(Re-run) Experimenting With Your Show Format Without Losing Listeners – PCI 479

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Welcome back to Podcast Insider. I'm Mike Dell,

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the cohost

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and the VP of operations here at Blueberry.

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And we're going to be taking the month

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of April off from producing new shows

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while we revamp our format

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a tad bit.

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So look for that,

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sometime in May.

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But until then, enjoy this rerun about

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just such a thing,

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experimenting with the format of your show.

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Welcome to Podcast Insider. I'm Mike Dell, vice

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president of customer relations at Blueberry.

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And I'm Dave Clements, technical support and social

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media specialist here at Blueberry.

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Today,

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we're gonna be talking about how to experiment

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with your show format without freaking out your

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audience or yourself.

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You're listening to Podcast Insider, a weekly podcast

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bringing insights, advice, and insider tips and tricks

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to help you start, grow, and thrive through

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podcasting with the support of your team here

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at Blueberry Podcasting. Welcome. Let's dive in.

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Yeah. Freaking out the audience is a thing.

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Oh, yeah.

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People you know, now I

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being the king of pod fate, I've tried

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every format and

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all that, and, you know, none of them

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really stuck. So my, you know, my format

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changes a lot on my main show.

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But on my little daily show,

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it's almost

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the same every time.

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And, you know, it's it's always good to

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to mix it up once in a while,

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you know, as long as

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I

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I deal with that a lot too. I've

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been doing this for I think this is

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officially my

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thirteenth year, fourteenth. I don't remember now.

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But I know

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all the different shows that I've I've done.

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I have changed the format

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largely because

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I get bored.

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I'll do it like that for a couple

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years, and I'm like, nah. I gotta switch

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it up.

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Is that kind of the case with you,

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or is it just

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the show died, you brought it back,

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it died, you brought it back? No. And

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that's why it's Yeah. With me, it's,

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kind of I do a show. I do

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an episode, and it's a serious episode. And

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then, you know, the next one, well, I

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got a different topic. It's not so serious,

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and I just change it up. I mean

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but my audience sort of expects that. They

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never they never know what they're gonna get

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when they hit play.

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And but, you know, like,

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Todd was always saying about Geek News Central

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as he would just do one little thing,

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you know, like,

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he used to do a cold open,

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and then he'd play a theme song, and

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then he would go into, you know, his

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personal stuff, and then he would get into

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the meat of the episode.

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And and what he would do is he'd

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sometimes he'd play the theme first for a

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while

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and then do the cold open and

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or not cold open, just open.

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And, you know, just little tweaks like that.

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He's, you know, changed up the theme song

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and, you know, just that kind of thing.

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And, you know, as long as it's not

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too abrupt and too ridiculous,

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it's not bad. You know?

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And, you know, it there are some people

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out there that, you know, listeners that will

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be offended that, well, you're not doing this

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anymore. Why? You know?

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Yeah.

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Yeah. Yeah.

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I think that that's always

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that's always what I've

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done is little changes.

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You know, my first

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and what I would call my flagship show,

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it was a pop culture podcast,

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and

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I started out where it was just me.

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It was just me behind the microphone,

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and I'd talk about a comic book or

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a movie or something like that. And then

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at some point,

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I made friends

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with a guy who liked all the same

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stuff I did, and I was like, well,

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come in as a co host.

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And that was a huge change,

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but

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people really responded to it well. Because, apparently,

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I work better in a multi person,

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you know, format

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rather than a solo format. So people have

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always been really happy that it's always me

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and somebody else

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just

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to have that dialogue and and to bounce

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ideas and opinions off each other.

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But I've changed music and

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all kinds of stuff. But, you know, doing

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this for as long as we have, we've

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had a lot of time to experiment.

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Oh, yeah. It's,

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you know, it's it's fun. It keeps you

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excited, you know, when you're changing things up.

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And

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but, you know, you also kinda gotta keep

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it sort of the same at the same

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time. And I know that's weird, but, you

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know, adding a cohost

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to what was formerly a a

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solo show

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can add excitement for you, can,

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you know, help the audience get to know

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somebody else

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and all that. We've switched this, this show's

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format up a couple of times in its,

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history.

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And, you know, but we've done really big,

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abrupt changes. Probably not the best way to

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do it, but, hey. We still got you

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listening or whoever is listening. That's good. Right.

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But, you know, we've we've you know, we

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used to cover, you know, current events and

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all that. And, you know, there's enough other

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shows out there doing that, so we decided

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to focus more on helping you,

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you know, with podcasting stuff. That's what a

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podcast

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about podcasting is supposed to do.

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But, you know, we've done minor tweaks to

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our format. You know, you'll notice that we

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don't have as bit much theme music as

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we once did.

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You know, used to do a cold open.

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Sometimes we do. Sometimes we don't. It all

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depends on what Kate's doing,

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our editor, and we leave it up to

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her. She knows what she's doing.

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And,

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you know, we're just talent. Well, that's in

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big air quotes. But,

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anyway,

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but, you know, it's,

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it's a lot of it's a lot of

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fun, you know, changing things up. You know,

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test stuff. Ask your audience about it too.

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Hey. You noticed we started the show a

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little different today. What do you think?

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And, you know, I might get some people

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talking to you.

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Yeah. That was always the big thing that

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I ran into,

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in those earlier days where I was still

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trying to figure it out.

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And, you know, sometimes I would prefer one

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format over another. And so that would end

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up being my call to action at the

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end of an episode, which was, hey. Do

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you like, you know, this segment that I

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added? Do you wish this old segment I

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took out was still here?

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And that would actually prompt feedback,

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because if I didn't hear anything, well, I'm

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just gonna keep doing it until I'm bored

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with it. Mhmm. And I think it's a

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really good way to start to build that

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community.

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And that's a that's a thing that podcasters,

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talk about a lot is, well, how do

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I build a community?

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I'll play around with your show a little

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bit. That's what made my show

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bigger for me.

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And,

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you know, I always got good feedback. Sometimes

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I listened to it, sometimes I didn't.

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But

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I think the the biggest recommendation I could

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give is

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start

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small Yeah. With, you know, what I would

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consider tweaks,

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and then

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experiment

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would be your next step, like, move some

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things around. And then if you have overhauls,

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like adding a co host

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or

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removing a cohost or whatever,

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those

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those big things, like, save those till last

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once you have feedback from your audience.

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Yeah. And, you know, it's getting feedback. It

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it's amazing what one email

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can do to,

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you know, a person that's,

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you know, us doing a solo show and

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they're not getting much feedback.

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You know? Tweak it a little bit and,

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you know, invite the feedback. That's the that's

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the thing. You know? The listeners will tell

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you if you're doing something really wrong,

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most of the time, either that or they

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just disappear. So if you see your stats

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crash, well, you know, well, that ain't working.

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Right. You know? But, you know, it's it

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it's your show. Do what you like,

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and, you know, keep it exciting for you.

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Keep it exciting for the audience.

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Again, you know, I'm not a very good,

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very good example with my personal show because,

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you know, one time, it's gonna be

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one completely different thing than the the next

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episode. And

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that keeps it interesting for me. And, you

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know, so far, most of my audience kinda

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sticks with me, but I do get some

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feedback from time to time. And it's just

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amazing what, you know, just that one listener

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that says, hey. What about this? Or, you

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know, why don't you try that? You know,

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I had one,

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email me. Hey. I I haven't heard you

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talk about this particular subject before, and that's

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a good idea. So I made an episode

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about it.

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Yeah. You know, things

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like that. But, you know, don't,

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you know, don't just go through and just

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change it completely. You know? I'm doing a

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show about dogs, and then next week, you

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come back and do a show about cats.

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Well, no. You know, stay in your genre

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if you've got if you've picked a genre.

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You know?

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But,

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you know, you can vary that. Even the

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subject matter change can,

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can can be a a tweak that you

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do. You know? Maybe instead of,

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you know, diving deep every episode, do an

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episode where you're just kinda doing tips and

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tricks or you're answering feedback that you've got.

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I listened to an aviation show that started

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out as a

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solo, and he did probably a 100 episodes

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as a solo. Then he brought on a

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guest that was one of his listeners that

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was always sending in feedback,

271
00:09:46,274 --> 00:09:48,035
and he brought them on as a cohost.

272
00:09:48,035 --> 00:09:50,399
And now he has a rotating cast of

273
00:09:50,480 --> 00:09:52,879
five or six cohosts, and you never know

274
00:09:52,879 --> 00:09:55,059
who you're gonna get in that show, but

275
00:09:55,519 --> 00:09:56,500
it really

276
00:09:57,200 --> 00:09:59,720
helped him, you know, get, you know, first

277
00:09:59,720 --> 00:10:01,059
to know other people,

278
00:10:01,680 --> 00:10:02,660
know his community,

279
00:10:03,040 --> 00:10:05,040
and it's really, you know, a pretty big

280
00:10:05,040 --> 00:10:07,514
deal now. You know, they've actually had

281
00:10:07,975 --> 00:10:10,634
meetups in London or in Atlanta

282
00:10:11,014 --> 00:10:14,054
or wherever of, you know, the community for

283
00:10:14,054 --> 00:10:16,215
the around that podcast where they, you know,

284
00:10:16,215 --> 00:10:18,215
maybe record you know, I think he did,

285
00:10:18,455 --> 00:10:21,014
episode 500, and he had a big party

286
00:10:21,014 --> 00:10:21,754
in Atlanta.

287
00:10:22,110 --> 00:10:23,870
And, you know, all of his cohosts flew

288
00:10:23,870 --> 00:10:25,330
in from all over the world

289
00:10:25,789 --> 00:10:27,549
and and, you know, plus he had a

290
00:10:27,549 --> 00:10:28,529
whole bunch of,

291
00:10:29,629 --> 00:10:31,730
you know, whole bunch of other listeners there.

292
00:10:32,190 --> 00:10:33,250
And, you know,

293
00:10:33,629 --> 00:10:35,570
he really, you know, did a community,

294
00:10:36,350 --> 00:10:37,409
around his show,

295
00:10:38,004 --> 00:10:40,084
and that was simply by changing up the

296
00:10:40,084 --> 00:10:40,584
format.

297
00:10:42,245 --> 00:10:43,384
That's really interesting.

298
00:10:43,684 --> 00:10:45,684
Yeah. And so and, you know, he's still

299
00:10:45,684 --> 00:10:48,985
at it. He's retired airline pilot now, and

300
00:10:49,204 --> 00:10:51,549
and, so he he he travels around, and

301
00:10:51,549 --> 00:10:53,710
they still talk about aviation, but he has,

302
00:10:53,710 --> 00:10:54,370
you know,

303
00:10:54,990 --> 00:10:56,850
I think there's, like, six rotating

304
00:10:57,470 --> 00:10:59,710
guest hosts. You know? Sometimes they have four

305
00:10:59,710 --> 00:11:01,409
of them on there at the same time.

306
00:11:01,629 --> 00:11:03,894
It's Yeah. But, you know, it's it's always

307
00:11:03,894 --> 00:11:06,294
a little different, but it's always kinda the

308
00:11:06,294 --> 00:11:06,794
same.

309
00:11:07,975 --> 00:11:08,714
So Yeah.

310
00:11:09,735 --> 00:11:11,914
Another thing you can think about doing is,

311
00:11:12,534 --> 00:11:13,595
looking at the length

312
00:11:13,975 --> 00:11:14,954
of your episodes.

313
00:11:16,454 --> 00:11:17,834
When I was doing

314
00:11:18,259 --> 00:11:19,320
the D and D podcast,

315
00:11:20,419 --> 00:11:21,720
a couple of years ago,

316
00:11:22,339 --> 00:11:24,279
it started out as

317
00:11:25,139 --> 00:11:26,360
they would do, like

318
00:11:26,820 --> 00:11:28,019
oh, jeez. I think we're

319
00:11:28,740 --> 00:11:30,039
they were looking at, like,

320
00:11:33,014 --> 00:11:35,575
two hour episodes Mhmm. Because they would record

321
00:11:35,575 --> 00:11:37,254
for, like, four, and they would cut them

322
00:11:37,254 --> 00:11:39,274
in half. So those were two hours long,

323
00:11:39,815 --> 00:11:40,315
and,

324
00:11:42,134 --> 00:11:42,875
that was

325
00:11:43,815 --> 00:11:46,394
that was not necessarily manageable for

326
00:11:46,950 --> 00:11:47,929
a lot of listeners.

327
00:11:48,470 --> 00:11:48,970
So

328
00:11:49,509 --> 00:11:50,970
after I got involved,

329
00:11:51,750 --> 00:11:53,750
I recommended, well, what if we do one

330
00:11:53,750 --> 00:11:54,570
hour episodes?

331
00:11:55,110 --> 00:11:57,290
Because, first of all, that makes more episodes

332
00:11:57,509 --> 00:11:58,970
for people to listen to.

333
00:12:00,125 --> 00:12:02,045
But, also, it makes it easier on your

334
00:12:02,045 --> 00:12:03,345
editor, and

335
00:12:03,884 --> 00:12:06,125
I think people would pay more attention with

336
00:12:06,125 --> 00:12:07,264
those shorter episodes.

337
00:12:07,644 --> 00:12:09,644
And when we changed to that format, it

338
00:12:09,644 --> 00:12:10,144
allowed

339
00:12:10,524 --> 00:12:12,065
that show to go from

340
00:12:12,399 --> 00:12:13,220
once a month

341
00:12:13,519 --> 00:12:14,019
to

342
00:12:14,480 --> 00:12:16,879
once a week. And I think,

343
00:12:18,480 --> 00:12:21,120
before that kind of took a hiatus, they

344
00:12:21,120 --> 00:12:24,000
were doing, like, once every other week just

345
00:12:24,000 --> 00:12:25,754
for editing purposes. But,

346
00:12:26,315 --> 00:12:28,815
you could consider, like, shortening your episodes,

347
00:12:30,235 --> 00:12:32,235
you know, so that it you could stagger

348
00:12:32,235 --> 00:12:34,075
them out a little bit or, you know,

349
00:12:34,075 --> 00:12:36,095
maybe you're just cutting off fluff

350
00:12:36,554 --> 00:12:39,134
that people don't really wanna listen to.

351
00:12:39,669 --> 00:12:41,210
That's just an idea.

352
00:12:41,669 --> 00:12:42,470
Yeah. That's,

353
00:12:43,190 --> 00:12:44,950
you know, again and, you know, I mentioned

354
00:12:44,950 --> 00:12:47,509
before, you can alternate between, you know, the

355
00:12:47,509 --> 00:12:50,629
really deep episodes and, you know, some quick

356
00:12:50,629 --> 00:12:52,570
episodes. So, you know, even

357
00:12:53,174 --> 00:12:55,735
within the list of episodes, you could have

358
00:12:55,735 --> 00:12:57,414
one that's an hour long and one that's

359
00:12:57,414 --> 00:12:58,554
ten minutes long,

360
00:12:58,934 --> 00:13:01,995
you know, and, you know, maybe alternate those

361
00:13:02,134 --> 00:13:04,554
or have, you know, special episodes.

362
00:13:05,174 --> 00:13:07,095
You know, there's a there's a way in

363
00:13:07,095 --> 00:13:07,595
most

364
00:13:08,539 --> 00:13:11,419
RSS creation tools to mark something as a

365
00:13:11,419 --> 00:13:13,740
bonus episode. So if you feel like doing

366
00:13:13,740 --> 00:13:15,819
something completely different, throw one of those in

367
00:13:15,819 --> 00:13:16,319
there.

368
00:13:16,779 --> 00:13:19,919
You know? Yeah. Always fun. You know? No.

369
00:13:20,620 --> 00:13:21,259
You know, I

370
00:13:22,074 --> 00:13:24,074
my my first show, that went from me

371
00:13:24,074 --> 00:13:26,074
to a single co host to there were

372
00:13:26,074 --> 00:13:28,574
a total of four of us, sometimes five.

373
00:13:29,115 --> 00:13:31,995
And I remember a piece of feedback that

374
00:13:31,995 --> 00:13:34,394
really helped me was we I would just,

375
00:13:34,394 --> 00:13:36,889
like, start the recording and leave a lot

376
00:13:36,889 --> 00:13:38,190
of, like, the super casual

377
00:13:38,730 --> 00:13:41,370
conversations on at the beginning. And I would

378
00:13:41,370 --> 00:13:43,529
get feedback where people are just, like, I

379
00:13:44,090 --> 00:13:46,170
I'm glad you guys are having fun, but

380
00:13:46,170 --> 00:13:47,710
I don't like the fact that

381
00:13:48,195 --> 00:13:50,274
all of the guys are surprised that they're

382
00:13:50,274 --> 00:13:53,235
being recorded. And, like, that makes me feel

383
00:13:53,235 --> 00:13:55,555
weird. And I was like, oh, okay. Well,

384
00:13:55,555 --> 00:13:57,415
I guess we'll just cut that out. And

385
00:13:57,875 --> 00:14:00,134
that actually helped. I saw downloads

386
00:14:00,915 --> 00:14:02,580
go up, believe it or not.

387
00:14:03,059 --> 00:14:05,139
And people just responded much better because they're,

388
00:14:05,139 --> 00:14:07,139
like, instead of you guys goofing off, you're

389
00:14:07,139 --> 00:14:10,100
actually, like, getting into the movie review that

390
00:14:10,100 --> 00:14:11,240
you're doing or

391
00:14:11,540 --> 00:14:13,299
or whatever it was that we were talking

392
00:14:13,299 --> 00:14:14,120
about. So

393
00:14:14,580 --> 00:14:16,980
that was that was, again, going back to

394
00:14:16,980 --> 00:14:17,639
that feedback,

395
00:14:18,975 --> 00:14:20,815
that my audience was like, no. You've got

396
00:14:20,815 --> 00:14:22,654
to cut this part out because it's not

397
00:14:22,654 --> 00:14:24,575
enjoyable to listen to. Put it at the

398
00:14:24,575 --> 00:14:26,575
end or something. You know? You could always

399
00:14:26,575 --> 00:14:28,254
do that, and they can they can bail

400
00:14:28,254 --> 00:14:30,434
after the the good stuff, I guess.

401
00:14:31,615 --> 00:14:33,000
Yeah. You know, a

402
00:14:33,940 --> 00:14:36,100
lot of lot of podcasters, you know, back

403
00:14:36,100 --> 00:14:38,120
in the day okay. I'm an old guy.

404
00:14:38,740 --> 00:14:41,220
Would, you know, have all the fluff at

405
00:14:41,220 --> 00:14:44,039
the beginning and then get into their topic.

406
00:14:44,259 --> 00:14:44,759
And

407
00:14:46,315 --> 00:14:48,634
as it went on, they would kinda get

408
00:14:48,634 --> 00:14:50,315
rid of the fluff or put the fluff

409
00:14:50,315 --> 00:14:53,115
at the end or or maybe just not

410
00:14:53,115 --> 00:14:53,774
do it.

411
00:14:54,875 --> 00:14:57,115
Again, it's all about your audience. Some some

412
00:14:57,115 --> 00:14:59,320
of your audience really don't care what the

413
00:14:59,320 --> 00:15:01,420
subject are. They just wanna listen to you.

414
00:15:01,879 --> 00:15:03,320
Believe it or not, there's a lot of

415
00:15:03,320 --> 00:15:05,000
that going around. I mean, I listen to

416
00:15:05,000 --> 00:15:06,840
a show that I really could care less

417
00:15:06,840 --> 00:15:08,679
about the subject matter. I just like the

418
00:15:08,679 --> 00:15:09,179
person.

419
00:15:09,879 --> 00:15:11,320
You know? That's cool. I might be a

420
00:15:11,320 --> 00:15:12,779
little weird about that, but,

421
00:15:13,240 --> 00:15:13,875
you know,

422
00:15:14,674 --> 00:15:16,754
it's it's just, you know, not not something

423
00:15:16,754 --> 00:15:20,294
I'm super interested in, but there that person's

424
00:15:20,355 --> 00:15:20,855
personality

425
00:15:21,235 --> 00:15:23,634
and take on the subject, it is somewhat

426
00:15:23,634 --> 00:15:24,134
interesting.

427
00:15:24,674 --> 00:15:26,399
And, you know, it's it's something I can

428
00:15:26,399 --> 00:15:28,399
listen to while mowing the lawn or something.

429
00:15:28,399 --> 00:15:29,839
You know? It's not not that I have

430
00:15:29,839 --> 00:15:32,079
to pay super attention to the actual subject

431
00:15:32,079 --> 00:15:32,579
matter.

432
00:15:33,839 --> 00:15:36,639
But, you know, that and you're gonna find

433
00:15:36,639 --> 00:15:39,200
all kinds of audience members. Preferences are, you

434
00:15:39,200 --> 00:15:40,259
know, gonna vary.

435
00:15:40,605 --> 00:15:42,924
You you do something, somebody's gonna get mad

436
00:15:42,924 --> 00:15:45,184
about it or somebody's gonna really love it,

437
00:15:45,245 --> 00:15:46,945
and it could be the same thing.

438
00:15:47,725 --> 00:15:48,384
You know?

439
00:15:49,084 --> 00:15:51,904
So don't don't don't be afraid to experiment

440
00:15:51,964 --> 00:15:52,784
a little bit.

441
00:15:53,820 --> 00:15:56,220
Mhmm. Again, you know, it's it's your show.

442
00:15:56,220 --> 00:15:57,680
Do what you want. And,

443
00:15:58,460 --> 00:15:59,120
you know,

444
00:15:59,500 --> 00:16:01,440
now for shows that are more

445
00:16:02,300 --> 00:16:05,019
subject oriented where, you know, you've got a

446
00:16:05,019 --> 00:16:07,120
definite niche and you're definitely

447
00:16:07,644 --> 00:16:08,924
talking about this every time,

448
00:16:10,524 --> 00:16:12,924
you know, then maybe, you know, tighten it

449
00:16:12,924 --> 00:16:13,904
up a little bit.

450
00:16:14,684 --> 00:16:16,924
But, again, like like this show, we, you

451
00:16:16,924 --> 00:16:18,784
know, we do a little fluff in here

452
00:16:18,845 --> 00:16:22,299
sometimes, and sometimes we don't, and we've changed

453
00:16:22,299 --> 00:16:24,059
up formats and all that. I don't think

454
00:16:24,059 --> 00:16:26,240
we're gonna do any major changes this year.

455
00:16:26,779 --> 00:16:29,440
We had talked about it, but I think

456
00:16:29,659 --> 00:16:31,419
I think we're gonna stay about what we're

457
00:16:31,419 --> 00:16:34,459
doing now and, rotate between Mackenzie and Dave

458
00:16:34,459 --> 00:16:35,120
and I.

459
00:16:35,534 --> 00:16:37,634
And sometimes we're gonna have all three,

460
00:16:38,495 --> 00:16:39,794
but, nothing,

461
00:16:40,174 --> 00:16:42,034
you know, nothing jarring, I hope.

462
00:16:42,815 --> 00:16:44,674
Might change might change the artwork.

463
00:16:46,334 --> 00:16:48,495
Yeah. Sometimes that's jarring enough. I mean, that

464
00:16:48,495 --> 00:16:49,954
is something you can talk about.

465
00:16:51,120 --> 00:16:54,340
You know, I, over the years, have changed

466
00:16:54,399 --> 00:16:56,559
artwork because I get sick of looking at

467
00:16:56,559 --> 00:16:59,200
it. Yeah. This was of course, when I

468
00:16:59,200 --> 00:17:02,580
was doing it, that that was before episode

469
00:17:02,639 --> 00:17:04,740
artwork was a thing. Yeah. So

470
00:17:05,244 --> 00:17:07,644
I would change out, like, maybe a couple

471
00:17:07,644 --> 00:17:09,964
times a year, and then I would get

472
00:17:09,964 --> 00:17:11,024
feedback. Oh,

473
00:17:11,404 --> 00:17:13,244
I like the blue artwork, and you have

474
00:17:13,244 --> 00:17:15,505
red now, and that was, like, too much.

475
00:17:15,724 --> 00:17:17,884
Okay. So it's back to the blue. And

476
00:17:18,284 --> 00:17:18,784
Yeah.

477
00:17:19,319 --> 00:17:21,500
You know, those are those are changes that

478
00:17:22,039 --> 00:17:23,720
you may not think about. I we've been

479
00:17:23,720 --> 00:17:25,339
talking about format a lot,

480
00:17:25,640 --> 00:17:28,299
but you literally could go through and,

481
00:17:29,159 --> 00:17:30,839
you know, if you have episode numbers at

482
00:17:30,839 --> 00:17:32,779
the beginning or, like, in your titles,

483
00:17:33,154 --> 00:17:34,755
you could put those at the beginning. You

484
00:17:34,755 --> 00:17:36,034
could move them to the back. You can

485
00:17:36,034 --> 00:17:37,335
get rid of them altogether.

486
00:17:37,714 --> 00:17:39,894
I know that there are some people

487
00:17:40,434 --> 00:17:43,174
who just don't care about episode numbers.

488
00:17:43,714 --> 00:17:45,634
It used to be a sticking point for

489
00:17:45,634 --> 00:17:48,180
me because I wanted to know like, that

490
00:17:48,180 --> 00:17:48,680
was

491
00:17:50,140 --> 00:17:50,640
a,

492
00:17:52,420 --> 00:17:53,720
that was a point of

493
00:17:54,180 --> 00:17:56,900
measuring my own success. Oh, look at this.

494
00:17:56,900 --> 00:17:59,320
I finally hit episode 30.

495
00:17:59,700 --> 00:18:00,759
Yep. And,

496
00:18:01,285 --> 00:18:02,644
you know and it was cool, like, when

497
00:18:02,644 --> 00:18:05,365
episode 100 came around, and that was a

498
00:18:05,365 --> 00:18:08,085
nice fun episode to to record and be

499
00:18:08,085 --> 00:18:10,105
able to note that it was episode 100.

500
00:18:10,164 --> 00:18:12,664
But most people were like, I don't know.

501
00:18:13,045 --> 00:18:15,865
You talked about that Krampus Christmas movie.

502
00:18:16,910 --> 00:18:18,269
That's that's what it is. I don't know

503
00:18:18,269 --> 00:18:19,630
what number it is. So I ended up

504
00:18:19,630 --> 00:18:20,929
moving episode numbers

505
00:18:21,230 --> 00:18:21,970
out of

506
00:18:22,349 --> 00:18:24,289
my titles, and I never mentioned them

507
00:18:24,829 --> 00:18:27,150
in the actual episode itself. Yeah. I I

508
00:18:27,150 --> 00:18:28,750
do the same thing now. I used to

509
00:18:28,750 --> 00:18:29,390
put them in the,

510
00:18:30,065 --> 00:18:32,144
at the end of the title of the

511
00:18:32,144 --> 00:18:34,724
episode, and I've cut them out.

512
00:18:35,025 --> 00:18:37,845
I do put them in the file name

513
00:18:38,304 --> 00:18:39,744
for the m p three just so I

514
00:18:39,744 --> 00:18:40,804
can keep it straight.

515
00:18:41,105 --> 00:18:43,025
Yeah. But I, you know, I don't make

516
00:18:43,025 --> 00:18:44,704
a big deal about you know, unless it's

517
00:18:44,704 --> 00:18:47,769
a a you know, like, I I crossed

518
00:18:47,769 --> 00:18:48,589
400

519
00:18:48,730 --> 00:18:51,049
sometime last year, and I made a big

520
00:18:51,049 --> 00:18:52,029
deal out of that.

521
00:18:52,490 --> 00:18:55,049
But, otherwise, you know, I don't make a

522
00:18:55,049 --> 00:18:57,210
a deal about what episode number is. I

523
00:18:57,210 --> 00:18:59,464
always, you know, announce the date at the

524
00:18:59,464 --> 00:19:01,784
beginning because, who knows, somebody might be listening

525
00:19:01,784 --> 00:19:04,265
to this, you know, fifteen years from now.

526
00:19:04,265 --> 00:19:05,005
Who knows?

527
00:19:05,544 --> 00:19:06,524
So I, you know,

528
00:19:06,904 --> 00:19:08,744
I might, you know, throw the date in

529
00:19:08,744 --> 00:19:10,044
in the in the intro.

530
00:19:10,900 --> 00:19:12,660
But, you know, in something like what we're

531
00:19:12,660 --> 00:19:14,980
doing here, you know, somebody could listen to

532
00:19:14,980 --> 00:19:15,480
this

533
00:19:16,019 --> 00:19:18,519
five years from now, and it's still relevant.

534
00:19:18,660 --> 00:19:21,079
So the date really doesn't matter.

535
00:19:21,460 --> 00:19:23,319
You know, when we were talking about news

536
00:19:23,380 --> 00:19:24,759
and and topical

537
00:19:25,914 --> 00:19:26,974
things on this show,

538
00:19:27,275 --> 00:19:28,634
you know, we used to mention the date

539
00:19:28,634 --> 00:19:30,015
and the episode number,

540
00:19:30,394 --> 00:19:32,394
you know, just so people had a context

541
00:19:32,394 --> 00:19:34,315
if they did happen across it five years

542
00:19:34,315 --> 00:19:36,795
from now. Oh, this was back in 2025,

543
00:19:36,795 --> 00:19:37,934
you know, or whatever.

544
00:19:38,750 --> 00:19:40,750
And, you know, so, you know, experiment with

545
00:19:40,750 --> 00:19:42,690
that kind of thing too. Also,

546
00:19:43,070 --> 00:19:45,150
your show notes. You know, how robust do

547
00:19:45,150 --> 00:19:46,769
you want your show notes, and

548
00:19:47,390 --> 00:19:49,410
do people actually notice that?

549
00:19:50,269 --> 00:19:52,430
You know? We we do fairly robust show

550
00:19:52,430 --> 00:19:53,730
notes for this show,

551
00:19:55,154 --> 00:19:55,654
whereas

552
00:19:56,194 --> 00:19:58,294
on some of my other shows, I don't.

553
00:19:58,595 --> 00:20:00,755
You know? I do just enough to let

554
00:20:00,755 --> 00:20:03,015
you know what it's about, and that's it.

555
00:20:03,474 --> 00:20:05,954
And maybe throw relevant links or something in

556
00:20:05,954 --> 00:20:08,355
there, but I really don't, you know, do

557
00:20:08,355 --> 00:20:11,789
this extensive show notes anymore because I really

558
00:20:11,789 --> 00:20:13,549
don't believe a lot of people want or,

559
00:20:13,549 --> 00:20:16,029
you know, read them. Now with us, this

560
00:20:16,029 --> 00:20:18,430
goes on our company blog as well as,

561
00:20:18,430 --> 00:20:19,570
you know, this podcast.

562
00:20:20,269 --> 00:20:22,769
So people do come to that blog,

563
00:20:23,154 --> 00:20:24,994
podcastinsider.com,

564
00:20:24,994 --> 00:20:26,214
just in case you're wondering.

565
00:20:27,394 --> 00:20:29,875
And, they, you know, they do read these

566
00:20:29,875 --> 00:20:32,454
posts even if it is a podcast episode.

567
00:20:35,170 --> 00:20:37,430
Yeah. So that's something that you could experiment

568
00:20:37,490 --> 00:20:39,170
with is, you know, how how much show

569
00:20:39,170 --> 00:20:40,470
notes do you wanna do?

570
00:20:41,809 --> 00:20:43,029
Yeah. I mean

571
00:20:43,809 --> 00:20:46,529
yeah. Like, we we have customers that they

572
00:20:46,529 --> 00:20:48,289
love their show notes, and they want them

573
00:20:48,289 --> 00:20:51,044
formatted this specific way, and they want them

574
00:20:51,044 --> 00:20:52,804
to appear in a specific way. And that's

575
00:20:52,804 --> 00:20:54,724
cool. We do everything we can to make

576
00:20:54,724 --> 00:20:55,625
sure that they

577
00:20:56,164 --> 00:20:57,865
that they get what they want.

578
00:20:58,565 --> 00:20:59,784
But then you have

579
00:21:00,164 --> 00:21:02,644
some people like Mike, you know. It's like,

580
00:21:02,644 --> 00:21:05,460
here's two sentences. I talked about a Coney

581
00:21:05,460 --> 00:21:07,559
dog this week, and Yeah.

582
00:21:08,179 --> 00:21:10,339
That's all people care about. Okay. Cool.

583
00:21:10,900 --> 00:21:12,660
I just saw the little description in my

584
00:21:12,660 --> 00:21:15,720
podcast app, and I move on. So

585
00:21:16,019 --> 00:21:18,179
I I think, you know, you're gonna know

586
00:21:18,179 --> 00:21:20,785
if you messed your show up when people

587
00:21:20,785 --> 00:21:24,065
start contacting you and they're yelling at you

588
00:21:24,065 --> 00:21:25,525
or if you see your your,

589
00:21:26,224 --> 00:21:28,865
your numbers drop. Yeah. You know? Yeah. You

590
00:21:28,865 --> 00:21:31,105
know? And but the thing with the numbers

591
00:21:31,105 --> 00:21:32,085
are you know?

592
00:21:32,384 --> 00:21:34,484
And this is just a theory of mine.

593
00:21:35,059 --> 00:21:37,240
But if you have a bad episode,

594
00:21:38,099 --> 00:21:40,679
that bad episode probably is gonna get downloaded

595
00:21:41,299 --> 00:21:42,900
as many times as the good ones because

596
00:21:42,900 --> 00:21:44,440
they don't know what's in the episode

597
00:21:45,140 --> 00:21:48,119
until they download it and play it. But

598
00:21:48,825 --> 00:21:50,664
the next episode is the one you wanna

599
00:21:50,664 --> 00:21:52,744
look at. So if you get a serious

600
00:21:52,744 --> 00:21:54,984
drop in numbers, look at the episode prior

601
00:21:54,984 --> 00:21:55,804
to that one.

602
00:21:56,345 --> 00:21:58,825
That's Yeah. That's, you know, not not so

603
00:21:58,825 --> 00:21:59,865
much that one because

604
00:22:00,549 --> 00:22:01,750
you know and and if you get a

605
00:22:01,750 --> 00:22:04,390
big bump in an episode, what that could

606
00:22:04,390 --> 00:22:06,470
be is everybody's going, hey. Look at this,

607
00:22:06,470 --> 00:22:08,549
and sharing it with friends and stuff. So,

608
00:22:08,549 --> 00:22:10,150
you know, you look at the current episode

609
00:22:10,150 --> 00:22:11,430
if you get a bump. You look at

610
00:22:11,430 --> 00:22:13,609
the past episode if you get a drop.

611
00:22:14,345 --> 00:22:16,285
That's just my theory.

612
00:22:17,144 --> 00:22:19,224
Yeah. That's that's always a good thing. I

613
00:22:19,224 --> 00:22:20,904
know when people get in touch with you

614
00:22:20,904 --> 00:22:21,565
and I,

615
00:22:22,424 --> 00:22:24,445
we that's one of the first things that

616
00:22:24,585 --> 00:22:27,065
we'd we check on our side, but then

617
00:22:27,065 --> 00:22:29,299
we also have them look and go,

618
00:22:29,680 --> 00:22:31,600
well, you know, what what was your previous

619
00:22:31,600 --> 00:22:33,940
episode about in this date range?

620
00:22:34,240 --> 00:22:36,400
Can you think of anything that you might

621
00:22:36,400 --> 00:22:38,500
have changed or did you show up somewhere

622
00:22:38,880 --> 00:22:41,144
that would cause that to spike or dip?

623
00:22:41,464 --> 00:22:43,964
So, yeah, you just look at trends and

624
00:22:44,825 --> 00:22:47,305
you you eventually, you'll find your answer. It's

625
00:22:47,305 --> 00:22:48,045
not usually,

626
00:22:48,585 --> 00:22:50,845
oh, there's, you know, some

627
00:22:51,545 --> 00:22:54,205
random group of people from Mongolia that are

628
00:22:54,345 --> 00:22:56,424
listening to my episodes now, and that's why

629
00:22:56,424 --> 00:22:59,039
it spiked. Yeah. That that can happen, but

630
00:22:59,039 --> 00:23:00,099
it's pretty rare.

631
00:23:01,279 --> 00:23:02,079
You know, it's

632
00:23:02,640 --> 00:23:04,000
you know, we had one guy,

633
00:23:04,960 --> 00:23:07,140
not too long ago talking about stats.

634
00:23:08,000 --> 00:23:09,940
He says you know, he had, like,

635
00:23:10,454 --> 00:23:13,174
20 downloads per episode was you know, so

636
00:23:13,174 --> 00:23:15,595
he was just, you know, not not really

637
00:23:15,654 --> 00:23:16,714
getting a lot of

638
00:23:17,015 --> 00:23:18,394
plays, a lot of listens.

639
00:23:19,095 --> 00:23:21,275
And he was really curious why

640
00:23:21,815 --> 00:23:24,474
15 of the 20 were in New York.

641
00:23:25,960 --> 00:23:26,859
I don't know.

642
00:23:27,400 --> 00:23:29,019
It's just random happenstance,

643
00:23:29,400 --> 00:23:31,259
I guess, but, you know,

644
00:23:31,880 --> 00:23:34,059
you don't wanna watch it that closely.

645
00:23:35,960 --> 00:23:38,200
But you do wanna you know, if, say,

646
00:23:38,200 --> 00:23:39,900
your episode gets

647
00:23:40,454 --> 00:23:41,194
50%

648
00:23:41,255 --> 00:23:43,734
of what you normally get for an episode,

649
00:23:43,734 --> 00:23:45,015
look at what you did on the last

650
00:23:45,015 --> 00:23:47,575
one and see if you mighta ticked somebody

651
00:23:47,575 --> 00:23:48,315
off, or

652
00:23:48,694 --> 00:23:51,494
you you mighta done something stupid or you

653
00:23:51,494 --> 00:23:53,575
know, not stupid, but, you know, you you

654
00:23:53,575 --> 00:23:55,034
tried something that didn't work.

655
00:23:55,640 --> 00:23:57,240
I guess that's a better way of putting

656
00:23:57,240 --> 00:24:00,039
it. Yeah. Or, you know, the opposite. Maybe

657
00:24:00,039 --> 00:24:01,019
they did jump.

658
00:24:01,319 --> 00:24:01,980
You know?

659
00:24:03,079 --> 00:24:05,579
So that's that's where stats can come in

660
00:24:05,640 --> 00:24:07,500
and be be of interest.

661
00:24:09,424 --> 00:24:11,984
I think some other things that are maybe

662
00:24:11,984 --> 00:24:15,204
not blueberry centric, but, like, if you are

663
00:24:15,744 --> 00:24:17,365
sharing things on social

664
00:24:17,825 --> 00:24:19,984
Mhmm. You you can check your engagement there,

665
00:24:19,984 --> 00:24:22,224
like, your replies and your you know, if

666
00:24:22,224 --> 00:24:24,884
you're doing reviews on podcast

667
00:24:25,509 --> 00:24:27,210
directories and things like that.

668
00:24:28,390 --> 00:24:30,329
You know, just kinda see how that works.

669
00:24:30,470 --> 00:24:32,650
And those aren't always one to one.

670
00:24:33,269 --> 00:24:35,509
I think I can't even remember. There is

671
00:24:35,509 --> 00:24:37,990
a percentage of people that will interact with

672
00:24:37,990 --> 00:24:38,490
you,

673
00:24:39,704 --> 00:24:40,765
on social media.

674
00:24:41,464 --> 00:24:42,365
But yeah.

675
00:24:42,744 --> 00:24:44,585
Yeah. I get a lot of my my

676
00:24:44,585 --> 00:24:46,444
reactions from Facebook,

677
00:24:47,384 --> 00:24:48,285
weird weirdly.

678
00:24:49,944 --> 00:24:51,880
But, you know, then I can post the

679
00:24:51,880 --> 00:24:54,700
exact same thing on x and get nothing.

680
00:24:55,160 --> 00:24:57,180
And, you know, I don't use Instagram

681
00:24:57,559 --> 00:24:59,099
yet. Probably will.

682
00:24:59,559 --> 00:25:00,059
But,

683
00:25:00,599 --> 00:25:02,359
you know, it's one of those things. I

684
00:25:02,359 --> 00:25:04,119
can only do so much. I I don't

685
00:25:04,119 --> 00:25:06,434
wanna add yet another inbox to check. You

686
00:25:06,434 --> 00:25:06,934
know?

687
00:25:07,554 --> 00:25:08,054
Right.

688
00:25:08,434 --> 00:25:09,335
But Yeah.

689
00:25:09,714 --> 00:25:10,835
People know how to get a hold of

690
00:25:10,835 --> 00:25:11,894
me if they listen,

691
00:25:12,355 --> 00:25:14,914
so that's good. And, you know, and always

692
00:25:14,914 --> 00:25:16,434
mention that too. You know?

693
00:25:17,075 --> 00:25:18,674
You know, I'm gonna go back a little

694
00:25:18,674 --> 00:25:21,255
bit in our little show notes here, but,

695
00:25:21,380 --> 00:25:24,019
you know, always explain stuff to your audience.

696
00:25:24,019 --> 00:25:24,680
I mean,

697
00:25:25,220 --> 00:25:26,980
you know, there's no no harm in saying,

698
00:25:26,980 --> 00:25:28,980
hey. I'm change I changed this up. Did

699
00:25:28,980 --> 00:25:30,360
you notice? What do you think?

700
00:25:30,820 --> 00:25:32,519
You know, let them know what to expect

701
00:25:32,660 --> 00:25:33,880
rather than just

702
00:25:34,259 --> 00:25:35,640
shocking them with stuff.

703
00:25:36,224 --> 00:25:37,904
Or, hey. Next week, I got a new

704
00:25:37,904 --> 00:25:39,825
theme song I wanna try out on you.

705
00:25:39,825 --> 00:25:41,105
You know, and that might get them to

706
00:25:41,105 --> 00:25:42,244
come back to hear it.

707
00:25:43,184 --> 00:25:45,605
Just all kinds of stuff like that. But,

708
00:25:46,224 --> 00:25:46,964
yeah, it's

709
00:25:47,744 --> 00:25:49,105
but you you you you know, if you

710
00:25:49,105 --> 00:25:50,484
do something that that

711
00:25:50,990 --> 00:25:53,950
really causes a stir, either positive or negative,

712
00:25:53,950 --> 00:25:56,350
you will hear about it. Oh, yeah. And

713
00:25:56,350 --> 00:25:58,190
that's good. You know? You wanna hear about

714
00:25:58,190 --> 00:25:58,850
it. Though.

715
00:25:59,230 --> 00:26:00,850
Yeah. I don't I would also recommend,

716
00:26:02,590 --> 00:26:03,224
you know,

717
00:26:03,785 --> 00:26:04,684
stick with

718
00:26:05,144 --> 00:26:05,644
the

719
00:26:06,345 --> 00:26:09,065
feel of your show. Yeah. Don't you know,

720
00:26:09,065 --> 00:26:10,605
if you have a very professional

721
00:26:10,984 --> 00:26:11,484
show,

722
00:26:11,785 --> 00:26:13,164
don't do anything wacky.

723
00:26:13,785 --> 00:26:15,865
You know, if if you use music, don't

724
00:26:15,865 --> 00:26:18,730
change the music to some circus music or

725
00:26:18,730 --> 00:26:19,710
something like that.

726
00:26:20,569 --> 00:26:22,490
You know, kind of stay in your lane,

727
00:26:22,490 --> 00:26:22,990
but

728
00:26:23,289 --> 00:26:26,349
but play within those confines a little bit.

729
00:26:27,130 --> 00:26:28,349
You know, I've I've

730
00:26:28,730 --> 00:26:30,730
not seen too many shows do this, but

731
00:26:30,730 --> 00:26:32,329
I have seen a couple of shows. I've

732
00:26:32,329 --> 00:26:33,345
even done it myself

733
00:26:34,464 --> 00:26:35,924
where you go, well,

734
00:26:36,865 --> 00:26:39,345
my personality is, you know, I like I

735
00:26:39,345 --> 00:26:41,525
wanna have a little bit more fun. So

736
00:26:42,544 --> 00:26:44,384
then you end up making a change that

737
00:26:44,384 --> 00:26:46,804
just doesn't fit the feel of your show,

738
00:26:49,000 --> 00:26:52,299
and that's usually not good. But, yeah, just

739
00:26:52,359 --> 00:26:54,359
just a random thought I had there. You

740
00:26:54,359 --> 00:26:56,039
know, try and try and stay in your

741
00:26:56,039 --> 00:26:56,539
lane.

742
00:26:56,920 --> 00:26:57,980
Try not to be,

743
00:26:58,440 --> 00:27:00,619
you know, the podcast for all people.

744
00:27:01,515 --> 00:27:04,414
Yep. As they say, a podcast for everybody

745
00:27:04,475 --> 00:27:06,095
is a podcast for nobody.

746
00:27:07,355 --> 00:27:09,195
You know? You gotta niche down a little

747
00:27:09,195 --> 00:27:10,414
bit in most cases.

748
00:27:11,035 --> 00:27:12,809
You know? There are some

749
00:27:13,450 --> 00:27:15,390
celebrities out there that could probably,

750
00:27:15,930 --> 00:27:18,110
read the phone book and and do alright.

751
00:27:18,330 --> 00:27:19,289
So Probably.

752
00:27:19,690 --> 00:27:20,750
You never know.

753
00:27:21,370 --> 00:27:21,870
But,

754
00:27:22,490 --> 00:27:24,570
anyway, yeah, just, you know, here's kind of

755
00:27:24,570 --> 00:27:26,970
the takeaway. You know, experimenting with your format

756
00:27:26,970 --> 00:27:29,904
doesn't mean starting from scratch. It doesn't mean

757
00:27:29,904 --> 00:27:32,384
throwing everything away and starting over, or it

758
00:27:32,384 --> 00:27:34,304
might. You know? And if that's the case,

759
00:27:34,304 --> 00:27:35,284
start a new show.

760
00:27:35,984 --> 00:27:38,304
But Mhmm. Basically, you know, change one thing

761
00:27:38,304 --> 00:27:40,704
at a time. Make sure you're communicating with

762
00:27:40,704 --> 00:27:41,444
your audience,

763
00:27:41,825 --> 00:27:42,224
and,

764
00:27:42,704 --> 00:27:45,250
you know, check the data and the feedback.

765
00:27:49,069 --> 00:27:50,910
Anyway, you don't have to blow it up

766
00:27:50,910 --> 00:27:52,609
to make it better. Yeah.

767
00:27:52,990 --> 00:27:55,869
Think of, you know, tuning or tweaking and

768
00:27:55,869 --> 00:27:56,609
not rebuilding

769
00:27:56,990 --> 00:27:58,529
everything every week.

770
00:27:59,735 --> 00:28:02,134
Yeah. Your your listeners are gonna be a

771
00:28:02,134 --> 00:28:02,795
lot more

772
00:28:03,095 --> 00:28:03,595
adaptable

773
00:28:04,455 --> 00:28:06,934
to to the changes that you make than

774
00:28:06,934 --> 00:28:07,835
you might believe.

775
00:28:08,295 --> 00:28:08,795
So

776
00:28:09,174 --> 00:28:11,015
just make sure you bring them along, put

777
00:28:11,015 --> 00:28:13,494
them in the passenger seat with you, and,

778
00:28:14,740 --> 00:28:17,299
you know, they're gonna love watching your show

779
00:28:17,299 --> 00:28:18,519
grow and change,

780
00:28:19,460 --> 00:28:21,059
and stick around for the long haul. We

781
00:28:21,220 --> 00:28:23,140
I know we do. I love talking to

782
00:28:23,140 --> 00:28:24,279
customers that have,

783
00:28:24,819 --> 00:28:27,619
you know, been doing their podcast for eighteen

784
00:28:27,619 --> 00:28:28,865
years and

785
00:28:29,164 --> 00:28:30,384
and things like that.

786
00:28:30,845 --> 00:28:31,345
So,

787
00:28:33,325 --> 00:28:35,325
yeah, if you want any more advice from

788
00:28:35,325 --> 00:28:36,765
us, you know how to get in touch

789
00:28:36,765 --> 00:28:38,785
with us. You can go to blueberry.com

790
00:28:39,005 --> 00:28:41,664
and, podcastinsider.com

791
00:28:41,830 --> 00:28:42,490
in order

792
00:28:43,190 --> 00:28:44,809
to reach us, whether it's support

793
00:28:45,190 --> 00:28:48,470
or, you know, contact the show. Right. And,

794
00:28:48,470 --> 00:28:51,350
you know, of course, podcastinsider.com,

795
00:28:51,350 --> 00:28:53,670
you can read our extensive show notes. Thanks

796
00:28:53,670 --> 00:28:54,330
to Mackenzie.

797
00:28:55,875 --> 00:28:57,955
Thanks for joining us. Let's meet up next

798
00:28:57,955 --> 00:28:59,975
week. And in the meantime, for more information,

799
00:29:00,275 --> 00:29:02,914
to subscribe, share, or follow, check out the

800
00:29:02,914 --> 00:29:05,575
show notes at podcastinsider.com.

801
00:29:05,623 --> 00:29:07,543
To check out our latest suite of services

802
00:29:07,543 --> 00:29:09,383
and how Blueberry can help you leverage your

803
00:29:09,383 --> 00:29:11,223
podcast, visit blueberry.com.

804
00:29:11,223 --> 00:29:13,083
That's Blueberry without the e's.