How to Grow a Podcast From 50 Listens Per Episode – PCI 441

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Welcome to Podcast Insider. I'm Mackenzie Bennett, marketing

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specialist at Blueberry.

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I'm Mike Donald, VP of customer relations here

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at Blueberry. Today, we're talking about how to

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grow your podcast when you're just starting out,

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maybe 50 listens per episode.

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Yeah. From building listener loyalty to simple strategies

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that actually work, we've got tips

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that you can put to use today.

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You're listening to Podcast Insider, a weekly podcast

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bringing insights, advice, and insider tips and tricks

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to help you start, grow, and thrive through

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podcasting with the support of your team here

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at We Very Podcasting. Welcome. Let's dive in.

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This is something that we get asked on

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a

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regular basis

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from from all types of creators. So I

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figured this would be, you know, helpful to

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a lot of people out there.

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But one of the first things that we

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wanted to talk about is

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social media. Double down on one social platform.

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You know, putting yourself across all of them

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is gonna spread yourself way too thin. Yeah.

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I mean, you know, promoting

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your show,

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there's a lot of lot into it. You

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know? Like, in my particular case, I focus

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mostly on Facebook because my target audience

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are Facebookers

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and, you know, sometimes on x.

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And that's really it for what I do

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for my particular show, and it makes it

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easier so I don't have to go to

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Instagram and TikTok and YouTube

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and, you know, all the places

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to,

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you know, to share or to, you know,

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send a clip to or whatever. You know?

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I I I picked just a couple, and

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and seems to work okay.

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We recommend that you use,

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quotes,

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you know, something that was

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that you can see other people really enjoying,

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some kind of takeaway.

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You can do audiograms

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and clips.

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The Blueberry

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podcast AI

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will do all of that for you. They'll

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figure out the clips for you.

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And then

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it's I would recommend, like, maybe you have

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a presence

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on more than one social media platform,

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but not, like, burn yourself out on every

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single one of them. You know, say,

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like, yeah. You might have a Facebook group

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where people are there, but you don't necessarily

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need to be there that much. Just say,

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like, hey. Here's a new episode.

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Because maybe you just, like,

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don't have a huge following there. However, on,

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you know, x, you might. So that's where

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you spend the majority of your time. So

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take a just go wherever you're probably most

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comfortable with.

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Yeah. And and one of the things that,

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you know, a lot of people will do

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is they'll go into a Facebook group, and,

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unfortunately,

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podcast

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related Facebook groups are notorious for this.

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They'll go in and say, hey. I got

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a new episode. Well, most podcasters

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don't really wanna see you you promote your

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podcast on a podcast related group.

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So do it in your niche. Don't go

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you know, like, if you're doing a podcast

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about dogs,

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go to the dog groups,

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not the podcast group because

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you know?

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And and don't just go in there and

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say, hey.

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I got a podcast episode here. You know?

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Say

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you know, answer questions,

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participate

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otherwise. Get, you know, get them to know

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you.

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Actually, be helpful.

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Yeah. Because so many people just you know,

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they get turned I I hate it when,

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you know, I go into a group and

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all there is is a bunch of self

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promotion

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Yeah. And, you know, no real interaction.

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You know? Well, you have to you have

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to, like, establish

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yourself as someone who knows what you're talking

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about, and then people start to like you.

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And then they're like, hey. Do you have

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a podcast? Or, like, hey. Do you have

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any other information about this since you seem

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to know so much about this or, like,

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be interested in this in the first place?

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So you're nice trick. Kinda lead them there.

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And that a nice trick

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is to like, if, say, someone and let's

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talk dogs. You know? Someone has a question

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about something to do with a dog,

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and you did an episode about that. It

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might not even be the most current episode.

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Hey. I did an episode about that two

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months ago. Here's the link to it. You

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know, something like that.

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It has to be a authentic hook. You

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know, you everything else, like, people are gonna

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be able to tell. We can all we're

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all on social media so often that people

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can tell authenticity a mile away a lot

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of the time.

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Speaking of authenticity

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and,

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and whatever,

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you'll notice Mackenzie glitching a little bit.

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When she's talking today, she's got Internet issues.

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So

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Yeah. We're still going on. But, if she

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glitches a little bit, that's what's going on.

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It happens to the best of us and

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to the worst of us. For sure. Anyway,

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another another thing is, you know, ask for

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word-of-mouth,

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you know, right in your show. Oh, hey.

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Mhmm. If you like something, you know, say

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say, you know, we're talking here and

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and you say, you know, hey. This little

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section that Mackenzie and Mike did about,

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you know, rating and reviewing rather than whatever,

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that's, you know, that's interesting.

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Tell somebody

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that, you know, this

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tell somebody else that, you like that section

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or you like this episode or whatever. Don't

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just say rate and review. Well, ratings and

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reviews,

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they're great for social proof, but they're not

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gonna get you more listeners.

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You know? Yeah.

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People have to find the rating and review

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by finding your show first. Well

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it's exactly what I was gonna say is,

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yeah,

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if I'm already led to this show and

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then I look at the ratings and reviews

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and it's more just continuing

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to say, you know, like, the the good

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information that I already heard before, then, yeah,

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I'm gonna take those reviews at face value.

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But you have to be able to like,

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people have to be able to find those

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reviews in the first place. Those reviews don't

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really mean much if people still aren't finding

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the show. Right. And don't rely on the

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apps

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to surface your show. I mean Yeah. There's,

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you know, reportedly

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4,000,000

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possible shows out there of which, you know,

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only a certain number of them are

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actively producing,

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but still don't, you know, don't rely on

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Apple search

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or, you know, Spotify

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search or whatever to find

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your show if they don't know the name

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of your show. So word-of-mouth is the best

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way. You know? Hey. You know? Tell a

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friend. Tell

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a coworker. Tell family members or, you know,

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whatever. You know? That

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that's that's the way to get the word

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out. And then once they show up on

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on whatever app they're looking at and they

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see some ratings and reviews, well, that just

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helps them decide to to listen.

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I will say my my sister

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and

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some cousins of ours have had a group

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chat for a decade now, and there are

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a lot of podcasts

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being sent to one another in that chat.

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A lot. Yeah. And that's And and that's

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what gets us hooked on to new shows

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is each other.

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See. And next on the list here is

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nail your podcast title and description.

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Okay. So we'll see how well I nail

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naming this one. What what did I already

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name it? Let me go how to grow

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a podcast from 50 listens per episode.

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So

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how you're gonna do that is

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nail the title episode and description.

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Yeah.

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It it depends

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a little bit

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on the directory that, you know, your show

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is being shown in, whether that's Apple, Spotify,

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podcast addict, whatever it is.

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But

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I think probably still at the top of

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the list of what you want to hit

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is

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just traditional SEO.

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That one's probably gonna work the the best

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for people. Here's a bad example for this

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episode.

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Episode four

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forty one,

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Mike and Mackenzie talk about growing your show.

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That would be a terrible title.

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Yeah. I don't like that one.

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I don't like that one at all. Yeah.

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The one that you pick much better. Yes.

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Yes.

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If there is someone that you interviewed that

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is gonna be good for SEO, like their

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name, you know, if you're interviewing going,

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like, a lot of people will put Todd's

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name in an interview because Todd Cochran at

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this point, he's been doing this twenty years.

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His name is online.

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So that will bring up some

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some stuff for people, you know, put you

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in the good search results and discoverability. But

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overall,

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just follow the parameters

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of

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of whatever directory it is that you're part

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of, and you'll be fine. That and just

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making sure that you actually have, like,

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enough

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of a description

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that it'll show up online as well, that

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it'll show up in search engines. But, also,

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don't spam it. I I remember,

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like, even in show titles, you know, the

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overall show, like this podcast insider, you notice

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it's Mhmm. Podcast insider. It's not podcast insider,

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featuring Todd Cochran, blah blah blah blah blah

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blah. Just like in the you know, Joe

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Rogan blah blah blah in the title. You

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just We don't even put buy blueberry in

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the title. Right. You know? Because it's not

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worth

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it. Yes. You wanna keep that you know?

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And the episode titles, you you say what

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it's about. Don't say

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all these other things that isn't really relevant.

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You know? We we do put the episode

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number in the title kinda at the end,

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or we used to. I don't know if

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we still do. Well, it's it goes out

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on

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the,

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like, the the blog post, like, the when

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I actually published the episode on podcastinsider.com,

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00:09:57,625 --> 00:09:59,625
but I don't put the number in the

274
00:09:59,625 --> 00:10:01,245
title for Apple.

275
00:10:01,705 --> 00:10:04,184
No. We have an option within PowerPress to

276
00:10:04,184 --> 00:10:05,909
put in a title that you want Apple

277
00:10:05,909 --> 00:10:07,509
to have for this episode, and I never

278
00:10:07,509 --> 00:10:08,809
put it in there because

279
00:10:09,829 --> 00:10:10,730
it doesn't matter.

280
00:10:11,190 --> 00:10:13,990
Right. Right. So, you know, your episode number

281
00:10:13,990 --> 00:10:16,309
is cool for you. Maybe not such a

282
00:10:16,309 --> 00:10:17,669
good thing for the title. And if you

283
00:10:17,669 --> 00:10:18,789
put it in there, put it at the

284
00:10:18,789 --> 00:10:20,649
end of the title, not at the beginning.

285
00:10:21,355 --> 00:10:23,375
Or the beginning of the description.

286
00:10:23,995 --> 00:10:26,654
Yeah. Something like that. But, you know, it's

287
00:10:26,794 --> 00:10:29,274
it's only important to the podcaster, not the

288
00:10:29,274 --> 00:10:29,774
listeners.

289
00:10:30,634 --> 00:10:31,134
Yes.

290
00:10:31,754 --> 00:10:33,754
But that does kinda lead us into the

291
00:10:33,754 --> 00:10:36,414
next one, collaborate with other small podcasters.

292
00:10:38,660 --> 00:10:41,399
Whether that is doing, like, a guest swap

293
00:10:41,460 --> 00:10:44,100
where you go on each other's shows or

294
00:10:44,100 --> 00:10:45,139
you promote their

295
00:10:45,700 --> 00:10:48,180
you know, with the trailer in your intro

296
00:10:48,180 --> 00:10:50,440
or something like that. That's very common on

297
00:10:50,884 --> 00:10:53,065
all of NPR shows I know is, like,

298
00:10:53,365 --> 00:10:54,884
you know, whenever a new show is coming

299
00:10:54,884 --> 00:10:56,965
out, they just play the episode on the

300
00:10:56,965 --> 00:10:59,544
feed of an already popular show,

301
00:11:00,644 --> 00:11:02,965
because they know it'll still get ears and

302
00:11:02,965 --> 00:11:03,865
eyes. So

303
00:11:04,340 --> 00:11:05,540
there's a lot of different ways that you

304
00:11:05,540 --> 00:11:08,019
can do that. There's another, another thing that

305
00:11:08,019 --> 00:11:10,019
isn't done a lot, but I think is

306
00:11:10,019 --> 00:11:11,000
a cool idea,

307
00:11:11,779 --> 00:11:14,179
is say you you like, in our case,

308
00:11:14,179 --> 00:11:16,500
we you know, we we're a podcast about

309
00:11:16,500 --> 00:11:17,000
podcasting.

310
00:11:17,674 --> 00:11:20,794
Mhmm. And Dave Jackson does one called School

311
00:11:20,794 --> 00:11:21,534
of Podcasting,

312
00:11:21,995 --> 00:11:24,714
and Daniel Lewis does another one and, you

313
00:11:24,714 --> 00:11:26,095
know, so on and so forth.

314
00:11:26,794 --> 00:11:29,774
If you're really in close with somebody,

315
00:11:30,154 --> 00:11:32,095
another podcaster in your genre,

316
00:11:32,509 --> 00:11:34,669
say, hey. Let's do a feed drop. And

317
00:11:34,669 --> 00:11:36,929
what that is is, say,

318
00:11:37,309 --> 00:11:40,429
one of our episodes would be also added

319
00:11:40,429 --> 00:11:40,929
to

320
00:11:41,629 --> 00:11:43,629
Dave Vaxon's, and not that he would do

321
00:11:43,629 --> 00:11:44,370
that, but,

322
00:11:44,909 --> 00:11:47,754
you know, some some niches, that works.

323
00:11:48,134 --> 00:11:50,154
And Yeah. Also amongst networks,

324
00:11:50,774 --> 00:11:53,995
Wondery is really into that. So they'll they'll

325
00:11:54,534 --> 00:11:55,674
have a new show,

326
00:11:56,454 --> 00:11:58,375
and they wanna promote it. They'll put it

327
00:11:58,375 --> 00:11:59,914
in every show in the network

328
00:12:01,250 --> 00:12:03,809
as as a special episode. And, you know

329
00:12:03,970 --> 00:12:05,809
Yep. That may or may not work in

330
00:12:05,809 --> 00:12:07,649
your case. It's it's just something to think

331
00:12:07,649 --> 00:12:08,149
about.

332
00:12:08,929 --> 00:12:10,929
But even if people don't wanna listen to

333
00:12:10,929 --> 00:12:12,950
that episode, they're still gonna hear the title.

334
00:12:13,169 --> 00:12:15,350
Yeah. They're still gonna know that it exists.

335
00:12:15,754 --> 00:12:18,394
Yeah. That's the beauty of podcast listening. You

336
00:12:18,394 --> 00:12:20,975
can choose what you hit play on. Yeah.

337
00:12:21,195 --> 00:12:23,115
So Yeah. There you go. So you're not

338
00:12:23,115 --> 00:12:25,514
gonna be forcing anybody to listen to somebody

339
00:12:25,514 --> 00:12:27,774
else's show on yours or vice versa.

340
00:12:28,759 --> 00:12:31,240
So, anyway, just, you know, keep that in

341
00:12:31,240 --> 00:12:33,179
mind. You know? I there's lots of shows

342
00:12:33,240 --> 00:12:35,720
that that I'm subscribed to, and I look

343
00:12:35,720 --> 00:12:36,840
at the title, and I say, I don't

344
00:12:36,840 --> 00:12:38,120
wanna listen to that one, and I just

345
00:12:38,120 --> 00:12:39,580
get it out of there. You know?

346
00:12:40,725 --> 00:12:41,225
And

347
00:12:41,605 --> 00:12:43,464
not everyone wants to listen

348
00:12:43,764 --> 00:12:46,745
or watch every single time. You know? People

349
00:12:46,964 --> 00:12:50,084
people during the day have different wants and

350
00:12:50,084 --> 00:12:50,644
needs, and,

351
00:12:52,404 --> 00:12:54,549
this is gonna this is the way that

352
00:12:54,549 --> 00:12:56,549
you can repurpose your content is to reach

353
00:12:56,549 --> 00:12:58,250
people in each of those different ways.

354
00:12:59,750 --> 00:13:01,990
So you can do something like a YouTube

355
00:13:01,990 --> 00:13:03,450
short of an episode.

356
00:13:03,830 --> 00:13:04,889
You can do,

357
00:13:05,669 --> 00:13:08,615
newsletter stuff that is related to your show.

358
00:13:08,834 --> 00:13:11,334
You can do audio and video podcasting.

359
00:13:12,434 --> 00:13:14,534
You can just have a really, you

360
00:13:15,475 --> 00:13:18,855
know, really heavy presence on social media,

361
00:13:20,850 --> 00:13:22,070
whatever. It's all

362
00:13:22,529 --> 00:13:25,570
vaguely the same content just in whatever medium

363
00:13:25,570 --> 00:13:28,289
that people are getting it. You know, and

364
00:13:28,289 --> 00:13:29,970
it's it's like we always say, you know,

365
00:13:29,970 --> 00:13:31,350
it's okay to be everywhere.

366
00:13:32,049 --> 00:13:33,589
But, you know, also

367
00:13:34,129 --> 00:13:35,750
know that being everywhere

368
00:13:36,144 --> 00:13:37,845
takes extra work. And

369
00:13:38,225 --> 00:13:40,065
as we said before, you know, kind of

370
00:13:40,065 --> 00:13:40,964
focus on

371
00:13:41,504 --> 00:13:42,644
one or two places

372
00:13:43,745 --> 00:13:46,225
rather than all the places. But if you've

373
00:13:46,225 --> 00:13:47,125
got the time,

374
00:13:47,504 --> 00:13:49,924
being in all the places don't hurt either.

375
00:13:50,304 --> 00:13:53,230
No. It does not. It definitely does not.

376
00:13:53,289 --> 00:13:55,549
Just make sure you're doing it good, not,

377
00:13:55,690 --> 00:13:58,429
you know, just half assing everything, you know,

378
00:13:58,889 --> 00:14:01,289
which can happen. You know? I I I

379
00:14:01,289 --> 00:14:02,889
know in my case, you'd all go real

380
00:14:02,889 --> 00:14:04,730
hot and heavy on one thing and then

381
00:14:04,730 --> 00:14:06,274
get tired of it and go real hot

382
00:14:06,274 --> 00:14:08,514
and heavy on another thing and get tired

383
00:14:08,514 --> 00:14:09,875
of it. And, you know, trying to do

384
00:14:09,875 --> 00:14:12,375
it all is is a lot of work.

385
00:14:13,075 --> 00:14:14,355
A lot of the time your body knows

386
00:14:14,355 --> 00:14:16,934
before your brain knows. Yeah. Exactly.

387
00:14:17,840 --> 00:14:19,200
Your body will figure out you're doing too

388
00:14:19,200 --> 00:14:21,120
much before your brain will sometimes. Yeah. Another

389
00:14:21,120 --> 00:14:24,160
thing is, mailing lists. I know they're annoying

390
00:14:24,160 --> 00:14:26,000
to some people. You know, hey. Join my

391
00:14:26,000 --> 00:14:28,320
mailing list or, you know, having the most

392
00:14:28,320 --> 00:14:30,259
annoying thing is having a email

393
00:14:30,754 --> 00:14:32,595
list pop up before you even have a

394
00:14:32,595 --> 00:14:34,274
chance to look at the website. I hate

395
00:14:34,274 --> 00:14:35,174
that. But

396
00:14:35,634 --> 00:14:36,375
in your

397
00:14:37,634 --> 00:14:39,794
show itself, say, you know, hey. I do

398
00:14:39,794 --> 00:14:41,715
have an email sign up. It's over here

399
00:14:41,715 --> 00:14:44,355
on my website, and, you know, you'll get

400
00:14:44,355 --> 00:14:47,200
some, you know, some sort of free something

401
00:14:47,200 --> 00:14:49,299
or you get a little behind the scenes

402
00:14:49,360 --> 00:14:51,840
or, you know, or just extra information or

403
00:14:51,840 --> 00:14:53,519
get the show notes sent to you or,

404
00:14:53,519 --> 00:14:55,679
you know, whatever you wanna send out in

405
00:14:55,679 --> 00:14:58,559
that mailing list. But collect some emails, you

406
00:14:58,559 --> 00:15:00,160
know, get to know your audience a little

407
00:15:00,160 --> 00:15:00,660
better.

408
00:15:01,014 --> 00:15:03,174
I mean, I have a real life example

409
00:15:03,174 --> 00:15:03,834
of this.

410
00:15:04,294 --> 00:15:06,454
A friend of mine, she actually listens to

411
00:15:06,454 --> 00:15:07,815
the show. I just watched the stuff on

412
00:15:07,815 --> 00:15:11,034
social media for, this podcast, The Basement Yard,

413
00:15:11,495 --> 00:15:12,870
and they're going on tour.

414
00:15:13,909 --> 00:15:16,230
I think they're recording live episodes whenever they

415
00:15:16,230 --> 00:15:18,070
do their shows, but it's basically just it's

416
00:15:18,070 --> 00:15:20,309
like a comedy show. But she's on their

417
00:15:20,309 --> 00:15:21,610
mailing list and

418
00:15:22,070 --> 00:15:24,409
got the email saying, coming to Columbus.

419
00:15:25,144 --> 00:15:26,585
Tickets go on sale at such and such

420
00:15:26,585 --> 00:15:27,085
time,

421
00:15:27,465 --> 00:15:28,764
blah blah blah blah. So

422
00:15:29,304 --> 00:15:30,524
now we're gonna go

423
00:15:31,304 --> 00:15:32,845
because it's gonna you know,

424
00:15:33,225 --> 00:15:35,465
that's just how that works. If you if

425
00:15:35,465 --> 00:15:37,144
people like your stuff, they're not gonna be

426
00:15:37,144 --> 00:15:37,644
mad.

427
00:15:38,230 --> 00:15:39,830
Yeah. I got the same sort of thing

428
00:15:39,830 --> 00:15:41,049
on a show I watch,

429
00:15:41,669 --> 00:15:43,910
on YouTube. It happens to be, not a

430
00:15:43,910 --> 00:15:44,970
podcast necessarily.

431
00:15:45,750 --> 00:15:48,070
But, you know, he he put up his

432
00:15:48,230 --> 00:15:49,990
you know, I'm going on tour. You know?

433
00:15:49,990 --> 00:15:51,665
It it was a comedy thing, and he's

434
00:15:51,665 --> 00:15:53,985
gonna be here in Traverse City, and, wife

435
00:15:53,985 --> 00:15:55,985
and I got tickets. So Yeah. You know,

436
00:15:55,985 --> 00:15:57,585
I would have never known that had I

437
00:15:57,585 --> 00:16:00,304
not signed up for his little, side email

438
00:16:00,304 --> 00:16:02,465
thing because he really doesn't say it on

439
00:16:02,465 --> 00:16:03,365
his show much.

440
00:16:03,940 --> 00:16:05,399
It's as simple as that.

441
00:16:06,259 --> 00:16:07,960
Okay. So this one's saying,

442
00:16:08,500 --> 00:16:10,340
talk to your listeners. If you only have

443
00:16:10,340 --> 00:16:12,519
50 listeners, talk to them specifically.

444
00:16:13,060 --> 00:16:13,560
Like,

445
00:16:14,019 --> 00:16:14,759
that is,

446
00:16:15,139 --> 00:16:16,899
you know, a small enough group that you

447
00:16:16,899 --> 00:16:19,095
could call out and remember some names of

448
00:16:19,095 --> 00:16:20,235
those exact people.

449
00:16:21,815 --> 00:16:22,955
A lot of the time audiences

450
00:16:23,335 --> 00:16:25,835
do really wanna, like, email or DM

451
00:16:26,375 --> 00:16:28,294
the host of a show. Like, they love

452
00:16:28,294 --> 00:16:28,794
it.

453
00:16:29,815 --> 00:16:31,434
And I think that is reciprocated

454
00:16:31,975 --> 00:16:34,210
on the other on the other side as

455
00:16:34,210 --> 00:16:37,009
well. So ask them, do you like these

456
00:16:37,009 --> 00:16:38,610
episodes? Do you think they should be longer

457
00:16:38,610 --> 00:16:40,470
or shorter? Do you think this one sucked?

458
00:16:40,769 --> 00:16:43,330
Was this one really funny? Like, was this

459
00:16:43,330 --> 00:16:44,710
actually helpful to

460
00:16:45,330 --> 00:16:48,070
talking about, like, whatever science thing? Yeah.

461
00:16:48,464 --> 00:16:50,324
All all of those things.

462
00:16:52,304 --> 00:16:54,384
Regardless of how show you're ever like, how

463
00:16:54,384 --> 00:16:55,764
big your show ever gets,

464
00:16:56,225 --> 00:16:58,865
those 50 people are technically, like, an early

465
00:16:58,865 --> 00:16:59,365
adopter.

466
00:17:00,784 --> 00:17:03,444
So so think of it that way. And

467
00:17:03,909 --> 00:17:05,930
I was watching a video this morning

468
00:17:06,710 --> 00:17:08,809
talking about, like, trying to

469
00:17:09,670 --> 00:17:11,930
build up your social media saying, like,

470
00:17:12,789 --> 00:17:14,250
if you have,

471
00:17:14,710 --> 00:17:16,309
you know, 250

472
00:17:16,309 --> 00:17:18,825
videos, that's a sold out movie theater. If

473
00:17:18,825 --> 00:17:21,224
you have 500, that's a conference. If you

474
00:17:21,224 --> 00:17:24,265
have 2,000, that's a concert. If you have

475
00:17:24,265 --> 00:17:25,964
50,000, that's a stadium.

476
00:17:26,265 --> 00:17:26,765
Like,

477
00:17:27,704 --> 00:17:28,845
you have these people.

478
00:17:30,424 --> 00:17:31,484
Use them wisely.

479
00:17:32,259 --> 00:17:33,619
You know, be kind to them, and they'll

480
00:17:33,619 --> 00:17:34,599
be kind to you.

481
00:17:34,980 --> 00:17:37,140
Right. Yep. And, you know, that yeah. I

482
00:17:37,140 --> 00:17:38,980
always tell people when they, you know, call

483
00:17:38,980 --> 00:17:41,380
about stats, hey. My stats are really low,

484
00:17:41,380 --> 00:17:43,220
and you look at the number and, you

485
00:17:43,220 --> 00:17:45,539
know, they have two or 300 downloads per

486
00:17:45,539 --> 00:17:47,535
episode. And I said, 202

487
00:17:47,535 --> 00:17:49,775
or 300 people. Imagine the size of the

488
00:17:49,775 --> 00:17:51,555
room you'd have to have

489
00:17:52,015 --> 00:17:53,615
to to to get them all in one

490
00:17:53,615 --> 00:17:55,535
room, and then you gotta entertain them for

491
00:17:55,535 --> 00:17:57,775
an hour. Does that seem like a small

492
00:17:57,775 --> 00:17:58,835
number? It isn't.

493
00:17:59,375 --> 00:18:00,755
It's not a small task.

494
00:18:02,539 --> 00:18:04,859
So And then the last little bit here

495
00:18:04,859 --> 00:18:05,920
is, you know,

496
00:18:06,460 --> 00:18:08,460
improve just 1%

497
00:18:08,460 --> 00:18:11,339
each episode, and you will be growing your

498
00:18:11,339 --> 00:18:11,839
audience.

499
00:18:13,019 --> 00:18:15,164
You know, it's not much more than that.

500
00:18:15,164 --> 00:18:17,424
You know? Do a couple of these things.

501
00:18:17,804 --> 00:18:18,544
You know,

502
00:18:19,085 --> 00:18:21,005
try try to, you know, keep track of

503
00:18:21,005 --> 00:18:22,924
it in stats. You know? You got you

504
00:18:22,924 --> 00:18:25,005
got stats. You can see how many downloads

505
00:18:25,005 --> 00:18:25,825
per episode.

506
00:18:26,609 --> 00:18:28,690
And as long as that number stays the

507
00:18:28,690 --> 00:18:30,869
same or goes up just a little bit,

508
00:18:31,730 --> 00:18:33,029
you're above average.

509
00:18:34,289 --> 00:18:35,589
Well, one of my friends,

510
00:18:36,450 --> 00:18:38,789
he's a big Costco lover.

511
00:18:39,394 --> 00:18:41,634
And whenever I, you know, whenever I see

512
00:18:41,634 --> 00:18:43,075
him, I'm like, oh, I like your shoes.

513
00:18:43,075 --> 00:18:44,674
Or, oh, this this food's really good. Where'd

514
00:18:44,674 --> 00:18:46,115
you get it? Blah blah blah. And he's

515
00:18:46,115 --> 00:18:47,095
like, Costco.

516
00:18:47,474 --> 00:18:49,954
It's the Kirkland brand, and the Kirkland brand

517
00:18:49,954 --> 00:18:52,490
is 1% better. That's, like, their thing is

518
00:18:52,490 --> 00:18:54,490
they are trying to be 1% better of

519
00:18:54,490 --> 00:18:55,789
whatever they are

520
00:18:56,490 --> 00:18:56,990
replicating

521
00:18:57,529 --> 00:18:59,549
or doing on their own. Yeah.

522
00:18:59,929 --> 00:19:02,730
And and eventually, it's like, yeah. No. I

523
00:19:02,890 --> 00:19:04,109
I'm okay buying,

524
00:19:04,625 --> 00:19:07,265
you know, store brand of everything as long

525
00:19:07,265 --> 00:19:08,325
as they are making

526
00:19:08,785 --> 00:19:10,085
the same the equivalent.

527
00:19:10,705 --> 00:19:12,945
And that 1% better is what they strive

528
00:19:12,945 --> 00:19:14,085
for, and it's

529
00:19:14,945 --> 00:19:15,924
highly working.

530
00:19:17,400 --> 00:19:19,799
It is going very well for Costco right

531
00:19:19,799 --> 00:19:20,619
now. So

532
00:19:21,559 --> 00:19:23,160
if you just keep the same mindset, I

533
00:19:23,160 --> 00:19:26,359
think it's, that's an obtainable goal Yeah. For

534
00:19:26,359 --> 00:19:29,000
each episode. Don't don't overdo it. You know?

535
00:19:29,000 --> 00:19:31,075
You you you're not gonna grow like a

536
00:19:31,075 --> 00:19:33,235
hockey stick in most cases. Now you might

537
00:19:33,235 --> 00:19:35,315
have an episode that breaks out, and that

538
00:19:35,315 --> 00:19:37,255
always keeps listeners too. But,

539
00:19:37,634 --> 00:19:39,715
you know, for the most part, podcasts just

540
00:19:39,715 --> 00:19:42,615
grow slowly over time, keep consistent, and

541
00:19:43,330 --> 00:19:45,730
and, you know, try to improve 1% per

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00:19:45,730 --> 00:19:46,230
episode.

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00:19:46,769 --> 00:19:49,250
That's it for today's episode on growing your

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00:19:49,250 --> 00:19:51,730
podcast from the ground up. Thanks for joining

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00:19:51,730 --> 00:19:52,230
us.

546
00:19:52,769 --> 00:19:54,690
If you found any of those helpful, be

547
00:19:54,690 --> 00:19:56,595
sure to follow us and subscribe to Podcast

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00:19:56,595 --> 00:19:58,755
Insider so that you don't miss any episodes

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00:19:58,755 --> 00:20:01,234
in the future. Yep. And if you're using

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00:20:01,234 --> 00:20:03,734
Blueberry, thanks for being part of our podcasting

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00:20:03,954 --> 00:20:06,615
community. We'll catch you next time. Thanks, everyone.

552
00:20:07,234 --> 00:20:09,234
Thanks for joining us. Come back next week.

553
00:20:09,234 --> 00:20:11,875
And in the meantime, head to podcastinsider.com

554
00:20:11,875 --> 00:20:12,750
for more information,

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00:20:13,210 --> 00:20:15,769
to subscribe, share, and read our show notes.

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00:20:15,769 --> 00:20:17,450
To check out the latest suite of services

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00:20:17,450 --> 00:20:19,289
and learn how Blueberry can help you leverage

558
00:20:19,289 --> 00:20:21,609
your podcast, visit blueberry.com.

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00:20:21,609 --> 00:20:24,169
That's Blueberry without the e's because we can't

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afford them.