How to Set a Marketing Budget for Your Podcast (Even If It’s Small) – PCI 451

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Hey, everyone. I'm Todd Cochran, CEO and founder

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at Blueberry. And I'm Mackenzie Bennett, marketing specialist

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here at Blueberry. Welcome to Podcast Insider.

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So today, we're gonna talk about something that

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a lot of podcasters probably overlook until they

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feel stuck.

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In other words, AKA, the show's not growing.

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They want it to grow,

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and that would be your marketing budget.

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Yeah. Definitely.

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So whether you've got just a few dollars

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to spare or you're ready to invest more,

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today, we're gonna talk you how to

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set up a smart and realistic marketing budget

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without wasting your money or sanity.

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You're listening to Podcast Insider hosted by Mike

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Dell, Todd Cochran, and Mackenzie Bennett from the

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Blueberry team,

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bringing you weekly insights, advice, and insider tips

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and tricks to help you start, grow, and

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thrive through podcasting,

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all with the support of your team here

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at Blueberry Podcasting.

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Welcome. Let's dive in.

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I played a lot of things over the

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years and,

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some stuff has worked, some stuff hasn't, some

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stuff is you know, it all depends.

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But the beauty about this is is

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many of us are independent

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content creators

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and you don't need a big team or

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really huge budget to market your show.

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You just need the right plan.

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So today, we're gonna divide into two paths.

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One for podcasters

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who are already publishing and another for those

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of you who are still in the planning

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or prelaunch

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phase.

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And,

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I think this will be good for for

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both groups.

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I think let's start with the the folks

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that are already

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lit and live and have their show launched.

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Yeah. We assume a lot of listeners are

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already launched. So we're gonna start out with

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that. And number one on the list is

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start with a monthly budget that works for

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you.

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Realistically, what can you afford? You know, this

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is this is not exactly something you want

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to,

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stretch on a regular basis.

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So,

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realistically, what can you commit to doing each

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month? Because it's not necessarily something that you're

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gonna do one or two months a year.

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This is something that you need to be

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doing

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constantly.

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So we suggest maybe

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10 to $25

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for social media posts

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or doing, like, a promo swap,

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you know, maybe 25 to a 100 for

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boosted content,

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doing ads with,

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podcast directory apps such as Overcast or doing

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something with email.

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And the $100

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plus

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is getting into more like a VA, you

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know, a virtual assistant,

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some type of contract work that you're paying

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someone to help with the shows, a social

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media manager, something like that.

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And in my case, always clear it with

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the boss. And if you have a boss

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in your life, you know what I'm talking

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about,

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you know, go over the budget on what

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you want to spend,

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because there was a few times I spent,

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more money than I should, and I I

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got in a little bit of trouble. So,

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yeah. So, you know, just, you know, just

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experiment

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and and don't go crazy

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as it you can really go crazy if

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you want to. There's a, you know they

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they always try to get more money out

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of you in these systems when you're when

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you're running ads and so forth. But, again,

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I think it's important,

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to remember that we've got all kinds of

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tools for you to use that can will

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help with some of this as well

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within the platform. So if you're especially if

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you're using Pie,

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we've got some social media tools that help

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you create some of the stuff that you

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may want to,

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promote. Of course, we got a lot of

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great partners like Headliner and so forth as

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well. But I think it's important

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to set those goals for each quarter. You

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know, your spending should support

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really a measurable goal or

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like they call in corporate world, a KPI.

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And,

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maybe it's growing a newsletter.

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Maybe it's driving views to the website. Maybe

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it's purely trying to get more downloads or,

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increasing social reach. And all these are quite

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measurable because before you start,

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all you gotta do is you take the,

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you know, put in a spreadsheet or in

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a notebook. Just say, okay. I've got 500

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in the newsletter. I'm getting about, you know,

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600 downloads.

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I've got so many people on x and

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Facebook and wherever you may hang out with

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your tribe.

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And then you spend a little money. You

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can watch that growth

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over time and see how how it's how

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it does. Now some of that will be

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natural, so you wanna take into account

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the previous natural growth that you've had and

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see, you know, that's been in a 3%

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or 5% or whatever that number is growth

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month to month. And if you all of

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a sudden you achieve 20%,

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you know, you spent your money well.

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I'm a really big fan of doing things

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by quarter, of setting goals for the quarter

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and not necessarily for the year. Set maybe,

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like, one big goal for the year,

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and you can have that with your marketing

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efforts,

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but set specific tactics and goals

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within each quarter

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to accomplish that goal that you're trying to

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do throughout the, you know, for the year.

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Breaking it down like that, I think, is

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a really good idea for a lot of

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people that feel overwhelmed,

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especially because this is your hobby. And, you

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know, you have everyone has so much going

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on in their life nowadays.

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Your job, maybe your second job,

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your kids, your your dog, everything. So,

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that natural growth is

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is kinda like a bonus. You know, that's

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just

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the continuous this is gonna happen because I

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am doing the right things over and over

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and over again. The way that

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we help is, you know, I think there's

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there's a lot of stats that you can

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take a look at this along with something

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like Google Analytics

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and, you know, the Mailchimp.

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What are you, like, what are your open

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rates? All that type of stuff. That's something

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that, like, you try to increase these

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each quarter. It's slow but steady is typically

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good for the long haul. You know, I've

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always been a bit of a cheap Charlie

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in some regards.

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Mailchimp,

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if you you can use it up to

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a thousand

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folks on a list and then then you

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have to start paying once it gets above

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a thousand. But I think a lot of

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people will be under a thousand. So,

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if they don't have a mailing list, they

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can do that. I've used a variety of

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services over the years

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to try to not spend money. So I'm

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always looking at free offerings as well.

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And I think the free marketing first should

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be, you know, to make sure that you're

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ready for paid marketing.

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One thing it's really been effective that a

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lot of people don't do is swap promos

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with other podcasters. In other words, if you

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had a podcast you love

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and you mentioned them on your show

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as as a podcast you may want to

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check out, let them know that you promoed

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them.

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And often or not, some the the reciprocating

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podcast will often mention you as well.

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You can also do official swap promos. Say,

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hey.

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I'll promote your show if you promote mine.

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So again, it depends on the relationship you

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have

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with that podcast. Of course, you wanna share

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your show in in the relevant communities,

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so make sure you know where your tribe

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is hanging out.

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Make sure you know like my tech show,

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a lot of the folks are on x.

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But on this show, I think the majority

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of the people are either on LinkedIn or

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on,

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on Facebook. So it really depends,

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you find figure out where your audience is

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and, of course, share there. Doesn't hurt to

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share in those other

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platforms to gain audience members as well.

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But

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one thing that is often overlooked

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is if you've got this content already created,

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you've got hours and hours and hours and

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hours of past content that you can grab

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clips from

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as teasers. Now I know I know it

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takes a lot of work to do that,

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but there's tools out there to be able

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to grab that,

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grab those clips

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and teasers to be able to to share.

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And, of course,

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when you're publishing on your own website or

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with Blueberry, you get custom episode URLs

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and your podcast website to make sharing your

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content super easy and and super trackable. You

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can see where that traffic's come from.

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You know, you're you were talking about, the

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listeners here are most likely, from what we

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can tell, on LinkedIn and Facebook.

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And that goes into our next topic, which

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is stick with just one or two platforms

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generally for the main social media that you'll

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do.

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It's very easy to spread yourself thin very

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quickly,

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with both your time and your money

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of, you know, where your audience might be.

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So this does kinda come into sometimes, like,

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if you have a social media manager or,

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like, a VA or something like that, they

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can they have more time to dedicate to

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going all across the board,

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or starting that way and figuring out where

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people are and, you know, kinda dump in

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one or two down the line and stick

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to some of the others that that are

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working for you.

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And if you're if you're not used to

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these tools,

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again, with the small budget start, there's not

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a lot of risk and experimentation.

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And one thing you do is track your

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ROI with with simple tools. Don't get too

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fancy.

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Create a spreadsheet, you know, put in the

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cost goals outcome,

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and then you're gonna kinda know what that

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value for that amount of money that you

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spent was worth.

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Sometimes it's kinda hard,

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you know. It it's if you boost something

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on Facebook,

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and and you spend $50 and they say,

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oh, you're gonna reach 4,000 people, but it

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doesn't mean that 4,000 people are gonna like

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00:09:54,725 --> 00:09:55,464
the post.

275
00:09:56,740 --> 00:09:58,820
So you should do a compare and contrast,

276
00:09:58,820 --> 00:10:00,980
you know, see what kind of likes and

277
00:10:00,980 --> 00:10:03,459
comments you get on stuff that you haven't

278
00:10:03,459 --> 00:10:05,639
boosted compared to those that you have.

279
00:10:06,899 --> 00:10:08,659
Again, some of it can be a little

280
00:10:08,659 --> 00:10:10,279
bit tricky to even determine,

281
00:10:10,654 --> 00:10:13,475
okay, was this worth it? Mhmm. But,

282
00:10:14,174 --> 00:10:14,674
again,

283
00:10:15,455 --> 00:10:17,455
right in the dashboard of Blueberry is one

284
00:10:17,455 --> 00:10:18,975
thing that you can look at and see

285
00:10:18,975 --> 00:10:21,774
what content is gaining traction in. That could

286
00:10:21,774 --> 00:10:24,254
be maybe an indication as something that you'd

287
00:10:24,254 --> 00:10:25,315
want to promote,

288
00:10:26,029 --> 00:10:27,870
something in an episode that did a little

289
00:10:27,870 --> 00:10:28,769
better than another.

290
00:10:30,190 --> 00:10:31,790
And, you know, it it give you that

291
00:10:31,790 --> 00:10:33,470
little bit of a little bit of an

292
00:10:33,470 --> 00:10:35,950
edge. But, again, lots of places to spend

293
00:10:35,950 --> 00:10:38,110
money. Just be careful where you do and

294
00:10:38,110 --> 00:10:40,029
and, again, stay within budget and don't go

295
00:10:40,029 --> 00:10:42,634
crazy like I did and just automatically say,

296
00:10:42,634 --> 00:10:45,194
oh, yeah. I'll spend $300. And, you know,

297
00:10:45,194 --> 00:10:47,034
next thing you know, yeah, I spent $300,

298
00:10:47,034 --> 00:10:48,954
and it's like, what's this on the credit

299
00:10:48,954 --> 00:10:52,154
card bill? Yep. Yep. Don't take yourself into

300
00:10:52,154 --> 00:10:53,995
a hole. Or if you do, make it

301
00:10:53,995 --> 00:10:55,134
only that one time.

302
00:10:55,595 --> 00:10:56,095
Yeah.

303
00:10:58,049 --> 00:10:59,889
One of those ways is just track the

304
00:10:59,889 --> 00:11:02,449
ROI that you're looking for with like like

305
00:11:02,449 --> 00:11:04,389
Todd said, you know, these simple tools,

306
00:11:04,769 --> 00:11:06,949
that can be as simple as a

307
00:11:07,730 --> 00:11:09,350
Google spreadsheet or Excel

308
00:11:09,809 --> 00:11:10,309
spreadsheet.

309
00:11:11,304 --> 00:11:12,585
You know, it doesn't have to be that

310
00:11:12,585 --> 00:11:14,585
complicated. And one of the ways that you

311
00:11:14,585 --> 00:11:17,065
can also keep track of this is we

312
00:11:17,065 --> 00:11:18,205
have an event tracker

313
00:11:18,665 --> 00:11:19,404
in our,

314
00:11:20,024 --> 00:11:22,205
stat system so that you can, you know,

315
00:11:22,585 --> 00:11:23,370
add dates

316
00:11:23,850 --> 00:11:26,009
that you wanna keep track of this specific

317
00:11:26,009 --> 00:11:28,889
episode in in between these days and, you

318
00:11:28,889 --> 00:11:31,049
know, these days of the month because you

319
00:11:31,049 --> 00:11:32,889
are doing some type of ad campaign. You're

320
00:11:32,889 --> 00:11:34,730
like, oh, okay. This is great. I can

321
00:11:34,730 --> 00:11:36,830
keep track of what happened

322
00:11:37,245 --> 00:11:39,004
during this period of time when I was

323
00:11:39,004 --> 00:11:41,325
promoting this. It's just great to keep an

324
00:11:41,325 --> 00:11:43,565
eye on. Don't stress yourself out over it,

325
00:11:43,565 --> 00:11:44,065
though.

326
00:11:44,445 --> 00:11:47,004
Just take the information in and go from

327
00:11:47,004 --> 00:11:47,504
there.

328
00:11:48,365 --> 00:11:50,605
And for those of you that haven't launched

329
00:11:50,605 --> 00:11:51,840
your podcast yet,

330
00:11:52,639 --> 00:11:54,800
I think it's if you're really serious about

331
00:11:54,800 --> 00:11:55,300
launching

332
00:11:56,000 --> 00:11:58,720
and you've recorded maybe a couple of episodes,

333
00:11:58,720 --> 00:12:01,220
two or three, don't record 10 or 20.

334
00:12:01,279 --> 00:12:02,800
And just, you know, two or three is

335
00:12:02,800 --> 00:12:03,779
good. Yeah.

336
00:12:04,480 --> 00:12:06,259
You know, create a prelaunch budget

337
00:12:06,975 --> 00:12:07,475
and

338
00:12:08,014 --> 00:12:08,495
determine,

339
00:12:09,855 --> 00:12:12,034
what your budget is gonna be on a

340
00:12:12,334 --> 00:12:13,875
monthly basis going forward.

341
00:12:14,334 --> 00:12:16,254
And some of that budget can initially be

342
00:12:16,254 --> 00:12:18,115
used to make sure you got good graphics.

343
00:12:18,575 --> 00:12:19,075
Mhmm.

344
00:12:19,855 --> 00:12:21,475
Maybe a teaser trailer,

345
00:12:23,399 --> 00:12:25,879
signing up for a basic email platform like

346
00:12:25,879 --> 00:12:27,179
like Mailchimp again,

347
00:12:27,559 --> 00:12:29,639
and, of course, building a landing page for

348
00:12:29,639 --> 00:12:31,340
your for your show. So,

349
00:12:32,440 --> 00:12:32,940
definitely

350
00:12:33,320 --> 00:12:34,860
think about some of those,

351
00:12:35,365 --> 00:12:38,245
you know, initial launch expenses on in getting

352
00:12:38,245 --> 00:12:40,804
a good there's nothing better than having good

353
00:12:40,804 --> 00:12:43,445
show art. We know that the AI has

354
00:12:43,445 --> 00:12:43,945
gotten

355
00:12:44,485 --> 00:12:47,465
pretty good now in creating some art.

356
00:12:48,490 --> 00:12:51,610
But always think about creatively what will make

357
00:12:51,610 --> 00:12:52,589
you stand out

358
00:12:53,129 --> 00:12:54,029
from the rest,

359
00:12:55,129 --> 00:12:57,709
and also your teaser trailers as well.

360
00:12:59,289 --> 00:13:01,309
And I just wanna do preface.

361
00:13:02,785 --> 00:13:04,785
When you are starting your podcast, you're probably

362
00:13:04,785 --> 00:13:06,544
gonna the most money you're probably gonna put

363
00:13:06,544 --> 00:13:08,245
into it overall is at the beginning,

364
00:13:09,024 --> 00:13:11,264
unless you, you know, totally overhaul at some

365
00:13:11,264 --> 00:13:13,585
point and, like, do a bunch of upgrades

366
00:13:13,585 --> 00:13:15,205
or changes or something. But,

367
00:13:16,879 --> 00:13:18,799
the the sticker shock you might get when

368
00:13:18,799 --> 00:13:20,080
you're like, oh, okay. Well, what if I

369
00:13:20,080 --> 00:13:22,500
wanna pay someone to build me this graphic

370
00:13:22,559 --> 00:13:24,559
or, you know, help me with this web

371
00:13:24,559 --> 00:13:25,860
design, that type of stuff?

372
00:13:26,399 --> 00:13:28,500
That that sticker shock will not

373
00:13:29,705 --> 00:13:32,504
will surprise you potentially, but also it's not

374
00:13:32,504 --> 00:13:36,184
gonna happen every month. That's yes. So so

375
00:13:36,184 --> 00:13:37,465
definitely keep that in mind.

376
00:13:38,904 --> 00:13:41,625
And on that same note, define a simple

377
00:13:41,625 --> 00:13:44,570
goal before you do launch. Like, you're you're

378
00:13:44,710 --> 00:13:46,710
putting money into this. You're putting your time

379
00:13:46,710 --> 00:13:47,210
and

380
00:13:47,590 --> 00:13:49,610
and, effort into it.

381
00:13:50,070 --> 00:13:52,309
And on top of your money, you wanna

382
00:13:52,309 --> 00:13:52,809
have

383
00:13:53,110 --> 00:13:55,190
a goal before the launch of, like, what

384
00:13:55,190 --> 00:13:56,870
do I what do I wanna do? Do

385
00:13:56,870 --> 00:13:58,309
I wanna build an email list? Do I

386
00:13:58,309 --> 00:14:00,434
wanna get feedback from the trailer of, you

387
00:14:00,434 --> 00:14:02,514
know, what are do people like this? That

388
00:14:02,514 --> 00:14:03,254
type of thing.

389
00:14:03,875 --> 00:14:06,115
Trying to build an anti any type of

390
00:14:06,115 --> 00:14:08,595
social following. What do you wanna do? And,

391
00:14:08,595 --> 00:14:10,914
of course, you wanna work on your social

392
00:14:10,914 --> 00:14:12,950
following. If you're like I was and I

393
00:14:12,950 --> 00:14:15,350
came into podcasting when there was no social

394
00:14:15,350 --> 00:14:15,850
media,

395
00:14:16,309 --> 00:14:18,309
you know, there there was really zero. You

396
00:14:18,309 --> 00:14:20,230
you started completely from zero. But if you've

397
00:14:20,230 --> 00:14:22,809
got a good social following already,

398
00:14:24,004 --> 00:14:25,764
that's gonna help. But you don't wanna start

399
00:14:25,764 --> 00:14:27,684
building a social following. And, you you know,

400
00:14:27,684 --> 00:14:29,465
when someone launches a new show,

401
00:14:30,164 --> 00:14:32,644
you know, obviously, it's mom, dad, and the

402
00:14:32,644 --> 00:14:35,764
family is gonna potentially tune in maybe and

403
00:14:35,764 --> 00:14:36,504
then friends.

404
00:14:37,205 --> 00:14:39,225
But you'll definitely want to

405
00:14:39,659 --> 00:14:41,120
to work on,

406
00:14:42,059 --> 00:14:43,659
having the ability for people to sign up

407
00:14:43,659 --> 00:14:44,799
for the email list,

408
00:14:45,419 --> 00:14:46,559
collect that feedback,

409
00:14:47,100 --> 00:14:49,600
and, of course, get those early social followers

410
00:14:49,659 --> 00:14:51,820
excited about what the goal of your show

411
00:14:51,820 --> 00:14:53,519
is and what you're going to,

412
00:14:54,524 --> 00:14:55,825
what you're gonna be producing.

413
00:14:56,524 --> 00:14:59,745
And you can join online communities and follow,

414
00:15:01,004 --> 00:15:03,964
hashtags of content that's gonna be associated with

415
00:15:03,964 --> 00:15:04,464
your

416
00:15:04,764 --> 00:15:07,105
show and and start to interact with potential

417
00:15:07,164 --> 00:15:08,865
listeners. Now I would

418
00:15:09,179 --> 00:15:11,019
caution you in basic saying, oh, I wanna

419
00:15:11,019 --> 00:15:11,840
start a podcast.

420
00:15:12,379 --> 00:15:15,659
And, you know, you maybe solicit ideas. Say,

421
00:15:15,659 --> 00:15:17,440
hey. I'm thinking about starting a podcast,

422
00:15:17,820 --> 00:15:19,259
and this is what I'm gonna be talking

423
00:15:19,259 --> 00:15:21,279
about. Is this something that would be interesting?

424
00:15:21,340 --> 00:15:23,340
And what are the type of topics? That's

425
00:15:23,340 --> 00:15:24,134
the kind of

426
00:15:24,535 --> 00:15:26,154
engagement that you'll want,

427
00:15:27,095 --> 00:15:29,915
and do those necessarily outside of the podcasting

428
00:15:29,975 --> 00:15:30,475
groups.

429
00:15:30,934 --> 00:15:33,894
Do those in the threads where the within

430
00:15:33,894 --> 00:15:34,875
the content,

431
00:15:35,815 --> 00:15:37,355
type that you're going to cover,

432
00:15:37,930 --> 00:15:39,950
on Reddit and Facebook and so forth.

433
00:15:40,410 --> 00:15:42,670
The podcast groups in,

434
00:15:44,009 --> 00:15:45,470
on Facebook contain,

435
00:15:46,250 --> 00:15:47,230
a lot of noise,

436
00:15:47,690 --> 00:15:49,790
and you're gonna get a lot of advice

437
00:15:49,850 --> 00:15:50,350
that

438
00:15:51,154 --> 00:15:54,034
maybe is good and bad. So, you know,

439
00:15:54,034 --> 00:15:56,115
basically, just go out and and make up

440
00:15:56,115 --> 00:15:57,014
your own opinion.

441
00:15:57,714 --> 00:15:59,875
And the formula to create a show is

442
00:15:59,875 --> 00:16:02,514
not that complicated, but you definitely wanna engage

443
00:16:02,514 --> 00:16:03,254
with your

444
00:16:03,559 --> 00:16:05,720
your community where that's gonna be and wherever

445
00:16:05,720 --> 00:16:07,980
they may be on LinkedIn, TikTok, etcetera,

446
00:16:09,159 --> 00:16:09,899
for sure.

447
00:16:10,679 --> 00:16:11,659
Yeah. Absolutely.

448
00:16:12,360 --> 00:16:12,860
And

449
00:16:13,240 --> 00:16:16,120
similar to, you know, where your future audience

450
00:16:16,120 --> 00:16:16,620
is,

451
00:16:17,105 --> 00:16:19,184
If you are getting if you are building

452
00:16:19,184 --> 00:16:19,925
that audience,

453
00:16:20,305 --> 00:16:23,105
build an email list. It is, I think,

454
00:16:23,105 --> 00:16:24,004
sometimes underrated,

455
00:16:25,585 --> 00:16:27,285
in the age of social media,

456
00:16:27,825 --> 00:16:28,325
but

457
00:16:30,059 --> 00:16:32,459
people, you know, switch back and forth all

458
00:16:32,459 --> 00:16:33,440
the time, but

459
00:16:33,980 --> 00:16:35,360
getting into their email,

460
00:16:35,819 --> 00:16:37,199
makes it seem more,

461
00:16:38,539 --> 00:16:39,600
I don't I

462
00:16:40,139 --> 00:16:40,639
guess,

463
00:16:41,019 --> 00:16:42,799
you know, loyal to that show

464
00:16:43,664 --> 00:16:46,065
and really interested in what it's yeah. It

465
00:16:46,065 --> 00:16:48,004
builds a lot of loyalty, I think.

466
00:16:48,544 --> 00:16:49,044
So

467
00:16:49,424 --> 00:16:51,664
if when you're doing that website, when you're

468
00:16:51,664 --> 00:16:53,044
about to get ready to launch,

469
00:16:53,424 --> 00:16:56,144
absolutely add an embed of a sign up

470
00:16:56,144 --> 00:16:58,384
form right there on your website to you

471
00:16:58,384 --> 00:16:59,730
know, so so that they can get more

472
00:16:59,730 --> 00:17:01,730
information whether that is just something you wanna

473
00:17:01,730 --> 00:17:03,570
talk about or a link to the episode.

474
00:17:03,570 --> 00:17:05,430
It is whatever you wanna do with it.

475
00:17:06,450 --> 00:17:08,609
And and you don't need a a a

476
00:17:08,609 --> 00:17:11,170
full blown episode to launch your show. You

477
00:17:11,170 --> 00:17:12,630
just start with a trailer

478
00:17:13,164 --> 00:17:15,325
and you can test and promote. Use and

479
00:17:15,325 --> 00:17:17,585
make the trailer short, less than five minutes.

480
00:17:18,365 --> 00:17:21,484
And, you know, and actually, maybe even that's

481
00:17:21,484 --> 00:17:23,805
long. Mhmm. And what you wanna do though

482
00:17:23,805 --> 00:17:26,365
is be very specific in the trailer. This

483
00:17:26,365 --> 00:17:28,390
is what the show is gonna be. This

484
00:17:28,390 --> 00:17:30,390
is the goal and here's the type of

485
00:17:30,390 --> 00:17:32,490
content that I'm gonna be talking about

486
00:17:33,109 --> 00:17:33,609
and

487
00:17:34,150 --> 00:17:34,809
have that

488
00:17:35,349 --> 00:17:36,569
semi well refined

489
00:17:37,190 --> 00:17:37,690
and

490
00:17:37,990 --> 00:17:39,609
you'll start getting some feedback

491
00:17:39,910 --> 00:17:40,650
on that

492
00:17:41,204 --> 00:17:41,704
And,

493
00:17:42,964 --> 00:17:44,404
and let people know what do you think?

494
00:17:44,404 --> 00:17:46,244
How did my voice sound? How did the

495
00:17:46,244 --> 00:17:48,724
audio sound? Did Mhmm. Did I come across

496
00:17:48,724 --> 00:17:50,484
as warm? You know, you're gonna get all

497
00:17:50,484 --> 00:17:51,224
kinds of

498
00:17:52,325 --> 00:17:54,244
feedback. But I think the key here is

499
00:17:54,244 --> 00:17:56,429
is really to get your feet wet and

500
00:17:56,429 --> 00:17:58,429
at the same time start building and making

501
00:17:58,429 --> 00:18:00,450
the community know that their input

502
00:18:00,909 --> 00:18:03,389
is very important. I think that's the main

503
00:18:03,389 --> 00:18:06,049
thing is a lot of time podcasters forget

504
00:18:06,269 --> 00:18:07,569
to ask their audience

505
00:18:08,365 --> 00:18:09,105
for feedback

506
00:18:09,524 --> 00:18:10,024
and,

507
00:18:10,924 --> 00:18:12,924
always engage the audience no matter if it's

508
00:18:12,924 --> 00:18:15,724
a new trailer or your any episode you're

509
00:18:15,724 --> 00:18:18,464
creating say, hey. What did you think today?

510
00:18:19,085 --> 00:18:21,424
You know, send your feedback because

511
00:18:22,049 --> 00:18:24,870
sometimes it gets very quiet out there and,

512
00:18:25,570 --> 00:18:27,970
you can get lonely creating your podcast because

513
00:18:27,970 --> 00:18:29,430
people aren't so inclined

514
00:18:29,970 --> 00:18:30,870
always to,

515
00:18:31,890 --> 00:18:33,250
drop you an email. But,

516
00:18:33,730 --> 00:18:35,809
ask for that input and those that truly

517
00:18:35,809 --> 00:18:37,590
like the show will will do that.

518
00:18:38,105 --> 00:18:41,164
Yeah. Absolutely. I kinda think of your trailer

519
00:18:41,224 --> 00:18:43,484
preview episode as your elevator pitch,

520
00:18:43,785 --> 00:18:44,845
you know, of

521
00:18:45,305 --> 00:18:47,224
why should I listen to your show. You've

522
00:18:47,224 --> 00:18:49,484
got me on this elevator for twenty seconds,

523
00:18:50,265 --> 00:18:52,525
on my phone before I scroll away,

524
00:18:53,279 --> 00:18:56,660
and it's it's gotta have that hook. So

525
00:18:57,200 --> 00:18:57,700
definitely

526
00:18:58,160 --> 00:19:00,640
something to think about when you are releasing

527
00:19:00,640 --> 00:19:01,140
that.

528
00:19:01,440 --> 00:19:03,600
I think we've covered everything here that we're

529
00:19:03,600 --> 00:19:05,119
just gonna talk about. This is a light

530
00:19:05,119 --> 00:19:07,440
overview. It's nothing technical about how to do

531
00:19:07,440 --> 00:19:10,025
it. There's plenty of YouTube tutorials out there

532
00:19:10,025 --> 00:19:11,785
on how to do advertising on any of

533
00:19:11,785 --> 00:19:12,525
these platforms.

534
00:19:13,144 --> 00:19:14,605
So use those tutorials.

535
00:19:15,065 --> 00:19:17,625
Yeah. And so use those tutorials and take

536
00:19:17,625 --> 00:19:19,945
a look if you're using Blueberry on all

537
00:19:19,945 --> 00:19:21,545
of the ways that we make this available

538
00:19:21,545 --> 00:19:22,045
too.

539
00:19:22,664 --> 00:19:24,899
You know, there's a lot available in the

540
00:19:24,899 --> 00:19:25,880
podcaster dashboard,

541
00:19:26,500 --> 00:19:27,000
and

542
00:19:27,700 --> 00:19:29,880
there's a lot in the sidebar that might

543
00:19:30,339 --> 00:19:32,500
be helpful that you just are unaware of

544
00:19:32,500 --> 00:19:35,140
right now. And, of course, remember, your marketing

545
00:19:35,140 --> 00:19:37,059
budget doesn't need to be big. It just

546
00:19:37,059 --> 00:19:39,000
needs to be aligned with your goals and

547
00:19:39,194 --> 00:19:40,095
and really,

548
00:19:40,794 --> 00:19:42,734
your stage in your podcasting journey.

549
00:19:43,355 --> 00:19:45,774
Right. So focus on consist consistency,

550
00:19:46,634 --> 00:19:48,634
lean on the free tools available to you,

551
00:19:48,634 --> 00:19:50,954
and always measure your progress no matter how

552
00:19:50,954 --> 00:19:51,454
small.

553
00:19:52,180 --> 00:19:54,599
And most importantly, don't forget, Blueberry includes

554
00:19:54,980 --> 00:19:57,299
a ton of features that help podcasters get

555
00:19:57,299 --> 00:19:57,799
discovered,

556
00:19:58,180 --> 00:20:00,340
track growth, and promote their show so you

557
00:20:00,340 --> 00:20:02,740
can spend less and do more. And matter

558
00:20:02,740 --> 00:20:04,680
of fact, make sure you check out our,

559
00:20:05,394 --> 00:20:08,295
introductory series to podcast stats. It's on YouTube.

560
00:20:08,674 --> 00:20:09,394
It gives you,

561
00:20:10,035 --> 00:20:12,194
really a a quick deep dive and a

562
00:20:12,194 --> 00:20:13,174
a three part series

563
00:20:13,714 --> 00:20:15,875
on on the entire platform so you get

564
00:20:15,875 --> 00:20:17,815
to know how to use all of that

565
00:20:17,875 --> 00:20:19,734
as a new or existing podcaster.

566
00:20:20,730 --> 00:20:22,809
Be sure to follow or subscribe to Podcast

567
00:20:22,809 --> 00:20:25,289
Insider for more strategy, support, and tools to

568
00:20:25,289 --> 00:20:26,349
help your show thrive.

569
00:20:27,049 --> 00:20:29,450
Thanks for joining us. Come back next week.

570
00:20:29,450 --> 00:20:30,349
And in the meantime,

571
00:20:30,730 --> 00:20:32,970
head to podcastinsider.com

572
00:20:32,970 --> 00:20:33,950
for more information.

573
00:20:34,490 --> 00:20:37,144
To subscribe, share, and read our show notes,

574
00:20:37,365 --> 00:20:39,445
check out the latest suite of services and

575
00:20:39,445 --> 00:20:40,424
learn how Blueberry

576
00:20:40,805 --> 00:20:44,825
can help you leverage your podcast. Visit blueberry.com.

577
00:20:45,045 --> 00:20:48,484
That's Blueberry without the ease because we can't

578
00:20:48,484 --> 00:20:49,545
afford the ease.