The Do’s and Don’ts of Platform Migration for Podcasters – PCI 450

1
00:00:00,240 --> 00:00:02,720
Welcome to Podcast Insider. I'm Mike Dell, the

2
00:00:02,720 --> 00:00:04,980
VP of customer relations here at Blueberry.

3
00:00:05,679 --> 00:00:07,919
And I'm Dave Clements, and I'm a sales

4
00:00:07,919 --> 00:00:09,779
and support agent here at Blueberry.

5
00:00:10,080 --> 00:00:12,179
So if you're a WordPress user

6
00:00:12,494 --> 00:00:14,894
and you're thinking of moving to another web

7
00:00:14,894 --> 00:00:15,394
platform,

8
00:00:15,775 --> 00:00:18,015
there's some things you should know before you

9
00:00:18,015 --> 00:00:18,914
make the move.

10
00:00:19,295 --> 00:00:21,554
Yeah. Especially if you're using PowerPress.

11
00:00:22,335 --> 00:00:24,654
Yes. And especially when it comes to your

12
00:00:24,654 --> 00:00:25,154
podcast.

13
00:00:25,934 --> 00:00:26,434
Right.

14
00:00:27,739 --> 00:00:30,619
You're listening to Podcast Insider hosted by Mike

15
00:00:30,619 --> 00:00:33,820
Dell, Todd Cochran, and Mackenzie Bennett from the

16
00:00:33,820 --> 00:00:34,960
Blueberry team,

17
00:00:35,739 --> 00:00:39,100
bringing you weekly insights, advice, and insider tips

18
00:00:39,100 --> 00:00:40,479
and tricks to help you

19
00:00:41,204 --> 00:00:43,625
start, grow, and thrive through podcasting.

20
00:00:44,484 --> 00:00:46,164
With all the support of your team here

21
00:00:46,164 --> 00:00:49,625
at Blueberry Podcasting, welcome. Let's dive in.

22
00:00:50,644 --> 00:00:52,104
So we get calls,

23
00:00:52,564 --> 00:00:53,064
texts,

24
00:00:53,450 --> 00:00:54,590
phones, emails,

25
00:00:54,969 --> 00:00:57,870
panic Facebook posts, and all kinds of things

26
00:00:58,409 --> 00:01:00,109
where, we'll get some

27
00:01:00,649 --> 00:01:02,829
variation of this this sentence.

28
00:01:03,609 --> 00:01:06,430
My web designer moved my website from WordPress

29
00:01:06,650 --> 00:01:07,150
to,

30
00:01:07,465 --> 00:01:09,084
you know, Wix, Squarespace,

31
00:01:09,784 --> 00:01:10,284
Kajabi,

32
00:01:11,545 --> 00:01:12,525
you know, you name it,

33
00:01:12,905 --> 00:01:15,944
whatever web platform, and now my feed doesn't

34
00:01:15,944 --> 00:01:18,185
work. Well, in this episode, we're gonna try

35
00:01:18,185 --> 00:01:20,204
to explain what you need to do before

36
00:01:20,879 --> 00:01:22,799
somebody makes that move and maybe talk you

37
00:01:22,799 --> 00:01:24,719
out of it. Today, I got Dave here,

38
00:01:25,040 --> 00:01:26,879
because Dave and I are the ones that,

39
00:01:27,200 --> 00:01:30,479
have to take those calls, and, maybe this

40
00:01:30,479 --> 00:01:32,560
will help some of you if you get

41
00:01:32,560 --> 00:01:35,780
a web designer or, you you yourself wanna

42
00:01:36,055 --> 00:01:37,834
switch platforms. It's not impossible,

43
00:01:38,215 --> 00:01:39,754
not the worst thing in the world,

44
00:01:40,134 --> 00:01:42,075
but there's a few things you must do

45
00:01:42,295 --> 00:01:42,795
before

46
00:01:43,655 --> 00:01:44,394
the move.

47
00:01:44,694 --> 00:01:45,914
The first thing is,

48
00:01:46,454 --> 00:01:48,954
you have to kinda understand how your RSS

49
00:01:49,015 --> 00:01:51,114
feed works now with PowerPress

50
00:01:52,430 --> 00:01:53,490
and your website,

51
00:01:54,350 --> 00:01:55,090
your website

52
00:01:55,469 --> 00:01:58,189
is your podcast platform. It does dual duty.

53
00:01:58,189 --> 00:02:00,130
So not only is it a website,

54
00:02:00,510 --> 00:02:04,210
but it also helps distribute or does distribute.

55
00:02:04,270 --> 00:02:06,130
It's not really a help, is it, Dave?

56
00:02:06,484 --> 00:02:08,645
No. No. It actually does it. It it

57
00:02:08,645 --> 00:02:09,125
is,

58
00:02:10,004 --> 00:02:12,025
it is the home for your podcast.

59
00:02:12,645 --> 00:02:14,824
Yeah. And it, you know, that feed

60
00:02:15,205 --> 00:02:16,985
that's generated from your

61
00:02:17,525 --> 00:02:20,824
WordPress site with PowerPress helping it along,

62
00:02:22,370 --> 00:02:25,489
that's how Apple, Spotify, all your listeners, all,

63
00:02:25,489 --> 00:02:27,569
you know, all the other places get your

64
00:02:27,569 --> 00:02:28,069
show.

65
00:02:28,610 --> 00:02:30,709
And if you delete that

66
00:02:31,409 --> 00:02:31,909
website

67
00:02:33,169 --> 00:02:35,330
or move it to a platform that does

68
00:02:35,330 --> 00:02:36,150
not support

69
00:02:36,735 --> 00:02:38,275
creating an RSS feed.

70
00:02:38,735 --> 00:02:40,655
And, you know, some some sites do. I

71
00:02:40,655 --> 00:02:41,474
guess Squarespace

72
00:02:41,775 --> 00:02:44,735
does and Kajabi does. They don't do as

73
00:02:44,735 --> 00:02:45,955
good a job as Blueberry.

74
00:02:46,254 --> 00:02:48,415
You know, we have all the extra bits,

75
00:02:48,415 --> 00:02:50,495
you know, like podcast two point o stuff

76
00:02:50,495 --> 00:02:50,995
and

77
00:02:51,319 --> 00:02:53,020
and all that. And, plus,

78
00:02:53,319 --> 00:02:54,840
we keep it up to date. You know?

79
00:02:54,840 --> 00:02:57,020
There are still platforms out there

80
00:02:57,479 --> 00:02:59,819
that don't have all the categories Apple

81
00:03:00,280 --> 00:03:00,780
uses.

82
00:03:01,400 --> 00:03:03,240
Yeah. Or they have the old version of

83
00:03:03,240 --> 00:03:07,224
Apple's categories from, like, seven years ago. So

84
00:03:07,604 --> 00:03:08,965
but, yeah, if you if you if you

85
00:03:08,965 --> 00:03:09,944
kill the website

86
00:03:10,805 --> 00:03:13,544
that your your podcast lives on,

87
00:03:13,925 --> 00:03:16,245
you're killing your podcast. So we're gonna try

88
00:03:16,245 --> 00:03:16,745
and

89
00:03:17,685 --> 00:03:19,199
help you avoid that.

90
00:03:20,000 --> 00:03:20,739
Yeah. We,

91
00:03:21,280 --> 00:03:21,680
we,

92
00:03:22,080 --> 00:03:24,259
Todd calls that the extinction

93
00:03:25,360 --> 00:03:25,860
event.

94
00:03:26,639 --> 00:03:29,599
It's usually not that bad depending on how

95
00:03:29,599 --> 00:03:30,819
you were set up before,

96
00:03:31,280 --> 00:03:32,819
but, you know, until

97
00:03:33,655 --> 00:03:34,155
you,

98
00:03:34,775 --> 00:03:35,834
get that feedback

99
00:03:36,534 --> 00:03:38,614
or get a feedback and get a way

100
00:03:38,614 --> 00:03:41,094
to redirect it, it's not coming back. So,

101
00:03:41,094 --> 00:03:43,495
David, what are the two ways people can

102
00:03:43,495 --> 00:03:44,794
preserve their feed?

103
00:03:45,699 --> 00:03:48,099
The first way is just to keep your

104
00:03:48,099 --> 00:03:48,599
WordPress

105
00:03:48,900 --> 00:03:49,799
site running,

106
00:03:50,739 --> 00:03:52,759
and that's just to keep the feed active.

107
00:03:53,780 --> 00:03:56,259
And then you can just have your new

108
00:03:56,259 --> 00:03:59,299
website that lives on that new platform. And

109
00:03:59,299 --> 00:04:02,264
then the other way is to just move

110
00:04:02,264 --> 00:04:04,525
your feed to a feed host by Blueberry.

111
00:04:04,745 --> 00:04:07,705
That's pretty simple, I think, because we have

112
00:04:07,705 --> 00:04:09,245
a feed that you can use.

113
00:04:09,544 --> 00:04:10,604
You're you're essentially

114
00:04:11,145 --> 00:04:13,485
redirecting your feed. That's what we call it.

115
00:04:13,669 --> 00:04:15,269
A lot of people may not understand what

116
00:04:15,269 --> 00:04:17,589
that means, but basically telling all of the

117
00:04:17,589 --> 00:04:18,970
podcast apps, hey.

118
00:04:19,430 --> 00:04:21,769
Stop looking at yoursite.com,

119
00:04:22,069 --> 00:04:23,449
and now look at this

120
00:04:23,829 --> 00:04:24,329
feed

121
00:04:24,709 --> 00:04:27,110
coming from Blueberry. And that's for people that

122
00:04:27,110 --> 00:04:29,685
are hosting on Blueberry already. If you're

123
00:04:30,064 --> 00:04:31,285
hosting somewhere else,

124
00:04:31,904 --> 00:04:33,904
then you you you need to recreate that

125
00:04:33,904 --> 00:04:35,845
feed somehow, somewhere

126
00:04:36,384 --> 00:04:37,444
prior to

127
00:04:37,985 --> 00:04:40,464
leaving the WordPress site. It's worse when we

128
00:04:40,464 --> 00:04:42,829
get to call it, my website is already

129
00:04:42,829 --> 00:04:46,029
gone and, you know, uh-oh. What do I

130
00:04:46,029 --> 00:04:48,829
do? Yeah. Yeah. It's, you know, it's just

131
00:04:48,829 --> 00:04:50,990
one of those things, you know, that, web

132
00:04:50,990 --> 00:04:51,490
designers,

133
00:04:51,949 --> 00:04:54,910
they're wonderful at making your website look good

134
00:04:54,910 --> 00:04:56,610
or at least a good one is,

135
00:04:57,285 --> 00:04:59,444
but they're not so good at podcasting. So,

136
00:04:59,444 --> 00:05:00,584
you know, call somebody,

137
00:05:00,964 --> 00:05:02,185
get advice before

138
00:05:02,725 --> 00:05:03,704
you make that move.

139
00:05:04,004 --> 00:05:06,725
Yeah. Another big thing is that you've gotta

140
00:05:06,725 --> 00:05:08,084
figure out what you're gonna do with your

141
00:05:08,084 --> 00:05:10,985
media files. A lot of WordPress users,

142
00:05:11,709 --> 00:05:13,649
initially, I was one of these people,

143
00:05:14,110 --> 00:05:17,149
will host the media files on the same

144
00:05:17,149 --> 00:05:18,449
server as their website.

145
00:05:20,269 --> 00:05:21,889
We don't recommend that because

146
00:05:22,430 --> 00:05:23,009
you can

147
00:05:23,605 --> 00:05:25,625
you can cause issues with your your website

148
00:05:25,685 --> 00:05:26,185
host.

149
00:05:26,645 --> 00:05:28,585
They could force you to

150
00:05:29,045 --> 00:05:31,865
a private server that's way more expensive. And

151
00:05:32,085 --> 00:05:34,485
really, the best situation is just finding a

152
00:05:34,485 --> 00:05:34,985
dedicated

153
00:05:36,500 --> 00:05:39,060
site or, you know, company like Blueberry. We

154
00:05:39,060 --> 00:05:42,019
always recommend Blueberry, of course, to move your

155
00:05:42,019 --> 00:05:44,040
audio files, to store those files,

156
00:05:45,459 --> 00:05:46,600
so that you don't

157
00:05:47,459 --> 00:05:49,904
you don't incur big fees. Or if you're

158
00:05:49,904 --> 00:05:52,305
redirecting your feed, you don't have to move

159
00:05:52,305 --> 00:05:53,044
your files.

160
00:05:54,064 --> 00:05:57,104
Yeah. If you're already hosting on Blueberry, the

161
00:05:57,104 --> 00:05:59,925
feed that we'll create for you at Blueberry

162
00:06:00,224 --> 00:06:02,084
prior to your move from WordPress

163
00:06:02,599 --> 00:06:04,939
will already have all your episodes in it.

164
00:06:05,560 --> 00:06:06,060
And

165
00:06:06,439 --> 00:06:08,779
if you're not hosting with us, we can

166
00:06:09,479 --> 00:06:11,500
import your feed into Blueberry,

167
00:06:12,680 --> 00:06:14,519
and, you know, then you'll get a feed

168
00:06:14,519 --> 00:06:16,919
that has everything your WordPress site had pretty

169
00:06:16,919 --> 00:06:17,419
much.

170
00:06:18,634 --> 00:06:20,555
Like I said, all the features are there.

171
00:06:20,794 --> 00:06:22,875
You know, the only difference is the where

172
00:06:22,875 --> 00:06:25,754
where the actual posts go, would be in

173
00:06:25,754 --> 00:06:26,254
publisher.

174
00:06:27,834 --> 00:06:30,314
So and and this is another thing. Yeah.

175
00:06:30,314 --> 00:06:30,814
Now

176
00:06:31,939 --> 00:06:34,500
I I don't know how important this is

177
00:06:34,500 --> 00:06:36,439
in the in the big scheme of things,

178
00:06:37,220 --> 00:06:39,779
but it is somewhat important to maintain your

179
00:06:39,779 --> 00:06:41,860
SEO and backlinks. And, you know, that goes

180
00:06:41,860 --> 00:06:45,285
for the website part. Really not as bad

181
00:06:45,285 --> 00:06:47,764
for the podcast part because those lengths will

182
00:06:47,764 --> 00:06:49,305
change when the feed changes,

183
00:06:49,685 --> 00:06:51,464
and it'll point to the right place.

184
00:06:52,245 --> 00:06:54,805
But, you know, you have to think about

185
00:06:54,805 --> 00:06:56,264
that a little bit. So

186
00:06:56,725 --> 00:06:57,944
if you're on Wix,

187
00:06:59,160 --> 00:07:00,759
you know, you're not gonna have all the

188
00:07:00,759 --> 00:07:03,000
same pages and posts that you have on

189
00:07:03,000 --> 00:07:04,139
your WordPress site.

190
00:07:04,680 --> 00:07:06,360
Mhmm. You know, they're not gonna be the

191
00:07:06,360 --> 00:07:07,180
same addresses.

192
00:07:07,639 --> 00:07:09,879
And so, you know, think think about that

193
00:07:09,879 --> 00:07:12,120
a bit. And one of the big things

194
00:07:12,120 --> 00:07:13,740
is the embeddable players.

195
00:07:15,034 --> 00:07:16,394
You're gonna have to go you know, if

196
00:07:16,474 --> 00:07:18,254
especially if you've got a 100 episodes,

197
00:07:19,115 --> 00:07:20,954
you're gonna have to get an embeddable player

198
00:07:20,954 --> 00:07:22,875
for each of those 100 episodes on your

199
00:07:22,875 --> 00:07:23,615
new site

200
00:07:24,074 --> 00:07:26,654
because you don't have PowerPress to add them

201
00:07:26,794 --> 00:07:27,294
automatically.

202
00:07:28,180 --> 00:07:29,479
That's always a huge

203
00:07:29,860 --> 00:07:32,039
problem when people move from PowerPress

204
00:07:32,339 --> 00:07:32,839
because,

205
00:07:33,300 --> 00:07:35,699
you know, they they've moved to Wix or

206
00:07:35,699 --> 00:07:36,199
Squarespace

207
00:07:36,500 --> 00:07:38,360
or something like that. And,

208
00:07:39,459 --> 00:07:41,754
you know, like Mike said, like, you're bringing

209
00:07:42,055 --> 00:07:44,855
those you wanna have a a page dedicated

210
00:07:44,855 --> 00:07:47,254
to every single episode or a post, I

211
00:07:47,254 --> 00:07:48,055
guess. Yeah.

212
00:07:48,935 --> 00:07:50,714
It is a pain to

213
00:07:51,175 --> 00:07:53,894
copy and paste because unless you got a

214
00:07:53,894 --> 00:07:56,330
magic way of doing it, there's not an

215
00:07:56,330 --> 00:07:58,410
easy way to do it. It's gonna take

216
00:07:58,410 --> 00:08:01,050
you a long time. And, again, that's another

217
00:08:01,050 --> 00:08:03,470
benefit of if you're already using PowerPress

218
00:08:04,089 --> 00:08:07,050
and moving to a Blueberry feed or even

219
00:08:07,050 --> 00:08:08,029
the other way around,

220
00:08:08,649 --> 00:08:10,910
we kind of make that easier for you.

221
00:08:11,334 --> 00:08:13,334
Yeah. You know, the and the thing is

222
00:08:13,334 --> 00:08:13,834
is,

223
00:08:14,935 --> 00:08:17,194
you know, with these other kind of sites,

224
00:08:18,134 --> 00:08:19,914
a lot of it's a lot more manual.

225
00:08:20,454 --> 00:08:22,235
So, you know, if you want

226
00:08:22,854 --> 00:08:25,220
to, say, have a post on your website

227
00:08:25,220 --> 00:08:27,300
for a podcast episode, then you come to

228
00:08:27,300 --> 00:08:29,699
Blueberry or wherever else you're gonna publish it,

229
00:08:29,699 --> 00:08:31,879
publish it, and then grab an embed player

230
00:08:32,019 --> 00:08:34,500
and go back to your website, that's that's

231
00:08:34,500 --> 00:08:35,559
double publishing.

232
00:08:36,084 --> 00:08:38,345
You know, you're publishing a post on whatever

233
00:08:38,565 --> 00:08:41,044
podcast host you're on, and you're publishing another

234
00:08:41,044 --> 00:08:44,105
web page post. Yep. We do have easier

235
00:08:44,164 --> 00:08:46,644
option. It's not as slick, but there is

236
00:08:46,644 --> 00:08:47,945
an easier option,

237
00:08:48,804 --> 00:08:50,584
where you have a playlist

238
00:08:50,909 --> 00:08:53,309
player that you can embed on a single

239
00:08:53,309 --> 00:08:56,049
page on your website at Blueberry Power.

240
00:08:56,509 --> 00:08:59,250
It'll show up to the last 50 episodes,

241
00:08:59,709 --> 00:09:02,110
but it's not robust. It's not good for

242
00:09:02,110 --> 00:09:02,610
SEO

243
00:09:03,125 --> 00:09:04,024
for your website.

244
00:09:04,964 --> 00:09:07,605
Yeah. So that's important. It's definitely something to

245
00:09:07,605 --> 00:09:09,044
think about. But there are a lot of

246
00:09:09,044 --> 00:09:12,264
people that I've I've helped move from PowerPress,

247
00:09:13,365 --> 00:09:15,365
and that's what I always suggest. I was

248
00:09:15,365 --> 00:09:15,865
like,

249
00:09:16,409 --> 00:09:19,049
it's just it's easier and, you know, it

250
00:09:19,049 --> 00:09:22,110
may affect your SEO, but in the meantime,

251
00:09:22,169 --> 00:09:23,850
that's a good a good way to do

252
00:09:23,850 --> 00:09:25,470
it so that people can access

253
00:09:26,409 --> 00:09:27,389
a bunch of episodes

254
00:09:27,690 --> 00:09:29,769
right on a right on your website with

255
00:09:29,769 --> 00:09:31,925
a player. Yeah. I've had people where they

256
00:09:31,925 --> 00:09:34,245
they move to Wix seems to be the

257
00:09:34,245 --> 00:09:36,085
big one people like to move to here

258
00:09:36,085 --> 00:09:36,585
lately.

259
00:09:38,884 --> 00:09:40,644
That but, you know, I've had people where,

260
00:09:40,644 --> 00:09:42,965
you know, alright. We'll we'll we'll just skip

261
00:09:42,965 --> 00:09:43,945
all the old ones.

262
00:09:44,420 --> 00:09:46,580
So let's say they have 50 episodes or

263
00:09:46,580 --> 00:09:49,860
40 episodes, whatever. We'll put the embed player

264
00:09:49,860 --> 00:09:50,680
on a page

265
00:09:51,300 --> 00:09:52,200
for the archives.

266
00:09:53,300 --> 00:09:55,779
Yep. You know? And just leave it at

267
00:09:55,779 --> 00:09:57,620
that. And then going forward, if they wanna

268
00:09:57,620 --> 00:10:00,684
have individual posts for each episode, again, double

269
00:10:00,684 --> 00:10:01,184
posting.

270
00:10:01,565 --> 00:10:03,485
So if you're paying someone to publish your

271
00:10:03,485 --> 00:10:05,664
stuff, you're gonna be paying them double.

272
00:10:06,524 --> 00:10:08,764
So Yeah. It's it's just not,

273
00:10:10,365 --> 00:10:11,345
it's just not

274
00:10:11,964 --> 00:10:14,044
ideal, I guess, is the right way to

275
00:10:14,044 --> 00:10:14,704
put it.

276
00:10:15,190 --> 00:10:16,230
Yeah. You know?

277
00:10:16,870 --> 00:10:17,769
Again, PowerPress

278
00:10:18,550 --> 00:10:21,190
is very powerful in that way, hence the

279
00:10:21,190 --> 00:10:23,370
word power press. Yeah.

280
00:10:24,790 --> 00:10:27,269
You know? And I've also seen people where

281
00:10:27,269 --> 00:10:29,495
they have a really custom front page.

282
00:10:29,955 --> 00:10:32,534
In fact, if you go to blueberry.com,

283
00:10:32,995 --> 00:10:35,894
that's a WordPress site. But that front page

284
00:10:36,274 --> 00:10:37,894
is not a WordPress site.

285
00:10:38,434 --> 00:10:39,815
It's a static page.

286
00:10:40,674 --> 00:10:42,210
And so if, you know, if you just

287
00:10:42,210 --> 00:10:44,769
want your landing page to look different, leave

288
00:10:44,769 --> 00:10:46,149
your WordPress in place,

289
00:10:46,529 --> 00:10:48,850
but build a static page that looks the

290
00:10:48,850 --> 00:10:50,450
way you want it, and that works as

291
00:10:50,450 --> 00:10:51,889
well. I mean, you know, there's a lot

292
00:10:51,889 --> 00:10:53,970
of options, but staying with PowerPress, if that's

293
00:10:53,970 --> 00:10:56,210
what you're doing already, is really the best

294
00:10:56,210 --> 00:10:58,014
bet. A lot of this also goes we

295
00:10:58,014 --> 00:11:00,414
get these other calls where, I wanna change

296
00:11:00,414 --> 00:11:02,654
my domain name. You know? Say they change

297
00:11:02,654 --> 00:11:04,894
the name of their podcast, and the domain

298
00:11:04,894 --> 00:11:07,774
name they're using doesn't really jive with the

299
00:11:07,774 --> 00:11:09,695
new name of the podcast, so they get

300
00:11:09,695 --> 00:11:12,070
another domain name. A lot of times, what

301
00:11:12,070 --> 00:11:13,669
I tell them is to map the new

302
00:11:13,669 --> 00:11:16,470
domain to the old website if you're not

303
00:11:16,470 --> 00:11:18,470
changing the whole website. Just say you're just

304
00:11:18,470 --> 00:11:21,029
changing the the domain Yeah. On a WordPress

305
00:11:21,029 --> 00:11:23,990
site. Just map the second domain to that

306
00:11:23,990 --> 00:11:24,730
same website.

307
00:11:25,464 --> 00:11:27,865
Mhmm. And slowly over time, you can go

308
00:11:27,865 --> 00:11:29,784
to Apple and change the feed to the

309
00:11:29,784 --> 00:11:31,625
new domain. You can change you know, and

310
00:11:31,625 --> 00:11:33,544
and rather than doing a redirect and all

311
00:11:33,544 --> 00:11:34,044
that,

312
00:11:34,504 --> 00:11:36,764
and leave both domains on the site.

313
00:11:37,144 --> 00:11:39,149
So people that have old links will get

314
00:11:39,149 --> 00:11:41,329
there with the old domain, and people with

315
00:11:41,709 --> 00:11:43,709
the with the new links will come to

316
00:11:43,709 --> 00:11:45,950
the regular domain. You know? It doesn't hurt

317
00:11:45,950 --> 00:11:47,570
anything to do that.

318
00:11:48,190 --> 00:11:49,870
I've done that a few times. In fact,

319
00:11:49,870 --> 00:11:51,889
podcast insider, we've done that

320
00:11:52,909 --> 00:11:53,745
with this one.

321
00:11:54,384 --> 00:11:56,384
You know, when this was a standalone website,

322
00:11:56,384 --> 00:11:58,085
now it's part of the Blueberry website.

323
00:11:58,705 --> 00:12:00,245
As we said, it's WordPress.

324
00:12:01,024 --> 00:12:03,424
You know, we had podcastinsider.com.

325
00:12:03,424 --> 00:12:06,085
Before that, we had your podcast.com,

326
00:12:06,304 --> 00:12:09,110
and we just simply mapped the domain, you

327
00:12:09,110 --> 00:12:11,350
know, the new domain, podcastinsider.com,

328
00:12:11,350 --> 00:12:11,850
to

329
00:12:12,230 --> 00:12:14,309
that new site. Then we ordered the whole

330
00:12:14,309 --> 00:12:16,870
thing over to Blueberry, but but preplanning, I

331
00:12:16,870 --> 00:12:19,509
guess, is the big thing. This next thing

332
00:12:19,509 --> 00:12:21,049
confuses a lot of people.

333
00:12:21,625 --> 00:12:23,485
You don't have to

334
00:12:24,345 --> 00:12:26,764
go everywhere to change the

335
00:12:27,304 --> 00:12:27,544
the,

336
00:12:28,424 --> 00:12:29,245
feed address

337
00:12:30,264 --> 00:12:31,725
with a lot of these places.

338
00:12:32,424 --> 00:12:32,924
Spotify

339
00:12:33,304 --> 00:12:35,164
is one of them that you should

340
00:12:35,899 --> 00:12:38,639
if you directly submitted to Spotify.

341
00:12:39,420 --> 00:12:39,920
Mhmm.

342
00:12:40,700 --> 00:12:42,379
Or you can just tell us if you

343
00:12:42,379 --> 00:12:44,620
submitted through Blueberry, and we'll fix it. Ain't

344
00:12:44,620 --> 00:12:45,519
no big deal.

345
00:12:45,980 --> 00:12:46,480
Yeah.

346
00:12:47,019 --> 00:12:49,365
I just had this conversation with a customer

347
00:12:49,384 --> 00:12:52,605
literally right before we started recording. They were

348
00:12:52,904 --> 00:12:55,544
they were moving websites, but they were moving

349
00:12:55,544 --> 00:12:56,365
from SoundCloud.

350
00:12:56,985 --> 00:12:59,464
And so Oh, yeah. She's kind of confused

351
00:12:59,464 --> 00:13:01,065
on, well, do I have to go in

352
00:13:01,065 --> 00:13:02,605
and manually change

353
00:13:03,049 --> 00:13:03,709
to the

354
00:13:04,089 --> 00:13:06,029
new blueberry feed? And I was like, no.

355
00:13:06,490 --> 00:13:08,990
Got this magic thing called a 301 redirect.

356
00:13:09,049 --> 00:13:10,490
Here's how you do it. And she's like,

357
00:13:10,490 --> 00:13:13,049
oh, that's really cool. Yep.

358
00:13:13,610 --> 00:13:14,110
And

359
00:13:15,415 --> 00:13:17,575
so yeah. And a lot of times that

360
00:13:17,575 --> 00:13:19,894
works. Like, it works for, like, 99.9%

361
00:13:19,894 --> 00:13:22,554
of the places out there. Yep. But,

362
00:13:23,174 --> 00:13:25,975
Spotify, they're goofy. I've seen it work sometimes,

363
00:13:25,975 --> 00:13:27,654
and then other times it doesn't. So I

364
00:13:27,654 --> 00:13:30,059
always I'm like, give it about a a

365
00:13:30,059 --> 00:13:32,700
day or two after you've implemented it. And

366
00:13:32,700 --> 00:13:34,539
if you see it on Apple and everywhere

367
00:13:34,539 --> 00:13:36,620
else, you should be good, but just double

368
00:13:36,620 --> 00:13:39,279
check Spotify if you submitted directly to them.

369
00:13:39,339 --> 00:13:41,179
Or if, like Mike said, through us, we'll

370
00:13:41,179 --> 00:13:42,235
change it for you.

371
00:13:42,695 --> 00:13:44,075
And on Apple, you

372
00:13:44,535 --> 00:13:46,215
you have to put in the new feed

373
00:13:46,215 --> 00:13:49,014
URL, but it's, it's just a checkbox that,

374
00:13:49,014 --> 00:13:51,095
you know, Dave Dave and I can do

375
00:13:51,095 --> 00:13:52,394
on the Blueberry feed

376
00:13:52,935 --> 00:13:55,274
to, turn on that for Apple.

377
00:13:56,019 --> 00:13:58,179
Apple will continue to follow the redirect as

378
00:13:58,179 --> 00:13:59,159
long as the redirect

379
00:13:59,620 --> 00:14:02,120
is in place, but with SoundCloud, who knows,

380
00:14:02,899 --> 00:14:05,059
how long they keep those redirects in place.

381
00:14:05,059 --> 00:14:07,779
And, really, just thirty to sixty days is,

382
00:14:08,865 --> 00:14:10,865
is all you really need. Actually, a couple

383
00:14:10,865 --> 00:14:13,445
weeks, for most people. But,

384
00:14:13,904 --> 00:14:14,465
yeah, you just

385
00:14:15,585 --> 00:14:17,445
you gotta preplan this stuff.

386
00:14:18,144 --> 00:14:20,384
You know, a lot lot of times, you

387
00:14:20,384 --> 00:14:20,884
know,

388
00:14:21,504 --> 00:14:24,225
people just don't know, and and why should

389
00:14:24,225 --> 00:14:24,600
they?

390
00:14:25,159 --> 00:14:26,620
And that's what we're here for.

391
00:14:27,079 --> 00:14:29,399
Yeah. And so, like, that's that's a huge

392
00:14:29,399 --> 00:14:31,639
piece of advice. Like, if that's just something

393
00:14:31,639 --> 00:14:32,699
that you've considered

394
00:14:33,159 --> 00:14:33,819
at all,

395
00:14:34,279 --> 00:14:35,899
start building out that plan

396
00:14:36,279 --> 00:14:37,019
so that,

397
00:14:38,544 --> 00:14:40,625
you're not calling us and going, hey. This

398
00:14:40,625 --> 00:14:42,325
has to be changed by tomorrow

399
00:14:42,705 --> 00:14:45,904
because we got this huge launch or this

400
00:14:45,904 --> 00:14:48,225
huge change coming. And we've we've had phone

401
00:14:48,225 --> 00:14:50,644
calls like that or tickets, and

402
00:14:50,945 --> 00:14:52,084
we're like, well,

403
00:14:52,889 --> 00:14:55,370
it's quick, but it's not that quick. You

404
00:14:55,370 --> 00:14:58,250
know? Like, we can implement those changes. We

405
00:14:58,250 --> 00:15:00,569
can help you do that today, but it

406
00:15:00,569 --> 00:15:01,309
may take

407
00:15:01,769 --> 00:15:04,509
a couple of days before all platforms

408
00:15:04,809 --> 00:15:06,350
pick up all of those changes.

409
00:15:07,024 --> 00:15:09,345
So don't hurt yourself in the process. Plan

410
00:15:09,345 --> 00:15:12,144
ahead. Yeah. That's that's the the big thing

411
00:15:12,144 --> 00:15:14,705
because so many times, you know, people get

412
00:15:14,705 --> 00:15:16,785
way ahead of themselves when they do stuff

413
00:15:16,785 --> 00:15:18,705
like that. We're not judging. If you wanna

414
00:15:18,705 --> 00:15:20,865
move off of WordPress and to some other

415
00:15:20,865 --> 00:15:21,924
platform, great.

416
00:15:22,709 --> 00:15:25,370
You know, that's there's no rules in podcasting,

417
00:15:25,509 --> 00:15:26,970
but there are best practices.

418
00:15:27,750 --> 00:15:29,610
Yeah. It goes a lot smoother

419
00:15:30,470 --> 00:15:32,649
if Yeah. You preplan this stuff.

420
00:15:32,950 --> 00:15:35,610
Mhmm. I wanna add to the plan part.

421
00:15:35,865 --> 00:15:38,365
Make sure that you get the new feed

422
00:15:38,504 --> 00:15:40,845
in place and tested and working

423
00:15:41,544 --> 00:15:42,044
because,

424
00:15:42,504 --> 00:15:44,365
what happens is the new feed

425
00:15:44,745 --> 00:15:46,825
has to be completely and utterly ready to

426
00:15:46,825 --> 00:15:49,884
go. Nobody's gonna see that new feed

427
00:15:50,519 --> 00:15:52,460
until you do the three zero one redirect.

428
00:15:53,160 --> 00:15:55,160
And once that happens, it's and this is

429
00:15:55,160 --> 00:15:57,080
one of the few things in podcasting that's

430
00:15:57,080 --> 00:15:57,580
instant.

431
00:15:58,120 --> 00:16:00,600
Instantly, everybody's gonna be looking at that new

432
00:16:00,600 --> 00:16:01,100
one.

433
00:16:01,720 --> 00:16:02,220
Yep.

434
00:16:02,695 --> 00:16:04,615
And that and that's, you know, the beauty

435
00:16:04,615 --> 00:16:06,134
of the three zero one redirect. And that's

436
00:16:06,134 --> 00:16:08,294
a a simple web process. So, you know,

437
00:16:08,294 --> 00:16:10,695
pretty much, like, what we've had to do

438
00:16:10,695 --> 00:16:13,674
after somebody's moved and didn't think about it

439
00:16:13,815 --> 00:16:15,174
is we have to figure out how to

440
00:16:15,174 --> 00:16:17,095
implement a three zero one redirect on that

441
00:16:17,095 --> 00:16:19,617
domain. So don't get rid of your domain

442
00:16:19,617 --> 00:16:21,820
no matter what because we can always spin

443
00:16:21,820 --> 00:16:24,024
up a website, throw a domain on it,

444
00:16:24,024 --> 00:16:26,227
do the three zero one redirect, and it

445
00:16:26,227 --> 00:16:28,430
works the same whether it's on Wix or

446
00:16:28,430 --> 00:16:30,634
wherever. Mhmm. You know? We can make that

447
00:16:30,634 --> 00:16:32,837
happen. But most people that move platforms keep

448
00:16:32,837 --> 00:16:35,254
the domain on those platforms. And inside those

449
00:16:35,254 --> 00:16:37,095
platforms, there are ways of doing three zero

450
00:16:37,095 --> 00:16:39,335
one redirects. Might not be easy, but it's

451
00:16:39,335 --> 00:16:39,835
doable.

452
00:16:40,375 --> 00:16:42,695
Anyway, I think, unless you got anything else,

453
00:16:42,855 --> 00:16:45,175
I think this wraps it up. Yeah. Sometimes

454
00:16:45,175 --> 00:16:47,735
this this stuff feels really complicated even to

455
00:16:47,735 --> 00:16:49,620
me, and I do it every day. Just

456
00:16:49,620 --> 00:16:52,019
take your time. Take your time. Call us,

457
00:16:52,019 --> 00:16:54,340
get in touch, and do some research before

458
00:16:54,340 --> 00:16:57,379
you jump in headlong just because you got

459
00:16:57,379 --> 00:16:59,299
a designer guy that's like, I prefer to

460
00:16:59,299 --> 00:17:00,919
work in this platform

461
00:17:01,299 --> 00:17:03,160
because we don't want you to break anything.

462
00:17:03,705 --> 00:17:06,904
Just remember, your podcast feed is what connects

463
00:17:06,904 --> 00:17:09,224
you to your subscribers. Changing your website is

464
00:17:09,224 --> 00:17:11,644
fine. Make sure you have a clear plan.

465
00:17:11,945 --> 00:17:13,644
Keep the feed working and

466
00:17:14,105 --> 00:17:17,065
redirect it correctly so you don't lose your

467
00:17:17,065 --> 00:17:17,565
audience.

468
00:17:18,519 --> 00:17:21,240
Yeah. Thanks for listening and staying subscribed if

469
00:17:21,240 --> 00:17:23,160
you are or following. I guess they did

470
00:17:23,160 --> 00:17:25,880
change that jargon a couple years ago. If

471
00:17:25,880 --> 00:17:28,299
you do want more information about the show

472
00:17:28,440 --> 00:17:30,519
and the things that are going on at

473
00:17:30,519 --> 00:17:33,644
Blueberry, go over to podcastinsider.com.

474
00:17:33,724 --> 00:17:35,484
Maybe even jump over to the YouTube channel

475
00:17:35,484 --> 00:17:37,884
because I've got videos over there. Yeah. Dave's

476
00:17:37,884 --> 00:17:40,445
the the new YouTube star. Catch you next

477
00:17:40,445 --> 00:17:40,945
week.

478
00:17:41,565 --> 00:17:44,285
Thanks for joining us. Come back next week.

479
00:17:44,285 --> 00:17:47,805
And in the meantime, head to podcastinsider.com

480
00:17:47,805 --> 00:17:48,325
for more information, to subscribe, share, and read

481
00:17:48,325 --> 00:17:49,505
our show notes. To

482
00:17:53,269 --> 00:17:55,509
check out our latest suite of services and

483
00:17:55,509 --> 00:17:58,789
learn how Blueberry can help you leverage your

484
00:17:58,789 --> 00:18:01,609
podcast, visit blueberry.com.

485
00:18:01,669 --> 00:18:03,529
That's Blueberry without the e's.

486
00:18:03,862 --> 00:18:04,682
We couldn't afford the e's.