Aug. 29, 2024
Networking and Navigating Industry Events: Tips from the Pros - PCI 411
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Paypal In this encore episode of Podcast Insider, we review best practices when navigating industry events. In this retro-but-still-relevant episode, hosts Todd Cochrane, Mike Dell and MacKenzie Bennett share their extensive experiences and practical tips about attending industry conferences. The episode opens with Dell briefly introducing their experience at the Podcast Movement conference in Washington, D.C. last week.
Recent Experience – Mike opens with insights from the Podcast Movement conference in Washington, D.C.
Flexibility at the Event – Todd underlines the value of adaptability for spontaneous engagements and social events at conferences.
Real-Life Examples – Mike talks about gaining listeners by attending a niche event related to his “Fast Food History” podcast.- Todd discusses how attendance at CES and DragonCon enhanced connections and podcast reach.
Building Credibility and Network – Importance of press passes highlighted. – Todd mentions a successful networking example with GoPro at CES.
Practical Tips for Industry Events – Wear comfortable shoes. – Stay hydrated and manage health. – Be prepared but open to new opportunities.
Networking Importance – MacKenzie and Mike tout networking as key to gaining speaking opportunities and insights.
Production and Content Creation Insights – Challenges and strategies for live broadcasting at events like CES and post-production efforts discussed.
Advice for New Conference Attendees – Dress comfortably, manage time efficiently, keep devices charged, and maintain health with hand washing and sanitizing.
Looking Forward – It’s good to start with local events and progress to national conferences. – Invite listener engagement through upcoming events and their website for more resources.
Episode Conclusion – Todd encourages maximizing conference experiences for personal and podcast growth.
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00:00 - Introduction to Podcast Insider
00:49 - Benefits of Attending Industry Events
01:37 - Exploring Industry Events Beyond Podcasting
04:10 - Gaining Recognition and Building Relationships at Events
05:01 - The Impact of Non-Podcast Specific Events
08:13 - The Evolution of Convention Participation
10:37 - Maximizing Opportunities at Industry Events
13:30 - First Experiences and Advice for New Attendees
17:34 - Practical Tips for Navigating Conferences
20:14 - Hydration, Health, and Networking Tips
WEBVTT
NOTE
Transcription provided by Deepgram
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Welcome to Podcast Insider. I'm Mike Dell, the
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VP of customer relations here at Blueberry. And
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last week, we spent the the entire week
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in Washington DC attending the podcast movement conference.
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The conference went pretty well. We met a
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lot of people, and I'm sure a lot
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of you that are listening today, if we
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saw you there, yeah, good good to see
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you. And, Yeah. I caught the the airplane
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crud on the way home, so I don't
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sound the same. But, anyway, we're gonna rerun
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an episode that we did early last year
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about, why you might wanna attend an industry
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conference. You know, not just a podcast conference,
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but, something in your niche. So without further
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ado, here is this week's episode.
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The game plan's gonna change, so be flexible.
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The best conversations are often in the hallways
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or in even the after evening events where
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you're having those deep intimate conversations where you
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can you can spend thirty minutes chit chatting
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about stuff and, meeting your, you know, your
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heroes and fans and at the same time,
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really getting this up and close personal information
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that you probably wouldn't otherwise.
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You're listening to Podcast Insider hosted by Mike
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Dell, Todd Cochran, and Mackenzie Bennett from the
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Blueberry team, bringing you weekly insights, advice, and
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insider tips and tricks to help you start,
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grow, and thrive through podcasting with all the
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support of your team here at Blueberry Podcasting.
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Welcome. Let's dive in.
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This is Todd Cochran, CEO and cofounder of
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Blueberry Podcasting.
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I'm Mackenzie Bennett, marketing specialist here at Blueberry.
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And I'm Mike Dell, VP of customer relations
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here at Blueberry.
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Today, we're discussing the advantages and maybe some
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disadvantages of attending industry events for your podcast.
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So, really, the question of the day is,
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should you go to industry events related to
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your show topic? Notice we didn't say about
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podcast events. We said related to your show
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topic, and I have pretty strong feelings about
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this. I I'm probably one of the few
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that well, at least I've done this many,
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many times.
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Yeah. I've done that as well, you know,
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with, certain things, but a lot of my
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podcasting has kind of been about podcasting. So
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I guess it's not exactly the same. But,
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I for a while there, I did that
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fast food history one, and I actually went
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to a, chili dog contest downstate. So, I
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mean, you know, that's an industry event, and
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I got some listeners out of it.
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And I think it really depends on your
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on your content too. And, you know, do
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you have an industry wide event that you
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can attend? And most, you know, I I
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think there's a convention or trade show almost
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for anything. You know, I've been to a
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variety events. I've been to, DragonCon. I've been
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to CES. I've been to NAB. You know,
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I've been to a variety of different events
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that surround some of my show content, and
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some of it's kinda supplementary as well. But,
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again, I know a lot of podcasters focus
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on going to podcasting events, which is fine.
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But at the same time, I think if
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you're trying to grow your show, surrounding yourself
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with people in your content space is probably
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pretty important. And there's also some advantages here
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in doing so. One of my, goals was
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to get a press pass in the early
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days to go to CES and and really
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was never an open event for anyone that
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was a blogger or a podcaster. So I
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it took a little took about a year
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for me to get recognized enough to be
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able to have not only the traffic volume
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to my website because sometimes they ask about
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that and some other key questions. You're gonna
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ask about what you wrote about or what
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you talked about and some examples, but I
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was able to get a press pass for
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CES back in two thousand and five. It
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was pretty exciting.
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Yeah. That's definitely something that that is nice.
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You know, I went to CES with with
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you guys a couple of times and, you
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know, to help out with production. And, you
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know, over the years, you got better and
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better spots on the floor for a broadcast
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booth and, you know, you you became one
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of the press, one of the the experts
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in that field. By the way, we got
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all three of us here today. Say hi,
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Mackenzie.
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Hi there. You know, going to the events
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that aren't podcast specific can sometimes be my
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favorites of the year. I love going to
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the Podcast Central ones because it's fun to
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catch up and meet all these creators and
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people that are passionate about these topics. But,
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it can be really refreshing to see how
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someone outside of the podcast community can view
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what we're doing or, you know, be totally
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new and confused by it. And I think
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it's helpful. Something good to do to, see
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if you're staying on the right track.
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You know, I remember when we first started
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going to events, we really did not know
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what to expect. And the first year, we
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just walked around with, the ability to do
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audio interviews and we decided that was probably
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not enough. And the following year, we came
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back with, with a camera and was able
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to do interviews and booths and talk to
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different people. It just gave people a different
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perspective. It's not so much that anymore. You
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can walk in almost with a cell phone
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and do a interview these days and it
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would probably be considered the norm. But I
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remember one of the events I walked into
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this little, little brand new company called GoPro
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and, that was our first year exhibiting and
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they had, I don't know, at that time,
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maybe they had a twenty by twenty booth
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that wasn't very big and they were literally
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getting, you know, people were kind of ignoring
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them to a certain extent. When that, when
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that first GoPro came out, it obviously wasn't
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the best camera, but it was definitely something
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unique. And I remember doing interview with them
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and I was like one of three press
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people that actually gave them video coverage from
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that event. And I earned really from that
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encounter alone a lifetime friendship with the, GoPro
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team. I, you know, today if I walk
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into a GoPro booth and there's key people
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around there that that know who I am,
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I'm just like kind of almost escorted into
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the back and, you know, offered a cocktail
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and, you know, now they're in a hundred
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by hundred booths and, you know, everyone wants
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to talk to them. So there's advantages of
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talking to people within the industry that may
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be new or are trying to build a
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business in the space that you're you're covering.
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It was just one of those things. And
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really my goal for attending industry events was
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really the ability to build authority. I was
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a tech blogger, not a good one. And
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by doing the podcast and covering tech content
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in an audio and visual way, it really
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opened up and gave me the ability to
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grow audience that was kind of outside of
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the normal consumption group because we were able
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to attract new listeners to the show by
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really having these high profile interviews with companies.
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And what really drove the new subscribers was
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those companies actually linked back to the content
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that we had written about them in the
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interview that we had posted. So not only
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did we get backlink love from the vendors,
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we also had vice presidents and presidents and
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directors of marketing that we had talked to
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were pushing people to listen to those interviews,
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which ultimately drove traffic and build authority for
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the website and for my podcast. So it
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really was a watershed moment for me to
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understand the value of going to an industry
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event, but that can lead then into a
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whole bunch of different opportunities. And Mike and
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Mackenzie, you both you've spoke at different events.
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Just by going to industry podcasting events, you've
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been asked to speak. What are some of
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the other reasons why you should attend?
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The biggest one for me is networking. That's
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where you're gonna be able to meet the
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like minded people for either your topic specifically
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that you're podcasting about or just podcasting in
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general. Like, whenever I go to these events,
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it's just so nice to see that people
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are excited to see other people and just
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everyone is so open to the idea of
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meeting someone else. That's my biggest thing.
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How about you, Mike?
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You'll go into podcast specific ones or other
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ones. It's it's simply the meeting the you
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know, meeting people and being able to connect
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with people and speaking. You know, that's another
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thing. You know, you you're the the more
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you do it, the if you got some
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topic to talk about you know, they're always
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looking for speakers. You know, some of them
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are more competitive than others, but, you know,
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it's really a a good thing to, you
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know, build your authority. And listening to speakers,
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that's the other thing. You know, there's certain
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ones I like to go to whenever I
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go to any events, you know, because I
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wanna hear some different perspectives on the industry
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that I'm going to or or whatever. But
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again, meeting the people is is is still
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the biggest one. Networking, like Mackenzie said.
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One of the things that happened with with
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my progression of going to industry events, and
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I use CES as kind of the story
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behind why I think industry events are important,
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is the first year I went with another
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podcaster, like I said, and we just walked
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the floor and did interviews. And the second
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year, we came back with between the two
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of us, we had a camera, and we
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did, interviews, just walking floor. Again, things that
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we thought were interesting. As that progressed, we
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started to build a team, and these were
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members of the Tech Podcast Network folks that
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actually were participating in, creating content as as
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a group. And what was fun was we'd
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have four or five different podcasters there and
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a couple of their support people and and
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over time this this entourage, podcasters grew, it
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got pretty big and I think the peak
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we maybe have twenty two or twenty three
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people at an event. So what happened with
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us is we were given the opportunity to
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do one of the first lives from CES
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and, there are these multimillion dollar boosts there.
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And that year, NBC Universal was getting ready
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for the Lake Placid Olympic games. And they
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had this, I mean, beautiful, beautiful multimillion dollar
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set, and they told us that we could
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use their set for ninety minutes to basically
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livestream and have guests come up on the
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stage. And and when we executed that, there's
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a whole story about that execution and how
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it went, but we had forty five thousand
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people watching the ten or so interviews we
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did in ninety minutes on this livestream. And
NOTE
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