Planning a Year of Podcast Growth – PCI 468

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Welcome to Podcast Insider. I'm Dave Clements, support

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and media specialist here at Blueberry Podcasting.

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And I'm Mackenzie Bennett, director of marketing at

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Blueberry.

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Today, we're talking about something that can make

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podcasting feel a lot more manageable, and that

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is planning a full year of podcast growth.

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Because growth can feel pretty out of reach

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when you're reacting episode by episode. But if

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you have a plan, that can make it

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a lot more intentional

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and obtainable.

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So we'll walk you through why planning ahead

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matters, how to how to define growth for

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your own show, and how to stay consistent

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without burning out.

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So if you're new to podcasting or trying

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to level up

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an existing show, this episode is gonna help

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you put a clear plan into place.

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You're listening to Podcast Insider hosted by Mike

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Dell, Dave Clements, and Mackenzie Bennett from the

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Blubrry team, bringing you weekly insights, advice, and

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insider tips and tricks to help you start,

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grow, and thrive through podcasting with all the

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support of your team here at Blueberry Podcasting.

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Welcome.

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Let's dive in.

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We have been doing quite a bit of

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planning at Blueberry ourselves

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recently, so I think this is, you know,

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pretty good timing

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to to have a separate

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yeah. Mhmm.

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We,

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we are

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a tad lax

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on the planning ahead for Podcast Insider for

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the rest of the year, but we at

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least have the first

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month and a half planned out already. Mhmm.

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So I think that's, you know, that's doing

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a pretty decent job. But

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but at the end of the year, we

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did discuss

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kind of

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at least a handful of topics that we

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wanted to hit throughout the year. So

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you think that's all that's also

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helpful to, you know, have in the back

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of your head.

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Yeah. Yeah. For sure.

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When I saw this on our our docket

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for episodes,

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I think for a a lot of podcasters,

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we all look at it and go,

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growth is like, it's a scary

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thing. I imagine it as

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a big scary thing that is staring at

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you from, like, the corner of your bedroom,

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like, when you were a kid. Mhmm. Because

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you're like, I don't know what that actually

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is. So you have to take the time

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and realize, oh, it's just a coat rack

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that I know is there, and,

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you know, I just gotta make sense of

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it. And so

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this concept for this episode of planning a

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year of growth, it doesn't have to be

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scary. I think that it's

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a lot easier than I myself would ever

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make it out to be. I mean, I've

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been doing this for

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a long time,

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and I'm still scared of whatever growth is.

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Yeah.

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I mean, that's definitely understandable. The first thing

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that we

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wanna talk about is essentially defining what growth

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means for you and your podcast, because it's

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not gonna be the same for everyone. That's

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for sure. And it's not

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just meaning more downloads, more listens, a bigger

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audience, something like that. It can be so

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much more than that. Yeah. You can really,

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like, fine tune it. Some of our examples

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are just publishing consistently without missing episodes. I

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know that's always been a big one for

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me where I'm like, I am a weekly

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release podcast.

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Mhmm. And then I will release every single

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week for about three months. And then I

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stop for whatever reason.

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And then I come back and, you know,

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just publishing consistently. That that can be growth.

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Improving

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the content that you already have. We've discussed

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this a couple of times on Podcast Insider.

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So go back and listen to those episodes.

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You can also build a more engaged audience.

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I think that's one of the the hardest

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things. So that might be something to really

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dig into in the future. Yeah. And then

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you can look into monetization

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and sponsorships,

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or you can just fix your own workflow.

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Like, make something that actually works and is

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sustainable for you.

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Those are just some of the ideas that

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we have.

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Yeah. Last year, I feel like we actually

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did a really

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good job of planning episodes out beforehand,

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where it was just more along the lines

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of, like, okay. We we know what we're

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gonna talk about. We have show notes,

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you know, planned out a little bit. Now

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we just need to find the time to

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record and get that done. And I think

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that saved us, like, a lot of headache

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compared to what it has in the past.

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So something just as simple as, you know,

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we improved

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the

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production side

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on our end, you know, the the preproduction

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side.

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And I really do think that helped. And

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I think the other one that you were

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talking about with

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building a more engaged audience, that is

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the hardest one to do. You're right. That

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one is can then that is dedication. That

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takes time. That is

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not one that you can necessarily rush.

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And I think if you try to rush

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it, you might actually be doing some damage.

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Yeah. Yeah. For sure.

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Because for as as much as you want

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to build an engaged audience, you could

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kind of how do I wanna say this

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the right way? You could abuse that position,

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and then it turns into spam

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instead of actually growing that support.

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Yeah. You could engage with your audience so

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much that you enraged them, and now you

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have an enraged engaged audience.

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So that's not exactly something you want either.

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You know, look around.

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Take a good idea of what you think

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your show is and what you want it

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to be and what all these things mean

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for you. What does growth actually mean

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to you?

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It's the new year.

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A lot of people take a fresh look

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at,

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you know, their hobbies,

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their habits,

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their what they wanna do with their year,

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and this is definitely something that I think

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falls in line with that. Yeah. And I

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would definitely, like, don't get overwhelmed and go,

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oh, I have to do, like, all five

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of these things that we've

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mentioned. Like, pick one Yeah. And let that

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be the focus for your year because you

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can't do

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everything

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all at once and enjoy podcasting.

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We're gonna talk about it a little bit

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later. But, you know, burnout, that's that's a

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huge thing. And you can burn yourself out

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right here at the start just defining what

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growth is for you for the year.

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Yeah. Exactly. That's that's perfect into our next

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one, which is

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break the year into manageable phases.

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I've really, in the past two or three

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years, started to think about the year, like,

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professionally and personally

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in the quarters. You know, the January 1,

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March 31

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into,

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into summer, and then the the end of

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summer into fall, and then the winter.

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And it has helped me immensely.

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It just allows you to focus on certain

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things for perhaps that quarter or that month

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or, you know, two months, ninety days, whatever

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it is that you

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wanna think about

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it without pressure for, like, the entire year.

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But also, it's, like, kind of motivating because

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you're like, okay. I said I was gonna

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do this in 2026,

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and I was gonna do it in quarter

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one.

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So, like Yeah. Let's get it done in

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quarter one.

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Yeah. To pull the curtain back a little

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bit, that's what we've been doing at Blueberry

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is going, okay.

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From a marketing perspective

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and even in, like, a development perspective, how

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how do we break things up into the

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these manageable

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chunks? And we we've kind of been focusing

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on, you know, topics.

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Like, what are the topics that we wanna

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communicate? What are the projects that need to

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be improved

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the most?

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And you can look at your podcast

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very much the same way.

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And,

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again, the the only way to eat an

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elephant is one bite at a time.

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Definitely.

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And, I mean, I know I kinda like,

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I just took

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two weeks off at the end of the

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year. I always know

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I need to get the most important stuff

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that I need to do done by Thanksgiving

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because I'm done for the rest of the

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year. Like, I am wrapping things up. I

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am not starting anything new.

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I am literally just going off of, like,

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a checklist of

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this has gotta be done

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and and go from there. There is nothing

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being added to it.

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So

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the seasons of your life,

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definitely take part.

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That's a really good point too because I've

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I've run into that in doing shows where

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you have these plans, and then you go,

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oh, shoot. Holidays exist. Yeah.

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And then it's like, well, how do you

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prepare for those? Do you batch record? Do

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you just go, hey. We're taking a break.

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Again, that's part of your phases in growth.

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You know? Because maybe you do take a

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break this year, and you figure out, oh,

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well, maybe that didn't work as well as

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I wanted it to. Mhmm. And then next

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year, part of your growth plan can be,

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well, I'm in a batch record,

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or maybe I just release a little bit

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less. Like, again,

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ebb and flow. You'll figure it out. You'll

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figure it out,

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and and you're not gonna figure it all

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out in the first year, the first six

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months. Nothing like that. Yeah. And even if

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you do three months later, you're gonna be

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like, that was useless. This is so much

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better.

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Yeah.

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Yeah. So things are constantly evolving.

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The next one that we wanted to talk

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about was planned content with purpose.

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This is kinda what I was saying earlier

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of we have the first month and a

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half planned out. Mhmm.

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I I generally try to work in about

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six to eight weeks, and then I come

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back so that I'm not doing everything for

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the entire year at once because things change.

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News breaks about stuff in podcasting.

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00:09:56,399 --> 00:09:57,379
You know, people's

274
00:09:59,004 --> 00:10:01,404
habits, trends, that type of stuff you have

275
00:10:01,404 --> 00:10:03,824
to factor in. So you you identify

276
00:10:04,204 --> 00:10:06,764
a few core themes and topics that that

277
00:10:06,764 --> 00:10:08,924
you might wanna stick with, and then, that

278
00:10:08,924 --> 00:10:11,129
that kinda helps your brain settle, I think.

279
00:10:11,210 --> 00:10:13,309
Yeah. And then being able to

280
00:10:13,769 --> 00:10:16,570
find, like, the evergreen content. I mean, it

281
00:10:16,570 --> 00:10:18,590
really depends on what your show is.

282
00:10:18,970 --> 00:10:22,029
But, you know, if if it's January now,

283
00:10:22,490 --> 00:10:25,070
it's gonna be really hard to plan for

284
00:10:25,370 --> 00:10:25,870
July

285
00:10:26,250 --> 00:10:26,750
because,

286
00:10:27,394 --> 00:10:29,955
like Mackenzie said, you know, things things can

287
00:10:29,955 --> 00:10:30,455
change.

288
00:10:30,915 --> 00:10:31,654
But, also,

289
00:10:32,195 --> 00:10:34,514
because things change, is it going to be

290
00:10:34,514 --> 00:10:35,014
relevant

291
00:10:35,955 --> 00:10:36,695
in July

292
00:10:37,075 --> 00:10:38,615
when you're thinking about it now?

293
00:10:38,995 --> 00:10:40,774
Again, I think I think Mackenzie's

294
00:10:41,779 --> 00:10:44,100
got a point here. Don't plan too far

295
00:10:44,100 --> 00:10:47,220
out, but do those themes. And then drill

296
00:10:47,220 --> 00:10:48,440
down into those

297
00:10:48,899 --> 00:10:49,399
specific

298
00:10:49,860 --> 00:10:50,919
content ideas,

299
00:10:51,299 --> 00:10:53,540
you know, the per episode things. You can

300
00:10:53,540 --> 00:10:55,779
drill down into those as you get closer.

301
00:10:55,779 --> 00:10:57,315
So, like, six to eight weeks out,

302
00:10:57,794 --> 00:11:00,215
most things aren't gonna shift too much

303
00:11:00,754 --> 00:11:02,355
in that time depending on what your show

304
00:11:02,355 --> 00:11:04,274
is about. Unless you're doing a daily show,

305
00:11:04,274 --> 00:11:05,955
and then I don't know how you do

306
00:11:05,955 --> 00:11:07,634
that. Oh, I like, I can't

307
00:11:08,274 --> 00:11:10,934
scary. The daily show people are,

308
00:11:11,559 --> 00:11:13,960
like, a whole other type of podcaster. I

309
00:11:13,960 --> 00:11:14,779
could not imagine.

310
00:11:15,559 --> 00:11:18,059
But No. You like, yeah. You guys

311
00:11:18,360 --> 00:11:22,279
have immense dedication and have to have, like,

312
00:11:22,279 --> 00:11:24,164
some type of system set up.

313
00:11:24,725 --> 00:11:26,884
You know? There's Yeah. There is a method

314
00:11:26,884 --> 00:11:28,824
to that madness, and I say madness,

315
00:11:29,764 --> 00:11:30,664
very seriously.

316
00:11:33,524 --> 00:11:34,584
Yeah. For sure.

317
00:11:35,044 --> 00:11:37,879
And then also, leave room for being creative.

318
00:11:38,419 --> 00:11:40,500
I think that that's always been one of

319
00:11:40,500 --> 00:11:42,580
my biggest struggles is that's why I can't

320
00:11:42,580 --> 00:11:45,299
plan too far out because sometimes I'm just

321
00:11:45,299 --> 00:11:47,539
like, I don't really feel like covering that

322
00:11:47,539 --> 00:11:49,799
topic. I've mentioned it a few times

323
00:11:50,179 --> 00:11:52,274
here on this show. You know, I've done

324
00:11:52,274 --> 00:11:54,415
a pod culture podcast for years.

325
00:11:55,274 --> 00:11:58,154
And I used to lay out the full

326
00:11:58,154 --> 00:12:00,335
year based on what movies were coming out.

327
00:12:00,475 --> 00:12:02,315
And then it'd get closer, and then a

328
00:12:02,315 --> 00:12:03,514
movie would come out. And I'm like, I

329
00:12:03,514 --> 00:12:05,935
am not interested in seeing that movie whatsoever.

330
00:12:06,315 --> 00:12:08,070
Yeah. I'm gonna do something else.

331
00:12:09,110 --> 00:12:10,809
So, yeah, give yourself room,

332
00:12:11,269 --> 00:12:12,730
but also think ahead.

333
00:12:13,029 --> 00:12:15,370
And I I think everything just kind of

334
00:12:15,509 --> 00:12:16,410
weaves together.

335
00:12:17,190 --> 00:12:18,090
There's usually

336
00:12:18,870 --> 00:12:20,649
some clearing in the chaos,

337
00:12:21,355 --> 00:12:24,634
and, that's that's generally true with podcasting as

338
00:12:24,634 --> 00:12:25,134
well.

339
00:12:25,514 --> 00:12:27,595
The last one that we'll talk about today

340
00:12:27,595 --> 00:12:30,254
to kinda wrap all of this up is

341
00:12:30,634 --> 00:12:33,134
focus on a few growth strategies.

342
00:12:33,809 --> 00:12:36,210
So that means trying to grow everywhere at

343
00:12:36,210 --> 00:12:38,389
once is gonna lead you to that burnout

344
00:12:38,450 --> 00:12:40,710
that Dave was warning you about.

345
00:12:41,409 --> 00:12:43,669
Choose one or two and go from there.

346
00:12:44,690 --> 00:12:47,490
Yeah. So, again, this is just gonna depend

347
00:12:47,490 --> 00:12:49,029
on what your show

348
00:12:49,595 --> 00:12:50,335
is about.

349
00:12:50,715 --> 00:12:53,434
Maybe you wanna do some guest appearances. You

350
00:12:53,434 --> 00:12:56,014
wanna improve your SEO and your show notes.

351
00:12:56,154 --> 00:12:58,235
Maybe you wanna start a newsletter or get

352
00:12:58,235 --> 00:12:59,375
that newsletter growing.

353
00:13:00,075 --> 00:13:02,495
Like, just just pick some things

354
00:13:03,379 --> 00:13:04,920
that are manageable and

355
00:13:05,779 --> 00:13:08,040
hone in on those. And don't obsess

356
00:13:08,500 --> 00:13:10,740
too much over making sure that it's done

357
00:13:10,740 --> 00:13:11,240
perfectly.

358
00:13:11,700 --> 00:13:14,100
I think that's another key thing that that

359
00:13:14,100 --> 00:13:16,095
we could talk about here is, I I

360
00:13:16,095 --> 00:13:17,774
think sometimes we put too much weight on

361
00:13:17,774 --> 00:13:20,334
ourselves to make sure that it's done perfect

362
00:13:20,334 --> 00:13:21,394
the first time,

363
00:13:22,014 --> 00:13:25,214
or is it growing fast enough? So keep

364
00:13:25,214 --> 00:13:27,794
those in mind. Like, give yourself some grace

365
00:13:27,855 --> 00:13:29,394
and be patient with yourself.

366
00:13:30,089 --> 00:13:32,409
Because while this may be a year long

367
00:13:32,409 --> 00:13:32,909
plan,

368
00:13:33,610 --> 00:13:35,389
if it doesn't happen in a year,

369
00:13:35,850 --> 00:13:37,949
that's fine. You're the person that's in charge.

370
00:13:38,009 --> 00:13:40,029
Now, obviously, if you are not the person

371
00:13:40,169 --> 00:13:43,289
in charge, in this case, Mackenzie is our

372
00:13:43,289 --> 00:13:44,429
director of marketing,

373
00:13:44,889 --> 00:13:47,884
and the podcast falls under that. So, you

374
00:13:47,884 --> 00:13:49,884
know, if Mackenzie's like, this has to happen

375
00:13:49,884 --> 00:13:51,884
in a year, and we don't you know,

376
00:13:51,884 --> 00:13:54,125
if we miss that target, well, you know,

377
00:13:54,125 --> 00:13:55,965
then we've got an answer to Mackenzie. But

378
00:13:55,965 --> 00:13:58,065
Mackenzie's also part of the team. So

379
00:13:58,659 --> 00:14:00,519
I think you get what I'm saying. Right?

380
00:14:00,659 --> 00:14:03,379
I do understand what you're saying. And a

381
00:14:03,379 --> 00:14:06,679
podcast is generally a group effort, and it's

382
00:14:07,220 --> 00:14:11,059
the what's that phrase? Poor planning on your

383
00:14:11,059 --> 00:14:13,700
part does not constitute an emergency on my

384
00:14:13,700 --> 00:14:14,200
part.

385
00:14:14,714 --> 00:14:16,954
And that don't get me wrong. That is

386
00:14:16,954 --> 00:14:19,934
a very true statement for many situations. But

387
00:14:20,475 --> 00:14:22,574
your podcast, at the end of the day,

388
00:14:22,794 --> 00:14:24,014
if plans change

389
00:14:24,394 --> 00:14:25,454
for the betterment

390
00:14:25,754 --> 00:14:26,254
of

391
00:14:26,889 --> 00:14:27,389
yourself

392
00:14:27,850 --> 00:14:29,149
and which will probably

393
00:14:29,610 --> 00:14:32,169
include the podcast in that, then go that

394
00:14:32,169 --> 00:14:34,190
direction. You know? Things change.

395
00:14:34,889 --> 00:14:36,830
Focus on what you can

396
00:14:37,529 --> 00:14:39,850
and and just try to move forward. That's

397
00:14:39,929 --> 00:14:42,075
I think that's the most important thing. Yeah.

398
00:14:42,075 --> 00:14:43,754
And, I mean, I think the bottom line

399
00:14:43,754 --> 00:14:44,254
for

400
00:14:44,875 --> 00:14:47,615
for this entire episode and I feel like

401
00:14:47,915 --> 00:14:50,315
I tend to be labor points way more

402
00:14:50,315 --> 00:14:53,455
than I should. But just know that

403
00:14:53,835 --> 00:14:56,175
podcast growth is about you.

404
00:14:56,634 --> 00:14:57,774
It's not about,

405
00:14:58,450 --> 00:15:01,429
you know, chasing trends or having instant results.

406
00:15:01,889 --> 00:15:04,710
You really just build habits and systems and

407
00:15:04,929 --> 00:15:05,429
content

408
00:15:06,049 --> 00:15:08,769
that support your goals as they change. We

409
00:15:08,769 --> 00:15:10,470
try to give a little bit of structure,

410
00:15:10,610 --> 00:15:13,154
but the biggest takeaway is just slow down,

411
00:15:13,315 --> 00:15:14,375
give yourself grace,

412
00:15:14,915 --> 00:15:17,975
and know that everything's gonna be okay. Yeah.

413
00:15:18,274 --> 00:15:20,295
You know, the tracking progress

414
00:15:20,754 --> 00:15:23,154
for your podcast is important. We're never gonna

415
00:15:23,154 --> 00:15:25,715
not say that, you know, that's something you

416
00:15:25,715 --> 00:15:27,889
shouldn't really take a look at. One of

417
00:15:27,889 --> 00:15:30,129
our main offerings as a podcast host is

418
00:15:30,129 --> 00:15:30,629
podcast

419
00:15:31,170 --> 00:15:31,670
statistics.

420
00:15:32,210 --> 00:15:34,610
Like, we Right. We do see the importance

421
00:15:34,610 --> 00:15:36,290
of them, and we know the value that

422
00:15:36,290 --> 00:15:36,950
they hold.

423
00:15:37,490 --> 00:15:38,870
But it's also not

424
00:15:39,824 --> 00:15:41,985
worth it enough to obsess over them to

425
00:15:41,985 --> 00:15:44,304
where it is detrimental to yourself. You know,

426
00:15:44,304 --> 00:15:47,664
obsessing over something to the point of you

427
00:15:47,664 --> 00:15:48,884
only care about

428
00:15:49,424 --> 00:15:51,125
the feeling of that obsession

429
00:15:51,504 --> 00:15:54,549
and not Mhmm. Putting your efforts and mental

430
00:15:54,549 --> 00:15:55,769
capacity towards

431
00:15:56,149 --> 00:15:59,110
actually reaching that goal, you're gonna not enjoy

432
00:15:59,110 --> 00:16:00,870
your podcast as much. And we want you

433
00:16:00,870 --> 00:16:02,250
to be having a good time.

434
00:16:03,110 --> 00:16:05,350
Yeah. For sure. We're we're in the social

435
00:16:05,350 --> 00:16:07,524
age. Like, we are watching all of these

436
00:16:07,524 --> 00:16:10,504
very curated lifestyles and and things like that

437
00:16:10,565 --> 00:16:12,824
on social media, on television, on,

438
00:16:13,605 --> 00:16:15,625
in the things that we just consume

439
00:16:16,004 --> 00:16:16,824
all the time.

440
00:16:17,284 --> 00:16:17,784
And

441
00:16:18,339 --> 00:16:21,220
we do see people that obsess over their

442
00:16:21,220 --> 00:16:22,919
numbers, and if they dip

443
00:16:23,460 --> 00:16:25,080
more than they should or

444
00:16:25,460 --> 00:16:28,259
or whatever. I've seen people just get into

445
00:16:28,259 --> 00:16:29,639
a big panic, and

446
00:16:30,274 --> 00:16:31,955
it's not worth it. It's not worth it

447
00:16:31,955 --> 00:16:34,215
because then you're you're you're not having fun.

448
00:16:34,434 --> 00:16:35,575
You're not wanting

449
00:16:36,355 --> 00:16:37,495
to push toward

450
00:16:37,875 --> 00:16:38,774
more growth,

451
00:16:39,315 --> 00:16:41,794
really. You're just you wanna get that I

452
00:16:41,794 --> 00:16:43,955
don't know if it's dopamine or serotonin, but

453
00:16:43,955 --> 00:16:46,000
you need you need that hit because,

454
00:16:46,379 --> 00:16:47,919
oh, good. I hit, you know,

455
00:16:48,700 --> 00:16:51,419
my my golden number in my stats. Mhmm.

456
00:16:51,419 --> 00:16:53,039
Just don't forget to have fun.

457
00:16:53,419 --> 00:16:55,339
You don't have to conform to all of

458
00:16:55,339 --> 00:16:56,720
the the social media

459
00:16:57,674 --> 00:16:59,995
trends and things that are that are out

460
00:16:59,995 --> 00:17:01,914
there right now. And sometimes we just need

461
00:17:01,914 --> 00:17:02,975
reminded of that.

462
00:17:03,274 --> 00:17:05,035
It's a very good mindset for the beginning

463
00:17:05,035 --> 00:17:08,714
of the year. Yeah. Planning growth is, is

464
00:17:08,714 --> 00:17:10,555
all up to you, but we just hope

465
00:17:10,555 --> 00:17:12,234
that we can help you make it more

466
00:17:12,234 --> 00:17:12,734
achievable.

467
00:17:13,349 --> 00:17:15,829
Fully what we've provided here, even if some

468
00:17:15,829 --> 00:17:18,309
of it is belabored, welcome to me being

469
00:17:18,309 --> 00:17:19,369
on the show now.

470
00:17:19,670 --> 00:17:21,910
Hopefully, this all works as a guide for

471
00:17:21,910 --> 00:17:24,630
you, and we're excited for your 2026

472
00:17:24,630 --> 00:17:27,609
and the years that you continue to podcast.

473
00:17:28,054 --> 00:17:30,294
Plan ahead now, and you're gonna be less

474
00:17:30,294 --> 00:17:31,194
frustrated later.

475
00:17:31,815 --> 00:17:32,315
Absolutely.

476
00:17:32,615 --> 00:17:34,934
It's gonna look different for every show, every

477
00:17:34,934 --> 00:17:37,734
podcaster, every host. But the important thing is,

478
00:17:37,734 --> 00:17:39,815
you know, just stick with a plan that

479
00:17:39,815 --> 00:17:41,835
you actually want to work on.

480
00:17:42,200 --> 00:17:44,119
And if you need tools, there's a lot

481
00:17:44,119 --> 00:17:45,799
of them over at blueberry.com.

482
00:17:45,799 --> 00:17:47,099
So tools, resources,

483
00:17:47,480 --> 00:17:49,720
and you can even talk to myself or

484
00:17:49,720 --> 00:17:50,940
Mike over at support.

485
00:17:51,400 --> 00:17:52,920
So go over to blueberry.com

486
00:17:52,920 --> 00:17:55,319
for that. Thanks everyone for listening to Podcast

487
00:17:55,319 --> 00:17:57,315
Insider. We'll see you next time. Thanks for

488
00:17:57,315 --> 00:17:59,875
joining us. Come back next week. And in

489
00:17:59,875 --> 00:18:03,075
the meantime, head to podcastinsider.com

490
00:18:03,075 --> 00:18:04,054
for more information,

491
00:18:04,434 --> 00:18:05,095
to subscribe,

492
00:18:06,034 --> 00:18:07,974
share, and read our show notes.

493
00:18:08,355 --> 00:18:10,294
To check out our latest suite of services

494
00:18:10,515 --> 00:18:13,660
and learn how Blueberry can help you leverage

495
00:18:13,720 --> 00:18:16,779
your podcast. Visit blueberry.com.

496
00:18:16,920 --> 00:18:19,880
That's Blueberry without the e's. We couldn't afford

497
00:18:19,880 --> 00:18:20,619
the e's.