Who’s Making the Most Money in Podcasting? – PCI 437

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Welcome to Podcast Insider. I'm Todd Cochran, CEO

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of Blueberry. I'm Mike Dell, the VP of

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customer relations.

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Have you ever wondered who's raking in the

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big bucks in podcasting?

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Spoiler alert. It's not just the big networks

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anymore.

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Yep. From massive million dollar deals to indie

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podcasters making a solid living, we're breaking down

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who's cashing in and how.

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So stick around as we dive into the

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numbers, the strategies, and what's actually works for

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making money in podcasting today.

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You're You're listening to Podcast Insider hosted by

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Mike Dell, Todd Cochran, and Mackenzie Bennett from

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the Blueberry team,

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bringing you weekly insights, advice, and insider tips

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and tricks to help you start, grow, and

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thrive through podcasting.

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With all the support of your team here

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at Blueberry Podcasting, welcome. Let's dive in.

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Mike, as you well know, monetizing

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a podcast

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in 2025

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isn't

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as simple as slapping

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ads on your episode and calling it a

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day. Some revenue streams today

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are thriving while others, well,

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not so much. And today, we're breaking down

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what's working,

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what's fading,

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what podcasters focus on to actually make money

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in 2025.

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And, again,

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this is a moving target. So Oh, yeah.

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It changes all the time.

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And there's kind of a then versus

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now.

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You know? And, you know, podcast monetization is

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evolved from basic ads to mix of diversified

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income streams. And I think more podcasters are

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using multiplatform

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revenue models, social media, newsletters,

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value for value,

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regular ads, pre rolls. It just kinda goes

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on and on. Traditional sponsorships,

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just not really happening as much as it

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used to. Now in certain niches, they'll have

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a a

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sponsor that really aligns with the show, but,

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you know, that's getting harder and harder to

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do,

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these days.

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And sometimes you have to run

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eight different ads during a month if you're

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doing eight different episodes. You don't have the

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same sponsor

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for the whole for the whole month. And,

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of course,

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the pay to play model subscriptions and membership

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is rising, but

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it doesn't really work for every podcast

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and there's a lot of reasons for that.

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But I guess we should talk about who's

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making the most money. Big networks versus independent

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creators versus

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niche

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podcasters, and

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I think the networks probably still have

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an advantage.

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Yeah. Of course. The bigger shows are gonna

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attract the the advertisers,

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but, you know, there's more to making money

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than than advertising too, which we'll talk about

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later on. Yeah. I think it's important

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that we all realize that that the

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end goal of a show may not be,

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you know,

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dollars, yen, 1, whatever your currency may be.

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There's a variety of ways to

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but if we go down and look at

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the basics,

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you know, at CPM based ads versus dynamic

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ad insertion,

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they're kinda tied together now, you

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know, because

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CPM based ads mostly

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are DAI,

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our digital audio inserted

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so that the

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when the ad hits its volume,

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in other words, if you've contracted for x

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thousands or tens of thousands or hundreds of

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thousands of deliveries once you've hit that number,

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the d e I tool can pull the

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ad out and stick a new one in.

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So or

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restitch it back together so there's no ad

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there whatsoever.

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But simple fact still applies that 90%

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and all and maybe we haven't talked about

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this a long time, but

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90% of podcasts globally deliver

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90% of their lifetime downloads

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within the first ninety six hours.

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So not everyone

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needs to use d a I because, you

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know, you're not gonna deliver that many

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downloads after that first month.

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Some do. Those 10% are really truly,

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you know, in a great position. But

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Yeah. There are some long tail shows that,

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you know,

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I

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can I can think of one that, you

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know, she started way back when, and, you

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know, her older shows are getting darn near

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as many downloads as her newer shows? Yeah.

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Yeah. And, again, if you have that long

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tail

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and you have that ability then DAI is

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definitely for you. But you can run CPM

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based ads without DAI

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if you have a show that, you know,

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kind of looks like a hockey stick that

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is

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laid tip up and, you know, if your

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downloads kinda do, we go up and then

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go down and be pretty flat. Why use

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DAI? Just bake the ad in and and

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let it run. But

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brands in 2025

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are looking for more niche specific partnerships.

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They're obviously looking for measurable engagement over download

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numbers, you know,

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the response rate. How many people are engaging?

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How many likes? How many,

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comments? These types of things

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And they're definitely looking for long term relationships

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versus

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one off ad placement. But at the same

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time, that one off ad placement may be

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only once a month.

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You might only get one ad from

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advertiser x y z.

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Mhmm. So,

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but the landing of sponsor hasn't changed much.

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No. You you you definitely need to try

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to be brand friendly, whatever that means.

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You know?

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It depends on the brand too. You know?

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A a a show that,

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is explicit content, there are advertisers

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that that do want that. So it's not

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like one size fits all

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for brand advertising. It's it's all about, you

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know, does the brand align with the type

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of show?

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You can also,

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you know, negotiate value based deals, not just

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CPM. So, you know, you can

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you can negotiate. You know, if I bring

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you x number of sales, then I get

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this much money or something like that. It's

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the deal is completely

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up to the advertiser and the, you know,

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podcaster.

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And when it comes to those brand buys,

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in other words, if a brand buy would

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be like a Ford or a GEICO or

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someone like that,

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they're looking for that engagement because they're not

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necessarily

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able to determine if you drove someone in

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to buy a new vehicle or an insurance

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policy,

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but they're looking for engagement within the content,

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to see that they actually, you know, guarantee

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that they heard the ads. So that's looking

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at your social media engagement.

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But, of course, they're always fall back to

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your listener data to showcase audience loyalty.

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And, again, you know, for small shows, you

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can land affiliate sponsorships or direct brand deals.

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It's all about the audience connection. You know,

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we're working with code ADX,

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and there's some great deals there that align

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specifically with shows

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that you you can find an affiliate sponsorship

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that you can do very well on.

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So, you know, don't forget if you're a

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smaller podcast, don't forget about those affiliate sponsorships

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or, again, even those direct brand deals. If

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you are a car show

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or you are a show on a specific

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topic, you you would make a good candidate

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for a

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direct brand deal.

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Sure. You know, I yeah. Especially car shows.

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Again, you know, any niche that, you know,

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that would align with a big brand might

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be the perfect candidate for that. Another way

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people are, making money these days are,

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premium content subscriptions.

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Apple has this subscription

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model that you can do just through Apple.

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We, of course, have premium podcasting, which you

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can run through everybody else or most everybody

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else. That may be a way to go.

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You know?

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One of the questions

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is our listeners actually paying for premium content.

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Well, you know, I I just look at

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my TV watching. I

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pay for the stuff I want, and I

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don't pay for cable. I don't pay for

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you know? So I have a, you know,

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Netflix account, a YouTube premium account, and a

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couple other things. And throwing a couple podcasts

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in there that you really, really like might

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be, the way to go. You know, Apple

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has it. Patreon, Spotify, Substack,

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you know, Blueberry,

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all that direct monetization. And it could be

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just to support your show, but, you know,

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you could give them premium content like bonus

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episodes. You know? So, say, you have you

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do your four episodes a month,

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and you give them a fifth episode that

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is exclusive to the premium. Or

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if you're doing ads in your show, you

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could do a

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ad free version of your show for the

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people that pay you. All kinds of, different

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ways of incentivizing

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people to subscribe.

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And I think too, if you offer a

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subscription with an another offering, whether it be

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a newsletter,

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a live q and a, something special,

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that really incentivizes

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people to do that. But definitely what's not

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working is generic paywalls with no real incentive.

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You have to have an incentive for people

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to subscribe.

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And also there's subscription fatigue out there. Too

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many platforms are asking for money. But in

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this case, it's really not a platform asking

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for money. It's an individual. So there's a

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few podcasters that I know that are on

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Patreon that I support,

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specifically on Patreon. There's a couple that are

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on Apple premium that I support. And again,

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this is content that I listen to on

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a glee basis

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that's a not miss for me. If it's

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a not miss and they are looking for

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support, I'm more than willing to get up

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and and support the show because I want

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the content to continue. Why? Because I'm getting

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value.

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You know, I'm getting value out of that.

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And the most successful part of the value

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for value model. You know? It doesn't necessarily

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mean streaming Bitcoin. It could be Right. Anything

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PayPal donation. Sports a show. Yeah.

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The most successful scripture models are tied to

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strong community engagement and and not just extra

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comment, but our live events, are they worth

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the worth the effort?

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You know, the rise of the hybrid podcast

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00:10:23,654 --> 00:10:26,554
events, live streaming and in person experience

274
00:10:27,190 --> 00:10:29,029
is that, you know, made a bit of

275
00:10:29,029 --> 00:10:29,690
an impact.

276
00:10:30,710 --> 00:10:33,210
So I think if you have something fun

277
00:10:33,910 --> 00:10:35,990
and you're it's it's an event where they're

278
00:10:35,990 --> 00:10:38,070
paying for that, you know, there's an option

279
00:10:38,070 --> 00:10:40,644
there. Of course, there's there's different type of

280
00:10:40,644 --> 00:10:41,144
monetizable

281
00:10:41,684 --> 00:10:45,044
events too. There's ticketed live podcast tapings, and

282
00:10:45,044 --> 00:10:46,644
I think you have to have a very

283
00:10:46,644 --> 00:10:47,945
big show. Yeah. Yeah.

284
00:10:48,325 --> 00:10:49,764
And you have to have a pretty big

285
00:10:49,764 --> 00:10:51,924
audience to get people to travel because, you

286
00:10:51,924 --> 00:10:53,764
know, they're not all gonna be, you know,

287
00:10:53,764 --> 00:10:55,950
right in your area. Yeah. And if you

288
00:10:55,950 --> 00:10:57,389
have a, you know, kind this is why

289
00:10:57,389 --> 00:10:59,230
comedians have done so well. They've been able

290
00:10:59,230 --> 00:11:00,050
to go to,

291
00:11:01,389 --> 00:11:03,570
comedy venues all across the country

292
00:11:04,190 --> 00:11:06,350
and what ends up happening then is, you

293
00:11:06,350 --> 00:11:08,269
know, a smattering of their fans come in

294
00:11:08,269 --> 00:11:09,105
and buy tickets

295
00:11:09,664 --> 00:11:12,384
to to the comedy show or more often

296
00:11:12,384 --> 00:11:14,884
now I see individuals doing virtual workshops,

297
00:11:15,264 --> 00:11:16,964
AMAs and q and a's.

298
00:11:17,345 --> 00:11:19,584
And, of course, if you have an event

299
00:11:19,584 --> 00:11:22,200
where your fans are gonna go to, it

300
00:11:22,200 --> 00:11:23,800
might be all have a shared interest. In

301
00:11:23,800 --> 00:11:25,160
other words, I I just go back to

302
00:11:25,160 --> 00:11:26,940
the analogy of a car show again.

303
00:11:27,320 --> 00:11:29,980
If you have the ability to have a

304
00:11:30,279 --> 00:11:33,080
a meetup at a trade show or car

305
00:11:33,080 --> 00:11:34,840
event or something like that where you have

306
00:11:34,840 --> 00:11:37,095
a separate meet and greet and have a

307
00:11:37,095 --> 00:11:39,574
small fee for the tenants, I I think

308
00:11:39,574 --> 00:11:41,975
you might do do well here. But some

309
00:11:41,975 --> 00:11:45,274
podcast events flop. Yeah. For sure. You know,

310
00:11:45,414 --> 00:11:47,334
you you overestimate how many people are gonna

311
00:11:47,334 --> 00:11:49,339
show up. And so you rent this

312
00:11:49,959 --> 00:11:52,200
big venue and, you know, 12 people show

313
00:11:52,200 --> 00:11:54,279
up. That's not gonna work out well. And,

314
00:11:54,279 --> 00:11:58,059
again, high production costs versus actual revenue. So,

315
00:11:58,360 --> 00:11:59,740
you know, start small.

316
00:12:00,279 --> 00:12:02,995
Merch. Here's another, thing. And this is real

317
00:12:02,995 --> 00:12:05,334
popular with YouTubers, but, podcasters

318
00:12:05,634 --> 00:12:06,294
as well.

319
00:12:06,914 --> 00:12:07,575
You can

320
00:12:08,115 --> 00:12:11,714
sell branded items and shirts, mugs, stickers, all

321
00:12:11,714 --> 00:12:13,075
that kind of stuff. And,

322
00:12:13,809 --> 00:12:16,129
and that works if your fan base is

323
00:12:16,129 --> 00:12:17,029
very engaged.

324
00:12:18,210 --> 00:12:21,110
You could, do some creative merch, custom

325
00:12:21,730 --> 00:12:22,230
journals,

326
00:12:23,250 --> 00:12:24,389
soundbite NFTs.

327
00:12:25,490 --> 00:12:28,610
NFTs still a thing? Yeah. A little bit.

328
00:12:28,610 --> 00:12:30,544
Yeah. I think it's it's kinda come and

329
00:12:30,544 --> 00:12:31,845
went a little bit in itself.

330
00:12:32,785 --> 00:12:35,664
Right. Right. So, but what's not working is,

331
00:12:35,664 --> 00:12:38,164
you know, general merch with no brand connection,

332
00:12:38,304 --> 00:12:40,164
you know, selling products

333
00:12:40,625 --> 00:12:42,965
to an audience that really isn't engaged.

334
00:12:44,090 --> 00:12:44,830
You know, you

335
00:12:45,210 --> 00:12:47,049
don't yeah. You you have to judge your

336
00:12:47,049 --> 00:12:48,990
audience. So, again, know your audience.

337
00:12:49,370 --> 00:12:50,889
But I do think that the print on

338
00:12:50,889 --> 00:12:53,129
demand services make it easier than ever to

339
00:12:53,129 --> 00:12:54,990
sell without high upfront cost.

340
00:12:55,769 --> 00:12:57,529
So, you know, that that way you don't

341
00:12:57,529 --> 00:12:58,750
have to put in inventory.

342
00:12:59,605 --> 00:13:02,085
There are companies out there that will, handle

343
00:13:02,085 --> 00:13:04,165
all your merch sales too if you're you're

344
00:13:04,165 --> 00:13:05,384
up a certain volume.

345
00:13:05,845 --> 00:13:07,764
You know? And they run contests. You know?

346
00:13:07,764 --> 00:13:10,184
This this one big outfit I know of,

347
00:13:10,965 --> 00:13:11,445
if you're,

348
00:13:11,990 --> 00:13:14,709
doing merch through them, what they'll do is,

349
00:13:15,110 --> 00:13:17,029
every once in a while, for every $5,

350
00:13:17,029 --> 00:13:18,629
you get an entry to win something, and

351
00:13:18,629 --> 00:13:20,789
it's usually something rather big, you know, like

352
00:13:20,789 --> 00:13:23,110
a a vehicle in the case of the

353
00:13:23,110 --> 00:13:23,924
one I know.

354
00:13:24,404 --> 00:13:24,904
Wow.

355
00:13:25,605 --> 00:13:27,284
And, yeah. So, you know, they'll they'll give

356
00:13:27,284 --> 00:13:30,184
away I think the last giveaway was a

357
00:13:30,964 --> 00:13:33,125
a Corvette z r one or something. You

358
00:13:33,125 --> 00:13:35,044
know? It was it was a big deal.

359
00:13:35,044 --> 00:13:36,964
And so every you know, that sells a

360
00:13:36,964 --> 00:13:38,964
lot of merch. That definitely sells a lot

361
00:13:38,964 --> 00:13:39,625
of merch.

362
00:13:40,090 --> 00:13:42,350
First, the some of the best selling

363
00:13:42,730 --> 00:13:45,210
podcast merch is inside joke driven. In other

364
00:13:45,210 --> 00:13:47,309
words, if there's something your fans get

365
00:13:47,690 --> 00:13:50,409
that maybe someone else won't that will drive

366
00:13:50,409 --> 00:13:50,909
conversation,

367
00:13:51,529 --> 00:13:53,629
you know, that that does really, really,

368
00:13:54,009 --> 00:13:54,750
really well.

369
00:13:55,065 --> 00:13:58,004
And, of course, the future podcast monetization, you

370
00:13:58,105 --> 00:14:00,585
know, I still believe that your audience, if

371
00:14:00,585 --> 00:14:02,365
they value your content,

372
00:14:03,065 --> 00:14:05,144
can be the source of the biggest revenue

373
00:14:05,144 --> 00:14:07,945
for smaller shows and maybe even bigger shows.

374
00:14:07,945 --> 00:14:09,245
So don't discount

375
00:14:09,690 --> 00:14:12,169
having your your fans support your show with

376
00:14:12,169 --> 00:14:14,410
direct donations. But, you know, the question is,

377
00:14:14,410 --> 00:14:16,669
are ad supported podcast sustainable?

378
00:14:17,370 --> 00:14:19,470
And what emerging revenue streams

379
00:14:19,929 --> 00:14:21,070
should podcasters

380
00:14:21,610 --> 00:14:24,009
experiment with? I think on the ad supported

381
00:14:24,009 --> 00:14:24,509
side,

382
00:14:24,865 --> 00:14:25,924
it's gonna continue.

383
00:14:26,304 --> 00:14:28,225
But it's been a weird kind of a

384
00:14:28,225 --> 00:14:29,845
weird time over the last

385
00:14:30,225 --> 00:14:32,465
couple of years where, you know, a a

386
00:14:32,465 --> 00:14:34,705
small number shows get a high percentage of

387
00:14:34,705 --> 00:14:36,165
the ads and everyone else

388
00:14:36,545 --> 00:14:38,404
is ignored and or

389
00:14:39,110 --> 00:14:39,769
the platform,

390
00:14:40,709 --> 00:14:43,829
YouTube and or Spotify is monetizing around your

391
00:14:43,829 --> 00:14:45,370
content and you're getting nothing.

392
00:14:45,990 --> 00:14:48,470
So, you know, you if you get to

393
00:14:48,470 --> 00:14:49,209
pick wisely,

394
00:14:50,470 --> 00:14:53,195
where you want your show to be and

395
00:14:53,254 --> 00:14:56,715
how you monetize. But the emerging revenue streams

396
00:14:56,934 --> 00:14:57,674
the podcasters

397
00:14:57,975 --> 00:15:01,274
could experiment with is consulting within your own

398
00:15:01,654 --> 00:15:02,154
niche

399
00:15:02,615 --> 00:15:05,195
and stuff that you that you are discussing.

400
00:15:06,375 --> 00:15:09,629
A book. Write your own book, you know,

401
00:15:09,629 --> 00:15:10,610
from the content.

402
00:15:12,909 --> 00:15:13,649
And I think,

403
00:15:14,350 --> 00:15:17,330
maybe even integrated commerce, shop while you listen,

404
00:15:17,470 --> 00:15:20,190
have some sort of like Code ADX, have

405
00:15:20,190 --> 00:15:22,269
some sort of offer in the show that

406
00:15:22,269 --> 00:15:24,375
people will will go support.

407
00:15:25,394 --> 00:15:27,394
Yeah. I you know, think about this one,

408
00:15:27,394 --> 00:15:29,315
and it's not listed in our notes here.

409
00:15:29,315 --> 00:15:29,554
But,

410
00:15:30,514 --> 00:15:33,095
you know, what about if you're in business

411
00:15:33,235 --> 00:15:34,695
doing something else

412
00:15:35,075 --> 00:15:37,450
and your show could be sponsored

413
00:15:37,830 --> 00:15:40,230
by that business. So it could be around

414
00:15:40,230 --> 00:15:42,629
that business. You know, our friend Gary, he

415
00:15:42,629 --> 00:15:45,190
really, took that to the to the higher

416
00:15:45,190 --> 00:15:47,690
level on a couple shows, a couple businesses

417
00:15:47,830 --> 00:15:49,509
he runs. And and,

418
00:15:50,184 --> 00:15:52,585
you know, that that's you know, he didn't

419
00:15:52,585 --> 00:15:54,425
make money because of his pod or he

420
00:15:54,425 --> 00:15:57,004
didn't make money from talking on the microphone.

421
00:15:57,065 --> 00:15:58,045
He made money

422
00:15:58,425 --> 00:16:01,945
by, you know, talking about the topic and

423
00:16:01,945 --> 00:16:04,605
promoting his business in that field.

424
00:16:04,919 --> 00:16:05,639
Yeah. He was,

425
00:16:06,440 --> 00:16:09,419
at the beginning, he was selling, girls

426
00:16:10,120 --> 00:16:11,179
softball bats.

427
00:16:11,879 --> 00:16:13,980
Yeah. And his show was all about

428
00:16:14,759 --> 00:16:17,019
girls softball. Softball. Yeah. And,

429
00:16:17,559 --> 00:16:20,039
and he and he sold literally tens of

430
00:16:20,039 --> 00:16:20,539
thousands

431
00:16:21,504 --> 00:16:23,845
of Beryl softball bats because he was

432
00:16:24,304 --> 00:16:25,825
the man. You know, he was the one

433
00:16:25,825 --> 00:16:27,904
that he was talking about all the different

434
00:16:27,904 --> 00:16:30,325
bats and you know and actually covering,

435
00:16:32,304 --> 00:16:34,245
the games and industry

436
00:16:34,700 --> 00:16:36,299
where those bats are being used. So it

437
00:16:36,299 --> 00:16:38,620
was brilliant move on his part. So I

438
00:16:38,620 --> 00:16:40,559
think the key to making money is diversification.

439
00:16:41,500 --> 00:16:45,039
You can't rely on just one revenue stream.

440
00:16:46,220 --> 00:16:49,894
What is in today maybe out tomorrow. There's

441
00:16:49,894 --> 00:16:50,955
content that,

442
00:16:51,815 --> 00:16:55,414
people have built wonderful businesses with and then

443
00:16:55,414 --> 00:16:57,254
a little bit of changing of the tide

444
00:16:57,254 --> 00:16:59,254
in the way people think and all of

445
00:16:59,254 --> 00:17:01,620
a sudden that content is much much harder

446
00:17:01,620 --> 00:17:03,639
to monetize. So having that diversification

447
00:17:04,660 --> 00:17:06,119
is really really critical.

448
00:17:06,579 --> 00:17:07,539
I think that,

449
00:17:07,940 --> 00:17:09,880
that is the biggest takeaway here.

450
00:17:10,579 --> 00:17:12,099
But again, I I go back to what

451
00:17:12,099 --> 00:17:13,079
I said earlier.

452
00:17:13,724 --> 00:17:15,804
The value of your podcast is more than

453
00:17:15,804 --> 00:17:16,304
monetization.

454
00:17:16,765 --> 00:17:19,025
The value is the people you connect with,

455
00:17:19,164 --> 00:17:21,724
the opportunities that are afforded you because of

456
00:17:21,724 --> 00:17:22,545
your podcast.

457
00:17:23,404 --> 00:17:25,484
Maybe that maybe all of a sudden you're

458
00:17:25,484 --> 00:17:26,625
on a speaking circuit.

459
00:17:27,169 --> 00:17:27,669
Maybe,

460
00:17:28,210 --> 00:17:29,589
you have written,

461
00:17:30,049 --> 00:17:31,269
a best selling book.

462
00:17:31,650 --> 00:17:34,549
Maybe you have now become the authority on,

463
00:17:34,849 --> 00:17:35,990
you know, category

464
00:17:36,529 --> 00:17:39,569
x y z. Maybe it's increased your people

465
00:17:39,569 --> 00:17:41,410
walking through the door or calling you for

466
00:17:41,410 --> 00:17:41,910
business.

467
00:17:42,265 --> 00:17:45,644
These are the ongoing bigger values of podcasting,

468
00:17:45,785 --> 00:17:46,365
I think,

469
00:17:46,664 --> 00:17:49,625
beyond monetization because I think, Mike, you'll agree

470
00:17:49,625 --> 00:17:51,244
that when people get so

471
00:17:51,944 --> 00:17:53,404
focused on just

472
00:17:54,105 --> 00:17:54,605
advertising,

473
00:17:55,529 --> 00:17:58,890
They forget about all these other opportunities and

474
00:17:58,890 --> 00:17:59,390
what

475
00:17:59,690 --> 00:18:02,809
podcasting is making available to them. You might

476
00:18:02,809 --> 00:18:04,570
just get a new career out of it

477
00:18:04,570 --> 00:18:05,950
like I did. Right.

478
00:18:06,410 --> 00:18:08,650
I'm only here at Blueberry because I started

479
00:18:08,650 --> 00:18:11,174
a podcast way back when and, you know,

480
00:18:11,735 --> 00:18:14,055
those kind of opportunities do come up. They

481
00:18:14,055 --> 00:18:16,215
do all the time. And, again, I go

482
00:18:16,215 --> 00:18:18,134
back to the story. We never know who's

483
00:18:18,134 --> 00:18:18,634
listening.

484
00:18:19,095 --> 00:18:21,515
You could have someone that's very influential

485
00:18:21,815 --> 00:18:24,075
in your category space listening to

486
00:18:24,535 --> 00:18:25,515
love your content.

487
00:18:25,890 --> 00:18:27,329
And the next thing you do is you're

488
00:18:27,329 --> 00:18:28,849
getting a call saying, hey. I'd love to

489
00:18:28,849 --> 00:18:29,829
have your resume.

490
00:18:30,210 --> 00:18:31,809
I think you'd make a great member for

491
00:18:31,809 --> 00:18:33,509
our team. That happens

492
00:18:33,890 --> 00:18:34,950
all the time.

493
00:18:35,490 --> 00:18:37,190
So I think this is the

494
00:18:37,570 --> 00:18:39,269
the biggest takeaway for me

495
00:18:39,730 --> 00:18:40,230
is

496
00:18:40,855 --> 00:18:41,674
from a monetization

497
00:18:42,214 --> 00:18:44,714
strategy. It's not just the money.

498
00:18:45,335 --> 00:18:46,394
It's the opportunities.

499
00:18:46,855 --> 00:18:47,255
And,

500
00:18:47,974 --> 00:18:49,654
I think we lose A lot of people

501
00:18:49,654 --> 00:18:51,434
just do this for a hobby.

502
00:18:51,734 --> 00:18:53,654
You know, they you know, so don't forget

503
00:18:53,654 --> 00:18:55,890
that. I mean, it it's it can be

504
00:18:55,890 --> 00:18:57,590
fun, and it can be informative,

505
00:18:58,850 --> 00:19:00,609
you know, to you. You know? The best

506
00:19:00,609 --> 00:19:02,369
way to learn about something is do a

507
00:19:02,369 --> 00:19:03,670
podcast about it because

508
00:19:04,210 --> 00:19:06,609
you're gonna engage an audience, and they're gonna

509
00:19:06,609 --> 00:19:08,289
train you know, teach you about it and

510
00:19:08,289 --> 00:19:10,130
all the research you're gonna do. So, you

511
00:19:10,130 --> 00:19:10,630
know,

512
00:19:10,945 --> 00:19:13,605
sometimes, again, it's not about the money. Yeah.

513
00:19:13,984 --> 00:19:15,445
So what's been your

514
00:19:16,065 --> 00:19:19,184
best or worst monetization strategy? How have you

515
00:19:19,184 --> 00:19:20,325
used your show

516
00:19:20,865 --> 00:19:23,984
to either one monetize or to, like I

517
00:19:23,984 --> 00:19:25,365
referred to, improve

518
00:19:25,909 --> 00:19:26,730
your life,

519
00:19:27,109 --> 00:19:28,890
business, standing, whatever it may be,

520
00:19:29,349 --> 00:19:30,950
let us know on social or send us

521
00:19:30,950 --> 00:19:31,609
a memo

522
00:19:31,990 --> 00:19:33,829
or send us an email and we might

523
00:19:33,829 --> 00:19:36,470
feature your story in a future episode. I

524
00:19:36,470 --> 00:19:38,789
think, we wanna hear from you on your

525
00:19:38,789 --> 00:19:41,234
various ways. I'm astounded many times when people

526
00:19:41,234 --> 00:19:43,554
tell us what what their podcast has done

527
00:19:43,554 --> 00:19:45,255
or how it's changed their life.

528
00:19:46,115 --> 00:19:49,075
There's literally thousands and thousands of stories and

529
00:19:49,075 --> 00:19:51,315
I'm sure you have one. Let us know

530
00:19:51,315 --> 00:19:53,315
or maybe you're developing one and we'd like

531
00:19:53,315 --> 00:19:54,589
to know that. You got

532
00:19:55,049 --> 00:19:57,049
something? Let us know. Thanks for listening to

533
00:19:57,049 --> 00:20:00,169
Podcast Insider. You can, find the show notes

534
00:20:00,169 --> 00:20:03,069
over at podcastinsider.com.

535
00:20:03,130 --> 00:20:04,429
We'll see you next week.

536
00:20:04,890 --> 00:20:07,505
Thanks for joining us. Come back next week.

537
00:20:07,644 --> 00:20:11,164
And in the meantime, head to podcastinsider.com

538
00:20:11,164 --> 00:20:12,144
for more information,

539
00:20:12,445 --> 00:20:13,184
to subscribe,

540
00:20:14,045 --> 00:20:16,065
share, and read our show notes.

541
00:20:16,445 --> 00:20:18,465
To check out our latest suite of services

542
00:20:18,684 --> 00:20:19,984
and learn how Blueberry

543
00:20:20,285 --> 00:20:24,909
can help you leverage your podcast. Visit blueberry.com.

544
00:20:24,970 --> 00:20:26,909
That's Blueberry without the e's.

545
00:20:27,210 --> 00:20:28,750
We couldn't afford the e's.