Jan. 5, 2023
What’s Ahead for 2023?
Apple Podcasts 
TuneIn 
Deezer 
Paypal Enough with the 2022 recap, we’re here to focus on what’s ahead for 2023. Mike and MacKenzie review some recent articles predicting and focusing on potential changes the podcast industry; it’s a bit foreboding. Working in podcasting for so long, both of them give their best takes on ad dollars, networks, even the economy.
Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.
News- Great Podcasting Market Correction from Bloomberg
- A Rocky 2023 for Podcasting? from The Verge
- 30 experts give their forecast for podcasting in 2023
- What are some of Mike and MacKenzie’s predictions for podcasting in 2023?
- MacKenzie – Hoping for better search within apps
- Mike – Predicting Joe Rogan will leave Spotify
Don’t Ghost Your Guest!
Encourage your guest to share your episode when it’s published! Easier said than done but there are many ways to make it easier for them to share said episode. Follow an email schedule / template where you follow up with a link to the episode; social media handles if they want to tag (and ask for theirs) and clue them into other cool places they can share their link.
Blubrry News- Todd is attending CES in Las Vegas, he can provide a quick tech recap next week tpn.tv
- Looking to start off the month of January with a Podcaster of the Month blog feature, guest on this show, etc. Email MacKenzie!
- Integrations, announcements and releases coming soon, starting next week.
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Question of the WeekQuestion: From a flurry of support tickets this week – What are the ‘Podcast Landing Page URL’ and ‘Podcast Mirror Feed URL’ fields for in PowerPress?
Answer: “Podcast landing page” is where you can put a page you want people to go to if they click “Podcast Homepage” in Apple and other apps.
“Podcast Mirror feed URL” is used when you choose to use the Podcast Mirror service that Blubrry offers. This can also be used to create a 301 redirect to a new feed if you are moving away from PowerPress to generate your RSS feed.
Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Coming to you this week from MacKenzie’s studio in Columbus, Ohio & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.
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Our mailing address: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235
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Welcome to Podcast Insider.
My name is Mackenzie Bennett,
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and I'm joined by my co-host,
Mike Dell. How are you?
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I am doing good. Happy New Year.
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It's the first episode of 2023.
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You know, I think all weeks
back from the new year.
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Should be a four day
, should be four days.
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. Yeah, that's true. Well, you
know, we did all right this, this year.
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We got, uh, Monday off
and yeah. And then, uh,
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it's been busy as all get out for
the last couple of days, and, uh,
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not so much this morning. I, it was
actually kind of nice, a little reprieve.
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All right, Mike, don't ruin it..
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I said this morning, I think I'm maxed
out with meetings this afternoon,
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but it's all right. So we got, uh,
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our normal list of stuff today.
We got some news articles,
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so mostly, uh, predictions
and whatnot for 2023. So, and,
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uh, Mackenzie, and I'll add
ours at the end of that section.
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We got our best practice.
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We got some blueberry stuff
and a blueberry pro tip,
and a question of the week,
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so we got all the normal stuff this time.
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Yeah. Let's start out with
our first news article.
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It is great podcasting market correction,
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and this is from Bloomberg, and
it is a little doom and gloom.
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Yeah. Um, for my taste,
I, I see a lot of, um,
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valid points in here, but I don't know,
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I don't know if it's gonna be
as accurate, uh, or, you know,
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as a downturn from the previous years
as people are really expecting it to be.
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No, I, you know, the thing is, is,
you know, when we had that recession,
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whatever the great recession in,
uh, 2008 around there, you know,
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podcasting just held its
own. It wasn't, you know,
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it didn't fall off a cliff like
some other industries. And,
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and I don't suspect it will this
time as well, if indeed we go into a,
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a bad, you know, worse
economy than we've got now.
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They talked to Spotify
and they talked to, uh,
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SiriusXM mm-hmm., and
those two companies are, you know,
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this last year laid off a bunch
of people, cut back on stuff, and,
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you know, so th those two companies
weren't having a very good time.
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But I don't know if that holds true
for the rest of the industry. You know,
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I look at, you know, our little
corner of the business and, you know,
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we're holding our own just
fine. I think, you know, we're,
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we're gaining users and, you
know, of course we're losing some,
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just like always, you know, there's
always a little bit of churn, you know,
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people lose interest and whatnot. But,
uh, I, I don't see it as doom and gloom.
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I,
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I see maybe the advertising part of
it might be a little doom and gloom,
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but again, you know,
reading the article and,
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and some of the other
ones we've got, they're,
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they're talking about the podcasting
grew by 28 point something percent
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in revenue last year. Mm-hmm.
mm-hmm. .
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And that's bad. I thought that was good.
, , you know, you know,
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I don't know if it's gonna be
4 billion by the end of, uh,
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2024 that some people were predicting
a couple years ago, but we're, I,
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you know, even the advertising market
seems to be holding its own, you know,
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a lot of companies do cut back
though. I don't understand that, but.
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I kind of do like the, um, the,
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the phrase correction in this title
of the article that we're reading,
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um, because to me,
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a lot of what they're
scaling back and saying of,
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of actual spending, you know,
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how you were mentioning like Sirius
and Spotify and Amazon and whatnot, um,
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their, their budget cuts, their
layoffs are a lot of the time,
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in my opinion, especially with podcasting,
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is correcting a misuse of
funds in the first place. Yeah.
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Oh.
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Course they're putting exorbitant
unnecessary amounts of money
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into new networks and
acquiring exclusive shows,
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and, you know, putting everything
into a production team.
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I really do think that the past couple
years we've seen everything turn
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into, you know, um,
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every podcaster has to have their
own like, professional network. And,
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um, every company has to be able to
provide that and has their own exclusive
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versions of it. And I don't,
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I think these companies made
it a little too complicated and
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spend a little too much money,
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and that the overall podcasting
creator side for more so
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the hobbyist or the people that are
just getting started is fine. Mm-hmm.
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, you know, people, people
aren't gonna turn down money. You know,
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creators are never gonna
turn down money, um,
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was something that they feel
comfortable with. And I don't blame 'em,
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I wouldn't either. The
idea that, you know,
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the industry overall is having problems is
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something I would not agree with. The,
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the way that some of the larger
companies are conducting themselves
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is what I, I see the problem with.
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Oh, yeah. Yeah, for sure.
They big companies, you
know, Spotify comes to mind,
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you know, a few years ago
they were spending money,
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like it was going outta style, you
know, buying companies and whatnot.
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And then those,
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all their acquisitions are where some
of the cuts were coming from Gimlet,
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few others that they
bought. And, you know,
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I think it might be because of the venture
capital, and I think that's dried up.
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You know,
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I don't think you're gonna get these
giant venture capital backed companies
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anymore. You know, they're gonna
have to show profitability,
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and that might be just part of it
right there. They just, you know, they,
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they need to cut back a little bit
because they're spending crazy amounts of
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money.
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That is more rare than people think.
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. Yeah. Yeah. You look at
a company like ours, you know, it,
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it was pretty much bootstrapped, you know,
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we've never had big investors or
anything like that, and, you know,
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we're holding our own. And.
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I mean, I, I wouldn't, I
would never try to co like,
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compare ours to something like
that, but in the, you know,
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the overall sense, like, yeah, it's,
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it's too much
they had to scale back.
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Yeah. You know? Yeah. We're totally
different. It's a lot on the content side,
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that's, that's having the pain, you
know, content and advertising, you know,
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especially, you know,
net big networks, uh,
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Adam Curry's famous for saying you can't
monetize the network, and that's true.
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You're, you're gonna have some big hits,
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but those big hits are gonna cover
for all the duds that you got as well,
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. So, you know, how, how, how
is that gonna work out long term?
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Because you can't have, you know,
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a whole bunch of exclusive shows
that you've paid a lot of money for,
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and they're not performing when you
got a couple that are performing,
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so you can cut back on 'em. That makes
sense. I, you know, I, I don't, you know,
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I like the word correction as well.
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I think it is gonna correct a little
bit because the venture capital's going
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away and, you know, they're gonna
have to show some profitability.
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One of the things, you know, we have
another article here that has predictions,
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or not necessarily
predictions, but, you know, um,
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quotes from people in
the podcast industry.
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And one of them was saying that they,
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so much of what people are doing
now for the podcast is, you know,
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if they have a YouTube video,
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if they have the video show along with it,
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like if they're putting all of this on
social media, like of the recording,
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that type of stuff, they're like,
that's not the actual podcast.
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That is just the marketing for the
podcast. Mm-hmm..
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And I feel like people are somewhat
distracted by that type of stuff right
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now.
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Oh, yeah, for sure. And, you know,
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the video podcasting has been
a thing since the beginning.
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And YouTube videos of YouTube
channel is not a video podcast.
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It is a video of a podcast.
Mm-hmm.,
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if that makes any sense. You know,
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most people that do a YouTube video
in association like we do with this
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one, sometimes we go live on
Facebook Live and other places.
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That's not the primary show. That's
a video of us making the podcast,
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if that makes sense. But the
actual podcast is still the audio,
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but could be video, you know,
video podcasting is a thing,
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but whether that's gonna be the
big thing or not, who knows.
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But yeah, I just, yeah, a lot of these
articles, we, we'll have all of 'em,
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of course, in the, uh, show notes,
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but suffice it to say there's a little
bit of doom and gloom, and there's some,
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there's some interesting predictions
in the Pacific content. Uh,
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if you read through that, I,
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we're not gonna read through all that
stuff for you, but, uh, you know,
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read through it. There's some interesting
stuff, uh, from some people that, uh,
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should know what's going
on in the industry a lot on the
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production side, but still, uh, you
know, could be applicable to us indies.
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So I would like to include one,
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I I don't have a prediction for 2023.
I just have a want Uhhuh,
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my own personal want is, I feel
like when I go in to scroll,
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uh, like through the Apple Podcast
directory for a new show or something, or,
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you know, like when I hear
about new releases, um, uh,
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it kind of, a lot of the time
feels like it just matches.
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Like when I stream through
Hulu or Netflix or H B
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O, it's like, okay, this actor now has
a podcast. This person is a guest here.
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I, I am just kind of craving more. Yeah.
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You want more discoverability. I wanna.
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Yeah. I think I want more
discoverability for organic ideas.
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Mm-hmm., like all
of these celebrity or, you know,
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fun chatty shows, like I'm
over them. I do not care.
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I got in that early with Mark Maron
and, you know, burnt out of it.
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I can't tell you the last time I listened
to just like a chat podcast between
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two friends. I like, it's been
years. Mm-hmm.,
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it has to have a topic. It can't just be,
tell me about your life. Like,
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I, I'm done.
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Yeah. You know, and, and, but
you know, you kind of, uh,
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go back and forth between different
things. You know, I find that, you know,
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with me and music, you know, some days
I'm mm-hmm., I'm into,
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you know, instrumental jazz and just
have it playing in the background.
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And then other days I wanna rock out,
you know,, I just, yeah, you,
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you cha you know, it depends on your
mood, uh, as far as that goes. But yeah,
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I see what you mean. And,
and what would be nice and,
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and maybe it's search
is probably the key, uh,
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is being able to search more
than just the titles, you know,
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like an Apple in particular,
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but other apps are similar that you
can only search for titles in the app.
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What about topics and tags
and stuff in the show notes
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and, you know, I,
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I think a better search engine would
make what you're talking about easier.
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Yeah.
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I, I feel like it's just,
uh, whenever I've gone in,
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in the past couple months
or, you know, reflecting on,
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did I listen to new shows
this year? And I'm like, well,
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I listened to a couple new shows,
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but I feel like I didn't really
find something new that, you know,
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like took over a big amount of my time.
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I think I'm just craving some creativity.
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Yep. Yep. And that's, and that's the
beauty of podcasting. What is there now?
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4 million podcasts,
something like that. Uh,
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last I heard 200 and some thousand
active podcasts, but still a lot.
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A lot of that is like limited
series type stuff. So.
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Yeah. But, uh, you know,
there's a, you know, I,
197
00:11:31,720 --> 00:11:36,160
I've been on a history kick lately and,
you know, it's just been kind of fun to,
198
00:11:36,160 --> 00:11:40,800
to listen to weird history stuff
that I didn't know mm-hmm.
199
00:11:40,840 --> 00:11:43,080
, you know, and
I do that on YouTube as well.
200
00:11:43,080 --> 00:11:46,720
And YouTube's a completely different
experience as they were talking about in
201
00:11:46,720 --> 00:11:49,640
those articles. I've,
I've been watching a,
202
00:11:49,640 --> 00:11:54,200
a Gallup in the up of Michigan talk
about copper mining back in the 18
203
00:11:54,200 --> 00:11:55,960
hundreds and early 19 hundreds.
204
00:11:56,280 --> 00:11:56,360
.
205
00:11:56,360 --> 00:12:00,360
That's cool. It sounds completely
boring, but she makes it fun.
206
00:12:00,540 --> 00:12:02,400
And she goes and, you know,
207
00:12:02,400 --> 00:12:07,240
visits these mines and smelters and
all kinds of stuff like that. You know,
208
00:12:07,240 --> 00:12:09,400
like I said, it's, I'm
going off topic here,
209
00:12:09,400 --> 00:12:13,720
but just stupid little things
like that make it interesting and,
210
00:12:13,720 --> 00:12:18,480
and having better search within an app
would probably make stuff like that
211
00:12:18,480 --> 00:12:19,360
easier to find.
212
00:12:19,550 --> 00:12:22,800
Yeah. I especially like it because, uh,
213
00:12:22,990 --> 00:12:26,640
I frequently will, you
know, look up, I just,
214
00:12:26,640 --> 00:12:31,240
I look up the topic and then I find
the episode about said topic mm-hmm.
215
00:12:31,280 --> 00:12:33,200
, I'm not gonna
listen to that show ever again.
216
00:12:33,300 --> 00:12:36,680
Yep. And if you're doing it right,
the blueberry way, your, uh,
217
00:12:36,750 --> 00:12:39,200
episodes get indexed in Google,
218
00:12:39,570 --> 00:12:44,240
so you can use your Google search
to find that stuff. So yeah,
219
00:12:44,240 --> 00:12:47,480
I don't have a, a ton of
predictions this year. I, I,
220
00:12:47,480 --> 00:12:51,720
I'm gonna repeat a prediction that I did
last year as I think Joe Rogan is going
221
00:12:51,720 --> 00:12:52,600
to, uh,
222
00:12:52,600 --> 00:12:57,560
end his Spotify exclusivity and go
back to being a regular podcast.
223
00:12:58,140 --> 00:13:01,280
You know, I know he gets a
lot of ink, a lot of.
224
00:13:02,060 --> 00:13:02,960
You know, I'm,
225
00:13:02,960 --> 00:13:07,200
I'm sitting here thinking I don't wanna
spend another minute talking about that,
226
00:13:07,200 --> 00:13:07,800
man. But.
227
00:13:07,800 --> 00:13:11,320
You know, regardless of what
you think of his show, he is a,
228
00:13:11,350 --> 00:13:16,160
a prominent podcaster, or well now
currently doing a show on Spotify,
229
00:13:16,380 --> 00:13:21,360
but technically he's, you know, a
podcaster and Yeah. And you know,
230
00:13:21,510 --> 00:13:26,040
what happens with him kind of foretells
what's gonna happen with a lot of these
231
00:13:26,040 --> 00:13:29,840
exclusive shows. And I,
I really doubt that I, I,
232
00:13:29,840 --> 00:13:34,560
what I think's gonna happen is Spotify
is gonna not be able to afford him,
233
00:13:34,660 --> 00:13:37,040
and that's, that's gonna be my guess.
234
00:13:37,040 --> 00:13:39,440
They're not gonna want to
spend the money to keep him.
235
00:13:39,690 --> 00:13:44,440
He made a lot of waves
in 2022 and put a lot of
236
00:13:44,640 --> 00:13:45,160
pressure, you know,
237
00:13:45,160 --> 00:13:50,160
just Spotify was in the news a lot
and not necessarily in a good way.
238
00:13:50,260 --> 00:13:54,160
And I, that is another want of mine of,
239
00:13:54,790 --> 00:13:57,280
I don't, you know, regardless
of his show content,
240
00:13:57,590 --> 00:14:02,560
I don't think he was doing
anything positive in the
podcast industry by creating
241
00:14:02,560 --> 00:14:06,320
all of this drama. Oh. So I would
like to see less drama like that,
242
00:14:06,320 --> 00:14:09,880
especially led by one
man having done in 2023.
243
00:14:10,120 --> 00:14:13,000
. Sure, sure. But, uh,
you know, like I say, it's,
244
00:14:13,250 --> 00:14:17,960
he is a prominent podcaster and you
know, what, what happens with them,
245
00:14:17,960 --> 00:14:22,520
you know, with him? And Spotify seems
to make the news all the time, you know,
246
00:14:22,520 --> 00:14:25,320
I kinda wish it would go the
other way and let the hindis, uh,
247
00:14:25,350 --> 00:14:27,840
take back podcasting. But, uh, yeah.
248
00:14:27,870 --> 00:14:30,440
That's, that's my main
thing. I'm just like, my God,
249
00:14:30,440 --> 00:14:35,000
podcasting is so much more than
this one conversation. Yeah.
250
00:14:35,000 --> 00:14:36,520
Yeah. You know, you know, and,
251
00:14:36,520 --> 00:14:38,680
and I go back to the same
thing about advertising.
252
00:14:38,790 --> 00:14:41,200
You'll notice in these articles, they're,
253
00:14:41,230 --> 00:14:44,240
a lot of 'em are talking about
revenue and advertising and all that.
254
00:14:44,240 --> 00:14:48,360
People that I deal with that, yeah,
there's some business people that, uh,
255
00:14:48,370 --> 00:14:49,400
do it for money,
256
00:14:49,620 --> 00:14:53,880
but most of 'em are business people
doing it to promote their own stuff or,
257
00:14:54,020 --> 00:14:56,560
you know, or, or the, you
know, as I always say,
258
00:14:56,560 --> 00:14:59,240
the guy next to the water heater
in the basement, you know,
259
00:14:59,240 --> 00:15:02,640
the indie just does everything
themselves. And, you know,
260
00:15:02,770 --> 00:15:06,640
it may not be a mass market thing, but
it's a hobby. You know, you get two,
261
00:15:06,640 --> 00:15:10,920
200 downloads and you're happy
and you do your thing. And it's,
262
00:15:10,920 --> 00:15:12,800
there's nothing wrong with that. And yeah,
263
00:15:12,810 --> 00:15:17,640
we don't talk about that kind of thing
as much as we talk about all these big
264
00:15:17,640 --> 00:15:22,520
things and advertising and, and
revenue and all that, you know,
265
00:15:22,520 --> 00:15:25,400
and that gets a little boring at
times, to be honest with you. It.
266
00:15:25,400 --> 00:15:27,560
It absolutely does. And I mean, we,
267
00:15:27,730 --> 00:15:32,520
we released programmatic advertising
for, you know, automated ads. Mm-hmm.
268
00:15:32,560 --> 00:15:35,880
for people to make
a bit of money if they would like,
269
00:15:36,310 --> 00:15:39,880
a couple months ago in the
fall or the summer. And that,
270
00:15:39,880 --> 00:15:44,200
I think that's a good way for us to
go about it because, you know, it's,
271
00:15:44,390 --> 00:15:47,360
it's not part of a deal. It's not, yeah.
272
00:15:47,360 --> 00:15:50,200
There's no exclusivity, there's
nothing like that. There's.
273
00:15:50,200 --> 00:15:54,240
Nothing hanging on it. Yeah. It's
just, this is a nice way to, you know,
274
00:15:54,240 --> 00:15:58,120
maybe earn a couple bucks to like,
get your hosting fees taken care of,
275
00:15:58,120 --> 00:16:00,360
essentially. Right. Like, that's all.
276
00:16:00,360 --> 00:16:03,320
Yeah. So go check out that
program. Programmatic,
277
00:16:03,320 --> 00:16:06,360
it's in the make money section
of your dashboard. Okay.
278
00:16:06,360 --> 00:16:10,240
I gotta put on the radio voice for that.
But yeah, that's my one prediction.
279
00:16:10,240 --> 00:16:13,080
Is Rogan's gonna leave
Spotify. Uh, you know, and,
280
00:16:13,080 --> 00:16:16,880
and as the rest of these people,
you know, sort of said, you know,
281
00:16:16,880 --> 00:16:19,400
as far as revenue goes,
yeah, it might be flat line,
282
00:16:19,400 --> 00:16:23,520
but I don't think it's gonna drop. I
don't, you know, I, I think podcasting is,
283
00:16:23,520 --> 00:16:27,200
you know, traditionally since
it started, has always had slow,
284
00:16:27,550 --> 00:16:31,760
pretty steady growth with little
spurts here and there. And, you know,
285
00:16:31,760 --> 00:16:35,120
the pandemic was kind of a uptick
because everybody was at home,
286
00:16:35,120 --> 00:16:38,600
had time to do stuff. Now everything's
sort of coming back to normal.
287
00:16:38,710 --> 00:16:42,800
They don't have as much time to,
uh, do a podcast. So, you know,
288
00:16:42,800 --> 00:16:47,240
as far as growth of podcasts, that's
probably flatlined a little bit.
289
00:16:47,300 --> 00:16:50,640
And same thing with revenue from
advertisers, you know, with,
290
00:16:50,640 --> 00:16:53,680
with the economy coming
down and, you know,
291
00:16:53,680 --> 00:16:56,880
some advertisers just can't put
the money into it. They used.
292
00:16:56,880 --> 00:16:59,240
To. Yeah. I, I mean, it's just,
293
00:16:59,590 --> 00:17:03,920
I think it's gonna have to be
more responsible spending in a,
294
00:17:04,230 --> 00:17:06,040
I think that's the doom
and gloom..
295
00:17:06,040 --> 00:17:07,160
Yeah. That's it. I.
296
00:17:07,160 --> 00:17:09,280
Think the economy is the doom
and gloom. That's what it is.
297
00:17:09,480 --> 00:17:09,840
. Yeah.
298
00:17:09,840 --> 00:17:13,960
And then hopefully we'll pull it out
sometime this year and it'll start going
299
00:17:13,960 --> 00:17:16,200
the other way. Again. That's,
that's what we all hope.
300
00:17:16,200 --> 00:17:18,680
For. I think this is larger
than the podcast industry.
301
00:17:18,680 --> 00:17:21,160
I think this is just a
Yeah. worldwide.
302
00:17:21,360 --> 00:17:25,800
Situation for sure. Well, hey, all
that doom and gloom, let's, uh,
303
00:17:25,800 --> 00:17:27,000
go onto the best practice.
304
00:17:28,220 --> 00:17:32,080
One of the things that, uh, you know,
we don't have guests on here very often,
305
00:17:32,080 --> 00:17:33,160
but when we do,
306
00:17:33,170 --> 00:17:37,080
we definitely send them the link to
the published episode after it's been,
307
00:17:37,080 --> 00:17:38,080
you know, released.
308
00:17:38,290 --> 00:17:43,120
So we encourage you to encourage
your guests to share your episode
309
00:17:43,120 --> 00:17:46,320
when it's published. And a lot of
the time, guests don't wanna do this.
310
00:17:46,320 --> 00:17:48,440
They're either, I feel like
it's a lot of the time.
311
00:17:48,440 --> 00:17:50,480
They're either too eager
and they're asking for it,
312
00:17:50,480 --> 00:17:52,400
but like before it's
been released and like,
313
00:17:52,400 --> 00:17:54,960
trying to get involved in
the whole publishing process,
314
00:17:55,210 --> 00:17:58,600
or they record it and then like,
forget about it, and then they're like,
315
00:17:58,600 --> 00:18:02,720
oh yeah, I guess I can like tweet
that out. So, well, um,
316
00:18:02,720 --> 00:18:04,800
essentially it's just
like my recommendation,
317
00:18:04,900 --> 00:18:08,480
and I've had some pretty good success
with this over the years, on and off of,
318
00:18:08,480 --> 00:18:10,800
you know, when I've been
doing it more regularly. Um,
319
00:18:10,800 --> 00:18:15,320
if you kinda like stick to an
email template or you know,
320
00:18:15,320 --> 00:18:16,640
like a 1, 2, 3,
321
00:18:16,640 --> 00:18:19,760
like in this whole conversation that
I'm gonna have when we're figuring out
322
00:18:19,760 --> 00:18:24,000
scheduling and topics and, you know,
release dates and everything like that,
323
00:18:24,180 --> 00:18:27,800
one of the last things that you should
be doing is sending them the links,
324
00:18:28,000 --> 00:18:30,560
sending them a thank you, including
all of your handles saying,
325
00:18:30,560 --> 00:18:32,480
this is what we've got
scheduled on our social,
326
00:18:32,480 --> 00:18:35,120
we're gonna put it in our newsletter,
blah, blah, blah, blah, blah. Like,
327
00:18:35,120 --> 00:18:38,160
it's on our website here. We're in
all of these directories. They like,
328
00:18:38,160 --> 00:18:40,080
don't make them do the
work. Yeah. Do the work for.
329
00:18:40,080 --> 00:18:40,640
Them. Yeah.
330
00:18:40,640 --> 00:18:45,240
Make it easy for 'em to promote
their episode and therefore your show
331
00:18:45,630 --> 00:18:50,520
make sense. Uh, it's so many times when
you, uh, when you interview somebody,
332
00:18:50,650 --> 00:18:53,360
uh, or like, I've, on the
opposite end, you know,
333
00:18:53,360 --> 00:18:55,320
when I've been interviewed
on other people's podcast,
334
00:18:55,750 --> 00:18:59,560
a lot of times they won't even
tell me when the episode came out.
335
00:18:59,630 --> 00:19:03,560
That's kind of a bummer. And I'm like,
okay, when has that been out?
336
00:19:03,750 --> 00:19:06,760
Yeah. And, you know, and I'll,
I'll definitely promote it,
337
00:19:06,760 --> 00:19:09,560
but they don't ask for it. They
don't, you know, they just say, Hey,
338
00:19:09,560 --> 00:19:11,480
thanks for the interview,
and they ghost me.
339
00:19:11,480 --> 00:19:14,440
So don't do that to people cuz
they, they wanna promote themselves.
340
00:19:14,440 --> 00:19:16,360
Why would they be on
your podcast otherwise?
341
00:19:16,360 --> 00:19:19,360
Yeah. Don't ghost your,
uh, don't ghost your guest.
342
00:19:19,680 --> 00:19:21,000
. Yeah, we got a title.
343
00:19:21,800 --> 00:19:22,633
. Yeah, there we go.
344
00:19:30,180 --> 00:19:34,600
All right. So we got some blueberry
news. Nothing, uh, nothing too crazy. Uh,
345
00:19:34,600 --> 00:19:39,600
Todd of course is out this week. He's at
Consumer Electronic Show in Las Vegas.
346
00:19:39,860 --> 00:19:44,080
And, uh, they're providing, uh,
live coverage, uh, all four days,
347
00:19:44,080 --> 00:19:47,640
starting in about a half an hour,
I guess as we're recording this.
348
00:19:47,730 --> 00:19:50,360
So around noontime, uh, Eastern,
349
00:19:50,600 --> 00:19:53,240
you can go over to TPN tv,
350
00:19:53,240 --> 00:19:57,440
that's tech podcast network in
case you didn't know. And, uh,
351
00:19:57,570 --> 00:19:59,800
go over there and, uh, check out the, uh,
352
00:19:59,800 --> 00:20:03,400
live stream that they're gonna
be doing. They usually, they,
353
00:20:03,400 --> 00:20:07,160
they try to interview a new
guest every 10 minutes..
354
00:20:07,710 --> 00:20:08,543
It's, ah.
355
00:20:08,590 --> 00:20:13,240
It's a TruD, it's a trudge. I, I've been
out there for that a couple times and,
356
00:20:13,240 --> 00:20:13,650
uh.
357
00:20:13,650 --> 00:20:17,160
Oh my god, the introvert
and me would, oh,
358
00:20:17,160 --> 00:20:19,120
I would have a hard time.
359
00:20:19,310 --> 00:20:21,160
I don't care enough to
talk to people that much.
360
00:20:21,160 --> 00:20:23,240
When, when I was out there, Todd's mom,
361
00:20:23,240 --> 00:20:27,760
Sherry was the cat herder and she would
have all the guests kind of in a little
362
00:20:27,760 --> 00:20:32,120
green room, she would get
'em on, you know, cuz as we'd switch,
363
00:20:32,120 --> 00:20:36,240
you know, every 10 minutes for a
different interview. And it was, yeah,
364
00:20:36,240 --> 00:20:39,320
like I said, it was a s slug, you know,
it was a slog. You know, we'd get,
365
00:20:39,320 --> 00:20:43,640
have breakfast at six in the morning and
we didn't get back to the hotel till 10
366
00:20:43,640 --> 00:20:46,000
at night for four days
straight. It was crazy.
367
00:20:46,170 --> 00:20:47,400
It is not for the week.
368
00:20:47,650 --> 00:20:50,200
No. But, uh, the coverage
is, is really good.
369
00:20:50,200 --> 00:20:54,280
And then afterwards you'll see a
lot of these videos on various, uh,
370
00:20:54,280 --> 00:20:57,440
podcasters website and
their special media feeds.
371
00:20:57,440 --> 00:20:59,480
So a lot of the floor interviews are,
372
00:20:59,480 --> 00:21:03,080
are there cuz they also send out camera
crews to visit booths and all that.
373
00:21:03,080 --> 00:21:05,880
So it's, it's quite the thing,
. So go check that.
374
00:21:05,880 --> 00:21:07,120
Out. We wish them the best.
375
00:21:07,120 --> 00:21:11,640
Have fun and please enjoy that
beautiful weather that I am sure. Wait,
376
00:21:11,640 --> 00:21:13,680
are they getting that storm
that California's getting?
377
00:21:13,830 --> 00:21:14,663
I think so.
378
00:21:14,840 --> 00:21:17,920
. Oh no. Okay, well,
pretend I never said anything.
379
00:21:18,320 --> 00:21:19,153
.
380
00:21:19,190 --> 00:21:19,960
Okay, moving.
381
00:21:19,960 --> 00:21:23,200
On. Yeah, I don't know how Vegas
is doing for weather-wise, but, uh,
382
00:21:23,290 --> 00:21:28,000
it might be warmer than us, so, you
know, that's probably true. All right.
383
00:21:28,140 --> 00:21:29,400
And, uh, let's see.
384
00:21:29,400 --> 00:21:33,600
Looking to start off the month of January
with a podcaster of the month. You,
385
00:21:33,730 --> 00:21:37,600
uh, you want to, uh, have
somebody step up for that?
386
00:21:37,710 --> 00:21:40,520
Yeah, tell me like, I
mean, I can find someone,
387
00:21:40,980 --> 00:21:44,840
but it's more fun if you're like,
excited about it too and like, you know,
388
00:21:44,840 --> 00:21:48,440
tell me why you think you should
be podcaster of the month. So.
389
00:21:48,440 --> 00:21:48,920
Yeah, and we,
390
00:21:48,920 --> 00:21:52,760
and we want to get you on to interview
you if you get selected too, so, uh,
391
00:21:52,760 --> 00:21:53,360
keep that in mind.
392
00:21:53,360 --> 00:21:56,360
Yeah, yeah. We, we always do like a, um,
393
00:21:56,360 --> 00:21:58,880
we'll do a blog post where we
send you some questions and we,
394
00:21:58,880 --> 00:22:02,680
we get answers there, but also it's
super fun to have you guys, you know,
395
00:22:02,680 --> 00:22:05,120
be a guest on this show as well. So Yeah.
396
00:22:05,290 --> 00:22:07,280
We we wanna have more guests.
397
00:22:07,800 --> 00:22:11,440
. Yeah, yeah. You know, we're
try, we're gonna try to do that more.
398
00:22:11,440 --> 00:22:12,250
I think so.
399
00:22:12,250 --> 00:22:13,640
So the next thing, uh,
400
00:22:13,730 --> 00:22:18,360
we got some integrations and some
announcements and releases all coming
401
00:22:18,390 --> 00:22:18,880
soon.
402
00:22:18,880 --> 00:22:23,360
We held off a bunch of stuff
for the holidays cuz if we
would've released before
403
00:22:23,360 --> 00:22:28,240
the holidays, we wouldn't have got any,
uh, any juice out of the announcement.
404
00:22:28,250 --> 00:22:31,520
So yeah, we're being a little
strategic here, so.
405
00:22:31,520 --> 00:22:32,280
Yeah. You.
406
00:22:32,280 --> 00:22:32,890
Know,
407
00:22:32,890 --> 00:22:37,440
so probably the next few weeks you're
gonna see more new stuff from us and,
408
00:22:37,440 --> 00:22:42,320
and some of it I'm pretty excited about
for sure. So stay tuned. All right,
409
00:22:42,320 --> 00:22:46,040
well let's, uh, see what Toby has
to save for the tip of the week.
410
00:22:51,610 --> 00:22:56,200
Hi, it's Toby Goodman here. What
are programmatic podcast ads?
411
00:22:56,580 --> 00:23:00,360
Now if the hosting platform you
upload your podcast episodes,
412
00:23:00,360 --> 00:23:03,680
two for distribution offers
programmatic podcast ads.
413
00:23:04,050 --> 00:23:08,760
It means you can immediately make
money from your show after going
414
00:23:09,000 --> 00:23:11,600
through a few screens of
check boxes and the like,
415
00:23:11,780 --> 00:23:16,320
the doors to add space in
your podcast will open up to a
416
00:23:16,320 --> 00:23:19,880
marketplace of companies looking
to invest in podcast ads.
417
00:23:20,260 --> 00:23:24,920
The sponsors will pay using
CPM as a metric that's cost per
418
00:23:24,920 --> 00:23:28,480
1000 impressions. And in our
case, that's gonna be listened.
419
00:23:28,770 --> 00:23:31,520
So don't expect to earn too much early on.
420
00:23:31,860 --> 00:23:36,840
The downside of this is that you are
selling the most valuable real estate to
421
00:23:36,840 --> 00:23:37,580
someone else.
422
00:23:37,580 --> 00:23:42,040
The upside is that you can
make money from a podcast like
423
00:23:42,040 --> 00:23:42,873
immediately.
424
00:23:43,370 --> 00:23:47,680
So do you want to use money from ads
to grow an income for your podcast
425
00:23:48,410 --> 00:23:52,080
or do you want to keep that
space for your own purposes?
426
00:23:52,380 --> 00:23:56,280
You may know my profitable pod
method course and best selling book,
427
00:23:56,280 --> 00:24:00,120
narrow Podcasting, and basically all
my consulting work is about the latter.
428
00:24:00,620 --> 00:24:04,520
But programmatic is still
fantastic for so many podcasters.
429
00:24:04,770 --> 00:24:07,400
So while programmatic
ads are not for everyone,
430
00:24:07,400 --> 00:24:11,040
it's a huge part of how the
podcast industry is growing.
431
00:24:11,570 --> 00:24:16,120
To get more context and hear a
discussion with Podcast Tech Pioneer
432
00:24:16,220 --> 00:24:19,360
and c e o of Blueberry Todd Cochrane,
433
00:24:19,360 --> 00:24:24,000
check out my interview on my podcast
Moving Conversations that can be found
434
00:24:24,000 --> 00:24:28,280
under the podcasts tab
over@narrowpodcasting.com.
435
00:24:29,170 --> 00:24:32,120
If you like the sound of having
programmatic ads in your podcast,
436
00:24:32,120 --> 00:24:36,120
then Blueberry can help
contact the team@blueberry.com.
437
00:24:36,290 --> 00:24:39,920
Or if you'd like pro production
and programmatic ads,
438
00:24:39,920 --> 00:24:43,160
come and say hi to us
over@blueberrypro.com.
439
00:24:48,420 --> 00:24:53,000
And thanks for that, Toby. Uh, yeah,
we were just talking about ads and,
440
00:24:53,000 --> 00:24:56,120
and that and, we do that. So.
441
00:24:56,760 --> 00:24:59,640
yes, we do, we do offer
programmatic advertisement.
442
00:24:59,820 --> 00:25:03,840
All right, well the last thing we got
here is the, uh, question of the week.
443
00:25:05,720 --> 00:25:09,240
We've had a flurry of support
tickets this week. Uh,
444
00:25:09,240 --> 00:25:11,600
don't you read the question
and I'll do the answer.
445
00:25:11,830 --> 00:25:13,440
What people have been asking is,
446
00:25:13,440 --> 00:25:18,400
what are the podcast landing
page URL and the podcast meet
447
00:25:18,400 --> 00:25:22,720
podcast mere feed URL
fields for a power press?
448
00:25:22,720 --> 00:25:26,120
Like why do those fields exist? What are
people supposed to be putting in there?
449
00:25:26,310 --> 00:25:29,520
Okay, well by, you know, if
you're using Power Press,
450
00:25:29,850 --> 00:25:34,560
if you don't put anything in
the podcast landing page box,
451
00:25:34,640 --> 00:25:39,480
it'll just go to your homepage,
you know, your main website, uh,
452
00:25:39,530 --> 00:25:44,160
if you put something else in there,
apps like Apple Podcasts and,
453
00:25:44,160 --> 00:25:48,680
and there are others that will say,
uh, podcasts website and, you know,
454
00:25:48,680 --> 00:25:51,320
there's a link there right in
the app. And if you hit that,
455
00:25:51,320 --> 00:25:55,360
it'll open the browser and go to
whatever page you put in that box.
456
00:25:55,930 --> 00:25:59,280
If you don't put anything in the box,
it'll go to the homepage of your,
457
00:25:59,280 --> 00:26:01,600
your website. If you're using Power Press,
458
00:26:01,600 --> 00:26:05,400
and if you're not using Power press it
usually go to your hosts page for your
459
00:26:05,400 --> 00:26:10,040
show. You know, our case Blueberry's,
uh, directory listing for your show. But,
460
00:26:10,040 --> 00:26:11,960
uh, and even in our publisher,
461
00:26:11,960 --> 00:26:15,040
there is a podcast homepage
setting that you can change.
462
00:26:15,090 --> 00:26:18,880
So it's kind of cool that way.
Uh, podcast Mirror Feed url,
463
00:26:18,880 --> 00:26:23,760
we have a service called Podcast Mirror,
and if you're familiar with FeedBurner,
464
00:26:23,760 --> 00:26:26,840
it's kind of a, a updated
better replacement for that.
465
00:26:27,160 --> 00:26:32,120
It's a feed caching service and what
that does is makes your feed really
466
00:26:32,120 --> 00:26:32,660
fast,
467
00:26:32,660 --> 00:26:36,880
but you have to tell everybody that that's
where your feed is instead of on your
468
00:26:36,880 --> 00:26:41,240
WordPress site. So you put your
podcast Mirror feed URL in that box,
469
00:26:41,260 --> 00:26:45,280
and that lets, uh, everybody
know that, uh, if they subscribe,
470
00:26:45,280 --> 00:26:49,240
they subscribe through Podcast Mirror
instead of directly to your feed on your
471
00:26:49,240 --> 00:26:51,960
website. And as a, uh, you know,
472
00:26:51,960 --> 00:26:55,960
as they talk about in the pharmaceutical
business, an off-label use,
473
00:26:56,140 --> 00:27:00,040
you can also use that to do a 3 0 1
redirect for your feed if you are moving
474
00:27:00,040 --> 00:27:02,600
away from Power Press
to generate your feed.
475
00:27:02,600 --> 00:27:05,800
So we've had people that want to get
off a power press and they wanna,
476
00:27:05,800 --> 00:27:08,200
they want to, you know, instead
of having a WordPress site,
477
00:27:08,200 --> 00:27:11,280
they wanna go to Wicks
or some other thing.
478
00:27:11,610 --> 00:27:16,200
So they wanna host their feed on
blueberry.com instead of on their
479
00:27:16,200 --> 00:27:18,920
website, which we don't
recommend, but they can.
480
00:27:19,450 --> 00:27:23,840
So what we have them do is put their
blueberry feed in that box in their
481
00:27:23,840 --> 00:27:26,640
WordPress site. You gotta leave
that there for a couple of weeks.
482
00:27:26,660 --> 00:27:27,600
And then after that,
483
00:27:27,600 --> 00:27:30,880
you can kill the WordPress site and
everybody's moved to the new feed.
484
00:27:30,880 --> 00:27:34,000
But basically podcast
Mirror feed URLs, you,
485
00:27:34,000 --> 00:27:37,000
you use that if you're using
our podcast Mirror Service.
486
00:27:37,130 --> 00:27:40,920
If you have any questions about that,
of course, get a hold of us at support.
487
00:27:40,940 --> 00:27:44,520
And of course, if you've got a question
you'd like us to answer on the show,
488
00:27:44,520 --> 00:27:46,680
drop us an email or drop me an email,
489
00:27:46,680 --> 00:27:50,200
mike blueberry.com and we
may use it on the show.
490
00:27:50,200 --> 00:27:54,480
You can send us a video that you can
send us a text, email, whatever, uh,
491
00:27:54,480 --> 00:27:58,040
or you can put a question in the Facebook
group and we'll probably answer it
492
00:27:58,040 --> 00:28:00,600
there, but we may use
that on the show as well.
493
00:28:00,850 --> 00:28:04,400
So that's gonna be about
it for this episode. Uh,
494
00:28:04,400 --> 00:28:07,000
we're gonna have all the normal
stuff we have in the show notes,
495
00:28:07,010 --> 00:28:11,600
in the show notes over@podcastinsider.com.
Did we, did we do Okay,
496
00:28:11,840 --> 00:28:12,880
Mackenzie.
497
00:28:13,300 --> 00:28:17,160
You know, I think we did for January
5th. I think we did exceptional.
498
00:28:17,460 --> 00:28:20,360
Yes. We're, uh, changing up
the format a little bit here.
499
00:28:20,360 --> 00:28:23,000
And as you guys all know
at the end of the show,
500
00:28:23,000 --> 00:28:26,800
we always go through the same script and
we just decided we'll just leave that
501
00:28:26,800 --> 00:28:30,280
in a show note. So if you, if you, if
you really wanna hear any of that stuff,
502
00:28:30,280 --> 00:28:30,760
go over there.
503
00:28:30,760 --> 00:28:31,593
We trust you.
504
00:28:31,740 --> 00:28:36,560
Yes. So, uh, everybody have a good
week. Any, uh, parting comments.
505
00:28:37,010 --> 00:28:40,960
If you guys have any strong feelings about
stuff you would like to see different
506
00:28:41,010 --> 00:28:44,880
in our, in our podcast
in general, format wise,
507
00:28:45,190 --> 00:28:46,720
released whatever.
508
00:28:46,720 --> 00:28:47,520
Yeah, anything.
509
00:28:47,520 --> 00:28:48,360
Uh, let us know.
510
00:28:48,360 --> 00:28:52,720
Because we're in the process of,
uh, re-looking at all the, uh,
511
00:28:52,790 --> 00:28:56,240
things we're doing in this
podcast and, uh, you know,
512
00:28:56,240 --> 00:29:00,720
we wanna grow this show as well. So,
uh, lead by example maybe.
513
00:29:00,780 --> 00:29:03,680
All right. Well have a, uh,
good week, uh, next week.
514
00:29:03,680 --> 00:29:08,640
I believe Todd will be back. And, uh,
I suppose I'll be here too. So, uh,
515
00:29:08,640 --> 00:29:09,080
we'll see you.
516
00:29:09,080 --> 00:29:10,000
Then. Thanks everyone.
00:00:10,430 --> 00:00:13,500
Welcome to Podcast Insider.
My name is Mackenzie Bennett,
2
00:00:13,500 --> 00:00:16,380
and I'm joined by my co-host,
Mike Dell. How are you?
3
00:00:16,490 --> 00:00:18,580
I am doing good. Happy New Year.
4
00:00:18,580 --> 00:00:22,260
It's the first episode of 2023.
5
00:00:22,720 --> 00:00:26,140
You know, I think all weeks
back from the new year.
6
00:00:26,140 --> 00:00:28,380
Should be a four day
7
00:00:28,700 --> 00:00:32,540
know, we did all right this, this year.
8
00:00:32,540 --> 00:00:35,860
We got, uh, Monday off
and yeah. And then, uh,
9
00:00:35,860 --> 00:00:39,420
it's been busy as all get out for
the last couple of days, and, uh,
10
00:00:39,480 --> 00:00:43,340
not so much this morning. I, it was
actually kind of nice, a little reprieve.
11
00:00:43,340 --> 00:00:45,340
All right, Mike, don't ruin it.
12
00:00:45,610 --> 00:00:49,580
I said this morning, I think I'm maxed
out with meetings this afternoon,
13
00:00:49,640 --> 00:00:52,540
but it's all right. So we got, uh,
14
00:00:52,540 --> 00:00:57,060
our normal list of stuff today.
We got some news articles,
15
00:00:57,070 --> 00:01:01,980
so mostly, uh, predictions
and whatnot for 2023. So, and,
16
00:01:01,980 --> 00:01:04,980
uh, Mackenzie, and I'll add
ours at the end of that section.
17
00:01:05,110 --> 00:01:06,460
We got our best practice.
18
00:01:07,030 --> 00:01:11,940
We got some blueberry stuff
and a blueberry pro tip,
and a question of the week,
19
00:01:11,990 --> 00:01:14,660
so we got all the normal stuff this time.
20
00:01:20,650 --> 00:01:24,340
Yeah. Let's start out with
our first news article.
21
00:01:24,590 --> 00:01:28,140
It is great podcasting market correction,
22
00:01:28,880 --> 00:01:33,660
and this is from Bloomberg, and
it is a little doom and gloom.
23
00:01:33,660 --> 00:01:38,220
Yeah. Um, for my taste,
I, I see a lot of, um,
24
00:01:38,220 --> 00:01:40,820
valid points in here, but I don't know,
25
00:01:40,820 --> 00:01:44,100
I don't know if it's gonna be
as accurate, uh, or, you know,
26
00:01:44,110 --> 00:01:48,740
as a downturn from the previous years
as people are really expecting it to be.
27
00:01:48,990 --> 00:01:52,940
No, I, you know, the thing is, is,
you know, when we had that recession,
28
00:01:53,380 --> 00:01:57,180
whatever the great recession in,
uh, 2008 around there, you know,
29
00:01:57,180 --> 00:02:00,100
podcasting just held its
own. It wasn't, you know,
30
00:02:00,100 --> 00:02:03,420
it didn't fall off a cliff like
some other industries. And,
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00:02:03,420 --> 00:02:07,980
and I don't suspect it will this
time as well, if indeed we go into a,
32
00:02:07,980 --> 00:02:10,780
a bad, you know, worse
economy than we've got now.
33
00:02:11,210 --> 00:02:13,900
They talked to Spotify
and they talked to, uh,
34
00:02:14,810 --> 00:02:18,060
SiriusXM mm-hmm.
those two companies are, you know,
35
00:02:18,060 --> 00:02:22,060
this last year laid off a bunch
of people, cut back on stuff, and,
36
00:02:22,360 --> 00:02:26,420
you know, so th those two companies
weren't having a very good time.
37
00:02:26,600 --> 00:02:30,780
But I don't know if that holds true
for the rest of the industry. You know,
38
00:02:30,780 --> 00:02:33,980
I look at, you know, our little
corner of the business and, you know,
39
00:02:33,980 --> 00:02:36,620
we're holding our own just
fine. I think, you know, we're,
40
00:02:36,620 --> 00:02:39,740
we're gaining users and, you
know, of course we're losing some,
41
00:02:39,740 --> 00:02:42,540
just like always, you know, there's
always a little bit of churn, you know,
42
00:02:42,540 --> 00:02:47,340
people lose interest and whatnot. But,
uh, I, I don't see it as doom and gloom.
43
00:02:47,370 --> 00:02:47,660
I,
44
00:02:47,660 --> 00:02:52,580
I see maybe the advertising part of
it might be a little doom and gloom,
45
00:02:52,580 --> 00:02:55,460
but again, you know,
reading the article and,
46
00:02:55,460 --> 00:02:57,220
and some of the other
ones we've got, they're,
47
00:02:57,220 --> 00:03:02,120
they're talking about the podcasting
grew by 28 point something percent
48
00:03:02,170 --> 00:03:04,320
in revenue last year. Mm-hmm.
49
00:03:04,320 --> 00:03:08,080
And that's bad. I thought that was good.
50
00:03:08,080 --> 00:03:10,960
I don't know if it's gonna be
4 billion by the end of, uh,
51
00:03:10,960 --> 00:03:15,840
2024 that some people were predicting
a couple years ago, but we're, I,
52
00:03:15,840 --> 00:03:19,720
you know, even the advertising market
seems to be holding its own, you know,
53
00:03:19,720 --> 00:03:23,280
a lot of companies do cut back
though. I don't understand that, but.
54
00:03:23,630 --> 00:03:27,120
I kind of do like the, um, the,
55
00:03:27,120 --> 00:03:31,520
the phrase correction in this title
of the article that we're reading,
56
00:03:32,250 --> 00:03:34,280
um, because to me,
57
00:03:34,510 --> 00:03:38,880
a lot of what they're
scaling back and saying of,
58
00:03:39,010 --> 00:03:40,520
of actual spending, you know,
59
00:03:40,520 --> 00:03:45,320
how you were mentioning like Sirius
and Spotify and Amazon and whatnot, um,
60
00:03:46,760 --> 00:03:51,480
their, their budget cuts, their
layoffs are a lot of the time,
61
00:03:51,480 --> 00:03:53,400
in my opinion, especially with podcasting,
62
00:03:53,570 --> 00:03:58,000
is correcting a misuse of
funds in the first place. Yeah.
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00:03:58,000 --> 00:03:58,833
Oh.
64
00:03:59,120 --> 00:04:03,360
Course they're putting exorbitant
unnecessary amounts of money
65
00:04:03,670 --> 00:04:08,520
into new networks and
acquiring exclusive shows,
66
00:04:08,860 --> 00:04:11,600
and, you know, putting everything
into a production team.
67
00:04:12,110 --> 00:04:17,040
I really do think that the past couple
years we've seen everything turn
68
00:04:17,040 --> 00:04:19,840
into, you know, um,
69
00:04:21,000 --> 00:04:25,640
every podcaster has to have their
own like, professional network. And,
70
00:04:26,050 --> 00:04:30,640
um, every company has to be able to
provide that and has their own exclusive
71
00:04:30,640 --> 00:04:33,240
versions of it. And I don't,
72
00:04:33,240 --> 00:04:37,960
I think these companies made
it a little too complicated and
73
00:04:37,960 --> 00:04:39,400
spend a little too much money,
74
00:04:39,980 --> 00:04:44,760
and that the overall podcasting
creator side for more so
75
00:04:44,760 --> 00:04:49,320
the hobbyist or the people that are
just getting started is fine. Mm-hmm.
76
00:04:49,360 --> 00:04:52,630
aren't gonna turn down money. You know,
77
00:04:52,630 --> 00:04:55,630
creators are never gonna
turn down money, um,
78
00:04:55,650 --> 00:04:58,630
was something that they feel
comfortable with. And I don't blame 'em,
79
00:04:58,630 --> 00:05:01,230
I wouldn't either. The
idea that, you know,
80
00:05:01,530 --> 00:05:06,190
the industry overall is having problems is
81
00:05:06,190 --> 00:05:08,670
something I would not agree with. The,
82
00:05:08,670 --> 00:05:13,230
the way that some of the larger
companies are conducting themselves
83
00:05:13,400 --> 00:05:15,950
is what I, I see the problem with.
84
00:05:16,160 --> 00:05:21,030
Oh, yeah. Yeah, for sure.
They big companies, you
know, Spotify comes to mind,
85
00:05:21,030 --> 00:05:23,510
you know, a few years ago
they were spending money,
86
00:05:23,510 --> 00:05:27,310
like it was going outta style, you
know, buying companies and whatnot.
87
00:05:27,310 --> 00:05:28,143
And then those,
88
00:05:28,210 --> 00:05:32,830
all their acquisitions are where some
of the cuts were coming from Gimlet,
89
00:05:32,830 --> 00:05:35,270
few others that they
bought. And, you know,
90
00:05:35,270 --> 00:05:38,430
I think it might be because of the venture
capital, and I think that's dried up.
91
00:05:38,430 --> 00:05:38,790
You know,
92
00:05:38,790 --> 00:05:42,510
I don't think you're gonna get these
giant venture capital backed companies
93
00:05:42,510 --> 00:05:44,950
anymore. You know, they're gonna
have to show profitability,
94
00:05:45,130 --> 00:05:48,270
and that might be just part of it
right there. They just, you know, they,
95
00:05:48,270 --> 00:05:51,950
they need to cut back a little bit
because they're spending crazy amounts of
96
00:05:51,950 --> 00:05:52,660
money.
97
00:05:52,660 --> 00:05:54,750
That is more rare than people think.
98
00:05:55,030 --> 00:05:58,320
a company like ours, you know, it,
99
00:05:58,320 --> 00:06:00,480
it was pretty much bootstrapped, you know,
100
00:06:00,520 --> 00:06:04,760
we've never had big investors or
anything like that, and, you know,
101
00:06:04,760 --> 00:06:05,960
we're holding our own. And.
102
00:06:05,960 --> 00:06:08,240
I mean, I, I wouldn't, I
would never try to co like,
103
00:06:08,240 --> 00:06:12,720
compare ours to something like
that, but in the, you know,
104
00:06:12,720 --> 00:06:14,720
the overall sense, like, yeah, it's,
105
00:06:15,110 --> 00:06:17,920
it's too much
they had to scale back.
106
00:06:18,230 --> 00:06:22,120
Yeah. You know? Yeah. We're totally
different. It's a lot on the content side,
107
00:06:22,120 --> 00:06:26,480
that's, that's having the pain, you
know, content and advertising, you know,
108
00:06:26,480 --> 00:06:28,800
especially, you know,
net big networks, uh,
109
00:06:28,800 --> 00:06:32,840
Adam Curry's famous for saying you can't
monetize the network, and that's true.
110
00:06:32,840 --> 00:06:34,360
You're, you're gonna have some big hits,
111
00:06:34,460 --> 00:06:39,320
but those big hits are gonna cover
for all the duds that you got as well,
112
00:06:39,680 --> 00:06:44,120
is that gonna work out long term?
113
00:06:44,120 --> 00:06:45,640
Because you can't have, you know,
114
00:06:45,640 --> 00:06:48,680
a whole bunch of exclusive shows
that you've paid a lot of money for,
115
00:06:48,680 --> 00:06:51,640
and they're not performing when you
got a couple that are performing,
116
00:06:51,650 --> 00:06:55,280
so you can cut back on 'em. That makes
sense. I, you know, I, I don't, you know,
117
00:06:55,280 --> 00:06:56,840
I like the word correction as well.
118
00:06:56,840 --> 00:07:00,640
I think it is gonna correct a little
bit because the venture capital's going
119
00:07:00,640 --> 00:07:03,440
away and, you know, they're gonna
have to show some profitability.
120
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One of the things, you know, we have
another article here that has predictions,
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or not necessarily
predictions, but, you know, um,
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quotes from people in
the podcast industry.
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And one of them was saying that they,
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so much of what people are doing
now for the podcast is, you know,
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if they have a YouTube video,
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if they have the video show along with it,
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like if they're putting all of this on
social media, like of the recording,
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that type of stuff, they're like,
that's not the actual podcast.
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That is just the marketing for the
podcast. Mm-hmm.
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And I feel like people are somewhat
distracted by that type of stuff right
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now.
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Oh, yeah, for sure. And, you know,
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the video podcasting has been
a thing since the beginning.
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And YouTube videos of YouTube
channel is not a video podcast.
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It is a video of a podcast.
Mm-hmm.
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if that makes any sense. You know,
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most people that do a YouTube video
in association like we do with this
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one, sometimes we go live on
Facebook Live and other places.
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That's not the primary show. That's
a video of us making the podcast,
140
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if that makes sense. But the
actual podcast is still the audio,
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but could be video, you know,
video podcasting is a thing,
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but whether that's gonna be the
big thing or not, who knows.
143
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But yeah, I just, yeah, a lot of these
articles, we, we'll have all of 'em,
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of course, in the, uh, show notes,
145
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but suffice it to say there's a little
bit of doom and gloom, and there's some,
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there's some interesting predictions
in the Pacific content. Uh,
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if you read through that, I,
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we're not gonna read through all that
stuff for you, but, uh, you know,
149
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read through it. There's some interesting
stuff, uh, from some people that, uh,
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should know
on in the industry a lot on the
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production side, but still, uh, you
know, could be applicable to us indies.
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So I would like to include one,
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I I don't have a prediction for 2023.
I just have a want
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my own personal want is, I feel
like when I go in to scroll,
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uh, like through the Apple Podcast
directory for a new show or something, or,
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you know, like when I hear
about new releases, um, uh,
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it kind of, a lot of the time
feels like it just matches.
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00:09:20,720 --> 00:09:25,720
Like when I stream through
Hulu or Netflix or H B
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O, it's like, okay, this actor now has
a podcast. This person is a guest here.
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I, I am just kind of craving more. Yeah.
161
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You want more discoverability. I wanna.
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00:09:36,750 --> 00:09:41,480
Yeah. I think I want more
discoverability for organic ideas.
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00:09:41,480 --> 00:09:44,400
Mm-hmm.
of these celebrity or, you know,
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fun chatty shows, like I'm
over them. I do not care.
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I got in that early with Mark Maron
and, you know, burnt out of it.
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I can't tell you the last time I listened
to just like a chat podcast between
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two friends. I like, it's been
years. Mm-hmm.
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it has to have a topic. It can't just be,
tell me about your life
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I, I'm done
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Yeah. You know, and, and, but
you know, you kind of, uh,
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go back and forth between different
things. You know, I find that, you know,
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with me and music, you know, some days
I'm mm-hmm.
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you know, instrumental jazz and just
have it playing in the background.
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And then other days I wanna rock out,
you know,
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you cha you know, it depends on your
mood, uh, as far as that goes. But yeah,
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I see what you mean. And,
and what would be nice and,
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and maybe it's search
is probably the key, uh,
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is being able to search more
than just the titles, you know,
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like an Apple in particular,
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but other apps are similar that you
can only search for titles in the app.
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What about topics and tags
and stuff in the show notes
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and, you know, I,
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I think a better search engine would
make what you're talking about easier.
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Yeah.
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I, I feel like it's just,
uh, whenever I've gone in,
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in the past couple months
or, you know, reflecting on,
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did I listen to new shows
this year? And I'm like, well,
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I listened to a couple new shows,
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but I feel like I didn't really
find something new that, you know,
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like took over a big amount of my time.
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I think I'm just craving some creativity.
192
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Yep. Yep. And that's, and that's the
beauty of podcasting. What is there now?
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4 million podcasts,
something like that. Uh,
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last I heard 200 and some thousand
active podcasts, but still a lot.
195
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A lot of that is like limited
series type stuff. So.
196
00:11:29,310 --> 00:11:31,720
Yeah. But, uh, you know,
there's a, you know, I,
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00:11:31,720 --> 00:11:36,160
I've been on a history kick lately and,
you know, it's just been kind of fun to,
198
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to listen to weird history stuff
that I didn't know
199
00:11:40,840 --> 00:11:43,080
I do that on YouTube as well.
200
00:11:43,080 --> 00:11:46,720
And YouTube's a completely different
experience as they were talking about in
201
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those articles. I've,
I've been watching a,
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00:11:49,640 --> 00:11:54,200
a Gallup in the up of Michigan talk
about copper mining back in the 18
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hundreds and early 19 hundreds.
204
00:11:56,280 --> 00:11:56,360
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That's cool. It sounds completely
boring, but she makes it fun.
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00:12:00,540 --> 00:12:02,400
And she goes and, you know,
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visits these mines and smelters and
all kinds of stuff like that. You know,
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like I said, it's, I'm
going off topic here,
209
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but just stupid little things
like that make it interesting and,
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and having better search within an app
would probably make stuff like that
211
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easier to find.
212
00:12:19,550 --> 00:12:22,800
Yeah. I especially like it because, uh,
213
00:12:22,990 --> 00:12:26,640
I frequently will, you
know, look up, I just,
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I look up the topic and then I find
the episode about said topic mm-hmm.
215
00:12:31,280 --> 00:12:33,200
listen to that show ever again.
216
00:12:33,300 --> 00:12:36,680
Yep. And if you're doing it right,
the blueberry way, your, uh,
217
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episodes get indexed in Google,
218
00:12:39,570 --> 00:12:44,240
so you can use your Google search
219
00:12:44,240 --> 00:12:47,480
I don't have a, a ton of
predictions this year. I, I,
220
00:12:47,480 --> 00:12:51,720
I'm gonna repeat a prediction that I did
last year as I think Joe Rogan is going
221
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to, uh,
222
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end his Spotify exclusivity and go
back to being a regular podcast.
223
00:12:58,140 --> 00:13:01,280
You know, I know he gets a
lot of ink
224
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You know, I'm,
225
00:13:02,960 --> 00:13:07,200
I'm sitting here thinking I don't wanna
spend another minute talking about that,
226
00:13:07,200 --> 00:13:07,800
man. But.
227
00:13:07,800 --> 00:13:11,320
You know, regardless of what
you think of his show, he is a,
228
00:13:11,350 --> 00:13:16,160
a prominent podcaster, or well now
currently doing a show on Spotify,
229
00:13:16,380 --> 00:13:21,360
but technically he's, you know, a
podcaster and Yeah. And you know,
230
00:13:21,510 --> 00:13:26,040
what happens with him kind of foretells
what's gonna happen with a lot of these
231
00:13:26,040 --> 00:13:29,840
exclusive shows. And I,
I really doubt that I, I,
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what I think's gonna happen is Spotify
is gonna not be able to afford him,
233
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and that's, that's gonna be my guess.
234
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They're not gonna want to
spend the money to keep him.
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He made a lot of waves
in 2022 and put a lot of
236
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pressure, you know,
237
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just Spotify was in the news a lot
and not necessarily in a good way.
238
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And I, that is another want of mine of,
239
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I don't, you know, regardless
of his show content,
240
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I don't think he was doing
anything positive in the
podcast industry by creating
241
00:14:02,560 --> 00:14:06,320
all of this drama. Oh. So I would
like to see less drama like that,
242
00:14:06,320 --> 00:14:09,880
especially led by one
man having done in 2023.
243
00:14:10,120 --> 00:14:13,000
you know, like I say, it's,
244
00:14:13,250 --> 00:14:17,960
he is a prominent podcaster and you
know, what, what happens with them,
245
00:14:17,960 --> 00:14:22,520
you know, with him? And Spotify seems
to make the news all the time, you know,
246
00:14:22,520 --> 00:14:25,320
I kinda wish it would go the
other way and let the hindis, uh,
247
00:14:25,350 --> 00:14:27,840
take back podcasting. But, uh, yeah.
248
00:14:27,870 --> 00:14:30,440
That's, that's my main
thing. I'm just like, my God,
249
00:14:30,440 --> 00:14:35,000
podcasting is so much more than
this one conversation
250
00:14:35,000 --> 00:14:36,520
Yeah. You know, you know, and,
251
00:14:36,520 --> 00:14:38,680
and I go back to the same
thing about advertising.
252
00:14:38,790 --> 00:14:41,200
You'll notice in these articles, they're,
253
00:14:41,230 --> 00:14:44,240
a lot of 'em are talking about
revenue and advertising and all that.
254
00:14:44,240 --> 00:14:48,360
People that I deal with that, yeah,
there's some business people that, uh,
255
00:14:48,370 --> 00:14:49,400
do it for money,
256
00:14:49,620 --> 00:14:53,880
but most of 'em are business people
doing it to promote their own stuff or,
257
00:14:54,020 --> 00:14:56,560
you know, or, or the, you
know, as I always say,
258
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the guy next to the water heater
in the basement, you know,
259
00:14:59,240 --> 00:15:02,640
the indie just does everything
themselves. And, you know,
260
00:15:02,770 --> 00:15:06,640
it may not be a mass market thing, but
it's a hobby. You know, you get two,
261
00:15:06,640 --> 00:15:10,920
200 downloads and you're happy
and you do your thing. And it's,
262
00:15:10,920 --> 00:15:12,800
there's nothing wrong with that. And yeah,
263
00:15:12,810 --> 00:15:17,640
we don't talk about that kind of thing
as much as we talk about all these big
264
00:15:17,640 --> 00:15:22,520
things and advertising and, and
revenue and all that, you know,
265
00:15:22,520 --> 00:15:25,400
and that gets a little boring at
times, to be honest with you. It.
266
00:15:25,400 --> 00:15:27,560
It absolutely does. And I mean, we,
267
00:15:27,730 --> 00:15:32,520
we released programmatic advertising
for, you know, automated ads. Mm-hmm.
268
00:15:32,560 --> 00:15:35,880
a bit of money if they would like,
269
00:15:36,310 --> 00:15:39,880
a couple months ago in the
fall or the summer. And that,
270
00:15:39,880 --> 00:15:44,200
I think that's a good way for us to
go about it because, you know, it's,
271
00:15:44,390 --> 00:15:47,360
it's not part of a deal. It's not, yeah.
272
00:15:47,360 --> 00:15:50,200
There's no exclusivity, there's
nothing like that. There's.
273
00:15:50,200 --> 00:15:54,240
Nothing hanging on it. Yeah. It's
just, this is a nice way to, you know,
274
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maybe earn a couple bucks to like,
get your hosting fees taken care of,
275
00:15:58,120 --> 00:16:00,360
essentially. Right. Like, that's all.
276
00:16:00,360 --> 00:16:03,320
Yeah. So go check out that
program. Programmatic,
277
00:16:03,320 --> 00:16:06,360
it's in the make money section
of your dashboard. Okay.
278
00:16:06,360 --> 00:16:10,240
I gotta put on the radio voice for that.
But yeah, that's my one prediction.
279
00:16:10,240 --> 00:16:13,080
Is Rogan's gonna leave
Spotify. Uh, you know, and,
280
00:16:13,080 --> 00:16:16,880
and as the rest of these people,
you know, sort of said, you know,
281
00:16:16,880 --> 00:16:19,400
as far as revenue goes,
yeah, it might be flat line,
282
00:16:19,400 --> 00:16:23,520
but I don't think it's gonna drop. I
don't, you know, I, I think podcasting is,
283
00:16:23,520 --> 00:16:27,200
you know, traditionally since
it started, has always had slow,
284
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pretty steady growth with little
spurts here and there. And, you know,
285
00:16:31,760 --> 00:16:35,120
the pandemic was kind of a uptick
because everybody was at home,
286
00:16:35,120 --> 00:16:38,600
had time to do stuff. Now everything's
sort of coming back to normal.
287
00:16:38,710 --> 00:16:42,800
They don't have as much time to,
uh, do a podcast. So, you know,
288
00:16:42,800 --> 00:16:47,240
as far as growth of podcasts, that's
probably flatlined a little bit.
289
00:16:47,300 --> 00:16:50,640
And same thing with revenue from
advertisers, you know, with,
290
00:16:50,640 --> 00:16:53,680
with the economy coming
down and, you know,
291
00:16:53,680 --> 00:16:56,880
some advertisers just can't put
the money into it. They used.
292
00:16:56,880 --> 00:16:59,240
To. Yeah. I, I mean, it's just,
293
00:16:59,590 --> 00:17:03,920
I think it's gonna have to be
more responsible spending in a,
294
00:17:04,230 --> 00:17:06,040
I think that's the doom
and gloom.
295
00:17:06,040 --> 00:17:07,160
Yeah. That's it. I.
296
00:17:07,160 --> 00:17:09,280
Think the economy is the doom
and gloom. That's what it is.
297
00:17:09,480 --> 00:17:09,840
298
00:17:09,840 --> 00:17:13,960
And then hopefully we'll pull it out
sometime this year and it'll start going
299
00:17:13,960 --> 00:17:16,200
the other way. Again. That's,
that's what we all hope.
300
00:17:16,200 --> 00:17:18,680
For. I think this is larger
than the podcast industry.
301
00:17:18,680 --> 00:17:21,160
I think this is just a
Yeah.
302
00:17:21,360 --> 00:17:25,800
Situation for sure. Well, hey, all
that doom and gloom, let's, uh,
303
00:17:25,800 --> 00:17:27,000
go onto the best practice.
304
00:17:28,220 --> 00:17:32,080
One of the things that, uh, you know,
we don't have guests on here very often,
305
00:17:32,080 --> 00:17:33,160
but when we do,
306
00:17:33,170 --> 00:17:37,080
we definitely send them the link to
the published episode after it's been,
307
00:17:37,080 --> 00:17:38,080
you know, released.
308
00:17:38,290 --> 00:17:43,120
So we encourage you to encourage
your guests to share your episode
309
00:17:43,120 --> 00:17:46,320
when it's published. And a lot of
the time, guests don't wanna do this.
310
00:17:46,320 --> 00:17:48,440
They're either, I feel like
it's
311
00:17:48,440 --> 00:17:50,480
They're either too eager
and they're asking for it,
312
00:17:50,480 --> 00:17:52,400
but like before it's
been released and like,
313
00:17:52,400 --> 00:17:54,960
trying to get involved in
the whole publishing process,
314
00:17:55,210 --> 00:17:58,600
or they record it and then like,
forget about it, and then they're like,
315
00:17:58,600 --> 00:18:02,720
oh yeah, I guess I can like tweet
that out. So
316
00:18:02,720 --> 00:18:04,800
essentially it's just
like my recommendation,
317
00:18:04,900 --> 00:18:08,480
and I've had some pretty good success
with this over the years, on and off of,
318
00:18:08,480 --> 00:18:10,800
you know, when I've been
doing it more regularly. Um,
319
00:18:10,800 --> 00:18:15,320
if you kinda like stick to an
email template or you know,
320
00:18:15,320 --> 00:18:16,640
like a 1, 2, 3,
321
00:18:16,640 --> 00:18:19,760
like in this whole conversation that
I'm gonna have when we're figuring out
322
00:18:19,760 --> 00:18:24,000
scheduling and topics and, you know,
release dates and everything like that,
323
00:18:24,180 --> 00:18:27,800
one of the last things that you should
be doing is sending them the links,
324
00:18:28,000 --> 00:18:30,560
sending them a thank you, including
all of your handles saying,
325
00:18:30,560 --> 00:18:32,480
this is what we've got
scheduled on our social,
326
00:18:32,480 --> 00:18:35,120
we're gonna put it in our newsletter,
blah, blah, blah, blah, blah. Like,
327
00:18:35,120 --> 00:18:38,160
it's on our website here. We're in
all of these directories. They like,
328
00:18:38,160 --> 00:18:40,080
don't make them do the
work. Yeah. Do the work for.
329
00:18:40,080 --> 00:18:40,640
Them. Yeah.
330
00:18:40,640 --> 00:18:45,240
Make it easy for 'em to promote
their episode and therefore your show
331
00:18:45,630 --> 00:18:50,520
make sense. Uh, it's so many times when
you, uh, when you interview somebody,
332
00:18:50,650 --> 00:18:53,360
uh, or like, I've, on the
opposite end, you know,
333
00:18:53,360 --> 00:18:55,320
when I've been interviewed
on other people's podcast,
334
00:18:55,750 --> 00:18:59,560
a lot of times they won't even
tell me when the episode came out.
335
00:18:59,630 --> 00:19:03,560
That's kind of a bummer. And I'm like,
okay, when has that been out
336
00:19:03,750 --> 00:19:06,760
Yeah. And, you know, and I'll,
I'll definitely promote it,
337
00:19:06,760 --> 00:19:09,560
but they don't ask for it. They
don't, you know, they just say, Hey,
338
00:19:09,560 --> 00:19:11,480
thanks for the interview,
and they ghost me.
339
00:19:11,480 --> 00:19:14,440
So don't do that to people cuz
they, they wanna promote themselves.
340
00:19:14,440 --> 00:19:16,360
Why would they be on
your podcast otherwise?
341
00:19:16,360 --> 00:19:19,360
Yeah. Don't ghost your,
uh, don't ghost your guest.
342
00:19:19,680 --> 00:19:21,000
343
00:19:21,800 --> 00:19:22,633
344
00:19:30,180 --> 00:19:34,600
All right. So we got some blueberry
news. Nothing, uh, nothing too crazy. Uh,
345
00:19:34,600 --> 00:19:39,600
Todd of course is out this week. He's at
Consumer Electronic Show in Las Vegas.
346
00:19:39,860 --> 00:19:44,080
And, uh, they're providing, uh,
live coverage, uh, all four days,
347
00:19:44,080 --> 00:19:47,640
starting in about a half an hour,
I guess as we're recording this.
348
00:19:47,730 --> 00:19:50,360
So around noontime, uh, Eastern,
349
00:19:50,600 --> 00:19:53,240
you can go over to TPN tv,
350
00:19:53,240 --> 00:19:57,440
that's tech podcast network in
case you didn't know. And, uh,
351
00:19:57,570 --> 00:19:59,800
go over there and, uh, check out the, uh,
352
00:19:59,800 --> 00:20:03,400
live stream that they're gonna
be doing. They usually, they,
353
00:20:03,400 --> 00:20:07,160
they try to interview a new
guest every 10 minutes.
354
00:20:07,710 --> 00:20:08,543
It's, ah.
355
00:20:08,590 --> 00:20:13,240
It's a TruD, it's a trudge. I, I've been
out there for that a couple times and,
356
00:20:13,240 --> 00:20:13,650
uh.
357
00:20:13,650 --> 00:20:17,160
Oh my god, the introvert
and me would
358
00:20:17,160 --> 00:20:19,120
I would have a hard time
359
00:20:19,310 --> 00:20:21,160
I don't care enough to
talk to people that much.
360
00:20:21,160 --> 00:20:23,240
When, when I was out there, Todd's mom,
361
00:20:23,240 --> 00:20:27,760
Sherry was the cat herder and she would
have all the guests kind of in a little
362
00:20:27,760 --> 00:20:32,120
green room
'em on, you know, cuz as we'd switch,
363
00:20:32,120 --> 00:20:36,240
you know, every 10 minutes for a
different interview. And it was, yeah,
364
00:20:36,240 --> 00:20:39,320
like I said, it was a s slug, you know,
it was a slog. You know, we'd get,
365
00:20:39,320 --> 00:20:43,640
have breakfast at six in the morning and
we didn't get back to the hotel till 10
366
00:20:43,640 --> 00:20:46,000
at night for four days
straight. It was crazy.
367
00:20:46,170 --> 00:20:47,400
It is not for the week.
368
00:20:47,650 --> 00:20:50,200
No. But, uh, the coverage
is, is really good.
369
00:20:50,200 --> 00:20:54,280
And then afterwards you'll see a
lot of these videos on various, uh,
370
00:20:54,280 --> 00:20:57,440
podcasters website and
their special media feeds.
371
00:20:57,440 --> 00:20:59,480
So a lot of the floor interviews are,
372
00:20:59,480 --> 00:21:03,080
are there cuz they also send out camera
crews to visit booths and all that.
373
00:21:03,080 --> 00:21:05,880
So it's, it's quite the thing,
374
00:21:05,880 --> 00:21:07,120
Out. We wish them the best.
375
00:21:07,120 --> 00:21:11,640
Have fun and please enjoy that
beautiful weather that I am sure. Wait,
376
00:21:11,640 --> 00:21:13,680
are they getting that storm
that California's getting?
377
00:21:13,830 --> 00:21:14,663
I think so.
378
00:21:14,840 --> 00:21:17,920
pretend I never said anything.
379
00:21:18,320 --> 00:21:19,153
380
00:21:19,190 --> 00:21:19,960
Okay, moving.
381
00:21:19,960 --> 00:21:23,200
On. Yeah, I don't know how Vegas
is doing for weather-wise, but, uh,
382
00:21:23,290 --> 00:21:28,000
it might be warmer than us, so, you
know, that's probably true. All right.
383
00:21:28,140 --> 00:21:29,400
And, uh, let's see.
384
00:21:29,400 --> 00:21:33,600
Looking to start off the month of January
with a podcaster of the month. You,
385
00:21:33,730 --> 00:21:37,600
uh, you want to, uh, have
somebody step up for that?
386
00:21:37,710 --> 00:21:40,520
Yeah, tell me like, I
mean, I can find someone,
387
00:21:40,980 --> 00:21:44,840
but it's more fun if you're like,
excited about it too and like, you know,
388
00:21:44,840 --> 00:21:48,440
tell me why you think you should
be podcaster of the month. So.
389
00:21:48,440 --> 00:21:48,920
Yeah, and we,
390
00:21:48,920 --> 00:21:52,760
and we want to get you on to interview
you if you get selected too, so, uh,
391
00:21:52,760 --> 00:21:53,360
keep that in mind.
392
00:21:53,360 --> 00:21:56,360
Yeah, yeah. We, we always do like a, um,
393
00:21:56,360 --> 00:21:58,880
we'll do a blog post where we
send you some questions and we,
394
00:21:58,880 --> 00:22:02,680
we get answers there, but also it's
super fun to have you guys, you know,
395
00:22:02,680 --> 00:22:05,120
be a guest on this show as well. So Yeah.
396
00:22:05,290 --> 00:22:07,280
We we wanna have more guests.
397
00:22:07,800 --> 00:22:11,440
try, we're gonna try to do that more.
398
00:22:11,440 --> 00:22:12,250
I think so.
399
00:22:12,250 --> 00:22:13,640
So the next thing, uh,
400
00:22:13,730 --> 00:22:18,360
we got some integrations and some
announcements and releases all coming
401
00:22:18,390 --> 00:22:18,880
soon.
402
00:22:18,880 --> 00:22:23,360
We held off a bunch of stuff
for the holidays cuz if we
would've released before
403
00:22:23,360 --> 00:22:28,240
the holidays, we wouldn't have got any,
uh, any juice out of the announcement.
404
00:22:28,250 --> 00:22:31,520
So yeah, we're being a little
strategic here, so
405
00:22:31,520 --> 00:22:32,280
Yeah. You.
406
00:22:32,280 --> 00:22:32,890
Know,
407
00:22:32,890 --> 00:22:37,440
so probably the next few weeks you're
gonna see more new stuff from us and,
408
00:22:37,440 --> 00:22:42,320
and some of it I'm pretty excited about
for sure. So stay tuned. All right,
409
00:22:42,320 --> 00:22:46,040
well let's, uh, see what Toby has
to save for the tip of the week.
410
00:22:51,610 --> 00:22:56,200
Hi, it's Toby Goodman here. What
are programmatic podcast ads?
411
00:22:56,580 --> 00:23:00,360
Now if the hosting platform you
upload your podcast episodes,
412
00:23:00,360 --> 00:23:03,680
two for distribution offers
programmatic podcast ads.
413
00:23:04,050 --> 00:23:08,760
It means you can immediately make
money from your show after going
414
00:23:09,000 --> 00:23:11,600
through a few screens of
check boxes and the like,
415
00:23:11,780 --> 00:23:16,320
the doors to add space in
your podcast will open up to a
416
00:23:16,320 --> 00:23:19,880
marketplace of companies looking
to invest in podcast ads.
417
00:23:20,260 --> 00:23:24,920
The sponsors will pay using
CPM as a metric that's cost per
418
00:23:24,920 --> 00:23:28,480
1000 impressions. And in our
case, that's gonna be listened.
419
00:23:28,770 --> 00:23:31,520
So don't expect to earn too much early on.
420
00:23:31,860 --> 00:23:36,840
The downside of this is that you are
selling the most valuable real estate to
421
00:23:36,840 --> 00:23:37,580
someone else.
422
00:23:37,580 --> 00:23:42,040
The upside is that you can
make money from a podcast like
423
00:23:42,040 --> 00:23:42,873
immediately.
424
00:23:43,370 --> 00:23:47,680
So do you want to use money from ads
to grow an income for your podcast
425
00:23:48,410 --> 00:23:52,080
or do you want to keep that
space for your own purposes?
426
00:23:52,380 --> 00:23:56,280
You may know my profitable pod
method course and best selling book,
427
00:23:56,280 --> 00:24:00,120
narrow Podcasting, and basically all
my consulting work is about the latter.
428
00:24:00,620 --> 00:24:04,520
But programmatic is still
fantastic for so many podcasters.
429
00:24:04,770 --> 00:24:07,400
So while programmatic
ads are not for everyone,
430
00:24:07,400 --> 00:24:11,040
it's a huge part of how the
podcast industry is growing.
431
00:24:11,570 --> 00:24:16,120
To get more context and hear a
discussion with Podcast Tech Pioneer
432
00:24:16,220 --> 00:24:19,360
and c e o of Blueberry Todd Cochrane,
433
00:24:19,360 --> 00:24:24,000
check out my interview on my podcast
Moving Conversations that can be found
434
00:24:24,000 --> 00:24:28,280
under the podcasts tab
over@narrowpodcasting.com.
435
00:24:29,170 --> 00:24:32,120
If you like the sound of having
programmatic ads in your podcast,
436
00:24:32,120 --> 00:24:36,120
then Blueberry can help
contact the team@blueberry.com.
437
00:24:36,290 --> 00:24:39,920
Or if you'd like pro production
and programmatic ads,
438
00:24:39,920 --> 00:24:43,160
come and say hi to us
over@blueberrypro.com.
439
00:24:48,420 --> 00:24:53,000
And thanks for that, Toby. Uh, yeah,
we were just talking about ads and,
440
00:24:53,000 --> 00:24:56,120
and that and
441
00:24:56,760 --> 00:24:59,640
programmatic advertisement.
442
00:24:59,820 --> 00:25:03,840
All right, well the last thing we got
here is the, uh, question of the week.
443
00:25:05,720 --> 00:25:09,240
We've had a flurry of support
tickets this week. Uh,
444
00:25:09,240 --> 00:25:11,600
don't you read the question
and I'll do the answer.
445
00:25:11,830 --> 00:25:13,440
What people have been asking is,
446
00:25:13,440 --> 00:25:18,400
what are the podcast landing
page URL and the podcast meet
447
00:25:18,400 --> 00:25:22,720
podcast mere feed URL
fields for a power press?
448
00:25:22,720 --> 00:25:26,120
Like why do those fields exist? What are
people supposed to be putting in there?
449
00:25:26,310 --> 00:25:29,520
Okay, well by, you know, if
you're using Power Press,
450
00:25:29,850 --> 00:25:34,560
if you don't put anything in
the podcast landing page box,
451
00:25:34,640 --> 00:25:39,480
it'll just go to your homepage,
you know, your main website, uh,
452
00:25:39,530 --> 00:25:44,160
if you put something else in there,
apps like Apple Podcasts and,
453
00:25:44,160 --> 00:25:48,680
and there are others that will say,
uh, podcasts website and, you know,
454
00:25:48,680 --> 00:25:51,320
there's a link there right in
the app. And if you hit that,
455
00:25:51,320 --> 00:25:55,360
it'll open the browser and go to
whatever page you put in that box.
456
00:25:55,930 --> 00:25:59,280
If you don't put anything in the box,
it'll go to the homepage of your,
457
00:25:59,280 --> 00:26:01,600
your website. If you're using Power Press,
458
00:26:01,600 --> 00:26:05,400
and if you're not using Power press it
usually go to your hosts page for your
459
00:26:05,400 --> 00:26:10,040
show. You know, our case Blueberry's,
uh, directory listing for your show. But,
460
00:26:10,040 --> 00:26:11,960
uh, and even in our publisher,
461
00:26:11,960 --> 00:26:15,040
there is a podcast homepage
setting that you can change.
462
00:26:15,090 --> 00:26:18,880
So it's kind of cool that way.
Uh, podcast Mirror Feed url,
463
00:26:18,880 --> 00:26:23,760
we have a service called Podcast Mirror,
and if you're familiar with FeedBurner,
464
00:26:23,760 --> 00:26:26,840
it's kind of a, a updated
better replacement for that.
465
00:26:27,160 --> 00:26:32,120
It's a feed caching service and what
that does is makes your feed really
466
00:26:32,120 --> 00:26:32,660
fast,
467
00:26:32,660 --> 00:26:36,880
but you have to tell everybody that that's
where your feed is instead of on your
468
00:26:36,880 --> 00:26:41,240
WordPress site. So you put your
podcast Mirror feed URL in that box,
469
00:26:41,260 --> 00:26:45,280
and that lets, uh, everybody
know that, uh, if they subscribe,
470
00:26:45,280 --> 00:26:49,240
they subscribe through Podcast Mirror
instead of directly to your feed on your
471
00:26:49,240 --> 00:26:51,960
website. And as a, uh, you know,
472
00:26:51,960 --> 00:26:55,960
as they talk about in the pharmaceutical
business, an off-label use
473
00:26:56,140 --> 00:27:00,040
you can also use that to do a 3 0 1
redirect for your feed if you are moving
474
00:27:00,040 --> 00:27:02,600
away from Power Press
to generate your feed.
475
00:27:02,600 --> 00:27:05,800
So we've had people that want to get
off a power press and they wanna,
476
00:27:05,800 --> 00:27:08,200
they want to, you know, instead
of having a WordPress site,
477
00:27:08,200 --> 00:27:11,280
they wanna go to Wicks
or some other thing.
478
00:27:11,610 --> 00:27:16,200
So they wanna host their feed on
blueberry.com instead of on their
479
00:27:16,200 --> 00:27:18,920
website, which we don't
recommend, but they can.
480
00:27:19,450 --> 00:27:23,840
So what we have them do is put their
blueberry feed in that box in their
481
00:27:23,840 --> 00:27:26,640
WordPress site. You gotta leave
that there for a couple of weeks.
482
00:27:26,660 --> 00:27:27,600
And then after that,
483
00:27:27,600 --> 00:27:30,880
you can kill the WordPress site and
everybody's moved to the new feed.
484
00:27:30,880 --> 00:27:34,000
But basically podcast
Mirror feed URLs, you,
485
00:27:34,000 --> 00:27:37,000
you use that if you're using
our podcast Mirror Service.
486
00:27:37,130 --> 00:27:40,920
If you have any questions about that,
of course, get a hold of us at support.
487
00:27:40,940 --> 00:27:44,520
And of course, if you've got a question
you'd like us to answer on the show,
488
00:27:44,520 --> 00:27:46,680
drop us an email or drop me an email,
489
00:27:46,680 --> 00:27:50,200
mike blueberry.com and we
may use it on the show.
490
00:27:50,200 --> 00:27:54,480
You can send us a video that you can
send us a text, email, whatever, uh,
491
00:27:54,480 --> 00:27:58,040
or you can put a question in the Facebook
group and we'll probably answer it
492
00:27:58,040 --> 00:28:00,600
there, but we may use
that on the show as well.
493
00:28:00,850 --> 00:28:04,400
So that's gonna be about
it for this episode. Uh,
494
00:28:04,400 --> 00:28:07,000
we're gonna have all the normal
stuff we have in the show notes,
495
00:28:07,010 --> 00:28:11,600
in the show notes over@podcastinsider.com.
Did we, did we do Okay,
496
00:28:11,840 --> 00:28:12,880
Mackenzie
497
00:28:13,300 --> 00:28:17,160
You know, I think we did for January
5th. I think we did exceptional.
498
00:28:17,460 --> 00:28:20,360
Yes. We're, uh, changing up
the format a little bit here.
499
00:28:20,360 --> 00:28:23,000
And as you guys all know
at the end of the show,
500
00:28:23,000 --> 00:28:26,800
we always go through the same script and
we just decided we'll just leave that
501
00:28:26,800 --> 00:28:30,280
in a show note. So if you, if you, if
you really wanna hear any of that stuff,
502
00:28:30,280 --> 00:28:30,760
go over there.
503
00:28:30,760 --> 00:28:31,593
We trust you.
504
00:28:31,740 --> 00:28:36,560
Yes. So, uh, everybody have a good
week. Any, uh, parting comments.
505
00:28:37,010 --> 00:28:40,960
If you guys have any strong feelings about
stuff you would like to see different
506
00:28:41,010 --> 00:28:44,880
in our, in our podcast
in general, format wise,
507
00:28:45,190 --> 00:28:46,720
released whatever.
508
00:28:46,720 --> 00:28:47,520
Yeah, anything.
509
00:28:47,520 --> 00:28:48,360
Uh, let us know.
510
00:28:48,360 --> 00:28:52,720
Because we're in the process of,
uh, re-looking at all the, uh,
511
00:28:52,790 --> 00:28:56,240
things we're doing in this
podcast and, uh, you know,
512
00:28:56,240 --> 00:29:00,720
we wanna grow this show as well. So,
uh,
513
00:29:00,780 --> 00:29:03,680
All right. Well have a, uh,
good week, uh, next week.
514
00:29:03,680 --> 00:29:08,640
I believe Todd will be back. And, uh,
I suppose I'll be here too. So, uh,
515
00:29:08,640 --> 00:29:09,080
we'll see you.
516
00:29:09,080 --> 00:29:10,000
Then. Thanks everyone.