Voice, Tone, and Personality: What Keeps Listeners Coming Back – PCI 458

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Welcome to Podcast Insider. I'm Mackenzie Bennett, marketing

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specialist at Blueberry.

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And I'm Mike Dowell, VP of customer relations

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and a long time podcaster.

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And I'm Dave Clements,

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customer relations and media specialist for Blueberry.

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Today, we're talking about something that doesn't get

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enough credit,

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your podcast voice, tone, and personality.

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Yeah. A lot of people focus on their

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gear and editing and all that stuff, but

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how you sound and how you connect with

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your listeners makes the biggest difference.

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Yeah. And you don't you don't need to

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sound like a radio professional, but you do

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need to sound like you, which is just

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more intentional.

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Yep. And, also, we wanna welcome Dave Clemons.

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You're our new,

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official cohost.

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Welcome aboard.

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Yeah. Thanks for having me. This can be

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fun. Yeah. We're happy to be back. So

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we're gonna talk about your voice is your

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brand.

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You're listening to Podcast Insider hosted by Mike

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Dell, Dave Clements, and Mackenzie Bennett from the

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Blueberry team, bringing you weekly insights, advice, and

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insider tips and tricks to help you start,

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grow, and thrive through podcasting

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with all the support of your team here

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at Blueberry Podcasting.

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Welcome.

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Let's dive in.

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Your voice is more than just what comes

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out of the microphones

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or out of the speakers or headphones or

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whatever.

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It's your presence, your rhythm, and the way

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you approach topics and guests.

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Yeah. So you might wanna think about,

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does your delivery

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reflect the energy of the show?

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That's something that I have a challenge with

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sometimes.

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And you might also consider, does it match

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my audience expectations?

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When the episode starts, is it supposed to

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be high energy or low energy?

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Are you being conversational,

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or are you just

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reading a script? It's hard to find that

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balance sometimes. It's and it's hard to read

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a script. You know, like, when we prep

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for this show, for instance,

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we have kind of an outline of what

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we wanna talk about. We don't have any

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hard scripted things or, well, not very many.

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You could tell when when I'm reading anyway,

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but,

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you know, that's kinda just the nature of

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the beast.

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Yeah. On my personal show, people don't really

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expect

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me to do anything but to

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just be who I am.

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You know? And Right. Whether they like it

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or not is up to them.

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Yeah. And, I mean, people people get to

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know

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that voice. You know?

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Everybody that's listened to Podcast Insider for any

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length of time,

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they're like, yes. I know what to expect

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when Mike dials on the microphone.

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And if it's not that, then then they're

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like, wait a minute. He's been abducted

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or he's reading something.

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That that happens sometimes. You can you can

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tell when we're reading a scripted part or

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I can't you know, at least when I

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am.

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But I I usually don't stick right to

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it either. And I know, Mackenzie, you don't

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either, which is good.

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No.

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No. We have a good general idea of

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what we're probably gonna say for, you know,

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each each part of the episode, but we're

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not just strictly reading,

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you know, off of a page, nothing like

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that.

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That's never really been the case, and I

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don't really ever see it changing. Yeah. No.

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We, you know, we wanna make this kind

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of laid back and, you know, and that's

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that's our

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mode here

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at at Podcast Insider,

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but, you know, you may have a different

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mode. You know? Your show might be more

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polished, and maybe that's what you wanna do,

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but you don't have to. Your voice, your

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cadence, the way that you approach your episodes,

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like, that's the through line for every single

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episode.

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So you wanna define that consistency, and you

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and you'll do that over the course of

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your show. Like, episode one,

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like, of my show, like, I started, like,

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thirteen years ago, and

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I didn't know what I was doing. So

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it's evolved over

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time, but then at some point, it'll click.

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And and so it's just good to

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hold on to that identity

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and and, like, okay. That's your brand. That's

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the seed.

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That's the core.

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Your tone, you know, like I said, we're

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we're here, you know, doing more or less

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a conversational

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tone, I think, and a little more laid

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back and lighthearted sometimes,

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educational,

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serious sometimes. You know? Just whatever your tone

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is, keep it intentional so you know,

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you know, what that episode is about or

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what that show is about. You know, listeners

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will return when they feel comfortable

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and connected to your tone, your

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type of show.

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You know, like, I I listen to

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one show that is just very right to

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the point, very serious, almost broadcaster like, and

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I like that particular show because of that.

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You know, I listen to other shows that

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are completely off the cuff, and I like

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that about that show. And people are gonna

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learn, you know, what you

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are like. And,

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you know, as long as it's more or

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less consistent,

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you're gonna build trust and and and all

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that with your audience, and they'll they'll come

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back for more.

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Yeah. And they're also gonna know whether or

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not it's authentic.

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Think about that as you're creating your show,

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as you're doing your show, as you create

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new episodes.

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You know, listen back to yourself and identify

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that for yourself so that you can go,

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does it stay? Does it go?

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Should I carry this along into future episodes?

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Because like I said, that's the thread. It

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it stitches everything together

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to create,

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you know, whatever your podcast is, whatever your

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message is. It's it's a bigger part than

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I think people realize.

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The tone of the show,

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you know, having Dave as our as our

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cohost now

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is

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is probably gonna change just a little bit.

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It's not gonna be exactly the same as

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it was before because, you know, that person

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is no longer here, and it's just there's

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no way to, you know, have the exact

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same thing.

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And

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I think we'll, you know, we're still gonna

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give you

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the podcast information

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and, you know, tidbits and our own

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opinions,

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but I think we'll settle into

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something that

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might be a little more conversational.

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Mhmm. You know? So we'll see how that

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affects

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the show, but

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people can still rely on us to get

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them the exact same type of content that

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they were getting before.

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Yeah. For sure. So pay attention while we

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get used to, like you know, I've been

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on the mic with Mike, and I've been

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on the microphone with Mackenzie, I think.

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And even

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you know? Like, I've got experience doing this,

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but it's the three of us together making

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this show. And so the tone is gonna

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change. We're gonna all get a feel for

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each other and and how the the show

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goes. So,

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like, keep that in mind because

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we're learning too.

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People do fall in love with with a

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podcast,

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and most of the time, it's because of

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the personality.

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You know, I used this example before. You

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know? I I have

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a a couple of podcasts I listen to

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that I could care less about the subject.

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I just like the person.

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You know? And and and I know that

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sounds weird, but, you know, I listen to

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that person's other stuff that I am interested

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in, but I will also listen to

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that person talk about

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underwater basket weaving or whatever.

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You know? So it it's more the personality.

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It's, you know, kind of the quirks and,

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you know, everybody's got a unique way of

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explaining things and

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and and all that. And, you know, we

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get that same question sometimes as you, how

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am I doing compared to everybody else in

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my genre?

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Well, that's not really important because most podcasters

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that are are podcast listeners that are listening

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to a particular

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subject matter are gonna listen to more than

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one, and they may like the way you

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do it better than the other guy. But,

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you know, sometimes they'll listen to both.

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You know, it's it's all about,

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you know, just your unique,

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your uniqueness,

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I guess, is the right

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term.

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Yeah. That it's definitely

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the personality

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that you have is what the listener connects

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to.

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You know, you you are just natural on

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your own show. That's bound to happen.

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You tell stories from your from your life,

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and

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they are able

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to make that connection with you.

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We always say be authentic,

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but that doesn't mean

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unpolished.

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You know, we have we have an unfair

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advantage here. We got Kate. She makes us,

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sound smarter and edits us and all that.

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And so we we are a little more

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polished than we would be normally

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just because of that.

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But, you know, make sure that

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it's a decent product. You know, crappy audio

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is is something that people will not tolerate

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in a podcast. You know? I don't care

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how good the the subject matter is, if

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it's just crappy or if you're just not

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focused. And I have that problem all well

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off on tangents and whatnot. But, you know,

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just as long as they know what to

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expect from episode to episode,

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you know, your listeners will hang with you

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even even if you do have some glitch

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here and there.

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Yeah. And, I mean, even those little those

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glitches, those weird moments, like, that builds the

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authentic

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good grief. The authenticity. Authenticity.

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The That's a hard one. Emphasis

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or emphasis on the wrong syllable. That's where

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I was going with that.

274
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Yeah. You're gonna goof up. It it's not

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always gonna be perfect.

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You're gonna stumble over things. You're gonna say

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authenticity wrong. So embrace some of that stuff.

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Cut it out if you need to. Leave

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it in if it just makes sense.

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So,

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yeah, I I think

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this is all just a work in progress,

283
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and it's never gonna be perfect.

284
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Just be mindful of it. You know? Are

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00:10:08,220 --> 00:10:08,720
you

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00:10:09,339 --> 00:10:12,539
coming across as your real self to your

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audience?

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And is that what you want, or do

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you want to be something that you're not

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so people

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don't know who you are? You know? Like,

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it's just something to consider as as you

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work through your show. Podcast listeners can tell

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fake

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00:10:30,449 --> 00:10:32,709
pretty easily, you know, especially,

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you know, the the traditional way of listening

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to podcasts is earbuds.

298
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You know? You're right in their head.

299
00:10:40,690 --> 00:10:41,190
Yeah.

300
00:10:41,570 --> 00:10:43,675
What a delightful way to phrase that. Yeah.

301
00:10:43,675 --> 00:10:45,514
Yeah. But, I mean, you are. You're right

302
00:10:45,514 --> 00:10:47,295
there. And and the thing

303
00:10:47,675 --> 00:10:50,335
is, if you're fake or you're faking it,

304
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they're gonna tell. You know? They're gonna know

305
00:10:52,875 --> 00:10:53,375
that.

306
00:10:53,754 --> 00:10:54,254
Right.

307
00:10:54,715 --> 00:10:57,274
You know, so unless you're, you know, super

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highly

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polished and editing every, you know, every omen

310
00:11:01,570 --> 00:11:03,090
out of the out of the thing and

311
00:11:03,090 --> 00:11:04,929
taking all the breaths out, then it doesn't

312
00:11:04,929 --> 00:11:06,230
sound like you don't do.

313
00:11:06,769 --> 00:11:09,490
Yeah. Please don't do that. I'm guilty of

314
00:11:09,490 --> 00:11:11,909
that. I've I've gotten better over the years.

315
00:11:12,529 --> 00:11:14,470
Because of the things I've had to edit,

316
00:11:14,634 --> 00:11:16,475
you you leave in some of those goofs

317
00:11:16,475 --> 00:11:20,554
and the the long pauses and and things

318
00:11:20,554 --> 00:11:21,214
like that.

319
00:11:21,674 --> 00:11:23,134
Yeah. You know, in broadcasting,

320
00:11:23,834 --> 00:11:26,254
one of the biggest no nos is silence.

321
00:11:27,230 --> 00:11:29,309
But in, you know, in podcasting, sometimes a

322
00:11:29,309 --> 00:11:31,330
little bit of silence is what's needed.

323
00:11:32,110 --> 00:11:34,190
Sometimes people need to think about what you

324
00:11:34,190 --> 00:11:34,930
just said.

325
00:11:35,550 --> 00:11:37,389
Sometimes I need to think what I just

326
00:11:37,389 --> 00:11:37,889
said.

327
00:11:38,990 --> 00:11:39,809
Very true.

328
00:11:40,995 --> 00:11:43,394
So so don't don't be afraid to have

329
00:11:43,394 --> 00:11:45,735
little things in there that are not perfect.

330
00:11:45,794 --> 00:11:48,434
Obviously, we're not perfect, and I don't think

331
00:11:48,434 --> 00:11:51,014
we ever will be. That's not the point.

332
00:11:51,235 --> 00:11:52,834
Yeah. You don't want you don't want people

333
00:11:52,834 --> 00:11:53,654
to be bored,

334
00:11:54,940 --> 00:11:56,379
but you also don't want them to be

335
00:11:56,379 --> 00:11:56,879
distracted

336
00:11:57,579 --> 00:12:00,059
by every little thing in in your show

337
00:12:00,059 --> 00:12:00,559
because

338
00:12:00,940 --> 00:12:02,459
at some point, they're gonna be like, nah.

339
00:12:02,459 --> 00:12:04,059
This is not for me, and they'll leave.

340
00:12:04,059 --> 00:12:06,459
And don't sound like you're bored. I I

341
00:12:06,539 --> 00:12:09,544
Right. I've I've I've heard podcasts where,

342
00:12:09,924 --> 00:12:11,304
you know, the the podcaster,

343
00:12:11,684 --> 00:12:13,784
the the host or whatever is,

344
00:12:14,325 --> 00:12:16,904
you know, okay. I gotta talk about this,

345
00:12:16,964 --> 00:12:19,284
blah blah blah blah blah blah. You know?

346
00:12:19,284 --> 00:12:20,745
And then you go to sleep.

347
00:12:22,139 --> 00:12:24,700
You know? That's not good. Unless you're doing

348
00:12:24,700 --> 00:12:27,420
a sleeping podcast, and then Yeah. By all

349
00:12:27,420 --> 00:12:27,920
means.

350
00:12:28,540 --> 00:12:30,160
Yeah. That's a whole another thing.

351
00:12:30,620 --> 00:12:32,540
Yeah. I have certain podcasts I put on

352
00:12:32,540 --> 00:12:33,980
when I'm going to when I'm going to

353
00:12:33,980 --> 00:12:35,980
bed, and I don't get very far into

354
00:12:35,980 --> 00:12:38,335
them usually because they are boring. Yeah. It's

355
00:12:38,335 --> 00:12:40,274
doing its job. There you go.

356
00:12:40,654 --> 00:12:42,654
It's kind of a mindset thing of everyone

357
00:12:42,654 --> 00:12:44,495
gets to set their own standards of what

358
00:12:44,495 --> 00:12:45,955
they want their show to be.

359
00:12:46,894 --> 00:12:47,394
But

360
00:12:48,174 --> 00:12:50,995
depending on how high or low or whatever

361
00:12:51,134 --> 00:12:52,355
those standards are,

362
00:12:52,750 --> 00:12:55,090
people will decide for themselves if they

363
00:12:55,870 --> 00:12:57,090
if they match that,

364
00:12:57,470 --> 00:12:59,870
if they want if they accept that. Yeah.

365
00:12:59,870 --> 00:13:01,309
You know, if you're like, hey. I am

366
00:13:01,309 --> 00:13:02,450
just gonna leave in

367
00:13:02,910 --> 00:13:05,389
Todd was known for just cutting off the

368
00:13:05,389 --> 00:13:07,565
beginning and end and leaving the rest of

369
00:13:07,565 --> 00:13:08,625
the episode untouched.

370
00:13:09,245 --> 00:13:11,884
And people were totally fine with that. He

371
00:13:11,884 --> 00:13:14,544
had a great listener base who loved that,

372
00:13:15,004 --> 00:13:15,985
you know, quintessential

373
00:13:17,164 --> 00:13:17,664
Todd

374
00:13:18,629 --> 00:13:20,629
episode that was coming out with whatever just

375
00:13:20,629 --> 00:13:22,549
popped into his head at the time, but

376
00:13:22,549 --> 00:13:25,290
there's definitely some people who are going

377
00:13:25,910 --> 00:13:27,509
to edit the crap out of it, whether

378
00:13:27,509 --> 00:13:29,509
or not they are taking out every single

379
00:13:29,509 --> 00:13:32,035
breath and pause or whatever, but that's up

380
00:13:32,035 --> 00:13:34,274
to you. You are Yeah. You are the

381
00:13:34,274 --> 00:13:35,335
host of the show.

382
00:13:35,715 --> 00:13:37,634
That's all for this episode. Thanks for tuning

383
00:13:37,634 --> 00:13:38,134
in.

384
00:13:38,595 --> 00:13:40,995
Yep. And remember, your voice and tone will

385
00:13:40,995 --> 00:13:43,235
tell listeners who you are before they even

386
00:13:43,235 --> 00:13:44,215
know your topic.

387
00:13:45,209 --> 00:13:46,269
And your personality

388
00:13:46,570 --> 00:13:49,449
is definitely what makes them stay. So be

389
00:13:49,449 --> 00:13:53,629
real, have fun, and make every single episode

390
00:13:53,929 --> 00:13:54,909
sound like you.

391
00:13:55,769 --> 00:13:57,529
And, of course, we're gonna remind you that

392
00:13:57,529 --> 00:13:59,504
Blueberry gives you everything that you need to

393
00:13:59,504 --> 00:14:01,904
keep your podcast sounding sharp and true to

394
00:14:01,904 --> 00:14:02,804
your own style.

395
00:14:03,745 --> 00:14:05,285
Subscribe or follow

396
00:14:05,664 --> 00:14:08,945
Podcast Insider for more tips, tools, advice, and

397
00:14:08,945 --> 00:14:11,105
help you grow your show. You can find

398
00:14:11,105 --> 00:14:14,149
us at podcastinsider.com

399
00:14:14,289 --> 00:14:16,529
if we disappear from your favorite app for

400
00:14:16,529 --> 00:14:17,350
whatever reason.

401
00:14:17,889 --> 00:14:19,350
And, thanks for listening.

402
00:14:19,970 --> 00:14:22,449
Next week, Mackenzie, you, and Dave are gonna

403
00:14:22,449 --> 00:14:24,949
be talking about interviewing skills.

404
00:14:26,125 --> 00:14:28,044
Because the silence is not just what's coming

405
00:14:28,044 --> 00:14:30,365
through the microphone or your headphones, but also

406
00:14:30,365 --> 00:14:32,365
what is going on in your head. It's

407
00:14:32,365 --> 00:14:35,164
hard to make your brain quiet, but it's

408
00:14:35,164 --> 00:14:37,580
a good skill to work on. With that

409
00:14:37,580 --> 00:14:38,080
silence,

410
00:14:38,620 --> 00:14:41,660
staying present and not performative. You know, that

411
00:14:41,660 --> 00:14:44,379
silence can lead you into the next thing

412
00:14:44,379 --> 00:14:45,919
that your guest might say.

413
00:14:46,379 --> 00:14:48,540
And instead of focusing on a list of

414
00:14:48,540 --> 00:14:51,580
questions or research that you did ahead of

415
00:14:51,580 --> 00:14:54,745
time, be in the moment, and react honestly

416
00:14:54,745 --> 00:14:56,504
to whatever it is that they're saying. It

417
00:14:56,504 --> 00:14:58,284
can turn into a story that way.

418
00:14:59,625 --> 00:15:02,345
Thanks for joining us. Come back next week.

419
00:15:02,345 --> 00:15:05,850
And in the meantime, head to podcastinsider.com

420
00:15:05,850 --> 00:15:06,830
for more information,

421
00:15:07,210 --> 00:15:07,950
to subscribe,

422
00:15:08,809 --> 00:15:10,750
share, and read our show notes.

423
00:15:11,210 --> 00:15:13,149
To check out our latest suite of services

424
00:15:13,289 --> 00:15:14,669
and learn how Blueberry

425
00:15:14,970 --> 00:15:19,629
can help you leverage your podcast, visit blueberry.com.

426
00:15:19,723 --> 00:15:22,763
That's blueberry without the e's. We couldn't afford

427
00:15:22,763 --> 00:15:23,423
the e's.