Welcome to Podcast Insider!
Nov. 10, 2022

Nail Your Podcast Interview – PCI 320

Nail Your Podcast Interview – PCI 320

Once you get the dream guest, you need to nail your podcast interview. Easier said than done for most, so we are here to provide some tips on how to approach your podcast interview. Along with our interview tip from the Pro-Production team, we also have articles about the Hot Pod Summit, Facebook Live Audio and what to do with your podcast around the holidays.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Live Facebook recording.

News Best Practice

The holidays are here. Should you take a break over the holidays?

Ways to keep your audience listening if you do take a break:

  • Pre-record episodes if you show lends itself to it
  • Do a best of show with clips from past episodes
  • Everyone is familiar with a re-run
  • Perhaps a cross-post with another podcast (with permission of course)
  • Play podsafe xmas music?
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Hey everyone. Welcome to Podcast
Insider. My name is Todd Cochran.

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Join this week by my
cohost Mike Dell. Mike,

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it's like we're playing musical
chairs here, and show.

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Yeah, I think, uh, I can't remember the
last time you and I were doing it, but,

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uh, . Anyway. Very good.

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Thanks for Mackenzie for
covering for both of us, I guess.

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Yeah, absolutely. So, uh, here we
are. Hey, today we got some news.

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Got a best practice for you.
We've got Blueberry News.

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We do not have an interview. We
do have Pro Tip of the weekend.

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We have a question of the week.

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So first things off, there was a,
uh, a summit, the Hot Pod Summit,

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and then there was a, uh,
recap of that and, um,

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they had some takeaways.
Number one was scripted.

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Podcasting still hasn't
had its serial moment.

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Yeah. There, there's a bunch of scripted
podcasts out there, and so far, none,

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none of them have taken off in the way
that Serial did and a lot of the true

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crime type genre, but, uh, they're
still working on it. This is,

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this summit was basically talking
about what's going on in Hollywood and

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podcasting, it seems, even though hot
and sort of a, you know, sort of a,

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a general newsletter, but they tend
to, to, uh, stay on the coasts.

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. And, and there was a little
bit of a weird one. I read this,

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I was like, What are they talking about?

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Says how Crooked Media combats the
right Wing Talk machine. And when,

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when I was reading that, I was
like, Okay, that could be two taken,

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two or three different
ways. And it really,

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the topic was is how they're trying to
compete with AM radio. Is that what.

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Was right Wing Talk show
hosts, like, you know,

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Rush was doing and Hannity and all those
guys. Crooked Media is a company not,

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not to, we're not calling the
media crooked or they're not.

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Right, right, right. .

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But anyway, they, the
genre on AM radio, the,

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the right wing talkers have
always been number one in,

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in radio and they're kind of
doing the, the opposite of it.

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But not for radio, but for podcasts.

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For podcasting. Yeah. Because
they can't get on radio.

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Well, there's,

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there's been a fantastic assortment
of shows for both sides of the

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political spectrum for a while.

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Sure, sure.

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So I don't know why they're trying
to combat that because there's been

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in podcasting an equal amount
of content on both sides.

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I would even say that the,

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the content on the left in podcasting
has done just as well. Oh yeah.

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Maybe better than.

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The, sometimes better.

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Yeah. So it's, it was, it's
a little interesting tagline,

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you know, know, um,

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I know that there was an article
here recently about where now podcast

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listing is exceeded am Radio
listing, which, you know,

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kind of makes sense, obviously. Right.
But, um, yeah, just kind of a weird,

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a weird, a weird topic
per se, because, you know,

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the podcasting space is pretty diverse.

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Oh, for sure.

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Another thing they talked about was
why late night comedy is shifting to

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podcasting. You know, like,
uh, Koan O'Brien, you know, he,

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he just sold his company for some
ridiculous amount of money and, uh,

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his podcast network and, uh,
he's strictly on podcast now.

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He is not on television.

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Trevor Noah and James Gordon both left
their shows or they're leaving their

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shows and probably going back to,
you know, either podcasting or, uh,

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just doing standup.

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It's interesting because
those groups, you know,

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coming from tv they have massive
writing teams. So it, it's interesting.

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They're making, they're
making this move. Yeah.

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It is, it is a bit strange, but they
talk all about it in the article, uh,

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you know, why that might
be and that kinda thing.

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So, so Facebook, Facebook Live audio
rooms are closing in December 1st,

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so they're, they're
pulling out completely.

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And I didn't even know audio
rooms existed, to be kinda honest.

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Yeah, I didn't either. So maybe that's,
that's why they are going away now,

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and uh, speaking of which, I, I
can't wait till our New Year's show, so,

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you know, somebody owes me a dollar.

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Oh, okay.

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.

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So podcast ays providers at IV certified
will have to be certified inly from now

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on. And matter of fact, I've
been hot and heavy in a, uh,

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Slack check group this morning
figuring what's going on there because

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this is very unexpected
and, uh, very, it's,

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they raised the price very
expensive. So it could be a,

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a huge detriment to IB certified folks.

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If you have to spend $35,000 every
year to be certified on a spec

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that's not changing.

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On, on top of, uh, the annual
fee, it'd be part of the I A B.

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Right. You know, so there's the, we,

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We'll see if the I b responds on
this and what they have to say.

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Overcast is discontinuing the
web version of their player.

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And to be honest with you, I didn't
even know that existed. Yeah.

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It, it did for quite a while.
I, I used it a while back,

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but now you know that
I've got an M one Mac,

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he can actually load Overcast
directly on your Mac.

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So that's what I've been
using for desktop listening.

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Oh, interesting.

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And, uh, so, and you know,
Marco explains in here,

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he is just not a good web designer
and really doesn't have the, uh,

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the technical resources
at hand to, uh, to,

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to make it a good experience.

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Right. You're just gonna have to listen
on the blueberry podcasting directory.

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There you go. , There you go.
That's a, that's a way to do it and got.

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Some improvements coming. Drink the
Kool-Aid and uh, write up improvements.

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Absolutely. Yeah. Yep.
So speaking of Overcast,

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Dave Jackson from the school podcast is
moving from Overcast to Matic because of

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podcasting 2.0.

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Yeah. Basically, uh, you know,
matic, well, he, he has a couple of,

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uh, strikes here. He says the web
version's going away now, you know,

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he says he used it, I guess, but Okay.

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Uh.

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The other thing's, no support for
streaming Bitcoin. Well, that's, you know,

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value for value. Right. And
so he's talking about, uh,

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Matic and, uh, you know, how it,
it mimics what Overcast does.

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Uh, I haven't personally played with it,

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so I think I might have to go check it
out cuz I am a heavy overcast user. User.

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Yeah, absolutely.

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And get on that podcasting
wave@newpodcastapps.com.

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Yep. Yep. I use, uh, Fountain
has been my, uh, 2.0 Yeah,

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that's what I, that
I've been listening on.

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Me as well.

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Lead Balloon recorded an
episode in a F 18 fighter jet.

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That's interesting.

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Yeah, well some, uh, I, I
read the article in, uh,

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in radio or Insider radio that
they said it was the first time

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a podcast was recorded in a fighter
jet. But I know that not to be true,

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cuz uh, I heard one about 10
years ago, but still pretty cool.

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He rode with the Blue Angels,
uh, and recorded the whole thing,

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uh, while doing a routine with
the Blue Angels. So pretty slick.

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And he even did a, uh, a,
uh, YouTube video of it, so.

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Okay.

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You know, the old ad Oh, was.

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It, was it a short episode?

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Uh, no, I can't really
tell. Oh, 48 minutes, so no,

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he probably recorded the full thing.

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And must have talked with the
pilot then been jacked in.

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That. That's probably what was going
on. You know, it's pretty cool. But, uh,

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I remember hearing one, like I
said, several years ago, and, uh,

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one of the takeaways, if you ever get a
chance to ride with any of those teams,

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Blue Angels, Thunderbirds, whatnot, uh,

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the good advice is to have
bananas for breakfast.

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Or no breakfast.

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Well, bananas, uh, taste the same
coming up as they do going town.

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. Well, yeah. The best
devices don't have breakfast. Right.

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.

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Some best practices
here for you. It's, uh,

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starting to get close into the holiday
season and should you take a break over

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the holidays?

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Yeah, we, we talk about this
every year, but, uh, you know, we,

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I think you shouldn't, uh,
you certainly are welcome to,

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There's no rules in podcasting,

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but make sure you let your audience
know that that's what's happening. Well.

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I I'm on the opposite side. I think you
should, but there's a reason for that.

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It's because people have time to
relax. They're listening to podcasts,

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they're going through their
phones, cleaning things up,

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and if you're not there Right. I
you could be, you could be canceled,

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but you could pre-record your
episode if you're so lens to it.

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Yeah. Like this show in in Your Geek
News Central just doesn't lend itself to

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pre-recording only because it's topical.

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No, not at all. Yeah.

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And of course you could do a best of
show with clips from past episodes.

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That's kind of a cool, fun thing to do
if you have the time to put it together.

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Yeah, I think that's doing that takes
as much time as recording a real show.

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True, true. But if you
do it ahead of time,

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that's why we're talking about it
a little early here in November.

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. Yeah. Everyone is familiar.
You can do a rerun of a previous show.

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I'm not a big fan of this
per se, but you could,

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but you should post it
as a new episode. Yeah.

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What I like to do when I run
reruns and I have in the past run,

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run some is I do a new
intro and, you know, and,

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and upload it as it's as if it's a
new episode. Don't just, you know,

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relink the same file to right.
To your feed and, and, you know,

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schedule it out again. So.

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So you could also for half
do a Crosspost with another

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podcast. Be careful with this because, um,

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my audience specifically
said, do not ever do that.

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Right. But if you do that again, uh,

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record an intro for it and
maybe an outro of you so

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that they know what's going
on and they're not just like,

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what the hell happened here?

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I'm listening to a podcast I
never heard of . True. You.

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Know, also you can do, uh, play Pod
Safe Christmas music if you can find it.

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, I threw that one in
there for fun, . But.

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Uh, gotta be careful with music,
any music, and it's, Oh yeah.

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Key is to be pod safe and a lot of
Christmas music that you would think is is

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not.

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True. True. But yeah, I remember years
ago in the Pod Safe Music Network,

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there was a bunch of Christmas music
because of this. But you know, you know,

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a lot of the radio stations will
do that over Christmas day as they,

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they'll flip to all Christmas music and.

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Yeah. They, they can do that.
They're legal to play that, uh,

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copyrighted Christmas music. Right.

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So be careful, but you
know, if you want to.

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Do it. Yeah. . So anyway, those
are our best practices over the holidays.

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It's your choice. And again, uh, you know,

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depending on your
circumstances on, you know,

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what your show type is
and whether you have time,

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if you're planning for New Year's stuff,

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we'll probably have some discussions
about this in the near future.

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But you definitely, if you've
got stuff that you can carry,

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people are gonna be traveling and people
are gonna be looking for new content on

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their devices as well. So
anyway, just a few things here.

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Let's get into a little blueberry news.

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Our press has been updated to 9.7 0.2,

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so be sure to keep all your
plugins up to date and WordPress,

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not just PowerPress, that's
very important to do.

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Right. You know,

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we always have little bug fixes when
we put out a point release like 9.7,

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there was a couple little bugs
that needed to be squashed, so, uh,

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just keep it up to date and
you won't run into those bugs.

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That's right. And we're working really
hard on a whole bunch of new features.

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Another add-on product. Oh yeah, there's
a whole stack of stuff in work mm-hmm.

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and, uh,

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but working hard on new features for
the podcasting 2.0 tags and features,

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and again, integrations with third
parties. So yeah. Uh, very, very,

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very busy, um, time for the entire team.

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Well, we're trying to add some value
to what we're doing. Absolutely.

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And now that's the key. You know,

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the podcast hosting is generic, uh,

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but it's the features around it
that, uh, that keep everybody happy.

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And it's definitely the
point where we're adding,

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got a new stats feature coming. So
there's a whole bunch of stuff that, uh,

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is in the final design and about ready
to be turned over to Deb and Deb's

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working on some stuff.

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We've got a top secret project that
we're working on that's actually gonna

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launch on a new domain name too,
so I'll just leave it at that. But,

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uh, we're excited about being able
to op open that up to our hosting.

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Session. Not like somebody around
here has a lot of domain names.

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No, no, no, not at all.
. All right. So, uh,

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what about this q and a We're doing?

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Yeah, we're doing our, uh, we're
doing this every other week, but, uh,

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this next one is coming up November 15th,

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but it's our getting started
in podcasting q and a session.

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It's not really a webinar
in traditional sense,

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we're just using webinar software.
So if you'd like to sign up for that,

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we'll have a link in the show notes.

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But it's at four 30
Eastern time on Tuesday.

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And it's just Todd and I and if you got
questions about how to get started or

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how, you know, basic questions about, uh,

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growing your audience and just yeah,
whatever you'd like to talk about, uh,

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it's an open q and a.

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All right. Awesome. Next up
is our Blueberry Pro tip,

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how to approach interview as the host.

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Hi, it's Toby Goodman here.

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I love the Properly Set Up podcast
enables anyone to put out content on their

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own terms,

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but just like publishing on any public
platform with a view to sharing our

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content,

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we might receive feedback of all
types when it comes to interviewing

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people on your podcast.

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Then it's worth taking a moment to decide
what position you want to take as an

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interviewer.

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Here are a few thoughts on how you might
approach an interview and some pros and

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cons around that. Number one,
be the enthusiastic interviewer.

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This kind of guest interview can be
really magical, but it comes with risks.

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When you are fully on board with who
your guest is and what they're doing,

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they can really open up and help you
create some fantastic podcast content.

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But if you know too much,

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you could be at risk of alienating the
listener and even maybe coming across as

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a bit of a sicker fan.

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So be aware and keep a stock of
sign post questions up your sleeve

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to help listeners stay engaged
and on track. For example,

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just because I understand
what podcast hosting is,

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it doesn't mean I wouldn't ask somebody
like Todd Cochran from the hosting and

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podcast Tools company Blueberry to help
me serve my listeners with a question.

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Like, for those listening who aren't
sure why they need Safe podcast hosting,

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how would you explain the difference?
Number two, being the cynical interviewer.

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A fairly aggressive investigative
journalist approach has the potential

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to get a juicy interview that's highly
listenable and could even make the

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headlines, but it can create friction.
You just have to ask yourself,

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is that the kind of friction you need?

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Or are you just setting yourself up
for the trolls and a load of unhelpful

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noise? Number three,
the passive interviewer.

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Be like a journalist.
Take a balanced view,

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be detached and ask questions
that represent everyone's
viewpoints. For example,

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why do you love podcasts followed by
What would you say to those people who

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don't think podcasts
are worth listening to?

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You will get a balanced
interview this way,

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but it has the danger
of being a little dry.

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And the worst case scenario is that
it turns into the same cut and paste

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interview Your guest has given hundreds,
if not thousands of times before.

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But hey, here's the good news. If you
set it up properly, it's your podcast.

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You get to decide what
you say, how you say it,

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and to who you say it.

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You don't need any blue
checkbox to validate you.

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So if you'd like support to start or
graduate your podcast to a professional

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level, the Blueberry Pro team
are standing by to help you,

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you can find us over@blueberrypro.com.

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Awesome, awesome tip from Toby.
A lot of great things to, to, uh,

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to consider there. Yeah. And of course,
if you want help with your podcast,

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definitely consider the Blueberry Pro
team@blueberrypro.com. Very, very cool.

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Mm-hmm. . So, uh,
we got an interesting question.

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We haven't seen this
one come up in a long.

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Time. Yep. Figured that's why
I'd, uh, throw it in here.

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. So, uh, from Jimmy in the
blueberry Facebook group, he says,

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Is there a way to distribute
my podcast feed to SoundCloud?

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I'm like, Really? Okay, go ahead.

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Well, and,

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and this comes up a lot because there
are a couple of hosts out there that will

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post it there for you, but they're
posting it there for you. It,

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it SoundCloud's a syndication
point, it, it pull, you know,

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or it's not a syndication point.
No, it doesn't pull feeds in.

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It originates them, uh,
or can originate them.

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If you choose SoundCloud's,
kinda like YouTube,

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at least that's what they were going
for, is being the YouTube of audio.

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And just like YouTube,

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you have to specifically upload
your content to SoundCloud to

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get there. And a lot of times
it's not worth the trouble.

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There are some listeners over there,

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but guessing that probably not the type
of listeners you're trying to go for

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anyway, so.

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Well, part of the problem too is,

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is that the site does not support
any of the new podcasts. I mean,

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stuff that Apples introduced
like three years ago. Oh.

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Yeah. At least.

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At, at least three or four years ago.

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So a lot of the stuff that's modern in
current podcast apps is not available

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on SoundCloud. So you,

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you're missing out on a whole bunch of
stuff that just won't translate over

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there. They won't even be able to
read it. Yeah. So, uh, yeah, I,

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I that's, there was this mass
migration off SoundCloud. Yeah. What,

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two or three years ago? So.

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Haven't done one lately.

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I think everybody that wanted
to get off there has .

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So Yeah. So I think so for their.

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Podcast. Anyway.

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Yeah. So anyway, if you got a question
you'd like us to answer in the show,

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drop an email to
mike@blueberry.com. Audio, text
or video may use it. Of course.

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You can also post a question on the
blueberry podcasting Facebook group.

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That's the best place to go for just
kinda the simple questions like that.

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General.

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Questions, the general question.

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Not account specific ones.

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Yeah. Yeah. Not, not support.

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Ones. Of course.

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The best place for support for any
blueberry product or service is our ticket

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system. We're blueberry.com/support.

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00:19:12,170 --> 00:19:16,400
Of course that gives the whole team
access rather than direct emails or calls,

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which can get lost in the shuffle.

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So we've been coming to you this week
from the new media production studio in

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Coldwater, Michigan,

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00:19:21,720 --> 00:19:24,920
and Mike Dell's World Studio and Traverse
City Michigan produced a course by the

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00:19:24,920 --> 00:19:26,720
Blueberry Pro production team. And.

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00:19:26,720 --> 00:19:31,440
Be sure to fill out our listener
survey@surveysblueberry.com slash

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00:19:31,440 --> 00:19:33,000
podcast Insider.

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00:19:33,270 --> 00:19:37,200
It's a great time to schedule one-on-one
with me hosting customers only.

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00:19:37,200 --> 00:19:40,640
Email todd blueberry.com. That's
something I do on a regular basis.

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00:19:40,650 --> 00:19:44,360
My schedule's been pretty good recently,
so good time to get on there. Yeah.

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00:19:44,360 --> 00:19:45,800
My schedule's been a little tight,

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00:19:45,800 --> 00:19:49,200
but you can schedule a tech
checkup with me by emailing

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00:19:49,200 --> 00:19:52,880
mike@blueberry.com. Again,
hosting customers only.

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00:19:53,060 --> 00:19:57,160
And you can send us your podcast sticker
and a self address stamped envelope,

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00:19:57,160 --> 00:20:00,880
and we will send you a blueberry care
package or just send us a note and say,

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00:20:00,880 --> 00:20:04,320
Hey, we'd love to have a care package.
And McKenzie will get that out to you.

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00:20:04,320 --> 00:20:07,320
The mailing address is
on the website at uh,

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00:20:07,320 --> 00:20:11,600
podcast insider.com. But you wanna thank
a you for hanging out with us today.

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00:20:11,600 --> 00:20:15,160
Yeah. Uh, quick and quick and fast
show in the, in the scheme of things.

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00:20:15,160 --> 00:20:18,600
So it's sort of a slow Newsweek, uh,
a lot of other things in the news,

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00:20:18,600 --> 00:20:20,240
taking up the space. I think.

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00:20:20,680 --> 00:20:24,520
Yeah, it's, uh, the politics
thing taking up air. Yeah, for sure.

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But everyone, thanks for being here.

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Thanks being part of our family
of listeners and uh, yes.

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We'll see you next time on the new
Media show room. Take care. Bye.