April 13, 2023
Podcast Reviews – PCI 341
Apple Podcasts 
TuneIn 
Deezer 
Paypal Podcast Reviews Can Be Beneficial, But Are They All They’re Cracked Up to Be?
You’re familiar with podcast reviews and more than likely have read some yourself about a show before you’ve given it a listen. Today, we discuss the benefits of having them and if they are really all that important in the grand scheme of podcast creation.
Today’s Hosts: MacKenzie Bennett and Todd CochraneLearn the Ins and Outs of Podcast Reviews
Benefits of Podcast Reviews- Gives new listeners the general overview of the show.
- Can demonstrate respectability.
- Social affirmation of the show’s relevance and consistency
- People put a lot of weight behind reviews – we’re used to it with every purchase we make nowadays.
- Learn more in an article from Podcastle on some of the benefits of podcast reviews.
- Similar to podcast statistics, if you’re receiving an influx (or none at all), the reviews can become stressful very quickly.
- Take all of them with a grain of salt.
- Remember, not everyone will like you – that’s perfectly ok!
- Keep your ego in check and weigh the reviews. There’s a good chance you’ll gain valuable insights.
- More reviews doesn’t mean that you’ll end up in New and Noteworthy. Trust us.
- You can now find the reviews in our Statistics Dashboard under Audience and Apple Reviews.
- If you have any issues, let our support team know
1
00:00:00,210 --> 00:00:04,560
Or if you've got feedback, you know,
maybe if you've got negative feedback,
2
00:00:04,560 --> 00:00:07,160
you ask 'em to say, Hey, can you send
that? If you've got negative feedback,
3
00:00:07,160 --> 00:00:08,480
can you send that via email.
4
00:00:08,880 --> 00:00:10,400
? There's nothing wrong with that.
5
00:00:10,800 --> 00:00:14,240
. That's right. You know, the
constructive criticism comes by emails.
6
00:00:14,240 --> 00:00:18,600
The raves and praise Go is to, uh, to
Apple Podcast. That's kind of a good,
7
00:00:18,600 --> 00:00:20,160
good combo that, you know.
8
00:00:20,390 --> 00:00:23,560
Yeah, no, that's, that's wonderful.
Self-preservation right there.
9
00:00:23,800 --> 00:00:24,720
. That's right.
10
00:00:25,190 --> 00:00:29,800
You're listening to Podcast Insider,
hosted by Mike Dell, Todd Cochran,
11
00:00:29,800 --> 00:00:32,440
and Mackenzie Bennett
from the Blueberry team,
12
00:00:33,110 --> 00:00:35,640
bringing you weekly insights, advice,
13
00:00:35,640 --> 00:00:38,480
and insider tips and
tricks to help you start,
14
00:00:38,790 --> 00:00:41,520
grow and thrive through podcasting.
15
00:00:41,910 --> 00:00:45,920
With all the support of your team
here at Blueberry Podcasting, welcome.
16
00:00:46,040 --> 00:00:47,040
Let's dive in.
17
00:00:47,630 --> 00:00:50,440
This is Todd Cochran,
CEO and co-founder of.
18
00:00:50,440 --> 00:00:53,640
Blueberry. And I'm Mackenzie Bennett,
marketing specialist here at Blueberry.
19
00:00:53,640 --> 00:00:57,120
Today, we are going to
talk about podcast reviews.
20
00:00:57,550 --> 00:01:02,200
What are the best practices
for how to use podcast reviews?
21
00:01:04,460 --> 00:01:07,360
Now, there's a lot of things that
we can go into on this topic,
22
00:01:08,020 --> 00:01:12,880
the benefits of podcast reviews,
how you can use them, some,
23
00:01:12,880 --> 00:01:16,560
maybe some ideas that people have
about them that are incorrect.
24
00:01:16,690 --> 00:01:21,400
So we just wanna start out with some of
the benefits of podcast reviews for your
25
00:01:21,400 --> 00:01:26,000
show. And first things first,
the most simple and obvious one.
26
00:01:26,250 --> 00:01:30,680
It gives new listeners an idea of
how good your show is.,
27
00:01:30,990 --> 00:01:31,823
that's all.
28
00:01:32,380 --> 00:01:35,160
You know, I've, I've been
doing podcasting a long time,
29
00:01:35,260 --> 00:01:38,880
and it's been a long time since I
ask my listeners to do a review,
30
00:01:38,880 --> 00:01:42,720
but always smile when I listen to
a podcast that's asking for them,
31
00:01:42,720 --> 00:01:44,880
cuz it tells me that they're, they're,
32
00:01:44,880 --> 00:01:48,760
what they're really trying to do is
they're trying to build some feedback from
33
00:01:48,760 --> 00:01:51,160
their audience to be able to give those,
34
00:01:51,160 --> 00:01:53,000
at least come in through Apple Podcasts,
35
00:01:53,000 --> 00:01:56,360
the ability to be able to see what
the show is about a little bit. But,
36
00:01:56,360 --> 00:01:58,560
you know, oftentimes I tell podcasters,
37
00:01:59,250 --> 00:02:03,920
be careful to ask for those reviews too
early when you're a brand new show and
38
00:02:03,920 --> 00:02:06,200
you're just getting your feet wet,
39
00:02:06,260 --> 00:02:10,920
and maybe you should get some
episodes underneath you and get your,
40
00:02:10,920 --> 00:02:15,720
get your voice refined just
a little bit because those
41
00:02:15,780 --> 00:02:20,640
bad reviews could impact you.
Now, you know, friends, family,
42
00:02:20,690 --> 00:02:23,920
they're, they're all going to give
you great reviews no matter what.
43
00:02:23,920 --> 00:02:28,000
So those are the folks you should
definitely ask in those early, early days.
44
00:02:28,260 --> 00:02:32,360
And they kind of ask, is x is a little
booth here, a boost there? But, you know,
45
00:02:32,360 --> 00:02:35,520
people won't know because they'll
just see a, a first name. And,
46
00:02:35,860 --> 00:02:39,840
and I think it's, uh, a good
way to, to kind of kickstart it.
47
00:02:40,260 --> 00:02:44,920
But as you said, Mackenzie giving new
listeners something to build upon. I,
48
00:02:44,920 --> 00:02:45,840
I think it's a good idea,
49
00:02:45,840 --> 00:02:50,040
but I just tell podcasters use a little
caution in the, in the very early,
50
00:02:50,570 --> 00:02:54,760
uh, stages of doing this show, but
it does build social proof over time.
51
00:02:55,110 --> 00:02:56,920
Yeah, I definitely agree with you there.
52
00:02:57,020 --> 00:03:01,880
You can be kind of kicking yourself for
putting yourself in that situation if
53
00:03:01,880 --> 00:03:03,040
things happen too early.
54
00:03:03,540 --> 00:03:06,960
One of the most common things that we
hear is people record their first episode
55
00:03:06,960 --> 00:03:11,360
and they're just, they're so unhappy
with it and know that they can do better.
56
00:03:11,360 --> 00:03:14,120
And so what we tell them is, go re-record.
57
00:03:14,540 --> 00:03:18,320
And you do have the ability to remove
the episode and put a new episode out
58
00:03:18,320 --> 00:03:19,320
there. You know, you can,
59
00:03:19,490 --> 00:03:24,400
there's no reason that you have to
do all of this all at the same time.
60
00:03:25,250 --> 00:03:27,440
So while it does, you know,
61
00:03:27,440 --> 00:03:32,440
having the reviews does allude to a
more reputable and listen to show.
62
00:03:32,940 --> 00:03:35,400
You wanna make sure that
you have a good show first.
63
00:03:35,970 --> 00:03:38,720
So that social proof that you're getting,
64
00:03:38,820 --> 00:03:42,920
you want to ensure that you're
on good footing for that point.
65
00:03:43,260 --> 00:03:46,440
And at the same time, you
know, we look at reviews.
66
00:03:46,440 --> 00:03:51,360
I know when I'm buying something on
Amazon and I'm not really that square
67
00:03:51,360 --> 00:03:52,480
with a vendor, I'll,
68
00:03:52,480 --> 00:03:57,240
I'll go look at the reviews and oftentimes
I've chosen not to purchase something
69
00:03:57,240 --> 00:04:02,000
based on some reviews that maybe
was a customer experience or
70
00:04:02,000 --> 00:04:03,000
something broke early.
71
00:04:03,410 --> 00:04:07,840
So I think that people do put
a lot of weight behind reviews.
72
00:04:08,010 --> 00:04:12,120
So I think it's important in those
early days of podcasting to, you know,
73
00:04:12,190 --> 00:04:13,280
make sure again,
74
00:04:13,280 --> 00:04:17,400
that you're refined enough that those
reviews are not gonna hurt you because it
75
00:04:17,400 --> 00:04:21,440
could stop when someone
from listening. And again,
76
00:04:21,890 --> 00:04:26,520
usually the reviews for you as a podcaster
can be used several ways. You know,
77
00:04:26,520 --> 00:04:29,400
number one, they give you
little bragging rights when you,
78
00:04:29,400 --> 00:04:31,160
when you get a number of good ones,
79
00:04:31,870 --> 00:04:36,700
they're available in our stats
system now so that all your reviews
80
00:04:36,700 --> 00:04:40,740
are, are pulled down and you
can actually use those in your,
81
00:04:40,740 --> 00:04:41,980
in your social promotion.
82
00:04:42,390 --> 00:04:46,420
So I think a good review
can help you grow your show.
83
00:04:46,880 --> 00:04:51,700
But again, I guess for the better word,
don't get hung up on it. You know,
84
00:04:51,700 --> 00:04:53,780
it's just one piece of many for your show.
85
00:04:53,920 --> 00:04:58,540
Yes, yes. And especially the, the
fact of don't get hung up on it,
86
00:04:58,540 --> 00:05:01,740
that comes into play. If
you do have a bad review,
87
00:05:02,290 --> 00:05:05,100
odds are you're gonna get one.
Everyone has, everybody does.
88
00:05:05,620 --> 00:05:08,900
Everyone has a bad review
and you just, I mean,
89
00:05:08,900 --> 00:05:11,500
you're gonna respond how you're gonna
respond, but at the end of the day,
90
00:05:11,500 --> 00:05:13,700
it's best if you just let
it roll off your back.
91
00:05:14,510 --> 00:05:18,020
If it's worded well and
politely and critically,
92
00:05:18,330 --> 00:05:22,180
give it some thought and
consider, is this person correct?
93
00:05:22,790 --> 00:05:27,700
It might not be. There's a very high
chance they're just not going to like you.
94
00:05:27,700 --> 00:05:29,420
That'll happen every once in a while.
95
00:05:29,560 --> 00:05:34,020
But it's similar to with
your podcast statistics.
96
00:05:34,240 --> 00:05:35,420
You just have to, you know,
97
00:05:35,420 --> 00:05:40,380
have that confidence with
yourself and not get too hung up
98
00:05:40,380 --> 00:05:41,213
on it.
99
00:05:41,490 --> 00:05:43,980
O one thing I found in the very,
100
00:05:43,980 --> 00:05:48,620
very early days when reviews were
available via Apple Podcast was
101
00:05:48,810 --> 00:05:53,140
I had found some success
and with that success
102
00:05:53,370 --> 00:05:57,220
came, well, some folks that were
a little jealous or even haters,
103
00:05:57,940 --> 00:06:02,840
and they purposely wrote
one star reviews largely
104
00:06:02,930 --> 00:06:06,520
because, well, they just
were, they were haters.
105
00:06:07,180 --> 00:06:10,600
And I embraced the hate and
talked about it on the show and,
106
00:06:10,600 --> 00:06:13,600
and did do the reflection.
Are they saying what they,
107
00:06:13,600 --> 00:06:18,080
or what they saying is valid and
made small adjustments where needed.
108
00:06:18,810 --> 00:06:23,160
So, uh, again, if you get that
one star, don't worry about it.
109
00:06:23,160 --> 00:06:25,040
It's usually, uh,
110
00:06:25,040 --> 00:06:28,400
nine out of 10 times as someone that's
just wants to cause trouble and,
111
00:06:28,400 --> 00:06:33,120
and give you pain. And, and, and
that's why today, after many,
112
00:06:33,120 --> 00:06:36,920
many years of doing a podcast,
I don't ask for reviews anymore.
113
00:06:36,920 --> 00:06:38,120
And once in a while we'll get one.
114
00:06:38,120 --> 00:06:41,760
And I'm kind of surprised to see it
come in and it makes me smile. But.
115
00:06:41,990 --> 00:06:43,640
It's not something you're looking for.
116
00:06:46,210 --> 00:06:50,900
I think there's this myth
that more reviews are gonna
117
00:06:50,900 --> 00:06:54,420
help you gonna get you into
new and noteworthy. We.
118
00:06:54,420 --> 00:06:57,460
We've heard that for years and it just,
119
00:06:58,430 --> 00:07:02,460
we all just kind of roll our eyes at it
because that is not how it functionally
120
00:07:02,460 --> 00:07:03,460
works within Apple.
121
00:07:03,940 --> 00:07:04,860
. And matter of fact,
122
00:07:04,860 --> 00:07:09,620
apple has published the
guidelines on their policy on
123
00:07:09,620 --> 00:07:12,620
how you can submit to be
a new and new noteworthy,
124
00:07:12,800 --> 00:07:15,060
and it takes a little
groundwork on your part.
125
00:07:15,090 --> 00:07:19,500
They basically look at shows that
have been submitted to them by
126
00:07:19,500 --> 00:07:22,780
podcasters or the companies
that are representing them.
127
00:07:23,430 --> 00:07:28,020
So there's clear data on how
this is affected for new and
128
00:07:28,020 --> 00:07:31,020
noteworthy over on Apple Podcast, uh,
129
00:07:31,020 --> 00:07:35,060
in the podcast connect area of
their website. So, uh, again,
130
00:07:35,060 --> 00:07:39,260
don't believe the myth that
more reviews are going to, uh,
131
00:07:39,690 --> 00:07:41,620
mean you're gonna be in
a new and noteworthy.
132
00:07:42,030 --> 00:07:44,820
Uh, yeah, it's, it's not
gonna happen that way.
133
00:07:45,050 --> 00:07:48,620
People think it gets new and
new and noteworthy because
your downloads are going
134
00:07:48,620 --> 00:07:52,140
up and all of this jazz. But
if you're getting more reviews,
135
00:07:52,140 --> 00:07:56,740
that might just be a
correlation to you getting new
136
00:07:56,740 --> 00:08:01,380
listeners because if you do have that
influx of reviews of people saying, oh,
137
00:08:01,380 --> 00:08:03,740
this is good, it might show up,
138
00:08:03,740 --> 00:08:07,260
it might make a difference when people
are viewing your show in an app and
139
00:08:07,260 --> 00:08:08,860
deciding, do I wanna listen to this?
140
00:08:08,870 --> 00:08:12,500
So it's not necessarily behind the scenes,
141
00:08:12,530 --> 00:08:16,420
it's just how users are
actually responding,
142
00:08:16,690 --> 00:08:19,620
like how listeners are responding
to your show within the app.
143
00:08:20,200 --> 00:08:22,260
And like I said, uh, a little bit earlier,
144
00:08:22,280 --> 00:08:26,700
you can find your Apple Podcast
reviews in the blueberry Statistics
145
00:08:26,700 --> 00:08:31,460
dashboard. It's under audience
and Apple Reviews. And uh,
146
00:08:31,610 --> 00:08:36,060
what will happen there, just so you
know, is if someone post a review,
147
00:08:36,470 --> 00:08:40,460
it usually takes a couple of days
for that to surface at Apple.
148
00:08:40,890 --> 00:08:43,220
I don't know what kind of
process they have over there,
149
00:08:43,220 --> 00:08:47,900
but it's not instant for that
review to show up on the website and
150
00:08:47,900 --> 00:08:51,300
when it shows up, then it takes
us a few days to pull that in.
151
00:08:51,300 --> 00:08:55,960
So if you see a review that's on Apple
Podcast and it's not in our review
152
00:08:55,960 --> 00:08:59,240
section, don't worry, they'll
be synced up in short order.
153
00:08:59,820 --> 00:09:03,040
But that's something you could see that
there could be a delay of a couple of
154
00:09:03,040 --> 00:09:04,880
days before it shows up in your dashboard.
155
00:09:04,980 --> 00:09:07,760
You know, that makes me question, uh,
156
00:09:07,760 --> 00:09:12,160
the private shows or the premium
episodes that Apple does.
157
00:09:12,160 --> 00:09:15,120
I wonder if you can leave reviews
for those shows, you know,
158
00:09:15,120 --> 00:09:19,600
if you're a paid user or a paid listener
or a subscriber or whatever it is.
159
00:09:19,670 --> 00:09:20,720
I really don't know.
160
00:09:20,830 --> 00:09:25,680
Yeah, you can because every show
on Apple has an origin point.
161
00:09:26,200 --> 00:09:29,720
Every listing on Apple essentially
equal when it comes to reviews,
162
00:09:29,950 --> 00:09:32,680
even if they have, if
they're purely premium.
163
00:09:32,770 --> 00:09:35,200
So you still can leave
one for a premium podcast.
164
00:09:35,670 --> 00:09:40,360
That's cool. Yep. You know, apple
isn't the only one that does reviews.
165
00:09:40,360 --> 00:09:44,120
I know Spotify, you can leave.
I don't think it's a review,
166
00:09:44,120 --> 00:09:48,080
but you can leave a rating and I think
even that rating might just be a thumbs
167
00:09:48,080 --> 00:09:50,480
up or a thumbs down. But overall,
168
00:09:50,480 --> 00:09:55,440
the idea of the podcast reviews
just reminds me that by far
169
00:09:55,440 --> 00:09:58,400
the most important way that people are
gonna find your show is word of mouth.
170
00:09:58,620 --> 00:10:01,720
And that that's essentially
a podcast review as well.
171
00:10:02,430 --> 00:10:06,680
Yeah, and I, I think that is
important to remember as a podcaster,
172
00:10:06,680 --> 00:10:11,320
if you're not asking your audience to
share your show with friends and family
173
00:10:11,320 --> 00:10:15,280
and people they know that think that
they might enjoy the podcast, you know,
174
00:10:15,440 --> 00:10:20,160
you're missing out on a huge opportunity
because it's really boils down to
175
00:10:21,120 --> 00:10:24,360
everyone that listens to your show is
going to know different people. And they,
176
00:10:24,360 --> 00:10:27,600
and those circles are usually
not interchanging, what is it,
177
00:10:27,600 --> 00:10:30,960
six or seven degrees, a separation
between people usually. Yeah.
178
00:10:31,020 --> 00:10:35,360
And what Mackenzie listens to or what
I listen to are obviously probably
179
00:10:35,600 --> 00:10:40,400
completely different podcast types and
she's gonna recommend certain shows
180
00:10:40,400 --> 00:10:42,720
to her friends and that I would not,
181
00:10:43,130 --> 00:10:46,920
it just kind of percolates out.
And if you can rinse, wash,
182
00:10:46,920 --> 00:10:49,920
repeat that and getting your
audience, they, they will,
183
00:10:49,920 --> 00:10:52,080
they will help you grow
your show faster than any,
184
00:10:52,420 --> 00:10:57,160
any posted review on Apple Podcast
or any thumbs up on Spotify for sure.
185
00:10:58,020 --> 00:11:01,200
But again, you know, if
you want more reviews,
186
00:11:01,620 --> 00:11:03,320
you have to ask for them.
187
00:11:03,620 --> 00:11:06,840
And depending on where you
wanna do that in your show,
188
00:11:06,840 --> 00:11:09,680
it could be just a casual
mention, Hey everyone,
189
00:11:09,680 --> 00:11:11,280
don't forget if you
love the show, you know,
190
00:11:11,280 --> 00:11:14,280
drop a review over an Apple podcast
or give us a thumbs up on Spotify.
191
00:11:14,910 --> 00:11:18,160
That could be as simple as you need to go.
192
00:11:18,260 --> 00:11:22,280
You don't have to hammer it home.
Just a gentle reminder that, hey,
193
00:11:22,280 --> 00:11:23,960
if you love the show, go give us a review.
194
00:11:25,310 --> 00:11:29,080
A different way to do it is to
also work with other podcasters.
195
00:11:30,010 --> 00:11:34,480
There's, this has been happening since
probably the beginning of podcasting,
196
00:11:34,480 --> 00:11:39,120
but you find another podcaster
similar to your show or, you know,
197
00:11:39,120 --> 00:11:42,600
not even similar. It's,
it's just, go ahead,
198
00:11:42,600 --> 00:11:47,520
listen to that show and leave a re
honest heartfelt review that helps
199
00:11:47,520 --> 00:11:51,600
them that, you know, is, is
gonna give them that boost.
200
00:11:51,940 --> 00:11:55,120
And it's just, just, it's
just a nice swap. It's easy.
201
00:11:55,610 --> 00:11:59,080
Do it with however many shows you want.
I think a lot of networks do this too,
202
00:11:59,360 --> 00:11:59,630
probably.
203
00:11:59,630 --> 00:12:00,120
Yeah.
204
00:12:00,120 --> 00:12:04,880
One thing that I've done is if I'm
listening to a podcast that I really,
205
00:12:04,880 --> 00:12:08,400
really like, I will make a mention
of it actually in my podcast.
206
00:12:08,500 --> 00:12:11,040
I'm listening to this
podcast, I really love it.
207
00:12:11,040 --> 00:12:15,400
I'll put a link to it in the
show notes and that is almost
208
00:12:15,810 --> 00:12:18,640
as valuable or more than
any type of bot promotion.
209
00:12:18,640 --> 00:12:23,000
And then I often send the podcaster a
note and say, Hey, I love your show,
210
00:12:23,000 --> 00:12:26,760
talked about it, my podcast, you know,
you better tell them some details.
211
00:12:26,760 --> 00:12:29,960
You better be a true fan and not
opposer. You wanna, you know,
212
00:12:29,960 --> 00:12:31,960
you wanna be very legitimate here,
213
00:12:31,960 --> 00:12:36,560
not use this as an opportunity to
try to, you know, get a little, uh,
214
00:12:36,560 --> 00:12:37,920
review and return.
215
00:12:38,090 --> 00:12:43,080
Because I don't necessarily want the
show that I'm recommending to just do
216
00:12:43,080 --> 00:12:48,040
automatically do a
response because do they
217
00:12:48,040 --> 00:12:50,680
really like the show? And
if they do, then great.
218
00:12:51,380 --> 00:12:55,200
But I don't want something come
across as, uh, half-hearted as well.
219
00:12:55,990 --> 00:12:58,560
Yeah. Especially if you are, you know,
220
00:12:58,560 --> 00:13:03,400
reminding people of this on
social media or on your website or
221
00:13:03,560 --> 00:13:08,040
anything. Make sure that you're coming
off as genuine and that you do want their
222
00:13:08,480 --> 00:13:13,040
responses and that you're asking for
this for reasons that will, you know,
223
00:13:13,670 --> 00:13:18,200
help your show and not just
come off as selfish and
224
00:13:18,200 --> 00:13:21,240
egotistical. Cuz people can tell.
225
00:13:21,510 --> 00:13:25,160
I think in the radio industry
they call it P one, that's like a,
226
00:13:25,160 --> 00:13:27,080
like the top 10% of your fans,
227
00:13:27,250 --> 00:13:31,200
they're gonna really do just about
anything you ask them to do. They're,
228
00:13:31,200 --> 00:13:36,080
they're gonna respond via email to
your questions and your queries.
229
00:13:36,080 --> 00:13:40,280
They're going to go and give you
those reviews and those thumbs up
230
00:13:40,820 --> 00:13:44,000
and those fans, uh, the
super fans of the show,
231
00:13:44,130 --> 00:13:48,920
they're the ones that really can help
you grow over time. And, and you simply,
232
00:13:48,920 --> 00:13:51,720
again, I think the key is the ask. Uh,
233
00:13:51,720 --> 00:13:56,320
we're afraid to ask what we want our
listeners to do on the show and, uh,
234
00:13:56,570 --> 00:13:59,680
or tell them, it might even
be as direct as, Hey, uh,
235
00:13:59,680 --> 00:14:02,440
listen and you've been listening for
a while. Go over and gimme a review.
236
00:14:02,660 --> 00:14:04,440
You know, it's almost
a little bit demanding,
237
00:14:04,440 --> 00:14:08,560
but those that are super fans are gonna
say, yeah, but love, love this show. Uh,
238
00:14:08,560 --> 00:14:12,920
I'm gonna go ahead and do that. Or
if you've got feedback, you know,
239
00:14:12,920 --> 00:14:15,720
maybe if you've got negative
feedback, you ask him to say, Hey,
240
00:14:15,720 --> 00:14:17,280
can you send that? If you
got negative feedback,
241
00:14:17,280 --> 00:14:19,080
can you send that via email?
242
00:14:19,130 --> 00:14:20,560
There's nothing wrong with that.
243
00:14:20,920 --> 00:14:24,400
. That's right. You know, the
constructive criticism comes by emails,
244
00:14:24,400 --> 00:14:28,920
the raves and praise goes to, uh, to
Apple Podcasts. That's kind of a good,
245
00:14:28,920 --> 00:14:30,160
good combo, you.
246
00:14:30,160 --> 00:14:31,280
Know, that, that's just Yeah, no, that's,
247
00:14:31,280 --> 00:14:34,680
that's wonderful self-preservation
right there,. That's Right.
248
00:14:34,710 --> 00:14:37,680
That's exactly what it's, and you know, I,
249
00:14:37,680 --> 00:14:41,120
it's making me think
of WTF with Mark Maron.
250
00:14:41,570 --> 00:14:46,520
He has regularly included emails
from his listeners over the
251
00:14:46,520 --> 00:14:50,120
years and basically every episode, or
at least you know, years back he did.
252
00:14:50,500 --> 00:14:53,640
And that's one of the things that you
can say, if you leave me a review,
253
00:14:54,030 --> 00:14:56,160
like I'll give you a
shout out on the show,
254
00:14:56,470 --> 00:15:00,480
I'll link you on social or
something like that. It's,
255
00:15:00,710 --> 00:15:04,240
people aren't asking for a lot.
Like they're usually happy to do it,
256
00:15:04,240 --> 00:15:05,400
but like Todd said,
257
00:15:05,400 --> 00:15:10,280
you have to give them that
action item or kind of say like,
258
00:15:10,660 --> 00:15:14,200
Hey, this, I would really appreciate
this as a listener because you know,
259
00:15:14,200 --> 00:15:17,000
I've been doing this for how many years.
Like this is something that I want,
260
00:15:17,000 --> 00:15:19,720
can you actually help me out?
So people are receptible,
261
00:15:19,720 --> 00:15:23,320
they just have to know the
reason why a lot of the time.
262
00:15:25,520 --> 00:15:28,530
With our new value for value, we, um,
263
00:15:28,670 --> 00:15:31,330
now get what's called
Boost Boost brands. Yeah.
264
00:15:31,330 --> 00:15:33,770
And we can read those
on the show when we're,
265
00:15:33,960 --> 00:15:36,930
when we're recording and give
acknowledgement of feedback.
266
00:15:37,500 --> 00:15:42,010
It really is a slick way. And
then, you know, for me on my show,
267
00:15:42,010 --> 00:15:45,810
I've always read listener email and, uh,
268
00:15:46,160 --> 00:15:50,370
some of those emails were, whew,
pretty negative feedback I had.
269
00:15:50,370 --> 00:15:55,210
Matter of fact, uh, I joke I talked
with Mike about this, is that I had,
270
00:15:55,210 --> 00:15:57,250
uh, a listener in
Brooklyn, his name was Sal.
271
00:15:57,250 --> 00:16:01,810
And boy Sal just would put it to me
about every episode and then I would read
272
00:16:01,810 --> 00:16:06,810
his email and then it would just generate
this whole flood of pylons of the fans
273
00:16:06,810 --> 00:16:09,210
that came back and would say,
Sal is wrong. But, you know,
274
00:16:09,210 --> 00:16:11,570
this kind of went back and
forth for four or five years.
275
00:16:11,570 --> 00:16:16,370
It was a lot of fun and, and oftentimes
there was almost a wink, wink mode, uh,
276
00:16:16,370 --> 00:16:19,210
that we got into. But, uh,
yeah, I miss Sal. Yeah,
277
00:16:19,210 --> 00:16:21,690
I think he finally got sick enough
of the show. He left, but he,
278
00:16:21,710 --> 00:16:25,010
you know, but it, but it was
good that back and forth,
279
00:16:25,020 --> 00:16:29,450
it built this interaction
with the audience and it
built, it really built a fan.
280
00:16:29,520 --> 00:16:29,810
A.
281
00:16:29,810 --> 00:16:31,450
Little inside joke. Yeah. People love.
282
00:16:31,450 --> 00:16:32,810
Those. It is.
283
00:16:33,580 --> 00:16:34,890
It reminds me, um,
284
00:16:34,960 --> 00:16:38,650
I wanna say it's Dave Jackson
who if he gets a bad review,
285
00:16:39,160 --> 00:16:42,890
like the first one that you ever
get, he kinda like celebrates it.
286
00:16:42,890 --> 00:16:47,850
Like he tells people to be like, okay,
great. Now you're officially a podcaster,
287
00:16:48,210 --> 00:16:48,440
.
288
00:16:48,440 --> 00:16:51,850
That's right. You have your
first official hater. Yeah.
289
00:16:51,850 --> 00:16:54,130
Welcome to the podcasting space..
290
00:16:54,700 --> 00:16:58,730
Podcast reviews are a lot of fun and
they can be super helpful, but, uh,
291
00:16:59,240 --> 00:17:02,290
take 'em with grain of salt. They're
a lot of fun. And just keep 'em fun.
292
00:17:02,640 --> 00:17:05,330
Yeah. That's the key. And I think
if you make it fun in your show,
293
00:17:05,330 --> 00:17:08,530
it's gonna be fun in the review. Mm-hmm.
. So podcast reviews,
294
00:17:08,530 --> 00:17:09,363
go get 'em.
295
00:17:09,720 --> 00:17:13,490
Thanks for joining us. Come back
next week and in the meantime,
296
00:17:13,490 --> 00:17:18,370
head to podcast insider.com for
more information to subscribe,
297
00:17:19,010 --> 00:17:20,970
share, and read our show notes.
298
00:17:21,500 --> 00:17:26,330
To check out our latest suite of services
and learn how blueberry can help you
299
00:17:26,650 --> 00:17:31,650
leverage your podcast.
Visit blueberry.com. That's
blueberry without the ease.
300
00:17:32,100 --> 00:17:33,370
We couldn't afford the ease.
00:00:00,210 --> 00:00:04,560
Or if you've got feedback, you know,
maybe if you've got negative feedback,
2
00:00:04,560 --> 00:00:07,160
you ask 'em to say, Hey, can you send
that? If you've got negative feedback,
3
00:00:07,160 --> 00:00:08,480
can you send that via email.
4
00:00:08,880 --> 00:00:10,400
5
00:00:10,800 --> 00:00:14,240
constructive criticism comes by emails.
6
00:00:14,240 --> 00:00:18,600
The raves and praise Go is to, uh, to
Apple Podcast. That's kind of a good,
7
00:00:18,600 --> 00:00:20,160
good combo that, you know.
8
00:00:20,390 --> 00:00:23,560
Yeah, no, that's, that's wonderful.
Self-preservation right there.
9
00:00:23,800 --> 00:00:24,720
10
00:00:25,190 --> 00:00:29,800
You're listening to Podcast Insider,
hosted by Mike Dell, Todd Cochran,
11
00:00:29,800 --> 00:00:32,440
and Mackenzie Bennett
from the Blueberry team,
12
00:00:33,110 --> 00:00:35,640
bringing you weekly insights, advice,
13
00:00:35,640 --> 00:00:38,480
and insider tips and
tricks to help you start,
14
00:00:38,790 --> 00:00:41,520
grow and thrive through podcasting.
15
00:00:41,910 --> 00:00:45,920
With all the support of your team
here at Blueberry Podcasting, welcome.
16
00:00:46,040 --> 00:00:47,040
Let's dive in.
17
00:00:47,630 --> 00:00:50,440
This is Todd Cochran,
CEO and co-founder of.
18
00:00:50,440 --> 00:00:53,640
Blueberry. And I'm Mackenzie Bennett,
marketing specialist here at Blueberry.
19
00:00:53,640 --> 00:00:57,120
Today, we are going to
talk about podcast reviews.
20
00:00:57,550 --> 00:01:02,200
What are the best practices
for how to use podcast reviews?
21
00:01:04,460 --> 00:01:07,360
Now, there's a lot of things that
we can go into on this topic,
22
00:01:08,020 --> 00:01:12,880
the benefits of podcast reviews,
how you can use them, some,
23
00:01:12,880 --> 00:01:16,560
maybe some ideas that people have
about them that are incorrect.
24
00:01:16,690 --> 00:01:21,400
So we just wanna start out with some of
the benefits of podcast reviews for your
25
00:01:21,400 --> 00:01:26,000
show. And first things first,
the most simple and obvious one.
26
00:01:26,250 --> 00:01:30,680
It gives new listeners an idea of
how good your show is.
27
00:01:30,990 --> 00:01:31,823
that's all.
28
00:01:32,380 --> 00:01:35,160
You know, I've, I've been
doing podcasting a long time,
29
00:01:35,260 --> 00:01:38,880
and it's been a long time since I
ask my listeners to do a review,
30
00:01:38,880 --> 00:01:42,720
but always smile when I listen to
a podcast that's asking for them,
31
00:01:42,720 --> 00:01:44,880
cuz it tells me that they're, they're,
32
00:01:44,880 --> 00:01:48,760
what they're really trying to do is
they're trying to build some feedback from
33
00:01:48,760 --> 00:01:51,160
their audience to be able to give those,
34
00:01:51,160 --> 00:01:53,000
at least come in through Apple Podcasts,
35
00:01:53,000 --> 00:01:56,360
the ability to be able to see what
the show is about a little bit. But,
36
00:01:56,360 --> 00:01:58,560
you know, oftentimes I tell podcasters,
37
00:01:59,250 --> 00:02:03,920
be careful to ask for those reviews too
early when you're a brand new show and
38
00:02:03,920 --> 00:02:06,200
you're just getting your feet wet,
39
00:02:06,260 --> 00:02:10,920
and maybe you should get some
episodes underneath you and get your,
40
00:02:10,920 --> 00:02:15,720
get your voice refined just
a little bit because those
41
00:02:15,780 --> 00:02:20,640
bad reviews could impact you.
Now, you know, friends, family,
42
00:02:20,690 --> 00:02:23,920
they're, they're all going to give
you great reviews no matter what.
43
00:02:23,920 --> 00:02:28,000
So those are the folks you should
definitely ask in those early, early days.
44
00:02:28,260 --> 00:02:32,360
And they kind of ask, is x is a little
booth here, a boost there? But, you know,
45
00:02:32,360 --> 00:02:35,520
people won't know because they'll
just see a, a first name. And,
46
00:02:35,860 --> 00:02:39,840
and I think it's, uh, a good
way to, to kind of kickstart it.
47
00:02:40,260 --> 00:02:44,920
But as you said, Mackenzie giving new
listeners something to build upon. I,
48
00:02:44,920 --> 00:02:45,840
I think it's a good idea,
49
00:02:45,840 --> 00:02:50,040
but I just tell podcasters use a little
caution in the, in the very early,
50
00:02:50,570 --> 00:02:54,760
uh, stages of doing this show, but
it does build social proof over time.
51
00:02:55,110 --> 00:02:56,920
Yeah, I definitely agree with you there.
52
00:02:57,020 --> 00:03:01,880
You can be kind of kicking yourself for
putting yourself in that situation if
53
00:03:01,880 --> 00:03:03,040
things happen too early.
54
00:03:03,540 --> 00:03:06,960
One of the most common things that we
hear is people record their first episode
55
00:03:06,960 --> 00:03:11,360
and they're just, they're so unhappy
with it and know that they can do better.
56
00:03:11,360 --> 00:03:14,120
And so what we tell them is, go re-record.
57
00:03:14,540 --> 00:03:18,320
And you do have the ability to remove
the episode and put a new episode out
58
00:03:18,320 --> 00:03:19,320
there. You know, you can,
59
00:03:19,490 --> 00:03:24,400
there's no reason that you have to
do all of this all at the same time.
60
00:03:25,250 --> 00:03:27,440
So while it does, you know,
61
00:03:27,440 --> 00:03:32,440
having the reviews does allude to a
more reputable and listen to show.
62
00:03:32,940 --> 00:03:35,400
You wanna make sure that
you have a good show first.
63
00:03:35,970 --> 00:03:38,720
So that social proof that you're getting,
64
00:03:38,820 --> 00:03:42,920
you want to ensure that you're
on good footing for that point.
65
00:03:43,260 --> 00:03:46,440
And at the same time, you
know, we look at reviews.
66
00:03:46,440 --> 00:03:51,360
I know when I'm buying something on
Amazon and I'm not really that square
67
00:03:51,360 --> 00:03:52,480
with a vendor, I'll,
68
00:03:52,480 --> 00:03:57,240
I'll go look at the reviews and oftentimes
I've chosen not to purchase something
69
00:03:57,240 --> 00:04:02,000
based on some reviews that maybe
was a customer experience or
70
00:04:02,000 --> 00:04:03,000
something broke early.
71
00:04:03,410 --> 00:04:07,840
So I think that people do put
a lot of weight behind reviews.
72
00:04:08,010 --> 00:04:12,120
So I think it's important in those
early days of podcasting to, you know,
73
00:04:12,190 --> 00:04:13,280
make sure again,
74
00:04:13,280 --> 00:04:17,400
that you're refined enough that those
reviews are not gonna hurt you because it
75
00:04:17,400 --> 00:04:21,440
could stop when someone
from listening. And again,
76
00:04:21,890 --> 00:04:26,520
usually the reviews for you as a podcaster
can be used several ways. You know,
77
00:04:26,520 --> 00:04:29,400
number one, they give you
little bragging rights when you,
78
00:04:29,400 --> 00:04:31,160
when you get a number of good ones,
79
00:04:31,870 --> 00:04:36,700
they're available in our stats
system now so that all your reviews
80
00:04:36,700 --> 00:04:40,740
are, are pulled down and you
can actually use those in your,
81
00:04:40,740 --> 00:04:41,980
in your social promotion.
82
00:04:42,390 --> 00:04:46,420
So I think a good review
can help you grow your show.
83
00:04:46,880 --> 00:04:51,700
But again, I guess for the better word,
don't get hung up on it. You know,
84
00:04:51,700 --> 00:04:53,780
it's just one piece of many for your show.
85
00:04:53,920 --> 00:04:58,540
Yes, yes. And especially the, the
fact of don't get hung up on it,
86
00:04:58,540 --> 00:05:01,740
that comes into play. If
you do have a bad review,
87
00:05:02,290 --> 00:05:05,100
odds are you're gonna get one.
Everyone has, everybody does.
88
00:05:05,620 --> 00:05:08,900
Everyone has a bad review
and you just, I mean,
89
00:05:08,900 --> 00:05:11,500
you're gonna respond how you're gonna
respond, but at the end of the day,
90
00:05:11,500 --> 00:05:13,700
it's best if you just let
it roll off your back.
91
00:05:14,510 --> 00:05:18,020
If it's worded well and
politely and critically,
92
00:05:18,330 --> 00:05:22,180
give it some thought and
consider, is this person correct?
93
00:05:22,790 --> 00:05:27,700
It might not be. There's a very high
chance they're just not going to like you.
94
00:05:27,700 --> 00:05:29,420
That'll happen every once in a while.
95
00:05:29,560 --> 00:05:34,020
But it's similar to with
your podcast statistics.
96
00:05:34,240 --> 00:05:35,420
You just have to, you know,
97
00:05:35,420 --> 00:05:40,380
have that confidence with
yourself and not get too hung up
98
00:05:40,380 --> 00:05:41,213
on it.
99
00:05:41,490 --> 00:05:43,980
O one thing I found in the very,
100
00:05:43,980 --> 00:05:48,620
very early days when reviews were
available via Apple Podcast was
101
00:05:48,810 --> 00:05:53,140
I had found some success
and with that success
102
00:05:53,370 --> 00:05:57,220
came, well, some folks that were
a little jealous or even haters,
103
00:05:57,940 --> 00:06:02,840
and they purposely wrote
one star reviews largely
104
00:06:02,930 --> 00:06:06,520
because, well, they just
were, they were haters.
105
00:06:07,180 --> 00:06:10,600
And I embraced the hate and
talked about it on the show and,
106
00:06:10,600 --> 00:06:13,600
and did do the reflection.
Are they saying what they,
107
00:06:13,600 --> 00:06:18,080
or what they saying is valid and
made small adjustments where needed.
108
00:06:18,810 --> 00:06:23,160
So, uh, again, if you get that
one star, don't worry about it.
109
00:06:23,160 --> 00:06:25,040
It's usually, uh,
110
00:06:25,040 --> 00:06:28,400
nine out of 10 times as someone that's
just wants to cause trouble and,
111
00:06:28,400 --> 00:06:33,120
and give you pain. And, and, and
that's why today, after many,
112
00:06:33,120 --> 00:06:36,920
many years of doing a podcast,
I don't ask for reviews anymore.
113
00:06:36,920 --> 00:06:38,120
And once in a while we'll get one.
114
00:06:38,120 --> 00:06:41,760
And I'm kind of surprised to see it
come in and it makes me smile. But.
115
00:06:41,990 --> 00:06:43,640
It's not something you're looking for.
116
00:06:46,210 --> 00:06:50,900
I think there's this myth
that more reviews are gonna
117
00:06:50,900 --> 00:06:54,420
help you gonna get you into
new and noteworthy. We.
118
00:06:54,420 --> 00:06:57,460
We've heard that for years and it just,
119
00:06:58,430 --> 00:07:02,460
we all just kind of roll our eyes at it
because that is not how it functionally
120
00:07:02,460 --> 00:07:03,460
works within Apple.
121
00:07:03,940 --> 00:07:04,860
122
00:07:04,860 --> 00:07:09,620
apple has published the
guidelines on their policy on
123
00:07:09,620 --> 00:07:12,620
how you can submit to be
a new and new noteworthy,
124
00:07:12,800 --> 00:07:15,060
and it takes a little
groundwork on your part.
125
00:07:15,090 --> 00:07:19,500
They basically look at shows that
have been submitted to them by
126
00:07:19,500 --> 00:07:22,780
podcasters or the companies
that are representing them.
127
00:07:23,430 --> 00:07:28,020
So there's clear data on how
this is affected for new and
128
00:07:28,020 --> 00:07:31,020
noteworthy over on Apple Podcast, uh,
129
00:07:31,020 --> 00:07:35,060
in the podcast connect area of
their website. So, uh, again,
130
00:07:35,060 --> 00:07:39,260
don't believe the myth that
more reviews are going to, uh,
131
00:07:39,690 --> 00:07:41,620
mean you're gonna be in
a new and noteworthy.
132
00:07:42,030 --> 00:07:44,820
Uh, yeah, it's, it's not
gonna happen that way.
133
00:07:45,050 --> 00:07:48,620
People think it gets new and
new and noteworthy because
your downloads are going
134
00:07:48,620 --> 00:07:52,140
up and all of this jazz. But
if you're getting more reviews,
135
00:07:52,140 --> 00:07:56,740
that might just be a
correlation to you getting new
136
00:07:56,740 --> 00:08:01,380
listeners because if you do have that
influx of reviews of people saying, oh,
137
00:08:01,380 --> 00:08:03,740
this is good, it might show up,
138
00:08:03,740 --> 00:08:07,260
it might make a difference when people
are viewing your show in an app and
139
00:08:07,260 --> 00:08:08,860
deciding, do I wanna listen to this?
140
00:08:08,870 --> 00:08:12,500
So it's not necessarily behind the scenes,
141
00:08:12,530 --> 00:08:16,420
it's just how users are
actually responding,
142
00:08:16,690 --> 00:08:19,620
like how listeners are responding
to your show within the app.
143
00:08:20,200 --> 00:08:22,260
And like I said, uh, a little bit earlier,
144
00:08:22,280 --> 00:08:26,700
you can find your Apple Podcast
reviews in the blueberry Statistics
145
00:08:26,700 --> 00:08:31,460
dashboard. It's under audience
and Apple Reviews. And uh,
146
00:08:31,610 --> 00:08:36,060
what will happen there, just so you
know, is if someone post a review,
147
00:08:36,470 --> 00:08:40,460
it usually takes a couple of days
for that to surface at Apple.
148
00:08:40,890 --> 00:08:43,220
I don't know what kind of
process they have over there,
149
00:08:43,220 --> 00:08:47,900
but it's not instant for that
review to show up on the website and
150
00:08:47,900 --> 00:08:51,300
when it shows up, then it takes
us a few days to pull that in.
151
00:08:51,300 --> 00:08:55,960
So if you see a review that's on Apple
Podcast and it's not in our review
152
00:08:55,960 --> 00:08:59,240
section, don't worry, they'll
be synced up in short order.
153
00:08:59,820 --> 00:09:03,040
But that's something you could see that
there could be a delay of a couple of
154
00:09:03,040 --> 00:09:04,880
days before it shows up in your dashboard.
155
00:09:04,980 --> 00:09:07,760
You know, that makes me question, uh,
156
00:09:07,760 --> 00:09:12,160
the private shows or the premium
episodes that Apple does.
157
00:09:12,160 --> 00:09:15,120
I wonder if you can leave reviews
for those shows, you know,
158
00:09:15,120 --> 00:09:19,600
if you're a paid user or a paid listener
or a subscriber or whatever it is.
159
00:09:19,670 --> 00:09:20,720
I really don't know.
160
00:09:20,830 --> 00:09:25,680
Yeah, you can because every show
on Apple has an origin point.
161
00:09:26,200 --> 00:09:29,720
Every listing on Apple essentially
equal when it comes to reviews,
162
00:09:29,950 --> 00:09:32,680
even if they have, if
they're purely premium.
163
00:09:32,770 --> 00:09:35,200
So you still can leave
one for a premium podcast.
164
00:09:35,670 --> 00:09:40,360
That's cool. Yep. You know, apple
isn't the only one that does reviews.
165
00:09:40,360 --> 00:09:44,120
I know Spotify, you can leave.
I don't think it's a review,
166
00:09:44,120 --> 00:09:48,080
but you can leave a rating and I think
even that rating might just be a thumbs
167
00:09:48,080 --> 00:09:50,480
up or a thumbs down
168
00:09:50,480 --> 00:09:55,440
the idea of the podcast reviews
just reminds me that by far
169
00:09:55,440 --> 00:09:58,400
the most important way that people are
gonna find your show is word of mouth.
170
00:09:58,620 --> 00:10:01,720
And that that's essentially
a podcast review as well.
171
00:10:02,430 --> 00:10:06,680
Yeah, and I, I think that is
important to remember as a podcaster,
172
00:10:06,680 --> 00:10:11,320
if you're not asking your audience to
share your show with friends and family
173
00:10:11,320 --> 00:10:15,280
and people they know that think that
they might enjoy the podcast, you know,
174
00:10:15,440 --> 00:10:20,160
you're missing out on a huge opportunity
because it's really boils down to
175
00:10:21,120 --> 00:10:24,360
everyone that listens to your show is
going to know different people. And they,
176
00:10:24,360 --> 00:10:27,600
and those circles are usually
not interchanging, what is it,
177
00:10:27,600 --> 00:10:30,960
six or seven degrees, a separation
between people usually. Yeah.
178
00:10:31,020 --> 00:10:35,360
And what Mackenzie listens to or what
I listen to are obviously probably
179
00:10:35,600 --> 00:10:40,400
completely different podcast types and
she's gonna recommend certain shows
180
00:10:40,400 --> 00:10:42,720
to her friends and that I would not,
181
00:10:43,130 --> 00:10:46,920
it just kind of percolates out.
And if you can rinse, wash,
182
00:10:46,920 --> 00:10:49,920
repeat that and getting your
audience, they, they will,
183
00:10:49,920 --> 00:10:52,080
they will help you grow
your show faster than any,
184
00:10:52,420 --> 00:10:57,160
any posted review on Apple Podcast
or any thumbs up on Spotify for sure.
185
00:10:58,020 --> 00:11:01,200
But again, you know, if
you want more reviews,
186
00:11:01,620 --> 00:11:03,320
you have to ask for them.
187
00:11:03,620 --> 00:11:06,840
And depending on where you
wanna do that in your show,
188
00:11:06,840 --> 00:11:09,680
it could be just a casual
mention, Hey everyone,
189
00:11:09,680 --> 00:11:11,280
don't forget if you
love the show, you know,
190
00:11:11,280 --> 00:11:14,280
drop a review over an Apple podcast
or give us a thumbs up on Spotify.
191
00:11:14,910 --> 00:11:18,160
That could be as simple as you need to go.
192
00:11:18,260 --> 00:11:22,280
You don't have to hammer it home.
Just a gentle reminder that, hey,
193
00:11:22,280 --> 00:11:23,960
if you love the show, go give us a review.
194
00:11:25,310 --> 00:11:29,080
A different way to do it is to
also work with other podcasters.
195
00:11:30,010 --> 00:11:34,480
There's, this has been happening since
probably the beginning of podcasting,
196
00:11:34,480 --> 00:11:39,120
but you find another podcaster
similar to your show or, you know,
197
00:11:39,120 --> 00:11:42,600
not even similar. It's,
it's just, go ahead,
198
00:11:42,600 --> 00:11:47,520
listen to that show and leave a re
honest heartfelt review that helps
199
00:11:47,520 --> 00:11:51,600
them that, you know, is, is
gonna give them that boost.
200
00:11:51,940 --> 00:11:55,120
And it's just, just, it's
just a nice swap. It's easy.
201
00:11:55,610 --> 00:11:59,080
Do it with however many shows you want.
I think a lot of networks do this too,
202
00:11:59,360 --> 00:11:59,630
probably.
203
00:11:59,630 --> 00:12:00,120
Yeah.
204
00:12:00,120 --> 00:12:04,880
One thing that I've done is if I'm
listening to a podcast that I really,
205
00:12:04,880 --> 00:12:08,400
really like, I will make a mention
of it actually in my podcast.
206
00:12:08,500 --> 00:12:11,040
I'm listening to this
podcast, I really love it.
207
00:12:11,040 --> 00:12:15,400
I'll put a link to it in the
show notes and that is almost
208
00:12:15,810 --> 00:12:18,640
as valuable or more than
any type of bot promotion.
209
00:12:18,640 --> 00:12:23,000
And then I often send the podcaster a
note and say, Hey, I love your show,
210
00:12:23,000 --> 00:12:26,760
talked about it, my podcast, you know,
you better tell them some details.
211
00:12:26,760 --> 00:12:29,960
You better be a true fan and not
opposer. You wanna, you know,
212
00:12:29,960 --> 00:12:31,960
you wanna be very legitimate here,
213
00:12:31,960 --> 00:12:36,560
not use this as an opportunity to
try to, you know, get a little, uh,
214
00:12:36,560 --> 00:12:37,920
review and return.
215
00:12:38,090 --> 00:12:43,080
Because I don't necessarily want the
show that I'm recommending to just do
216
00:12:43,080 --> 00:12:48,040
automatically do a
response because do they
217
00:12:48,040 --> 00:12:50,680
really like the show? And
if they do, then great.
218
00:12:51,380 --> 00:12:55,200
But I don't want something come
across as, uh, half-hearted as well.
219
00:12:55,990 --> 00:12:58,560
Yeah. Especially if you are, you know,
220
00:12:58,560 --> 00:13:03,400
reminding people of this on
social media or on your website or
221
00:13:03,560 --> 00:13:08,040
anything. Make sure that you're coming
off as genuine and that you do want their
222
00:13:08,480 --> 00:13:13,040
responses and that you're asking for
this for reasons that will, you know,
223
00:13:13,670 --> 00:13:18,200
help your show and not just
come off as selfish and
224
00:13:18,200 --> 00:13:21,240
egotistical
225
00:13:21,510 --> 00:13:25,160
I think in the radio industry
they call it P one, that's like a,
226
00:13:25,160 --> 00:13:27,080
like the top 10% of your fans,
227
00:13:27,250 --> 00:13:31,200
they're gonna really do just about
anything you ask them to do. They're,
228
00:13:31,200 --> 00:13:36,080
they're gonna respond via email to
your questions and your queries.
229
00:13:36,080 --> 00:13:40,280
They're going to go and give you
those reviews and those thumbs up
230
00:13:40,820 --> 00:13:44,000
and those fans, uh, the
super fans of the show,
231
00:13:44,130 --> 00:13:48,920
they're the ones that really can help
you grow over time. And, and you simply,
232
00:13:48,920 --> 00:13:51,720
again, I think the key is the ask. Uh,
233
00:13:51,720 --> 00:13:56,320
we're afraid to ask what we want our
listeners to do on the show and, uh,
234
00:13:56,570 --> 00:13:59,680
or tell them, it might even
be as direct as, Hey, uh,
235
00:13:59,680 --> 00:14:02,440
listen and you've been listening for
a while. Go over and gimme a review.
236
00:14:02,660 --> 00:14:04,440
You know, it's almost
a little bit demanding,
237
00:14:04,440 --> 00:14:08,560
but those that are super fans are gonna
say, yeah, but love, love this show. Uh,
238
00:14:08,560 --> 00:14:12,920
I'm gonna go ahead and do that. Or
if you've got feedback, you know,
239
00:14:12,920 --> 00:14:15,720
maybe if you've got negative
feedback, you ask him to say, Hey,
240
00:14:15,720 --> 00:14:17,280
can you send that? If you
got negative feedback,
241
00:14:17,280 --> 00:14:19,080
can you send that via email
242
00:14:19,130 --> 00:14:20,560
There's nothing wrong with that.
243
00:14:20,920 --> 00:14:24,400
constructive criticism comes by emails,
244
00:14:24,400 --> 00:14:28,920
the raves and praise goes to, uh, to
Apple Podcasts. That's kind of a good,
245
00:14:28,920 --> 00:14:30,160
good combo, you.
246
00:14:30,160 --> 00:14:31,280
Know, that, that's just Yeah, no, that's,
247
00:14:31,280 --> 00:14:34,680
that's wonderful self-preservation
right there,
248
00:14:34,710 --> 00:14:37,680
That's exactly what it's, and you know, I,
249
00:14:37,680 --> 00:14:41,120
it's making me think
of WTF with Mark Maron.
250
00:14:41,570 --> 00:14:46,520
He has regularly included emails
from his listeners over the
251
00:14:46,520 --> 00:14:50,120
years and basically every episode, or
at least you know, years back he did.
252
00:14:50,500 --> 00:14:53,640
And that's one of the things that you
can say, if you leave me a review,
253
00:14:54,030 --> 00:14:56,160
like I'll give you a
shout out on the show,
254
00:14:56,470 --> 00:15:00,480
I'll link you on social or
something like that. It's,
255
00:15:00,710 --> 00:15:04,240
people aren't asking for a lot.
Like they're usually happy to do it,
256
00:15:04,240 --> 00:15:05,400
but like Todd said,
257
00:15:05,400 --> 00:15:10,280
you have to give them that
action item or kind of say like,
258
00:15:10,660 --> 00:15:14,200
Hey, this, I would really appreciate
this as a listener because you know,
259
00:15:14,200 --> 00:15:17,000
I've been doing this for how many years.
Like this is something that I want,
260
00:15:17,000 --> 00:15:19,720
can you actually help me out?
So people are receptible,
261
00:15:19,720 --> 00:15:23,320
they just have to know the
reason why a lot of the time.
262
00:15:25,520 --> 00:15:28,530
With our new value for value, we, um,
263
00:15:28,670 --> 00:15:31,330
now get what's called
Boost Boost brands. Yeah.
264
00:15:31,330 --> 00:15:33,770
And we can read those
on the show when we're,
265
00:15:33,960 --> 00:15:36,930
when we're recording and give
acknowledgement of feedback.
266
00:15:37,500 --> 00:15:42,010
It really is a slick way. And
then, you know, for me on my show,
267
00:15:42,010 --> 00:15:45,810
I've always read listener email and, uh,
268
00:15:46,160 --> 00:15:50,370
some of those emails were, whew,
pretty negative feedback I had.
269
00:15:50,370 --> 00:15:55,210
Matter of fact, uh, I joke I talked
with Mike about this, is that I had,
270
00:15:55,210 --> 00:15:57,250
uh, a listener in
Brooklyn, his name was Sal.
271
00:15:57,250 --> 00:16:01,810
And boy Sal just would put it to me
about every episode and then I would read
272
00:16:01,810 --> 00:16:06,810
his email and then it would just generate
this whole flood of pylons of the fans
273
00:16:06,810 --> 00:16:09,210
that came back and would say,
Sal is wrong. But, you know,
274
00:16:09,210 --> 00:16:11,570
this kind of went back and
forth for four or five years.
275
00:16:11,570 --> 00:16:16,370
It was a lot of fun and, and oftentimes
there was almost a wink, wink mode, uh,
276
00:16:16,370 --> 00:16:19,210
that we got into. But, uh,
yeah, I miss Sal. Yeah,
277
00:16:19,210 --> 00:16:21,690
I think he finally got sick enough
of the show. He left, but he
278
00:16:21,710 --> 00:16:25,010
you know, but it, but it was
good that back and forth,
279
00:16:25,020 --> 00:16:29,450
it built this interaction
with the audience and it
built, it really built a fan.
280
00:16:29,520 --> 00:16:29,810
A.
281
00:16:29,810 --> 00:16:31,450
Little inside joke. Yeah. People love.
282
00:16:31,450 --> 00:16:32,810
Those
283
00:16:33,580 --> 00:16:34,890
It reminds me, um,
284
00:16:34,960 --> 00:16:38,650
I wanna say it's Dave Jackson
who if he gets a bad review,
285
00:16:39,160 --> 00:16:42,890
like the first one that you ever
get, he kinda like celebrates it.
286
00:16:42,890 --> 00:16:47,850
Like he tells people to be like, okay,
great. Now you're officially a podcaster,
287
00:16:48,210 --> 00:16:48,440
288
00:16:48,440 --> 00:16:51,850
That's right. You have your
first official hater. Yeah.
289
00:16:51,850 --> 00:16:54,130
Welcome to the podcasting space.
290
00:16:54,700 --> 00:16:58,730
Podcast reviews are a lot of fun and
they can be super helpful, but, uh,
291
00:16:59,240 --> 00:17:02,290
take 'em with grain of salt. They're
a lot of fun. And just keep 'em fun.
292
00:17:02,640 --> 00:17:05,330
Yeah. That's the key. And I think
if you make it fun in your show,
293
00:17:05,330 --> 00:17:08,530
it's gonna be fun in the review. Mm-hmm.
294
00:17:08,530 --> 00:17:09,363
go get 'em.
295
00:17:09,720 --> 00:17:13,490
Thanks for joining us. Come back
next week and in the meantime,
296
00:17:13,490 --> 00:17:18,370
head to podcast insider.com for
more information to subscribe,
297
00:17:19,010 --> 00:17:20,970
share, and read our show notes.
298
00:17:21,500 --> 00:17:26,330
To check out our latest suite of services
and learn how blueberry can help you
299
00:17:26,650 --> 00:17:31,650
leverage your podcast.
Visit blueberry.com. That's
blueberry without the ease.
300
00:17:32,100 --> 00:17:33,370
We couldn't afford the ease.