How Do You Consume Podcasts – PCI 481

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- Welcome back to Podcast Insider.

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- I'm Mike Dell here at Blueberry, and, with

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- me as Dave and Mackenzie.

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- There you go. Dave,

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- tell them who you are. They probably forgot

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- since the last time they did one of

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- these.

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- Actually, if they've been watching YouTube, they see

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- me almost every week when I get a

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- video out. Yeah. I'm Dave Clements. I am,

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- one of the support team members, and I

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- am making

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- video content

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- for our YouTube channel. So go check that

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- out too. Alright. And, Mackenzie,

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- reintroduce

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- yourself. I'm sure everybody knows us, but let's

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- let's do this just in case we get

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- some new people.

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- I hope there's some people who don't know

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- me at this point listening to this podcast.

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- Mackenzie Bennett. I am director of marketing here

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- at Blueberry and,

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- cohost for Podcast Insider for many years now.

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- So, hopefully, we get some new listeners. Yeah.

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- We as you guys know,

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- that have been with us all along, we

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- took a bit of a hiatus.

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- We're revamping the show a little bit and,

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- being less,

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- techy, geeky, and preachy and, just having a

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- conversation.

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- And, Dave came up with a really good

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- topic for this episode,

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- that, you know,

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- for a pod caster, this is also kinda

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- good things to know about your audience. So

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- if you can figure it out what they're

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- doing,

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- you can, adapt what you're doing to, what

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- works for them. So we're gonna be talking

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- about

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- how we consume podcasts. And I and I

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- hesitate to to say the word listen because

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- there's more to podcasting these days than just

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- listening.

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- It's much to my chagrin,

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- but

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- it's okay. You know?

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- So

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- how do you consume podcast?

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- And, I guess,

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- Mackenzie,

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- I think, probably best

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- to start with you.

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- Okay.

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- Yeah. I

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- I've always been a bit of an oddball

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- in the blueberry group, I feel like. Yeah.

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- Oddball. You can send the sentence there. No.

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- I'm kidding. Yeah. Yeah. Yeah. That's good. That's

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- perfect.

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- Podcast done.

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- I I have never been a subscriber,

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- so

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- I am not subscribed to any podcast out

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- there.

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- Following some of the other apps? Yeah. Ex

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- yeah. Exactly.

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- I have never been

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- connected

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- to a show in that, you know, automated

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- way, I guess you could say.

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- So I just

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- typically would find the show

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- on social media

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- or,

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- I mean, back in the day,

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- I listened to like, I I started listening

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- to podcasts because of NPR.

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- So

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- that was just like I was listening,

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- to their radio

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- and they got me on there by talking

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- about the shows.

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- But

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- I am mainly

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- and I'd say mainly when I say, like,

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- 99.9%

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- of the podcasts that I consume,

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- are through Apple Podcasts with just the audio.

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- But

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- I'm finding it through social probably.

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- A friend recommended it maybe.

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- I heard about it

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- on some interview

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- somewhere,

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- or I found it in the

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- directory,

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- like, through Apple.

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- Through, like, the

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- you know, their algorithms have gotten better or

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- worse,

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- whatever you

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- whatever you think depending on how yours shows

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- up. But, you know, it's I think it's

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- definitely done both over the years, especially with

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- AI

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- taking over every algorithm nowadays.

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- So

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- generally,

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- that's how I listen

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- to podcasts. And I say listen because that

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- is the majority of the way that I

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- consume them. Do do you listen to a

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- lot of podcasts?

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- So I go through binging.

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- During the summer when I'm maybe in the

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- car more,

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- going on trips and whatnot,

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- yes. For sure.

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- I'd say spring and fall, not so much.

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- And then winter again,

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- maybe with some holidays or just like being

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- cooped up,

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- I will,

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- but I'll listen to them,

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- like once or twice a week at this

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- point,

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- for like random episodes. I'm not

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- solely invested in, like, a handful of shows

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- at the moment. I just there's so much

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- content.

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- Yes. There's a lot of content and,

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- you know, finding new stuff. You know? Like,

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- I'll I'll go in spurts, you know, just

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- where I'll listen to a lot of new

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- podcasts, and then I don't listen to very

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- many at all. And, you know, I have

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- my core bunch. But Mhmm.

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- So but, yeah, that makes sense.

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- And that's kinda you know, we get these

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- tech, you know, tech support calls and and

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- emails and what, you know, how come my,

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- listenership's down this month or up this month

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- or, you know, we get both questions.

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- And a lot of that is cyclic.

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- You know, your

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- core audience,

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- you know, maybe they got better things to

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- do. You know, like, the beginning of summer

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- is always,

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- you know, at least in the Northern Hemisphere,

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- beginning of summer is always a slow period,

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- you know, both in, you know, our support

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- calls,

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- podcast listening in general, new show startups,

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- all that stuff

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- kinda takes a break in June and July

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- and then starts to roll back

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- in, you know, octo or August, September,

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- October for sure. But,

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- anyway so,

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- Dave, how how do you consume

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- podcasts?

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- You know, my my listening has changed a

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- lot.

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- I've

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- I know I've been listening to podcasts for

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- a long time. Like, I've been doing this

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- for almost fifteen years, but I've been listening

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- for at least a couple years longer than

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- that.

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- And

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- I

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- used to,

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- like, if I was on, at the time,

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- Twitter and somebody was like, yeah. I got

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- a podcast. Immediately,

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- subscribe, listen to whatever episodes were out. Again,

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- kinda like Mackenzie, like, I would binge, except

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- I would stay subscribed because it was like,

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- oh, I gotta get the next one. So

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- at some point, I probably had,

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- I don't know, like, a 100 different shows

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- that I was subscribed to. And then I

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- couldn't keep up, so I deleted everything. And

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- then I go back and find new shows

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- or find the same old shows again.

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- Primarily,

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- I was

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- using,

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- I've totally forgot what it's called. Oh, Podcast

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- Addict.

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- Yep. And then when I went all in

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- on Apple,

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- I did not use the Apple Podcasts app.

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- I use Overcast.

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- Mhmm.

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- And now, I'm kind of in this weird

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- and this is where I can definitely connect

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- with

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- the overall industry vibe of going more toward

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- video. I tend to listen to stuff more

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- on YouTube,

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- which

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- feels very,

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- blasphemous,

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- because,

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- you know, I've always been an audio podcast

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- guy.

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- But a lot of the content I consume

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- is on YouTube. And, like, literally before we

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- started recording,

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- I was working on some stuff. And I

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- had a YouTube video playing on my phone,

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- and I was just listening to it Right.

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- While doing my work.

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- So that's shifted a lot for me.

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- And I will say

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- that

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- I don't listen to near as many shows

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- as I used to. And Mhmm. Now those

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- have almost been replaced with audiobooks or YouTube.

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- There are some shows that I still am

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- subscribed to that I'll listen to every once

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- in a while. So I'm kind of in

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- a dip era right now as far as

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- my audio or as far as my podcast

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- consumption goes in general.

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- I I've really gotten into almost

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- making the video essays that I love to

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- watch, turning those into podcast because I have

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- YouTube premium. So I can just shut my

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- phone screen off

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- and just listen to them.

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- Sure. And, yeah. Like well, with me, I

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- don't know. I started way back in the

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- day, and that's,

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- you know

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- you know, before there were phone apps and

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- all that, I had the iPod and the

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- iPodder

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- app and synced it with iTunes,

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- which is, no longer a thing.

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- Yep.

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- And, you know, so I've always

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- subscribed

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- and downloaded

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- things that I listen to,

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- But I've

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- evolved too, you know. And when you get

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- to the phone, you know, for a while,

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- I used Apple Podcasts.

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- I've tried a whole bunch of them. I

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- mean, I probably got eight apps on my

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- phone still, you know. And I have certain

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- shows I listen to on certain apps just

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- because

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- they're kinda

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- you know, like, podcasting two point o, is

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- a show that Adam Curry and Dave Jones

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- does.

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- And they go live,

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- and so I listen to them on an

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- app that picks up the live

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- so I can listen

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- live,

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- when they can when they come on on

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- Friday afternoons.

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- And

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- but for my day to day, I'm I

273
00:09:53.179 --> 00:09:56.059
- I just counted it up. I've got 27

274
00:09:56.059 --> 00:09:58.559
- shows that I'm following and or,

275
00:09:59.740 --> 00:10:02.320
- subscribed to on Pocket Casts.

276
00:10:04.274 --> 00:10:06.615
- I like to playlist my shows.

277
00:10:07.714 --> 00:10:10.115
- So, you know, I I subscribe to a

278
00:10:10.115 --> 00:10:10.615
- bunch

279
00:10:11.154 --> 00:10:13.815
- of aviation related shows, a bunch

280
00:10:14.355 --> 00:10:16.934
- of podcast related shows for work,

281
00:10:17.954 --> 00:10:18.694
- some other,

282
00:10:19.389 --> 00:10:21.709
- you know, like daily I have some dailies,

283
00:10:21.709 --> 00:10:23.809
- you know, a couple of new shows that

284
00:10:23.870 --> 00:10:25.490
- that put out daily episodes.

285
00:10:27.309 --> 00:10:28.750
- You know, and then I have just a

286
00:10:28.750 --> 00:10:30.610
- a gee whiz fun playlist.

287
00:10:31.245 --> 00:10:33.325
- So if I feel like listening about airplanes,

288
00:10:33.325 --> 00:10:35.565
- I start that playlist. If I feel like

289
00:10:35.565 --> 00:10:38.065
- listening to podcasts about podcasting,

290
00:10:39.004 --> 00:10:40.304
- I listen to that playlist.

291
00:10:42.125 --> 00:10:44.764
- But, yeah, I've I've pretty much completely switched

292
00:10:44.764 --> 00:10:46.065
- over to Pocket Cast

293
00:10:46.399 --> 00:10:47.779
- for my daily driver.

294
00:10:48.559 --> 00:10:50.799
- But I too have been sucked into the

295
00:10:50.799 --> 00:10:51.299
- YouTube

296
00:10:51.759 --> 00:10:52.259
- ecosystem.

297
00:10:53.840 --> 00:10:55.139
- My main television

298
00:10:56.080 --> 00:10:57.059
- is YouTube.

299
00:10:57.440 --> 00:10:57.940
- I

300
00:10:58.399 --> 00:10:59.379
- rarely watch

301
00:11:00.424 --> 00:11:03.144
- any other thing on my big screen TV.

302
00:11:03.144 --> 00:11:05.804
- It's, you know yes. I've I've

303
00:11:06.184 --> 00:11:08.664
- subscribed to Paramount because I'm a Star Trek

304
00:11:08.664 --> 00:11:11.144
- person. You look above me over here, there's

305
00:11:11.144 --> 00:11:12.044
- a an enterprise

306
00:11:12.424 --> 00:11:12.924
- poster.

307
00:11:16.480 --> 00:11:19.120
- And then I'm also, we have Netflix because

308
00:11:19.120 --> 00:11:22.879
- my wife likes Netflix, and, I'm kinda stuck

309
00:11:22.879 --> 00:11:24.500
- on the blacklist here lately

310
00:11:25.039 --> 00:11:25.779
- on Netflix.

311
00:11:26.159 --> 00:11:28.320
- But, for the most part, you know, we

312
00:11:28.320 --> 00:11:30.500
- have an antenna for regular television.

313
00:11:31.654 --> 00:11:34.855
- Everything I watch myself is pretty much YouTube.

314
00:11:34.855 --> 00:11:36.235
- And I too now

315
00:11:36.695 --> 00:11:38.774
- do what you do, Dave, is I'll start

316
00:11:38.774 --> 00:11:39.835
- a YouTube video,

317
00:11:40.695 --> 00:11:43.754
- silence the phone, and listen on my earbuds

318
00:11:43.894 --> 00:11:45.514
- or walking around or

319
00:11:45.990 --> 00:11:47.450
- driving or whatever.

320
00:11:48.629 --> 00:11:49.850
- I went to Dallas

321
00:11:50.549 --> 00:11:52.409
- a while back for a conference.

322
00:11:53.509 --> 00:11:55.049
- And on the way down,

323
00:11:56.309 --> 00:11:58.070
- it was the first time because I always

324
00:11:58.070 --> 00:11:59.669
- used to say, oh, you can't jump on

325
00:11:59.669 --> 00:12:01.884
- a airplane and watch YouTube. Yep. I I

326
00:12:01.884 --> 00:12:04.384
- watch YouTube the whole way, both directions.

327
00:12:05.324 --> 00:12:08.464
- You know? Starlink on the airplane was just

328
00:12:09.324 --> 00:12:11.504
- flawless and worked worked great.

329
00:12:12.125 --> 00:12:15.345
- So can't say that no more. But Yeah.

330
00:12:16.049 --> 00:12:17.750
- Yeah. I think that it shows

331
00:12:19.250 --> 00:12:20.309
- a a big shift.

332
00:12:20.929 --> 00:12:23.570
- You know, a couple years ago, I remember

333
00:12:23.570 --> 00:12:26.529
- when, like, the, you know, video podcasting, quote,

334
00:12:26.529 --> 00:12:27.029
- unquote,

335
00:12:29.105 --> 00:12:31.504
- when that conversation kind of started now video

336
00:12:31.504 --> 00:12:34.545
- podcasting's, like, almost always been a thing. It's

337
00:12:34.545 --> 00:12:36.785
- just now we have the Internet speeds and

338
00:12:36.785 --> 00:12:38.884
- the technology to keep up with it,

339
00:12:39.425 --> 00:12:41.445
- to be able to take your phone

340
00:12:41.820 --> 00:12:43.360
- and, you know, walk outside

341
00:12:43.740 --> 00:12:45.740
- and put it around the yard while having

342
00:12:45.740 --> 00:12:47.679
- a YouTube video play in the background.

343
00:12:50.059 --> 00:12:51.580
- Now you have to pay them to do

344
00:12:51.580 --> 00:12:54.480
- that. That's that's the one disadvantage of YouTube.

345
00:12:55.225 --> 00:12:57.384
- That's that's true unless you wanna, you know,

346
00:12:57.384 --> 00:12:59.945
- fry your phone and just Yeah. Leave your

347
00:12:59.945 --> 00:13:02.345
- screen. On the whole time. Yeah. But then

348
00:13:02.345 --> 00:13:04.424
- you also have to keep touching it, right,

349
00:13:04.424 --> 00:13:06.125
- to make sure it doesn't black out?

350
00:13:06.825 --> 00:13:08.745
- No. You can I mean, the YouTube will

351
00:13:08.745 --> 00:13:11.360
- hold hold it open? Yeah. Yeah. It depends

352
00:13:11.360 --> 00:13:13.919
- on how you set things on your phone.

353
00:13:13.919 --> 00:13:14.419
- But,

354
00:13:14.879 --> 00:13:16.879
- you know, like, I remember just it was

355
00:13:16.879 --> 00:13:19.120
- literally just a couple of years ago where

356
00:13:19.120 --> 00:13:21.379
- that was the conversation is like,

357
00:13:21.919 --> 00:13:25.534
- oh, you like, video podcasting. That's this big

358
00:13:25.534 --> 00:13:27.075
- thing. And I just remember

359
00:13:27.615 --> 00:13:29.454
- going, I don't understand that. I don't know

360
00:13:29.454 --> 00:13:31.154
- why anybody would want to

361
00:13:32.334 --> 00:13:34.334
- make a video podcast because video is a

362
00:13:34.334 --> 00:13:35.954
- lot of work. And then,

363
00:13:36.370 --> 00:13:38.050
- you know, I don't know. I just I'm

364
00:13:38.050 --> 00:13:40.210
- gonna listen to you anyway. And now I'm

365
00:13:40.210 --> 00:13:42.629
- sitting here doing that exact same thing,

366
00:13:43.809 --> 00:13:45.809
- and it just kind of came naturally because

367
00:13:45.809 --> 00:13:48.389
- I watch a lot of YouTube. So, well,

368
00:13:48.929 --> 00:13:50.769
- I got something to do. So phone goes

369
00:13:50.769 --> 00:13:52.495
- in the pocket, and I go and I

370
00:13:52.495 --> 00:13:54.975
- do something else. Sometimes I have earbuds. Sometimes

371
00:13:54.975 --> 00:13:56.355
- it's just playing from my phone.

372
00:13:56.735 --> 00:13:57.235
- Mhmm.

373
00:13:58.095 --> 00:14:00.514
- And I don't know. It's just it's interesting

374
00:14:00.735 --> 00:14:01.235
- to

375
00:14:02.894 --> 00:14:03.375
- see where

376
00:14:04.059 --> 00:14:05.660
- you know, we, as people who are in

377
00:14:05.660 --> 00:14:07.440
- the industry, may resist

378
00:14:08.540 --> 00:14:10.399
- some of these trends and just be like,

379
00:14:10.779 --> 00:14:12.480
- And, you know, video podcasting

380
00:14:13.180 --> 00:14:14.639
- may not ever be

381
00:14:15.100 --> 00:14:16.000
- super popular,

382
00:14:16.684 --> 00:14:18.865
- but it's something that we can't really ignore.

383
00:14:19.084 --> 00:14:19.824
- No. And

384
00:14:20.204 --> 00:14:22.204
- it's kind of nice to feel like, hey,

385
00:14:22.204 --> 00:14:24.784
- you know what? I have embraced this, but

386
00:14:25.164 --> 00:14:26.784
- now I have an opinion

387
00:14:27.164 --> 00:14:29.565
- on it. Whereas a couple years ago, I

388
00:14:29.565 --> 00:14:30.865
- didn't. And I was pretty

389
00:14:33.000 --> 00:14:33.740
- I was pretty

390
00:14:34.360 --> 00:14:37.420
- down on video podcasting. I remember telling people,

391
00:14:37.559 --> 00:14:39.179
- nah, don't do video.

392
00:14:39.639 --> 00:14:42.379
- My my thought has changed on that

393
00:14:42.759 --> 00:14:43.899
- where I just go,

394
00:14:44.934 --> 00:14:47.014
- audio is easier to get into. So that

395
00:14:47.014 --> 00:14:49.095
- will always be the number one thing I

396
00:14:49.095 --> 00:14:51.174
- recommend. If you wanna play around, if you

397
00:14:51.174 --> 00:14:53.834
- want to figure out if making a podcast

398
00:14:54.615 --> 00:14:57.589
- is your thing, start with audio. It's so

399
00:14:57.589 --> 00:15:00.870
- much less overhead. It's a lot less work

400
00:15:00.870 --> 00:15:01.370
- too.

401
00:15:01.909 --> 00:15:04.070
- But if you have the resources and you

402
00:15:04.070 --> 00:15:05.049
- have the time,

403
00:15:05.909 --> 00:15:08.230
- make a video podcast. But just make sure

404
00:15:08.230 --> 00:15:10.730
- that you're doing it well because then

405
00:15:11.045 --> 00:15:13.524
- people will want to watch it. Yeah. But

406
00:15:13.524 --> 00:15:14.884
- they may not watch it. Like, there are

407
00:15:14.884 --> 00:15:17.764
- statistics in the most recent video as of

408
00:15:17.764 --> 00:15:18.585
- this recording

409
00:15:18.965 --> 00:15:19.945
- that I posted

410
00:15:20.245 --> 00:15:21.545
- to our YouTube channel.

411
00:15:22.884 --> 00:15:24.105
- I think it was like

412
00:15:24.649 --> 00:15:26.750
- like, YouTube kind of was leading,

413
00:15:27.850 --> 00:15:28.350
- versus

414
00:15:28.730 --> 00:15:30.110
- Apple and Spotify

415
00:15:30.570 --> 00:15:31.070
- in

416
00:15:31.450 --> 00:15:31.950
- listenership.

417
00:15:32.410 --> 00:15:34.509
- So I thought that was really, really interesting,

418
00:15:34.730 --> 00:15:37.129
- and I'll be I'll be interested to watch

419
00:15:37.129 --> 00:15:39.105
- it as, you know, the next couple of

420
00:15:39.105 --> 00:15:40.084
- years come and go

421
00:15:40.784 --> 00:15:41.924
- as more

422
00:15:42.384 --> 00:15:42.884
- video

423
00:15:43.264 --> 00:15:46.464
- adoption comes because we've got, you know, HLS

424
00:15:46.464 --> 00:15:47.764
- coming with Apple Podcasts.

425
00:15:48.784 --> 00:15:50.144
- Spotify has podcast

426
00:15:50.625 --> 00:15:51.524
- video podcasts,

427
00:15:51.985 --> 00:15:52.485
- and

428
00:15:52.910 --> 00:15:54.830
- rumor has it they're gonna open that up

429
00:15:54.830 --> 00:15:55.730
- at some point.

430
00:15:56.190 --> 00:15:56.690
- So,

431
00:15:58.429 --> 00:16:00.529
- yeah, it's been interesting to watch and

432
00:16:01.070 --> 00:16:03.149
- actually have an opinion on it. Yeah. There

433
00:16:03.149 --> 00:16:03.889
- is still

434
00:16:04.910 --> 00:16:08.110
- something special about audio, and there'll always be

435
00:16:08.110 --> 00:16:08.610
- audio.

436
00:16:08.964 --> 00:16:10.884
- Oh, yeah. And and, you know, I I

437
00:16:10.884 --> 00:16:14.164
- look at the TV industry. Okay. Radio came

438
00:16:14.164 --> 00:16:15.544
- first, then TV,

439
00:16:16.565 --> 00:16:17.705
- but there's still radio.

440
00:16:18.245 --> 00:16:21.065
- And it's still you know, now the radio

441
00:16:21.125 --> 00:16:23.845
- business isn't doing so hot right lately. But

442
00:16:25.259 --> 00:16:27.740
- but there's always gonna be that. And, you

443
00:16:27.740 --> 00:16:28.960
- know, I I argue

444
00:16:29.740 --> 00:16:30.560
- a little bit

445
00:16:31.100 --> 00:16:33.340
- that you should still even if you're doing

446
00:16:33.340 --> 00:16:35.180
- video, you should also put it out as

447
00:16:35.180 --> 00:16:35.680
- audio

448
00:16:36.460 --> 00:16:36.960
- because,

449
00:16:38.425 --> 00:16:39.725
- you know, like, YouTubers,

450
00:16:40.264 --> 00:16:43.065
- you know, our Vidapod product is because is

451
00:16:43.065 --> 00:16:44.605
- pretty popular with YouTubers

452
00:16:45.465 --> 00:16:47.384
- that say, hey. You know, if we're just

453
00:16:47.384 --> 00:16:48.285
- doing a YouTube

454
00:16:48.825 --> 00:16:49.325
- channel,

455
00:16:50.440 --> 00:16:51.579
- I'm just on YouTube.

456
00:16:51.959 --> 00:16:53.339
- It doesn't go anywhere.

457
00:16:54.839 --> 00:16:57.240
- At least with the audio side of it.

458
00:16:57.240 --> 00:16:59.720
- You know, now not all YouTube videos lend

459
00:16:59.720 --> 00:17:00.860
- themselves to

460
00:17:02.039 --> 00:17:02.539
- audio,

461
00:17:03.195 --> 00:17:05.835
- But the ones that do can really, you

462
00:17:05.835 --> 00:17:08.634
- know, gain some audience for both for their

463
00:17:08.634 --> 00:17:10.955
- YouTube channel and just people that aren't gonna

464
00:17:10.955 --> 00:17:11.775
- watch YouTube.

465
00:17:12.474 --> 00:17:14.795
- Yep. You know? And so it's it's an

466
00:17:14.795 --> 00:17:17.214
- advantage to be as everywhere as you can.

467
00:17:18.980 --> 00:17:20.259
- You know? And then I know I I

468
00:17:20.259 --> 00:17:22.899
- don't wanna sound like we're YouTube fanboys and

469
00:17:22.899 --> 00:17:24.019
- girls here. But,

470
00:17:24.659 --> 00:17:27.380
- Oh, I am not. You know? And I

471
00:17:27.380 --> 00:17:29.299
- was just getting ready to to say something.

472
00:17:29.299 --> 00:17:32.440
- Like, I talked to you recently, Mackenzie, about

473
00:17:33.065 --> 00:17:34.984
- some video that I was like, oh, you

474
00:17:34.984 --> 00:17:36.585
- might be interested in watching this, and you're

475
00:17:36.585 --> 00:17:37.325
- just like,

476
00:17:37.704 --> 00:17:39.644
- that is not my thing. I'm sorry.

477
00:17:40.424 --> 00:17:41.484
- And I'm like, okay.

478
00:17:42.825 --> 00:17:46.109
- Which I find fascinating because, like so age

479
00:17:46.109 --> 00:17:47.950
- age wise, like, there is a few years

480
00:17:47.950 --> 00:17:50.829
- difference Yeah. In in in us. We we're

481
00:17:50.829 --> 00:17:51.730
- the same generation,

482
00:17:52.029 --> 00:17:54.450
- but different ends of that generation.

483
00:17:54.750 --> 00:17:58.029
- Yeah. So it's interesting to see how you

484
00:17:58.029 --> 00:17:58.529
- consume

485
00:17:59.095 --> 00:18:01.894
- content versus the way I do. Yeah. I

486
00:18:01.894 --> 00:18:03.495
- mean, the entire time, like, when you were

487
00:18:03.495 --> 00:18:03.995
- saying,

488
00:18:04.535 --> 00:18:05.195
- it is

489
00:18:06.055 --> 00:18:08.795
- easiest for for content creators to

490
00:18:09.495 --> 00:18:11.735
- do audio at this point. Like, if they're

491
00:18:11.735 --> 00:18:13.575
- gonna start a podcast, it's probably the easiest

492
00:18:13.575 --> 00:18:14.795
- to just do audio,

493
00:18:15.950 --> 00:18:18.369
- which is true. But I feel like it

494
00:18:18.910 --> 00:18:21.650
- might be the opposite for consumers.

495
00:18:22.349 --> 00:18:24.349
- The easiest thing to find right now to

496
00:18:24.349 --> 00:18:25.570
- consume is video.

497
00:18:26.109 --> 00:18:28.609
- Oh, good. That's a great observation.

498
00:18:29.224 --> 00:18:30.365
- Like, it really is.

499
00:18:30.825 --> 00:18:32.424
- I hadn't thought about it that way. And

500
00:18:32.424 --> 00:18:35.724
- that's one of the advantages of a video

501
00:18:36.105 --> 00:18:38.285
- is you are in more places.

502
00:18:39.625 --> 00:18:40.125
- You

503
00:18:40.585 --> 00:18:42.744
- can get found I mean, YouTube's one of

504
00:18:42.744 --> 00:18:46.660
- the big biggest search engines out there. And

505
00:18:46.720 --> 00:18:48.099
- you'll be found there

506
00:18:48.720 --> 00:18:51.460
- if people are looking for your particular content

507
00:18:51.599 --> 00:18:53.599
- that you'll be found there where you may

508
00:18:53.599 --> 00:18:56.160
- not be found on Apple Podcasts. You might

509
00:18:56.160 --> 00:18:57.539
- not be found on Spotify.

510
00:18:58.565 --> 00:19:00.644
- So, you know, I'm always I've always been

511
00:19:00.644 --> 00:19:03.384
- an advocate of being as everywhere as possible.

512
00:19:03.605 --> 00:19:06.164
- Now you can put just plain audio on

513
00:19:06.164 --> 00:19:08.585
- YouTube. We have that integration here at Blueberry.

514
00:19:11.279 --> 00:19:13.279
- I don't find that compelling. It's you know,

515
00:19:13.279 --> 00:19:15.600
- I'm gonna be staring at if I'm looking

516
00:19:15.600 --> 00:19:17.440
- at the screen, I'm gonna be staring at

517
00:19:17.440 --> 00:19:18.660
- your podcast logo

518
00:19:19.680 --> 00:19:20.980
- and hearing the audio.

519
00:19:21.600 --> 00:19:24.880
- Yeah. From from a video marketing standpoint too,

520
00:19:24.880 --> 00:19:26.474
- this is something I've

521
00:19:26.954 --> 00:19:30.075
- I've again, watching YouTube. I learned Yeah. That,

522
00:19:30.075 --> 00:19:31.855
- like, the way that people watch

523
00:19:32.154 --> 00:19:34.494
- YouTube is they look at the thumbnail.

524
00:19:34.954 --> 00:19:36.394
- They look at the title. They look at

525
00:19:36.394 --> 00:19:38.654
- the thumbnail again. And if

526
00:19:39.259 --> 00:19:42.220
- if that if the thumbnail is interesting enough

527
00:19:42.220 --> 00:19:45.019
- and matches the title well enough, people will

528
00:19:45.019 --> 00:19:47.440
- watch your video. Mhmm. And so

529
00:19:47.820 --> 00:19:50.220
- it's it's interesting because, like, that's a big

530
00:19:50.220 --> 00:19:52.720
- reason that I've always been,

531
00:19:53.315 --> 00:19:55.474
- like, do I really wanna put my audio

532
00:19:55.474 --> 00:19:56.855
- podcast on YouTube?

533
00:19:58.434 --> 00:20:00.275
- Even though I know people are just listening,

534
00:20:00.275 --> 00:20:02.115
- they're not looking at it. It's always been

535
00:20:02.115 --> 00:20:03.315
- one of those things in the back of

536
00:20:03.315 --> 00:20:04.835
- my head. I don't want them to just

537
00:20:04.835 --> 00:20:07.019
- look at my cover art, but I also

538
00:20:07.079 --> 00:20:08.759
- don't wanna have to develop some kind of

539
00:20:08.759 --> 00:20:10.519
- video. I don't wanna have to make AI

540
00:20:10.519 --> 00:20:11.740
- video for

541
00:20:12.200 --> 00:20:14.700
- my audio podcast. It just doesn't make sense.

542
00:20:15.160 --> 00:20:15.660
- So,

543
00:20:16.680 --> 00:20:17.640
- yeah. It's

544
00:20:18.039 --> 00:20:19.960
- Interesting. Okay. So you guys are, yeah, you

545
00:20:19.960 --> 00:20:22.424
- guys are definitely YouTube people. I have never

546
00:20:22.424 --> 00:20:24.345
- been and never will be a YouTube person.

547
00:20:24.345 --> 00:20:26.184
- If there is content that is long enough,

548
00:20:26.184 --> 00:20:28.184
- I'm watching it on my TV from a

549
00:20:28.184 --> 00:20:29.244
- production company.

550
00:20:30.265 --> 00:20:30.765
- If

551
00:20:31.865 --> 00:20:32.444
- you know?

552
00:20:34.519 --> 00:20:36.839
- I am, however, a TikTok person because they

553
00:20:37.000 --> 00:20:39.319
- those are short. Mhmm. And I can go

554
00:20:39.319 --> 00:20:39.819
- through

555
00:20:40.759 --> 00:20:44.059
- 10 different topics in fifteen minutes. And, unfortunately,

556
00:20:44.359 --> 00:20:46.679
- that is how my brain works. And that

557
00:20:46.679 --> 00:20:49.000
- fifteen minutes will really be three hours of

558
00:20:49.240 --> 00:20:50.404
- Yeah. Exactly.

559
00:20:51.424 --> 00:20:54.225
- So so I'm never gonna watch your podcast

560
00:20:54.225 --> 00:20:56.225
- on YouTube. That's never gonna happen for me.

561
00:20:56.225 --> 00:20:57.265
- However Mhmm.

562
00:20:57.744 --> 00:20:59.765
- I will see the clips

563
00:21:00.945 --> 00:21:04.325
- or someone mention your podcast Mhmm. On TikTok.

564
00:21:04.890 --> 00:21:06.650
- Yep. And then I will go listen to

565
00:21:06.650 --> 00:21:09.130
- it on on Apple Podcasts. Mhmm. I will

566
00:21:09.130 --> 00:21:12.009
- do that. That is in my, like, in

567
00:21:12.009 --> 00:21:12.509
- my

568
00:21:12.970 --> 00:21:15.289
- way that I consume podcasts. That's how I

569
00:21:15.289 --> 00:21:16.830
- find the show sometimes.

570
00:21:17.210 --> 00:21:19.230
- Right. And if you if you're Discovery.

571
00:21:19.894 --> 00:21:21.894
- Yeah. If it's the discovery for me, like,

572
00:21:21.894 --> 00:21:23.335
- that's how I'm gonna find it.

573
00:21:23.734 --> 00:21:25.575
- I'm never gonna watch it. I'm gonna listen

574
00:21:25.575 --> 00:21:27.815
- to it, but I'm gonna find it probably

575
00:21:27.815 --> 00:21:29.994
- through video at this point. At least,

576
00:21:30.454 --> 00:21:32.855
- you know, partially, whether someone mentions it in

577
00:21:32.855 --> 00:21:33.754
- a comment, whether

578
00:21:34.180 --> 00:21:36.099
- it is a clip from the actual show,

579
00:21:36.099 --> 00:21:38.039
- whether it is the show's actual,

580
00:21:38.660 --> 00:21:39.400
- you know,

581
00:21:39.779 --> 00:21:41.700
- official account or if it is a fan

582
00:21:41.700 --> 00:21:44.019
- account or what or if it is just,

583
00:21:44.019 --> 00:21:44.839
- like, offhand.

584
00:21:45.619 --> 00:21:47.140
- That's a big way that I'm probably gonna

585
00:21:47.140 --> 00:21:47.880
- find it nowadays.

586
00:21:48.355 --> 00:21:49.654
- Right. Yeah. You know,

587
00:21:50.355 --> 00:21:52.595
- YouTube videos, I I do watch it on

588
00:21:52.595 --> 00:21:55.154
- my big screen TV 99%

589
00:21:55.154 --> 00:21:57.394
- of the time. I I'm not of the

590
00:21:57.394 --> 00:21:59.815
- demographic where I'm gonna hold my phone up

591
00:22:00.274 --> 00:22:00.774
- and

592
00:22:01.315 --> 00:22:03.799
- watch a long form video on my phone.

593
00:22:03.799 --> 00:22:06.119
- I watch lots of shorts, and I don't

594
00:22:06.119 --> 00:22:08.860
- do TikTok in particular, but I do shorts

595
00:22:09.320 --> 00:22:12.380
- on YouTube, which are similar things and

596
00:22:13.000 --> 00:22:14.380
- and all that. I I

597
00:22:14.695 --> 00:22:17.335
- never really got into TikTok. I I loaded

598
00:22:17.335 --> 00:22:18.555
- it once, and then

599
00:22:19.335 --> 00:22:21.335
- three hours later said, no. I can't do

600
00:22:21.335 --> 00:22:22.474
- this. Mhmm.

601
00:22:23.335 --> 00:22:23.994
- You know?

602
00:22:24.375 --> 00:22:26.855
- Three hours. I'm I'm, like, six hours later

603
00:22:26.855 --> 00:22:28.480
- going, oh, I should probably go to sleep

604
00:22:28.480 --> 00:22:29.519
- before I have to wake up in an

605
00:22:29.519 --> 00:22:30.419
- hour. Yeah.

606
00:22:30.799 --> 00:22:33.519
- Yeah. And and, you know, those even the,

607
00:22:33.519 --> 00:22:36.359
- you know, YouTube shorts, same idea, you know,

608
00:22:36.359 --> 00:22:38.640
- the Mhmm. You can really get sucked into

609
00:22:38.640 --> 00:22:39.140
- it.

610
00:22:39.519 --> 00:22:40.019
- And

611
00:22:40.365 --> 00:22:42.125
- I guess that's the goal, but, you know,

612
00:22:42.125 --> 00:22:44.285
- you do learn stuff. And then, you know,

613
00:22:44.285 --> 00:22:46.045
- like a lot of the shorts people that

614
00:22:46.045 --> 00:22:46.545
- I've

615
00:22:47.085 --> 00:22:50.144
- discovered because of watching short form video,

616
00:22:51.164 --> 00:22:52.384
- I discover them.

617
00:22:52.890 --> 00:22:55.130
- I look at their YouTube channel, and if

618
00:22:55.130 --> 00:22:58.009
- they also have an audio podcast, I'll find

619
00:22:58.009 --> 00:22:59.470
- them that way. I mean, there's,

620
00:22:59.849 --> 00:23:02.490
- you know, the the whole media I mean,

621
00:23:02.490 --> 00:23:04.330
- podcasting is, you know, you get down to

622
00:23:04.330 --> 00:23:07.529
- it. Podcasting is a distribution method, not a

623
00:23:07.529 --> 00:23:08.029
- format.

624
00:23:09.474 --> 00:23:11.095
- Sure. You know? And,

625
00:23:11.634 --> 00:23:13.394
- you know, you wanna be real stickler. It's

626
00:23:13.394 --> 00:23:16.134
- RSS, but that's, you know, the ship sailed,

627
00:23:16.994 --> 00:23:17.894
- a little bit.

628
00:23:18.355 --> 00:23:20.115
- Yeah. We don't get to decide that. The

629
00:23:20.115 --> 00:23:21.839
- the consumer is At the core, at the

630
00:23:21.839 --> 00:23:24.640
- core, it is just a distribution method. And

631
00:23:24.640 --> 00:23:25.779
- if you could distribute

632
00:23:26.160 --> 00:23:29.119
- yours is that a word? Distribute? Distribute? There

633
00:23:29.119 --> 00:23:31.279
- you go. Yeah. Infast is on the wrong

634
00:23:31.279 --> 00:23:32.880
- syllable, but you got it. Yeah. There we

635
00:23:32.880 --> 00:23:35.115
- go. But, you know, as long as you

636
00:23:35.115 --> 00:23:37.035
- can be as everywhere as you can, who

637
00:23:37.035 --> 00:23:39.515
- cares what they call it? You know? Yep.

638
00:23:39.515 --> 00:23:43.195
- The consumer of the media doesn't care whether

639
00:23:43.195 --> 00:23:45.595
- it's called a podcast, a YouTube channel, a

640
00:23:45.595 --> 00:23:48.849
- TV show, a radio show. Doesn't matter. It's

641
00:23:48.849 --> 00:23:49.589
- the distribution.

642
00:23:51.089 --> 00:23:52.230
- And being as,

643
00:23:52.609 --> 00:23:53.750
- you know, as

644
00:23:54.210 --> 00:23:56.710
- agile as far as putting your stuff everywhere

645
00:23:56.769 --> 00:23:58.230
- you can be reasonably

646
00:23:58.929 --> 00:23:59.990
- is a good thing.

647
00:24:00.690 --> 00:24:01.349
- You know,

648
00:24:02.184 --> 00:24:04.224
- And I you know? I

649
00:24:05.205 --> 00:24:07.085
- personally, I'm not gonna watch

650
00:24:07.625 --> 00:24:09.705
- a a video on my phone unless it's

651
00:24:09.705 --> 00:24:12.765
- a short one. But on my big TV,

652
00:24:13.224 --> 00:24:15.144
- no problem. You know? Got an hour long

653
00:24:15.144 --> 00:24:17.404
- show. As long as it's interesting and compelling,

654
00:24:17.545 --> 00:24:18.900
- I'll sit and watch it.

655
00:24:19.359 --> 00:24:20.880
- Yep. I watch this,

656
00:24:21.440 --> 00:24:23.599
- this one YouTube channel. He doesn't well, he

657
00:24:23.599 --> 00:24:26.259
- does a podcast, but not of this show.

658
00:24:27.279 --> 00:24:29.680
- But his he does a a weekly video

659
00:24:29.680 --> 00:24:30.960
- that can be up to two and a

660
00:24:30.960 --> 00:24:32.339
- half, three hours sometimes.

661
00:24:33.404 --> 00:24:35.965
- And I make sure I I watch that,

662
00:24:36.445 --> 00:24:38.545
- you know, usually sometime over the weekend.

663
00:24:40.045 --> 00:24:41.984
- It comes out on Friday. And

664
00:24:42.765 --> 00:24:45.585
- but that's not everybody's use case. You know?

665
00:24:46.650 --> 00:24:48.330
- And, then, of course, they listen to one

666
00:24:48.330 --> 00:24:50.650
- audio podcast that can be up to three

667
00:24:50.650 --> 00:24:51.869
- hours twice a week.

668
00:24:54.089 --> 00:24:56.349
- Yeah. I I did wanna touch on,

669
00:24:58.410 --> 00:24:59.630
- Mackenzie's, like,

670
00:25:00.089 --> 00:25:02.269
- you know, finding podcasts on,

671
00:25:03.194 --> 00:25:03.694
- TikTok.

672
00:25:04.075 --> 00:25:04.474
- Yeah.

673
00:25:05.515 --> 00:25:07.914
- So something we we've started to do to

674
00:25:07.914 --> 00:25:10.734
- kinda pull pull back our blueberry curtain here

675
00:25:10.875 --> 00:25:11.375
- is,

676
00:25:12.234 --> 00:25:14.490
- we do what's called social listening. Basically, it's

677
00:25:15.049 --> 00:25:16.269
- getting out into

678
00:25:16.890 --> 00:25:19.309
- the the conversations that are happening online

679
00:25:19.769 --> 00:25:22.029
- and going, what are you guys talking about

680
00:25:22.250 --> 00:25:23.069
- as podcasters?

681
00:25:23.690 --> 00:25:24.589
- Mhmm. And,

682
00:25:25.849 --> 00:25:27.849
- one thing that I see over and over

683
00:25:27.849 --> 00:25:28.829
- and over again

684
00:25:29.369 --> 00:25:29.869
- is

685
00:25:30.345 --> 00:25:31.164
- people becoming

686
00:25:31.785 --> 00:25:32.684
- very obsessed

687
00:25:34.184 --> 00:25:36.105
- with making clips of their show. And, like,

688
00:25:36.105 --> 00:25:38.424
- I've seen people just, like, bend over backward

689
00:25:38.424 --> 00:25:40.525
- to figure out how to make it work.

690
00:25:40.585 --> 00:25:42.265
- So if I could give just a little

691
00:25:42.265 --> 00:25:43.644
- piece of practical advice,

692
00:25:44.424 --> 00:25:45.484
- what I would do,

693
00:25:46.319 --> 00:25:49.039
- rather than having a full blown, oh, I

694
00:25:49.039 --> 00:25:51.359
- need a soft box and this type of

695
00:25:51.359 --> 00:25:53.599
- light and this super fancy camera, and I

696
00:25:53.599 --> 00:25:56.259
- have to spend six hours setting things up,

697
00:25:57.359 --> 00:25:58.259
- grab a webcam,

698
00:25:59.005 --> 00:26:01.644
- place it somewhere wherever you record, or if

699
00:26:01.644 --> 00:26:04.125
- you record on Zoom, just record the Zoom

700
00:26:04.125 --> 00:26:05.105
- call in the video,

701
00:26:05.804 --> 00:26:08.525
- and use that to clip it. There are

702
00:26:08.525 --> 00:26:09.424
- plenty of

703
00:26:09.724 --> 00:26:11.724
- services out there that you can take your

704
00:26:11.724 --> 00:26:13.265
- video when it's done,

705
00:26:13.609 --> 00:26:16.029
- And Yep. It will find clips for you

706
00:26:16.170 --> 00:26:18.250
- and tell you, like, hey. These are pretty

707
00:26:18.250 --> 00:26:20.570
- good clips based on the transcript and things

708
00:26:20.570 --> 00:26:22.970
- like that. Just do that and make it

709
00:26:22.970 --> 00:26:24.190
- as simple as possible

710
00:26:24.570 --> 00:26:26.830
- so that you are not killing yourself

711
00:26:27.210 --> 00:26:27.710
- to

712
00:26:29.904 --> 00:26:31.845
- get all of that content out there. Because

713
00:26:32.865 --> 00:26:34.164
- even even doing

714
00:26:35.105 --> 00:26:37.984
- the simplest podcast can easily become a full

715
00:26:37.984 --> 00:26:40.625
- time job. And this comes from from a

716
00:26:40.625 --> 00:26:42.384
- guy who's done a bunch of different kinds

717
00:26:42.384 --> 00:26:44.964
- of podcasts. And, like, now I'm even going,

718
00:26:45.130 --> 00:26:46.890
- okay. Well, I'm gonna start a new audio

719
00:26:46.890 --> 00:26:47.789
- drama podcast,

720
00:26:48.409 --> 00:26:50.089
- even though I don't actually have time to

721
00:26:50.089 --> 00:26:52.730
- do it. Yeah. But I wanna do it.

722
00:26:52.730 --> 00:26:55.049
- It sounds like a lot of fun and

723
00:26:55.049 --> 00:26:57.710
- a lot of work. I'm guilty as charged.

724
00:26:57.849 --> 00:27:00.384
- I've started and stopped more podcasts than anybody

725
00:27:00.384 --> 00:27:01.045
- I know,

726
00:27:02.384 --> 00:27:03.605
- because it is work.

727
00:27:05.265 --> 00:27:07.265
- You know, I'm I'm I was doing a

728
00:27:07.265 --> 00:27:09.424
- daily here recently, and I sort of been

729
00:27:09.424 --> 00:27:11.365
- on hiatus with that one as well.

730
00:27:12.070 --> 00:27:13.990
- And that one was super easy. It took

731
00:27:13.990 --> 00:27:16.230
- me, you know, a five minute show took

732
00:27:16.230 --> 00:27:18.710
- me ten minutes to produce, and that was

733
00:27:18.710 --> 00:27:19.210
- it.

734
00:27:19.990 --> 00:27:22.710
- But another, thing, you know, along your lines

735
00:27:22.710 --> 00:27:24.630
- as far as clipping the show, instead of

736
00:27:24.630 --> 00:27:27.450
- clipping it, you could also promo it by

737
00:27:27.575 --> 00:27:28.714
- picking up your phone

738
00:27:29.654 --> 00:27:32.214
- and doing a selfie video. Hey. I've got

739
00:27:32.214 --> 00:27:33.815
- this week on blah blah blah blah blah,

740
00:27:33.815 --> 00:27:35.335
- you know, and then throw that up on

741
00:27:35.335 --> 00:27:38.875
- you on TikTok and YouTube and wherever else

742
00:27:38.934 --> 00:27:41.900
- short form videos go. I mean, how easy

743
00:27:41.900 --> 00:27:42.559
- is that?

744
00:27:43.180 --> 00:27:44.940
- You know, it doesn't have to actually be

745
00:27:44.940 --> 00:27:46.480
- a clip of your show.

746
00:27:46.859 --> 00:27:48.400
- No. It could be a clip

747
00:27:48.779 --> 00:27:50.000
- about your show.

748
00:27:50.299 --> 00:27:52.400
- Yeah. That is good enough for me.

749
00:27:53.464 --> 00:27:55.464
- That's that's generally good enough for me in

750
00:27:55.464 --> 00:27:58.365
- terms of, like, the promotion. But Mhmm. Also,

751
00:27:58.904 --> 00:28:00.365
- in terms of, like,

752
00:28:01.065 --> 00:28:01.565
- listening,

753
00:28:03.065 --> 00:28:04.845
- I've seen this happen in

754
00:28:06.200 --> 00:28:08.759
- the the TV shows that I'm watching Mhmm.

755
00:28:08.920 --> 00:28:09.580
- But also

756
00:28:09.960 --> 00:28:12.039
- in the podcast that I'm listening to. A

757
00:28:12.039 --> 00:28:13.980
- lot of limited series because

758
00:28:16.200 --> 00:28:17.580
- production has gotten

759
00:28:18.045 --> 00:28:20.525
- so long in between season one and season

760
00:28:20.525 --> 00:28:22.845
- two that I am done with it. I

761
00:28:22.845 --> 00:28:24.924
- am done with a show that only had

762
00:28:24.924 --> 00:28:26.605
- eight episodes, and then you want me to

763
00:28:26.605 --> 00:28:28.765
- come back three years later. I'm gonna do

764
00:28:28.765 --> 00:28:31.404
- it for some really damn good shows. But

765
00:28:31.404 --> 00:28:32.065
- in general,

766
00:28:32.899 --> 00:28:34.839
- like, I'm not gonna care.

767
00:28:35.140 --> 00:28:37.700
- I'm just I'm not coming back. And so

768
00:28:37.700 --> 00:28:38.519
- I really

769
00:28:39.779 --> 00:28:42.819
- have have seen myself change over to I

770
00:28:42.819 --> 00:28:43.880
- wanna get in,

771
00:28:44.419 --> 00:28:45.640
- and I care about

772
00:28:47.244 --> 00:28:50.125
- this six episode show that really knocks it

773
00:28:50.125 --> 00:28:51.744
- out of the park. Mhmm.

774
00:28:53.244 --> 00:28:54.144
- Instead of,

775
00:28:55.085 --> 00:28:56.144
- you know, every

776
00:28:56.605 --> 00:28:59.184
- every day, every three days, every whatever

777
00:28:59.730 --> 00:29:02.210
- of a mediocre episode that just feels like

778
00:29:02.210 --> 00:29:03.670
- I'm I'm eavesdropping

779
00:29:04.049 --> 00:29:05.569
- on a conversation I don't care about at

780
00:29:05.569 --> 00:29:06.470
- a coffee shop.

781
00:29:06.849 --> 00:29:09.829
- Yeah. Yeah. I I want to be enthralled.

782
00:29:10.529 --> 00:29:11.809
- That's what I care about at this point

783
00:29:11.809 --> 00:29:14.289
- for my content. Try try being a Star

784
00:29:14.289 --> 00:29:15.190
- Trek fan.

785
00:29:16.825 --> 00:29:17.565
- The dedication?

786
00:29:18.025 --> 00:29:19.565
- They do 10 episodes,

787
00:29:20.184 --> 00:29:23.065
- and then three years later, do 10 more

788
00:29:23.065 --> 00:29:25.224
- episodes. And then three years later, do you

789
00:29:25.224 --> 00:29:25.964
- know, it's

790
00:29:26.585 --> 00:29:28.679
- yeah. You know? Yeah. You know? Then they

791
00:29:28.679 --> 00:29:30.440
- have a a spin off series that's a

792
00:29:30.440 --> 00:29:33.000
- totally different name that connects to four seasons

793
00:29:33.000 --> 00:29:35.000
- ago. Yeah. Oh my god. My friends were

794
00:29:35.000 --> 00:29:37.160
- asking recently. They're like, are you watching House

795
00:29:37.160 --> 00:29:39.400
- of the Dragon? No. Are you gonna watch

796
00:29:39.400 --> 00:29:42.125
- the new Harry Potter TV series? No. No.

797
00:29:42.345 --> 00:29:43.865
- I watched all the movies. I read the

798
00:29:43.865 --> 00:29:44.365
- books.

799
00:29:44.825 --> 00:29:45.565
- I'm good.

800
00:29:46.184 --> 00:29:48.105
- Like, I'm good for Harry Potter. I don't

801
00:29:48.105 --> 00:29:49.865
- care about Game of Thrones. Also, they trashed

802
00:29:49.865 --> 00:29:51.705
- the last season. So, no, you ruined it.

803
00:29:51.705 --> 00:29:53.085
- I don't wanna come back.

804
00:29:54.289 --> 00:29:57.009
- Yeah. See, the trick there is, like, my

805
00:29:57.009 --> 00:29:58.789
- wife and I do, we pick a series

806
00:29:58.929 --> 00:30:00.230
- that is done.

807
00:30:01.409 --> 00:30:02.929
- And then you go watch it after. And

808
00:30:02.929 --> 00:30:05.409
- then we binge watch that series till we're

809
00:30:05.409 --> 00:30:05.909
- done.

810
00:30:06.450 --> 00:30:08.849
- And then we pick another one and binge

811
00:30:08.849 --> 00:30:11.144
- watch that series till it's done. You know,

812
00:30:11.144 --> 00:30:14.585
- like, Blacklist has, what, eleven seasons or something.

813
00:30:14.585 --> 00:30:16.904
- We're, like, on season eight. We've been watching

814
00:30:16.904 --> 00:30:18.044
- it for six months.

815
00:30:18.825 --> 00:30:19.325
- Yep.

816
00:30:20.184 --> 00:30:23.140
- Exactly. I I so much of my content

817
00:30:23.140 --> 00:30:26.359
- consumption well, I it's kinda interesting because

818
00:30:26.900 --> 00:30:28.359
- I feel like I

819
00:30:28.819 --> 00:30:31.000
- I just adore long form

820
00:30:31.619 --> 00:30:32.119
- Mhmm.

821
00:30:32.500 --> 00:30:33.000
- Anything.

822
00:30:33.539 --> 00:30:34.440
- You give me

823
00:30:34.954 --> 00:30:37.214
- an hour long audio podcast

824
00:30:37.835 --> 00:30:39.375
- Mhmm. Or, you know,

825
00:30:39.914 --> 00:30:41.055
- a a a video essay.

826
00:30:41.515 --> 00:30:43.595
- I am here for it. But at the

827
00:30:43.595 --> 00:30:44.414
- same time,

828
00:30:45.355 --> 00:30:47.115
- I will be more than happy to just

829
00:30:47.115 --> 00:30:48.575
- sit and scroll Instagram

830
00:30:48.990 --> 00:30:50.910
- on my phone for the same amount of

831
00:30:50.910 --> 00:30:52.670
- time Mhmm. And then have a dog bark

832
00:30:52.670 --> 00:30:54.269
- and be like, hey. I gotta go outside.

833
00:30:54.269 --> 00:30:56.589
- I'm like, okay. But the phone's coming with

834
00:30:56.589 --> 00:30:59.069
- me because I'm not done scrolling. Yeah.

835
00:30:59.950 --> 00:31:01.410
- So it's just kinda interesting,

836
00:31:01.744 --> 00:31:04.545
- like, how how much I do adore long

837
00:31:04.545 --> 00:31:05.045
- form

838
00:31:05.585 --> 00:31:06.965
- even in Mhmm.

839
00:31:07.744 --> 00:31:08.884
- A time when

840
00:31:09.265 --> 00:31:12.625
- short form is still super popular. Everybody's trying

841
00:31:12.625 --> 00:31:13.684
- to grab your attention,

842
00:31:14.065 --> 00:31:16.244
- but I I still love that long form.

843
00:31:16.690 --> 00:31:17.190
- Yeah.

844
00:31:17.890 --> 00:31:20.369
- And that's, you know, that's that's just to

845
00:31:20.369 --> 00:31:23.490
- make make the content you want and consume

846
00:31:23.490 --> 00:31:24.150
- the content

847
00:31:24.849 --> 00:31:25.509
- you want

848
00:31:25.809 --> 00:31:27.650
- the way you want. And that that's something

849
00:31:27.650 --> 00:31:29.830
- that, you know, we we're spoiled now.

850
00:31:30.705 --> 00:31:32.005
- You know, used to be

851
00:31:32.625 --> 00:31:36.625
- watching TV involved, oh, Sunday night at 08:00,

852
00:31:36.625 --> 00:31:38.144
- I have to be sitting in front of

853
00:31:38.144 --> 00:31:40.404
- this box in the in the living room.

854
00:31:41.025 --> 00:31:43.359
- And that was it. I mean, there was

855
00:31:43.359 --> 00:31:44.339
- no option

856
00:31:44.640 --> 00:31:45.700
- to go online.

857
00:31:46.240 --> 00:31:48.319
- There was no option to even record it

858
00:31:48.319 --> 00:31:49.460
- when I was a kid.

859
00:31:50.079 --> 00:31:52.880
- VPRs weren't even invented when I started watching

860
00:31:52.880 --> 00:31:55.039
- TV. You know? Right. It's me old. I

861
00:31:55.039 --> 00:31:55.700
- get it.

862
00:31:56.495 --> 00:31:59.775
- But, you know, and, oh, color? That's actually

863
00:31:59.775 --> 00:32:01.394
- in color now? Cool.

864
00:32:02.654 --> 00:32:03.394
- That's funny.

865
00:32:03.775 --> 00:32:04.174
- But,

866
00:32:04.894 --> 00:32:07.295
- you know, hey, that's, you know, my my

867
00:32:07.295 --> 00:32:09.795
- generation kind of bridged the gap between,

868
00:32:10.539 --> 00:32:13.359
- you know, no technology and all the technology.

869
00:32:14.299 --> 00:32:14.799
- Right.

870
00:32:15.180 --> 00:32:17.440
- Yeah. You know, we've had to adapt.

871
00:32:17.900 --> 00:32:20.400
- But, yeah, we're spoiled, you know. And and

872
00:32:20.700 --> 00:32:22.240
- here's here's where I

873
00:32:23.099 --> 00:32:24.319
- I find it funny

874
00:32:25.035 --> 00:32:26.955
- is I'm sitting there watching a TV show.

875
00:32:26.955 --> 00:32:27.855
- So we're watching

876
00:32:28.394 --> 00:32:29.695
- Star Trek or Blacklist

877
00:32:30.075 --> 00:32:32.494
- or some long form TV show,

878
00:32:32.795 --> 00:32:34.475
- and it gets to a boring part. I

879
00:32:34.475 --> 00:32:36.394
- pull out my phone and I'm looking through

880
00:32:36.394 --> 00:32:37.295
- shorts and

881
00:32:37.755 --> 00:32:39.855
- scrolling Facebook or whatever.

882
00:32:41.809 --> 00:32:44.049
- Really? You're so bored with watching TV that

883
00:32:44.049 --> 00:32:45.590
- you need to watch another one?

884
00:32:46.769 --> 00:32:47.910
- Yeah. Well,

885
00:32:48.369 --> 00:32:51.910
- I mean, this isn't necessarily podcasting related, but,

886
00:32:52.210 --> 00:32:52.710
- like,

887
00:32:53.085 --> 00:32:56.384
- Netflix has started to tell writers and directors,

888
00:32:56.684 --> 00:32:58.044
- you need to change the way that you

889
00:32:58.044 --> 00:33:00.625
- shoot your long form content because

890
00:33:01.244 --> 00:33:02.845
- you have to you have to make it

891
00:33:02.845 --> 00:33:04.924
- as a second screen. That's what they're referring

892
00:33:04.924 --> 00:33:05.825
- to it as,

893
00:33:06.284 --> 00:33:08.069
- because people are checking their phones.

894
00:33:08.630 --> 00:33:09.029
- So,

895
00:33:09.669 --> 00:33:12.069
- and along those season of stranger things for

896
00:33:12.069 --> 00:33:13.049
- that exact reason.

897
00:33:13.429 --> 00:33:16.149
- Oh, don't even that's a that's a different

898
00:33:16.149 --> 00:33:16.649
- conversation,

899
00:33:17.109 --> 00:33:19.429
- and I could be here for years. Yeah.

900
00:33:19.429 --> 00:33:20.149
- It's the,

901
00:33:21.065 --> 00:33:23.384
- you are on your medium sized screen all

902
00:33:23.384 --> 00:33:25.625
- day long, and then you you're done with

903
00:33:25.625 --> 00:33:27.224
- that. So then you sit in front of

904
00:33:27.224 --> 00:33:29.224
- your big screen to scroll on your tiny

905
00:33:29.224 --> 00:33:29.724
- screen.

906
00:33:30.025 --> 00:33:31.804
- That's what happens to everyone nowadays.

907
00:33:32.345 --> 00:33:32.845
- Yeah.

908
00:33:33.144 --> 00:33:35.170
- And, you know, as much as I hate

909
00:33:35.170 --> 00:33:36.850
- to admit it, I'm sucked right into the

910
00:33:36.850 --> 00:33:37.670
- same thing.

911
00:33:38.049 --> 00:33:40.450
- You know? I need to be entertained all

912
00:33:40.450 --> 00:33:42.690
- that. Yes. I do. Like, you know, standing

913
00:33:42.690 --> 00:33:44.769
- in line at the grocery store, and I

914
00:33:44.769 --> 00:33:46.549
- might pull out my phone. Just

915
00:33:46.930 --> 00:33:48.630
- well, I'm just standing here.

916
00:33:49.105 --> 00:33:50.644
- You know? Yeah. And

917
00:33:51.024 --> 00:33:53.984
- and and it is relevant to podcasters because

918
00:33:53.984 --> 00:33:54.724
- we are

919
00:33:55.345 --> 00:33:56.644
- competing with

920
00:33:57.345 --> 00:33:58.164
- all of this.

921
00:33:59.105 --> 00:34:00.865
- And not not in a bad way, but

922
00:34:00.865 --> 00:34:01.264
- we are

923
00:34:02.240 --> 00:34:04.880
- we're part of the media landscape as a

924
00:34:04.880 --> 00:34:08.000
- podcaster, whether you're doing an audio only show,

925
00:34:08.000 --> 00:34:10.260
- a video show, a YouTube channel,

926
00:34:10.880 --> 00:34:14.000
- whatever, all the above, we're competing with all

927
00:34:14.000 --> 00:34:16.340
- of that stuff, TV included.

928
00:34:17.484 --> 00:34:20.045
- Yeah. And I I I think something like,

929
00:34:20.045 --> 00:34:21.644
- a a key thing that I think every

930
00:34:21.644 --> 00:34:23.824
- podcaster needs to consider if they're not

931
00:34:24.364 --> 00:34:24.864
- is

932
00:34:25.324 --> 00:34:27.184
- what does your audience

933
00:34:27.565 --> 00:34:28.065
- want?

934
00:34:28.364 --> 00:34:30.125
- I think when you have a new show,

935
00:34:30.125 --> 00:34:32.784
- you don't know, so play around with it.

936
00:34:33.359 --> 00:34:35.039
- We've talked about it in older episodes of

937
00:34:35.039 --> 00:34:37.859
- Podcast Insider to just experiment with your show

938
00:34:37.920 --> 00:34:40.319
- because nobody's going to scream at you because

939
00:34:40.319 --> 00:34:41.539
- you changed something.

940
00:34:41.839 --> 00:34:43.679
- They will tell you, hey. I enjoyed that

941
00:34:43.679 --> 00:34:45.279
- or I didn't enjoy that thing that you

942
00:34:45.279 --> 00:34:46.099
- got rid of.

943
00:34:47.039 --> 00:34:47.539
- But,

944
00:34:48.275 --> 00:34:49.735
- again, if you're a new show,

945
00:34:50.035 --> 00:34:52.195
- play around with video. It doesn't have to

946
00:34:52.195 --> 00:34:54.434
- be the thing that you do, but make

947
00:34:54.434 --> 00:34:56.835
- a video component to your audio show. Play

948
00:34:56.835 --> 00:34:58.614
- around with it. See how well it's received,

949
00:34:58.994 --> 00:35:01.380
- and then lean into that a little bit

950
00:35:01.460 --> 00:35:03.460
- more. Or don't do it if you realize

951
00:35:03.460 --> 00:35:04.599
- I got two views

952
00:35:05.059 --> 00:35:07.719
- versus I got, you know, 50 downloads

953
00:35:08.179 --> 00:35:10.579
- on my or listens on my on my

954
00:35:10.579 --> 00:35:11.559
- audio podcast.

955
00:35:13.139 --> 00:35:13.639
- Because,

956
00:35:14.815 --> 00:35:15.474
- you know,

957
00:35:15.775 --> 00:35:16.755
- while you are

958
00:35:17.215 --> 00:35:19.695
- a creator, you're also a consumer. So take

959
00:35:19.695 --> 00:35:22.594
- that consumer mindset into what you are making.

960
00:35:22.655 --> 00:35:24.195
- Mhmm. That that would be

961
00:35:24.494 --> 00:35:26.175
- a a core piece of advice that I

962
00:35:26.175 --> 00:35:27.554
- would give podcasters

963
00:35:27.855 --> 00:35:28.594
- right now.

964
00:35:30.440 --> 00:35:31.339
- Sure. And,

965
00:35:31.719 --> 00:35:33.179
- you know, like I say, it's,

966
00:35:34.280 --> 00:35:37.079
- we're we're part of that landscape. But as

967
00:35:37.079 --> 00:35:37.579
- podcasters

968
00:35:38.119 --> 00:35:39.980
- or podcast consumers or

969
00:35:40.599 --> 00:35:43.675
- Netflix users, you know, whatever. It's all part

970
00:35:43.675 --> 00:35:44.894
- of the same ecosystem

971
00:35:45.195 --> 00:35:45.695
- now,

972
00:35:46.235 --> 00:35:47.534
- and we need to

973
00:35:48.474 --> 00:35:50.155
- do that. And, you know, Blueberry's got some

974
00:35:50.155 --> 00:35:52.394
- pretty exciting stuff if you wanna play with

975
00:35:52.394 --> 00:35:52.894
- video

976
00:35:53.400 --> 00:35:54.619
- coming very soon,

977
00:35:55.079 --> 00:35:55.480
- so,

978
00:35:56.039 --> 00:35:57.900
- stay tuned for that. But

979
00:35:58.679 --> 00:35:59.179
- Yeah.

980
00:35:59.719 --> 00:36:00.219
- Any

981
00:36:00.920 --> 00:36:02.679
- final words of wisdom on,

982
00:36:03.239 --> 00:36:06.199
- podcast consumption or media consumption? Or

983
00:36:06.984 --> 00:36:08.585
- no. I I I won't open it up

984
00:36:08.585 --> 00:36:09.324
- for complaints.

985
00:36:10.105 --> 00:36:10.605
- But

986
00:36:12.184 --> 00:36:14.445
- I I have a question because I'm curious.

987
00:36:15.464 --> 00:36:17.625
- Have either one of you and maybe our

988
00:36:17.625 --> 00:36:19.945
- listeners too. Can you leave a comment, chime

989
00:36:19.945 --> 00:36:22.800
- in, email Mike McKenzie or myself?

990
00:36:23.199 --> 00:36:25.300
- Yeah. I wanna know, have you ever

991
00:36:25.599 --> 00:36:28.099
- listened to or watched a podcast

992
00:36:29.119 --> 00:36:29.619
- from

993
00:36:30.719 --> 00:36:34.000
- a platform like Netflix or Disney plus or

994
00:36:34.000 --> 00:36:36.315
- Hulu or anything like that? Because that is

995
00:36:36.315 --> 00:36:38.954
- becoming more popular. But I won't wanna say

996
00:36:38.954 --> 00:36:39.454
- popular.

997
00:36:39.914 --> 00:36:42.554
- It's happening more often. Yeah. It's happening more

998
00:36:42.554 --> 00:36:44.255
- often. I wouldn't say popular.

999
00:36:45.034 --> 00:36:46.574
- Yeah. You'll you'll have,

1000
00:36:46.875 --> 00:36:47.534
- you know,

1001
00:36:48.234 --> 00:36:49.679
- you know, Daredevil

1002
00:36:49.980 --> 00:36:52.640
- just came out with season two, and,

1003
00:36:53.900 --> 00:36:56.640
- now there's a Daredevil Born Again podcast

1004
00:36:57.099 --> 00:37:00.159
- about every episode. Have either of you two

1005
00:37:00.219 --> 00:37:00.719
- ever

1006
00:37:01.500 --> 00:37:02.880
- checked one of those out?

1007
00:37:03.785 --> 00:37:05.405
- I'll let you go first, Mackenzie.

1008
00:37:06.184 --> 00:37:08.505
- You mean, like, the, the, you know, the

1009
00:37:08.505 --> 00:37:10.605
- podcast about the TV show or whatever?

1010
00:37:11.065 --> 00:37:12.045
- Yeah. Yeah.

1011
00:37:12.585 --> 00:37:13.885
- Yes. I have.

1012
00:37:14.184 --> 00:37:14.664
- There was

1013
00:37:16.190 --> 00:37:18.269
- oh my god. I'm I'm dating myself. I

1014
00:37:18.269 --> 00:37:20.030
- sound like Mike saying I'm dating myself. But

1015
00:37:20.030 --> 00:37:20.690
- I remember

1016
00:37:21.230 --> 00:37:22.690
- in 2013,

1017
00:37:23.710 --> 00:37:24.210
- listening

1018
00:37:24.750 --> 00:37:25.710
- 2012,

1019
00:37:25.710 --> 00:37:26.610
- 2011,

1020
00:37:26.670 --> 00:37:27.630
- like, 2013,

1021
00:37:27.869 --> 00:37:29.730
- listening to a lot of Breaking Bad podcasts.

1022
00:37:30.605 --> 00:37:33.344
- Yeah. There was not, like, an official one

1023
00:37:33.724 --> 00:37:35.885
- through AMC at that time because that was

1024
00:37:35.885 --> 00:37:38.204
- not a thing. But I remember listening to

1025
00:37:38.204 --> 00:37:40.204
- a lot of, like, fan ones. And then

1026
00:37:40.204 --> 00:37:41.414
- I have listened to,

1027
00:37:44.070 --> 00:37:46.570
- there was a last of us podcast

1028
00:37:46.869 --> 00:37:48.010
- that the creator,

1029
00:37:49.430 --> 00:37:51.030
- the creator of the show, the creator of

1030
00:37:51.030 --> 00:37:52.710
- the game, and then the main character in

1031
00:37:52.710 --> 00:37:54.710
- the game did together. And I listened to

1032
00:37:54.710 --> 00:37:56.250
- that for season one. And then,

1033
00:37:57.670 --> 00:37:58.170
- HBO

1034
00:37:59.175 --> 00:38:01.255
- does podcast for, like, a lot of their

1035
00:38:01.255 --> 00:38:03.335
- shows now. So I've listened to some random

1036
00:38:03.335 --> 00:38:03.835
- episodes,

1037
00:38:05.175 --> 00:38:05.994
- about that.

1038
00:38:06.454 --> 00:38:08.695
- Is that right on the platform that you're

1039
00:38:08.695 --> 00:38:09.835
- watching the show?

1040
00:38:10.535 --> 00:38:12.295
- So the when I was listening to The

1041
00:38:12.295 --> 00:38:13.974
- Last of Us, no. I would go listen

1042
00:38:13.974 --> 00:38:15.199
- on my phone. Mhmm.

1043
00:38:16.300 --> 00:38:17.440
- I have watched,

1044
00:38:18.780 --> 00:38:19.519
- I think,

1045
00:38:19.900 --> 00:38:20.400
- like,

1046
00:38:20.780 --> 00:38:21.280
- maybe

1047
00:38:21.900 --> 00:38:24.000
- the, like, three or four minute

1048
00:38:24.780 --> 00:38:25.280
- extras

1049
00:38:25.739 --> 00:38:28.175
- that show after the HBO show

1050
00:38:28.795 --> 00:38:30.175
- that are part of the podcast

1051
00:38:30.555 --> 00:38:31.535
- Mhmm. I think.

1052
00:38:32.235 --> 00:38:32.974
- And then,

1053
00:38:34.635 --> 00:38:35.914
- I was just over at my friend's house

1054
00:38:35.914 --> 00:38:37.434
- the other day, and we were scrolling through

1055
00:38:37.434 --> 00:38:39.355
- Netflix. Then it has, like, a whole section

1056
00:38:39.355 --> 00:38:41.130
- for podcast that I have not listened to,

1057
00:38:41.130 --> 00:38:42.969
- but we were, like, scrolling through. And then

1058
00:38:42.969 --> 00:38:44.730
- we were like, we are not in the

1059
00:38:44.809 --> 00:38:46.489
- this is, like, not the type of mood

1060
00:38:46.489 --> 00:38:47.710
- that we're in right now.

1061
00:38:48.089 --> 00:38:50.409
- So no. Yeah. I've heard they're not doing

1062
00:38:50.409 --> 00:38:52.750
- great over there. So but god.

1063
00:38:53.050 --> 00:38:55.385
- I'm gonna go back to Star Trek because

1064
00:38:55.605 --> 00:38:58.425
- that's my that's my experience of that.

1065
00:38:58.724 --> 00:38:59.625
- But on Paramount,

1066
00:39:00.644 --> 00:39:02.485
- there you know, that's where all the Star

1067
00:39:02.485 --> 00:39:03.625
- Treks are now.

1068
00:39:04.085 --> 00:39:05.385
- It's on Paramount Plus.

1069
00:39:05.684 --> 00:39:07.304
- And they have a

1070
00:39:07.844 --> 00:39:08.744
- after show

1071
00:39:10.349 --> 00:39:10.849
- podcast

1072
00:39:11.230 --> 00:39:15.150
- style video. So I I don't believe it's

1073
00:39:15.150 --> 00:39:16.369
- distributed VRSS

1074
00:39:16.670 --> 00:39:18.529
- anywhere, but if it is, I might

1075
00:39:18.909 --> 00:39:19.889
- check it out. But

1076
00:39:20.750 --> 00:39:23.549
- so anytime they're premiering a new series, so,

1077
00:39:23.549 --> 00:39:26.144
- like, there's 10 episodes of Strange New Worlds

1078
00:39:26.144 --> 00:39:27.525
- coming up here really soon.

1079
00:39:27.905 --> 00:39:29.445
- And after every one,

1080
00:39:30.065 --> 00:39:33.184
- they'll have a show with, Wil Wheaton, if

1081
00:39:33.184 --> 00:39:35.744
- you know who he is. Yeah. He played

1082
00:39:35.744 --> 00:39:38.005
- Wesley Crusher on Next Gen. Anyway,

1083
00:39:38.670 --> 00:39:39.409
- he interviews

1084
00:39:39.949 --> 00:39:40.449
- actors

1085
00:39:41.469 --> 00:39:42.130
- from that

1086
00:39:42.589 --> 00:39:45.170
- episode, and they talk about that episode.

1087
00:39:46.030 --> 00:39:48.449
- Right after the episode goes live,

1088
00:39:48.750 --> 00:39:49.889
- that goes live.

1089
00:39:50.349 --> 00:39:52.375
- And I, you know, I I don't think

1090
00:39:52.375 --> 00:39:54.795
- it's a true podcast, but it's very podcast

1091
00:39:54.934 --> 00:39:55.434
- style.

1092
00:39:56.215 --> 00:39:59.015
- Yeah. And, Yeah. You know, and, you know,

1093
00:39:59.015 --> 00:40:00.695
- so I always end up watching the after

1094
00:40:00.695 --> 00:40:03.115
- show after the show. You know?

1095
00:40:03.655 --> 00:40:04.155
- Right.

1096
00:40:05.159 --> 00:40:07.719
- Yeah. I I remember I was gonna say,

1097
00:40:07.719 --> 00:40:10.460
- oh, no. I've never listened or watched anything

1098
00:40:10.519 --> 00:40:12.199
- on those platforms. But I was like, no.

1099
00:40:12.199 --> 00:40:13.019
- I do remember,

1100
00:40:14.519 --> 00:40:17.319
- when the most recent season of Peacekeeper came

1101
00:40:17.319 --> 00:40:19.179
- out on HBO Max.

1102
00:40:19.704 --> 00:40:21.625
- I just watched a random one, and I

1103
00:40:21.625 --> 00:40:23.964
- was like, I'd rather listen to this.

1104
00:40:24.585 --> 00:40:26.505
- I don't I don't really wanna watch a

1105
00:40:26.505 --> 00:40:28.984
- couple, you know, a few people talk about

1106
00:40:28.984 --> 00:40:30.664
- the show that I just watched. Mhmm. I'll

1107
00:40:30.664 --> 00:40:31.804
- just listen to it.

1108
00:40:32.630 --> 00:40:34.410
- But I do, like, you know,

1109
00:40:34.789 --> 00:40:36.969
- early days, like, when The Walking Dead was

1110
00:40:37.910 --> 00:40:39.849
- at at, like, its height of popularity,

1111
00:40:40.150 --> 00:40:41.530
- I was listening to,

1112
00:40:42.150 --> 00:40:43.690
- you know, an unofficial

1113
00:40:45.045 --> 00:40:47.444
- show about that. So, yeah, I didn't mean

1114
00:40:47.444 --> 00:40:49.625
- to get us off into a huge topic.

1115
00:40:49.844 --> 00:40:52.085
- Yeah. That's alright. That's It's it's I'm just

1116
00:40:52.085 --> 00:40:53.844
- curious because I I was like, I don't

1117
00:40:53.844 --> 00:40:55.045
- know that I've done that. And I guess

1118
00:40:55.045 --> 00:40:57.059
- I am guilty of it. But Yeah. Yeah.

1119
00:40:57.140 --> 00:40:58.739
- And that you know, that's kind of the

1120
00:40:58.739 --> 00:41:01.480
- format we're going for here is a conversation

1121
00:41:02.019 --> 00:41:03.400
- amongst us, not

1122
00:41:03.860 --> 00:41:06.260
- just us preaching to you. And we're gonna

1123
00:41:06.260 --> 00:41:08.340
- get other team members on here as well.

1124
00:41:08.340 --> 00:41:10.099
- It's not gonna just be the three of

1125
00:41:10.099 --> 00:41:10.599
- us.

1126
00:41:12.035 --> 00:41:14.454
- The the goal is to, you know, whatever

1127
00:41:14.914 --> 00:41:15.414
- particular

1128
00:41:15.875 --> 00:41:18.855
- subject comes up for that episode, we're gonna,

1129
00:41:19.394 --> 00:41:21.394
- you know, find the best people on our

1130
00:41:21.394 --> 00:41:23.315
- team to to talk about. And and it'd

1131
00:41:23.315 --> 00:41:24.675
- be nice for you guys to get to

1132
00:41:24.675 --> 00:41:25.175
- know

1133
00:41:25.900 --> 00:41:27.260
- the rest of the team here. You know,

1134
00:41:27.260 --> 00:41:28.800
- it's not just the three of us,

1135
00:41:30.300 --> 00:41:31.119
- here at Blueberry.

1136
00:41:31.420 --> 00:41:32.559
- And, of course,

1137
00:41:33.019 --> 00:41:34.719
- be sure to check out Blueberry,

1138
00:41:35.179 --> 00:41:37.500
- b l u b r r y. We

1139
00:41:37.500 --> 00:41:39.840
- spelled it wrong because we can't afford these.

1140
00:41:41.264 --> 00:41:41.744
- But,

1141
00:41:42.224 --> 00:41:43.364
- any final words,

1142
00:41:43.664 --> 00:41:44.164
- again?

1143
00:41:45.025 --> 00:41:46.565
- We'll get this over with.

1144
00:41:50.625 --> 00:41:52.405
- Hey. Well, hey. Thanks for

1145
00:41:52.809 --> 00:41:53.630
- tuning in,

1146
00:41:54.489 --> 00:41:55.789
- listening, and whatnot.

1147
00:41:56.650 --> 00:42:00.250
- And, go check out podcastinsider.com.

1148
00:42:00.250 --> 00:42:02.989
- We have blog posts over there. Usually, we

1149
00:42:03.049 --> 00:42:05.690
- throw our videos over there that Dave's doing.

1150
00:42:05.690 --> 00:42:05.985
- And

1151
00:42:06.785 --> 00:42:08.885
- of course, we have a YouTube channel, Blueberry

1152
00:42:09.025 --> 00:42:09.525
- Podcasting.

1153
00:42:10.625 --> 00:42:12.864
- Just look for Blueberry spelled wrong. You'll find

1154
00:42:12.864 --> 00:42:13.845
- us about everywhere.

1155
00:42:14.545 --> 00:42:16.885
- We'll catch you next time. Thanks, everyone.