Sept. 8, 2022
Podcast Ads: Host Read or Pre-Recorded – PCI 311
Apple Podcasts 
TuneIn 
Deezer 
Paypal One of the great things about podcasting is that there is no one way to do it. But there are some preferred or more accepted ways, according to listeners and ad agencies. That brings us to our main topic today, podcast ads: host-read or pre-recorded, what is better?
Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.
News- Podcast ads: Host read or pre-recorded ads. Which is better?
- Apple sends welcome email to already listed shows. Whoops.
- Video and YouTube is changing podcasting
- Cumulus splits with Podcast Movement
- New Canadian podcast newsletter: Pod The North
- Happy Star Trek Day! 56 years ago today, Star Trek premiered on NBC. https://www.startrek.com/day
- Here are some Star Trek related podcasts to check out
- http://www.trek.fm/ (A network of a lot of good shows)
- https://www.womenatwarp.com/
- Here are some Star Trek related podcasts to check out
Pre-recorded intros and outros
Short versions of these are useful for editing and continuity. Listeners enjoy a quick sentence or two getting into the new episode to learn about today’s topics, but a reliable in and out can be helpful as a creator.
Blubrry News- We are in ‘polish’ mode on all our new services and some old ones. If you see anything you think needs a tweak, let us know!
- Dragon Con recap
- Looking for some Podcasters of the Month to feature before the end of the year; let us know if you’d like to be one of them.
Guest Podcasting part 2. See episode 309 for part 1.
Question of the WeekQuestion: I keep hearing podcast hosts say “Find us on Apple, Spotify or wherever you get your podcasts.” What is the BEST way to promote subscribing or following in my podcast?
Answer: Have your own website and promote that. Make sure you have all the links to destinations your podcast is syndicated to on your site (or at least the main ones).
Like we say here, go to PodcastInsider.com and subscribe or follow us there. Or something like that.
Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
______________
Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.
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Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235
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Hey.
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Everyone. Welcome to podcast insider.
My name is Todd Cocker. Of course.
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I'm joined by Mike, Mr. Mike,
Dell, Mike, how we doing?
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Doing good. And you're
finally back in the,
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back in the saddle here
after all the traveling.
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Yeah, absolutely. And, uh,
working through some bugs,
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we've got some bugs and some of the
things we're trying to, you know,
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the stuff we released,
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we released in a hurry and we're just
finding little bitty things here and
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there. So those of you that
are testing transcripts,
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if you get in air once in a
while, let us know. We're, we're,
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we're shaking it out.
And, uh, we're, we're,
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we're close to having it
completely ironed out,
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but there's just a few things that, uh,
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keep hitting the update
on power press.
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Yeah, yeah. We're, uh, we're putting out
updates, you know, every few days, so.
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Yeah, but, uh, we got some news for
you, lot of stuff in the news stack,
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we've got a best practice for you.
Of course, we got blueberry news,
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we got a blueberry pro tip. And,
uh, we have a question of the week,
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big news out of podcast movement
was host red or prerecorded
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ads, which is better or even
programmatic, right. Which is better.
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And that study basically said
there's not too much difference
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between them.
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Yeah. Not too much. There is a
slight advantage to live read on,
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uh, on a few of the little categories
in the chart there, but, uh, yeah,
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it's not significantly different.
Uh, which surprises me. I,
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I would think the announcer read ads
would do a little better and the live
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reads, maybe not as much who knows.
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Well, the, what they found was that
the host read was a little better yep.
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Than the, the program than someone
else reading and then the program.
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So there's three close
across three different types.
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So it was a great study.
It was a great report. I,
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I don't think I was that surprised, um,
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in the results because we've
been using a mix of host read and
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programmatic for a while
now, uh, on our test shows.
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And so far the response has been
good. So, um, anyway, that's just,
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you know, it's just,
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it just shows you that the programmatic
piece has this huge opportunity
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to really, if they're done well,
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the key is that the programmatic
has to be done. Well,
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it can't be radio has to be done well.
And I, I think that if they're done well,
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I think the audiences will respond.
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Yeah. As Tom wrote in the article, we
link to, he, he said that, uh, you know,
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it isn't really how it's
delivered. That's the thing.
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You can deliver a host red
endorsement via programmatic or
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via, uh, you know, insertion.
So, you know, it's it,
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that's not really the important
part. It just has to be done well.
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Yeah. The key is to be done well. Yeah.
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I recommend everyone look at that
entire study and go through it.
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It's it's a great one to,
to review. Yeah, of course.
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Apple sent some welcome emails to
shows that were already listed.
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I'm not sure what happened. There
must be. They had a little snafu.
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Well, it's, it's either a snafu or,
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or it's indication that they're
working on something, uh,
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because you know,
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maybe they pulled the trigger on some
change and it marked a whole bunch
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of shows as being new. Maybe I, you know,
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so there's some speculation out there
that Apple's working on something which
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doesn't surprise me. They had their
big event yesterday. Yeah. And, uh,
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announced new iPhones and, uh, new
ear pods and a few other things and,
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and a new watch that, that one
watch looked really good. But.
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, uh, for those
of you that are athletes,
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I don't know if I need a rugged. No.
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I don't, but it looked.
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I've, I've, I've banged up a screen
or two before on the edge. Yeah.
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Even the protector really didn't help
it and scratch chip the edge once.
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Yeah. Mine's all beat up, but I don't
care. I can still see it. yeah.
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So video and YouTube is changing
podcasting. Ha ha ha ha.
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yeah. They, you use the
term podcasting a little, uh,
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loose in this article cuz
a lot of podcasts that
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are on YouTube are maybe not podcasts.
Some of 'em are, you know, and yeah,
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they're talking a little
bit about, uh, you know,
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people are doing additional
YouTube content, uh, as a
companion to their audio.
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That makes sense.
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That makes sense.
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Yeah. So.
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You know, we've been, I've been doing
YouTube, you know, we did a little,
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I did a little dig in and so did Dave
Jones over podcast 2.0 and looked at the
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top 200 shows in a podcast and
looked for those equivalent shows
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in YouTube mm-hmm
and didn't find very many found,
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you know, a handful that
were very successful,
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but a bunch that were kind of like
my YouTube channel, uh, you know,
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20, 30 views maybe.
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Yeah. And that's the thing, you know,
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most podcasts and air quotes
that are on YouTube are just a
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YouTube video of the
podcast being created. Just,
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just like our Facebook live
right now. Uh right. You know,
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it's just us recording in audio podcast.
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Yeah. You know, so again, you know, I,
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I continue to be one
of the great doubters.
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I'm not saying YouTube is not a
place where stuff can be discovered,
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but I think if you focus
on your audio content,
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focus on those key fundamentals and
being able to write great show notes.
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Great, good episode titles. I,
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I think that you're going to have as
much of a bank for buck as anything else.
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Oh yeah. And, but you know, if you wanna
continue to follow the YouTube formula,
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great. I have, you have nothing against
anyone doing that, but I think it's,
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you know, again, I think it's a bit
bit misleading and some people listen,
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the show will Heartly disagree with me,
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but if you're having success
with your podcast on YouTube,
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please, I wanna see how you're doing.
Yeah. I really, I really do. Right.
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And there are some YouTubers that
have made the crossover work for them.
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Yeah. There's, there's not a.
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Lot, there's just not a ton of them.
But you know, I know of a few that, uh,
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you know,
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started on YouTube and then have
also a successful audio podcast
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that is more of a companion to their
YouTube channel rather than, you know,
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the other way around. So we'll see. Well.
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After the, uh, uh,
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fiasco with Ben Shapiro and podcast
movement oh yeah. Cumulus, their,
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uh, their primary one
that sells ads into the
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daily wire daily wire network
has basically pulled the
plug and said, we're not,
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we're, we're, we're removing our
support for podcast movement.
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Yeah. So, uh,
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spent quite a bit of time yesterday
on the new media show kind of going
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over, being open and inclusive
in the podcasting space.
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And you know,
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I think those of you that prob there's
probably many of you have so well,
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what are you talking about? I, I
think the key key thing here is for,
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for blueberry customers to
understand that, uh, really, uh,
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blueberry is about being
open and supporting open RSS
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and supporting all voices and free.
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Speech.
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Speech and being inclusive. We have a
terms of service on things you can't do.
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Like, you know, saying you're gonna kill
somebody or something like that. Right.
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But we definitely are inclusive to all.
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And, uh, we, we, this medium
has been built on people,
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all folks, underrepresented voices,
the whole, the whole spectrum,
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being able to do content and
not worry about gatekeeper,
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having the ability to
say what you wanna say,
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and we're gonna continue to
stick with that. Yeah. Way.
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I think the, uh, the main thing is there's
the gatekeepers, you know, there's,
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there are some in this industry
on both sides of the political
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spectrum that wanna shut up the other
side and that's not good. Uh, you know,
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and, and besides that is a
podcasting conference, this is,
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this had nothing whatsoever
to do with politics. Right.
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It shouldn't have anyway,
but, you know, eh, like.
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I said, and it, and it was
not necess again, it's again,
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I don't wanna even go into the,
the guts exactly. uh,
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but I'm just here to say that
here at blueberry, we are,
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we honor and respect all voices. And, uh,
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the team is, uh, this is
just, we don't, we don't,
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when you call in support and
asking for help,, you know,
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nine out of 10 times, we have no idea
what your content's about, nor do we care.
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We're helping you to,
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to get up and get running and get started
and build your show and grow your show
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and all the things that are positive
about podcasting mm-hmm and
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allowing your voice to be heard.
That's the main thing. So yeah,
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I think I'll leave it at that, but you
know, humorless pulling support, I,
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I don't unnecessarily
blame them for doing so.
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Well, you know, it might also have
been, you know, that, you know,
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daily wire sort of called 'em out,
didn't call 'em out by name. Oh.
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So it could be a reaction
to that. And you know.
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I, yeah. You know, who else is gonna
stand up for us type of thing. Yeah.
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So we'll see. But, uh, again,
if you haven't followed the,
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the drama, uh,
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just be for say that podcasting hasn't
changed and the podcasting is gonna
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remain open, it's gonna
remain diverse, equitable,
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and inclusive. And I
think that's the key here,
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new Canadian podcast
newsletter pod, the north,
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how come they didn't say
pod of the north pod?
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The north is the name of the news one.
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I don't know, but it's over at sub
stack. Uh, so, you know, go check it out.
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It's it's, you know,
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Canada doesn't really have
much of a cohesive community of
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podcasters. I know we work with
a lot of Canadian podcasters and,
167
00:10:09,500 --> 00:10:13,520
and you know, this is good that they'll
have, you know, something here and,
168
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you know, just the last, you know, the
first couple of posts there looked,
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looked pretty interesting.
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I like star Trek. I don't
claim to be as Treky,
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but happy star Trek
day 56 years ago today,
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star Trek premiered on NBC.
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Yeah. I know it's not
really a podcast related,
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but I did throw some podcast that I
like to list to our a podcast network.
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And then, uh, another one
called women at warp.
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So mm-hmm but, uh, yeah,
today is officially star Trek day. So,
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uh, you know,
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the paramount who owns star Trek now has
got a bunch of live streams scheduled
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for, uh, later this evening. And
it's usually a pretty good time.
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They have a bunch of announcements of
news shows and release dates and whatnot.
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So, you know, right. Like I
said, it's a slow news day.
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So I thought I'd throw that in there.
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and speaking such. So go ahead,
Mike, engage on the best practice.
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all right. Very
good. Well, this one, uh,
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we're gonna talk about pre-recording
your intros and outros, uh,
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little short versions.
187
00:11:11,600 --> 00:11:16,200
These are useful for editing and
continuity and listeners enjoy a quick
188
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sentence or two when getting
into a new episode and, you know,
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00:11:20,730 --> 00:11:25,120
we don't prerecord them for this, but
I, I have prerecorded for other shows.
190
00:11:26,050 --> 00:11:30,520
Uh, it's kind of like audio branding on
a radio station. You know, if you're,
191
00:11:30,520 --> 00:11:32,680
if you're familiar with
your local radio stations,
192
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you can tune to one of them and, and
they'll have kind of audio branding,
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which is, you know, kind of
a theme song or whatever.
194
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Like when rush Limba was still on the air,
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his theme song would start playing at
the top of the hour and everybody knew it
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time to listen to rush or
whatever. And that was, uh,
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you know, that's kind of
what this is good for.
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Uh, I had an intro for, I played
for a long, long time on my show.
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Yeah. Yours was long. It
was cool. It was about.
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30, but it was long. It was about
30 seconds. It was definitely.
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And every once in a while,
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I play it to the audience to just kind
of ruffle feathers, but yeah, may,
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maybe I'll do it on my regular show
tonight, but, um, yeah. So anyway,
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I think that intro
outro can come in handy,
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especially if it's
professionally done it isn't too.
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Long. Yeah. You, I, I think, you know,
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30 seconds is probably
the longest you wanna do.
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Oh, that's yeah. I would say shorter.
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And sometimes do a cold open.
That's what I like to do.
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So I'll say a couple of words,
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then I'll go into the
prerecorded intro. Awesome.
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Well, a little bit of
blueberry news going here.
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We are definitely in Polish mode on
all our new services and some old ones.
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If you see anything that think
needs a tweak, let us know.
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We're definitely doing
some tweaking on the.
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As you talked about at
the intro there.
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Yeah.
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On the closed caption piece and what's
really going on is we're testing stuff.
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That's gonna be released next week and
being able for you to go and basically do
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your backlog mm-hmm
of episodes.
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And there's a caching challenge
in that once we press the,
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you say, go ahead and
create a backlogged, um,
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episode mm-hmm the
player takes a bit to clear the cash
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to show the closed caption
link. Yeah. And, uh, it's, uh,
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proving to be a pain. Yeah. Well, so.
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Trying to speed that up.
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yeah. So that that's
a work in progress. So anyway,
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we're just doing some,
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some Polish and you'll be some updates
to the website and that kinda stuff. So,
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uh, we were really,
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really rushed there prior to podcast
movement to get all this stuff on the
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street and everything wasn't
as perfect as it should be.
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But thank you for your patience if
you've seen some challenges, Hey,
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let's talk a little bit about Dragoncon
as out there in, well, first of all,
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I went to an event in a private
event in Vegas and, uh, did,
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uh, about, I don't know, it was six,
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eight hours of, uh,
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podcast 1 0 1 stuff to a group
about three to 400 people.
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And then I went to Dragoncon,
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which is always fun because Dragoncon
is just an event where, you know,
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the people come out with the wildest
costumes, cosplay, that's going.
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I mean, and, and the digital media track,
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which is run by Charles
MC balls, who does, uh,
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several podcasts and he streams on
Twitch and some other places, uh,
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00:14:27,840 --> 00:14:29,480
really did a great job this year with the,
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the track playing up because the digital
media track was pretty full house all
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the way through, even up until I had a
session on Sunday at eight 30 at night,
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and you'd think Sunday at eight 30,
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of course the party
upstairs is just getting,
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going at dragon con they're
across four different hotels.
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And we had three quarters of
the room, Paul, so nice. Um,
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lots of great conversations about
really anything digital and a lot of
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podcasting discussions as well.
So, uh, lots of great creators,
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lot of folks that wanna be creators
folks that are trying to expand their
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audiences, same challenges,
regular podcasters have. So.
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Yeah, just, just of interest
here being star Trek day.
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So who's the host of the, uh, women in,
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at warp was that dragon con and she, uh,
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00:15:16,600 --> 00:15:20,760
she has a post here with what she
did during that. So pretty cool.
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Yeah. So there was lots of trackies
walking around., uh,
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I don't try to even be a poser.
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I just wear a polo shirt matter fact wear
a blueberry, the blueberry polo shirt,
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and, uh, walked, you know,
basically supported the,
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the sessions and walked around the
floor and checked people out. And, um,
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00:15:39,360 --> 00:15:43,600
it's really not vendor specific,
but I did go shopping at their,
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the mall that they have it's
available and picked up some art. Ah,
267
00:15:48,210 --> 00:15:52,520
so more art for my, from
my already crowded walls.
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00:15:53,280 --> 00:15:55,400
that, uh, was a good show. Yeah.
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00:15:55,400 --> 00:15:57,320
So let's go ahead and
move on to the next topic.
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Yeah.
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We're looking for some podcasters of the
month to feature before the end of the
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year. So let McKenzie know.
She's kind of the one that, uh,
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00:16:06,240 --> 00:16:08,000
herds that one, but, uh, yeah,
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definitely let us know if you'd
like to be one of them, uh,
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hosting customers only
in our case. So.
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Mackenzie@blueberry.com. Yes.
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If you think your show's worthy
for podcast of the month,
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00:16:18,960 --> 00:16:23,000
get it out there and uh, let us know
if you wanna be interested. We're not,
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you know, it's, it's almost like raise
your hand and say, Hey, can, can,
280
00:16:27,240 --> 00:16:31,360
can I participate? And you know,
and it's not that hard. We, we,
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we're not like looking for rock stars.
We're looking for average podcast.
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Well, and we'll interview you on, uh,
on this show if you, if you want. Yeah.
283
00:16:40,080 --> 00:16:40,800
Absolutely.
284
00:16:40,800 --> 00:16:42,640
By the way, I understand
we're gonna have another,
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we're gonna have an interview next week.
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00:16:44,890 --> 00:16:45,630
So oh really?
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00:16:45,630 --> 00:16:49,480
Yeah. Uh, chose doing one
tomorrow. Oh. And, uh,
288
00:16:49,480 --> 00:16:54,000
I'm gonna help her set up the old
roader for that. And uh, yeah.
289
00:16:54,000 --> 00:16:56,520
So hopefully, uh, we'll have
that interview next week.
290
00:16:56,520 --> 00:16:59,520
Sounds good. So we have a blueberry tip,
291
00:16:59,520 --> 00:17:02,600
I guess this is a guest
podcasting part two.
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00:17:02,990 --> 00:17:07,720
Yeah. What happened was, uh, with our
travel schedule, we did a couple of,
293
00:17:07,850 --> 00:17:12,840
of nontraditional episodes.
somehow we got out of order with the, uh,
294
00:17:12,840 --> 00:17:16,240
pro tip. So, uh, oh, we were
supposed to play this last week.
295
00:17:16,250 --> 00:17:20,120
So if you wanna hear part
one, go back to episode 3 0 9,
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00:17:20,120 --> 00:17:24,920
which was our little episode
from podcast movement. And, uh,
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00:17:24,920 --> 00:17:28,600
listen to that, uh, pro tip
and then here's part two.
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Hi, it's Toby Goodman here previously.
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00:17:36,600 --> 00:17:39,840
I've spoken about using the
power of guest podcasting,
300
00:17:39,840 --> 00:17:43,920
where you can have another podcast host
one of your episodes on their show.
301
00:17:44,270 --> 00:17:48,760
It's the perfect way to leverage your
podcast without having to invest in paid
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00:17:49,360 --> 00:17:53,520
advertising. Now for full context,
it's worth a few moments of your time,
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00:17:53,560 --> 00:17:54,960
depending on where you listen.
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00:17:54,960 --> 00:17:58,560
You can find the previous segment
on blueberry's podcast insider,
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00:17:58,810 --> 00:18:02,760
or is the standalone episode
34 of podcast business coach.
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00:18:02,820 --> 00:18:07,120
And that's
over@narrowpodcasting.com. Today.
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00:18:07,260 --> 00:18:11,120
I'm going to take it a step further and
explain how you can connect with other
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00:18:11,120 --> 00:18:15,880
podcasters and how I recommend you
frame someone else's podcast on your own
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00:18:15,880 --> 00:18:16,230
podcast,
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00:18:16,230 --> 00:18:20,760
feed connecting with other podcasters
with a view to having them share an
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00:18:20,760 --> 00:18:22,640
episode should be pretty straightforward.
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00:18:22,650 --> 00:18:26,200
Contact information can often
be found in the show notes,
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00:18:26,200 --> 00:18:31,160
but the sad fact is podcasters are
targeted by lots and lots of emails and
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00:18:31,160 --> 00:18:32,560
spams. So I've come to learn.
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00:18:32,560 --> 00:18:37,040
It's more about how you can attract
their attention. Firstly, positioning,
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00:18:37,240 --> 00:18:41,040
let's say you have a podcast about
parenting. A section of your podcast.
317
00:18:41,040 --> 00:18:44,840
Listeners might also be listening
to podcasts about marriage.
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00:18:44,950 --> 00:18:46,160
What I'm saying is,
319
00:18:46,160 --> 00:18:50,720
think about your listeners and where else
they might like to hang out a podcast
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00:18:50,720 --> 00:18:54,000
about marriage. For example,
could be a great place to start.
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00:18:54,260 --> 00:18:57,480
And that leads me to my
second point homework,
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00:18:57,790 --> 00:19:00,120
just because initial signs are good,
323
00:19:00,190 --> 00:19:04,280
make sure you actually listen to a few
episodes of a potential partner podcast.
324
00:19:04,740 --> 00:19:07,960
You should be checking for
quality content and quality audio.
325
00:19:08,730 --> 00:19:12,400
Thirdly invite while
there are no guarantees.
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00:19:12,400 --> 00:19:15,280
Anyone wants to host your
podcast on their podcast.
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00:19:15,590 --> 00:19:19,680
Respectful invite can quickly sum up
the benefit of sharing an episode.
328
00:19:19,820 --> 00:19:22,120
And because you'll have
done your homework,
329
00:19:22,120 --> 00:19:25,440
you can demonstrate quickly that you
aren't like all the other spammers.
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00:19:25,550 --> 00:19:30,080
Here's an example, email template.
You can use dear name of host.
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00:19:30,430 --> 00:19:34,560
I absolutely loved your episode
about insert name of episode,
332
00:19:34,750 --> 00:19:38,440
especially when you talk about
insert example, that resonates.
333
00:19:39,020 --> 00:19:40,840
I'm the host of parenting podcast,
334
00:19:40,940 --> 00:19:45,040
and I'm looking to partner with a few
like-minded podcasters so we can grow our
335
00:19:45,040 --> 00:19:50,000
shows. Would you be open to speaking
about a collaboration, best your name?
336
00:19:50,660 --> 00:19:52,120
You can send this as an email,
337
00:19:52,120 --> 00:19:56,280
but you also might find LinkedIn or
other social media profiles or other good
338
00:19:56,280 --> 00:20:01,000
places to connect show up online
where you know, they are lastly,
339
00:20:01,310 --> 00:20:04,640
a quick note about hosting
another podcast in your feed,
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00:20:04,940 --> 00:20:08,480
you are asking your listeners to
trust you with a recommendation.
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00:20:08,690 --> 00:20:09,840
So whatever you do,
342
00:20:10,360 --> 00:20:14,200
don't just drop the episode in your
podcast feed without recording a short
343
00:20:14,280 --> 00:20:17,200
intro, Roman Mars from 99%.
344
00:20:17,200 --> 00:20:20,720
Invisible does a great job
on his show with his intros,
345
00:20:20,720 --> 00:20:23,280
framing them as bonus episodes.
346
00:20:23,580 --> 00:20:27,680
I'd also encourage you to record
a closer at the end. It shows,
347
00:20:27,680 --> 00:20:32,320
respect and remind your listeners
what show they're listening to the
348
00:20:32,320 --> 00:20:37,240
blueberry pro team is here to help you
publish your perfectly positioned show on
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00:20:37,240 --> 00:20:39,920
the rock solid blueberry hosting platform.
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00:20:40,170 --> 00:20:42,720
If you are ready to
professionalize your show,
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00:20:42,720 --> 00:20:47,400
we would love to hear from you too.
Just head over to blueberry pro.com.
352
00:20:52,950 --> 00:20:55,680
Thanks Toby for that. Thanks for the, the.
353
00:20:56,340 --> 00:21:00,520
You did something similar to
that, uh, podcast movement, uh,
354
00:21:00,520 --> 00:21:05,160
where you and James Cridland, uh,
cuz uh, Cridland played the, uh,
355
00:21:05,160 --> 00:21:08,880
new media show episode inside of, uh,
356
00:21:09,560 --> 00:21:10,920
whatever that show that he does. Yeah.
357
00:21:10,920 --> 00:21:11,400
Pod, pod.
358
00:21:11,400 --> 00:21:13,680
Land, pod land. I couldn think
of it off top of my head.
359
00:21:13,860 --> 00:21:17,000
And I, I personally don't wanna play.
360
00:21:17,550 --> 00:21:20,680
I'll play a promo for another
show in my personal show,
361
00:21:20,680 --> 00:21:24,680
but I won't do an episode swap
personally. I won't do an episode swap.
362
00:21:24,680 --> 00:21:26,680
I just don't. I don't know. I,
363
00:21:26,680 --> 00:21:30,400
I have misgivings about
doing episode swaps. Yeah.
364
00:21:30,400 --> 00:21:32,440
Someone wants to play our
episode. That's great.
365
00:21:32,440 --> 00:21:35,760
But I don't know if I want it it's cuz
it's like throw something in there and
366
00:21:35,760 --> 00:21:37,080
you gotta be careful.
367
00:21:37,270 --> 00:21:41,320
Yeah. Oh of course. Uh, you know,
the lot of the big networks do it,
368
00:21:41,320 --> 00:21:45,040
like wonder, uh, if you
listen to any wonder shows,
369
00:21:45,040 --> 00:21:49,520
they'll play like a little 15 minute
clip of one of their other shows they're
370
00:21:49,520 --> 00:21:52,520
trying to promote, but they won't
play the whole episode and yeah.
371
00:21:52,520 --> 00:21:54,400
And they've warn you
ahead of time, you know?
372
00:21:54,600 --> 00:21:58,240
I think a short clip is good.
Yeah. Yeah. Nothing too long. Right.
373
00:21:58,240 --> 00:21:59,400
Alright. A question of the week.
374
00:22:01,020 --> 00:22:03,600
Now I'll read the question
and let you answer it, Mike,
375
00:22:03,600 --> 00:22:07,080
I keep hearing podcast host
safe, find us an apple, Spotify,
376
00:22:07,920 --> 00:22:09,040
wherever you get your podcast,
377
00:22:09,550 --> 00:22:14,000
what is the best way to promote
subscribing or following in my podcast?
378
00:22:14,790 --> 00:22:18,080
Yeah. Well my favorite way. And
of course, if you listen to us,
379
00:22:18,080 --> 00:22:22,640
any links of time is just to have your
own website and promote that and then
380
00:22:22,640 --> 00:22:27,480
make sure you have all the links to
your destinations on your website
381
00:22:27,640 --> 00:22:31,280
somewhere. That's easy
to find, you know, uh,
382
00:22:31,600 --> 00:22:36,400
promoting something you don't own is
something I always guard against. Uh,
383
00:22:36,400 --> 00:22:40,680
you know, and finding
somebody on apple or Spotify
384
00:22:42,170 --> 00:22:45,680
is not always easy. The search
isn't the greatest and all that.
385
00:22:45,730 --> 00:22:50,440
So it's much better to give them a direct
link and the best way to do that is on
386
00:22:50,440 --> 00:22:53,560
your own website. Like we say
here, you know, go to podcast,
387
00:22:53,770 --> 00:22:57,600
insider.com and subscriber,
follow us there. Uh,
388
00:22:57,600 --> 00:23:02,280
we have all the links to the pertinent
places and you know that about
389
00:23:02,280 --> 00:23:03,840
covers it. But uh, you know,
390
00:23:03,840 --> 00:23:07,880
first off you gotta have a good place
to promote and your website is that.
391
00:23:08,140 --> 00:23:08,920
And don't,
392
00:23:08,920 --> 00:23:12,680
and don't have those subscriber follow
links below the fold or on a second page,
393
00:23:12,680 --> 00:23:15,960
have them right there when that page
loads mm-hmm because if
394
00:23:15,960 --> 00:23:19,440
someone's found your page because of
a Google search or if someone has been
395
00:23:19,440 --> 00:23:20,960
recommended and they come to your website,
396
00:23:20,960 --> 00:23:24,880
if they have to search for the place
to follow or subscribe to your show,
397
00:23:24,970 --> 00:23:29,360
they're gone, you've lost them. So
make sure it's above the fold on your,
398
00:23:29,360 --> 00:23:32,320
on your website, make it prominent. Yeah.
399
00:23:32,320 --> 00:23:35,360
So that people can subscribe to
your podcast or follow your podcast.
400
00:23:35,560 --> 00:23:39,000
Right. Right. And like I say,
it's just, you know, it's,
401
00:23:39,000 --> 00:23:42,160
it's important that you promote
something you have control over.
402
00:23:42,390 --> 00:23:44,200
I I've told the story before,
403
00:23:44,200 --> 00:23:49,000
but we had somebody that got taken out
of apple right before Christmas and got a
404
00:23:49,000 --> 00:23:53,440
whole lot of publicity right before that
and with a link to his apple listing.
405
00:23:53,440 --> 00:23:58,080
Right. Which didn't exist for two weeks
over Christmas. So right. You know,
406
00:23:58,080 --> 00:23:58,913
not a good thing.
407
00:23:59,030 --> 00:24:03,200
Just to give you guys some idea too,
we often say podcasts, insider.com.
408
00:24:03,360 --> 00:24:07,080
Mm-hmm podcast,
insider.com actuallys to
409
00:24:07,080 --> 00:24:09,880
blueberry.com/podcast insider.
410
00:24:09,980 --> 00:24:12,440
But if we take you to blueberry.com,
411
00:24:12,440 --> 00:24:16,480
you're gonna land on the main page and
you gotta click through to find the
412
00:24:16,480 --> 00:24:20,360
actual podcast for the show. So that's
why we say for blueberry podcast,
413
00:24:20,360 --> 00:24:21,320
insider.com,
414
00:24:21,320 --> 00:24:25,800
which redirects to the correct
page that we want you to land on.
415
00:24:25,800 --> 00:24:28,520
And you could do that as well
with your site. If you don't,
416
00:24:28,520 --> 00:24:31,960
if your main site isn't
necessarily just for the podcast,
417
00:24:32,310 --> 00:24:36,120
then make a landing page, get
another domain and forward it.
418
00:24:36,310 --> 00:24:36,800
Yeah.
419
00:24:36,800 --> 00:24:40,520
Forward it to that actual page mm-hmm
and make it easy for people
420
00:24:40,520 --> 00:24:43,080
to see or use a Bitly link
or something like that.
421
00:24:43,080 --> 00:24:47,800
Something simple to remember to send
them to the page where they can follow or
422
00:24:48,000 --> 00:24:51,120
subscribe to you. But if you
got a question you'd like
us to answer on the show,
423
00:24:51,120 --> 00:24:55,720
drop an email to Mike blueberry.com
audio, text, or video, we may use it.
424
00:24:55,720 --> 00:24:59,760
You can also post a question on the
blueberry podcasting Facebook group.
425
00:24:59,870 --> 00:25:04,240
Yeah. I think that's where I got this
one. so very good. And uh,
426
00:25:04,240 --> 00:25:08,920
the best place for support with any
products or services is our ticket system.
427
00:25:08,930 --> 00:25:13,440
Tickets give the whole team access
rather than direct emails or calls or
428
00:25:13,800 --> 00:25:14,880
Facebook posts..
429
00:25:15,250 --> 00:25:18,760
So, and that's at blueberry.com
porch slash support. Yes, of course.
430
00:25:18,760 --> 00:25:22,360
You've been coming to you this week
from the new media production studio in
431
00:25:22,360 --> 00:25:26,200
quarter Michigan and Mike Dell's
world in traverse city, Michigan,
432
00:25:26,210 --> 00:25:30,080
we of course were produced by
the blueberry pro production
433
00:25:30,080 --> 00:25:32,320
team@blueberrypro.com. Yeah.
434
00:25:32,320 --> 00:25:37,000
Of which Toby is also part of at
blueberry pro that does our pro
435
00:25:37,000 --> 00:25:37,430
tip.
436
00:25:37,430 --> 00:25:39,960
Please fill out our listener survey at
437
00:25:39,960 --> 00:25:44,080
surveys.blueberry.com/pod insider.
438
00:25:44,300 --> 00:25:48,200
And you can also set up your own
survey if you're on our stats system.
439
00:25:48,550 --> 00:25:51,960
That's right. Schedule one on
one with me, hosting customers,
440
00:25:52,070 --> 00:25:54,240
only emailTodd@blueberry.com.
441
00:25:54,260 --> 00:25:58,600
And you can schedule a tech checkup
with me, uh, hosting customers,
442
00:25:58,600 --> 00:26:01,560
only email mike@blueberry.com.
443
00:26:01,740 --> 00:26:05,760
You can send your podcast sticker
and a self address stamp envelope,
444
00:26:05,760 --> 00:26:09,680
and we'll send you a blueberry care
package or just send us an empty envelope.
445
00:26:09,680 --> 00:26:14,080
And we will still send you a care
package back or email McKenzie.
446
00:26:14,080 --> 00:26:18,080
And she will send you a care
package. It's that easy, our mailing.
447
00:26:18,130 --> 00:26:20,320
We do like your stickers though,
cuz we have a sticker board.
448
00:26:20,320 --> 00:26:24,240
Mm-hmm so we add 'em to
our sticker board. It's in the office.
449
00:26:24,240 --> 00:26:24,840
Yeah. I have.
450
00:26:24,840 --> 00:26:28,760
A picture of that. I think from the
last time we were down there. So, uh,
451
00:26:28,760 --> 00:26:30,240
maybe I'll have to post that somewhere.
452
00:26:30,700 --> 00:26:34,360
Our mailing address is
on the blog post for this
453
00:26:34,360 --> 00:26:37,840
show@podcastandcenter.com.
Mike, anything that I missed?
454
00:26:38,130 --> 00:26:41,440
No, I think we got it
covered. And uh, Hey,
455
00:26:41,440 --> 00:26:44,000
we didn't have any technical
glitches this week.
456
00:26:44,170 --> 00:26:47,600
So no, not, not at all.
That's good. So Hey,
457
00:26:47,600 --> 00:26:50,480
wanna thank you all for being here.
Thanks for listening to the show.
458
00:26:50,480 --> 00:26:54,640
We'll be back with you next Thursday for
another edition of the podcast insider.
459
00:26:54,640 --> 00:26:59,320
This was PCI three 11 for September
8th, 2022. We'll see you all next time,
460
00:26:59,560 --> 00:27:00,600
everyone. Thank you. Take care.
00:00:10,530 --> 00:00:11,070
Hey.
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00:00:11,070 --> 00:00:14,030
Everyone. Welcome to podcast insider.
My name is Todd Cocker. Of course.
3
00:00:14,030 --> 00:00:16,670
I'm joined by Mike, Mr. Mike,
Dell, Mike, how we doing?
4
00:00:16,790 --> 00:00:19,790
Doing good. And you're
finally back in the,
5
00:00:20,030 --> 00:00:23,230
back in the saddle here
after all the traveling.
6
00:00:23,780 --> 00:00:27,670
Yeah, absolutely. And, uh,
working through some bugs,
7
00:00:27,670 --> 00:00:30,390
we've got some bugs and some of the
things we're trying to, you know,
8
00:00:30,390 --> 00:00:31,430
the stuff we released,
9
00:00:31,430 --> 00:00:34,710
we released in a hurry and we're just
finding little bitty things here and
10
00:00:34,710 --> 00:00:37,550
there. So those of you that
are testing transcripts,
11
00:00:37,550 --> 00:00:40,350
if you get in air once in a
while, let us know. We're, we're,
12
00:00:40,510 --> 00:00:42,990
we're shaking it out.
And, uh, we're, we're,
13
00:00:42,990 --> 00:00:45,750
we're close to having it
completely ironed out,
14
00:00:45,750 --> 00:00:47,390
but there's just a few things that, uh,
15
00:00:47,390 --> 00:00:49,910
keep hitting the update
on power press
16
00:00:49,910 --> 00:00:54,190
Yeah, yeah. We're, uh, we're putting out
updates, you know, every few days, so.
17
00:00:54,380 --> 00:00:57,830
Yeah, but, uh, we got some news for
you, lot of stuff in the news stack,
18
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we've got a best practice for you.
Of course, we got blueberry news,
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00:01:00,720 --> 00:01:05,390
we got a blueberry pro tip. And,
uh, we have a question of the week,
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big news out of podcast movement
was host red or prerecorded
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ads, which is better or even
programmatic, right. Which is better.
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And that study basically said
there's not too much difference
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between them.
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Yeah. Not too much. There is a
slight advantage to live read on,
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uh, on a few of the little categories
in the chart there, but, uh, yeah,
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it's not significantly different.
Uh, which surprises me. I,
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I would think the announcer read ads
would do a little better and the live
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reads, maybe not as much who knows.
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Well, the, what they found was that
the host read was a little better yep.
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Than the, the program than someone
else reading and then the program.
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So there's three close
across three different types.
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So it was a great study.
It was a great report. I,
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I don't think I was that surprised, um,
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in the results because we've
been using a mix of host read and
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programmatic for a while
now, uh, on our test shows.
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And so far the response has been
good. So, um, anyway, that's just,
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you know, it's just,
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it just shows you that the programmatic
piece has this huge opportunity
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to really, if they're done well,
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the key is that the programmatic
has to be done. Well,
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it can't be radio has to be done well.
And I, I think that if they're done well,
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I think the audiences will respond.
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Yeah. As Tom wrote in the article, we
link to, he, he said that, uh, you know,
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it isn't really how it's
delivered. That's the thing.
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You can deliver a host red
endorsement via programmatic or
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00:02:53,250 --> 00:02:56,250
via, uh, you know, insertion.
So, you know, it's it,
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that's not really the important
part. It just has to be done well.
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00:02:59,710 --> 00:03:01,680
Yeah. The key is to be done well. Yeah.
49
00:03:01,680 --> 00:03:04,760
I recommend everyone look at that
entire study and go through it.
50
00:03:04,760 --> 00:03:07,840
It's it's a great one to,
to review. Yeah, of course.
51
00:03:07,840 --> 00:03:12,200
Apple sent some welcome emails to
shows that were already listed.
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00:03:12,200 --> 00:03:15,280
I'm not sure what happened. There
must be. They had a little snafu.
53
00:03:15,510 --> 00:03:18,320
Well, it's, it's either a snafu or,
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00:03:18,330 --> 00:03:22,240
or it's indication that they're
working on something, uh,
55
00:03:22,330 --> 00:03:23,680
because you know,
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maybe they pulled the trigger on some
change and it marked a whole bunch
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of shows as being new. Maybe I, you know,
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00:03:31,360 --> 00:03:35,280
so there's some speculation out there
that Apple's working on something which
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00:03:35,280 --> 00:03:38,880
doesn't surprise me. They had their
big event yesterday. Yeah. And, uh,
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announced new iPhones and, uh, new
ear pods and a few other things and,
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00:03:43,420 --> 00:03:46,960
and a new watch that, that one
watch looked really good. But.
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00:03:47,280 --> 00:03:49,480
of you that are athletes,
63
00:03:49,480 --> 00:03:51,560
I don't know if I need a rugged. No.
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00:03:51,560 --> 00:03:52,600
I don't, but it looked.
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I've, I've, I've banged up a screen
or two before on the edge. Yeah.
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Even the protector really didn't help
it and scratch chip the edge once.
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00:04:01,550 --> 00:04:06,080
Yeah. Mine's all beat up, but I don't
care. I can still see it.
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00:04:06,650 --> 00:04:10,440
So video and YouTube is changing
podcasting. Ha ha ha ha.
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term podcasting a little, uh,
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00:04:14,560 --> 00:04:19,560
loose in this article cuz
a lot of podcasts that
71
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are on YouTube are maybe not podcasts.
Some of 'em are, you know, and yeah,
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00:04:24,480 --> 00:04:27,080
they're talking a little
bit about, uh, you know,
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people are doing additional
YouTube content, uh, as a
companion to their audio.
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That makes sense.
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That makes sense.
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Yeah. So.
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You know, we've been, I've been doing
YouTube, you know, we did a little,
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I did a little dig in and so did Dave
Jones over podcast 2.0 and looked at the
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top 200 shows in a podcast and
looked for those equivalent shows
80
00:04:48,410 --> 00:04:53,120
in YouTube mm-hmm
and didn't find very many found,
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you know, a handful that
were very successful,
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00:04:56,180 --> 00:05:00,840
but a bunch that were kind of like
my YouTube channel, uh, you know,
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20, 30 views maybe.
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Yeah. And that's the thing, you know,
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most podcasts and air quotes
that are on YouTube are just a
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YouTube video of the
podcast being created. Just,
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just like our Facebook live
right now. Uh right. You know,
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it's just us recording in audio podcast.
89
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Yeah. You know, so again, you know, I,
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00:05:25,110 --> 00:05:27,760
I continue to be one
of the great doubters.
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I'm not saying YouTube is not a
place where stuff can be discovered,
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00:05:31,560 --> 00:05:33,640
but I think if you focus
on your audio content,
93
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focus on those key fundamentals and
being able to write great show notes.
94
00:05:38,600 --> 00:05:40,680
Great, good episode titles. I,
95
00:05:40,680 --> 00:05:45,160
I think that you're going to have as
much of a bank for buck as anything else.
96
00:05:45,170 --> 00:05:50,040
Oh yeah. And, but you know, if you wanna
continue to follow the YouTube formula,
97
00:05:50,240 --> 00:05:54,400
great. I have, you have nothing against
anyone doing that, but I think it's,
98
00:05:54,420 --> 00:05:58,520
you know, again, I think it's a bit
bit misleading and some people listen,
99
00:05:58,520 --> 00:06:00,840
the show will Heartly disagree with me,
100
00:06:01,020 --> 00:06:05,920
but if you're having success
with your podcast on YouTube,
101
00:06:06,070 --> 00:06:10,480
please, I wanna see how you're doing.
Yeah. I really, I really do. Right.
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And there are some YouTubers that
have made the crossover work for them.
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Yeah. There's, there's not a.
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00:06:17,440 --> 00:06:21,280
Lot, there's just not a ton of them.
But you know, I know of a few that, uh,
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00:06:21,280 --> 00:06:21,720
you know,
106
00:06:21,720 --> 00:06:26,480
started on YouTube and then have
also a successful audio podcast
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00:06:26,870 --> 00:06:31,520
that is more of a companion to their
YouTube channel rather than, you know,
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00:06:31,520 --> 00:06:34,120
the other way around. So we'll see. Well.
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After the, uh, uh,
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fiasco with Ben Shapiro and podcast
movement oh yeah. Cumulus, their,
111
00:06:41,930 --> 00:06:46,720
uh, their primary one
that sells ads into the
112
00:06:46,960 --> 00:06:51,720
daily wire daily wire network
has basically pulled the
plug and said, we're not,
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00:06:51,880 --> 00:06:56,720
we're, we're, we're removing our
support for podcast movement.
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00:06:56,720 --> 00:06:58,080
Yeah. So, uh,
115
00:06:58,080 --> 00:07:02,800
spent quite a bit of time yesterday
on the new media show kind of going
116
00:07:02,800 --> 00:07:06,720
over, being open and inclusive
in the podcasting space.
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00:07:06,900 --> 00:07:08,040
And you know,
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00:07:08,040 --> 00:07:11,280
I think those of you that prob there's
probably many of you have so well,
119
00:07:11,280 --> 00:07:14,960
what are you talking about? I, I
think the key key thing here is for,
120
00:07:15,140 --> 00:07:19,520
for blueberry customers to
understand that, uh, really, uh,
121
00:07:19,520 --> 00:07:24,120
blueberry is about being
open and supporting open RSS
122
00:07:24,540 --> 00:07:26,760
and supporting all voices and free.
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00:07:26,760 --> 00:07:27,000
Speech.
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00:07:27,000 --> 00:07:31,000
Speech and being inclusive. We have a
terms of service on things you can't do.
125
00:07:31,000 --> 00:07:34,240
Like, you know, saying you're gonna kill
somebody or something like that. Right.
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00:07:34,240 --> 00:07:38,800
But we definitely are inclusive to all.
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00:07:39,380 --> 00:07:43,920
And, uh, we, we, this medium
has been built on people,
128
00:07:44,460 --> 00:07:48,800
all folks, underrepresented voices,
the whole, the whole spectrum,
129
00:07:49,160 --> 00:07:52,560
being able to do content and
not worry about gatekeeper,
130
00:07:52,670 --> 00:07:55,440
having the ability to
say what you wanna say,
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00:07:55,440 --> 00:07:58,880
and we're gonna continue to
stick with that. Yeah. Way.
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00:07:59,270 --> 00:08:03,400
I think the, uh, the main thing is there's
the gatekeepers, you know, there's,
133
00:08:03,400 --> 00:08:08,120
there are some in this industry
on both sides of the political
134
00:08:08,360 --> 00:08:13,320
spectrum that wanna shut up the other
side and that's not good. Uh, you know,
135
00:08:13,420 --> 00:08:17,240
and, and besides that is a
podcasting conference, this is,
136
00:08:17,240 --> 00:08:20,760
this had nothing whatsoever
to do with politics. Right.
137
00:08:20,770 --> 00:08:23,480
It shouldn't have anyway,
but, you know, eh, like.
138
00:08:23,480 --> 00:08:27,840
I said, and it, and it was
not necess again, it's again,
139
00:08:27,840 --> 00:08:31,560
I don't wanna even go into the,
the guts exactly.
140
00:08:31,560 --> 00:08:35,120
but I'm just here to say that
here at blueberry, we are,
141
00:08:35,650 --> 00:08:40,440
we honor and respect all voices. And, uh,
142
00:08:40,500 --> 00:08:45,160
the team is, uh, this is
just, we don't, we don't,
143
00:08:45,230 --> 00:08:49,480
when you call in support and
asking for help,
144
00:08:49,480 --> 00:08:53,120
nine out of 10 times, we have no idea
what your content's about, nor do we care.
145
00:08:53,120 --> 00:08:54,600
We're helping you to,
146
00:08:55,170 --> 00:08:59,120
to get up and get running and get started
and build your show and grow your show
147
00:08:59,120 --> 00:09:03,160
and all the things that are positive
about podcasting mm-hmm
148
00:09:03,160 --> 00:09:06,360
allowing your voice to be heard.
That's the main thing. So yeah,
149
00:09:06,470 --> 00:09:11,400
I think I'll leave it at that, but you
know, humorless pulling support, I,
150
00:09:11,400 --> 00:09:14,720
I don't unnecessarily
blame them for doing so.
151
00:09:15,030 --> 00:09:18,560
Well, you know, it might also have
been, you know, that, you know,
152
00:09:18,560 --> 00:09:22,200
daily wire sort of called 'em out,
didn't call 'em out by name. Oh.
153
00:09:22,200 --> 00:09:25,440
So it could be a reaction
to that. And you know.
154
00:09:25,440 --> 00:09:28,520
I, yeah. You know, who else is gonna
stand up for us type of thing. Yeah.
155
00:09:28,730 --> 00:09:33,120
So we'll see. But, uh, again,
if you haven't followed the,
156
00:09:33,120 --> 00:09:35,000
the drama, uh,
157
00:09:35,000 --> 00:09:39,080
just be for say that podcasting hasn't
changed and the podcasting is gonna
158
00:09:39,080 --> 00:09:43,520
remain open, it's gonna
remain diverse, equitable,
159
00:09:43,700 --> 00:09:46,320
and inclusive. And I
think that's the key here,
160
00:09:46,420 --> 00:09:50,040
new Canadian podcast
newsletter pod, the north,
161
00:09:50,340 --> 00:09:52,880
how come they didn't say
pod of the north pod?
162
00:09:53,340 --> 00:09:55,320
The north is the name of the news one.
163
00:09:55,350 --> 00:09:59,640
I don't know, but it's over at sub
stack. Uh, so, you know, go check it out.
164
00:09:59,640 --> 00:10:00,840
It's it's, you know,
165
00:10:00,840 --> 00:10:05,240
Canada doesn't really have
much of a cohesive community of
166
00:10:05,240 --> 00:10:09,040
podcasters. I know we work with
a lot of Canadian podcasters and,
167
00:10:09,500 --> 00:10:13,520
and you know, this is good that they'll
have, you know, something here and,
168
00:10:13,520 --> 00:10:16,160
you know, just the last, you know, the
first couple of posts there looked,
169
00:10:16,160 --> 00:10:17,280
looked pretty interesting.
170
00:10:17,670 --> 00:10:19,960
I like star Trek. I don't
claim to be as Treky,
171
00:10:19,960 --> 00:10:23,040
but happy star Trek
day 56 years ago today,
172
00:10:23,040 --> 00:10:25,040
star Trek premiered on NBC.
173
00:10:25,430 --> 00:10:28,360
Yeah. I know it's not
really a podcast related,
174
00:10:28,700 --> 00:10:33,680
but I did throw some podcast that I
like to list to our a podcast network.
175
00:10:33,860 --> 00:10:36,800
And then, uh, another one
called women at warp
176
00:10:36,930 --> 00:10:41,080
So mm-hmm
today is officially star Trek day. So,
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uh, you know,
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the paramount who owns star Trek now has
got a bunch of live streams scheduled
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for, uh, later this evening. And
it's usually a pretty good time.
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They have a bunch of announcements of
news shows and release dates and whatnot.
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So, you know, right. Like I
said, it's a slow news day.
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So I thought I'd throw that in there.
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Mike, engage on the best practice.
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good. Well, this one, uh,
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we're gonna talk about pre-recording
your intros and outros, uh,
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little short versions.
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These are useful for editing and
continuity and listeners enjoy a quick
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sentence or two when getting
into a new episode and, you know,
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we don't prerecord them for this, but
I, I have prerecorded for other shows.
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Uh, it's kind of like audio branding on
a radio station. You know, if you're,
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if you're familiar with
your local radio stations,
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you can tune to one of them and, and
they'll have kind of audio branding,
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which is, you know, kind of
a theme song or whatever.
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Like when rush Limba was still on the air,
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his theme song would start playing at
the top of the hour and everybody knew it
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time to listen to rush or
whatever. And that was, uh,
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you know, that's kind of
what this is good for.
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Uh, I had an intro for, I played
for a long, long time on my show.
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Yeah. Yours was long. It
was cool. It was about.
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30, but it was long. It was about
30 seconds. It was definitely.
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And every once in a while,
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I play it to the audience to just kind
of ruffle feathers, but yeah, may,
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maybe I'll do it on my regular show
tonight, but, um, yeah. So anyway,
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I think that intro
outro can come in handy,
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especially if it's
professionally done it isn't too.
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Long. Yeah. You, I, I think, you know,
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30 seconds is probably
the longest you wanna do.
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Oh, that's yeah. I would say shorter.
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And sometimes do a cold open.
That's what I like to do.
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So I'll say a couple of words,
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then I'll go into the
prerecorded intro. Awesome.
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Well, a little bit of
blueberry news going here.
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We are definitely in Polish mode on
all our new services and some old ones.
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If you see anything that think
needs a tweak, let us know.
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We're definitely doing
some tweaking on the.
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As you talked about at
the intro there
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Yeah.
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On the closed caption piece and what's
really going on is we're testing stuff.
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That's gonna be released next week and
being able for you to go and basically do
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your backlog mm-hmm
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And there's a caching challenge
in that once we press the,
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you say, go ahead and
create a backlogged, um,
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episode mm-hmm
player takes a bit to clear the cash
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to show the closed caption
link. Yeah. And, uh, it's, uh,
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proving to be a pain. Yeah. Well, so.
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Trying to speed that up.
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a work in progress. So anyway,
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we're just doing some,
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some Polish and you'll be some updates
to the website and that kinda stuff. So,
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uh, we were really,
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really rushed there prior to podcast
movement to get all this stuff on the
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street and everything wasn't
as perfect as it should be.
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But thank you for your patience if
you've seen some challenges, Hey,
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let's talk a little bit about Dragoncon
as out there in, well, first of all,
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I went to an event in a private
event in Vegas and, uh, did,
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uh, about, I don't know, it was six,
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eight hours of, uh,
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podcast 1 0 1 stuff to a group
about three to 400 people.
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And then I went to Dragoncon,
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which is always fun because Dragoncon
is just an event where, you know,
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the people come out with the wildest
costumes, cosplay, that's going.
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I mean, and, and the digital media track,
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which is run by Charles
MC balls, who does, uh,
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several podcasts and he streams on
Twitch and some other places, uh,
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really did a great job this year with the,
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the track playing up because the digital
media track was pretty full house all
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the way through, even up until I had a
session on Sunday at eight 30 at night,
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and you'd think Sunday at eight 30,
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of course the party
upstairs is just getting,
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going at dragon con they're
across four different hotels.
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And we had three quarters of
the room, Paul, so nice. Um,
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lots of great conversations about
really anything digital and a lot of
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podcasting discussions as well.
So, uh, lots of great creators,
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lot of folks that wanna be creators
folks that are trying to expand their
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audiences, same challenges,
regular podcasters have. So.
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Yeah, just, just of interest
here being star Trek day.
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So who's the host of the, uh, women in,
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at warp was that dragon con and she, uh,
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she has a post here with what she
did during that. So pretty cool.
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Yeah. So there was lots of trackies
walking around.
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I don't try to even be a poser.
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I just wear a polo shirt matter fact wear
a blueberry, the blueberry polo shirt,
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and, uh, walked, you know,
basically supported the,
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the sessions and walked around the
floor and checked people out. And, um,
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it's really not vendor specific,
but I did go shopping at their,
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the mall that they have it's
available and picked up some art. Ah,
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so more art for my, from
my already crowded walls.
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So let's go ahead and
move on to the next topic.
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Yeah.
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We're looking for some podcasters of the
month to feature before the end of the
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year. So let McKenzie know.
She's kind of the one that, uh,
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herds that one, but, uh, yeah,
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definitely let us know if you'd
like to be one of them, uh,
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hosting customers only
in our case. So
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Mackenzie@blueberry.com. Yes.
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If you think your show's worthy
for podcast of the month,
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get it out there and uh, let us know
if you wanna be interested. We're not,
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you know, it's, it's almost like raise
your hand and say, Hey, can, can,
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can I participate? And you know,
and it's not that hard. We, we,
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we're not like looking for rock stars.
We're looking for average podcast.
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Well, and we'll interview you on, uh,
on this show if you, if you want. Yeah.
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Absolutely.
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By the way, I understand
we're gonna have another,
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we're gonna have an interview next week.
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So oh really?
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Yeah. Uh, chose doing one
tomorrow. Oh. And, uh,
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I'm gonna help her set up the old
roader for that. And uh, yeah.
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So hopefully, uh, we'll have
that interview next week.
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00:16:56,520 --> 00:16:59,520
Sounds good. So we have a blueberry tip,
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I guess this is a guest
podcasting part two.
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Yeah. What happened was, uh, with our
travel schedule, we did a couple of,
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of nontraditional episodes.
somehow we got out of order with the, uh,
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pro tip. So, uh, oh, we were
supposed to play this last week.
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So if you wanna hear part
one, go back to episode 3 0 9,
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which was our little episode
from podcast movement. And, uh,
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00:17:24,920 --> 00:17:28,600
listen to that, uh, pro tip
and then here's part two.
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Hi, it's Toby Goodman here previously.
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I've spoken about using the
power of guest podcasting,
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where you can have another podcast host
one of your episodes on their show.
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00:17:44,270 --> 00:17:48,760
It's the perfect way to leverage your
podcast without having to invest in paid
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00:17:49,360 --> 00:17:53,520
advertising. Now for full context,
it's worth a few moments of your time,
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depending on where you listen.
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00:17:54,960 --> 00:17:58,560
You can find the previous segment
on blueberry's podcast insider,
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or is the standalone episode
34 of podcast business coach.
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00:18:02,820 --> 00:18:07,120
And that's
over@narrowpodcasting.com. Today.
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I'm going to take it a step further and
explain how you can connect with other
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podcasters and how I recommend you
frame someone else's podcast on your own
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podcast,
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00:18:16,230 --> 00:18:20,760
feed connecting with other podcasters
with a view to having them share an
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00:18:20,760 --> 00:18:22,640
episode should be pretty straightforward.
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00:18:22,650 --> 00:18:26,200
Contact information can often
be found in the show notes,
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00:18:26,200 --> 00:18:31,160
but the sad fact is podcasters are
targeted by lots and lots of emails and
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spams. So I've come to learn.
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00:18:32,560 --> 00:18:37,040
It's more about how you can attract
their attention. Firstly, positioning,
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let's say you have a podcast about
parenting. A section of your podcast.
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Listeners might also be listening
to podcasts about marriage.
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What I'm saying is,
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think about your listeners and where else
they might like to hang out a podcast
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about marriage. For example,
could be a great place to start.
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And that leads me to my
second point homework,
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just because initial signs are good,
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00:19:00,190 --> 00:19:04,280
make sure you actually listen to a few
episodes of a potential partner podcast.
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00:19:04,740 --> 00:19:07,960
You should be checking for
quality content and quality audio.
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00:19:08,730 --> 00:19:12,400
Thirdly invite while
there are no guarantees.
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00:19:12,400 --> 00:19:15,280
Anyone wants to host your
podcast on their podcast.
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00:19:15,590 --> 00:19:19,680
Respectful invite can quickly sum up
the benefit of sharing an episode.
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00:19:19,820 --> 00:19:22,120
And because you'll have
done your homework,
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00:19:22,120 --> 00:19:25,440
you can demonstrate quickly that you
aren't like all the other spammers.
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00:19:25,550 --> 00:19:30,080
Here's an example, email template.
You can use dear name of host.
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00:19:30,430 --> 00:19:34,560
I absolutely loved your episode
about insert name of episode,
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00:19:34,750 --> 00:19:38,440
especially when you talk about
insert example, that resonates.
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00:19:39,020 --> 00:19:40,840
I'm the host of parenting podcast,
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00:19:40,940 --> 00:19:45,040
and I'm looking to partner with a few
like-minded podcasters so we can grow our
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00:19:45,040 --> 00:19:50,000
shows. Would you be open to speaking
about a collaboration, best your name?
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00:19:50,660 --> 00:19:52,120
You can send this as an email,
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00:19:52,120 --> 00:19:56,280
but you also might find LinkedIn or
other social media profiles or other good
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00:19:56,280 --> 00:20:01,000
places to connect show up online
where you know, they are lastly,
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00:20:01,310 --> 00:20:04,640
a quick note about hosting
another podcast in your feed,
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00:20:04,940 --> 00:20:08,480
you are asking your listeners to
trust you with a recommendation.
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00:20:08,690 --> 00:20:09,840
So whatever you do,
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00:20:10,360 --> 00:20:14,200
don't just drop the episode in your
podcast feed without recording a short
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00:20:14,280 --> 00:20:17,200
intro, Roman Mars from 99%.
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00:20:17,200 --> 00:20:20,720
Invisible does a great job
on his show with his intros,
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00:20:20,720 --> 00:20:23,280
framing them as bonus episodes.
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00:20:23,580 --> 00:20:27,680
I'd also encourage you to record
a closer at the end. It shows,
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00:20:27,680 --> 00:20:32,320
respect and remind your listeners
what show they're listening to the
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00:20:32,320 --> 00:20:37,240
blueberry pro team is here to help you
publish your perfectly positioned show on
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00:20:37,240 --> 00:20:39,920
the rock solid blueberry hosting platform.
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00:20:40,170 --> 00:20:42,720
If you are ready to
professionalize your show,
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00:20:42,720 --> 00:20:47,400
we would love to hear from you too.
Just head over to blueberry pro.com.
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00:20:52,950 --> 00:20:55,680
Thanks Toby for that. Thanks for the, the.
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00:20:56,340 --> 00:21:00,520
You did something similar to
that, uh, podcast movement, uh,
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00:21:00,520 --> 00:21:05,160
where you and James Cridland, uh,
cuz uh, Cridland played the, uh,
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00:21:05,160 --> 00:21:08,880
new media show episode inside of, uh,
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00:21:09,560 --> 00:21:10,920
whatever that show that he does. Yeah.
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00:21:10,920 --> 00:21:11,400
Pod, pod.
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00:21:11,400 --> 00:21:13,680
Land, pod land. I couldn think
of it off top of my head.
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00:21:13,860 --> 00:21:17,000
And I, I personally don't wanna play.
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I'll play a promo for another
show in my personal show,
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00:21:20,680 --> 00:21:24,680
but I won't do an episode swap
personally. I won't do an episode swap.
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00:21:24,680 --> 00:21:26,680
I just don't. I don't know. I,
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00:21:26,680 --> 00:21:30,400
I have misgivings about
doing episode swaps. Yeah.
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00:21:30,400 --> 00:21:32,440
Someone wants to play our
episode. That's great.
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00:21:32,440 --> 00:21:35,760
But I don't know if I want it it's cuz
it's like throw something in there and
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00:21:35,760 --> 00:21:37,080
you gotta be careful.
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00:21:37,270 --> 00:21:41,320
Yeah. Oh of course. Uh, you know,
the lot of the big networks do it,
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00:21:41,320 --> 00:21:45,040
like wonder, uh, if you
listen to any wonder shows,
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00:21:45,040 --> 00:21:49,520
they'll play like a little 15 minute
clip of one of their other shows they're
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00:21:49,520 --> 00:21:52,520
trying to promote, but they won't
play the whole episode and yeah.
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00:21:52,520 --> 00:21:54,400
And they've warn you
ahead of time, you know?
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Yeah. Yeah. Nothing too long. Right.
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00:21:58,240 --> 00:21:59,400
Alright. A question of the week.
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00:22:01,020 --> 00:22:03,600
Now I'll read the question
and let you answer it, Mike,
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00:22:03,600 --> 00:22:07,080
I keep hearing podcast host
safe, find us an apple, Spotify,
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00:22:07,920 --> 00:22:09,040
wherever you get your podcast,
377
00:22:09,550 --> 00:22:14,000
what is the best way to promote
subscribing or following in my podcast?
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00:22:14,790 --> 00:22:18,080
Yeah. Well my favorite way. And
of course, if you listen to us,
379
00:22:18,080 --> 00:22:22,640
any links of time is just to have your
own website and promote that and then
380
00:22:22,640 --> 00:22:27,480
make sure you have all the links to
your destinations on your website
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00:22:27,640 --> 00:22:31,280
somewhere. That's easy
to find, you know, uh,
382
00:22:31,600 --> 00:22:36,400
promoting something you don't own is
something I always guard against. Uh,
383
00:22:36,400 --> 00:22:40,680
you know, and finding
somebody on apple or Spotify
384
00:22:42,170 --> 00:22:45,680
is not always easy. The search
isn't the greatest and all that.
385
00:22:45,730 --> 00:22:50,440
So it's much better to give them a direct
link and the best way to do that is on
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00:22:50,440 --> 00:22:53,560
your own website. Like we say
here, you know, go to podcast,
387
00:22:53,770 --> 00:22:57,600
insider.com and subscriber,
follow us there. Uh,
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00:22:57,600 --> 00:23:02,280
we have all the links to the pertinent
places and you know that about
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00:23:02,280 --> 00:23:03,840
covers it. But uh, you know,
390
00:23:03,840 --> 00:23:07,880
first off you gotta have a good place
to promote and your website is that.
391
00:23:08,140 --> 00:23:08,920
And don't,
392
00:23:08,920 --> 00:23:12,680
and don't have those subscriber follow
links below the fold or on a second page,
393
00:23:12,680 --> 00:23:15,960
have them right there when that page
loads mm-hmm
394
00:23:15,960 --> 00:23:19,440
someone's found your page because of
a Google search or if someone has been
395
00:23:19,440 --> 00:23:20,960
recommended and they come to your website,
396
00:23:20,960 --> 00:23:24,880
if they have to search for the place
to follow or subscribe to your show,
397
00:23:24,970 --> 00:23:29,360
they're gone, you've lost them. So
make sure it's above the fold on your,
398
00:23:29,360 --> 00:23:32,320
on your website, make it prominent. Yeah.
399
00:23:32,320 --> 00:23:35,360
So that people can subscribe to
your podcast or follow your podcast.
400
00:23:35,560 --> 00:23:39,000
Right. Right. And like I say,
it's just, you know, it's,
401
00:23:39,000 --> 00:23:42,160
it's important that you promote
something you have control over.
402
00:23:42,390 --> 00:23:44,200
I I've told the story before,
403
00:23:44,200 --> 00:23:49,000
but we had somebody that got taken out
of apple right before Christmas and got a
404
00:23:49,000 --> 00:23:53,440
whole lot of publicity right before that
and with a link to his apple listing.
405
00:23:53,440 --> 00:23:58,080
Right. Which didn't exist for two weeks
over Christmas. So right. You know,
406
00:23:58,080 --> 00:23:58,913
not a good thing.
407
00:23:59,030 --> 00:24:03,200
Just to give you guys some idea too,
we often say podcasts, insider.com.
408
00:24:03,360 --> 00:24:07,080
Mm-hmm
insider.com actuallys to
409
00:24:07,080 --> 00:24:09,880
blueberry.com/podcast insider.
410
00:24:09,980 --> 00:24:12,440
But if we take you to blueberry.com,
411
00:24:12,440 --> 00:24:16,480
you're gonna land on the main page and
you gotta click through to find the
412
00:24:16,480 --> 00:24:20,360
actual podcast for the show. So that's
why we say for blueberry podcast,
413
00:24:20,360 --> 00:24:21,320
insider.com,
414
00:24:21,320 --> 00:24:25,800
which redirects to the correct
page that we want you to land on.
415
00:24:25,800 --> 00:24:28,520
And you could do that as well
with your site. If you don't,
416
00:24:28,520 --> 00:24:31,960
if your main site isn't
necessarily just for the podcast,
417
00:24:32,310 --> 00:24:36,120
then make a landing page, get
another domain and forward it.
418
00:24:36,310 --> 00:24:36,800
Yeah.
419
00:24:36,800 --> 00:24:40,520
Forward it to that actual page mm-hmm
420
00:24:40,520 --> 00:24:43,080
to see or use a Bitly link
or something like that.
421
00:24:43,080 --> 00:24:47,800
Something simple to remember to send
them to the page where they can follow or
422
00:24:48,000 --> 00:24:51,120
subscribe to you. But if you
got a question you'd like
us to answer on the show,
423
00:24:51,120 --> 00:24:55,720
drop an email to Mike blueberry.com
audio, text, or video, we may use it.
424
00:24:55,720 --> 00:24:59,760
You can also post a question on the
blueberry podcasting Facebook group.
425
00:24:59,870 --> 00:25:04,240
Yeah. I think that's where I got this
one.
426
00:25:04,240 --> 00:25:08,920
the best place for support with any
products or services is our ticket system.
427
00:25:08,930 --> 00:25:13,440
Tickets give the whole team access
rather than direct emails or calls or
428
00:25:13,800 --> 00:25:14,880
Facebook posts.
429
00:25:15,250 --> 00:25:18,760
So, and that's at blueberry.com
porch slash support. Yes, of course.
430
00:25:18,760 --> 00:25:22,360
You've been coming to you this week
from the new media production studio in
431
00:25:22,360 --> 00:25:26,200
quarter Michigan and Mike Dell's
world in traverse city, Michigan,
432
00:25:26,210 --> 00:25:30,080
we of course were produced by
the blueberry pro production
433
00:25:30,080 --> 00:25:32,320
team@blueberrypro.com. Yeah.
434
00:25:32,320 --> 00:25:37,000
Of which Toby is also part of at
blueberry pro that does our pro
435
00:25:37,000 --> 00:25:37,430
tip.
436
00:25:37,430 --> 00:25:39,960
Please fill out our listener survey at
437
00:25:39,960 --> 00:25:44,080
surveys.blueberry.com/pod insider.
438
00:25:44,300 --> 00:25:48,200
And you can also set up your own
survey if you're on our stats system.
439
00:25:48,550 --> 00:25:51,960
That's right. Schedule one on
one with me, hosting customers,
440
00:25:52,070 --> 00:25:54,240
only emailTodd@blueberry.com.
441
00:25:54,260 --> 00:25:58,600
And you can schedule a tech checkup
with me, uh, hosting customers,
442
00:25:58,600 --> 00:26:01,560
only email mike@blueberry.com.
443
00:26:01,740 --> 00:26:05,760
You can send your podcast sticker
and a self address stamp envelope,
444
00:26:05,760 --> 00:26:09,680
and we'll send you a blueberry care
package or just send us an empty envelope.
445
00:26:09,680 --> 00:26:14,080
And we will still send you a care
package back or email McKenzie.
446
00:26:14,080 --> 00:26:18,080
And she will send you a care
package. It's that easy, our mailing.
447
00:26:18,130 --> 00:26:20,320
We do like your stickers though,
cuz we have a sticker board.
448
00:26:20,320 --> 00:26:24,240
Mm-hmm
our sticker board. It's in the office.
449
00:26:24,240 --> 00:26:24,840
Yeah. I have.
450
00:26:24,840 --> 00:26:28,760
A picture of that. I think from the
last time we were down there. So, uh,
451
00:26:28,760 --> 00:26:30,240
maybe I'll have to post that somewhere.
452
00:26:30,700 --> 00:26:34,360
Our mailing address is
on the blog post for this
453
00:26:34,360 --> 00:26:37,840
show@podcastandcenter.com.
Mike, anything that I missed?
454
00:26:38,130 --> 00:26:41,440
No, I think we got it
covered. And uh, Hey,
455
00:26:41,440 --> 00:26:44,000
we didn't have any technical
glitches this week.
456
00:26:44,170 --> 00:26:47,600
So no, not, not at all.
That's good. So
457
00:26:47,600 --> 00:26:50,480
wanna thank you all for being here.
Thanks for listening to the show.
458
00:26:50,480 --> 00:26:54,640
We'll be back with you next Thursday for
another edition of the podcast insider.
459
00:26:54,640 --> 00:26:59,320
This was PCI three 11 for September
8th, 2022. We'll see you all next time,
460
00:26:59,560 --> 00:27:00,600
everyone. Thank you. Take care.