Dec. 22, 2022
Podcast Format Changes – PCI 325
Apple Podcasts 
TuneIn 
Deezer 
Paypal Podcasts tend to follow a routine or format each episode. Most often this is a good thing for the audience as repetition is conductive to building loyalty. That doesn’t mean you need to stick to the format that you’ve always done. Thanks to Kate from the Pro-Production team for joining Mike this episode, they have some great discussions on podcast format changes, mastermind groups and more.
Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.
News- Spotify may rebrand Anchor
- Overcast web player will remain after all
- Will Joe Rogan renew with Spotify?
- Apple’s holiday deadline for adding new shows, channels or subscription shows may be slower than normal from Dec 23rd to Jan 2nd.
Be wary of the so-called podcast mastermind groups. Anyone can call themselves a mastermind, and certainly plenty of podcasters that know a bit about podcasting do call themselves just that. Sometimes these groups and orgs can be very helpful, but a lot of the time, they’re not worth the hype and definitely not worth the money. As you head into the new year with renewed energy, do your research. Keep in mind, this advice also applies to podcast networks.
Blubrry News- Blog post: Remembering Blubrry in 2022
- Next week’s show, we pull up what was predicted for 2022 and see how we did.
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Now welcome to Podcast
Insider. I'm Mike Dell.
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I have a special co-host this week,
Kate from our Blueberry Pro team.
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Actually, you, you run that over there,
don't you? Among other things. I.
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Do. I do. It's good to
be here. How are you?
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Good. Good. As we prepare for what
they call Snowmageddon, but you know,
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00:00:30,790 --> 00:00:34,390
whatever always happens is they hype it
this much and then it turns out to be a
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big nothing.
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I think they have a
surplus of milk,
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and so they need everybody to go buy milk.
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Yeah. My my old joke was, uh,
everybody during, you know,
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when they're preparing for a blizzard
wants to make french toast.
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Cause Cause they go get
eggs, milk, and, and.
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Bread. That's a really
good one. I'm gonna remember that.
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We have some news. We
have a best practice.
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We have our normal blueberry news,
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although everything's a
little bit thin this week.
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Ittis the season.
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Yeah.
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Uh, in the news, Spotify
may rebrand anchor.
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I'm surprised this took this long,
but, uh, they're gonna combine their,
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uh, Spotify for podcasters
program and anchor
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into Spotify Creator Studio. There we go.
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I got it out in one.
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In one.
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Take there. So well.
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Done.
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But, uh, yeah, we'll see. It surprises
me it took this long though, because,
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you know, they've had anchor for, you
know, since 2019 and they're, you know,
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doing all these in-house
shows and all that.
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We don't care that much what goes on
over there. But it's interesting news,
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you know, anchor, how many shows
do they have now? I don't know.
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They say it was.
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Well, they, they've brought in a
library of about 4 million shows.
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Yeah. Through the anchor
platform. But it's starting,
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they're saying here that the market
for that is starting to slip.
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Yeah.
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And Spotify is lost a bit,
but it says in November,
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21.6% of all podcasts
were created on Anchor.
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Yeah. And most of those are
one show and Tap, tap taps,
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this thing work. Hello, hello.
You know, that kinda thing.
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So how many real shows are
over there? I don't know.
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There's some good ones over
there. And, and of course,
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Spotify picks those good ones
out and it promotes them to, uh,
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to something else. And, you know, but I,
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I listen to a couple shows that
are done on Anchor and, you know,
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other than the fact they're on Anchor,
they're pretty good shows. So yeah,
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why not?
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Yeah,
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I would be interested in knowing the
statistic of successful podcasts that have
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been picked up by Spotify that
came through Anchor. Yeah.
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That would be an
interesting number to know.
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That would be. So, all right,
next on the list. Yeah,
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Marco Overcast, he's the guy that
runs it. He's a one man shop.
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It's my favorite podcast app so far.
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Although there's some other new
ones coming up that I like. But, uh,
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he was planning on killing the web
player version. Uh, if you're, you know,
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if you're a member of Overcast,
so you, you, you know,
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pay the little bit a year to to use it.
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You get a webpage that has
all your podcasts on it and
you can play it right on
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your computer.
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And he was gonna get rid of it
because he didn't have time to make it
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really nice. Apparently a
lot of people do use it,
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so they're going to, uh, just keep,
he's gonna keep it there. And he says,
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uh, website player will continue
to exist. And mediocrity.
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, ge Marco.
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Marco is just wonderful at
just saying how things are.
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He doesn't sugarcoat much at all.
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For sure. And, uh, you know, like I said,
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the nice thing about Marco too
is he's approachable. I mean, he,
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he may not agree with you,
but he will talk to you.
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. Right. And isn't, and isn't
that the way it should be? And I,
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I love his, his main page, just like,
hi, I'm Marco. It's just me here.
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No big company or investors.
Yeah, it's just me.
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And, uh, he does all right
with it. It's, uh, you know,
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it's high on our list of, of apps that
are, you know, the independent apps.
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You know, when you look at, uh,
podcast consumption, he's, you know,
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usually over 1%, which is
pretty good for an indie app.
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That's a really good market
share for an indie app. So I'm,
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I'm pleased to hear that he's keeping
the, the web, the embedable web player.
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I'm a big fan of those and getting
people to listen to content on your
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website.
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Yep. Yeah, that's, uh, you know, a lot
of people do that. You look at our stats,
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uh, on different shows
that use Power Press,
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and they're, you know,
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probably 25% anyway is
web on most shows, uh,
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that promote their website.
Some shows don't even,
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you wouldn't even know they had a website
if you listen to the show. But, uh,
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you know, our goal is always get you back
to the website and our, in this case,
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podcast insider.com.
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Podcast centered all
roads lead back to you.
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Yes. And, uh, and try to own
that spot too. That's, of course,
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we always say that. So it's kind of
beating a dead horse on this show.
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You might have a new listener
that doesn't know it.
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So there's, uh, an article here from, uh,
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podcast News Daily that, uh,
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says that, uh,
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Rogan may or may not decide
to stay with his contract at
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Spotify, which is up in, uh, 2023.
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Be interesting to see if he goes
back to, uh, just doing a, you know,
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indie podcast rather
than a show on Spotify.
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Has Spotify offered him a new contract?
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I don't know.
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Uh, I haven't heard anything about
that, so I'm not sure. But it,
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it will be interesting
to see if they do a,
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if they do offer him one and have not yet.
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Mm-hmm.
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B what's that
dollar amount gonna be? Right.
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Everyone has their price.
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Yeah. Well, he got 200 million
to sign the first contract.
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And you know, of course, Spotify at
that point was spending, you know,
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I don't know. They spent over a billion
dollars on podcast acquisitions. Yeah.
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They did. It was an impressive year.
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And I don't know whether they're
getting their money back out of that.
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I hope so. I guess I'd hate to see
anybody, uh, lose out, but, uh,
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yeah, I don't believe
that's gonna, you know,
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that the money's gonna keep
coming like that. That's, yeah.
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It's just too much and
too often. And.
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It's a lot of output. It's,
it's an interesting way
that they phrase it though.
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They say there's Joe Rogan and
then there's a really big cliff,
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and then there's everyone else. Yeah.
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You know, for a while there,
Joe wasn't on the top of the,
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the Spotify list there, you know, for,
you know, uh, on the weeklys, you know,
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where they, with the ranking. And what
would happen is they'd launch a new show,
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and the new show would be top of the
ranking for a little while, and then it,
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then it drops off, and then Rogan's back
up there, and then, you know, just, I,
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it's fun to watch. I, I
watch Pod News or, you know,
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see the new in the newsletter there,
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and he always lists the top podcasts
on Apple and the top ones on Spotify.
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And it's really funny to watch
Rogan BA in and out of the.
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Backing out. Yeah.
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. So good stuff. Uh,
yeah. Hey, more power to him.
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If someone wrote me that big a
check, I'd go to Spotify too.
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Yeah. That'd be hard to walk away from.
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Yeah. I kind of doubt that, uh, they're
going to give him as much as they did,
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or maybe they really want to keep
him and they'll give him more.
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I would be surprised if it's more,
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I wouldn't be surprised
if it were comparable,
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but I would be surprised if it's more.
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Reports were that he was making
about 30 million a year on his own
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before he was.
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Spot. That's, that's enough.
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So, yeah, I could, I could
live on that. I think.
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I think I, I could, I
could squeak by.
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Anyway. All right. Uh,
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apple put out their yearly schedule
of what they're doing on the holidays,
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so starting tomorrow until January 2nd,
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everything might be a little slow as
far as adding new podcasts to Apple
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and channels or subscription
shows or whatever.
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So just be a, be mindful of that this
time of year. Everybody's a little, uh,
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little slower than normal. This.
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Year seems to be slower than
every other year, but this is,
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this is pretty consistent with what
Apple's been doing for the last three or
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four years with submissions
to the platform. Yep.
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Yeah. And, you know, similarly,
we, we take time off as well,
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so the best practice is up next.
This one, uh, McKenzie put in here,
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but I agree wholeheartedly.
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Yeah.
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Just be very wary of so-called
podcast mastermind groups.
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And I, I had a little
experience with this,
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and especially the ones that charge a
lot of money, you know, it's just, they,
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it seems so cheesy. It just
seems like, Hey, I'm Mr.
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Podcaster and you should listen to
me and you should join the group,
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and we'll get only top notch podcasters,
and you could talk to 'em every week.
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And like, what, you know, why would
I pay for that? You know, I have,
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I have top podcasting friends,.
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Just, right. And, and, and for the
people who are in the industry,
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this seems like just a
no-brainer of a hard stop.
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I'm not doing that. No. But for
people who are brand new into it,
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or for businesses who are thinking,
oh, maybe it would help. These,
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these sort of groups are really attractive
because they have a knowledge gap and
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these groups claim to be able to fill.
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It. Yeah. And sometimes you may find
a good one, but be real careful about.
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That. Really careful.
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Because, you know, you get,
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you could get sucked into spending a
lot of money for basically a Zoom call
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once a week.
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Right. And Right. Where they reveal
the next big money making thing.
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Yeah. Which will also cost you more money.
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Right. Or could to get the how to Yeah.
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. But, uh, you know, there's,
there's people out there that, that, uh,
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will get you going. Uh, you
know, we've got our, uh,
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hot Rocket Academy plus, uh, you know,
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I think you and Todd are gonna be
doing something here soon, and.
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Yep. We have February 8th,
but that's for agencies.
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Yeah. Yeah. That's a,
that's a little different,
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different demographic than he
listens to this show generally. Yeah.
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But Toby has his narrow
podcasting mm-hmm.,
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which is a really good primer for how
to do a podcast well and correctly,
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and the best way to get good
results. That's for everyone.
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Yeah. And we have our YouTube
channel here for any of.
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The, oh, your YouTube channel is amazing.
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All the technical stuff anyway,
or mostly, uh, and then,
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uh, you know, Dave Jackson from School
of Podcasting, that's a pretty decent,
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uh, thing there, you know, he
does, he's been doing it forever.
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He.
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Has, you know, he, he knows all the
ins and outs of, uh, of, you know,
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some of the really deep dives. But,
you know, again, you'd, you know,
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00:11:10,370 --> 00:11:12,740
really all you needs
a microphone and idea.
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And a goal.
200
00:11:14,300 --> 00:11:17,230
Yeah. Oh, certainly. You
gotta have a goal. You know,
201
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sometimes my goal is just to turn
on the mic and, and complain, but.
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.
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But, you know, hey, it is a goal.
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It is a goal.
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That is a goal. Yeah. Definitely. Do
your research and, you know, don't, uh,
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don't overspend on something that
may or may not, uh, be worth it.
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Can I tag something onto
the end of that? Sure.
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Being invited to join a podcast network.
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00:11:41,700 --> 00:11:44,840
Yes. That is also something
you need to be wary of.
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Right.
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00:11:45,890 --> 00:11:50,680
Because you may not be value
aligned with that network.
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They will make money off of your show
and leverage your audience for ads that
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may or may not conflict with your message.
214
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And as Groucho Marx famously said,
215
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I don't wanna belong to any club that
would have me as a member.
216
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So make sure it's a stage
that you wanna be seen on.
217
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Yeah. And be careful about signing over
the rights to your show. Uh, right.
218
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A lot of, lot of times we
get that where, you know,
219
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when somebody joins the
network and then, you know,
220
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a couple months later
they call up and say, Hey,
221
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they want me to move to X
platform because of whatever,
222
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and, you know, then I obviously try
to talk them out of it, but.
223
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Right. But if they're not
the owner of the show.
224
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Yeah, exactly. We had one, uh, one
guy that's a very successful podcast,
225
00:12:39,980 --> 00:12:43,080
and I told him, I said,
if you're gonna do this,
226
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make sure that you can
take it back and all this.
227
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And he left Blueberry to go to I,
228
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I won't say which one.
229
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Another, another.
230
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Platform. Another platform. And I told
him, when you come back, we'll be here.
231
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And, uh,
232
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he kept his website going and he double
post on his website so that he had
233
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his feed right there ready to go when he
wanted to pull the trigger. And he did,
234
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he moved back. And, and it
was seamless because we,
235
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you know, we made them
take a feed that he owned
236
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instead of, even though he was
hosting on another platform.
237
00:13:22,480 --> 00:13:23,830
Ah, brilliant.
238
00:13:23,980 --> 00:13:26,350
Yeah, that was through our
podcast Mirror Service.
239
00:13:26,520 --> 00:13:28,910
So, yep. That's, that's
an excellent service.
240
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That's something that doesn't
get nearly enough attention.
241
00:13:31,150 --> 00:13:34,270
Right. And, and we're actually
working on that for next year.
242
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We're gonna be adding some
features and, and, uh,
243
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redesign too. It, uh,
really looks nice. Nice.
244
00:13:41,470 --> 00:13:44,070
I don't think I've showed
you the, the mockups, but.
245
00:13:44,070 --> 00:13:47,510
Really looks You haven't, you haven't
yet. I'm interested in seeing those.
246
00:13:47,740 --> 00:13:52,470
Yeah. So, uh, anyway, so, uh,
just be careful with networks too.
247
00:13:52,600 --> 00:13:57,270
Uh, definitely. Uh, you know, we,
we have a, a network that, uh,
248
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this show is actually on called
the, the, uh, tech Podcast Network,
249
00:14:02,030 --> 00:14:05,790
which we don't talk about
very much either. Uh,
250
00:14:05,850 --> 00:14:09,030
but it's a very loosely formed, uh,
251
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bunch of tech related podcasts that
are family safe for the most part.
252
00:14:14,340 --> 00:14:18,840
And, you know, it's been
going on since, I dunno,
253
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2005, I think.
254
00:14:20,730 --> 00:14:22,760
Oh, since the birth of podcasting.
255
00:14:22,760 --> 00:14:26,120
Yeah. So it was right there
at the beginning. And, and,
256
00:14:26,120 --> 00:14:31,000
but we don't have any onerous
requirements. It's basically, you know,
257
00:14:31,000 --> 00:14:35,600
we've got a landing page for you that,
uh, you know, we can cross promote. And,
258
00:14:35,600 --> 00:14:38,800
you know, we're supposed to say, this
is part of the tech podcast network.
259
00:14:39,160 --> 00:14:41,920
We're at tech podcast.com, but, you know,
260
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it's kind of gone.
261
00:14:44,280 --> 00:14:45,210
You've just said.
262
00:14:45,210 --> 00:14:48,570
It. I did now, but
, but Tech podcast,
263
00:14:48,570 --> 00:14:50,730
there's a lot of good shows
over there. We keep, you know,
264
00:14:50,730 --> 00:14:54,760
it's somewhere around a hundred, but
we always keep just active shows.
265
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They have to actively produce,
they have to be family safe,
266
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or at least work safe and be in
267
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the tech world. And, uh, and it,
268
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it's a neat little loosely
formed association.
269
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And then every year they go to
the consumer electronic show.
270
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They have a live show all week from
the floor. And, you know, that's,
271
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that's the main event for it.
272
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Some blueberry stuff. And this first, um,
273
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Mackenzie and, uh, Cassie,
our social media team,
274
00:15:33,380 --> 00:15:38,040
put together this infographic of
all the stuff that we did
275
00:15:38,230 --> 00:15:42,520
here at Blueberry over the last
year, and seeing it all in one list.
276
00:15:42,570 --> 00:15:46,880
It amazes me that we, we
got all this done, but, uh,
277
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first on the list was programmatic
advertising. So, you know,
278
00:15:50,320 --> 00:15:55,040
now you're able to monetize right away.
It's, you're not gonna get rich at it,
279
00:15:55,040 --> 00:15:58,080
but, uh, you know, it's
something, you know,
280
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maybe pay the hosting bill mm-hmm.
. And, uh, so that's, uh,
281
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you know, that was through Sound
Stack and partnership with them,
282
00:16:05,700 --> 00:16:08,400
and that worked really good. We, uh,
283
00:16:09,380 --> 00:16:13,910
revamped our audience survey
and added a media kit to our
284
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statistics system. And that's nice.
That's kind of cool. Cause you know,
285
00:16:18,510 --> 00:16:22,390
you take the survey or you get your
people to take the survey, your, your, uh,
286
00:16:22,630 --> 00:16:26,390
listeners, and that gives you a little
bit of demographic information Right.
287
00:16:26,390 --> 00:16:30,630
In your statistics. And then you can
also share that out with the media kit.
288
00:16:30,680 --> 00:16:32,150
So if you're, you know,
289
00:16:32,150 --> 00:16:36,590
going for advertising or you're trying
to talk somebody into being a guest on
290
00:16:36,590 --> 00:16:41,110
your show or whatever, you can send 'em
this discreet link that gives, you know,
291
00:16:41,110 --> 00:16:44,510
basic stats and basic demographics. It's,
292
00:16:44,510 --> 00:16:47,790
it's really cool and it's
been well received by people.
293
00:16:48,620 --> 00:16:52,070
It's a really good way to
just add the credibility. If,
294
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especially if you're seeking sponsorship,
add credibility to your show,
295
00:16:55,430 --> 00:16:59,230
then I don't know of any other
podcast platform that has this.
296
00:16:59,300 --> 00:17:03,950
Yeah. And the nice thing about it's,
it's updated every day. Nice. So,
297
00:17:04,170 --> 00:17:04,670
you know,
298
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if you get a big burst in listeners and
you have that selected as one of the
299
00:17:08,590 --> 00:17:13,110
things you wanna show, it'll show
that right there the next day. Say.
300
00:17:13,110 --> 00:17:16,510
Look, that's really good. Yes. I didn't,
I wasn't aware of that. It was a daily,
301
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a daily update.
302
00:17:17,670 --> 00:17:20,150
Yeah. So if you make a static media kit,
303
00:17:20,150 --> 00:17:23,150
you've gotta update that manually every
time. Mm-hmm., you know,
304
00:17:23,150 --> 00:17:27,030
and with this one, it just updates and
that's brilliant. It's pretty slick.
305
00:17:27,840 --> 00:17:31,590
Of course, we had our long overdue
team meeting in Columbus, Ohio,
306
00:17:31,990 --> 00:17:34,910
probably the last one in Columbus. Uh,
307
00:17:35,110 --> 00:17:38,110
we're going go someplace
cool next time. Uh,
308
00:17:38,310 --> 00:17:41,750
not that Columbus
isn't cool. Well, you know.
309
00:17:42,180 --> 00:17:42,670
Yeah.
310
00:17:42,670 --> 00:17:43,670
Yeah, it is. Could.
311
00:17:43,670 --> 00:17:44,750
Be Tahiti, it.
312
00:17:44,750 --> 00:17:48,910
Could be know, it could be. But, uh,
anyway, so we had a nice meeting there,
313
00:17:49,040 --> 00:17:50,160
and that's what, you know,
314
00:17:50,880 --> 00:17:54,400
precipitated a lot of the stuff
that we're doing and have done.
315
00:17:55,130 --> 00:17:59,600
We also partnered with Pod Rocket
Academy. Um, they're outta Canada,
316
00:17:59,660 --> 00:18:02,800
and they have put together
some training courses. Uh,
317
00:18:03,180 --> 00:18:05,920
you have some free ones
that are blueberry specific,
318
00:18:06,260 --> 00:18:11,100
and then for fairly,
fairly cheap, you can, uh,
319
00:18:11,100 --> 00:18:13,540
take some of their other
courses over there. Uh,
320
00:18:13,540 --> 00:18:16,420
we've looked through a lot of 'em
and, uh, they're quite good. Uh,
321
00:18:16,420 --> 00:18:21,260
the blueberry specific ones, we, uh, are
continually updating those with them.
322
00:18:21,450 --> 00:18:23,260
Always good to have as you,
323
00:18:23,260 --> 00:18:26,180
because you roll things out
so quickly and so efficiently,
324
00:18:26,210 --> 00:18:29,540
it's really good that you update these
for people who are coming into the
325
00:18:29,540 --> 00:18:30,180
ecosystem.
326
00:18:30,180 --> 00:18:35,060
Hopefully we don't do
too many jarring changes.
327
00:18:35,190 --> 00:18:36,940
No, I don't find them jarring. Yeah.
328
00:18:36,940 --> 00:18:40,460
None of the clients that I work with
find them jarring. They're just, they're,
329
00:18:40,460 --> 00:18:44,820
they're integrated very well. But for
the new person coming into, for example,
330
00:18:44,820 --> 00:18:48,980
just migrating a new show from
an existing platform elsewhere
331
00:18:49,800 --> 00:18:51,950
to blueberry, if there
is a learning curve,
332
00:18:51,950 --> 00:18:55,720
and that you have this
blueberry specific course
333
00:18:56,620 --> 00:18:59,760
for the new people coming into
blueberry, that's, it's terrific.
334
00:18:59,760 --> 00:19:02,480
And that you keep it updated so that they,
335
00:19:02,480 --> 00:19:07,010
they don't run across a problem
that isn't covered in the course.
336
00:19:07,600 --> 00:19:08,400
Very good.
337
00:19:08,400 --> 00:19:11,450
Yeah. And then, uh, let's
see, podcast statistics,
338
00:19:11,700 --> 00:19:16,610
we revamped that whole dashboard
and added some new stuff like
339
00:19:16,610 --> 00:19:19,530
retention graph and impactful plays.
340
00:19:19,960 --> 00:19:21,450
Love the impactful plays.
341
00:19:21,560 --> 00:19:24,130
Yeah. And, uh, yeah, that
just tells you, you know,
342
00:19:24,130 --> 00:19:28,170
people that are watching or listening
on the, on the web tells, you know,
343
00:19:28,170 --> 00:19:33,010
tells you where they drop off. And
that's, you know, something that,
344
00:19:33,010 --> 00:19:35,370
uh, as far as I know,
nobody else is doing it.
345
00:19:35,680 --> 00:19:38,690
Nobody else is doing that.
Again, blueberries ahead of the.
346
00:19:38,690 --> 00:19:42,650
Curve. And then this one
was a huge hu huge one, uh,
347
00:19:42,650 --> 00:19:47,450
is we now have a closed
captioning web player for
348
00:19:47,450 --> 00:19:50,850
audio. Nobody else does
that now, you know,
349
00:19:50,920 --> 00:19:52,970
Chrome browser will do it through Google,
350
00:19:53,430 --> 00:19:57,130
but it's not universal and
it's not quite as good.
351
00:19:57,300 --> 00:20:01,730
So we have a transgress transcription
service that you can sign up for,
352
00:20:02,470 --> 00:20:05,730
and those transcripts are
automatically put into your feed.
353
00:20:05,730 --> 00:20:09,330
And if you use our fancy
new player, it'll, uh,
354
00:20:09,330 --> 00:20:13,610
be like closed captioning under the
player in a little drawer. And, uh,
355
00:20:13,610 --> 00:20:17,170
the transcripts are pretty
darn good. They're not perfect,
356
00:20:17,170 --> 00:20:18,490
but none of them are perfect.
357
00:20:18,800 --> 00:20:22,490
None of them are perfect machine. Can
you? Yeah. It's, it's, it's when you,
358
00:20:22,490 --> 00:20:24,730
and especially if you
throw in accents Yeah.
359
00:20:25,380 --> 00:20:28,210
Or different dialects or slang. Mm-hmm.
360
00:20:28,250 --> 00:20:29,083
.
361
00:20:29,140 --> 00:20:32,610
No, AI is perfect, but
yours is above average,
362
00:20:33,280 --> 00:20:35,330
well above average. And it's, it's a,
363
00:20:35,330 --> 00:20:39,290
it's a nice clean looking
player. It's just,
364
00:20:39,290 --> 00:20:41,970
it doesn't distract you to,
365
00:20:42,380 --> 00:20:44,970
to read the closed captions
while it's playing. For example,
366
00:20:44,970 --> 00:20:48,970
if my daughter who runs our traffic
department is hearing impaired
367
00:20:49,720 --> 00:20:54,540
and she loves your blueberry
player, that's how she
consumes podcasts now. Nice.
368
00:20:54,540 --> 00:20:58,940
Before she wasn't listening to podcasts,
but now she can, she can, you know,
369
00:20:58,940 --> 00:21:00,780
when the, when the babies are napping,
370
00:21:00,780 --> 00:21:04,140
she picks the shows that she likes and
she can read the captions, and it's,
371
00:21:04,140 --> 00:21:04,660
she loves it.
372
00:21:04,660 --> 00:21:07,300
Good deal. And, uh, but that, you know,
373
00:21:07,300 --> 00:21:09,940
that what was funny is the
week we announced that,
374
00:21:09,940 --> 00:21:12,980
the week before we announced that, uh, I,
375
00:21:13,080 --> 00:21:16,220
I'm not sure if it was
SiriusXM, I think it's one,
376
00:21:16,220 --> 00:21:21,020
one of the big podcasts related
companies was getting sued
377
00:21:21,280 --> 00:21:23,060
for not having captioning.
378
00:21:23,470 --> 00:21:26,420
Oh, I heard about that. I don't
remember what company that was.
379
00:21:27,460 --> 00:21:32,160
I think it was Sirius xm,
but I'm not sure. But, uh,
380
00:21:32,160 --> 00:21:35,760
it was kind of ironic that our press
release went out like the day after their
381
00:21:35,760 --> 00:21:37,840
press release went out on the lawsuit.
382
00:21:38,850 --> 00:21:43,680
So right before podcast movement.
So that was fun. All right.
383
00:21:43,680 --> 00:21:48,000
Descript, we did a, uh,
integration with the script,
384
00:21:48,000 --> 00:21:51,120
which is an online audio editing platform,
385
00:21:51,340 --> 00:21:56,080
and also another way to get a
transcript to power your, uh, your,
386
00:21:56,090 --> 00:22:00,040
uh, player at Blueberry.
So you use the script,
387
00:22:00,040 --> 00:22:04,120
you can download the s r t file, and
we have a place to upload that right.
388
00:22:04,120 --> 00:22:07,200
In our system for either
Power Press or the, uh,
389
00:22:07,200 --> 00:22:09,440
podcast publisher at Blueberry.
390
00:22:10,030 --> 00:22:10,660
Nice.
391
00:22:10,660 --> 00:22:14,280
The terrific way to correct any AI
mistakes that happen in your transcript.
392
00:22:14,620 --> 00:22:19,400
Yes, yes. Very. And, and, you know, and
that's, it's, that's really good. I,
393
00:22:19,400 --> 00:22:22,560
you know, I've been playing with
the script. I, you know, I'm,
394
00:22:22,560 --> 00:22:24,960
I'm a diehard Adobe guy, so, you know,
395
00:22:24,960 --> 00:22:28,320
it's a little hard for me to
change like that. But, uh,
396
00:22:28,320 --> 00:22:30,200
it is interesting with the script,
397
00:22:30,200 --> 00:22:35,040
you can actually edit by using
the audio or using the, the, uh,
398
00:22:35,150 --> 00:22:35,983
text.
399
00:22:36,390 --> 00:22:41,160
Yeah. And that's, that's a, that's a
nifty feature, but if you use that,
400
00:22:41,430 --> 00:22:45,200
you're, you're running the serious risk.
And I, I've said this a million times,
401
00:22:45,200 --> 00:22:49,940
you cannot replace a human editor
with a platform. Oh, of course.
402
00:22:49,940 --> 00:22:50,780
Editor like that.
403
00:22:50,910 --> 00:22:53,820
Uh, it at least tells you where
in the file to find something,
404
00:22:53,820 --> 00:22:57,300
and it could take on a big chunk of
something and then go back and, you know,
405
00:22:57,300 --> 00:23:00,060
use a real edit ear and edit.
406
00:23:00,650 --> 00:23:04,740
Agreed, agreed. It does have its uses.
Yeah. Descript is a very cool platform,
407
00:23:04,740 --> 00:23:06,860
and they've, they've made a
lot of interesting progress.
408
00:23:07,530 --> 00:23:11,780
Yeah. And then the article here,
there's a whole bunch about Podcast 2.0,
409
00:23:12,120 --> 00:23:14,060
the podcast 2.0 initiative,
410
00:23:14,060 --> 00:23:18,940
which we are taking
seriously and adding more and
411
00:23:18,940 --> 00:23:23,820
more as we, uh, go along here. So
watch for announcements about that.
412
00:23:24,000 --> 00:23:28,540
But, uh, we've already, uh, added, uh,
413
00:23:28,890 --> 00:23:33,060
a lot of the tags, the transcript
tag, that's what powers our, uh,
414
00:23:33,120 --> 00:23:35,100
transcriptions and,
415
00:23:35,100 --> 00:23:39,340
and close captioning is the
podcast 2.0 transcript tag,
416
00:23:39,660 --> 00:23:42,580
which didn't exist before. So, uh,
417
00:23:42,650 --> 00:23:46,560
that's one of the fruits
of that, that initiative.
418
00:23:46,660 --> 00:23:50,680
But we went through a lot of stuff this
year, and we're still, we've got a,
419
00:23:50,680 --> 00:23:50,960
you know,
420
00:23:50,960 --> 00:23:55,560
pretty good list of stuff that's coming
first quarter of this coming year.
421
00:23:55,660 --> 00:23:58,400
One of the things you were
talking about, uh, you know, the,
422
00:23:58,400 --> 00:24:02,280
the courses being updated, we're
updating our documentation.
423
00:24:02,280 --> 00:24:04,520
We have a giant where, you know,
424
00:24:04,520 --> 00:24:09,240
and we have this giant library of stuff
and stuff gets out of date and all that.
425
00:24:09,410 --> 00:24:12,120
So, uh, my colleague Dave, uh,
426
00:24:12,640 --> 00:24:14,560
who's also a support tech,
427
00:24:14,560 --> 00:24:19,200
he's taken on organizing
that in a decent way on the
428
00:24:19,200 --> 00:24:23,680
website and slowly going through
and we're all pitching in and
429
00:24:24,230 --> 00:24:28,400
updating everything. We're gonna try to
make videos for just about everything.
430
00:24:29,130 --> 00:24:32,440
Uh, cuz some people learn by
reading, some people learn by doing,
431
00:24:32,440 --> 00:24:35,560
and some people learn by,
you know, watching it.
432
00:24:36,180 --> 00:24:37,540
We're gonna do all three.
433
00:24:37,640 --> 00:24:42,540
And so watch for big improvements
on the supportPage@blueberry.com.
434
00:24:43,150 --> 00:24:45,860
Oh, congratulations.
That's a massive endeavor.
435
00:24:46,190 --> 00:24:50,580
Oh, it is. There's so much
stuff on there, but, uh.
436
00:24:50,580 --> 00:24:52,140
Anyway, it's like packing your house.
437
00:24:52,140 --> 00:24:54,180
You don't realize how
much information you have.
438
00:24:54,780 --> 00:24:54,860
.
439
00:24:54,860 --> 00:24:56,580
Yeah. Until you have to go through it.
440
00:24:56,890 --> 00:25:00,900
Yeah. I, I dread to move. I'm not moving.
441
00:25:01,840 --> 00:25:05,100
I'm never moving again. Yeah.
But that's an aside,.
442
00:25:06,320 --> 00:25:09,100
All right. So, uh, next week's show. Uh,
443
00:25:09,100 --> 00:25:13,220
Todd and I are gonna go through what
we predicted in 2022 and what you guys
444
00:25:13,220 --> 00:25:18,060
predicted that we, uh, shared
on that show last year. So,
445
00:25:18,060 --> 00:25:21,580
uh, it'll be a completely different
format next week included,
446
00:25:21,620 --> 00:25:26,180
including some really fun
stuff. And Todds me a dollar.
447
00:25:27,340 --> 00:25:28,180
. Oh, nice.
448
00:25:28,510 --> 00:25:32,500
We, we made, it won the last
year, so I won the Be ah, welcome.
449
00:25:33,200 --> 00:25:33,900
And of course,
450
00:25:33,900 --> 00:25:37,980
we have a lot of team members out enjoying
the holiday season away from work.
451
00:25:38,200 --> 00:25:42,540
Our response times and sales and support
may be a little slower than usual this
452
00:25:42,540 --> 00:25:46,980
week and next, but we should
be back at full strength, uh,
453
00:25:47,350 --> 00:25:52,220
on January 3rd is probably
when I would expect we would,
454
00:25:52,220 --> 00:25:54,660
uh, be back to full strength. But.
455
00:25:54,660 --> 00:25:55,940
Uh, yeah, that's when we're back.
456
00:25:55,940 --> 00:25:58,220
Of course, our holiday
hours this year, uh,
457
00:25:58,420 --> 00:25:59,860
tomorrow we're gonna be off half a day,
458
00:25:59,870 --> 00:26:03,860
so afternoon Eastern and all day Monday
459
00:26:04,600 --> 00:26:05,740
and Boxing Day.
460
00:26:05,970 --> 00:26:09,820
I don't have any servants to give
presents to, so I don't do boxing today.
461
00:26:10,110 --> 00:26:14,260
Me either. So, uh, and then, you know, uh,
462
00:26:14,580 --> 00:26:18,500
December 30th, we're taking a half
day off. It's not New Year's Eve,
463
00:26:18,560 --> 00:26:22,820
and then we're taking January
2nd completely off. So Perfect.
464
00:26:23,370 --> 00:26:26,660
That's the story here. And hey,
465
00:26:26,660 --> 00:26:31,100
we got a special deal this time.
Instead of Toby doing a pro tip,
466
00:26:31,100 --> 00:26:34,220
we actually have a live
pro tip from Kate here.
467
00:26:34,290 --> 00:26:38,420
This is actually as a result
of Todd's interview with Toby
468
00:26:38,950 --> 00:26:42,940
on his podcast called Moving
Conversations. And they,
469
00:26:43,040 --> 00:26:47,000
they talked about dynamic ad
insertion and programmatic ads.
470
00:26:47,500 --> 00:26:51,840
And so that is what prompted
this particular pro tip.
471
00:26:56,570 --> 00:26:58,240
Hi there, it's Toby Goodman here.
472
00:26:58,240 --> 00:27:02,680
Dynamic Ads enable you to keep
your archive episodes relevant,
473
00:27:03,410 --> 00:27:07,080
or in fact, any podcast
episode relevant. For example,
474
00:27:07,080 --> 00:27:08,480
before Dai,
475
00:27:08,650 --> 00:27:12,920
if you'd interviewed a big player in
your industry or you've created a podcast
476
00:27:12,960 --> 00:27:15,160
about the history of
an important building,
477
00:27:15,540 --> 00:27:20,400
you would hope and maybe even know
because of stats that these episodes were
478
00:27:20,400 --> 00:27:24,760
likely to get listened to months and
potentially years after you've published
479
00:27:24,760 --> 00:27:25,350
them.
480
00:27:25,350 --> 00:27:30,120
What Dynamic Ads enable you
to do is drop up to date ads
481
00:27:30,470 --> 00:27:34,360
into your podcast. Now,
broadly, you have two options.
482
00:27:34,900 --> 00:27:39,640
You might be able to sell and resell
ad space for a specific amount of time
483
00:27:40,010 --> 00:27:44,040
to someone who wants to sell to the
kind of people who are listening to your
484
00:27:44,040 --> 00:27:48,680
podcast. You don't have to go
to an automated marketplace.
485
00:27:48,700 --> 00:27:53,000
You can negotiate your own
fee with different sponsors.
486
00:27:53,700 --> 00:27:58,000
Now the other option is that you can
update your ad space with your own
487
00:27:58,000 --> 00:28:00,160
promotions. For example,
488
00:28:00,710 --> 00:28:05,320
a popular podcast episode
released in 2019 can have an ad
489
00:28:05,320 --> 00:28:09,040
dynamically inserted for an
event you are running next week.
490
00:28:10,190 --> 00:28:14,080
This is certainly more where I spend my
time working with business owners who
491
00:28:14,080 --> 00:28:18,720
want to scale using their podcasts
rather than creating a business or income
492
00:28:18,720 --> 00:28:23,120
stream from their own podcast. But
actually you can have a mix of both,
493
00:28:23,440 --> 00:28:27,480
which is amazing. Now, either
way, there's no arguing.
494
00:28:27,480 --> 00:28:31,040
Podcast is growing up and
becoming more powerful.
495
00:28:31,130 --> 00:28:35,960
So to get more context and hear a
discussion with Podcast Tech Pioneer and
496
00:28:35,990 --> 00:28:38,120
c e o of Blueberry, Todd Cochran,
497
00:28:38,120 --> 00:28:42,040
check out my interview on Moving
Conversations that can be found under the
498
00:28:42,040 --> 00:28:46,360
podcast's tab over@narrowpodcasting.com.
499
00:28:46,770 --> 00:28:49,760
So if you like the sound
of Dynamic Ads or d i,
500
00:28:49,760 --> 00:28:52,520
then Blueberry is all set
up with that functionality.
501
00:28:52,890 --> 00:28:55,120
If you need help with audio or scripting,
502
00:28:55,120 --> 00:28:58,760
come and say hi to our
team over@blueberrypro.com.
503
00:29:03,650 --> 00:29:06,960
Alright, well, very good. We, uh, yeah,
504
00:29:07,410 --> 00:29:11,120
digital ad insertion, we do that,
uh, here at Blueberry of course.
505
00:29:11,380 --> 00:29:16,200
And yeah, a lot of people are using
it to, uh, change up their intros too.
506
00:29:16,200 --> 00:29:20,280
I've, I've seen, you know, like for
pre-roll, what they'll do is they'll have,
507
00:29:20,370 --> 00:29:24,350
uh, an intro promoting the current show.
508
00:29:25,460 --> 00:29:28,720
You know, so the fir you know, like
say you publish an episode today,
509
00:29:28,720 --> 00:29:33,240
then they put the promo for that
episode in all the back episodes.
510
00:29:33,410 --> 00:29:37,560
So if someone comes in in the middle and
was listening to an old show, they can,
511
00:29:37,560 --> 00:29:42,240
they promo the fact that they've got
this topic on the new show, it's out now.
512
00:29:43,210 --> 00:29:46,680
So that's an excellent
application for Dai. I love.
513
00:29:46,680 --> 00:29:50,560
That. Yeah. So I thought that
was kinda, it was unique. Uh,
514
00:29:50,560 --> 00:29:53,240
when I heard somebody was
doing that, I'm like, oh, okay.
515
00:29:53,240 --> 00:29:54,320
I guess that makes sense.
516
00:29:54,640 --> 00:29:55,600
, it does make sense.
517
00:29:55,600 --> 00:29:57,280
And it's, you know, it's
good if, you know, even,
518
00:29:57,280 --> 00:29:59,120
even though you may or may
not wanna be the network,
519
00:29:59,120 --> 00:30:04,080
it's also a good way to cross-promote
shows on a network, you know, for,
520
00:30:04,080 --> 00:30:07,800
do a pre-roll or even a mid-roll.
If you don't have ad inventory,
521
00:30:08,110 --> 00:30:09,520
just throw in a spot.
522
00:30:09,520 --> 00:30:13,840
You could throw it a promo for another
show on the network. Wondery does that.
523
00:30:13,840 --> 00:30:15,360
A lot. Or the network itself.
524
00:30:15,360 --> 00:30:17,560
Yeah. Or the network itself. So, you know,
525
00:30:17,560 --> 00:30:20,240
we could have a pre-roll in this show, uh,
526
00:30:20,400 --> 00:30:24,560
saying that we're part of the tech
podcast network and, uh, but we don't.
527
00:30:24,560 --> 00:30:25,393
But we could.
528
00:30:25,840 --> 00:30:27,240
. But you could, but you could.
529
00:30:27,240 --> 00:30:31,640
It's also a terrific way to sell
advertising space in your show,
530
00:30:31,860 --> 00:30:36,200
non-competing advertising space in
your show for like quarters. Mm-hmm.
531
00:30:36,240 --> 00:30:38,960
, you pay X amount for
the first quarter, second quarter,
532
00:30:38,960 --> 00:30:39,440
third quarter,
533
00:30:39,440 --> 00:30:42,200
and then you can go back in and swap
all of those out throughout your catalog
534
00:30:43,380 --> 00:30:46,440
and keep consistently new
ads going on. And of course,
535
00:30:46,440 --> 00:30:50,280
the most valuable ad space you have for
your product and services is your own
536
00:30:50,280 --> 00:30:50,770
show.
537
00:30:50,770 --> 00:30:55,560
So as you have events and sales and
interesting things for your people,
538
00:30:55,560 --> 00:30:58,400
you can swap out those ads really easily.
539
00:30:58,830 --> 00:31:02,160
I was delighted by how
easy the process is.
540
00:31:02,610 --> 00:31:06,980
Yeah. We, uh, we're, we're, uh,
that's on our list of things.
541
00:31:06,980 --> 00:31:11,020
We are improving a lot,
probably in the first quarter.
542
00:31:11,490 --> 00:31:16,100
Next year is our ad
insertion system. We're, uh,
543
00:31:16,100 --> 00:31:19,780
gonna be making it less
clunky and easier to use. And,
544
00:31:20,400 --> 00:31:24,780
and between you, me and the fence post,
we're putting the, uh, we're we're,
545
00:31:24,780 --> 00:31:25,860
we're doing the, uh,
546
00:31:25,860 --> 00:31:30,380
insertion points in our interface
rather than you having to edit them in.
547
00:31:31,230 --> 00:31:32,180
Tagging the file.
548
00:31:32,410 --> 00:31:33,190
Yeah.
549
00:31:33,190 --> 00:31:36,780
So Nice. Oh, you just made my year, Mike.
550
00:31:36,990 --> 00:31:39,580
So we're gonna be auto
tagging or not auto tagging.
551
00:31:39,580 --> 00:31:41,780
You set the tag points mm-hmm.
552
00:31:41,820 --> 00:31:44,780
and you can go through
your back catalog and do that without
553
00:31:44,780 --> 00:31:46,140
re-uploading the whole thing.
554
00:31:46,630 --> 00:31:48,620
Oh, perfect. That's fantastic.
555
00:31:49,130 --> 00:31:51,500
That's gonna be the major
improvement. All right.
556
00:31:52,530 --> 00:31:56,620
I picked this question out specifically
cuz you are going to be here today.
557
00:31:56,870 --> 00:31:59,220
So, were you
surprised by my answer?
558
00:31:59,710 --> 00:32:00,620
No, not at.
559
00:32:00,620 --> 00:32:01,270
All. No.
560
00:32:01,270 --> 00:32:06,260
No. So question of the week.
Uh, our podcast uses a rigorous,
561
00:32:07,020 --> 00:32:09,220
rigorous format. I
wouldn't say that normally.
562
00:32:09,310 --> 00:32:10,860
It is a very structured format.
563
00:32:11,040 --> 00:32:11,470
Yes.
564
00:32:11,470 --> 00:32:15,740
We have a structured format on the
podcast and I think our listeners may get
565
00:32:15,740 --> 00:32:20,100
bored over time. What's a good
time to switch things up? Also,
566
00:32:20,100 --> 00:32:23,020
what is your advice on how
to make format changes?
567
00:32:23,200 --> 00:32:27,960
You just do it, you just change
it and then people are like,
568
00:32:27,960 --> 00:32:32,020
oh wow, this is, this is making
my ears happy. What happened here?
569
00:32:32,150 --> 00:32:36,960
Am I listening to the right show? It
sounds like Mike, but yeah, always,
570
00:32:36,960 --> 00:32:40,410
always a basic, a basic show
format is always good to have.
571
00:32:40,800 --> 00:32:45,470
Mixing up that format based on the core
content of your show is always a good
572
00:32:45,470 --> 00:32:48,870
idea. I mentioned one of the
blueberry customers, cancer covered,
573
00:32:49,500 --> 00:32:54,310
they do a really good job of mixing
up the way their show is built
574
00:32:54,550 --> 00:32:59,510
based on the topic at high at
hand or how they've introduced it.
575
00:32:59,810 --> 00:33:03,030
And each show is just a slightly
different from the one before.
576
00:33:03,040 --> 00:33:06,230
So nobody gets ear worn out,
nobody's ears get worn out.
577
00:33:06,370 --> 00:33:08,910
You didn't know this prior
to our talking today,
578
00:33:08,910 --> 00:33:11,550
but your show's getting a
revamp at the beginning of the.
579
00:33:11,550 --> 00:33:15,510
Year. Yes, I had, I had already thought
of that before before you told me that.
580
00:33:15,520 --> 00:33:16,353
So.
581
00:33:16,370 --> 00:33:19,710
See, it's just like minds, like minds.
582
00:33:19,880 --> 00:33:22,790
So, uh, yeah, look for some
changes around here too.
583
00:33:23,210 --> 00:33:24,010
Yep.
584
00:33:24,010 --> 00:33:25,030
But, uh, yeah,
585
00:33:25,030 --> 00:33:28,670
and of course we don't have to worry
about an ad-free episode cause uh,
586
00:33:28,670 --> 00:33:31,790
we don't do ads necessarily
other than for our own stuff.
587
00:33:32,320 --> 00:33:34,990
No, no. But for, for
those who do, you know,
588
00:33:34,990 --> 00:33:38,390
offering an ad-free episode for a week
or two to simply just give your listeners
589
00:33:38,590 --> 00:33:42,990
a great conversation without trying to
sell them something is always a nice,
590
00:33:43,140 --> 00:33:46,550
a nice gift to give and a nice
way to shake up your format.
591
00:33:47,170 --> 00:33:50,940
Yes. So, uh, very good. We, like I said,
592
00:33:50,940 --> 00:33:54,740
we'll be working on the format
of this one among other things.
593
00:33:54,950 --> 00:33:58,740
So that's good. If you got a question
you'd like us to answer on the show,
594
00:33:59,340 --> 00:34:03,860
dropping me an email, mike blueberry.com.
We can take audio, text, video,
595
00:34:04,310 --> 00:34:09,140
whoever, and we'll uh, try to
use it on the show or at least,
596
00:34:09,630 --> 00:34:13,300
uh, talk about it in some
form or another. And, uh,
597
00:34:13,350 --> 00:34:17,380
of course you can also drop something
in the Blueberry podcasting Facebook
598
00:34:17,380 --> 00:34:22,140
group. That's a pretty good resource
if you're into Facebook to, uh,
599
00:34:22,140 --> 00:34:24,220
find out what's going
on here at Blueberry.
600
00:34:25,670 --> 00:34:27,970
So Yeah.
601
00:34:28,030 --> 00:34:32,290
And the best place for support with any
blueberry product or service, of course,
602
00:34:32,290 --> 00:34:33,690
is our ticket system.
603
00:34:33,690 --> 00:34:37,410
Tickets give the whole team
access rather than direct emails.
604
00:34:37,410 --> 00:34:42,090
Nothing worse than coming back
from a vacation and having 47,000
605
00:34:42,090 --> 00:34:45,090
direct emails that you
can't keep track of.
606
00:34:45,980 --> 00:34:48,690
So if you put it in the ticket system, we.
607
00:34:48,690 --> 00:34:50,090
Can, everybody gets to see.
608
00:34:50,090 --> 00:34:54,890
It. Right, right, right. So of course
we're coming to you this week. Uh,
609
00:34:54,890 --> 00:34:56,370
Kate is in the, uh,
610
00:34:56,780 --> 00:35:00,730
in her studios at Blueberry
Pro Production Tosey, Michigan.
611
00:35:01,730 --> 00:35:04,910
I'm up here at Mike Dell's
world in Traverse City,
612
00:35:05,090 --> 00:35:08,990
and of course produced by the
Blueberry Pro production team,
613
00:35:09,270 --> 00:35:11,710
actually Kate this week.
So yeah. Thanks Kate.
614
00:35:12,150 --> 00:35:13,550
. You're welcome. My pleasure.
615
00:35:14,090 --> 00:35:16,630
And be sure to fill out
our listener survey at
616
00:35:16,630 --> 00:35:20,150
surveys.blueberry.com/podcast Insider.
617
00:35:20,250 --> 00:35:23,430
And if you want your own
survey beyond our stat system,
618
00:35:23,450 --> 00:35:28,430
and you too can have one and you
can schedule one-on-ones with Todd
619
00:35:28,440 --> 00:35:32,670
or myself, and that's our normal emails,
620
00:35:32,670 --> 00:35:36,870
todd@blueberry.com or mike@blueberry.com.
Uh, hosting customers only.
621
00:35:37,450 --> 00:35:37,800
Uh,
622
00:35:37,800 --> 00:35:41,760
we may talk to you anyway
if you're interested in
becoming a customer Of course.
623
00:35:41,940 --> 00:35:46,740
But, uh, you know how that goes.
Of course, if you want a, uh, uh,
624
00:35:47,030 --> 00:35:50,100
uh, I was gonna say a box
of crap, but, uh,.
625
00:35:50,500 --> 00:35:54,700
, if you want some of
our high quality junk Yes.
626
00:35:54,700 --> 00:35:57,180
Our, uh, our podcast, uh.
627
00:35:57,490 --> 00:35:58,323
Swag.
628
00:35:58,410 --> 00:36:01,180
Swag that we normally give
away at, uh, conferences.
629
00:36:01,180 --> 00:36:03,980
We've got big piles of it
that need to be shipped out.
630
00:36:04,030 --> 00:36:05,980
So if you'd like some of that, uh,
631
00:36:05,980 --> 00:36:10,140
get with Mackenzie and she will
ship you a care package..
632
00:36:11,430 --> 00:36:13,880
Please don't make us
move this. Yeah.
633
00:36:15,380 --> 00:36:18,680
All right. Well, uh, any,
anything, any parting shots?
634
00:36:19,670 --> 00:36:23,760
I have no parting shots beyond Happy
New Year and Merry, Merry Christmas.
635
00:36:24,060 --> 00:36:26,720
Yes, Merry Christmas.
Happy New Year. We'll, uh,
636
00:36:27,000 --> 00:36:30,920
we'll see you next week with a special
show that we probably will pre-record
637
00:36:31,140 --> 00:36:35,720
and, or maybe not, I don't know.
And, uh, we'll see you next year.
638
00:36:35,990 --> 00:36:36,680
Take.
639
00:36:36,680 --> 00:36:36,840
Care.
00:00:11,490 --> 00:00:14,550
Now welcome to Podcast
Insider. I'm Mike Dell.
2
00:00:14,740 --> 00:00:19,390
I have a special co-host this week,
Kate from our Blueberry Pro team.
3
00:00:19,710 --> 00:00:22,870
Actually, you, you run that over there,
don't you? Among other things. I.
4
00:00:22,870 --> 00:00:25,190
Do. I do. It's good to
be here. How are you?
5
00:00:25,820 --> 00:00:30,630
Good. Good. As we prepare for what
they call Snowmageddon, but you know,
6
00:00:30,790 --> 00:00:34,390
whatever always happens is they hype it
this much and then it turns out to be a
7
00:00:34,390 --> 00:00:35,020
big nothing.
8
00:00:35,020 --> 00:00:37,270
I think they have a
surplus of milk
9
00:00:37,730 --> 00:00:39,550
and so they need everybody to go buy milk.
10
00:00:39,550 --> 00:00:42,830
Yeah. My my old joke was, uh,
everybody during, you know,
11
00:00:42,830 --> 00:00:46,670
when they're preparing for a blizzard
wants to make french toast
12
00:00:46,670 --> 00:00:50,150
Cause Cause they go get
eggs, milk, and, and.
13
00:00:50,150 --> 00:00:54,550
Bread
good one. I'm gonna remember that.
14
00:00:54,880 --> 00:00:57,830
We have some news. We
have a best practice.
15
00:00:57,920 --> 00:01:00,070
We have our normal blueberry news,
16
00:01:00,790 --> 00:01:02,910
although everything's a
little bit thin this week.
17
00:01:02,950 --> 00:01:03,910
Ittis the season.
18
00:01:04,260 --> 00:01:05,093
Yeah.
19
00:01:09,600 --> 00:01:12,790
Uh, in the news, Spotify
may rebrand anchor.
20
00:01:12,810 --> 00:01:17,510
I'm surprised this took this long,
but, uh, they're gonna combine their,
21
00:01:17,600 --> 00:01:22,350
uh, Spotify for podcasters
program and anchor
22
00:01:22,620 --> 00:01:26,910
into Spotify Creator Studio. There we go.
23
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I got it out in one.
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In one.
25
00:01:28,950 --> 00:01:30,310
Take there. So well.
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00:01:30,310 --> 00:01:30,930
Done.
27
00:01:30,930 --> 00:01:34,870
But, uh, yeah, we'll see. It surprises
me it took this long though, because,
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you know, they've had anchor for, you
know, since 2019 and they're, you know,
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doing all these in-house
shows and all that.
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We don't care that much what goes on
over there. But it's interesting news,
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you know, anchor, how many shows
do they have now? I don't know.
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They say it was.
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Well, they, they've brought in a
library of about 4 million shows.
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Yeah. Through the anchor
platform. But it's starting,
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they're saying here that the market
for that is starting to slip.
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Yeah.
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00:02:04,070 --> 00:02:08,580
And Spotify is lost a bit,
but it says in November,
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21.6% of all podcasts
were created on Anchor.
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Yeah. And most of those are
one show and Tap, tap taps,
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this thing work. Hello, hello.
You know, that kinda thing.
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So how many real shows are
over there? I don't know.
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There's some good ones over
there. And, and of course,
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Spotify picks those good ones
out and it promotes them to, uh,
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to something else. And, you know, but I,
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I listen to a couple shows that
are done on Anchor and, you know,
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other than the fact they're on Anchor,
they're pretty good shows. So yeah,
47
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why not?
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Yeah,
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00:02:41,140 --> 00:02:45,100
I would be interested in knowing the
statistic of successful podcasts that have
50
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been picked up by Spotify that
came through Anchor. Yeah.
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That would be an
interesting number to know.
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That would be. So, all right,
next on the list. Yeah,
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00:02:53,940 --> 00:02:58,260
Marco Overcast, he's the guy that
runs it. He's a one man shop.
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00:02:58,960 --> 00:03:01,450
It's my favorite podcast app so far.
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Although there's some other new
ones coming up that I like. But, uh,
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he was planning on killing the web
player version. Uh, if you're, you know,
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if you're a member of Overcast,
so you, you, you know,
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pay the little bit a year to to use it.
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You get a webpage that has
all your podcasts on it and
you can play it right on
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your computer.
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And he was gonna get rid of it
because he didn't have time to make it
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really nice. Apparently a
lot of people do use it,
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so they're going to, uh, just keep,
he's gonna keep it there. And he says,
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uh, website player will continue
to exist. And mediocrity.
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Marco is just wonderful at
just saying how things are.
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He doesn't sugarcoat much at all.
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For sure. And, uh, you know, like I said,
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the nice thing about Marco too
is he's approachable. I mean, he,
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he may not agree with you,
but he will talk to you.
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that the way it should be? And I,
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I love his, his main page, just like,
hi, I'm Marco. It's just me here.
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No big company or investors.
Yeah, it's just me.
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And, uh, he does all right
with it. It's, uh, you know,
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it's high on our list of, of apps that
are, you know, the independent apps.
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You know, when you look at, uh,
podcast consumption, he's, you know,
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usually over 1%, which is
pretty good for an indie app.
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That's a really good market
share for an indie app. So I'm,
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I'm pleased to hear that he's keeping
the, the web, the embedable web player.
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I'm a big fan of those and getting
people to listen to content on your
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website.
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00:04:31,540 --> 00:04:35,200
Yep. Yeah, that's, uh, you know, a lot
of people do that. You look at our stats,
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uh, on different shows
that use Power Press,
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and they're, you know,
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probably 25% anyway is
web on most shows, uh,
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that promote their website.
Some shows don't even,
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you wouldn't even know they had a website
if you listen to the show. But, uh,
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you know, our goal is always get you back
to the website and our, in this case,
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podcast insider.com.
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Podcast centered all
roads lead back to you.
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00:05:05,050 --> 00:05:09,950
Yes. And, uh, and try to own
that spot too. That's, of course,
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we always say that. So it's kind of
beating a dead horse on this show.
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You might have a new listener
that doesn't know it.
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So there's, uh, an article here from, uh,
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podcast News Daily that, uh,
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says that, uh,
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Rogan may or may not decide
to stay with his contract at
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Spotify, which is up in, uh, 2023.
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00:05:36,240 --> 00:05:40,710
Be interesting to see if he goes
back to, uh, just doing a, you know,
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indie podcast rather
than a show on Spotify.
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Has Spotify offered him a new contract?
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00:05:47,940 --> 00:05:48,773
I don't know.
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Uh, I haven't heard anything about
that, so I'm not sure. But it,
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it will be interesting
to see if they do a,
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if they do offer him one and have not yet.
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Mm-hmm.
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dollar amount gonna be? Right.
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Everyone has their price.
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Yeah. Well, he got 200 million
to sign the first contract.
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And you know, of course, Spotify at
that point was spending, you know,
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I don't know. They spent over a billion
dollars on podcast acquisitions. Yeah.
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They did. It was an impressive year.
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And I don't know whether they're
getting their money back out of that.
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I hope so. I guess I'd hate to see
anybody, uh, lose out, but, uh,
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yeah, I don't believe
that's gonna, you know,
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that the money's gonna keep
coming like that. That's, yeah.
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It's just too much and
too often. And
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It's a lot of output. It's,
it's an interesting way
that they phrase it though.
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They say there's Joe Rogan and
then there's a really big cliff,
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00:06:43,980 --> 00:06:45,920
and then there's everyone else. Yeah.
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00:06:46,420 --> 00:06:49,400
You know, for a while there,
Joe wasn't on the top of the,
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the Spotify list there, you know, for,
you know, uh, on the weeklys, you know,
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where they, with the ranking. And what
would happen is they'd launch a new show,
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and the new show would be top of the
ranking for a little while, and then it,
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then it drops off, and then Rogan's back
up there, and then, you know, just, I,
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it's fun to watch. I, I
watch Pod News or, you know,
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see the new in the newsletter there,
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and he always lists the top podcasts
on Apple and the top ones on Spotify.
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And it's really funny to watch
Rogan BA in and out of the.
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00:07:19,920 --> 00:07:21,160
Backing out. Yeah.
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yeah. Hey, more power to him.
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If someone wrote me that big a
check, I'd go to Spotify too.
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Yeah. That'd be hard to walk away from.
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Yeah. I kind of doubt that, uh, they're
going to give him as much as they did,
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or maybe they really want to keep
him and they'll give him more.
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I would be surprised if it's more,
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I wouldn't be surprised
if it were comparable,
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00:07:43,330 --> 00:07:44,850
but I would be surprised if it's more.
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Reports were that he was making
about 30 million a year on his own
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before he was.
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00:07:51,340 --> 00:07:52,300
Spot. That's, that's enough.
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So, yeah, I could, I could
live on that. I think.
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I think I, I could, I
could squeak by
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Anyway. All right. Uh,
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00:08:01,420 --> 00:08:05,780
apple put out their yearly schedule
of what they're doing on the holidays,
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00:08:05,780 --> 00:08:08,460
so starting tomorrow until January 2nd,
147
00:08:08,460 --> 00:08:13,420
everything might be a little slow as
far as adding new podcasts to Apple
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and channels or subscription
shows or whatever.
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So just be a, be mindful of that this
time of year. Everybody's a little, uh,
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little slower than normal. This.
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00:08:24,060 --> 00:08:27,500
Year seems to be slower than
every other year, but this is,
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this is pretty consistent with what
Apple's been doing for the last three or
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four years with submissions
to the platform. Yep.
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Yeah. And, you know, similarly,
we, we take time off as well,
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so the best practice is up next.
This one, uh, McKenzie put in here,
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but I agree wholeheartedly.
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Yeah.
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Just be very wary of so-called
podcast mastermind groups.
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And I, I had a little
experience with this,
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and especially the ones that charge a
lot of money, you know, it's just, they,
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00:08:59,960 --> 00:09:03,440
it seems so cheesy. It just
seems like, Hey, I'm Mr.
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00:09:03,480 --> 00:09:07,200
Podcaster and you should listen to
me and you should join the group,
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00:09:07,200 --> 00:09:11,200
and we'll get only top notch podcasters,
and you could talk to 'em every week.
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00:09:11,200 --> 00:09:15,880
And like, what, you know, why would
I pay for that? You know, I have,
165
00:09:16,030 --> 00:09:19,000
I have top podcasting friends,
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00:09:19,230 --> 00:09:22,640
Just, right. And, and, and for the
people who are in the industry,
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00:09:22,640 --> 00:09:26,760
this seems like just a
no-brainer of a hard stop.
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00:09:26,780 --> 00:09:30,880
I'm not doing that. No. But for
people who are brand new into it,
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or for businesses who are thinking,
oh, maybe it would help. These,
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these sort of groups are really attractive
because they have a knowledge gap and
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these groups claim to be able to fill.
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It. Yeah. And sometimes you may find
a good one, but be real careful about.
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That. Really careful.
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Because, you know, you get,
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you could get sucked into spending a
lot of money for basically a Zoom call
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once a week.
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00:09:55,750 --> 00:10:00,230
Right. And Right. Where they reveal
the next big money making thing.
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00:10:00,300 --> 00:10:02,350
Yeah. Which will also cost you more money.
179
00:10:02,670 --> 00:10:05,030
Right. Or could to get the how to Yeah.
180
00:10:05,430 --> 00:10:09,110
there's people out there that, that, uh,
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00:10:09,110 --> 00:10:12,670
will get you going. Uh, you
know, we've got our, uh,
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00:10:12,670 --> 00:10:15,430
hot Rocket Academy plus, uh, you know,
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I think you and Todd are gonna be
doing something here soon, and.
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00:10:19,170 --> 00:10:21,910
Yep. We have February 8th,
but that's for agencies.
185
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Yeah. Yeah. That's a,
that's a little different,
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different demographic than he
listens to this show generally. Yeah.
187
00:10:29,490 --> 00:10:33,720
But Toby has his narrow
podcasting mm-hmm.
188
00:10:33,880 --> 00:10:38,840
which is a really good primer for how
to do a podcast well and correctly,
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00:10:38,840 --> 00:10:42,280
and the best way to get good
results. That's for everyone.
190
00:10:42,310 --> 00:10:45,160
Yeah. And we have our YouTube
channel here for any of.
191
00:10:45,180 --> 00:10:47,120
The, oh, your YouTube channel is amazing.
192
00:10:47,420 --> 00:10:52,040
All the technical stuff anyway,
or mostly, uh, and then,
193
00:10:52,090 --> 00:10:57,080
uh, you know, Dave Jackson from School
of Podcasting, that's a pretty decent,
194
00:10:57,330 --> 00:11:00,680
uh, thing there, you know, he
does, he's been doing it forever.
195
00:11:01,490 --> 00:11:01,840
He.
196
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Has, you know, he, he knows all the
ins and outs of, uh, of, you know,
197
00:11:06,160 --> 00:11:10,220
some of the really deep dives. But,
you know, again, you'd, you know,
198
00:11:10,370 --> 00:11:12,740
really all you needs
a microphone and idea.
199
00:11:13,080 --> 00:11:13,913
And a goal.
200
00:11:14,300 --> 00:11:17,230
Yeah. Oh, certainly. You
gotta have a goal. You know,
201
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sometimes my goal is just to turn
on the mic and, and complain, but.
202
00:11:22,070 --> 00:11:22,903
203
00:11:24,890 --> 00:11:26,470
But, you know, hey, it is a goal.
204
00:11:27,050 --> 00:11:27,760
It is a goal.
205
00:11:27,760 --> 00:11:31,280
That is a goal. Yeah. Definitely. Do
your research and, you know, don't, uh,
206
00:11:31,280 --> 00:11:35,600
don't overspend on something that
may or may not, uh, be worth it.
207
00:11:35,860 --> 00:11:38,520
Can I tag something onto
the end of that? Sure.
208
00:11:38,520 --> 00:11:40,880
Being invited to join a podcast network.
209
00:11:41,700 --> 00:11:44,840
Yes. That is also something
you need to be wary of.
210
00:11:45,280 --> 00:11:45,890
Right.
211
00:11:45,890 --> 00:11:50,680
Because you may not be value
aligned with that network.
212
00:11:51,610 --> 00:11:56,320
They will make money off of your show
and leverage your audience for ads that
213
00:11:56,320 --> 00:11:58,960
may or may not conflict with your message.
214
00:12:00,260 --> 00:12:03,280
And as Groucho Marx famously said,
215
00:12:03,790 --> 00:12:06,960
I don't wanna belong to any club that
would have me as a member
216
00:12:06,960 --> 00:12:09,280
So make sure it's a stage
that you wanna be seen on.
217
00:12:09,850 --> 00:12:14,660
Yeah. And be careful about signing over
the rights to your show. Uh, right.
218
00:12:14,890 --> 00:12:17,380
A lot of, lot of times we
get that where, you know,
219
00:12:17,380 --> 00:12:20,060
when somebody joins the
network and then, you know,
220
00:12:20,830 --> 00:12:23,080
a couple months later
they call up and say, Hey,
221
00:12:23,080 --> 00:12:26,800
they want me to move to X
platform because of whatever,
222
00:12:27,690 --> 00:12:32,240
and, you know, then I obviously try
to talk them out of it, but
223
00:12:32,240 --> 00:12:34,800
Right. But if they're not
the owner of the show.
224
00:12:34,800 --> 00:12:39,760
Yeah, exactly. We had one, uh, one
guy that's a very successful podcast,
225
00:12:39,980 --> 00:12:43,080
and I told him, I said,
if you're gonna do this,
226
00:12:43,080 --> 00:12:46,080
make sure that you can
take it back and all this.
227
00:12:46,140 --> 00:12:50,640
And he left Blueberry to go to I,
228
00:12:50,640 --> 00:12:51,560
I won't say which one.
229
00:12:51,560 --> 00:12:52,560
Another, another.
230
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Platform. Another platform. And I told
him, when you come back, we'll be here.
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And, uh,
232
00:12:58,290 --> 00:13:03,080
he kept his website going and he double
post on his website so that he had
233
00:13:03,080 --> 00:13:07,560
his feed right there ready to go when he
wanted to pull the trigger. And he did,
234
00:13:07,610 --> 00:13:12,460
he moved back. And, and it
was seamless because we,
235
00:13:12,460 --> 00:13:17,310
you know, we made them
take a feed that he owned
236
00:13:17,880 --> 00:13:21,190
instead of, even though he was
hosting on another platform.
237
00:13:22,480 --> 00:13:23,830
Ah, brilliant.
238
00:13:23,980 --> 00:13:26,350
Yeah, that was through our
podcast Mirror Service.
239
00:13:26,520 --> 00:13:28,910
So, yep. That's, that's
an excellent service.
240
00:13:28,910 --> 00:13:30,870
That's something that doesn't
get nearly enough attention.
241
00:13:31,150 --> 00:13:34,270
Right. And, and we're actually
working on that for next year.
242
00:13:34,270 --> 00:13:38,470
We're gonna be adding some
features and, and, uh,
243
00:13:38,750 --> 00:13:41,470
redesign too. It, uh,
really looks nice. Nice.
244
00:13:41,470 --> 00:13:44,070
I don't think I've showed
you the, the mockups, but.
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00:13:44,070 --> 00:13:47,510
Really looks You haven't, you haven't
yet. I'm interested in seeing those.
246
00:13:47,740 --> 00:13:52,470
Yeah. So, uh, anyway, so, uh,
just be careful with networks too.
247
00:13:52,600 --> 00:13:57,270
Uh, definitely. Uh, you know, we,
we have a, a network that, uh,
248
00:13:57,270 --> 00:14:02,030
this show is actually on called
the, the, uh, tech Podcast Network,
249
00:14:02,030 --> 00:14:05,790
which we don't talk about
very much either. Uh,
250
00:14:05,850 --> 00:14:09,030
but it's a very loosely formed, uh,
251
00:14:09,030 --> 00:14:13,720
bunch of tech related podcasts that
are family safe for the most part.
252
00:14:14,340 --> 00:14:18,840
And, you know, it's been
going on since, I dunno,
253
00:14:18,840 --> 00:14:20,240
2005, I think.
254
00:14:20,730 --> 00:14:22,760
Oh, since the birth of podcasting.
255
00:14:22,760 --> 00:14:26,120
Yeah. So it was right there
at the beginning. And, and,
256
00:14:26,120 --> 00:14:31,000
but we don't have any onerous
requirements. It's basically, you know,
257
00:14:31,000 --> 00:14:35,600
we've got a landing page for you that,
uh, you know, we can cross promote. And,
258
00:14:35,600 --> 00:14:38,800
you know, we're supposed to say, this
is part of the tech podcast network.
259
00:14:39,160 --> 00:14:41,920
We're at tech podcast.com, but, you know,
260
00:14:42,440 --> 00:14:44,250
it's kind of gone.
261
00:14:44,280 --> 00:14:45,210
You've just said.
262
00:14:45,210 --> 00:14:48,570
It. I did now, but
263
00:14:48,570 --> 00:14:50,730
there's a lot of good shows
over there. We keep, you know,
264
00:14:50,730 --> 00:14:54,760
it's somewhere around a hundred, but
we always keep just active shows.
265
00:14:54,760 --> 00:14:59,120
They have to actively produce,
they have to be family safe,
266
00:14:59,210 --> 00:15:04,120
or at least work safe and be in
267
00:15:04,120 --> 00:15:06,280
the tech world. And, uh, and it,
268
00:15:06,280 --> 00:15:09,680
it's a neat little loosely
formed association.
269
00:15:09,680 --> 00:15:12,360
And then every year they go to
the consumer electronic show.
270
00:15:12,430 --> 00:15:16,520
They have a live show all week from
the floor. And, you know, that's,
271
00:15:16,520 --> 00:15:17,880
that's the main event for it.
272
00:15:24,030 --> 00:15:28,400
Some blueberry stuff. And this first, um,
273
00:15:28,760 --> 00:15:32,840
Mackenzie and, uh, Cassie,
our social media team,
274
00:15:33,380 --> 00:15:38,040
put together this infographic of
all the stuff that we did
275
00:15:38,230 --> 00:15:42,520
here at Blueberry over the last
year, and seeing it all in one list.
276
00:15:42,570 --> 00:15:46,880
It amazes me that we, we
got all this done, but, uh,
277
00:15:46,880 --> 00:15:50,320
first on the list was programmatic
advertising. So, you know,
278
00:15:50,320 --> 00:15:55,040
now you're able to monetize right away.
It's, you're not gonna get rich at it,
279
00:15:55,040 --> 00:15:58,080
but, uh, you know, it's
something, you know,
280
00:15:58,080 --> 00:16:02,680
maybe pay the hosting bill mm-hmm.
281
00:16:02,680 --> 00:16:05,640
you know, that was through Sound
Stack and partnership with them,
282
00:16:05,700 --> 00:16:08,400
and that worked really good. We, uh,
283
00:16:09,380 --> 00:16:13,910
revamped our audience survey
and added a media kit to our
284
00:16:13,910 --> 00:16:18,510
statistics system. And that's nice.
That's kind of cool. Cause you know,
285
00:16:18,510 --> 00:16:22,390
you take the survey or you get your
people to take the survey, your, your, uh,
286
00:16:22,630 --> 00:16:26,390
listeners, and that gives you a little
bit of demographic information Right.
287
00:16:26,390 --> 00:16:30,630
In your statistics. And then you can
also share that out with the media kit.
288
00:16:30,680 --> 00:16:32,150
So if you're, you know,
289
00:16:32,150 --> 00:16:36,590
going for advertising or you're trying
to talk somebody into being a guest on
290
00:16:36,590 --> 00:16:41,110
your show or whatever, you can send 'em
this discreet link that gives, you know,
291
00:16:41,110 --> 00:16:44,510
basic stats and basic demographics. It's,
292
00:16:44,510 --> 00:16:47,790
it's really cool and it's
been well received by people.
293
00:16:48,620 --> 00:16:52,070
It's a really good way to
just add the credibility. If,
294
00:16:52,070 --> 00:16:55,430
especially if you're seeking sponsorship,
add credibility to your show,
295
00:16:55,430 --> 00:16:59,230
then I don't know of any other
podcast platform that has this.
296
00:16:59,300 --> 00:17:03,950
Yeah. And the nice thing about it's,
it's updated every day. Nice. So,
297
00:17:04,170 --> 00:17:04,670
you know,
298
00:17:04,670 --> 00:17:08,590
if you get a big burst in listeners and
you have that selected as one of the
299
00:17:08,590 --> 00:17:13,110
things you wanna show, it'll show
that right there the next day. Say.
300
00:17:13,110 --> 00:17:16,510
Look, that's really good. Yes. I didn't,
I wasn't aware of that. It was a daily,
301
00:17:16,780 --> 00:17:17,670
a daily update.
302
00:17:17,670 --> 00:17:20,150
Yeah. So if you make a static media kit,
303
00:17:20,150 --> 00:17:23,150
you've gotta update that manually every
time. Mm-hmm.
304
00:17:23,150 --> 00:17:27,030
and with this one, it just updates and
that's brilliant. It's pretty slick.
305
00:17:27,840 --> 00:17:31,590
Of course, we had our long overdue
team meeting in Columbus, Ohio,
306
00:17:31,990 --> 00:17:34,910
probably the last one in Columbus. Uh,
307
00:17:35,110 --> 00:17:38,110
we're going go someplace
cool next time. Uh,
308
00:17:38,310 --> 00:17:41,750
isn't cool. Well, you know.
309
00:17:42,180 --> 00:17:42,670
Yeah.
310
00:17:42,670 --> 00:17:43,670
Yeah, it is. Could.
311
00:17:43,670 --> 00:17:44,750
Be Tahiti, it.
312
00:17:44,750 --> 00:17:48,910
Could be know, it could be. But, uh,
anyway, so we had a nice meeting there,
313
00:17:49,040 --> 00:17:50,160
and that's what, you know,
314
00:17:50,880 --> 00:17:54,400
precipitated a lot of the stuff
that we're doing and have done.
315
00:17:55,130 --> 00:17:59,600
We also partnered with Pod Rocket
Academy. Um, they're outta Canada,
316
00:17:59,660 --> 00:18:02,800
and they have put together
some training courses. Uh,
317
00:18:03,180 --> 00:18:05,920
you have some free ones
that are blueberry specific,
318
00:18:06,260 --> 00:18:11,100
and then for fairly,
fairly cheap, you can, uh,
319
00:18:11,100 --> 00:18:13,540
take some of their other
courses over there. Uh,
320
00:18:13,540 --> 00:18:16,420
we've looked through a lot of 'em
and, uh, they're quite good. Uh,
321
00:18:16,420 --> 00:18:21,260
the blueberry specific ones, we, uh, are
continually updating those with them.
322
00:18:21,450 --> 00:18:23,260
Always good to have as you,
323
00:18:23,260 --> 00:18:26,180
because you roll things out
so quickly and so efficiently,
324
00:18:26,210 --> 00:18:29,540
it's really good that you update these
for people who are coming into the
325
00:18:29,540 --> 00:18:30,180
ecosystem.
326
00:18:30,180 --> 00:18:35,060
Hopefully we don't do
too many jarring changes.
327
00:18:35,190 --> 00:18:36,940
No, I don't find them jarring. Yeah.
328
00:18:36,940 --> 00:18:40,460
None of the clients that I work with
find them jarring. They're just, they're,
329
00:18:40,460 --> 00:18:44,820
they're integrated very well. But for
the new person coming into, for example,
330
00:18:44,820 --> 00:18:48,980
just migrating a new show from
an existing platform elsewhere
331
00:18:49,800 --> 00:18:51,950
to blueberry, if there
is a learning curve,
332
00:18:51,950 --> 00:18:55,720
and that you have this
blueberry specific course
333
00:18:56,620 --> 00:18:59,760
for the new people coming into
blueberry, that's, it's terrific.
334
00:18:59,760 --> 00:19:02,480
And that you keep it updated so that they,
335
00:19:02,480 --> 00:19:07,010
they don't run across a problem
that isn't covered in the course.
336
00:19:07,600 --> 00:19:08,400
Very good.
337
00:19:08,400 --> 00:19:11,450
Yeah. And then, uh, let's
see, podcast statistics,
338
00:19:11,700 --> 00:19:16,610
we revamped that whole dashboard
and added some new stuff like
339
00:19:16,610 --> 00:19:19,530
retention graph and impactful plays.
340
00:19:19,960 --> 00:19:21,450
Love the impactful plays.
341
00:19:21,560 --> 00:19:24,130
Yeah. And, uh, yeah, that
just tells you, you know,
342
00:19:24,130 --> 00:19:28,170
people that are watching or listening
on the, on the web tells, you know,
343
00:19:28,170 --> 00:19:33,010
tells you where they drop off. And
that's, you know, something that,
344
00:19:33,010 --> 00:19:35,370
uh, as far as I know,
nobody else is doing it.
345
00:19:35,680 --> 00:19:38,690
Nobody else is doing that.
Again, blueberries ahead of the.
346
00:19:38,690 --> 00:19:42,650
Curve. And then this one
was a huge hu huge one, uh,
347
00:19:42,650 --> 00:19:47,450
is we now have a closed
captioning web player for
348
00:19:47,450 --> 00:19:50,850
audio. Nobody else does
that now, you know,
349
00:19:50,920 --> 00:19:52,970
Chrome browser will do it through Google,
350
00:19:53,430 --> 00:19:57,130
but it's not universal and
it's not quite as good.
351
00:19:57,300 --> 00:20:01,730
So we have a transgress transcription
service that you can sign up for,
352
00:20:02,470 --> 00:20:05,730
and those transcripts are
automatically put into your feed.
353
00:20:05,730 --> 00:20:09,330
And if you use our fancy
new player, it'll, uh,
354
00:20:09,330 --> 00:20:13,610
be like closed captioning under the
player in a little drawer. And, uh,
355
00:20:13,610 --> 00:20:17,170
the transcripts are pretty
darn good. They're not perfect,
356
00:20:17,170 --> 00:20:18,490
but none of them are perfect.
357
00:20:18,800 --> 00:20:22,490
None of them are perfect machine. Can
you? Yeah. It's, it's, it's when you,
358
00:20:22,490 --> 00:20:24,730
and especially if you
throw in accents Yeah.
359
00:20:25,380 --> 00:20:28,210
Or different dialects or slang. Mm-hmm.
360
00:20:28,250 --> 00:20:29,083
361
00:20:29,140 --> 00:20:32,610
No, AI is perfect, but
yours is above average,
362
00:20:33,280 --> 00:20:35,330
well above average. And it's, it's a,
363
00:20:35,330 --> 00:20:39,290
it's a nice clean looking
player. It's just,
364
00:20:39,290 --> 00:20:41,970
it doesn't distract you to,
365
00:20:42,380 --> 00:20:44,970
to read the closed captions
while it's playing. For example,
366
00:20:44,970 --> 00:20:48,970
if my daughter who runs our traffic
department is hearing impaired
367
00:20:49,720 --> 00:20:54,540
and she loves your blueberry
player, that's how she
consumes podcasts now. Nice.
368
00:20:54,540 --> 00:20:58,940
Before she wasn't listening to podcasts,
but now she can, she can, you know,
369
00:20:58,940 --> 00:21:00,780
when the, when the babies are napping,
370
00:21:00,780 --> 00:21:04,140
she picks the shows that she likes and
she can read the captions, and it's,
371
00:21:04,140 --> 00:21:04,660
she loves it.
372
00:21:04,660 --> 00:21:07,300
Good deal. And, uh, but that, you know,
373
00:21:07,300 --> 00:21:09,940
that what was funny is the
week we announced that,
374
00:21:09,940 --> 00:21:12,980
the week before we announced that, uh, I,
375
00:21:13,080 --> 00:21:16,220
I'm not sure if it was
SiriusXM, I think it's one,
376
00:21:16,220 --> 00:21:21,020
one of the big podcasts related
companies was getting sued
377
00:21:21,280 --> 00:21:23,060
for not having captioning.
378
00:21:23,470 --> 00:21:26,420
Oh, I heard about that. I don't
remember what company that was.
379
00:21:27,460 --> 00:21:32,160
I think it was Sirius xm,
but I'm not sure. But, uh,
380
00:21:32,160 --> 00:21:35,760
it was kind of ironic that our press
release went out like the day after their
381
00:21:35,760 --> 00:21:37,840
press release went out on the lawsuit.
382
00:21:38,850 --> 00:21:43,680
So right before podcast movement.
So that was fun. All right.
383
00:21:43,680 --> 00:21:48,000
Descript, we did a, uh,
integration with the script,
384
00:21:48,000 --> 00:21:51,120
which is an online audio editing platform,
385
00:21:51,340 --> 00:21:56,080
and also another way to get a
transcript to power your, uh, your,
386
00:21:56,090 --> 00:22:00,040
uh, player at Blueberry.
So you use the script,
387
00:22:00,040 --> 00:22:04,120
you can download the s r t file, and
we have a place to upload that right.
388
00:22:04,120 --> 00:22:07,200
In our system for either
Power Press or the, uh,
389
00:22:07,200 --> 00:22:09,440
podcast publisher at Blueberry.
390
00:22:10,030 --> 00:22:10,660
Nice.
391
00:22:10,660 --> 00:22:14,280
The terrific way to correct any AI
mistakes that happen in your transcript.
392
00:22:14,620 --> 00:22:19,400
Yes, yes. Very. And, and, you know, and
that's, it's, that's really good. I,
393
00:22:19,400 --> 00:22:22,560
you know, I've been playing with
the script. I, you know, I'm,
394
00:22:22,560 --> 00:22:24,960
I'm a diehard Adobe guy, so, you know,
395
00:22:24,960 --> 00:22:28,320
it's a little hard for me to
change like that. But, uh,
396
00:22:28,320 --> 00:22:30,200
it is interesting with the script,
397
00:22:30,200 --> 00:22:35,040
you can actually edit by using
the audio or using the, the, uh,
398
00:22:35,150 --> 00:22:35,983
text.
399
00:22:36,390 --> 00:22:41,160
Yeah. And that's, that's a, that's a
nifty feature, but if you use that,
400
00:22:41,430 --> 00:22:45,200
you're, you're running the serious risk.
And I, I've said this a million times,
401
00:22:45,200 --> 00:22:49,940
you cannot replace a human editor
with a platform. Oh, of course.
402
00:22:49,940 --> 00:22:50,780
Editor like that.
403
00:22:50,910 --> 00:22:53,820
Uh, it at least tells you where
in the file to find something,
404
00:22:53,820 --> 00:22:57,300
and it could take on a big chunk of
something and then go back and, you know,
405
00:22:57,300 --> 00:23:00,060
use a real edit ear and edit
406
00:23:00,650 --> 00:23:04,740
Agreed, agreed. It does have its uses.
Yeah. Descript is a very cool platform,
407
00:23:04,740 --> 00:23:06,860
and they've, they've made a
lot of interesting progress.
408
00:23:07,530 --> 00:23:11,780
Yeah. And then the article here,
there's a whole bunch about Podcast 2.0,
409
00:23:12,120 --> 00:23:14,060
the podcast 2.0 initiative,
410
00:23:14,060 --> 00:23:18,940
which we are taking
seriously and adding more and
411
00:23:18,940 --> 00:23:23,820
more as we, uh, go along here. So
watch for announcements about that.
412
00:23:24,000 --> 00:23:28,540
But, uh, we've already, uh, added, uh,
413
00:23:28,890 --> 00:23:33,060
a lot of the tags, the transcript
tag, that's what powers our, uh,
414
00:23:33,120 --> 00:23:35,100
transcriptions and,
415
00:23:35,100 --> 00:23:39,340
and close captioning is the
podcast 2.0 transcript tag,
416
00:23:39,660 --> 00:23:42,580
which didn't exist before. So, uh,
417
00:23:42,650 --> 00:23:46,560
that's one of the fruits
of that, that initiative.
418
00:23:46,660 --> 00:23:50,680
But we went through a lot of stuff this
year, and we're still, we've got a,
419
00:23:50,680 --> 00:23:50,960
you know,
420
00:23:50,960 --> 00:23:55,560
pretty good list of stuff that's coming
first quarter of this coming year.
421
00:23:55,660 --> 00:23:58,400
One of the things you were
talking about, uh, you know, the,
422
00:23:58,400 --> 00:24:02,280
the courses being updated, we're
updating our documentation.
423
00:24:02,280 --> 00:24:04,520
We have a giant where, you know,
424
00:24:04,520 --> 00:24:09,240
and we have this giant library of stuff
and stuff gets out of date and all that.
425
00:24:09,410 --> 00:24:12,120
So, uh, my colleague Dave, uh,
426
00:24:12,640 --> 00:24:14,560
who's also a support tech,
427
00:24:14,560 --> 00:24:19,200
he's taken on organizing
that in a decent way on the
428
00:24:19,200 --> 00:24:23,680
website and slowly going through
and we're all pitching in and
429
00:24:24,230 --> 00:24:28,400
updating everything. We're gonna try to
make videos for just about everything.
430
00:24:29,130 --> 00:24:32,440
Uh, cuz some people learn by
reading, some people learn by doing,
431
00:24:32,440 --> 00:24:35,560
and some people learn by,
you know, watching it.
432
00:24:36,180 --> 00:24:37,540
We're gonna do all three.
433
00:24:37,640 --> 00:24:42,540
And so watch for big improvements
on the supportPage@blueberry.com.
434
00:24:43,150 --> 00:24:45,860
Oh, congratulations.
That's a massive endeavor.
435
00:24:46,190 --> 00:24:50,580
Oh, it is. There's so much
stuff on there, but, uh.
436
00:24:50,580 --> 00:24:52,140
Anyway, it's like packing your house.
437
00:24:52,140 --> 00:24:54,180
You don't realize how
much information you have.
438
00:24:54,780 --> 00:24:54,860
439
00:24:54,860 --> 00:24:56,580
Yeah. Until you have to go through it.
440
00:24:56,890 --> 00:25:00,900
Yeah. I, I dread to move. I'm not moving.
441
00:25:01,840 --> 00:25:05,100
I'm never moving again. Yeah.
But that's an aside,
442
00:25:06,320 --> 00:25:09,100
All right. So, uh, next week's show. Uh,
443
00:25:09,100 --> 00:25:13,220
Todd and I are gonna go through what
we predicted in 2022 and what you guys
444
00:25:13,220 --> 00:25:18,060
predicted that we, uh, shared
on that show last year. So,
445
00:25:18,060 --> 00:25:21,580
uh, it'll be a completely different
format next week included,
446
00:25:21,620 --> 00:25:26,180
including some really fun
stuff. And Todds me a dollar.
447
00:25:27,340 --> 00:25:28,180
448
00:25:28,510 --> 00:25:32,500
We, we made, it won the last
year, so I won the Be ah, welcome.
449
00:25:33,200 --> 00:25:33,900
And of course,
450
00:25:33,900 --> 00:25:37,980
we have a lot of team members out enjoying
the holiday season away from work.
451
00:25:38,200 --> 00:25:42,540
Our response times and sales and support
may be a little slower than usual this
452
00:25:42,540 --> 00:25:46,980
week and next, but we should
be back at full strength, uh,
453
00:25:47,350 --> 00:25:52,220
on January 3rd is probably
when I would expect we would,
454
00:25:52,220 --> 00:25:54,660
uh, be back to full strength. But.
455
00:25:54,660 --> 00:25:55,940
Uh, yeah, that's when we're back.
456
00:25:55,940 --> 00:25:58,220
Of course, our holiday
hours this year, uh,
457
00:25:58,420 --> 00:25:59,860
tomorrow we're gonna be off half a day,
458
00:25:59,870 --> 00:26:03,860
so afternoon Eastern and all day Monday
459
00:26:04,600 --> 00:26:05,740
and Boxing Day.
460
00:26:05,970 --> 00:26:09,820
I don't have any servants to give
presents to, so I don't do boxing today.
461
00:26:10,110 --> 00:26:14,260
Me either. So, uh, and then, you know, uh,
462
00:26:14,580 --> 00:26:18,500
December 30th, we're taking a half
day off. It's not New Year's Eve,
463
00:26:18,560 --> 00:26:22,820
and then we're taking January
2nd completely off. So Perfect.
464
00:26:23,370 --> 00:26:26,660
That's the story here. And hey,
465
00:26:26,660 --> 00:26:31,100
we got a special deal this time.
Instead of Toby doing a pro tip,
466
00:26:31,100 --> 00:26:34,220
we actually have a live
pro tip from Kate here.
467
00:26:34,290 --> 00:26:38,420
This is actually as a result
of Todd's interview with Toby
468
00:26:38,950 --> 00:26:42,940
on his podcast called Moving
Conversations. And they,
469
00:26:43,040 --> 00:26:47,000
they talked about dynamic ad
insertion and programmatic ads.
470
00:26:47,500 --> 00:26:51,840
And so that is what prompted
this particular pro tip.
471
00:26:56,570 --> 00:26:58,240
Hi there, it's Toby Goodman here.
472
00:26:58,240 --> 00:27:02,680
Dynamic Ads enable you to keep
your archive episodes relevant,
473
00:27:03,410 --> 00:27:07,080
or in fact, any podcast
episode relevant. For example,
474
00:27:07,080 --> 00:27:08,480
before Dai,
475
00:27:08,650 --> 00:27:12,920
if you'd interviewed a big player in
your industry or you've created a podcast
476
00:27:12,960 --> 00:27:15,160
about the history of
an important building,
477
00:27:15,540 --> 00:27:20,400
you would hope and maybe even know
because of stats that these episodes were
478
00:27:20,400 --> 00:27:24,760
likely to get listened to months and
potentially years after you've published
479
00:27:24,760 --> 00:27:25,350
them.
480
00:27:25,350 --> 00:27:30,120
What Dynamic Ads enable you
to do is drop up to date ads
481
00:27:30,470 --> 00:27:34,360
into your podcast. Now,
broadly, you have two options.
482
00:27:34,900 --> 00:27:39,640
You might be able to sell and resell
ad space for a specific amount of time
483
00:27:40,010 --> 00:27:44,040
to someone who wants to sell to the
kind of people who are listening to your
484
00:27:44,040 --> 00:27:48,680
podcast. You don't have to go
to an automated marketplace.
485
00:27:48,700 --> 00:27:53,000
You can negotiate your own
fee with different sponsors.
486
00:27:53,700 --> 00:27:58,000
Now the other option is that you can
update your ad space with your own
487
00:27:58,000 --> 00:28:00,160
promotions. For example,
488
00:28:00,710 --> 00:28:05,320
a popular podcast episode
released in 2019 can have an ad
489
00:28:05,320 --> 00:28:09,040
dynamically inserted for an
event you are running next week.
490
00:28:10,190 --> 00:28:14,080
This is certainly more where I spend my
time working with business owners who
491
00:28:14,080 --> 00:28:18,720
want to scale using their podcasts
rather than creating a business or income
492
00:28:18,720 --> 00:28:23,120
stream from their own podcast. But
actually you can have a mix of both,
493
00:28:23,440 --> 00:28:27,480
which is amazing. Now, either
way, there's no arguing.
494
00:28:27,480 --> 00:28:31,040
Podcast is growing up and
becoming more powerful.
495
00:28:31,130 --> 00:28:35,960
So to get more context and hear a
discussion with Podcast Tech Pioneer and
496
00:28:35,990 --> 00:28:38,120
c e o of Blueberry, Todd Cochran,
497
00:28:38,120 --> 00:28:42,040
check out my interview on Moving
Conversations that can be found under the
498
00:28:42,040 --> 00:28:46,360
podcast's tab over@narrowpodcasting.com.
499
00:28:46,770 --> 00:28:49,760
So if you like the sound
of Dynamic Ads or d i,
500
00:28:49,760 --> 00:28:52,520
then Blueberry is all set
up with that functionality.
501
00:28:52,890 --> 00:28:55,120
If you need help with audio or scripting,
502
00:28:55,120 --> 00:28:58,760
come and say hi to our
team over@blueberrypro.com.
503
00:29:03,650 --> 00:29:06,960
Alright, well, very good. We, uh, yeah,
504
00:29:07,410 --> 00:29:11,120
digital ad insertion, we do that,
uh, here at Blueberry of course.
505
00:29:11,380 --> 00:29:16,200
And yeah, a lot of people are using
it to, uh, change up their intros too.
506
00:29:16,200 --> 00:29:20,280
I've, I've seen, you know, like for
pre-roll, what they'll do is they'll have,
507
00:29:20,370 --> 00:29:24,350
uh, an intro promoting the current show.
508
00:29:25,460 --> 00:29:28,720
You know, so the fir you know, like
say you publish an episode today,
509
00:29:28,720 --> 00:29:33,240
then they put the promo for that
episode in all the back episodes.
510
00:29:33,410 --> 00:29:37,560
So if someone comes in in the middle and
was listening to an old show, they can,
511
00:29:37,560 --> 00:29:42,240
they promo the fact that they've got
this topic on the new show, it's out now.
512
00:29:43,210 --> 00:29:46,680
So that's an excellent
application for Dai. I love.
513
00:29:46,680 --> 00:29:50,560
That. Yeah. So I thought that
was kinda, it was unique. Uh,
514
00:29:50,560 --> 00:29:53,240
when I heard somebody was
doing that, I'm like, oh, okay.
515
00:29:53,240 --> 00:29:54,320
I guess that makes sense.
516
00:29:54,640 --> 00:29:55,600
517
00:29:55,600 --> 00:29:57,280
And it's, you know, it's
good if, you know, even,
518
00:29:57,280 --> 00:29:59,120
even though you may or may
not wanna be the network,
519
00:29:59,120 --> 00:30:04,080
it's also a good way to cross-promote
shows on a network, you know, for,
520
00:30:04,080 --> 00:30:07,800
do a pre-roll or even a mid-roll.
If you don't have ad inventory,
521
00:30:08,110 --> 00:30:09,520
just throw in a spot.
522
00:30:09,520 --> 00:30:13,840
You could throw it a promo for another
show on the network. Wondery does that.
523
00:30:13,840 --> 00:30:15,360
A lot. Or the network itself.
524
00:30:15,360 --> 00:30:17,560
Yeah. Or the network itself. So, you know,
525
00:30:17,560 --> 00:30:20,240
we could have a pre-roll in this show, uh,
526
00:30:20,400 --> 00:30:24,560
saying that we're part of the tech
podcast network and, uh, but we don't.
527
00:30:24,560 --> 00:30:25,393
But we could.
528
00:30:25,840 --> 00:30:27,240
529
00:30:27,240 --> 00:30:31,640
It's also a terrific way to sell
advertising space in your show,
530
00:30:31,860 --> 00:30:36,200
non-competing advertising space in
your show for like quarters. Mm-hmm.
531
00:30:36,240 --> 00:30:38,960
the first quarter, second quarter,
532
00:30:38,960 --> 00:30:39,440
third quarter,
533
00:30:39,440 --> 00:30:42,200
and then you can go back in and swap
all of those out throughout your catalog
534
00:30:43,380 --> 00:30:46,440
and keep consistently new
ads going on. And of course,
535
00:30:46,440 --> 00:30:50,280
the most valuable ad space you have for
your product and services is your own
536
00:30:50,280 --> 00:30:50,770
show.
537
00:30:50,770 --> 00:30:55,560
So as you have events and sales and
interesting things for your people,
538
00:30:55,560 --> 00:30:58,400
you can swap out those ads really easily.
539
00:30:58,830 --> 00:31:02,160
I was delighted by how
easy the process is.
540
00:31:02,610 --> 00:31:06,980
Yeah. We, uh, we're, we're, uh,
that's on our list of things.
541
00:31:06,980 --> 00:31:11,020
We are improving a lot,
probably in the first quarter.
542
00:31:11,490 --> 00:31:16,100
Next year is our ad
insertion system. We're, uh,
543
00:31:16,100 --> 00:31:19,780
gonna be making it less
clunky and easier to use. And,
544
00:31:20,400 --> 00:31:24,780
and between you, me and the fence post,
we're putting the, uh, we're we're,
545
00:31:24,780 --> 00:31:25,860
we're doing the, uh,
546
00:31:25,860 --> 00:31:30,380
insertion points in our interface
rather than you having to edit them in.
547
00:31:31,230 --> 00:31:32,180
Tagging the file.
548
00:31:32,410 --> 00:31:33,190
Yeah.
549
00:31:33,190 --> 00:31:36,780
So Nice. Oh, you just made my year, Mike.
550
00:31:36,990 --> 00:31:39,580
So we're gonna be auto
tagging or not auto tagging.
551
00:31:39,580 --> 00:31:41,780
You set the tag points mm-hmm.
552
00:31:41,820 --> 00:31:44,780
your back catalog and do that without
553
00:31:44,780 --> 00:31:46,140
re-uploading the whole thing.
554
00:31:46,630 --> 00:31:48,620
Oh, perfect. That's fantastic.
555
00:31:49,130 --> 00:31:51,500
That's gonna be the major
improvement. All right.
556
00:31:52,530 --> 00:31:56,620
I picked this question out specifically
cuz you are going to be here today.
557
00:31:56,870 --> 00:31:59,220
So
surprised by my answer?
558
00:31:59,710 --> 00:32:00,620
No, not at.
559
00:32:00,620 --> 00:32:01,270
All. No.
560
00:32:01,270 --> 00:32:06,260
No. So question of the week.
Uh, our podcast uses a rigorous,
561
00:32:07,020 --> 00:32:09,220
rigorous format. I
wouldn't say that normally.
562
00:32:09,310 --> 00:32:10,860
It is a very structured format.
563
00:32:11,040 --> 00:32:11,470
Yes.
564
00:32:11,470 --> 00:32:15,740
We have a structured format on the
podcast and I think our listeners may get
565
00:32:15,740 --> 00:32:20,100
bored over time. What's a good
time to switch things up? Also,
566
00:32:20,100 --> 00:32:23,020
what is your advice on how
to make format changes?
567
00:32:23,200 --> 00:32:27,960
You just do it, you just change
it and then people are like,
568
00:32:27,960 --> 00:32:32,020
oh wow, this is, this is making
my ears happy. What happened here?
569
00:32:32,150 --> 00:32:36,960
Am I listening to the right show? It
sounds like Mike, but yeah, always,
570
00:32:36,960 --> 00:32:40,410
always a basic, a basic show
format is always good to have.
571
00:32:40,800 --> 00:32:45,470
Mixing up that format based on the core
content of your show is always a good
572
00:32:45,470 --> 00:32:48,870
idea. I mentioned one of the
blueberry customers, cancer covered,
573
00:32:49,500 --> 00:32:54,310
they do a really good job of mixing
up the way their show is built
574
00:32:54,550 --> 00:32:59,510
based on the topic at high at
hand or how they've introduced it.
575
00:32:59,810 --> 00:33:03,030
And each show is just a slightly
different from the one before.
576
00:33:03,040 --> 00:33:06,230
So nobody gets ear worn out,
nobody's ears get worn out.
577
00:33:06,370 --> 00:33:08,910
You didn't know this prior
to our talking today,
578
00:33:08,910 --> 00:33:11,550
but your show's getting a
revamp at the beginning of the.
579
00:33:11,550 --> 00:33:15,510
Year. Yes, I had, I had already thought
of that before before you told me that.
580
00:33:15,520 --> 00:33:16,353
So
581
00:33:16,370 --> 00:33:19,710
See, it's just like minds, like minds.
582
00:33:19,880 --> 00:33:22,790
So, uh, yeah, look for some
changes around here too.
583
00:33:23,210 --> 00:33:24,010
Yep.
584
00:33:24,010 --> 00:33:25,030
But, uh, yeah,
585
00:33:25,030 --> 00:33:28,670
and of course we don't have to worry
about an ad-free episode cause uh,
586
00:33:28,670 --> 00:33:31,790
we don't do ads necessarily
other than for our own stuff.
587
00:33:32,320 --> 00:33:34,990
No, no. But for, for
those who do, you know,
588
00:33:34,990 --> 00:33:38,390
offering an ad-free episode for a week
or two to simply just give your listeners
589
00:33:38,590 --> 00:33:42,990
a great conversation without trying to
sell them something is always a nice,
590
00:33:43,140 --> 00:33:46,550
a nice gift to give and a nice
way to shake up your format.
591
00:33:47,170 --> 00:33:50,940
Yes. So, uh, very good. We, like I said,
592
00:33:50,940 --> 00:33:54,740
we'll be working on the format
of this one among other things.
593
00:33:54,950 --> 00:33:58,740
So that's good. If you got a question
you'd like us to answer on the show,
594
00:33:59,340 --> 00:34:03,860
dropping me an email, mike blueberry.com.
We can take audio, text, video,
595
00:34:04,310 --> 00:34:09,140
whoever, and we'll uh, try to
use it on the show or at least,
596
00:34:09,630 --> 00:34:13,300
uh, talk about it in some
form or another. And, uh,
597
00:34:13,350 --> 00:34:17,380
of course you can also drop something
in the Blueberry podcasting Facebook
598
00:34:17,380 --> 00:34:22,140
group. That's a pretty good resource
if you're into Facebook to, uh,
599
00:34:22,140 --> 00:34:24,220
find out what's going
on here at Blueberry.
600
00:34:25,670 --> 00:34:27,970
So Yeah.
601
00:34:28,030 --> 00:34:32,290
And the best place for support with any
blueberry product or service, of course,
602
00:34:32,290 --> 00:34:33,690
is our ticket system.
603
00:34:33,690 --> 00:34:37,410
Tickets give the whole team
access rather than direct emails.
604
00:34:37,410 --> 00:34:42,090
Nothing worse than coming back
from a vacation and having 47,000
605
00:34:42,090 --> 00:34:45,090
direct emails that you
can't keep track of
606
00:34:45,980 --> 00:34:48,690
So if you put it in the ticket system, we.
607
00:34:48,690 --> 00:34:50,090
Can, everybody gets to see.
608
00:34:50,090 --> 00:34:54,890
It. Right, right, right. So of course
we're coming to you this week. Uh,
609
00:34:54,890 --> 00:34:56,370
Kate is in the, uh,
610
00:34:56,780 --> 00:35:00,730
in her studios at Blueberry
Pro Production Tosey, Michigan.
611
00:35:01,730 --> 00:35:04,910
I'm up here at Mike Dell's
world in Traverse City,
612
00:35:05,090 --> 00:35:08,990
and of course produced by the
Blueberry Pro production team,
613
00:35:09,270 --> 00:35:11,710
actually Kate this week.
So yeah. Thanks Kate.
614
00:35:12,150 --> 00:35:13,550
615
00:35:14,090 --> 00:35:16,630
And be sure to fill out
our listener survey at
616
00:35:16,630 --> 00:35:20,150
surveys.blueberry.com/podcast Insider.
617
00:35:20,250 --> 00:35:23,430
And if you want your own
survey beyond our stat system,
618
00:35:23,450 --> 00:35:28,430
and you too can have one and you
can schedule one-on-ones with Todd
619
00:35:28,440 --> 00:35:32,670
or myself, and that's our normal emails,
620
00:35:32,670 --> 00:35:36,870
todd@blueberry.com or mike@blueberry.com.
Uh, hosting customers only.
621
00:35:37,450 --> 00:35:37,800
Uh,
622
00:35:37,800 --> 00:35:41,760
we may talk to you anyway
if you're interested in
becoming a customer Of course.
623
00:35:41,940 --> 00:35:46,740
But, uh, you know how that goes.
Of course, if you want a, uh, uh,
624
00:35:47,030 --> 00:35:50,100
uh, I was gonna say a box
of crap, but, uh,
625
00:35:50,500 --> 00:35:54,700
our high quality junk Yes.
626
00:35:54,700 --> 00:35:57,180
Our, uh, our podcast, uh.
627
00:35:57,490 --> 00:35:58,323
Swag.
628
00:35:58,410 --> 00:36:01,180
Swag that we normally give
away at, uh, conferences.
629
00:36:01,180 --> 00:36:03,980
We've got big piles of it
that need to be shipped out.
630
00:36:04,030 --> 00:36:05,980
So if you'd like some of that, uh,
631
00:36:05,980 --> 00:36:10,140
get with Mackenzie and she will
ship you a care package.
632
00:36:11,430 --> 00:36:13,880
Please don't make us
move this
633
00:36:15,380 --> 00:36:18,680
All right. Well, uh, any,
anything, any parting shots?
634
00:36:19,670 --> 00:36:23,760
I have no parting shots beyond Happy
New Year and Merry, Merry Christmas.
635
00:36:24,060 --> 00:36:26,720
Yes, Merry Christmas.
Happy New Year. We'll, uh,
636
00:36:27,000 --> 00:36:30,920
we'll see you next week with a special
show that we probably will pre-record
637
00:36:31,140 --> 00:36:35,720
and, or maybe not, I don't know.
And, uh, we'll see you next year.
638
00:36:35,990 --> 00:36:36,680
Take.
639
00:36:36,680 --> 00:36:36,840
Care.