Podcasting 2.0 Simplified – PCI 314

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Everyone, welcome to Podcasting Center.
My name is Todd Cochran. Of course,

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I'm joined today, not by Mike Dell,
but by Mackenzie Bennett. Mackenzie,

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how are you?

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I'm doing well. Happy to fill in for Mike.

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Yeah, he, uh, he's, he's
off doing something today.
I'm not sure exactly what,

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but a little pto. We all need that
from time to time, but, uh, what's.

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For.

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Yep. And you are your man in
the office? Uh, yeah. The,

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the studio that doesn't get
too much use down in Columbus.

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Yeah. It's, it's getting,
it's used today and, um,

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I don't know how much use it'll get in
the future because I bought one of those

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NV seven s I think that's
what it was from Sure.

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At Podcast Movement to be
able to use it at my house.

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Oh, nice. So just plug in and go.

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Yeah, next time I'm on here in
a couple weeks with Mike. Um,

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I think that's what I'm
gonna be using. Oh, awesome.

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Well, yeah, it'd be fun. Well, we've
got some news for everyone today.

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We've got a best practice. We've got
stuff happening here at Blueberry.

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We've got a pro Tip

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Boy Voice cereal just keeps on
kicking here in the news. It,

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it never seems to end, but I'm gonna
see if I pronounce his name correctly.

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Aden Sied.

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Ed.

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Oh, there we go.

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Whose story was the focus
of Serial has been released,

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so, Yes. What's the skinny on that?
What's gonna, what's happening there?

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So, overall Serial back in
2014, that was a big hit. Uh,

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their first season of the show,

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it was about the case
from Ed Na with Hayman,

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a murder case. Um,

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he was put in prison as a juvenile
and has been in there for 23

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years and was just released on Monday
of this week. A couple days ago. Um,

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the State did a motion
to vacate his sentence.

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Mm-hmm. essentially
saying that prosecutors, uh,

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did not handle his case correctly.

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And that was mainly what Serial
was about, saying that like his,

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they don't know if he did it
or not, essentially that, um,

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the case was not, you know,

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didn't really seem credible to
actually have him Wow. Be in prison.

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23 Years. That's a long
time to be in prison.

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Yeah. 23 years. There was a whole, I mean,

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there's been like an enormous amount
of speculation ever since that

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show came out. Um, there's been an HBO
documentary about it as well. And then,

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uh, the woman, Robbie Cha, Robbie
Cdre that suggested it to the,

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this American Life team in
the first place to do, um,

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she ended up doing a podcast
with two other attorneys, um,

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called Undisclosed Later to look into
it as well. So this is just, I mean,

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Serial really.

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So do they think he was innocent
or just didn't get a good trial?

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Do we know?

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So it seems as though the
Undisclosed podcast, um,

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because Robbie Chare who suggested doing
this and like brought up the case in

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the first place, um,

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is a family friend and is very
much convinced that, you know,

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he did not do this. Mm-hmm.
Serial really focused on like,

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this seems like it didn't go properly.

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. Right, right, right,
right. You know, it's, it is a,

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it shouldn't come as a surprise
depending on what type of defen.

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If you have a public defender,
if you have a lawyer,

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if what the state does that.

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A huge part of it.

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Yeah. There's lots of things
that can go sideways and, um,

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well a 23 years is a long time to
spend in prison if you did not do

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something. So, um, of course that
is not fully known, but still,

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at least, again, and I don't have
the background on the case cuz I,

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I did not listen to Serial
myself, but, uh, Wow. Well,

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you can tell podcasts do have an impact
or at least several podcasts had an

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impact. Yes. On this case.

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Quite a bit. And, um, I
actually listened to cereal,

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put out a new episode this week
on Tuesday. Uh, kind of, you know,

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a just, uh, here's what happened, Right.
Here's why he's out type scenario. Um,

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so I did listen to that this
morning cause I was like,

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I haven't listened to this in years.

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. Right, right, right.

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So what that's going on.

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Well, there's some movement
going on if you're in the eu. Uh,

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Apple wants your website
address for podcasting and it's,

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it's really following the
introduction of what's called the EU

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Omnibus Directive, which is focused
on consumer protection legislation.

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And basically, uh,

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you may subject to corresponding
obligations in certain
affected countries such

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as Apple Podcasts.

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So the Apple Podcast now
displays those show URL as of

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a means to provide contact other
information be required by the directive.

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So Right. Essentially,

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if you do not have your.com or your

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website landing page, um,

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in the link tag of your RSS speed, um,

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you're gonna need to sign
into Apple, select your show,

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and in the show details
add a show website.

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And this should be again, the website
that someone can use to contact you.

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That's the key to know
where this show originates.

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I understand the reasoning behind
it. Yeah, it makes sense. Yeah.

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I don't necessarily love
it, but I understand.

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So I'm assuming then probably
you're hosting providers url,

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like if you've got a
blueberry.com/site name or

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a blueberry.net WordPress site,

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those are going to suffice
as well as long as,

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and in addition to your,
your your.com, so Right. Uh,

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just be aware of this, um, really,

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I think it's important that you
have that link there anyway,

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It tells Google where home is. Um,

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but it's part of the eu, uh,

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it's all about this privacy
and uh, Yeah. It gives.

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Gives people something to think about.

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And a good example of this is how podcast,

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like how widespread
podcasting is, is that yeah,

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you might be in the US or in a different
country or a different continent or

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whatever, um, but anyone can listen
to it, including people in the eu.

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That's right. So this is not just
for those that are in the eu,

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this is for every podcaster that
wants their show to be shown up,

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shown in the eu. This is a requirement.

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Yeah. It's made available
there. So they want you to.

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Yeah.

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Keep up with it.

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So, uh, there's a new, a
new stats player in town.

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This is like the 10th one I think
it's called, it's called Open Podcast,

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Prefix Project. P three, I
think is what they're going by.

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And what's unique about this
is, and a little caution, any,

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if you do run this prefix, your
stats will be public. Um, everything.

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They Oh, so.

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That's what this is doing.

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Oh yeah. It's public stats
along with public, uh,

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people can see the code that's
being used for the redirect.

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So it's a hundred percent open. You,
you cannot keep your stats private.

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Okay. Uh, people have insights
into your audience publicly.

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So just be aware again,

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that if you use the Open Podcast
prefix project, the o p three project,

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uh, your stats will be out
there for everyone to, to.

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See Little bold option.
A bold choice to do that.

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. Absolutely. And, and
again, they're just getting started.

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So who knows what the accuracy
will be because there's not this,

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they don't have extensive experience
in filtering and mm-hmm. ,

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everything else it needs to happen to,
to have a good, accurate number. So,

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so just be aware of that if
you're over there. And of course,

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rss what powers podcasting specifically
Glas 2.0 and the Enclosure feed

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is now 20 years old, so.

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Yeah, I mean, when you think of podcasting
personally, I think of like 2004,

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2005. Yeah. Uh, but I forget
that it's technically 2002.

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Yeah. They put the enclosure
tag in Dave Weiner,

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and I'll probably get the
history wrong, ,

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but Dave Weiner and Adam Curry
had a discussion about this.

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Or maybe once Adam saw the
enclosure tag that Dave had added,

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maybe it was that one way or the other.

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I'm not a hundred percent sure who was
responsible actually for the enclosure

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tag that really is kind of set the
things in motion for really what

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we know in the modern podcast
experience today. So yeah.

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Hard to believe it's been 20, you know,

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I'm getting ready to go over 18 years
here in a week and a half, and, uh,

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That's.

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Amazing. Congratulations.
Are you tired yet?

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Uh, sometimes. Yeah. Sometimes
tired. , you know,

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to think you've been living something
for almost 18 years straight is kind of

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crazy. You know, it's like, it's, it's
uh, it's like a marriage. Your podcast.

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Is an.

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Adult yeah's. Right. So
Spotify is added audio books.

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Hmm. Interesting, interesting move.

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I, I believe they mentioned this back
in one of their, uh, Yeah. One of their,

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you know, quarterly whatever. Yep. Um,

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this might actually be something that
would give me to listen to audio books cuz

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I'm already in that
app. Yeah. Um, I'm not,

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I'm not a podcast listener within
Spotify. I am strictly music. Sure. Um,

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but go ahead. I I might do it.

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I heard there's like a
separate section and it's,

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it's not included in your Spotify

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subscription mobile app.
Yeah, well you, you have, Oh,

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it's, it's in app,

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but I think you go somewhere
else to get access to

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audio books. I think you have to.

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I don't think it's included in whatever
you pay a month to be on Spotify.

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It's, Yeah,

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it says audiobook will show up with the
lock icon on the play button signaling

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that they need to be purchased in order
to listen. Okay. I might not do that.

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Right. Yeah. So it's just
like, it's just like, uh,

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the other offerings out there. Yeah.

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You still have to, I don't
care about this as much.

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You have to pay for it. It's not, it's
not part of your subscription. That.

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Would be, you have the like,

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premium highest level Spotify
thing as far as I know.

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Why won't you give me something?

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Well, because book authors wanna be
paid for their work. So you, that,

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that 4 95 adds to royalties.
You know, they can't.

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Be upset about that . I really
can't, That's all. Okay. That's on me.

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I take it back.

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Because there is no, um,

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luckily book writers are
still semi protected in the
type of royalties they get

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for their content. They set the price
of their books, they can set the split,

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uh, if they, you know,
it's really and self.

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Published. They can do.

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Yeah.

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Whatever they want to some extent.

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So, and they, they, as my opinion is
they have to eat just like podcasters do.

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Maybe at some someday we'll be like,

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we'll be like authors and be able
to set our price for our content.

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Wouldn't that be nice?

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Yeah.

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You kinda can do it now, but you
know, it's not everything is free,

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but you know how it is. There's a
little bit of premium here and there.

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Yeah.

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Best practice trial runs. Oh, I,
I bet you you put this in here,

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Don't skip out. Decide it's
unnecessary to test out your equipment.

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Even those that have done this before,

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Podcast equipment is best tested
multiple times and with multiple

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people. .

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I will say I came into this podcast
today with no problems, .

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And did you walk into the studio, turn
everything on and everything worked?

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No, I had to update something .

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Of course.

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Of course they.

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Did. Yeah. Something wanted an
update. You didn't. Yeah, that's.

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Why I came in 20 minutes early.

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, it's, you know, it's
never fails either. This,

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the computer wants an update or, you
know, who knows, but it's, you know,

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I feel bad.

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All that equipment is set in the office
kind of lonely for months and months on

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end. And then we come in and
wanted to work on demand and uh,

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sometimes it says yes or no. Yeah.

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You know, it's, it's partially
on me because we are,

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I'm not in here often
enough for it. But that's,

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but the trial and testing with
multiple people, like that's the thing.

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That new podcast, Mike that I got,
um, I will be testing with Mike Yeah.

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And I will be testing with you.
Yep. And probably someone else. And.

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See I have a, that works out.

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I have a friend that just started a
podcast and they just went like go,

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they went cold and they went hardcore
right from the beginning and I was kinda

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like, I took kind of
a deep breath because.

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00:12:39,580 --> 00:12:41,540
Against everything you recommend.

228
00:12:41,670 --> 00:12:44,620
If something is gonna go sideways.
And it didn't on the first,

229
00:12:44,620 --> 00:12:48,500
but it did on the second. So,
Okay. Yes. Test, test, test, test.

230
00:12:54,080 --> 00:12:55,820
All right. Gonna go move
into Blueberry News.

231
00:12:55,820 --> 00:13:00,220
We've got a great blog post up how
radio experience can translate to

232
00:13:00,220 --> 00:13:03,820
podcasting by Merril
Clma. How, so give us the,

233
00:13:03,960 --> 00:13:06,020
the Reader's Digest version on this.

234
00:13:06,250 --> 00:13:08,380
Yeah, let me open it up and see what the,

235
00:13:08,380 --> 00:13:12,860
the main things we segments
radio is huge on segments,

236
00:13:12,860 --> 00:13:16,180
especially like the morning shows,
any type, anything with news,

237
00:13:16,180 --> 00:13:20,660
that type of stuff. Um, it gives
something people to remember. Um,

238
00:13:20,660 --> 00:13:24,620
involve your audience in every way
that you can. Give them shout outs,

239
00:13:24,620 --> 00:13:28,700
have them call in, do whatever you want.
That's one of the really cool things.

240
00:13:28,700 --> 00:13:32,380
Like I don't really, um, listen
to the live shows. Right.

241
00:13:32,380 --> 00:13:36,060
But I know a ton of them will have people
call 'em while they're doing live and

242
00:13:36,060 --> 00:13:39,820
then like, they'll still keep it in the,
the podcast episode that they put out.

243
00:13:39,820 --> 00:13:40,630
Yep.

244
00:13:40,630 --> 00:13:44,700
Um, prizes awesome. Kinda a
no brainer prizes and, um,

245
00:13:44,960 --> 00:13:47,580
the show goes on no
matter what you feel like.

246
00:13:47,830 --> 00:13:49,980
Oh, yeah. You know,
Well, you know, I, I've,

247
00:13:49,980 --> 00:13:53,540
I've changed my opinion on that a little
bit. Yeah. Yeah. I used to be like,

248
00:13:53,540 --> 00:13:57,980
I'd podcast just like the mailman. I, I
would, if I was sick, it didn't matter.

249
00:13:58,130 --> 00:14:01,670
I went mm-hmm.
and now, you know,

250
00:14:01,900 --> 00:14:05,670
I don't know if someone wants to hear
me coughing or sneezing or sniffling.

251
00:14:06,360 --> 00:14:09,980
So I have a tendency now to either,

252
00:14:10,360 --> 00:14:12,300
cuz I'm on a schedule, so,

253
00:14:12,300 --> 00:14:16,500
but if you're not a schedule and you
can pre-record or post record a couple

254
00:14:16,500 --> 00:14:20,250
ahead of times and you can plan for
for when you feel under the weather.

255
00:14:20,400 --> 00:14:21,090
Plan for.

256
00:14:21,090 --> 00:14:24,730
Life. Yeah, Yeah. And life. That's
exactly right. Just like Monday,

257
00:14:24,730 --> 00:14:27,850
I planned on doing a show
and life got in the way,

258
00:14:27,850 --> 00:14:31,970
but my show's such that there's no way
to make it up. You just skip mm-hmm.

259
00:14:32,010 --> 00:14:33,490
, you just
skip you go on. Yeah.

260
00:14:33,490 --> 00:14:35,050
I mean that goes right
into the next point here,

261
00:14:35,050 --> 00:14:37,610
which is listeners when authenticity. Yep.

262
00:14:38,180 --> 00:14:42,640
So that can be the level of, you know,

263
00:14:42,640 --> 00:14:45,240
someone coughing through an episode
and not being fully with it.

264
00:14:45,240 --> 00:14:48,920
Or it can just be listeners getting
authenticity of saying No, we're skipping.

265
00:14:48,950 --> 00:14:52,160
That's right. And I do think
too, energy's a big level.

266
00:14:52,160 --> 00:14:54,320
If you've had a rough day and
you come home and you're like,

267
00:14:54,870 --> 00:14:58,160
I don't wanna do this. Well, maybe you
shouldn't do this unless you, you know,

268
00:14:58,160 --> 00:15:01,400
drink through Red Bulls and I don't
recommend that medically ,

269
00:15:01,400 --> 00:15:03,120
but you know, if you,
you know what I mean,

270
00:15:03,120 --> 00:15:06,360
just have some caffeine and couple cups
of coffee to try to get the, you know,

271
00:15:06,360 --> 00:15:08,080
the engine running. Um,

272
00:15:08,080 --> 00:15:12,000
I think really that state of mind
going into pulling up the mic is,

273
00:15:12,000 --> 00:15:14,780
is good and, uh, it's needed.

274
00:15:15,340 --> 00:15:19,780
Let's talk a little bit about getting
started. Well, we're having a webinar. Uh,

275
00:15:19,780 --> 00:15:22,860
this is open, open to everyone.

276
00:15:23,130 --> 00:15:26,940
Yeah. You don't have to be hosting,
you don't have to be using stats. It's,

277
00:15:26,940 --> 00:15:31,940
it's just flat out are you interested
in learning about podcasting? And if so,

278
00:15:31,940 --> 00:15:33,940
we want to help answer your.

279
00:15:34,140 --> 00:15:36,620
Questions. That's right.
So this a little new spin.

280
00:15:36,990 --> 00:15:40,940
We actually announced it in a couple of
the podcast newsletters who are gonna be

281
00:15:40,940 --> 00:15:45,940
doing this and hope that anyone that wants
to get started podcasting will or has

282
00:15:45,940 --> 00:15:50,940
a question about podcasting tunes
in on Tuesday, sep September 27th.

283
00:15:51,340 --> 00:15:52,260
We're gonna be free,

284
00:15:52,890 --> 00:15:56,620
free from four 30 to
about five 30 eastern.

285
00:15:56,760 --> 00:16:00,060
You do have to register
to to get the invite,

286
00:16:00,440 --> 00:16:03,420
but that link will be
up in the show notes.

287
00:16:03,950 --> 00:16:04,783
Of course.

288
00:16:05,430 --> 00:16:09,140
So, uh, Blueberry pro tip, uh,
this is an interesting one.

289
00:16:09,350 --> 00:16:12,500
Marking edit points in your recording and,

290
00:16:13,000 --> 00:16:16,460
and I think Mike is joking
here saying clap. Well, yes.

291
00:16:16,700 --> 00:16:19,780
that, I mean, that's personally
what I have done a lot of the time.

292
00:16:19,780 --> 00:16:24,220
Like in ones that aren't going live Yeah.
When you truly screw up or know, like,

293
00:16:24,220 --> 00:16:27,940
we need to take this out. Yeah.
Make a, make a big noise Yeah.

294
00:16:28,110 --> 00:16:30,260
On that audio file that
you can easily find.

295
00:16:35,550 --> 00:16:38,140
Hi, it's Toby Goodman here today.

296
00:16:38,140 --> 00:16:42,980
A little nugget from the world of TV and
film adapted for podcasting on TV and

297
00:16:42,980 --> 00:16:44,420
film sets all around the world.

298
00:16:44,420 --> 00:16:47,500
Two things need to happen to
capture a recording. Number one,

299
00:16:47,500 --> 00:16:51,300
the cameras need to be on. Number
two, the sound needs to be on.

300
00:16:51,440 --> 00:16:55,660
You might hear the term rolling because
you may remember back in the good old

301
00:16:55,660 --> 00:17:00,540
days, we used to use actual film.
In my country we call movies, films.

302
00:17:00,770 --> 00:17:05,740
Anyway. Only after those two things happen
can the director say the word action.

303
00:17:06,200 --> 00:17:08,020
And when the word action is said,

304
00:17:08,120 --> 00:17:12,780
you may see a clapperboard
seeing as a clapperboard emoji is

305
00:17:12,900 --> 00:17:16,300
available. I'm gonna assume you know what
one is. But for the sake of inclusion,

306
00:17:16,390 --> 00:17:20,100
if you don't know what one is, it's a
black piece of word you can write on.

307
00:17:20,100 --> 00:17:22,860
For example, episode 23, Scene two,

308
00:17:22,990 --> 00:17:27,900
it has a hinge that makes a nice loud
snapping sound when you lift it and clap

309
00:17:27,900 --> 00:17:28,600
it together.

310
00:17:28,600 --> 00:17:33,420
The sound that the clapperboard makes
assists in synchronizing the picture and

311
00:17:33,420 --> 00:17:36,060
sound by clapping the
clapperboard together.

312
00:17:36,200 --> 00:17:39,220
The image of the sound
waveform creates a short,

313
00:17:39,220 --> 00:17:42,180
sharp peak showing where the scene starts.

314
00:17:42,370 --> 00:17:47,060
That is still true today as we capture
audio directly to our computer hard

315
00:17:47,060 --> 00:17:48,780
drives as podcasters,

316
00:17:49,010 --> 00:17:53,120
we can use the same technique to
help us record our solo podcasts,

317
00:17:53,120 --> 00:17:57,240
opening segments and interruptions and
interviews so that when we come to edit,

318
00:17:57,290 --> 00:18:01,600
we can see at a glance where
our recordings start and stop.

319
00:18:02,050 --> 00:18:06,160
So if you've ever found yourself wanting
or needing to say something again,

320
00:18:06,350 --> 00:18:10,840
take a breath and clap loudly.
You don't need a board.

321
00:18:10,890 --> 00:18:13,400
If you're at your desk
before you continue,

322
00:18:13,690 --> 00:18:16,680
it can potentially save
you hours in the edit.

323
00:18:17,290 --> 00:18:20,320
If you'd like to save
100% of your edit time,

324
00:18:20,320 --> 00:18:23,800
you can reach out to us and see how
we can help you improve your podcast

325
00:18:23,800 --> 00:18:27,160
production. Although we will
still encourage clapping.

326
00:18:27,210 --> 00:18:30,520
So come and say hi over@blueberrypro.com.

327
00:18:35,090 --> 00:18:39,960
So some of the digital audio recording
devices allow you to put a mark.

328
00:18:40,210 --> 00:18:44,040
There's a function for that, but you
have to reach over and click something.

329
00:18:44,190 --> 00:18:49,120
I always have thought a bump on the
mic. That's what I've done in the past.

330
00:18:49,150 --> 00:18:52,680
When again, if you're not
live, a clap will work.

331
00:18:52,680 --> 00:18:57,600
Something that will be distinct. So you
can see that that, that marker mm-hmm.

332
00:18:57,640 --> 00:19:01,760
in the recording to know
where to go to or if nothing else, uh,

333
00:19:01,760 --> 00:19:05,320
have a pen and paper next to you
and write down the time hack. Sure.

334
00:19:05,320 --> 00:19:10,120
If you've got, if you can see the timer.
But that'll help you find those spots,

335
00:19:10,370 --> 00:19:13,290
uh, that need a little bit of tlc.

336
00:19:13,290 --> 00:19:17,210
Especially if you're not a person
who does thorough editing. Yeah.

337
00:19:17,210 --> 00:19:19,930
If you're kind of someone who just
cleans up the problems that you see,

338
00:19:19,930 --> 00:19:21,450
or like the beginning and end type thing.

339
00:19:21,620 --> 00:19:24,770
If you're not going through
the entire full recorded file,

340
00:19:24,770 --> 00:19:26,530
then this is a really
good thing to remember.

341
00:19:26,600 --> 00:19:29,050
Even in, even when I've done, um,

342
00:19:29,840 --> 00:19:32,730
live and I've made a big
mistake mm-hmm. ,

343
00:19:32,730 --> 00:19:34,370
I will do like a dramatic pause

344
00:19:36,330 --> 00:19:40,630
and that will leave enough
air so I can easily see Right.

345
00:19:40,810 --> 00:19:41,830
The time hack.

346
00:19:42,180 --> 00:19:44,670
Yeah. You know what that looks like.
You know what dead air looks like on.

347
00:19:44,670 --> 00:19:47,830
File. Yeah. Yep. So I can go through,
scroll through, Okay. Here it is. And,

348
00:19:47,830 --> 00:19:49,750
and do the edit mm-hmm.
. So yeah,

349
00:19:49,800 --> 00:19:54,390
so market edit points of just find a
way to do it and come up with yours.

350
00:19:54,390 --> 00:19:55,230
You can even, you know,

351
00:19:55,230 --> 00:19:59,350
do a click next to the microphone and
that that'll have a tendency to even

352
00:19:59,350 --> 00:20:01,070
sometimes show up as well as a spike.

353
00:20:01,700 --> 00:20:02,450
Yeah.

354
00:20:02,450 --> 00:20:05,710
All right. No interview this week,
but we do have a question of the week.

355
00:20:05,710 --> 00:20:09,310
And this is a interesting one. This
one we could spend an hour on alone.

356
00:20:09,780 --> 00:20:13,990
Very open ended. We have quite a
bit that we could say on this one.

357
00:20:14,380 --> 00:20:15,120
Yeah.

358
00:20:15,120 --> 00:20:19,630
So what is a good unorthodox way?

359
00:20:20,580 --> 00:20:21,430
Unorthodox,

360
00:20:21,780 --> 00:20:26,590
unorthodox way that can help
you grow your community slash

361
00:20:26,590 --> 00:20:29,630
listeners unorthodox.
Something that's not normal.

362
00:20:30,300 --> 00:20:33,830
Then a little off the wall. Yeah. Um,

363
00:20:35,240 --> 00:20:37,050
it's not super unorthodox,

364
00:20:37,050 --> 00:20:41,890
but I have seen billboards
for podcasts and one

365
00:20:41,890 --> 00:20:43,450
of the times it, it worked on me.

366
00:20:44,060 --> 00:20:48,720
It really did. That's that's, that's
an expensive marketing way to go.

367
00:20:48,720 --> 00:20:53,680
Yeah. I've also seen, um, like if
I'm traveling to different cities,

368
00:20:53,680 --> 00:20:55,800
I'll just mention it in
my show that I'm doing.

369
00:20:55,800 --> 00:20:58,840
I'll do a meetup and I'll just meet
some people at a bar. Oh, that's cool.

370
00:20:58,900 --> 00:21:01,360
And it's, you just have to be
in a big enough city mm-hmm.

371
00:21:01,400 --> 00:21:04,120
to do that. And you maybe
get four or five, 10 people show up.

372
00:21:04,390 --> 00:21:08,400
It's not necessarily unorthodox, but
it's a good way to build community.

373
00:21:09,210 --> 00:21:13,160
Um, and usually pretty inexpensive. You
don't necessarily have to pay the tab,

374
00:21:13,160 --> 00:21:16,360
you just invite people in
and, and have a, you know,

375
00:21:16,360 --> 00:21:20,650
a little bit of social time,
maybe have some food. Um, that's,

376
00:21:20,650 --> 00:21:21,490
that's a good way.

377
00:21:21,870 --> 00:21:24,810
And cool if you're like paying attention
to your stats and you're going to a

378
00:21:24,810 --> 00:21:27,490
city that you know is
doing well in your stats,

379
00:21:27,490 --> 00:21:31,810
because we have like the metropolis areas
in the US at least that tell you that.

380
00:21:31,810 --> 00:21:32,050
So.

381
00:21:32,050 --> 00:21:34,330
There are some IRS rules about this,

382
00:21:34,330 --> 00:21:38,610
but you would be able to write that off
if you had a meeting with listeners as a

383
00:21:38,610 --> 00:21:40,970
promotion marketing piece. You may
not be able to pay off the trip,

384
00:21:41,110 --> 00:21:44,890
but you might be able to pay
off that dinner. Um, and,

385
00:21:44,890 --> 00:21:49,250
and some drinks that would, uh,
again, check with your tax attorney.

386
00:21:50,010 --> 00:21:54,290
always. Yeah. Always. Or tax, uh,
accountant or whatever you have. Yeah.

387
00:21:54,340 --> 00:21:55,890
So I, you know, there's lots of,

388
00:21:55,960 --> 00:22:00,370
I think people are probably at this
point needing to start thinking about

389
00:22:00,690 --> 00:22:02,690
different ways. And, you know,

390
00:22:03,060 --> 00:22:06,290
if you've got the budget and
you're in a market that is,

391
00:22:08,180 --> 00:22:12,950
I guess not so crazy expensive,
maybe even a radio ad, you know,

392
00:22:12,950 --> 00:22:17,070
maybe that, but you know, that
usually is not inexpensive.

393
00:22:17,070 --> 00:22:20,660
That's probably a three
to $5,000 investment.

394
00:22:20,660 --> 00:22:25,550
That feels more like a small town type
thing. Yeah. Potentially. Yeah. Um,

395
00:22:26,130 --> 00:22:29,910
but yeah, I mean, especially if there's
like dedicated listeners to that.

396
00:22:30,480 --> 00:22:31,110
Or if you're.

397
00:22:31,110 --> 00:22:34,630
Doing some segments that are going on
there. Like if you have a special guest.

398
00:22:34,840 --> 00:22:37,110
Or you're doing something local. Yeah.

399
00:22:37,500 --> 00:22:42,230
I think unorthodox though is
also calling the radio station or

400
00:22:42,230 --> 00:22:46,030
calling your local newspaper and
sending them an email and saying, Hey,

401
00:22:46,030 --> 00:22:49,990
I'm celebrating 5,102 years. What?

402
00:22:49,990 --> 00:22:51,510
Or I've got a special guest.

403
00:22:51,970 --> 00:22:55,470
And oftentimes they're looking for fill,

404
00:22:56,360 --> 00:22:57,830
so they're looking for, that's.

405
00:22:57,830 --> 00:23:01,350
The, the radio blog post that we were
talking about earlier where it's like,

406
00:23:01,600 --> 00:23:03,990
include your audience, you know,

407
00:23:04,580 --> 00:23:08,510
this is when you call in
and they're looking to have
that fill time and you say,

408
00:23:08,510 --> 00:23:12,590
Hey, I'm a podcaster and here's my
show. Go listen to it. It's fun.

409
00:23:12,590 --> 00:23:14,670
It's the anniversary,
blah, blah, blah, blah.

410
00:23:14,670 --> 00:23:18,790
Yeah. And again, in letting them
know that you've had a special guest,

411
00:23:18,790 --> 00:23:23,270
so sometimes they'll cover that. It
doesn't hurt to have your local newspaper,

412
00:23:23,270 --> 00:23:27,390
radio stations, all those on a
group mailing list to say, Hey,

413
00:23:27,390 --> 00:23:30,910
I had author so and so,
or I had, uh, this is my,

414
00:23:31,130 --> 00:23:35,150
And every little bit helps. And
depending on the market you're in,

415
00:23:35,310 --> 00:23:39,710
maybe you wanna do bigger. Maybe
like in my small town, we're a very,

416
00:23:39,710 --> 00:23:40,990
very small market here.

417
00:23:41,280 --> 00:23:45,840
So maybe I would email
Battle Creek and Jackson and

418
00:23:45,840 --> 00:23:46,520
Kalamazoo,

419
00:23:46,520 --> 00:23:50,800
everything that's like within a one
hour something that would be like local

420
00:23:50,800 --> 00:23:54,160
television. Mm-hmm.
, uh, area. And, um,

421
00:23:54,300 --> 00:23:57,280
and I've had good success when
I was in Hawaii doing that.

422
00:23:57,540 --> 00:23:59,360
And that's a little bit unorthodox,

423
00:23:59,360 --> 00:24:02,400
but it's something I always tell
content creators to think about.

424
00:24:03,020 --> 00:24:07,760
You know, another one might be
like, out of at live events. Mm-hmm.

425
00:24:07,800 --> 00:24:08,240
, Um,

426
00:24:08,240 --> 00:24:12,920
like I went to a music
festival this past weekend and,

427
00:24:13,130 --> 00:24:17,000
um, the, It's always Sunny
in Philadelphia podcast.

428
00:24:17,000 --> 00:24:21,080
They did like a live episode, their
first one ever. Um, I mean, it's a,

429
00:24:21,080 --> 00:24:25,600
a very popular podcast because it's
related to the show and it's hosted by the

430
00:24:25,600 --> 00:24:29,400
actual characters like the,
the, um, actors and creators.

431
00:24:29,500 --> 00:24:31,520
But like, I knew about it,

432
00:24:31,740 --> 00:24:34,640
but the friend that I was at the
festival with had no idea like,

433
00:24:34,640 --> 00:24:37,160
that they were gonna be there.
Like, I never watched the TV show.

434
00:24:37,160 --> 00:24:39,440
And they're like, Okay, well cool.
Now I know that there's a podcast.

435
00:24:39,440 --> 00:24:42,880
Like if I ever wanna Yeah. Watch
the show or listen to the podcast,

436
00:24:42,910 --> 00:24:45,640
like now I at least know
that it exists and like,

437
00:24:45,640 --> 00:24:49,520
know what it's about because
she was there at the fest.

438
00:24:49,520 --> 00:24:50,600
Otherwise she probably just.

439
00:24:50,980 --> 00:24:51,880
And there's lots of,

440
00:24:51,880 --> 00:24:55,480
there's lots of local events where
you might be able to just get a table.

441
00:24:55,910 --> 00:24:56,700
Yeah.

442
00:24:56,700 --> 00:25:01,360
And, you know, you pay very little
money. You have a, a, a table for,

443
00:25:01,690 --> 00:25:05,960
um, you know, and put some stickers
and put some flyers on there mm-hmm.

444
00:25:06,000 --> 00:25:09,280
and it might cost you 25
bucks or 50 for a little table at an

445
00:25:09,280 --> 00:25:12,320
event. You don't even
have to man it, you know,

446
00:25:12,320 --> 00:25:16,000
you just have some materials laid out.
Yeah. And some signage and you're good.

447
00:25:16,000 --> 00:25:19,760
So there's lots of little ways to think
outside the box to grow the show and

448
00:25:19,760 --> 00:25:22,360
build awareness, especially
if you're in a community.

449
00:25:22,360 --> 00:25:26,480
Don't be afraid to go out there and,
uh, you know, beat the bushes to try to,

450
00:25:26,610 --> 00:25:30,690
to promote. So anyway,

451
00:25:30,690 --> 00:25:33,970
there are some unorthodox ways that
you can help grow your listeners,

452
00:25:33,970 --> 00:25:38,450
but if you've ever had a question on the
show and you'd like us to answer that,

453
00:25:38,450 --> 00:25:42,210
you can drop an email to
mike@blueberry.com, audio, text or video.

454
00:25:42,210 --> 00:25:44,450
And we may use it. We can also,

455
00:25:44,450 --> 00:25:49,450
you can also post a question on the
blueberry podcasting Facebook group or on

456
00:25:49,450 --> 00:25:53,090
Instagram, wherever you may
check us out socially. Mm-hmm.

457
00:25:53,130 --> 00:25:55,530
and of course the best
place for support with any blueberry

458
00:25:55,530 --> 00:25:56,090
product, service,

459
00:25:56,090 --> 00:26:00,930
or ticket system at blueberry.com/support
tickets give the whole

460
00:26:00,930 --> 00:26:05,570
team access rather than
direct emails or calls. So,

461
00:26:05,740 --> 00:26:09,170
uh, again, you're coming this week
from the Blueberry studio in Columbus.

462
00:26:10,350 --> 00:26:12,640
I am, yeah. If you have a,

463
00:26:13,210 --> 00:26:16,120
if anyone would like to
send a podcast sticker,

464
00:26:16,120 --> 00:26:20,040
please send a self-addressed envelope
and we will send you one back.

465
00:26:20,040 --> 00:26:23,000
That's right. We have a
whole little section, um,

466
00:26:23,050 --> 00:26:27,080
of our own podcasters
show of their stickers.

467
00:26:27,080 --> 00:26:28,400
And we would love to add yours.

468
00:26:28,550 --> 00:26:31,560
I have a sticker board that I
just filled up for my other show.

469
00:26:31,560 --> 00:26:36,080
It's absolutely full. So it's
always fun to uh, see different, uh,

470
00:26:36,270 --> 00:26:39,880
show art and so forth. But again, we've
been coming to you this week from, uh,

471
00:26:39,880 --> 00:26:44,040
the new media production studio, Co Water,
and the Blueberry Studio in Columbus.

472
00:26:44,500 --> 00:26:46,560
And of course we've got
that survey going on.

473
00:26:46,560 --> 00:26:47,880
You wanna talk a little
bit about the survey?

474
00:26:48,620 --> 00:26:49,250
Yes.

475
00:26:49,250 --> 00:26:54,120
We revamped our listener survey earlier
this year and we would love to hear

476
00:26:54,120 --> 00:26:56,360
from you. So this means yes,

477
00:26:56,360 --> 00:26:59,800
you are listening to Podcast Insider and
we want to know more about you so that

478
00:26:59,800 --> 00:27:02,640
we can figure out what
type of content you want.

479
00:27:02,640 --> 00:27:05,040
We just wanna understand you a little
bit better. That's all we want.

480
00:27:05,610 --> 00:27:08,280
So fill out the survey. It's
free, it takes like two minutes.

481
00:27:08,420 --> 00:27:12,000
You can skip whatever questions you
want if you're not comfortable or don't

482
00:27:12,000 --> 00:27:13,840
care. And that's all.

483
00:27:13,940 --> 00:27:17,280
Yep. It's easy. surveys.blueberry.com
board slash podcasts.

484
00:27:17,280 --> 00:27:18,520
Insight and Link is in the show notes.

485
00:27:18,520 --> 00:27:21,760
You always schedule one-on-one
with me hosting customers only.

486
00:27:21,760 --> 00:27:25,800
emailTodd@blueberry.com. Christian
schedule tech checkup with Mike. Again,

487
00:27:25,800 --> 00:27:28,240
hosting customers only
email mike@blueberry.com.

488
00:27:28,240 --> 00:27:32,360
That's blueberry without the ease cuz
we couldn't afford the ease and someone

489
00:27:32,360 --> 00:27:36,320
wants to buy in for us. They can. I think
it's about $2 million at this point.

490
00:27:36,510 --> 00:27:40,080
Yeah. So , But uh, the.

491
00:27:40,080 --> 00:27:40,870
Cool 2 million.

492
00:27:40,870 --> 00:27:43,160
Yeah. So wanna thank everyone that was on.

493
00:27:43,160 --> 00:27:47,040
I know we had a few people watching live.
Appreciate you all being here. And uh,

494
00:27:47,200 --> 00:27:49,240
Mackenzie any parting thoughts
before we get outta here?

495
00:27:49,890 --> 00:27:53,720
No, I will be here. I'll be
back here in about two weeks.

496
00:27:53,860 --> 00:27:56,840
All right everybody, thanks for listening
to the inside, everyone. Take care.

497
00:27:56,840 --> 00:27:58,840
We'll see you next time. Thanks. Bye. Bye.