Podcasting Endings and Beginnings – PCI 316
As with any industry, when one company decides to put an end to a podcast, another company is gearing up to start their own; always progressing in podcasting. Sirius and Spotify are making changes to their podcast output and we’re commentating on the latest podcast conferences. Join Mike and Todd to hear more about podcasting 2.0 namespace progress, hiring in podcasting and more.
Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.
NewsEndings and Beginnings
– SiriusXM is opening a new studio in Miami – Spotify cancels 10 original shows from Gimlet and Parcast
- Tips and advice from the Publisher Podcasting Summit
- Podcast Futures conference, coming up next week.
- Podcasting 2.0 namespace phase 6 is undergoing planning.
- New possible tags include
- podcast:txt
- podcast:hasGuests
- podcast:events
- podcast:state
- Improvements to the podcast: chapters tag
- New possible tags include
- The charges against Adnan Syed, from Serial, have officially been dropped by prosecutors
- Megyn Kelly the Q3 fastest growing conservative podcast. Read more here.
When in doubt, hire out. This is a privilege, but if your budget allows it and you’re currently stuck with a podcast task you loathe, hire someone to handle it for you.
Blubrry News- Blog post: Should You Start A Podcast in an Oversaturated Market? by Tara O’Brien. Read it here.
- Chau is leaving Blubrry
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Hey everyone,
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welcome to the October 13th,
2022 edition of the podcast
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Insider. And of course, Mike,
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thanks for holding the Ford up
while I've been out a few weeks.
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Yeah, no worries. Uh,
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Mackenzie did an admirable
job filling in for you, so.
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Well, awesome. Well, here we
are in PCI three 16 and, uh,
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00:00:32,100 --> 00:00:36,660
without a little bit of technical
difficulty as normal, but, uh,
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we've got some news for you. Got a best
practice. We got some blueberry news.
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Uh, actually a little bit of sad blueberry
news. We've got a blueberry pro tip.
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We have a question of the week.
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Well, lots of things happening in
the national podcasting space, Mike,
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all kinds of weirdness going on with
companies, and I think some of it is, uh,
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economy related, but we'll talk a
little bit about that a little deeper,
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but serious. Uh, they're
opening a new studio in Miami.
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Yeah. And from the rendering
I see on that article, uh,
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that's quite the building
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so I'm sure it's for the radio network
and their podcast stuff as well.
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So.
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Any word if it's gonna be
Latin focused or what's the,
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what's any,
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anything that they've said
that the purposes of them
having the studio in Miami?
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No, they just, uh, right now they have
one in, uh, West Hollywood. They have,
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uh, New York Rockefeller Center and, uh,
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and one in Nashville and one in
dc and they're just adding yet
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another one for Miami.
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All right. So.
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Just who's gonna get their network of
stuff, uh, out there? Uh, you know,
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closer to people, I guess.
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Yeah, I guess. Interesting.
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I wonder why people just don't
record in their home studios. It's,
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you think that would be the thing,
But I guess that's the new world.
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We live in Spotify, though. They've
canceled 10 original shows, and,
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uh, folks from Gimlet and pcast
were just Summer really said, Okay,
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you're gone. And I think
it was 22, I don't know,
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22 employees or something like
that, or 20%, or was a gave number.
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Gave an hour to, to get out.
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So,
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and there's been lots of people saying
that it was really Spotify's fault
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because they made the
shows go exclusive. Mm-hmm.
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75%, which makes big sense because,
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you know, most people are
listening to podcasts today,
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the least blueberry podcasters.
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There's a very small percentage
that listen on Spotify.
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So to take them to Spotify,
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and I'm assuming you've had to
have a Spotify account to listen to
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those shows. Yeah. Um, it just
makes sense. So it's interesting,
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one of their other properties
that does not limit where the,
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the shows are listened to. In other words,
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they're available on all those
other platforms. Uh, those were,
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none of those shows were canceled because
the numbers were good. So, you know,
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Spotify, in my opinion,
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and this is the rumor going around
the podcasting space right now,
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they,
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they're kind of falling out of favor and
all these shows that think it's a great
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deal to go to Spotify, well, you know,
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cash the check and be happy because
your audience, uh, may not be happy.
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Yeah. And you know, like I said,
they, they canceled these 10 shows,
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uh, but they did it, you know,
because of, you know, slow growth or,
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uh, bad audience, whatever, you know,
bad audience numbers and, you know,
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if they're not gonna, you know,
flinging it fire and wide
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Get on every everywhere else,
it obviously isn't working. Um.
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No, it's not. Have you spent
all this money? That's.
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Our shows too, you know?
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Yeah. So, you know, it's, uh, grass is
not always greener on the other side. We,
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you know, we find that out all the time.
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We have customers that leave us to
go to a platform that has said, Oh,
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we're going to make you
rich. And in the end, uh,
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a month later or six weeks later, two
months later, like, Hey, we're, we're,
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we're coming back. Yeah. So, you know, a.
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Couple of them there, uh, they'll call
me and say, Well, yeah, hate to do it,
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but I gotta move for this
sad deal, blah, blah, blah.
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And then I always tell'em, I said,
Well, you'll be back, so when you are,
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I'll be here.
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know the specific companies.
Yeah. A matter of fact,
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one of the companies that we lose
podcasters to once in a while,
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just cut a whole bunch of people because
they have to be profitable. Yeah.
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Because they're not profitable.
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So if you don't have a business
that's profitable, what,
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that just blows me away. The
days of free money is gone.
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You have to have a business that is, you
know, sustainable. So time will tell.
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So there's also, uh,
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some news and tips and advice from
the Publishers' Podcasting Summit.
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So what's the skinny on that?
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Yeah, they, they did, uh, some
sort of summit. I, I don't know,
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Mackenzie threw this in here, but it
basically gives you a bunch of, uh,
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tips of, uh, how to be a successful
podcaster. You know, like energy, passion,
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authenticity, you know, finding a
different angle, listen to your audience,
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keeping it fresh, and, uh,
keeping it going, you know,
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as far as growth and, uh, you know,
just making, Yeah. The publisher Summit.
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Yeah. I wonder about this.
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event coming up in, in New York,
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right. And it's, it's called
the, and this is what I was,
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it's called the Podcast Futures. That's
something that's happened next week.
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So if any of you listeners are
in, uh, New York City area,
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the event is helping happening
in conjunction with N A B.
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And the organizer over there, email,
and he said, Podcast features,
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brings together the
business of podcasting,
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exploring ideas around discoverability,
Gen Z and insertion networks,
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listener habits, and even how the
car connects into the rural podcast.
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And now that's a different event
than what we just referred to. Yeah.
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The event that I referred to, uh,
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in the story there is the Publisher
Podcast Summit that was in London on the,
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oh, about a week ago.
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So I'll, I'll copy in the
podcast futures event in, uh,
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in the show notes so that folks can,
if you're in the New York area, it's a,
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it's $55 one day event. I think
they've got about a dozen speakers.
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They're gonna be that. So,
uh, again, on the 19th,
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so the 19th is six days from
now, so it'll be on Wednesday,
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Wednesday the 19th. So
if you have availability.
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Got center right there, uh, in
conjunction with AB New York.
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So, but the podcasting 2.0 group is, uh,
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in phase six of their name space
undergoing planning right now.
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And, uh,
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the continuing to expand
on tags as we are here at,
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at blueberry,
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new possible tags include the
podcast Semicolon text tag.
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Yep. And that's actually was recommended
and, uh, by the folks at Apple.
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Yep.
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That is the tag that, uh, is kind
of a free form block of text.
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So you could use that for authenticating,
you know, in place of email.
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Uh, you could use it for, you
know, just various things.
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And that's kind of a free form, uh, tag.
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Because the email address is
going away from RSS speeds, uh,
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later this year, early next.
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And there's gonna have to be a way for
podcasters to authenticate to say, Yep,
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this belongs to this show, belongs
to me, and be able to prove it.
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So that's something that's coming. There's
also podcast Semi Cohen has guested.
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What's that one about?
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That one, uh, James, uh, from
Pod News suggested that one,
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and basically, uh, he wants
that for is so that, uh,
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people pitching him guests
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all the guests he needs.
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Oh, that's interesting.
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Yeah. I don't, I don't know if that one
will make the cut, but, uh,
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that's basically what he, he's, you know,
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he gets pitched all the time for
guests on his show. Well, of course,
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he's a three minute news show. Oh.
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So it's, it's a yes or no
that they take guests. Yeah.
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I'm assuming kinda thing. Yeah.
Oh, has guest doesn't have guests.
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Because I would like to ha I get
pitched to Geen Central all the time for
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guests, and I'm like,
I don't do, you know,
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you obviously don't listen to the
show because I don't do guest.
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Yeah. It's funny. We don't get
pitched for being guests on this show,
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and we want to.
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Podcasts, Semi Cohen events,
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and, and it's, this is an interesting
tag. So it's, it's, it's more,
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more like it could be something's
happened, something's changed.
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It's that type of a, an approach. Mm-hmm.
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Um, it's gonna be something
that'll be implemented by Host.
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I don't think this is, can, you know,
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there might be something that will trigger
an event that's around an RSS feed.
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It is an interesting tag.
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Then they were talking about it
on the podcast 2.0 show last week,
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and we're thinking about
how this could be utilized.
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Yeah. They don't have it
quite nailed down. Again,
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this is all in GitHub and they're, uh,
they're just now taking suggestions and,
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and talking about these
tags and, and maybe others.
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Right. So what about the
podcast state tag? What is that?
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That is, uh, a state
of the, of the podcast,
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meaning say they're on a free trial. Oh,
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so the state would be free trial.
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So for that would be for us as, Yeah,
that'd be for the host. For a host.
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If we had someone come in and sign up
for a free trial mm-hmm.
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then we would put the state is
the show's under a free trial.
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And then probably the state
would change when, or whatever,
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active. Or they, maybe they published
a few episodes or it'd be something,
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I think what they're trying to do there
is so many people set up free trial
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accounts that are under, Well, they
try to, they fill it with junk Yeah.
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Or.
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So.
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Or they just do one episode and
never do anything else with it.
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So it just sits there.
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Yeah, it just sits there. So
this is kind of a, this is a, um,
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gonna be designed to be used as a
filtering mechanism for platforms to
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essentially know that this
shows status is not completely
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established yet. I think that's
probably the way it would be described,
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which is interesting. And of course,
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they're gonna do improvements
to the podcast chapter tag,
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so I don't know what
they've got planned there.
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Yeah, I'm not sure either. Uh,
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James was the one that was proposing the
improvements. So, uh, over in GitHub,
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there's a discussion going on. There's
a link to it in our show notes here,
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if you're into reading all
that geeky stuff at GitHub.
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charges against AAN Sied from Serial
have been officially dropped by
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prosecutors.
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00:10:45,260 --> 00:10:50,120
Yep. So he's out, he's free, and
he is done after 23 years in jail.
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Wow. Amazing. Just.
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Crazy that, you know, he's been
in that long and he's had what,
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three trials already and I guess
they're just choosing not to bother with
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00:11:00,080 --> 00:11:00,913
another trial.
193
00:11:01,260 --> 00:11:05,800
Wow. Megan Kelly's the quarter three
fastest growing conservative podcast.
194
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Uh, who's reporting on that.
195
00:11:07,880 --> 00:11:11,920
Right here? Uh, Inside Radio.
Uh, wow. An original, uh,
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they got the data from,
197
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from one of the apps that she used to
listen to podcasts. But one of the,
198
00:11:18,320 --> 00:11:19,640
the little ones, uh.
199
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I don't know how they
can fully determine that.
200
00:11:22,110 --> 00:11:26,200
Yeah. They can't really. But,
you know, and with this, uh, app,
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I forget which one it is, it's
one of the, the minor ones,
202
00:11:29,420 --> 00:11:32,360
and that's this chart
here is just, you know,
203
00:11:32,500 --> 00:11:36,720
how many new subscribers they've
had over the last quarter
204
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on these shows that they picked out. So.
205
00:11:39,880 --> 00:11:43,880
Yeah. And again, it's so selective
because you never know. It's just from,
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you know, it, it's, it makes
a big headline, but then
they're like, Okay, where,
207
00:11:48,360 --> 00:11:53,040
where did this source of
information come from? So it that's.
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What it was, uh, from.
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Who.
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Cast Box.
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00:11:55,650 --> 00:11:56,440
Oh. You know,
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00:11:56,440 --> 00:12:01,160
and they're like less than
one 10th of 1% market share,
213
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so, you know, mean they're claiming she's.
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That's interesting. You know, it did.
And they picked out a bunch of the, uh,
215
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conservative podcasts and they're like,
216
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Glen Beck and Danon Bonino and Ben
Shapiro. Right. Riley. And, you know,
217
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the normal bunch. And, uh, it.
218
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Was just, he said, Here's our
fastest risers. Well, interesting.
219
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Yeah.
220
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All right. So let's move on to a best
practice when in doubt higher out
221
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222
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Well, you know, think of
it this way, you know,
223
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like with what we do here
with our protein is Mackenzie
224
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and I do show Prep. You
and I record the show,
225
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and then we pass it off to our production
team so we don't have to do any
226
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editing. Right. You know,
and all that. And you know,
227
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if there's a task that you do, you know,
228
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that you just hate doing
about your podcast,
229
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there are people out there
that will do it. And, you know,
230
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some of the reasonable price.
231
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So if it's something that you just
absolutely hate doing, I know, uh,
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on your GNC show, you have a person
that helps you with a show prep. Right.
233
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You know, so you don't have to go do all
of the, uh, looking around for stories.
234
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And that was, for me, wasn't something
I loathe. It was something that I,
235
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going at time for. It was a time save,
It saves me an hour and a half. So,
236
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and then my, but you know,
237
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I've established a pretty long term
relationship with my executive producer,
238
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so he thinks the way I do as far as show
prep goes. So it's a great combo that,
239
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you know, the key has gotta find
somebody can really work with. And, um,
240
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his worked out for me.
Again, I do pay him,
241
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so there is an expense involved.
242
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It's probably under $250 a month
for him to do show prep for me.
243
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But still eight shows a month,
that's, you know, that's, uh,
244
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potentially about 12 hours worth of work.
245
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But, you know,
246
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there's people out there that just don't
wanna deal with writing the show notes.
247
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Right.
248
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People that.
249
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Don't wanna deal with editing
or publishing or any of that.
250
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And there are people out there
that'll do it. Of course,
251
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our Blueberry Pro team does
all that for us. Yep. You know,
252
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it's well worth the money, I think,
uh, you know, depends on your time,
253
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you know, if you enjoy doing all that
stuff, then do it yourself. You know,
254
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on my personal show, I do
everything myself and it's fine.
255
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But I do on most of the work
for New Media show, I don't,
256
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and none of that goes out. I do
that all internal. So, and then for,
257
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even for gnc, I do the other 80% of the
work for that show as well. Yeah. Do.
258
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Your own publishing and write
the notes and all that stuff.
259
00:14:29,930 --> 00:14:34,080
So let's go ahead and move on to Blueberry
News. That was our best practice.
260
00:14:34,630 --> 00:14:37,600
What's going on with the blog
post on the website this week?
261
00:14:37,790 --> 00:14:40,040
Yeah. Tara asks, uh,
262
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should you start a podcast
in an oversaturated market?
263
00:14:44,090 --> 00:14:46,920
Uh, there's no oversaturation
right now. Yeah.
264
00:14:46,920 --> 00:14:48,600
I was gonna say, you know, uh,
265
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the best time to start a
podcast was 18 years ago.
266
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The second best time is right now.
267
00:14:54,200 --> 00:14:56,320
Actually, in all honesty, It is. Yeah.
268
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Because the number of people creating
new episode each month has continued to
269
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drop with only 375,000 shows have
created a new episode in the last 30
270
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days. Mm-hmm.
there is Absolutely,
271
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And that's down from like 600,000.
272
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So there is never a better time. It's,
it's a great time to start a show.
273
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That.
274
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Big 4 million, uh, you know, podcasts
scare you because most of that's right.
275
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Are inactive. They might still
exist, but they're inactive.
276
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Yep.
277
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Well, we've got sad news to announce
one of our team members, Cho,
278
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who is basically a digital
marketing team member, she's, uh,
279
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got about another week and a
half with us. She's gonna be, uh,
280
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leaving for another job.
281
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She's gonna be working for a different
agency and preparation for her master's
282
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degree, going in and doing her
master's degree. So, uh, sad,
283
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she's been with us for, oh, what
has it been a year and a half?
284
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Yeah, yeah, yeah. Full time.
Yeah. About six months.
285
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And she was an intern for a
year, at least before that.
286
00:16:03,510 --> 00:16:06,920
That's right. So we are
looking for something,
287
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someone new to do digital media
that would include all the social,
288
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someone that is a camera
friendly. In other words,
289
00:16:13,920 --> 00:16:18,120
you're not afraid to be in front of a
camera. Uh, same thing with the, you know,
290
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voice and the whole nine yards.
And really, we're, we, we are,
291
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we have payroll currently in
Michigan, Indiana, Ohio, Colorado,
292
00:16:26,220 --> 00:16:31,160
and Arizona. So if you're in one of
those five states, we definitely are,
293
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we'd like to hire from within
those five states, because think.
294
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Florida might be coming soon too.
295
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That's where we have
payroll already set up. Um,
296
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some states is very, very difficult
and very expensive to set up payroll,
297
00:16:45,020 --> 00:16:47,040
but this can be a remote job.
298
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So we'll have the job description, uh,
299
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probably some ready sometime next week,
and an actual job posting will be out.
300
00:16:55,520 --> 00:16:59,640
But if you're like, Oh, this sounds
like something I'd be interested in, uh,
301
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let me know. Definitely looking for a
dynamic individual. Again, this is, uh,
302
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someone that's not being afraid
to be on TikTok or on Facebook.
303
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Video and all that.
304
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Yep. All the, all our training videos,
that type of stuff, uh, let us know. We,
305
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we are definitely, uh,
306
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on the search and sometimes I often
feel we find people from within
307
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easier than looking outwards.
308
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So those of you that are listening to the
show today may know someone that would
309
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be a perfect fit for us. It's looking
for a position mm-hmm.
310
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or looking to move up and
currently what they're doing.
311
00:17:33,160 --> 00:17:37,480
And this is a full 40 hour a
week position, full benefits,
312
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the whole nine yards. So that's a great.
313
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Place to work.
314
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Great place to work. And, uh,
315
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we have a lot of fun here and get a lot
of great things accomplished. So, uh,
316
00:17:47,320 --> 00:17:51,580
let us know. Well, Monday,
Mike, I fly out to Ignite.
317
00:17:51,580 --> 00:17:54,980
It's an event in Riyad Saudi Arabia.
318
00:17:55,360 --> 00:18:00,220
And people here in this are like
Saudi Arabia podcast event in
319
00:18:00,220 --> 00:18:02,460
Saudi Arabia. It might
be a little confused,
320
00:18:02,520 --> 00:18:05,660
and I don't know if I talked about it
on the last show. I talked about it on,
321
00:18:05,790 --> 00:18:06,860
on my other podcast,
322
00:18:07,000 --> 00:18:10,820
but if you don't know what is
happening in Saudi Arabia right now,
323
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there's a transformation going on.
324
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50% of the population
is under the age of 25,
325
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and 63% of the population
is under the age of 30.
326
00:18:20,500 --> 00:18:24,380
There's been massive social
change in Saudi Arabia.
327
00:18:24,430 --> 00:18:27,060
We believe the politics
aside, women are driving,
328
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women no longer have to cover
up when they're in public.
329
00:18:30,890 --> 00:18:35,660
A single woman can be with a
single man in public holding hands
330
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without an escort. There is big for that.
331
00:18:39,380 --> 00:18:43,660
This is huge change. They
are opening the country up.
332
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They've opened up for the last
two to three years to tourist.
333
00:18:46,420 --> 00:18:49,100
There was never tourism before. Uh,
334
00:18:49,100 --> 00:18:53,380
the company has established a part
of their ministry to be able to
335
00:18:53,580 --> 00:18:57,700
encourage creators in Saudi
Arabia. They want YouTubers,
336
00:18:57,700 --> 00:18:59,700
they want bloggers, they want podcasters.
337
00:18:59,840 --> 00:19:04,580
And so this first event that I'm going
to is purely about audio and sound
338
00:19:04,640 --> 00:19:09,300
and content creation.
Expecting 15,000 attendees.
339
00:19:09,630 --> 00:19:14,620
15,000 attendees. Wow. And
that's a big, big, big event.
340
00:19:14,630 --> 00:19:17,660
Oh. So I'm going there with
a number of other folks. Uh,
341
00:19:17,890 --> 00:19:22,580
I think there's only about a
dozen of us that are coming from
342
00:19:23,210 --> 00:19:28,180
a various countries. And, um, so yeah,
fly out Monday, uh, leave Detroit,
343
00:19:28,180 --> 00:19:31,340
go to Frankfurt, then into, get
into Rio pretty late in the evening,
344
00:19:31,340 --> 00:19:33,060
and then start a full week. They,
345
00:19:33,060 --> 00:19:36,580
they've got a schedule to do
some cultural tours. Of course,
346
00:19:36,580 --> 00:19:38,860
these events where we're
going to be networking,
347
00:19:38,920 --> 00:19:41,620
I'm speaking on Friday of next week,
348
00:19:41,620 --> 00:19:45,620
along with doing like a meet and
greet type of, uh, event. Mm-hmm.
349
00:19:45,660 --> 00:19:47,340
interesting, Mike, all of the,
350
00:19:47,490 --> 00:19:51,900
it's from four in the afternoon to 11
at night. That's the event time evening,
351
00:19:51,900 --> 00:19:55,900
which is, which is gonna be a butt
kicker from a time zone situation,
352
00:19:56,070 --> 00:20:00,100
because Saudi is from the East coast,
353
00:20:00,530 --> 00:20:04,300
I think five or six hours
ahead. Yeah. So it's, yeah,
354
00:20:04,300 --> 00:20:07,220
it's gonna have me upside
down for sure. Especially,
355
00:20:07,220 --> 00:20:09,020
it wouldn't be so bad if it
was early in the morning,
356
00:20:09,120 --> 00:20:12,180
but they don't do any
events until the last, uh,
357
00:20:12,180 --> 00:20:16,140
call to prayer after the last
four 30 in the afternoon. So yeah,
358
00:20:16,140 --> 00:20:18,540
it's gonna be a, um,
it's gonna be a big week.
359
00:20:18,540 --> 00:20:20,460
I'm excited to talk about
it when I come back.
360
00:20:20,460 --> 00:20:23,180
Yeah, it'll be interesting.
Uh, take lots of pictures.
361
00:20:23,660 --> 00:20:26,900
this week too, I crossed over 18 years.
362
00:20:27,090 --> 00:20:31,700
Yeah, that's, uh, four days ago. 18
years of podcasting. It's insane.
363
00:20:31,750 --> 00:20:35,620
We were gonna have that as the best
practice this week, but I figured, uh,
364
00:20:35,620 --> 00:20:37,900
we'll just give you some time
here in the Blueberry news.
365
00:20:38,290 --> 00:20:41,900
Best practice for being
18 years. Podcasting.
366
00:20:42,210 --> 00:20:45,740
Yeah.
You know, that kind of thing.
367
00:20:45,740 --> 00:20:48,480
And you know how it all
started, Uh, you know, you've,
368
00:20:48,480 --> 00:20:50,480
you've told that story a lot. Yeah.
369
00:20:50,500 --> 00:20:50,970
But.
370
00:20:50,970 --> 00:20:52,600
Uh, yeah, that's a, you know,
371
00:20:52,600 --> 00:20:55,680
you're one of the few that
have gone that far and still.
372
00:20:55,680 --> 00:20:59,120
Especially with the same
show. Yeah. You know, Well.
373
00:20:59,120 --> 00:21:01,000
I'll be doing that in April. So, And.
374
00:21:01,000 --> 00:21:02,080
There's four or five,
375
00:21:02,430 --> 00:21:07,320
four or five shows that have made it
this long and still have an active
376
00:21:07,320 --> 00:21:10,680
podcast. You consider all the different
ones that are out there mm-hmm.
377
00:21:10,720 --> 00:21:13,240
you know, pretty remarkable.
378
00:21:13,240 --> 00:21:16,800
I keep hoping some of those other
ones would quit, so I could, you know,
379
00:21:16,930 --> 00:21:21,160
be like the oldest active podcaster.
I, I don't know, you know,
380
00:21:21,160 --> 00:21:24,320
some of those shows put one out every
couple months just to keep the flame lit.
381
00:21:24,320 --> 00:21:26,960
Yeah. But, but it's, it's kind of fun. Uh.
382
00:21:26,960 --> 00:21:30,600
That's kind of me, you know, with mine
that, that's been going that long. But,
383
00:21:30,600 --> 00:21:32,160
you know, on, on the blueberry team,
384
00:21:32,160 --> 00:21:36,200
we have four of us that'll go
over 18 years next, next year.
385
00:21:36,220 --> 00:21:40,440
Wow. That's, that's huge. All right. So
let's talk about our Blueberry Pro tip.
386
00:21:40,450 --> 00:21:41,270
Totally.
387
00:21:41,270 --> 00:21:43,760
Recorded this of course, as usual,
388
00:21:43,820 --> 00:21:47,800
and it's about communicating with
podcasting about your business.
389
00:21:53,210 --> 00:21:55,720
Hi, it's Toby Goodman here today.
390
00:21:55,810 --> 00:21:57,960
If you are running a
business that's scaling fast,
391
00:21:58,060 --> 00:22:02,880
why would you need a podcast as
a decent business gains momentum?
392
00:22:02,880 --> 00:22:04,400
It's gonna grow organically,
393
00:22:04,710 --> 00:22:08,080
Likely it'll happen through
recommendations and referrals.
394
00:22:08,150 --> 00:22:11,960
That means paid marketing efforts
aren't needed quite as much, if at all.
395
00:22:12,470 --> 00:22:16,000
It's the dream. So if
you are in that position,
396
00:22:16,000 --> 00:22:19,680
you might be wondering if you should
stop the podcast you've got or bother
397
00:22:19,680 --> 00:22:23,360
starting one at all. The truth
is, when a business scales fast,
398
00:22:23,360 --> 00:22:27,000
it still has challenges
and position properly.
399
00:22:27,230 --> 00:22:31,640
A podcast can help you in many
ways. Here are just two. Number one,
400
00:22:31,710 --> 00:22:36,400
a rapidly growing business needs
a cohesive team. And as you grow,
401
00:22:36,540 --> 00:22:41,200
you and the leadership team will likely
have less time face to face to connect.
402
00:22:41,750 --> 00:22:45,600
A number of our national and international
clients have discovered the value in
403
00:22:45,880 --> 00:22:50,800
creating a podcast to stay in touch on
a human level with everyone in their
404
00:22:50,800 --> 00:22:53,920
organizations. While we saw
this strategy during Covid,
405
00:22:53,920 --> 00:22:56,480
because of travel restrictions
and isolation rules,
406
00:22:57,070 --> 00:23:01,520
podcasts have kept team members aligned
with the organization's mission.
407
00:23:01,740 --> 00:23:06,400
The result of that is
retention. And as you know,
408
00:23:06,400 --> 00:23:11,080
retention means a more valuable
business with less churn and less
409
00:23:11,080 --> 00:23:16,040
time and money on recruitment.
Number two, as your business scales,
410
00:23:16,140 --> 00:23:18,600
you will still need to
recruit more team members.
411
00:23:19,020 --> 00:23:23,600
And there's nothing better than getting
your message out into your industry by
412
00:23:23,880 --> 00:23:28,880
creating a podcast to show potential
candidates the culture and feel you have
413
00:23:29,000 --> 00:23:30,600
created in your organization.
414
00:23:30,950 --> 00:23:35,280
This is a strategy that will attract
the best talent in your industry.
415
00:23:35,730 --> 00:23:38,560
So when it comes to podcasting
for a growing business,
416
00:23:38,700 --> 00:23:42,920
you can add real value by
continuing or starting a podcast.
417
00:23:43,570 --> 00:23:44,920
If you'd like support with that,
418
00:23:45,080 --> 00:23:49,360
please get in touch with my
team over@blueberrypro.com.
419
00:23:54,990 --> 00:23:55,823
Very cool.
420
00:23:56,150 --> 00:24:01,040
Yeah, and it's kinda what we're doing
here,
421
00:24:01,090 --> 00:24:04,920
so, uh, definitely, uh, it,
it could also go, you know,
422
00:24:05,180 --> 00:24:09,560
for our private internal podcasting as
far as communicating with your current
423
00:24:09,560 --> 00:24:10,200
team.
424
00:24:10,200 --> 00:24:10,760
Right?
425
00:24:10,760 --> 00:24:12,400
And then of course you can, uh,
426
00:24:12,400 --> 00:24:16,360
do a public podcast like we're doing here
that kinda communicates with the rest
427
00:24:16,360 --> 00:24:16,840
of the world.
428
00:24:16,840 --> 00:24:20,880
Thanks Toby, for that. Let's move
on to our question of the week.
429
00:24:23,420 --> 00:24:27,800
Why is my artwork not
updating in Apple Podcast
430
00:24:28,250 --> 00:24:30,080
or name the platform?
431
00:24:30,110 --> 00:24:33,800
Yeah, I've gotten this question
about 10 times this week,
432
00:24:34,020 --> 00:24:37,680
and every time it's because
the image is the wrong size.
433
00:24:38,130 --> 00:24:40,840
So I figured we'd go over this
again, kind of beating a dead horse,
434
00:24:40,840 --> 00:24:43,080
but I got the question a lot. So, uh,
435
00:24:43,160 --> 00:24:47,440
basically your podcast artwork needs
to be exactly square in at least
436
00:24:47,800 --> 00:24:51,720
1400 pixels and up to 3000 again,
437
00:24:51,970 --> 00:24:56,880
exactly square. Not even one
pixel off, we'll throw it off. Uh,
438
00:24:56,880 --> 00:25:00,560
also should be less than 500
k, which is a half a megabyte,
439
00:25:00,560 --> 00:25:03,680
but it can be a bit more
without causing too many issues.
440
00:25:03,680 --> 00:25:06,200
I've seen images up to about a,
441
00:25:06,590 --> 00:25:09,520
a megabyte not cause an
issue, but, you know,
442
00:25:09,520 --> 00:25:14,280
we still suggest under 500 fasters better.
And it's totally doable if you, uh,
443
00:25:14,280 --> 00:25:18,000
set the compression just so, uh, if you
need help with that, get ahold of us.
444
00:25:18,000 --> 00:25:21,960
And, uh, Dave and I both know
how to make artwork, uh, work.
445
00:25:22,730 --> 00:25:27,680
So other issues I've seen is it could
be that your artwork is stored on
446
00:25:27,680 --> 00:25:28,760
the wrong type of server.
447
00:25:28,760 --> 00:25:33,720
I've seen somebody that uploaded
their image to Dropbox and then linked
448
00:25:33,720 --> 00:25:34,680
it in their feed.
449
00:25:34,860 --> 00:25:39,200
And Dropbox is not a place
to put artwork or podcast
450
00:25:39,360 --> 00:25:42,800
media, you know, unless you're sending
it off to your editor or whatever.
451
00:25:42,800 --> 00:25:45,920
But you don't publish from
there. So, uh, other than that,
452
00:25:46,040 --> 00:25:50,720
if you're using Blueberry Power
press or uh, art hosting, you know,
453
00:25:50,720 --> 00:25:54,080
where you put your artwork will work as
long as your feed works from your site,
454
00:25:54,110 --> 00:25:58,560
your artwork will work. Any, any
other things about artwork? Todd?
455
00:25:58,930 --> 00:26:01,360
No, I, I think you, I
think you got it covered.
456
00:26:01,830 --> 00:26:04,200
Okay. Very good. But I, yeah, I just,
457
00:26:04,200 --> 00:26:07,400
we get the same questions over and over
again and sometimes I like to cover
458
00:26:07,400 --> 00:26:11,480
those kind of questions here, just,
uh, to get it out there. But, you know,
459
00:26:11,480 --> 00:26:13,600
if you having trouble with
a particular platform,
460
00:26:13,810 --> 00:26:17,360
it could also be that that one
platform is having an issue.
461
00:26:17,390 --> 00:26:18,220
That's right.
462
00:26:18,220 --> 00:26:20,760
You know, that it's
not unheard of for, uh,
463
00:26:20,820 --> 00:26:24,760
one of the platforms to just have an
issue that week pulling in artwork.
464
00:26:24,850 --> 00:26:28,600
So if you've got a question you'd like
us to answer, uh, on the show here,
465
00:26:28,600 --> 00:26:30,680
drop an email to mike@blueberry.com.
466
00:26:30,680 --> 00:26:34,520
That's blueberry without the east
audio text or video, and we may use it.
467
00:26:34,520 --> 00:26:38,040
You can also post a question on the
Blueberry Podcasting Facebook group,
468
00:26:38,040 --> 00:26:39,840
which we hope you're a member of. Yeah.
469
00:26:39,840 --> 00:26:41,440
Go check that out. And of course,
470
00:26:41,440 --> 00:26:45,920
the best place for support is not
the Facebook group, but it's, uh,
471
00:26:45,970 --> 00:26:50,960
at our ticket system at
blueberry.com/support that gives the
472
00:26:50,960 --> 00:26:55,320
whole team access rather than direct
emails or phone calls or social media.
473
00:26:55,420 --> 00:26:56,080
And of course,
474
00:26:56,080 --> 00:27:00,400
we've been coming to you this week for
Mike Dell World Studio and Traverse City,
475
00:27:00,680 --> 00:27:05,440
Michigan, and the new media
production studio here in Cold Water,
476
00:27:05,760 --> 00:27:10,000
Michigan, of course, produced by the
Blueberry Pro production team. Of.
477
00:27:10,000 --> 00:27:10,120
Course,
478
00:27:10,120 --> 00:27:15,040
you can fill out our listener survey
at surveys.blueberry.com/podcast
479
00:27:15,490 --> 00:27:18,800
Insider, and that gives us
little insight on who you are.
480
00:27:18,800 --> 00:27:22,280
And also you can set up your own over
there if you're in our statistics.
481
00:27:22,700 --> 00:27:25,120
Yes, please fill out our survey. Again,
482
00:27:25,250 --> 00:27:29,680
surveys.blueberry.com/podcast Insider.
483
00:27:29,700 --> 00:27:33,160
And of course, we want you to schedule
that one on one. That's what I do here.
484
00:27:33,160 --> 00:27:37,000
I do talk to customers every week.
It is hosting customers only.
485
00:27:37,000 --> 00:27:40,760
Email me@toddblueberry.com.
Of course, sales,
486
00:27:41,170 --> 00:27:44,320
if you looking to do shows over
here, happy to talk to you as well.
487
00:27:44,320 --> 00:27:47,720
Right. And, uh, of course you can
schedule a tech checkup with me,
488
00:27:47,770 --> 00:27:50,680
or also sales calls work
489
00:27:50,680 --> 00:27:53,160
but hosting customers
only for the tech checkup.
490
00:27:53,180 --> 00:27:56,200
You can email me mike@blueberry.com.
491
00:27:56,200 --> 00:28:00,000
And you can send it your podcast sticker
in a self-addressed stamped envelope
492
00:28:00,000 --> 00:28:00,240
in,
493
00:28:00,240 --> 00:28:05,200
We will send you a Blueberry
Care package at Link is in the
494
00:28:05,200 --> 00:28:07,760
show notes@blueberry.com.
495
00:28:07,760 --> 00:28:12,640
Or actually podcast insider.com is an
easier way to, uh, to get to it. But Mike,
496
00:28:12,640 --> 00:28:14,360
I think that's gonna
wrap up this week's show.
497
00:28:14,470 --> 00:28:18,640
Yeah. And we got through it without
any, uh, any road caster glitches.
498
00:28:18,640 --> 00:28:20,080
I think I have it figured out now.
499
00:28:20,400 --> 00:28:23,680
And, uh, hopefully they, uh,
500
00:28:23,680 --> 00:28:28,240
they've gotten your feedback to do any
patches if there is additional issues,
501
00:28:28,570 --> 00:28:28,920
so.
502
00:28:28,920 --> 00:28:33,160
Yeah, apparently there's a new firmware
coming out with, uh, with a couple of,
503
00:28:33,160 --> 00:28:34,560
uh, USB fixes.
504
00:28:34,810 --> 00:28:38,560
Oh, well, we'll, we'll keep our
fingers crossed that it doesn't, uh,
505
00:28:38,840 --> 00:28:40,320
cause insanity. Maybe we.
506
00:28:40,430 --> 00:28:43,920
Yeah. Get it, get it back. Working
with Skype here, uh, next time.
507
00:28:44,180 --> 00:28:47,720
Yep. All right. Well it's been our
pleasure to bring you the show.
508
00:28:47,720 --> 00:28:52,280
Thanks for being here and we'll
see you next time on Podcast
509
00:28:52,280 --> 00:28:54,080
Inside Everyone. Take
care and we'll see ya.
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