Jan. 19, 2023
Podcast Sound – PCI 329
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Paypal The great debate in podcasting: sound vs. video. Podcasting is most often known as audio, but in recent years has taken a sharp turn to video as well. Podcast sound only reigns king for regular publishing, but video has a purpose. Mike and Todd discuss podcast sound, some amazing new Blubrry releases and we feature a pro-production tip about you guessed it – podcast sound.
Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.
News- Do listeners want video?
- Why video can’t replace audio in podcasting
- Podcasts removed from search at Google
- Is the Google Podcasts app going away?
- New (launching) podcast creation has drastically dropped since 2020
While not accessible to everyone, if you have the means, consider upping your bandwidth to reduce issues when recording.
If you can’t upgrade your bandwidth, here are some tricks that may help
- Do not use wifi; use a wired connection to your router.
- Do a double-ender recording where each host records themselves.
- Do not use video on either end.
- Quicklinks was launched this week for Blubrry hosting customers.
- Media Mastering by Auphonic released today. Free until February 18th.
- Podcast 2.0 features added to Blubrry Publisher. PowerPress and more info next week!
- Todd is speaking at Podfest Expo in Orlando Thursday and Friday. If you are in the area, we have some expo-only passes available.
What do you sacrifice with bad sound? Thanks for the tip, Kate
Question of the WeekQuestion: What are LUFS? Why is -16lufs the standard for podcasting?
Answer: Lufs stand for “Loudness Unit Full Scale” which to ordinary people means as loud as a system can handle. For podcasters, it just means that your show’s audio will be as loud as it should be, and if we all do -16lufs, people won’t have to change the volume on their device between shows at that value. Not sure who or why -16 is the standard, but it is for now.
More reading for the sound geeks: https://www.edmprod.com/lufs/
Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Coming to you this week from The New Media Production studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
- Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
- Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
- Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.
Our mailing address: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235
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Hey everyone. Welcome to Podcast Insider.
My name is Todd Cochran, of course.
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Join my, my co-host, Mr. Mike
Dell. Mike, how you doing?
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Doing good. Winter is back up
here, which is a little weird.
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. Well, that's interesting.
It's just raining down here, so I,
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I'd rather have it just snow
and cold or for, forget it.
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Let's just get on with it, you know, so.
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. Yeah, it won't last long. Looks
like we're, it's all gonna melt off.
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So.
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Yeah, the, the gray, you know, if you
live somewhere, it's not gray. Just feel,
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feel confident., you know, the
only artificial light I get is from, uh,
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uh, lights in my office. That's it.
You know,, there's no me,
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there's no sun, uh, adding to
the, uh, vitamin D. But hey,
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we've got some good news for you. Best
practice. We've got some blueberry news,
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a pro tip of course. The
question of the week. And, uh,
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we kick right off with the news.
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Do listeners want video?
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Yeah. There's a study that's
been going around, uh,
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says that 46% of podcast
listeners prefer consuming
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video or podcasts with video in them,
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compared to 42%. Who would rather just
listen without the video. And, you know,
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and I, I just think that this comes
up a lot. Uh, you know, there's,
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there's something cool
about video and, you know,
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it doesn't hurt to add that
as a component. We've done
that here, uh, at times,
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and you do it with your shows
and, and all that. And there's,
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there's nothing wrong with that, but I
think that kills the advantage of audio.
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You, you,
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you can't really be doing a lot
else while the video's running now,
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you know? Go ahead and, uh,
you know, you were saying.
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Well, I, I think what I think what it is,
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is that some people like to have the
video up and then they glance up and they
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look at. I think that's, you
know, my audience on my tech show,
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75 25,
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and then 70 30 on new media show
for who listen and who watch. And,
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um,
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I'm sure they just glance up and there's
something interesting and there's some
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sort of debate going on.
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I think if you look at some of
the more popular video podcasters,
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those are doing video as a
regular part of their show.
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They're often in a studio,
it's a professional studio.
It's four or five people,
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they're throwing spit wads
at each other. It's, it's,
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it's a little different
vibe than just doing an,
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an interview show where you have someone
on that maybe's never been on camera
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before. So I think it really,
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it really depends on the show and the
type and the makeup and what you're
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doing. People though, you know,
we've moved into a generation of,
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they have to see it. So I understand
why some people wanna watch,
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but again, I don't think it's like,
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if I'm watching YouTube and there's
a channel that I'm interested in,
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sometimes I don't always watch the video.
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I listen to them talk while I'm
doing dishes or something, so, right.
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I can understand why a
percentage of people want to,
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to watch versus listen. Yeah.
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And then of course,
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there's the opposite article
here by the podcast host,
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why Video Can't and Won't
Replace Audio and Podcasting.
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And he makes some good points here.
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Well, I,
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I think what it boils down to
is that there will be shows that
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you can obviously listen to a lot
more than you can watch. Oh, yeah.
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When you're driving or on
the bus or wherever you are,
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that's a different consumption
time point., I,
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I can't watch a video at the
gym, but I can surely listen.
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So there's definitely more audio
listening hours, but at the same time,
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I dedicate certain number of hours a
day to video. So I think, oh, yeah,
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it goes both ways. I think, you.
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Know, it's a different, it's
a different thing. You know,
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the stuff I watch on video is a way
different thing than what I listen to on
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audio. But I love one of the,
the quotes here, he says,
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video takes you, but audio goes with you.
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Well, that's true. That's true.
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But I think at the same time where I'm
consuming the majority of my content now
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is, um, for audio, obviously in the
car, but when I'm at home, it's,
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it's about 90% video.
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I very rarely listen to audio alone,
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you know, singular as a content
consumption when I'm at the house. So I,
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I think everyone's a little
bit different. Oh. But.
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Oh yeah, for sure. You
know, like, you know,
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I like to listen when I'm tinkering
with something out in the garage or,
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you know, working on stuff or, or, you
know, that kind of thing. And again,
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you know, we s I don't have cable
or, or anything like that, so I,
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I watch a lot of YouTube and a lot
of, uh, that kind of stuff. And,
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and those would be considered in
air quotes, podcasts, sort of. But,
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uh, you know, I,
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there's very few what people
call podcasts that I watch the
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video on. Um, yeah. That's just me. And.
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I, and I think too is there
is this move, it's very,
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very obvious that a lot of more
people are adopt, adopting live,
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and it's for the interactivity. Sure.
So I think from a podcaster standpoint,
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their desire to go live is more
about getting an audience and getting
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interaction during the show,
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versus really worrying about that
being put out as a, as a video podcast.
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But anyway, it's, there's
room for both. That's fun. Oh.
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Yeah. They're, there's nothing
wrong with videos. Yeah.
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Video podcasting was pretty popular
when podcasting first started.
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Yeah. That's, it's growing now
considerably. Yeah. So that's.
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Good.
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Yeah. But anyway, we'll see podcasts
have been removed from search at Google.
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It was, uh, an interesting
announcement, uh, of,
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or discovery.
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Discovery, uh, uh, Cridland over
at, uh, pod News wrote this up, but,
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you know, when you used to search
for podcasts, you would come up with,
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you know, three sample episodes of,
of some of the results and all that.
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And that is now gone. It's gone. Yeah.
And that, uh, and, and Google told, uh,
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James that, uh, as intended.
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So we're constantly experimenting with
ways to improve the experience, you know,
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the typical.
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Yeah. So what answer, what really means
is it was not getting any traction.
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People were not clicking on those
search results. Yeah. If they,
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if they had been Google would've left it.
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So this is just an obvious shift because
Google is definitely gonna move stuff
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into YouTube. Will the Google
podcast app go away? It's, we'll see,
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but we know that the podcast, uh, group
has been moved into the YouTube team,
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or, or vice versa. So something
is coming with YouTube,
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I just don't know what it's gonna be or
how it's gonna be shaped or formed. Um,
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I still don't think that unless
you have a video component,
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people are gonna listen to very many
podcasts on YouTube. So that again, yeah,
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that's, it feeds that video mantra.
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Yeah. Well, you know, they, they've got
that YouTube music service, which is,
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you know, kind of like Spotify music
and, and Pandora, whatever. And,
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uh, maybe they'll roll their podcast
efforts into that app, but who knows?
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Yep. But interesting.
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So, uh, there's an article about,
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from The Verge saying New a k a
new shows podcast creation has
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drastically dropped since
2020. I, again, we're.
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Not, were they're seeing
that here as much.
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Were were, were they getting
this, this messaging?
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Yeah, I'm not sure. Uh, Ashley,
I think that wrote this, uh, it,
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it was actually the newsletter over there,
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so it's only one chunk of that
article. But you know, they,
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they say that 2022 had lower
new shows than even Pre
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Pandemic.
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So they had like 337,000
podcasts were launched in 2019
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compared to 219,000 in
2022. So I don't, you know,
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they might be getting
those stats from Apple. I,
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I don't know where they're getting
those, but that's possibly true. I mean,
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you know, in 2020.
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Well, here's what we know right now.
Things are pretty flat. Yeah. There's,
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there's, there are, there is
growth. It's very, very small.
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But at the same time,
what they had in those
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20 20, 20 19, 20 18 timeframes is a
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podcast host that came on
that offered free podcasts.
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Millions of people went over to launch
shows over there, which are now dead.
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And the folks that are
just not seeing that many,
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you know, Spotify now
say at 4.7 million shows,
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yet the indexes that we rely
on are just over 4 million.
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And the number of dead
shows over at Spotify really
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number in the multimillions. Yeah. So
they may have that many over there.
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So,
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so numbers can get skewed based upon
players like Anchor having come on
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the, the space offering free hosting,
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and then people kind of figuring
out that's just the place where, uh,
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shows kinda launch and die.
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Yeah.
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They either launch a die or they graduate
to a better platform at some point if
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they take it.
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Seriously. Right. So, I, I don't
put a lot of number, a lot of,
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I do know things, number of
episode creations are, have taken,
158
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have been pretty flat. It's again,
slowing, you know, slowing down.
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And I think there was like 20,000
new shows launched last month.
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So still considerable
number, but we'll see.
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The podcasting spaces went through
a little bit of lulls and, and, and,
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but it's always continued
to have a steady climb.
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And I think that's what's happening here.
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Everyone thinks they're gonna be
massive growth all the time. And that's,
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that's not just the case.
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So I guess onto our next
thing, uh, best practice,
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while not always accessible to
everyone, if you have the means,
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consider upping your bandwidth to
reduce issues while recording, uh,
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assuming with a co-host or
a guest. Right. And yeah,
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that's true. I mean, the better the
bandwidth, the better the product.
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So I added some stuff there. Uh, you
know, if you can't upgrade your bandwidth,
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you know, there's some tricks that might
help. Uh, definitely do not use wifi.
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If you can avoid it, use a
wired connection to your router.
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That makes a lot of
difference. I know here,
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I've tried it on wifi and it just, you
know, it's, it's way less, uh, right.
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You know, way less
bandwidth or it seems to be.
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Everything I run here is wired.
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The only thing I have on wifi is my
live audio stream. Everything else is,
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is wired hard.
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Ah, good reason. So, uh,
you know, like I said,
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if you can't upgrade to a faster internet,
cuz look, you know where you live,
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it's, there's not any
real options there. Yep.
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Uh.
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So you have to have that office
there with a good bandwidth, uh,
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do a double ender, uh, it's
a little harder, but, uh,
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have each host record themselves
and then just use the phone or
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Skype or whatever you're using to, uh,
so you can hear each other, but, uh,
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you know,
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record yourself and have them
record themself if that's possible.
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And then you just stitch it together
and uh, post. Yep. And, uh, you know,
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that sounds like you're both sitting
in the same room, cuz essentially you,
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you are as far as.
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It works, it works out if,
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if you have a regular co-host doesn't
work so well if you have a guest.
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But yeah,
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you can get around that
by using a lot of the
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00:11:16,960 --> 00:11:19,920
services are out there and leave the
video turned off. Don't use video.
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Yeah. That's the, the third thing
I put in there is just like,
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turn your video off on both ends because,
you know, incoming and outgoing, uh,
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on either end, it's just
better to have, have that off.
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Uh, and you know, I think too is you
can, if you, if you think about it,
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the bandwidth needed to carry audio
is very, very low. I mean, it's,
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it's, it's, it's small. Maybe
30 to 60 kilobits. Yeah.
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Whereas you add video,
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you could go to two or three megabytes
of required video bandwidth going
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both ways. Yeah. So really if
you're, if you're doing interviews,
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if you wanna start off by doing
the pre-interview in Zoom,
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let's say with the video
on mm-hmm.,
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and then when you get ready to do the
actual interview, turn the video off.
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Or if you're seeing, you know,
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normally what will happen is the video
will start wavering first and you,
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you know, the audio will give
out last. But, um, you know,
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be prepared to tell your co-host or the
person that you're recording with that,
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Hey, we're, if things
get funky with the audio,
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we'll turn the video off to try
to save this thing. So yeah.
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We, we have a, a co-worker that is, uh,
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part of the year and really bad
bandwidth and he does Okay. Uh,
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you know, we've turned the video off
and Yeah. And works out. Plus he uses a,
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a service that records locally and then
stitches it together afterwards. So,
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you know, that works out pretty good,
but there's a little lag sometimes,
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but I've recorded with him
before. So. Yeah.
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Well it's been a busy, busy week
here. Yes. At Blueberry, this, uh, we,
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we launched Quicklinks Quicklink was
launched for blueberry hosting customers.
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And you ask, what is a quick link? Well,
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a quick link is the ability for
you to have a solitary landing page
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at podcast show slash your keyword.
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Whatever you wanna use. Uh, we
pick podcast for Podcast Insider.
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So it's podcast show slash podcast if
you want to go over there and see it.
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And, uh,
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really what we've do designed is some
of you may not have the perfect domain
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name.
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Maybe you're trying to figure out how
to get someone to get access to all your
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information at once.
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The quick links allows you to have
the ability to have your social,
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all your subscribe on locations,
subscribe and follow locations,
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allows you to have the ability
to link to your website,
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has a player on it with close
captioning support enabled, uh,
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whole host of other functions,
uh, that really gives someone,
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it's kind of like a link tree type
of Yeah. Replacement for podcasters.
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So definitely check out quick links.
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Yep. And we should, uh, be having a a,
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a pro version of that coming or whatever
we're gonna call that, uh, soon.
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Yeah. It's gonna have a whole bunch
of additional features that we're, uh,
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finish finishing up. And of course,
a tool Mike and I have used for many,
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many years and was released just today,
it's called me, uh, media Mastering.
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00:14:21,840 --> 00:14:23,200
Media Mastering Bio Phonic.
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00:14:23,460 --> 00:14:28,120
And I've used the pH oph phonic
software tool for probably the,
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00:14:28,200 --> 00:14:30,640
since their inception. I don't even know,
249
00:14:30,640 --> 00:14:34,120
I think the company
started in 2013. It seems,
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seems longer than that, but it's.
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Been a while. But, uh, yeah, yeah.
I, I use it, uh, on everything I do.
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And, and now it's built right in,
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so in the uploader there's a little
checkbox if you wanna do media mastering,
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and that basically runs it through a
phonic, it sets your loudness levels,
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uh, you know, if you have two
different hosts on different levels,
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it sets that it, uh, brings
it up or down to the, uh, the,
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the proper loudness and, uh, cleans up
some noise. It's, it's, it's pretty,
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uh, comprehensive and it's free until.
259
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Until February 18th.
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Yeah. February 18th. So then after
that, it's gonna be an add-on, uh,
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for hosting customers at.
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Blueberry. So I, I'm, again, I'm
really jazzed about this, uh,
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this add-on in this integration.
It just for, you know,
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I didn't know if I would use it because
I've had another tool that from APH
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Phonic mm-hmm..
And, uh, while I was, uh,
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doing my show production
on Monday when I tested,
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I got done editing my little bit
of editing with the Wave file.
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I dropped it in the uploader,
turned on media mastering,
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continued working on
what I was working on.
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And then just as I was
ready to publish the show,
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the media file came back and had
been mastered. So what happens is,
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is let's say a 60 minute program really
will take about 10% of the show length.
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So it's about six minutes to master.
So you send it off to get it mastered,
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and then you continue
work on your show notes.
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And then by the time it came back, I was
ready to publish. Yeah. And I thought,
276
00:16:07,520 --> 00:16:10,840
wow, that it essentially
saved me one step.
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It saved me from having to load
it in the tool that I have that I
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paid big money for.
And then, but instead I just,
279
00:16:20,330 --> 00:16:25,000
it did the same exact process, but
I probably saved myself a step or.
280
00:16:25,000 --> 00:16:29,520
Two and it converted it from Wave to
mp3, which is, that's kind of handy too,
281
00:16:29,940 --> 00:16:33,400
cuz that's yet another step. You
know, I have to, you know, when I do,
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00:16:33,470 --> 00:16:37,240
I do a wave, I run the wave
through my APH phonic software,
283
00:16:37,300 --> 00:16:40,560
and then I have to put it
back into my editor Yeah.
284
00:16:40,560 --> 00:16:44,920
And then save it out as an mp3. Yep.
This kills both those steps now.
285
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Yep.
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00:16:45,380 --> 00:16:49,320
And you can set in the settings what
bit rate you want the media file to come
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back. If you wanna come back. Stereo
mono, you've got the ability to set the,
288
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the levels. We do, uh,
lock minus 16 lumps in.
289
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We'll talk about that
here in a few minutes.
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00:16:58,280 --> 00:17:03,120
But I think the main
piece of this is if you
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record on Audacity or whatever platform
you record on to get your WAV file,
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again,
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name the Wave file as if you
wanted to name it in your release.
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It's in for me. It was, uh,
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00:17:15,100 --> 00:17:20,000
GNC dash 2023 dash zero
one dash the date Wave I
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00:17:20,000 --> 00:17:24,880
sent it up to, uh, for media
mastering. It came back as an mp3,
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00:17:25,140 --> 00:17:29,600
GNC 20 23 0 1 dash the date mp3.
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00:17:30,140 --> 00:17:34,920
Bam. I was done. Like you said, I saved
that additional encoding step. So,
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00:17:34,920 --> 00:17:38,200
uh, I was actually kind of
surprised myself that Wow.
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00:17:38,270 --> 00:17:42,080
I I figured I'd probably save myself
at least two or three minutes. Yeah.
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And you know, that adds
up over 1500 episodes.
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00:17:44,950 --> 00:17:49,240
Yeah. And if you do this day
after day, episode after episode,
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00:17:49,440 --> 00:17:52,080
and you're gonna get a
beautifully mastered media file,
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00:17:52,220 --> 00:17:55,920
and this is a great product if you've
never used it, ladies and gentlemen, uh,
305
00:17:56,310 --> 00:17:59,960
you've got a whole month here
to test it, so please do so.
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Yeah. Listen to your audio before and
after when it comes back too. You'll,
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you'll, you'll hear the difference.
308
00:18:05,480 --> 00:18:07,200
Absolutely. So we've, uh,
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00:18:07,200 --> 00:18:11,560
added podcasting 2.8 features
to Blueberry Publisher and, uh,
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00:18:11,560 --> 00:18:16,080
I found some more stuff they need to
integrate yesterday into Power Press. Yep.
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00:18:16,080 --> 00:18:20,440
Forgot about all the channels,
categories, taxo me, uh,
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00:18:20,440 --> 00:18:24,240
post type publishing those, so
he's getting those features added.
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00:18:24,240 --> 00:18:29,200
So I'm hoping next week we're gonna
have an update to Power Press that
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00:18:29,200 --> 00:18:34,120
is going to include value for
value Live tag and everything else
315
00:18:34,120 --> 00:18:36,960
that wasn't in part of the dashboard.
316
00:18:36,960 --> 00:18:39,160
I think those were lowering
two main things, but Yeah.
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00:18:39,380 --> 00:18:40,720
But we've, uh, you know, we've,
318
00:18:40,720 --> 00:18:45,640
we've kind of tried to synchronize what
we offer in both Power Press and on
319
00:18:45,640 --> 00:18:49,920
our publisher, and we're gonna be adding
some new features in this next round.
320
00:18:50,090 --> 00:18:50,923
So, uh,
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00:18:51,120 --> 00:18:55,600
shoot me an email or shoot us an
email and suggest what podcast
322
00:18:55,620 --> 00:18:59,400
2.0 feature you'd like to
see us embrace and, uh,
323
00:18:59,400 --> 00:19:00,840
and put on our platform.
324
00:19:01,310 --> 00:19:04,280
I think the Cross app comments one is
gonna be, yeah, that'll be a good one.
325
00:19:04,280 --> 00:19:07,160
Pretty high on my list, but here's
the features that we've added,
326
00:19:07,160 --> 00:19:11,280
just so you know, transcript
locked, in other words,
327
00:19:11,280 --> 00:19:12,960
you lock your show so
it doesn't get moved.
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00:19:13,390 --> 00:19:17,600
Chapters supporting basically
post-show editing of chapters
329
00:19:18,320 --> 00:19:22,040
location. We've added credits. In
other words, you can credit your host,
330
00:19:22,090 --> 00:19:24,040
co-host guests producer.
331
00:19:24,360 --> 00:19:26,040
Known as the person Tag.
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00:19:26,770 --> 00:19:29,200
To put live, live item tag,
333
00:19:29,600 --> 00:19:33,920
which allows you to set yourself as live
if you're doing live streaming audio or
334
00:19:33,920 --> 00:19:37,360
video. Although right now it's really
working well with audio mm-hmm.
335
00:19:37,400 --> 00:19:37,670
,
336
00:19:37,670 --> 00:19:42,360
then we have the Value for Value
and we're doing integration with Get
337
00:19:42,600 --> 00:19:44,640
Alby. So you'll be able to get a, uh,
338
00:19:44,780 --> 00:19:48,920
participate immediately in this value
for value ecosphere and start teaching
339
00:19:48,920 --> 00:19:52,880
your podcast listeners about
it and funding. Yep. And, uh,
340
00:19:52,880 --> 00:19:56,600
so those will be on all of
our dashboard and Power Press.
341
00:19:56,810 --> 00:20:00,200
We hope early next week. We know
it's, it's in the dashboard already.
342
00:20:00,210 --> 00:20:04,880
We may not have released value for value
in the dashboard yet, but we have, uh,
343
00:20:05,090 --> 00:20:09,800
it all built and tested and just now
trying to sync our, our releases. So,
344
00:20:10,250 --> 00:20:14,360
uh, big, big, I think we're gonna be
one of the, you know, most integrated,
345
00:20:14,360 --> 00:20:17,560
at least initially
Podcasting 2.0 podcast host.
346
00:20:17,670 --> 00:20:21,000
Yeah, that's, uh, that's a good
thing. And uh, like I said,
347
00:20:21,000 --> 00:20:25,720
if you want something in particular
that you see on their list of tags and
348
00:20:25,720 --> 00:20:30,120
features, let us know. Of course,
we also implemented, uh, pod Ping,
349
00:20:30,120 --> 00:20:33,520
which makes everything update
quicker on the new apps.
350
00:20:33,520 --> 00:20:35,360
So go check out new.
351
00:20:35,360 --> 00:20:38,040
And that's just a behind the scenes
thing, you don't even know it's happening.
352
00:20:38,040 --> 00:20:43,040
Yeah, yeah. But go check out new
podcast apps.com, I believe, and,
353
00:20:43,040 --> 00:20:46,640
uh, that that'll show you all the
new podcast apps that are, uh,
354
00:20:46,640 --> 00:20:49,080
embracing some of these new features. Yep.
355
00:20:49,510 --> 00:20:54,000
Also, I'm speaking at, uh, pod Fest
Expo in Orlando. I think it's only,
356
00:20:54,110 --> 00:20:57,200
yeah, I'm speaking Thurs maybe
Thursday and Friday. Yeah.
357
00:20:57,290 --> 00:20:59,800
So if you're in the area
and you, uh, have some,
358
00:20:59,800 --> 00:21:04,360
and we do have some expo
only passes available. If
you want one, um, email Mike,
359
00:21:04,360 --> 00:21:09,240
myself or Mackenzie immediately so we
can get you the expo only pass. But, uh,
360
00:21:09,430 --> 00:21:10,600
I'll be in Atlanta and you're.
361
00:21:10,600 --> 00:21:12,560
Keying too of, of note.
362
00:21:12,770 --> 00:21:16,440
So, yeah. And I'm one of like, it's
like, it's a, it's a shared keynote,
363
00:21:17,010 --> 00:21:21,960
so I get about 20 minutes to talk about
value for value. So, alright, we got a,
364
00:21:21,960 --> 00:21:26,040
a blueberry pro tip, uh, from
Kate. Kate is, uh, joining the,
365
00:21:26,040 --> 00:21:31,040
the Blueberry pro tip sequence
and her blueberry Pro tip is
366
00:21:31,040 --> 00:21:34,920
what do use sacrifice with bad sound?
367
00:21:39,740 --> 00:21:42,920
The human voice, it's the
instrument we all play.
368
00:21:42,950 --> 00:21:44,880
It's the most powerful sound in the world.
369
00:21:45,280 --> 00:21:49,560
Probably it's the only one that
can start a war or say I love you.
370
00:21:50,060 --> 00:21:53,760
And yet many people have the
experience that when they speak,
371
00:21:54,030 --> 00:21:55,560
people don't listen to them.
372
00:21:56,820 --> 00:22:01,790
Julian Treasure said that one of the
foremost authorities on sound and
373
00:22:01,790 --> 00:22:03,950
how to be heard, his
book, how to Be Heard,
374
00:22:04,050 --> 00:22:08,350
and his accompanying Ted Talk have
had over a hundred million views.
375
00:22:09,190 --> 00:22:14,060
So today we're talking about how
bad audio can ruin a really great
376
00:22:14,060 --> 00:22:16,700
podcast. Back in 2018,
377
00:22:16,730 --> 00:22:21,260
a study was authored by Norbert
Schwartz and Irwin Newman for usc,
378
00:22:21,260 --> 00:22:22,860
the Australian National University.
379
00:22:22,860 --> 00:22:27,860
And they had 196 participants listening
to versions of the same academic experts
380
00:22:28,100 --> 00:22:30,140
delivering talks and being interviewed.
381
00:22:31,350 --> 00:22:35,060
It was interesting when they
decreased the audio quality,
382
00:22:35,760 --> 00:22:39,220
the participants listening
thought that the talk was worse,
383
00:22:39,480 --> 00:22:42,620
the speakers were less
intelligent, less likable,
384
00:22:42,720 --> 00:22:44,460
and the research wasn't important.
385
00:22:45,120 --> 00:22:48,870
Imagine taking all of your acumen,
386
00:22:49,410 --> 00:22:53,350
all of your wisdom, all of your
knowledge, putting it in a podcast,
387
00:22:53,720 --> 00:22:57,790
sharing it with the world,
hoping to grow your business,
388
00:22:57,820 --> 00:23:00,030
your community, your hobby,
389
00:23:00,030 --> 00:23:03,930
circle your life through this podcast,
390
00:23:04,670 --> 00:23:05,930
but you have bad sound.
391
00:23:06,350 --> 00:23:09,690
You could have the cure for cancer
and people aren't going to listen.
392
00:23:09,980 --> 00:23:13,490
Getting audio conscious
isn't that difficult.
393
00:23:14,440 --> 00:23:18,330
A phonic is a great tool and you'll be
happy to know that blueberry has just
394
00:23:18,330 --> 00:23:22,050
announced an alliance with aph phonic
and aph phonic. When you load your file,
395
00:23:22,100 --> 00:23:27,090
it automatically masters levels and
reduces the background noise so you
396
00:23:27,090 --> 00:23:29,890
can increase your audio
quality in one step.
397
00:23:30,420 --> 00:23:34,970
So imagine that small change can
drastically improve the quality,
398
00:23:34,970 --> 00:23:39,930
intelligence and likability and
perceived importance of you and everybody
399
00:23:39,930 --> 00:23:43,010
on your podcast. There's
been an age old argument,
400
00:23:43,510 --> 00:23:47,880
you never sacrifice the content of
a show for the quality of the audio.
401
00:23:48,470 --> 00:23:51,760
That isn't true. You can't
sacrifice either one.
402
00:23:52,660 --> 00:23:53,720
And the truth is,
403
00:23:54,460 --> 00:23:59,380
every single show in pod land
could be 40% more effective,
404
00:23:59,410 --> 00:24:02,100
successful, impactful, shared,
405
00:24:02,300 --> 00:24:05,100
liked if your audio quality was better.
406
00:24:05,190 --> 00:24:08,860
So the pro tip for today is
become quality conscious.
407
00:24:09,080 --> 00:24:11,580
Use the APH phonic tool
that Blueberry has now,
408
00:24:12,280 --> 00:24:15,580
and if you need a little more
support or more production,
409
00:24:15,580 --> 00:24:18,460
help head over to blueberry
pro production.com.
410
00:24:19,090 --> 00:24:22,010
We're the production arm of
Blueberry and we're happy to help.
411
00:24:22,730 --> 00:24:26,310
I'm Kate and it's been fun
talking to you. See you next time.
412
00:24:30,980 --> 00:24:35,910
Kate, thank you so much for the
pro tip of the week. And again,
413
00:24:35,910 --> 00:24:40,470
Kate is part of our Blueberry
pro team. Blueberry pro.com,
414
00:24:40,470 --> 00:24:43,790
definitely check that out. If you're
looking for a production services,
415
00:24:43,790 --> 00:24:47,630
Kate and the team take care of this
show to make us sound better than we
416
00:24:47,870 --> 00:24:51,750
actually are. So Mike, we
got a question of the week.
417
00:24:51,750 --> 00:24:52,910
What are Ls?
418
00:24:53,130 --> 00:24:57,830
Why is minus 16 Ls the
standard for podcasting?
419
00:24:57,830 --> 00:25:01,030
Well, I don't really know
why or who decided that,
420
00:25:01,030 --> 00:25:04,950
but LS stands for
loudness Unit full scale,
421
00:25:05,190 --> 00:25:09,630
which to normal people means
as loud as a system can handle.
422
00:25:09,920 --> 00:25:11,470
Uh, for podcasters,
423
00:25:11,470 --> 00:25:14,990
it just means your show's audio
will be as loud as it should be.
424
00:25:15,210 --> 00:25:19,870
And if we all do it at 16 minus 16 loves,
425
00:25:19,870 --> 00:25:22,790
people won't have to change the
volume on their device between shows.
426
00:25:22,970 --> 00:25:26,910
And I think that's a good thing. You
know, nothing worse than, you know,
427
00:25:26,910 --> 00:25:30,230
having to jump at the volume knob
when a new show comes on you,
428
00:25:30,230 --> 00:25:32,590
on your playlist, you're like,
ah, you know, why is this?
429
00:25:32,700 --> 00:25:36,790
It's just like when you're listening to
a radio station or a stream of music,
430
00:25:37,250 --> 00:25:40,350
all the music is, you're not gonna
have to bump your, uh, your, uh,
431
00:25:40,350 --> 00:25:41,670
volume between the music.
432
00:25:41,670 --> 00:25:46,590
So music has its own standard
and a spoken audio has minus
433
00:25:46,600 --> 00:25:50,630
16 bluffs. Now, if you want
to get geek out on it, uh,
434
00:25:50,630 --> 00:25:54,270
there's a link to a, a really
geeky article that I looked at.
435
00:25:55,130 --> 00:25:59,830
One, one thing is too is I was at
a meetup last night for No Agenda.
436
00:26:00,040 --> 00:26:03,990
It was a bunch of, uh, no
agenda fans and, uh, they,
437
00:26:04,680 --> 00:26:09,230
we were talking about these ad
insertions and the guy says, I,
438
00:26:09,340 --> 00:26:12,830
I've stopped listening to
some shows because you're
listening in a certain audio
439
00:26:12,830 --> 00:26:15,390
and all of a sudden the ad comes
on and jumps up and it's, you know,
440
00:26:15,390 --> 00:26:17,470
it's 10 decibels higher. And I said,
441
00:26:17,470 --> 00:26:22,230
you need to tell the host I said that
they need to conform to the lu standard
442
00:26:22,380 --> 00:26:23,710
with the ads as well,
443
00:26:23,720 --> 00:26:27,430
so that you don't have
this big bump in in audio.
444
00:26:27,860 --> 00:26:30,790
Most of the time the
ads are are right. Uh,
445
00:26:30,820 --> 00:26:33,990
it's usually that the
show is recorded lower.
446
00:26:34,180 --> 00:26:35,750
Well, you know, it's hard to say.
447
00:26:35,750 --> 00:26:36,430
Could be, could.
448
00:26:36,430 --> 00:26:40,310
Be, it could be. But if
everyone does minus 16 lofts, and again,
449
00:26:40,310 --> 00:26:42,830
what our integration with, uh,
450
00:26:42,830 --> 00:26:47,720
a phonic sets all your audio at that
exact level that it's supposed to be.
451
00:26:47,970 --> 00:26:50,080
So, uh, definitely check
it out. All right. Hey,
452
00:26:50,080 --> 00:26:51,840
if you got a question you'd
like us to answer in the show,
453
00:26:51,840 --> 00:26:56,440
drop an email to mike@blueberry.com.
Audio texts our video and we may use it.
454
00:26:56,440 --> 00:27:00,320
You can also post a question
on the Blueberry Podcasting
Facebook group as well.
455
00:27:00,390 --> 00:27:00,880
Yeah.
456
00:27:00,880 --> 00:27:05,640
And the best place for support with
any blueberry product or service is our
457
00:27:05,640 --> 00:27:10,360
ticket system that gives the whole team
access rather than direct emails or
458
00:27:10,360 --> 00:27:14,440
direct phone calls. Of course, you
can also call our, uh, support line.
459
00:27:14,540 --> 00:27:17,920
And of course it's at blueberry.com
for slash support. Now,
460
00:27:17,920 --> 00:27:21,200
we've been coming to you this week from
the new Media Production Studio Quarter
461
00:27:21,520 --> 00:27:25,080
Michigan and Mike Dells Road Studio and
Traverse City Michigan produced again by
462
00:27:25,080 --> 00:27:29,160
the Blueberry Pro production team. Of
course, next week I'll be in, in Florida,
463
00:27:29,410 --> 00:27:33,520
so you'll have another guest. So
locations will, we'll change, will change.
464
00:27:33,960 --> 00:27:37,200
likely Mackenzie, but
yeah, might have a surprise for.
465
00:27:37,200 --> 00:27:38,320
You. All right, so.
466
00:27:38,320 --> 00:27:42,800
Fill out our listener survey at
surveys.blueberry.com/podcast
467
00:27:43,090 --> 00:27:43,820
Insider.
468
00:27:43,820 --> 00:27:47,040
And you can always schedule one-on-one
with me hosting customers only.
469
00:27:47,040 --> 00:27:48,880
Email todd blueberry.com.
470
00:27:48,980 --> 00:27:53,960
And you can schedule a tech checkup
with me hosting customers only. Again,
471
00:27:54,240 --> 00:27:57,120
email mike blueberry.com.
472
00:27:57,180 --> 00:27:58,840
And we have plenty of swag.
473
00:27:59,090 --> 00:28:03,720
So send us your podcast stickers
with a Self to Sam address envelope,
474
00:28:03,720 --> 00:28:06,240
and we'll send you a Blueberry
Care package. That email,
475
00:28:06,240 --> 00:28:09,880
that mailing address is on the, uh,
476
00:28:09,880 --> 00:28:13,880
the mainPage@podcastinsider.com
accompanying these show notes. Yeah.
477
00:28:13,880 --> 00:28:16,920
If you don't have a a sticker,
you can, uh, just email Mackenzie.
478
00:28:16,920 --> 00:28:19,680
Yeah. Then she'll, she'll hook
you up. She'll hook you up. Yeah.
479
00:28:19,680 --> 00:28:23,360
We don't have to send her
a, a SAS. So Mike,
480
00:28:23,360 --> 00:28:25,560
that's gonna wrap us
up for Podcast Insider.
481
00:28:25,570 --> 00:28:29,760
We gonna thank everyone for being
here with us this week, and, uh,
482
00:28:29,760 --> 00:28:33,840
I'll be back, uh, near the end of the
month. I think so, uh, yep. Everyone,
483
00:28:33,840 --> 00:28:34,673
thanks for being here.
484
00:28:34,980 --> 00:28:36,360
Hey. Okay, you later.
485
00:28:36,620 --> 00:28:37,600
All right, bye-Bye.
00:00:10,840 --> 00:00:14,380
Hey everyone. Welcome to Podcast Insider.
My name is Todd Cochran, of course.
2
00:00:14,380 --> 00:00:17,380
Join my, my co-host, Mr. Mike
Dell. Mike, how you doing?
3
00:00:17,380 --> 00:00:21,460
Doing good. Winter is back up
here, which is a little weird.
4
00:00:22,140 --> 00:00:25,700
It's just raining down here, so I,
5
00:00:25,700 --> 00:00:29,940
I'd rather have it just snow
and cold or for, forget it.
6
00:00:29,940 --> 00:00:31,620
Let's just get on with it, you know, so.
7
00:00:31,900 --> 00:00:35,220
like we're, it's all gonna melt off.
8
00:00:35,220 --> 00:00:35,530
So.
9
00:00:35,530 --> 00:00:39,540
Yeah, the, the gray, you know, if you
live somewhere, it's not gray. Just feel,
10
00:00:39,540 --> 00:00:43,700
feel confident.
only artificial light I get is from, uh,
11
00:00:43,830 --> 00:00:47,300
uh, lights in my office. That's it.
You know,
12
00:00:47,300 --> 00:00:50,700
there's no sun, uh, adding to
the, uh, vitamin D. But hey,
13
00:00:50,700 --> 00:00:54,060
we've got some good news for you. Best
practice. We've got some blueberry news,
14
00:00:54,170 --> 00:00:57,220
a pro tip of course. The
question of the week. And, uh,
15
00:00:57,220 --> 00:00:58,700
we kick right off with the news.
16
00:01:05,000 --> 00:01:07,710
Do listeners want video?
17
00:01:08,420 --> 00:01:11,550
Yeah. There's a study that's
been going around, uh,
18
00:01:11,580 --> 00:01:16,350
says that 46% of podcast
listeners prefer consuming
19
00:01:16,350 --> 00:01:19,550
video or podcasts with video in them,
20
00:01:20,750 --> 00:01:25,430
compared to 42%. Who would rather just
listen without the video. And, you know,
21
00:01:25,430 --> 00:01:29,630
and I, I just think that this comes
up a lot. Uh, you know, there's,
22
00:01:29,630 --> 00:01:32,350
there's something cool
about video and, you know,
23
00:01:32,350 --> 00:01:36,590
it doesn't hurt to add that
as a component. We've done
that here, uh, at times,
24
00:01:36,770 --> 00:01:40,190
and you do it with your shows
and, and all that. And there's,
25
00:01:40,190 --> 00:01:44,830
there's nothing wrong with that, but I
think that kills the advantage of audio.
26
00:01:45,090 --> 00:01:45,830
You, you,
27
00:01:45,830 --> 00:01:50,630
you can't really be doing a lot
else while the video's running now,
28
00:01:50,630 --> 00:01:53,270
you know? Go ahead and, uh,
you know, you were saying.
29
00:01:53,740 --> 00:01:56,070
Well, I, I think what I think what it is,
30
00:01:56,160 --> 00:02:00,910
is that some people like to have the
video up and then they glance up and they
31
00:02:00,910 --> 00:02:04,870
look at
know, my audience on my tech show,
32
00:02:04,870 --> 00:02:06,150
75 25,
33
00:02:06,330 --> 00:02:11,270
and then 70 30 on new media show
for who listen and who watch. And,
34
00:02:11,600 --> 00:02:11,950
um,
35
00:02:11,950 --> 00:02:15,230
I'm sure they just glance up and there's
something interesting and there's some
36
00:02:15,230 --> 00:02:16,270
sort of debate going on.
37
00:02:16,270 --> 00:02:21,270
I think if you look at some of
the more popular video podcasters,
38
00:02:21,270 --> 00:02:24,270
those are doing video as a
regular part of their show.
39
00:02:24,280 --> 00:02:28,270
They're often in a studio,
it's a professional studio.
It's four or five people,
40
00:02:28,270 --> 00:02:30,670
they're throwing spit wads
at each other. It's, it's,
41
00:02:30,670 --> 00:02:34,150
it's a little different
vibe than just doing an,
42
00:02:34,150 --> 00:02:37,710
an interview show where you have someone
on that maybe's never been on camera
43
00:02:37,710 --> 00:02:39,070
before. So I think it really,
44
00:02:39,320 --> 00:02:44,310
it really depends on the show and the
type and the makeup and what you're
45
00:02:44,310 --> 00:02:48,430
doing. People though, you know,
we've moved into a generation of,
46
00:02:48,460 --> 00:02:53,030
they have to see it. So I understand
why some people wanna watch,
47
00:02:53,050 --> 00:02:54,990
but again, I don't think it's like,
48
00:02:54,990 --> 00:02:58,470
if I'm watching YouTube and there's
a channel that I'm interested in,
49
00:02:58,470 --> 00:03:00,840
sometimes I don't always watch the video.
50
00:03:00,910 --> 00:03:04,040
I listen to them talk while I'm
doing dishes or something, so, right.
51
00:03:04,040 --> 00:03:07,440
I can understand why a
percentage of people want to,
52
00:03:07,490 --> 00:03:09,960
to watch versus listen. Yeah.
53
00:03:09,960 --> 00:03:10,720
And then of course,
54
00:03:10,720 --> 00:03:14,240
there's the opposite article
here by the podcast host
55
00:03:14,500 --> 00:03:18,920
why Video Can't and Won't
Replace Audio and Podcasting.
56
00:03:18,940 --> 00:03:20,920
And he makes some good points here.
57
00:03:21,150 --> 00:03:21,960
Well, I,
58
00:03:21,960 --> 00:03:26,720
I think what it boils down to
is that there will be shows that
59
00:03:26,980 --> 00:03:30,920
you can obviously listen to a lot
more than you can watch. Oh, yeah.
60
00:03:30,990 --> 00:03:34,000
When you're driving or on
the bus or wherever you are,
61
00:03:34,000 --> 00:03:36,560
that's a different consumption
time point.
62
00:03:36,560 --> 00:03:40,120
I can't watch a video at the
gym, but I can surely listen.
63
00:03:40,120 --> 00:03:43,920
So there's definitely more audio
listening hours, but at the same time,
64
00:03:44,030 --> 00:03:47,720
I dedicate certain number of hours a
day to video. So I think, oh, yeah,
65
00:03:47,720 --> 00:03:49,120
it goes both ways. I think, you.
66
00:03:49,120 --> 00:03:51,320
Know, it's a different, it's
a different thing. You know,
67
00:03:51,320 --> 00:03:55,840
the stuff I watch on video is a way
different thing than what I listen to on
68
00:03:55,840 --> 00:03:59,920
audio. But I love one of the,
the quotes here, he says,
69
00:03:59,920 --> 00:04:02,840
video takes you, but audio goes with you.
70
00:04:02,840 --> 00:04:04,480
Well, that's true. That's true.
71
00:04:04,480 --> 00:04:08,800
But I think at the same time where I'm
consuming the majority of my content now
72
00:04:09,130 --> 00:04:13,480
is, um, for audio, obviously in the
car, but when I'm at home, it's,
73
00:04:13,480 --> 00:04:15,280
it's about 90% video.
74
00:04:15,280 --> 00:04:19,200
I very rarely listen to audio alone,
75
00:04:19,980 --> 00:04:24,080
you know, singular as a content
consumption when I'm at the house. So I,
76
00:04:24,080 --> 00:04:25,880
I think everyone's a little
bit different. Oh. But.
77
00:04:25,880 --> 00:04:27,760
Oh yeah, for sure. You
know, like, you know,
78
00:04:27,760 --> 00:04:30,960
I like to listen when I'm tinkering
with something out in the garage or,
79
00:04:30,980 --> 00:04:34,920
you know, working on stuff or, or, you
know, that kind of thing. And again,
80
00:04:34,920 --> 00:04:38,920
you know, we s I don't have cable
or, or anything like that, so I,
81
00:04:39,150 --> 00:04:43,080
I watch a lot of YouTube and a lot
of, uh, that kind of stuff. And,
82
00:04:43,080 --> 00:04:47,880
and those would be considered in
air quotes, podcasts, sort of. But,
83
00:04:47,930 --> 00:04:49,040
uh, you know, I,
84
00:04:49,040 --> 00:04:54,000
there's very few what people
call podcasts that I watch the
85
00:04:54,000 --> 00:04:56,720
video on. Um, yeah. That's just me. And.
86
00:04:56,720 --> 00:05:01,280
I, and I think too is there
is this move, it's very,
87
00:05:01,280 --> 00:05:04,160
very obvious that a lot of more
people are adopt, adopting live,
88
00:05:04,180 --> 00:05:08,080
and it's for the interactivity. Sure.
So I think from a podcaster standpoint,
89
00:05:08,200 --> 00:05:12,680
their desire to go live is more
about getting an audience and getting
90
00:05:12,680 --> 00:05:14,320
interaction during the show,
91
00:05:14,320 --> 00:05:18,200
versus really worrying about that
being put out as a, as a video podcast.
92
00:05:18,200 --> 00:05:20,920
But anyway, it's, there's
room for both. That's fun. Oh.
93
00:05:20,920 --> 00:05:23,120
Yeah. They're, there's nothing
wrong with videos. Yeah.
94
00:05:23,120 --> 00:05:26,680
Video podcasting was pretty popular
when podcasting first started.
95
00:05:26,950 --> 00:05:30,080
Yeah. That's, it's growing now
considerably. Yeah. So that's.
96
00:05:30,080 --> 00:05:30,550
Good.
97
00:05:30,550 --> 00:05:35,240
Yeah. But anyway, we'll see podcasts
have been removed from search at Google.
98
00:05:35,690 --> 00:05:39,800
It was, uh, an interesting
announcement, uh, of,
99
00:05:40,090 --> 00:05:41,280
or discovery.
100
00:05:41,280 --> 00:05:46,200
Discovery, uh, uh, Cridland over
at, uh, pod News wrote this up, but,
101
00:05:46,200 --> 00:05:50,120
you know, when you used to search
for podcasts, you would come up with,
102
00:05:50,120 --> 00:05:53,960
you know, three sample episodes of,
of some of the results and all that.
103
00:05:53,960 --> 00:05:58,480
And that is now gone. It's gone. Yeah.
And that, uh, and, and Google told, uh,
104
00:05:58,480 --> 00:06:00,480
James that, uh, as intended.
105
00:06:00,810 --> 00:06:04,680
So we're constantly experimenting with
ways to improve the experience, you know,
106
00:06:04,680 --> 00:06:05,440
the
107
00:06:05,440 --> 00:06:09,280
Yeah. So what answer, what really means
is it was not getting any traction.
108
00:06:09,280 --> 00:06:13,440
People were not clicking on those
search results. Yeah. If they,
109
00:06:13,440 --> 00:06:16,000
if they had been Google would've left it.
110
00:06:16,010 --> 00:06:20,320
So this is just an obvious shift because
Google is definitely gonna move stuff
111
00:06:20,510 --> 00:06:25,160
into YouTube. Will the Google
podcast app go away? It's, we'll see,
112
00:06:25,160 --> 00:06:29,400
but we know that the podcast, uh, group
has been moved into the YouTube team,
113
00:06:29,400 --> 00:06:32,840
or, or vice versa. So something
is coming with YouTube,
114
00:06:32,840 --> 00:06:36,960
I just don't know what it's gonna be or
how it's gonna be shaped or formed. Um,
115
00:06:36,960 --> 00:06:40,680
I still don't think that unless
you have a video component,
116
00:06:40,680 --> 00:06:45,400
people are gonna listen to very many
podcasts on YouTube. So that again, yeah,
117
00:06:45,400 --> 00:06:47,960
that's, it feeds that video mantra.
118
00:06:48,070 --> 00:06:52,160
Yeah. Well, you know, they, they've got
that YouTube music service, which is,
119
00:06:52,160 --> 00:06:57,040
you know, kind of like Spotify music
and, and Pandora, whatever. And,
120
00:06:57,040 --> 00:07:01,920
uh, maybe they'll roll their podcast
efforts into that app, but who knows?
121
00:07:02,140 --> 00:07:03,800
Yep. But interesting.
122
00:07:04,210 --> 00:07:06,560
So, uh, there's an article about,
123
00:07:06,710 --> 00:07:11,160
from The Verge saying New a k a
new shows podcast creation has
124
00:07:11,160 --> 00:07:14,760
drastically dropped since
2020. I, again, we're.
125
00:07:14,760 --> 00:07:16,400
Not, were they're seeing
that here as much.
126
00:07:16,400 --> 00:07:19,080
Were were, were they getting
this, this messaging?
127
00:07:19,080 --> 00:07:23,600
Yeah, I'm not sure. Uh, Ashley,
I think that wrote this, uh, it,
128
00:07:23,600 --> 00:07:26,040
it was actually the newsletter over there,
129
00:07:26,040 --> 00:07:29,240
so it's only one chunk of that
article. But you know, they,
130
00:07:29,240 --> 00:07:34,160
they say that 2022 had lower
new shows than even Pre
131
00:07:34,480 --> 00:07:34,930
Pandemic.
132
00:07:34,930 --> 00:07:39,840
So they had like 337,000
podcasts were launched in 2019
133
00:07:40,240 --> 00:07:44,560
compared to 219,000 in
2022. So I don't, you know,
134
00:07:44,560 --> 00:07:46,720
they might be getting
those stats from Apple. I,
135
00:07:46,910 --> 00:07:50,880
I don't know where they're getting
those, but that's possibly true. I mean,
136
00:07:50,880 --> 00:07:51,880
you know, in 2020.
137
00:07:51,990 --> 00:07:55,840
Well, here's what we know right now.
Things are pretty flat. Yeah. There's,
138
00:07:55,840 --> 00:07:59,840
there's, there are, there is
growth. It's very, very small.
139
00:08:00,020 --> 00:08:03,440
But at the same time,
what they had in those
140
00:08:03,440 --> 00:08:08,400
20 20, 20 19, 20 18 timeframes is a
141
00:08:08,400 --> 00:08:12,080
podcast host that came on
that offered free podcasts.
142
00:08:12,080 --> 00:08:15,960
Millions of people went over to launch
shows over there, which are now dead.
143
00:08:16,220 --> 00:08:21,040
And the folks that are
just not seeing that many,
144
00:08:21,100 --> 00:08:24,040
you know, Spotify now
say at 4.7 million shows,
145
00:08:24,420 --> 00:08:28,560
yet the indexes that we rely
on are just over 4 million.
146
00:08:29,340 --> 00:08:34,160
And the number of dead
shows over at Spotify really
147
00:08:34,160 --> 00:08:39,080
number in the multimillions. Yeah. So
they may have that many over there.
148
00:08:39,170 --> 00:08:39,770
So,
149
00:08:39,770 --> 00:08:44,680
so numbers can get skewed based upon
players like Anchor having come on
150
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the, the space offering free hosting,
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and then people kind of figuring
out that's just the place where, uh,
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shows kinda launch and die.
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Yeah.
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They either launch a die or they graduate
to a better platform at some point if
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they take it.
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Seriously. Right. So, I, I don't
put a lot of number, a lot of,
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I do know things, number of
episode creations are, have taken,
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have been pretty flat. It's again,
slowing, you know, slowing down.
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And I think there was like 20,000
new shows launched last month.
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So still considerable
number, but we'll see.
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The podcasting spaces went through
a little bit of lulls and, and, and,
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but it's always continued
to have a steady climb.
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And I think that's what's happening here.
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Everyone thinks they're gonna be
massive growth all the time. And that's,
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that's not just the case.
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So I guess onto our next
thing, uh, best practice,
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while not always accessible to
everyone, if you have the means,
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consider upping your bandwidth to
reduce issues while recording, uh,
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assuming with a co-host or
a guest. Right. And yeah,
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that's true. I mean, the better the
bandwidth, the better the product.
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So I added some stuff there. Uh, you
know, if you can't upgrade your bandwidth,
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you know, there's some tricks that might
help. Uh, definitely do not use wifi.
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If you can avoid it, use a
wired connection to your router.
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That makes a lot of
difference. I know here,
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I've tried it on wifi and it just, you
know, it's, it's way less, uh, right.
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You know, way less
bandwidth or it seems to be.
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Everything I run here is wired.
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The only thing I have on wifi is my
live audio stream. Everything else is,
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is wired hard.
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Ah, good reason. So, uh,
you know, like I said,
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if you can't upgrade to a faster internet,
cuz look, you know where you live,
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it's, there's not any
real options there. Yep.
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Uh.
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So you have to have that office
there with a good bandwidth, uh,
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do a double ender, uh, it's
a little harder, but, uh,
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have each host record themselves
and then just use the phone or
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Skype or whatever you're using to, uh,
so you can hear each other, but, uh,
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you know,
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record yourself and have them
record themself if that's possible.
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And then you just stitch it together
and uh, post. Yep. And, uh, you know,
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that sounds like you're both sitting
in the same room, cuz essentially you,
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you are
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It works, it works out if,
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if you have a regular co-host doesn't
work so well if you have a guest.
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But yeah,
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you can get around that
by using a lot of the
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services are out there and leave the
video turned off. Don't use video.
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Yeah. That's the, the third thing
I put in there is just like,
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turn your video off on both ends because,
you know, incoming and outgoing, uh,
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on either end, it's just
better to have, have that off.
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Uh, and you know, I think too is you
can, if you, if you think about it,
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the bandwidth needed to carry audio
is very, very low. I mean, it's,
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it's, it's, it's small. Maybe
30 to 60 kilobits. Yeah.
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Whereas you add video,
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you could go to two or three megabytes
of required video bandwidth going
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both ways. Yeah. So really if
you're, if you're doing interviews,
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if you wanna start off by doing
the pre-interview in Zoom,
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let's say with the video
on mm-hmm.
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and then when you get ready to do the
actual interview, turn the video off.
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Or if you're seeing, you know,
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normally what will happen is the video
will start wavering first and you,
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you know, the audio will give
out last. But, um, you know,
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be prepared to tell your co-host or the
person that you're recording with that,
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Hey, we're, if things
get funky with the audio,
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we'll turn the video off to try
to save this thing. So yeah.
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We, we have a, a co-worker that is, uh,
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part of the year and really bad
bandwidth and he does Okay. Uh,
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you know, we've turned the video off
and Yeah. And works out. Plus he uses a,
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a service that records locally and then
stitches it together afterwards. So,
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you know, that works out pretty good,
but there's a little lag sometimes,
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but I've recorded with him
before. So
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Well it's been a busy, busy week
here. Yes. At Blueberry, this, uh, we,
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we launched Quicklinks Quicklink was
launched for blueberry hosting customers.
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And you ask, what is a quick link? Well,
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a quick link is the ability for
you to have a solitary landing page
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at podcast show slash your keyword.
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Whatever you wanna use. Uh, we
pick podcast for Podcast Insider.
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So it's podcast show slash podcast if
you want to go over there and see it.
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And, uh,
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really what we've do designed is some
of you may not have the perfect domain
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name.
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Maybe you're trying to figure out how
to get someone to get access to all your
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information at once.
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The quick links allows you to have
the ability to have your social,
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all your subscribe on locations,
subscribe and follow locations,
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allows you to have the ability
to link to your website,
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has a player on it with close
captioning support enabled, uh,
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whole host of other functions,
uh, that really gives someone,
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it's kind of like a link tree type
of Yeah. Replacement for podcasters.
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So definitely check out quick links.
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Yep. And we should, uh, be having a a,
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a pro version of that coming or whatever
we're gonna call that, uh, soon.
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Yeah. It's gonna have a whole bunch
of additional features that we're, uh,
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finish finishing up. And of course,
a tool Mike and I have used for many,
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many years and was released just today,
it's called me, uh, media Mastering.
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Media Mastering Bio Phonic.
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00:14:23,460 --> 00:14:28,120
And I've used the pH oph phonic
software tool for probably the,
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00:14:28,200 --> 00:14:30,640
since their inception. I don't even know,
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I think the company
started in 2013. It seems,
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seems longer than that, but it's.
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Been a while. But, uh, yeah, yeah.
I, I use it, uh, on everything I do.
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And, and now it's built right in,
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so in the uploader there's a little
checkbox if you wanna do media mastering,
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and that basically runs it through a
phonic, it sets your loudness levels,
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00:14:53,890 --> 00:14:56,840
uh, you know, if you have two
different hosts on different levels,
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it sets that it, uh, brings
it up or down to the, uh, the,
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the proper loudness and, uh, cleans up
some noise. It's, it's, it's pretty,
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uh, comprehensive and it's free until.
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Until February 18th.
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Yeah. February 18th. So then after
that, it's gonna be an add-on, uh,
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for hosting customers at.
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Blueberry. So I, I'm, again, I'm
really jazzed about this, uh,
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this add-on in this integration.
It just for, you know,
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I didn't know if I would use it because
I've had another tool that from APH
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Phonic mm-hmm.
And, uh, while I was, uh,
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doing my show production
on Monday when I tested,
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I got done editing my little bit
of editing with the Wave file.
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I dropped it in the uploader,
turned on media mastering,
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continued working on
what I was working on.
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And then just as I was
ready to publish the show,
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the media file came back and had
been mastered. So what happens is,
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is let's say a 60 minute program really
will take about 10% of the show length.
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So it's about six minutes to master.
So you send it off to get it mastered,
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and then you continue
work on your show notes.
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And then by the time it came back, I was
ready to publish. Yeah. And I thought,
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wow, that it essentially
saved me one step.
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It saved me from having to load
it in the tool that I have that I
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paid big money for
And then, but instead I just,
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00:16:20,330 --> 00:16:25,000
it did the same exact process, but
I probably saved myself a step or.
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Two and it converted it from Wave to
mp3, which is, that's kind of handy too,
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cuz that's yet another step. You
know, I have to, you know, when I do,
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I do a wave, I run the wave
through my APH phonic software,
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and then I have to put it
back into my editor Yeah.
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00:16:40,560 --> 00:16:44,920
And then save it out as an mp3. Yep.
This kills both those steps now.
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00:16:44,920 --> 00:16:45,380
Yep.
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00:16:45,380 --> 00:16:49,320
And you can set in the settings what
bit rate you want the media file to come
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00:16:49,320 --> 00:16:53,560
back. If you wanna come back. Stereo
mono, you've got the ability to set the,
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the levels. We do, uh,
lock minus 16 lumps in.
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We'll talk about that
here in a few minutes.
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But I think the main
piece of this is if you
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00:17:03,270 --> 00:17:07,800
record on Audacity or whatever platform
you record on to get your WAV file,
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00:17:08,040 --> 00:17:08,750
again,
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name the Wave file as if you
wanted to name it in your release.
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It's in for me. It was, uh,
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00:17:15,100 --> 00:17:20,000
GNC dash 2023 dash zero
one dash the date Wave I
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00:17:20,000 --> 00:17:24,880
sent it up to, uh, for media
mastering. It came back as an mp3,
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00:17:25,140 --> 00:17:29,600
GNC 20 23 0 1 dash the date mp3.
298
00:17:30,140 --> 00:17:34,920
Bam. I was done. Like you said, I saved
that additional encoding step. So,
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00:17:34,920 --> 00:17:38,200
uh, I was actually kind of
surprised myself that Wow.
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00:17:38,270 --> 00:17:42,080
I I figured I'd probably save myself
at least two or three minutes. Yeah.
301
00:17:42,080 --> 00:17:44,840
And you know, that adds
up over 1500 episodes.
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00:17:44,950 --> 00:17:49,240
Yeah. And if you do this day
after day, episode after episode,
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and you're gonna get a
beautifully mastered media file,
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00:17:52,220 --> 00:17:55,920
and this is a great product if you've
never used it, ladies and gentlemen, uh,
305
00:17:56,310 --> 00:17:59,960
you've got a whole month here
to test it, so please do so.
306
00:17:59,960 --> 00:18:04,280
Yeah. Listen to your audio before and
after when it comes back too. You'll,
307
00:18:04,280 --> 00:18:05,480
you'll, you'll hear the difference.
308
00:18:05,480 --> 00:18:07,200
Absolutely. So we've, uh,
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00:18:07,200 --> 00:18:11,560
added podcasting 2.8 features
to Blueberry Publisher and, uh,
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00:18:11,560 --> 00:18:16,080
I found some more stuff they need to
integrate yesterday into Power Press. Yep.
311
00:18:16,080 --> 00:18:20,440
Forgot about all the channels,
categories, taxo me, uh,
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00:18:20,440 --> 00:18:24,240
post type publishing those, so
he's getting those features added.
313
00:18:24,240 --> 00:18:29,200
So I'm hoping next week we're gonna
have an update to Power Press that
314
00:18:29,200 --> 00:18:34,120
is going to include value for
value Live tag and everything else
315
00:18:34,120 --> 00:18:36,960
that wasn't in part of the dashboard.
316
00:18:36,960 --> 00:18:39,160
I think those were lowering
two main things, but Yeah.
317
00:18:39,380 --> 00:18:40,720
But we've, uh, you know, we've,
318
00:18:40,720 --> 00:18:45,640
we've kind of tried to synchronize what
we offer in both Power Press and on
319
00:18:45,640 --> 00:18:49,920
our publisher, and we're gonna be adding
some new features in this next round.
320
00:18:50,090 --> 00:18:50,923
So, uh,
321
00:18:51,120 --> 00:18:55,600
shoot me an email or shoot us an
email and suggest what podcast
322
00:18:55,620 --> 00:18:59,400
2.0 feature you'd like to
see us embrace and, uh,
323
00:18:59,400 --> 00:19:00,840
and put on our platform.
324
00:19:01,310 --> 00:19:04,280
I think the Cross app comments one is
gonna be, yeah, that'll be a good one.
325
00:19:04,280 --> 00:19:07,160
Pretty high on my list, but here's
the features that we've added,
326
00:19:07,160 --> 00:19:11,280
just so you know, transcript
locked, in other words,
327
00:19:11,280 --> 00:19:12,960
you lock your show so
it doesn't get moved.
328
00:19:13,390 --> 00:19:17,600
Chapters supporting basically
post-show editing of chapters
329
00:19:18,320 --> 00:19:22,040
location. We've added credits. In
other words, you can credit your host,
330
00:19:22,090 --> 00:19:24,040
co-host guests producer.
331
00:19:24,360 --> 00:19:26,040
Known as the person Tag.
332
00:19:26,770 --> 00:19:29,200
To put live, live item tag,
333
00:19:29,600 --> 00:19:33,920
which allows you to set yourself as live
if you're doing live streaming audio or
334
00:19:33,920 --> 00:19:37,360
video. Although right now it's really
working well with audio mm-hmm.
335
00:19:37,400 --> 00:19:37,670
336
00:19:37,670 --> 00:19:42,360
then we have the Value for Value
and we're doing integration with Get
337
00:19:42,600 --> 00:19:44,640
Alby. So you'll be able to get a, uh,
338
00:19:44,780 --> 00:19:48,920
participate immediately in this value
for value ecosphere and start teaching
339
00:19:48,920 --> 00:19:52,880
your podcast listeners about
it and funding. Yep. And, uh,
340
00:19:52,880 --> 00:19:56,600
so those will be on all of
our dashboard and Power Press.
341
00:19:56,810 --> 00:20:00,200
We hope early next week. We know
it's, it's in the dashboard already.
342
00:20:00,210 --> 00:20:04,880
We may not have released value for value
in the dashboard yet, but we have, uh,
343
00:20:05,090 --> 00:20:09,800
it all built and tested and just now
trying to sync our, our releases. So,
344
00:20:10,250 --> 00:20:14,360
uh, big, big, I think we're gonna be
one of the, you know, most integrated,
345
00:20:14,360 --> 00:20:17,560
at least initially
Podcasting 2.0 podcast host.
346
00:20:17,670 --> 00:20:21,000
Yeah, that's, uh, that's a good
thing. And uh, like I said,
347
00:20:21,000 --> 00:20:25,720
if you want something in particular
that you see on their list of tags and
348
00:20:25,720 --> 00:20:30,120
features, let us know. Of course,
we also implemented, uh, pod Ping,
349
00:20:30,120 --> 00:20:33,520
which makes everything update
quicker on the new apps.
350
00:20:33,520 --> 00:20:35,360
So go check out new.
351
00:20:35,360 --> 00:20:38,040
And that's just a behind the scenes
thing, you don't even know it's happening.
352
00:20:38,040 --> 00:20:43,040
Yeah, yeah. But go check out new
podcast apps.com, I believe, and,
353
00:20:43,040 --> 00:20:46,640
uh, that that'll show you all the
new podcast apps that are, uh,
354
00:20:46,640 --> 00:20:49,080
embracing some of these new features. Yep.
355
00:20:49,510 --> 00:20:54,000
Also, I'm speaking at, uh, pod Fest
Expo in Orlando. I think it's only,
356
00:20:54,110 --> 00:20:57,200
yeah, I'm speaking Thurs maybe
Thursday and Friday. Yeah.
357
00:20:57,290 --> 00:20:59,800
So if you're in the area
and you, uh, have some,
358
00:20:59,800 --> 00:21:04,360
and we do have some expo
only passes available. If
you want one, um, email Mike,
359
00:21:04,360 --> 00:21:09,240
myself or Mackenzie immediately so we
can get you the expo only pass. But, uh,
360
00:21:09,430 --> 00:21:10,600
I'll be in Atlanta and you're.
361
00:21:10,600 --> 00:21:12,560
Keying too of, of note
362
00:21:12,770 --> 00:21:16,440
So, yeah. And I'm one of like, it's
like, it's a, it's a shared keynote,
363
00:21:17,010 --> 00:21:21,960
so I get about 20 minutes to talk about
value for value. So, alright, we got a,
364
00:21:21,960 --> 00:21:26,040
a blueberry pro tip, uh, from
Kate. Kate is, uh, joining the,
365
00:21:26,040 --> 00:21:31,040
the Blueberry pro tip sequence
366
00:21:31,040 --> 00:21:34,920
what do use sacrifice with bad sound?
367
00:21:39,740 --> 00:21:42,920
The human voice, it's the
instrument we all play.
368
00:21:42,950 --> 00:21:44,880
It's the most powerful sound in the world.
369
00:21:45,280 --> 00:21:49,560
Probably it's the only one that
can start a war or say I love you.
370
00:21:50,060 --> 00:21:53,760
And yet many people have the
experience that when they speak,
371
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people don't listen to them.
372
00:21:56,820 --> 00:22:01,790
Julian Treasure said that one of the
foremost authorities on sound and
373
00:22:01,790 --> 00:22:03,950
how to be heard, his
book, how to Be Heard,
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00:22:04,050 --> 00:22:08,350
and his accompanying Ted Talk have
had over a hundred million views.
375
00:22:09,190 --> 00:22:14,060
So today we're talking about how
bad audio can ruin a really great
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00:22:14,060 --> 00:22:16,700
podcast. Back in 2018,
377
00:22:16,730 --> 00:22:21,260
a study was authored by Norbert
Schwartz and Irwin Newman for usc,
378
00:22:21,260 --> 00:22:22,860
the Australian National University.
379
00:22:22,860 --> 00:22:27,860
And they had 196 participants listening
to versions of the same academic experts
380
00:22:28,100 --> 00:22:30,140
delivering talks and being interviewed.
381
00:22:31,350 --> 00:22:35,060
It was interesting when they
decreased the audio quality,
382
00:22:35,760 --> 00:22:39,220
the participants listening
thought that the talk was worse,
383
00:22:39,480 --> 00:22:42,620
the speakers were less
intelligent, less likable,
384
00:22:42,720 --> 00:22:44,460
and the research wasn't important.
385
00:22:45,120 --> 00:22:48,870
Imagine taking all of your acumen,
386
00:22:49,410 --> 00:22:53,350
all of your wisdom, all of your
knowledge, putting it in a podcast,
387
00:22:53,720 --> 00:22:57,790
sharing it with the world,
hoping to grow your business,
388
00:22:57,820 --> 00:23:00,030
your community, your hobby,
389
00:23:00,030 --> 00:23:03,930
circle your life through this podcast,
390
00:23:04,670 --> 00:23:05,930
but you have bad sound.
391
00:23:06,350 --> 00:23:09,690
You could have the cure for cancer
and people aren't going to listen.
392
00:23:09,980 --> 00:23:13,490
Getting audio conscious
isn't that difficult.
393
00:23:14,440 --> 00:23:18,330
A phonic is a great tool and you'll be
happy to know that blueberry has just
394
00:23:18,330 --> 00:23:22,050
announced an alliance with aph phonic
and aph phonic. When you load your file,
395
00:23:22,100 --> 00:23:27,090
it automatically masters levels and
reduces the background noise so you
396
00:23:27,090 --> 00:23:29,890
can increase your audio
quality in one step.
397
00:23:30,420 --> 00:23:34,970
So imagine that small change can
drastically improve the quality,
398
00:23:34,970 --> 00:23:39,930
intelligence and likability and
perceived importance of you and everybody
399
00:23:39,930 --> 00:23:43,010
on your podcast. There's
been an age old argument,
400
00:23:43,510 --> 00:23:47,880
you never sacrifice the content of
a show for the quality of the audio.
401
00:23:48,470 --> 00:23:51,760
That isn't true. You can't
sacrifice either one.
402
00:23:52,660 --> 00:23:53,720
And the truth is,
403
00:23:54,460 --> 00:23:59,380
every single show in pod land
could be 40% more effective,
404
00:23:59,410 --> 00:24:02,100
successful, impactful, shared,
405
00:24:02,300 --> 00:24:05,100
liked if your audio quality was better.
406
00:24:05,190 --> 00:24:08,860
So the pro tip for today is
become quality conscious.
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00:24:09,080 --> 00:24:11,580
Use the APH phonic tool
that Blueberry has now,
408
00:24:12,280 --> 00:24:15,580
and if you need a little more
support or more production,
409
00:24:15,580 --> 00:24:18,460
help head over to blueberry
pro production.com.
410
00:24:19,090 --> 00:24:22,010
We're the production arm of
Blueberry and we're happy to help.
411
00:24:22,730 --> 00:24:26,310
I'm Kate and it's been fun
talking to you. See you next time.
412
00:24:30,980 --> 00:24:35,910
Kate, thank you so much for the
pro tip of the week. And again,
413
00:24:35,910 --> 00:24:40,470
Kate is part of our Blueberry
pro team. Blueberry pro.com,
414
00:24:40,470 --> 00:24:43,790
definitely check that out. If you're
looking for a production services,
415
00:24:43,790 --> 00:24:47,630
Kate and the team take care of this
show to make us sound better than we
416
00:24:47,870 --> 00:24:51,750
actually are. So Mike, we
got a question of the week.
417
00:24:51,750 --> 00:24:52,910
What are Ls?
418
00:24:53,130 --> 00:24:57,830
Why is minus 16 Ls the
standard for podcasting?
419
00:24:57,830 --> 00:25:01,030
Well, I don't really know
why or who decided that,
420
00:25:01,030 --> 00:25:04,950
but LS stands for
loudness Unit full scale,
421
00:25:05,190 --> 00:25:09,630
which to normal people means
as loud as a system can handle.
422
00:25:09,920 --> 00:25:11,470
Uh, for podcasters,
423
00:25:11,470 --> 00:25:14,990
it just means your show's audio
will be as loud as it should be.
424
00:25:15,210 --> 00:25:19,870
And if we all do it at 16 minus 16 loves,
425
00:25:19,870 --> 00:25:22,790
people won't have to change the
volume on their device between shows.
426
00:25:22,970 --> 00:25:26,910
And I think that's a good thing. You
know, nothing worse than, you know,
427
00:25:26,910 --> 00:25:30,230
having to jump at the volume knob
when a new show comes on you,
428
00:25:30,230 --> 00:25:32,590
on your playlist, you're like,
ah, you know, why is this?
429
00:25:32,700 --> 00:25:36,790
It's just like when you're listening to
a radio station or a stream of music,
430
00:25:37,250 --> 00:25:40,350
all the music is, you're not gonna
have to bump your, uh, your, uh,
431
00:25:40,350 --> 00:25:41,670
volume between the music.
432
00:25:41,670 --> 00:25:46,590
So music has its own standard
and a spoken audio has minus
433
00:25:46,600 --> 00:25:50,630
16 bluffs. Now, if you want
to get geek out on it, uh,
434
00:25:50,630 --> 00:25:54,270
there's a link to a, a really
geeky article that I looked at.
435
00:25:55,130 --> 00:25:59,830
One, one thing is too is I was at
a meetup last night for No Agenda.
436
00:26:00,040 --> 00:26:03,990
It was a bunch of, uh, no
agenda fans and, uh, they,
437
00:26:04,680 --> 00:26:09,230
we were talking about these ad
insertions and the guy says, I,
438
00:26:09,340 --> 00:26:12,830
I've stopped listening to
some shows because you're
listening in a certain audio
439
00:26:12,830 --> 00:26:15,390
and all of a sudden the ad comes
on and jumps up and it's, you know,
440
00:26:15,390 --> 00:26:17,470
it's 10 decibels higher. And I said,
441
00:26:17,470 --> 00:26:22,230
you need to tell the host I said that
they need to conform to the lu standard
442
00:26:22,380 --> 00:26:23,710
with the ads as well,
443
00:26:23,720 --> 00:26:27,430
so that you don't have
this big bump in in audio.
444
00:26:27,860 --> 00:26:30,790
Most of the time the
ads are are right. Uh,
445
00:26:30,820 --> 00:26:33,990
it's usually that the
show is recorded lower.
446
00:26:34,180 --> 00:26:35,750
Well, you know, it's hard to say.
447
00:26:35,750 --> 00:26:36,430
Could be, could.
448
00:26:36,430 --> 00:26:40,310
Be
everyone does minus 16 lofts, and again,
449
00:26:40,310 --> 00:26:42,830
what our integration with, uh,
450
00:26:42,830 --> 00:26:47,720
a phonic sets all your audio at that
exact level that it's supposed to be.
451
00:26:47,970 --> 00:26:50,080
So, uh, definitely check
it out. All right. Hey,
452
00:26:50,080 --> 00:26:51,840
if you got a question you'd
like us to answer in the show,
453
00:26:51,840 --> 00:26:56,440
drop an email to mike@blueberry.com.
Audio texts our video and we may use it.
454
00:26:56,440 --> 00:27:00,320
You can also post a question
on the Blueberry Podcasting
Facebook group as well.
455
00:27:00,390 --> 00:27:00,880
Yeah.
456
00:27:00,880 --> 00:27:05,640
And the best place for support with
any blueberry product or service is our
457
00:27:05,640 --> 00:27:10,360
ticket system that gives the whole team
access rather than direct emails or
458
00:27:10,360 --> 00:27:14,440
direct phone calls. Of course, you
can also call our, uh, support line.
459
00:27:14,540 --> 00:27:17,920
And of course it's at blueberry.com
for slash support. Now,
460
00:27:17,920 --> 00:27:21,200
we've been coming to you this week from
the new Media Production Studio Quarter
461
00:27:21,520 --> 00:27:25,080
Michigan and Mike Dells Road Studio and
Traverse City Michigan produced again by
462
00:27:25,080 --> 00:27:29,160
the Blueberry Pro production team. Of
course, next week I'll be in, in Florida,
463
00:27:29,410 --> 00:27:33,520
so you'll have another guest. So
locations will, we'll change, will change.
464
00:27:33,960 --> 00:27:37,200
yeah, might have a surprise for.
465
00:27:37,200 --> 00:27:38,320
You. All right, so.
466
00:27:38,320 --> 00:27:42,800
Fill out our listener survey at
surveys.blueberry.com/podcast
467
00:27:43,090 --> 00:27:43,820
Insider.
468
00:27:43,820 --> 00:27:47,040
And you can always schedule one-on-one
with me hosting customers only.
469
00:27:47,040 --> 00:27:48,880
Email todd blueberry.com.
470
00:27:48,980 --> 00:27:53,960
And you can schedule a tech checkup
with me hosting customers only. Again,
471
00:27:54,240 --> 00:27:57,120
email mike blueberry.com.
472
00:27:57,180 --> 00:27:58,840
And we have plenty of swag.
473
00:27:59,090 --> 00:28:03,720
So send us your podcast stickers
with a Self to Sam address envelope,
474
00:28:03,720 --> 00:28:06,240
and we'll send you a Blueberry
Care package. That email,
475
00:28:06,240 --> 00:28:09,880
that mailing address is on the, uh,
476
00:28:09,880 --> 00:28:13,880
the mainPage@podcastinsider.com
accompanying these show notes. Yeah.
477
00:28:13,880 --> 00:28:16,920
If you don't have a a sticker,
you can, uh, just email Mackenzie.
478
00:28:16,920 --> 00:28:19,680
Yeah. Then she'll, she'll hook
you up. She'll hook you up. Yeah.
479
00:28:19,680 --> 00:28:23,360
We don't have to send her
a, a SAS
480
00:28:23,360 --> 00:28:25,560
that's gonna wrap us
up for Podcast Insider.
481
00:28:25,570 --> 00:28:29,760
We gonna thank everyone for being
here with us this week, and, uh,
482
00:28:29,760 --> 00:28:33,840
I'll be back, uh, near the end of the
month. I think so, uh, yep. Everyone,
483
00:28:33,840 --> 00:28:34,673
thanks for being here.
484
00:28:34,980 --> 00:28:36,360
Hey. Okay, you later.
485
00:28:36,620 --> 00:28:37,600
All right, bye-Bye.