March 23, 2023
Podcast Distribution: Which Platforms Are Worth It - PCI 338
Apple Podcasts 
TuneIn 
Deezer 
Paypal What apps, directories and services are worth the effort and which ones may not be a great fit for your show.
There are many places where you should syndicate your show. We take you through the extensive list of where you can list your podcast and the pros and cons of each.
We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
Today’s Hosts: Mike Dell and Todd CochraneHere are the most useful podcast directories and apps that you should be using for your podcast.
Of course Apple podcasts and Spotify are the most well-known. Although, we do suggest you be everywhere you can, sometimes there are reasons to not distribute to one place or another. Here are some of the things to think about when deciding how much effort you want to put in to get on a podcast app or directory.
Note: Subscribing/Following mainly function the same for each app but its broader than it was when podcasting first started.
Must-Have Apps- Apple Podcasts – This will also get you into a lot of independent apps like Overcast, Pocket Casts and a lot of others that use Apple for their directory.
- Spotify – They get a lot of press in the podcasting world and are popular with the fastest growing podcast listener demographic – around the world.
- Podcast Index – Apps that do not use Apple and apps that use both Apple and Podcast Index use Podcast Index as their catalog of shows
- Google Podcasts – As of March 2023
- Blubrry – Even if you’re not hosting with Blubrry
- Stitcher – Once very popular, still used quite a bit on android devices.
- Amazon Music / Audible Podcasts – Podcasts show up in the Amazon Music and Audible apps
- TuneIn – Popular live radio app
- Podchaser – A directory of podcasts
- YouTube Music (coming soon)
- If YouTube Music Podcasts is the same as YouTube video channels, it might not be a good fit for YOUR show.
- Pandora – Music app that does have a podcast section
- iHeartRadio – Popular Live radio app with a podcast section
- Deezer – EU
- JioSaavn – India
- Gaana – India
- Anghami – Middle East
- Resso – Middle East
We have instructions on how to submit or get into almost all of these apps, linked in the show notes.
Again, it doesn’t hurt to be everywhere. We don’t care how you listen, as long as you listen. Just know that all these apps/directories have their own business model and reason for existing.
Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
- Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
- Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
- Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.
Our mailing address: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235
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You know,
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the important thing here is there's
a lot of places to have your podcast
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listened to, and, and I've, I'm kind of,
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the mindset is I don't care why
people listen as long as they listen.
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If they listen on my website, that's
great. If they listen in an app,
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that's fine as well.
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But one thing's for sure is we
definitely continue to support this
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increase in, uh, app functionality.
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You're listening to Podcast Insider, a
weekly podcast bringing insights, advice,
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and insider tips and
tricks to help you start,
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grow and thrive through podcasting.
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With the support of your team here
at Blueberry Podcasting. Welcome.
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Let's dive in.
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So, Mike,
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today we're gonna talk about advanced
r s s features and a little bit
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about the podcasting 2.0 project.
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And I think what we should first and
foremost talk about is, uh, what,
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what is r s s and why is
it important to podcasting?
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Yeah, it's, uh, it's one of
those things that, you know,
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back when we started Todd, it
was, we were geeks and, uh,
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we sort of learned how it all
worked under the hood. And nowadays,
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you don't have to, but it's good to know
a little bit of history on it. There,
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there is an official name for rss,
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but everybody calls it
really simple syndication,
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and it's an open web standard,
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so it's not necessarily
controlled by any one company or
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any person. Dave Weiner was the guy that
came up with it, uh, for the most part,
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or at least the, uh, RSS 2.0
that we use in podcasting.
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But what's great about it is
being an open web standard,
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it keeps podcasting available
to the masses. Meaning,
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you know, if you've got, you know,
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a few bucks to spend on hosting a
website somewhere and a place to put your
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files, you can broadcast. And you're
right up there with some of the,
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the big guys, uh, the
big podcasters, you know,
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back when broadcasting was the big thing,
you had to get a lot of permission to,
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to be on broadcast or
even cable and podcasting.
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You can be anywhere. It's awesome.
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. You know, I think there is
some perspective that's important,
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and we don't wanna go too
much into the history,
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but really if we go back to the, to
the beginning when podcasting started,
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there was really no way
to, to be syndicated.
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You could have a website, you
could put stuff online, you know,
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but there was really no syndication
of, of content unless you, you know,
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you signed the contract with one of
those big companies, like you said.
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So there's lots of gatekeepers.
And when podcasting came about,
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blogging was already, uh,
really kicking off big,
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but the podcasting piece
to that really opened up
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the space and allowed people
to have syndication of the
content. In other words,
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it could be really anywhere that
people could consume the content. And,
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you know, apple in 2005 when they
brought a podcasting to iTunes,
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at the time, it was quite the
watershed moment. And ever since then,
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the expansion of where podcasts are
available today is because of open r s
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s. And we have the ability
to be syndicated where we
want and also choose if we
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don't wanna be syndicated someplace,
that's an advantage as well. But, uh,
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again, it's open. No one controls
it, there's no gatekeepers.
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Yep. That can be good or bad, depending
on your perspective, I'm sure.
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But, you know, for,
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for us that like to podcast as
a hobby or as a way to make some
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money or as a way to get
your message out there, you,
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you're not as easily stopped as if you
were doing a YouTube channel. You know,
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Google can decide if you're
doing a YouTube channel,
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they can decide one day that, uh, we
don't want you on here anymore. Poof,
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you're gone.
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So RSS allows really you to be in
control of your content and own and
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build your brand. So over the years,
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podcasting has not really
beyond what has been known
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as the RSS 2.0 spec. Now,
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apple introduced a number of features,
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we're gonna call them features
because if we get into the weeds here,
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people's eyes are gonna glaze over.
So did Google and a few others,
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and they, they introduced things
that basically the technical term is,
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say they created their own name space
and nothing else really happened this
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space for many, many, many, many
years. And a couple of years ago,
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one of the pod fathers of podcasting,
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Adam Curry got connected up with a
gentleman by the name of Dave Jones,
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and they wanted to build a new
directory that was going to be
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basically the master location
for really for everything, uh,
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for all shows. It's an open project.
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And what the beauty of it is,
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is that directory really
expanded into a project to add
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features to r s s.
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And many of those features can be seen
in the directory, but the directory,
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again, is the repository of all podcast.
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There's no longer just Apple
controlling the master repository
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of, of podcasting, and theirs
really isn't even a master. Uh,
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the Apples is a curated list,
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whereas the directory of
podcast@podcastindex.org really is,
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is everything and even contains shows
that have music and have right to of other
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type of content.
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Yeah. And it's not just shows that
are over there, you know? Right.
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Think of podcasts as shows,
but you know, again, you know,
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they've got bands over there, uh,
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indie bands that are
releasing albums as podcast,
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meaning each song is an episode
of that podcast. And, you know,
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that's kind of a, a new thing distributing
music via that. And of course,
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video podcasting has been
around since the beginning,
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but it also covers a lot of that.
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And there's classes that some professors
do that aren't necessarily podcasts,
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but are distributed that way.
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And that's the beauty of having
this directory of basically
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anything you wanna find in podcasting.
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And it's available to app developers.
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So if someone wants to
build their own podcast app,
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they can use the catalog at
podcasting 2.0 or podcast
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index.org,
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and they can populate their app
with everything or something they
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can pick and choose and
curate their own list.
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So we have adopted a bunch of the
new features that are coming out
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of Podcasting 2.0,
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and there's be a link in the show
notes to our introduction page to
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Podcasting 2.0.
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And I don't want people to get too
wrapped up in the weeds in really the
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tech, but we just wanna talk about
some of the features. And again,
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these are new features that are coming
to a variety of apps that are now
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starting to show up over@podcastapps.com.
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They're adding some of these new features,
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and we are on definitely on the leading
edge of introducing some of this stuff.
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Now,
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one of the features that we introduced
last summer was the transcript
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features the ability to link
to a transcript or to have a
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transcript if you're a
blueberry hosting customer,
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have a transcript created by our
partner and it automatically be
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attached in your r s s speed.
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And this gave us the
ability to allow our player
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on, uh,
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individual's websites to show either the
transcript tag or if you have a close
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caption capable file like
you do with our partner,
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you actually get close
captions for your show,
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making your podcast more
accessible. And the,
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and the transcript feature was again, uh,
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born out of the podcasting
2.0 group that decided
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we needed to have the ability
to link to a transcript,
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because oftentimes the transcripts
are sometimes pasted into show notes,
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and it just was clunky
and it just kinda clean.
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They were stuck in, stuck in the MP3
file in the, in the, uh, in the metadata.
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And, you know, right. It's not,
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not a cohesive way of
displaying those things.
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So there's again, a
whole host of features,
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but two of them that I'm excited about
that I've been playing around with,
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um, one of them is called Live Item. Now,
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not every podcaster is
ever gonna wanna do live,
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and you may, maybe you're
on Twitch doing some things,
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or maybe you wanna do
Facebook Live or YouTube live,
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but if you ever decide that you
want to add a live component
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to your show,
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you have the ability to announce
via your r s s feed that you're
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going to be going live.
And when you do go live,
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so that apps that support
this new live item, and they,
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they commonly refer to it as Lid,
your Lid, your show is a lid.
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It will allow the apps to
support this to not only
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give your content to your listeners
on demand like a normal podcasting app
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does, but flip to this,
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this live setting so that they
can listen and or watch live.
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Uh, some of the folks that are going live
are using an audio stream service like
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Shoutcast is the type of, uh.
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Icecast is another.
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One, Icecast Shoutcast here,
the, to the two protocols.
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And then some folks are doing
live video and they're using,
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and this gets a little technical using
maybe a re streaming service with an H l
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s output. So anyways, again,
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it's a little more technical and it's
not as simple as just flipping on, uh,
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a Facebook Live with your webcam. Uh,
there's a little more involved in that,
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but at least what happens is you decide
to go the extra step and implement
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the, the technical side of, of going live.
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You have the ability then to keep your
listeners right in the same app where
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they're consuming podcast. And
it's, it's been really, really cool.
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And we've seen a great, uh,
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reaction to it because they
get a notification just
like they would with a new
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episode being posted. And, you know,
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such and such show is
live able to click that,
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go into the app and actually
listen or watch the show live.
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And, um,
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the goal of the podcasting
2.0 project is, is multifold.
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One is they wanna keep
the listeners in the app.
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Now if your goal is to get 'em over
on YouTube live or Facebook Live,
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that's fine,
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but you also have the ability to keep
them in the app supporting the app
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developer that is adding these features.
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And the second part of this is
something called value for Value.
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And you know,
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what it does is whenever the
value for value function is
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enabled,
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the app developer actually
gets a percentage of that
value for value earnings.
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Mike, you wanna talk a
little bit about that?
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Yeah, so like Fountain, an outfit, uh,
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that makes an app that's very
good for value, for value,
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and it's one of the new podcast apps
that are found over@podcastapps.com.
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But Fountain for instance, they
have their own wallet system.
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So you go over there and sign
up for a wallet, you know,
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you as a podcaster will go sign up for
the wallet and then you would put that in
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your settings, in our case in
Power Press or in your, uh,
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blueberry feed settings
for value, for value.
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And when somebody's listening
on one of those apps, you know,
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there's a few of them that do streaming
satoshi. So you can set, like, you know,
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to send 10 satoshis per minute
and a Satoshi is just a,
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a small fraction of Bitcoin, but don't
let that worry you too much. It's, uh,
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it's basically a way to
transport money around, uh,
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through the Lightning Network.
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But what's kind of cool about it is all
the app developers put in a one or 2%
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fee on top of that. And
then like us at Blueberry,
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we take a 3% for developing the
infrastructure for it, and you can,
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you know, do splits and send, you know,
send some Satoshis to your guests.
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Or a co-host. You could do a, you
could do a split with a co-host.
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Yep, yep. So, and it's all on a
percentage thing. And, and, uh,
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Dave Jones, uh, the guy that
sort of invented a lot of this, uh,
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or rerouted it anyway, you know, he
has, has a hard time explaining that.
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But basically the podcaster gets, you
know, if you send a thousand Satoshi,
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the podcaster gets a thousand Sato,
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but there are some fees that are on
top of that. So if you send a thousand,
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you might send you, you know, it
might actually end up being say.
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Nine 70 or something like that. Yeah.
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Yeah. It'll be something
like that. And, you know,
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then it's good for the whole ecosystem
because there's money flying around,
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you know, even if it's, uh, you know,
very small amounts of money. I mean,
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think of thousands Satoshis
might be a quarter.
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Yeah, it's like 25 cents. Yeah. Yeah.
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It's not super big, but it's
super motivating. I know I've,
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I do a show with value for
value o on it and, uh, you know,
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I love it when I get, you know, okay,
I, I made 23 cents, but you know what,
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somebody was listening, I
thought that was awesome. You know,
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what's really cool about it,
uh, on top of that is, you know,
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if you wanna boost somebody, so you're,
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say you're listening in Fountain
or Pod verse or you know,
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any of the apps that cover that your
listener as they're listening to you,
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whether it's real time and a live feed
or if you're just listening to it as a
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podcast, you can boost something and
you, and you can put in a little comment.
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And a lot of hosts will read those
comments after the fact, of course.
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And then in the next show
they'll might, you know,
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thank all their boosters over the
time between episodes or whatever.
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And it's just a really cool way to
also get people involved in the show.
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For me, it's about the engagement.
I've never seen engagement as high.
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You see get, well maybe
one email per episode.
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And there's this whole lingo that is
developed with this ecosystem too.
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So when Mike says Boost, the actual
full word is Boosto gram, right? Right.
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Because it's a boost with a
gram, with a, with a message.
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And the best part about
this is, and again,
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you may not be in favor or
like even crypto at all,
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but with a Sotoshi being a
hundred millionth of a Bitcoin,
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you can use your debit
card like Mike said, in,
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let's say you put $20 in your wallet,
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$20 worth of Satoshis, which is again,
a hundred millionth of a Bitcoin.
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You then have the ability to make
micropayments to shows without the
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high processing fee.
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So I've had a PayPal link on my
website really since the beginning.
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And if someone tried to
send me a dollar via PayPal,
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well PayPal's gonna take like 45
cents of that in transaction fees.
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Whereas if you send someone,
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let's say you send them a
dollar's worth of Satoshis,
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then you're paying like a penny,
a penny processing fee to get it,
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um, to get it sent.
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So it allows you to make
these micropayments and
at the same time have this
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interactivity from the app
directly to the podcaster.
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And again, we're staying in the app. We
talked about live, staying in the app,
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we talked about value for value.
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All this is happening in the app
that you're listener is listening to
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the show Prom. Now, not
every app has this enabled,
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it's being added slowly to different
apps. But again, if you go over to uh,
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podcast apps.com,
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you'll find the apps that
support value for value.
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It really is, like Mike said,
even he got a thousand Satoshi,
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which is like a quarter, you know,
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most of us wouldn't get too excited about
someone toss us a quarter or you maybe
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find a quarter on the street, right?
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But it's the comment that
accompanies that quarter
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or a dollar. And again,
it's a value for value,
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meaning some people are
gonna send a quarter,
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but some people might send a
hundred thousands at Satoshi,
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which would be like 26 or $25,
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and we see that happening, blueberry
or cuz we're taking a percentage,
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we're starting to see, and
at this time it's still very,
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very early days cuz it takes
time to educate an audience.
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You have to enable it in your feed,
you have to talk about it on your show.
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You have to get folks to
start using the new podcast
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apps@atpodcastapps.com.
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There's an education piece to
it, you know, how get it set up.
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And all that. But even in the short
time that we've had this enabled,
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our podcasters have made more than 600,
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I think it's around $625 is what
I've estimated in these early days.
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Now we expect that cuz we see the growth
rate and audience members moving over
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my own personal show, um,
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00:16:40,080 --> 00:16:45,080
now is bringing in a couple hundred
dollars a month through these types of
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donations on top of PayPal
and on top of advertising.
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00:16:48,880 --> 00:16:52,960
So it's additive of
money streams. So again,
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00:16:52,960 --> 00:16:54,280
but these are just two,
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actually three of many
features with this new project.
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00:16:58,960 --> 00:17:02,240
We've got transcript, we've
got the chapters function,
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which we haven't talked
about, location credit.
288
00:17:06,480 --> 00:17:08,080
We've got the ability, again,
289
00:17:08,080 --> 00:17:13,080
through these new features
to add value to the app
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00:17:13,570 --> 00:17:18,040
credits is basically, it's just like
TV credits. You're able to say, okay,
291
00:17:18,190 --> 00:17:21,960
here's I'm the host, here's
my co-host, here's my guest.
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00:17:21,960 --> 00:17:25,720
And you're able to document that
at an episode by episode level.
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So there's lots of cool things within
podcasting 2.0 that are kicking off.
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We'll be adding more features over
time and adding to our podcasting 2.0
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introduction doc. So stay abreast
of that on our website and the blog.
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Anything further we need to
talk about on podcasting 2.01?
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00:17:44,520 --> 00:17:46,960
Yeah, one, one thing
cool about credits, uh,
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00:17:47,120 --> 00:17:51,640
remember a few years ago Apple
added hosts and guests to
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00:17:52,200 --> 00:17:53,480
Apple Podcasts,
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00:17:53,480 --> 00:17:57,560
but it was by invitation only and it was
really only the big shows and they've
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never really went any
further with that. So this,
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00:18:00,980 --> 00:18:05,120
now you can start doing that and that
shows up on several directories and
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00:18:05,120 --> 00:18:08,240
several apps, and you
can do it both, you know,
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with the credits you can do it
also, you know, by a show level.
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So like with this one, we would have Todd,
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me and Mackenzie as the
co-hosts and you know,
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we'd have a producer and so on and
so on in the credits for the show.
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00:18:23,420 --> 00:18:24,960
But say we have a guest on there,
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00:18:24,960 --> 00:18:28,880
we can actually put that guest also
in the credits for that one episode.
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And that, that, that's pretty cool.
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And there's other things like something
coming hopefully soon we're working on
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00:18:35,280 --> 00:18:39,840
it and Podcast Index is working on
it does cross app comments. They,
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00:18:39,840 --> 00:18:43,560
they don't have it quite worked out how
that's gonna work. But the, the idea is,
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00:18:43,560 --> 00:18:48,520
is you'll be able to comment
on an episode inside the app
315
00:18:48,900 --> 00:18:53,800
and everybody that's in those apps
that use Cross App comments can
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00:18:53,800 --> 00:18:58,640
see those comments and comment back
regardless of what platform that they're,
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00:18:58,640 --> 00:19:00,920
you know, normally chatting on, you know,
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00:19:00,920 --> 00:19:04,280
like Mastodon and Twitter
and whatever else.
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00:19:04,900 --> 00:19:09,760
And all those comments come home
to a base post and it is viewable
320
00:19:09,760 --> 00:19:12,240
in the app. That's something
that we've never had before.
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00:19:12,240 --> 00:19:16,360
It used to be you'd have to come to Apple
to do a review and you'd have to go to
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00:19:16,360 --> 00:19:20,600
Twitter to comment on a post or you go
to the person's blog and comment on the
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00:19:20,600 --> 00:19:25,520
post and, and whatever.
This will consolidate that
in theory. And like I said,
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00:19:25,520 --> 00:19:27,320
that's something that's on
the cutting edge right now.
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00:19:27,580 --> 00:19:32,080
But suffice it to say that this
whole podcasting 2.0 and adding
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00:19:32,080 --> 00:19:34,480
features to RSS and adding fe you know,
327
00:19:34,480 --> 00:19:39,240
basically adding features for podcasters
and listeners through this project,
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00:19:39,490 --> 00:19:44,080
it, it has a feeling for me that
this thing is like brand new. Again,
329
00:19:44,450 --> 00:19:48,200
we were in the beginning of podcasting
and every new little thing was just like,
330
00:19:48,200 --> 00:19:48,720
oh boy.
331
00:19:48,720 --> 00:19:53,520
And then Apple came in and it
sort of stopped and everybody just
332
00:19:53,520 --> 00:19:55,800
said, oh, okay, we'll just
go with Apple. That's easier.
333
00:19:56,420 --> 00:20:00,600
Now we're starting to push
forward on new features and,
334
00:20:00,600 --> 00:20:04,320
and things we've always wanted and I love.
335
00:20:04,320 --> 00:20:06,400
It. You know, one of the things that as,
336
00:20:06,400 --> 00:20:10,760
as a hosting provider we've ran into
challenges before is we've had maybe an
337
00:20:10,960 --> 00:20:15,200
advertiser come to us and say,
Hey, we want to run an ad.
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00:20:15,200 --> 00:20:19,000
And one of the cases was in France,
how many French podcasters do you have?
339
00:20:19,230 --> 00:20:21,040
Well, when you sign up for service,
340
00:20:21,050 --> 00:20:24,360
we don't ask you where you
live or what country you're in.
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00:20:24,700 --> 00:20:27,640
And we've had other deals come
in where someone said, maybe we,
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00:20:27,640 --> 00:20:32,080
we need somebody in in Kansas. You know,
they want to do a geographic type buy.
343
00:20:32,490 --> 00:20:35,120
So I was really had
never had the ability to,
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00:20:35,120 --> 00:20:38,040
unless I sent out an email to all
of you saying, Hey, where, where,
345
00:20:38,040 --> 00:20:41,880
where do you live? If you live in this
location, send me, uh, some info back.
346
00:20:42,410 --> 00:20:46,480
So one of the features that is now
is the ability to set your location.
347
00:20:46,480 --> 00:20:46,960
You set your,
348
00:20:46,960 --> 00:20:50,760
your location for your show and you
can even do it at the episode level.
349
00:20:51,220 --> 00:20:55,680
But not only will it give
some geographic reference for
350
00:20:56,020 --> 00:20:58,640
the apps to know where
content's being created,
351
00:20:59,070 --> 00:21:02,960
it's also a great thing for us so that
when we're trying to reach someone in
352
00:21:03,200 --> 00:21:07,560
Boise, Idaho, we have the ability
to go in and say, okay, you know,
353
00:21:07,560 --> 00:21:11,520
how many shows list Boise or
list Idaho as their origin point.
354
00:21:11,940 --> 00:21:15,560
And then we would have the ability
then to reach out to you and say, Hey,
355
00:21:15,960 --> 00:21:16,760
we've got a,
356
00:21:16,760 --> 00:21:21,560
an advertiser that wants to advertise
specifically on shows coming out of Idaho.
357
00:21:21,890 --> 00:21:25,880
We have the ability to reach you in a
way that we couldn't reach you before.
358
00:21:26,010 --> 00:21:28,920
So even though we are big on privacy,
359
00:21:28,920 --> 00:21:33,400
we've been big on privacy for listeners
for years, the way we set the system up,
360
00:21:33,400 --> 00:21:36,000
we didn't even know where
your shows originate.
361
00:21:36,370 --> 00:21:41,320
So the location tag is a dual purpose.
Again, the ability for me to say,
362
00:21:41,320 --> 00:21:44,760
Hey, let's, let's help this podcaster
on this particular location.
363
00:21:45,300 --> 00:21:47,200
And on the opposite side,
364
00:21:47,500 --> 00:21:51,480
the app developers are able to
highlight where your shows are from.
365
00:21:51,530 --> 00:21:56,320
So this is some of the things that
are now possible with some of this
366
00:21:56,320 --> 00:21:57,400
podcasting 2.0.
367
00:21:57,400 --> 00:22:02,180
It helps keep podcasting it free
and open standard for the web and
368
00:22:02,180 --> 00:22:05,940
again allows, as Mike said, for innovation
in the podcast industry. I'm having.
369
00:22:06,040 --> 00:22:10,100
I'm as like Mike having a great time with
this and I've been doing this now for
370
00:22:10,340 --> 00:22:15,260
18 plus years. Uh, Mike, you've been
in this game now 17 years, so you know,
371
00:22:15,260 --> 00:22:19,140
collectively when we're both excited,
I think that saying something,
372
00:22:19,140 --> 00:22:23,660
and it helps with alternative funding
for shows and sure we want you to make
373
00:22:23,660 --> 00:22:27,300
money through advertising. We wanna
make money through listener donations,
374
00:22:27,500 --> 00:22:30,940
through PayPal, Patreon, buy
me Coffee, all that stuff.
375
00:22:31,200 --> 00:22:34,420
But this value for value thing
really is, in my opinion,
376
00:22:34,680 --> 00:22:38,780
the most exciting part about
this because I get engagement,
377
00:22:39,250 --> 00:22:43,580
I get hu I get engagement from my audience
members like I I've never got before.
378
00:22:43,580 --> 00:22:46,380
And the reason it is, it's
because right in the app,
379
00:22:46,380 --> 00:22:49,060
they can engage you from the app.
They don't have to go to email,
380
00:22:49,130 --> 00:22:52,060
they don't have to go to Twitter,
they don't have to go to Facebook,
381
00:22:52,330 --> 00:22:56,460
they just send a boost with that
message, um, that says, Hey,
382
00:22:56,460 --> 00:23:00,100
I agree with you, or I
disagree or Keep it up,
383
00:23:00,110 --> 00:23:05,020
or thanks for doing the show or those
types of things and I carry the day in
384
00:23:05,020 --> 00:23:06,660
motivating you continue
to do your podcast.
385
00:23:06,870 --> 00:23:10,460
So I think that's part of the
reason why podcasting two point,
386
00:23:10,460 --> 00:23:13,500
it was super important for the
podcasting space and for you as a content
387
00:23:13,500 --> 00:23:14,333
creator.
388
00:23:14,480 --> 00:23:18,700
Yep. And uh, like I said, just keep
watching, uh, this podcast on uh,
389
00:23:18,700 --> 00:23:20,860
podcast insider.com and uh,
390
00:23:20,860 --> 00:23:24,060
other places for new features coming out.
391
00:23:24,060 --> 00:23:27,460
And if you find a feature that you
don't have that you might want,
392
00:23:28,160 --> 00:23:31,820
let somebody know and uh, we can
always suggest it to them. Uh,
393
00:23:31,820 --> 00:23:36,780
that's the other thing about this project
is it's an open project. So, you know,
394
00:23:36,780 --> 00:23:38,900
suggestions are, uh, are taken.
395
00:23:41,300 --> 00:23:43,390
I think we've about covered
it. What do you think, Todd?
396
00:23:43,700 --> 00:23:47,200
I think so too. So, uh, again,
just go to blueberry.com,
397
00:23:47,390 --> 00:23:49,920
search podcasting 2.0, the search bar,
398
00:23:49,920 --> 00:23:53,600
and you'll get all the details and how
to implement it within your own shows.
399
00:23:54,070 --> 00:23:57,520
Thanks for joining us. Let's meet
up next week. And in the meantime,
400
00:23:57,520 --> 00:24:00,480
for more information to
subscribe, share or follow,
401
00:24:00,560 --> 00:24:05,440
check out the show
notes@podcastinsider.com to
check out our latest suite
402
00:24:05,440 --> 00:24:08,040
of services and help Blueberry can
help you leverage your podcast.
403
00:24:08,040 --> 00:24:11,320
Visit blueberry.com. That's
blueberry without the ease.
00:00:00,000 --> 00:00:00,480
You know,
2
00:00:00,480 --> 00:00:04,600
the important thing here is there's
a lot of places to have your podcast
3
00:00:04,600 --> 00:00:06,840
listened to, and, and I've, I'm kind of,
4
00:00:06,840 --> 00:00:10,560
the mindset is I don't care why
people listen as long as they listen.
5
00:00:11,050 --> 00:00:14,480
If they listen on my website, that's
great. If they listen in an app,
6
00:00:14,870 --> 00:00:16,200
that's fine as well.
7
00:00:16,580 --> 00:00:21,200
But one thing's for sure is we
definitely continue to support this
8
00:00:21,840 --> 00:00:24,480
increase in, uh, app functionality.
9
00:00:25,470 --> 00:00:29,800
You're listening to Podcast Insider, a
weekly podcast bringing insights, advice,
10
00:00:29,800 --> 00:00:32,280
and insider tips and
tricks to help you start,
11
00:00:32,350 --> 00:00:34,240
grow and thrive through podcasting.
12
00:00:34,270 --> 00:00:37,480
With the support of your team here
at Blueberry Podcasting. Welcome.
13
00:00:37,480 --> 00:00:38,360
Let's dive in.
14
00:00:39,730 --> 00:00:40,480
So, Mike,
15
00:00:40,480 --> 00:00:45,440
today we're gonna talk about advanced
r s s features and a little bit
16
00:00:45,440 --> 00:00:47,560
about the podcasting 2.0 project.
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And I think what we should first and
foremost talk about is, uh, what,
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what is r s s and why is
it important to podcasting?
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Yeah, it's, uh, it's one of
those things that, you know,
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back when we started Todd, it
was, we were geeks and, uh,
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we sort of learned how it all
worked under the hood. And nowadays,
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you don't have to, but it's good to know
a little bit of history on it. There,
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there is an official name for rss,
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but everybody calls it
really simple syndication,
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and it's an open web standard,
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so it's not necessarily
controlled by any one company or
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any person. Dave Weiner was the guy that
came up with it, uh, for the most part,
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or at least the, uh, RSS 2.0
that we use in podcasting.
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But what's great about it is
being an open web standard,
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it keeps podcasting available
to the masses. Meaning,
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you know, if you've got, you know,
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a few bucks to spend on hosting a
website somewhere and a place to put your
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files, you can broadcast. And you're
right up there with some of the,
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the big guys, uh, the
big podcasters, you know,
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back when broadcasting was the big thing,
you had to get a lot of permission to,
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to be on broadcast or
even cable and podcasting.
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You can be anywhere. It's awesome.
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some perspective that's important,
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and we don't wanna go too
much into the history,
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but really if we go back to the, to
the beginning when podcasting started,
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there was really no way
to, to be syndicated.
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You could have a website, you
could put stuff online, you know,
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but there was really no syndication
of, of content unless you, you know,
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you signed the contract with one of
those big companies, like you said.
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So there's lots of gatekeepers.
And when podcasting came about,
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blogging was already, uh,
really kicking off big,
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but the podcasting piece
to that really opened up
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the space and allowed people
to have syndication of the
content. In other words,
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it could be really anywhere that
people could consume the content. And,
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you know, apple in 2005 when they
brought a podcasting to iTunes,
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at the time, it was quite the
watershed moment. And ever since then,
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the expansion of where podcasts are
available today is because of open r s
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s. And we have the ability
to be syndicated where we
want and also choose if we
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don't wanna be syndicated someplace,
that's an advantage as well. But, uh,
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again, it's open. No one controls
it, there's no gatekeepers.
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00:03:23,050 --> 00:03:26,750
Yep. That can be good or bad, depending
on your perspective, I'm sure.
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But
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for us that like to podcast as
a hobby or as a way to make some
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money or as a way to get
your message out there, you,
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you're not as easily stopped as if you
were doing a YouTube channel. You know,
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Google can decide if you're
doing a YouTube channel,
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they can decide one day that, uh, we
don't want you on here anymore. Poof,
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you're gone.
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So RSS allows really you to be in
control of your content and own and
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build your brand. So over the years,
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podcasting has not really
beyond what has been known
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as the RSS 2.0 spec. Now,
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apple introduced a number of features,
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we're gonna call them features
because if we get into the weeds here,
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people's eyes are gonna glaze over.
So did Google and a few others,
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and they, they introduced things
that basically the technical term is,
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say they created their own name space
and nothing else really happened this
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space for many, many, many, many
years. And a couple of years ago,
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one of the pod fathers of podcasting,
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Adam Curry got connected up with a
gentleman by the name of Dave Jones,
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and they wanted to build a new
directory that was going to be
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basically the master location
for really for everything, uh,
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for all shows. It's an open project.
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And what the beauty of it is,
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is that directory really
expanded into a project to add
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features to r s s.
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And many of those features can be seen
in the directory, but the directory,
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again, is the repository of all podcast.
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There's no longer just Apple
controlling the master repository
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of, of podcasting, and theirs
really isn't even a master. Uh,
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the Apples is a curated list,
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whereas the directory of
podcast@podcastindex.org really is,
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is everything and even contains shows
that have music and have right to of other
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type of content.
90
00:05:25,520 --> 00:05:28,770
Yeah. And it's not just shows that
are over there, you know? Right.
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Think of podcasts as shows,
but you know, again, you know,
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they've got bands over there, uh,
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indie bands that are
releasing albums as podcast,
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meaning each song is an episode
of that podcast. And, you know,
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that's kind of a, a new thing distributing
music via that. And of course,
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video podcasting has been
around since the beginning,
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but it also covers a lot of that.
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And there's classes that some professors
do that aren't necessarily podcasts,
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but are distributed that way.
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And that's the beauty of having
this directory of basically
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anything you wanna find in podcasting.
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And it's available to app developers.
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So if someone wants to
build their own podcast app,
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they can use the catalog at
podcasting 2.0 or podcast
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index.org,
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and they can populate their app
with everything or something they
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can pick and choose and
curate their own list.
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So we have adopted a bunch of the
new features that are coming out
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of Podcasting 2.0,
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and there's be a link in the show
notes to our introduction page to
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Podcasting 2.0.
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And I don't want people to get too
wrapped up in the weeds in really the
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tech, but we just wanna talk about
some of the features. And again,
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these are new features that are coming
to a variety of apps that are now
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starting to show up over@podcastapps.com.
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They're adding some of these new features,
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and we are on definitely on the leading
edge of introducing some of this stuff.
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Now,
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one of the features that we introduced
last summer was the transcript
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features the ability to link
to a transcript or to have a
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transcript if you're a
blueberry hosting customer,
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have a transcript created by our
partner and it automatically be
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attached in your r s s speed.
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And this gave us the
ability to allow our player
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on, uh,
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individual's websites to show either the
transcript tag or if you have a close
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caption capable file like
you do with our partner,
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you actually get close
captions for your show,
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making your podcast more
accessible. And the,
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and the transcript feature was again, uh,
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born out of the podcasting
2.0 group that decided
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we needed to have the ability
to link to a transcript,
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because oftentimes the transcripts
are sometimes pasted into show notes,
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and it just was clunky
and it just kinda clean.
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They were stuck in, stuck in the MP3
file in the, in the, uh, in the metadata.
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And, you know, right. It's not,
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not a cohesive way of
displaying those things.
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So there's again, a
whole host of features,
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00:08:14,370 --> 00:08:18,770
but two of them that I'm excited about
that I've been playing around with,
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um, one of them is called Live Item. Now,
141
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not every podcaster is
ever gonna wanna do live,
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and you may, maybe you're
on Twitch doing some things,
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or maybe you wanna do
Facebook Live or YouTube live,
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but if you ever decide that you
want to add a live component
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to your show,
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you have the ability to announce
via your r s s feed that you're
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going to be going live.
And when you do go live,
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so that apps that support
this new live item, and they,
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they commonly refer to it as Lid,
your Lid, your show is a lid.
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It will allow the apps to
support this to not only
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give your content to your listeners
on demand like a normal podcasting app
152
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does, but flip to this,
153
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this live setting so that they
can listen and or watch live.
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Uh, some of the folks that are going live
are using an audio stream service like
155
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Shoutcast is the type of, uh.
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Icecast is another.
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One, Icecast Shoutcast here,
the, to the two protocols.
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And then some folks are doing
live video and they're using,
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and this gets a little technical using
maybe a re streaming service with an H l
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s output. So anyways, again,
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it's a little more technical and it's
not as simple as just flipping on, uh,
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a Facebook Live with your webcam. Uh,
there's a little more involved in that,
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but at least what happens is you decide
to go the extra step and implement
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the, the technical side of, of going live.
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You have the ability then to keep your
listeners right in the same app where
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they're consuming podcast. And
it's, it's been really, really cool.
167
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And we've seen a great, uh,
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reaction to it because they
get a notification just
like they would with a new
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episode being posted. And, you know,
170
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such and such show is
live able to click that,
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go into the app and actually
listen or watch the show live.
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And, um,
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the goal of the podcasting
2.0 project is, is multifold.
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One is they wanna keep
the listeners in the app.
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Now if your goal is to get 'em over
on YouTube live or Facebook Live,
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that's fine,
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but you also have the ability to keep
them in the app supporting the app
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developer that is adding these features.
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And the second part of this is
something called value for Value.
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And you know,
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what it does is whenever the
value for value function is
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enabled,
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the app developer actually
gets a percentage of that
value for value earnings.
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Mike, you wanna talk a
little bit about that?
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Yeah, so like Fountain, an outfit, uh,
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that makes an app that's very
good for value, for value,
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and it's one of the new podcast apps
that are found over@podcastapps.com.
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But Fountain for instance, they
have their own wallet system.
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So you go over there and sign
up for a wallet, you know,
190
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you as a podcaster will go sign up for
the wallet and then you would put that in
191
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your settings, in our case in
Power Press or in your, uh,
192
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blueberry feed settings
for value, for value.
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And when somebody's listening
on one of those apps, you know,
194
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there's a few of them that do streaming
satoshi. So you can set, like, you know,
195
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to send 10 satoshis per minute
and a Satoshi is just a,
196
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a small fraction of Bitcoin, but don't
let that worry you too much. It's, uh,
197
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it's basically a way to
transport money around, uh,
198
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through the Lightning Network.
199
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But what's kind of cool about it is all
the app developers put in a one or 2%
200
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fee on top of that. And
then like us at Blueberry,
201
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we take a 3% for developing the
infrastructure for it, and you can,
202
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you know, do splits and send, you know,
send some Satoshis to your guests.
203
00:12:02,250 --> 00:12:06,000
Or a co-host. You could do a, you
could do a split with a co-host.
204
00:12:06,180 --> 00:12:09,400
Yep, yep. So, and it's all on a
percentage thing. And, and, uh,
205
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sort of invented a lot of this, uh,
206
00:12:13,680 --> 00:12:18,480
or rerouted it anyway, you know, he
has, has a hard time explaining that.
207
00:12:18,480 --> 00:12:22,760
But basically the podcaster gets, you
know, if you send a thousand Satoshi,
208
00:12:22,760 --> 00:12:25,000
the podcaster gets a thousand Sato,
209
00:12:25,580 --> 00:12:29,720
but there are some fees that are on
top of that. So if you send a thousand,
210
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you might send you, you know, it
might actually end up being say.
211
00:12:33,510 --> 00:12:35,600
Nine 70 or something like that. Yeah.
212
00:12:35,600 --> 00:12:37,920
Yeah. It'll be something
like that. And, you know,
213
00:12:37,920 --> 00:12:41,360
then it's good for the whole ecosystem
because there's money flying around,
214
00:12:41,360 --> 00:12:44,600
you know, even if it's, uh, you know,
very small amounts of money. I mean,
215
00:12:44,600 --> 00:12:46,640
think of thousands Satoshis
might be a quarter.
216
00:12:46,830 --> 00:12:49,080
Yeah, it's like 25 cents. Yeah. Yeah.
217
00:12:49,080 --> 00:12:52,600
It's not super big, but it's
super motivating. I know I've,
218
00:12:52,680 --> 00:12:55,920
I do a show with value for
value o on it and, uh, you know,
219
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I love it when I get, you know, okay,
I, I made 23 cents, but you know what,
220
00:12:59,920 --> 00:13:02,200
somebody was listening
thought that was awesome. You know,
221
00:13:02,550 --> 00:13:06,640
what's really cool about it,
uh, on top of that is, you know,
222
00:13:06,640 --> 00:13:09,200
if you wanna boost somebody, so you're,
223
00:13:09,200 --> 00:13:12,240
say you're listening in Fountain
or Pod verse or you know,
224
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any of the apps that cover that your
listener as they're listening to you,
225
00:13:16,760 --> 00:13:21,560
whether it's real time and a live feed
or if you're just listening to it as a
226
00:13:21,560 --> 00:13:25,040
podcast, you can boost something and
you, and you can put in a little comment.
227
00:13:25,040 --> 00:13:29,520
And a lot of hosts will read those
comments after the fact, of course.
228
00:13:29,520 --> 00:13:31,520
And then in the next show
they'll might, you know,
229
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thank all their boosters over the
time between episodes or whatever.
230
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And it's just a really cool way to
also get people involved in the show.
231
00:13:40,500 --> 00:13:44,280
For me, it's about the engagement.
I've never seen engagement as high.
232
00:13:44,280 --> 00:13:46,880
You see get, well maybe
one email per episode.
233
00:13:47,300 --> 00:13:51,040
And there's this whole lingo that is
developed with this ecosystem too.
234
00:13:51,040 --> 00:13:56,000
So when Mike says Boost, the actual
full word is Boosto gram, right? Right.
235
00:13:56,000 --> 00:13:59,840
Because it's a boost with a
gram, with a, with a message.
236
00:14:00,420 --> 00:14:03,000
And the best part about
this is, and again,
237
00:14:03,000 --> 00:14:06,600
you may not be in favor or
like even crypto at all,
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but with a Sotoshi being a
hundred millionth of a Bitcoin,
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you can use your debit
card like Mike said, in,
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let's say you put $20 in your wallet,
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$20 worth of Satoshis, which is again,
a hundred millionth of a Bitcoin.
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You then have the ability to make
micropayments to shows without the
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high processing fee.
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So I've had a PayPal link on my
website really since the beginning.
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And if someone tried to
send me a dollar via PayPal,
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well PayPal's gonna take like 45
cents of that in transaction fees.
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Whereas if you send someone,
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let's say you send them a
dollar's worth of Satoshis,
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then you're paying like a penny,
a penny processing fee to get it,
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um, to get it sent.
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So it allows you to make
these micropayments and
at the same time have this
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interactivity from the app
directly to the podcaster.
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And again, we're staying in the app. We
talked about live, staying in the app,
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we talked about value for value.
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All this is happening in the app
that you're listener is listening to
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the show Prom. Now, not
every app has this enabled,
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it's being added slowly to different
apps. But again, if you go over to uh,
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podcast apps.com,
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you'll find the apps that
support value for value.
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It really is, like Mike said,
even he got a thousand Satoshi,
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which is like a quarter, you know,
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most of us wouldn't get too excited about
someone toss us a quarter or you maybe
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find a quarter on the street, right?
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But it's the comment that
accompanies that quarter
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or a dollar. And again,
it's a value for value,
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meaning some people are
gonna send a quarter,
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but some people might send a
hundred thousands at Satoshi,
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which would be like 26 or $25,
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and we see that happening, blueberry
or cuz we're taking a percentage,
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we're starting to see, and
at this time it's still very,
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very early days cuz it takes
time to educate an audience.
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You have to enable it in your feed,
you have to talk about it on your show.
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You have to get folks to
start using the new podcast
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apps@atpodcastapps.com.
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There's an education piece to
it, you know, how get it set up.
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And all that. But even in the short
time that we've had this enabled,
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our podcasters have made more than 600,
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I think it's around $625 is what
I've estimated in these early days.
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Now we expect that cuz we see the growth
rate and audience members moving over
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my own personal show, um,
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now is bringing in a couple hundred
dollars a month through these types of
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donations on top of PayPal
and on top of advertising.
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So it's additive of
money streams. So again,
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but these are just two,
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actually three of many
features with this new project.
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We've got transcript, we've
got the chapters function,
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which we haven't talked
about, location credit.
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00:17:06,480 --> 00:17:08,080
We've got the ability, again,
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through these new features
to add value to the app
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credits is basically, it's just like
TV credits. You're able to say, okay,
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here's I'm the host, here's
my co-host, here's my guest.
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And you're able to document that
at an episode by episode level.
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So there's lots of cool things within
podcasting 2.0 that are kicking off.
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We'll be adding more features over
time and adding to our podcasting 2.0
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introduction doc. So stay abreast
of that on our website and the blog.
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Anything further we need to
talk about on podcasting 2.01?
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00:17:44,520 --> 00:17:46,960
Yeah, one, one thing
cool about credits, uh,
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remember a few years ago Apple
added hosts and guests to
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00:17:52,200 --> 00:17:53,480
Apple Podcasts,
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00:17:53,480 --> 00:17:57,560
but it was by invitation only and it was
really only the big shows and they've
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never really went any
further with that. So this,
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00:18:00,980 --> 00:18:05,120
now you can start doing that and that
shows up on several directories and
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several apps, and you
can do it both, you know,
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with the credits you can do it
also, you know, by a show level.
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So like with this one, we would have Todd,
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me and Mackenzie as the
co-hosts and you know,
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we'd have a producer and so on and
so on in the credits for the show.
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But say we have a guest on there,
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we can actually put that guest also
in the credits for that one episode.
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And that, that, that's pretty cool.
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And there's other things like something
coming hopefully soon we're working on
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it and Podcast Index is working on
it does cross app comments. They,
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they don't have it quite worked out how
that's gonna work. But the, the idea is,
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is you'll be able to comment
on an episode inside the app
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and everybody that's in those apps
that use Cross App comments can
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00:18:53,800 --> 00:18:58,640
see those comments and comment back
regardless of what platform that they're,
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00:18:58,640 --> 00:19:00,920
you know, normally chatting on, you know,
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00:19:00,920 --> 00:19:04,280
like Mastodon and Twitter
and whatever else.
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00:19:04,900 --> 00:19:09,760
And all those comments come home
to a base post and it is viewable
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00:19:09,760 --> 00:19:12,240
in the app. That's something
that we've never had before.
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00:19:12,240 --> 00:19:16,360
It used to be you'd have to come to Apple
to do a review and you'd have to go to
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00:19:16,360 --> 00:19:20,600
Twitter to comment on a post or you go
to the person's blog and comment on the
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00:19:20,600 --> 00:19:25,520
post and, and whatever.
This will consolidate that
in theory. And like I said,
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00:19:25,520 --> 00:19:27,320
that's something that's on
the cutting edge right now.
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00:19:27,580 --> 00:19:32,080
But suffice it to say that this
whole podcasting 2.0 and adding
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00:19:32,080 --> 00:19:34,480
features to RSS and adding fe you know,
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00:19:34,480 --> 00:19:39,240
basically adding features for podcasters
and listeners through this project,
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00:19:39,490 --> 00:19:44,080
it, it has a feeling for me that
this thing is like brand new. Again,
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00:19:44,450 --> 00:19:48,200
we were in the beginning of podcasting
and every new little thing was just like,
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00:19:48,200 --> 00:19:48,720
oh boy.
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00:19:48,720 --> 00:19:53,520
And then Apple came in and it
sort of stopped and everybody just
332
00:19:53,520 --> 00:19:55,800
said, oh, okay, we'll just
go with Apple. That's easier.
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00:19:56,420 --> 00:20:00,600
Now we're starting to push
forward on new features and,
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00:20:00,600 --> 00:20:04,320
and things we've always wanted and I love.
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00:20:04,320 --> 00:20:06,400
It. You know, one of the things that as,
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00:20:06,400 --> 00:20:10,760
as a hosting provider we've ran into
challenges before is we've had maybe an
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00:20:10,960 --> 00:20:15,200
advertiser come to us and say,
Hey, we want to run an ad.
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00:20:15,200 --> 00:20:19,000
And one of the cases was in France,
how many French podcasters do you have?
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00:20:19,230 --> 00:20:21,040
Well, when you sign up for service,
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00:20:21,050 --> 00:20:24,360
we don't ask you where you
live or what country you're in.
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00:20:24,700 --> 00:20:27,640
And we've had other deals come
in where someone said, maybe we,
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00:20:27,640 --> 00:20:32,080
we need somebody in in Kansas. You know,
they want to do a geographic type buy.
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00:20:32,490 --> 00:20:35,120
So I was really had
never had the ability to,
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00:20:35,120 --> 00:20:38,040
unless I sent out an email to all
of you saying, Hey, where, where,
345
00:20:38,040 --> 00:20:41,880
where do you live? If you live in this
location, send me, uh, some info back.
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00:20:42,410 --> 00:20:46,480
So one of the features that is now
is the ability to set your location.
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00:20:46,480 --> 00:20:46,960
You set your,
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00:20:46,960 --> 00:20:50,760
your location for your show and you
can even do it at the episode level.
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00:20:51,220 --> 00:20:55,680
But not only will it give
some geographic reference for
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00:20:56,020 --> 00:20:58,640
the apps to know where
content's being created,
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00:20:59,070 --> 00:21:02,960
it's also a great thing for us so that
when we're trying to reach someone in
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00:21:03,200 --> 00:21:07,560
Boise, Idaho, we have the ability
to go in and say, okay, you know,
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00:21:07,560 --> 00:21:11,520
how many shows list Boise or
list Idaho as their origin point.
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00:21:11,940 --> 00:21:15,560
And then we would have the ability
then to reach out to you and say, Hey,
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00:21:15,960 --> 00:21:16,760
we've got a,
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00:21:16,760 --> 00:21:21,560
an advertiser that wants to advertise
specifically on shows coming out of Idaho.
357
00:21:21,890 --> 00:21:25,880
We have the ability to reach you in a
way that we couldn't reach you before.
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00:21:26,010 --> 00:21:28,920
So even though we are big on privacy,
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00:21:28,920 --> 00:21:33,400
we've been big on privacy for listeners
for years, the way we set the system up,
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00:21:33,400 --> 00:21:36,000
we didn't even know where
your shows originate.
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00:21:36,370 --> 00:21:41,320
So the location tag is a dual purpose.
Again, the ability for me to say,
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00:21:41,320 --> 00:21:44,760
Hey, let's, let's help this podcaster
on this particular location.
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00:21:45,300 --> 00:21:47,200
And on the opposite side,
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00:21:47,500 --> 00:21:51,480
the app developers are able to
highlight where your shows are from.
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00:21:51,530 --> 00:21:56,320
So this is some of the things that
are now possible with some of this
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00:21:56,320 --> 00:21:57,400
podcasting 2.0.
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00:21:57,400 --> 00:22:02,180
It helps keep podcasting it free
and open standard for the web and
368
00:22:02,180 --> 00:22:05,940
again allows, as Mike said, for innovation
in the podcast industry. I'm having.
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00:22:06,040 --> 00:22:10,100
I'm as like Mike having a great time with
this and I've been doing this now for
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00:22:10,340 --> 00:22:15,260
18 plus years. Uh, Mike, you've been
in this game now 17 years, so you know,
371
00:22:15,260 --> 00:22:19,140
collectively when we're both excited,
I think that saying something,
372
00:22:19,140 --> 00:22:23,660
and it helps with alternative funding
for shows and sure we want you to make
373
00:22:23,660 --> 00:22:27,300
money through advertising. We wanna
make money through listener donations,
374
00:22:27,500 --> 00:22:30,940
through PayPal, Patreon, buy
me Coffee, all that stuff.
375
00:22:31,200 --> 00:22:34,420
But this value for value thing
really is, in my opinion,
376
00:22:34,680 --> 00:22:38,780
the most exciting part about
this because I get engagement,
377
00:22:39,250 --> 00:22:43,580
I get hu I get engagement from my audience
members like I I've never got before.
378
00:22:43,580 --> 00:22:46,380
And the reason it is, it's
because right in the app,
379
00:22:46,380 --> 00:22:49,060
they can engage you from the app.
They don't have to go to email,
380
00:22:49,130 --> 00:22:52,060
they don't have to go to Twitter,
they don't have to go to Facebook,
381
00:22:52,330 --> 00:22:56,460
they just send a boost with that
message, um, that says, Hey,
382
00:22:56,460 --> 00:23:00,100
I agree with you, or I
disagree or Keep it up,
383
00:23:00,110 --> 00:23:05,020
or thanks for doing the show or those
types of things and I carry the day in
384
00:23:05,020 --> 00:23:06,660
motivating you continue
to do your podcast.
385
00:23:06,870 --> 00:23:10,460
So I think that's part of the
reason why podcasting two point,
386
00:23:10,460 --> 00:23:13,500
it was super important for the
podcasting space and for you as a content
387
00:23:13,500 --> 00:23:14,333
creator.
388
00:23:14,480 --> 00:23:18,700
Yep. And uh, like I said, just keep
watching, uh, this podcast on uh,
389
00:23:18,700 --> 00:23:20,860
podcast insider.com and uh,
390
00:23:20,860 --> 00:23:24,060
other places for new features coming out.
391
00:23:24,060 --> 00:23:27,460
And if you find a feature that you
don't have that you might want,
392
00:23:28,160 --> 00:23:31,820
let somebody know and uh, we can
always suggest it to them. Uh,
393
00:23:31,820 --> 00:23:36,780
that's the other thing about this project
is it's an open project. So, you know,
394
00:23:36,780 --> 00:23:38,900
suggestions are, uh, are taken.
395
00:23:41,300 --> 00:23:43,390
I think we've about covered
it. What do you think, Todd?
396
00:23:43,700 --> 00:23:47,200
I think so too. So, uh, again,
just go to blueberry.com,
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00:23:47,390 --> 00:23:49,920
search podcasting 2.0, the search bar,
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00:23:49,920 --> 00:23:53,600
and you'll get all the details and how
to implement it within your own shows.
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00:23:54,070 --> 00:23:57,520
Thanks for joining us. Let's meet
up next week. And in the meantime,
400
00:23:57,520 --> 00:24:00,480
for more information to
subscribe, share or follow,
401
00:24:00,560 --> 00:24:05,440
check out the show
notes@podcastinsider.com to
check out our latest suite
402
00:24:05,440 --> 00:24:08,040
of services and help Blueberry can
help you leverage your podcast.
403
00:24:08,040 --> 00:24:11,320
Visit blueberry.com. That's
blueberry without the ease.