What We See Behind the Scenes as a Podcast Hosting Company – PCI 475

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Welcome back to Podcast Insider. I'm Mike Dell,

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VP of customer relations here at Blueberry.

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And I'm Mackenzie Bennett, director of marketing.

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And I'm Dave Clements from the support and

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media team. Today, we are gonna pull back

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the curtain a little bit.

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Yeah. We're talking about what we see behind

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the scenes here at Blueberry's

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hosting company

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or any hosting company, I'm sure.

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We don't wanna call anyone out specifically, but

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we are here to share some patterns we've

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noticed after working with thousands of podcasters over

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the

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years. So don't panic. We're gonna touch on

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the good, the bad, the ugly, give you

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some insight.

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Yeah. When you work at a hosting company

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and support, you see a lot of trends.

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You see what helps shows grow and

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what usually causes them to quit, podcasting.

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You're listening to Podcast Insider

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hosted by Mike Dell, Mackenzie Bennett, and Dave

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Clements.

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We're bringing you weekly insights, advice, and insider

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tips and tricks to help you start, grow,

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and thrive through podcasting,

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all with the support of your team here

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at Blueberry.

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Welcome. Let's dive in.

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That first one, why shows stop publishing?

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Generally, I mean, you guys are support. You

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could correct me if I'm wrong on this,

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but I would say a lot of the

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time, it's not because

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of a tech issue.

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No. Not not really. I think tech issues

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are

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normal. The the more that we use technology,

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we understand that things are gonna,

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you know, maybe not work perfectly

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all the time, every time.

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So, no, tech issues usually don't cause people

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to quit. You know, they may cause people

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to move around and find a different service.

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But, usually,

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we see people stop primarily because, in my

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opinion,

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they have

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unrealistic expectations

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that also cause,

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a lack of clear goals that causes burnout.

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And that's how I've always dealt with

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quitting any shows that I've quit is

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it's just kind of layers of all of

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these things. Plus, if you have a busy

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life,

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that's obviously gonna get in the way. So

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people who have, you know, busy families or

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just a lot going on tend to just

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burn out really fast

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with their podcasts.

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Yeah. You know, and that happens,

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you know, when I first got into podcasting.

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Oh, I wanna start a podcast about this,

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and I wanna start a podcast about that,

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and I wanna start another podcast about this

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other thing. And, you know, before too long,

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you just got way too much going on.

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So,

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you know,

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doing multiple

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podcasts,

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if you're not

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you know, they all take time.

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So, you know, be careful with that. That'll

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definitely help with the the burnout. You know?

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Do do one. Get good at it. Decide,

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you know, if you wanna make another one

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or or stuff like that. But, you know,

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tech

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as you guys said, tech issues aren't generally

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the reason people quit. It's usually

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lack of time and and all of that.

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Yeah. I think if you are

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that excited about podcasting and you're like, I'm

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gonna do a show about this. I wanna

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do a show about this. I wanna do

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a show about this.

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I don't

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necessarily trust

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you about all of those topics.

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You know? Not not so much trust. It's

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just, you know,

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are you gonna do a good job of

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Yeah. Of entertaining

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or or educating

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or whatever

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if you've got everything split into 20 different

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directions.

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Mhmm. Yeah. Like, I wanna hear you on

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your soapbox about something, but I don't wanna

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hear it about five different things probably.

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So I would keep that in mind. Yeah.

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I I think the big thing that I

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see,

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even just talking to friends, because I I

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have friends that do podcasts. And

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while you want to do a lot of

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different things, even when you do have it

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focused,

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you kinda run into that unrealistic expectations because

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podcasts are way more mainstream than they were

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when our company started. I mean, when the

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three of us started

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doing work for Blueberry,

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podcasting was still pretty small.

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Yeah. But now, you know, you you've got

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shows that are making a bunch of money.

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They're highly produced, and we've talked about this

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on previous episodes.

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But those unrealistic

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expectations

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are gonna beat you up every single time.

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And even looking through Reddit, which is something

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that we're doing more and more now, you

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see a lot of people that are like,

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well, how do I get successful and make

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this my living? And it's like,

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why are we starting with this question when

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you haven't recorded the first episode?

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Yeah.

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Yeah. It's,

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it's one of those things. You know? I

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need to start a podcast. You know, I

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got laid off from my job, and I

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like, well, podcast isn't actually the fast way

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to make money.

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It might happen over time, but, you know,

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be realistic about it.

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The show stopped publishing, but it's generally not

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because of the podcast tech. I would say,

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if anything, shows are going on for longer

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because the tech has improved.

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Yeah. The the tech is to the point

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now where, you know, you can make the

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tech disappear

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for the most part. I mean, yeah, you

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gotta know certain things to produce a good

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audio file or a good video,

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whatever. But, you know, as far as that

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goes but there are some common

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tech mistakes.

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So, you know, Dave and I can speak

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to this because we're on support all the

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time. Mhmm. But, you know, a lot of

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support questions come down to just the basics,

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you know,

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distribution timing.

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You know, I published an episode, and it's

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not on Apple yet.

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And you look at their feed, and they

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published twenty two minutes ago.

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And, you know, that's just not realistic. Podcasting

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is sort of backwards. It's distributed,

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syndicated.

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Mike likes to say it is a pull,

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not a push technology. So you publish, and

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then you have to wait for Apple and

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Spotify and all of those other platforms to

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pull that new information in. You don't just

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ping them and go, hey. We're ready. Here's

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the other thing. You know, we don't control

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Spotify. We don't control Apple. We don't

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Apple. We don't control Amazon Music

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or any of the other directories. You know,

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hosting controls the RSS feed. And if it

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goes into the RSS feed, and your RSS

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feed is correct,

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which it will be from us, we don't

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control what the directories do with it. You

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know? We can't help you format the show

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notes other than we send them the standard

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thing. And if they just choose to do

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something else with it, you know, it's up

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to those apps.

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So what can they do

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behind the curtain at a podcast hosting provider?

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So these common tech mistakes

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Yeah. What could they maybe do to, to

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avoid those or make your lives easier

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with the support team? You You know, people

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are gonna have the questions.

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As I've said on other shows and other

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places,

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you know, the when podcasting first started, everybody

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was a geek. Listeners, the producers,

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the hosts, whatever, everything was geeky.

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And over time,

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it came up to average. So the average

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tech savviness of a podcaster was

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along the average of all people.

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You know? So you had a little tech

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savviness,

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but not

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you know, you weren't too geeky. And now

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I honestly think that there's people that are

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below average, and that's not a bad thing.

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It just you know, there's people out there

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that don't like tech, and that's fine, and

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they can still podcast.

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But just

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know you have to learn a little bit,

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and we're happy to teach you, of course,

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how

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RSS distribution

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works and how these directories works, and they're

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they're all different.

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You know, I did my thing at Podfest

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about distribution,

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and, you know, it it changes.

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You know?

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New rules, you know, in different

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different apps and directories have

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different standards.

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And, you know, just

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just make sure that, you know, if you

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have a question, please please contact your host

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or us here, Dave and I,

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at Blueberry, and we can we can help

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you get it all tweaked the way it

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needs to be, and then you should be

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good.

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Yeah. I think the other thing too is,

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just to kinda build off of what Mike

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was saying,

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a little bit of education

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in in how things work can actually go

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a really long way for your own patients.

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We'll we'll talk to customers that

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get really frustrated because, well, I published fifteen

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minutes ago. I don't see it on whatever

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app I'm using.

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And so then there's a phone call or

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a ticket. And we totally understand that. We're

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you know, we see it all the time.

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But I think

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if if people could step back just a

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little bit and go,

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okay. I'm going to just give myself a

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block of time. Maybe it's two hours.

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And if it doesn't show up, then I

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reach out.

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There's a lot of times where

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especially if you're using PowerPress because,

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caching is a bad word

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Mhmm. For podcasters.

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And, basically, that's just you know, files are

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being stored so that they can

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load your website a little faster. But the

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downside is that

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your feed isn't going to update as fast

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and show the new episode

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so that when Apple and Spotify go to

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pull it, they're not gonna see it right

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away.

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So it's one of those, like, slow down,

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maybe give it two hours. And then if

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you don't see it,

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contact us. Or

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even

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as simple as is my file

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online,

274
00:10:06,134 --> 00:10:08,154
You know, can I listen to that file

275
00:10:08,695 --> 00:10:09,595
in my browser?

276
00:10:09,975 --> 00:10:10,475
Because

277
00:10:10,855 --> 00:10:13,254
we have run into issues where files aren't,

278
00:10:13,254 --> 00:10:15,274
you know, publicly available.

279
00:10:15,894 --> 00:10:17,195
And if you just

280
00:10:17,654 --> 00:10:20,330
go in and, you know, republish the post

281
00:10:20,330 --> 00:10:22,110
or set the file to online,

282
00:10:22,649 --> 00:10:24,110
then it's working, and

283
00:10:24,649 --> 00:10:26,429
there's no need for a support ticket.

284
00:10:27,850 --> 00:10:30,269
And, you know, that's again, that's technology

285
00:10:30,970 --> 00:10:34,084
being buggy sometimes, and you have that. And

286
00:10:34,084 --> 00:10:35,764
I think we're just kind of in this

287
00:10:35,764 --> 00:10:36,664
instant gratification

288
00:10:37,605 --> 00:10:40,345
era where it doesn't work now, so

289
00:10:41,284 --> 00:10:43,204
I panic and throw my phone out the

290
00:10:43,204 --> 00:10:43,704
window

291
00:10:44,404 --> 00:10:46,804
or call someone and or or whatever. So

292
00:10:47,044 --> 00:10:49,079
Yeah. Yeah. Just a little bit of basic

293
00:10:49,079 --> 00:10:51,740
knowledge and patience will take you so far

294
00:10:52,199 --> 00:10:53,819
in in creating your podcast.

295
00:10:54,360 --> 00:10:56,919
Yeah. Exactly. You know, a little education. What

296
00:10:56,919 --> 00:10:58,759
I used to like to say to people

297
00:10:58,919 --> 00:11:00,600
this is, you know, way back in the

298
00:11:00,600 --> 00:11:02,220
day. I know I'm an old fart.

299
00:11:03,639 --> 00:11:05,304
But, you know, I used to say you're

300
00:11:05,304 --> 00:11:06,845
gonna pay either money,

301
00:11:07,945 --> 00:11:08,445
time,

302
00:11:09,384 --> 00:11:10,205
or education.

303
00:11:12,424 --> 00:11:14,664
You know, if you don't wanna learn how

304
00:11:14,664 --> 00:11:16,664
this all works, you're gonna spend a lot

305
00:11:16,664 --> 00:11:17,325
of time,

306
00:11:18,470 --> 00:11:20,790
you know, talking to people about it and

307
00:11:20,790 --> 00:11:22,889
get getting tech support. Or

308
00:11:23,509 --> 00:11:25,509
if you get a little education, that's gonna

309
00:11:25,509 --> 00:11:26,970
save you the time and the money.

310
00:11:27,509 --> 00:11:29,290
Yeah. Because you know?

311
00:11:29,670 --> 00:11:30,170
Yeah.

312
00:11:30,794 --> 00:11:32,714
And here's the other thing that I find

313
00:11:32,714 --> 00:11:34,735
that a lot of lot of, customers

314
00:11:36,075 --> 00:11:36,815
don't understand.

315
00:11:37,595 --> 00:11:40,154
Well, it's on Apple. It's on Spotify, but

316
00:11:40,154 --> 00:11:43,214
it's not a obscure directory that nobody uses.

317
00:11:43,440 --> 00:11:45,279
But that doesn't mean there's a problem with

318
00:11:45,279 --> 00:11:47,440
your feed. That doesn't mean there's a problem

319
00:11:47,440 --> 00:11:50,639
with your service at Blueberry or wherever you're

320
00:11:50,639 --> 00:11:51,460
you're hosting.

321
00:11:52,240 --> 00:11:54,559
That's a problem with that place. If all

322
00:11:54,559 --> 00:11:56,639
the other places are working and that one's

323
00:11:56,639 --> 00:11:58,980
not, then they have a problem,

324
00:11:59,574 --> 00:12:00,074
generally.

325
00:12:01,174 --> 00:12:03,975
And, you know, if it's really that big

326
00:12:03,975 --> 00:12:05,674
a deal, contact them.

327
00:12:06,695 --> 00:12:09,095
But as I've I've said in in all

328
00:12:09,095 --> 00:12:11,495
my talks is really if you're in podcast

329
00:12:11,495 --> 00:12:11,995
index,

330
00:12:12,419 --> 00:12:15,799
Spotify, and Apple, you've covered 95%.

331
00:12:15,860 --> 00:12:18,419
Any of the other ones are yeah. They're

332
00:12:18,419 --> 00:12:19,799
kinda cool to be in,

333
00:12:20,500 --> 00:12:21,000
but

334
00:12:21,379 --> 00:12:23,159
don't lose any sleep over it.

335
00:12:25,764 --> 00:12:27,524
You know, it's not not a big deal.

336
00:12:27,524 --> 00:12:29,605
You know, a little little knowledge will prevent

337
00:12:29,605 --> 00:12:30,825
some stress there.

338
00:12:31,684 --> 00:12:34,565
That that absolutely leads us into the next

339
00:12:34,565 --> 00:12:37,144
thing we wanted to talk about was stats

340
00:12:37,284 --> 00:12:37,784
misconceptions,

341
00:12:38,404 --> 00:12:40,259
and that stress and,

342
00:12:41,299 --> 00:12:41,799
losing

343
00:12:42,820 --> 00:12:45,720
sleep. Yeah. Stats is definitely on that list.

344
00:12:46,340 --> 00:12:48,039
People can get discouraged

345
00:12:48,340 --> 00:12:49,080
quite quickly

346
00:12:49,860 --> 00:12:50,179
and,

347
00:12:51,634 --> 00:12:52,294
you know,

348
00:12:52,835 --> 00:12:55,735
maybe maybe don't understand the the full

349
00:12:56,274 --> 00:12:59,095
spectrum of how podcast stats work. But,

350
00:12:59,714 --> 00:13:02,375
usually, we see them upset by, you know,

351
00:13:02,674 --> 00:13:03,495
some unrealistic

352
00:13:04,409 --> 00:13:06,669
ideal number in their head. Yeah.

353
00:13:07,129 --> 00:13:09,850
Yeah. That and, you know, another thing that

354
00:13:09,850 --> 00:13:13,549
was stats is people watch it so closely,

355
00:13:13,769 --> 00:13:14,830
and they obsess

356
00:13:15,289 --> 00:13:16,589
about it. And,

357
00:13:17,304 --> 00:13:18,665
you know, I had one guy. I think

358
00:13:18,665 --> 00:13:19,965
he had eight downloads

359
00:13:21,304 --> 00:13:23,004
on an episode, and

360
00:13:23,465 --> 00:13:25,965
six of them were from New York state.

361
00:13:26,504 --> 00:13:28,345
And he was like, wow. That that's gotta

362
00:13:28,345 --> 00:13:30,105
be a bot or something in New York,

363
00:13:30,105 --> 00:13:32,264
or this just doesn't seem right. You know?

364
00:13:32,264 --> 00:13:34,639
And it's like, well, you're getting way ahead

365
00:13:34,639 --> 00:13:36,660
of yourself. You're just starting here.

366
00:13:37,200 --> 00:13:38,820
Mhmm. You know. And

367
00:13:39,679 --> 00:13:42,019
the other thing is, you know, people will

368
00:13:42,399 --> 00:13:44,720
freak out when they get a bump in

369
00:13:44,720 --> 00:13:46,554
their stats. You know? I I think I

370
00:13:46,554 --> 00:13:49,355
get just as many complaints about low stats

371
00:13:49,355 --> 00:13:51,134
as I do high stats.

372
00:13:52,315 --> 00:13:54,794
Oh, is this real? I got, you know,

373
00:13:54,794 --> 00:13:58,014
2,000 downloads, and I normally get 500.

374
00:13:59,429 --> 00:14:02,629
And, well, yeah, somebody shared it or something.

375
00:14:02,629 --> 00:14:04,230
I don't know. You know? I'm looking at

376
00:14:04,230 --> 00:14:06,230
it. There there is ways to look at

377
00:14:06,230 --> 00:14:08,570
it to see if it is bot activity,

378
00:14:08,870 --> 00:14:11,370
but we filter that stuff out pretty well.

379
00:14:11,830 --> 00:14:14,475
Mhmm. You know? Yeah. I I think if

380
00:14:14,475 --> 00:14:14,975
people

381
00:14:15,274 --> 00:14:15,774
would

382
00:14:16,394 --> 00:14:19,195
again, like, I think patience is key, because

383
00:14:19,195 --> 00:14:20,634
I don't want us to just come off

384
00:14:20,634 --> 00:14:22,514
sounding like we're just growing beer all the

385
00:14:22,514 --> 00:14:22,554
time.

386
00:14:24,315 --> 00:14:26,095
But I think there's a lot of

387
00:14:27,769 --> 00:14:29,690
people don't always know how to use the

388
00:14:29,690 --> 00:14:31,690
tools that they're given. I mean, even me.

389
00:14:31,690 --> 00:14:33,230
Like, I've been doing support

390
00:14:33,769 --> 00:14:35,950
for six, seven years

391
00:14:36,330 --> 00:14:39,450
now, and I've been podcasting for twice that

392
00:14:39,450 --> 00:14:39,950
long.

393
00:14:40,365 --> 00:14:43,245
And I still have problems understanding some of

394
00:14:43,245 --> 00:14:45,004
my stats. Like, where in the world did

395
00:14:45,004 --> 00:14:47,644
this bump or this dip come from? And

396
00:14:47,644 --> 00:14:49,825
especially, like, the bumps. You know?

397
00:14:50,284 --> 00:14:51,345
Where where

398
00:14:51,884 --> 00:14:54,125
I'm used to seeing a couple 100 downloads

399
00:14:54,125 --> 00:14:56,579
for a certain show that I'm doing, and

400
00:14:56,579 --> 00:14:57,959
then all of a sudden, it

401
00:14:58,339 --> 00:15:00,759
it goes really high. And to a degree,

402
00:15:00,819 --> 00:15:02,579
you can you can try and narrow that

403
00:15:02,579 --> 00:15:04,819
down. Like, if they're coming from a country

404
00:15:04,819 --> 00:15:05,959
that you have never

405
00:15:06,500 --> 00:15:09,000
ever seen in your stats dashboard before,

406
00:15:09,414 --> 00:15:11,495
okay. Well, then that is a reason to

407
00:15:11,495 --> 00:15:13,894
get in touch with us. But sometimes, like

408
00:15:13,894 --> 00:15:16,215
Mike said, maybe you were shared somewhere. I

409
00:15:16,215 --> 00:15:19,035
know we had a somebody wrote an article

410
00:15:19,095 --> 00:15:20,715
about the show I was doing,

411
00:15:21,095 --> 00:15:22,075
had no idea,

412
00:15:22,615 --> 00:15:23,115
and

413
00:15:23,820 --> 00:15:25,980
they contacted us, like, a week later. And

414
00:15:25,980 --> 00:15:27,580
they're like, just so you know, we did

415
00:15:27,580 --> 00:15:29,500
write a an article about you, and we're

416
00:15:29,500 --> 00:15:33,259
like, oh, that's where those extra, like, 400

417
00:15:33,259 --> 00:15:34,399
downloads for,

418
00:15:34,860 --> 00:15:37,279
you know, a handful of episodes came from.

419
00:15:37,420 --> 00:15:39,625
And it was great, but we just didn't

420
00:15:39,625 --> 00:15:40,904
know it. And so there's a little bit

421
00:15:40,904 --> 00:15:42,745
of a panic. But you can figure that

422
00:15:42,745 --> 00:15:43,485
stuff out

423
00:15:43,945 --> 00:15:46,024
whether you look for it or, you know,

424
00:15:46,024 --> 00:15:48,105
sometimes people will reach out to you and

425
00:15:48,105 --> 00:15:49,865
tell you, hey. Yeah. You know, we're talking

426
00:15:49,865 --> 00:15:51,865
about you. That that's why I don't panic

427
00:15:51,865 --> 00:15:52,350
about your

428
00:15:52,829 --> 00:15:54,029
stats. Yeah. And I've had a,

429
00:15:54,669 --> 00:15:55,970
speaking of spikes,

430
00:15:56,350 --> 00:15:57,409
that I've been able

431
00:15:58,110 --> 00:15:59,169
to tell them why,

432
00:16:00,029 --> 00:16:02,829
is I had a a person that had

433
00:16:02,829 --> 00:16:05,870
200 and something episodes, and they were all

434
00:16:05,870 --> 00:16:07,169
available in their feed.

435
00:16:08,054 --> 00:16:08,554
And

436
00:16:09,495 --> 00:16:10,634
they got, like

437
00:16:11,174 --> 00:16:14,134
their their normal downloads were, like, 50 or

438
00:16:14,134 --> 00:16:16,535
something. I forget exactly what it was, but

439
00:16:16,535 --> 00:16:18,535
it was pretty low. And they were okay

440
00:16:18,535 --> 00:16:19,274
with that.

441
00:16:20,070 --> 00:16:20,570
But

442
00:16:20,950 --> 00:16:23,450
on one day, they got 300 and something

443
00:16:23,509 --> 00:16:25,370
episodes or downloads.

444
00:16:26,470 --> 00:16:28,550
And they're like, why is this big spike

445
00:16:28,550 --> 00:16:29,769
on this one day?

446
00:16:30,309 --> 00:16:33,190
Well, somebody discovered your show and downloaded the

447
00:16:33,190 --> 00:16:35,595
whole thing. It happens sometimes. You know? They'll

448
00:16:35,834 --> 00:16:38,315
Yep. You'll you'll get a super fan, and

449
00:16:38,315 --> 00:16:39,914
they're, oh, I'm gonna download all of these.

450
00:16:39,914 --> 00:16:42,894
And they downloaded 200 and whatever episodes

451
00:16:43,355 --> 00:16:46,075
Mhmm. That day plus the normal downloads, and

452
00:16:46,075 --> 00:16:48,414
it made this really neat spike in the

453
00:16:48,480 --> 00:16:50,879
in the stats. And and I said, well,

454
00:16:50,879 --> 00:16:52,879
just go to the episode section, and you

455
00:16:52,879 --> 00:16:55,679
can see, you know, this week, you got

456
00:16:55,679 --> 00:16:58,100
one download on every one of your episodes,

457
00:16:58,159 --> 00:17:00,100
even the ones from four years ago.

458
00:17:00,559 --> 00:17:02,320
Yeah. You know? And and so that kind

459
00:17:02,320 --> 00:17:03,299
of stuff happens.

460
00:17:03,634 --> 00:17:05,795
The the the key with stats is we

461
00:17:05,795 --> 00:17:07,654
can tell you what happened.

462
00:17:08,035 --> 00:17:09,714
We might not be able to tell you

463
00:17:09,714 --> 00:17:10,214
why.

464
00:17:12,115 --> 00:17:13,015
Yeah. You

465
00:17:13,394 --> 00:17:15,394
know? No. You kinda just have to let

466
00:17:15,394 --> 00:17:16,295
go some stuff.

467
00:17:16,690 --> 00:17:18,049
Yeah. And you might be able to figure

468
00:17:18,049 --> 00:17:20,690
it out. You know? Again, you know, it's

469
00:17:20,690 --> 00:17:23,250
it's not a complete mystery, but, you know,

470
00:17:23,250 --> 00:17:24,789
stats can only do so much.

471
00:17:25,890 --> 00:17:27,890
You know, we can tell you what what

472
00:17:27,890 --> 00:17:28,390
happened.

473
00:17:30,450 --> 00:17:31,670
Maybe not why,

474
00:17:32,365 --> 00:17:33,964
but we can, you know, usually tell you

475
00:17:33,964 --> 00:17:34,865
what and when.

476
00:17:35,964 --> 00:17:36,284
So

477
00:17:37,644 --> 00:17:39,105
Yeah. And I I mean,

478
00:17:39,804 --> 00:17:41,565
we've we've all been doing this long enough.

479
00:17:41,565 --> 00:17:43,164
I don't think that I would panic too

480
00:17:43,164 --> 00:17:45,724
much at a a rise or a dip

481
00:17:45,724 --> 00:17:46,704
in your statistics

482
00:17:47,484 --> 00:17:47,984
unless

483
00:17:48,420 --> 00:17:50,340
all of a sudden it just plummets, and

484
00:17:50,340 --> 00:17:53,140
it's like, well, I was getting 50 downloads,

485
00:17:53,140 --> 00:17:55,720
and now I'm getting two, and it's consistent

486
00:17:55,779 --> 00:17:57,619
over the course of, like, two weeks or

487
00:17:57,619 --> 00:18:00,119
something like that. Yeah. Then maybe you panic.

488
00:18:00,355 --> 00:18:02,774
Yeah. But Or or if you get zero,

489
00:18:02,835 --> 00:18:04,554
you know, then that might be a surprise.

490
00:18:04,755 --> 00:18:07,315
Look into something. Yeah. Yeah. For sure. If

491
00:18:07,315 --> 00:18:09,494
it's a drastic dip, you definitely

492
00:18:10,115 --> 00:18:11,315
wanna check into that.

493
00:18:11,714 --> 00:18:14,595
But, you know, more more times than not,

494
00:18:14,595 --> 00:18:15,815
you're going to see

495
00:18:16,330 --> 00:18:18,670
kind of a gradual rise or a plateau.

496
00:18:19,210 --> 00:18:22,170
I don't think people's shows fall off until

497
00:18:22,170 --> 00:18:23,230
they just stop

498
00:18:24,250 --> 00:18:25,869
producing content. Yeah.

499
00:18:26,730 --> 00:18:29,289
And, you know, what what'll happen is you

500
00:18:29,289 --> 00:18:31,825
might saturate your market. I mean, if you're

501
00:18:31,825 --> 00:18:34,484
doing a show that is super niche,

502
00:18:35,585 --> 00:18:36,325
you might

503
00:18:36,625 --> 00:18:39,184
have already reached anybody that might wanna listen

504
00:18:39,184 --> 00:18:41,184
to it, and it may not grow,

505
00:18:43,279 --> 00:18:45,599
you know, without some sort of change in

506
00:18:45,599 --> 00:18:47,440
in your focus. But then you might lose

507
00:18:47,440 --> 00:18:49,279
some of the ones you had. So, you

508
00:18:49,279 --> 00:18:51,279
know, just do your show. We'll tell you

509
00:18:51,279 --> 00:18:52,019
what happened.

510
00:18:54,319 --> 00:18:56,480
Yeah. We've been doing stats a very, very

511
00:18:56,480 --> 00:18:57,839
long time. That's one of the first things

512
00:18:57,839 --> 00:18:59,884
we've ever done as a company

513
00:19:00,505 --> 00:19:03,404
that, you know, when this started in 2005

514
00:19:03,785 --> 00:19:05,724
is stats. So Mhmm.

515
00:19:06,105 --> 00:19:08,184
You can believe the information that we are

516
00:19:08,184 --> 00:19:09,005
giving out.

517
00:19:09,384 --> 00:19:11,305
Yeah. So Dave and I recently did an

518
00:19:11,305 --> 00:19:13,244
episode all about monetization,

519
00:19:15,419 --> 00:19:16,880
But, you know, some people

520
00:19:17,659 --> 00:19:19,440
don't exactly understand

521
00:19:19,740 --> 00:19:22,000
that, it's more than just ads.

522
00:19:22,539 --> 00:19:24,399
There's other ways of monetizing

523
00:19:24,859 --> 00:19:27,555
your show. Yeah. For sure. There's a different

524
00:19:27,715 --> 00:19:29,075
way that you can do it. You can

525
00:19:29,075 --> 00:19:30,755
do different types of ads. You can do

526
00:19:30,755 --> 00:19:33,015
affiliate program stuff. You can do

527
00:19:33,315 --> 00:19:34,615
selling your own courses.

528
00:19:35,394 --> 00:19:35,894
There's

529
00:19:36,674 --> 00:19:38,674
a variety of things that you can do,

530
00:19:38,674 --> 00:19:40,695
but we don't want you to

531
00:19:41,279 --> 00:19:41,779
undervalue

532
00:19:42,240 --> 00:19:44,559
maybe your niche audience of whatever show it

533
00:19:44,559 --> 00:19:46,960
is that you have. There's this story that

534
00:19:46,960 --> 00:19:48,880
we've told at the company that it's you

535
00:19:48,880 --> 00:19:49,779
know, we had

536
00:19:50,160 --> 00:19:53,220
a neurosurgeon that had a show that was

537
00:19:54,000 --> 00:19:54,660
a very

538
00:19:55,394 --> 00:19:55,894
small

539
00:19:56,275 --> 00:19:56,775
audience,

540
00:19:57,474 --> 00:19:59,315
in the grand scheme of things, but they

541
00:19:59,315 --> 00:20:01,474
were making bank off of this because they

542
00:20:01,474 --> 00:20:03,634
were the only show talking about this specific

543
00:20:03,634 --> 00:20:05,955
topic. And the people that were listening were

544
00:20:05,955 --> 00:20:06,695
other neurosurgeons.

545
00:20:07,555 --> 00:20:10,275
And so they had amazing advertisements just because

546
00:20:10,275 --> 00:20:11,660
of that. Mhmm.

547
00:20:12,920 --> 00:20:15,180
Yeah. I think that's that's that,

548
00:20:15,720 --> 00:20:17,320
yeah, it plays into stats a little bit,

549
00:20:17,320 --> 00:20:19,640
but going, oh, my audience isn't big enough

550
00:20:19,640 --> 00:20:22,200
or whatever. No. No. You could you can

551
00:20:22,200 --> 00:20:22,700
literally

552
00:20:23,320 --> 00:20:23,820
provide

553
00:20:24,914 --> 00:20:25,975
good enough content

554
00:20:26,355 --> 00:20:27,815
to that niche audience

555
00:20:28,355 --> 00:20:30,595
that you can start selling to them at

556
00:20:30,674 --> 00:20:31,174
or,

557
00:20:31,795 --> 00:20:33,715
you know and that's that's if you're running

558
00:20:33,715 --> 00:20:35,075
a business. Even if you're not running a

559
00:20:35,075 --> 00:20:37,075
business and you're just doing it for fun,

560
00:20:37,075 --> 00:20:39,480
you can have a Patreon that you have

561
00:20:39,480 --> 00:20:42,119
just diehard fans that are like, yes. I'm

562
00:20:42,119 --> 00:20:44,119
more than happy to give you some of

563
00:20:44,119 --> 00:20:46,279
my money. There is another word I wanted

564
00:20:46,279 --> 00:20:48,359
to use. But, you know, the the whole

565
00:20:48,359 --> 00:20:50,919
value for value thing. You know? Time, talent,

566
00:20:50,919 --> 00:20:53,595
or treasure. You know? You get a lot

567
00:20:53,595 --> 00:20:55,795
of participation or you get maybe a little

568
00:20:55,795 --> 00:20:57,015
money. You get,

569
00:20:57,555 --> 00:20:59,875
you know, maybe somebody will do some artwork

570
00:20:59,875 --> 00:21:01,894
for you. You know, there's all kinds of

571
00:21:02,275 --> 00:21:04,994
ways people can contribute to your show. Money's

572
00:21:04,994 --> 00:21:05,970
being one of them.

573
00:21:06,369 --> 00:21:09,169
Yeah. Yeah. So build the audience and build

574
00:21:09,169 --> 00:21:11,009
it to where they are just as dedicated

575
00:21:11,009 --> 00:21:12,690
to you as you are to them, and

576
00:21:12,690 --> 00:21:13,990
it becomes a reciprocal

577
00:21:14,609 --> 00:21:16,710
thing. And, you know, monetization

578
00:21:17,169 --> 00:21:18,710
will grow from that naturally.

579
00:21:19,384 --> 00:21:22,205
Yeah. That and also, you know, the forcing

580
00:21:22,265 --> 00:21:22,765
things

581
00:21:23,065 --> 00:21:25,625
on your beloved audience, especially if they are

582
00:21:25,625 --> 00:21:28,045
small and loyal, treat them with respect

583
00:21:28,424 --> 00:21:30,505
with any type of monetization that you are

584
00:21:30,505 --> 00:21:32,445
doing. You know, they are listening because

585
00:21:32,759 --> 00:21:33,500
they obviously,

586
00:21:33,880 --> 00:21:35,720
in some way, value the content that you

587
00:21:35,720 --> 00:21:38,140
were putting out. So You mean a GEICO

588
00:21:38,200 --> 00:21:39,900
ad doesn't fit every show?

589
00:21:40,359 --> 00:21:41,740
You know, maybe

590
00:21:42,039 --> 00:21:44,440
someone thinks that it does. Maybe the CEO

591
00:21:44,440 --> 00:21:47,099
of GEICO thinks that is the case. Everybody

592
00:21:47,240 --> 00:21:48,299
else does not.

593
00:21:48,815 --> 00:21:50,974
Right. You know? And, you know, that's that's

594
00:21:50,974 --> 00:21:52,575
the thing too. You know, make sure if

595
00:21:52,575 --> 00:21:55,615
you take advertising that you broker that it's

596
00:21:55,615 --> 00:21:58,894
something that you believe in because you're you've

597
00:21:58,894 --> 00:22:00,914
got that relationship with your audience.

598
00:22:01,535 --> 00:22:04,299
And if you're selling them snake oil, that's

599
00:22:04,299 --> 00:22:05,599
not gonna go over well.

600
00:22:06,140 --> 00:22:09,019
Yeah. They'll remember that. If you feel any

601
00:22:09,019 --> 00:22:09,759
type of

602
00:22:10,059 --> 00:22:11,519
embarrassed, not about

603
00:22:11,900 --> 00:22:15,019
advertising in general, because, like, that might just

604
00:22:15,019 --> 00:22:16,940
feel like an imposter syndrome type thing. You

605
00:22:16,940 --> 00:22:19,019
know, it's okay to monetize your own content.

606
00:22:19,019 --> 00:22:19,815
That is just

607
00:22:20,774 --> 00:22:22,075
how things work nowadays.

608
00:22:22,534 --> 00:22:23,835
But if you are

609
00:22:24,534 --> 00:22:27,254
in any shape or form embarrassed by the

610
00:22:27,254 --> 00:22:27,754
specific

611
00:22:28,134 --> 00:22:28,634
advertiser

612
00:22:29,734 --> 00:22:32,855
and feel like, oh, this this is making

613
00:22:32,855 --> 00:22:35,014
me a little bit uncomfortable, that's when you

614
00:22:35,014 --> 00:22:35,789
don't do it.

615
00:22:36,670 --> 00:22:39,809
Right. If you are not, like, happily bragging

616
00:22:39,950 --> 00:22:42,190
about this sponsor that you have, then don't

617
00:22:42,190 --> 00:22:43,170
sign with them.

618
00:22:44,269 --> 00:22:46,190
That would be my biggest thing. Yeah. And

619
00:22:46,190 --> 00:22:49,404
what's cool about that sometimes depending on what

620
00:22:49,404 --> 00:22:51,404
it is you're advertising, you might get a

621
00:22:51,404 --> 00:22:52,545
sample for free.

622
00:22:53,325 --> 00:22:56,305
Yeah. Exactly. You know, it's if it feels

623
00:22:56,924 --> 00:22:58,065
gross on the inside,

624
00:22:58,765 --> 00:23:00,285
it will come off as gross on the

625
00:23:00,285 --> 00:23:00,785
outside.

626
00:23:01,460 --> 00:23:03,059
Yeah. You know, I know I I watch

627
00:23:03,059 --> 00:23:04,820
a lot of YouTube and said that 100

628
00:23:04,820 --> 00:23:05,320
times.

629
00:23:06,420 --> 00:23:09,160
A lot of the YouTubers will have factor

630
00:23:09,299 --> 00:23:12,259
or one of those meal delivery things. Oh,

631
00:23:12,259 --> 00:23:13,460
yeah. Of course, I'll send them a case

632
00:23:13,460 --> 00:23:14,980
of the stuff, and they get to eat

633
00:23:14,980 --> 00:23:16,519
it on camera, whatever.

634
00:23:16,994 --> 00:23:18,674
You know, make sure it's something that you

635
00:23:18,674 --> 00:23:21,954
believe in, though, because people can smell BS

636
00:23:21,954 --> 00:23:23,174
from a mile away.

637
00:23:23,795 --> 00:23:24,775
And, you know,

638
00:23:25,394 --> 00:23:27,555
like, you know, if Microsoft came to me

639
00:23:27,555 --> 00:23:29,095
and said, hey. I want you to

640
00:23:29,394 --> 00:23:29,714
to,

641
00:23:30,559 --> 00:23:31,859
talk about Windows,

642
00:23:32,799 --> 00:23:35,359
operating system. Well, first off, I don't use

643
00:23:35,359 --> 00:23:35,859
Windows.

644
00:23:36,400 --> 00:23:38,240
Not that I don't hate Windows. I just

645
00:23:38,240 --> 00:23:39,299
don't use it.

646
00:23:39,839 --> 00:23:42,160
And it would be very fakey to my

647
00:23:42,160 --> 00:23:42,660
audience

648
00:23:43,434 --> 00:23:45,835
if I'm bragging up Windows when I'm sitting

649
00:23:45,835 --> 00:23:47,214
here in front of a Mac.

650
00:23:49,115 --> 00:23:51,134
And have been for many, many, many years.

651
00:23:51,275 --> 00:23:52,974
Exactly. You know? So,

652
00:23:53,355 --> 00:23:55,515
you know, there is there is that kind

653
00:23:55,515 --> 00:23:57,515
of thing. So just make sure it aligns

654
00:23:57,515 --> 00:23:59,929
with, a, your audience, and, b, you.

655
00:24:00,390 --> 00:24:03,529
Yeah. Yep. Both are important. Yeah. So

656
00:24:03,910 --> 00:24:05,609
there's some growth myths

657
00:24:05,910 --> 00:24:06,569
out there.

658
00:24:07,910 --> 00:24:09,289
And I don't know the motivation

659
00:24:09,910 --> 00:24:10,569
of it,

660
00:24:11,644 --> 00:24:14,304
but there's a lot of pressure for podcasters

661
00:24:14,444 --> 00:24:16,144
to add video or

662
00:24:16,924 --> 00:24:18,464
oops. Start with video.

663
00:24:19,164 --> 00:24:19,664
And

664
00:24:20,684 --> 00:24:23,565
it's not always a great idea. You know?

665
00:24:23,565 --> 00:24:26,464
Audio is much easier to to do

666
00:24:27,019 --> 00:24:27,919
than video.

667
00:24:28,539 --> 00:24:30,460
And there's nothing wrong with video. Don't get

668
00:24:30,460 --> 00:24:32,460
me wrong. We're we're all for it.

669
00:24:32,859 --> 00:24:35,419
But if you don't wanna do video, don't

670
00:24:35,419 --> 00:24:36,159
do video.

671
00:24:37,740 --> 00:24:39,579
Same thing with, you know, you gotta be

672
00:24:39,579 --> 00:24:41,039
on every single platform.

673
00:24:41,804 --> 00:24:44,444
Well, yeah. No. I mean, the three I

674
00:24:44,444 --> 00:24:44,944
mentioned,

675
00:24:45,325 --> 00:24:45,825
yes.

676
00:24:46,444 --> 00:24:48,384
The rest of them might as well.

677
00:24:49,004 --> 00:24:49,984
You know? But

678
00:24:50,444 --> 00:24:51,345
you don't absolutely,

679
00:24:51,724 --> 00:24:53,804
positively have to be on Amazon or your

680
00:24:53,804 --> 00:24:54,865
show's gonna fail.

681
00:24:55,180 --> 00:24:57,180
Mhmm. Or you're not gonna grow because you're

682
00:24:57,180 --> 00:24:59,039
not on Amazon. Well, Amazon,

683
00:24:59,740 --> 00:25:02,940
on average, doesn't get very high listenership of

684
00:25:02,940 --> 00:25:04,859
podcasts. I mean, there are some that do

685
00:25:04,859 --> 00:25:06,559
pretty well there. Believe me. But,

686
00:25:07,180 --> 00:25:09,339
it's it's not gonna make or break your

687
00:25:09,339 --> 00:25:09,839
show.

688
00:25:10,375 --> 00:25:10,875
Right.

689
00:25:11,654 --> 00:25:13,815
You know? And then my my favorite one,

690
00:25:13,815 --> 00:25:14,954
the shiny object

691
00:25:15,894 --> 00:25:17,914
or use every new tool.

692
00:25:18,534 --> 00:25:19,194
You know?

693
00:25:19,494 --> 00:25:20,775
That used to be the big thing. You

694
00:25:20,775 --> 00:25:22,775
know? What microphone do you use? That that

695
00:25:22,775 --> 00:25:25,194
was a huge topic of of conversation.

696
00:25:25,494 --> 00:25:28,559
And, you know, I I'm on a $400

697
00:25:28,559 --> 00:25:29,059
microphone.

698
00:25:30,000 --> 00:25:31,840
Mackenzie's on a $300

699
00:25:31,840 --> 00:25:32,340
microphone.

700
00:25:32,799 --> 00:25:34,900
Dave might be on a $50 microphone.

701
00:25:35,840 --> 00:25:37,840
I have been before. I'm not now, but

702
00:25:37,840 --> 00:25:39,920
I have been. Well, what I'm saying is

703
00:25:39,920 --> 00:25:41,380
is, you know, spending,

704
00:25:42,205 --> 00:25:43,565
you know, $400

705
00:25:43,565 --> 00:25:44,865
more for your microphone

706
00:25:45,325 --> 00:25:47,285
than the one you were using, as long

707
00:25:47,285 --> 00:25:48,225
as it's decent,

708
00:25:49,244 --> 00:25:51,164
isn't going to gain you a whole lot

709
00:25:51,164 --> 00:25:53,184
other than, yeah, I got this fancy microphone.

710
00:25:53,244 --> 00:25:54,605
You know, I'm kind of a gear head,

711
00:25:54,605 --> 00:25:56,845
so I have fancy microphones because I I

712
00:25:56,845 --> 00:25:59,059
just you know, I like that stuff. But

713
00:25:59,220 --> 00:26:02,259
Yeah. It doesn't make me sound $400

714
00:26:02,259 --> 00:26:02,759
better.

715
00:26:03,380 --> 00:26:03,880
No.

716
00:26:04,660 --> 00:26:06,820
No. No. That's actually funny. We we went

717
00:26:06,820 --> 00:26:07,960
to a music store

718
00:26:08,420 --> 00:26:09,640
this weekend, and

719
00:26:10,605 --> 00:26:11,265
my youngest was like,

720
00:26:12,285 --> 00:26:15,164
holy cow. There are microphones that expensive, dad.

721
00:26:15,164 --> 00:26:16,684
And I was like, yes. You don't need

722
00:26:16,684 --> 00:26:17,184
them.

723
00:26:18,845 --> 00:26:19,825
Typical iceberg.

724
00:26:20,204 --> 00:26:22,625
I I got started on super cheap microphones.

725
00:26:22,765 --> 00:26:23,505
But, like,

726
00:26:23,839 --> 00:26:26,720
you know, just talking about using every tool,

727
00:26:26,720 --> 00:26:29,039
like, it's not just, like, the actual physical

728
00:26:29,039 --> 00:26:31,380
gear. I see a lot of people going,

729
00:26:31,519 --> 00:26:33,839
oh, yeah. Like, oh, well, I have to

730
00:26:33,839 --> 00:26:34,339
use,

731
00:26:34,799 --> 00:26:37,680
you know, this editor and use this AI

732
00:26:37,680 --> 00:26:39,140
tool and, like,

733
00:26:39,515 --> 00:26:41,595
you know, 500 different things to craft a

734
00:26:41,595 --> 00:26:44,154
single episode. And it's like, no. You're just

735
00:26:44,154 --> 00:26:46,634
gonna bog yourself down. Like, sure. Play with

736
00:26:46,634 --> 00:26:48,335
things. Does it help you?

737
00:26:49,035 --> 00:26:49,535
But,

738
00:26:49,995 --> 00:26:51,455
you know, at the end of the day,

739
00:26:51,515 --> 00:26:54,335
don't don't try everything because at some point,

740
00:26:54,555 --> 00:26:57,670
you're you're gonna burn yourself out, and you're

741
00:26:57,670 --> 00:26:59,430
gonna just stop doing it because you don't

742
00:26:59,430 --> 00:27:00,009
really have a

743
00:27:00,470 --> 00:27:01,529
pattern. So

744
00:27:01,910 --> 00:27:03,430
so that that's a big one for me

745
00:27:03,430 --> 00:27:06,230
because I am the shiny object. Oh, this

746
00:27:06,230 --> 00:27:08,390
is cool. This is new. Let me play

747
00:27:08,390 --> 00:27:09,130
with that.

748
00:27:09,829 --> 00:27:12,845
Yeah. Yeah. And I just, like I mean,

749
00:27:12,845 --> 00:27:15,744
we've been talking about, you know, video stuff

750
00:27:16,525 --> 00:27:19,164
for the company, and I've been going through

751
00:27:19,164 --> 00:27:21,265
and looking at different tools. And

752
00:27:21,644 --> 00:27:23,244
I'm like, at some point, I just kinda

753
00:27:23,244 --> 00:27:25,539
have to stop and go, okay. Which one

754
00:27:25,539 --> 00:27:27,539
do we want to use? Let's see how

755
00:27:27,539 --> 00:27:28,200
it works.

756
00:27:28,740 --> 00:27:29,240
And

757
00:27:29,859 --> 00:27:31,779
if we get good results, we'll keep that

758
00:27:31,779 --> 00:27:33,539
one. If we get okay and we could

759
00:27:33,539 --> 00:27:35,379
do better, well, then we'll try something else

760
00:27:35,379 --> 00:27:36,359
and move on.

761
00:27:37,125 --> 00:27:38,964
So Well, we don't have to to use

762
00:27:38,964 --> 00:27:40,884
everything. We we did that a lot with

763
00:27:40,884 --> 00:27:44,005
this show, you know, our recording platform because,

764
00:27:44,005 --> 00:27:45,144
you know, we're all remote.

765
00:27:45,445 --> 00:27:47,765
Oh, yeah. That was back and forth so

766
00:27:47,765 --> 00:27:49,924
much for a while there. Yeah. And then

767
00:27:49,924 --> 00:27:52,025
we finally decided, well, you know what?

768
00:27:52,509 --> 00:27:54,990
Good enough is good enough. We already use

769
00:27:54,990 --> 00:27:56,210
Zoom for everything.

770
00:27:56,750 --> 00:27:58,669
Why not use Zoom? I mean, it's got

771
00:27:58,669 --> 00:28:02,029
recording capability and, you know, with Kate's help,

772
00:28:02,429 --> 00:28:05,230
it's decent. And that's really all you're going

773
00:28:05,230 --> 00:28:08,055
for. You don't have to go completely crazy.

774
00:28:08,115 --> 00:28:10,375
And, yeah, again, convenience

775
00:28:10,674 --> 00:28:13,394
sometimes. You know, like, Descript is very convenient

776
00:28:13,394 --> 00:28:16,115
for people to edit episodes on because they

777
00:28:16,115 --> 00:28:17,875
can go in there and, you know, just

778
00:28:17,875 --> 00:28:21,150
cut words out, and it does a decentest

779
00:28:21,849 --> 00:28:22,250
decentest

780
00:28:23,049 --> 00:28:24,269
is that a right word?

781
00:28:24,570 --> 00:28:26,329
That's not a word. It's not. It's an

782
00:28:26,329 --> 00:28:26,829
okay.

783
00:28:27,849 --> 00:28:28,990
It's an okay

784
00:28:29,769 --> 00:28:30,269
edit.

785
00:28:30,570 --> 00:28:32,650
You know? But if you really wanna get

786
00:28:32,650 --> 00:28:33,930
in there and, you know, get in the

787
00:28:33,930 --> 00:28:36,255
weeds, you do something like audition or Hindenburg

788
00:28:36,394 --> 00:28:38,234
or whatever, and you could really get in

789
00:28:38,234 --> 00:28:38,894
the weeds

790
00:28:39,355 --> 00:28:40,815
and edit. But

791
00:28:41,195 --> 00:28:42,414
you don't have to.

792
00:28:42,795 --> 00:28:45,134
Just use the tool that's gonna make you,

793
00:28:45,355 --> 00:28:46,255
like, consistent.

794
00:28:46,634 --> 00:28:47,695
You know? Yes.

795
00:28:48,075 --> 00:28:49,440
That's the I think,

796
00:28:51,200 --> 00:28:53,599
that's what you should focus on. If you're

797
00:28:53,599 --> 00:28:55,139
like, I know this.

798
00:28:55,599 --> 00:28:57,359
I don't want I don't have the time

799
00:28:57,359 --> 00:28:59,440
or mental energy right now to figure out

800
00:28:59,440 --> 00:29:01,679
a whole new program, then don't get a

801
00:29:01,679 --> 00:29:04,275
whole new program unless something is, like, completely

802
00:29:04,275 --> 00:29:04,775
broken

803
00:29:05,154 --> 00:29:06,295
and is, like,

804
00:29:06,674 --> 00:29:07,734
bringing you down.

805
00:29:08,434 --> 00:29:10,914
If it ain't broke, don't fix it. Yeah.

806
00:29:10,914 --> 00:29:13,414
You know, the and and the tools

807
00:29:13,795 --> 00:29:15,474
that are that are out there, you know,

808
00:29:15,474 --> 00:29:16,934
yes, there's better tools,

809
00:29:17,380 --> 00:29:18,839
coming out all the time.

810
00:29:19,779 --> 00:29:22,259
Do you need them? Probably not. We wanna

811
00:29:22,259 --> 00:29:24,440
play with them? Sure. Go for it. But,

812
00:29:24,579 --> 00:29:25,079
again,

813
00:29:25,460 --> 00:29:26,519
you're not going

814
00:29:27,779 --> 00:29:29,079
to grow your audience

815
00:29:30,714 --> 00:29:33,674
or anything like that just because you switched

816
00:29:33,674 --> 00:29:35,674
to a different tool. You might save yourself

817
00:29:35,674 --> 00:29:38,654
some time, you you know. But but remember,

818
00:29:38,714 --> 00:29:41,034
every tool out there, no matter whether it's

819
00:29:41,034 --> 00:29:43,615
hardware, software, whatever, there's a learning curve.

820
00:29:44,109 --> 00:29:46,049
Mhmm. So it goes back to that education

821
00:29:46,109 --> 00:29:48,109
thing. You know? Learn about it. You know?

822
00:29:48,109 --> 00:29:50,429
I got a Roadcaster here, and it took

823
00:29:50,429 --> 00:29:52,829
me a really long time to get the

824
00:29:52,829 --> 00:29:54,769
get the idea how it all worked.

825
00:29:56,125 --> 00:29:58,125
And but I put in the time to

826
00:29:58,125 --> 00:30:00,284
do it. So now I understand how the

827
00:30:00,284 --> 00:30:02,625
thing works, and I haven't had any Roadcaster

828
00:30:02,845 --> 00:30:04,704
failures lately. Knock on wood.

829
00:30:06,204 --> 00:30:07,184
And and mostly

830
00:30:07,484 --> 00:30:08,224
with Switchology

831
00:30:08,765 --> 00:30:09,585
on my part.

832
00:30:11,049 --> 00:30:13,690
Essentially, what we're saying is don't necessarily change

833
00:30:13,690 --> 00:30:15,930
things up because you feel the pressure to

834
00:30:15,930 --> 00:30:16,589
do something

835
00:30:17,049 --> 00:30:19,049
for that growth. There's a time and a

836
00:30:19,049 --> 00:30:19,549
place,

837
00:30:19,930 --> 00:30:21,849
and usually, you'll figure it out yourself as

838
00:30:21,849 --> 00:30:24,269
opposed to just watching everyone else.

839
00:30:24,654 --> 00:30:26,815
So I guess the the the big picture

840
00:30:26,815 --> 00:30:28,835
here is, you know, most

841
00:30:29,295 --> 00:30:29,795
podcaster

842
00:30:30,174 --> 00:30:32,994
challenges come down to just, you know, unrealistic

843
00:30:33,775 --> 00:30:34,275
expectations,

844
00:30:35,535 --> 00:30:36,434
over complications,

845
00:30:37,615 --> 00:30:39,315
compare yourself to others.

846
00:30:39,710 --> 00:30:41,569
That's usually not a great thing.

847
00:30:42,109 --> 00:30:43,569
Yeah. The, the solutions,

848
00:30:44,190 --> 00:30:44,849
some patience,

849
00:30:45,309 --> 00:30:46,049
the consistency,

850
00:30:46,750 --> 00:30:48,289
and I think mental clarity.

851
00:30:48,829 --> 00:30:50,990
If you recognized yourself in any of these

852
00:30:50,990 --> 00:30:52,849
things, you are not alone as a podcaster.

853
00:30:52,910 --> 00:30:54,829
Remember, you are never actually alone as a

854
00:30:54,829 --> 00:30:55,329
podcaster.

855
00:30:56,005 --> 00:30:57,304
No. Yeah. We

856
00:30:57,845 --> 00:30:59,304
we have all,

857
00:31:00,644 --> 00:31:03,684
at some point in doing this, hit every

858
00:31:03,684 --> 00:31:05,765
single one of these phases. We've all got

859
00:31:05,765 --> 00:31:07,684
caught up in it. So, yeah, don't don't

860
00:31:07,684 --> 00:31:08,184
panic.

861
00:31:08,680 --> 00:31:10,920
Yep. And, you know, just focus on the

862
00:31:10,920 --> 00:31:12,859
fundamentals and build something

863
00:31:13,160 --> 00:31:13,660
sustainable.

864
00:31:14,359 --> 00:31:16,759
That's the best way to go. Alright. That's

865
00:31:16,759 --> 00:31:19,080
all for today. Thanks for listening to Podcast

866
00:31:19,080 --> 00:31:21,315
Insider. We'll see you next week. Thanks Thanks

867
00:31:21,315 --> 00:31:23,234
for joining us. Let's meet up next week.

868
00:31:23,234 --> 00:31:25,554
And in the meantime, for more information, to

869
00:31:25,554 --> 00:31:26,054
subscribe,

870
00:31:26,355 --> 00:31:28,514
share, or follow, check out the show notes

871
00:31:28,514 --> 00:31:30,354
at podcastinsider.com.

872
00:31:30,674 --> 00:31:32,594
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873
00:31:32,594 --> 00:31:34,434
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874
00:31:34,434 --> 00:31:36,274
podcast, visit blueberry.com.

875
00:31:36,274 --> 00:31:38,214
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