Rerun – Top 10 Worst Pieces of Podcast Advice and Why – PCI 414

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Welcome to Podcast Insider.

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I'm Mike Dell, VP of customer relations here

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at Blueberry.

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And I'm Mackenzie Bennett, marketing specialist at Blueberry.

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Today, we're going in a bit of a

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different direction. We're gonna give the worst advice

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you can take to heart when it comes

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to podcasting.

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If you've ever followed any of this advice,

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don't worry. We'll have some fun tearing it

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apart. You're listening to podcast insider hosted by

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Mike Dell, Todd Cochran, and Mackenzie Bennett from

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the Blueberry team,

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bringing you weekly insights, advice, and insider tips

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and tricks to help you start,

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grow, and thrive through podcasting.

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With all the support of your team here

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at Blueberry Podcasting, welcome. Let's dive in.

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This is our opinions. We're not gonna get

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too bad with it. So this is the

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top 10 worst podcast advice that I've heard

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and Mackenzie has heard.

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So starting at number 10.

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Yeah. So all all you need is passion.

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Equipment doesn't matter.

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And, yeah, passion is

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a big thing in podcasting because if you're

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not passionate for the topic, you're not gonna

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keep doing it and

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all that. But if you're recording with a

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really low quality

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microphone

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or in a bad location, a noisy room,

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people can only tolerate so much bad audio

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before. It doesn't matter how good the, the

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content is. It it just

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grinds on people, and that's not great.

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And, just imagine recording in your bathroom with

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a $5 mic telling listeners, hey. It's all

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about the passion, but not realizing

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that all the toilet sounds

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has ruined your entire episode.

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This is a moment where we say

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you get in what you put out. You

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can't

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you can't fix garbage audio at the end.

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Right. So you might have the best content

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on the planet,

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but

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people are not super forgiving with just audio.

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They are a little more forgiving with that

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audio and video,

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but a podcast is not where you wanna

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play around with this. I think I have

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dogs barking in the background. I don't know

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if you heard that.

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So speaking of bad locations

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Yeah. I have people going through the dumpster

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by my house right now. So

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That's nice.

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So, you know, the better advice when it

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comes to, equipment and passion and all that

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good stuff is invest at least some decent

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equipment, and it doesn't have to be a

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lot.

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You can get a decent

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dynamic microphone that plugs into your USB port,

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and it's gonna sound infinitely better than the

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little stick microphone that you may have may

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have come with your computer back in the

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nineties

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or the laptop

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microphone

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built into your laptop. Those sound

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bad most of the time.

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Number nine, more episodes equals more success.

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There is a limit to this. So why

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it's why we think it's bad? Releasing multiple

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episodes every week

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will not matter if your content is not

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good.

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I have been saying this over and over

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and over again doing this podcast that quality

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over quantity

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is the key to success to any podcast

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out there. Yeah. I know people that, that

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will say, well, if you if you get

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a hundred downloads per episode and you only

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do one a week, well, if you do

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two a week, you're gonna get double that.

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Maybe not. Some people get tired of you.

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I they're just being

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Including yourselves. Honest. You you gotta limit. And

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I I go in fits and starts when

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I do my show. I'll do one show,

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and then I'm like, oh, I wanna do

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another one tomorrow. And I I have to

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hold myself back because, a,

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not everybody that's gonna download that last episode

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has downloaded it yet.

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And if I put out another one, then

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that one's

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gonna go down a little bit, I think.

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It just the the funny take on this

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would be release seven episodes a week who

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needs sleep. That sounds like what is it?

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In November, Nepod, Pomo? Yeah. I Those episodes

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are not necessarily great. And I failed at

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that several times. Yeah. I did do it

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once completely, but speaking of which, that's coming

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up here shortly. We'll we'll we'll be talking

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about that. I might have Jennifer on here

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to talk about it. But We will talk

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about it. We will not do it. Yeah.

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So our our advice

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is to

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stick to a manageable release schedule that works

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with your own lifestyle

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that allows you to create quality content over

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consistent

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Yeah. Okay content. So some of the this

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isn't necessarily bad advice, but some of the

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advice that I've heard and also given

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is

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a lot of people will pick a format.

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They'll say, oh, my episodes are gonna be

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exactly thirty minutes long.

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And if the day you record, you only

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have fifteen minutes worth of content that's worth

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of crap. Mhmm.

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Stretching it out to thirty minutes is gonna

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make it boring.

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Yes. It will. Seriously. A lot of filler.

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We we we say that this show is

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gonna be somewhere around thirty minutes, thirty, forty

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five,

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but you'll notice that certain topics take longer

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and certain topics take less time, and don't

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sweat that. But, you know, as far as

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your schedule, again, just make sure it fits

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in your life.

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Because

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if you are constantly

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running up against what do you call it?

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If you put deadlines on things yourself,

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and then it just starts to become drudgery.

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We took a couple weeks off at the

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beginning of the month because, well, one, we

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were traveling.

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And then Quite a bit. And another one,

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yeah, quite a bit. You were on vacation

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after traveling for business. So

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so every once in a while, we do

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take a break. We ran some reruns. Hopefully,

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they weren't too bad. I I think they

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were good episodes.

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But sometimes

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keeping on a rigid schedule

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can be bad if

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you do it too much. There's also

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positive things and rerunning episodes because we chose

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ones that

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are still very relevant and that we think

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maybe you haven't listened to an episode that

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was released over

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twelve months

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ago. It can be definitely a good way

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to make sure that your content stays a

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little more long tail,

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evergreen and just Yeah. We're lucky with this

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show. A lot of this stuff is long

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tail.

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It doesn't some of the more

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topical stuff, I guess, would would not age

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well, but some of it does. Yeah. Here

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here's one that I think we get a

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little argument from Todd, but, don't bother with

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editing. Raw is real.

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Which cracks me up because our company name

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Yeah. Legally is Raw Voice. But there's some

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pros and cons to that.

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There definitely is. Authenticity,

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that's a word,

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is important,

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but long pauses, filler words, awkward moments, they're

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not as entertaining

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to some people. Some people like that. Gauge

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your audience on that too, but editing helps

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tighten up the flow, keeps the listeners engaged.

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What's the

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it says cue a mock conversation

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full of umms, likes, and a thirty second

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awkward silence.

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Now this podcast, gold. Right?

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Right. If if you love this stuff. If

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you love your your awkward moments, put it

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into a blooper reel because people do love

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that, but they don't wanna hear your mistakes

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every episode.

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So it it's definitely

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edit for the clarity and the flow

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and and make sure that you're keeping things

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conversational if that's the type of show that

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you have. Mhmm. Shows such as, like,

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fiction,

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drama,

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journalistic,

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those types of things, those are probably gonna

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be very heavy heavy handed editing.

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For a show like this,

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we do definitely keep in some of those

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uhs and likes, and we keep it we

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keep it pretty

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real in the sense, but we don't wanna

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sound like idiots. So that's what Kate helps

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us out with. Right. Yeah. Kate over at

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blueberrypro.com.

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She she makes us sound smarter. I love

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it. Yeah. Yeah. We love her for that.

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Thank your podcast

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editor, including yourself, if you are your own

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podcast editor.

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This one

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this one, number seven, you don't need show

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notes or a website. That one that one,

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like, cuts to the core at Blueberry because

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that is one of the things that we

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tell absolutely

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every podcaster is that, yes, you should have

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your own website. You should have your own

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name out there somewhere on the Internet so

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that people can associate

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your show

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with yourself, with your brand, whatever you want

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to designate.

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Yeah. And then show notes, I tell people

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sometimes you don't over obsess about show notes

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because they're like, well, I want this space

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to be here, and I want that. Sometimes

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it just doesn't work out on the different

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platforms.

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But, you know, most people,

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believe it or not, don't ever read that

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stuff. But they're the ones that want to

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give them the place to do that. And

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and and don't just say, hey. We we

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had a podcast today. We talked about x,

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and that's it. Yeah. It it's

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I don't know. It's just

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I

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I listen to a couple of shows where

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it's a one line show notes.

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It's annoying. I still listen to the show

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because content's good. But, of course, talking about

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overproducing,

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this guy does two episodes

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every single day, seven days a week.

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That is

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too many

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in my opinion. And he does them on

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on YouTube as well. There are exceptions to

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the rule.

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Yes. There are always exceptions, but I am

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a person that that wants links

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in the show notes. Like, I wanna go

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learn more about whatever it is that they

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talked about or whatever guest it was.

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That is generally what I care about. And,

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yeah, I think you said it. Like, a

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lot of people don't end up actually reading

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the show notes, but you know what? They'll

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read it.

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00:09:51,899 --> 00:09:54,940
Google. Oh, yeah. Bing. Every search engine out

274
00:09:54,940 --> 00:09:56,459
there, it's gonna read it if it is

275
00:09:56,459 --> 00:09:58,139
available. And if you did it well, it's

276
00:09:58,139 --> 00:10:00,779
gonna bring this episode or your show up

277
00:10:00,779 --> 00:10:03,500
when people are searching for whatever your content

278
00:10:03,500 --> 00:10:05,585
is about. And don't go to the other

279
00:10:05,585 --> 00:10:08,544
extreme. People will do transcripts, and then they'll

280
00:10:08,544 --> 00:10:11,184
put that as the show notes. Yeah. Yeah.

281
00:10:11,184 --> 00:10:13,345
That's just a block of text. And They

282
00:10:13,345 --> 00:10:15,105
can't do anything with that. Yeah. And even

283
00:10:15,105 --> 00:10:16,004
Google doesn't

284
00:10:16,679 --> 00:10:17,960
they look at that and say, well, it's

285
00:10:17,960 --> 00:10:19,879
just a blob of text. We're not gonna

286
00:10:19,879 --> 00:10:21,179
index this. Or

287
00:10:21,480 --> 00:10:21,980
so

288
00:10:22,919 --> 00:10:25,559
somewhere in the happy medium, have detailed show

289
00:10:25,559 --> 00:10:26,700
notes, but don't

290
00:10:27,160 --> 00:10:27,660
go

291
00:10:28,279 --> 00:10:31,205
completely crazy. And just have a basic website,

292
00:10:31,264 --> 00:10:33,845
landing page, whatever you need to have, but

293
00:10:34,305 --> 00:10:37,045
make sure that, that it has enough information

294
00:10:37,184 --> 00:10:39,264
in the show notes that if those that

295
00:10:39,264 --> 00:10:42,144
wanna go to links you mentioned or or

296
00:10:42,144 --> 00:10:44,509
just or if they're going through their app

297
00:10:44,509 --> 00:10:46,350
and some people do that, they'll they'll look

298
00:10:46,350 --> 00:10:47,949
at the show notes to decide whether they

299
00:10:47,949 --> 00:10:49,250
wanna hit play or not.

300
00:10:49,629 --> 00:10:52,509
Yeah. Always do that. And website's always better

301
00:10:52,509 --> 00:10:54,750
because it gives people a place to go

302
00:10:54,750 --> 00:10:56,894
if one of the apps messes up.

303
00:10:57,295 --> 00:10:59,855
And if you are a Blueberry podcaster and

304
00:10:59,855 --> 00:11:01,394
don't currently have a website,

305
00:11:01,855 --> 00:11:03,934
if you are hosting with us, you get

306
00:11:03,934 --> 00:11:06,495
a free WordPress website. So you know what's

307
00:11:06,495 --> 00:11:08,495
gonna be in the show notes? A link

308
00:11:08,495 --> 00:11:10,710
to learn more about PowerPress sites from Blueberry.

309
00:11:11,110 --> 00:11:13,269
Yeah. There you go. So we will have

310
00:11:13,269 --> 00:11:14,970
that link in the show notes.

311
00:11:15,350 --> 00:11:17,910
Here's something that was really good advice in

312
00:11:17,910 --> 00:11:19,050
02/2005.

313
00:11:20,710 --> 00:11:22,889
If you build it, they will come,

314
00:11:24,375 --> 00:11:26,615
but that doesn't happen anymore. No. It does

315
00:11:26,615 --> 00:11:30,054
not. When Todd, Barry, myself, and Sean all

316
00:11:30,054 --> 00:11:32,375
started podcasting, we were in the first one

317
00:11:32,375 --> 00:11:34,154
hundred podcasters ever.

318
00:11:35,334 --> 00:11:38,679
And listeners of podcasts, which were mostly other

319
00:11:38,679 --> 00:11:40,539
podcasters or geeks, would

320
00:11:40,840 --> 00:11:43,720
was starving for content. It wasn't unusual that

321
00:11:43,720 --> 00:11:46,679
some really crappy podcast would come online, and

322
00:11:46,679 --> 00:11:49,019
it would get 5,000 downloads an episode.

323
00:11:50,365 --> 00:11:53,024
But that was probably 90% of the podcast

324
00:11:53,085 --> 00:11:54,305
audience at that time.

325
00:11:54,764 --> 00:11:57,004
It doesn't happen that way anymore. There's, what,

326
00:11:57,004 --> 00:11:57,745
4,000,000

327
00:11:57,805 --> 00:12:00,125
something podcasts out there depending on who you

328
00:12:00,125 --> 00:12:00,625
ask.

329
00:12:00,925 --> 00:12:03,565
Right. So simply launching your podcast doesn't mean

330
00:12:03,565 --> 00:12:06,519
people will just find it. You gotta market,

331
00:12:06,519 --> 00:12:07,019
promote,

332
00:12:07,959 --> 00:12:08,459
network,

333
00:12:08,839 --> 00:12:11,399
and all that stuff is essential to get

334
00:12:11,399 --> 00:12:12,059
an audience.

335
00:12:12,679 --> 00:12:14,940
Your your audience will grow

336
00:12:15,639 --> 00:12:17,799
more organically when you have really good content

337
00:12:17,799 --> 00:12:19,799
and you already have a base of an

338
00:12:19,799 --> 00:12:20,299
audience.

339
00:12:21,284 --> 00:12:23,524
Because those people will tell so and so,

340
00:12:23,524 --> 00:12:25,365
and then it will just spread from there.

341
00:12:25,365 --> 00:12:26,264
To this day,

342
00:12:26,644 --> 00:12:28,504
word-of-mouth is still the biggest

343
00:12:29,524 --> 00:12:30,024
way

344
00:12:30,404 --> 00:12:32,024
that podcasters grow

345
00:12:32,404 --> 00:12:35,044
grow their show. And so, yes, your content

346
00:12:35,044 --> 00:12:36,584
is important to

347
00:12:37,250 --> 00:12:39,490
making sure that people come back, but they

348
00:12:39,490 --> 00:12:41,029
have to find it in the first place.

349
00:12:41,169 --> 00:12:41,669
So

350
00:12:42,049 --> 00:12:44,549
you gotta you gotta build that audience

351
00:12:45,250 --> 00:12:48,230
at some point. And and yeah. I imagine

352
00:12:49,134 --> 00:12:51,375
what was that baseball movie from, like, the

353
00:12:51,375 --> 00:12:52,975
nineties or the eighties? If you build it,

354
00:12:52,975 --> 00:12:55,375
they will come. The yeah. It's it's not

355
00:12:55,375 --> 00:12:58,034
relevant anymore. Not the way it works anymore,

356
00:12:58,174 --> 00:12:58,674
unfortunately.

357
00:12:59,375 --> 00:13:01,694
Here's something we should get the AI to

358
00:13:01,694 --> 00:13:02,940
make a picture

359
00:13:03,399 --> 00:13:05,639
of. A picture of podcaster sitting alone in

360
00:13:05,639 --> 00:13:08,040
a room saying any minute now my audience

361
00:13:08,040 --> 00:13:09,180
will just appear.

362
00:13:09,560 --> 00:13:11,240
Yes. And then you hear crickets in the

363
00:13:11,240 --> 00:13:11,740
background.

364
00:13:12,680 --> 00:13:13,899
Don't do this to yourself.

365
00:13:14,360 --> 00:13:16,040
Yeah. Just make sure you have a good

366
00:13:16,040 --> 00:13:17,899
solid marketing plan, and that

367
00:13:18,495 --> 00:13:21,455
doesn't have to be extensive, but make sure

368
00:13:21,455 --> 00:13:24,014
you're on social media. Get into it. As

369
00:13:24,014 --> 00:13:26,735
much as people hate Facebook, there's one good

370
00:13:26,735 --> 00:13:29,075
use for Facebook is the Facebook groups.

371
00:13:30,254 --> 00:13:32,495
So find a Facebook group or two in

372
00:13:32,495 --> 00:13:33,634
your niche and

373
00:13:33,990 --> 00:13:35,289
go in there and be helpful.

374
00:13:35,669 --> 00:13:37,110
Don't don't go in and say, hey. I

375
00:13:37,110 --> 00:13:39,690
have a podcast. Come look at or listen.

376
00:13:40,070 --> 00:13:40,570
You

377
00:13:41,190 --> 00:13:43,269
answer the questions that are asked in that

378
00:13:43,269 --> 00:13:45,589
group, and you you you become a known

379
00:13:45,589 --> 00:13:47,934
entity. And then if someone asks a question

380
00:13:47,934 --> 00:13:49,695
that's relevant to one of your episodes, hey,

381
00:13:49,695 --> 00:13:51,134
I did an episode about that if you

382
00:13:51,134 --> 00:13:52,894
wanna check it out. But don't don't be

383
00:13:52,894 --> 00:13:54,595
pushy. They'll kick you out of the group.

384
00:13:54,815 --> 00:13:57,774
Yeah. You you think Facebook, I think Reddit.

385
00:13:57,774 --> 00:13:59,875
And same goes for that. Don't be pushy.

386
00:14:00,014 --> 00:14:03,290
They will they will love your confidence and

387
00:14:03,290 --> 00:14:06,269
enthusiasm and just general knowledge, but you can't

388
00:14:07,129 --> 00:14:09,769
you can't spam. Yeah. Same idea. Any of

389
00:14:09,769 --> 00:14:11,690
the any of the socials like that that

390
00:14:11,690 --> 00:14:14,970
have special interest areas, that's that's a good

391
00:14:14,970 --> 00:14:17,534
place to go. Used to be forums. That's

392
00:14:17,534 --> 00:14:18,514
how old I am.

393
00:14:20,095 --> 00:14:22,095
There are forums out there still, believe it

394
00:14:22,095 --> 00:14:23,855
or not, but I don't know how used

395
00:14:23,855 --> 00:14:24,514
they are.

396
00:14:24,815 --> 00:14:27,074
Yeah. They're it is not what it was.

397
00:14:27,454 --> 00:14:27,954
Yeah.

398
00:14:29,054 --> 00:14:29,554
Also,

399
00:14:30,200 --> 00:14:33,980
monetizing. Yeah. Number five, monetize right away.

400
00:14:34,519 --> 00:14:35,820
That is absolutely

401
00:14:37,000 --> 00:14:39,720
not a great idea to just expect to

402
00:14:39,720 --> 00:14:42,379
earn money and monetize your show on

403
00:14:43,424 --> 00:14:46,785
episode zero, on episode one? Yes. Can you

404
00:14:46,785 --> 00:14:49,524
turn on programmatic ads with Blueberry

405
00:14:50,225 --> 00:14:52,085
to earn to put in

406
00:14:52,544 --> 00:14:54,485
automated ads in your episodes?

407
00:14:55,105 --> 00:14:55,605
Yes.

408
00:14:56,190 --> 00:14:57,410
Is it going to

409
00:14:57,950 --> 00:15:00,990
annoy listeners if it's done poorly and done

410
00:15:00,990 --> 00:15:01,730
right away?

411
00:15:02,110 --> 00:15:02,610
Potentially.

412
00:15:03,230 --> 00:15:06,029
Yeah. Some some podcasts are worth listening to

413
00:15:06,029 --> 00:15:07,470
with a bunch of ads in them, and

414
00:15:07,470 --> 00:15:08,129
I do.

415
00:15:08,504 --> 00:15:10,585
But, you know, I'm I'm the one that

416
00:15:10,585 --> 00:15:12,424
I'm one that pays for YouTube, so I

417
00:15:12,424 --> 00:15:14,345
don't have to watch all the ads getting

418
00:15:14,345 --> 00:15:15,245
broken into.

419
00:15:15,625 --> 00:15:18,424
Even, like, looking up some obscure how to

420
00:15:18,424 --> 00:15:20,845
video where that has, like, 12 views,

421
00:15:21,240 --> 00:15:23,320
and I get a a freaking ad for

422
00:15:23,320 --> 00:15:24,940
foot fungus cream or

423
00:15:25,399 --> 00:15:28,120
God knows what. Mhmm. Yeah. It's just not

424
00:15:28,360 --> 00:15:30,539
it's not gonna make me want to keep

425
00:15:30,600 --> 00:15:31,899
watching or listening

426
00:15:32,839 --> 00:15:34,620
to that YouTube or podcast.

427
00:15:35,000 --> 00:15:36,940
And the thing is with with programmatic,

428
00:15:37,774 --> 00:15:39,695
yes, you can do that, but it's gonna

429
00:15:39,695 --> 00:15:41,055
take you a little while to build up

430
00:15:41,055 --> 00:15:42,434
enough to even get paid.

431
00:15:42,815 --> 00:15:44,735
If you're you're just starting out and you've

432
00:15:44,735 --> 00:15:47,375
got 12 downloads from mom and all your

433
00:15:47,375 --> 00:15:49,455
cousins, you're not gonna make any money on

434
00:15:49,455 --> 00:15:50,355
that right away.

435
00:15:51,169 --> 00:15:53,169
And I hate to have the ugly baby

436
00:15:53,169 --> 00:15:55,009
talk, but until you have an audience, you're

437
00:15:55,009 --> 00:15:56,629
not gonna make any money with ads.

438
00:15:57,169 --> 00:15:57,990
Yeah. And

439
00:15:58,370 --> 00:16:01,029
and another thing is if you're doing this

440
00:16:01,089 --> 00:16:02,470
just to monetize,

441
00:16:03,264 --> 00:16:04,464
I think you're gonna have to have a

442
00:16:04,464 --> 00:16:05,284
different mindset.

443
00:16:05,664 --> 00:16:06,945
Like, you're gonna have to be going at

444
00:16:06,945 --> 00:16:08,544
this a different way. You're gonna be putting

445
00:16:08,544 --> 00:16:10,725
in potentially a lot more

446
00:16:11,184 --> 00:16:14,144
effort and time and money into the marketing

447
00:16:14,144 --> 00:16:15,284
of the show, into

448
00:16:16,080 --> 00:16:18,100
the editing, the the equipment,

449
00:16:18,559 --> 00:16:20,320
all of these things. If you wanna make

450
00:16:20,320 --> 00:16:20,820
money

451
00:16:22,080 --> 00:16:24,320
right away, you have to spend money right

452
00:16:24,320 --> 00:16:24,820
away.

453
00:16:25,279 --> 00:16:27,040
Yeah. And I I just think for a

454
00:16:27,040 --> 00:16:30,100
lot of hobbyist podcasters, that's a bad idea.

455
00:16:30,584 --> 00:16:32,365
Yeah. I think most of us are hobbyists.

456
00:16:32,664 --> 00:16:35,865
There there's commercial shows and, you know, there's

457
00:16:35,865 --> 00:16:38,125
nothing wrong with that. But getting into podcasting

458
00:16:38,345 --> 00:16:39,485
just to make money

459
00:16:41,144 --> 00:16:43,544
may be a bad plan unless you really

460
00:16:43,544 --> 00:16:45,039
have it planned out and you got a

461
00:16:45,039 --> 00:16:46,960
good way to market and all that stuff.

462
00:16:46,960 --> 00:16:49,519
But putting ads in the first episode, unless

463
00:16:49,519 --> 00:16:51,440
it's for your own stuff, that's here's here's

464
00:16:51,440 --> 00:16:53,379
kind of the the opposite view.

465
00:16:54,960 --> 00:16:56,960
Say you're a book author and you're doing

466
00:16:56,960 --> 00:16:58,799
a podcast about the subject to your book.

467
00:16:58,799 --> 00:17:00,500
Of course, you wanna mention the book.

468
00:17:01,014 --> 00:17:03,115
Yep. That is a great idea. Monetize,

469
00:17:03,735 --> 00:17:05,335
but don't go in there and say you're

470
00:17:05,335 --> 00:17:08,134
doing a doing a show about tech, and

471
00:17:08,134 --> 00:17:10,855
then all you're doing is selling that foot

472
00:17:10,855 --> 00:17:12,714
fungus cream they were talking about

473
00:17:13,609 --> 00:17:16,750
or whatever the what's the big advertiser nowadays?

474
00:17:17,130 --> 00:17:17,630
BetterHelp.

475
00:17:18,009 --> 00:17:20,730
There we go. Oh, yeah. You hear that

476
00:17:20,730 --> 00:17:23,529
ad in a lot of podcasts and must

477
00:17:23,529 --> 00:17:25,289
be working for them. They keep doing it.

478
00:17:25,289 --> 00:17:28,095
But, yeah, it's not applicable to your audience.

479
00:17:28,095 --> 00:17:30,115
That's the other thing. Don't do ads

480
00:17:30,575 --> 00:17:32,255
just for the sake of getting an ad

481
00:17:32,255 --> 00:17:34,575
unless it's really relevant to your to your

482
00:17:34,575 --> 00:17:35,075
audience.

483
00:17:35,375 --> 00:17:38,330
That's it's very inauthentic if you're you're doing

484
00:17:38,330 --> 00:17:41,230
a Mac show and Microsoft wants to advertise.

485
00:17:42,170 --> 00:17:43,070
Don't do that.

486
00:17:43,450 --> 00:17:45,450
Yeah. A lot of the time, like, for

487
00:17:45,450 --> 00:17:45,950
programmatic,

488
00:17:46,809 --> 00:17:49,390
you can decide the categories that you're comfortable

489
00:17:50,444 --> 00:17:52,765
having advertisements with, but you don't get to

490
00:17:52,765 --> 00:17:54,845
pick the actual advertiser. You could say, like,

491
00:17:54,845 --> 00:17:56,625
yeah, I'm okay with talking about

492
00:17:57,005 --> 00:17:59,184
health and wellness stuff, but you can't choose

493
00:18:00,204 --> 00:18:00,704
BetterHelp

494
00:18:01,085 --> 00:18:01,585
over

495
00:18:02,204 --> 00:18:02,704
another

496
00:18:03,005 --> 00:18:04,944
online therapy program. Like,

497
00:18:06,079 --> 00:18:09,039
that's just part of the automated monetization program.

498
00:18:09,039 --> 00:18:10,480
No. We But you're not gonna get into

499
00:18:10,480 --> 00:18:13,119
the nitty gritty. Yeah. We had somebody on

500
00:18:13,119 --> 00:18:13,619
programmatic.

501
00:18:14,079 --> 00:18:16,640
It was a while back, but they their

502
00:18:16,640 --> 00:18:17,940
show was sponsored

503
00:18:18,319 --> 00:18:18,819
externally

504
00:18:19,119 --> 00:18:19,619
by

505
00:18:20,265 --> 00:18:21,644
a particular company.

506
00:18:22,265 --> 00:18:23,724
Mhmm. And their competitor

507
00:18:24,025 --> 00:18:26,924
was buying programmatic ads on that podcast.

508
00:18:28,984 --> 00:18:31,005
So here they are sponsored by

509
00:18:31,545 --> 00:18:34,365
company a, and company b, a competitor,

510
00:18:35,410 --> 00:18:36,710
you had the ad spots,

511
00:18:37,410 --> 00:18:39,509
and that was not cool.

512
00:18:40,289 --> 00:18:41,829
So be careful with that.

513
00:18:42,210 --> 00:18:43,589
Yeah. For sure.

514
00:18:44,289 --> 00:18:46,789
Alright. And we're down to number four.

515
00:18:47,984 --> 00:18:49,765
Just copy what's popular.

516
00:18:50,545 --> 00:18:52,484
Yeah. Trying to mimic somebody's

517
00:18:53,345 --> 00:18:53,845
format

518
00:18:54,144 --> 00:18:54,644
is

519
00:18:55,664 --> 00:18:58,065
just not good. They're doing it already, and

520
00:18:58,065 --> 00:19:01,265
they're you they want your take. That's maybe

521
00:19:01,265 --> 00:19:03,204
somebody that's interested in that subject

522
00:19:03,839 --> 00:19:06,640
doesn't particularly like that host, but they might

523
00:19:06,640 --> 00:19:09,119
like you if you're you and not kind

524
00:19:09,200 --> 00:19:10,500
trying to copy them.

525
00:19:10,960 --> 00:19:13,759
Yeah. Imitation is the sincerest form of flattery.

526
00:19:13,759 --> 00:19:15,299
That's what people say, but

527
00:19:16,335 --> 00:19:19,214
that's great for the person being, quote, unquote,

528
00:19:19,214 --> 00:19:21,694
copied. It's terrible for the listeners, for the

529
00:19:21,694 --> 00:19:22,595
actual consumers.

530
00:19:22,974 --> 00:19:24,095
We don't want that. That's

531
00:19:24,815 --> 00:19:26,035
we do to an extent.

532
00:19:26,734 --> 00:19:28,914
And I think that is one of the

533
00:19:29,460 --> 00:19:30,200
really critical

534
00:19:31,220 --> 00:19:33,380
things that you have to determine. A lot

535
00:19:33,380 --> 00:19:35,619
of people think they know what audiences want,

536
00:19:35,619 --> 00:19:36,900
and they're like, oh, well, I like this.

537
00:19:36,900 --> 00:19:38,740
So obviously, other people want it too. You

538
00:19:38,740 --> 00:19:41,460
gotta really take a hard look at the

539
00:19:41,460 --> 00:19:43,994
landscape of what is currently being provided and

540
00:19:44,075 --> 00:19:45,934
and do that hard take

541
00:19:46,555 --> 00:19:48,494
of, is this already oversaturated

542
00:19:48,795 --> 00:19:49,615
in exactly,

543
00:19:50,315 --> 00:19:52,974
like, this form? The content itself,

544
00:19:53,515 --> 00:19:54,654
probably not saturated.

545
00:19:55,035 --> 00:19:56,634
The way that it's being done and the

546
00:19:56,634 --> 00:19:58,875
exact thing same things being said over and

547
00:19:58,875 --> 00:19:59,970
over again on every

548
00:20:00,769 --> 00:20:03,089
show, yeah, that is overdone. Yeah. I'm guilty

549
00:20:03,089 --> 00:20:05,250
of this one. Back in the day when

550
00:20:05,250 --> 00:20:07,650
I first started, I was listening to Adam

551
00:20:07,650 --> 00:20:08,150
Curry's

552
00:20:08,529 --> 00:20:09,829
daily source code.

553
00:20:10,130 --> 00:20:10,630
Mhmm.

554
00:20:11,009 --> 00:20:13,970
And I tried to mimic that format. It's

555
00:20:13,970 --> 00:20:15,029
just not me.

556
00:20:15,505 --> 00:20:17,585
Yeah. So for two or three episodes, I

557
00:20:17,585 --> 00:20:18,884
said, yeah. That ain't me.

558
00:20:19,585 --> 00:20:21,204
And but, you know, my show

559
00:20:21,984 --> 00:20:25,025
has evolved over the years to many different

560
00:20:25,025 --> 00:20:26,085
formats and

561
00:20:26,464 --> 00:20:28,144
all that stuff. And I have a core

562
00:20:28,144 --> 00:20:30,304
group of listeners. Probably could get them all

563
00:20:30,304 --> 00:20:31,400
in this room,

564
00:20:31,779 --> 00:20:32,279
but

565
00:20:32,980 --> 00:20:33,640
that's okay.

566
00:20:34,420 --> 00:20:36,180
But you're not gonna grow a big audience

567
00:20:36,180 --> 00:20:39,380
by copying somebody else. I saw a tweet

568
00:20:39,380 --> 00:20:40,519
actually yesterday

569
00:20:40,980 --> 00:20:43,720
that someone had looked at the

570
00:20:44,325 --> 00:20:47,605
NBC schedule for fall programming. Mhmm. And they

571
00:20:47,605 --> 00:20:49,144
were like, I knew

572
00:20:50,005 --> 00:20:51,784
pilot season and

573
00:20:52,085 --> 00:20:52,984
new content

574
00:20:53,365 --> 00:20:55,444
and new ideas was dead, but I didn't

575
00:20:55,444 --> 00:20:59,029
realize how dead. And they said, NBC has,

576
00:20:59,029 --> 00:21:00,009
like, seven shows,

577
00:21:00,309 --> 00:21:01,850
six of which are

578
00:21:02,390 --> 00:21:05,910
all the same. It's Chicago Fire, Chicago PD,

579
00:21:05,910 --> 00:21:08,070
Chicago Med, Law and Order, Law and Order

580
00:21:08,070 --> 00:21:09,769
SVU, something else,

581
00:21:10,424 --> 00:21:10,924
FBI,

582
00:21:11,384 --> 00:21:12,684
blah, blah, blah, blah. And then,

583
00:21:13,065 --> 00:21:14,445
like, one other program

584
00:21:15,625 --> 00:21:17,705
slightly different than that. That is, like, not

585
00:21:17,705 --> 00:21:20,105
part of that Yeah. That's that universe, that

586
00:21:20,105 --> 00:21:22,265
world. And it's like, this is exact we

587
00:21:22,265 --> 00:21:23,980
we are so tired of this. Give us

588
00:21:23,980 --> 00:21:26,140
new stuff. You know, it's like CBS. You

589
00:21:26,140 --> 00:21:28,059
can you know, cop show cop show cop

590
00:21:28,059 --> 00:21:29,119
show cop show.

591
00:21:29,899 --> 00:21:32,299
And I don't know why NBC fixated on

592
00:21:32,299 --> 00:21:32,799
Chicago.

593
00:21:34,140 --> 00:21:35,899
It's a it's a winner. It's a great

594
00:21:35,899 --> 00:21:37,919
city. I love it there. But, yeah, it's

595
00:21:37,980 --> 00:21:38,480
it's

596
00:21:38,954 --> 00:21:39,454
it's

597
00:21:39,994 --> 00:21:42,234
done Yeah. To a lot of people. So,

598
00:21:42,234 --> 00:21:43,375
basically, the

599
00:21:43,914 --> 00:21:46,154
the best advice about that is just find

600
00:21:46,154 --> 00:21:48,095
your own unique voice, your your

601
00:21:48,394 --> 00:21:49,054
own perspective.

602
00:21:50,394 --> 00:21:53,849
Most podcast listeners, when they get dedicated to

603
00:21:53,849 --> 00:21:56,269
a podcast, and that takes a little while,

604
00:21:56,970 --> 00:21:59,929
but most of them come because of the

605
00:21:59,929 --> 00:22:00,429
host,

606
00:22:00,730 --> 00:22:03,609
not because of the subject even sometimes. I

607
00:22:03,609 --> 00:22:05,450
listen to a couple podcasts that I'd like

608
00:22:05,450 --> 00:22:07,954
to host to care less about the subject.

609
00:22:08,095 --> 00:22:09,954
And that's weird, but I do that

610
00:22:10,414 --> 00:22:12,515
and others do. Kinda similar

611
00:22:12,974 --> 00:22:14,674
to copying is

612
00:22:15,214 --> 00:22:18,255
focusing on going viral. That is just plain

613
00:22:18,255 --> 00:22:18,914
and simple,

614
00:22:19,220 --> 00:22:20,119
a bad idea.

615
00:22:20,900 --> 00:22:22,359
It's very gimmicky.

616
00:22:22,980 --> 00:22:25,559
It doesn't retain a loyal audience. I am

617
00:22:25,700 --> 00:22:28,180
absolutely proof of that. Mhmm. I am not

618
00:22:28,180 --> 00:22:30,180
a dedicated person who will, like, go back

619
00:22:30,180 --> 00:22:31,539
to your stuff. You have to prove to

620
00:22:31,539 --> 00:22:33,220
me over and over again that I should

621
00:22:33,220 --> 00:22:34,599
try this. Clickbait

622
00:22:35,085 --> 00:22:35,825
has its

623
00:22:36,204 --> 00:22:38,125
time, but it absolutely does not guarantee long

624
00:22:38,125 --> 00:22:38,865
term success.

625
00:22:39,325 --> 00:22:41,105
I watch a YouTube series,

626
00:22:41,404 --> 00:22:43,484
not not a podcast. I wish he would

627
00:22:43,484 --> 00:22:45,644
podcast, but he won't. But I watch a

628
00:22:45,644 --> 00:22:47,585
YouTube series where every

629
00:22:48,079 --> 00:22:50,820
single video is a clickbait.

630
00:22:51,440 --> 00:22:51,940
And

631
00:22:52,480 --> 00:22:54,480
I don't worry about the titles because the

632
00:22:54,480 --> 00:22:56,420
content is good. But,

633
00:22:56,799 --> 00:22:58,640
you know, whatever the title of it is

634
00:22:58,640 --> 00:23:00,420
is click baity or the picture.

635
00:23:01,125 --> 00:23:01,625
And

636
00:23:02,244 --> 00:23:04,565
nine times out of 10, it has nothing

637
00:23:04,565 --> 00:23:06,484
to do with what's actually in the content.

638
00:23:06,484 --> 00:23:08,404
And that's Yeah. I don't know why it

639
00:23:08,404 --> 00:23:09,865
works for him, but it works.

640
00:23:10,164 --> 00:23:11,065
That's the thing.

641
00:23:12,005 --> 00:23:13,365
I don't know. But I'll tell you who

642
00:23:13,365 --> 00:23:16,265
it is. Scotty Kilmer. He does on automotive

643
00:23:16,890 --> 00:23:17,390
YouTube.

644
00:23:18,009 --> 00:23:18,509
And

645
00:23:19,130 --> 00:23:21,230
almost everyone is it'll say,

646
00:23:21,609 --> 00:23:23,529
this is the end, and it shows him

647
00:23:23,529 --> 00:23:26,009
with a sad face. Like, he's gonna quit

648
00:23:26,009 --> 00:23:28,170
doing YouTube or whatever. And he's got, like,

649
00:23:28,170 --> 00:23:29,470
five or 6,000,000

650
00:23:29,529 --> 00:23:31,484
subscribers, so he's not gonna quit.

651
00:23:32,924 --> 00:23:33,424
Or

652
00:23:33,804 --> 00:23:36,285
he'll he'll picture a a Ford on the

653
00:23:36,285 --> 00:23:39,164
screenshot. Ford is firing everybody and going out

654
00:23:39,164 --> 00:23:41,164
of business or something will be the title

655
00:23:41,164 --> 00:23:42,464
on it. It's not, obviously.

656
00:23:42,924 --> 00:23:43,984
Stop that, Gotti.

657
00:23:46,250 --> 00:23:49,049
Yeah. The the better advice is just to

658
00:23:49,049 --> 00:23:51,710
focus on creating consistent high quality content

659
00:23:52,169 --> 00:23:54,569
that will build you a loyal audience over

660
00:23:54,569 --> 00:23:57,609
time. A viral hit will not. It just

661
00:23:57,609 --> 00:24:00,505
won't. It's and it's pretty rare that a

662
00:24:00,505 --> 00:24:03,065
podcast goes viral. I can think of a

663
00:24:03,065 --> 00:24:05,565
couple, but they're not it's not very often.

664
00:24:05,945 --> 00:24:07,884
No. No. It's really not.

665
00:24:08,825 --> 00:24:10,984
It's not viral moments are not good for

666
00:24:10,984 --> 00:24:11,965
long form content.

667
00:24:12,400 --> 00:24:15,039
Yeah. And most podcasts are generally long form

668
00:24:15,039 --> 00:24:18,559
content. So Yeah. Yep. So here's the number

669
00:24:18,559 --> 00:24:20,880
two, and this may should have been number

670
00:24:20,880 --> 00:24:23,059
one maybe, but number two is fine.

671
00:24:23,359 --> 00:24:26,099
It says make your podcast for everyone.

672
00:24:27,015 --> 00:24:28,855
And, you know, my saying I tell people

673
00:24:28,855 --> 00:24:30,295
this all the time. If you're making a

674
00:24:30,295 --> 00:24:32,615
podcast for everyone, you're making a podcast for

675
00:24:32,615 --> 00:24:33,275
no one.

676
00:24:33,575 --> 00:24:36,455
Trying to appeal to everybody just isn't gonna

677
00:24:36,455 --> 00:24:36,955
work.

678
00:24:37,335 --> 00:24:39,974
Not in a podcast. Podcasts are usually very

679
00:24:39,974 --> 00:24:41,195
niche y topics.

680
00:24:41,929 --> 00:24:44,650
Being in a particular category will make you

681
00:24:44,650 --> 00:24:46,589
come up in the search more. So someone's

682
00:24:46,809 --> 00:24:50,170
looking for underwater basket weaving. There might be

683
00:24:50,170 --> 00:24:52,250
only 12 people out there that are interested

684
00:24:52,250 --> 00:24:54,375
in that, but they'll find you. But if

685
00:24:54,375 --> 00:24:58,295
you're chose about scuba diving and underwater basket

686
00:24:58,295 --> 00:25:00,315
weaving and 10 other subjects,

687
00:25:00,855 --> 00:25:03,255
it's not gonna go anywhere. Like my personal

688
00:25:03,255 --> 00:25:05,815
show, it's about everything. And, obviously, I don't

689
00:25:05,815 --> 00:25:07,255
have a huge audience. I just do it

690
00:25:07,255 --> 00:25:07,914
for fun.

691
00:25:08,380 --> 00:25:10,299
But if I was interested in growing my

692
00:25:10,299 --> 00:25:13,099
audience, I would niche down to something that

693
00:25:13,099 --> 00:25:14,000
made sense.

694
00:25:14,539 --> 00:25:16,140
Actually, I think you and I are kind

695
00:25:16,140 --> 00:25:18,619
of a great example of this is we've

696
00:25:18,619 --> 00:25:20,559
known each other for many years now.

697
00:25:21,585 --> 00:25:23,984
We we definitely have some things in common.

698
00:25:23,984 --> 00:25:26,884
We talk a lot about music and food

699
00:25:27,585 --> 00:25:28,565
and and travel,

700
00:25:28,865 --> 00:25:30,464
but I don't think we listen to any

701
00:25:30,464 --> 00:25:31,444
of the same podcasts.

702
00:25:31,744 --> 00:25:34,404
No. Probably not. Like, at all.

703
00:25:34,865 --> 00:25:35,845
But we have

704
00:25:36,210 --> 00:25:38,849
plenty to talk about over over these almost

705
00:25:38,849 --> 00:25:41,490
ten years now. So it's just when we

706
00:25:41,569 --> 00:25:43,250
when it gets down to it, what we

707
00:25:43,250 --> 00:25:45,490
wanna listen to in a full episode is

708
00:25:45,490 --> 00:25:47,750
not gonna be the same thing. Yeah. Exactly.

709
00:25:47,890 --> 00:25:50,210
And if we recorded our conversations, we would

710
00:25:50,210 --> 00:25:50,950
be in trouble.

711
00:25:51,355 --> 00:25:52,654
That's also very true.

712
00:25:54,075 --> 00:25:54,575
Anyway,

713
00:25:55,595 --> 00:25:57,914
so the better best advice is just focus

714
00:25:57,914 --> 00:26:00,315
on a clear niche or target audience. Make

715
00:26:00,315 --> 00:26:02,714
sure you you do a little research in

716
00:26:02,714 --> 00:26:04,869
what what audience would be interested in what

717
00:26:04,869 --> 00:26:06,230
you wanna do. Don't do it the other

718
00:26:06,230 --> 00:26:07,210
way around. Say,

719
00:26:07,509 --> 00:26:09,829
a lot of podcasters, when they first started,

720
00:26:09,829 --> 00:26:11,750
they say, well, what's gonna be popular? I'll

721
00:26:11,750 --> 00:26:14,309
do that. Ugh. That drives me insane. Do

722
00:26:14,309 --> 00:26:16,230
that. Figure out what you wanna do and

723
00:26:16,230 --> 00:26:18,695
then figure out where to find those people

724
00:26:18,695 --> 00:26:20,455
that would also be interested in what you

725
00:26:20,455 --> 00:26:22,615
do. Yeah. People that don't have an opinion

726
00:26:22,615 --> 00:26:24,775
and they're like, what do what should I

727
00:26:24,775 --> 00:26:27,255
just do to make everyone happy? I hate

728
00:26:27,255 --> 00:26:27,755
it

729
00:26:28,055 --> 00:26:28,795
so much.

730
00:26:29,670 --> 00:26:30,170
Number

731
00:26:30,549 --> 00:26:33,110
one. Number one is don't bother with marketing.

732
00:26:33,110 --> 00:26:34,410
Just focus on the content.

733
00:26:34,789 --> 00:26:37,190
That's a no. That is just plain and

734
00:26:37,190 --> 00:26:37,690
simple.

735
00:26:38,230 --> 00:26:41,350
Bad. Content is always gonna be king. That

736
00:26:41,350 --> 00:26:44,250
is that's always gonna be that way. But

737
00:26:44,644 --> 00:26:46,984
like we said earlier, when you're trying to

738
00:26:47,605 --> 00:26:49,065
go viral or

739
00:26:50,404 --> 00:26:51,865
or copying someone else,

740
00:26:52,244 --> 00:26:54,345
you have to market to get the content

741
00:26:54,724 --> 00:26:55,944
in front of the listeners.

742
00:26:56,325 --> 00:26:58,024
Yeah. This is not gonna

743
00:26:58,804 --> 00:27:01,059
build it. They will come. It really is

744
00:27:01,059 --> 00:27:03,380
not. Yeah. Well, it's just like in a

745
00:27:03,380 --> 00:27:04,819
company, if you come out with a new

746
00:27:04,819 --> 00:27:06,819
product and no one knows you came out

747
00:27:06,819 --> 00:27:07,799
with a new product,

748
00:27:08,339 --> 00:27:10,740
it ain't gonna go very well. Same thing

749
00:27:10,740 --> 00:27:12,419
with a podcast. You've gotta get it out

750
00:27:12,419 --> 00:27:14,659
there in front of your listeners, social groups,

751
00:27:14,659 --> 00:27:17,205
and Reddit, and all those stuff like we

752
00:27:17,205 --> 00:27:18,265
talked about before.

753
00:27:18,725 --> 00:27:20,965
And there's there's other ways. Some people like

754
00:27:21,045 --> 00:27:23,045
what's the guy that does the I am

755
00:27:23,045 --> 00:27:23,865
Salt Lake?

756
00:27:24,244 --> 00:27:26,404
What's his name? Anyway, he does a a

757
00:27:26,404 --> 00:27:28,424
local Salt Lake City podcast.

758
00:27:28,829 --> 00:27:29,809
He rents billboards.

759
00:27:30,269 --> 00:27:32,509
That makes sense. In Yeah. In Salt Lake

760
00:27:32,509 --> 00:27:34,849
City. So It's a very creative as well.

761
00:27:34,909 --> 00:27:36,289
Yeah. It's a very niche

762
00:27:36,829 --> 00:27:39,309
show. So that's what he's gonna do. I

763
00:27:39,309 --> 00:27:40,929
remember when I was

764
00:27:41,835 --> 00:27:43,515
driving home from the Outer Banks A Couple

765
00:27:43,515 --> 00:27:45,694
Years ago, and we literally passed a billboard

766
00:27:45,835 --> 00:27:47,914
while still in the Outer Banks that said,

767
00:27:47,914 --> 00:27:49,835
listen to this show about this true crime

768
00:27:49,835 --> 00:27:51,515
episode of that happened in the Outer Banks.

769
00:27:51,515 --> 00:27:53,275
And we were like, immediately, that's what we're

770
00:27:53,275 --> 00:27:55,559
gonna listen to. That marketing worked

771
00:27:55,940 --> 00:27:56,840
in ten seconds.

772
00:27:57,220 --> 00:27:58,980
Yeah. What what kind of budget do you

773
00:27:58,980 --> 00:28:00,580
have to have to put a billboard up

774
00:28:00,580 --> 00:28:01,559
for each episode?

775
00:28:02,180 --> 00:28:03,619
Oh, god. I don't I don't know. But

776
00:28:03,700 --> 00:28:05,539
no. The like, it was a series show.

777
00:28:05,539 --> 00:28:07,539
It wasn't just an episode about an Outer

778
00:28:07,539 --> 00:28:08,900
Banks 1. It was like, no. Here are

779
00:28:08,900 --> 00:28:10,154
12 episodes about

780
00:28:11,115 --> 00:28:13,275
this thing that happened, and we listened to

781
00:28:13,275 --> 00:28:14,875
the whole show because we had twelve hours

782
00:28:14,875 --> 00:28:15,615
to ride home.

783
00:28:15,994 --> 00:28:17,215
So it worked.

784
00:28:17,674 --> 00:28:20,634
Yeah. That's that's great. And, yes, true crime

785
00:28:20,634 --> 00:28:22,650
is hot right now. Don't make a true

786
00:28:22,650 --> 00:28:25,850
crime podcast unless you're actually interested in that

787
00:28:25,850 --> 00:28:26,350
subject.

788
00:28:27,049 --> 00:28:27,549
Yes.

789
00:28:27,850 --> 00:28:28,350
Yes.

790
00:28:28,730 --> 00:28:30,990
Choose your subject carefully. And

791
00:28:31,850 --> 00:28:33,930
that that passion that we talked about in

792
00:28:33,930 --> 00:28:36,509
number 10, I truly hate the word passion.

793
00:28:36,994 --> 00:28:38,535
I think it's incredibly overused

794
00:28:40,115 --> 00:28:41,414
and is more of

795
00:28:42,035 --> 00:28:42,535
a

796
00:28:42,994 --> 00:28:43,654
a descriptor,

797
00:28:43,955 --> 00:28:46,695
I guess, instead of how you actually feel.

798
00:28:46,994 --> 00:28:48,535
Mhmm. It's it's more

799
00:28:49,009 --> 00:28:50,930
I am passionate about this because I get

800
00:28:50,930 --> 00:28:53,090
the satisfaction out of doing this than out

801
00:28:53,090 --> 00:28:53,830
of, like,

802
00:28:54,210 --> 00:28:55,910
here's what I can provide to the world.

803
00:28:56,369 --> 00:28:59,250
So do good content that other people are

804
00:28:59,250 --> 00:29:02,264
going to be receptive of. Yeah. And make

805
00:29:02,264 --> 00:29:04,264
sure that you are marketing that to the

806
00:29:04,264 --> 00:29:06,664
right audience appropriately because you could be do

807
00:29:06,744 --> 00:29:09,065
mark doing your marketing to all the wrong

808
00:29:09,065 --> 00:29:10,904
people, and that's why it's not doing anything.

809
00:29:10,904 --> 00:29:13,484
That's why you're not growing. Here's something that

810
00:29:13,544 --> 00:29:15,464
used to be a big thing and isn't

811
00:29:15,464 --> 00:29:17,250
so much anymore, and I think it could

812
00:29:17,250 --> 00:29:17,970
come back

813
00:29:18,289 --> 00:29:20,470
Mhmm. Is promo exchanges.

814
00:29:20,930 --> 00:29:23,910
Yeah. So find somebody in your same niche.

815
00:29:24,930 --> 00:29:27,509
You know? Because it's not so much competition

816
00:29:27,730 --> 00:29:29,984
is people have have time to listen to

817
00:29:29,984 --> 00:29:31,904
more than one show. It's not like you're

818
00:29:31,904 --> 00:29:35,684
competing ABC at 09:00 and NBC at 09:00.

819
00:29:36,224 --> 00:29:36,724
Okay?

820
00:29:37,105 --> 00:29:38,785
So you don't have to think that way

821
00:29:38,785 --> 00:29:40,244
anymore. It's not competitions.

822
00:29:40,545 --> 00:29:42,705
Do a promo exchange. So, you know, hey.

823
00:29:42,705 --> 00:29:44,224
If you like this show, check this other

824
00:29:44,224 --> 00:29:46,390
one out. They play it on their podcast.

825
00:29:46,390 --> 00:29:48,170
You play theirs on your podcast.

826
00:29:48,470 --> 00:29:50,869
I think that should really come back. Yeah.

827
00:29:50,869 --> 00:29:52,150
I do too. And I think a lot

828
00:29:52,150 --> 00:29:53,990
of people might be nervous about doing that

829
00:29:53,990 --> 00:29:55,590
because they're like, oh, what if they like

830
00:29:55,590 --> 00:29:56,809
their show better than mine?

831
00:29:57,224 --> 00:29:59,545
People love They'll probably listen to both. Yeah.

832
00:29:59,545 --> 00:30:02,025
People love to hyper fixate on things that

833
00:30:02,025 --> 00:30:03,944
they like. They're probably gonna listen to two

834
00:30:03,944 --> 00:30:06,424
different shows about whatever it is that they

835
00:30:06,424 --> 00:30:09,464
enjoy. Yeah. Always make marketing part of your

836
00:30:09,464 --> 00:30:10,444
podcast strategy.

837
00:30:10,869 --> 00:30:13,750
Social media, collabs, collaborations, I guess that would

838
00:30:13,750 --> 00:30:14,890
be promo exchange.

839
00:30:15,750 --> 00:30:16,730
Of course, word-of-mouth.

840
00:30:17,109 --> 00:30:19,210
Tell your audience, hey. If you like this,

841
00:30:19,589 --> 00:30:21,690
someone else that might like this, tell them.

842
00:30:21,750 --> 00:30:23,829
That's a simple thing, little call to action

843
00:30:23,829 --> 00:30:25,964
you can throw out at your audience. And

844
00:30:26,044 --> 00:30:28,625
not everybody will do that, but somebody will.

845
00:30:28,765 --> 00:30:30,544
No. But it is important to

846
00:30:31,164 --> 00:30:33,424
have a call to action in your episode,

847
00:30:33,484 --> 00:30:35,085
in your show notes, whatever it is that

848
00:30:35,085 --> 00:30:37,164
you want them to do. Whether that is

849
00:30:37,164 --> 00:30:39,404
coming back to listen to the unit next

850
00:30:39,404 --> 00:30:41,920
episode, you finish the episode by saying, thanks

851
00:30:41,920 --> 00:30:43,940
for listening today. We'll be back next Thursday.

852
00:30:44,080 --> 00:30:46,820
Go subscribe to Podcast Insider on your preferred

853
00:30:47,039 --> 00:30:49,920
podcast listening app. I think that about covers

854
00:30:49,920 --> 00:30:52,160
it. This one's a little longer episode than

855
00:30:52,160 --> 00:30:54,180
normal. Cool. Think it was worthwhile.

856
00:30:54,494 --> 00:30:56,974
Yes. I hope you enjoyed this tongue in

857
00:30:56,974 --> 00:30:57,954
cheek episode.

858
00:30:58,575 --> 00:31:00,974
Check back next week for another episode. If

859
00:31:00,974 --> 00:31:03,134
we did this alright, you will hear a

860
00:31:03,134 --> 00:31:05,875
panel of raw voice slash blueberry

861
00:31:06,174 --> 00:31:08,674
employees said that we're here from the beginning,

862
00:31:09,070 --> 00:31:11,650
talking about twenty years in podcasting.

863
00:31:13,549 --> 00:31:16,349
Thanks for joining us. Come back next week.

864
00:31:16,349 --> 00:31:19,950
And in the meantime, head to podcastinsider.com

865
00:31:19,950 --> 00:31:20,849
for more information,

866
00:31:21,230 --> 00:31:21,970
to subscribe,

867
00:31:22,750 --> 00:31:24,769
share, and read our show notes.

868
00:31:25,285 --> 00:31:27,224
To check out our latest suite of services

869
00:31:27,365 --> 00:31:30,424
and learn how Blueberry can help you leverage

870
00:31:30,565 --> 00:31:33,704
your podcast, visit blueberry.com.

871
00:31:33,765 --> 00:31:35,625
That's Blueberry without the e's.

872
00:31:35,924 --> 00:31:37,464
We couldn't afford the e's.