Rerun Episode: Do You Need a Website for Your Podcast? – PCI
As podcasting becomes more competitive, a dedicated website isn’t just a nice-to-have — it’s a vital tool. In today’s episode of Podcast Insider, Mike Dell and Todd Cochrane revisit why having a podcast website can help you grow your audience, strengthen your brand, and create monetization opportunities.
In 2024 and beyond, a well-designed, functional website can set your show apart — but we’ll also cover reasons why you might not want one, depending on your goals and bandwidth.
Today’s Hosts: Mike Dell and Todd Cochrane
✅ Reasons to Have a Podcast Website
Your Show’s Central Hub – Your Moonbase Alpha
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It’s the best place to send your listeners.
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If your show disappears from podcast apps, fans still know where to find you.
SEO (Search Engine Optimization)
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Helps your show get discovered when people search for your topics or guests.
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Lets you create more detailed, searchable show notes.
Branding
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Total control over the look, feel, and voice of your brand.
Audience Engagement
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Include a forum, contact form, or email signup to build community and keep in touch.
Monetization
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Promote sponsors, sell merch or services, and even run ads like AdSense.
Bonus Content & Resources
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Add blogs, video content, transcripts, and links to additional resources.
Web Analytics
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Use tools like Google Analytics to understand your audience’s behavior.
A Place for Everything
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Podcast players
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Episode archive or playlist
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Contact info
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Announcements
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Merch store
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Ads and sponsor details
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Your services and products
🤔 Why You Might Not Want a Podcast Website
Time Constraints
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Keeping a website updated does take effort.
Technical Skills
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Not everyone is comfortable building a website — but it’s easier than you might think.
Cost
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Domain registration and web hosting come with a price.
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However, Blubrry includes a free podcast website with hosting.
Focus on Core Content
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If you’d rather focus purely on the audio, that’s okay too.
Keeping It Simple
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Sometimes simplicity is the best route.
Social Media Presence
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If most of your audience engagement already happens on social media, a separate website may not be necessary.
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com
Stay tuned for more episodes and visit our website for the latest updates and resources.
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Welcome to this episode of Podcast Insider. I'm
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Mike Dell, the VP of customer relations here
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at Blueberry.
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And I'm Todd Cochran, CEO and founder of
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Blueberry Podcasting. Today,
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we're gonna talk about something very close to
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my heart. It's about podcast websites and what
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you need to do in 2024.
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You're listening to Podcast Insider hosted by Mike
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Dell, Todd Cochran, and Mackenzie Bennett from the
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Blueberry team,
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bringing you weekly insights, advice, and insider tips
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and tricks to help you start, grow, and
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thrive through podcasting,
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all with the support of your team here
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at Blueberry Podcasting.
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Welcome. Let's dive in.
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You guys covered this on the new media
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show, so we figured this would be a
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good opportunity to, break it down a little
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bit.
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Yeah. You know, it's it's one of those
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situations
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where
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we're starting to learn
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a lot more about
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podcasters.
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And, for those of you listening, yes, we're
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talking to you.
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And it really depends on where you are
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in your journey and what type of,
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customer you are.
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So I'm just going to use a couple
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of scenarios here to talk initially
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about
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what we're seeing, and then we'll talk about
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the benefits and some other stuff.
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The
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those of you that are
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churches, business
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owners,
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essentially anyone that already has an established website,
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we see from the get go that that
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really 95%
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of you that have an established
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presence on the web already are and especially
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if you're on WordPress are immediately using PowerPress
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and or
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you're publishing back to your your website if
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it isn't WordPress
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through our dashboard. Basically, you're taking the embeds
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and and everything. You're just taking it back
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to your website. And,
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that is,
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again, about 95%
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of you that already have,
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our brand website, doctor, dentist, whatever it may
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be.
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So you already understand the value
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of having
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a dot com and building your brand. Whereas
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someone brand new
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that's coming in,
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many times they don't even care
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about a website whatsoever. They don't care about
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a landing page.
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All they care about is getting their show
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onto
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Spotify and Apple Podcasts and having that distribution.
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And when they're doing their show, they don't
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even mention a website. They don't say go
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over to,
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such and such.com
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or such
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to such and such,
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landing page.
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But
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as shows mature,
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then what we start finding is number one,
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they say, oh, yeah. I definitely need a
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landing page. I need to have a place
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to send people. And then number two
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is, yes. I need a landing page, but
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I want it to be my own website
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where I can sell merch and I can
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do have it, you know, collect
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the emails for a mailing list and so
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forth. So, really, this kinda transition happens in
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the season you are
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as a podcaster. So
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we know creating a website for podcast really
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offers several
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benefits
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and serves multiple purposes.
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And, of course, enhancing the podcast's reach and
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engagement and overall success
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is what a website is designed to do.
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And, of course, at Blueberry, our DNA is
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built upon building a brand on our own
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.coms, and we highly,
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highly recommend a website. Right.
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But, again, maybe you're not ready for it.
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Mike, go ahead. Yeah. Both both of us
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started out as bloggers
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and, you know, we were playing around on
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the web before podcasting even existed. And, you
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know, so that's kind of baked into
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how how we deal with this. But, you
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know, a lot of these new people that
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are new to podcasting,
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you know,
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social media is their moon base alpha, not
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their own website at first. And then, you
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know, later on as they, you know, get
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success and build an audience and all that,
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there is a reason to have
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a landing page for your show.
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And, you know, and it could be
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everything from,
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you know, just a simple landing page all
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the way up to, you know, a full
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blown website that does a whole lot of
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other things.
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But, yeah, there's a there's a ton of
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reasons to to have a website for your
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podcast.
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You know, and if you're at that stage
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where
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you're just promoting on social media and wanting
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people to subscribe
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or follow you depending on where you're sending
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them, whether it be Spotify, Apple, or one
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of the other 100 different places where podcasts
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are consumed,
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that's great. And the best part about being
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a podcaster is there's no rules. You do
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you. You you you build the way you
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wanna build.
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But I will go back and really say
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that there are some central themes
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about having your own website that you may
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not have thought of.
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SEO,
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branding,
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engagement with your audience, monetization,
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analytics being web analytics.
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Again, a place to put your podcast player,
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episode archives, show notes, contact info, announcements, merch
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store.
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And those are really some of the high
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level.
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And we can go into each of these
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a little bit
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on
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it's beneficial
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to have a website. Then on the opposite
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side, there are some reasons why you may
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not want a website. We'll talk about that.
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But let's talk about the pros first,
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on why. And, Mike, you you you said
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my favorite word, moon base alpha, and people
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are kinda like, what is moon base alpha?
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Well,
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you know, if we had a base on
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the moon,
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it would probably be called Moonbase Alpha. And,
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that's where people would live and their life
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would be,
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would revolve around it. Whereas my website is
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my Moonbase Alpha. It's where everything from my
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show originates
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and then is distributed and syndicated out into
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the podcast ecosphere,
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including all those pay places podcasts are consumed,
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Apple, Spotify, etcetera, etcetera.
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So, again, a central hub for your show.
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But for me, my number one piece has
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always been SEO. Can I win the SEO
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search game
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for not my just my show, but for
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the episode? Can I have my episode rank
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very very high? So SEO is another big
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piece
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of having your own website, and it's gonna
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become more important as more parties are now
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pulling data off the web. You traditionally think
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about Microsoft and, Google and those major search
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engines,
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But the large language models like Anthropic and,
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OpenAI are also pulling stuff off the web.
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So if you have rich show notes
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and rich descriptions,
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you then become the authority, not only for
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Google and for Microsoft, but also for
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Anthropic and for, you know, all these services
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out there that are building up history. So
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I think it's gonna be more important than
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ever
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for you to have a website with this
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rich rich metadata that, is being able to
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be put on websites. You know, the prime
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example,
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of using our our podcast AI assistant production
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tool and having rich, rich show notes compared
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to what we may have had a year
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ago. Mike, what's some of the other reasons,
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for having a podcast website? Yeah. One of
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the the great things is branding. You know,
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a lot of,
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companies and podcasters and organizations
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and all that have a specific, you know,
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color palette,
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all this stuff. And then it's it may
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seem
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a little vain to to worry about that,
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but, some sometimes,
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you know, having your brand be consistent throughout
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all of your, you know, social media and
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all that, but, you know, adding the website
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to it,
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definitely gives you complete control over your branding
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on that website.
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Another one is engagement.
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Having, you know, say, a forum or a
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contact form, an email list sign up, or
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and all this kind of stuff gives your
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listeners a place to interact with you. You
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know, they know, okay. I'm listening on Spotify,
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but there's no real way to contact you
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through Spotify. So they know if you tell
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them in the show, hey. Go to my
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blah blah blah.com and, you know, do this,
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do that. It it gives you a place
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to send them to,
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engage
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with you,
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which, you know, a lot of podcasters, you
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know, they think they're talking into the ether
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and, you know, getting engagement is a real
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motivator for a lot of podcasters.
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This is a a a really good way
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to do that. Of course, monetization,
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your own site gives you a place to
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promote your sponsors, sell merch,
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or your own consulting services if that's, you
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know, or maybe your dentist or a lawyer
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or whatever it may be.
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Of course,
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you can run AdSense ads as well if
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you wanna do that. Sure. You know, a
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lot of people you can a lot of
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people that make money in podcasting aren't making
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money for talking on the mic. They're making
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money with their service or their business or
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or whatever. So that's, you know, good good
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way to do that.
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One thing that I do is I add
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extra content. I have writers that put out
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blog posts, on a regular basis each month,
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and it just keeps kind of feeding that,
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that machine out there that is, sucking data
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in and and building,
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rich historical information on a website. Also, you
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can set up Google Linux or another web
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analytics system and get some more information about
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how your listeners and web visitors use your
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site. You know, one of the statistics I'm
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proud of on my personal site is the
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amount of time people stay once they come
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on the website.
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And, you know, if you're seeing people leave
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after three seconds, that's a bad thing. But
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if they're staying for two or three minutes,
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that's gold. That means they've kind of peeked
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around for a little bit, read a few
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articles, and and then left. And you get
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enough of those two or three minute hang
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ons. It makes for a big difference in
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in, basically, Google saying this site
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has authority and it drives you more traffic.
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Yeah. Of course Yeah. Nice thing,
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you know, a nice thing about, you know,
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doing the extra content and doing the web
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analytics
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is,
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you know, say you have an article that
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shows up that's not a podcast episode. You
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have an article that shows up in somebody's
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search. They come to your site. They read
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the article, and then they poke around a
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little bit, and they say, hey. There's a
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podcast here.
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So you get, you know, some podcast listeners
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that way and vice versa. Your podcaster, you
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know, listeners
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say, you know, hey. Let's go to the
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site and, check out, you know, what what
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the site's about. And then, hey. It's writing
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other articles that are of the same,
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you know,
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genre. And, you know, that is a a
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great way to kinda double up on, on
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your viewers and or listeners.
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And, again, some of the very basic stuff
305
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that doesn't need much explanation is you got
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your podcast player for your episode.
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You have an episode archives from previous episodes
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or a playlist player that can have as
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many episodes
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within a limit on your on a page,
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expanded show notes, your contact information,
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special announcements about stuff that's going on. I
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make an announcement. I'm going live and have
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that schedule up there through one of our
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widgets.
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You could have a merch store associated with
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it, of course, ads and so forth.
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But that kinda brings us to the next
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00:11:35,654 --> 00:11:36,715
topic. Why
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may you not want a website?
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And,
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there is a list of, you know, perfectly
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good reasons, and we know many of you
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don't have a website. Maybe you fall into
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some of these categories.
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But you know what? I think probably the
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biggest one on this list is, Mike.
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Yep. I know. Short short on time. We're
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scared of maintaining one.
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Yeah.
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You know, website
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maintenance
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can take some time, effort, or you have
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to hire somebody, and then the cost goes
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00:12:07,434 --> 00:12:08,254
up. So,
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00:12:08,714 --> 00:12:11,674
you know, you've got a way whether or
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not you want to get into that learning
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curve
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to maintain a website. Now, of course, here
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at Blueberry, we give you a WordPress site
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that we maintain for you, not the not
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the content,
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but the
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the structure of it and all that. So
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that that may save you some time, and
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it's free with hosting.
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So the cost isn't too bad. But, Yeah.
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We back it up. We have we maintain
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the plug ins. So a lot of that
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little administrative stuff that I do on my
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personal website
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is done automatically for you by having the,
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the one provided by the team here at
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Blueberry.
355
00:12:45,120 --> 00:12:47,620
Right. You know? And also, you know, technical
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skills. Again, you know, not everybody's cut out
357
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to build a website. You know? It's not
358
00:12:51,919 --> 00:12:54,259
so hard and, you know, a little learning,
359
00:12:54,879 --> 00:12:56,879
it's not hard to do, but, you know,
360
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not everyone wants to mess with that. You
361
00:12:59,440 --> 00:13:02,664
know? When we built PowerPress sites or now
362
00:13:02,664 --> 00:13:03,164
Blueberry
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00:13:03,704 --> 00:13:04,605
WordPress sites,
364
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the the goal of it was we wanna
365
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build a WordPress site for people who don't
366
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wanna mess with WordPress.
367
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So, you know, you put the content in
368
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and, you know, make it look pretty
369
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and call it good.
370
00:13:18,120 --> 00:13:20,700
But, and another thing that people,
371
00:13:21,320 --> 00:13:24,059
you know, balk at sometimes is the cost.
372
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You know, domains are still fairly cheap,
373
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but, you know, you have to pay for
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those. If you're not gonna be using some,
375
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you know, free or included website,
376
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you know, web hosting,
377
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that's, you know, another bill, you know, and
378
00:13:40,014 --> 00:13:43,475
that's similar in cost to, podcast hosting.
379
00:13:44,149 --> 00:13:46,490
So, you know, that that can be,
380
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you know, something that'll put people off. You
381
00:13:49,110 --> 00:13:51,830
know? And if you gotta hire someone, again,
382
00:13:51,830 --> 00:13:54,070
there's a a lot of cost involved with
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that.
384
00:13:55,430 --> 00:13:57,529
You know, I always giggle too because,
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you know, the cost of hosting here at
386
00:14:01,284 --> 00:14:02,904
Blueberry is very inexpensive
387
00:14:03,365 --> 00:14:05,605
as compared to all the add ons people
388
00:14:05,605 --> 00:14:06,105
need.
389
00:14:06,565 --> 00:14:09,365
You know? And, there's some popular sites out
390
00:14:09,365 --> 00:14:10,825
there that people are using
391
00:14:11,230 --> 00:14:13,809
to automatically build their website, which,
392
00:14:14,350 --> 00:14:16,590
you know, they're they cost twice or three
393
00:14:16,590 --> 00:14:19,169
times as much as our hosting plans,
394
00:14:19,629 --> 00:14:22,990
yet you are still considered a syndication site
395
00:14:22,990 --> 00:14:25,070
because it's being built with an RSS feed.
396
00:14:25,070 --> 00:14:27,535
It's not a true origin point for the
397
00:14:27,535 --> 00:14:28,035
content.
398
00:14:28,414 --> 00:14:30,335
So in it looks like you have a
399
00:14:30,335 --> 00:14:32,674
website, but you really have a syndicated
400
00:14:33,294 --> 00:14:34,995
a syndicated site. So,
401
00:14:35,855 --> 00:14:36,355
sometimes
402
00:14:36,815 --> 00:14:39,054
going with those real easy routes to create
403
00:14:39,054 --> 00:14:39,634
a website
404
00:14:40,080 --> 00:14:42,399
can have a negative impact on search results.
405
00:14:42,399 --> 00:14:42,899
But
406
00:14:43,519 --> 00:14:45,200
the best part here is if you want
407
00:14:45,200 --> 00:14:46,580
true origin of content,
408
00:14:47,279 --> 00:14:49,680
Blueberry will give you that and give you
409
00:14:49,680 --> 00:14:52,740
a website with the podcast hosting combined. And
410
00:14:52,960 --> 00:14:55,139
when you post on your.com,
411
00:14:55,904 --> 00:14:58,625
through the Blueberry website, you are the origin
412
00:14:58,625 --> 00:15:00,304
of the content, and you can take that
413
00:15:00,304 --> 00:15:02,544
with you and that authority with you if
414
00:15:02,544 --> 00:15:05,284
you ever leave Blueberry to another website. So
415
00:15:05,825 --> 00:15:07,125
I think that is something
416
00:15:07,504 --> 00:15:09,504
that is a main difference with us than
417
00:15:09,504 --> 00:15:10,565
some of these other
418
00:15:11,690 --> 00:15:14,250
platforms that do provide you, an easy to
419
00:15:14,250 --> 00:15:14,750
build
420
00:15:15,050 --> 00:15:16,410
site. But I don't think a lot of
421
00:15:16,410 --> 00:15:17,870
people think long term
422
00:15:18,330 --> 00:15:20,350
when it comes to Google, and
423
00:15:20,889 --> 00:15:22,889
I think we do and we understand the
424
00:15:22,889 --> 00:15:23,389
implications,
425
00:15:25,014 --> 00:15:27,254
of the difference between being a point of
426
00:15:27,254 --> 00:15:28,875
origin for content and
427
00:15:29,254 --> 00:15:31,894
a syndication. So but, you know, at the
428
00:15:31,894 --> 00:15:33,495
same time, if you wanna have just a
429
00:15:33,495 --> 00:15:35,735
landing page on Blueberry, that's fine. We do
430
00:15:35,735 --> 00:15:37,115
provide that for you.
431
00:15:37,789 --> 00:15:39,070
Yeah. We'll let you know we have the,
432
00:15:39,470 --> 00:15:42,509
regular directory listing here at Blueberry. We also
433
00:15:42,509 --> 00:15:45,169
have a thing called quick links, which is
434
00:15:45,309 --> 00:15:47,409
can be a kind of a landing page.
435
00:15:48,110 --> 00:15:48,429
So,
436
00:15:48,990 --> 00:15:50,909
in fact, let listen to the last episode.
437
00:15:50,909 --> 00:15:52,370
They talk all about the
438
00:15:52,924 --> 00:15:55,345
the, quick links landing page.
439
00:15:55,804 --> 00:15:58,284
But probably another reason people don't set up
440
00:15:58,284 --> 00:16:00,125
a website, they just wanna do the show
441
00:16:00,125 --> 00:16:02,284
and not mess with the rest and keep
442
00:16:02,284 --> 00:16:04,144
it simple. And here's the best part.
443
00:16:05,019 --> 00:16:06,379
You you do you do the way you
444
00:16:06,379 --> 00:16:08,059
wanna do it. We we provide you all
445
00:16:08,059 --> 00:16:11,100
options here at Blueberry, and we're not about
446
00:16:11,100 --> 00:16:12,399
locking you into
447
00:16:12,860 --> 00:16:15,200
a specific way. We can we can suggest
448
00:16:15,259 --> 00:16:18,139
and, you know, prod and and, you know,
449
00:16:18,139 --> 00:16:19,980
try to get you guys to to think
450
00:16:19,980 --> 00:16:22,195
like we do, but, you know, you're maybe
451
00:16:22,195 --> 00:16:25,175
not ready for that. And, that's that's okay.
452
00:16:25,955 --> 00:16:28,434
Keep it simple. Keep on podcasting. Do what
453
00:16:28,434 --> 00:16:30,274
you love to do about creating content. I
454
00:16:30,274 --> 00:16:32,054
think that's the most important part
455
00:16:32,434 --> 00:16:33,254
in the end.
456
00:16:33,559 --> 00:16:34,459
And, of course,
457
00:16:34,919 --> 00:16:36,839
again, some of you live on social media,
458
00:16:36,839 --> 00:16:38,919
and that's where you build your audiences. That's
459
00:16:38,919 --> 00:16:40,679
fine. That's you know, I think if your
460
00:16:40,679 --> 00:16:42,220
listeners interact with you,
461
00:16:42,679 --> 00:16:45,079
that's awesome too. And the interaction, I think,
462
00:16:45,079 --> 00:16:47,419
is, you know, a big part of
463
00:16:47,804 --> 00:16:51,245
the motivation to stay podcasting. So, we don't
464
00:16:51,245 --> 00:16:53,105
pooh pooh that at all.
465
00:16:53,565 --> 00:16:55,884
No. You know? And, again, as Todd said
466
00:16:55,884 --> 00:16:58,945
before, you know, there's no rules in podcasting.
467
00:16:59,085 --> 00:17:01,105
There's a few standards to make everything
468
00:17:01,644 --> 00:17:02,705
distribute right.
469
00:17:03,049 --> 00:17:04,730
But, you know, here at Blueberry, we give
470
00:17:04,730 --> 00:17:07,210
you all the choices and, you pick what
471
00:17:07,210 --> 00:17:09,529
you want and you can always graduate to
472
00:17:09,529 --> 00:17:10,349
something else.
473
00:17:11,690 --> 00:17:13,549
That's that's the beauty of it.
474
00:17:13,849 --> 00:17:15,549
No no rules. Do you?
475
00:17:16,115 --> 00:17:17,795
I do. I like to say we have
476
00:17:17,795 --> 00:17:20,455
the best in class options for everyone.
477
00:17:21,075 --> 00:17:23,575
So the for the options that we give
478
00:17:23,634 --> 00:17:25,654
and basically having a landing page
479
00:17:25,955 --> 00:17:28,355
or having your own .com with Blueberry or
480
00:17:28,355 --> 00:17:30,035
going out on your own and having your
481
00:17:30,035 --> 00:17:31,255
own WordPress website,
482
00:17:32,650 --> 00:17:34,330
we give you the best of class. So
483
00:17:34,330 --> 00:17:36,089
those even though you may only have a
484
00:17:36,089 --> 00:17:39,630
landing page, it still is it's very, very
485
00:17:40,009 --> 00:17:43,369
powerful, giving you the data to grow your
486
00:17:43,369 --> 00:17:44,430
show and be found,
487
00:17:45,204 --> 00:17:46,424
all the way through again,
488
00:17:46,884 --> 00:17:48,105
going to the complete,
489
00:17:49,365 --> 00:17:51,865
side of having your website and using PowerPress
490
00:17:51,924 --> 00:17:54,164
stand alone. And tens of thousands of you
491
00:17:54,164 --> 00:17:55,204
do. And,
492
00:17:55,605 --> 00:17:58,164
that's why we built the platform the way
493
00:17:58,164 --> 00:17:58,744
it is.
494
00:17:59,480 --> 00:18:01,240
I guess, unless you get anything else, Mike,
495
00:18:01,240 --> 00:18:03,259
I think we'll thank everyone for listening.
496
00:18:04,279 --> 00:18:06,680
We'll do a little housekeeping here. We're gonna
497
00:18:06,680 --> 00:18:07,400
be at,
498
00:18:07,720 --> 00:18:08,859
podcast movement,
499
00:18:09,960 --> 00:18:12,140
probably while you're listening to this.
500
00:18:12,600 --> 00:18:14,325
But if you happen to be in the
501
00:18:14,325 --> 00:18:16,585
DC area, come check it out.
502
00:18:16,884 --> 00:18:19,684
Also, next week, we're going to we're gonna
503
00:18:19,684 --> 00:18:20,744
attempt to record
504
00:18:21,444 --> 00:18:21,944
show,
505
00:18:22,724 --> 00:18:26,404
at at the, podcast movement. So, anyway, thanks
506
00:18:26,404 --> 00:18:29,190
for listening. Check back next week, and we'll
507
00:18:29,190 --> 00:18:30,089
catch you later.
508
00:18:30,950 --> 00:18:33,349
Thanks for joining us. Come back next week.
509
00:18:33,349 --> 00:18:36,869
And in the meantime, head to podcastinsider.com
510
00:18:36,869 --> 00:18:37,849
for more information.
511
00:18:38,390 --> 00:18:41,049
To subscribe, share, and read our show notes,
512
00:18:41,255 --> 00:18:43,414
check out the latest suite of services, and
513
00:18:43,414 --> 00:18:44,315
learn how Blueberry
514
00:18:44,775 --> 00:18:48,795
can help you leverage your podcast, visit blueberry.com.
515
00:18:49,015 --> 00:18:52,375
That's Blueberry without the ease because it can't
516
00:18:52,375 --> 00:18:53,434
afford the ease.
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