Making the Most of Your Podcast Back Catalog – PCI 470

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Welcome back to Podcast Insider. I'm Mike Dell.

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And I'm Mackenzie Bennett. Today, we're talking about

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something a lot of podcasters forget they already

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have, their back catalog.

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Yeah. Everyone's focused on their next

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episode or the next big ideas. And there's

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a ton of value sitting right there in

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your older episodes that can still help you

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grow or even monetize. Yeah. So today, we're

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gonna talk about why your back catalog matters,

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how to bring those episodes

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back into the spotlight,

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and some easy ways

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that you can get more life out of

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your previous content. If you've ever felt the

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pressure to constantly create something new, this one's

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for you.

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You're listening to Podcast Insider hosted by Mike

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Dell, Dave Clements, and Mackenzie Bennett from the

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Blueberry team, bringing you weekly insights, advice, and

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insider tips and tricks to help you start,

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grow, and thrive through podcasting

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with all the support of your team here

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at Blueberry Podcasting.

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Welcome. Let's dive in.

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The back catalog of a podcast can be

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very powerful. Now it depends you know, if

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you're doing a news show, a lot of

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that back catalog is not really

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relevant,

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only because, you know, the the information is

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no longer

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viable. You know? If you're talking about something

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that happened topically

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or, you know, something happened

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that really nobody needs to know about, that's

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different. But if you're doing something that is

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just general information,

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interesting conversations,

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all that stuff, your back catalog can still

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get a lot of traffic.

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Definitely.

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Once it's been published, that doesn't mean it's

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only useful for that week. I mean, Podcast

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Insider, the way that we've been doing it

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for the past year, so, like, they these

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are evergreen topics.

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This is stuff that people can

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come back to or listen to

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years after it's been published. I mean, obviously,

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things change. But, overall, there's a lot of

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episodes from, you know, a year or so

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out that we could air now and would

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still

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be of interest to people. You know, and

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we do that once in a while if

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we don't feel like putting out an episode

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that week.

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You know, we'll throw a rerun in. But

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be careful when you do reruns.

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Hate to get technical and geeky, but if

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you're gonna do a rerun,

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reedit the file or at least resave it

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under a different file name, the MP three

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or the media file if you're doing video.

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You know, and maybe record a little something

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saying, hey. You know, this is a rerun,

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but it's not relevant information. And then, you

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know, just make it a little bit different.

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Otherwise,

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this is all technical, but Apple won't take

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it if it has the same file name.

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And Spotify won't take it if it's the

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same post.

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Be careful with that. You know, retitle it,

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you know, rerun or something. That's another way

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to bring them back. Another thing is is

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go back yourself

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and listen to an old episode that might

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be relevant now. And instead of replaying that

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episode,

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revisit it. You know, if there's some sort

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of an update to the subject you're talking

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about or something more you wanna say about

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it, You know, add that to it and

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put that out as a new episode that

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doesn't take nearly as much work as starting

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from scratch.

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Yeah. That's also good for updating your show

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notes as well because that's gonna bring people

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in if you are, you know, updating something

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to be more relevant to SEO

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or just something that people are searching nowadays.

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That'll bring people to your episode as well

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when they're searching for whatever topic it is.

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It's a great way to say, hey. We

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have episodes

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about this

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from two months ago.

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If this

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episode is something that you like, go check

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out a couple more from that month or

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something like that. It's definitely good. I think

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a lot of people utilize this around the

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holidays,

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which I see nothing wrong with.

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Even, like, in a new episode,

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you know, I listen to a lot of

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aviation podcasts, and they'll talk about, you know,

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the the one that I listen to interviews

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people. And they'll bring up something about that

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person. And he said, and if you wanna

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listen to it, go back to episode blah

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blah blah. So you're mentioning the the old

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episode and the new episode, and that can

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drive traffic.

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Yeah. Definitely.

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You know, it just keeps everything sorta cohesive

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and, running together.

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You know, so many times

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I do the same thing, you know. I

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know I talked about this before, then I'll

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go back and listen to that old episode

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and decide whether I wanna do a new

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episode about that,

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rerun that one, or, you know, something of

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that sort.

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It's a wealth of information for you even

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because, you know, well, you know, if you've

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already covered that subject and you wanted to

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cover it a little deeper or update or

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whatever, it gives you a resource

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to, utilize that back catalog.

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One of the ways that you can do

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this

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is by building a playlist

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of of these old episodes that you think,

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deserve a little bit more love. I think

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that's a really cool way to

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utilize

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your time as a podcaster saying, like, hey.

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These are ones I'm really proud of and

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think are really important for listeners to get

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to because it's also really good for, like,

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new listeners, new subscribers, followers, whatever you wanna

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call them. And it just takes some pressure

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off of you to put out, you know,

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a new episode every once in a while.

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Yeah. Yeah. And then, of course, you know,

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I mentioned in the intro there that, there's

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ways to monetize your back catalog.

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And, you know, some of them are are

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easy, some of them not so easy, but,

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you know, just ways that you could put

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all that information to use.

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One of them is

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write a book. I know several people that

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do this where they've got evergreen content.

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And what they'll do is they'll get transcripts

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of all their old episodes,

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put them together, edit them into a sending

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kind of a book form. And Right. That

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seems kind of intimidating for a lot of

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people, I think. Oh, yeah. Very much.

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Very much. So, you know, I'm not saying

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it's easy, but that's the way to do

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it. It's,

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you know, I I think of, Grammar Girl

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as a good example.

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She's written several books, and they're mostly based

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on the topic she's covered in her podcast.

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But she's actually a writer, so she probably

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started from scratch on a lot of that.

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But, you know, it was all motivated by

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her back catalog.

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And then I know another one that,

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every year he puts out a pretty much

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a book about compilation of everything he covered

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that year.

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That's pretty cool. Yeah. And, you know, and

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then, you know, sell it for $5 on

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Amazon or whatever and then get you a

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little, money in your pocket. Plus, it's a

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great archive for that information.

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I mean, even if you don't share it

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with people, it might just be fun to

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have for yourself.

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Sure. Sure. And, you know, and it's not

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a word for word transcript thing. He goes

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through and rewrites

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the sections, but, you know, he starts with

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the transcript. And, you know, now that transcripting

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isn't that hard to do anymore,

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at least a decent transcript, you've gotta edit.

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You know? But that's a possibility. Another one

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is,

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and we have this on Blueberry, Blueberry premium.

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So what you could do if you wanted,

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limit your

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public feed to whatever number of episodes you

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wanna give out for free for however long,

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and then all the old ones republish in

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a premium feed and then charge for that.

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You know, for the longest time,

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Libsyn was doing that as a feature where,

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you know, you'd say, okay. The latest 20

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episodes are available to everybody.

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After that, you have to buy the archive.

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And, you know, you could do the same

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thing with now now Blueberry premium.

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Now you'd have to republish those episodes, I

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believe, but, I don't think it would be

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all that hard to do. And you might

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make a little money on that. Again, you

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know, none of these are gonna make you

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rich.

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Right. And, you know, one of these things

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are none of them are really a a

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one

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one shot that's gonna

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change the game for you. But if you

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do a little bit of this, a little

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bit of that, I think it it tends

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to add up over the year, you know,

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so that there's there's less of that podcaster

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burnout, I think.

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Yeah. It's also good just to leave them

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public and, you'll get some traffic to certain

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episodes. Just all depends on your subject matter.

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And, again, you know, let's say you did

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an episode five years ago that's relevant to

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something going on,

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promote that episode. You don't don't republish it

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or anything. Just promote it. It's available. Get

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it out there. Yeah.

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Especially if, you know, you have advertising

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on that episode or something like that, like,

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depending on how you're doing your sponsorships and

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how that is all set up, just promote

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the old episode. You don't have to republish

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it or anything like that. There is generally

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enough social media stuff going on that people

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will, you know, pick it up. They'll that

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old episode that you said give this a

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shot and word-of-mouth, and and things will go

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from there.

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Right. You know, the longer you do it,

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the more you got to choose from.

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Also true.

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You know, we've we're we're up to, what,

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470

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official episodes of this

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That is program. And, you know, there's probably

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more in the feed or in at least

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on the website that we didn't count as

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an official episode,

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in the number. And so, you know, and

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a lot of that is evergreen. You know,

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some of the earlier shows were more topical.

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Yeah. But, you know, they might be fun

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to listen to what was going on ten

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years ago in podcasting.

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Yeah. I mean, one of the like, an

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example of the way that we have republished

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or just promoted an episode when we don't

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necessarily have time to put out a new

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one is,

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like, if we featured a tool that we

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have saying, you know, hey. We have Vidapod.

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This can make your life a lot easier

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if you're doing any type of, you know,

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video and YouTube content as a podcaster.

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And if we see that that is popular

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right now or, you know, we have a

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lot of people signing up for Vidapod,

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maybe we just rerelease that episode.

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It's not a bad thing to, to bring

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back up. Yeah. There's a lot of creative

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ways of, using your back catalog. It's not

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just old content.

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It's an opportunity

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with a little intention. It can save you

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time, grow your audience, maybe make you a

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little bit of money, help new listeners,

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you know, that may not have gone back

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into your catalog,

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learn more about your show and fall in

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love with it. So if you take anything

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away from this episode today, it's that your

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back catalog isn't old content. It is an

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opportunity.

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Exactly. You know, you already done all the

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hard work. Little small tweaks these past episodes

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can keep working for you. You know, bringing

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in new listeners, keeping people engaged longer.

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Absolutely.

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So we hope that you use your back

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catalog to good use. If there's an older

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episode that you're really proud of, definitely give

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that episode another moment in the spotlight.

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As always, if you need any help with

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hosting, stats, growing your show, Blueberry team is

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here for you. Thanks, everyone.

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You can find all of our old episodes

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for Podcast Insider on podcastinsider.com.

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Yep. Keep scrolling and scrolling. See you next

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week. Thanks for joining us. Come back next

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week. And in the meantime, head to podcastinsider.com

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for more information,

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to subscribe,

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share, and read our show notes.

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To check out our latest suite of services

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and learn how Blueberry can help you leverage

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your podcast, visit blueberry.com.

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That's blueberry without the e's. We couldn't afford

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the e's.