The Rise of Niche Podcasts: Why Smaller Can Be Stronger – PCI 464

1
00:00:00,480 --> 00:00:03,120
Welcome to Podcast Insider. I'm Mike Dell, VP

2
00:00:03,120 --> 00:00:05,540
of customer relations here at Blueberry.

3
00:00:06,399 --> 00:00:08,500
And I'm Mackenzie Bennett, marketing specialist.

4
00:00:08,880 --> 00:00:11,359
Today, we're talking about why niche podcasts are

5
00:00:11,359 --> 00:00:13,199
dominating in 2025

6
00:00:13,199 --> 00:00:15,539
and most likely will in 2026.

7
00:00:15,994 --> 00:00:18,394
How independent creators can lean into what makes

8
00:00:18,394 --> 00:00:19,375
their show unique?

9
00:00:19,994 --> 00:00:22,015
Yeah. I always said that about podcasting

10
00:00:22,554 --> 00:00:24,015
in general is

11
00:00:24,795 --> 00:00:27,134
you could have a really small

12
00:00:28,234 --> 00:00:28,734
niche

13
00:00:29,239 --> 00:00:29,739
subject

14
00:00:30,199 --> 00:00:33,000
that only a few people or, you know,

15
00:00:33,000 --> 00:00:35,340
in the hundreds rather than the millions

16
00:00:36,439 --> 00:00:37,739
listen to. And

17
00:00:38,200 --> 00:00:40,280
and, you know, you can really get some

18
00:00:40,280 --> 00:00:42,679
traction with that. You know, the famous story

19
00:00:42,679 --> 00:00:45,274
we always talk about is the brain surgeon

20
00:00:45,274 --> 00:00:47,375
we had that did shows for brain surgeons.

21
00:00:47,755 --> 00:00:49,755
Okay. He might had a 100 people in

22
00:00:49,755 --> 00:00:50,494
his audience,

23
00:00:51,034 --> 00:00:53,135
but that was a powerful 100 people.

24
00:00:53,835 --> 00:00:56,315
Yeah. People that are interested in this topic

25
00:00:56,315 --> 00:00:58,975
for a reason and will actually tune in

26
00:00:59,299 --> 00:01:02,020
every week or however often you're publishing new

27
00:01:02,020 --> 00:01:02,520
episodes.

28
00:01:03,299 --> 00:01:06,019
You're listening to Podcast Insider hosted by Mike

29
00:01:06,019 --> 00:01:08,739
Dell, Dave Clements, and Mackenzie Bennett from the

30
00:01:08,739 --> 00:01:09,719
Blueberry team,

31
00:01:10,099 --> 00:01:13,060
bringing you weekly insights, advice, and insider tips

32
00:01:13,060 --> 00:01:15,284
and tricks to help you start, grow, and

33
00:01:15,284 --> 00:01:16,665
thrive through podcasting

34
00:01:17,204 --> 00:01:19,365
with all the support of your team here

35
00:01:19,365 --> 00:01:20,745
at Blueberry Podcasting.

36
00:01:21,125 --> 00:01:21,625
Welcome.

37
00:01:21,924 --> 00:01:23,145
Let's dive in.

38
00:01:23,605 --> 00:01:25,305
There's a lot that you can do,

39
00:01:25,685 --> 00:01:27,385
you know, with a niche podcast.

40
00:01:28,799 --> 00:01:31,519
But if if it's something that you're interested

41
00:01:31,519 --> 00:01:33,780
in, you're probably already part of that community.

42
00:01:33,920 --> 00:01:36,479
And if anything, you'd just be be growing

43
00:01:36,479 --> 00:01:36,979
one.

44
00:01:37,280 --> 00:01:38,879
Yeah. And, you know, and the other thing

45
00:01:38,879 --> 00:01:40,340
is, you know, you get

46
00:01:40,704 --> 00:01:41,204
listeners

47
00:01:41,825 --> 00:01:44,144
that that can teach you. And I found

48
00:01:44,144 --> 00:01:47,424
that in certain subjects that I've done shows

49
00:01:47,424 --> 00:01:49,424
about. You know? Again, I remember I'm the

50
00:01:49,424 --> 00:01:50,805
king of pod fade.

51
00:01:52,224 --> 00:01:53,665
But, you know, I I do a show

52
00:01:53,665 --> 00:01:55,530
about something I don't know that much about.

53
00:01:55,530 --> 00:01:57,129
And over the course of doing the show,

54
00:01:57,129 --> 00:01:59,609
my listeners teach me more about that subject,

55
00:01:59,609 --> 00:02:01,689
but with their feedback, and you get more

56
00:02:01,689 --> 00:02:04,030
feedback in a really niche space.

57
00:02:05,049 --> 00:02:07,709
It's you know, it it is pretty incredible

58
00:02:07,930 --> 00:02:08,590
at times.

59
00:02:09,314 --> 00:02:10,995
Like, you know, I'm doing a a new

60
00:02:10,995 --> 00:02:11,495
show.

61
00:02:11,794 --> 00:02:12,775
Imagine that.

62
00:02:13,794 --> 00:02:16,435
And I'm getting more feedback on that new

63
00:02:16,435 --> 00:02:18,275
show than I ever got on my main

64
00:02:18,275 --> 00:02:18,775
show,

65
00:02:19,314 --> 00:02:21,969
and it's because it's a subject and you

66
00:02:21,969 --> 00:02:23,590
know, or otherwise known as hyperlocal.

67
00:02:23,889 --> 00:02:25,110
That's another buzzword

68
00:02:25,489 --> 00:02:27,009
a lot of people are throwing around, but

69
00:02:27,009 --> 00:02:28,709
I I think it applies to

70
00:02:29,250 --> 00:02:31,810
small niches as well as, you know, something

71
00:02:31,810 --> 00:02:33,030
that's really hyperlocal

72
00:02:33,489 --> 00:02:34,469
where you live.

73
00:02:35,305 --> 00:02:35,805
Yeah.

74
00:02:36,105 --> 00:02:38,105
You know, or, you know, one of the

75
00:02:38,105 --> 00:02:38,844
more famous

76
00:02:39,465 --> 00:02:41,625
podcasts out there that I I would call

77
00:02:41,625 --> 00:02:42,125
hyperlocal

78
00:02:42,585 --> 00:02:43,485
except for

79
00:02:43,784 --> 00:02:46,425
the people don't live where they're talking about.

80
00:02:46,425 --> 00:02:48,365
It's a Las Vegas podcast.

81
00:02:49,010 --> 00:02:50,930
They talk about, you know, being a tourist

82
00:02:50,930 --> 00:02:53,090
in Las Vegas even though they live in

83
00:02:53,090 --> 00:02:53,590
Minnesota.

84
00:02:54,210 --> 00:02:56,689
But Right. Right. Well, I think the you

85
00:02:56,689 --> 00:02:57,189
know,

86
00:02:57,810 --> 00:02:59,969
everyone does kinda wanna be a tourist in

87
00:02:59,969 --> 00:03:00,469
Vegas,

88
00:03:01,284 --> 00:03:02,884
you know, once maybe in their life, and

89
00:03:02,884 --> 00:03:04,004
then they're like, oh, I never need to

90
00:03:04,004 --> 00:03:05,145
go back ever again.

91
00:03:05,444 --> 00:03:07,525
I I lived there I lived there once,

92
00:03:07,525 --> 00:03:08,025
so

93
00:03:09,205 --> 00:03:12,025
I'm okay with not going there very often.

94
00:03:13,125 --> 00:03:13,625
But,

95
00:03:14,004 --> 00:03:14,504
overall,

96
00:03:14,884 --> 00:03:15,384
the

97
00:03:15,879 --> 00:03:17,419
the niche will

98
00:03:17,960 --> 00:03:20,439
lead to what is also a buzzword is

99
00:03:20,439 --> 00:03:21,900
more qualified listeners,

100
00:03:22,199 --> 00:03:24,060
AKA someone who is,

101
00:03:24,840 --> 00:03:27,900
you know, very interested in this, is potentially

102
00:03:28,040 --> 00:03:30,680
already knowledgeable about this, or is just diving

103
00:03:30,680 --> 00:03:31,664
in. And then they're like,

104
00:03:32,224 --> 00:03:34,884
let me let me go all in on

105
00:03:35,104 --> 00:03:36,084
this new thing

106
00:03:36,384 --> 00:03:37,984
and learn all about it. So they're gonna

107
00:03:37,984 --> 00:03:39,984
go find your show. Something like that. It

108
00:03:39,984 --> 00:03:41,444
also means there's probably

109
00:03:42,544 --> 00:03:44,305
less shows that are talking about the exact

110
00:03:44,305 --> 00:03:46,484
same thing. So you are kinda beating out

111
00:03:46,930 --> 00:03:48,550
the competition in that sense.

112
00:03:48,849 --> 00:03:50,930
Yeah. But, also, you know, people that are

113
00:03:50,930 --> 00:03:53,730
interested in a particular subject are gonna listen

114
00:03:53,730 --> 00:03:55,810
to more than one podcast. So it may

115
00:03:55,810 --> 00:03:58,610
not even be competition, but it'll throw you

116
00:03:58,610 --> 00:04:00,389
in the ring in that niche,

117
00:04:01,855 --> 00:04:03,694
Definitely. And you'll get, you know, you'll get

118
00:04:03,694 --> 00:04:05,715
some definite user engagement

119
00:04:06,094 --> 00:04:07,775
on a niche podcast. You know, if you're

120
00:04:07,775 --> 00:04:09,955
trying to do a show for everybody,

121
00:04:10,735 --> 00:04:12,915
you're probably not gonna get a lot of

122
00:04:13,770 --> 00:04:14,509
of feedback.

123
00:04:14,810 --> 00:04:16,170
But if you're doing a show you know,

124
00:04:16,170 --> 00:04:18,009
like, we do a show about podcasting, and

125
00:04:18,009 --> 00:04:19,069
we get some feedback

126
00:04:19,529 --> 00:04:22,430
about podcasting. And we're a niche show here

127
00:04:22,810 --> 00:04:23,949
if you think about it.

128
00:04:24,649 --> 00:04:26,029
Yeah. We definitely are.

129
00:04:26,334 --> 00:04:27,634
Yeah. You know, podcasting

130
00:04:28,014 --> 00:04:28,914
about podcasting.

131
00:04:30,014 --> 00:04:32,254
Something something's not quite right about that, is

132
00:04:32,254 --> 00:04:35,854
there? It doesn't necessarily feel niche to us

133
00:04:35,854 --> 00:04:38,354
probably because, you know, we work in podcasting,

134
00:04:38,414 --> 00:04:40,675
so it's not exactly a niche. And it's

135
00:04:41,199 --> 00:04:43,360
it's just because that world. Yeah. We yeah.

136
00:04:43,360 --> 00:04:45,120
Exactly. We live in that world.

137
00:04:45,439 --> 00:04:47,199
So it doesn't feel that way to us.

138
00:04:47,199 --> 00:04:48,819
But if I told

139
00:04:49,120 --> 00:04:50,740
my friends to listen to

140
00:04:51,199 --> 00:04:54,159
this podcast about podcasting, they'd be like, that's

141
00:04:54,159 --> 00:04:56,240
a little a little too much for me.

142
00:04:56,240 --> 00:04:56,714
Thanks.

143
00:04:57,115 --> 00:04:58,394
But they're like Yeah. If I wanna learn

144
00:04:58,394 --> 00:05:00,875
about podcasting, I'll just ask you. It's definitely

145
00:05:00,875 --> 00:05:02,794
not for everybody. You know, the the old

146
00:05:02,794 --> 00:05:05,354
saying is a podcast for everybody is a

147
00:05:05,354 --> 00:05:06,574
podcast for nobody.

148
00:05:07,115 --> 00:05:08,254
Yes. Very true.

149
00:05:09,354 --> 00:05:10,875
That has not changed. I don't see that

150
00:05:10,875 --> 00:05:12,175
changing anytime soon.

151
00:05:12,479 --> 00:05:14,399
No. No. For sure. And, you know, and

152
00:05:14,399 --> 00:05:15,459
you can monetize

153
00:05:16,079 --> 00:05:19,120
the little audience, a small audience. You know?

154
00:05:19,120 --> 00:05:21,519
Very doable. And and, you know, it doesn't

155
00:05:21,519 --> 00:05:22,579
have to be the traditional

156
00:05:22,879 --> 00:05:25,680
CPM advertising and all that stuff. There's lots

157
00:05:25,680 --> 00:05:27,545
of other ways to do it. You know,

158
00:05:27,545 --> 00:05:30,285
you could do affiliate marketing in your niche.

159
00:05:31,464 --> 00:05:32,764
You know, you could sell memberships,

160
00:05:33,384 --> 00:05:35,165
you know, or in our case,

161
00:05:35,545 --> 00:05:36,045
premium

162
00:05:36,504 --> 00:05:37,004
podcasting.

163
00:05:37,464 --> 00:05:39,084
Or you could do Apple subscriptions,

164
00:05:39,944 --> 00:05:41,680
you know, for, hey. You know, if you

165
00:05:41,680 --> 00:05:42,659
want this show

166
00:05:43,360 --> 00:05:45,539
ten days early, here you go. You know,

167
00:05:45,599 --> 00:05:47,860
sign up for this or whatever the

168
00:05:48,240 --> 00:05:48,740
the,

169
00:05:49,519 --> 00:05:51,439
you know, or you do Patreon and or,

170
00:05:51,439 --> 00:05:53,439
you know, there's a bunch of play things

171
00:05:53,439 --> 00:05:54,180
you can do

172
00:05:54,694 --> 00:05:56,615
in a small niche that you might not

173
00:05:56,615 --> 00:05:58,634
necessarily be able to do in a large,

174
00:05:59,095 --> 00:06:00,875
you know, a a more broad

175
00:06:01,334 --> 00:06:01,834
show.

176
00:06:02,535 --> 00:06:04,875
Especially with the courses. If you're doing something

177
00:06:05,014 --> 00:06:05,754
super niche,

178
00:06:06,774 --> 00:06:09,449
that you're you're trying to, you know, make

179
00:06:09,449 --> 00:06:13,209
more people knowledgeable about, a course goes great

180
00:06:13,209 --> 00:06:15,230
with that, where it's like, hey.

181
00:06:16,410 --> 00:06:17,310
Buy this course,

182
00:06:18,329 --> 00:06:20,250
that will lead you through it, but, also,

183
00:06:20,250 --> 00:06:23,245
here's our podcast that is gonna give you

184
00:06:23,245 --> 00:06:25,084
even more detail of something that you might

185
00:06:25,084 --> 00:06:26,845
need. I I feel like it's something that,

186
00:06:27,725 --> 00:06:29,644
you know, very similar to the brain surgeon.

187
00:06:29,644 --> 00:06:31,725
I remember when my friends were in med

188
00:06:31,725 --> 00:06:32,225
school,

189
00:06:32,685 --> 00:06:34,384
their lessons were a podcast.

190
00:06:34,845 --> 00:06:35,824
Yeah. So

191
00:06:36,759 --> 00:06:37,899
very, very

192
00:06:38,360 --> 00:06:39,100
much doable

193
00:06:39,720 --> 00:06:41,720
in in a lot of different ways. An

194
00:06:41,720 --> 00:06:42,860
affiliate, of course,

195
00:06:43,720 --> 00:06:45,800
you can do that with Blueberry too. Whether

196
00:06:45,800 --> 00:06:47,019
or not you are,

197
00:06:47,479 --> 00:06:48,139
you know,

198
00:06:48,514 --> 00:06:50,595
a podcaster or not, if you have a

199
00:06:50,595 --> 00:06:51,654
niche that is

200
00:06:52,274 --> 00:06:53,634
not even something that you wanna do a

201
00:06:53,634 --> 00:06:55,095
podcast about, you can still

202
00:06:56,274 --> 00:06:57,574
be an affiliate to

203
00:06:58,274 --> 00:06:59,415
to your entire audience.

204
00:06:59,954 --> 00:07:01,654
Yep. Yeah. And then, you know, that

205
00:07:02,250 --> 00:07:04,509
that gives me an idea, the course thing.

206
00:07:04,650 --> 00:07:05,770
You know, we should we should have a

207
00:07:05,770 --> 00:07:07,069
course on how to podcast.

208
00:07:07,449 --> 00:07:09,949
So ridiculous. No. We tried that.

209
00:07:11,770 --> 00:07:14,509
Yeah. Just having high value conversations

210
00:07:15,370 --> 00:07:16,750
and, you know, with

211
00:07:17,095 --> 00:07:19,495
an audience that you know is going to

212
00:07:19,495 --> 00:07:21,574
make you know, if you wanted to do

213
00:07:21,574 --> 00:07:22,074
advertising

214
00:07:22,454 --> 00:07:25,175
or or brand deals or anything like that

215
00:07:25,175 --> 00:07:26,074
or partnerships

216
00:07:26,454 --> 00:07:26,954
with

217
00:07:27,254 --> 00:07:29,910
with other brands and, you know, I think,

218
00:07:30,209 --> 00:07:32,529
was it Glenn has that show called Horses

219
00:07:32,529 --> 00:07:34,129
in the Morning, and that, you know, horses

220
00:07:34,129 --> 00:07:35,810
are kind of a small niche, maybe a

221
00:07:35,810 --> 00:07:37,730
little bigger than what I would call a

222
00:07:37,730 --> 00:07:38,550
small niche.

223
00:07:39,009 --> 00:07:41,490
But he he has all kinds of,

224
00:07:42,144 --> 00:07:44,464
sponsors. They're not even advertisers, and, you know,

225
00:07:44,464 --> 00:07:46,464
they come on the show and, you know,

226
00:07:46,464 --> 00:07:49,024
they pay for, you know, placement, basically, but

227
00:07:49,024 --> 00:07:51,104
it's more of a conversation. So you could

228
00:07:51,104 --> 00:07:53,044
probably pull that off in some niches,

229
00:07:54,305 --> 00:07:55,284
you know, that would

230
00:07:55,990 --> 00:07:56,649
make it,

231
00:07:57,189 --> 00:07:59,910
you know, less like a commercial or an

232
00:07:59,910 --> 00:08:02,550
ad and more like, hey. I use this,

233
00:08:02,550 --> 00:08:04,229
and this is cool, and here's the people

234
00:08:04,229 --> 00:08:06,229
that are behind it, and, you know, that

235
00:08:06,229 --> 00:08:09,110
kind of thing. So Yeah. It's also really

236
00:08:09,110 --> 00:08:11,134
good for people who are, you know, talking

237
00:08:11,134 --> 00:08:13,074
about any type of specific product.

238
00:08:13,375 --> 00:08:13,875
That

239
00:08:14,254 --> 00:08:16,975
is absolutely something that companies will do is

240
00:08:16,975 --> 00:08:20,115
send you a product that you've said before

241
00:08:20,254 --> 00:08:22,675
many times that you use and really like.

242
00:08:23,854 --> 00:08:24,914
They'll, you know,

243
00:08:25,419 --> 00:08:27,419
send you that or send you some for,

244
00:08:27,419 --> 00:08:29,919
like, a giveaway for your own listeners.

245
00:08:31,099 --> 00:08:31,599
It's

246
00:08:32,539 --> 00:08:34,000
it happens quite a lot.

247
00:08:35,179 --> 00:08:37,100
Yep. That yeah. For sure. I used to

248
00:08:37,100 --> 00:08:39,179
get stuff, you know, and I was doing

249
00:08:39,179 --> 00:08:40,399
a a geek show.

250
00:08:41,154 --> 00:08:43,075
I would get to like, I got the

251
00:08:43,075 --> 00:08:46,035
first Chromebook from from Google. Mhmm. They just

252
00:08:46,035 --> 00:08:47,794
literally sent it out of the blue. Here.

253
00:08:47,794 --> 00:08:48,934
Try this thing out.

254
00:08:49,315 --> 00:08:49,815
And,

255
00:08:50,674 --> 00:08:51,254
you know,

256
00:08:51,794 --> 00:08:53,794
you get those kinda opportunities. It might not

257
00:08:53,794 --> 00:08:55,200
make you a whole lot of money, but,

258
00:08:55,440 --> 00:08:56,980
hey. You may get to play with some

259
00:08:57,200 --> 00:08:59,059
interesting products in your niche,

260
00:09:00,000 --> 00:09:02,399
if companies find you and, you know, they

261
00:09:02,399 --> 00:09:04,480
may not even advertise. Hey. Do a review

262
00:09:04,480 --> 00:09:06,160
on this, and here here's the thing, and

263
00:09:06,160 --> 00:09:08,595
you can keep it. Yeah. Exactly. And, you

264
00:09:08,595 --> 00:09:10,375
know, it it doesn't have to be,

265
00:09:12,274 --> 00:09:15,075
a sponsor. It really can just be that

266
00:09:15,075 --> 00:09:18,195
thing. Yeah. You're saving money somehow. Yeah. In

267
00:09:18,195 --> 00:09:19,955
Google, in their letter, when they sent me

268
00:09:19,955 --> 00:09:21,894
that Chromebook, it was a long time ago.

269
00:09:22,595 --> 00:09:23,009
But,

270
00:09:23,410 --> 00:09:25,009
when in the letter, they said, yep. You

271
00:09:25,009 --> 00:09:27,090
know, please, if you want to review it,

272
00:09:27,090 --> 00:09:28,929
and, we don't even care if it's a

273
00:09:28,929 --> 00:09:31,410
positive or a negative review. Just review it.

274
00:09:31,410 --> 00:09:33,410
Talk about it. You know? And I did.

275
00:09:33,410 --> 00:09:34,389
And, actually,

276
00:09:34,769 --> 00:09:36,290
believe it or not, I think that thing

277
00:09:36,290 --> 00:09:38,129
has gotta be 15 years old and it

278
00:09:38,129 --> 00:09:38,870
still runs.

279
00:09:39,865 --> 00:09:42,345
Now I But it still runs. Yeah. I

280
00:09:42,345 --> 00:09:45,065
don't remember when those came out exactly, but,

281
00:09:45,865 --> 00:09:47,084
A long time ago.

282
00:09:47,704 --> 00:09:48,204
Yeah.

283
00:09:48,745 --> 00:09:50,764
But Sometime in the realm of podcasting.

284
00:09:51,309 --> 00:09:53,629
Yeah. Yeah. It was, you know, it was

285
00:09:53,629 --> 00:09:55,309
it was back in a few days. Anyway,

286
00:09:55,309 --> 00:09:56,930
yeah, not enough of that.

287
00:09:59,070 --> 00:10:01,250
I'm stuck I'm stuck in the past sometimes,

288
00:10:01,309 --> 00:10:02,769
so sorry about that.

289
00:10:06,504 --> 00:10:07,004
Well,

290
00:10:07,544 --> 00:10:09,725
if you think that your show

291
00:10:10,424 --> 00:10:12,745
is, you know, too small and that you

292
00:10:12,745 --> 00:10:15,384
don't have enough listeners or that it's just

293
00:10:15,384 --> 00:10:17,785
a little too weird and no one's gonna

294
00:10:17,785 --> 00:10:18,285
listen,

295
00:10:19,279 --> 00:10:20,879
I would say just do it anyway. I

296
00:10:20,879 --> 00:10:22,720
remember years ago at a conference, I was

297
00:10:22,720 --> 00:10:23,699
speaking to someone

298
00:10:24,639 --> 00:10:27,220
that had a podcast about PEZ dispensers.

299
00:10:28,399 --> 00:10:30,639
Like, that was it. Yeah. Their show was

300
00:10:30,639 --> 00:10:31,139
just

301
00:10:31,600 --> 00:10:34,419
reviewing and talking about, like, you know,

302
00:10:34,894 --> 00:10:35,715
new releases.

303
00:10:36,735 --> 00:10:39,235
I like, old ones from, you know,

304
00:10:39,535 --> 00:10:41,634
forty year forty, fifty years ago.

305
00:10:42,095 --> 00:10:43,934
And I was just standing there, like, this

306
00:10:43,934 --> 00:10:44,434
is

307
00:10:45,375 --> 00:10:45,875
something,

308
00:10:46,495 --> 00:10:46,894
I have

309
00:10:48,639 --> 00:10:50,480
I don't think about on a day to

310
00:10:50,480 --> 00:10:53,220
day basis. However, this is someone's podcast.

311
00:10:53,840 --> 00:10:55,440
Yeah. And if you can think of a

312
00:10:55,440 --> 00:10:58,500
subject, chances are there's at least one podcast

313
00:10:58,559 --> 00:11:01,200
about it. Yeah. And if there's not, there

314
00:11:01,200 --> 00:11:03,375
you go. There's where you you you make

315
00:11:03,375 --> 00:11:04,434
your niche podcast.

316
00:11:05,774 --> 00:11:07,855
If you're interested in that subject, of course.

317
00:11:07,855 --> 00:11:09,934
But, you know, as dispenser, how much can

318
00:11:09,934 --> 00:11:11,695
you say about that? I guess I don't

319
00:11:11,695 --> 00:11:12,995
know. But I should listen.

320
00:11:13,375 --> 00:11:15,375
I spoke to them for quite a while,

321
00:11:15,375 --> 00:11:16,254
and they said

322
00:11:17,054 --> 00:11:18,899
I I just remember coming away from that

323
00:11:18,899 --> 00:11:20,980
conversation learning that there is a lot of

324
00:11:20,980 --> 00:11:23,000
drama in the Pez dispenser community

325
00:11:23,779 --> 00:11:26,259
of people collecting them and selling them on

326
00:11:26,259 --> 00:11:28,179
eBay and all these things. And I was

327
00:11:28,179 --> 00:11:29,860
like, this is something I never would have

328
00:11:29,860 --> 00:11:30,600
known about.

329
00:11:31,004 --> 00:11:33,245
This is fun. Yeah. There's a lot of

330
00:11:33,245 --> 00:11:33,745
Disney

331
00:11:34,045 --> 00:11:34,545
podcasts.

332
00:11:35,325 --> 00:11:37,404
You notice that? A lot of them talk

333
00:11:37,565 --> 00:11:39,725
you know, there's something they don't or they

334
00:11:39,725 --> 00:11:42,524
talk about the Disney World or Disneyland or

335
00:11:42,524 --> 00:11:44,605
both. They they, like, tell you how to

336
00:11:44,605 --> 00:11:46,649
plan your trip, and they're like, here's the

337
00:11:46,649 --> 00:11:49,290
Disney insider secrets and stuff like that. Yeah.

338
00:11:49,290 --> 00:11:49,790
It's

339
00:11:50,570 --> 00:11:52,410
And I think we have several of those

340
00:11:52,410 --> 00:11:54,269
shows on our platform, I think.

341
00:11:55,529 --> 00:11:58,044
You know, we got RV shows. You know?

342
00:11:58,105 --> 00:12:00,105
There's only a subset of people that'd be

343
00:12:00,105 --> 00:12:02,584
interested in living in an RV, and, you

344
00:12:02,584 --> 00:12:05,084
know, there you go. There's another niche.

345
00:12:05,784 --> 00:12:07,865
But Yeah. I mean, for the hyperlocal one,

346
00:12:07,865 --> 00:12:09,804
I've listened to a podcast,

347
00:12:10,829 --> 00:12:12,209
like a Columbus podcast

348
00:12:12,669 --> 00:12:14,450
a handful of times here, and

349
00:12:15,149 --> 00:12:16,289
I'm like, this is,

350
00:12:17,470 --> 00:12:18,129
you know,

351
00:12:18,589 --> 00:12:20,269
something that I didn't know about my own

352
00:12:20,269 --> 00:12:22,829
city that is a mile away. Yep. I

353
00:12:22,829 --> 00:12:24,909
do I do one now, you know, for

354
00:12:24,909 --> 00:12:25,889
Traverse City.

355
00:12:26,325 --> 00:12:26,825
And,

356
00:12:27,445 --> 00:12:30,184
you know, it's pretty niche, obviously. You know?

357
00:12:30,245 --> 00:12:31,764
I guess I I guess I could get

358
00:12:31,764 --> 00:12:34,004
some tourist people that wanna listen to it

359
00:12:34,004 --> 00:12:34,745
too, but,

360
00:12:35,045 --> 00:12:35,605
you know, it

361
00:12:36,804 --> 00:12:38,804
but, you know, we're a small town in

362
00:12:38,804 --> 00:12:39,945
Michigan, whatever.

363
00:12:40,325 --> 00:12:42,629
And, you know, the feedback I get on

364
00:12:42,629 --> 00:12:43,370
that show

365
00:12:43,830 --> 00:12:45,350
I mean, I've only been doing it a

366
00:12:45,350 --> 00:12:46,809
couple weeks. And,

367
00:12:47,190 --> 00:12:49,210
I mean, I I get more email

368
00:12:49,910 --> 00:12:52,710
from episodes of that than I have, you

369
00:12:52,710 --> 00:12:54,790
know, the whole time I've been doing my

370
00:12:54,790 --> 00:12:55,529
other show.

371
00:12:56,125 --> 00:12:56,625
It's

372
00:12:57,245 --> 00:12:57,745
amazing.

373
00:12:58,524 --> 00:12:59,485
Yes. Yeah. You,

374
00:13:00,605 --> 00:13:02,845
you got someone's attention, and they're getting other

375
00:13:02,845 --> 00:13:05,245
people's attention. That's for sure. Yeah. Yeah. Something

376
00:13:05,245 --> 00:13:06,225
like that's word-of-mouth.

377
00:13:06,605 --> 00:13:09,184
It's funny. I had one listener

378
00:13:09,870 --> 00:13:12,190
email me. He says, he says, you got

379
00:13:12,190 --> 00:13:14,450
competition, and it's there's another daily

380
00:13:15,149 --> 00:13:19,889
Traverse City show Yeah. Here, and it's 100%

381
00:13:19,950 --> 00:13:20,450
AI.

382
00:13:21,629 --> 00:13:23,634
He says he's like, yeah. You don't have

383
00:13:23,634 --> 00:13:24,855
any real competition.

384
00:13:25,875 --> 00:13:29,154
So So is is the voice AI with,

385
00:13:29,154 --> 00:13:30,215
like, a script?

386
00:13:30,754 --> 00:13:31,254
Everything's

387
00:13:31,555 --> 00:13:33,715
AI. I mean, it I think the AI

388
00:13:33,715 --> 00:13:35,254
even generates a script.

389
00:13:35,740 --> 00:13:38,240
You know? I I so it's it's interesting.

390
00:13:39,100 --> 00:13:41,899
I've listened to it. It's it it's got

391
00:13:41,899 --> 00:13:43,679
good information in it. But

392
00:13:44,299 --> 00:13:45,899
That would not be a show for me.

393
00:13:45,899 --> 00:13:47,179
I I I, you know, I wanna listen

394
00:13:47,179 --> 00:13:49,040
to people, not not the AI.

395
00:13:50,225 --> 00:13:52,704
You know? Not that against AI. AI is

396
00:13:52,704 --> 00:13:54,544
good at what it's good at. But it

397
00:13:54,704 --> 00:13:58,245
yet, it's it's not good for content creation

398
00:13:58,945 --> 00:13:59,445
completely.

399
00:14:00,304 --> 00:14:02,704
And, also, AI is only as good as,

400
00:14:02,704 --> 00:14:05,279
like, you make it be sometimes. Yeah. You

401
00:14:05,279 --> 00:14:07,039
know, the first thing that AI spits out

402
00:14:07,039 --> 00:14:07,539
is

403
00:14:08,240 --> 00:14:09,059
not always

404
00:14:09,679 --> 00:14:10,419
the smartest.

405
00:14:10,960 --> 00:14:11,460
Yeah.

406
00:14:11,839 --> 00:14:14,399
You you cannot solely rely on it. It

407
00:14:14,399 --> 00:14:14,879
is a

408
00:14:15,855 --> 00:14:16,754
it's a baby.

409
00:14:17,134 --> 00:14:19,695
Yep. It's a giant foot baby right now,

410
00:14:19,695 --> 00:14:20,595
but it's still

411
00:14:21,134 --> 00:14:22,195
in its infancy.

412
00:14:22,815 --> 00:14:24,654
Yep. So I got a question for you.

413
00:14:24,654 --> 00:14:27,134
You're the marketing specialist. How would I get

414
00:14:27,134 --> 00:14:29,875
the word out about my niche podcast?

415
00:14:31,129 --> 00:14:32,970
That is where you,

416
00:14:33,929 --> 00:14:36,750
you tap into the community that already exists.

417
00:14:37,850 --> 00:14:39,950
You know, you can make sure that you're

418
00:14:40,250 --> 00:14:40,750
participating

419
00:14:41,210 --> 00:14:41,870
in those

420
00:14:42,945 --> 00:14:45,665
platforms on social media already. You're not just

421
00:14:45,665 --> 00:14:48,304
shoving a new show down their throat saying,

422
00:14:48,304 --> 00:14:49,684
here, go listen to this.

423
00:14:50,225 --> 00:14:52,144
You gotta you gotta prove yourself a little

424
00:14:52,144 --> 00:14:53,904
bit before then, and that is just kind

425
00:14:53,904 --> 00:14:55,504
of the world that we live in nowadays

426
00:14:55,504 --> 00:14:58,320
because everything is an ad. Yeah. And, we're

427
00:14:58,320 --> 00:14:59,700
all just overlooking it.

428
00:15:00,320 --> 00:15:00,820
So

429
00:15:01,200 --> 00:15:02,899
I would say definitely that,

430
00:15:04,399 --> 00:15:06,559
you know, just just share the word on

431
00:15:06,559 --> 00:15:08,559
whatever social platforms you're on, but make a

432
00:15:08,559 --> 00:15:10,579
presence for yourself before that.

433
00:15:11,335 --> 00:15:13,414
Yeah. What I've always said in the past

434
00:15:13,414 --> 00:15:14,695
is, you know, if you're gonna get on

435
00:15:14,695 --> 00:15:17,195
an online community about your niche

436
00:15:17,654 --> 00:15:19,654
to promote the fact you have a podcast,

437
00:15:19,654 --> 00:15:22,075
go in there and be useful first. Yes.

438
00:15:22,134 --> 00:15:24,294
You let them know you and then say,

439
00:15:24,294 --> 00:15:25,660
you know and and then, you know, someone

440
00:15:25,660 --> 00:15:27,500
asked a question about a certain subject and

441
00:15:27,500 --> 00:15:29,180
you had an episode about it, you say,

442
00:15:29,180 --> 00:15:30,080
hey. You know,

443
00:15:30,620 --> 00:15:32,700
I did an episode about this and check

444
00:15:32,700 --> 00:15:34,379
it out. You know, something like that. Don't

445
00:15:34,379 --> 00:15:36,220
just come into a group brand new and

446
00:15:36,220 --> 00:15:38,139
say, hey. I got a podcast. Listen to

447
00:15:38,139 --> 00:15:40,560
it. You know? That just doesn't work.

448
00:15:40,914 --> 00:15:43,975
The useful. That's that's the important part. Yeah.

449
00:15:44,195 --> 00:15:46,554
Yeah. Don't don't be a a spammer. Be

450
00:15:46,554 --> 00:15:47,575
a use useful

451
00:15:48,195 --> 00:15:49,735
participant in the community.

452
00:15:50,355 --> 00:15:51,894
Yeah. I'd say do that.

453
00:15:52,754 --> 00:15:55,394
If there are other shows that are somewhat

454
00:15:55,394 --> 00:15:57,700
in your niche, you know, you can always

455
00:15:57,700 --> 00:15:58,600
try the

456
00:15:59,300 --> 00:16:00,519
the advert the

457
00:16:01,300 --> 00:16:03,460
Promo swap. Advertisement at the beginning. Yeah. The

458
00:16:03,460 --> 00:16:04,360
promo swap.

459
00:16:05,379 --> 00:16:07,000
That one's easy enough to do.

460
00:16:07,779 --> 00:16:09,860
Or even a feed drop. I've I've done

461
00:16:09,860 --> 00:16:12,045
that before where you put one of your

462
00:16:12,045 --> 00:16:14,045
episodes in somebody else's feed, and you put

463
00:16:14,045 --> 00:16:15,184
one of theirs in yours.

464
00:16:15,565 --> 00:16:18,125
Yeah. Not done a lot lately, but you

465
00:16:18,125 --> 00:16:20,445
know? It it definitely still happens with the

466
00:16:20,445 --> 00:16:22,684
bigger networks. Like, NPR will do it. Wondery

467
00:16:22,684 --> 00:16:23,504
will do it.

468
00:16:24,299 --> 00:16:27,259
I would assume Barstool does it. Like, it's

469
00:16:27,340 --> 00:16:28,860
they're gonna do it for their own shows.

470
00:16:28,860 --> 00:16:29,360
Absolutely.

471
00:16:30,220 --> 00:16:31,360
So that one's easy.

472
00:16:31,820 --> 00:16:32,320
And,

473
00:16:32,940 --> 00:16:34,399
you're never gonna beat word-of-mouth.

474
00:16:35,660 --> 00:16:38,365
You're really not. Word-of-mouth, you know, especially with

475
00:16:38,365 --> 00:16:41,565
the hyperlocal. It's, it's so this showed to,

476
00:16:41,565 --> 00:16:43,745
you know, they talked about the weather today.

477
00:16:44,045 --> 00:16:45,345
Mhmm. You know, whatever.

478
00:16:46,125 --> 00:16:48,809
Reach out to the existing platforms, like, in

479
00:16:48,809 --> 00:16:50,350
that niche as well.

480
00:16:50,809 --> 00:16:53,049
You know, like, I think one of the

481
00:16:53,049 --> 00:16:56,029
Columbus podcasts that I found was because

482
00:16:56,970 --> 00:16:57,950
they were tagged

483
00:16:58,330 --> 00:17:01,049
in a Columbus account that I already follow

484
00:17:01,049 --> 00:17:01,629
on Instagram.

485
00:17:02,595 --> 00:17:04,315
And they were like, hey. There's this new

486
00:17:04,315 --> 00:17:07,015
podcast. Give it a listen. You know? Otherwise,

487
00:17:07,075 --> 00:17:08,055
I I don't know

488
00:17:08,755 --> 00:17:10,055
if I would've found it.

489
00:17:10,434 --> 00:17:10,934
Right.

490
00:17:12,515 --> 00:17:13,234
Yeah. It's,

491
00:17:13,795 --> 00:17:15,015
like I said, it you know,

492
00:17:15,529 --> 00:17:16,509
just be creative.

493
00:17:17,049 --> 00:17:19,289
Again, you know, be useful, be in the

494
00:17:19,289 --> 00:17:19,789
community,

495
00:17:21,049 --> 00:17:21,950
of your niche.

496
00:17:23,369 --> 00:17:24,829
You know, don't don't do,

497
00:17:26,250 --> 00:17:27,835
what do they call it? Clickbait

498
00:17:28,134 --> 00:17:30,075
eat topics, you know, or clickbaity

499
00:17:30,375 --> 00:17:30,875
titles

500
00:17:31,815 --> 00:17:33,654
in your show. Yeah. Yeah. You see that

501
00:17:33,654 --> 00:17:34,934
on YouTube a lot more than you do

502
00:17:34,934 --> 00:17:37,115
in podcasting. You know? But,

503
00:17:37,575 --> 00:17:40,055
you know, it can happen in podcasting as

504
00:17:40,055 --> 00:17:42,779
well. And and, you know, if if if

505
00:17:42,779 --> 00:17:45,100
it's in your title, talk about that thing.

506
00:17:45,100 --> 00:17:46,160
Don't talk about

507
00:17:46,779 --> 00:17:47,840
10 other things.

508
00:17:48,859 --> 00:17:51,259
I think that's totally a side thing from

509
00:17:51,259 --> 00:17:51,900
marketing. But

510
00:17:53,019 --> 00:17:54,700
No. But that is part of what I

511
00:17:54,700 --> 00:17:56,619
was saying before. Like, everything is an ad

512
00:17:56,619 --> 00:17:57,759
nowadays, so

513
00:17:58,804 --> 00:17:59,304
don't

514
00:17:59,605 --> 00:18:01,304
don't rub people the wrong

515
00:18:01,605 --> 00:18:03,525
way. Because if you are and you're trying

516
00:18:03,525 --> 00:18:04,025
to,

517
00:18:04,724 --> 00:18:07,045
you know, kinda rage bait them a little

518
00:18:07,045 --> 00:18:10,644
bit Mhmm. There that's gonna backfire on you.

519
00:18:10,644 --> 00:18:12,325
We're just kind of in that age right

520
00:18:12,325 --> 00:18:14,265
now where that's not really gonna work.

521
00:18:14,859 --> 00:18:17,259
Yep. And, you know, the ads. Oh my

522
00:18:17,259 --> 00:18:17,759
gosh.

523
00:18:18,460 --> 00:18:22,059
I get so frustrated with Cannot escape them.

524
00:18:22,059 --> 00:18:24,859
Yeah. Ill ill placed ads too. You know?

525
00:18:24,859 --> 00:18:28,460
It's like, you know, you're you're listening to

526
00:18:28,460 --> 00:18:29,599
a show about

527
00:18:31,095 --> 00:18:32,154
whatever, fishing,

528
00:18:32,855 --> 00:18:34,795
and you get an ad for

529
00:18:35,815 --> 00:18:36,875
something financial.

530
00:18:37,575 --> 00:18:40,295
Well, okay. I don't need to switch banks.

531
00:18:40,295 --> 00:18:42,855
I'm listening about fishing. I'm kinda trying to

532
00:18:42,855 --> 00:18:46,140
forget my financial woes if I'm, you know,

533
00:18:46,619 --> 00:18:48,539
like podcast. I don't wanna worry about bills.

534
00:18:48,539 --> 00:18:50,000
Come on. Yeah. Leave me alone.

535
00:18:52,299 --> 00:18:54,619
But, you know, there's ads everywhere, and they're

536
00:18:54,619 --> 00:18:55,119
incessant.

537
00:18:55,980 --> 00:18:57,579
You know, I I don't know what it's

538
00:18:57,579 --> 00:18:59,279
like in Ohio, but in Michigan,

539
00:19:00,765 --> 00:19:03,744
every ad break on our traditional TV station

540
00:19:03,805 --> 00:19:07,265
is or a radio station is some casino

541
00:19:07,565 --> 00:19:08,065
app.

542
00:19:09,805 --> 00:19:11,884
They are just in you know, just

543
00:19:12,445 --> 00:19:13,404
you know? And and

544
00:19:14,500 --> 00:19:17,799
Yeah. Sports Kings is Yeah. Living large here.

545
00:19:18,019 --> 00:19:20,679
Yeah. Draft Kings. Yeah. We get MGM,

546
00:19:21,619 --> 00:19:22,119
BetMGM.

547
00:19:22,819 --> 00:19:25,480
That's ad is just all the time.

548
00:19:25,940 --> 00:19:27,480
And, you know, even our programmatic

549
00:19:27,859 --> 00:19:30,265
ads from Blueberry sometimes get some of those

550
00:19:30,265 --> 00:19:31,805
casino ads in there,

551
00:19:33,144 --> 00:19:35,865
just just happens. You know? They they they're

552
00:19:35,865 --> 00:19:36,684
the high bidder.

553
00:19:37,065 --> 00:19:38,365
You know as a podcaster

554
00:19:38,984 --> 00:19:40,605
how a listener feels

555
00:19:41,065 --> 00:19:43,640
with with just consuming any type of content

556
00:19:43,640 --> 00:19:46,140
nowadays. So the stuff that annoys you

557
00:19:46,599 --> 00:19:48,759
is probably going to annoy other people as

558
00:19:48,759 --> 00:19:50,619
well. So try to avoid

559
00:19:51,320 --> 00:19:52,140
those things.

560
00:19:52,759 --> 00:19:54,279
I I think that's what it comes down

561
00:19:54,279 --> 00:19:55,980
to. Right. And

562
00:19:56,305 --> 00:19:58,464
this is this is off topic, and we've

563
00:19:58,464 --> 00:20:00,164
mentioned it before. But,

564
00:20:00,945 --> 00:20:03,525
if I land on your podcast website,

565
00:20:03,825 --> 00:20:05,585
if you use a website, you don't always

566
00:20:05,585 --> 00:20:07,025
have to. But if I land on your

567
00:20:07,025 --> 00:20:09,569
podcast website and immediately a big pop up

568
00:20:09,569 --> 00:20:11,490
comes up in my face, sign up for

569
00:20:11,490 --> 00:20:12,150
our newsletter.

570
00:20:13,490 --> 00:20:14,230
I'm leaving.

571
00:20:14,609 --> 00:20:16,529
I'm sorry. I, you know, I don't know

572
00:20:16,529 --> 00:20:18,769
you yet. I'm not gonna put my email

573
00:20:18,769 --> 00:20:21,029
address in there. But, anyway, that's off topic.

574
00:20:21,865 --> 00:20:25,244
That's that's your little pet peeve for websites,

575
00:20:25,304 --> 00:20:28,284
and mine is just poor information on there.

576
00:20:28,345 --> 00:20:30,424
Yeah. Get to the point and make make

577
00:20:30,424 --> 00:20:31,164
it right.

578
00:20:31,865 --> 00:20:33,865
Yeah. Get to the point. You know, an

579
00:20:33,865 --> 00:20:36,720
itch doesn't really limit you. It it just

580
00:20:36,720 --> 00:20:38,179
keeps you focused in,

581
00:20:38,799 --> 00:20:41,140
what you have to say, make it meaningful.

582
00:20:42,000 --> 00:20:42,500
And

583
00:20:42,880 --> 00:20:44,640
I think there's a a quote you put

584
00:20:44,640 --> 00:20:46,659
in the, show notes here.

585
00:20:47,279 --> 00:20:50,720
Small ponds equals easier to become the big

586
00:20:50,720 --> 00:20:51,220
fish.

587
00:20:52,345 --> 00:20:53,644
It really, really is.

588
00:20:55,544 --> 00:20:57,164
We love working with podcasters

589
00:20:57,464 --> 00:20:59,884
of any size here at Blueberry, but especially,

590
00:21:00,424 --> 00:21:02,585
I think the, the niche podcasts live in

591
00:21:02,585 --> 00:21:03,644
our heart. So,

592
00:21:03,944 --> 00:21:05,804
if you are looking to start a show,

593
00:21:06,105 --> 00:21:07,244
we're here to help.

594
00:21:08,640 --> 00:21:11,039
Yep. And, of course, for show notes and

595
00:21:11,039 --> 00:21:14,340
all the other informations about information about Blueberry

596
00:21:14,400 --> 00:21:16,480
and the podcasting world, you can take a

597
00:21:16,480 --> 00:21:19,119
look at podcastinsider.com.

598
00:21:19,119 --> 00:21:21,515
We'll always have everything there. Thanks, everyone.

599
00:21:22,934 --> 00:21:25,595
Thanks for joining us. Come back next week.

600
00:21:25,654 --> 00:21:29,174
And in the meantime, head to podcastinsider.com

601
00:21:29,174 --> 00:21:30,154
for more information,

602
00:21:30,535 --> 00:21:31,275
to subscribe,

603
00:21:32,134 --> 00:21:34,075
share, and read our show notes.

604
00:21:34,519 --> 00:21:36,539
To check out our latest suite of services

605
00:21:36,599 --> 00:21:39,659
and learn how Blueberry can help you leverage

606
00:21:39,879 --> 00:21:42,940
your podcast, visit blueberry.com.

607
00:21:43,000 --> 00:21:44,940
That's Blueberry without the e's.

608
00:21:45,240 --> 00:21:46,779
We couldn't afford the e's.