Dec. 15, 2022
The Best Day to Release a Podcast Is… – PCI 324
Apple Podcasts 
TuneIn 
Deezer 
Paypal Many people have asked, even we have pondered and answered, and now there is a report on the best day to release a podcast. Kind of. A report has recently been released providing percentages on how popular each day of the week is to release a new episode. The data may surprise you.
Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.
News- True Crime Podcast Proof helped to free 2 men after 25 years in prison
- What is the best day to release a podcast? Here’s a report on the subject: What day are the most podcast episodes released?
- NPR Student challenge is back for 2023
- Live podcasting, the open way from Dave Jones
- Spotify cuts live audio shows
- Good Housekeeping’s 40 best podcasts of 2022
- SmartLess Media formed by the hosts behind SmartLess podcast with Will Arnett, Jason Bateman and Sean Hayes. They announced four shows that will debut in 2023, hosted by fellow celebrities.
Use your voice to the best of your ability, and forgo trying to ‘sound like a podcaster’. The best advice we can give to anyone that is anxious about how their voice sounds, is to do it anyway. Your conversational voice will most likely work best; and the content is the most important part. Articulate yourself well and your voice will follow suit.
Blubrry News- Blubrry offices will be closed the Monday after Christmas (Boxing day) and the Monday after New Year’s Day. We will also be out the Friday afternoons of Christmas Eve and New Years Eve.
- We are still head down on a bunch of new features and a couple of new products. Look for some announcements after the first of the year.
- One of those features will be Value 4 Value, where you will be able to get donations to your show via Sats (small parts of bitcoin). This show is enabled for V4V so if you are listening on a supported app (Fountain, Podverse, or others), you can send us a boost.
Podcast Gear/Tech
Question of the WeekQuestion: What are the 3 or 4 best destinations to submit my podcast to?
Answer: Well, you want to try to be as everywhere as you can. But if you want to pick the most important ones, I would say submit your show to these four:
- Apple Podcasts
- Google Podcasts
- Spotify
- Podcast Index
It doesn’t hurt to submit to all the others. If you are a PowerPress or Blubrry user, go to the destinations settings and submit to them all. (Don’t lose any sleep over it)
Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Coming to you this week from MacKenzie’s Home Studio in Columbus, OH & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
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Our mailing address: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235
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Hey, welcome to Podcast Insider.
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This is episode 3 24. I have Mackenzie
with me today. How you doing,
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Mackenzie?
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I'm doing well. I believe this
is my last episode of the year.
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We were just talking about the
rest of the schedule, cuz you know,
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we got kind of a, kind of a m wonky
schedule the rest of the year,
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00:00:29,780 --> 00:00:32,340
but we should be on for
the next couple Thursdays.
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Yeah, we got, uh, special guest
host next week, and then, uh,
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Todd and I are gonna do our year end.
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How did we do with our
predictions last year's show? So,
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ought to be fun. Uh,
I'm firing up the sound effects.
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This ought to be good. We got our regular
news, which was hard to find today.
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Everybody's talking about
year end stuff and, uh, I,
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I found some interesting stuff.
Mackenzie put up a good best practice.
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We got some blueberry stuff. Got our, uh,
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normal pro tip with Toby, and of
course, I got a question of the week.
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One of my favorite questions that I got
asked like four times this week. So.
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Ooh. Okay.
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So let's get on the news.
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First story here. Uh,
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true Crime podcast helps free two
men wrongly convicted of murder
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after 25 years in jail or in prison.
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And that's crazy. Uh,
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Darrell Lee Clark and Kane Joshuas story.
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They were handed life sentences
for a friend of theirs that died
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and they've been in, they've
been in prison for 25 years.
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Yeah, they were just 15
year or 17 years old, uh,
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when this all happened.
Uh, 15 year old was,
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was died, or had died. Mm-hmm.
. And they got blamed for it.
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And there's a podcast
called Proof and, uh,
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Susan Simpson and just Cnda Davis.
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I think I got that one right too. I like
butchering name. Yeah. Today,.
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Anyway,
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they noticed inconsistencies in the
case and their investigation revealed
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that the two men serving
time for the murder was, uh,
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not true. Uh, so anyway, they,
uh, yeah. Somehow got, uh,
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got him released from prison. You know,
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kind of think of what happened with Serial
too, you know, it took a while, but,
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uh, you know, the, the main defendant
in that case is now out mm-hmm.
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. Yes. So it, uh, it
does happen. Uh, but pretty cool, uh,
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pod when podcasting can, uh, you know,
free some innocent people that, uh,
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got accused strongly.
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Yeah. Every time I hear
one of these stories,
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it's such a mixture of emotions,
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of gratefulness that they have
been released, uh, you know,
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anger that this, uh, podcast is
what took, took it to, you know,
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get to this spot. But
every time it's just, uh,
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kind of amazement at how
podcasting is, you know,
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part of this process
now for so many people.
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Yep. And, uh, you know, that just
proves that, uh, podcasting is,
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is getting more and more into
the, the, uh, culture now. So.
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Yeah. It's here to stay.
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Yeah, it's good.
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So what is the best day to
put out your podcast or, uh,
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the other, this story is, you know,
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what day is the most
crowded for new episodes?
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Pod chaser Crunch the numbers
and seems like every weekday
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podcast list gets a little longer.
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Finds that Wednesday and Thursday are
tied for the days with the biggest number
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of new episodes. I guess we add to that
here, don't we? Yes, we do. And, uh,
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that's when 17.4% of new episodes dropped,
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uh,
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Monday and Tuesday are nearly that
at 17 and Friday's not far behind at
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16 and the least is, uh,
Saturday is what they said. But,
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you know, I, I always go by, you know,
put it out when it's done. You know,
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try to keep to a schedule, but
pick a day and stick with it.
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It doesn't matter what
everybody else is doing.
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People will build you into their
lives. We've always said that.
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Yeah.
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I know what days a lot of the podcasts
that I listen to are released on.
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I'm not listening to them on those days.
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I'm gonna listen to them based on
my life schedule. So, you know,
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the episode might come out on Sundays,
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but I know I'm gonna listen to them on
Tuesdays when I go to my one gym class.
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Like, that's just how it happens. So
for the most part, Monday, Tuesday,
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Wednesday, and Thursday,
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and even essentially
Friday or the same amount,
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17, 17, 16, like that's the
same thing. And then Saturday,
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Sunday are both seven or eight.
Yeah. There's no real day for this.
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Maybe you skip the weekend, but
there's no good answer to this.
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Yeah. A lot of times, you know,
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I like to do 'em on Friday or Saturday
cuz that's when I have time to record,
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you know, either Friday night mm-hmm.
or Saturday sometime,
84
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and I put it out as soon as it's done.
85
00:05:03,580 --> 00:05:07,160
And that works for me and it's
okay, you know, like I said,
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whatever day you wanna do it,
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it's your podcast and people will build
you into their lives wherever they want
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you to be, regardless of when you
put it out. Now, if it's a news show,
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of course you want it to be, you
know, timely and topical, uh,
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for what's going on.
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But, but that means you also can't
choose what day the news is gonna happen.
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. True, true. So most news shows
are daily on the weekdays and yeah,
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that's a whole different thing. You
know, anybody do a daily podcast,
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God bless 'em,, I tried
that a couple times and you know,
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even a short one, uh,
that's really easy is still.
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Challenging.
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Amazing how challenging
that is. Now, of course,
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a lot of the news ones have a team
and that's their job and mm-hmm.
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that works. But, uh, you
know, if you're doing it on your own,
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like most of us indies are
dailies are crazy.
101
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Yeah. Overall, based on these numbers,
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I would say you're worried about
it more than the audiences.
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Yeah. Yeah. The audience isn't gonna
threat too much, but, you know,
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if you try to stay consistent, you know,
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they will notice that you're not there
when you're supposed to be. So, you know.
106
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Yep. That in mind as.
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Well. I always like this one,
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NPR r is doing their student
podcast challenge. Uh,
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this is the fifth year that
they've done at in a row.
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And so it starts in January and
goes all the way through April,
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and then at the end they announce
the Grand prizes and people will hear
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their stories on npr.
But it's really cool, um,
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because it's like solely based for kids.
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They have a whole separate bunch of
challenges for college students on varying
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things. But this one is mainly,
you know, like children.
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So I think that's really cool.
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Yeah. Yeah. And they, uh, you know, they
didn't do a lot of it last year. Not,
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not as much as they're doing
this year. They're kicking it up,
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even though NPR is, uh, is
having some financial challenges,
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I hear. But, uh, anyway,
thought it was good that, uh,
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they're getting or they're doing that
again. Okay. Now this is a little geeky,
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this next one if I'm in the right
order here. So Yeah, you know,
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we get a little geeky here once in a
while, but this is a worthwhile thing.
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Uh, podcasting 2.0, live
podcasting the open way.
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Now it's no secret we're working
on podcast 2.0 stuff. Of course,
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we're gonna be talking about
more of that here a little later.
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But one of the things is known as
the live item tag or live, you know,
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going live on a podcast.
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Now you're not podcasting live
necessarily, but like with this show,
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most of the time Todd and
I will go live on Facebook,
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and once Blueberry has
the live feature put in,
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uh, which is coming up, you'll be
able to tell apps that support that,
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that you're going live and you'll
be able to listen and or watch the
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live stream right in your podcast app.
That's kind of the, the, the, the deal.
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But Dave, uh, Jones from Podcast
Index goes into not too geeky,
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I mean, I think he tries to, uh,
make it human consumable, but, uh,
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talks about, you know, why this is
important, why this is cool, uh,
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and you know, kind of how
it works on a high level.
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So check out that article if you're
interested in, in the, uh, live item tag.
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I've gotten an understanding
of how the live item tag works
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simply because I'm helping get
it working here. So I, I've,
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I have a very good understanding
of this article from Dave Jones,
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but I think it's also a great introduction
to people who are trying to learn
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this, because for the most part, he does
break it down pretty simply of there's,
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you know, the,
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the three different steps that you kind
of have to do if you wanna to do this in
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terms of letting, you know,
identifying when it's live, when it's,
148
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when it is live, and then, you know,
when it's ended, that type of stuff.
149
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But overall,
150
00:09:05,040 --> 00:09:08,640
I think it's definitely more convoluted
than going live on other social media
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platforms, just simply beca
because it's, you know, not yeah.
152
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Social media platform,
153
00:09:14,300 --> 00:09:17,240
but it's going like in multiple
places that have this capability,
154
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but it's the same idea.
155
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Yeah. And,
156
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and you still have to go live on
whatever platform you're going live on.
157
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This is just a notification
and, uh, integration with apps,
158
00:09:28,970 --> 00:09:30,240
so mm-hmm. that, you know,
159
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you can consume that inside
the app you're using right now.
160
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A pod verse is kind of the
most popular one, but it,
161
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it was really slick. You know,
uh, a lot of times, you know,
162
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Todd and Rob do the new media show and
a lot of times I like to have it on the
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tv, you know, kind of in the background
while I'm doing show prep for this show,
164
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cuz it says is on Wednesday. And that's
usually when I'm doing show prep.
165
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So I kind of listen to what
they're talking about, whatever.
166
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But last week they finally got the live
item tag working and it was really cool.
167
00:10:00,600 --> 00:10:04,480
My pod versed, my phone popped up,
said, Hey, new media show's going live.
168
00:10:04,870 --> 00:10:08,360
I hit the notification and it
started playing on my phone in audio.
169
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It was perfect.
170
00:10:09,570 --> 00:10:14,480
So instead of having to fire up the TV
and find them on YouTube or whatever I
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had to do, it was right there on my phone.
172
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I didn't have to do anything but
hit the, hit the button. And, uh,
173
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and that was really slick. You know,
we're building this for the 3% right now,
174
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but in a couple years this, you know,
with adoption, this could get popular.
175
00:10:28,910 --> 00:10:29,760
It'd be awesome.
176
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Do you have a short list of what apps
are utilizing this right now? Like,
177
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are people, you know, are those like
popular apps that people are listening on?
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Yeah.
179
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Pod Verse is one of them.
180
00:10:40,150 --> 00:10:43,200
I do believe Pod Friend does it,
181
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and there's a whole bunch of other apps
that are integrating it here shortly.
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So, you know, we're kind of
leading edge. So, you know,
183
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there's not that many yet, but,
uh, we're getting there. I.
184
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Th yeah, I, that's kind
of what I think my, my,
185
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that I would be harping on.
Is that not enough apps?
186
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Are you utilizing this for me to
really, you know, yeah. Want to use.
187
00:11:06,130 --> 00:11:09,240
It? It's the chicken or the egg
thing though. If you build it,
188
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somebody will integrate it and, and the
more you talk about it on your podcast,
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if you're doing it, the more you
are listeners will, Hey, you know,
190
00:11:19,380 --> 00:11:23,560
hey Overcast, I want this a
feature. And eventually, uh,
191
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the guy that does overcast
will, will do it. Or, you know,
192
00:11:26,680 --> 00:11:30,240
even Apple at some point maybe, you know,
you gotta, it's a chicken or the egg,
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00:11:30,240 --> 00:11:34,800
we gotta build it and then
we gotta promote it. And,
you know, it's a podcaster.
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If you're really like these new
features, you, you bug your, uh,
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audience about it,
196
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the audience will bug the app
developers and it'll get wider adoption.
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That's kind of how podcasting started
in the first place. and I, I,
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you know, I kind of feel
that energy now. You know,
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I was around at the beginning
of podcasting in general
and it's almost like that
200
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kind of energy again with this
podcast 2.0 initiative, you know,
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with the name space and the
features and the, you know, the,
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the instant notifications and all
of that stuff that we never had in
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podcasting for 18 years.
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Now we're starting to get that
innovation where we didn't have a lot of
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innovation after about
2005. So, uh, it's,
206
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it's really exciting. Uh,
to me. I, you know, I,
207
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I know I'm a little bit of a geek
when it comes to this stuff, but, uh,
208
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I think it's gonna be good for the whole,
uh, medium. You know, a lot of people,
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they want things to work a certain
way, but nobody was doing anything.
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And now somebody is. So if you have a
suggestion for some sort of feature,
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you know, reach out, uh, over at,
uh, podcast guess index.org or,
212
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uh, or your podcast
hosting company, you know,
213
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we'll take the suggestions and and go
with it. Uh, cuz you know, it's a, it's a,
214
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it's a thing in progress. It's a,
215
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it's a project so things can be
added later if you find, you know,
216
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you want some sort of feature push for it.
217
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Suffice to say, if anyone wants
to talk about Podcasting 2.0,
218
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Mike and Todd are always open to it.
219
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Yes, for sure. Uh, all right, here's
something I found a little surprising.
220
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Good Housekeeping has a list of 40
podcasts you should listen to right
221
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now. Yeah.
222
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That's what I was saying earlier
today when we were, you know,
223
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talking about articles, I'm
like, everyone is doing 'em.
224
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. Yeah. But, you know,
I, I don't know, you know,
225
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I personally probably wouldn't
listen to some of these,
226
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but some of these might be
pretty good and, you know,
227
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it's always good to get a curated list
from somebody you trust and if you know
228
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you're trust, good housekeeping,
you know, check 'em out. Uh,
229
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there's 40 podcasts in here and, uh,
230
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most of them I've never heard of.
231
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So it's a good way to discover
something you might like.
232
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Yeah, I've listened to like
10 or so of these probably,
233
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so that's a whole 30 others
that I could listen to. Right.
234
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You know, and it's always good to test
out stuff, you know, as, as a listener,
235
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you know, there,
236
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there may be something really awesome
that you've just never heard of,
237
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cuz you know, it's a little hard to
hear of everything going on, but, uh,
238
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I think these are, uh, geared towards
women because of being, you know,
239
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good housekeeping. That's kinda.
240
00:14:10,560 --> 00:14:12,840
Yeah, it's good.
Housekeeping,. Yeah.
241
00:14:13,420 --> 00:14:15,360
You know, but, uh, you
know, but there's some,
242
00:14:15,360 --> 00:14:18,360
some mainstream stuff in there here
as well and mm-hmm..
243
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Very good. Uh, check out that
list in our show notes. So,
244
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Spotify is getting rid of a
lot of their live audio shows
245
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following podcast cancellations
and layoffs. You know,
246
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that Spotify's been going
through a lot of, you know,
247
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they've been canceling a lot of
their, their in-house podcasts,
248
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their exclusive ones,
249
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and now they're officially
cutting some live shows,
250
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live audio shows. I don't know if
those are necessarily podcasts,
251
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but I thought it was interesting
that, uh, that they had these,
252
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cuz I'd never heard of 'em, to be honest
with you. I've never heard of, uh,
253
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you know, them doing just live
broadcasty type shows on Spotify,
254
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but apparently they.
255
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Did. I did not know as well.
256
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And that's probably why they're getting
rid of them because nobody know about
257
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'em.
258
00:15:08,370 --> 00:15:13,340
Yeah. Um, it, it said that they
were just doing away with them.
259
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They listed a couple of the shows,
260
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but I think that they're gonna be
essentially uploading them after
261
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as the normal podcast, ah, instead of,
you know, doing, doing the normal thing.
262
00:15:25,890 --> 00:15:27,380
Okay. Yeah. Makes sense.
263
00:15:27,960 --> 00:15:32,900
The host of Smartlist, the podcast
with Jason Bateman, Sean Hayes,
264
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and Will Arnette have formed a media
company called Smartless Media,
265
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and they are set to release
four new podcasts within 2023.
266
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And as far as I can tell,
267
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all of those podcasts will be hosted
by fellow celebrities or, you know,
268
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well-known people. Um,
269
00:15:48,510 --> 00:15:53,140
so sounds like they're really
gearing up for a whole new year of,
270
00:15:53,230 --> 00:15:54,063
uh, content.
271
00:15:54,210 --> 00:15:57,500
Yeah, definitely. Uh, so
yeah. Very good. You know,
272
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everybody's starting their own
company now, so, why not?
273
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It's, uh, this is not, yeah, this
is nothing new. Nothing new at all.
274
00:16:06,170 --> 00:16:10,580
They did have a deal
with Amazon and Wondery
275
00:16:11,040 --> 00:16:15,580
for a dist for exclusive
distribution as well as
276
00:16:15,750 --> 00:16:19,300
ad sales rights. So we'll
see how that factors into it.
277
00:16:19,440 --> 00:16:24,300
But Smartlist will be releasing episodes
one week early in Adri on Amazon
278
00:16:24,300 --> 00:16:28,940
Music and with the Wondery subscription
service before going out to everyone
279
00:16:28,940 --> 00:16:30,780
else. So it sounds
like, you know, they're,
280
00:16:30,780 --> 00:16:33,060
they're given some exclusive
stuff that makes sense.
281
00:16:33,090 --> 00:16:36,940
Yeah. And also just, uh, we, we've
mentioned this before, but I I,
282
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I've been actually taking a
little bit of advantage of it.
283
00:16:39,500 --> 00:16:41,580
If you have Amazon Prime,
284
00:16:41,840 --> 00:16:45,260
you also have the Amazon Podcasts,
285
00:16:45,340 --> 00:16:50,340
early release stuff, and, uh,
Wondery, uh, ad free wondery shows.
286
00:16:50,630 --> 00:16:51,700
Uh, if you listen, you.
287
00:16:51,700 --> 00:16:52,533
Do.
288
00:16:52,680 --> 00:16:57,220
Yes. If you listen on Amazon, you get
them as if you're a lottery premium,
289
00:16:57,630 --> 00:17:01,380
uh, subscriber. So one of the
other benefits of Amazon Prime.
290
00:17:01,980 --> 00:17:03,820
, that's embarrassing.
I don't know that.
291
00:17:04,090 --> 00:17:07,180
I didn't know it until I read
about it a couple weeks ago. So.
292
00:17:07,300 --> 00:17:09,620
Wow. Yeah. Okay.
Well then, you know what,
293
00:17:09,620 --> 00:17:13,860
maybe I will be checking out some
wondering shows in the next couple weeks.
294
00:17:13,860 --> 00:17:14,100
Let's.
295
00:17:14,100 --> 00:17:19,020
Do a couple. I really like the,
uh, the business wars one. So, uh,
296
00:17:19,020 --> 00:17:23,940
they have very annoying ads in
the regular podcast, so, uh,
297
00:17:23,940 --> 00:17:26,940
it's good. All right. Uh, best practice.
298
00:17:28,150 --> 00:17:28,500
So,
299
00:17:28,500 --> 00:17:33,260
our best practice this week is to use
your voice to the best of your ability and
300
00:17:33,260 --> 00:17:37,180
forego trying to quote unquote,
sound like a podcaster.
301
00:17:37,180 --> 00:17:40,460
This is less and less common
nowadays, I feel like,
302
00:17:40,460 --> 00:17:45,140
of people trying to emulate what
was basically known as the NPR r
303
00:17:45,140 --> 00:17:46,740
radio broadcasting voice.
304
00:17:46,740 --> 00:17:51,280
People are more comfortable just utilizing
their own natural cadence and tone
305
00:17:51,380 --> 00:17:51,900
and,
306
00:17:51,900 --> 00:17:56,080
and essentially just going along with
whatever quirks that they find about their
307
00:17:56,080 --> 00:18:00,520
voice. Um, but very, very common
for people to start recording,
308
00:18:00,520 --> 00:18:02,480
whether it's a podcast or, you know,
309
00:18:02,530 --> 00:18:06,640
on some type of live video like YouTube
or TikTok or something like that,
310
00:18:06,690 --> 00:18:10,560
to start recording, listen to it,
rewatch it before they send it out,
311
00:18:10,560 --> 00:18:15,200
and just have so much hatred
towards their own voice.
312
00:18:15,200 --> 00:18:19,840
And this is not, this is nothing
new. This has been going on forever.
313
00:18:20,580 --> 00:18:24,960
And really the best thing there is to
do is just to keep going because you're
314
00:18:24,960 --> 00:18:27,480
gonna become more natural at it.
You're gonna feel comfortable,
315
00:18:27,480 --> 00:18:28,800
you're gonna get used to it,
316
00:18:28,800 --> 00:18:31,280
and that's the best way that
your voice is going to sound.
317
00:18:31,280 --> 00:18:35,680
Yeah. I don't, uh, I don't try to do
the, the big broadcaster voice anymore.
318
00:18:35,680 --> 00:18:37,520
You know, I've done that before..
319
00:18:37,910 --> 00:18:41,760
I, I can pull it out if I really
want to, but I don't want to.
320
00:18:42,000 --> 00:18:43,960
. Yeah. It's, it's
much better, you know, I,
321
00:18:43,960 --> 00:18:48,280
I'd much rather it sound like we're
sitting across the table from somebody and
322
00:18:48,540 --> 00:18:53,200
the listeners just listening
to a conversation. Uh,
that's kinda how mm-hmm. I,
323
00:18:53,270 --> 00:18:55,640
I approach it because, you know, I,
324
00:18:55,640 --> 00:19:00,000
I'm not a real serious guy when it comes
to, I'm not trying to be, you know,
325
00:19:00,000 --> 00:19:04,360
Joe Broadcaster here. I'm, I'm just
getting stuff out and, uh, you know,
326
00:19:04,360 --> 00:19:06,640
I talk the way I talk. If
you talk to me in person,
327
00:19:06,830 --> 00:19:08,520
I sound exactly the same way.
328
00:19:08,790 --> 00:19:13,720
Yeah. The, the authenticity is
very, very noticeable and, you know,
329
00:19:13,720 --> 00:19:16,720
people are gonna pick up on it regardless
of whether you think you're fooling
330
00:19:16,840 --> 00:19:21,640
yourself or not. So, I'd say
just go with what you got..
331
00:19:21,680 --> 00:19:24,120
Don't make it too complicated
on yourself. Yeah.
332
00:19:24,120 --> 00:19:27,480
If you're a voiceover person, then you
know, hey, you know, do that.
333
00:19:28,050 --> 00:19:31,680
Be authentic. That's a, that's one
of the things about podcasting,
334
00:19:31,680 --> 00:19:35,560
especially the independent podcasts,
is, you know, you're in somebody's ear,
335
00:19:35,560 --> 00:19:37,680
literally. Mm-hmm.
. And you know,
336
00:19:37,680 --> 00:19:41,280
if you try to fake being
something you're not,
337
00:19:41,650 --> 00:19:46,080
it really comes through, uh,
people can tell. And so just.
338
00:19:46,080 --> 00:19:49,120
People can tell. Oh, and it's not
gonna sound the same every time. Like,
339
00:19:49,120 --> 00:19:53,440
I've been sick for a couple weeks and
I'm just having trouble getting back to,
340
00:19:53,500 --> 00:19:57,320
you know, my normal voice and I'm sure
I sound different than I did six months.
341
00:19:57,320 --> 00:20:00,720
That's why I had to interview, introduce
you cuz you don't sound like you. No,
342
00:20:00,720 --> 00:20:01,360
I'm kidding.
343
00:20:01,360 --> 00:20:03,000
, we have a,
344
00:20:03,000 --> 00:20:06,400
we have my double going for the last
episode of the year for me..
345
00:20:06,880 --> 00:20:11,200
. There you go. All right. That's,
uh, get on to some blueberry news.
346
00:20:18,240 --> 00:20:21,120
Blueberry offices, such as they are,
347
00:20:21,120 --> 00:20:23,560
will be closed on Monday after Christmas,
348
00:20:23,760 --> 00:20:26,520
otherwise Boxing Day and
the rest of the world.
349
00:20:27,020 --> 00:20:30,840
And also Monday after
New Year's Day and, uh,
350
00:20:31,360 --> 00:20:35,120
probably be out Friday afternoons,
although I probably will be around.
351
00:20:35,150 --> 00:20:37,760
Take the day, Mike. I'm
telling you. Take get off.
352
00:20:38,360 --> 00:20:38,540
.
353
00:20:38,540 --> 00:20:40,120
You get, you get it off.
354
00:20:40,600 --> 00:20:44,840
support may be a little
slower than than average, uh,
355
00:20:44,870 --> 00:20:46,200
over this period.
356
00:20:46,510 --> 00:20:51,080
I don't think anybody in the support
team's taking any big time off.
357
00:20:51,080 --> 00:20:54,320
I know Dave's taken a few
days and I'm not taking mine,
358
00:20:54,330 --> 00:20:58,280
my vacation till February. So
there we go. And let's see,
359
00:20:58,360 --> 00:21:01,520
we're still heading down on
a bunch of new features, uh,
360
00:21:01,620 --> 00:21:03,960
and a couple of new products. Of course,
361
00:21:04,450 --> 00:21:07,480
we kind of talked about this
yesterday in one of our meetings,
362
00:21:07,480 --> 00:21:12,160
that we're gonna stop doing any big
announcements until after the first of the
363
00:21:12,160 --> 00:21:15,240
year, just because they get
kinda lost through, you know,
364
00:21:15,240 --> 00:21:19,120
people traveling and not being
on their normal schedules. So,
365
00:21:19,570 --> 00:21:23,760
so we've got a lot of stuff in the can
and we will be releasing some of that,
366
00:21:24,010 --> 00:21:26,120
uh, very soon after the new year.
367
00:21:26,120 --> 00:21:30,040
Yeah. We're coming on strong at the
beginning of the year and, you know, just,
368
00:21:30,190 --> 00:21:32,440
just getting our heads on
straight for the next couple.
369
00:21:32,440 --> 00:21:36,680
Weeks. And of course, one more little
geeky thing, podcast 2.0 related,
370
00:21:37,170 --> 00:21:41,160
uh, one of the features that we
will be releasing soon is, uh,
371
00:21:41,160 --> 00:21:44,680
the ability to do value for value
along with the live item tag.
372
00:21:44,860 --> 00:21:48,720
And that's where you can get
donations to your show via SATs,
373
00:21:48,720 --> 00:21:50,280
which is Satoshi's,
374
00:21:50,280 --> 00:21:53,800
which is I think a hundred
millionth of a Bitcoin.
375
00:21:53,850 --> 00:21:57,000
So it's not much per Satoshi,
376
00:21:57,380 --> 00:22:01,040
but that's just the way that
you transport the money. Yeah.
377
00:22:01,040 --> 00:22:05,160
For a donation or, or, you know,
or if you wanna donate to other.
378
00:22:05,300 --> 00:22:08,360
But we'll be, IM
implementing all of that, uh,
379
00:22:08,360 --> 00:22:11,040
right after the first of
the year, along with, uh,
380
00:22:11,080 --> 00:22:15,200
we're gonna have a way to do a podcaster
wallet and a few other things like
381
00:22:15,200 --> 00:22:18,280
that. And believe me, we're the,
the big part of that is education.
382
00:22:18,330 --> 00:22:22,920
So we will have massive
documentation to try to make it less
383
00:22:22,920 --> 00:22:27,360
complicated, because trust me, Todd
and I have both messed with it and the,
384
00:22:27,360 --> 00:22:29,600
you know, it was a little complicated.
385
00:22:29,730 --> 00:22:34,400
So we're gonna try to endeavor to
make that less complicated..
386
00:22:34,780 --> 00:22:38,320
And by the way, this show is
enabled for value, for value.
387
00:22:38,330 --> 00:22:43,320
So if you happen to be listening on a
supported app, fountain Pod verse, uh,
388
00:22:43,430 --> 00:22:48,320
I think Pod Friend, there's a few
others, uh, you can send us a boost and,
389
00:22:48,330 --> 00:22:51,800
uh, and a little text
message with Money.
390
00:22:51,830 --> 00:22:56,160
It's always fun and it, it doesn't cost
much. That's the thing, you know, I,
391
00:22:56,160 --> 00:22:59,640
I you, you send a thousand
Satoshi and what's that Buck?
392
00:22:59,640 --> 00:23:03,720
Something like that,
if that, and you know, it, it,
393
00:23:03,720 --> 00:23:06,920
it just adds to the interaction. If
you listen to the new media show,
394
00:23:06,920 --> 00:23:09,960
they get a lot of
interaction from that. Also,
395
00:23:09,960 --> 00:23:14,480
the podcasting 2.0 show though,
they get a lot of interaction, uh,
396
00:23:14,480 --> 00:23:18,000
because of the, what they
call boosto grams. You know,
397
00:23:18,000 --> 00:23:21,640
there's a whole vocabulary, uh,
surrounding that, but mm-hmm.
398
00:23:21,680 --> 00:23:24,800
Anyway, so that is
one of the features, you know, the,
399
00:23:24,800 --> 00:23:27,640
that we are going to be releasing soon.
400
00:23:28,160 --> 00:23:31,640
We're gonna play Toby's
Pro Tip of the Week.
401
00:23:36,930 --> 00:23:38,560
Hi, it's Toby Goodman here.
402
00:23:38,690 --> 00:23:43,240
Podcast Tech is an ever-changing and
expanding topic of conversation in the
403
00:23:43,400 --> 00:23:47,000
industry. And because podcasts are
growing like crazy gear companies,
404
00:23:47,020 --> 00:23:50,480
the ones who sell microphones,
cables, software plugins, et cetera,
405
00:23:50,580 --> 00:23:54,000
are here to make money.
It can be overwhelming.
406
00:23:54,000 --> 00:23:57,920
And there's no question this tech
minefield can hold people back from
407
00:23:57,920 --> 00:24:01,720
podcasting, leaving USB
microphones aside for another chat.
408
00:24:01,720 --> 00:24:04,840
Here's what a more
professional setup looks like,
409
00:24:05,410 --> 00:24:09,920
besides my computer and off-the-shelf
MacBook Pro and recording software,
410
00:24:09,920 --> 00:24:12,880
here's what I'm using and
how it's all connected.
411
00:24:13,180 --> 00:24:15,760
But first answer this
question that, by the way,
412
00:24:15,760 --> 00:24:19,040
used Fox degree students I
taught about 10 years ago.
413
00:24:19,480 --> 00:24:22,480
Where does the sound
come from? That's right.
414
00:24:23,030 --> 00:24:27,760
When it comes to podcasting, it comes
from, in most cases, your mouth,
415
00:24:28,340 --> 00:24:31,720
you. So in tech terms, that's your output.
416
00:24:31,720 --> 00:24:36,240
And that means you need to put
your voice in to get a podcast out.
417
00:24:36,690 --> 00:24:41,600
My podcast setup consists of my
voice that goes into my microphone.
418
00:24:41,940 --> 00:24:45,000
Out of my mic comes an XLR cable.
419
00:24:45,230 --> 00:24:50,120
That XLR cable comes out
of the mic and goes into
420
00:24:50,120 --> 00:24:51,200
an audio interface.
421
00:24:51,500 --> 00:24:55,600
The audio interface is a small
box and it has three cables,
422
00:24:55,940 --> 00:24:58,520
the XLR from the mic that goes into it,
423
00:24:59,190 --> 00:25:04,080
a USB that goes out and sends
my voice into my computer
424
00:25:04,280 --> 00:25:05,640
where I record.
425
00:25:05,940 --> 00:25:10,880
And the third one are a pair of headphones
that come out of my interfaith so
426
00:25:10,880 --> 00:25:12,720
I can hear myself speak.
427
00:25:13,210 --> 00:25:16,520
Another piece of gear I've spoken
about a lot is my microphone.
428
00:25:16,700 --> 00:25:21,040
The microphone sits on a spring loaded
arm that I can swing in and out of my
429
00:25:21,040 --> 00:25:25,280
way. And I've spoken about my love
for this item before. Important note,
430
00:25:25,280 --> 00:25:30,080
if you are recording in an
environment with hard floors and
431
00:25:30,080 --> 00:25:33,720
ceilings, without soft furnishings and
maybe lots of glass, or even worse,
432
00:25:33,720 --> 00:25:35,720
in a public place where
there's loads of noise,
433
00:25:35,910 --> 00:25:38,800
I don't care how good your
gear is, it won't sound good.
434
00:25:39,010 --> 00:25:43,920
There's a reason why Ira Glass recorded
segments of this American life in a
435
00:25:43,920 --> 00:25:48,480
closet during Covid O V D. Now,
once your voice is in your computer,
436
00:25:48,620 --> 00:25:53,280
you can use software to edit content or
simply cut the cuffs and long silences
437
00:25:53,280 --> 00:25:58,280
and ultimately put your audio file
that's your recording into your podcast
438
00:25:58,430 --> 00:25:59,263
host.
439
00:25:59,380 --> 00:26:03,920
And that podcast host will send
it finally out into podcast land
440
00:26:03,920 --> 00:26:08,200
where it can be found on all
the platforms podcast slip. Now,
441
00:26:08,200 --> 00:26:12,880
that final bit can be a serious
headache, and it does take time,
442
00:26:13,100 --> 00:26:14,840
and that's why my team exists.
443
00:26:15,650 --> 00:26:19,480
If you'd like support with everything
from your microphone selection to
444
00:26:19,480 --> 00:26:24,080
publishing a podcast that sounds as
great in real life as it sounds in your
445
00:26:24,080 --> 00:26:29,040
mind, you should come and say,
hi, we're over@blueberrypro.com.
446
00:26:33,910 --> 00:26:37,320
Thanks for that, Toby. And,
uh, yeah, the gear and, uh,
447
00:26:37,320 --> 00:26:41,000
all the tech that goes with podcasting.
You know, once you get it set,
448
00:26:41,180 --> 00:26:46,000
set it and forget it, but, uh, it is
worth thinking about from time to time.
449
00:26:47,050 --> 00:26:49,360
So, onto the question of the week.
450
00:26:51,250 --> 00:26:51,880
So the,
451
00:26:51,880 --> 00:26:55,280
the question that you've gotten recently
is what are the three or four best
452
00:26:55,280 --> 00:26:57,720
destinations to submit my podcast to?
453
00:26:57,940 --> 00:27:01,080
And you kind of came up with
a list of about four of 'em,
454
00:27:01,280 --> 00:27:04,000
and I have one that I
might wanna, you know,
455
00:27:04,310 --> 00:27:08,480
swap or switch or change
or debate. But, um,
456
00:27:08,810 --> 00:27:12,480
overall Apple Podcasts,
Google Podcasts, Spotify,
457
00:27:12,740 --> 00:27:16,040
and Podcast Index are what you came
up with. So did you wanna give, uh,
458
00:27:16,040 --> 00:27:17,000
some reasoning on that.
459
00:27:17,280 --> 00:27:20,480
? Well, yeah. Uh, and
I, you know, like I said,
460
00:27:20,480 --> 00:27:22,600
don't wanna get too geeky, but, uh,
461
00:27:22,600 --> 00:27:27,320
apple Podcasts and podcast index function
462
00:27:27,360 --> 00:27:28,193
similarly,
463
00:27:28,410 --> 00:27:33,160
meaning a lot of the other apps
out there like Overcast and,
464
00:27:33,580 --> 00:27:35,920
and you know, just a whole bunch of apps.
465
00:27:35,990 --> 00:27:40,880
Pull their catalog from Apple or pull it
from Podcast Index where in the case of
466
00:27:40,880 --> 00:27:44,240
Overcast pull it from both.
So if you get into those two,
467
00:27:44,540 --> 00:27:49,280
you get into a whole bunch of apps
that you don't have to mess with.
468
00:27:49,570 --> 00:27:51,760
So that that spreads it far and wide.
469
00:27:51,760 --> 00:27:54,600
That's those two are that Google Podcasts,
470
00:27:54,600 --> 00:27:57,520
simply because it's Google
and Google's search is good.
471
00:27:57,890 --> 00:28:01,160
So Google Podcasts is probably okay. Uh,
472
00:28:01,160 --> 00:28:05,440
you're not gonna get a ton of listeners
over there, at least in my experience,
473
00:28:05,740 --> 00:28:10,040
but it's good to be there because that
lets Google know that you have a podcast
474
00:28:10,220 --> 00:28:12,600
and can help you with
the, uh, generic search.
475
00:28:12,660 --> 00:28:16,560
And of course Spotify because
why not everybody has Spotify.
476
00:28:17,350 --> 00:28:18,280
Yeah. My,
477
00:28:18,370 --> 00:28:22,400
my only other one is instead
of maybe Podcast Index,
478
00:28:22,400 --> 00:28:26,040
which I understand based on
how it functions, but, um,
479
00:28:26,400 --> 00:28:29,600
maybe replace that with
iHeartRadio because you're not,
480
00:28:29,600 --> 00:28:32,040
you're only getting into that
one. If you submit there,
481
00:28:32,270 --> 00:28:35,440
it's not gonna get like pulled in
from other places, is that correct?
482
00:28:35,970 --> 00:28:38,280
Oh, yeah. It's not gonna get
anywhere, you know mm-hmm.
483
00:28:38,320 --> 00:28:41,760
and a lot of 'em are
that way. Pandora, uh, Stitcher,
484
00:28:41,850 --> 00:28:45,400
there's a whole bunch of 'em and it
doesn't hurt to be in the others, but,
485
00:28:45,400 --> 00:28:45,600
you know,
486
00:28:45,600 --> 00:28:49,360
I'm always asked what are the three or
four ones that you really should get into
487
00:28:49,360 --> 00:28:53,880
first? And you know, I think these four
are the best to get in first, but yeah,
488
00:28:53,880 --> 00:28:58,120
definitely go to, uh, your
destination settings and, you know,
489
00:28:58,120 --> 00:29:01,520
power Press or Blueberry
dashboard and you know,
490
00:29:01,530 --> 00:29:06,120
we have documents on how to submit
to a whole bunch of them, so mm-hmm.
491
00:29:06,160 --> 00:29:09,560
, it doesn't hurt to do all
of them. Uh, iHeart's pretty popular,
492
00:29:09,820 --> 00:29:11,880
you know, but they're all one percenters.
493
00:29:12,090 --> 00:29:15,880
Apple's gonna be your
50% Spotify, you know,
494
00:29:15,880 --> 00:29:18,880
some anywhere from five to 15% usually.
495
00:29:19,060 --> 00:29:23,760
And then Podcast Index gets you into all
the new apps and some of the old legacy
496
00:29:23,760 --> 00:29:28,320
apps on Android, uh, where, you know, a
lot of people list like Podcast Addict,
497
00:29:28,650 --> 00:29:31,800
uh, that one's like the
number one Android based.
498
00:29:31,890 --> 00:29:32,630
Is it still?
499
00:29:32,630 --> 00:29:35,840
Yeah, they're, they're, well, they're
right up there with pocket casts and,
500
00:29:35,840 --> 00:29:40,520
and Pocket Cast. Mm-hmm.
also pulls from Index and Apple. Yep.
501
00:29:40,570 --> 00:29:42,960
So, you know, into those, you know,
502
00:29:42,960 --> 00:29:45,240
index and Apple will get you
into a whole bunch of apps.
503
00:29:45,270 --> 00:29:47,240
Google's good just because of the search.
504
00:29:47,240 --> 00:29:50,720
Spotify is good because they get a
lot of press and, you know,
505
00:29:50,720 --> 00:29:54,760
everybody asks and, you know, and
then get everywhere else. You know,
506
00:29:54,760 --> 00:29:57,120
we always like to try to be
as everywhere as you can.
507
00:29:57,120 --> 00:30:00,680
Don't lose any sleep over it either.
You know, if you, if you know you,
508
00:30:00,680 --> 00:30:04,800
you put in for Pandora and they don't
talk to you for six months, don't,
509
00:30:04,800 --> 00:30:08,120
don't lose any sleep over it. They,
they'll get around to it or they won't,
510
00:30:08,120 --> 00:30:12,000
but you won't get that many listens
on Pandora traditionally. Uh,
511
00:30:12,000 --> 00:30:14,480
but it's good to be there.
It's good to be everywhere.
512
00:30:14,510 --> 00:30:18,760
Yeah. We, we recommend just
getting everywhere. I'd
say, you know, that you're,
513
00:30:18,870 --> 00:30:23,720
you're concern and your care and, and
the importance, it's really based on,
514
00:30:23,720 --> 00:30:27,680
um, where you think your audience is or
where you substantially know that they.
515
00:30:27,680 --> 00:30:31,840
Are. Sometimes, uh, Spotify, you
know, rocks it and, you know,
516
00:30:31,840 --> 00:30:34,280
they're 70% of somebody's
show. Mm-hmm..
517
00:30:34,280 --> 00:30:36,280
But it all depends on
the genre of the show.
518
00:30:36,280 --> 00:30:40,360
Cuz there's a different demographic that
listens to podcasts on Spotify than,
519
00:30:40,720 --> 00:30:45,640
than say on a, a more traditional podcast
app. But eh, you know, doesn't matter.
520
00:30:45,650 --> 00:30:48,880
Be as everywhere as you
can. You might be surprised.
521
00:30:49,350 --> 00:30:50,183
Yeah.
522
00:30:50,210 --> 00:30:53,800
If you got a question you'd like us to
answer on the show, drop an email to me,
523
00:30:53,800 --> 00:30:58,440
mike@blueberry.com. You can
send in audio, text, video,
524
00:30:58,850 --> 00:31:03,480
uh, smoke signals, uh, whatever,
and we may use it on the show.
525
00:31:03,850 --> 00:31:07,920
Uh, you can also post a question on the
Blueberry Podcasting Facebook group.
526
00:31:07,920 --> 00:31:09,560
We kind of watched that pretty closely.
527
00:31:10,380 --> 00:31:15,080
And the best place for support with
any blueberry product or service is our
528
00:31:15,080 --> 00:31:18,000
ticket system, which is
blueberry.com/support.
529
00:31:18,000 --> 00:31:22,240
Sending in a ticket gives the whole
team access rather than direct emails or
530
00:31:22,240 --> 00:31:22,520
calls.
531
00:31:22,520 --> 00:31:26,640
And this is especially important during
the holidays just because some people
532
00:31:26,640 --> 00:31:31,120
are in and out and having a one
source for this is the best.
533
00:31:31,120 --> 00:31:35,040
Coming to you this week from Mackenzie's
home studio in Columbus, Ohio.
534
00:31:35,040 --> 00:31:39,560
And of course I'm here at Mike Dell's
World Studio in Traverse City, Michigan,
535
00:31:39,660 --> 00:31:44,160
and we're produced by the Blueberry
Pro production team this week. Uh,
536
00:31:44,160 --> 00:31:47,120
they're out on break for the
next couple of weeks, so, uh,
537
00:31:47,190 --> 00:31:51,600
your mileage may vary, but, uh,
thanks to Kate and Lee for, uh,
538
00:31:51,600 --> 00:31:53,320
making us sound smarter.
539
00:31:53,350 --> 00:31:57,640
Always. And we, we would love it if you
would fill out our listener survey at
540
00:31:57,640 --> 00:32:00,480
surveys.blueberry.com/podcast insider.
541
00:32:00,480 --> 00:32:04,160
You can skip any questions you
would like, it'll take, you know,
542
00:32:04,160 --> 00:32:05,200
two minutes or so,
543
00:32:05,420 --> 00:32:08,560
but we would love to get some
valuable feedback from you guys.
544
00:32:08,630 --> 00:32:11,440
Yeah. And of course you can
schedule a one-on-one with Todd,
545
00:32:11,740 --> 00:32:14,480
our c e o and my co-host most of the time.
546
00:32:15,000 --> 00:32:19,120
Email todd blueberry.com,
that's hosting customers only.
547
00:32:19,460 --> 00:32:22,720
And you can schedule a
tech checkup with Mike.
548
00:32:22,960 --> 00:32:25,200
This also for hosting customers only.
549
00:32:25,260 --> 00:32:28,200
You can email him@mikeblueberry.com.
550
00:32:28,200 --> 00:32:33,040
Yep. And, uh, they can get ahold of
you for a, uh, blueberry care package.
551
00:32:33,060 --> 00:32:36,520
The mailing address is
in the show notes, or uh,
552
00:32:36,520 --> 00:32:38,440
I think you just email Mackenzie, right?
553
00:32:38,590 --> 00:32:39,560
Yeah, you can.
554
00:32:39,560 --> 00:32:43,640
Yeah. And, uh, we'll send you some, uh,
stuff that we normally give out at, uh,
555
00:32:43,640 --> 00:32:46,880
trade shows. I don't know, we got
a whole bunch of stuff.
556
00:32:47,370 --> 00:32:51,480
We just, we have stuff, you know, isn't
that what everyone wants??
557
00:32:51,610 --> 00:32:54,840
We can send you a water bottle. We got
stickers, we got note pads, we got pens.
558
00:32:54,840 --> 00:32:55,320
We got.
559
00:32:55,320 --> 00:32:59,080
Those water bottles. Yeah,
yeah, yeah. They're aluminum.
560
00:32:59,640 --> 00:33:01,040
. I like the
water bottles too. Yeah.
561
00:33:01,040 --> 00:33:04,840
I use, I've got one sitting here on
the desk right now, so. All right.
562
00:33:04,840 --> 00:33:09,240
Well that'll do it for this week. Thanks
for, uh, being here Mackenzie. And, uh,
563
00:33:09,240 --> 00:33:13,000
hopefully, uh, you didn't have
too many cough attacks, uh,
564
00:33:13,110 --> 00:33:14,480
with the mute button that.
565
00:33:14,510 --> 00:33:16,640
That is what the mute
button is for.
566
00:33:16,920 --> 00:33:20,520
We'll get to feeling better.
Happy holidays and uh,
567
00:33:20,520 --> 00:33:23,080
we will see you Mackenzie next year.
568
00:33:23,470 --> 00:33:25,400
Okay, thanks everyone. Bye-Bye.
00:00:10,800 --> 00:00:13,100
Hey, welcome to Podcast Insider.
2
00:00:13,570 --> 00:00:18,460
This is episode 3 24. I have Mackenzie
with me today. How you doing,
3
00:00:18,660 --> 00:00:19,480
Mackenzie?
4
00:00:19,480 --> 00:00:23,700
I'm doing well. I believe this
is my last episode of the year.
5
00:00:23,700 --> 00:00:26,580
We were just talking about the
rest of the schedule, cuz you know,
6
00:00:26,580 --> 00:00:29,780
we got kind of a, kind of a m wonky
schedule the rest of the year,
7
00:00:29,780 --> 00:00:32,340
but we should be on for
the next couple Thursdays.
8
00:00:32,340 --> 00:00:36,660
Yeah, we got, uh, special guest
host next week, and then, uh,
9
00:00:36,660 --> 00:00:38,980
Todd and I are gonna do our year end.
10
00:00:39,080 --> 00:00:43,380
How did we do with our
predictions last year's show? So,
11
00:00:43,580 --> 00:00:46,940
I'm firing up the sound effects.
12
00:00:46,940 --> 00:00:51,660
This ought to be good. We got our regular
news, which was hard to find today.
13
00:00:51,660 --> 00:00:54,740
Everybody's talking about
year end stuff and, uh, I,
14
00:00:54,740 --> 00:00:58,780
I found some interesting stuff.
Mackenzie put up a good best practice.
15
00:00:58,790 --> 00:01:01,740
We got some blueberry stuff. Got our, uh,
16
00:01:01,740 --> 00:01:06,140
normal pro tip with Toby, and of
course, I got a question of the week.
17
00:01:06,140 --> 00:01:10,580
One of my favorite questions that I got
asked like four times this week. So.
18
00:01:10,580 --> 00:01:11,390
Ooh. Okay.
19
00:01:11,390 --> 00:01:12,540
So let's get on the news.
20
00:01:18,410 --> 00:01:20,170
First story here. Uh,
21
00:01:20,240 --> 00:01:24,770
true Crime podcast helps free two
men wrongly convicted of murder
22
00:01:24,770 --> 00:01:28,490
after 25 years in jail or in prison.
23
00:01:29,350 --> 00:01:31,250
And that's crazy. Uh,
24
00:01:31,250 --> 00:01:35,610
Darrell Lee Clark and Kane Joshuas story.
25
00:01:35,840 --> 00:01:40,370
They were handed life sentences
for a friend of theirs that died
26
00:01:40,550 --> 00:01:44,090
and they've been in, they've
been in prison for 25 years.
27
00:01:44,090 --> 00:01:48,730
Yeah, they were just 15
year or 17 years old, uh,
28
00:01:48,730 --> 00:01:52,850
when this all happened.
Uh, 15 year old was,
29
00:01:52,910 --> 00:01:57,130
was died, or had died. Mm-hmm.
30
00:01:57,190 --> 00:02:00,970
And there's a podcast
called Proof and, uh,
31
00:02:01,450 --> 00:02:04,930
Susan Simpson and just Cnda Davis.
32
00:02:05,240 --> 00:02:09,050
I think I got that one right too. I like
butchering name. Yeah. Today,
33
00:02:09,120 --> 00:02:09,730
Anyway,
34
00:02:09,730 --> 00:02:14,610
they noticed inconsistencies in the
case and their investigation revealed
35
00:02:14,610 --> 00:02:19,050
that the two men serving
time for the murder was, uh,
36
00:02:19,050 --> 00:02:23,210
not true. Uh, so anyway, they,
uh, yeah. Somehow got, uh,
37
00:02:23,390 --> 00:02:25,330
got him released from prison. You know,
38
00:02:25,330 --> 00:02:30,210
kind of think of what happened with Serial
too, you know, it took a while, but,
39
00:02:30,220 --> 00:02:34,890
uh, you know, the, the main defendant
in that case is now out mm-hmm.
40
00:02:34,930 --> 00:02:39,090
does happen. Uh, but pretty cool, uh,
41
00:02:39,090 --> 00:02:43,930
pod when podcasting can, uh, you know,
free some innocent people that, uh,
42
00:02:43,930 --> 00:02:44,930
got accused strongly.
43
00:02:45,440 --> 00:02:47,970
Yeah. Every time I hear
one of these stories,
44
00:02:48,240 --> 00:02:50,810
it's such a mixture of emotions,
45
00:02:51,020 --> 00:02:55,810
of gratefulness that they have
been released, uh, you know,
46
00:02:55,810 --> 00:03:00,400
anger that this, uh, podcast is
what took, took it to, you know,
47
00:03:00,400 --> 00:03:04,200
get to this spot. But
every time it's just, uh,
48
00:03:04,200 --> 00:03:08,080
kind of amazement at how
podcasting is, you know,
49
00:03:08,080 --> 00:03:10,400
part of this process
now for so many people.
50
00:03:10,500 --> 00:03:14,240
Yep. And, uh, you know, that just
proves that, uh, podcasting is,
51
00:03:14,330 --> 00:03:19,240
is getting more and more into
the, the, uh, culture now. So.
52
00:03:19,240 --> 00:03:20,320
Yeah. It's here to stay.
53
00:03:20,320 --> 00:03:21,160
Yeah, it's good.
54
00:03:21,930 --> 00:03:26,680
So what is the best day to
put out your podcast or, uh,
55
00:03:26,820 --> 00:03:28,600
the other, this story is, you know,
56
00:03:28,600 --> 00:03:31,480
what day is the most
crowded for new episodes?
57
00:03:31,480 --> 00:03:36,000
Pod chaser Crunch the numbers
and seems like every weekday
58
00:03:36,130 --> 00:03:38,560
podcast list gets a little longer.
59
00:03:39,160 --> 00:03:43,120
Finds that Wednesday and Thursday are
tied for the days with the biggest number
60
00:03:43,120 --> 00:03:47,400
of new episodes. I guess we add to that
here, don't we? Yes, we do. And, uh,
61
00:03:47,470 --> 00:03:52,120
that's when 17.4% of new episodes dropped,
62
00:03:52,250 --> 00:03:52,600
uh,
63
00:03:52,600 --> 00:03:57,560
Monday and Tuesday are nearly that
at 17 and Friday's not far behind at
64
00:03:57,560 --> 00:04:02,200
16 and the least is, uh,
Saturday is what they said. But,
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you know, I, I always go by, you know,
put it out when it's done. You know,
66
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try to keep to a schedule, but
pick a day and stick with it.
67
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It doesn't matter what
everybody else is doing.
68
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People will build you into their
lives. We've always said that.
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Yeah.
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I know what days a lot of the podcasts
that I listen to are released on.
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I'm not listening to them on those days.
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I'm gonna listen to them based on
my life schedule. So, you know,
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the episode might come out on Sundays,
74
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but I know I'm gonna listen to them on
Tuesdays when I go to my one gym class.
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Like, that's just how it happens. So
for the most part, Monday, Tuesday,
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Wednesday, and Thursday,
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and even essentially
Friday or the same amount,
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17, 17, 16, like that's the
same thing. And then Saturday,
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Sunday are both seven or eight.
Yeah. There's no real day for this.
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Maybe you skip the weekend, but
there's no good answer to this.
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Yeah. A lot of times, you know,
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I like to do 'em on Friday or Saturday
cuz that's when I have time to record,
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you know, either Friday night mm-hmm.
84
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and I put it out as soon as it's done.
85
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And that works for me and it's
okay, you know, like I said,
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whatever day you wanna do it,
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it's your podcast and people will build
you into their lives wherever they want
88
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you to be, regardless of when you
put it out. Now, if it's a news show,
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of course you want it to be, you
know, timely and topical, uh,
90
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for what's going on.
91
00:05:21,840 --> 00:05:25,240
But, but that means you also can't
choose what day the news is gonna happen.
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are daily on the weekdays and yeah,
93
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that's a whole different thing. You
know, anybody do a daily podcast,
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God bless 'em,
that a couple times and you know,
95
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even a short one, uh,
that's really easy is still.
96
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Challenging.
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Amazing how challenging
that is. Now, of course,
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a lot of the news ones have a team
and that's their job and mm-hmm.
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know, if you're doing it on your own,
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like most of us indies are
dailies are crazy
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Yeah. Overall, based on these numbers,
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I would say you're worried about
it more than the audiences.
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Yeah. Yeah. The audience isn't gonna
threat too much, but, you know,
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if you try to stay consistent, you know,
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they will notice that you're not there
when you're supposed to be. So, you know.
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Yep. That in mind as.
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Well. I always like this one,
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NPR r is doing their student
podcast challenge. Uh,
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this is the fifth year that
they've done at in a row.
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And so it starts in January and
goes all the way through April,
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and then at the end they announce
the Grand prizes and people will hear
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their stories on npr.
But it's really cool, um,
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because it's like solely based for kids.
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They have a whole separate bunch of
challenges for college students on varying
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things. But this one is mainly,
you know, like children.
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So I think that's really cool.
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Yeah. Yeah. And they, uh, you know, they
didn't do a lot of it last year. Not,
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not as much as they're doing
this year. They're kicking it up,
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even though NPR is, uh, is
having some financial challenges,
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I hear. But, uh, anyway,
thought it was good that, uh,
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they're getting or they're doing that
again. Okay. Now this is a little geeky,
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this next one if I'm in the right
order here. So Yeah, you know,
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we get a little geeky here once in a
while, but this is a worthwhile thing.
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Uh, podcasting 2.0, live
podcasting the open way.
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Now it's no secret we're working
on podcast 2.0 stuff. Of course,
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we're gonna be talking about
more of that here a little later.
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But one of the things is known as
the live item tag or live, you know,
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going live on a podcast.
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Now you're not podcasting live
necessarily, but like with this show,
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most of the time Todd and
I will go live on Facebook,
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and once Blueberry has
the live feature put in,
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uh, which is coming up, you'll be
able to tell apps that support that,
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that you're going live and you'll
be able to listen and or watch the
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live stream right in your podcast app.
That's kind of the, the, the, the deal.
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00:08:05,860 --> 00:08:10,840
But Dave, uh, Jones from Podcast
Index goes into not too geeky,
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I mean, I think he tries to, uh,
make it human consumable, but, uh,
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talks about, you know, why this is
important, why this is cool, uh,
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and you know, kind of how
it works on a high level.
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So check out that article if you're
interested in, in the, uh, live item tag.
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I've gotten an understanding
of how the live item tag works
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simply because I'm helping get
it working here. So I, I've,
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00:08:39,950 --> 00:08:43,360
I have a very good understanding
of this article from Dave Jones,
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but I think it's also a great introduction
to people who are trying to learn
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this, because for the most part, he does
break it down pretty simply of there's,
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you know, the,
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the three different steps that you kind
of have to do if you wanna to do this in
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terms of letting, you know,
identifying when it's live, when it's,
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when it is live, and then, you know,
when it's ended, that type of stuff.
149
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But overall,
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I think it's definitely more convoluted
than going live on other social media
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platforms, just simply beca
because it's, you know, not yeah.
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Social media platform,
153
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but it's going like in multiple
places that have this capability,
154
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but it's the same idea.
155
00:09:19,510 --> 00:09:20,280
Yeah. And,
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00:09:20,280 --> 00:09:23,920
and you still have to go live on
whatever platform you're going live on.
157
00:09:23,920 --> 00:09:28,520
This is just a notification
and, uh, integration with apps,
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so mm-hmm.
159
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you can consume that inside
the app you're using right now.
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A pod verse is kind of the
most popular one, but it,
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it was really slick. You know,
uh, a lot of times, you know,
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Todd and Rob do the new media show and
a lot of times I like to have it on the
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tv, you know, kind of in the background
while I'm doing show prep for this show,
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cuz it says is on Wednesday. And that's
usually when I'm doing show prep.
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So I kind of listen to what
they're talking about, whatever.
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But last week they finally got the live
item tag working and it was really cool.
167
00:10:00,600 --> 00:10:04,480
My pod versed, my phone popped up,
said, Hey, new media show's going live.
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I hit the notification and it
started playing on my phone in audio.
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It was perfect.
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So instead of having to fire up the TV
and find them on YouTube or whatever I
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had to do, it was right there on my phone.
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I didn't have to do anything but
hit the, hit the button. And, uh,
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and that was really slick. You know,
we're building this for the 3% right now,
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but in a couple years this, you know,
with adoption, this could get popular.
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It'd be awesome.
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Do you have a short list of what apps
are utilizing this right now? Like,
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are people, you know, are those like
popular apps that people are listening on?
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Yeah.
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Pod Verse is one of them.
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I do believe Pod Friend does it,
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and there's a whole bunch of other apps
that are integrating it here shortly.
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So, you know, we're kind of
leading edge. So, you know,
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there's not that many yet, but,
uh, we're getting there. I.
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Th yeah, I, that's kind
of what I think my, my,
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that I would be harping on.
Is that not enough apps?
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Are you utilizing this for me to
really, you know, yeah. Want to use.
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00:11:06,130 --> 00:11:09,240
It? It's the chicken or the egg
thing though. If you build it,
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somebody will integrate it and, and the
more you talk about it on your podcast,
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if you're doing it, the more you
are listeners will, Hey, you know,
190
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hey Overcast, I want this a
feature. And eventually, uh,
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the guy that does overcast
will, will do it. Or, you know,
192
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even Apple at some point maybe, you know,
you gotta, it's a chicken or the egg,
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we gotta build it and then
we gotta promote it. And,
you know, it's a podcaster.
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If you're really like these new
features, you, you bug your, uh,
195
00:11:40,120 --> 00:11:40,720
audience about it,
196
00:11:40,720 --> 00:11:44,840
the audience will bug the app
developers and it'll get wider adoption.
197
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That's kind of how podcasting started
in the first place.
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you know, I kind of feel
that energy now. You know,
199
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I was around at the beginning
of podcasting in general
and it's almost like that
200
00:11:56,240 --> 00:12:00,440
kind of energy again with this
podcast 2.0 initiative, you know,
201
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with the name space and the
features and the, you know, the,
202
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the instant notifications and all
of that stuff that we never had in
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podcasting for 18 years.
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00:12:09,780 --> 00:12:14,400
Now we're starting to get that
innovation where we didn't have a lot of
205
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innovation after about
2005
206
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it's really exciting. Uh,
to me. I, you know, I,
207
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I know I'm a little bit of a geek
when it comes to this stuff, but, uh,
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I think it's gonna be good for the whole,
uh, medium. You know, a lot of people,
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they want things to work a certain
way, but nobody was doing anything.
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And now somebody is. So if you have a
suggestion for some sort of feature,
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you know, reach out, uh, over at,
uh, podcast guess index.org or,
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uh, or your podcast
hosting company, you know,
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we'll take the suggestions and and go
with it. Uh, cuz you know, it's a, it's a,
214
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it's a thing in progress. It's a,
215
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it's a project so things can be
added later if you find, you know,
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00:12:56,680 --> 00:12:59,200
you want some sort of feature push for it.
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Suffice to say, if anyone wants
to talk about Podcasting 2.0,
218
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Mike and Todd are always open to it.
219
00:13:05,140 --> 00:13:09,040
Yes, for sure. Uh, all right, here's
something I found a little surprising.
220
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Good Housekeeping has a list of 40
podcasts you should listen to right
221
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now. Yeah.
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That's what I was saying earlier
today when we were, you know,
223
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talking about articles, I'm
like, everyone is doing 'em.
224
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I, I don't know, you know,
225
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I personally probably wouldn't
listen to some of these,
226
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but some of these might be
pretty good and, you know,
227
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it's always good to get a curated list
from somebody you trust and if you know
228
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you're trust, good housekeeping,
you know, check 'em out. Uh,
229
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there's 40 podcasts in here and, uh,
230
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most of them I've never heard of.
231
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So it's a good way to discover
something you might like.
232
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Yeah, I've listened to like
10 or so of these probably,
233
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so that's a whole 30 others
that I could listen to. Right.
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You know, and it's always good to test
out stuff, you know, as, as a listener,
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you know, there,
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there may be something really awesome
that you've just never heard of,
237
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cuz you know, it's a little hard to
hear of everything going on, but, uh,
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I think these are, uh, geared towards
women because of being, you know,
239
00:14:09,240 --> 00:14:10,560
good housekeeping. That's kinda.
240
00:14:10,560 --> 00:14:12,840
Yeah, it's good.
Housekeeping,
241
00:14:13,420 --> 00:14:15,360
You know, but, uh, you
know, but there's some,
242
00:14:15,360 --> 00:14:18,360
some mainstream stuff in there here
as well and mm-hmm.
243
00:14:18,360 --> 00:14:22,560
Very good. Uh, check out that
list in our show notes. So,
244
00:14:22,560 --> 00:14:27,080
Spotify is getting rid of a
lot of their live audio shows
245
00:14:27,400 --> 00:14:31,640
following podcast cancellations
and layoffs. You know,
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00:14:31,640 --> 00:14:35,120
that Spotify's been going
through a lot of, you know,
247
00:14:35,280 --> 00:14:39,000
they've been canceling a lot of
their, their in-house podcasts,
248
00:14:39,000 --> 00:14:40,400
their exclusive ones,
249
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and now they're officially
cutting some live shows,
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live audio shows. I don't know if
those are necessarily podcasts,
251
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but I thought it was interesting
that, uh, that they had these,
252
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cuz I'd never heard of 'em, to be honest
with you. I've never heard of, uh,
253
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you know, them doing just live
broadcasty type shows on Spotify,
254
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but apparently they.
255
00:15:02,620 --> 00:15:04,060
Did. I did not know as well.
256
00:15:04,440 --> 00:15:07,780
And that's probably why they're getting
rid of them because nobody know about
257
00:15:07,900 --> 00:15:08,370
'em.
258
00:15:08,370 --> 00:15:13,340
Yeah. Um, it, it said that they
were just doing away with them.
259
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They listed a couple of the shows,
260
00:15:16,320 --> 00:15:20,740
but I think that they're gonna be
essentially uploading them after
261
00:15:21,230 --> 00:15:25,300
as the normal podcast, ah, instead of,
you know, doing, doing the normal thing.
262
00:15:25,890 --> 00:15:27,380
Okay. Yeah. Makes sense.
263
00:15:27,960 --> 00:15:32,900
The host of Smartlist, the podcast
with Jason Bateman, Sean Hayes,
264
00:15:32,900 --> 00:15:37,100
and Will Arnette have formed a media
company called Smartless Media,
265
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and they are set to release
four new podcasts within 2023.
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And as far as I can tell,
267
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all of those podcasts will be hosted
by fellow celebrities or, you know,
268
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well-known people. Um,
269
00:15:48,510 --> 00:15:53,140
so sounds like they're really
gearing up for a whole new year of,
270
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uh, content.
271
00:15:54,210 --> 00:15:57,500
Yeah, definitely. Uh, so
yeah. Very good. You know,
272
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everybody's starting their own
company now, so
273
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It's, uh, this is not, yeah, this
is nothing new. Nothing new at all.
274
00:16:06,170 --> 00:16:10,580
They did have a deal
with Amazon and Wondery
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for a dist for exclusive
distribution as well as
276
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ad sales rights. So we'll
see how that factors into it.
277
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But Smartlist will be releasing episodes
one week early in Adri on Amazon
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Music and with the Wondery subscription
service before going out to everyone
279
00:16:28,940 --> 00:16:30,780
else. So it sounds
like, you know, they're,
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00:16:30,780 --> 00:16:33,060
they're given some exclusive
stuff that makes sense.
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00:16:33,090 --> 00:16:36,940
Yeah. And also just, uh, we, we've
mentioned this before, but I I,
282
00:16:36,940 --> 00:16:39,500
I've been actually taking a
little bit of advantage of it.
283
00:16:39,500 --> 00:16:41,580
If you have Amazon Prime,
284
00:16:41,840 --> 00:16:45,260
you also have the Amazon Podcasts,
285
00:16:45,340 --> 00:16:50,340
early release stuff, and, uh,
Wondery, uh, ad free wondery shows.
286
00:16:50,630 --> 00:16:51,700
Uh, if you listen, you.
287
00:16:51,700 --> 00:16:52,533
Do.
288
00:16:52,680 --> 00:16:57,220
Yes. If you listen on Amazon, you get
them as if you're a lottery premium,
289
00:16:57,630 --> 00:17:01,380
uh, subscriber. So one of the
other benefits of Amazon Prime.
290
00:17:01,980 --> 00:17:03,820
I don't know that.
291
00:17:04,090 --> 00:17:07,180
I didn't know it until I read
about it a couple weeks ago. So.
292
00:17:07,300 --> 00:17:09,620
Well then, you know what,
293
00:17:09,620 --> 00:17:13,860
maybe I will be checking out some
wondering shows in the next couple weeks.
294
00:17:13,860 --> 00:17:14,100
Let's.
295
00:17:14,100 --> 00:17:19,020
Do a couple. I really like the,
uh, the business wars one. So, uh,
296
00:17:19,020 --> 00:17:23,940
they have very annoying ads in
the regular podcast, so, uh,
297
00:17:23,940 --> 00:17:26,940
it's good. All right. Uh, best practice.
298
00:17:28,150 --> 00:17:28,500
So,
299
00:17:28,500 --> 00:17:33,260
our best practice this week is to use
your voice to the best of your ability and
300
00:17:33,260 --> 00:17:37,180
forego trying to quote unquote,
sound like a podcaster.
301
00:17:37,180 --> 00:17:40,460
This is less and less common
nowadays, I feel like,
302
00:17:40,460 --> 00:17:45,140
of people trying to emulate what
was basically known as the NPR r
303
00:17:45,140 --> 00:17:46,740
radio broadcasting voice.
304
00:17:46,740 --> 00:17:51,280
People are more comfortable just utilizing
their own natural cadence and tone
305
00:17:51,380 --> 00:17:51,900
and,
306
00:17:51,900 --> 00:17:56,080
and essentially just going along with
whatever quirks that they find about their
307
00:17:56,080 --> 00:18:00,520
voice. Um, but very, very common
for people to start recording,
308
00:18:00,520 --> 00:18:02,480
whether it's a podcast or, you know,
309
00:18:02,530 --> 00:18:06,640
on some type of live video like YouTube
or TikTok or something like that,
310
00:18:06,690 --> 00:18:10,560
to start recording, listen to it,
rewatch it before they send it out,
311
00:18:10,560 --> 00:18:15,200
and just have so much hatred
towards their own voice
312
00:18:15,200 --> 00:18:19,840
And this is not, this is nothing
new. This has been going on forever.
313
00:18:20,580 --> 00:18:24,960
And really the best thing there is to
do is just to keep going because you're
314
00:18:24,960 --> 00:18:27,480
gonna become more natural at it.
You're gonna feel comfortable,
315
00:18:27,480 --> 00:18:28,800
you're gonna get used to it,
316
00:18:28,800 --> 00:18:31,280
and that's the best way that
your voice is going to sound.
317
00:18:31,280 --> 00:18:35,680
Yeah. I don't, uh, I don't try to do
the, the big broadcaster voice anymore.
318
00:18:35,680 --> 00:18:37,520
You know, I've done that before.
319
00:18:37,910 --> 00:18:41,760
I, I can pull it out if I really
want to, but I don't want to.
320
00:18:42,000 --> 00:18:43,960
much better, you know, I,
321
00:18:43,960 --> 00:18:48,280
I'd much rather it sound like we're
sitting across the table from somebody and
322
00:18:48,540 --> 00:18:53,200
the listeners just listening
to a conversation. Uh,
that's kinda how mm-hmm. I,
323
00:18:53,270 --> 00:18:55,640
I approach it because, you know, I,
324
00:18:55,640 --> 00:19:00,000
I'm not a real serious guy when it comes
to, I'm not trying to be, you know,
325
00:19:00,000 --> 00:19:04,360
Joe Broadcaster here. I'm, I'm just
getting stuff out and, uh, you know,
326
00:19:04,360 --> 00:19:06,640
I talk the way I talk. If
you talk to me in person,
327
00:19:06,830 --> 00:19:08,520
I sound exactly the same way.
328
00:19:08,790 --> 00:19:13,720
Yeah. The, the authenticity is
very, very noticeable and, you know,
329
00:19:13,720 --> 00:19:16,720
people are gonna pick up on it regardless
of whether you think you're fooling
330
00:19:16,840 --> 00:19:21,640
yourself or not. So
just go with what you got.
331
00:19:21,680 --> 00:19:24,120
Don't make it too complicated
on yourself. Yeah.
332
00:19:24,120 --> 00:19:27,480
If you're a voiceover person, then you
know, hey, you know, do that
333
00:19:28,050 --> 00:19:31,680
Be authentic. That's a, that's one
of the things about podcasting,
334
00:19:31,680 --> 00:19:35,560
especially the independent podcasts,
is, you know, you're in somebody's ear,
335
00:19:35,560 --> 00:19:37,680
literally. Mm-hmm.
336
00:19:37,680 --> 00:19:41,280
if you try to fake being
something you're not,
337
00:19:41,650 --> 00:19:46,080
it really comes through, uh,
people can tell. And so just.
338
00:19:46,080 --> 00:19:49,120
People can tell. Oh, and it's not
gonna sound the same every time. Like,
339
00:19:49,120 --> 00:19:53,440
I've been sick for a couple weeks and
I'm just having trouble getting back to,
340
00:19:53,500 --> 00:19:57,320
you know, my normal voice and I'm sure
I sound different than I did six months.
341
00:19:57,320 --> 00:20:00,720
That's why I had to interview, introduce
you cuz you don't sound like you. No,
342
00:20:00,720 --> 00:20:01,360
I'm kidding.
343
00:20:01,360 --> 00:20:03,000
344
00:20:03,000 --> 00:20:06,400
we have my double going for the last
episode of the year for me.
345
00:20:06,880 --> 00:20:11,200
uh, get on to some blueberry news.
346
00:20:18,240 --> 00:20:21,120
Blueberry offices, such as they are,
347
00:20:21,120 --> 00:20:23,560
will be closed on Monday after Christmas,
348
00:20:23,760 --> 00:20:26,520
otherwise Boxing Day and
the rest of the world.
349
00:20:27,020 --> 00:20:30,840
And also Monday after
New Year's Day and, uh,
350
00:20:31,360 --> 00:20:35,120
probably be out Friday afternoons,
although I probably will be around.
351
00:20:35,150 --> 00:20:37,760
Take the day, Mike. I'm
telling you. Take get off.
352
00:20:38,360 --> 00:20:38,540
353
00:20:38,540 --> 00:20:40,120
You get, you get it off.
354
00:20:40,600 --> 00:20:44,840
slower than than average, uh,
355
00:20:44,870 --> 00:20:46,200
over this period.
356
00:20:46,510 --> 00:20:51,080
I don't think anybody in the support
team's taking any big time off.
357
00:20:51,080 --> 00:20:54,320
I know Dave's taken a few
days and I'm not taking mine,
358
00:20:54,330 --> 00:20:58,280
my vacation till February. So
there we go. And let's see,
359
00:20:58,360 --> 00:21:01,520
we're still heading down on
a bunch of new features, uh,
360
00:21:01,620 --> 00:21:03,960
and a couple of new products. Of course,
361
00:21:04,450 --> 00:21:07,480
we kind of talked about this
yesterday in one of our meetings,
362
00:21:07,480 --> 00:21:12,160
that we're gonna stop doing any big
announcements until after the first of the
363
00:21:12,160 --> 00:21:15,240
year, just because they get
kinda lost through, you know,
364
00:21:15,240 --> 00:21:19,120
people traveling and not being
on their normal schedules. So,
365
00:21:19,570 --> 00:21:23,760
so we've got a lot of stuff in the can
and we will be releasing some of that,
366
00:21:24,010 --> 00:21:26,120
uh, very soon after the new year.
367
00:21:26,120 --> 00:21:30,040
Yeah. We're coming on strong at the
beginning of the year and, you know, just,
368
00:21:30,190 --> 00:21:32,440
just getting our heads on
straight for the next couple.
369
00:21:32,440 --> 00:21:36,680
Weeks. And of course, one more little
geeky thing, podcast 2.0 related,
370
00:21:37,170 --> 00:21:41,160
uh, one of the features that we
will be releasing soon is, uh,
371
00:21:41,160 --> 00:21:44,680
the ability to do value for value
along with the live item tag.
372
00:21:44,860 --> 00:21:48,720
And that's where you can get
donations to your show via SATs,
373
00:21:48,720 --> 00:21:50,280
which is Satoshi's,
374
00:21:50,280 --> 00:21:53,800
which is I think a hundred
millionth of a Bitcoin.
375
00:21:53,850 --> 00:21:57,000
So it's not much
376
00:21:57,380 --> 00:22:01,040
but that's just the way that
you transport the money. Yeah.
377
00:22:01,040 --> 00:22:05,160
For a donation or, or, you know,
or if you wanna donate to other.
378
00:22:05,300 --> 00:22:08,360
But we'll be, IM
implementing all of that, uh,
379
00:22:08,360 --> 00:22:11,040
right after the first of
the year, along with, uh,
380
00:22:11,080 --> 00:22:15,200
we're gonna have a way to do a podcaster
wallet and a few other things like
381
00:22:15,200 --> 00:22:18,280
that. And believe me, we're the,
the big part of that is education.
382
00:22:18,330 --> 00:22:22,920
So we will have massive
documentation to try to make it less
383
00:22:22,920 --> 00:22:27,360
complicated, because trust me, Todd
and I have both messed with it and the,
384
00:22:27,360 --> 00:22:29,600
you know, it was a little complicated.
385
00:22:29,730 --> 00:22:34,400
So we're gonna try to endeavor to
make that less complicated.
386
00:22:34,780 --> 00:22:38,320
And by the way, this show is
enabled for value, for value.
387
00:22:38,330 --> 00:22:43,320
So if you happen to be listening on a
supported app, fountain Pod verse, uh,
388
00:22:43,430 --> 00:22:48,320
I think Pod Friend, there's a few
others, uh, you can send us a boost and,
389
00:22:48,330 --> 00:22:51,800
uh, and a little text
message with Money
390
00:22:51,830 --> 00:22:56,160
It's always fun and it, it doesn't cost
much. That's the thing, you know, I,
391
00:22:56,160 --> 00:22:59,640
I you, you send a thousand
Satoshi and what's that Buck?
392
00:22:59,640 --> 00:23:03,720
Something like that
if that, and you know, it, it,
393
00:23:03,720 --> 00:23:06,920
it just adds to the interaction. If
you listen to the new media show,
394
00:23:06,920 --> 00:23:09,960
they get a lot of
interaction from that. Also,
395
00:23:09,960 --> 00:23:14,480
the podcasting 2.0 show though,
they get a lot of interaction, uh,
396
00:23:14,480 --> 00:23:18,000
because of the, what they
call boosto grams. You know,
397
00:23:18,000 --> 00:23:21,640
there's a whole vocabulary, uh,
surrounding that, but mm-hmm.
398
00:23:21,680 --> 00:23:24,800
one of the features, you know, the,
399
00:23:24,800 --> 00:23:27,640
that we are going to be releasing soon.
400
00:23:28,160 --> 00:23:31,640
We're gonna play Toby's
Pro Tip of the Week.
401
00:23:36,930 --> 00:23:38,560
Hi, it's Toby Goodman here.
402
00:23:38,690 --> 00:23:43,240
Podcast Tech is an ever-changing and
expanding topic of conversation in the
403
00:23:43,400 --> 00:23:47,000
industry. And because podcasts are
growing like crazy gear companies,
404
00:23:47,020 --> 00:23:50,480
the ones who sell microphones,
cables, software plugins, et cetera,
405
00:23:50,580 --> 00:23:54,000
are here to make money.
It can be overwhelming.
406
00:23:54,000 --> 00:23:57,920
And there's no question this tech
minefield can hold people back from
407
00:23:57,920 --> 00:24:01,720
podcasting, leaving USB
microphones aside for another chat.
408
00:24:01,720 --> 00:24:04,840
Here's what a more
professional setup looks like,
409
00:24:05,410 --> 00:24:09,920
besides my computer and off-the-shelf
MacBook Pro and recording software,
410
00:24:09,920 --> 00:24:12,880
here's what I'm using and
how it's all connected.
411
00:24:13,180 --> 00:24:15,760
But first answer this
question that, by the way,
412
00:24:15,760 --> 00:24:19,040
used Fox degree students I
taught about 10 years ago.
413
00:24:19,480 --> 00:24:22,480
Where does the sound
come from? That's right.
414
00:24:23,030 --> 00:24:27,760
When it comes to podcasting, it comes
from, in most cases, your mouth,
415
00:24:28,340 --> 00:24:31,720
you. So in tech terms, that's your output.
416
00:24:31,720 --> 00:24:36,240
And that means you need to put
your voice in to get a podcast out.
417
00:24:36,690 --> 00:24:41,600
My podcast setup consists of my
voice that goes into my microphone.
418
00:24:41,940 --> 00:24:45,000
Out of my mic comes an XLR cable.
419
00:24:45,230 --> 00:24:50,120
That XLR cable comes out
of the mic and goes into
420
00:24:50,120 --> 00:24:51,200
an audio interface.
421
00:24:51,500 --> 00:24:55,600
The audio interface is a small
box and it has three cables,
422
00:24:55,940 --> 00:24:58,520
the XLR from the mic that goes into it,
423
00:24:59,190 --> 00:25:04,080
a USB that goes out and sends
my voice into my computer
424
00:25:04,280 --> 00:25:05,640
where I record.
425
00:25:05,940 --> 00:25:10,880
And the third one are a pair of headphones
that come out of my interfaith so
426
00:25:10,880 --> 00:25:12,720
I can hear myself speak.
427
00:25:13,210 --> 00:25:16,520
Another piece of gear I've spoken
about a lot is my microphone.
428
00:25:16,700 --> 00:25:21,040
The microphone sits on a spring loaded
arm that I can swing in and out of my
429
00:25:21,040 --> 00:25:25,280
way. And I've spoken about my love
for this item before. Important note,
430
00:25:25,280 --> 00:25:30,080
if you are recording in an
environment with hard floors and
431
00:25:30,080 --> 00:25:33,720
ceilings, without soft furnishings and
maybe lots of glass, or even worse,
432
00:25:33,720 --> 00:25:35,720
in a public place where
there's loads of noise,
433
00:25:35,910 --> 00:25:38,800
I don't care how good your
gear is, it won't sound good.
434
00:25:39,010 --> 00:25:43,920
There's a reason why Ira Glass recorded
segments of this American life in a
435
00:25:43,920 --> 00:25:48,480
closet during Covid O V D. Now,
once your voice is in your computer,
436
00:25:48,620 --> 00:25:53,280
you can use software to edit content or
simply cut the cuffs and long silences
437
00:25:53,280 --> 00:25:58,280
and ultimately put your audio file
that's your recording into your podcast
438
00:25:58,430 --> 00:25:59,263
host.
439
00:25:59,380 --> 00:26:03,920
And that podcast host will send
it finally out into podcast land
440
00:26:03,920 --> 00:26:08,200
where it can be found on all
the platforms podcast slip. Now,
441
00:26:08,200 --> 00:26:12,880
that final bit can be a serious
headache, and it does take time,
442
00:26:13,100 --> 00:26:14,840
and that's why my team exists.
443
00:26:15,650 --> 00:26:19,480
If you'd like support with everything
from your microphone selection to
444
00:26:19,480 --> 00:26:24,080
publishing a podcast that sounds as
great in real life as it sounds in your
445
00:26:24,080 --> 00:26:29,040
mind, you should come and say,
hi, we're over@blueberrypro.com.
446
00:26:33,910 --> 00:26:37,320
Thanks for that, Toby. And,
uh, yeah, the gear and, uh,
447
00:26:37,320 --> 00:26:41,000
all the tech that goes with podcasting.
You know, once you get it set,
448
00:26:41,180 --> 00:26:46,000
set it and forget it, but, uh, it is
worth thinking about from time to time.
449
00:26:47,050 --> 00:26:49,360
So, onto the question of the week.
450
00:26:51,250 --> 00:26:51,880
So the,
451
00:26:51,880 --> 00:26:55,280
the question that you've gotten recently
is what are the three or four best
452
00:26:55,280 --> 00:26:57,720
destinations to submit my podcast to?
453
00:26:57,940 --> 00:27:01,080
And you kind of came up with
a list of about four of 'em,
454
00:27:01,280 --> 00:27:04,000
and I have one that I
might wanna, you know,
455
00:27:04,310 --> 00:27:08,480
swap or switch or change
or debate. But, um,
456
00:27:08,810 --> 00:27:12,480
overall Apple Podcasts,
Google Podcasts, Spotify,
457
00:27:12,740 --> 00:27:16,040
and Podcast Index are what you came
up with. So did you wanna give, uh,
458
00:27:16,040 --> 00:27:17,000
some reasoning on that.
459
00:27:17,280 --> 00:27:20,480
I, you know, like I said,
460
00:27:20,480 --> 00:27:22,600
don't wanna get too geeky, but, uh,
461
00:27:22,600 --> 00:27:27,320
apple Podcasts and podcast index function
462
00:27:27,360 --> 00:27:28,193
similarly,
463
00:27:28,410 --> 00:27:33,160
meaning a lot of the other apps
out there like Overcast and,
464
00:27:33,580 --> 00:27:35,920
and you know, just a whole bunch of apps.
465
00:27:35,990 --> 00:27:40,880
Pull their catalog from Apple or pull it
from Podcast Index where in the case of
466
00:27:40,880 --> 00:27:44,240
Overcast pull it from both.
So if you get into those two,
467
00:27:44,540 --> 00:27:49,280
you get into a whole bunch of apps
that you don't have to mess with.
468
00:27:49,570 --> 00:27:51,760
So that that spreads it far and wide.
469
00:27:51,760 --> 00:27:54,600
That's those two are that Google Podcasts,
470
00:27:54,600 --> 00:27:57,520
simply because it's Google
and Google's search is good.
471
00:27:57,890 --> 00:28:01,160
So Google Podcasts is probably okay. Uh,
472
00:28:01,160 --> 00:28:05,440
you're not gonna get a ton of listeners
over there, at least in my experience,
473
00:28:05,740 --> 00:28:10,040
but it's good to be there because that
lets Google know that you have a podcast
474
00:28:10,220 --> 00:28:12,600
and can help you with
the, uh, generic search.
475
00:28:12,660 --> 00:28:16,560
And of course Spotify because
why not everybody has Spotify.
476
00:28:17,350 --> 00:28:18,280
Yeah. My,
477
00:28:18,370 --> 00:28:22,400
my only other one is instead
of maybe Podcast Index,
478
00:28:22,400 --> 00:28:26,040
which I understand based on
how it functions, but, um,
479
00:28:26,400 --> 00:28:29,600
maybe replace that with
iHeartRadio because you're not,
480
00:28:29,600 --> 00:28:32,040
you're only getting into that
one. If you submit there,
481
00:28:32,270 --> 00:28:35,440
it's not gonna get like pulled in
from other places, is that correct?
482
00:28:35,970 --> 00:28:38,280
Oh, yeah. It's not gonna get
anywhere, you know mm-hmm.
483
00:28:38,320 --> 00:28:41,760
that way. Pandora, uh, Stitcher,
484
00:28:41,850 --> 00:28:45,400
there's a whole bunch of 'em and it
doesn't hurt to be in the others, but,
485
00:28:45,400 --> 00:28:45,600
you know,
486
00:28:45,600 --> 00:28:49,360
I'm always asked what are the three or
four ones that you really should get into
487
00:28:49,360 --> 00:28:53,880
first? And you know, I think these four
are the best to get in first, but yeah,
488
00:28:53,880 --> 00:28:58,120
definitely go to, uh, your
destination settings and, you know,
489
00:28:58,120 --> 00:29:01,520
power Press or Blueberry
dashboard and you know,
490
00:29:01,530 --> 00:29:06,120
we have documents on how to submit
to a whole bunch of them, so mm-hmm.
491
00:29:06,160 --> 00:29:09,560
of them. Uh, iHeart's pretty popular,
492
00:29:09,820 --> 00:29:11,880
you know, but they're all one percenters.
493
00:29:12,090 --> 00:29:15,880
Apple's gonna be your
50% Spotify, you know,
494
00:29:15,880 --> 00:29:18,880
some anywhere from five to 15% usually.
495
00:29:19,060 --> 00:29:23,760
And then Podcast Index gets you into all
the new apps and some of the old legacy
496
00:29:23,760 --> 00:29:28,320
apps on Android, uh, where, you know, a
lot of people list like Podcast Addict,
497
00:29:28,650 --> 00:29:31,800
uh, that one's like the
number one Android based.
498
00:29:31,890 --> 00:29:32,630
Is it still?
499
00:29:32,630 --> 00:29:35,840
Yeah, they're, they're, well, they're
right up there with pocket casts and,
500
00:29:35,840 --> 00:29:40,520
and Pocket Cast. Mm-hmm.
also pulls from Index and Apple. Yep.
501
00:29:40,570 --> 00:29:42,960
So, you know, into those, you know,
502
00:29:42,960 --> 00:29:45,240
index and Apple will get you
into a whole bunch of apps.
503
00:29:45,270 --> 00:29:47,240
Google's good just because of the search.
504
00:29:47,240 --> 00:29:50,720
Spotify is good because they get a
lot of press
505
00:29:50,720 --> 00:29:54,760
everybody asks and, you know, and
then get everywhere else. You know,
506
00:29:54,760 --> 00:29:57,120
we always like to try to be
as everywhere as you can.
507
00:29:57,120 --> 00:30:00,680
Don't lose any sleep over it either.
You know, if you, if you know you,
508
00:30:00,680 --> 00:30:04,800
you put in for Pandora and they don't
talk to you for six months, don't,
509
00:30:04,800 --> 00:30:08,120
don't lose any sleep over it. They,
they'll get around to it or they won't,
510
00:30:08,120 --> 00:30:12,000
but you won't get that many listens
on Pandora traditionally. Uh,
511
00:30:12,000 --> 00:30:14,480
but it's good to be there.
It's good to be everywhere.
512
00:30:14,510 --> 00:30:18,760
Yeah. We, we recommend just
getting everywhere. I'd
say, you know, that you're,
513
00:30:18,870 --> 00:30:23,720
you're concern and your care and, and
the importance, it's really based on,
514
00:30:23,720 --> 00:30:27,680
um, where you think your audience is or
where you substantially know that they.
515
00:30:27,680 --> 00:30:31,840
Are. Sometimes, uh, Spotify, you
know, rocks it and, you know,
516
00:30:31,840 --> 00:30:34,280
they're 70% of somebody's
show. Mm-hmm.
517
00:30:34,280 --> 00:30:36,280
But it all depends on
the genre of the show.
518
00:30:36,280 --> 00:30:40,360
Cuz there's a different demographic that
listens to podcasts on Spotify than,
519
00:30:40,720 --> 00:30:45,640
than say on a, a more traditional podcast
app. But eh, you know, doesn't matter.
520
00:30:45,650 --> 00:30:48,880
Be as everywhere as you
can. You might be surprised.
521
00:30:49,350 --> 00:30:50,183
Yeah.
522
00:30:50,210 --> 00:30:53,800
If you got a question you'd like us to
answer on the show, drop an email to me,
523
00:30:53,800 --> 00:30:58,440
mike@blueberry.com. You can
send in audio, text, video,
524
00:30:58,850 --> 00:31:03,480
uh, smoke signals, uh, whatever,
and we may use it on the show.
525
00:31:03,850 --> 00:31:07,920
Uh, you can also post a question on the
Blueberry Podcasting Facebook group.
526
00:31:07,920 --> 00:31:09,560
We kind of watched that pretty closely.
527
00:31:10,380 --> 00:31:15,080
And the best place for support with
any blueberry product or service is our
528
00:31:15,080 --> 00:31:18,000
ticket system, which is
blueberry.com/support.
529
00:31:18,000 --> 00:31:22,240
Sending in a ticket gives the whole
team access rather than direct emails or
530
00:31:22,240 --> 00:31:22,520
calls.
531
00:31:22,520 --> 00:31:26,640
And this is especially important during
the holidays just because some people
532
00:31:26,640 --> 00:31:31,120
are in and out and having a one
source for this is the best.
533
00:31:31,120 --> 00:31:35,040
Coming to you this week from Mackenzie's
home studio in Columbus, Ohio.
534
00:31:35,040 --> 00:31:39,560
And of course I'm here at Mike Dell's
World Studio in Traverse City, Michigan,
535
00:31:39,660 --> 00:31:44,160
and we're produced by the Blueberry
Pro production team this week. Uh,
536
00:31:44,160 --> 00:31:47,120
they're out on break for the
next couple of weeks, so, uh,
537
00:31:47,190 --> 00:31:51,600
your mileage may vary, but, uh,
thanks to Kate and Lee for, uh,
538
00:31:51,600 --> 00:31:53,320
making us sound smarter.
539
00:31:53,350 --> 00:31:57,640
Always. And we, we would love it if you
would fill out our listener survey at
540
00:31:57,640 --> 00:32:00,480
surveys.blueberry.com/podcast insider.
541
00:32:00,480 --> 00:32:04,160
You can skip any questions you
would like, it'll take, you know,
542
00:32:04,160 --> 00:32:05,200
two minutes or so,
543
00:32:05,420 --> 00:32:08,560
but we would love to get some
valuable feedback from you guys.
544
00:32:08,630 --> 00:32:11,440
Yeah. And of course you can
schedule a one-on-one with Todd,
545
00:32:11,740 --> 00:32:14,480
our c e o and my co-host most of the time.
546
00:32:15,000 --> 00:32:19,120
Email todd blueberry.com,
that's hosting customers only.
547
00:32:19,460 --> 00:32:22,720
And you can schedule a
tech checkup with Mike.
548
00:32:22,960 --> 00:32:25,200
This also for hosting customers only.
549
00:32:25,260 --> 00:32:28,200
You can email him@mikeblueberry.com.
550
00:32:28,200 --> 00:32:33,040
Yep. And, uh, they can get ahold of
you for a, uh, blueberry care package.
551
00:32:33,060 --> 00:32:36,520
The mailing address is
in the show notes, or uh,
552
00:32:36,520 --> 00:32:38,440
I think you just email Mackenzie, right?
553
00:32:38,590 --> 00:32:39,560
Yeah, you can.
554
00:32:39,560 --> 00:32:43,640
Yeah. And, uh, we'll send you some, uh,
stuff that we normally give out at, uh,
555
00:32:43,640 --> 00:32:46,880
trade shows. I don't know, we got
a whole bunch of stuff
556
00:32:47,370 --> 00:32:51,480
We just, we have stuff, you know, isn't
that what everyone wants?
557
00:32:51,610 --> 00:32:54,840
We can send you a water bottle. We got
stickers, we got note pads, we got pens.
558
00:32:54,840 --> 00:32:55,320
We got.
559
00:32:55,320 --> 00:32:59,080
Those water bottles. Yeah,
yeah, yeah. They're aluminum.
560
00:32:59,640 --> 00:33:01,040
water bottles too. Yeah.
561
00:33:01,040 --> 00:33:04,840
I use, I've got one sitting here on
the desk right now, so. All right.
562
00:33:04,840 --> 00:33:09,240
Well that'll do it for this week. Thanks
for, uh, being here Mackenzie. And, uh,
563
00:33:09,240 --> 00:33:13,000
hopefully, uh, you didn't have
too many cough attacks, uh,
564
00:33:13,110 --> 00:33:14,480
with the mute button that.
565
00:33:14,510 --> 00:33:16,640
That is what the mute
button is for
566
00:33:16,920 --> 00:33:20,520
We'll get to feeling better.
Happy holidays and uh,
567
00:33:20,520 --> 00:33:23,080
we will see you Mackenzie next year.
568
00:33:23,470 --> 00:33:25,400
Okay, thanks everyone. Bye-Bye.