How to Talk About Your Podcast Without Sounding Salesy – PCI 455

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Everyone. I'm Mackenzie Bennett, marketing specialist here at

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Blueberry.

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And I'm Todd Cochran, founder and CEO at

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Blueberry. Welcome to Podcast Insider.

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Today, we're diving into a challenge that almost

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every podcaster faces at some point, how to

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promote your podcast without sounding pushy or salesy.

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And, of course, whether you're talking to friends

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or posting on social media

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or speaking in an event, you've really got

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to learn how to talk about your podcast

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in a way that feels natural,

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not like a pitch.

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And so that's exactly what we're gonna cover

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today. You'll walk away with tips on how

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to share your show confidently without turning people

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off or feeling awkward about self promotion.

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You're listening to podcast insider, a weekly podcast

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bringing insights, advice, and insider tips and tricks

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to help you start, grow, and thrive through

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podcasting

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with the support of your team here at

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WeVery Podcasting. Welcome. Let's dive in.

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One thing's for sure. In the early days

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of podcasting, the only way you were able

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to really promote your show is give me

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your phone and let me show you how

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to subscribe.

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Heavy on the give me your phone and

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I will walk you through this.

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Yeah. You know? And,

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thank goodness it's it's not that difficult anymore.

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Yeah. And,

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but I think really the

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you think about a show and why do

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we listen to shows is what is the

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value we get out of it? So, you

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know, when you're talking about your podcast, you

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know, the why it exists,

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it's probably as important as anything else, not

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just where to find it. And people are

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gonna connect with a purpose and personality more

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than

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than self promotion says, hey, check out my

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podcast.

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You may wanna say, I host a podcast

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about how small town chefs are changing the

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food scene.

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Ever heard of that movement?

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And, of course, there's probably many, many more

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of those type examples.

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Even better in my head is

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I'm passionate about this topic, and I also

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host a podcast about it. You know, get

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hook them in with the interest of the

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actual show and then say, and here's where

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you can listen to more.

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Yeah. And I think too,

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if you're anticipating

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the place to jump in and promote, it's

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gonna feel real obvious.

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Mhmm. So make sure that the conversation just

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is a is a flow.

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And you know, they say, hey, what do

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you you know, by the way, what do

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you do for work? Oh, I work in

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this and by and I have a podcast

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too. And that probably

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will trigger a

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reaction that will they won't even want to

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know about your work. They're gonna want to

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know about your podcast,

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So, there's great ways to kinda drop it

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in there casually. And if they see you're

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excited about, they're definitely gonna ask.

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Yeah. One thing we always,

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wanna reassure people or let them know is

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everything that we're talking about,

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Blueberry can help with in some way.

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Just in this scenario,

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leaving them to your free website or, like,

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a specific

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episode URL

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of whatever, you know,

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thing that you're talking about would be helpful.

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And, of course, the powerful thing today is

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about sharing clips,

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not just episodes. So,

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and this is

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something that you should invest time in is

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instead of promoting

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a complete episode with just a title or

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generic link, pull out a a quote or

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surprising moment or a quick teaser.

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Those are always super valuable. If you can

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find a

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a thirty second or sixty second clip that

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really hit hard,

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that will often, from a social standpoint,

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be enough to get someone to come in

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and listen to an entire episode.

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Yeah. Absolutely.

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There's different ways that you can do it

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now too, whether it's just like an actual

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sound clip, if you

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add quotes

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to whatever it is that they're seeing this

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sound, you know, whether it be Instagram, Twitter,

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whatever.

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Instagram's great for the reels, TikTok, obviously, all

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that type of stuff.

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It's very easy to go back and forth

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between video and audio nowadays, and it's it

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is by far, I think, one of the

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most,

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like, worthy things to do for for people

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is if is let your content do

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do the talking, essentially.

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And, of course, our,

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podcast AI assistant will help you create short

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video teasers.

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It really starts with finding that audio segment

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and

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then pushing it into the production system, and

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you'll be able to create a,

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a clip that you can share on Instagram

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or on Facebook or LinkedIn or wherever your

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tribe is at. You wanna create a full

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length video, which, you know, that that might

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be okay if you wanna share that and

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you're not doing video. Pod2bit is another

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piece of the kit that we have on

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the website that lets you do the entire

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episode. But, again, I think from a,

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social promotion standpoint, those short clips are gonna

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be much better and and and be more

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useful, and you'll get more traction than doing

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the

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entire,

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audio episode into a series of video clips.

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Yeah. Leading us into our next one is

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think conversationally

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and not commercially.

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You know, it's going back to the first

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one that we had, which was,

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like,

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why people should listen to this and not

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exactly how specifically,

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it's you wanna be able to tell people,

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you know, this is why it relates to

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a topic that you care about. This is

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something that you can expect to to hear,

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you know, like, a conversation going back and

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forth

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or not necessarily, like, a lecture.

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People

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don't necessarily wanna listen to that. There's there's

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a time and place for that,

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and some people might be into that with

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their podcast. But I think a lot of

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the time what they're looking for is

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to be

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more casual.

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Now one thing that I found and it

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was something I picked up years ago in

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some online communities where

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he would be talking about stuff and, you

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know, I would be kind of like, oh,

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I wanna tell him I have a show.

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And I'm sitting there on edge, you know,

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and you're like, oh, no. I can't be

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that dude, you know, can't be going in

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there and say, oh, by the way, I

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have a podcast.

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But it was more about if they talked

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about

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something that I had talked about,

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then I could say, Hey, by the way,

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I did my podcast, I have an episode

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and about the,

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you know, the eighteen minute mark that talks

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about this very topic, it might be of

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interest to you. It kind of fit it

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into but there again, then you have to

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remember what you've talked about across many episodes.

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So that opportunity isn't always as easy to

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do a placement like that.

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But one thing you can

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consider is

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in our analytics system, we show you what's

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resonating the most. So you'll know what

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topic spark in real

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engagements. You can see when people are listening

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and when they've dropped off, Obviously, things that

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maybe you should share or not share or

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maybe make improvements to your show. So,

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again, use our tools to help you,

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build these conversations

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and have,

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you know,

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stuff that's backed up by analytics to help

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you with your sharing.

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And, I think this one might actually be

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a little under the radar or is kind

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of a problem you run into after the

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fact. You have to make your show easy

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to talk about. If you can't do your

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elevator pitch,

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you you gotta rethink some things.

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Your your name, the description of the show,

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and and the purpose. You know? You gotta

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refine that. So when you do have someone's

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attention

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for that thirty seconds,

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you need to be able to convince them

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in that very short period of time.

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Yes. I think, you know, my show that

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I do,

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privately Geek News Central, that kind of explains

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it. Oh, you talk about geeky stuff, news,

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the central is kind of in there. It'd

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be better if it was just geek news,

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but that wasn't the domain that was available.

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So, yeah, Geek News Central was. Yeah. I

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talk about news and topics and it's real

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easy to describe. Now if you're talking about

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more

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mundane topics or business, there's always that little

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piece. Yeah. I talk about finance

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or interview business leaders

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or whatever your shtick may be for your

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show.

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Again, having that ability to talk about that

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show,

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easily is is great.

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And, you can say it's a weekly show

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or it comes out every two weeks and

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maybe I talk about I have short stories

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or in-depth stories, whatever it may be,

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you can you can kinda share that, share

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that quickly.

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I think one of the last kinda words

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of wisdom in that section is also

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having

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your show and every podcast directory so that

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once people do know the show

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and, you know, a week later when they're

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like, oh, maybe I'll check that out, they

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can just easily find it in whatever

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podcast app that it is that they use

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or that they can Google it. So, you

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know,

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making sure that you are using,

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some type of website for your show as

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well as just submitting to these directories. A

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lot of them are gonna pick up just

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because they are crawling Apple.

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But, you know, Apple, Spotify, the big ones,

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if you hit those, you're probably okay okay

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across the board.

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Yeah. I always say I don't care where

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they listen as long as they listen. That's

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the most important part. Exactly. If they listen

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on the website, don't care if they listen

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wherever. We don't care how they listen long

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as they listen. And that's really the key.

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I think that's a wrap on this episode.

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Thanks for tuning in. And of course, remember,

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talking about your podcast doesn't mean

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turning into a salesperson.

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And, most people don't like salespeople anyway. It

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just means sharing something you care about in

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a way that connects with people.

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We encourage you to lead with curiosity, use

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storytelling over promotion every time and to let

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your passion do most of the talking.

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And more importantly, don't forget, Blueberry gives you

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the tools to promote your show naturally with

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custom links, a free podcast website,

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and socially friendly features

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like Pod2Vid and all the other AI tools

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we have for social promotion.

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Be sure to follow or subscribe to Podcast

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Insider for more tips, tools, and strategies to

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help grow your show. Thank you. Thank you.

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Happy podcasting.

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Thanks for joining us. Come back next week.

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And in the meantime, head to podcastinsider.com

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for more information, to subscribe,

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share, and read our show notes. To check

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out the latest suite of services and learn

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how Blueberry can help you leverage your podcast,

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visit blueberry.com.

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That's Blueberry without the e's because we can't

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afford them.