That that'd be pathetic to a lot of

488
00:17:37,575 --> 00:17:38,075
people.

489
00:17:38,535 --> 00:17:39,035
But

490
00:17:39,335 --> 00:17:40,394
think about this.

491
00:17:40,695 --> 00:17:43,015
If you had 45 people in a room

492
00:17:43,015 --> 00:17:44,615
and you had to entertain them for an

493
00:17:44,615 --> 00:17:45,115
hour,

494
00:17:45,440 --> 00:17:47,779
does that seem like a small number?

495
00:17:48,400 --> 00:17:49,839
Right. You know, if you look at it

496
00:17:49,839 --> 00:17:51,839
that way, you know, you're entertaining people. You're

497
00:17:51,839 --> 00:17:53,920
right in their head. Most people are listening

498
00:17:53,920 --> 00:17:56,179
on earbuds or in their car,

499
00:17:57,825 --> 00:18:00,144
you know, stuff like that. You know? Think

500
00:18:00,144 --> 00:18:01,984
about that. You've got a crowd even if

501
00:18:01,984 --> 00:18:02,964
it's only 40.

502
00:18:04,304 --> 00:18:07,524
You know? Very true. So, anyway, something to

503
00:18:07,744 --> 00:18:10,065
something to think about. And, again, like I

504
00:18:10,065 --> 00:18:12,200
said, if you're serious about podcasting

505
00:18:12,500 --> 00:18:13,319
and monetizing,

506
00:18:13,859 --> 00:18:16,259
you do need stats, and ever you know,

507
00:18:16,259 --> 00:18:19,240
advertisers and networks will trust IAB certification

508
00:18:19,700 --> 00:18:22,039
stats. So it's not just,

509
00:18:22,740 --> 00:18:25,299
you know, it's not just ego like Dave

510
00:18:25,299 --> 00:18:26,625
said. You know,

511
00:18:27,184 --> 00:18:28,865
you you gotta show that to somebody to

512
00:18:28,865 --> 00:18:30,704
get a sponsor. You know? A lot of

513
00:18:30,704 --> 00:18:31,924
times. Now sometimes,

514
00:18:32,704 --> 00:18:34,545
you know, you can get sponsorships that aren't

515
00:18:34,545 --> 00:18:37,025
even tied to stats. That's happened too. But,

516
00:18:37,664 --> 00:18:39,825
this is this is just good social proof

517
00:18:39,825 --> 00:18:42,164
that, hey. I'm actually getting somewhere here.

518
00:18:42,839 --> 00:18:43,339
Yeah.

519
00:18:43,640 --> 00:18:45,660
For sure. Yeah. So

520
00:18:46,279 --> 00:18:48,759
So, yeah, just just remember that, you know,

521
00:18:48,759 --> 00:18:49,259
we've

522
00:18:49,799 --> 00:18:51,880
we've been doing this. Blueberry has been doing

523
00:18:51,880 --> 00:18:54,440
this for twenty years, so we've got a

524
00:18:54,440 --> 00:18:55,339
lot of experience.

525
00:18:57,174 --> 00:18:59,575
So so don't forget that as as we

526
00:18:59,575 --> 00:19:00,955
kinda close down the episode.

527
00:19:02,535 --> 00:19:05,174
And, you know, if you're serious about growing

528
00:19:05,174 --> 00:19:07,595
your show or making money with it,

529
00:19:09,029 --> 00:19:12,070
you you kinda have to have IAB certified

530
00:19:12,070 --> 00:19:14,570
stats. There's really not any question about that.

531
00:19:14,630 --> 00:19:15,130
Yeah.

532
00:19:15,430 --> 00:19:17,590
And blueberry, you know, like it's like Dave

533
00:19:17,590 --> 00:19:19,190
said, a 100 we say this all the

534
00:19:19,190 --> 00:19:21,350
time, two decades of experience. Come on. We

535
00:19:21,350 --> 00:19:22,869
got that written in the notes a lot

536
00:19:22,869 --> 00:19:23,369
here.

537
00:19:25,335 --> 00:19:27,755
Anyway, whether yours are, free,

538
00:19:28,695 --> 00:19:31,115
standard or advanced stats,

539
00:19:31,414 --> 00:19:32,154
with hosting,

540
00:19:33,095 --> 00:19:36,475
you're backed up by industry trusted IAB certificate

541
00:19:37,414 --> 00:19:37,914
certificated

542
00:19:39,220 --> 00:19:42,200
Certified? Yeah. Whatever. Certified. You got it. Yeah.

543
00:19:42,259 --> 00:19:44,920
English optional. You know, think about this.

544
00:19:45,940 --> 00:19:48,259
We go through an audit every two years

545
00:19:48,259 --> 00:19:50,900
where they go through every line of code.

546
00:19:50,900 --> 00:19:53,640
The IAB tech committee goes through every

547
00:19:53,984 --> 00:19:56,144
little line of code, and believe it or

548
00:19:56,144 --> 00:19:56,704
not, our,

549
00:19:57,984 --> 00:19:58,305
our,

550
00:19:58,785 --> 00:19:59,525
dev team,

551
00:20:00,065 --> 00:20:02,224
you know, really has to jump through a

552
00:20:02,224 --> 00:20:04,224
lot of hoops to make them happy. So

553
00:20:04,224 --> 00:20:06,325
we we do that every two years. Anyway,

554
00:20:06,944 --> 00:20:08,404
let's finish this off.

555
00:20:08,839 --> 00:20:11,079
Yeah. If you wanna learn more about our

556
00:20:11,079 --> 00:20:13,900
stats, go over to blueberry.com/statistics.

557
00:20:14,440 --> 00:20:16,460
That should be a shortcut that takes you,

558
00:20:16,759 --> 00:20:18,519
right to our stats page. But if not,

559
00:20:18,519 --> 00:20:20,059
you'll find it in the navigation.

560
00:20:20,519 --> 00:20:22,359
And if you have any questions, just reach

561
00:20:22,359 --> 00:20:24,855
out to the support team. That's me, Mike,

562
00:20:24,855 --> 00:20:25,355
Sean,

563
00:20:25,734 --> 00:20:28,535
and, you know, we're just a email or

564
00:20:28,535 --> 00:20:29,595
a phone call away.

565
00:20:29,974 --> 00:20:31,894
Alright. Well, thanks for joining us here on

566
00:20:31,894 --> 00:20:34,234
Podcast Insider. We'll catch you next week.

567
00:20:34,615 --> 00:20:35,755
And always,

568
00:20:36,454 --> 00:20:37,434
keep podcasting.

569
00:20:38,880 --> 00:20:40,960
Thanks for joining us. Let's meet up next

570
00:20:40,960 --> 00:20:42,980
week. And in the meantime, for more information,

571
00:20:43,279 --> 00:20:45,884
to subscribe, share, or follow, check out the

572
00:20:45,884 --> 00:20:48,544
show notes at podcastinsider.com.

573
00:20:48,604 --> 00:20:50,523
To check out our latest suite of services

574
00:20:50,523 --> 00:20:52,364
and help Blueberry can help you leverage your

575
00:20:52,364 --> 00:20:54,204
podcast, visit blueberry.com.

576
00:20:54,204 --> 00:20:56,144
That's Blueberry without the e's.