Podcaster of the Month: Michelle Aronson of True Stories at Work – PCI 449

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Welcome to Podcast Insider. I hope everybody had

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a good holiday weekend here in The US.

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It was fourth of July weekend.

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And today, we got a special episode. I'm

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gonna have Michelle Aronson

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from

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True Stories at Work. She's our podcaster

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of the month here at Blueberry. So without

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further ado, let's, get to the interview.

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You're listening to Podcast Insider hosted by Mike

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Dell, Todd Cochran, and Mackenzie Bennett from the

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Blueberry team,

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bringing you weekly insights, advice, and insider tips

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and tricks to help you start, grow, and

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thrive through podcasting.

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With all the support of your team here

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at Blueberry Podcasting,

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welcome. Let's dive in.

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Michelle, thanks for being on Podcast Insider. How

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are you doing today? Thanks for having me.

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I'm awesome.

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So, Michelle

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Aronson, she does true stories at work and,

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also a proud Blueberry customer. For many years.

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Yes. I do remember talking to you,

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a few times,

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but that's that's not bad. It's good to

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get to know people.

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So the magic of Blueberry is that when

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I had a problem, I could actually talk

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to somebody. So I I thanked you even

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before I ever, like, met you. So thank

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you for all your support.

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Very good. And, Mackenzie and I,

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met Michelle at the, Chicago

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Podcast Movement Evolution Show, here a couple months

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ago,

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and Michelle's gonna be our podcaster

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of the month.

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Yay. Woo.

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Yeah. There we go.

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So,

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I always ask these type of questions about,

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you know, how did you get started in

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podcasting? What was your, motivation?

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Well, I'll tell you a quick story that

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I was at a silent retreat

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and after being silent for a few days,

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podcasting

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literally popped into my mind. I had not

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even

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listened to a podcast.

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I

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had never considered it, but I had always

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wanted to collect really good stories from work

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and thought I would write a book,

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but podcasting

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felt more

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real. You could hear them in the voice

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of the person instead of like reading on

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the written page. I also

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started to notice that people don't like to

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read anymore,

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but they do listen to podcasts. So it

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was really

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just being like,

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you know, pretty still.

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And then also just being open to do

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it. Cause I'll say it was a little

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scary to

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consider something like that and going live with

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the show and doing all the,

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like, getting through all the technical hurdles, but

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I love it and just love to

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collect people's great stories from work. So How

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long have you been podcasting?

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Two or three years. I don't count. But,

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I think I'm in my middle of my

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second year.

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Wow. Very good. We've been at it a

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while. And,

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and, like I said, when you first started,

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we we helped you out a bit. And

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then,

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after that, we don't hear from you anymore.

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And that's probably, I would imagine, a bit

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of a customer journey for all brand new

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podcasters.

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Right? They need a lot of support in

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the beginning, and once they get the hand

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of it, they can do it on their

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own. That's beautiful.

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Yeah. And, you know, it's not as scary

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as people think.

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You get a few of the basic technical

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stuff out of the way, and then it's

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just make your content, rinse and repeat, and,

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you know, promote, promote, promote.

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Have you, ever run into anything that, because

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of your podcast, you're now doing this other

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thing or,

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anything cool happening because you podcast?

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I have a coaching

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strategy business.

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Helping small businesses

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really

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build in their

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culture, their values,

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be a place that people want to work.

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So that is what I do. Podcasting is

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for fun. So I've always really considered them

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very separate.

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Well, I had a gentleman reach out to

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me who wanted me to do some coaching

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for his,

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CEO.

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And when he introduced me to his CEO,

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he wrote,

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Hey, Michelle is a podcaster and then put

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the other stuff second.

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And my heart really went

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like big because I had never been introduced

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as a podcaster

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first. So it was, it was really funny.

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I guess he had listened to my show.

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He must've liked what he heard and then

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ended up,

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just, you know, reaching out to me for

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the business. So that was the one. And

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I did tell him I was really flattered

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because

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I consider myself sort of a

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HR professional teacher first, podcaster on the side,

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but,

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he kinda flipped that script for me. Okay.

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Now the tone of your show, is it,

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the stories, are they sometimes comical or is

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that the focus? What do you focus on

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as a good story?

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Well, Mike, obviously you never worked in HR

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because anybody who has ever worked in HR

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knows exactly what they're about. They're about

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sometimes they're funny.

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Sometimes they're heartbreaking.

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Sometimes they're disgusting.

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Like it's how people behave in the workplace.

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And,

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I interview HR people who have to investigate

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things like

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sex at work,

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people doing very strange, passive aggressive behaviors at

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work,

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like poop. I'm just going to say the

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word poop.

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You know, all sorts of things,

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affairs, you know, that comes up a lot.

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People,

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just sort of doing things that they do

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when they're human, but they take it into

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work and then

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it has to be investigated. And that's sort

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of the when people say, I don't know

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what HR does. I do. And, you know,

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Yeah. I really don't know what you're interesting

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than you think. Yeah. I would imagine.

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Mhmm. Like I said, I I don't have

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to deal too much with that. I I

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do

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hire people once in a while and that

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kind of thing, but, yeah, definitely not in

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the nitty gritty of HR and

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being that we're a pretty small company. We

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don't have a lot of those issues, at

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least. Mhmm. I have to That you know

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about that you know about. I'm just gonna

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say, I know small companies that have big

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problems. I've worked with them. So, it it

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For sure. You know, where ever you have

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people, I,

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I did have an I have had a

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couple of employment attorneys on the show and

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they just get them

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over and over and over again. And so

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their stories are,

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really funny, but it doesn't matter the size

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of your company. Sometimes it can be three

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people and something

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very unusual happens, but,

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typically, there's no HR person

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at that size. So Yeah. We we have

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a a a guy that he's he's one

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of the owners, and he takes care of

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the HR stuff, and he's pretty good at

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it. So

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shout out to Barry.

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Bless you, Barry. I'm sure I'm sure you

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wanna call me because nobody wants to take

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care of some of that stuff.

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Right. For sure.

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For sure. Yeah. So, what's a a standout

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story that you care to share here on,

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by the way? Oh my gosh. I'm trying

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to think of my favorite. There are so

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many it's honestly hard to choose, but there's

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some of them are just funny. So my,

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one of my

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interviews,

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a person got terminated. They acted badly.

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They got into the elevator where they were

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being walked out by the HR person

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and

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they pulled out a harmonica

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and started playing while they went down the

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elevator. And they're like, I'm getting fired by

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HR. No. No. No. No. No. No. You

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know? And they just, like, sang their way

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down their termination. So it's a range of

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things. There's a lot of really good stories.

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So you should Yeah. I think you should

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go back and listen to some of my

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episodes, Mike. I definitely will. Fascinating.

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They definitely will.

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That's one of the probably the harder jobs

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in HR is, is walking people out or

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and, you know, terminations

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and whatnot.

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Luckily, we haven't had to do that around

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here, so,

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that's been good.

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Yeah. It's hard, and it's also nothing that

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you do

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with light hard. You know? I mean, it's

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always a horrible

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experience, I think, for everybody

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in the room.

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Oh, yeah. For sure. Yes. This this person

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apparently found

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their harmonica

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and,

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tried to memorialize it with music and,

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which makes for a good story. It wasn't,

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you know, probably their best day, but,

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quite a good tune, apparently.

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Well, yeah. I guess sing sing the blues

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in the elevator on the way down.

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Right? You're feeling it. You're really feeling the

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blues, and so just let it out. So

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Yeah. Yeah. So,

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yeah, that, that that whole

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genre of of podcasting, you know, for, you

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know, stuff at work and, you know, HR.

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I mean, I'm sure there's other shows out

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there,

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but,

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you know, that just doesn't cross my radar

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very often. So, you know Yeah. And I'm

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just gonna say most of the HR shows

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that I listen to

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are, like, information

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shows. They're like

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like these experts, like talking to you.

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And mine is really focused on having

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the expertise come through their stories because every

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experienced

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HR person has had to deal with these

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things. And nobody can tell you how to

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deal with somebody who, you know,

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has sex at work when you're investigating it.

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And so just listening to some of these

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stories can be a little bit, maybe entertaining,

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maybe educational,

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you know, but it makes you feel a

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little bit less alone and maybe a little

274
00:09:43,700 --> 00:09:46,740
more prepared for something that you never thought

275
00:09:46,740 --> 00:09:49,000
you would have to prepare for.

276
00:09:49,460 --> 00:09:51,700
Yeah. You know? Sounds like, you know, why

277
00:09:51,700 --> 00:09:53,800
I listen to podcasts about podcasting

278
00:09:54,180 --> 00:09:55,560
because it's not

279
00:09:56,634 --> 00:09:58,955
that I need to learn about podcasting is

280
00:09:58,955 --> 00:10:00,554
I just wanna hear how other people are

281
00:10:00,554 --> 00:10:02,315
dealing with the issues that I deal with.

282
00:10:02,315 --> 00:10:04,414
So in your case, that'd be the same

283
00:10:04,794 --> 00:10:05,855
same sort of motivation.

284
00:10:06,154 --> 00:10:07,995
You know, we always say, you know, when

285
00:10:07,995 --> 00:10:09,595
you start a podcast, you have to start

286
00:10:09,595 --> 00:10:10,495
with a goal.

287
00:10:11,799 --> 00:10:13,799
And and then what was your goal? Just,

288
00:10:14,039 --> 00:10:15,019
as a recreational

289
00:10:15,879 --> 00:10:16,779
pursuit or

290
00:10:17,480 --> 00:10:20,360
learning? Couple a couple of things. I mean,

291
00:10:20,360 --> 00:10:23,799
first of all, I wanted to educate. I'm

292
00:10:23,799 --> 00:10:25,934
a teacher. I've been teaching for over fifteen

293
00:10:25,934 --> 00:10:27,235
years, graduate students

294
00:10:27,695 --> 00:10:31,054
when I would tell them content, right? These

295
00:10:31,054 --> 00:10:33,075
students that I'm teaching master's level,

296
00:10:33,774 --> 00:10:35,794
it's night school basically. Right.

297
00:10:36,815 --> 00:10:38,735
I would tell them stories and people would

298
00:10:38,735 --> 00:10:40,095
come up to me years later and say,

299
00:10:40,095 --> 00:10:42,240
I still remember that story. And I thought,

300
00:10:42,240 --> 00:10:42,740
oh,

301
00:10:43,120 --> 00:10:44,879
such a good way to teach. You know?

302
00:10:44,879 --> 00:10:47,279
And so they weren't bad stories. They were

303
00:10:47,279 --> 00:10:49,460
just examples, like really bringing

304
00:10:49,919 --> 00:10:52,000
the concepts to life. So I think for

305
00:10:52,000 --> 00:10:53,379
me, a part of it was

306
00:10:53,745 --> 00:10:54,485
to inform

307
00:10:54,785 --> 00:10:57,825
a little bit to amuse because that might,

308
00:10:57,825 --> 00:11:00,164
that is by far one of my favorite

309
00:11:00,225 --> 00:11:02,164
parts of HR is really,

310
00:11:02,785 --> 00:11:04,304
I would sit down with a group of

311
00:11:04,304 --> 00:11:06,870
HR executives and be like, tell me your

312
00:11:06,870 --> 00:11:09,509
best story, please. You know, I just want

313
00:11:09,509 --> 00:11:10,410
to hear, because

314
00:11:10,790 --> 00:11:12,490
it's things I can't manufacture.

315
00:11:12,870 --> 00:11:15,590
Right. They're just too good and too real

316
00:11:15,590 --> 00:11:18,490
and all the things. So, well, people are,

317
00:11:19,110 --> 00:11:21,210
interesting and HR is people.

318
00:11:22,084 --> 00:11:22,584
So

319
00:11:23,125 --> 00:11:25,524
very cool. Yeah. One of the attorneys said,

320
00:11:25,524 --> 00:11:26,264
you know,

321
00:11:26,565 --> 00:11:29,204
beware humans at work, you know, it was

322
00:11:29,204 --> 00:11:31,284
kind of like, you know, yes, they're at

323
00:11:31,284 --> 00:11:33,944
work, but they're still humans. And so the,

324
00:11:34,220 --> 00:11:35,740
the good things they do they do at

325
00:11:35,740 --> 00:11:37,259
work and some of the bad things that

326
00:11:37,259 --> 00:11:39,740
they do, they also bring to work. Right.

327
00:11:39,740 --> 00:11:43,820
Well, with Blueberry, you know, since about 2020,

328
00:11:44,620 --> 00:11:45,840
we've been all virtual.

329
00:11:46,504 --> 00:11:47,565
Is there any differences

330
00:11:48,184 --> 00:11:51,464
in doing HR for a virtual company or

331
00:11:51,464 --> 00:11:53,705
for remote workers? I know that's been a

332
00:11:53,705 --> 00:11:56,105
big thing last few years. It's a hot

333
00:11:56,105 --> 00:11:59,725
topic, and people, even in the HR industry,

334
00:11:59,865 --> 00:12:01,565
are completely divided.

335
00:12:02,970 --> 00:12:04,830
Everybody should return to work.

336
00:12:05,210 --> 00:12:07,610
Nobody should return to work. There are people

337
00:12:07,610 --> 00:12:08,350
in the middle

338
00:12:09,049 --> 00:12:11,129
from my perspective. And most of the work

339
00:12:11,129 --> 00:12:13,149
that I really do is around culture.

340
00:12:13,610 --> 00:12:15,850
I think it needs to be driven by

341
00:12:15,850 --> 00:12:17,309
the culture that you want,

342
00:12:17,865 --> 00:12:19,945
the business goals that you have and what

343
00:12:19,945 --> 00:12:21,705
the best way to achieve those are. And

344
00:12:21,705 --> 00:12:23,004
if you can meet

345
00:12:23,384 --> 00:12:26,024
those criteria, you can figure it out and

346
00:12:26,024 --> 00:12:26,524
decide.

347
00:12:26,985 --> 00:12:29,245
Some companies work really well virtually.

348
00:12:30,409 --> 00:12:32,730
During the pandemic I was consulting at a

349
00:12:32,730 --> 00:12:36,009
three d printing startup, so much fun, but

350
00:12:36,009 --> 00:12:38,889
they, they were never going to go virtual

351
00:12:38,889 --> 00:12:41,709
because they're a wet lab, which means like

352
00:12:41,769 --> 00:12:44,524
they're working with like different types of chemicals

353
00:12:44,524 --> 00:12:46,125
and they're building this stuff and they needed

354
00:12:46,125 --> 00:12:48,764
their software team to talk to their technical

355
00:12:48,764 --> 00:12:51,325
team, to talk to their lab team. And

356
00:12:51,325 --> 00:12:52,764
there was never going to be a chance

357
00:12:52,764 --> 00:12:55,004
of, of that kind of stuff happening. So

358
00:12:55,004 --> 00:12:57,004
it really should be driven by, you know,

359
00:12:57,004 --> 00:12:58,625
business and your culture.

360
00:12:59,100 --> 00:13:01,179
Right. Yeah. You know, with with us, we're

361
00:13:01,179 --> 00:13:03,820
a, you know, software company, basically. You know,

362
00:13:03,820 --> 00:13:05,579
you get down to it, software as a

363
00:13:05,579 --> 00:13:08,700
service, and it works out pretty well for

364
00:13:08,700 --> 00:13:10,860
us. Do a lot of Zoom meetings. You

365
00:13:10,860 --> 00:13:13,259
know, like, sometimes some days, I say death

366
00:13:13,259 --> 00:13:14,000
by Zoom.

367
00:13:14,745 --> 00:13:17,465
But, you know, we have a culture that

368
00:13:17,465 --> 00:13:19,705
that works for us. You know? We've got

369
00:13:19,705 --> 00:13:21,404
people scattered about the country,

370
00:13:21,785 --> 00:13:24,365
but managing people like that

371
00:13:25,225 --> 00:13:26,924
is probably a bit of a challenge.

372
00:13:28,670 --> 00:13:31,309
When the whole pandemic happened, that's kind of

373
00:13:31,309 --> 00:13:33,549
how I started my business. I had quit

374
00:13:33,549 --> 00:13:35,070
my job. I had taken a year off.

375
00:13:35,070 --> 00:13:36,370
This was before the pandemic.

376
00:13:37,950 --> 00:13:39,009
I ended up

377
00:13:39,485 --> 00:13:41,325
south by Southwest was canceled. That was going

378
00:13:41,325 --> 00:13:43,245
to be my last year from last trip

379
00:13:43,245 --> 00:13:45,404
from my year off. I ended up locked

380
00:13:45,404 --> 00:13:48,065
in my house unemployed as the pandemic began.

381
00:13:48,205 --> 00:13:50,925
And I called three people who I knew

382
00:13:50,925 --> 00:13:52,445
from HR and said, Hey, what does the

383
00:13:52,445 --> 00:13:54,330
world need? I want to go back to

384
00:13:54,330 --> 00:13:57,070
work. I, you know, I buried my father.

385
00:13:57,210 --> 00:14:00,269
I traveled around, I'm ready to get busy.

386
00:14:00,809 --> 00:14:01,950
And one of them,

387
00:14:02,570 --> 00:14:04,009
was telling me what the world needs. And

388
00:14:04,009 --> 00:14:04,970
I said, I don't want to do any

389
00:14:04,970 --> 00:14:06,826
of that. She She said, what do you

390
00:14:06,826 --> 00:14:08,892
want to do? And I said, well, right

391
00:14:08,892 --> 00:14:10,959
now it feels like we had a lot

392
00:14:10,959 --> 00:14:13,025
of mediocre leaders, like before the pandemic. And

393
00:14:13,025 --> 00:14:15,092
now everybody's at home and they're trying to

394
00:14:15,092 --> 00:14:17,158
lead people virtually. Like I want to put

395
00:14:17,158 --> 00:14:19,970
together a program for like emotional intelligence and

396
00:14:19,970 --> 00:14:21,830
leadership and help them be better

397
00:14:22,290 --> 00:14:23,190
leading virtually.

398
00:14:24,450 --> 00:14:25,970
And you know what? She said, I'll buy

399
00:14:25,970 --> 00:14:28,129
that. And I was like, grabbed a pen.

400
00:14:28,129 --> 00:14:29,809
I was like, what do you want? And

401
00:14:29,809 --> 00:14:31,730
so I, you know, I sort of began

402
00:14:31,730 --> 00:14:33,269
my business very organically

403
00:14:34,115 --> 00:14:36,274
by filling just that need that you're talking

404
00:14:36,274 --> 00:14:37,095
about, which

405
00:14:37,514 --> 00:14:38,014
is

406
00:14:38,434 --> 00:14:41,794
giving people the skills to really communicate in

407
00:14:41,794 --> 00:14:43,875
a meaningful way, even if you're not in

408
00:14:43,875 --> 00:14:44,454
the same

409
00:14:44,914 --> 00:14:46,134
space, you know?

410
00:14:46,629 --> 00:14:49,110
Yeah. Yeah. And we we have periodic meetings,

411
00:14:49,110 --> 00:14:50,870
you know, where we have all hands meetings.

412
00:14:50,870 --> 00:14:53,350
We go somewhere cool and, you know, meet

413
00:14:53,350 --> 00:14:55,429
for two or three days. And, you know,

414
00:14:55,429 --> 00:14:57,110
we do that once a year, and then

415
00:14:57,110 --> 00:14:59,429
we have other little, meetups that usually at

416
00:14:59,429 --> 00:15:01,964
conferences or whatever and, you know, where we

417
00:15:01,964 --> 00:15:04,304
get to see, at least a few people.

418
00:15:05,164 --> 00:15:07,725
And, yeah, it's it's harder to do it

419
00:15:07,725 --> 00:15:10,044
that way. And and with your podcast, you

420
00:15:10,044 --> 00:15:10,945
you know, kinda

421
00:15:12,044 --> 00:15:13,424
I'm sure you've had episodes,

422
00:15:14,365 --> 00:15:15,404
dealing with that,

423
00:15:16,129 --> 00:15:18,769
topic of remote work and and that kind

424
00:15:18,769 --> 00:15:19,429
of thing.

425
00:15:19,889 --> 00:15:21,889
Yeah. People feel very strongly about it. I

426
00:15:21,889 --> 00:15:22,950
had one person,

427
00:15:23,490 --> 00:15:25,269
KL on my show who,

428
00:15:25,889 --> 00:15:28,289
like, really thought, you know, people do not

429
00:15:28,289 --> 00:15:29,815
need to go back to the office. I've

430
00:15:29,815 --> 00:15:31,575
had other people that are like, we're bringing

431
00:15:31,575 --> 00:15:34,875
people back and there is no right answer.

432
00:15:34,934 --> 00:15:36,855
It's kind of like any right answer. I

433
00:15:36,855 --> 00:15:38,075
would be very suspicious

434
00:15:39,414 --> 00:15:41,975
of anybody who gives me a right answer

435
00:15:41,975 --> 00:15:42,475
because

436
00:15:43,389 --> 00:15:46,190
it's very unique to the people that work

437
00:15:46,190 --> 00:15:48,990
there and the, you know, ability for the

438
00:15:48,990 --> 00:15:50,209
leader to be

439
00:15:50,509 --> 00:15:53,149
strong as a leader, leading a virtual team.

440
00:15:53,149 --> 00:15:54,750
It's a whole different skill set, like you

441
00:15:54,750 --> 00:15:58,125
said. Getting back to your podcast, how's the

442
00:15:58,125 --> 00:16:00,684
success been as far as, you know, are

443
00:16:00,684 --> 00:16:01,004
you,

444
00:16:01,644 --> 00:16:03,904
reaching the audience you want to reach?

445
00:16:04,284 --> 00:16:06,924
You still having any challenges and getting the

446
00:16:06,924 --> 00:16:10,299
word out, anything like that? Well, I'm not

447
00:16:10,440 --> 00:16:12,620
very good at the promoting

448
00:16:13,080 --> 00:16:16,120
stuff. So I have like this. I mean,

449
00:16:16,120 --> 00:16:16,940
I've grown,

450
00:16:18,440 --> 00:16:20,759
You know, in terms of numbers, but I'm

451
00:16:20,759 --> 00:16:21,580
not very

452
00:16:22,125 --> 00:16:24,044
promotional. So I need to work on that.

453
00:16:24,044 --> 00:16:24,625
I mean,

454
00:16:25,004 --> 00:16:27,404
for me, the podcast is an opportunity to

455
00:16:27,404 --> 00:16:30,524
create, to connect and then like learn. And

456
00:16:30,524 --> 00:16:33,245
so I think my next big learning for

457
00:16:33,245 --> 00:16:34,384
this show is

458
00:16:35,009 --> 00:16:36,309
that whole promotional

459
00:16:36,610 --> 00:16:38,870
thing and recycling and not

460
00:16:39,170 --> 00:16:41,570
just literally, I will put out one post

461
00:16:41,570 --> 00:16:43,429
on LinkedIn. Like my show is up.

462
00:16:44,370 --> 00:16:46,929
That's it. I do notice who subscribes because

463
00:16:46,929 --> 00:16:47,990
I kind of will

464
00:16:48,404 --> 00:16:50,245
put the show up and then see how

465
00:16:50,245 --> 00:16:52,644
many people listen and then I'll promote it

466
00:16:52,644 --> 00:16:54,664
maybe a day or two later just to

467
00:16:55,044 --> 00:16:56,824
see how many people are kind of listening

468
00:16:57,204 --> 00:16:59,365
before I put that thing on LinkedIn. So

469
00:16:59,365 --> 00:17:01,684
what do you suggest? Like, tell me your

470
00:17:01,684 --> 00:17:03,600
expert. Like, what do you do for your

471
00:17:03,600 --> 00:17:05,919
show? How do you promote that? Yeah. My

472
00:17:05,919 --> 00:17:08,159
my show my personal show is,

473
00:17:08,640 --> 00:17:11,200
how should I say it? It's long lived,

474
00:17:11,200 --> 00:17:13,519
but, not very listened to. It's because I

475
00:17:13,519 --> 00:17:16,144
don't promote it, really. It's just a a

476
00:17:16,144 --> 00:17:16,644
creative

477
00:17:17,025 --> 00:17:19,105
thing for me, kinda like what you're doing.

478
00:17:19,105 --> 00:17:19,605
But,

479
00:17:20,384 --> 00:17:22,545
but what we say, you know, for promoting,

480
00:17:22,545 --> 00:17:24,625
if you look at our podcast insider, this

481
00:17:24,625 --> 00:17:25,125
podcast,

482
00:17:25,744 --> 00:17:26,804
you know, we do

483
00:17:27,230 --> 00:17:28,609
we'll do short videos

484
00:17:29,390 --> 00:17:31,650
on YouTube and LinkedIn and

485
00:17:32,750 --> 00:17:33,890
where all the places.

486
00:17:34,590 --> 00:17:35,890
And, you know,

487
00:17:36,190 --> 00:17:37,570
as promoting an episode,

488
00:17:37,950 --> 00:17:40,984
we'll take clips from from videos that we

489
00:17:40,984 --> 00:17:43,484
we do of the show, or we'll do

490
00:17:44,345 --> 00:17:46,025
AI generated clips and

491
00:17:46,664 --> 00:17:47,325
you know?

492
00:17:47,625 --> 00:17:49,144
But that kind of thing. And, plus, we

493
00:17:49,144 --> 00:17:51,644
have an unfair advantage. If you're using PowerPress,

494
00:17:51,865 --> 00:17:53,404
we're in the welcome screen,

495
00:17:53,799 --> 00:17:54,539
our episodes,

496
00:17:55,559 --> 00:17:57,180
so that's our unfair advantage.

497
00:17:58,359 --> 00:18:00,619
But since we're talking about podcasting,

498
00:18:01,160 --> 00:18:03,320
what a better place to promote it? Promotion

499
00:18:03,320 --> 00:18:05,660
is one of those things. You know, Mackenzie's

500
00:18:05,799 --> 00:18:07,720
more of an expert at that, and she's

501
00:18:07,720 --> 00:18:10,085
my cohost on on the show, usually.

502
00:18:10,944 --> 00:18:13,345
Todd or Mackenzie or all three of us

503
00:18:13,345 --> 00:18:13,845
sometimes.

504
00:18:14,704 --> 00:18:17,025
And, yeah, that that's a hard one, you

505
00:18:17,025 --> 00:18:19,025
know, just getting the word out to the

506
00:18:19,025 --> 00:18:20,704
right people, getting in front of the right

507
00:18:20,704 --> 00:18:22,724
people. Another thing I'd like to do

508
00:18:23,109 --> 00:18:25,769
is get into a a Facebook group

509
00:18:26,230 --> 00:18:29,269
or forums of some sort or Reddit or

510
00:18:29,269 --> 00:18:32,630
whatever about your subject matter, your your genre.

511
00:18:32,630 --> 00:18:34,569
Mhmm. And go in there and be helpful.

512
00:18:34,710 --> 00:18:35,669
Don't go in there and say, hey. I

513
00:18:35,669 --> 00:18:37,289
got a podcast. Check it out.

514
00:18:37,674 --> 00:18:39,275
You know, be in there you know, be

515
00:18:39,275 --> 00:18:41,275
a a member that people start knowing, and

516
00:18:41,275 --> 00:18:43,515
then, you know, say a topic comes up

517
00:18:43,515 --> 00:18:45,515
that you covered in an episode. You say,

518
00:18:45,515 --> 00:18:47,674
hey. I covered this topic in my episode

519
00:18:47,674 --> 00:18:49,535
and send them a link to that episode,

520
00:18:49,595 --> 00:18:51,914
whether it's a two year old episode or

521
00:18:51,914 --> 00:18:53,375
one from the other day.

522
00:18:53,890 --> 00:18:56,049
And, you know, that that kind of builds

523
00:18:56,049 --> 00:18:56,549
your

524
00:18:56,929 --> 00:18:58,549
expertise in that field.

525
00:18:59,809 --> 00:19:01,670
I like that. I like those ideas.

526
00:19:02,049 --> 00:19:04,450
The thing that I I really need to

527
00:19:04,450 --> 00:19:07,349
promote, because this really slows my show's production

528
00:19:07,569 --> 00:19:08,069
down.

529
00:19:08,414 --> 00:19:10,674
I have this segment at the end and

530
00:19:10,975 --> 00:19:13,795
it's really hard to get content for,

531
00:19:14,255 --> 00:19:15,535
but I don't want to give it up

532
00:19:15,535 --> 00:19:17,295
because it's kind of my favorite part of

533
00:19:17,295 --> 00:19:17,875
the show.

534
00:19:18,255 --> 00:19:20,035
It's called workplace confessions.

535
00:19:20,414 --> 00:19:23,740
So people can call in and confess something

536
00:19:23,740 --> 00:19:24,880
they've done at work

537
00:19:25,259 --> 00:19:26,940
that they didn't get caught for. So maybe

538
00:19:26,940 --> 00:19:29,420
they ate their coworkers lunch. Maybe they would

539
00:19:29,420 --> 00:19:32,140
do their back to school shopping in the

540
00:19:32,140 --> 00:19:34,220
little supply cabinet that they had in their

541
00:19:34,220 --> 00:19:34,720
office.

542
00:19:35,244 --> 00:19:37,404
The good news is my best friend was

543
00:19:37,404 --> 00:19:39,964
kind of an office delinquent. And so had

544
00:19:39,964 --> 00:19:42,464
a bunch of episodes for my first, like

545
00:19:42,845 --> 00:19:44,765
eight shows. I really, she goes, oh, I

546
00:19:44,765 --> 00:19:46,224
have more, you know? And,

547
00:19:46,525 --> 00:19:49,005
but, I've promoted it a little bit and

548
00:19:49,005 --> 00:19:51,159
that's really I do like to have them,

549
00:19:51,159 --> 00:19:53,240
so it slows me down in terms of

550
00:19:53,240 --> 00:19:56,299
recruiting. So Well, how often do you podcast?

551
00:19:56,359 --> 00:19:58,399
Like, once a week, once a month? What

552
00:19:58,519 --> 00:20:01,000
what's your cadence? Once a month, I would

553
00:20:01,000 --> 00:20:02,599
like to move to every two or three

554
00:20:02,599 --> 00:20:04,460
weeks. So that would be my dream.

555
00:20:04,825 --> 00:20:06,424
I always tell people on this show, and

556
00:20:06,424 --> 00:20:07,865
they've heard it a 100 times. I'm the

557
00:20:07,865 --> 00:20:08,845
king of inconsistency.

558
00:20:09,465 --> 00:20:12,184
Podcast insider goes out every week, my personal

559
00:20:12,184 --> 00:20:14,265
show, you know, whenever I feel like it.

560
00:20:14,265 --> 00:20:15,884
And that's not a great

561
00:20:16,184 --> 00:20:17,725
way to grow a show.

562
00:20:18,460 --> 00:20:19,360
You know? Agreed. Do

563
00:20:19,900 --> 00:20:21,420
as I say, not as I do is,

564
00:20:21,420 --> 00:20:22,860
you know, it's kinda what I say. But,

565
00:20:22,860 --> 00:20:23,680
you know, usually,

566
00:20:24,140 --> 00:20:26,940
weekly is probably the sweet spot. Every two

567
00:20:26,940 --> 00:20:29,440
weeks is good. But be somewhat consistent,

568
00:20:29,980 --> 00:20:31,900
meaning you're gonna do a monthly show, put

569
00:20:31,900 --> 00:20:33,255
it out on the third of the month

570
00:20:33,255 --> 00:20:34,934
or the fifth of the month or whatever

571
00:20:34,934 --> 00:20:37,174
and do that, or the first Tuesday of

572
00:20:37,174 --> 00:20:38,695
the month or something like that. Try to

573
00:20:38,695 --> 00:20:41,335
be consistent because and that's another way to

574
00:20:41,335 --> 00:20:43,815
get feedback. Here's a dirty little secret. If

575
00:20:43,815 --> 00:20:46,855
you're every Friday or every Monday on a

576
00:20:46,855 --> 00:20:48,830
weekly show and you,

577
00:20:49,309 --> 00:20:51,070
don't get it out that day, you're gonna

578
00:20:51,070 --> 00:20:52,670
hear from people. And when you hear from

579
00:20:52,670 --> 00:20:54,589
people, that's a way to get feedback and

580
00:20:54,589 --> 00:20:56,670
getting to know them. Kind of a tricky

581
00:20:56,670 --> 00:20:58,609
way to do it, so delay one once.

582
00:20:59,070 --> 00:21:01,549
Provoke them. Make them mad and get their

583
00:21:01,549 --> 00:21:03,410
feedback. Then you know they care.

584
00:21:03,894 --> 00:21:05,174
But I, you know, I listen to a

585
00:21:05,174 --> 00:21:07,734
couple daily shows, and if it's if they

586
00:21:07,734 --> 00:21:09,734
miss a day, I'm like, where to go?

587
00:21:09,734 --> 00:21:12,174
You know? People build you into their Mhmm.

588
00:21:12,454 --> 00:21:15,174
Routine, especially with a monthly show, you know,

589
00:21:15,174 --> 00:21:17,095
that that's gonna be a little harder to

590
00:21:17,095 --> 00:21:19,335
build into a routine because they've got weekly

591
00:21:19,335 --> 00:21:20,210
routines. That

592
00:21:22,190 --> 00:21:23,029
is good. I need to get on my,

593
00:21:23,029 --> 00:21:24,929
I need to get on my workplace confession.

594
00:21:24,990 --> 00:21:27,029
Cause I have a backlog of episodes, but

595
00:21:27,029 --> 00:21:28,690
I don't have a backlog of

596
00:21:29,149 --> 00:21:31,869
confessions, you know, and I do love that.

597
00:21:31,869 --> 00:21:34,835
So maybe I'll put the commercial in. Good.

598
00:21:34,835 --> 00:21:37,394
Okay. I'll, I'll, I'll send you the link

599
00:21:37,394 --> 00:21:39,234
in, it can be read in a robot

600
00:21:39,234 --> 00:21:40,914
voice. Like I can do all sorts of

601
00:21:40,914 --> 00:21:43,075
things to keep it anonymous. Nobody has to

602
00:21:43,075 --> 00:21:45,234
give me any names. So that would be

603
00:21:45,234 --> 00:21:45,734
amazing.

604
00:21:46,480 --> 00:21:48,639
You know, juvenile delinquents, Mike, is that what

605
00:21:48,639 --> 00:21:49,220
you're saying?

606
00:21:49,879 --> 00:21:50,379
No,

607
00:21:51,039 --> 00:21:52,579
never. Adult delinquents?

608
00:21:53,599 --> 00:21:54,339
Never, never.

609
00:21:54,880 --> 00:21:57,200
So where do people find you? I see

610
00:21:57,200 --> 00:21:59,619
you're using a WordPress site with PowerPress.

611
00:22:00,765 --> 00:22:01,424
The most

612
00:22:01,884 --> 00:22:04,945
amazing WordPress site ever. I have a podcast

613
00:22:05,005 --> 00:22:07,404
website, truestoriesatwork.com.

614
00:22:07,404 --> 00:22:08,144
And then

615
00:22:08,765 --> 00:22:09,265
also

616
00:22:09,565 --> 00:22:11,505
my episodes are listed on my regular

617
00:22:11,884 --> 00:22:15,484
site, my business site, cultureandstrategylab.com.

618
00:22:15,484 --> 00:22:15,984
So

619
00:22:16,529 --> 00:22:18,390
options to be on the show

620
00:22:18,769 --> 00:22:21,410
or submit a workplace confession or just drop

621
00:22:21,410 --> 00:22:22,289
some really good,

622
00:22:23,009 --> 00:22:24,070
workplace wisdom

623
00:22:24,450 --> 00:22:27,750
on us. So lots of opportunities for interaction.

624
00:22:28,304 --> 00:22:29,744
We'll have a link to that in the

625
00:22:29,744 --> 00:22:32,804
show notes over at podcastinsider.com.

626
00:22:33,345 --> 00:22:35,504
Well, anything else we didn't cover that you

627
00:22:35,504 --> 00:22:36,325
wanna cover?

628
00:22:36,625 --> 00:22:39,345
Oh, if you have any workplace stories, what's

629
00:22:39,345 --> 00:22:41,585
the strangest thing that's happened to you in

630
00:22:41,585 --> 00:22:42,244
the workplace?

631
00:22:43,370 --> 00:22:45,049
Oh, I, I would have to,

632
00:22:46,090 --> 00:22:47,789
I'll have to do that on a confessional.

633
00:22:48,570 --> 00:22:51,130
Okay. All right. Perfect. Perfect. I was in

634
00:22:51,130 --> 00:22:53,289
the military. There's all kinds of fun military

635
00:22:53,289 --> 00:22:53,789
stuff.

636
00:22:54,170 --> 00:22:56,244
So, I bet you saw a lot. I

637
00:22:56,244 --> 00:22:58,484
bet you did. Alright. Well, thank you for

638
00:22:58,484 --> 00:23:01,625
having me. Really an honor and, great to

639
00:23:01,924 --> 00:23:04,085
have this opportunity to connect more deeply with

640
00:23:04,085 --> 00:23:06,724
Blueberry and your show. We'll catch you on

641
00:23:06,724 --> 00:23:07,625
the next episode.

642
00:23:08,005 --> 00:23:08,664
Thank you.

643
00:23:09,365 --> 00:23:12,049
Thanks for joining us. Come back next week.

644
00:23:12,049 --> 00:23:15,570
And in the meantime, head to podcastinsider.com

645
00:23:15,570 --> 00:23:16,549
for more information,

646
00:23:16,930 --> 00:23:17,670
to subscribe,

647
00:23:18,529 --> 00:23:20,470
share, and read our show notes.

648
00:23:20,930 --> 00:23:22,785
To check out our latest suite of services

649
00:23:23,105 --> 00:23:26,164
and learn how Blueberry can help you leverage

650
00:23:26,224 --> 00:23:29,365
your podcast, visit blueberry.com.

651
00:23:29,424 --> 00:23:31,285
That's Blueberry without the e's.

652
00:23:31,664 --> 00:23:33,125
We couldn't afford the e's.