Podcasting 101: The Terms Every Podcaster Needs to Understand – PCI 476

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Welcome back to Podcast Insider. I'm Mike Dell,

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the VP of customer relations here at Blueberry.

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And I'm Mackenzie Bennett, director of marketing at

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Blueberry.

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And today, we're gonna talk about something that

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confuses a lot of people,

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podcast

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terminology.

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It has its own language, RSS feeds, enclosures,

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CPMs, hosting, distribution. It goes on and on.

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And if you're new, it can feel like

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everyone assumes you already know what these things

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mean.

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So we're gonna break them down for you.

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Some of the most common podcasting terms, what

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they actually mean, and why they matter. No

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jargon, no complicated explanations, just plain English. Well,

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I will try. How about that? I'm gonna

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I'm gonna hold you to that as as

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best I can. There we

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go. You're listening to Podcast Insider,

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hosted by Mike Dell, Mackenzie Bennett, and Dave

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Clements.

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We're bringing you weekly insights, advice, and insider

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tips and tricks to help you start, grow,

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and thrive through podcasting,

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all with the support of your team here

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at Blueberry.

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Welcome. Let's dive in.

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Alright. And I'll take this first section here

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since I

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I wrote

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it.

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That was your little rant.

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Yeah. It's not a rant. It's, you know,

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working in support, I answer the phone, and

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a lot of times, I will get something

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to the effect of,

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my podcast

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didn't go out today, or my podcast

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feed on Apple isn't

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updated, or, you know, some

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basic thing. So I just wanted to define

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some of the basic

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terms,

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you know, just the the right down to

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the bare bones. So a podcast,

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and there's a technical definition that drives everybody

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nuts. That's not what I'm talking about.

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A podcast is an episodic

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show,

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which is mostly delivered by RSS, but, you

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know, there are stuff on other platforms called

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podcasts that are episodics.

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They fit that definition.

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That term can also be interchangeable with the

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word show. You have a show.

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Okay. I'm gonna age myself here. Oh, I

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can go on and on about show and

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episode and that whole thing. Right. But I'm

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gonna age myself here.

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The TV show MASH, I'm sure even even

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the younger ones in this, in this audience

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know what the show MASH was.

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Okay? MASH was the title of the show,

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just like your podcast will have a title.

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It's a show.

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And then individual

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episodes may have other titles.

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So in MASH, there was probably an episode

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named something. I don't know what their names

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were because that's not popular on TV. But

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the idea is that when you say you

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have a podcast,

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you have a show.

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When you have an episode,

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it that's the end of it it's an

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individual entry.

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You know, I can't it's hard to done

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it define episode without saying the word episode.

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But, basically,

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you know, I I I hear

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podcasters,

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say, I did a podcast about that.

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No. You did a podcast episode

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about that.

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Yes.

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That's different. And, personally, I hate the word

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pod, but I guess that's a thing now

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too. But,

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I did a I did a pod.

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Okay. Good. Great.

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That, yeah, that just,

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irks me in ways.

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Yeah. But,

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yeah. No. My biggest one is definitely

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podcast

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show

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episode,

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that whole debacle.

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Think of it the way that you think

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of

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TV shows. It's just that simple. I mean,

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I've been having this conversation with my mother

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since I

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have been, like, nine years old

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where she's describing

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a TV episode

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about a show that we have watched forever,

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and she calls it a a movie.

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Or she she will describe a movie for,

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you know, an entire day. And she's like,

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yeah. No. But it's a show. Like,

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it's it goes back and forth. And I

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have explained it to her countless times, and

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she just could not care.

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And it drives me insane,

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because I care about media and I care

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about words, and,

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that one I'm just never gonna get over.

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Yeah. And that's

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one of the things that we get a

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lot as well in support is, you know,

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people will say your,

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say, feed. Well,

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when when you're talking about a podcast,

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the feed is the RSS feed.

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It's not your listing on Apple. It's not

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your listing on Spotify.

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It's not your YouTube channel. It's

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it's

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the specific

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technical thing that makes your podcast work. We're

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gonna go into what RSS is all about

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a little bit later,

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so I won't beat that dead horse. But,

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basically,

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you know, there's no such thing as a

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YouTube

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feed. There's a YouTube

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channel Right. And that's cool. The feed is

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the function.

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Yeah. That's why there's that's why the it

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exists in only podcasting, and you don't really

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hear it used in anything else. Right. And,

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you know, and that's becoming less important, you

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know, as far as the listeners are concerned

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or viewers.

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You know, they don't care if it's an

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RSS feed or not. You know? That's that's

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one of the reasons why reason for them

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to. But there is no feed

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out

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of YouTube.

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Yeah. They they can take your feed in

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in certain instances,

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but there's no feed on YouTube, and there's

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no feed coming out of YouTube. Anyway,

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it's not true with Spotify, but that's a

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whole another thing.

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So and then the term upload really confuses

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people.

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And I don't

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specifically know why, but I guess I get

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it.

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But, in publishing an episode, when you upload,

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you're uploading your episode to your podcast host

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or server or whatever you use. Hopefully, it's

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Blueberry.

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But, that's you know, you do not upload

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your podcast to Apple Podcasts or Spotify

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or wherever.

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You

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syndicate

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to them through your RSS feed, blah blah

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blah, you know, all the technical garbage. Alright.

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I'll I'll try to speak English from here

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on out.

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Well, if you wanna speak English, I don't

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know if we should really describe an RSS

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feed then because it might be called really

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simple syndication, but

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it's not

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that simple.

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Well,

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if you're using the right tools, it's really

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simple.

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But that's the key. If you're gonna go

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in there and handwrite it yourself, then, no,

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that's complicated.

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So you just confuse more people by saying

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handwriting

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it. Okay. Well,

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back in the day, back you know, I'll

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use my old man voice.

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When podcasting

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first started, that's basically, we had to make

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a text file and write a whole bunch

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of gobbledygook in the text file to get

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RSS to work.

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Now we don't have to do that anymore.

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Yeah. We have tools for that such as

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Blueberry Podcasting,

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PowerPress,

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or,

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you know, there's

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100 ways of making an RSS feed that

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don't involve you learning

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XML code.

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You know, just like a web page. Okay.

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A web page on the back end is

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HTML code,

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but you don't see that. And when you're

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building web pages nowadays, you just type what

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you want in there, put some pictures in

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there, hit hit publish, and you don't care

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what the code says.

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You know? Same thing with RSS.

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It's to the point now where it disappears,

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really, for most people. It is in the

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background, but it does contain

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your episode title, your show title, the descriptions

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for your episodes, the audio files for video

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files for set episodes.

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Yeah. And links to them. It's Right.

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But, yeah, not the the file itself stays

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wherever you uploaded it to. See previous section.

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And

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the, I guess, the date associated to that

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because, you know, it'll go in whatever order.

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Yeah. And there's a whole bunch of other

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things in RSS that nobody cares about. But,

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you know, there's there's what we call tags,

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or features, you know, extra things that can

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be added in there. But for the most

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part, the tool you're using, if you're using

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Blueberry especially, all that stuff disappears and you

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just fill in boxes.

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So

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pretty cool. Yeah. All of that can be

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managed with Blueberry or wherever you are hosting

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your show. And speaking of podcast hosting,

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that's a that that kind of is a

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harder one to to

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understand sometimes, but what a podcast hosting

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company does

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is

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two things, really. We help you generate your

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RSS feed,

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and we store the files for you. And,

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you know, with us, at least, we give

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you pretty good statistics on how your files

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are being used,

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which is nice. We've been tracking that info

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since day one. Yep. And so, basically, you

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know, a podcast hosting, you know, it doesn't

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have to be a company. It could be

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a server that you own. You know? It's

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not recommended most of the time for various

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reasons, but,

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you know, a a podcast host such as

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Blueberry Podcast,

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you know, we store the audio. We gen

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help you generate the RSS feed either via

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PowerPress or or on our dashboard.

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And it, we help you distribute

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it so that,

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you know, when

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Apple

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pulls your RSS feed in and new episode

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shows to all your listeners

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or viewers depending on audio video.

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I I I've got a

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I'm having a little trouble here because this

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this year,

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video is exploding.

277
00:10:17,120 --> 00:10:19,519
There there there's gonna be lots of new

278
00:10:19,519 --> 00:10:20,500
things coming.

279
00:10:21,360 --> 00:10:24,179
And so, you know, listener and or viewer,

280
00:10:24,240 --> 00:10:26,254
you know, it's like like when they change

281
00:10:26,254 --> 00:10:29,555
the term subscribe to follow Follow.

282
00:10:30,415 --> 00:10:32,894
That took me the longest time to get,

283
00:10:33,215 --> 00:10:36,495
get subscribe out of my head Yeah. Even

284
00:10:36,495 --> 00:10:38,035
though that's what you're doing. Anyway,

285
00:10:38,850 --> 00:10:41,269
enough But it's it's you know,

286
00:10:41,970 --> 00:10:43,889
if you really are, like, having trouble wrapping

287
00:10:43,889 --> 00:10:45,589
your head around it, it's just whenever

288
00:10:46,049 --> 00:10:48,690
you were listening to whatever show in Apple

289
00:10:48,690 --> 00:10:50,870
Podcasts or Overcast or wherever,

290
00:10:52,075 --> 00:10:54,075
those episodes don't actually live at that place.

291
00:10:54,075 --> 00:10:55,934
They live somewhere else. They are being

292
00:10:56,315 --> 00:10:57,134
made available

293
00:10:58,154 --> 00:10:58,654
through

294
00:10:59,034 --> 00:11:01,195
the app. Yeah. Well, that's and that's you

295
00:11:01,195 --> 00:11:03,455
know, podcasting is exactly opposite

296
00:11:03,834 --> 00:11:06,174
of pretty much everything else on the Internet.

297
00:11:06,554 --> 00:11:08,009
I I mean, you upload a video to

298
00:11:08,009 --> 00:11:10,009
YouTube, and as soon as they're done processing

299
00:11:10,009 --> 00:11:12,649
it, it's available on YouTube. Boom. Done. That's

300
00:11:12,649 --> 00:11:15,470
all there is to it. Right. You upload

301
00:11:15,529 --> 00:11:18,009
your show to your podcast host, put it

302
00:11:18,009 --> 00:11:20,169
in your RSS feed, which, like I said,

303
00:11:20,169 --> 00:11:22,195
you don't have to do anything special to

304
00:11:22,195 --> 00:11:24,375
do that. It just the tools do it.

305
00:11:25,235 --> 00:11:27,815
Then Right. And then you have to wait

306
00:11:28,274 --> 00:11:29,495
a little bit of time

307
00:11:29,875 --> 00:11:32,995
for Apple and Spotify and Amazon and all

308
00:11:32,995 --> 00:11:34,514
the 135

309
00:11:34,514 --> 00:11:36,159
other apps out there that you can listen

310
00:11:36,159 --> 00:11:37,299
to podcasts on,

311
00:11:37,919 --> 00:11:40,339
get it because it's syndicated,

312
00:11:40,959 --> 00:11:41,459
not

313
00:11:42,159 --> 00:11:45,600
not you're not directly uploading it to Apple

314
00:11:45,600 --> 00:11:48,144
and Spotify. So But I I think some

315
00:11:48,144 --> 00:11:50,705
people definitely get confused because they hear these

316
00:11:50,705 --> 00:11:53,825
big big big shows and celebrities say we're

317
00:11:53,825 --> 00:11:55,044
hosted on Spotify.

318
00:11:55,745 --> 00:11:57,985
They are. Yeah. There are so many making

319
00:11:57,985 --> 00:11:59,044
millions of dollars.

320
00:11:59,669 --> 00:12:02,309
Yeah. This is a different scenario. You know,

321
00:12:02,309 --> 00:12:04,789
Spotify as well as a listening app is

322
00:12:04,789 --> 00:12:05,289
also

323
00:12:05,750 --> 00:12:08,009
a podcast host. Yeah. So

324
00:12:08,549 --> 00:12:11,450
so for the most part, normal everyday podcasters

325
00:12:11,750 --> 00:12:13,610
and people are not

326
00:12:13,990 --> 00:12:14,490
hosting,

327
00:12:15,075 --> 00:12:17,795
are not using Apple and Spotify and Amazon

328
00:12:17,795 --> 00:12:20,695
and these places for their podcast hosting.

329
00:12:21,315 --> 00:12:23,715
These celebrities and big shows, they are. Those

330
00:12:23,715 --> 00:12:25,894
are exclusive. Those are different deals.

331
00:12:26,274 --> 00:12:29,250
Yeah. They may be. Yeah. Yeah. Apple, not

332
00:12:29,250 --> 00:12:30,230
so much. Spotify,

333
00:12:30,610 --> 00:12:31,110
definitely.

334
00:12:31,970 --> 00:12:35,009
Spotify also has another hosting company that is

335
00:12:35,009 --> 00:12:36,389
associated with them

336
00:12:36,769 --> 00:12:38,789
that a lot you know, like Joe Rogan's

337
00:12:38,850 --> 00:12:38,929
on

338
00:12:39,965 --> 00:12:41,245
I don't even remember the name of it,

339
00:12:41,245 --> 00:12:43,024
but it's their enterprise level,

340
00:12:44,205 --> 00:12:45,024
at Spotify.

341
00:12:45,565 --> 00:12:46,544
So Premium.

342
00:12:47,085 --> 00:12:49,804
Totally different thing. Is he really like, if

343
00:12:49,804 --> 00:12:52,125
you have free Spotify, you can't get The

344
00:12:52,125 --> 00:12:53,024
Rogan Show?

345
00:12:53,379 --> 00:12:54,899
No. No. You can get The Rogan Show.

346
00:12:54,899 --> 00:12:57,059
What I'm talking about is where his feed

347
00:12:57,059 --> 00:12:57,879
comes from

348
00:12:59,299 --> 00:13:00,519
is from Megaphone.

349
00:13:00,899 --> 00:13:03,779
That's Oh, oh, okay. Got it. Which is

350
00:13:03,779 --> 00:13:06,600
owned by Spotify. Anyway, so we're inside baseball

351
00:13:06,659 --> 00:13:07,159
here.

352
00:13:09,084 --> 00:13:11,004
I'm like, when did this change happen? Okay.

353
00:13:11,004 --> 00:13:13,644
Got it. Yeah. Yeah. Yeah. Yeah. So, but

354
00:13:13,725 --> 00:13:15,345
and now here's one that

355
00:13:16,524 --> 00:13:19,264
confuses a lot of people, in their stats.

356
00:13:20,524 --> 00:13:21,745
Downloads versus

357
00:13:22,125 --> 00:13:22,625
listens.

358
00:13:23,240 --> 00:13:24,860
Yeah. That one is

359
00:13:25,319 --> 00:13:25,759
a

360
00:13:26,199 --> 00:13:27,740
that changed, I mean,

361
00:13:28,600 --> 00:13:31,500
six, seven years ago where it started, like,

362
00:13:31,559 --> 00:13:32,860
really changing because

363
00:13:33,559 --> 00:13:35,500
people started having good Internet.

364
00:13:36,054 --> 00:13:38,235
Yeah. And that's that's the thing. The the

365
00:13:38,695 --> 00:13:41,595
the party trick of podcasting has always been

366
00:13:42,054 --> 00:13:43,514
that you download

367
00:13:44,535 --> 00:13:47,495
the entire episode to your device, whatever you're

368
00:13:47,495 --> 00:13:49,095
using. You know, back in the day, it

369
00:13:49,095 --> 00:13:51,419
was an iPad or something similar, and now

370
00:13:51,419 --> 00:13:52,159
it's phones.

371
00:13:53,659 --> 00:13:56,379
But it downloaded the actual file to your

372
00:13:56,379 --> 00:13:58,220
phone. So then when you jumped on an

373
00:13:58,220 --> 00:14:00,639
airplane or gotten bad Internet,

374
00:14:01,259 --> 00:14:03,179
you could still listen to the stuff you

375
00:14:03,179 --> 00:14:05,179
had downloaded on your device, and it did

376
00:14:05,179 --> 00:14:05,919
that automatically.

377
00:14:06,595 --> 00:14:07,894
Mhmm. And,

378
00:14:08,514 --> 00:14:10,774
you know, now there's a lot of streaming

379
00:14:10,835 --> 00:14:14,294
going on in podcasting. Not that it's bad.

380
00:14:15,315 --> 00:14:17,715
You still have the option to download, but

381
00:14:17,715 --> 00:14:20,914
you don't absolutely have to download anymore like

382
00:14:20,914 --> 00:14:24,889
you used to. I'm typically still downloading, but

383
00:14:25,110 --> 00:14:26,709
if it's less than ten minutes, I don't

384
00:14:26,709 --> 00:14:28,809
do that anymore. I just hit listen.

385
00:14:29,269 --> 00:14:31,269
Right. And, you know, there's nothing wrong with

386
00:14:31,269 --> 00:14:33,929
that at all. Yeah. You know, it's it's

387
00:14:34,514 --> 00:14:36,855
the thing is is we we want podcasting

388
00:14:37,394 --> 00:14:39,815
to be everywhere people are

389
00:14:40,434 --> 00:14:42,754
and make it as convenient as possible. So

390
00:14:42,754 --> 00:14:44,054
for the listener side,

391
00:14:45,315 --> 00:14:47,750
you know, it could you could listen to

392
00:14:47,750 --> 00:14:49,610
a YouTube channel. You could

393
00:14:49,990 --> 00:14:53,029
download a podcast video. You can download a

394
00:14:53,029 --> 00:14:55,910
podcast audio. You can stream it. You know,

395
00:14:55,910 --> 00:14:59,054
the all the options. That's that's good. And

396
00:14:59,054 --> 00:14:59,715
it doesn't

397
00:15:00,254 --> 00:15:02,654
matter on the creator side. Like Right. We're

398
00:15:02,654 --> 00:15:03,955
gonna collect that information.

399
00:15:04,414 --> 00:15:06,414
Right. Right. And count it as, you know

400
00:15:07,455 --> 00:15:08,434
Yeah. Downloads

401
00:15:10,335 --> 00:15:12,514
versus listens in this case, though,

402
00:15:13,215 --> 00:15:16,779
IAB, which is who certifies our podcast statistics

403
00:15:17,080 --> 00:15:18,540
and a lot of other companies.

404
00:15:18,920 --> 00:15:22,519
It's the Interactive Advertising Bureau. Right. Right. Right.

405
00:15:22,519 --> 00:15:24,840
I always thought it was Internet Advertising Bureau,

406
00:15:24,840 --> 00:15:26,060
but I guess they changed.

407
00:15:27,160 --> 00:15:28,700
Yeah. But, anyway,

408
00:15:29,160 --> 00:15:29,660
the

409
00:15:30,235 --> 00:15:31,835
the the gist of it is is they

410
00:15:31,835 --> 00:15:33,054
changed the term

411
00:15:33,915 --> 00:15:35,695
from downloads to listens.

412
00:15:36,634 --> 00:15:39,615
Not that there's any difference between the two,

413
00:15:41,514 --> 00:15:42,014
really.

414
00:15:43,610 --> 00:15:44,149
You know,

415
00:15:44,610 --> 00:15:47,169
like, in our stats, we have we we

416
00:15:47,169 --> 00:15:49,490
can tell how much of the file got

417
00:15:49,490 --> 00:15:49,990
downloaded.

418
00:15:50,450 --> 00:15:53,730
Yeah. We assume that's somebody streaming it as

419
00:15:53,730 --> 00:15:56,049
they're, you know, downloading as they're listening. It's

420
00:15:56,049 --> 00:15:58,012
not really a true stream, but that's a

421
00:15:58,012 --> 00:15:58,955
whole other geeky

422
00:15:59,335 --> 00:15:59,835
thing.

423
00:16:01,575 --> 00:16:01,975
Anyway

424
00:16:04,455 --> 00:16:05,195
so, basically,

425
00:16:05,575 --> 00:16:08,715
you know, the the the listen versus download,

426
00:16:09,254 --> 00:16:11,495
in our stats, yes, you could have some

427
00:16:11,495 --> 00:16:12,634
partial listens

428
00:16:13,740 --> 00:16:15,600
because it's partially downloaded.

429
00:16:16,460 --> 00:16:18,700
But a lot of times, people have their

430
00:16:18,700 --> 00:16:21,279
phones set to download the entire file, so

431
00:16:21,340 --> 00:16:23,100
we pick that up as a download. We

432
00:16:23,100 --> 00:16:24,940
have to call it a listen because IAB

433
00:16:24,940 --> 00:16:27,259
says so, but we can't guarantee that they

434
00:16:27,259 --> 00:16:29,360
listened. We just know they downloaded it.

435
00:16:29,875 --> 00:16:32,615
It was yeah. The file was

436
00:16:33,074 --> 00:16:34,134
accessed. That's

437
00:16:34,514 --> 00:16:36,595
the long and short of it. Yeah. Like

438
00:16:36,595 --> 00:16:38,434
I said, try not to get too geeky.

439
00:16:38,434 --> 00:16:40,054
Thanks for for not.

440
00:16:41,875 --> 00:16:43,495
Yeah. I tend to do that.

441
00:16:44,339 --> 00:16:45,639
Alright. Let's see.

442
00:16:47,059 --> 00:16:49,700
CPM. I'll let you explain that one. Let's

443
00:16:49,860 --> 00:16:50,600
Yeah. The

444
00:16:51,379 --> 00:16:53,000
this is for

445
00:16:53,539 --> 00:16:54,039
advertising.

446
00:16:54,500 --> 00:16:57,559
So it's cost per million, basically, which means

447
00:16:57,779 --> 00:16:58,759
the cost per

448
00:16:59,174 --> 00:17:01,654
thousand downloads Yeah. Doesn't really make sense. Yeah.

449
00:17:01,654 --> 00:17:02,154
Literally.

450
00:17:04,055 --> 00:17:06,375
Because it doesn't really make sense so much.

451
00:17:06,375 --> 00:17:09,174
But it is the yeah. It is the

452
00:17:09,174 --> 00:17:12,615
common pricing model used in, podcast advertising a

453
00:17:12,615 --> 00:17:14,809
lot of the time in in most content

454
00:17:14,869 --> 00:17:15,369
advertising.

455
00:17:16,950 --> 00:17:17,450
So

456
00:17:17,750 --> 00:17:20,009
if you are getting 5,000 downloads,

457
00:17:20,630 --> 00:17:22,329
you are getting $20

458
00:17:22,710 --> 00:17:23,210
CPM.

459
00:17:24,149 --> 00:17:24,649
And

460
00:17:25,429 --> 00:17:28,230
No. If you're getting $20 CPM and you

461
00:17:28,230 --> 00:17:29,884
get 5,000 downloads,

462
00:17:30,825 --> 00:17:33,164
you get roughly a $100 for that advertisement.

463
00:17:33,705 --> 00:17:37,085
Correct. Yeah. Correct. So we can estimate,

464
00:17:37,465 --> 00:17:39,225
you know, based on your down like, based

465
00:17:39,225 --> 00:17:40,984
on your downloads and listens, how much you

466
00:17:40,984 --> 00:17:41,644
could make.

467
00:17:42,664 --> 00:17:43,164
With

468
00:17:43,480 --> 00:17:45,980
with advertising that we do here at Blueberry,

469
00:17:46,039 --> 00:17:46,700
our programmatic,

470
00:17:47,159 --> 00:17:51,079
that ranges from 5 to 20 or 25,

471
00:17:51,079 --> 00:17:52,139
usually, CPM.

472
00:17:52,440 --> 00:17:53,419
Yeah. 15

473
00:17:53,720 --> 00:17:56,200
is, you know, between 10 and 15 is

474
00:17:56,200 --> 00:17:57,099
a good target.

475
00:17:57,514 --> 00:17:59,274
Yeah. But it can be as low as

476
00:17:59,274 --> 00:18:01,355
5. You could hear a GEICO ad in

477
00:18:01,355 --> 00:18:03,855
your thing. It's mostly a $5 ad.

478
00:18:04,234 --> 00:18:04,734
Yeah.

479
00:18:05,434 --> 00:18:07,274
So it's kind of a you get what

480
00:18:07,274 --> 00:18:09,214
you pay for type thing. But,

481
00:18:10,075 --> 00:18:10,815
yeah, overall,

482
00:18:13,250 --> 00:18:15,650
it's it's pretty easy to calculate and figure

483
00:18:15,650 --> 00:18:16,789
out, like, what your

484
00:18:17,250 --> 00:18:18,529
possibilities are.

485
00:18:19,250 --> 00:18:20,710
But especially nowadays

486
00:18:21,009 --> 00:18:21,509
with

487
00:18:21,970 --> 00:18:24,130
AI, you literally just ask it. There are

488
00:18:24,130 --> 00:18:26,289
a million and one CPM calculators on the

489
00:18:26,289 --> 00:18:27,555
Internet. Yep.

490
00:18:28,335 --> 00:18:29,775
So it's not really something you have to,

491
00:18:29,775 --> 00:18:30,914
like, figure out yourself,

492
00:18:31,615 --> 00:18:32,115
but

493
00:18:32,734 --> 00:18:35,455
it's that's generally the terms that you're gonna

494
00:18:35,455 --> 00:18:36,595
be looking at.

495
00:18:36,974 --> 00:18:39,234
Alright. And sticking with ads here,

496
00:18:40,840 --> 00:18:43,660
pre roll, mid roll, and post roll.

497
00:18:44,279 --> 00:18:47,500
And, basically, this just describes where the advertisement

498
00:18:47,880 --> 00:18:50,600
appears in an episode. So if you're doing

499
00:18:50,600 --> 00:18:51,340
ad insertion,

500
00:18:53,265 --> 00:18:56,224
and you're putting in dynamic ads or whatever,

501
00:18:56,224 --> 00:18:57,765
or even if you're doing

502
00:18:58,144 --> 00:18:58,884
host threads,

503
00:18:59,265 --> 00:19:01,744
you know, you could record an ad that

504
00:19:01,744 --> 00:19:03,505
goes at the beginning of the episode, and

505
00:19:03,505 --> 00:19:04,805
that's called a pre roll.

506
00:19:05,730 --> 00:19:07,250
Yeah. You can place it at the end

507
00:19:07,250 --> 00:19:09,509
of the episode, call it a post roll.

508
00:19:09,809 --> 00:19:11,430
And then anywhere in between

509
00:19:11,970 --> 00:19:13,509
is known as a mid roll,

510
00:19:14,369 --> 00:19:16,069
and mid rolls pay better.

511
00:19:17,170 --> 00:19:18,869
They also have to be done better.

512
00:19:19,214 --> 00:19:20,634
Yes. Yeah. They

513
00:19:20,974 --> 00:19:23,535
well, because, you know, some automated systems, I'm

514
00:19:23,535 --> 00:19:26,434
sure you guys, if you watch YouTube without

515
00:19:26,494 --> 00:19:28,974
being a subscriber to YouTube, you know, paying

516
00:19:28,974 --> 00:19:30,035
them Mhmm.

517
00:19:30,494 --> 00:19:32,990
You'll be, you know, mid sentence, they'll pop

518
00:19:32,990 --> 00:19:35,150
in an ad. Right? Mid sentence. So you

519
00:19:35,150 --> 00:19:36,830
you don't wanna do that. If you're gonna

520
00:19:36,830 --> 00:19:38,690
do mid rolls, place them properly.

521
00:19:39,070 --> 00:19:40,769
Yeah. You know, I was listening to,

522
00:19:41,390 --> 00:19:42,910
a podcast the other day that I had

523
00:19:42,910 --> 00:19:44,509
listened to for the first time because the

524
00:19:44,509 --> 00:19:46,670
guest on there was someone that I wanted

525
00:19:46,670 --> 00:19:47,490
to listen to.

526
00:19:49,154 --> 00:19:50,914
And he and this guest was in the

527
00:19:50,914 --> 00:19:53,734
middle of, like, this, you know, heartfelt sentence,

528
00:19:54,194 --> 00:19:56,454
literally, like, a GEICO ad

529
00:19:57,154 --> 00:19:58,755
in the middle of the sentence. And I

530
00:19:58,755 --> 00:20:00,674
was like, you are making how much money

531
00:20:00,674 --> 00:20:01,734
off of this podcast?

532
00:20:03,019 --> 00:20:04,940
And you have also split up the interview

533
00:20:04,940 --> 00:20:07,339
into two episodes, which I am not a

534
00:20:07,339 --> 00:20:08,079
fan of.

535
00:20:08,539 --> 00:20:10,379
And now in the middle of a sentence,

536
00:20:10,379 --> 00:20:12,159
I have to listen to this prerecorded

537
00:20:13,259 --> 00:20:14,079
ad for

538
00:20:14,940 --> 00:20:15,440
GEICO.

539
00:20:16,115 --> 00:20:17,734
Mhmm. Not great.

540
00:20:18,035 --> 00:20:18,535
One,

541
00:20:20,195 --> 00:20:21,974
I I just, like,

542
00:20:22,355 --> 00:20:24,434
what the podcast is whatever. And two, I

543
00:20:24,434 --> 00:20:26,035
got annoyed with that, and I'm like, okay.

544
00:20:26,035 --> 00:20:28,115
I I will just, I'll look up the

545
00:20:28,115 --> 00:20:29,474
interview. I don't need to listen to it.

546
00:20:29,474 --> 00:20:31,015
I'm done with that podcast forever.

547
00:20:32,049 --> 00:20:33,250
Yep. And, you know, that's

548
00:20:34,769 --> 00:20:37,410
you know, poorly placed ads will run, you

549
00:20:37,410 --> 00:20:39,829
know, run your listeners off, believe me.

550
00:20:41,250 --> 00:20:43,730
Because, you know, I I detest ads. That's

551
00:20:43,730 --> 00:20:44,789
why I pay YouTube

552
00:20:46,125 --> 00:20:48,525
because, you know, they yeah. They have yeah.

553
00:20:48,525 --> 00:20:50,365
And, you know, I guess, I don't know

554
00:20:50,365 --> 00:20:51,664
if we cover this term,

555
00:20:52,205 --> 00:20:54,525
but, there's also a thing called host read

556
00:20:54,525 --> 00:20:55,025
endorsements

557
00:20:55,325 --> 00:20:57,105
or host read ads.

558
00:20:57,884 --> 00:20:58,605
And those are

559
00:20:59,279 --> 00:21:01,220
and I'm gonna age myself again.

560
00:21:01,759 --> 00:21:02,500
Paul Harvey.

561
00:21:02,880 --> 00:21:03,779
Remember him?

562
00:21:04,160 --> 00:21:04,660
Mhmm.

563
00:21:05,039 --> 00:21:07,840
Okay. He was the master at host red

564
00:21:07,840 --> 00:21:08,340
endorsements.

565
00:21:08,960 --> 00:21:10,480
He'd be, you know, right in the middle

566
00:21:10,480 --> 00:21:12,080
of a news story, and then he would

567
00:21:12,080 --> 00:21:14,434
stop and start talking about his sponsor, you

568
00:21:14,434 --> 00:21:16,535
know, in in a cool way.

569
00:21:17,554 --> 00:21:19,714
And that's, you know, that that's what's known

570
00:21:19,714 --> 00:21:22,115
as a host read endorsement. Anyway, those those

571
00:21:22,115 --> 00:21:23,954
pay really well, by the way, if you

572
00:21:23,954 --> 00:21:25,015
can get a deal.

573
00:21:25,875 --> 00:21:27,234
Yeah. I'd say,

574
00:21:27,954 --> 00:21:29,974
if you wanna get paid really well,

575
00:21:30,569 --> 00:21:32,529
you have to do like, one, you have

576
00:21:32,529 --> 00:21:33,849
to have the listeners a lot of the

577
00:21:33,849 --> 00:21:34,409
time. But,

578
00:21:35,130 --> 00:21:36,750
but two have an awesome audience.

579
00:21:38,009 --> 00:21:40,109
But you have to do them well.

580
00:21:40,809 --> 00:21:41,309
Yeah.

581
00:21:42,585 --> 00:21:45,325
Okay. Here's another term we touched on, dynamic

582
00:21:45,384 --> 00:21:46,125
ad insertion.

583
00:21:48,025 --> 00:21:49,884
Basically, what that does is,

584
00:21:50,904 --> 00:21:53,625
you record your episode. And then if you

585
00:21:53,625 --> 00:21:55,865
have dynamic ad insertion, you can run a

586
00:21:55,865 --> 00:21:56,365
campaign

587
00:21:58,180 --> 00:22:00,580
that inserts a pre roll, post roll, mid

588
00:22:00,580 --> 00:22:01,559
roll ad

589
00:22:02,019 --> 00:22:04,259
where you want them to be placed. And

590
00:22:04,259 --> 00:22:06,340
then when that campaign's over, it takes those

591
00:22:06,340 --> 00:22:08,259
ads out of that episode. And if you

592
00:22:08,259 --> 00:22:10,575
have another campaign, it puts new ads in.

593
00:22:10,575 --> 00:22:13,154
So people that download your episode later

594
00:22:13,934 --> 00:22:16,335
will get new ads or no ads depending

595
00:22:16,335 --> 00:22:18,115
on what campaign is running.

596
00:22:18,494 --> 00:22:19,315
Very convenient.

597
00:22:19,934 --> 00:22:22,494
Yeah. It's it's pretty handy. You know, not

598
00:22:22,494 --> 00:22:23,940
a lot of people use it,

599
00:22:24,419 --> 00:22:26,440
because it is a little bit more manual.

600
00:22:27,460 --> 00:22:28,919
Of course, we have a programmatic

601
00:22:29,460 --> 00:22:29,960
ad,

602
00:22:31,059 --> 00:22:33,779
system at Blueberry where we sell the ads

603
00:22:33,779 --> 00:22:35,220
for you, and you just if you want

604
00:22:35,220 --> 00:22:37,059
mid rolls, you put a mid roll tag

605
00:22:37,059 --> 00:22:37,299
in your

606
00:22:38,284 --> 00:22:38,944
yeah. Anyway,

607
00:22:39,244 --> 00:22:39,744
geeky.

608
00:22:40,684 --> 00:22:42,924
But you can specify where they go in

609
00:22:42,924 --> 00:22:45,005
the in the in the episode. Yes. So

610
00:22:45,005 --> 00:22:46,684
that it doesn't enter in the middle of

611
00:22:46,684 --> 00:22:48,065
a sentence. Exactly.

612
00:22:48,605 --> 00:22:50,684
So there is, you know, there it's more

613
00:22:50,684 --> 00:22:51,984
manual, but it is

614
00:22:52,309 --> 00:22:53,769
definitely a better experience

615
00:22:54,390 --> 00:22:56,309
on the, the listener end. Yeah. And you

616
00:22:56,309 --> 00:22:57,829
don't have to do a thing, and you

617
00:22:57,829 --> 00:23:00,150
can get pre roll and post rolls because

618
00:23:00,150 --> 00:23:01,990
we don't have to worry about cutting off

619
00:23:01,990 --> 00:23:03,690
somebody's sentence. Yeah.

620
00:23:04,230 --> 00:23:04,549
So

621
00:23:05,269 --> 00:23:05,670
but,

622
00:23:06,835 --> 00:23:08,055
let's see. Episode

623
00:23:08,355 --> 00:23:11,154
artwork. That was something that's, I I would

624
00:23:11,154 --> 00:23:11,894
say, relatively

625
00:23:12,275 --> 00:23:13,095
new to

626
00:23:13,955 --> 00:23:14,455
podcasting.

627
00:23:14,994 --> 00:23:16,994
At least a lot of the apps now

628
00:23:16,994 --> 00:23:18,775
or I'd say all of them

629
00:23:19,235 --> 00:23:20,535
now support

630
00:23:20,835 --> 00:23:21,894
episodic images,

631
00:23:22,809 --> 00:23:24,330
which is And not just, you know, for

632
00:23:24,330 --> 00:23:26,589
the show overall. It's per episode.

633
00:23:26,890 --> 00:23:29,369
Right. Your main podcast artwork will be the

634
00:23:29,369 --> 00:23:29,869
default.

635
00:23:30,170 --> 00:23:30,830
And then

636
00:23:31,529 --> 00:23:32,670
if you have

637
00:23:33,529 --> 00:23:34,190
a episode

638
00:23:34,904 --> 00:23:37,545
image for that specific episode in a lot

639
00:23:37,545 --> 00:23:39,705
of the directories and apps, it'll show that

640
00:23:39,705 --> 00:23:42,205
image instead of your overall show image.

641
00:23:44,025 --> 00:23:46,025
Yeah. And, you know, I I do that

642
00:23:46,025 --> 00:23:47,545
with, you know, I have I do a

643
00:23:47,545 --> 00:23:48,525
daily show,

644
00:23:49,359 --> 00:23:50,819
on the weekdays, and

645
00:23:51,359 --> 00:23:54,099
I let AI generate the artwork

646
00:23:55,119 --> 00:23:57,919
for that episode. Our our AI system in

647
00:23:57,919 --> 00:23:59,700
Blueberry will do that as well.

648
00:24:00,000 --> 00:24:02,000
Yeah. That's what we use for the show

649
00:24:02,000 --> 00:24:02,980
for each episode.

650
00:24:04,015 --> 00:24:06,015
Right. And, you know, that just it's kinda

651
00:24:06,015 --> 00:24:06,914
cool and,

652
00:24:07,535 --> 00:24:09,794
you know, I I know of podcaster,

653
00:24:10,095 --> 00:24:11,634
very famous podcaster,

654
00:24:12,414 --> 00:24:14,035
that changes his

655
00:24:14,414 --> 00:24:16,434
overall artwork every episode.

656
00:24:17,500 --> 00:24:19,919
That's a little neurotic.

657
00:24:20,539 --> 00:24:22,380
Yeah. It's a little weird. But,

658
00:24:22,859 --> 00:24:24,720
he's been at it a while. He's

659
00:24:25,099 --> 00:24:27,519
coming up on 2,000 episodes. So

660
00:24:28,059 --> 00:24:30,559
I guess it's working for him. Yeah. Apparently

661
00:24:30,619 --> 00:24:31,119
so.

662
00:24:31,454 --> 00:24:32,414
Yeah. So,

663
00:24:33,694 --> 00:24:35,474
let's see. Podcast landing

664
00:24:35,775 --> 00:24:36,275
page.

665
00:24:37,294 --> 00:24:37,794
And

666
00:24:38,255 --> 00:24:38,755
that's

667
00:24:39,534 --> 00:24:40,914
a term that that's

668
00:24:41,214 --> 00:24:42,115
kinda recent,

669
00:24:43,855 --> 00:24:45,394
especially within Blueberry.

670
00:24:46,095 --> 00:24:46,595
So,

671
00:24:47,429 --> 00:24:49,750
essentially, what we're what we're getting at here

672
00:24:49,750 --> 00:24:51,929
is it's like a very simple web page

673
00:24:52,389 --> 00:24:53,210
that will

674
00:24:53,750 --> 00:24:55,450
list all of your podcast episodes,

675
00:24:56,389 --> 00:24:58,149
and have the ability to listen to them,

676
00:24:58,149 --> 00:25:00,490
you know, with, with an audio player,

677
00:25:01,190 --> 00:25:02,569
just all in the same place.

678
00:25:03,144 --> 00:25:05,644
It'll have your artwork, your list, the player,

679
00:25:06,105 --> 00:25:08,525
and ways that people can subscribe or follow,

680
00:25:09,065 --> 00:25:10,825
on the apps that you are available in

681
00:25:10,825 --> 00:25:11,964
because your distribution.

682
00:25:14,424 --> 00:25:17,160
We we have podcast landing page. That's the

683
00:25:17,160 --> 00:25:19,100
title that we landed on here at Blueberry

684
00:25:19,320 --> 00:25:20,299
for, you know,

685
00:25:21,080 --> 00:25:24,140
essentially, what we offer every hosting customer.

686
00:25:24,519 --> 00:25:25,019
Right.

687
00:25:26,039 --> 00:25:29,320
And they're simple simple web pages that, you

688
00:25:29,320 --> 00:25:31,815
know, if you don't have your own web

689
00:25:31,815 --> 00:25:33,914
page, this is a really good

690
00:25:34,295 --> 00:25:34,795
option

691
00:25:35,734 --> 00:25:37,035
to send people to.

692
00:25:37,494 --> 00:25:39,654
That's kind of the idea. You know? And,

693
00:25:39,654 --> 00:25:42,394
also, within a lot of the podcast apps,

694
00:25:42,740 --> 00:25:44,420
when you look at a show listing, they'll

695
00:25:44,420 --> 00:25:46,200
have a button there that that says,

696
00:25:46,660 --> 00:25:50,099
podcast podcaster website or something similar to that,

697
00:25:50,099 --> 00:25:51,160
and that's

698
00:25:51,940 --> 00:25:54,680
where that gets sent to, you know,

699
00:25:55,164 --> 00:25:57,184
is that landing page. And,

700
00:25:57,805 --> 00:26:00,285
you know, if you're using PowerPress, you just

701
00:26:00,285 --> 00:26:03,164
your WordPress site's your landing page, so that

702
00:26:03,164 --> 00:26:05,244
works. But, you know, like this one. You

703
00:26:05,244 --> 00:26:07,505
know, if you go to our landing page,

704
00:26:08,039 --> 00:26:10,860
it's it's actually just podcastinsider.com,

705
00:26:11,000 --> 00:26:12,779
or it will be later this afternoon.

706
00:26:13,480 --> 00:26:14,539
A whole another story.

707
00:26:14,840 --> 00:26:15,160
But

708
00:26:15,799 --> 00:26:16,779
All is well,

709
00:26:17,080 --> 00:26:18,140
just not right now.

710
00:26:18,920 --> 00:26:21,000
As as of this recording, it doesn't work.

711
00:26:21,000 --> 00:26:23,384
But Correct. It will by the time you

712
00:26:23,384 --> 00:26:24,044
hear this.

713
00:26:26,345 --> 00:26:28,825
But, anyway, that's that's just, you know, a

714
00:26:28,825 --> 00:26:31,464
landing page, kind of your home base for

715
00:26:31,464 --> 00:26:32,204
your show.

716
00:26:32,984 --> 00:26:33,884
Yeah. There's,

717
00:26:34,429 --> 00:26:35,089
you know,

718
00:26:36,029 --> 00:26:36,529
websites,

719
00:26:37,150 --> 00:26:39,549
for your own show have gone up and

720
00:26:39,549 --> 00:26:40,049
down

721
00:26:40,429 --> 00:26:42,369
in in usage and popularity,

722
00:26:43,789 --> 00:26:44,529
just because

723
00:26:45,069 --> 00:26:47,009
a lot of people have taken to

724
00:26:48,684 --> 00:26:49,505
just listing,

725
00:26:50,045 --> 00:26:52,705
you know, here's my profile. Like, here's my

726
00:26:53,325 --> 00:26:56,705
Instagram. Here's my Twitch. Here's my YouTube channel.

727
00:26:57,005 --> 00:26:58,924
All that type of stuff as opposed to

728
00:26:58,924 --> 00:27:01,744
kinda having, like, one central website.

729
00:27:02,285 --> 00:27:02,525
Mhmm.

730
00:27:03,480 --> 00:27:05,099
So there's pros and cons there

731
00:27:05,400 --> 00:27:05,900
of

732
00:27:07,160 --> 00:27:09,179
not having, like, a home base.

733
00:27:10,599 --> 00:27:11,259
But also

734
00:27:12,359 --> 00:27:13,980
there there is some legitimacy

735
00:27:14,359 --> 00:27:17,644
to people don't really go to websites like

736
00:27:17,644 --> 00:27:20,204
that anymore. So it's really just, you know,

737
00:27:20,204 --> 00:27:21,805
come here. Not as much. Yeah. Yeah. For

738
00:27:21,805 --> 00:27:25,345
sure. Yeah. They're just like a fully fledged,

739
00:27:25,644 --> 00:27:26,785
like, flushed out,

740
00:27:28,045 --> 00:27:28,704
you know,

741
00:27:29,320 --> 00:27:31,720
website is not as popular anymore. So Yeah.

742
00:27:31,720 --> 00:27:33,160
But but a simple thing like this is

743
00:27:33,160 --> 00:27:34,859
good. Sure. But one

744
00:27:35,240 --> 00:27:38,859
one caveat there is I still suggest

745
00:27:39,480 --> 00:27:41,740
that you have some sort of website.

746
00:27:42,825 --> 00:27:45,464
And the only reason for that is, okay,

747
00:27:45,464 --> 00:27:47,325
there are glitches in the system.

748
00:27:47,625 --> 00:27:48,525
It just happens.

749
00:27:49,144 --> 00:27:51,484
So say Apple's having a problem,

750
00:27:52,025 --> 00:27:54,984
and your episodes don't go to Apple for

751
00:27:54,984 --> 00:27:56,444
a couple of episodes.

752
00:27:57,279 --> 00:27:58,960
Well, people that are subscribed to you on

753
00:27:58,960 --> 00:28:01,279
Apple won't have any idea where to find

754
00:28:01,279 --> 00:28:01,779
you.

755
00:28:02,240 --> 00:28:04,019
You just disappeared for them.

756
00:28:04,400 --> 00:28:07,119
So in your show, if you're saying, well,

757
00:28:07,119 --> 00:28:08,720
I got a website and, you know, in

758
00:28:08,720 --> 00:28:12,254
this case, podcastinsider.com

759
00:28:12,254 --> 00:28:14,034
for this show. If we ever disappear,

760
00:28:15,214 --> 00:28:17,394
you can go there to see what happened.

761
00:28:18,335 --> 00:28:20,274
So that that's one good thing,

762
00:28:20,894 --> 00:28:22,894
about it, but it's not as necessary as

763
00:28:22,894 --> 00:28:23,875
it once was.

764
00:28:24,380 --> 00:28:26,539
I would never tell someone to not have

765
00:28:26,539 --> 00:28:28,059
a pod or not have a website for

766
00:28:28,059 --> 00:28:28,720
their podcast.

767
00:28:29,180 --> 00:28:30,960
Right. But I have

768
00:28:32,940 --> 00:28:33,759
told people,

769
00:28:34,299 --> 00:28:34,880
you know,

770
00:28:35,580 --> 00:28:37,660
just make sure it's there, but you don't

771
00:28:37,660 --> 00:28:39,680
have to spend the time and effort

772
00:28:39,994 --> 00:28:41,914
that you did on it before. Again, not

773
00:28:41,914 --> 00:28:44,414
as important as it once was. Yeah.

774
00:28:45,115 --> 00:28:47,295
So publishing versus distribution.

775
00:28:49,195 --> 00:28:51,695
That's kinda your push and pull sometimes.

776
00:28:52,234 --> 00:28:53,215
Yeah. So,

777
00:28:53,880 --> 00:28:57,660
again, when you publish a YouTube video on

778
00:28:57,880 --> 00:28:58,380
YouTube,

779
00:28:58,839 --> 00:29:00,140
it's available immediately

780
00:29:00,519 --> 00:29:01,259
on YouTube.

781
00:29:03,079 --> 00:29:04,059
But with podcasting,

782
00:29:04,519 --> 00:29:07,079
you publish it to your RSS feed or

783
00:29:07,079 --> 00:29:09,420
your podcast hosting company, whatever,

784
00:29:10,654 --> 00:29:13,154
and it just sits there until

785
00:29:13,615 --> 00:29:14,355
the directories

786
00:29:14,654 --> 00:29:15,554
and the apps

787
00:29:16,095 --> 00:29:18,994
pull it in. So it's not instantaneous,

788
00:29:20,894 --> 00:29:21,295
but it's

789
00:29:22,390 --> 00:29:24,630
there's nothing wrong. This is kinda how it

790
00:29:24,630 --> 00:29:25,450
always worked.

791
00:29:26,069 --> 00:29:28,630
It just it feels kinda wrong. Yeah. It's

792
00:29:28,710 --> 00:29:30,470
it but I I say it's it's a

793
00:29:30,470 --> 00:29:31,690
feature, not a bug,

794
00:29:33,349 --> 00:29:35,130
because the feature of it is

795
00:29:35,714 --> 00:29:37,095
the source of truth

796
00:29:37,394 --> 00:29:40,515
is your RSS feed, and all these other

797
00:29:40,515 --> 00:29:41,015
places,

798
00:29:42,515 --> 00:29:43,894
you know, can display it,

799
00:29:44,595 --> 00:29:46,775
but you're still in control of that RSS

800
00:29:46,914 --> 00:29:47,414
feed.

801
00:29:47,954 --> 00:29:50,535
I know that gets geeky again. But

802
00:29:51,039 --> 00:29:53,279
the whole idea is when you publish an

803
00:29:53,279 --> 00:29:55,299
episode, it goes to your RSS feed.

804
00:29:56,160 --> 00:29:59,359
When it gets distributed, might be sometime later.

805
00:29:59,359 --> 00:30:01,759
Now some are faster than others. Apple's getting

806
00:30:01,759 --> 00:30:02,819
it down to about

807
00:30:03,119 --> 00:30:05,599
two hours is is about average, I've seen

808
00:30:05,599 --> 00:30:06,099
lately,

809
00:30:07,484 --> 00:30:08,785
but it can be quicker.

810
00:30:09,404 --> 00:30:11,005
A lot of the podcast two point o

811
00:30:11,005 --> 00:30:14,224
apps do it nearly instantly because of another

812
00:30:14,684 --> 00:30:16,865
geeky technology that we implemented.

813
00:30:18,525 --> 00:30:20,144
And but, yeah, basically,

814
00:30:21,529 --> 00:30:23,369
the nice thing about it is you publish

815
00:30:23,369 --> 00:30:25,630
it once, you walk away, it goes everywhere.

816
00:30:26,809 --> 00:30:27,769
That is the,

817
00:30:29,130 --> 00:30:31,609
the benefit of the RSS feed because that's

818
00:30:31,609 --> 00:30:34,409
not how other platforms or other, like, content

819
00:30:34,409 --> 00:30:35,390
mediums work.

820
00:30:35,755 --> 00:30:37,434
Yeah. If you wanna do video, you gotta

821
00:30:37,434 --> 00:30:39,934
upload it to Instagram, YouTube, TikTok,

822
00:30:40,315 --> 00:30:40,815
Twitch.

823
00:30:41,194 --> 00:30:42,954
Yep. Can you upload stuff to Twitch, or

824
00:30:42,954 --> 00:30:44,474
is that only live? I don't know. I

825
00:30:44,474 --> 00:30:45,515
have no idea. But you get what I'm

826
00:30:45,515 --> 00:30:46,015
saying.

827
00:30:46,714 --> 00:30:48,875
I have no idea. Never even looked at

828
00:30:48,875 --> 00:30:49,375
Twitch.

829
00:30:49,914 --> 00:30:50,414
It's

830
00:30:50,954 --> 00:30:53,569
not really my thing. I'll tune in every

831
00:30:53,569 --> 00:30:55,169
once in a while for about five minutes,

832
00:30:55,169 --> 00:30:57,009
and then I'm done. Yeah. My,

833
00:30:57,889 --> 00:31:00,289
my nephew is 16 years old.

834
00:31:00,690 --> 00:31:02,309
I swear he's on Twitch

835
00:31:02,690 --> 00:31:04,069
twenty hours a day

836
00:31:04,529 --> 00:31:05,029
watching

837
00:31:05,329 --> 00:31:05,829
gamers.

838
00:31:06,690 --> 00:31:07,190
Yeah.

839
00:31:08,105 --> 00:31:09,164
Not my thing,

840
00:31:09,705 --> 00:31:12,345
but, but, you know, for for some people,

841
00:31:12,345 --> 00:31:13,005
it is.

842
00:31:14,025 --> 00:31:16,664
Yeah. For sure. For sure. So I guess

843
00:31:16,664 --> 00:31:19,965
the big takeaway is, you know, podcast terminology

844
00:31:21,225 --> 00:31:22,125
is complicated,

845
00:31:24,179 --> 00:31:26,359
but most of the stuff describe

846
00:31:27,619 --> 00:31:29,480
pretty well what it is.

847
00:31:30,179 --> 00:31:30,679
And,

848
00:31:31,140 --> 00:31:32,119
you know, like,

849
00:31:32,500 --> 00:31:35,299
personally, if you're talking to support, at least

850
00:31:35,299 --> 00:31:36,119
know the basics.

851
00:31:37,164 --> 00:31:37,744
You know?

852
00:31:38,684 --> 00:31:41,005
And and I'm sorry we probably made this

853
00:31:41,005 --> 00:31:41,825
way overcomplicated,

854
00:31:43,484 --> 00:31:43,984
but

855
00:31:44,845 --> 00:31:45,585
it's alright.

856
00:31:47,325 --> 00:31:47,825
Yeah.

857
00:31:48,365 --> 00:31:49,025
I think

858
00:31:51,069 --> 00:31:53,869
there's some due diligence. You know? Just make

859
00:31:53,869 --> 00:31:56,269
sure you're clear on some stuff because you're

860
00:31:56,269 --> 00:31:58,269
gonna have a much harder time figuring out

861
00:31:58,269 --> 00:32:00,029
how to manage your podcast if you don't

862
00:32:00,029 --> 00:32:00,529
have

863
00:32:00,909 --> 00:32:02,529
at least some grasp

864
00:32:03,069 --> 00:32:05,089
of these technical terms.

865
00:32:06,325 --> 00:32:09,684
Yeah. For sure. That's just, you know, good

866
00:32:09,684 --> 00:32:11,045
for you to have. You don't need to

867
00:32:11,045 --> 00:32:13,285
share your information or knowledge with other people.

868
00:32:13,285 --> 00:32:14,884
You just need to know what you're talking

869
00:32:14,884 --> 00:32:15,384
about.

870
00:32:15,765 --> 00:32:16,265
Mhmm.

871
00:32:17,205 --> 00:32:19,684
For sure. So I think we can wrap

872
00:32:19,684 --> 00:32:20,424
this up.

873
00:32:21,990 --> 00:32:24,150
Yes. So we hope that this did help

874
00:32:24,150 --> 00:32:25,049
a lot of people.

875
00:32:26,230 --> 00:32:28,230
All of us had to learn these words

876
00:32:28,230 --> 00:32:30,309
at some point or another, so you're definitely

877
00:32:30,309 --> 00:32:31,609
not alone in the confusion.

878
00:32:32,390 --> 00:32:35,924
Yeah. Every every podcaster learns this language over

879
00:32:35,924 --> 00:32:37,445
time. I mean, the longer you do it,

880
00:32:37,445 --> 00:32:39,365
the more you're gonna hear these things. And,

881
00:32:40,005 --> 00:32:40,664
you know

882
00:32:41,285 --> 00:32:43,205
you know, glad you you we can help

883
00:32:43,205 --> 00:32:45,545
you understand them a little better, hopefully.

884
00:32:46,005 --> 00:32:46,505
Yes.

885
00:32:46,805 --> 00:32:49,210
We were we, kinda feel that these are

886
00:32:49,210 --> 00:32:51,450
the ones that are fundamental to understanding how

887
00:32:51,450 --> 00:32:54,589
the whole system works, but, you'll be fine.

888
00:32:54,649 --> 00:32:57,130
Just remember that. Yeah. Well, thanks for listening

889
00:32:57,130 --> 00:32:59,789
to Podcast Insider. We'll catch you next week.

890
00:33:00,654 --> 00:33:02,654
Thanks for joining us. Let's meet up next

891
00:33:02,654 --> 00:33:04,755
week. And in the meantime, for more information,

892
00:33:04,974 --> 00:33:07,598
to subscribe, share, or follow, check out the

893
00:33:07,598 --> 00:33:10,258
show notes at podcastinsider.com.

894
00:33:10,318 --> 00:33:12,238
To check out our latest suite of services

895
00:33:12,238 --> 00:33:13,998
and help Blueberry can help you leverage your

896
00:33:13,998 --> 00:33:15,918
podcast, visit blueberry.com.

897
00:33:15,918 --> 00:33:17,778
That's Blueberry without the e's.