Spring Clean Your Podcast: What to Fix, Update, or Remove Right Now – PCI 478

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Welcome back to Podcast Insider. I'm Mike Dell,

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the VP of customer relations here at Blueberry.

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And I'm Dave Clements, Blueberry support and media

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specialist.

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Yeah. This time of the year, everybody's thinking

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about spring and spring cleaning. Although we just

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had a blizzard here, so I'm thinking about

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all this damn snow needs to melt. But

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it's also a great time to clear things

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out and get your podcast organized.

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Yeah. I just spring cleaned and redid my

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entire office, but your podcast probably needs the

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same thing probably more often than you think.

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Exactly. So today, we're gonna be talking about

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how to spring clean your podcast and what

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to fix,

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what to update, what you might want to

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remove altogether.

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And some of these are quick wins, and

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some of them are going to take a

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little bit more time, but all of them

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are gonna help your podcast perform better as

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you

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go. You're listening to Podcast Insider hosted by

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Mike Dell, Dave Clements, and Mackenzie Bennett from

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the Blueberry team, bringing you weekly insights, advice,

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and insider tips and tricks to help you

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start, grow, and thrive through podcasting with all

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the support of your team here at Blueberry

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Podcasting.

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Welcome.

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Let's dive in.

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So why does spring cleaning matter?

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A lot of podcasts

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don't fail because of one big thing. It's

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usually a bunch of small things stacking up

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over time.

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So, you know, you have broken links on

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your website, descriptions get outdated.

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You know, your workflow might get a little

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messy.

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One thing that I run into a lot

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is

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it starts to feel stale, and you typically

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don't realize why. And that these things

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are kinda sitting in the background. So some

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of the things that

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cleaning

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your podcast up improves

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would be things like listener experience,

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discoverability,

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and then you can get ready for monetization.

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And we've talked a lot about monetization lately.

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Yeah. And a lot of podcasters don't really

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care if they monetize or not. It's a

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hobby. So, you know,

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whatever you're into, that's just fine.

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But, you know, some of the

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stuff that really help you stay motivated

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and

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give a better listener experience is, you know,

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make sure your show description is still accurate,

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and you make sure your episode titles, you

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know, don't change past ones. But

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the way you're doing episode titles, are they

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clear, keyword friendly?

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Do they still reflect what your show is

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all about? Yeah. One thing that I did

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fairly recently with one of my shows was

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I was putting episode numbers at the beginning,

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and I realized I don't need to do

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that because most people don't care what episode

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it is because it wasn't a serial

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show. So even something simple like that, you

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can go through, remove those numbers,

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and just clean things up a little bit.

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That's always nice. And, you know, it may

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depending on how you rewrite those titles or

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descriptions, it might catch the attention of someone

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new. Yeah. And, you know, the other thing

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about putting episode numbers at the beginning

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is a lot of apps cut off your

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episode titles.

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Mhmm. You know, they only show the first

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so many characters, and I don't have an

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exact number or anything and what apps do

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which. But

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if you put unimportant stuff at the beginning

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of the title, such as your episode number,

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that's really only important to you in most

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cases these days.

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You know? Unless, like Dave said, if you

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are doing a serialized

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show that, you know, the the the episodes

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go in a certain order and it's kinda

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good for people to know, you know, okay.

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This is episode one. This is episode two.

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Whatever.

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That's not important

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to your podcast.

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Take them out all altogether or put them

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at the end of the title. I recently

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did that with my main show.

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I went through and took out all the

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episode numbers in the titles.

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Mhmm. Because a lot of the apps now

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will use the episode number you put in

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the settings. And at Blueberry, we have in

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both PowerPress and

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Publisher feeds, you can

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number your episode. You don't need to put

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them in your titles anymore,

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and they'll sort them

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automatically most times.

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Yeah. You know, and all my episode file

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names, which most people don't see,

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But my episode file names have the episode

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number in them, and that's mainly so I

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don't duplicate an episode file name. Exactly. You

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know, that's the main reason for that. It

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kinda serializes it. So that and it also

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keeps me,

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like, you know, I look at my files.

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I say, okay. The last the newest one

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here is, you know, 467.

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Okay. The next one I record should be

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468.

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Easy. Right. You know, I don't have to

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worry about, oh, what am I gonna call

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this? No. Have I used that name before?

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But that's not something you do spring cleaning.

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That's what you do all along.

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You know, either date it. You know, like,

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with this show, we put the date

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in the title or in the file name,

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not the title, the file name.

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But, you know, just,

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you know, kinda rethink how you wanna keep

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organized. You know? The more, the merrier that

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way. Some of your links and calls to

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action, you know, I've no. You know, years

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ago, I was

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advertising

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Citrix,

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which Citrix,

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I think, is out of business.

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Some of their products still exist, but those

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links that I had in my show notes

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are probably really old.

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Yeah. So, you know, if you're using a

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WordPress site, for instance, go through and search

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for dead links. There's a plugin you can

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install called dead dead link checker or something

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like that

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or broken link checker, I think.

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And go through there and either update those

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with, you know, current

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links to whatever it was you were linking

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to, or if that doesn't exist anymore, take

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the links out.

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You know, you could still leave

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the episode in the description and talking about

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that product, you know, because you don't want

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our episodes either.

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But, you know, just take that link out

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of the show notes. You know, it's a

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bad look when you even, you know, someone's

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going to a five year old episode and

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they click a link and the link's dead.

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Yeah. Well, especially, like, you know, you know

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this, Mike, because we've been doing this long

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enough. But, like,

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we I would say a lot of podcasters

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got involved in affiliate

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marketing

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and sales and things like that through their

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podcast.

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And so

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I know that there have been times I've

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had to go through and go, oh, that

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promo code or that offer that I had

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for three weeks back in

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2017,

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that doesn't work anymore. I should remove that.

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Because, again, like, you you're just gonna lead

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people astray, and then you get that email

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or whatever that's like, hey, you I can't

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get 35%

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off of that really cool product that you

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were talking about in this episode,

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and you don't really want that.

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Right.

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Right. Yeah. It's

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you gotta kinda maintain stuff is, I guess,

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the takeaway for that. You know? And same

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thing with part podcast artwork.

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Mhmm. You know? I know your listeners probably

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aren't tired of looking at your artwork because

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they don't look at it very long. They

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say, oh, new episode.

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Hit play.

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Yep. But

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you, as the podcaster, look at that thing

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all the time.

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And, you know, just for you, maybe update

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that artwork a little bit. You know, make

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sure it still matches your brand or your,

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you know, your subject matter or whatever,

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or just looks cool. Whatever. You know? It's

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totally

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not,

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you know, something you know, people get used

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to whatever you put there.

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But

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Yeah. Some something that you really have to

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consider is depending on how long you've had

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your artwork and your show,

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you know, we're looking at high definition

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screens now. Like your phone, your monitors, your

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TVs. They're all high definition

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four k,

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generally.

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And

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those images

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are gonna look different now than they did

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years ago when you started doing your podcast.

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So for me, it's been almost fifteen years.

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I would not use my old artwork because

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it was pretty pixely intentionally,

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but it just the resolution wasn't there. The

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quality wasn't there. So always, like, stop and

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look at that image,

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you know, in a monitor. If you can

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put it on your TV, whether it's

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through, like, an Apple TV or,

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you know Google. Screen share or something like

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that.

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Look at it in different sizes,

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and then shrink it down to as small

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as you can and go, is it still

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legible? Do people know that's still

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my show?

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And then sometimes, like, you just need a

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refresh. Like, I've

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I created artwork

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for

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a podcast

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that was about video games and had a

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video game vibe.

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And I just changed it up because it

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was like, well, this is like eight bit,

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you know, pixely looking thing. Now we're gonna

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do something that's a little bit more sleek,

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a little bit more modern just because that's

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what we're talking about more. Right. But don't

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go overboard with this high resolution thing.

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No. You know, like,

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there's still technical specs

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that you need to have for your podcast

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artwork.

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Yep. And

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I always recommend and this is just me,

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so take it for what it's worth and

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what you paid for it.

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But I say go 1,400

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pixel square. I

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there there's no instance that I can think

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of where you need 3,000 pixel square.

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You can.

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But the problem with that is then the

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file size starts getting in the way.

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And, you know, 3,000 pixel image

273
00:09:43,500 --> 00:09:45,180
is enough. If you wanted to blow it

274
00:09:45,180 --> 00:09:47,100
up to be a billboard, it would probably

275
00:09:47,100 --> 00:09:47,920
look okay.

276
00:09:48,644 --> 00:09:50,965
And, you know, most people are looking at

277
00:09:50,965 --> 00:09:54,024
it maybe two inches on their screen. Mhmm.

278
00:09:54,485 --> 00:09:56,325
You know? Or if they're on Apple TV,

279
00:09:56,325 --> 00:09:58,904
it might be 10 inches or whatever.

280
00:09:59,285 --> 00:10:01,225
But that's gonna look just fine.

281
00:10:01,799 --> 00:10:03,639
But as Dave said, look at it on

282
00:10:03,639 --> 00:10:06,440
different size screens, of course, and also shrink

283
00:10:06,440 --> 00:10:08,200
it down because, you know, you put a

284
00:10:08,200 --> 00:10:10,460
bunch of text in your episode artwork,

285
00:10:11,240 --> 00:10:13,320
maybe that text is gonna be way too

286
00:10:13,320 --> 00:10:16,039
small for anybody to read. One inch or

287
00:10:16,039 --> 00:10:17,534
two inch sized display on the phone.

288
00:10:18,894 --> 00:10:20,815
Yeah. And you definitely don't need a 40

289
00:10:20,815 --> 00:10:23,294
foot by 40 foot image, unless you wanna,

290
00:10:23,294 --> 00:10:24,975
like, put the banner in your yard or

291
00:10:24,975 --> 00:10:27,375
something like that. You know, we have one

292
00:10:27,375 --> 00:10:28,834
of those programmable

293
00:10:29,294 --> 00:10:31,214
billboards down the street, you know, where they

294
00:10:31,375 --> 00:10:34,210
it switches every so often. I always often

295
00:10:34,210 --> 00:10:36,370
thought maybe I'll throw my podcast up on

296
00:10:36,370 --> 00:10:38,610
that billboard. Well, okay. Maybe I'd give them

297
00:10:38,610 --> 00:10:41,009
a 3,000 image for that, but I would

298
00:10:41,170 --> 00:10:43,110
Right. One off for them.

299
00:10:43,490 --> 00:10:43,990
Sure.

300
00:10:44,794 --> 00:10:46,794
But, you know, hey. I always tell people,

301
00:10:46,794 --> 00:10:48,315
you don't need to make a billboard out

302
00:10:48,315 --> 00:10:51,034
of your podcast artwork. Well, maybe Mhmm. Wonder

303
00:10:51,034 --> 00:10:51,934
what that costs.

304
00:10:54,235 --> 00:10:54,735
Anyway,

305
00:10:55,115 --> 00:10:56,714
then we already talked about some of this,

306
00:10:56,714 --> 00:10:58,554
you know, with cleaning up your back catalog

307
00:10:58,554 --> 00:11:01,899
with the broken links and outdated stuff. But

308
00:11:01,899 --> 00:11:04,139
I don't ever think that you really need

309
00:11:04,139 --> 00:11:06,779
to go rerecord an old that episode unless

310
00:11:06,779 --> 00:11:07,919
you make it a new one.

311
00:11:08,379 --> 00:11:10,860
You could do another episode about that same

312
00:11:10,860 --> 00:11:11,360
topic.

313
00:11:11,980 --> 00:11:13,980
Mhmm. Make that a new episode. Leave the

314
00:11:13,980 --> 00:11:16,554
old one there. That's me. Another thing that

315
00:11:16,554 --> 00:11:18,955
you might consider, and I've done this some,

316
00:11:18,955 --> 00:11:21,835
is, you know, promoting older episodes. Maybe, you

317
00:11:21,835 --> 00:11:23,754
know, find one that you really liked in

318
00:11:23,754 --> 00:11:26,735
your back catalog and promote that on social

319
00:11:27,799 --> 00:11:29,639
or in your other show. Hey. Go back

320
00:11:29,639 --> 00:11:32,440
to this episode and check this out, you

321
00:11:32,440 --> 00:11:35,079
know, something like that. Yeah. Another thing you

322
00:11:35,079 --> 00:11:37,720
could do is, you know, kinda thinking about

323
00:11:37,799 --> 00:11:39,825
I have monetization on the mind right now

324
00:11:39,825 --> 00:11:41,504
because that is very much what we're focusing

325
00:11:41,504 --> 00:11:43,504
on here at Blueberry as far as marketing

326
00:11:43,504 --> 00:11:46,065
goes. You know, if you've used baked in

327
00:11:46,065 --> 00:11:46,565
ads

328
00:11:46,945 --> 00:11:49,345
within your episodes, it might be a good

329
00:11:49,345 --> 00:11:52,465
idea to go back and cut those out

330
00:11:52,465 --> 00:11:53,445
and just reupload

331
00:11:54,450 --> 00:11:56,470
that episode without those ads

332
00:11:57,250 --> 00:11:59,170
or, you know, something like that. That's just

333
00:11:59,170 --> 00:12:02,389
something to think about, not a necessary thing.

334
00:12:02,610 --> 00:12:04,929
But it kinda goes back into you don't

335
00:12:04,929 --> 00:12:07,570
wanna lead people astray thinking that you have

336
00:12:07,570 --> 00:12:08,230
an offer

337
00:12:08,565 --> 00:12:09,784
that you don't have anymore.

338
00:12:10,164 --> 00:12:12,565
I wouldn't lose too much sleep over going

339
00:12:12,565 --> 00:12:14,804
back, but especially if you're gonna promote an

340
00:12:14,804 --> 00:12:17,125
older episode, listen to it. Maybe edit a

341
00:12:17,125 --> 00:12:18,024
little bit more.

342
00:12:18,725 --> 00:12:19,225
Yeah.

343
00:12:19,605 --> 00:12:20,664
Get rid of outdated

344
00:12:20,965 --> 00:12:23,445
calls to action, whatnot. But, again, you know,

345
00:12:23,445 --> 00:12:25,649
I wouldn't you know, I've got, you know,

346
00:12:25,649 --> 00:12:28,370
nearly 500 episodes on my show. We've got

347
00:12:28,370 --> 00:12:30,710
nearly Sure. Episodes on this show.

348
00:12:31,090 --> 00:12:33,110
We're not going back and changing anything.

349
00:12:33,889 --> 00:12:36,210
Yeah. Probably not. But, you know, like, there

350
00:12:36,210 --> 00:12:38,134
there are some that are egregious, you know,

351
00:12:38,134 --> 00:12:40,615
like Yeah. People change or, you know, businesses

352
00:12:40,615 --> 00:12:43,254
just don't exist anymore. And, you know, maybe

353
00:12:43,254 --> 00:12:45,115
it just doesn't align with your show anymore.

354
00:12:45,174 --> 00:12:46,634
It's just something to think about.

355
00:12:47,014 --> 00:12:49,014
Yep. And, you know, another thing, this really

356
00:12:49,014 --> 00:12:50,774
doesn't have anything to do with spring cleaning.

357
00:12:50,774 --> 00:12:52,054
But if you wanted to take a week

358
00:12:52,054 --> 00:12:53,789
off for you from your show like we

359
00:12:53,789 --> 00:12:56,350
did last week, run a rerun. We did

360
00:12:56,350 --> 00:12:59,070
that last week. Mhmm. Information was still good

361
00:12:59,070 --> 00:13:00,829
and and all that. So that's another thing.

362
00:13:00,829 --> 00:13:02,449
But put it out as a new episode.

363
00:13:02,509 --> 00:13:05,070
Change the file name. You know? And you

364
00:13:05,070 --> 00:13:06,990
could put the same episode out. Maybe put

365
00:13:06,990 --> 00:13:09,309
an edited intro at the beginning, something like

366
00:13:09,309 --> 00:13:11,184
that. But that's not so

367
00:13:11,644 --> 00:13:12,625
we'll we'll move

368
00:13:14,445 --> 00:13:16,845
on. But, you know, your workflow, you know,

369
00:13:16,845 --> 00:13:17,585
how you

370
00:13:18,764 --> 00:13:19,264
publish,

371
00:13:20,205 --> 00:13:21,884
you know, maybe that needs a little bit

372
00:13:21,884 --> 00:13:24,820
of tweaking. You know? Like, with us, sometimes

373
00:13:24,820 --> 00:13:27,320
we are scrambling to put out an episode.

374
00:13:27,940 --> 00:13:29,940
Mhmm. Do we need to rethink how we're

375
00:13:29,940 --> 00:13:31,240
doing this? Maybe.

376
00:13:31,620 --> 00:13:32,440
You know? Just

377
00:13:32,820 --> 00:13:35,715
some workflow issues. There's all kinds of of

378
00:13:35,955 --> 00:13:37,795
ways of doing it and in what order

379
00:13:37,795 --> 00:13:39,715
and all that. I'm constantly doing that with

380
00:13:39,715 --> 00:13:42,195
my daily show. I was just telling Dave

381
00:13:42,195 --> 00:13:45,075
before we started recording, I've been playing with

382
00:13:45,075 --> 00:13:47,315
AI a little bit, trying to make the

383
00:13:47,315 --> 00:13:49,634
show prep a little quicker, and, yeah, so

384
00:13:49,634 --> 00:13:51,175
far limited success.

385
00:13:52,600 --> 00:13:54,279
Yeah. I think you just kind of have

386
00:13:54,279 --> 00:13:54,779
to

387
00:13:55,480 --> 00:13:57,159
step back and look at what is the

388
00:13:57,159 --> 00:13:59,559
entire process from start to finish for an

389
00:13:59,559 --> 00:14:00,059
episode.

390
00:14:00,519 --> 00:14:03,240
And not so much cut corners, but where

391
00:14:03,240 --> 00:14:05,159
can you trim the fat? Where can you

392
00:14:05,159 --> 00:14:07,524
make things work for you instead of against

393
00:14:07,524 --> 00:14:09,284
you? That was always a big thing that

394
00:14:09,284 --> 00:14:10,184
I ran into

395
00:14:10,965 --> 00:14:11,465
with,

396
00:14:12,004 --> 00:14:13,945
you know, doing a show by myself

397
00:14:14,725 --> 00:14:15,225
was

398
00:14:16,644 --> 00:14:18,485
I had to move the obstacles out of

399
00:14:18,485 --> 00:14:20,245
the way for me to actually sit down

400
00:14:20,245 --> 00:14:21,065
and record

401
00:14:21,524 --> 00:14:22,264
the episode.

402
00:14:23,009 --> 00:14:24,550
So yeah. Like,

403
00:14:25,090 --> 00:14:27,170
you just gotta analyze. There's not really a

404
00:14:27,170 --> 00:14:30,129
one size fits all approach. So just step

405
00:14:30,129 --> 00:14:32,129
back and go, what is the thing that

406
00:14:32,129 --> 00:14:33,490
gets in my way the most? And then

407
00:14:33,490 --> 00:14:35,090
start to work on that. And maybe that

408
00:14:35,090 --> 00:14:37,904
is I gotta think of, you know, five

409
00:14:37,904 --> 00:14:38,404
episodes

410
00:14:39,664 --> 00:14:41,904
and then work on an outline one at

411
00:14:41,904 --> 00:14:44,464
a time before I can record or something

412
00:14:44,464 --> 00:14:46,144
like that. You know, you're gonna be the

413
00:14:46,144 --> 00:14:48,144
person that knows what hurts the most when

414
00:14:48,144 --> 00:14:49,365
you get by in the microphone.

415
00:14:50,399 --> 00:14:51,539
Yeah. For sure.

416
00:14:52,079 --> 00:14:53,919
You know, like with me, you know, sometimes

417
00:14:53,919 --> 00:14:55,139
I'll do show prep,

418
00:14:55,919 --> 00:14:56,659
then I'll

419
00:14:57,360 --> 00:15:00,819
record, then I'll do the art episode artwork,

420
00:15:00,959 --> 00:15:03,945
and then I'll publish, You know? Mhmm. In

421
00:15:03,945 --> 00:15:05,985
that order. And then sometimes what I'll do

422
00:15:05,985 --> 00:15:07,664
is I'll start with the artwork.

423
00:15:08,205 --> 00:15:09,725
I won't even do show prep. I just

424
00:15:09,725 --> 00:15:11,164
know what it's gonna be about, so I'll

425
00:15:11,164 --> 00:15:12,764
play around and get the artwork the way

426
00:15:12,764 --> 00:15:15,264
I want it. Then I'll go back and,

427
00:15:15,679 --> 00:15:17,299
you know, do prep and then

428
00:15:17,759 --> 00:15:18,259
record

429
00:15:18,639 --> 00:15:19,860
and edit and whatever.

430
00:15:20,559 --> 00:15:21,940
Edit. Yeah. Right?

431
00:15:23,679 --> 00:15:24,179
But,

432
00:15:24,639 --> 00:15:26,799
you know, how that goes, it just

433
00:15:28,134 --> 00:15:29,975
you know, I you change it up once

434
00:15:29,975 --> 00:15:31,815
in a while. You know? Yeah. And don't

435
00:15:31,815 --> 00:15:33,514
be afraid to throw in a checklist,

436
00:15:33,815 --> 00:15:36,774
you know, and tear that checklist up, restart

437
00:15:36,774 --> 00:15:39,254
it. Do that as many times as it

438
00:15:39,254 --> 00:15:40,714
takes to get comfortable

439
00:15:41,654 --> 00:15:43,889
doing it. Like I said, over and over

440
00:15:43,889 --> 00:15:45,429
again, remove the obstacles

441
00:15:45,889 --> 00:15:48,050
because that is what is gonna slow you

442
00:15:48,050 --> 00:15:50,290
down, and that's what leads to pod fade

443
00:15:50,290 --> 00:15:52,529
and burnout and things like that, which we

444
00:15:52,529 --> 00:15:53,350
talk about,

445
00:15:53,730 --> 00:15:57,509
but I think everybody's afraid to change anything

446
00:15:58,345 --> 00:15:59,404
even if it hurts.

447
00:16:00,264 --> 00:16:02,664
Right. Yeah. And, you know, the thing is

448
00:16:02,664 --> 00:16:05,384
if you're doing a podcast, let's say you're

449
00:16:05,384 --> 00:16:07,884
doing a weekly or, you know, whatever

450
00:16:08,424 --> 00:16:08,924
whatever

451
00:16:09,705 --> 00:16:10,924
cadence you do,

452
00:16:11,750 --> 00:16:14,169
you have a way of doing it, and

453
00:16:14,629 --> 00:16:16,549
maybe that's getting a bit old. You know,

454
00:16:16,549 --> 00:16:18,389
change it up maybe just just for the

455
00:16:18,389 --> 00:16:20,309
heck of it. Maybe add a segment to

456
00:16:20,309 --> 00:16:22,389
your show that you didn't do before. I

457
00:16:22,389 --> 00:16:24,309
meant that you're doing that's like, oh, I

458
00:16:24,309 --> 00:16:25,610
gotta do that again.

459
00:16:26,389 --> 00:16:27,514
Yeah. So,

460
00:16:28,054 --> 00:16:30,215
you know, just clean it up. Spring cleaning.

461
00:16:30,215 --> 00:16:30,715
Mhmm.

462
00:16:31,335 --> 00:16:32,554
Talk about monetization

463
00:16:33,014 --> 00:16:35,495
since you guys have been in marketing, been

464
00:16:35,495 --> 00:16:36,795
talking about that a lot.

465
00:16:37,174 --> 00:16:37,674
Yeah.

466
00:16:38,535 --> 00:16:40,455
Yeah. And we I guess I kinda touched

467
00:16:40,455 --> 00:16:42,230
on these. I jumped ahead in our show

468
00:16:42,230 --> 00:16:42,970
notes unintentionally.

469
00:16:43,350 --> 00:16:44,409
But, yeah, like,

470
00:16:45,029 --> 00:16:47,669
check. Are you still promoting old sponsors? Do

471
00:16:47,669 --> 00:16:50,330
you have dead affiliate links on your site

472
00:16:50,710 --> 00:16:52,090
or in your show notes?

473
00:16:52,710 --> 00:16:54,789
Is there something that you're not promoting that

474
00:16:54,789 --> 00:16:56,654
you should be? Maybe since you've started your

475
00:16:56,654 --> 00:16:58,355
podcast, you've started to

476
00:16:58,735 --> 00:17:01,695
offer a service or a newsletter or, you

477
00:17:01,695 --> 00:17:03,934
know, you've started a Patreon or something like

478
00:17:03,934 --> 00:17:05,934
that, and you haven't thought to put it

479
00:17:05,934 --> 00:17:07,775
in your show notes or really talk about

480
00:17:07,775 --> 00:17:11,220
it. Definitely do that. Yeah. Also, you know,

481
00:17:11,220 --> 00:17:13,460
intros, that's that is one thing I would

482
00:17:13,460 --> 00:17:14,599
go back and edit

483
00:17:14,900 --> 00:17:17,619
depending not very far. You know? I whenever

484
00:17:17,619 --> 00:17:19,460
I say I I would go back to

485
00:17:19,460 --> 00:17:20,359
edit something,

486
00:17:20,900 --> 00:17:23,700
it's usually last 20 episodes. I'm not going

487
00:17:23,700 --> 00:17:25,320
500 episodes back.

488
00:17:25,954 --> 00:17:27,815
Right. Right. You know? But maybe

489
00:17:28,275 --> 00:17:30,914
if, you know, my intros were garbage, I

490
00:17:30,914 --> 00:17:33,875
might rerecord an intro or, you know, have

491
00:17:33,875 --> 00:17:34,454
a whatever.

492
00:17:34,914 --> 00:17:35,815
But, you know,

493
00:17:36,755 --> 00:17:39,315
just just be mindful that people do listen

494
00:17:39,315 --> 00:17:40,375
to the old episodes,

495
00:17:40,835 --> 00:17:43,359
and that's okay. Maybe it's nostalgic.

496
00:17:44,220 --> 00:17:46,140
It might that's what it is. You know?

497
00:17:46,140 --> 00:17:47,659
I like to go back and listen to

498
00:17:47,659 --> 00:17:50,319
one of my episodes from 2006.

499
00:17:51,019 --> 00:17:52,319
You know? Like, wow.

500
00:17:52,700 --> 00:17:55,119
Twenty years ago, I was talking about that,

501
00:17:55,375 --> 00:17:57,615
and that's still an issue? Or, oh my

502
00:17:57,615 --> 00:17:59,775
gosh, what were we worried about? You know,

503
00:17:59,775 --> 00:18:00,835
whatever it was.

504
00:18:01,454 --> 00:18:04,335
And, you know but maybe spring cleaning is

505
00:18:04,335 --> 00:18:05,694
the time to go back and listen to

506
00:18:05,694 --> 00:18:07,534
some of your old stuff and see if

507
00:18:07,534 --> 00:18:08,034
it's

508
00:18:08,849 --> 00:18:11,490
still applicable and, you know, you might wanna

509
00:18:11,490 --> 00:18:13,170
just cut down your feed and get rid

510
00:18:13,170 --> 00:18:15,670
of 100 episodes. You could do that.

511
00:18:16,289 --> 00:18:17,430
You don't have to,

512
00:18:17,809 --> 00:18:20,369
but Right. You might want to. You never

513
00:18:20,369 --> 00:18:20,869
know.

514
00:18:21,605 --> 00:18:22,105
Overcomplicated

515
00:18:22,965 --> 00:18:23,465
formats.

516
00:18:24,005 --> 00:18:26,164
I can kinda speak to that because I

517
00:18:26,164 --> 00:18:29,144
am a person who likes to dabble.

518
00:18:29,445 --> 00:18:31,845
I wanna I'll I'll watch something or I'll

519
00:18:31,845 --> 00:18:33,670
hear something, and I'm like, oh, how do

520
00:18:33,670 --> 00:18:35,830
I apply that to my show? And then

521
00:18:35,830 --> 00:18:37,049
before I know it,

522
00:18:37,430 --> 00:18:38,570
you know, my

523
00:18:39,190 --> 00:18:42,390
twenty five minute podcast has, like, 15 different

524
00:18:42,390 --> 00:18:44,470
segments, and I barely have enough time to

525
00:18:44,470 --> 00:18:46,570
breathe. And then it's just not enjoyable.

526
00:18:47,035 --> 00:18:48,875
But usually, you can see if your audience

527
00:18:48,875 --> 00:18:51,214
doesn't because your stats will start to dip.

528
00:18:51,515 --> 00:18:53,595
I've done that a lot. And so sometimes

529
00:18:53,595 --> 00:18:54,954
you just have to go, no. We're gonna

530
00:18:54,954 --> 00:18:56,095
take it back and,

531
00:18:56,634 --> 00:18:58,575
you know, we've got three segments.

532
00:18:59,640 --> 00:19:01,400
And that's gonna be it for a little

533
00:19:01,400 --> 00:19:04,200
while just to kind of reset. You don't

534
00:19:04,200 --> 00:19:05,500
have to, like, fully, like,

535
00:19:05,799 --> 00:19:07,559
blow up your show in order to do

536
00:19:07,559 --> 00:19:09,080
that. You're just gonna okay. We're gonna just

537
00:19:09,080 --> 00:19:10,680
trim things down a little bit and make

538
00:19:10,680 --> 00:19:11,339
it easier.

539
00:19:11,720 --> 00:19:13,640
Right. Well, we you know, we've tried different

540
00:19:13,640 --> 00:19:14,140
formats

541
00:19:14,974 --> 00:19:15,855
on this show

542
00:19:16,255 --> 00:19:17,934
Mhmm. Years and, you know, and then, of

543
00:19:17,934 --> 00:19:19,875
course, you know, titles changed,

544
00:19:20,174 --> 00:19:21,394
what, four times.

545
00:19:22,894 --> 00:19:25,214
That and, you know, that might be something

546
00:19:25,214 --> 00:19:27,474
to think about. You don't have to rebrand,

547
00:19:27,535 --> 00:19:30,275
but maybe you need to. That's another

548
00:19:30,679 --> 00:19:31,179
possibility.

549
00:19:31,720 --> 00:19:33,720
Mhmm. But, you know, like with us, we've

550
00:19:33,720 --> 00:19:36,039
tried all these formats, and we always end

551
00:19:36,039 --> 00:19:38,279
up coming back to we're gonna flip the

552
00:19:38,279 --> 00:19:40,539
recording on. We're gonna talk about something,

553
00:19:40,920 --> 00:19:43,160
and that's really it. We don't have a

554
00:19:43,160 --> 00:19:44,539
dedicated format anymore.

555
00:19:45,134 --> 00:19:47,934
And Mhmm. I think that's better for the

556
00:19:47,934 --> 00:19:50,595
style of show that we do here. And,

557
00:19:51,134 --> 00:19:53,634
personally, that's what I do on my shows

558
00:19:53,695 --> 00:19:55,855
is, basically, I flip the microphone on and

559
00:19:55,855 --> 00:19:56,674
I talk

560
00:19:57,480 --> 00:19:59,319
and Right. Give it a whole lot of

561
00:19:59,319 --> 00:20:01,559
thought. Now that's not probably the best way

562
00:20:01,559 --> 00:20:03,000
to do it, but that's the way I

563
00:20:03,000 --> 00:20:03,660
do it.

564
00:20:04,839 --> 00:20:06,220
Some of the key takeaways,

565
00:20:07,880 --> 00:20:09,480
you know, kinda sum it up. You know,

566
00:20:09,480 --> 00:20:11,900
small updates can make a huge difference.

567
00:20:12,775 --> 00:20:15,255
And again, you don't need to rebrand. Maybe

568
00:20:15,255 --> 00:20:16,474
you don't. But fixing,

569
00:20:16,775 --> 00:20:19,414
you know, fixing stuff like descriptions and links

570
00:20:19,414 --> 00:20:22,615
and how you do things could immediately improve

571
00:20:22,615 --> 00:20:26,230
it. Yeah. And then also, like, still understand

572
00:20:26,230 --> 00:20:28,490
that, you know, you may be at episode

573
00:20:28,549 --> 00:20:30,089
300, but your backlog

574
00:20:30,630 --> 00:20:31,369
still matters

575
00:20:31,750 --> 00:20:32,250
because

576
00:20:32,549 --> 00:20:35,430
old episodes are still gonna get discovered by

577
00:20:35,430 --> 00:20:38,069
people whether you plan for it to or

578
00:20:38,069 --> 00:20:40,705
not. So try and keep them as updated

579
00:20:40,765 --> 00:20:41,505
as possible.

580
00:20:41,965 --> 00:20:44,605
Again, that evergreen content, we've talked about that

581
00:20:44,605 --> 00:20:47,505
a lot over the years. And, you know,

582
00:20:48,365 --> 00:20:49,825
evergreen also means

583
00:20:50,285 --> 00:20:52,445
what does your links look like and stuff

584
00:20:52,445 --> 00:20:53,105
like that.

585
00:20:53,484 --> 00:20:54,705
Right. Right. You

586
00:20:55,240 --> 00:20:55,980
know, consistency

587
00:20:56,519 --> 00:20:59,319
is one of those things that really help.

588
00:20:59,319 --> 00:21:01,099
You know, if you can do a clean,

589
00:21:01,319 --> 00:21:05,159
repeatable workflow that makes publishing easier, reduces all

590
00:21:05,159 --> 00:21:05,899
your burnout,

591
00:21:06,359 --> 00:21:08,365
you know, go for it. Do it. Yep.

592
00:21:08,365 --> 00:21:09,825
And going back to monetization,

593
00:21:10,525 --> 00:21:13,744
which is the theme for the 2026,

594
00:21:14,444 --> 00:21:16,384
you need to be clear about

595
00:21:17,325 --> 00:21:19,804
what your show is, but also what are

596
00:21:19,804 --> 00:21:22,000
your calls to action. If you are gonna

597
00:21:22,000 --> 00:21:24,240
monetize your show, people need to know how

598
00:21:24,240 --> 00:21:26,579
you're doing that, whether that's, hey. Come

599
00:21:26,880 --> 00:21:28,819
join my Patreon for a dollar a month.

600
00:21:28,960 --> 00:21:29,779
Go support

601
00:21:30,240 --> 00:21:31,700
this sponsor or

602
00:21:32,000 --> 00:21:33,700
this business or this course.

603
00:21:34,000 --> 00:21:35,779
You have to direct people

604
00:21:36,615 --> 00:21:37,515
somewhere meaningful

605
00:21:38,134 --> 00:21:39,275
in order for them

606
00:21:39,654 --> 00:21:41,674
to help you monetize your podcast.

607
00:21:42,134 --> 00:21:44,775
So, basically, if it's not helping your show,

608
00:21:44,775 --> 00:21:47,994
get rid of it. Outdated segments, long intros,

609
00:21:48,055 --> 00:21:48,555
unnecessary

610
00:21:49,015 --> 00:21:51,575
steps, you know, that kind of stuff slows

611
00:21:51,575 --> 00:21:54,029
you down. I always dreamt when we first

612
00:21:54,029 --> 00:21:57,069
started doing podcasting. When I first started doing

613
00:21:57,069 --> 00:21:59,630
podcasting, it always seemed like it took me

614
00:21:59,630 --> 00:22:01,309
a really long time to get set up

615
00:22:01,309 --> 00:22:02,849
to the point where I turn the microphone

616
00:22:02,910 --> 00:22:03,410
on.

617
00:22:04,109 --> 00:22:04,609
Now

618
00:22:04,910 --> 00:22:07,789
it's awesome. I walk in here. I fire

619
00:22:07,789 --> 00:22:09,134
up a program.

620
00:22:09,994 --> 00:22:11,454
I fire up the Rodecaster.

621
00:22:12,474 --> 00:22:14,494
I hit record, and I talk.

622
00:22:15,035 --> 00:22:17,054
And that's the fun part of podcasting.

623
00:22:17,355 --> 00:22:19,914
All this other stuff is you know, can

624
00:22:19,914 --> 00:22:21,535
be fun for some, but

625
00:22:21,960 --> 00:22:24,700
if the less friction you have,

626
00:22:25,319 --> 00:22:28,220
the better, and springtime is the best time.

627
00:22:28,759 --> 00:22:31,240
Yep. If you haven't reviewed your podcast in

628
00:22:31,240 --> 00:22:32,919
a while, it might be a great time

629
00:22:32,919 --> 00:22:35,819
to do it. Even a few small updates

630
00:22:35,960 --> 00:22:37,179
can make the difference.

631
00:22:38,015 --> 00:22:39,375
And if you need any help with it,

632
00:22:39,375 --> 00:22:41,375
that's what we're here for. You know, if

633
00:22:41,375 --> 00:22:42,674
it's your hosting setup,

634
00:22:42,975 --> 00:22:45,775
you have questions about stats, or you're just

635
00:22:45,775 --> 00:22:47,375
stuck and you're like, I want a spring

636
00:22:47,375 --> 00:22:48,995
clean, but I don't know where to start,

637
00:22:49,055 --> 00:22:50,735
that's what we're here for. You can reach

638
00:22:50,735 --> 00:22:52,575
out to us. Yeah. Just head over to

639
00:22:52,575 --> 00:22:53,910
blueberry.com

640
00:22:53,990 --> 00:22:56,730
and learn more about our hosting stats tools

641
00:22:57,190 --> 00:22:58,730
to help you grow your podcast.

642
00:22:59,190 --> 00:23:00,789
I think that's gonna do it for today.

643
00:23:00,789 --> 00:23:02,950
So thanks so much for listening, and we

644
00:23:02,950 --> 00:23:04,789
will talk to you next time on Podcast

645
00:23:04,789 --> 00:23:06,309
Insider. Yeah. And be sure to go over

646
00:23:06,309 --> 00:23:08,595
to podcastinsider.com

647
00:23:08,595 --> 00:23:11,315
for the full show notes and other great

648
00:23:11,315 --> 00:23:13,015
stuff we put on that blog.

649
00:23:13,474 --> 00:23:16,115
Thanks for joining us. Come back next week.

650
00:23:16,115 --> 00:23:19,714
And in the meantime, head to podcastinsider.com

651
00:23:19,714 --> 00:23:20,694
for more information,

652
00:23:21,075 --> 00:23:21,734
to subscribe,

653
00:23:22,595 --> 00:23:24,679
share, and read our show notes.

654
00:23:25,059 --> 00:23:27,079
To check out our latest suite of services

655
00:23:27,220 --> 00:23:30,279
and learn how Blueberry can help you leverage

656
00:23:30,419 --> 00:23:33,480
your podcast, visit blueberry.com.

657
00:23:33,569 --> 00:23:36,609
That's blueberry without the e's. We couldn't afford

658
00:23:36,609 --> 00:23:37,269
the e's.