Using Your Podcast as a Jumping-Off Point for a Book – PCI 444

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Hey, everyone. I'm Todd Cochran, founder of Blueberry

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Podcasting. And I'm Mackenzie Bennett, Blueberry's marketing specialist.

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Welcome to Podcast Insider. Today, we're gonna talk

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about how your podcast could be the foundation

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for your next big project,

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AKA

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a book.

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You're listening to Podcast Insider hosted by Mike

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Dell, Todd Cochran, and Mackenzie Bennett from the

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Blueberry team, bringing you weekly insights, advice, and

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insider tips and tricks to help you start,

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grow, and thrive through podcasting,

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all with the support of your team here

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at Blueberry Podcasting.

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Welcome. Let's dive in.

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Whether you host interviews, teach a process, or

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share stories, you might already have the content

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that you need to become an author. And

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sometimes

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you don't.

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Yeah. I I remember having started my podcast

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in October then getting an email in November

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from a company called Wiley Publish. So, hey.

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We want you to write a book.

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And at the time, I didn't have a

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college degree. I had to start my journey

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into college and,

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hence, I had done later. I got my

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bachelor's degree, but I I sent a reply

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that was, well,

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probably not politically correct.

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Because, you know, when I was in high

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school, the English teacher had a lot of

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fun with the red pen.

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Yes.

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But now

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with Grammarly

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and ChatGPT

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and all this other stuff,

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And just people that tell you how to

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do it. Yeah. You know? And I spent,

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you know, four months writing a book. I

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think things can be turned out. But here's

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the thing. If your podcast is set around

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centers around a theme,

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a topic, story, or mission.

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You've already got the foundation

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for a compelling book, and

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every episode you record,

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more stuff, more chapters, more information.

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You have this

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wonderful

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catalog

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of content that you've already created.

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And, you know, that doesn't that doesn't matter

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if you've done three episodes a week or

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if you do, you know,

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three every other month.

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You have something

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Yeah. To work off of. And and some

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and some shows are gonna resonate more with

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others. So maybe, you know, if you have

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an episode that as an example, maybe your

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baseline is 500

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and an episode does a thousand

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plays, maybe that that episode

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just resonated so well. Maybe that maybe you

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can pick and choose Yeah. Which episodes.

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Yeah. For sure. You know, maybe you can

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turn in those specific episodes into a chapter

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or something like that. You know, that's that's

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where you're able to look at the stats

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of wherever you host your podcast. They're gonna

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have that information of which ones do the

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best. Yeah. And it's really easy to just

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go off of that. And hit because sometimes

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what you think

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took off really well, like, in your head

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might not reflect in the numbers.

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Yeah. And and and the next segment of

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this is because everyone now or at least

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you can at Blueberry get transcripts if you

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want. You know, you have a transcript of

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every episode, and

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this gives you the

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the written data to be able to turn

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that spoken content into edible text. And, you

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know, it's it's it's really awesome because

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if here's the key to a book. A

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book is not hard to write, but it

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what it does, it requires an outline. If

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you can do an outline,

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let's say you've got 30 episodes and you've

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got the titles for those episodes, you might

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be able to

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develop that outline from those episode titles and

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the content to really come up with for

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me, it took me a month to write

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an outline.

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With the tools available today,

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you know, I I could foresee get done

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in an afternoon or a couple of days.

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Especially if it's something that you've already thought

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of before Yeah. Where you're like this you

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know, you've you've structured your podcast in some

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type of format. Yeah. So maybe there was

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something that you wanted to do before that

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just didn't work for an audio podcast or

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a video podcast and but this is the

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perfect way to do it instead.

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Yeah. So you can organize those segments Mhmm.

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That you've got from transcripts and those conversations,

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and you can edit the transcripts.

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You can get quotes.

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So you've got quotes from a guest. Now

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this is probably where it's important to have

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a release.

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You know, if you're gonna be doing a

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book, and maybe it's a good idea to

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have a re a a a release from

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that content when you're

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interviewing people.

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That's probably something we should cover at some

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point in the show. I don't think we've

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ever talked about releases.

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Mhmm. But have all that

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legal available content to be able to use

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to

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to have this flow, build a flow and

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structure.

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I I That's a

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really good

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point. You know, all of your podcast content

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is already yours. Yeah. So none of this

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is you know, you're not gonna get in

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any type trouble for using someone else's type

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of content, anything like that.

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But, you know, I just in my head,

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I'm thinking,

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you know, if I've titled the episodes correctly

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Mhmm. And I have I, you know, I

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could I could probably use chat g p

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t to write the outline.

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And, of course, then you'd have to go

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in and edit it. But if you get

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a starting point and, you know, some some

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organized

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thought that is done automatically,

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I think writing a book today just probably

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is you can't have ChatGPT write the

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book. No. And no one wants to read

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a book by

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ChatGPT either. And and, you know, there's copyright

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issues with that. But you can use it

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to organize your thoughts and your segments and

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then

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go in and use the transcripts which are

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legally yours

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and take quotes and and information and and

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and turn that into a,

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again, an organized flow. And and doing that

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with AI asking for or, like, buying a

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template from someone's website or, you know, from

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some publisher or something like that, all of

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that can really help people because majority of

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the time, they have the content down. It's

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the organizing. It's the structuring. It's the making

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it into a book Yeah. That is difficult

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for a lot of people. Yeah. And, you

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know, and that is the key. And to

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be honest with you, that was the biggest

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part of once it come to writing

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Mhmm. The writing went easy. I was just

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because I had this flow. That's the part

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people like. You know, chapter one, a b

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c d e f g, chapter two, and

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b and, you know, I just all I

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did is sit there and clack clack clack

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clack.

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Yeah. And

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so

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because it's all in your head, and you

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have all this reference material.

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Oh my god. Unbelievable.

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So, you know, again, you can group episodes

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by topic or theme.

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You can remove repeated content.

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Tighten Actually, please do that.

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And tighten up the tighten up the message.

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Mhmm.

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I I think that's fantastic, but, you know,

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it is not that difficult. And it's always

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cool that,

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if you're if you're gonna

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write a book, at least get one printed

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for you, you know, that you can have

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in a hard copy that's not digital.

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Yeah. You know, maybe hire someone to do

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cover art for it. You know, there's always

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a few little things that you have to

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do.

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Yeah. And also, you want that for yourself.

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Yeah. You know? If I wrote a book,

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I would wanna see it on on my

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own shelf. Yeah.

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You know, and I was pretty lucky and

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and it was a different publishing method because

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I signed the contract. They own the copyright,

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you know, and I just basic and I

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but then it came with a team.

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Right. And I had a editor

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and, boy, the editor. My god. Did did

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she had fun? You know, she was like

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my English teacher on steroids.

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But,

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you know, there was no Grammarly or nothing.

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It was just word check then. You know,

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I would have saved her a huge amount

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of time had I been able to use

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a tool like Grammarly then, you know, twenty

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years ago. But, again, you can decide how

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you're gonna publish this. And, again, you can

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put it out as an audiobook

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or a,

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premium podcast. There's all kinds of

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ways to do it. Yeah.

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I mean, the the audiobook I've really gotten

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into audiobooks recently.

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Print is always gonna be around regardless of

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what people say.

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Digital is great. Probably, it's it's a little

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in the middle there. Yeah. It's great to

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have kinda with the accompanying

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audiobook sometimes

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or a podcast.

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You know, when I way to do that.

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I think now when I'm buying books, if

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it's a biography or, you know, like, if

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it's, like, a Steve Jobs biography or, you

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know, somebody famous, I'll buy the book.

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Right. And but I'll actually never crack it

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because I'll buy the digital version. But I

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want that, you know, that physical copy on

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my bookshelf.

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Yeah. And at least, you know I don't

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know. Maybe it doesn't make me look smart,

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but at least you

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No. No. No. It does. I I I

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like the physical book as well,

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but

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I you know? And what I found books

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are $30 a pop. Yeah. You're reading reading

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a book a week. I'm not doing that.

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Yeah. And what my what my kids were

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always doing is once they got a little

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older and they were coming in looking at

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my because I had a couple of bookshelves

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in my office, and they're coming in and

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what's this about? And I'm like, oh, that's

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about such and such that happens certain certain

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time

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and off it goes, and they come back

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a couple of weeks later. So I think

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there's always this opportunity with the with

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the printed, but at the same time,

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I just read everything on a on a

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tablet now.

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And and sometimes I can jump between books.

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It's easier. I don't have to carry a

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whole book back now. I think Bill Gates,

271
00:09:30,040 --> 00:09:31,340
he has constantly

272
00:09:32,279 --> 00:09:34,200
I think I saw something in his biography

273
00:09:34,200 --> 00:09:36,675
where he has 10 to 12 books consistently

274
00:09:37,215 --> 00:09:38,195
that he's reading,

275
00:09:38,735 --> 00:09:41,215
all the time. Going through. Yeah. So I

276
00:09:41,215 --> 00:09:42,654
I don't know how he gets through that

277
00:09:42,654 --> 00:09:44,575
many, but he must be a speed reader.

278
00:09:44,575 --> 00:09:47,475
But, again, starting with an ebook or downloadable

279
00:09:47,615 --> 00:09:49,774
guide, you know, explore using your podcast as

280
00:09:49,774 --> 00:09:52,179
an audiobook companion to, you know, make it

281
00:09:52,179 --> 00:09:52,759
a premium.

282
00:09:53,220 --> 00:09:54,759
Mhmm. And, again,

283
00:09:55,379 --> 00:09:57,539
with the advantage here at Blueberry, you you

284
00:09:57,539 --> 00:09:59,320
have full ownership of your RSS

285
00:09:59,860 --> 00:10:00,759
and your content,

286
00:10:01,139 --> 00:10:04,039
and you can repurpose episodes without platform restrictions

287
00:10:04,695 --> 00:10:06,154
or licensing hurdles.

288
00:10:06,855 --> 00:10:08,475
When you put stuff up on Amazon,

289
00:10:09,095 --> 00:10:11,654
then, you know, you still own control of

290
00:10:11,654 --> 00:10:14,235
the copyright, but you have to enforce copyright,

291
00:10:14,375 --> 00:10:15,674
and you have to,

292
00:10:16,535 --> 00:10:19,115
you know, whatever the split is with Amazon

293
00:10:19,174 --> 00:10:20,235
and other folks,

294
00:10:20,789 --> 00:10:21,949
you know, you wanted to get out to

295
00:10:21,949 --> 00:10:23,269
a lot of people. You know, the goal

296
00:10:23,269 --> 00:10:24,789
is and I was lucky. I had, again,

297
00:10:24,789 --> 00:10:25,610
I had a publisher.

298
00:10:26,149 --> 00:10:27,590
So we sold 45,000

299
00:10:27,590 --> 00:10:29,509
copies. I made a New York Times bestsell

300
00:10:29,509 --> 00:10:32,230
list. I made something that new with because

301
00:10:32,230 --> 00:10:33,990
Amazon was pretty new at the time for

302
00:10:33,990 --> 00:10:36,204
a tech book. Amazon, you know, there was

303
00:10:36,204 --> 00:10:38,064
no I didn't make the New York Times

304
00:10:38,125 --> 00:10:39,184
top 10 fiction.

305
00:10:39,725 --> 00:10:41,725
You know? I made the New York Times

306
00:10:41,725 --> 00:10:43,345
top 10 technical, which

307
00:10:43,725 --> 00:10:45,904
probably wasn't too hard to break into.

308
00:10:46,605 --> 00:10:47,105
Still.

309
00:10:47,799 --> 00:10:49,639
You know, but it was Who cares? It

310
00:10:49,639 --> 00:10:51,660
was it was bragging rights at the time.

311
00:10:52,040 --> 00:10:53,559
Yeah. And and I I got a free

312
00:10:53,559 --> 00:10:55,160
dinner out of Amazon out of it. So

313
00:10:55,160 --> 00:10:57,639
they Yeah. There you go. Yeah. So that

314
00:10:57,639 --> 00:10:58,620
was good. But,

315
00:10:59,480 --> 00:10:59,980
again,

316
00:11:00,404 --> 00:11:02,184
how was my book successful?

317
00:11:02,644 --> 00:11:04,245
In this, there's a whole story. I won't

318
00:11:04,245 --> 00:11:06,804
get into too much details, but I said

319
00:11:06,804 --> 00:11:08,485
to my aunt, I got this big secret

320
00:11:08,485 --> 00:11:10,485
I'm gonna reveal on, I think it was

321
00:11:10,485 --> 00:11:10,985
episode

322
00:11:11,845 --> 00:11:14,804
76 or something like that. Mhmm. And, of

323
00:11:14,804 --> 00:11:17,339
course, there's a whole other story backstory about

324
00:11:17,339 --> 00:11:18,620
how we were first how I got the

325
00:11:18,620 --> 00:11:21,019
first podcasting book. But and when I told

326
00:11:21,019 --> 00:11:21,759
my audience

327
00:11:22,860 --> 00:11:24,460
and let them know I had gotten paid

328
00:11:24,460 --> 00:11:26,139
to write a book, I lost half my

329
00:11:26,139 --> 00:11:27,120
audience because

330
00:11:27,485 --> 00:11:28,384
at the time,

331
00:11:28,685 --> 00:11:31,004
everyone was like, you sold out. You took

332
00:11:31,004 --> 00:11:31,504
money.

333
00:11:31,805 --> 00:11:33,245
You didn't do it for the love of

334
00:11:33,245 --> 00:11:36,305
the industry. And I'm like, what is this?

335
00:11:36,605 --> 00:11:38,845
So I lost half the audience, and it

336
00:11:38,845 --> 00:11:40,445
it really set me up later when the

337
00:11:40,445 --> 00:11:41,580
sponsor come on

338
00:11:42,059 --> 00:11:44,779
because all the naysayers that didn't want me

339
00:11:44,779 --> 00:11:46,460
to make money were gone. You know? Right.

340
00:11:46,460 --> 00:11:48,059
All the people that were already angry were

341
00:11:48,220 --> 00:11:49,899
Yeah. Were already gone. Yeah. So, you know,

342
00:11:49,899 --> 00:11:52,540
imagine someone being mad because you're making money

343
00:11:52,540 --> 00:11:54,779
on a book. I can't believe it. Yeah.

344
00:11:54,779 --> 00:11:56,960
It was, yeah, a different time for sure.

345
00:11:57,225 --> 00:11:59,544
Well, that does lead us into the next

346
00:11:59,544 --> 00:12:01,964
part, which is you have this book. You've,

347
00:12:02,024 --> 00:12:04,284
you know, decided on a publisher. It exists.

348
00:12:04,504 --> 00:12:06,044
Now you have to promote it.

349
00:12:06,504 --> 00:12:08,825
So that's exactly what you were saying. You're

350
00:12:08,825 --> 00:12:11,389
like, hey. I technically got on the New

351
00:12:11,389 --> 00:12:14,429
York Times list for top 10. That is

352
00:12:14,429 --> 00:12:15,330
part of promotion.

353
00:12:16,429 --> 00:12:17,490
That really is.

354
00:12:18,429 --> 00:12:20,450
So a good way to do this is

355
00:12:20,909 --> 00:12:23,305
tease the intro and the outro, you know,

356
00:12:23,305 --> 00:12:25,144
how you're gonna hook them in and what

357
00:12:25,144 --> 00:12:27,225
they're gonna learn at the end or enjoy

358
00:12:27,225 --> 00:12:29,004
or whatever it is, what content.

359
00:12:30,264 --> 00:12:32,045
A giveaway is a really easy one.

360
00:12:33,305 --> 00:12:34,125
Your podcast,

361
00:12:34,665 --> 00:12:36,185
like your book that you did, Todd, was

362
00:12:36,185 --> 00:12:39,019
about podcasting. Yeah. So that was really easy

363
00:12:39,019 --> 00:12:40,480
to promote. That was

364
00:12:41,179 --> 00:12:43,340
incredibly easy, you know, to promote to your

365
00:12:43,340 --> 00:12:44,940
listeners saying, hey, if this is something that

366
00:12:44,940 --> 00:12:46,620
you wanna do, especially back then when you

367
00:12:46,620 --> 00:12:48,700
put the book out and podcasting was so

368
00:12:48,700 --> 00:12:51,475
new. Yep. That was That's why it was

369
00:12:51,475 --> 00:12:53,154
so successful, and that's why it was important

370
00:12:53,154 --> 00:12:54,995
to be first. So Yeah. Yeah. There was

371
00:12:55,075 --> 00:12:57,075
you know, that was an advantage. And to

372
00:12:57,075 --> 00:12:57,815
that extent,

373
00:12:58,195 --> 00:13:01,154
it really was because we sold, like, 45,000

374
00:13:01,154 --> 00:13:02,195
copies of that. So

375
00:13:02,899 --> 00:13:04,820
I will say, I did find your book

376
00:13:04,820 --> 00:13:05,799
at the Columbus

377
00:13:06,179 --> 00:13:07,480
library. At the library?

378
00:13:07,779 --> 00:13:10,419
Yeah. It was available in Franklin County. That's

379
00:13:10,419 --> 00:13:12,259
funny. There was there was one, and it

380
00:13:12,259 --> 00:13:13,240
was checked out.

381
00:13:14,500 --> 00:13:14,820
So

382
00:13:15,845 --> 00:13:18,024
You know what also happens is later

383
00:13:18,485 --> 00:13:19,944
when books aren't sold

384
00:13:20,404 --> 00:13:22,084
and you have a physical book and they

385
00:13:22,084 --> 00:13:23,865
went out to all the distribution places,

386
00:13:24,324 --> 00:13:27,625
people return those and then you get your

387
00:13:28,009 --> 00:13:30,730
because I was getting a very small amount

388
00:13:30,730 --> 00:13:32,429
of what do they call it?

389
00:13:32,809 --> 00:13:36,089
Anyway, it's it's basically Royalties. Royalty check. Well,

390
00:13:36,089 --> 00:13:37,470
then you go into negative.

391
00:13:38,009 --> 00:13:40,855
Yeah. Then your your royalty report for ten

392
00:13:40,855 --> 00:13:43,495
years shows minus $892,

393
00:13:43,495 --> 00:13:46,535
minus a thousand of the return books. So

394
00:13:46,615 --> 00:13:48,774
yeah. So you there's that side of it

395
00:13:48,774 --> 00:13:51,415
too. But and there's nothing cooler than having

396
00:13:51,415 --> 00:13:52,075
a box

397
00:13:52,455 --> 00:13:54,134
of 10 of your own books where you

398
00:13:54,295 --> 00:13:56,169
or a hundred, and you can go to

399
00:13:56,169 --> 00:13:57,470
an event and hand out.

400
00:13:57,850 --> 00:13:59,690
And that's another thing. It's a big calling

401
00:13:59,690 --> 00:14:01,690
card. Make it a Yeah. For sure. Make

402
00:14:01,690 --> 00:14:03,929
it a prize for your audience or something

403
00:14:03,929 --> 00:14:05,230
to that effect, you know.

404
00:14:06,250 --> 00:14:08,829
Give it away. Do a do a launch.

405
00:14:09,004 --> 00:14:10,924
Depending on the content. Maybe you could even

406
00:14:10,924 --> 00:14:12,764
be one of those authors that's in a

407
00:14:12,764 --> 00:14:14,845
bookstore. Yeah. You know, I've gone to plenty

408
00:14:14,845 --> 00:14:15,904
of those in my lifetime.

409
00:14:16,445 --> 00:14:17,884
And, you know, again, the book can be

410
00:14:17,884 --> 00:14:19,725
a lead magnet. And for me, for many

411
00:14:19,725 --> 00:14:22,304
years, it led to speaking engagements,

412
00:14:23,269 --> 00:14:24,649
paid speaking engagements.

413
00:14:25,029 --> 00:14:25,929
Yeah. And,

414
00:14:26,230 --> 00:14:28,309
obviously, I I had pictures of myself in

415
00:14:28,309 --> 00:14:30,149
the book. You know, I had hair then.

416
00:14:30,149 --> 00:14:32,549
So, you know, and I I you know,

417
00:14:32,549 --> 00:14:34,790
it was very amateurish taking pictures of me

418
00:14:34,790 --> 00:14:37,004
walking around my community with a with ear

419
00:14:37,004 --> 00:14:39,485
pod you know, with earphones and listening on,

420
00:14:39,485 --> 00:14:41,965
you know, a little handheld recorder before the

421
00:14:41,965 --> 00:14:44,125
iPad was so super popular. It's just, you

422
00:14:44,125 --> 00:14:46,845
know, funny, but, you know, it it it

423
00:14:46,845 --> 00:14:47,504
is comical.

424
00:14:48,205 --> 00:14:50,540
It does work. But getting kids of readers

425
00:14:50,540 --> 00:14:53,340
to subscribe your podcast for deeper insights and

426
00:14:53,340 --> 00:14:55,600
in the podcast is is the ultimate

427
00:14:56,139 --> 00:14:58,460
promotional vehicle for your for your book and

428
00:14:58,460 --> 00:15:00,700
actually can lead to book too because then

429
00:15:00,700 --> 00:15:02,080
people wanna be on

430
00:15:02,495 --> 00:15:04,434
and talk to you because you're a published

431
00:15:04,495 --> 00:15:07,075
author now. And Especially because,

432
00:15:07,534 --> 00:15:08,115
you know,

433
00:15:08,575 --> 00:15:11,714
podcast listeners are loyal. Yeah. That's that's been

434
00:15:12,095 --> 00:15:13,714
that way since they,

435
00:15:14,095 --> 00:15:15,554
you know, came to fruition,

436
00:15:16,269 --> 00:15:19,549
and it's still relevant today. And your podcast

437
00:15:19,549 --> 00:15:21,470
site can really serve as a central hub

438
00:15:21,470 --> 00:15:23,470
for cross promotion. And the beauty thing of

439
00:15:23,470 --> 00:15:24,990
it too is if you've got friends that

440
00:15:24,990 --> 00:15:25,649
are podcasters,

441
00:15:26,269 --> 00:15:29,230
giving them a book, and they cross promote

442
00:15:29,230 --> 00:15:31,070
it on their website. It really

443
00:15:31,975 --> 00:15:34,375
you know, it's it's them it's that seven

444
00:15:34,375 --> 00:15:36,875
degrees of separation. It really helps a lot.

445
00:15:37,254 --> 00:15:39,174
Well, and that cross promotion is part of

446
00:15:39,174 --> 00:15:41,894
what we're trying to help with Guestmatch Pro

447
00:15:41,894 --> 00:15:45,200
that we're released later this year is, you

448
00:15:45,259 --> 00:15:47,419
know, if you're already a creator, you could

449
00:15:47,419 --> 00:15:49,419
sign up to be a guest as well,

450
00:15:49,419 --> 00:15:52,480
and that's perfect to promote anything. But, specifically,

451
00:15:53,419 --> 00:15:55,419
promoting a book on a podcast is very

452
00:15:55,419 --> 00:15:58,174
popular. So, hopefully, that'll that'll help some people

453
00:15:58,174 --> 00:16:00,335
out. Yeah. When Wiley came back and asked

454
00:16:00,335 --> 00:16:01,855
me to write the second book and they

455
00:16:01,855 --> 00:16:03,855
wanted to to cover the topics they wanted

456
00:16:03,855 --> 00:16:04,915
me to cover, I

457
00:16:05,294 --> 00:16:08,095
basically couldn't. And it was because at the

458
00:16:08,095 --> 00:16:08,595
time,

459
00:16:09,054 --> 00:16:11,134
we were doing things that I did not

460
00:16:11,134 --> 00:16:13,470
want to be publicly known. I didn't wanna

461
00:16:13,470 --> 00:16:16,769
write this tell all, here's the corporate secrets.

462
00:16:17,389 --> 00:16:19,230
So the reason I didn't have a at

463
00:16:19,230 --> 00:16:21,629
the time, didn't have a book to, which

464
00:16:21,629 --> 00:16:22,529
they wanted,

465
00:16:23,070 --> 00:16:26,190
was largely because I would have really had

466
00:16:26,190 --> 00:16:28,195
to have sold all the secrets company, and

467
00:16:28,195 --> 00:16:30,595
I just wasn't going to do that. So

468
00:16:30,995 --> 00:16:33,095
Yeah. Your situation may be different

469
00:16:33,875 --> 00:16:36,514
in your content, and maybe it's not tied

470
00:16:36,514 --> 00:16:38,294
to something that's that's confidential.

471
00:16:39,154 --> 00:16:41,254
But one thing's for sure is

472
00:16:42,049 --> 00:16:43,649
your book can be a natural extension of

473
00:16:43,649 --> 00:16:47,409
your podcast, and fans stay connected across both

474
00:16:47,409 --> 00:16:47,909
mediums.

475
00:16:48,450 --> 00:16:50,370
And sometimes people will buy it and never

476
00:16:50,370 --> 00:16:51,809
read it. They just wanna buy it to

477
00:16:51,809 --> 00:16:52,629
support you.

478
00:16:53,169 --> 00:16:53,894
Yeah. For sure.

479
00:16:54,615 --> 00:16:56,455
Or, you know, they'll they'll listen to the

480
00:16:56,455 --> 00:16:58,615
audiobook just like you and still buy it

481
00:16:58,615 --> 00:17:01,654
by the physical. Right. Yeah. There's there's a

482
00:17:01,654 --> 00:17:03,754
lot of different ways to do this. But

483
00:17:03,815 --> 00:17:04,555
one thing

484
00:17:05,174 --> 00:17:07,494
is stay consistent with the brand and the

485
00:17:07,494 --> 00:17:09,710
voice and make sure that if you're trying

486
00:17:09,710 --> 00:17:11,809
to relate this to your podcast,

487
00:17:12,830 --> 00:17:13,330
to

488
00:17:13,950 --> 00:17:15,970
keep that level across the board.

489
00:17:16,670 --> 00:17:17,970
There might be something that

490
00:17:18,830 --> 00:17:19,890
you wanna feature

491
00:17:20,269 --> 00:17:21,950
in the book that you can't really do

492
00:17:21,950 --> 00:17:23,650
the way that you want in the podcast,

493
00:17:23,710 --> 00:17:24,210
but

494
00:17:24,924 --> 00:17:27,404
there's only so much leeway that you have

495
00:17:27,404 --> 00:17:29,724
before people are like, Why are these so

496
00:17:29,724 --> 00:17:30,224
different?

497
00:17:32,684 --> 00:17:35,085
Oh, yeah. So the tone. I got it.

498
00:17:35,085 --> 00:17:37,005
Yeah. Yeah. Yeah. Yeah. I think the tone

499
00:17:37,005 --> 00:17:38,545
and the point of view,

500
00:17:38,990 --> 00:17:40,690
whenever you start to change that,

501
00:17:41,230 --> 00:17:42,990
people are like, Oh, well, this is not

502
00:17:42,990 --> 00:17:45,090
exactly what I was expecting. I was expecting

503
00:17:45,470 --> 00:17:46,130
an expansion

504
00:17:46,670 --> 00:17:48,850
of what the podcast already is. So

505
00:17:49,390 --> 00:17:50,609
if you're gonna change,

506
00:17:50,910 --> 00:17:53,115
I think that's, in my opinion, that's kind

507
00:17:53,115 --> 00:17:54,975
of a go big or go home situation.

508
00:17:55,115 --> 00:17:56,475
Yeah. And I and I, you know, and

509
00:17:56,475 --> 00:17:57,215
I even

510
00:17:57,914 --> 00:18:00,315
unbeknownst to the publisher, I had a Easter

511
00:18:00,315 --> 00:18:01,375
egg in my book.

512
00:18:01,914 --> 00:18:03,535
And, again, it was

513
00:18:04,279 --> 00:18:06,859
typically directed to a group of listeners

514
00:18:07,960 --> 00:18:09,099
in my show. And,

515
00:18:09,880 --> 00:18:12,119
you know, a few of them got it

516
00:18:12,119 --> 00:18:14,839
over over time. But, yeah, if you have

517
00:18:14,839 --> 00:18:15,899
those insider

518
00:18:16,359 --> 00:18:19,240
jokes that your audience will recognize, they'll appreciate

519
00:18:19,240 --> 00:18:21,304
that because you'll feel like you're talking to

520
00:18:21,304 --> 00:18:21,845
them. Mhmm.

521
00:18:22,945 --> 00:18:25,684
And, yeah, there was a a time when

522
00:18:25,744 --> 00:18:27,744
there was listeners of my show that said

523
00:18:27,744 --> 00:18:29,205
that they they called my

524
00:18:29,585 --> 00:18:32,164
destruction of the English language, Tadaisms.

525
00:18:33,179 --> 00:18:35,339
And so the Tadaisms and I think you

526
00:18:35,339 --> 00:18:37,419
were familiar with the Tadaisms in my writing

527
00:18:37,419 --> 00:18:39,359
at some point. But the Tadaisms

528
00:18:39,819 --> 00:18:41,119
made it into the book

529
00:18:41,659 --> 00:18:42,859
and not as a

530
00:18:43,579 --> 00:18:44,859
it was just kind of a fun thing

531
00:18:44,859 --> 00:18:46,845
to put it in there reference to. Yeah.

532
00:18:46,924 --> 00:18:47,984
You can be successful

533
00:18:48,525 --> 00:18:49,505
and and not necessarily

534
00:18:50,204 --> 00:18:53,585
always be the best speaker. So Totally. Yeah.

535
00:18:53,884 --> 00:18:56,284
But, again, I think that you've got the

536
00:18:56,284 --> 00:18:56,784
ability

537
00:18:57,404 --> 00:18:59,404
with, you know, having if if you have

538
00:18:59,404 --> 00:19:00,304
your own website

539
00:19:00,829 --> 00:19:03,470
and it's branded and the book follows the

540
00:19:03,470 --> 00:19:03,970
brand,

541
00:19:04,910 --> 00:19:06,210
you have this consistency

542
00:19:06,509 --> 00:19:07,170
and control

543
00:19:07,950 --> 00:19:08,450
from

544
00:19:09,150 --> 00:19:11,470
podcast to print. I think that's a kind

545
00:19:11,470 --> 00:19:12,369
of a cool

546
00:19:13,515 --> 00:19:15,595
term. We should we should we should make

547
00:19:15,595 --> 00:19:17,055
sure we use that more often.

548
00:19:17,674 --> 00:19:19,835
But Yeah. It's you have a website. It's

549
00:19:19,835 --> 00:19:21,055
probably gonna have your

550
00:19:21,434 --> 00:19:23,195
podcast on it. It might have blog posts.

551
00:19:23,195 --> 00:19:25,115
It might have other, you know, these are

552
00:19:25,115 --> 00:19:27,195
the services that we provide. This is what

553
00:19:27,195 --> 00:19:29,009
you can pay me for. That type of

554
00:19:29,009 --> 00:19:29,509
stuff,

555
00:19:30,210 --> 00:19:32,529
instead of a podcast website, and then a

556
00:19:32,529 --> 00:19:33,990
book website, and then

557
00:19:34,450 --> 00:19:36,070
a whatever website of

558
00:19:38,049 --> 00:19:39,670
some type of content that you do.

559
00:19:40,049 --> 00:19:42,105
I prefer to all just be on one.

560
00:19:42,265 --> 00:19:44,424
I'd rather have, like, a loaded up website

561
00:19:44,424 --> 00:19:46,125
than have to go to three different ones.

562
00:19:46,345 --> 00:19:48,025
You know, I truly believe there's a book

563
00:19:48,025 --> 00:19:49,625
in everyone, and it may not be a

564
00:19:49,625 --> 00:19:51,964
book that would be for consumption of

565
00:19:52,265 --> 00:19:54,365
thousands. You know, I did a biography.

566
00:19:54,664 --> 00:19:57,000
I did, like, a mini book for my

567
00:19:57,059 --> 00:19:59,859
grandparents in the history after like 20 some

568
00:19:59,859 --> 00:20:02,980
in hours of interviews about how they met,

569
00:20:02,980 --> 00:20:05,619
how they, you know, all these things that

570
00:20:05,619 --> 00:20:08,179
really would be lost over time. And I

571
00:20:08,179 --> 00:20:10,740
put that into it's not long. It's like

572
00:20:10,740 --> 00:20:11,720
twenty five pages,

573
00:20:12,055 --> 00:20:12,875
but it's basically

574
00:20:13,494 --> 00:20:15,815
more of a biography historical type thing. And

575
00:20:15,815 --> 00:20:17,654
we never published it, but it's available for

576
00:20:17,654 --> 00:20:19,815
the family. Yeah. It's a family book. Yeah.

577
00:20:19,815 --> 00:20:23,255
So everyone has a book in them. Mhmm.

578
00:20:23,255 --> 00:20:24,875
And I think every podcaster

579
00:20:25,494 --> 00:20:28,180
probably has two books in them. And there's

580
00:20:28,180 --> 00:20:30,100
there's lots of companies out there actually helping

581
00:20:30,100 --> 00:20:30,600
podcasters.

582
00:20:30,980 --> 00:20:33,059
My friend had a company send me an

583
00:20:33,059 --> 00:20:34,580
email the other day that said, hey, here's

584
00:20:34,580 --> 00:20:36,039
the first chapter of your book.

585
00:20:36,420 --> 00:20:38,740
And it was all chat GPT generated and

586
00:20:38,740 --> 00:20:39,640
I kind of giggled

587
00:20:39,964 --> 00:20:41,404
And I, you know, I kinda linked to

588
00:20:41,404 --> 00:20:43,484
my original book. I said, thank you, but

589
00:20:43,484 --> 00:20:45,265
no thank you. I don't need a robot

590
00:20:45,325 --> 00:20:47,664
writing my book or my biography.

591
00:20:48,365 --> 00:20:48,865
But,

592
00:20:49,325 --> 00:20:51,244
you know, I think they're again, everyone has

593
00:20:51,244 --> 00:20:53,244
a book in them. Just, you know, don't

594
00:20:53,244 --> 00:20:55,265
be don't be shy to try.

595
00:20:56,029 --> 00:20:58,109
It's the same as starting a podcast. Yeah.

596
00:20:58,109 --> 00:21:00,690
People are like the they say the podcast

597
00:21:00,990 --> 00:21:02,130
industry is oversaturated.

598
00:21:02,829 --> 00:21:04,289
You could say the same thing

599
00:21:04,589 --> 00:21:07,230
about books and writing. Yeah. And neither of

600
00:21:07,230 --> 00:21:09,169
them are. But it's awful

601
00:21:09,549 --> 00:21:12,765
nice to have that that printed paper and

602
00:21:12,765 --> 00:21:14,544
that smell, that fresh ink.

603
00:21:14,924 --> 00:21:16,605
There's just something about see your name on

604
00:21:16,605 --> 00:21:19,325
print? Yeah. It's fantastic. Yeah. You know? I've

605
00:21:19,325 --> 00:21:21,005
got a copy of it behind me. You

606
00:21:21,005 --> 00:21:22,065
can't see it,

607
00:21:22,365 --> 00:21:23,325
of course. But

608
00:21:24,019 --> 00:21:26,359
and I still have eight or nine,

609
00:21:26,740 --> 00:21:29,539
you know, original copies in a box. Everyone's

610
00:21:29,539 --> 00:21:31,379
thinking, what is that box? I open, oh,

611
00:21:31,379 --> 00:21:31,879
yeah.

612
00:21:32,259 --> 00:21:34,339
Yeah. So, you know, and, you know, who

613
00:21:34,339 --> 00:21:36,179
knows? Just a little piece of history. Yeah.

614
00:21:36,179 --> 00:21:38,179
Just a little. But get your book out

615
00:21:38,179 --> 00:21:39,240
there. Write a book.

616
00:21:40,085 --> 00:21:42,085
Alright. I think that wraps up this episode.

617
00:21:42,085 --> 00:21:43,845
Thanks for listening, everyone. Yeah. And if you've

618
00:21:43,845 --> 00:21:45,684
been podcasting a while, take a look at

619
00:21:45,684 --> 00:21:46,345
your content.

620
00:21:46,884 --> 00:21:49,285
You may be closer to writing a book

621
00:21:49,285 --> 00:21:50,105
than you think.

622
00:21:50,724 --> 00:21:53,125
And please don't forget to follow or subscribe

623
00:21:53,125 --> 00:21:55,279
to Podcast Insider for more ways to grow

624
00:21:55,279 --> 00:21:57,619
your show and repurpose your content with Blueberry.

625
00:21:57,839 --> 00:21:58,980
Thank you. Thank you.

626
00:21:59,359 --> 00:22:01,839
Thanks for joining us. Come back next week.

627
00:22:01,839 --> 00:22:05,359
And in the meantime, head to podcastinsider.com

628
00:22:05,359 --> 00:22:06,339
for more information.

629
00:22:06,880 --> 00:22:09,460
To subscribe, share, and read our show notes,

630
00:22:09,734 --> 00:22:11,815
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631
00:22:11,815 --> 00:22:12,795
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632
00:22:13,174 --> 00:22:17,194
can help you leverage your podcast, visit blueberry.com.

633
00:22:17,414 --> 00:22:20,855
That's Blueberry without the ease because we can't

634
00:22:20,855 --> 00:22:21,914
afford the ease.