Sustainable Podcasting: Eco-Friendly Practices for Creators – PCI 438

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Welcome to Podcast Insider. I'm Mike Dell, VP

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of customer relations here at Blueberry. I'm Mackenzie

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Bennett, marketing specialist at Blueberry.

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And I'm Todd Cochran, founder of Blueberry.

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Ever thought about how your podcast affects the

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environment

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or just your electric bill? Podcasting is generally

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low impact, but everything from gear to storage

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to streaming leaves an environmental footprint. Of course,

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even the servers powering your podcast require energy

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and resources.

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And it's one of the reasons why we

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often will do cleanup of our back end

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to reduce storage. And Yeah. As a company,

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of course, it lowers our bill as well.

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So there's a dual purpose there.

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You're listening to Podcast Insider hosted by Mike

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Dell, Todd Cochran, and Mackenzie Bennett from the

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Blueberry team,

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bringing you weekly insights, advice, and insider tips

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and tricks to help you start, grow, and

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thrive through podcasting.

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With all the support of your team here

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at Blueberry Podcasting,

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welcome. Let's dive in.

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As we think about it and I think

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about when I lived in Hawaii, how much

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power

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cost there

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and how much

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really it all

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consumed, I I would, like, turn my entire

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studio down to cold iron,

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and maybe only have the computer on.

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That would be the only thing I I

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would I would leave and,

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you know, that seemed

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to,

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to really,

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to help my electricity. But now living in

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Michigan, it's not as bad, but I still

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I do the same thing.

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I shut everything down, and I have a

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lot of stuff on on switches. So, you

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know, the the equipment we use definitely uses

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a lot of juice.

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It's really just, like, the impact that

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everything

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has to do with technology nowadays is just

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different than what it was twenty years ago

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when podcasting started. You know, just the everyone

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has a cell phone in their hand all

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day every day, the way that, you know,

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education works, the way that everyone,

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including us, has moved remote and we don't

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have an office anymore.

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It's everything has

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changed significantly. But there are ways that you

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can optimize your podcast setup for

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energy efficiency.

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I I view everything

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in this scenario,

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you know,

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as a win win. Like, if you're gonna

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save money

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and it's gonna be sustainable,

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that's wonderful.

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So I think one of those ways is

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just choosing energy efficient devices like Energy Star.

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They they do computers,

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lights,

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batteries, you know, rechargeable batteries, everything like that.

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There's just a number of ways that you

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could

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probably reduce your energy

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on an everyday basis.

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Yeah. And even dealing with lighting and you

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know, another thing I was thinking about is

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all these wall warts we have, you know,

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plug you know, to charge our phones and

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all that stuff. Well, even if your phone's

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not plugged into the thing, that transformer's

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pulling energy. Mhmm.

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And, you know, think about maybe unplugging those

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things,

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or charge from your computer if it's already

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running. You get if you got an extra

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port, use that instead of a wall or,

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you know, just little things.

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And I and I typically

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try to have most of my stuff on

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a switch. If I'm not

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using that area,

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then it then it's off. But still, I

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you know, even the desk is right here.

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I got one, two monitors,

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speaker,

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you know, the the RodeCaster.

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And, you know, it all adds up

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in the end and adds to, you know,

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how many every kilowatts. I mean, you know,

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in the scheme of things, it may not

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be that big. But over

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many, many months and and and years,

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it it definitely adds up for sure.

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I know that, you know, Mike, you had

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mentioned something as early we're talking that

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people were

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resistant. I know some of my family members

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are really

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resistant going from in in the set in

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the Indescent.

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And yeah. In the

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lights to,

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LEDs. And to be honest, some of those

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early LEDs were pretty bad. Mhmm. But now

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they've got a good color.

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And,

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You could you could even get the color

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changing ones. So you have whatever color you

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want and then and that's cool. Hey, Mike.

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I laugh. Your virtual background shows kind of

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that yellow color from those old style lamps.

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And now I want real

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white. So the h the LEDs seem to

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do, you know, serve me better at least.

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I know it doesn't serve everyone. But, you

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know, that definitely is

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is a That's done on the air conditioning

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because those things put out heat, you know.

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The LEDs not as much.

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And, you know, and I my electricity bill

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got so high in Hawaii that I it

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wasn't sustainable.

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My fate 5 or $600

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because that's what the electricity cost there. And

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I put 36 panels solar panels on the

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roof,

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and it essentially,

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I paid for that system in four years

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and four months.

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And so, you know, that's now I've been

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on the house, you know, ten plus years

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and free electricity for all that time. So

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while it was a major upfront expense, not

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everyone can afford that. There were tech incentives.

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I I don't know if there still

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is. There are. Well, you know, randomly for

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some places, they change them over the years.

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But, yeah, in general, like,

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not necessarily

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everything that you're doing

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is gonna be

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perfect for

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sustainability.

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Like, it might be helpful, but, also, it's

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gonna like I said before, it's a win

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win. Like, it's it helped you. Like, you

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told me you were like I added these

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solar panels, and I was like, to your

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whole house? Like, wasn't that expensive? And you

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were like, it's gonna work out in the

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end. Like, this is for my actual benefit.

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Yeah. It's great for this, but it's

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me first in this scenario.

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Yeah. And I do that, you know, for

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practical reasons as well. You know, my ham

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radio setup

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is powered off of a deep cycle battery

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that's charged by solar.

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Mhmm. And the reason for that, if power

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goes out, I can still access

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that system. I mean, you know, obviously.

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Now now if you're living in an apartment

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or condo, you may not have a choice,

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but maybe your associations already put solar on

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the roof. Who knows? But I I think

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it's a great investment in any of course,

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it works better in some parts of the

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country than others depending on your your your

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sun print, I guess that is,

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your sun footprint.

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You know, Hawaii was a zone six. It

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was the best it could get. Now Michigan,

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I think, is like a zone three. And,

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you know, farther south you go, it gets

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better.

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In the winter, I have to use a

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battery charger.

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Yeah. I'm I'm sure. But I guess, you

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know, there's other things you can do too.

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Minimize your podcast digital carbon footprint is real

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simple.

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Do you need to be encoding at a

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28 k?

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Do you or should you be at 64

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k mono?

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How much AI usage are you using? And

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one thing that we found with pi

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and maybe is pretty remarkable

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to everyone is

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our pi usage fees,

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that we pay every month,

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is very inexpensive.

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And now we're still using energy when we

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do those calls,

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but I think it's cheaper than the manual.

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If you think about everyone having a $20

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account with OpenAI,

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it's cheaper than doing all those

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all those queries

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because we've already prebuilt the query. We send

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the query once, and we know the results

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we're gonna get back. We're not sending the

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query multiple times

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and using more energy. Matter of fact, we

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just switched to new,

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image generator because we wanted better quality and

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and be more efficient.

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So I think it all

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it all works. And even our CDN,

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we send the media

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that podcasters upload.

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They send it out to the closest

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point of presence

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Well, basically, it goes to, like, 50 or

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60 or hundred different locations.

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And then when the media is requested, it's

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got the shortest backhaul,

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to the person. Now what what does that

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really mean?

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More energy efficiency.

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It may be microscopic

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at that level,

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but every time millions and millions of file

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requests.

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But then it's also good for whoever is

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on the receiving end of that. Like, yeah,

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it's it's, you know, taking less energy to

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get to the person, but, also, it's making

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the person happier because they're getting it faster

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and better. Yeah. And, you know, and and

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the the point about encoding your MP threes,

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if you're encoding them 64 mono, it it's

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really

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a good quality.

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And unless you're playing jazz or classical, nobody's

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gonna notice it's not stereo.

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And

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that's a smaller file. So if I'm out

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in the stick somewhere with a flaky Internet

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connection, I can still get that

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64 k mono file

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quicker than if it was a one twenty

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eight stereo or higher. You know? Some people

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really crank up the the bit rate, and

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it's not necessary. And and it just takes

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up space and time and

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all that stuff.

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I'm a bit of a hoarder, but you

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can always audit and clean up your old

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episodes. And if you have outdated or inactive

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episodes, consider archiving or delete them to free

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up

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digital storage space. I guess that's the fact.

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That stays well, space will still exist, but

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you're not holding that

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bucket, you know, of bits.

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And, again, it's, again, all microscopic

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at this point. But,

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again, digital waste,

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even digital content has

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a a cost.

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00:09:51,550 --> 00:09:54,350
Cloud storage and I AI operations all require

275
00:09:54,350 --> 00:09:56,370
electricity. They're in big data centers.

276
00:09:57,629 --> 00:09:59,410
And that's one things we do internally

277
00:09:59,870 --> 00:10:01,475
about every six six months. We look and

278
00:10:01,475 --> 00:10:04,294
say, okay. Do we need these additional servers?

279
00:10:04,355 --> 00:10:06,595
You know, we've got some servers that sit

280
00:10:06,595 --> 00:10:07,414
just idle.

281
00:10:07,955 --> 00:10:09,634
And I said, do these need to sit

282
00:10:09,634 --> 00:10:10,134
idle?

283
00:10:10,995 --> 00:10:13,254
Can we spin these up fast enough

284
00:10:13,779 --> 00:10:16,019
if there's an outage to not have an

285
00:10:16,019 --> 00:10:17,860
impact or do we need to have one

286
00:10:17,860 --> 00:10:19,940
sitting idle all the time? And really, the

287
00:10:19,940 --> 00:10:21,320
recommendation then became

288
00:10:22,100 --> 00:10:23,539
the one we have to have one at

289
00:10:23,539 --> 00:10:25,620
idle. It's just sitting there in case the

290
00:10:25,620 --> 00:10:27,779
other one crashes. But the third backup, it

291
00:10:27,779 --> 00:10:29,159
can be spun down

292
00:10:29,495 --> 00:10:31,095
and we can send a command if we

293
00:10:31,095 --> 00:10:33,334
go to the secondary, hey. Spin up. That

294
00:10:33,334 --> 00:10:35,334
way we're not sitting there just having that

295
00:10:35,334 --> 00:10:36,154
that server

296
00:10:36,695 --> 00:10:38,294
even though it's kind of virtual in the

297
00:10:38,294 --> 00:10:40,074
cloud. It's not burning energy

298
00:10:40,454 --> 00:10:42,294
and it's not cost us money. And I

299
00:10:42,294 --> 00:10:44,954
think some folks out there are probably using

300
00:10:46,750 --> 00:10:47,970
some cloud backups.

301
00:10:49,389 --> 00:10:51,870
And, again, I think delete unnecessary drafts and

302
00:10:51,870 --> 00:10:52,850
duplicate content,

303
00:10:54,429 --> 00:10:55,170
is important.

304
00:10:56,429 --> 00:10:58,750
And everything now seems to be digitally edited

305
00:10:58,750 --> 00:11:01,330
and everyone's using Descript and tools like that.

306
00:11:02,295 --> 00:11:04,134
I generally try to do, like, once a

307
00:11:04,134 --> 00:11:05,754
year or so, move

308
00:11:06,134 --> 00:11:08,154
the super important things to me,

309
00:11:09,175 --> 00:11:11,335
to an external hard drive. Like, yeah, I

310
00:11:11,335 --> 00:11:12,054
do use,

311
00:11:13,589 --> 00:11:15,829
cloud storage, but there's some of it that's

312
00:11:15,829 --> 00:11:17,829
just already on a hard drive from, you

313
00:11:17,829 --> 00:11:20,389
know, a decade ago that I still want

314
00:11:20,389 --> 00:11:24,069
but don't actually need really, like, anywhere online.

315
00:11:24,069 --> 00:11:25,990
I don't need easy access to it. And

316
00:11:25,990 --> 00:11:26,490
so

317
00:11:26,934 --> 00:11:28,615
it's just things like that that you're like,

318
00:11:28,615 --> 00:11:30,154
do I actually need this here?

319
00:11:31,654 --> 00:11:33,254
You know? And it it it goes quite

320
00:11:33,254 --> 00:11:35,415
quite, Mike. I was just gonna say an

321
00:11:35,415 --> 00:11:38,134
additional benefit of all this is it keeps

322
00:11:38,134 --> 00:11:39,195
you more organized.

323
00:11:39,940 --> 00:11:42,500
Yeah. That's true. So it's simpler for you

324
00:11:42,500 --> 00:11:44,980
to find stuff if you've been dealing with

325
00:11:44,980 --> 00:11:47,779
it, by taking it offline, putting it on

326
00:11:47,779 --> 00:11:49,079
a hard drive, whatever,

327
00:11:49,459 --> 00:11:51,480
but it keeps you less cluttered.

328
00:11:52,434 --> 00:11:54,514
And and that's, you know, probably not a

329
00:11:54,514 --> 00:11:56,214
bad benefit all on its own.

330
00:11:56,835 --> 00:11:59,394
Yeah. One thing that I continue to use

331
00:11:59,394 --> 00:12:00,375
is a notebook.

332
00:12:00,754 --> 00:12:01,254
And

333
00:12:01,634 --> 00:12:03,394
but I've got to the point where I

334
00:12:03,394 --> 00:12:05,315
don't know. I buy these this one where

335
00:12:05,315 --> 00:12:06,455
this one come from.

336
00:12:06,799 --> 00:12:09,759
Probably Amazon or some place. My basics ad

337
00:12:09,759 --> 00:12:11,600
came came from Amazon. And you can see

338
00:12:11,600 --> 00:12:14,639
it's kind of but I use about one

339
00:12:14,639 --> 00:12:15,620
of these a year.

340
00:12:16,240 --> 00:12:18,319
That's the important part is you actually use

341
00:12:18,319 --> 00:12:21,134
it. So many people buy paper stuff and

342
00:12:21,134 --> 00:12:22,975
then it just sits there and then they

343
00:12:22,975 --> 00:12:23,875
buy more.

344
00:12:24,575 --> 00:12:26,254
So I I've got a couple of these

345
00:12:26,254 --> 00:12:28,014
sitting on the shelf that are when this

346
00:12:28,014 --> 00:12:29,934
one gets filled, I'll be able to grab

347
00:12:29,934 --> 00:12:31,774
it, but I I use it then I

348
00:12:31,774 --> 00:12:33,210
archive it. Now what I'm gonna do with

349
00:12:33,210 --> 00:12:34,570
maybe it'll end up in a burn pile

350
00:12:34,570 --> 00:12:35,070
someday.

351
00:12:35,529 --> 00:12:37,690
But or recycle, you know, wherever it may

352
00:12:37,690 --> 00:12:40,730
go. But the main thing is if you're

353
00:12:40,730 --> 00:12:43,149
gonna use paper, use it responsibly,

354
00:12:44,169 --> 00:12:45,929
you know, don't I used to have scraps

355
00:12:45,929 --> 00:12:47,644
of I used to use receipts. Whenever I

356
00:12:47,644 --> 00:12:49,585
had for receipt, I used to write notes.

357
00:12:49,965 --> 00:12:51,965
Yeah. It's not real good at finding stuff

358
00:12:51,965 --> 00:12:53,404
later. Yes. But,

359
00:12:54,044 --> 00:12:56,845
you know, digital notes, I'm I'm better. And

360
00:12:56,845 --> 00:12:58,205
we're starting to do that more here at

361
00:12:58,205 --> 00:13:00,605
Blueberry is a little is everything is in

362
00:13:00,605 --> 00:13:01,105
digital.

363
00:13:01,559 --> 00:13:02,059
And,

364
00:13:03,960 --> 00:13:04,460
Notion,

365
00:13:04,840 --> 00:13:06,539
Google Docs, Evernote.

366
00:13:08,360 --> 00:13:10,519
Mike, what's that? People that's I know people

367
00:13:10,519 --> 00:13:13,179
that still print every email to read it.

368
00:13:13,240 --> 00:13:13,899
It's crazy.

369
00:13:14,600 --> 00:13:17,419
That's crazy. Can't imagine. Mike, what's that notebook

370
00:13:17,745 --> 00:13:19,585
that you have that I've considered getting? The

371
00:13:19,585 --> 00:13:20,865
one that you write in, and then you

372
00:13:20,865 --> 00:13:23,125
can, like, clear it out and upload it.

373
00:13:23,504 --> 00:13:24,884
I think it's called Rocketbook.

374
00:13:25,264 --> 00:13:26,384
Rocketbook. Yeah. That one's

375
00:13:27,184 --> 00:13:27,684
erasable,

376
00:13:28,705 --> 00:13:30,304
you know, you write in it in regular

377
00:13:30,304 --> 00:13:30,804
ink,

378
00:13:31,440 --> 00:13:33,840
and then you can, hit it with your

379
00:13:33,840 --> 00:13:34,340
camera.

380
00:13:35,120 --> 00:13:36,720
You know, there's an app, and then it

381
00:13:36,720 --> 00:13:38,799
digitizes it for you. And then you can

382
00:13:38,799 --> 00:13:40,500
wipe off the the paper,

383
00:13:41,200 --> 00:13:42,960
with, you know, a little bit of water,

384
00:13:42,960 --> 00:13:45,125
and and, you can rewrite, you know, write

385
00:13:45,125 --> 00:13:46,565
on it again. It's kind of the best

386
00:13:46,565 --> 00:13:48,485
of both worlds. Yeah. It was kind of

387
00:13:48,485 --> 00:13:49,945
interesting. I had a,

388
00:13:51,524 --> 00:13:53,784
tax document because I'm here in,

389
00:13:55,445 --> 00:13:56,584
Philippines, so

390
00:13:56,884 --> 00:13:58,024
don't have a printer.

391
00:13:58,799 --> 00:14:00,720
And so I'm like, had to sign something

392
00:14:00,720 --> 00:14:03,220
for the accountant and they didn't wanna send

393
00:14:03,360 --> 00:14:05,360
the paper down with personal data to the

394
00:14:05,360 --> 00:14:07,759
front desk at the condo here to have

395
00:14:07,759 --> 00:14:09,360
them print it and see, you know, my

396
00:14:09,360 --> 00:14:11,840
tax data. So I was able to figure

397
00:14:11,840 --> 00:14:13,220
out how to digitally sign

398
00:14:13,904 --> 00:14:16,245
and then, you know, and then basically

399
00:14:16,704 --> 00:14:17,605
keep it completely

400
00:14:18,144 --> 00:14:18,644
paperless.

401
00:14:19,664 --> 00:14:22,625
And it's good for security too. So, you

402
00:14:22,625 --> 00:14:24,004
know, it's all contained,

403
00:14:25,345 --> 00:14:28,004
you know, on on the Apple cloud.

404
00:14:28,559 --> 00:14:31,039
And, I didn't have to worry about, you

405
00:14:31,039 --> 00:14:32,879
know, someone take an extra copy of that

406
00:14:32,879 --> 00:14:33,379
paper.

407
00:14:33,919 --> 00:14:35,460
But digital business cards,

408
00:14:35,919 --> 00:14:37,860
I've used those a little bit.

409
00:14:39,200 --> 00:14:41,120
I have used one from Popple, I think

410
00:14:41,120 --> 00:14:42,500
is the company I use.

411
00:14:43,014 --> 00:14:45,334
Yep. Well, even just the the QR codes

412
00:14:45,334 --> 00:14:47,174
that we have on our own. Like, we

413
00:14:47,174 --> 00:14:47,834
we have

414
00:14:48,294 --> 00:14:50,455
physically printed business cards that we take. It's

415
00:14:50,455 --> 00:14:52,615
just they're used less and less as the

416
00:14:52,615 --> 00:14:54,054
years go by, and we have our own

417
00:14:54,054 --> 00:14:56,075
q QR codes on there

418
00:14:56,389 --> 00:14:58,230
That automatically opens up with all of our

419
00:14:58,230 --> 00:14:58,730
information.

420
00:14:59,110 --> 00:15:01,110
And then on top of that, at this

421
00:15:01,110 --> 00:15:02,789
point, everyone's been to an event where you

422
00:15:02,789 --> 00:15:04,549
scan your badge with QR code that's on

423
00:15:04,549 --> 00:15:06,389
there. Yeah. And, you know, you automatically get

424
00:15:06,389 --> 00:15:08,250
that information. I love that. I

425
00:15:09,134 --> 00:15:12,014
I kinda am over the taking business cards

426
00:15:12,014 --> 00:15:14,254
for the most part just because, like, you

427
00:15:14,254 --> 00:15:16,735
gotta keep track of them. And this is

428
00:15:16,735 --> 00:15:18,115
just neater and cleaner.

429
00:15:18,815 --> 00:15:20,894
Because, ultimately, the business cards come back and

430
00:15:20,894 --> 00:15:22,575
I wrap a rubber band around them and

431
00:15:22,575 --> 00:15:24,389
I write the event name. And then if

432
00:15:24,389 --> 00:15:26,470
I need to go back to them, I

433
00:15:26,470 --> 00:15:28,709
do, but usually because we have the scan

434
00:15:28,709 --> 00:15:30,809
data. Yeah. And but if you're an attendee,

435
00:15:31,829 --> 00:15:34,069
the good thing about attendee at events now,

436
00:15:34,069 --> 00:15:36,250
you can scan a badge as an attendee

437
00:15:36,309 --> 00:15:38,629
most times and have that contact information in

438
00:15:38,629 --> 00:15:39,129
their

439
00:15:39,735 --> 00:15:40,235
event

440
00:15:40,535 --> 00:15:42,394
system without paying extra fee.

441
00:15:43,014 --> 00:15:45,174
So that allows you to stay organized and

442
00:15:45,174 --> 00:15:48,215
stay digital too. Even on our promotional materials

443
00:15:48,215 --> 00:15:50,294
that we do have on tables, it we

444
00:15:50,294 --> 00:15:52,875
have QR codes. So oftentimes, people are like,

445
00:15:53,174 --> 00:15:55,409
I don't wanna carry the paper. Yep. And

446
00:15:55,409 --> 00:15:58,049
they'll just Yep. Yep. And now you can

447
00:15:58,049 --> 00:15:59,970
take a picture of a QR code on,

448
00:15:59,970 --> 00:16:01,190
I think, on Android,

449
00:16:02,049 --> 00:16:04,450
load it still load the QR code later.

450
00:16:04,450 --> 00:16:07,009
Does Apple I can't remember. I believe so.

451
00:16:07,009 --> 00:16:09,089
Yeah. Think both Apple, you just you you

452
00:16:09,089 --> 00:16:11,445
hit on the picture. You just hold hold

453
00:16:11,445 --> 00:16:13,445
your thumb on the QR code and it'll

454
00:16:13,445 --> 00:16:15,684
pop up. Yeah. So, you know, you don't

455
00:16:15,684 --> 00:16:17,545
necessarily have to go to the website immediately.

456
00:16:17,605 --> 00:16:18,965
Just take a picture of the QR code

457
00:16:18,965 --> 00:16:20,105
and come back later.

458
00:16:21,365 --> 00:16:23,684
And one thing that we're looking at now

459
00:16:23,684 --> 00:16:24,184
because

460
00:16:24,750 --> 00:16:26,769
expense it's very expensive to travel.

461
00:16:27,230 --> 00:16:28,110
Yeah. And,

462
00:16:28,830 --> 00:16:31,389
I think that we are gonna be more

463
00:16:31,389 --> 00:16:33,550
looking at trying to do as much stuff

464
00:16:33,550 --> 00:16:34,050
digitally

465
00:16:34,590 --> 00:16:36,450
as possible. Some stuff has to be

466
00:16:37,014 --> 00:16:39,014
done in person like this for doing this

467
00:16:39,014 --> 00:16:41,894
recording today. Mike, you're in in Traverse City.

468
00:16:41,894 --> 00:16:44,214
Mackenzie, you're in Columbus. I'm in The Philippines,

469
00:16:44,214 --> 00:16:46,534
and here we are virtually and be able

470
00:16:46,534 --> 00:16:48,454
to get a call high quality recording if

471
00:16:48,454 --> 00:16:49,674
the road caster cooperates.

472
00:16:52,120 --> 00:16:55,179
So I I think this digital stuff now

473
00:16:55,240 --> 00:16:57,580
of what we've really learned is

474
00:16:58,759 --> 00:17:01,800
Zoom is is basically probably cost the airlines

475
00:17:01,800 --> 00:17:02,620
a lot of money.

476
00:17:04,279 --> 00:17:06,595
Yeah. I would assume so. Yes. You are

477
00:17:06,595 --> 00:17:08,914
correct. You know. And COVID has made it

478
00:17:08,914 --> 00:17:10,855
more acceptable to do meetings,

479
00:17:11,714 --> 00:17:12,214
online.

480
00:17:12,755 --> 00:17:15,075
Yeah. I I remember being in Hawaii and

481
00:17:15,075 --> 00:17:17,075
being asked by ESPN to come to New

482
00:17:17,075 --> 00:17:18,434
York and they wanted me there in two

483
00:17:18,434 --> 00:17:18,934
days.

484
00:17:20,879 --> 00:17:22,720
And, well, you know, it takes time. Twelve

485
00:17:22,720 --> 00:17:23,779
hours to get there.

486
00:17:24,079 --> 00:17:26,639
You know, I would I'm like, okay. Buy

487
00:17:26,639 --> 00:17:28,899
a airline ticket short short notice

488
00:17:30,559 --> 00:17:32,639
and get a hotel room and be a

489
00:17:32,639 --> 00:17:34,964
little bit irritated that they want me on

490
00:17:34,964 --> 00:17:35,865
two days notice

491
00:17:36,325 --> 00:17:38,724
and get there and do a couple hour

492
00:17:38,724 --> 00:17:41,204
meeting where an hour of it could have

493
00:17:41,204 --> 00:17:41,704
really

494
00:17:42,005 --> 00:17:44,164
it could have all been done virtually. There'd

495
00:17:44,164 --> 00:17:46,005
have been no reason for me to travel,

496
00:17:46,005 --> 00:17:47,224
but because they were

497
00:17:47,684 --> 00:17:48,505
old school,

498
00:17:49,210 --> 00:17:51,289
they wanted to have that in person face

499
00:17:51,289 --> 00:17:51,950
to face.

500
00:17:53,049 --> 00:17:55,549
And I think that was prior to COVID.

501
00:17:55,610 --> 00:17:57,850
So I think now that mentality is kind

502
00:17:57,850 --> 00:17:58,330
of

503
00:17:58,730 --> 00:18:00,890
Yeah. You you and I later this later

504
00:18:00,890 --> 00:18:02,730
this morning have a a meeting with a

505
00:18:02,730 --> 00:18:03,230
company,

506
00:18:03,784 --> 00:18:07,384
you know, virtually. And Yeah. It's just, you

507
00:18:07,384 --> 00:18:09,304
know, that's the way things are done now

508
00:18:09,304 --> 00:18:11,085
and and that's actually

509
00:18:11,544 --> 00:18:12,044
good.

510
00:18:12,505 --> 00:18:13,784
And I think if, you know, if you're

511
00:18:13,784 --> 00:18:15,704
recording a podcast, a lot of people like

512
00:18:15,704 --> 00:18:17,565
to do the in person thing. You know,

513
00:18:18,019 --> 00:18:20,899
Obviously, Rogan wants people in studio because it's

514
00:18:20,899 --> 00:18:22,119
an aesthetics deal.

515
00:18:23,619 --> 00:18:25,380
But think about the cost. You know? You

516
00:18:25,380 --> 00:18:25,940
have to go to

517
00:18:26,819 --> 00:18:29,079
all those folks have to fly in to

518
00:18:31,455 --> 00:18:34,015
Austin. In Austin to to be on his

519
00:18:34,015 --> 00:18:34,515
show.

520
00:18:35,055 --> 00:18:37,154
So, you know, he has a huge

521
00:18:37,615 --> 00:18:38,914
footprint for his

522
00:18:39,455 --> 00:18:39,955
show.

523
00:18:40,815 --> 00:18:42,674
Television does the same thing.

524
00:18:44,140 --> 00:18:45,980
And maybe these tools will get better at

525
00:18:45,980 --> 00:18:47,980
some point where you can look like you're

526
00:18:47,980 --> 00:18:50,240
in the studio and you're really not, but,

527
00:18:51,019 --> 00:18:52,779
time will tell. I think for the majority

528
00:18:52,779 --> 00:18:55,099
of us, we don't have the clout to

529
00:18:55,099 --> 00:18:56,400
ask someone to come

530
00:18:57,055 --> 00:18:59,315
to our studio from another state,

531
00:19:00,414 --> 00:19:01,795
or even drive in.

532
00:19:02,335 --> 00:19:03,875
Yeah. I would assume not.

533
00:19:05,295 --> 00:19:05,795
But

534
00:19:06,654 --> 00:19:08,575
I think one of the things that, like,

535
00:19:08,575 --> 00:19:10,434
has really just made us

536
00:19:11,190 --> 00:19:13,450
more open to this type of stuff is

537
00:19:14,230 --> 00:19:16,329
we just transitioned very easily,

538
00:19:16,789 --> 00:19:18,409
you know, during COVID of

539
00:19:18,710 --> 00:19:21,349
we went home, and then we realized this

540
00:19:21,349 --> 00:19:23,269
is in fact doable. We were we were

541
00:19:23,269 --> 00:19:25,429
done with the office before we actually were

542
00:19:25,429 --> 00:19:26,924
able to get rid of the office. That's

543
00:19:26,924 --> 00:19:28,924
for sure. Yeah. We held the office for

544
00:19:28,924 --> 00:19:31,485
what? Eighteen more months? Yeah. Yeah. Something like

545
00:19:31,485 --> 00:19:32,965
that. And we were we were too stuck

546
00:19:32,965 --> 00:19:34,305
in a lease. In the area.

547
00:19:35,164 --> 00:19:36,845
Yeah. And, you know, it did nothing but

548
00:19:36,845 --> 00:19:39,025
collect dust. You know? So,

549
00:19:40,059 --> 00:19:42,299
and I understand there's a there's a push

550
00:19:42,299 --> 00:19:45,019
by people that have big buildings that to

551
00:19:45,019 --> 00:19:46,640
get people back in the office.

552
00:19:47,340 --> 00:19:49,740
But, you know, in all honesty, we we

553
00:19:49,740 --> 00:19:50,720
had been virtual.

554
00:19:52,015 --> 00:19:54,595
You know, I and we've been we for

555
00:19:54,815 --> 00:19:55,315
what?

556
00:19:55,615 --> 00:19:58,494
Fourteen years, I was meeting with you on

557
00:19:58,494 --> 00:20:01,535
my my morning commute. And A quarter to

558
00:20:01,535 --> 00:20:03,154
half of the team was virtual

559
00:20:03,535 --> 00:20:06,035
at various times pre COVID anyway.

560
00:20:06,414 --> 00:20:06,914
Yeah.

561
00:20:07,720 --> 00:20:09,640
So I've I've never I've never,

562
00:20:10,200 --> 00:20:12,700
worked at the office. I've always been virtual.

563
00:20:12,920 --> 00:20:15,320
Yeah. Yeah. So, you know, I think these

564
00:20:15,320 --> 00:20:16,860
are all things we should consider.

565
00:20:17,720 --> 00:20:20,519
Digital footprint, you know, electricity we use, all

566
00:20:20,519 --> 00:20:21,259
that stuff.

567
00:20:22,095 --> 00:20:23,775
You know, they're talking about starting up nuclear

568
00:20:23,775 --> 00:20:25,154
reactors again because

569
00:20:25,694 --> 00:20:26,595
the the AI

570
00:20:28,015 --> 00:20:30,095
power requirements are gonna be, you know, off

571
00:20:30,095 --> 00:20:31,315
the chart. So,

572
00:20:31,934 --> 00:20:34,640
you know, every little bit of kilowatt we

573
00:20:34,640 --> 00:20:36,559
can in my area, the people are now

574
00:20:36,559 --> 00:20:37,859
waiting a couple of years

575
00:20:38,400 --> 00:20:40,880
to build some big buildings because they don't

576
00:20:40,880 --> 00:20:44,000
have enough juice. There's not enough power on

577
00:20:44,000 --> 00:20:45,779
the grid for them to put in,

578
00:20:46,204 --> 00:20:48,605
you know, 400 amps or 600 or 800

579
00:20:48,605 --> 00:20:51,345
amps of power into a into a building.

580
00:20:51,884 --> 00:20:52,365
And,

581
00:20:53,005 --> 00:20:55,325
if we all just reduce just the itsy

582
00:20:55,325 --> 00:20:58,125
bitsy bit, and maybe it'll allow new business

583
00:20:58,125 --> 00:20:59,805
to come in and, you know, hire people

584
00:20:59,805 --> 00:21:00,464
and and

585
00:21:01,240 --> 00:21:03,740
contribute to the economy. But we will see.

586
00:21:04,839 --> 00:21:07,179
And some things you can consider is dedicating

587
00:21:07,240 --> 00:21:08,619
an episode to Earth Day.

588
00:21:09,159 --> 00:21:11,319
Mike, isn't that you and your missus,

589
00:21:11,799 --> 00:21:14,440
anniversary as well? Yep. So I can never

590
00:21:14,440 --> 00:21:15,259
forget it.

591
00:21:18,015 --> 00:21:20,575
Good for you. And, you know, maybe share

592
00:21:20,575 --> 00:21:22,494
something. And I think this is,

593
00:21:22,815 --> 00:21:24,355
you know, this is a nonpolitical

594
00:21:25,055 --> 00:21:26,835
topic. Anytime we save money

595
00:21:27,535 --> 00:21:28,035
Yeah.

596
00:21:28,654 --> 00:21:30,335
You know, I I I don't like paying

597
00:21:30,335 --> 00:21:31,634
high electricity bills.

598
00:21:32,210 --> 00:21:34,049
I don't wanna pay high electricity bills the

599
00:21:34,049 --> 00:21:35,329
rest of my life. I still got a

600
00:21:35,329 --> 00:21:36,549
lot of years on this earth.

601
00:21:37,009 --> 00:21:38,710
Yep. I'm I'm lucky,

602
00:21:39,410 --> 00:21:40,069
our electric

603
00:21:40,450 --> 00:21:42,470
service here is not that expensive.

604
00:21:42,769 --> 00:21:43,269
But,

605
00:21:43,650 --> 00:21:46,130
again, I've noticed, you know, by changing the

606
00:21:46,130 --> 00:21:46,630
LEDs

607
00:21:46,930 --> 00:21:50,035
and turning off the studio and not news,

608
00:21:50,095 --> 00:21:52,575
all that stuff adds up and, you know,

609
00:21:52,575 --> 00:21:54,734
saves me $20 a month or something on

610
00:21:54,734 --> 00:21:57,295
the electric. It it it's worth it. My

611
00:21:57,295 --> 00:22:00,494
electricity bill just announced a month ago that

612
00:22:00,494 --> 00:22:01,154
they're like,

613
00:22:01,779 --> 00:22:03,779
just because of the region that we're in,

614
00:22:03,779 --> 00:22:05,940
not even our company, we're not profiting from

615
00:22:05,940 --> 00:22:08,579
this, but every company within this region is

616
00:22:08,579 --> 00:22:11,059
raising their prices. I don't know how that

617
00:22:11,059 --> 00:22:13,220
works, essentially, but I'm like, okay. So what

618
00:22:13,220 --> 00:22:13,880
do I do

619
00:22:14,455 --> 00:22:17,015
to reduce my energy usage so that I

620
00:22:17,015 --> 00:22:18,555
can pay this electric bill?

621
00:22:19,015 --> 00:22:20,855
I will turn off all some of this

622
00:22:20,855 --> 00:22:22,475
stuff. I will do something different.

623
00:22:23,414 --> 00:22:24,055
I had a,

624
00:22:25,735 --> 00:22:27,914
because my bill had been so high

625
00:22:28,470 --> 00:22:29,990
when I was living in Hawaii, I got

626
00:22:29,990 --> 00:22:31,690
one of those kilowatt devices

627
00:22:32,309 --> 00:22:34,630
and I plugged it in to everything in

628
00:22:34,630 --> 00:22:36,630
my office, actually my whole house and let

629
00:22:36,630 --> 00:22:39,190
it run for twenty four hours with everything

630
00:22:39,190 --> 00:22:41,369
kind of on ops normal

631
00:22:41,794 --> 00:22:44,275
to see what that electricity bill would be

632
00:22:44,275 --> 00:22:45,875
because the stuff that I would normally leave

633
00:22:45,875 --> 00:22:48,115
on, stuff I would turn off. And in

634
00:22:48,115 --> 00:22:49,414
the end, what I determined,

635
00:22:49,954 --> 00:22:51,875
it was pretty remarkable to me that my

636
00:22:51,875 --> 00:22:52,375
studio,

637
00:22:53,794 --> 00:22:55,255
even doing eight episodes

638
00:22:56,470 --> 00:22:57,289
a month,

639
00:22:57,590 --> 00:22:58,090
and

640
00:22:59,029 --> 00:23:01,509
the lights and everything I was my lecture

641
00:23:01,509 --> 00:23:03,450
spell from that was about $75

642
00:23:03,830 --> 00:23:04,330
Now,

643
00:23:04,789 --> 00:23:06,950
you know that okay, $75,

644
00:23:06,950 --> 00:23:08,570
but 75 times 12

645
00:23:09,335 --> 00:23:09,994
A times

646
00:23:10,454 --> 00:23:12,535
10, you know. That is what people pay

647
00:23:12,535 --> 00:23:13,434
for their podcast.

648
00:23:14,055 --> 00:23:16,075
Yeah. So it it it was

649
00:23:16,375 --> 00:23:18,875
it it added up. Now again,

650
00:23:19,494 --> 00:23:20,234
if you're

651
00:23:21,174 --> 00:23:22,714
running a couple of monitors

652
00:23:23,210 --> 00:23:23,710
and

653
00:23:24,089 --> 00:23:24,829
a a RodeCaster

654
00:23:25,369 --> 00:23:25,869
and

655
00:23:26,250 --> 00:23:27,869
a Mac or whatever it is,

656
00:23:28,970 --> 00:23:31,210
you know, the the you will use a

657
00:23:31,210 --> 00:23:32,269
certain amount of

658
00:23:32,730 --> 00:23:34,089
certain amount of energy. And I and I

659
00:23:34,170 --> 00:23:35,690
be honest with you, I hate the energy

660
00:23:35,690 --> 00:23:36,750
savings settings

661
00:23:37,335 --> 00:23:40,294
because it always seems my screens go dark

662
00:23:40,294 --> 00:23:41,575
before I'm ready for them to go to

663
00:23:41,575 --> 00:23:42,075
dark.

664
00:23:43,335 --> 00:23:45,414
But, you know, at least have them set

665
00:23:45,414 --> 00:23:46,474
to a realistic

666
00:23:47,174 --> 00:23:49,095
level where they Some of us need bright

667
00:23:49,095 --> 00:23:50,554
to be able to see everything.

668
00:23:51,230 --> 00:23:53,570
Yeah. Hold on. Whatever whatever works

669
00:23:54,190 --> 00:23:55,650
for you as an individual

670
00:23:56,430 --> 00:23:58,930
Yeah. With with, you know,

671
00:23:59,390 --> 00:24:01,809
the the variety of options that are available

672
00:24:01,869 --> 00:24:03,789
nowadays, I think that's just the way that

673
00:24:03,789 --> 00:24:05,570
you have to move forward with everything.

674
00:24:06,174 --> 00:24:07,414
Yeah. So, you know, maybe,

675
00:24:07,855 --> 00:24:09,714
if you've got an episode coming up,

676
00:24:10,015 --> 00:24:11,555
talk about this with your audience.

677
00:24:12,335 --> 00:24:12,835
And,

678
00:24:14,255 --> 00:24:16,755
there's some Earth Day initiatives,

679
00:24:18,015 --> 00:24:19,634
hashtag Earth Day podcast.

680
00:24:20,250 --> 00:24:22,089
Who's doing that one? Or is that one

681
00:24:22,089 --> 00:24:23,069
that we made up?

682
00:24:23,529 --> 00:24:26,029
And that one was, I think, just recommended.

683
00:24:26,650 --> 00:24:28,589
Oh. That is probably gonna be done.

684
00:24:29,450 --> 00:24:30,829
It's hard to know when

685
00:24:31,130 --> 00:24:32,670
when it hasn't happened yet.

686
00:24:33,214 --> 00:24:34,734
Yeah. And you can run a giveaway for

687
00:24:34,734 --> 00:24:37,474
listeners, any activity. I I think it's good.

688
00:24:37,535 --> 00:24:39,214
Yeah. Just some type of reflection is always

689
00:24:39,214 --> 00:24:40,894
good about this type of stuff. And and

690
00:24:40,894 --> 00:24:42,414
and I I to be honest with you,

691
00:24:42,414 --> 00:24:44,174
I don't like spending a penny more than

692
00:24:44,174 --> 00:24:44,994
I have to.

693
00:24:45,454 --> 00:24:45,954
Mhmm.

694
00:24:46,279 --> 00:24:47,639
And, you know, that's one of the reasons

695
00:24:47,639 --> 00:24:50,380
why we've built these additional tools at Blueberry

696
00:24:51,159 --> 00:24:53,559
is you're now paying many of you are

697
00:24:53,559 --> 00:24:54,380
paying more

698
00:24:55,319 --> 00:24:57,980
on additional services than what you do with

699
00:24:58,119 --> 00:25:00,359
how much you pay Blueberry for hosting. That's

700
00:25:00,359 --> 00:25:01,819
why we're trying to bring

701
00:25:02,215 --> 00:25:04,955
these tools into Blueberry so that you can

702
00:25:05,654 --> 00:25:06,875
save that accumulative

703
00:25:09,015 --> 00:25:11,455
bill every month is now adding up. And

704
00:25:11,575 --> 00:25:14,455
You're not paying for five subscriptions. You're paying

705
00:25:14,455 --> 00:25:17,309
for one. Yeah. So I challenge all of

706
00:25:17,309 --> 00:25:19,570
you that are paying for multiple subscriptions.

707
00:25:20,109 --> 00:25:22,049
How can we help you lower

708
00:25:23,230 --> 00:25:23,730
your

709
00:25:24,029 --> 00:25:25,650
your load on subscriptions?

710
00:25:26,430 --> 00:25:28,829
Yeah. Some stuff we're not gonna do. We're

711
00:25:28,829 --> 00:25:30,210
not gonna build a Descript.

712
00:25:31,674 --> 00:25:33,275
We're we're not gonna do that. But there

713
00:25:33,275 --> 00:25:35,115
are certain things maybe we could do. Maybe

714
00:25:35,115 --> 00:25:37,115
we can build something that's a a poor

715
00:25:37,115 --> 00:25:39,275
man's editor or something depending on what you

716
00:25:39,275 --> 00:25:41,835
need. Just let us know what you think

717
00:25:41,835 --> 00:25:42,734
we should do.

718
00:25:43,500 --> 00:25:44,559
Any thoughts here?

719
00:25:45,900 --> 00:25:47,339
Well, you know, just just know, you know,

720
00:25:47,339 --> 00:25:47,839
sustainability

721
00:25:48,779 --> 00:25:51,900
can, you know, has many benefits, you know,

722
00:25:51,900 --> 00:25:54,559
not only are you, you know, kinda contributing

723
00:25:54,700 --> 00:25:55,440
to the whole

724
00:25:55,894 --> 00:25:58,534
the whole system, but also for you. You

725
00:25:58,534 --> 00:26:00,855
know? Just remember, you know, your electric bill,

726
00:26:00,855 --> 00:26:03,274
your org keeping things organized helps.

727
00:26:04,214 --> 00:26:06,054
You know, if you've got a lot of

728
00:26:06,054 --> 00:26:08,615
extra equipment laying around powered up that you're

729
00:26:08,615 --> 00:26:11,150
not using, unplug it. You know? Sell it.

730
00:26:11,150 --> 00:26:13,070
Sell it on Facebook or something if you're

731
00:26:13,070 --> 00:26:14,210
not gonna use it.

732
00:26:14,509 --> 00:26:16,910
And, you know, that that help that just

733
00:26:16,910 --> 00:26:17,650
helps you.

734
00:26:18,430 --> 00:26:20,670
I I I remember as a kid being

735
00:26:20,670 --> 00:26:22,670
yelled at by my dad, shut off the

736
00:26:22,670 --> 00:26:24,705
lights. And, of course, he had a swear

737
00:26:24,705 --> 00:26:26,724
word in the middle of it. And,

738
00:26:27,664 --> 00:26:29,285
you know, and then, you know,

739
00:26:29,585 --> 00:26:32,224
I mean, he would rampage sometimes. And I,

740
00:26:32,224 --> 00:26:34,305
you know, the kid, I'm like, a little

741
00:26:34,305 --> 00:26:36,250
bit I know he was paying that electric

742
00:26:36,250 --> 00:26:38,329
bill and he didn't wanna have any higher

743
00:26:38,329 --> 00:26:40,269
than it should be. Mhmm. And,

744
00:26:41,130 --> 00:26:43,450
and then I remember as a, you know,

745
00:26:43,450 --> 00:26:45,210
having young kids in the house and I

746
00:26:45,210 --> 00:26:47,150
would be shut the lights off.

747
00:26:49,244 --> 00:26:51,005
You know, in the past five or six

748
00:26:51,005 --> 00:26:53,644
years, I've seen friends start buying their houses,

749
00:26:53,644 --> 00:26:54,464
and they're like,

750
00:26:55,005 --> 00:26:57,424
close the door. The air conditioning is on.

751
00:26:59,244 --> 00:27:01,585
You know, don't hold the refrigerator to open

752
00:27:01,644 --> 00:27:02,384
too long.

753
00:27:02,809 --> 00:27:04,650
Yeah. My my dad was, you know, he's

754
00:27:04,650 --> 00:27:06,490
about the doors, you know. We're not trying

755
00:27:06,490 --> 00:27:08,990
to heat the outside. Dang it. You know?

756
00:27:09,529 --> 00:27:12,490
With more choice words. Yeah. Yeah. More choice

757
00:27:12,490 --> 00:27:14,890
words that, are not repeatable here on the

758
00:27:14,890 --> 00:27:16,634
show. But I think we've all had a

759
00:27:16,714 --> 00:27:18,734
a parent or grandparent or someone,

760
00:27:20,075 --> 00:27:23,214
Breathing down our neck. Yeah. Yeah. And,

761
00:27:24,075 --> 00:27:25,515
yeah. But it's kinda funny. My,

762
00:27:26,634 --> 00:27:28,714
my mom and dad yelled about electricity bill,

763
00:27:28,714 --> 00:27:30,954
but my mom was really resistant to go

764
00:27:30,954 --> 00:27:32,630
to the LED.

765
00:27:34,769 --> 00:27:36,289
Well, you you remember those,

766
00:27:36,849 --> 00:27:40,450
those compact fluorescent little curly cube bulbs? Yeah.

767
00:27:40,450 --> 00:27:42,630
Yeah. Yeah. I don't think those did anything

768
00:27:42,690 --> 00:27:44,869
other than make things look weird.

769
00:27:45,274 --> 00:27:47,034
And, well, they also were supposed to last

770
00:27:47,034 --> 00:27:49,115
for five years, and they never did. Oh,

771
00:27:49,115 --> 00:27:51,034
yes. I still have one of those in

772
00:27:51,034 --> 00:27:54,095
my garage. It's kinda funny. Still still working.

773
00:27:54,554 --> 00:27:56,394
Yeah. So we've come a long way on

774
00:27:56,394 --> 00:27:57,054
the LED.

775
00:27:57,670 --> 00:27:59,589
Alright. Thanks for listening. And what is some

776
00:27:59,589 --> 00:28:01,369
of the funny stuff you've done to save

777
00:28:01,829 --> 00:28:02,329
electricity?

778
00:28:02,869 --> 00:28:04,869
Loved it. Love to hear from you. Have

779
00:28:04,869 --> 00:28:05,930
you put in a windmill

780
00:28:06,549 --> 00:28:07,769
or anything sustainable?

781
00:28:08,070 --> 00:28:08,570
Yeah.

782
00:28:09,109 --> 00:28:12,115
You know, water resource or There's lots of

783
00:28:12,115 --> 00:28:14,694
options. Lots of you are very, very, adaptable

784
00:28:14,755 --> 00:28:15,954
out there. So we'd love to hear from

785
00:28:15,954 --> 00:28:17,795
you. So drop us an email if you,

786
00:28:18,035 --> 00:28:20,674
if you wanna share. Thanks. Thanks for joining

787
00:28:20,674 --> 00:28:22,994
us. Come back next week. And in the

788
00:28:22,994 --> 00:28:26,069
meantime, head to podcastinsider.com

789
00:28:26,069 --> 00:28:27,049
for more information,

790
00:28:27,349 --> 00:28:28,089
to subscribe,

791
00:28:28,950 --> 00:28:30,970
share, and read our show notes.

792
00:28:31,429 --> 00:28:33,369
To check out our latest suite of services

793
00:28:33,509 --> 00:28:36,569
and learn how Blueberry can help you leverage

794
00:28:36,710 --> 00:28:39,818
your podcast, visit blueberry.com.

795
00:28:39,898 --> 00:28:42,938
That's blueberry without the e's. We couldn't afford

796
00:28:42,938 --> 00:28:43,598
the e's.