Keeping Podcasting Independent: What It Really Means for Creators – PCI 448

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Everyone. I'm Mike Dell, VP of customer relations

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here at Blueberry. And I'm Todd Cochran, founder

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of Blueberry.

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And I'm Mackenzie Bennett, marketing specialist.

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Welcome to Podcast Insider.

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And today, we're diving into a topic that's

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core to podcasting

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and to Blueberry's mission, keeping podcasting

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independent.

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And we're gonna explore why independence matters,

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what's at stake for creators today, and what

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technical and business decisions

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help you stay in control.

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And we'll also share how to market yourself

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as an independent voice in a space that's

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seeing more and more influence from big media

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companies.

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You're listening to Podcast Insider hosted by Mike

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Dell, Todd Cochran, and Mackenzie Bennett from the

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Blueberry team,

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bringing you weekly insights, advice, and insider tips

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and tricks to help you start, grow, and

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thrive through podcasting.

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With all the support of your team here

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at Blueberry Podcasting,

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welcome. Let's dive in.

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You know, this is,

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a topic I've been thinking about a lot

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lately,

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especially with the

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you know, everyone is just basically saying, oh,

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you have to do video. And the realization

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is that, no. You you don't have to

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do video. And

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I hear from our new clients and potential

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clients that,

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you know, they're concerned about this and, you

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know, think they have to put in a

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big production and be one of the

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the big boys or girls. And, you know,

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and,

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you know but I in my response to

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those podcasters is, you know,

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this this has always been a space where

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where creators can find their own voice and

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an audience and share their

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message.

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But what a lot of the big media,

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you know, narrative is

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that, you know, you just it's they're trying

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to change a narrative and it's and then

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in effect is, in my opinion, kind of

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suppressing

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some folks considering becoming a creator. So I

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think that,

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we need to make folks understand what independence

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really looks like

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and

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why it's worth protecting.

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And,

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you know, we've been on

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this bandwagon

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for twenty years now, so

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we can probably talk about a 100 things

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in this regard only. When the podcasting first

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started, it was, hey. There's no more gatekeepers.

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There's no more you know, you don't have

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to be with a radio or TV to

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get on you know, to broadcast your show,

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your

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thoughts, your whatever.

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And now they're trying to get it back

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to having gatekeepers,

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and that just isn't what podcasting is all

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about or at least in my opinion, it

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shouldn't be. You know, being independent

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lets you control what you say. You don't

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have to ask permission. You just do it.

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And if it takes off, it takes off.

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If it doesn't, it doesn't, but it's on

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you. It's your thing. It's you're not a

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broadcaster on Spotify. You're a podcaster that can

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also distribute to Spotify and all these other

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places. And I think a lot of those

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platforms

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are people are very cognizant.

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They're very careful in what they say because

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of the, you know, the the moderation constraints.

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Constraints. And this is one of the beauties

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of podcasting is there's really no moderation constraints.

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Now, you know, this not very many shows

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have ever been deplatformed

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in the podcast sphere because they can't be

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because they go into some things we're gonna

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talk about here in a minute. But,

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again, I think it's important that you understand

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as a potential listener that, again, as Mike

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said, you control your content and message. My

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biggest thing is the way that you monetize

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Because when you are deciding how you're gonna

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monetize, whether that is, you know, with with

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traditional ads that we're used to hearing at

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this point, doing premium content that a select

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user group is paying for,

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asking for listener

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donated support or all of the above, Signing

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with specific companies will limit what you are

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allowed to say. That's just that's just how

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some advertising goes.

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You know, you're not gonna gel with every

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company out there that is looking to do

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an ad deal specifically with podcasting too. There's

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dozens of companies I wouldn't go near or

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touch,

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and there are companies that would do the

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same to me if I was putting out

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my own podcast with my own content. And

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that is one of the things that is

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solely your choice. And even if you are

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joining something like a network,

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that is also something that you are

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letting go.

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You can still be in control of it

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somewhat if that's unprivileged enough to be able

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to to negotiate in your own contract for

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your show. But if not, that is something

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that you were just acknowledging that this is

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gonna be different. You know, for me,

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having done this for so long,

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it's really truly about controlling my brand, controlling

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my not controlling, but building my audience on

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my own terms

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where no one can dictate to you the

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direction of the show, the content of the

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show.

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And I and I think that sometimes is

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often lost

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is that

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you you have have to be able to

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do that. If you're gonna put your creative

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effort, your blood, sweat, and tears

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into something,

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you know, you you wanna build your brand

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and you wanna build it your way and

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do it and do it as you so

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please.

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And I think that's the power of being

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independent, power of being a a true podcaster.

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And, you know, it goes a long ways

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when it comes to audience.

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They crave it. People wanna find independent creators,

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across all mediums at this point.

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And with podcasting,

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you know, that's something that they're absolutely used

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to and expecting

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that you might be an independent creator and

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not, you know, part of a news network.

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Because so often nowadays, it's

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these things are a monopoly,

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and there's the exact same rhetoric going from

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one thing to the other.

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So they are looking for something that is

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going to stand out to them. That is

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someone expressing and giving them, you know, what

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they want

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without just blending in. Yeah. I think listeners

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can detect when you're being

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non authentic

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and and not being transparent.

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I I think they can smell that a

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a mile away. So being able to be

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yourself and saying what you wanna say and

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how you wanna say it

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literally,

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I think that is

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the power of this medium.

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And I go back to stories about different

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organizations and stuff that started a podcast largely

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because

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their words were being manipulated, and they wanted

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to make sure they put out media

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so that they heard their voice and that

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their message couldn't be

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misconstrued.

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So it's not just individuals, it can be

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companies or organizations too that are trying to,

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to put it out there. Mike, if there's

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a tip you can give someone, what would

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be the tip would be?

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Just be, you know,

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if a place that you're gonna be podcasting

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from limits

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where your podcast can appear, who can access

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it, or how you can monetize it, it

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may be undermining your independence. If they have

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rules

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that go against what you wanna do, or

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you may not wanna be there. Now if

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they write a big enough check, you might

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want to. But I think,

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I, you know, I think being independent isn't

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just about the

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AKA technical decisions, you know, control your feed,

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control your brand, all this.

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It's also anything that,

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that's gonna allow you to stand out in

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a crowd.

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And there's a lot of podcasts out there,

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you know, probably around 400,000

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that are currently active.

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So,

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you know,

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you being that independent voice,

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again, it goes back to that transparency

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telling your audience you're an independent creator that,

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you know, you basically,

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even if you have a sponsor, you can

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even say how I am not my message

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is not controlled. And if it is controlled,

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make sure you divulge that. If your sponsor

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doesn't let you talk about

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someone else in your same category, then you

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say, hey. I'm kinda obligated not to talk

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about this. I'll let you guys make up

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your own mind on a specific topic that's

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come up for me even in my own

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show in the past where my sponsors

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well, someone on my sponsors team did something

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really dumb and,

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you know, I kinda had to address it.

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And I had to be you know, find

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that line, but, again, that transparency is super,

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super powerful.

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Yeah. It did just you know, being independent

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also helps you, you know, build a direct

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relationship with your listeners, viewers, whatever, if you're

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doing video.

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And the beauty of that is that they

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know you.

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They don't need to know that you're on,

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ABC network, and I don't mean ABC the

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broadcaster,

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but, you know, just as a generic network

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or generic platform. I'm not speaking for say,

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you're on Spotify as your your platform.

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You know, you you don't speak for Spotify.

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You look at Joe Rogan. He was he's

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exclusive to to Spotify. I mean, now he's

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out there

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more open, which is good,

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and they don't mess with him as much

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as they would the the average person. But

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the

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the beauty of,

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of not being tied to one platform is

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you've got if you got something bad to

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say about a platform, well, you can say

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it.

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And, you know, but but keeping that relationship

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with your listeners directly helps. I I have

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listeners that have been listening to me for

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twenty years. I know them by name, you

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know, and sometimes I'll call them out on

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the show and say, what do you think

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of that, Wes? And, you know,

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I'll get an email back. And you you

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just can't get that

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if you're not truly independent. I think this

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this definition of independent needs to be a

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little more refined. I think independent means you

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are just not constrained by someone. You don't

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have to answer

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00:09:58,455 --> 00:09:59,115
to someone.

274
00:09:59,575 --> 00:10:01,754
I would say Rogan has to answer someone.

275
00:10:02,215 --> 00:10:03,835
Yeah. So he's not independent.

276
00:10:04,695 --> 00:10:07,274
So if you don't have to answer someone,

277
00:10:07,495 --> 00:10:09,835
this show, we're really not

278
00:10:10,190 --> 00:10:12,110
independent because what do we answer to? We

279
00:10:12,110 --> 00:10:14,669
answer to the company, but we also are

280
00:10:14,669 --> 00:10:15,169
pretty

281
00:10:15,710 --> 00:10:17,629
free flowing in our thoughts and ideas on

282
00:10:17,629 --> 00:10:20,529
here too. Yeah. So as as an independent

283
00:10:20,750 --> 00:10:21,250
creator,

284
00:10:22,164 --> 00:10:23,764
you you got that real like you said,

285
00:10:23,764 --> 00:10:25,705
you have that ability to build a relationship,

286
00:10:28,245 --> 00:10:30,485
and I think using you know, there's lots

287
00:10:30,485 --> 00:10:32,664
of language you can define yourself by.

288
00:10:33,285 --> 00:10:33,785
Yeah.

289
00:10:34,100 --> 00:10:36,500
Yeah. So much of that relationship that you

290
00:10:36,500 --> 00:10:37,000
are

291
00:10:37,379 --> 00:10:39,000
setting and really

292
00:10:39,540 --> 00:10:42,019
defining is saying that you are independent, you

293
00:10:42,019 --> 00:10:43,160
are listener supported.

294
00:10:43,540 --> 00:10:46,355
That that go goes across the board. That's

295
00:10:46,355 --> 00:10:48,674
on your website. That's on your social media.

296
00:10:48,674 --> 00:10:50,194
That's on your show that's in your show

297
00:10:50,194 --> 00:10:51,794
notes. That's in the content that you were

298
00:10:51,794 --> 00:10:53,954
speaking out into the world. It's it goes

299
00:10:53,954 --> 00:10:56,694
into the newsletters that you're putting out. The,

300
00:10:56,834 --> 00:10:59,629
you know, the Reddit channels that you're in,

301
00:10:59,629 --> 00:11:00,850
all it's everything.

302
00:11:02,029 --> 00:11:03,870
And, you know, I go back to the

303
00:11:03,870 --> 00:11:07,230
early days and, you know, there really wasn't

304
00:11:07,230 --> 00:11:09,970
this everyone was pretty independent in the beginning.

305
00:11:11,004 --> 00:11:13,085
And why did why did they choose independence?

306
00:11:13,085 --> 00:11:15,325
It was pretty simple because we could for

307
00:11:15,325 --> 00:11:16,225
the first time.

308
00:11:16,605 --> 00:11:18,684
We didn't have to get on a radio

309
00:11:18,684 --> 00:11:21,404
station very easily. No. Or or you couldn't

310
00:11:21,404 --> 00:11:24,125
be distributed. That was the thing. That's that's

311
00:11:24,125 --> 00:11:25,745
what I mean. You know, you couldn't

312
00:11:26,659 --> 00:11:28,600
you couldn't get on a a network,

313
00:11:29,139 --> 00:11:31,559
a a radio network or even a radio

314
00:11:31,620 --> 00:11:33,860
station without, you know, going through a whole

315
00:11:33,860 --> 00:11:35,799
bunch of stuff, and there's lots of rules.

316
00:11:36,019 --> 00:11:38,339
And when podcasting first came out, like I

317
00:11:38,339 --> 00:11:39,159
said before,

318
00:11:39,705 --> 00:11:41,465
the big thing was you don't have to

319
00:11:41,465 --> 00:11:43,865
worry about the gatekeepers. You don't have to

320
00:11:43,865 --> 00:11:46,585
worry about the FCC rules. And there was

321
00:11:46,585 --> 00:11:48,665
a a saying that that we won't say

322
00:11:48,665 --> 00:11:50,205
here about the FCC.

323
00:11:50,904 --> 00:11:52,504
But I think That was a big thing

324
00:11:52,504 --> 00:11:54,639
in podcasting back then. But I also think

325
00:11:54,639 --> 00:11:56,419
that most of us had no desire

326
00:11:56,720 --> 00:11:57,779
to be on the radio.

327
00:11:58,399 --> 00:12:00,320
And but at the same time, if you

328
00:12:00,320 --> 00:12:02,639
wanted to be on the Xbox or you

329
00:12:02,639 --> 00:12:04,799
wanted to be on the sites of the

330
00:12:04,799 --> 00:12:05,299
day,

331
00:12:05,679 --> 00:12:08,419
there was a gatekeeper there. And, you

332
00:12:08,904 --> 00:12:10,745
know, I think independent creators often have the

333
00:12:10,745 --> 00:12:12,684
strongest listener loyalty too.

334
00:12:13,384 --> 00:12:15,784
So lean into that and invite your audience

335
00:12:15,784 --> 00:12:17,884
to be part of that that journey.

336
00:12:19,464 --> 00:12:20,764
There's also more reason

337
00:12:21,464 --> 00:12:22,445
to be independent

338
00:12:23,399 --> 00:12:25,959
as a business than just your own personal

339
00:12:25,959 --> 00:12:28,120
preference, maybe. You know, it it might be

340
00:12:28,120 --> 00:12:28,919
best for your

341
00:12:30,039 --> 00:12:31,879
for you as a whole, for your podcast

342
00:12:31,879 --> 00:12:34,519
as a whole, if you're doing this, because

343
00:12:34,519 --> 00:12:36,940
you're in control of your revenue streams

344
00:12:37,245 --> 00:12:39,904
and how you're functioning and structuring and

345
00:12:40,285 --> 00:12:41,585
and overall the brand.

346
00:12:42,044 --> 00:12:44,865
Yeah. No forced ads, no revenue splits,

347
00:12:45,644 --> 00:12:47,264
all that kinda goes into

348
00:12:48,445 --> 00:12:49,745
into that play.

349
00:12:50,169 --> 00:12:51,690
And You are the you are the one

350
00:12:51,690 --> 00:12:54,350
designating whatever is in that contract. Whatever,

351
00:12:54,809 --> 00:12:57,049
you know, legal stuff is happening, you are

352
00:12:57,049 --> 00:12:59,710
the force behind it. Yeah. And a 100

353
00:13:00,009 --> 00:13:02,090
Go ahead. And as, you know, as you

354
00:13:02,090 --> 00:13:03,850
as you grow or something, you know, you

355
00:13:03,850 --> 00:13:04,590
could always,

356
00:13:04,944 --> 00:13:07,125
you know, flip it around, do do something

357
00:13:07,184 --> 00:13:09,204
different. You maintain that flexibility

358
00:13:10,144 --> 00:13:11,284
if you're not under

359
00:13:11,664 --> 00:13:12,644
some contract,

360
00:13:14,225 --> 00:13:16,544
you know, and remaining independent. You've got that

361
00:13:16,704 --> 00:13:19,024
you know, I look at, Dave Ramsey. Okay?

362
00:13:19,549 --> 00:13:21,470
It's a big company. He's a big company,

363
00:13:21,470 --> 00:13:23,169
but he is an independent

364
00:13:23,549 --> 00:13:24,850
podcaster creator.

365
00:13:26,269 --> 00:13:30,189
He's not beholden to these big companies. Now

366
00:13:30,189 --> 00:13:32,269
he does have an ad sales team and

367
00:13:32,269 --> 00:13:34,189
all that stuff, but a lot of that's

368
00:13:34,189 --> 00:13:34,929
in house.

369
00:13:35,414 --> 00:13:37,334
And so you can get really big and

370
00:13:37,334 --> 00:13:38,475
still be independent.

371
00:13:39,014 --> 00:13:41,414
You know, he protects his brand. He protects

372
00:13:41,414 --> 00:13:42,634
his company's name,

373
00:13:43,095 --> 00:13:44,315
protects his IP,

374
00:13:45,014 --> 00:13:45,995
and his audience

375
00:13:46,375 --> 00:13:46,875
remains

376
00:13:47,575 --> 00:13:48,714
under his umbrella.

377
00:13:49,820 --> 00:13:51,980
And, you know, and Dave has actually added

378
00:13:51,980 --> 00:13:54,540
shows to his network, so those shows that

379
00:13:54,540 --> 00:13:55,040
grow

380
00:13:55,420 --> 00:13:57,500
may have to follow the rules of Dave

381
00:13:57,500 --> 00:13:58,000
Ramsey.

382
00:13:58,300 --> 00:13:59,759
Yeah. But They own.

383
00:14:00,700 --> 00:14:02,160
But at the same time,

384
00:14:02,745 --> 00:14:05,225
that's a choice they made. And I think

385
00:14:05,225 --> 00:14:05,965
for most

386
00:14:06,504 --> 00:14:07,884
businesses out there,

387
00:14:08,345 --> 00:14:09,565
you know, by default,

388
00:14:09,945 --> 00:14:12,664
you're largely gonna be independent unless you're doing

389
00:14:12,664 --> 00:14:13,164
a

390
00:14:13,544 --> 00:14:16,745
legal, finance, some sort of showing you join

391
00:14:16,745 --> 00:14:19,620
some network that has that type of content,

392
00:14:19,679 --> 00:14:21,539
then you may not be as

393
00:14:22,159 --> 00:14:24,000
as independent because you have to follow the

394
00:14:24,000 --> 00:14:26,179
rules of whatever that network has set forth.

395
00:14:26,799 --> 00:14:29,039
And I think too there's the ability to

396
00:14:29,039 --> 00:14:29,539
diversify.

397
00:14:30,399 --> 00:14:32,355
You don't have to run ads. You can

398
00:14:32,355 --> 00:14:35,075
run ads. You can do premium content. You

399
00:14:35,075 --> 00:14:38,434
you really can do whatever you want. Value

400
00:14:38,434 --> 00:14:39,735
for value, you know.

401
00:14:40,514 --> 00:14:42,914
I'm treasure and talent, you know, that whole

402
00:14:42,914 --> 00:14:43,414
thing.

403
00:14:43,875 --> 00:14:45,495
One of the things that you can do

404
00:14:45,554 --> 00:14:48,009
by yourself as opposed to working for a

405
00:14:48,009 --> 00:14:50,509
network or a business or whatever the case,

406
00:14:50,889 --> 00:14:53,769
this allows you to be incredibly creative and

407
00:14:53,769 --> 00:14:55,929
try whatever it is that you want to

408
00:14:55,929 --> 00:14:56,429
monetize.

409
00:14:57,049 --> 00:14:59,209
It can be a little scary if you

410
00:14:59,209 --> 00:15:00,350
don't have that backup

411
00:15:00,985 --> 00:15:03,384
of, you know, whoever is finding this for

412
00:15:03,384 --> 00:15:05,865
you, finding ways to monetize, but it does

413
00:15:05,865 --> 00:15:08,024
mean that you are able to try whatever

414
00:15:08,024 --> 00:15:09,785
it is that you want. Some of the

415
00:15:09,785 --> 00:15:10,764
technical choices

416
00:15:11,225 --> 00:15:12,925
that, can support independence,

417
00:15:13,545 --> 00:15:15,884
and, you know, the technology behind your podcast

418
00:15:16,009 --> 00:15:18,350
plays a huge role in maintaining that independence.

419
00:15:19,049 --> 00:15:20,350
So you wanna make intentional

420
00:15:20,730 --> 00:15:23,929
choices about where and how you, host your

421
00:15:23,929 --> 00:15:24,429
show.

422
00:15:24,809 --> 00:15:26,330
And one of the big things here at

423
00:15:26,330 --> 00:15:29,745
Blueberry is owning your own RSS feed. You

424
00:15:29,745 --> 00:15:32,225
know, don't let a platform control it. Of

425
00:15:32,225 --> 00:15:34,225
course, here at Blueberry, we ensure that you

426
00:15:34,225 --> 00:15:34,884
can always

427
00:15:35,264 --> 00:15:37,105
take your feed with you. So that you

428
00:15:37,105 --> 00:15:39,365
know, that's one of the the biggest things.

429
00:15:39,504 --> 00:15:41,365
I just had one today where

430
00:15:42,370 --> 00:15:45,169
somebody was working with a consultant and, didn't

431
00:15:45,169 --> 00:15:46,769
own all her stuff. And,

432
00:15:47,329 --> 00:15:49,009
so there's a little bit of a fight

433
00:15:49,009 --> 00:15:50,069
going on there, and

434
00:15:50,370 --> 00:15:52,449
and you don't wanna get into that. Make

435
00:15:52,449 --> 00:15:54,449
sure you own the stuff. You you can

436
00:15:54,449 --> 00:15:55,909
hire people to help you, but

437
00:15:56,565 --> 00:15:59,605
you keep control of your RSS feed, your

438
00:15:59,605 --> 00:16:02,504
logins to the different accounts, and so on.

439
00:16:02,804 --> 00:16:04,325
At the same time, I think, you know,

440
00:16:04,325 --> 00:16:06,245
this you know, we've we've pushed this for

441
00:16:06,245 --> 00:16:08,024
years as, you know, having your own domain.

442
00:16:08,820 --> 00:16:09,300
And,

443
00:16:09,620 --> 00:16:12,100
that's ideally with a full site a full

444
00:16:12,100 --> 00:16:13,860
site that we offer, you know, either with

445
00:16:13,860 --> 00:16:15,960
the WordPress or or one of your own.

446
00:16:16,420 --> 00:16:18,420
So, you know, owning your website is super,

447
00:16:18,420 --> 00:16:21,080
super critical to having that origin of content.

448
00:16:21,779 --> 00:16:22,920
But, of course,

449
00:16:24,115 --> 00:16:25,735
you host your media independently,

450
00:16:26,434 --> 00:16:27,714
so you don't have to be on a

451
00:16:27,714 --> 00:16:30,195
platform that inserts ads or or locks your

452
00:16:30,195 --> 00:16:30,695
content.

453
00:16:31,154 --> 00:16:33,554
Hosts like Blueberry, it's your choice on what

454
00:16:33,554 --> 00:16:36,615
you what you participate in and do.

455
00:16:37,110 --> 00:16:39,269
So, you know, we're we're just kinda here

456
00:16:39,269 --> 00:16:41,269
to get that media up, get it hosted,

457
00:16:41,269 --> 00:16:42,409
get it delivered,

458
00:16:42,870 --> 00:16:44,870
but it's your decision then. Okay. Do I

459
00:16:44,870 --> 00:16:47,509
wanna run ads? Do I wanna run Go

460
00:16:47,509 --> 00:16:50,409
Premium? Do I wanna have, programmatic advertising?

461
00:16:51,195 --> 00:16:53,674
You know, we, we don't touch that audio

462
00:16:53,674 --> 00:16:55,134
file. You make that decision,

463
00:16:55,915 --> 00:16:56,415
independently.

464
00:16:57,274 --> 00:16:59,595
We stay a 100% out of your content

465
00:16:59,595 --> 00:17:01,134
unless you ask us to.

466
00:17:01,514 --> 00:17:02,154
And then,

467
00:17:02,795 --> 00:17:04,555
we don't touch your content, but we will

468
00:17:04,555 --> 00:17:06,095
analyze crap out of it.

469
00:17:06,509 --> 00:17:09,250
We will we have a lot of analytics

470
00:17:09,309 --> 00:17:12,109
going on, for your Blueberry stats that are

471
00:17:12,109 --> 00:17:14,609
gonna give you a actual real true picture

472
00:17:14,830 --> 00:17:15,730
of your audience.

473
00:17:16,430 --> 00:17:18,509
And I think one thing that's really important

474
00:17:18,509 --> 00:17:20,450
too of free hosting solutions,

475
00:17:21,045 --> 00:17:22,184
If you're not paying,

476
00:17:23,365 --> 00:17:25,305
you're basically probably the product,

477
00:17:25,684 --> 00:17:27,924
and you may be paying with your content

478
00:17:27,924 --> 00:17:30,884
or audience success. And as we see here

479
00:17:30,884 --> 00:17:31,625
every day,

480
00:17:32,085 --> 00:17:35,365
we graduate podcast into Blueberry that have been

481
00:17:35,365 --> 00:17:38,980
on platforms that either limited their success, limited

482
00:17:39,039 --> 00:17:40,259
the amount of analytics,

483
00:17:41,519 --> 00:17:44,500
limited their freedom to be more diversified.

484
00:17:45,119 --> 00:17:47,700
It just runs the full gamut of decisions.

485
00:17:48,000 --> 00:17:49,940
So as we kinda wrap this independent

486
00:17:51,125 --> 00:17:53,524
discussion up of being an independent podcaster, which

487
00:17:53,524 --> 00:17:56,264
I feel in my personal shows I am,

488
00:17:57,044 --> 00:17:58,105
any last thoughts?

489
00:17:58,565 --> 00:18:02,264
Again, just be careful of who you partner

490
00:18:02,325 --> 00:18:02,825
with

491
00:18:03,365 --> 00:18:04,264
for your podcast.

492
00:18:05,125 --> 00:18:05,625
Just,

493
00:18:06,039 --> 00:18:08,380
you know, the the the more you control

494
00:18:08,440 --> 00:18:10,440
yourself. And, yes, it's a little more work.

495
00:18:10,440 --> 00:18:12,539
We do our best here to help

496
00:18:12,920 --> 00:18:14,759
you, you know, get through the technical stuff,

497
00:18:14,759 --> 00:18:16,519
and then you create the content. You get

498
00:18:16,519 --> 00:18:18,839
to choose what you wanna say, when you

499
00:18:18,839 --> 00:18:20,920
wanna say it, how often you wanna podcast,

500
00:18:20,920 --> 00:18:23,294
how long the episodes are. Everything about it

501
00:18:23,294 --> 00:18:24,035
is yours,

502
00:18:24,494 --> 00:18:26,174
and we stay out of your way. My

503
00:18:26,174 --> 00:18:28,755
last thing is there's really no podcast failure.

504
00:18:28,815 --> 00:18:30,255
You know, if you wanna start this up

505
00:18:30,255 --> 00:18:31,714
and remain a 100%

506
00:18:32,414 --> 00:18:34,575
independent and not move on to a big

507
00:18:34,575 --> 00:18:35,714
platform or network,

508
00:18:36,029 --> 00:18:38,590
then that is your choice, and there's there's

509
00:18:38,590 --> 00:18:40,590
really nothing that can go wrong. So that's

510
00:18:40,590 --> 00:18:42,910
a wrap on today's episode. I hope this

511
00:18:42,910 --> 00:18:45,070
gives you some practical ideas to keep your

512
00:18:45,070 --> 00:18:46,369
podcast truly

513
00:18:46,830 --> 00:18:47,330
independent.

514
00:18:48,045 --> 00:18:49,805
And we do want you to remember that

515
00:18:49,805 --> 00:18:52,684
independence isn't just about the technology itself, but

516
00:18:52,684 --> 00:18:54,525
it's about how you build your brand, your

517
00:18:54,525 --> 00:18:57,244
business, and the relationship that you have with

518
00:18:57,244 --> 00:18:57,904
your audiences.

519
00:18:58,285 --> 00:18:59,565
Yeah. Of course. We always have to put

520
00:18:59,565 --> 00:19:01,404
this in here. Don't forget to follow or

521
00:19:01,404 --> 00:19:01,680
subscribe

522
00:19:02,640 --> 00:19:05,519
Podcast Insider. Never miss anything that we put

523
00:19:05,519 --> 00:19:08,000
out here from the Blueberry team. We'll see

524
00:19:08,000 --> 00:19:09,680
you next time. Go check us out at

525
00:19:09,680 --> 00:19:11,779
podcastinsider.com.

526
00:19:12,880 --> 00:19:15,605
Thanks for joining us. Come back next week.

527
00:19:15,605 --> 00:19:19,125
And in the meantime, head to podcastinsider.com

528
00:19:19,125 --> 00:19:20,105
for more information,

529
00:19:20,484 --> 00:19:21,224
to subscribe,

530
00:19:22,085 --> 00:19:24,024
share, and read our show notes.

531
00:19:24,404 --> 00:19:26,424
To check out our latest suite of services

532
00:19:26,644 --> 00:19:29,277
and learn how Blueberry can help you leverage

533
00:19:29,277 --> 00:19:29,430
your

534
00:19:30,309 --> 00:19:32,890
podcast, visit blueberry.com.

535
00:19:32,950 --> 00:19:34,890
That's Blueberry without the e's.

536
00:19:35,190 --> 00:19:36,730
We couldn't afford the e's.