The Effects of a Podcast – PCI 313

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Everyone welcome to podcasting
center. My name is Todd Cochran.

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Of course I'm joined today, not by
Mike Dell, but by Mackenzie Bennett,

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Mackenzie, how are you?

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I'm doing well, happy to fill in for Mike.

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Yeah, he, uh, he's he's
off doing something today.
I'm not sure exactly what,

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but a little PTO. We all need
that from time to time, but, uh.

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What's four.

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Yep. And you are your man in
the office? Uh, yeah, the,

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the studio that doesn't get
too much use down in Columbus.

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Yeah. It's, it's getting
it's used today and um,

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I don't know how much use it'll get in
the future because I bought one of those

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NB seven S I think that's
what it was from. Sure.

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At podcast movement to be
able to use it at my house.

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Oh, nice. So just plug in and go.

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Yeah, next time. I'm on here
in a couple weeks with Mike.

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I think that's what
I'm gonna be using. Oh.

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Awesome. So, well,
yeah, it'd be fun. Well,

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we've got some news for everyone
today. We've got a best practice.

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We've got stuff happening in here
at blueberry. We've got a pro tip,

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no interview in a question of the week.

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Boy, boy, cereal just keeps on
kicking here in the news. It,

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it never seems to end, but I'm gonna
see if I pronounce his name correctly.

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Aden Sied.

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Aon Sayed.

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Oh, there we go. Whose story was the
focus of serial has been released?

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So yes, what's the skinny on that.
What's gonna what's happening there. So.

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Overall serial back in 2014,
that was a big hit, uh,

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their first season of the show.

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It was about the case from
ed NA with Hayman a murder

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case. Um,

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he was put in prison as a juvenile
and has been in there for 23 years and

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was just released on Monday of
this week. A couple days ago,

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the state did a motion
to vacate his sentence.

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Mm-hmm essentially saying
that prosecutors did not handle his case

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correctly.

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And that was mainly what serial
was about saying that like his,

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they don't know if he did it or not
essentially that, um, the case was not,

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you know, didn't really seem credible
to actually have him wow. In.

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Prison. So 23 years, that's a
long time to be in prison. Yeah.

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23 Years. I mean,

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there's been an enormous amount of
speculation ever since that show came out.

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Um, there's been an HBO documentary
about it as well. And then, uh,

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the woman Robbie chare
that suggested it to the,

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this American life team in
the first place to do, um,

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she ended up doing a podcast
with two other attorneys, um,

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called undisclosed later
to look into it as well.

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So do they think he was innocent or just
didn't get a good trial? Do we know?

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It seems as though the
undisclosed podcast, um,

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because Rav chare who suggested doing
this and like brought up the case in the

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first place is a family friend and is
very much convinced that, you know,

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he did not do this. Mm-hmm,
serial really focused on like,

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this seems like it didn't go properly.

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Right, right, right, right.
You know, it's, it is a,

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it shouldn't come as a surprise
depending on what type of defense,

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if you have a public defender, if you
have a lawyer, if what the state does,

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that was.

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A huge part of it.

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Yeah. There's lots of things
that can go sideways. And, um,

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well a 23 years is a long time to
spend in prison if you did not do

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something. So, um, of course
that is not fully known,

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but still at least again. And I don't
have the background on the case cuz I,

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I did not listen to serial
myself, but uh, wow. Well,

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you can tell podcasts do have an impact
or at least several podcasts had an

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impact yes. On this case.

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Quite a bit. And um, I
actually listened to serial,

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put out a new episode this week
on Tuesday. Uh, kind of, you know,

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a just here's what happened. Right.
Here's why he's out type scenario. Um,

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so I did listen to that this
morning cause I was like,

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I haven't listened to this in years.

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right, right, right.

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So what that's going on?

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Well, there's some movement
going on. If you're in the EU,

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apple wants your website
address for podcasting and it's,

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it's really following the introduction
of what's called the EU omnibus

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directive, which is focused on
consumer protection legislation.

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And basically, uh,

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you may subject to corresponding
obligations in certain affected countries,

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such as apple podcasts.

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So the apple podcast now displays
they'll show URL as of a means to

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provide contact. Now the information
may required by the directive. So right.

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Essentially if you do not have your.com

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or your website landing page in
the link tag of your RSS feed,

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you're gonna need to sign into apple,
select your show and in the show details,

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add a show website and
this should be again,

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the website that someone
can use to contact you.

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That's the key to know
where this show originates.

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I understand the reasoning behind
it. Yeah. It makes sense. Yeah.

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I don't necessarily love
it, but I understand.

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So I, I'm assuming then probably
you're hosting providers URL.

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Like if you've got a
blueberry.com/site name or a

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blueberry.net WordPress site,

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those are going to suffice
as well, as long as,

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and in addition to your,
your, your.com, so right. Uh,

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just be aware of this. Um, really,

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I think it's important that you
have that link there anyway.

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It tells Google where home is.
Um, but it's part of the EU,

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uh, it's all about this
privacy and uh, yeah, it.

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Gives, gives people
something to think about.

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And a good example of this is how podcast,
like how widespread podcasting is,

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is that yeah,

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you might be in the us or in a different
country or a different continent or

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whatever. Um, but anyone can listen
to it, including people in the EU.

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That's right. So this is not just
for those that are in the EU.

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This is for every podcaster that wants
their show to be shown up shown in the

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EU. This is a requirement. Yeah.

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It's available there. So they
want you to yeah. Keep up with it.

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So, uh, there's a new stats player
in town. This is like the 10th one.

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I think it's called,
it's called open podcast.

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Prefix project P three, I
think is what they're going by.

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And what's unique about this
is and a little caution. Any,

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if you do run this prefix, your stats
will be public. Um, everything they, oh,

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so.

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That's what this is doing. Oh.

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Yeah. It's public stats
along with public. Uh,

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people can see the code that's
being used for the redirect.

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So it's a hundred percent open. You
cannot keep your stats private. Okay. Uh,

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people have insights into
your audience publicly.

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So just be aware again, that
if you use the open podcast,

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prefix project, the op
P three project, uh,

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your stats will be out
there for everyone to, to.

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See the bold option, a
bold choice to do that.

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absolutely. And, and again,
they're just getting started.

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So who knows what the accuracy
will be because there's not this,

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they don't have extensive experience
in filtering and everything else.

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It needs to happen to, to have
a good, accurate number. So,

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so just be aware of that if
you're of there and of course,

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RSS with powers podcasting specifically
GLAS 2.0 and the enclosure feed

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is now 20 years old. So.

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yeah. I mean, when you
think of podcasting personally,

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I think of like 2004, 2005. Yeah. Uh,

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but I forget that it's technically 2002.

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Yeah.

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They put the enclosure
tag in Dave Weiner if,

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and I'll probably get the history wrong
but Dave Weiner and Adam Curry

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had a discussion about this.

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Or maybe once Adam saw the
enclosure tag that Dave had added,

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maybe it was that one way or the other,

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I'm not ex a hundred percent sure who was
responsible actually for the enclosure

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tag that really has kind of set the
things in motion for really what

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we know in the modern podcast
experience today. So yeah.

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Hard to believe it's been 20, you know,

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I'm getting ready to go over 18 years
here in a week and a half. And uh, that's.

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Amazing. Congratulations.
Are you tired yet?

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Uh, sometimes yeah. Sometimes
tired you know,

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to think you've been living something
for almost 18 years straight is kind of

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crazy, you know, it's like, it's,
it's uh, it's like a marriage. Your.

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Podcast is an.

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Adult that's right. So
Spotify's added audio books.

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Hmm. Interesting, interesting move.

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I, I believe they mention this back in
one of their, uh, yeah. One of, you know,

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quarterly, whatever. Yep. Um,

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this might actually be something that
would give me to listen to audiobook cuz

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I'm already in that app.
Yeah. Um, I'm not an,

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I'm not a podcast listener within
Spotify. I am strictly music. Sure. Um,

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but go ahead. I, I might do it.

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I heard there's like a
separate section and it's,

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it's not included in your
Spotify subscription.

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Mobile.

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App. Yeah. Well you, you
have, oh, it's it's in app,

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but I think you go somewhere
else to get access to

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audiobook. I think you have to,

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I don't think it's included in whatever
you pay a month to be on Spotify.

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It's yeah.

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It says audiobook will show up with a
lock icon on the play button signaling

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that they need to be purchased in order
to listen. Okay. I might not do. Right.

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Yeah. So it's just like, it's just
like, uh, the other offerings out there.

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Yeah. You.

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Still have, I don't care about this as.

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Much. You have to pay for it. It's not,
it's not part of your subscription.

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That would.

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Be, we have the like premium, highest
level Spotify thing as far as I know,

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why won't you give me something?

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Well, because book authors
wanna be paid for their work.

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So you that 4 95 adds to
royalties, you know, they.

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Can't be upset about that.
I really can't. That's all. Okay.

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That's on me. I take it back.

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Because there is no, um,

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luckily book writers are
still semi protected in the
type of royalties they get

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for their content. They set the price
of their books. They can set the split.

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Uh, if they, you know, it's really and.

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Self-publish, they can do yeah.
Whatever they want to some extent.

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So, and they, they,

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as my opinion is they have to eat just
like podcasters do maybe at some someday

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we'll be like,

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we'll be like authors and be able
to set our price for our content.

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Wouldn't that be nice?

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Yeah.

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You kinda can do it now, but you
know, it's not, everything is free,

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but you know how it is. There's a
little bit of premium here and there.

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Yeah.

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Or let's move on best practice
trial runs. Oh, I, I bet you,

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you put this in here. Don't skip out,

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decide it's unnecessary to
test out your equipment.

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Even those that have done this before
podcast equipment is best tested

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multiple times. And with
multiple people .

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I will say I came into this podcast
today with no problems. .

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And did you walk into the studio? Turn
everything on and everything worked?

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No, I had to update something .

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Of course.

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Of course I did.

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Yeah. Something wanted an
update. You didn't. Yeah.

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00:11:07,470 --> 00:11:09,190
That's why I came in 20 minutes early.

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it's, you know, it's
never fails either. This,

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the computer wants an update or, you
know, who knows, but it's, you know,

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I feel bad.

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All that equipment is set in the office
kinda lonely for months and months on

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end. And then we come in and
wanted to work on demand. And uh,

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sometimes it says yes or no. Yeah.

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You know, it's, it's partially
on me because we are,

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I'm not in here often enough for it,

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but that's but the trial and
testing with multiple people,

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like that's the thing, that new
podcast Mike, that I got, um,

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I will be testing with Mike. Yeah.
And I will be testing with you. Yep.

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And probably someone else. And see.

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I have a, that works out.

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I have a friend that just started a
podcast and they just went like, go,

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they went cold. You, they went
hardcore right from the beginning.

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And I was kinda like, I took
kind of a deep breath because.

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Against everything you recommend.

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If something is gonna go
sideways and it did on the first,

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00:12:01,600 --> 00:12:05,520
but it did on the second. So
okay. Yes. Test, test, test, test.

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All right. Gonna go move into blueberry
news. We've got a great blog post up.

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How radio experience can
translate to podcasting by Meryl.

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00:12:18,120 --> 00:12:22,280
CLMA how so give us the, the
reader's digest version on this.

225
00:12:22,550 --> 00:12:26,920
Yeah, let me open it up and see what
the, the main things were. Segments.

226
00:12:26,920 --> 00:12:30,960
Radio is huge on segments, especially
like the morning shows any type,

227
00:12:31,360 --> 00:12:33,520
anything with news,
that type of stuff. Um,

228
00:12:33,520 --> 00:12:37,680
it gives something people to remember
involve your audience in every way that

229
00:12:37,680 --> 00:12:41,840
you can give them shout outs, have
them call in, do whatever you want.

230
00:12:41,840 --> 00:12:45,200
That's one of the really cool things.
Like I don't really listen to live shows.

231
00:12:45,200 --> 00:12:45,560
Right.

232
00:12:45,560 --> 00:12:48,920
But I know a ton of them will have
people call in while they're doing live.

233
00:12:48,920 --> 00:12:50,600
And then like, they'll
still keep it in the,

234
00:12:50,620 --> 00:12:54,880
the podcast episode that they
put out. Yep. Um, prizes awesome.

235
00:12:54,880 --> 00:12:57,080
Was kinda a no brainer prizes. And um,

236
00:12:57,340 --> 00:13:00,040
the show goal was on no
matter what you feel like.

237
00:13:00,290 --> 00:13:02,600
Oh yeah. You know, well, you know, I I've,

238
00:13:02,600 --> 00:13:05,480
I've changed my opinion on that a
little bit. Yeah. I used to be like,

239
00:13:05,480 --> 00:13:09,720
I'd podcast, just like the mailman. I, I
would, if I was sick, it didn't matter.

240
00:13:09,910 --> 00:13:12,680
I went mm-hmm
and now, you know,

241
00:13:12,950 --> 00:13:16,880
I don't know if someone wants to hear
me coughing or sneezing or sniffling.

242
00:13:17,250 --> 00:13:21,880
So I, I have a tendency now to
either cuz I'm on a schedule.

243
00:13:22,090 --> 00:13:22,440
So,

244
00:13:22,440 --> 00:13:26,520
but if you're not a schedule and you can
prerecord or post record a couple ahead

245
00:13:26,520 --> 00:13:29,360
of times and you can plan for, for
when you feel under the weather.

246
00:13:29,590 --> 00:13:30,440
Plan for life.

247
00:13:30,440 --> 00:13:33,240
Yeah. Yeah. And life that's exactly right.

248
00:13:33,240 --> 00:13:36,920
Just like Monday I planned on doing
a show and life got in the way,

249
00:13:36,920 --> 00:13:40,840
but my show's such that there's no
way to make it up. You just skip.

250
00:13:40,840 --> 00:13:42,800
Mm-hmm you just skip
you. Go on. Yeah. Yeah. I mean,

251
00:13:42,800 --> 00:13:46,240
that goes right into the next point here,
which is listeners when authenticity.

252
00:13:46,240 --> 00:13:49,920
Yep. So that can be
the level of, you know,

253
00:13:49,920 --> 00:13:53,440
someone coughing through an episode and
not being fully with it or it can just

254
00:13:53,440 --> 00:13:56,400
be listeners getting authenticity
of saying no we're skipping.

255
00:13:56,470 --> 00:13:59,280
That's right. And I do think
too, energy's a big level.

256
00:13:59,280 --> 00:14:01,440
If you've had a rough day and
you come home and you're like,

257
00:14:01,990 --> 00:14:05,280
I don't wanna do this. Well, maybe you
shouldn't do this unless you, you know,

258
00:14:05,280 --> 00:14:08,760
drink through red bowls. And I don't
recommend that medically, but you know,

259
00:14:08,760 --> 00:14:10,040
if you, you know what I mean,

260
00:14:10,040 --> 00:14:13,520
just have some caffeine and cup of cups
of coffee to try to get the, you know,

261
00:14:13,520 --> 00:14:14,800
the engine running. Um,

262
00:14:14,800 --> 00:14:19,120
I think really that state of mind going
into pulling up the mic is, is good.

263
00:14:19,970 --> 00:14:24,630
And uh, it's needed. Let's talk a
little bit about getting started. Well,

264
00:14:24,630 --> 00:14:29,310
we're having a webinar. Uh,
this is open, open to everyone.

265
00:14:29,460 --> 00:14:32,950
Yeah. You don't have to be hosting.
You don't have to be using stats.

266
00:14:32,950 --> 00:14:37,590
It's it's just flat out. Are you
interested in learning about podcasting?

267
00:14:37,590 --> 00:14:39,910
And if so, we want to help answer your.

268
00:14:40,070 --> 00:14:42,550
Questions. That's right.
So this a little new spin.

269
00:14:42,600 --> 00:14:46,510
We actually announced it in a couple of
the podcast newsletters who are gonna be

270
00:14:46,510 --> 00:14:51,400
doing this and hope that anyone that wants
to get started podcasting will or has

271
00:14:51,400 --> 00:14:55,800
a question about podcasting tunes
in on Tuesday, SEP September 27th,

272
00:14:55,800 --> 00:15:00,600
we're gonna be free free from
four 30 to about five 30 Eastern.

273
00:15:00,740 --> 00:15:04,040
You do have to register
to, to get the invite,

274
00:15:04,040 --> 00:15:08,200
but that link will be up in the
show notes. Blueberry pro tip.

275
00:15:08,200 --> 00:15:12,320
This is an interesting one. Marking
edit points in your recording.

276
00:15:17,370 --> 00:15:19,960
Hi, it's Toby Goodman here today.

277
00:15:19,960 --> 00:15:24,760
A little nugget from the world of TV and
film adapted for podcasting on TV and

278
00:15:24,760 --> 00:15:26,160
film sets all around the world.

279
00:15:26,160 --> 00:15:29,400
Two things need to happen to
capture a recording. Number one,

280
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the cameras need to be on number
two. The sound needs to be on.

281
00:15:33,300 --> 00:15:37,440
You might hear the term rolling because
you may remember back in the good old

282
00:15:37,440 --> 00:15:42,320
days. We used to use actual film in
my country. We call movies films.

283
00:15:42,550 --> 00:15:45,120
Anyway, only after
those two things happen.

284
00:15:45,120 --> 00:15:49,880
Can the director say the word action?
And when the word action is said,

285
00:15:50,060 --> 00:15:54,960
you may see a clapperboard. Seeing
as a clapperboard emoji is available.

286
00:15:54,960 --> 00:15:58,120
I'm gonna assume, you know what one
is, but for the sake of inclusion,

287
00:15:58,210 --> 00:16:01,920
if you don't know what one is, it's a
black piece of word you can write on.

288
00:16:01,920 --> 00:16:04,600
For example, episode 23, scene two,

289
00:16:04,730 --> 00:16:07,720
it has a hinge that makes
a nice loud snapping sound.

290
00:16:07,790 --> 00:16:10,200
When you lift it and clap it together.

291
00:16:10,580 --> 00:16:15,240
The sound at the clapperboard makes
assists in synchronizing the picture and

292
00:16:15,240 --> 00:16:17,840
sound by clapping the
clapperboard together.

293
00:16:18,020 --> 00:16:21,040
The image of the sound
waveform creates a short,

294
00:16:21,040 --> 00:16:25,600
sharp peak showing where the scene
starts. That is still true today.

295
00:16:25,600 --> 00:16:28,360
As we capture audio
directly to our computer,

296
00:16:28,390 --> 00:16:30,680
hard drives as podcasters,

297
00:16:30,730 --> 00:16:34,920
we can use the same technique to
help us record our solo podcasts,

298
00:16:34,920 --> 00:16:39,040
opening segments, and interruptions and
interviews so that when we come to edit,

299
00:16:39,130 --> 00:16:43,400
we can see at a glance where
our recordings start and stop.

300
00:16:43,890 --> 00:16:47,960
So if you've ever found yourself wanting
or needing to say something again,

301
00:16:48,110 --> 00:16:52,680
take a breath and clap loudly.
You don't need a board.

302
00:16:52,690 --> 00:16:55,200
If you're at your desk
before you continue,

303
00:16:55,490 --> 00:16:58,480
it can potentially save
you hours in the edit.

304
00:16:59,090 --> 00:17:02,120
If you'd like to save
100% of your edit time,

305
00:17:02,120 --> 00:17:05,640
you can reach out to us and see how
we can help you improve your podcast

306
00:17:05,640 --> 00:17:08,920
production. Although we will
still encourage clapping.

307
00:17:08,930 --> 00:17:12,360
So come and say hi over@blueberrypro.com.

308
00:17:18,060 --> 00:17:21,560
And I think Mike is joking
here saying clap. Well, yes.

309
00:17:21,800 --> 00:17:24,840
that? I mean, that's personally
what I have done a lot of the time,

310
00:17:24,840 --> 00:17:29,080
like in ones that aren't going live.
Yeah. When you truly screw up or know,

311
00:17:29,080 --> 00:17:33,000
like we need to take this out. Yeah.
Make a, make a big noise. Yeah.

312
00:17:33,330 --> 00:17:35,480
On that audio file that
you can easily find.

313
00:17:35,970 --> 00:17:40,840
So some of the digital audio recording
devices allow you to put a mark.

314
00:17:40,870 --> 00:17:42,720
Mm-hmm, ,
there's a function for that,

315
00:17:42,720 --> 00:17:47,200
but you have to reach over and click
something. I always have thought a,

316
00:17:47,200 --> 00:17:51,080
a bump on the mic. That's what, what
I've done in the past. When again,

317
00:17:51,080 --> 00:17:54,800
if you're not live, a clap will work
something that will be distinct.

318
00:17:54,800 --> 00:17:55,960
So you can see that marker.

319
00:17:56,110 --> 00:17:58,480
Mm-hmm in the
recording to know where to go to,

320
00:17:58,480 --> 00:18:00,400
or if nothing else, uh,

321
00:18:00,400 --> 00:18:03,960
have a pen and paper next to you and
write down the time hack. If you've got,

322
00:18:04,090 --> 00:18:08,520
if you can see the timer, but that'll
help you find those spots, uh,

323
00:18:08,520 --> 00:18:10,640
that need a little bit of TLC.

324
00:18:10,640 --> 00:18:13,840
Especially if you're not a person
who does thorough editing. Yeah.

325
00:18:13,840 --> 00:18:16,560
If you're kind of someone who just
cleans up the problems that you see,

326
00:18:16,560 --> 00:18:18,080
or like the beginning and end type thing,

327
00:18:18,290 --> 00:18:21,480
if you're not going through
the entire full recorded file,

328
00:18:21,480 --> 00:18:23,160
then this is a really
good thing to remember.

329
00:18:23,190 --> 00:18:25,600
Even in, even when I've done, um,

330
00:18:26,390 --> 00:18:28,480
live and I've made a big mistake,

331
00:18:28,670 --> 00:18:33,080
mm-hmm I will do like a
dramatic pause and that will leave enough

332
00:18:33,080 --> 00:18:37,680
air so I can easily see
right. The time hack. Yeah.

333
00:18:37,680 --> 00:18:39,680
You know what that looks like, you
know, what better looks like on.

334
00:18:39,680 --> 00:18:42,800
File. Yep. So I can go through scroll
through, so okay. Here it is. And,

335
00:18:42,800 --> 00:18:45,680
and do the edit mm-hmm
so yeah, so market edit points.

336
00:18:46,070 --> 00:18:49,800
Just find a way to do it and come up
with yours. So you can even, you know,

337
00:18:49,800 --> 00:18:53,600
do a click next to the microphone and
that that'll have a tendency to even

338
00:18:53,600 --> 00:18:56,920
sometimes show up as well as a spike.
All right. No interview this week,

339
00:18:56,920 --> 00:19:01,120
but we do have a question of the
week. This is a interesting one.

340
00:19:01,120 --> 00:19:03,200
This one we could spend an hour on alone.

341
00:19:03,670 --> 00:19:07,640
Very open ended. We have quite a
bit that we could say on this one.

342
00:19:08,070 --> 00:19:08,903
Yeah.

343
00:19:09,050 --> 00:19:13,800
So what is a good unorthodox way that can

344
00:19:13,800 --> 00:19:18,680
help you grow your community slash
listeners unorthodox something

345
00:19:18,680 --> 00:19:19,640
that's not normal.

346
00:19:20,190 --> 00:19:25,040
Then a little off the wall. Yeah.
Um, it's not super unorthodox,

347
00:19:25,040 --> 00:19:29,920
but I have seen billboards
for podcasts and one

348
00:19:30,000 --> 00:19:32,120
of the times it, well,
it worked on me really.

349
00:19:32,120 --> 00:19:36,760
Did that's that's an, that's an
expensive marketing way to go. Yeah.

350
00:19:36,760 --> 00:19:41,000
I've also seen, um, like if I'm
traveling to different cities,

351
00:19:41,000 --> 00:19:43,080
I'll just mention it in
my show that I'm doing,

352
00:19:43,080 --> 00:19:45,640
I'll do a meetup and I'll just
meet some people at a bar. Oh.

353
00:19:45,640 --> 00:19:45,920
That's.

354
00:19:45,920 --> 00:19:48,360
Cool. And it's you just have
to be in a big enough city.

355
00:19:48,360 --> 00:19:51,560
Mm-hmm to do that. And
you maybe get 4, 5, 10 people show up.

356
00:19:51,560 --> 00:19:55,720
It's not necessarily unorthodox, but
it's a good way to build community. Um,

357
00:19:55,720 --> 00:19:59,320
and usually pretty inexpensive. You
don't necessarily have to pay the tab.

358
00:19:59,320 --> 00:20:02,120
You just invite people in
and, and have a, you know,

359
00:20:02,120 --> 00:20:05,800
a little bit of social time. Maybe have
some food. That's, that's a good way.

360
00:20:06,140 --> 00:20:06,760
And cool.

361
00:20:06,760 --> 00:20:09,480
If you're like paying attention to your
stats and you're going to a city that

362
00:20:09,480 --> 00:20:11,760
you know, is doing well in your stats,

363
00:20:11,760 --> 00:20:15,080
because we have like the
metropolis areas in the us,

364
00:20:15,080 --> 00:20:16,320
at least that tell you that. So.

365
00:20:16,320 --> 00:20:20,200
There are some IRS rules about this,
but you would be able to write that off.

366
00:20:20,200 --> 00:20:23,680
If you had a meeting with listeners
as a promotion marketing piece,

367
00:20:23,680 --> 00:20:25,040
you may not be able to pay off the trip,

368
00:20:25,040 --> 00:20:27,280
but you might be able to
pay off that dinner and,

369
00:20:27,280 --> 00:20:31,320
and some drinks that would again,
check with your tax attorney. Yeah.

370
00:20:31,320 --> 00:20:35,360
Always or tax, uh, accountant or
whatever you have. Yeah. So I, you know,

371
00:20:35,360 --> 00:20:36,193
there's lots of,

372
00:20:36,230 --> 00:20:40,720
I think people are probably at this
point needing to start thinking about

373
00:20:40,720 --> 00:20:42,320
different ways and you know,

374
00:20:42,320 --> 00:20:45,320
if you've got the budget and
you're in a market that is,

375
00:20:45,670 --> 00:20:50,360
I guess not so crazy expensive,
maybe even a radio ad, you know,

376
00:20:50,360 --> 00:20:54,000
maybe that, but you know, that
usually is not inexpensive.

377
00:20:54,000 --> 00:20:57,040
That's probably a three to
$5,000 investment. That.

378
00:20:57,040 --> 00:21:01,000
Feels more like a small town type thing.
Yeah. Potentially. Yeah. But yeah.

379
00:21:01,000 --> 00:21:04,840
I mean, especially if there's like
dedicated listeners to that, or.

380
00:21:04,840 --> 00:21:05,430
If you're doing.

381
00:21:05,430 --> 00:21:08,720
Some segments that are going on there,
like if you have a special guest.

382
00:21:08,930 --> 00:21:11,160
Or you're doing something local. Yeah.

383
00:21:11,630 --> 00:21:16,360
I think unorthodox though is also
calling the radio station or calling

384
00:21:16,360 --> 00:21:19,480
your local newspaper and sending
them an email and saying, Hey,

385
00:21:19,480 --> 00:21:23,400
I'm celebrating 5100, 2 years. What are,

386
00:21:23,400 --> 00:21:28,320
I've got a special guest and
oftentimes they're looking for fill.

387
00:21:28,610 --> 00:21:30,080
So they're looking for that's.

388
00:21:30,080 --> 00:21:32,680
The, the radio blog post that
we were talking about earlier,

389
00:21:32,680 --> 00:21:35,920
where it's like include
your audience. You know,

390
00:21:35,950 --> 00:21:39,840
this is when you call in
and they're looking to have
that fill time and you say,

391
00:21:39,840 --> 00:21:43,680
Hey, I'm a podcaster and here's my
show. Go listen to it. It's fun.

392
00:21:43,680 --> 00:21:45,840
It's the anniversary, blah, blah, blah.

393
00:21:45,840 --> 00:21:50,040
Yeah. And again, and letting them
know that you've had a special guest.

394
00:21:50,050 --> 00:21:54,320
So sometimes they'll cover that it
doesn't hurt to have your local newspaper

395
00:21:54,320 --> 00:21:58,720
radio stations, all those on a group
mailing list to say, Hey, I had author.

396
00:21:58,720 --> 00:22:03,280
So and so, or I had, uh, you know,
my, and every little bit helps.

397
00:22:03,380 --> 00:22:06,960
And depending on the market, you're
in, maybe you wanna do bigger.

398
00:22:06,960 --> 00:22:10,960
Maybe like in my small town, we're
a very, very small market here.

399
00:22:10,970 --> 00:22:15,800
So maybe I would email battle
Creek and Jackson and Kalamazoo,

400
00:22:15,800 --> 00:22:19,640
everything that's like within a one
hour something that would be like local

401
00:22:19,640 --> 00:22:21,480
television mm-hmm
, uh, area. And,

402
00:22:21,480 --> 00:22:24,360
and I've had good success when
I was in Hawaii doing that.

403
00:22:24,360 --> 00:22:26,120
And that's a little bit unorthodox,

404
00:22:26,120 --> 00:22:29,400
but it's something I always tell
content creators to think about.

405
00:22:29,460 --> 00:22:33,280
You know, another one might
be like out of at live events.

406
00:22:33,430 --> 00:22:34,520
Mm-hmm um,

407
00:22:34,520 --> 00:22:39,320
like I went to a music festival
this past weekend and, um,

408
00:22:39,500 --> 00:22:43,560
the it's always sunny in Philadelphia
podcast. They did like a live episode,

409
00:22:43,560 --> 00:22:45,880
their first one ever. Um, I mean, it's a,

410
00:22:45,880 --> 00:22:50,120
a very popular podcast because it's
related to the show and it's hosted by the

411
00:22:50,120 --> 00:22:53,360
actual characters, like the,
the, um, actors and creators.

412
00:22:53,500 --> 00:22:55,080
But like I knew about it,

413
00:22:55,080 --> 00:22:58,320
but the friend that I was at the festival
with had no idea like that they were

414
00:22:58,320 --> 00:23:01,200
gonna be there. Like I've never watched
the TV show. And they're like, okay,

415
00:23:01,200 --> 00:23:04,200
well, cool. Now I know that there's a
podcast. Like if I ever wanna, yeah.

416
00:23:04,200 --> 00:23:05,840
Watch the show or listen to the podcast,

417
00:23:05,870 --> 00:23:08,480
like now I at least know
that it exists and like,

418
00:23:08,600 --> 00:23:12,760
know what it's about because she was
there at the Fest. Otherwise she.

419
00:23:12,920 --> 00:23:13,880
Probably just, and there's lots of,

420
00:23:13,880 --> 00:23:18,080
there's lots of local events where you
might be able to just get a table yeah.

421
00:23:18,100 --> 00:23:20,520
And put some stickers and
put some flyers on there.

422
00:23:20,520 --> 00:23:23,800
Mm-hmm and it might cost
you 25 bucks or 50 for a little table at

423
00:23:23,800 --> 00:23:26,000
an event. You don't even
have to, man. It, you know,

424
00:23:26,000 --> 00:23:29,960
you just have some materials laid
out and some signage and you're good.

425
00:23:29,960 --> 00:23:33,280
So there's lots of little ways to think
outside the box to grow the show and

426
00:23:33,280 --> 00:23:35,560
build awareness, especially
if you're in a community,

427
00:23:35,560 --> 00:23:39,560
don't be afraid to go out there and,
uh, you know, beat the bushes to try to,

428
00:23:39,730 --> 00:23:41,800
to promote. So anyway,

429
00:23:41,800 --> 00:23:44,960
there are some unorthodox ways that
you can help grow your listeners.

430
00:23:45,120 --> 00:23:48,760
But if you've ever got a question on the
show and you'd like us to answer that,

431
00:23:48,760 --> 00:23:52,600
you can drop an email to Mike
blueberry.com auto text or video,

432
00:23:52,600 --> 00:23:54,680
and we may use it. We can also,

433
00:23:54,680 --> 00:23:59,400
you can also post a question on the
blueberry podcasting Facebook group or an

434
00:23:59,400 --> 00:24:01,840
Instagram, wherever you
may check us out socially.

435
00:24:01,900 --> 00:24:05,480
And of course the best place for support
with any blueberry product service or

436
00:24:05,480 --> 00:24:09,080
ticket system at
blueberry.com/support tickets,

437
00:24:09,080 --> 00:24:13,920
give the whole team access rather
than direct emails or calls. So,

438
00:24:14,010 --> 00:24:17,240
uh, again, you're coming this week
from the blueberry studio in Columbus.

439
00:24:17,670 --> 00:24:21,680
I am. Yep. If anyone would
like to send a podcast sticker,

440
00:24:21,680 --> 00:24:25,640
please send a self-addressed envelope
and we will send you one back.

441
00:24:25,670 --> 00:24:26,360
That's right.

442
00:24:26,360 --> 00:24:31,120
We have a whole little section of
our own podcasters show of their

443
00:24:31,120 --> 00:24:32,480
stickers. And we would love to add.

444
00:24:32,480 --> 00:24:35,800
Yours. I have a sticker board that
I just filled up for my other show.

445
00:24:35,800 --> 00:24:40,000
It's absolutely full. So it's always
fun to, uh, see different, uh,

446
00:24:40,000 --> 00:24:43,720
show art and so forth. But again, we've
been coming to you this week from, uh,

447
00:24:43,720 --> 00:24:47,480
the new media practice student in co water
and the blueberry studio in Columbus.

448
00:24:47,540 --> 00:24:49,560
And of course, we've got
that survey going on.

449
00:24:49,560 --> 00:24:50,880
You wanna talk a little
bit about the survey?

450
00:24:51,140 --> 00:24:51,810
Yes.

451
00:24:51,810 --> 00:24:56,640
We revamped our listener survey earlier
this year and we would love to hear

452
00:24:56,640 --> 00:25:00,200
from you. So this means, yes, you
are listening to podcast insider,

453
00:25:00,200 --> 00:25:03,440
and we want to know more about you so
that we can figure out what type of

454
00:25:03,440 --> 00:25:05,920
content you want. We just wanna
understand you a little bit better.

455
00:25:05,920 --> 00:25:08,400
That's all we want. So fill
out the survey. It's free.

456
00:25:08,400 --> 00:25:11,440
It takes like two minutes. You can
skip whatever questions you want.

457
00:25:11,490 --> 00:25:14,720
If you're not comfortable or
don't care and that's all.

458
00:25:14,820 --> 00:25:18,160
Yep. It's easy surveys.blueberry.com.
Board slash podcasts,

459
00:25:18,160 --> 00:25:19,400
insider and link is in the show notes.

460
00:25:19,400 --> 00:25:21,880
You can always schedule one on
one with me, hosting customers,

461
00:25:21,880 --> 00:25:26,000
only emailTodd@blueberry.com Christian
schedule tech checkup with Mike again,

462
00:25:26,000 --> 00:25:28,400
hosting customers, only
email mike@blueberry.com.

463
00:25:28,400 --> 00:25:29,720
That's blueberry without the ease,

464
00:25:29,720 --> 00:25:33,880
cuz we couldn't afford the ease and
someone wants to buy in for us. They can.

465
00:25:33,990 --> 00:25:36,480
I think it's about $2
million at this point. Yeah.

466
00:25:36,570 --> 00:25:39,640
So but uh, it's a cool.

467
00:25:39,640 --> 00:25:40,640
2 Million. Yeah.

468
00:25:40,650 --> 00:25:43,760
So wanna thank everyone that was on. I
know we had a few people watching live.

469
00:25:43,760 --> 00:25:46,720
Appreciate you all being
here and uh, Mackenzie,

470
00:25:46,720 --> 00:25:48,360
any parting thoughts
before we get outta here?

471
00:25:48,650 --> 00:25:52,160
No, I will be here in, I'll be
back here in about two weeks.

472
00:25:52,300 --> 00:25:55,360
All right, everybody. Thanks for listening
to the inside. Everyone take care.

473
00:25:55,360 --> 00:25:57,080
We'll see you next time. Thanks. Bye. Bye.