Oct. 27, 2022
Help Us Help You, Podcast – PCI 318
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News- The privacy reports never stop. Podnews: Podcast app sent your location to any podcast publisher
- 27th annual Webby Awards are open for entries. Early entry closes on Oct. 28
- There are 573 podcasters in Saudi Arabia
- Squadcast has been granted their patent for their recording engine. Get the full description here.
- Nuvoodo says that 38% of podcast listeners have bought something they heard about on a podcast. We definitely have bought something advertising on a podcast.
- Here comes the Gen Z listeners. And an interesting connect to Gen X.
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Blubrry News- Todd had an eye-opening experience at Ignite the Sound in Saudi Arabia.
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Welcome to Podcast Insider.
2
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My name is Mackenzie Bennett and I'm
joined by co-host Mike. Do welcome. Hey.
3
00:00:16,270 --> 00:00:19,750
You're on a run here. I think
cos has been three in a row.
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I, there might have been one week off,
but I shall be back next week at Well.
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00:00:25,110 --> 00:00:29,390
. Ah, very good. Yeah. Cause I
won't be here. Yeah. So, which is rare.
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00:00:29,390 --> 00:00:33,710
Usually I'm the one that's, uh, here
and, but it happens from time to time.
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Not a huge Newsweek. This,
this week, it seems. So, uh,
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I guess we'll, uh, we'll get into it,
but, uh, yeah. Not a whole lot, uh,
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going. Well, I mean, there's
some, obviously, but.
10
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Uh, I mean, it's news, It's,
there's lulls every time.
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Yeah. It's that time of year.
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So the first one is coming
from Pod News, though,
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saying that a podcast app has been
sending your location to any podcast
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publisher. That's not good.
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No. It's a podcast app out
of New Zealand called Rova.
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I've never heard of it, but.
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I hadn't until today as well.
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Right. But if you use Rova, uh,
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there's some pretty amazing
amount of data that RVA is sending
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back to whoever wants it. And I mean,
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it's right down to your actual
location. You know, the,
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the example on the article here is, uh,
there's a map pin sitting there Right.
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At an airport where somebody's currently
sitting and listening to a podcast.
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That doesn't feel great. Yeah.
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There's an extent to which
I assume companies know
information about me and are
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selling it or providing
it to other people,
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but something that significant that
actually like location does not matter in
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the actual app. I'm not a fan of that.
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Right. You know, it's,
like I said, it's not, I,
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I personally don't care if they know
where I'm at, but mm-hmm.,
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you know, I'm sure there are people out
there that, you know, would, you know,
32
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and especially if you're in
countries where, you know,
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it's not as free and open as a
lot of countries are. You know,
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what if your government says, Oh,
you're not supposed to be there. Mm-hmm.
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, of course your phone does
that too. So, you know, if Apple or,
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or, uh, you know,
Android phones, you know,
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always give out location unless you set
it differently and they don't give it to
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everybody though. That's the thing. And
this one was pretty much you could, uh,
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just go in there and download, uh, all
this extra data. So yeah. James, this is,
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uh, over at Pod News. He, uh,
this was his original report. So,
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pretty, uh, scary. I think that.
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These, there's always something
coming out about privacy issues and,
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and what people are okay with
and what they're not okay with,
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and how companies are handling this
and, you know, know laws around it and.
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You know.
46
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Like it's just not gonna go.
47
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Away. Yeah. In the
eu they have the gdpr mm-hmm.
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Law and California's
got CCC p a and there's several other
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states doing that. And I'm sure there's
other countries that are doing that.
50
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And of course, we at Blueberry
can comply with all of those.
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We're GDPR worldwide, not just Europe.
Mm-hmm.. So, you know, we,
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we anonymize as much data as we
can and, uh, and comply with the,
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the laws and, you know, it's
just the right thing to do.
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Yeah. It's something that
we've always been, uh,
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pretty strict on ourselves of what
we're doing with this information.
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I mean, it's,
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it's not something that we've really
wanted to get into all that much,
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to be honest.
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. Right. You know, we,
we'll, we'll give you the, the,
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the country or the, or
the state or you know,
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in some cases the city
where somebody listened,
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but we don't tell you anything
about them in particular.
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And I guess that's the difference
here is that they're, you know,
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they're actually, you know,
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personally identifying
people in certain cases.
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Right.
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There's a difference between
the personal identity and just a
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mass, you know,
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collection of data of people
listening to this show. Right.
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Right. You know what, I've always,
I've always thought, you know,
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podcasting or podcast listening
is kind of an anonymous thing.
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You don't have to log in anywhere
to listen to a podcast on mm-hmm.
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. Some apps, I
mean, some you do, you know,
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like Apple knows what you're listening to.
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Spotify knows what you're
listening to. Right. But, you know,
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they don't necessarily personally
identify you either. You know,
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you can't go to Spotify and say, Hey,
did uh, McKenzie listen to this podcast?
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No. But, you know,
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they have a lot of data and all
those apps could get all the data.
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It's just they don't share it. Yeah. You
know, and that's, that's really what,
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what's going on here.
All right. Uh, let's see.
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Ah, hey, do you wanna, you
wanna get a Wey award?.
83
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This has been going on for a while,
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but this is the 27th annual
Wey Award and they are open
85
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for entries.
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Yeah. The,
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the thing with the Webbies is
it's between four and $600 to
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put in an entry.
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That's unfortunate.
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But it's under a lot of
different categories. Uh,
podcasting is now one of them.
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The podcasting wasn't, you know,
the whole time, obviously mm-hmm.
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. Cause it didn't exist
at the beginning. But, uh, you know,
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Webb's a pretty prestigious award, you
know, for things on the, on the web.
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, hence the word wey, but.
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Also Wey has its own podcast. Oh, yeah.
Talking about like, their own winners.
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Like I'm looking at their website right
now and see they have an episode with
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LeVar Burton and Professor Anita
Hill, Adam Scott, and Oh, nice.
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Like the winner's round table. There's
a bunch of good stuff stuff on here.
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Oh, yeah. Yeah. Very good. Yeah. Good
old LeVar Burton. He's gonna be, uh,
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in the new, uh, Picard
season this year. So,
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he's back at Star Trek instead of doing
his reading Rainbow thing,. So.
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He is a busy man. Yes.
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And, uh, his daughter's actually in
that too. Uh, he's playing his, uh,
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her, his daughter, his real daughter
is playing his fake daughter on, uh,
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Star Trek. So.
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That's fun.
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I I know way too much about Star
Trek. Sorry, I'm a geek. Uh,
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anyway, But.
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It says, early entry for
the Webbies is October
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20, 20, 22. Yeah.
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It's.
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Tomorrow. If you were listening to this,
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it's listening to this on
the day that it's coming out. It,
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you are short on time. Yeah.
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Uh, and that just means the prices go
up by 50 bucks or something. Uh mm-hmm.
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, The, the actual deadline,
I think is sometime in November. So,
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uh, but yeah, if you're interested,
get in there, you know, if you,
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you wanna compete for a Webbie,
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it's always kind of a neat thing to see
on someone's website when they've won a
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Webbie.
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. Yep. Also a, like I'm going
through right now, very simple, uh,
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application, so Yeah. And recommend it.
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Very good. So, uh, as we're
gonna talk about in the, well,
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I guess we could talk about it
now. Todd went to Saudi Arabia,
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that's why he wasn't here last week.
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He, he did, he went to this
really cool new podcast, or, Well,
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it's not a podcast conference,
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but it's podcasting was part
of it called Ignite the Sound.
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Yeah. And, uh, you know, the,
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the country is opening up
somewhat. Uh, that's what the,
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the big takeaway was that,
uh, he told us, of course,
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he hasn't give us the full
report yet. He's gonna do that,
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I guess tomorrow at our company meeting.
We'll, we'll hear the whole thing. But,
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uh, related to that, uh,
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Pad News has a copy of a translated
report from Shwarma Media.
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Did I say that right? Or Swam WA Media? I.
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I know you Schwar, uh, is a food, a
delicious, delicious food,
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as far as I'm aware. And
this, I believe is Sam Mawa.
139
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Okay, well, it's just before
lunch. I'm hungry. Anyway,
140
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uh, but it's a report, you know, how
many podcasters are in, in Saudi Arabia.
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What would would've been your
guess had you not looked at this?
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Oh, I, I had no idea.
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You could have told me 3000 or three.
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. Yeah. Well, anyways,
5 73 is the big number, uh.
145
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Which feels good.
146
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Yeah, that's, I mean,
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not bad for a country that's been pretty
closed down for a while and, uh mm-hmm.
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, and now
they're opening up. And, uh,
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one thing I found interesting is that, uh,
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32% female, you know, and,
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and that society hasn't
always been open to,
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uh, female creators are even having
a voice. So this is, this is.
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That's exactly why.
154
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, this is a good sign, you
know, and also like, you know,
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54% are solo podcasts, you
know, there's no guests,
156
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no cohost, none of that. And, uh,
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and 67% audio,
158
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and what Todd was talking
about is a lot of the,
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the women in podcasting
there that he talked to
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would only do audio because
they wanna, you know,
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back to the privacy thing,
they wanna stay mm-hmm.
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pretty anonymous.
Mm-hmm.,
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which I guess makes sense. So.
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Yeah, the, I mean, it's,
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podcasting provides a certain
level of anonymity that I,
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knowing what I know about this country
and how they're evolving is something
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that the women there are probably pretty,
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pretty grateful and invested in that
capability as well as, you know,
169
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I think that totally explains
why women are taking the lead in
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podcast creation there, as,
you know, the given,
171
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given the way that things are
changing, they have a lot to say.
172
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Yep. So, anyway, that, we'll
have a link to this report,
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and I'll let you pronounce the name again.
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, So Mawa Medias. Yeah.
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. So, yeah, we'll have a link to
that, uh, that James has up on Pod news.
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So.
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And I, I really do hope that I am
pronouncing that correctly. I should've.
178
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Looked it up before. Well, it's better,
better than my pronunciation, so.
179
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. Yeah.
180
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True. I'm terrible at that stuff. So, hey,
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our friends over at Squad
Cast, uh, got a patent to, uh,
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for their recording engine.
183
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You know, I thought this was
really cool. That's a, I mean,
184
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that's exciting anytime that
someone's able to secure a patent.
185
00:10:45,710 --> 00:10:49,120
Yeah. And, and basically
the, the feature that,
186
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that their main patent is about
is the Progressive upload,
187
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uh, which we use. Uh,
188
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what was that other one that
we use? Partner of ours?
I can't think of the name.
189
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Uh.
190
00:11:03,320 --> 00:11:04,120
Riverside.
191
00:11:04,120 --> 00:11:09,080
Riverside. There we go. Riverside's.
Awesome. But what happens is, is,
192
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you know, the recording was,
193
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is actually taken locally and put on the
user's hard drive or on their phone or
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whatever they're using to record.
And then after the recording is done,
195
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the recordings are uploaded to a central
server so that the host can download
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all the different recordings
or they combine them, or what,
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I don't know how it all works.
Mm-hmm., which is great,
198
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except for, you know,
199
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what happens if somebody loses an
internet connection and can't get back on
200
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right away. That's a
failure point with this. It,
201
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it uploads as it's recording,
so it records locally and,
202
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and then streams that, I don't know
how it, it's, it's in the patent, but.
203
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Yeah, . That's
exactly why they did this,
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because obviously they came up
with something valuable and cool
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and, you know, useful that
they wanna be able to, uh,
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make sure that they are.
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Okay. So I always like
to try to find, Yeah,
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I always like to try to figure out
how things work. So I guess,
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but anyway, congrats to them
for, uh, patenting that and,
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and hopefully, uh, they can license
that out to other apps if, uh, Yeah.
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You know, and, and
that'll improve the whole,
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the whole ecosystem of remote
recording, you know, you know,
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we've had our challenges
with remote recording and,
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and currently definitely we have,
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we have three different
recordings going right now,
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just in case one of them craps
out and, uh, it has happened. So,
217
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you know, Good.
218
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On that. Yeah. Those interested in the
full write up about how this works. Um,
219
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we have the link in the show notes, but
Squad Casted a really cool write up.
220
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And Mike, you would be happy to know
that they included a Star Trek, Recogni.
221
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. I just saw that.
Like, Oh, wow. Okay.
222
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The transporter. There we go. That's
what I want is a transporter. Right.
223
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That way you don't have to be on
an airplane, you just say, Okay,
224
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I wanna go to La Beep, you're there,
. That'd be great. That'd be great.
225
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But one day.
226
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Yeah, we'll see. All right. Another, uh,
227
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study out there by, and I think I
can pronounce this one, New Voodoo.
228
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, I believe you are correct.
That's what I would say. New Voodoo.
229
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Yeah. New Voodoo come out with a, they
have a bunch of free research, but the,
230
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the uptake is that 37 was
it? Or what did it say?
231
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37% of 38?
232
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Yeah.
233
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Or Yeah. Yeah.
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38% of podcast listeners have bought
something that they've heard about on a
235
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podcast, which proves what we've
always said is advertising does work on
236
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podcasts as long as it's targeted. Right.
237
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I absolutely have.
238
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You know. Yeah, me too.
Big time. You know,
239
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I wouldn't be on this roader had
it not been for some other people,
240
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you know, buying one and saying
it's pretty cool. And, uh, you know,
241
00:13:57,520 --> 00:14:00,400
and I've had my little fits with
this one, but it's my own fault,
242
00:14:00,450 --> 00:14:05,320
so I got it figured out. Yeah. But,
uh, you know, that kind of thing.
243
00:14:05,420 --> 00:14:08,040
You know, I, I've bought
lots of stuff. Uh,
244
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my VPN service I bought because of a
podcast ad. I didn't buy a mattress.
245
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That's. Everybody's saw.
246
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A mattresses. I did not
buy a mattress as well. Um,
247
00:14:19,940 --> 00:14:24,520
but also it wasn't in the, uh,
in the market for one, but.
248
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Right. Yeah.
249
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Did they mention the age groups
associated to any of this,
250
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or did it just say like, overall?
251
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Yeah, I, reading through the report here,
252
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it didn't really mention
anything about age groups.
253
00:14:37,490 --> 00:14:40,200
It was just kind of a overall, they, uh,
254
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surveyed 1700 frequent
podcast listeners, so, Okay.
255
00:14:44,770 --> 00:14:49,400
So I think they just, uh, you
know, scattered it to, to,
256
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you know, they didn't, uh, well,
they probably collected it. That's,
257
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but this is the free research results.
258
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Maybe you have to pay to get the
age stuff. I don't know. Yeah. So,
259
00:14:58,680 --> 00:15:03,520
Very cool. And, uh, here,
here's an interesting one, uh,
260
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over on Insider Radio.
261
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Uh, Yeah. Here's where some ages
come in. Yeah. Come into play. Yeah.
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Here comes the Gen Z listeners,
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and the only reason I know much
about this is, uh, Rob Greenley,
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who actually participated in a event, uh,
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in association with NA New York. And, uh,
266
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it was kind of interesting that, uh,
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it seems like Gen X in Gen Z
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tend to, uh, think of podcasting
in the same sort of way.
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Whereas, you know, millennials,
you included there, McKenzie,
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you think of it a different way. And
they were talking about that, you know,
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with Gen Z coming on and
listening to podcasts, a lot more,
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that's gonna, that's gonna fuel
a lot of growth in podcasting.
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Mm-hmm.
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. And, uh, but it's
a, it's quite the write up. Uh,
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Greenley was on a, uh,
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on a panel with Edison Research and I
don't know, two or three other people,
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00:16:04,400 --> 00:16:08,960
and I haven't had a chance to read every
word. But, uh, it sounded interesting.
278
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And it's good to see the younger people
are, uh, are embracing the technology.
279
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There's a fun quote that says,
When you hit the age of 25,
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something happens and you just
start consuming more spoken word.
281
00:16:22,470 --> 00:16:26,000
Yeah. It's possible. I, you
know, I, I kind of always did. I,
282
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even when I was in high school, I
listened to talk radio Good to, uh,
283
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good to have the younger
people listening. You know, it,
284
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it's gonna help with growth.
I mean, you know, the.
285
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It absolutely will.
286
00:16:37,600 --> 00:16:41,800
The boomers are dying off. The Gen
Xers are close behind. It's,
287
00:16:42,220 --> 00:16:46,680
you know, at some point, uh, you
know, it's gotta keep going. So,
288
00:16:47,470 --> 00:16:48,960
Very good. All right.
289
00:16:48,960 --> 00:16:53,480
They are the features.
People say best practice.
290
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I, I was taking a look around trying
to come up with something and, uh,
291
00:16:58,440 --> 00:16:59,600
came across one that was,
292
00:17:00,220 --> 00:17:04,720
how are you actually measuring
your podcast success? Like,
293
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because there's so many different
ways to do this that it can be a
294
00:17:09,480 --> 00:17:10,313
tad overwhelming,
295
00:17:10,660 --> 00:17:15,640
and that you need to determine
a few key ways to do this so
296
00:17:15,640 --> 00:17:19,760
that you can just focus on those and
not, and actually like, you know,
297
00:17:19,760 --> 00:17:24,640
feel like you're putting together
an opinion based on this information
298
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as opposed to like a tiny bit of
info here, a tiny bit of info there.
299
00:17:28,400 --> 00:17:31,080
And then you just, you know, Right.
300
00:17:31,080 --> 00:17:31,390
Well.
301
00:17:31,390 --> 00:17:32,840
Know what you're looking at. There's.
302
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Different goals in podcasting, and
that's, you know, Yeah. What people miss.
303
00:17:36,600 --> 00:17:40,400
It's not always about
making money, You know, a.
304
00:17:40,400 --> 00:17:41,120
Lot of times, I mean,
305
00:17:41,120 --> 00:17:45,080
we have no interest in trying to make
money off of this show, really. Like Yeah.
306
00:17:45,170 --> 00:17:49,560
We are just trying to
help new podcasters Yeah.
307
00:17:49,620 --> 00:17:50,920
Any type of podcaster.
308
00:17:51,040 --> 00:17:54,160
Right. You know, we're, uh,
as, as somebody once said,
309
00:17:54,160 --> 00:17:58,440
we're eating our own dog food, we're
using our tools and, and, and, you know,
310
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advocating that you do the same
and, and that's great and all, but,
311
00:18:03,280 --> 00:18:04,840
you know, we're, and we're also, you know,
312
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imparting some information and some
tips and, and that kind of thing,
313
00:18:08,780 --> 00:18:12,880
but our success wouldn't be the same as
somebody who wants to make some money
314
00:18:13,450 --> 00:18:18,320
or mm-hmm. or, you know,
or say, you know, like Todd and his mom,
315
00:18:18,320 --> 00:18:20,520
when his dad, uh, passed away,
316
00:18:20,750 --> 00:18:25,680
they did a podcast that was
strictly for them to work through
317
00:18:26,190 --> 00:18:30,120
that tragedy mm-hmm.
and, you know,
318
00:18:30,120 --> 00:18:32,520
it was more like therapy.
So, you know, there was,
319
00:18:32,520 --> 00:18:37,480
the goal of that was just to
talk it out and do it in a
320
00:18:37,480 --> 00:18:41,200
public way, you know, And there's
hobbyists out there that just,
321
00:18:41,200 --> 00:18:44,360
that's their successes. Hey,
you know, I got few listeners.
322
00:18:44,360 --> 00:18:47,440
I got a little community going here, and
we're talking about stuff that we like,
323
00:18:47,460 --> 00:18:49,600
and, you know, so.
324
00:18:49,600 --> 00:18:52,160
Yeah. There's even the
people that, you know,
325
00:18:52,680 --> 00:18:57,280
wanna want to get the big audience
because they're like, This is really cool,
326
00:18:57,280 --> 00:19:00,320
and I want the big audience because
I wanna have like a big community.
327
00:19:00,320 --> 00:19:04,200
And there is, and there's the other
people who, who still want that community,
328
00:19:04,200 --> 00:19:05,920
but they're like, No, I
wanna actually keep it small.
329
00:19:06,310 --> 00:19:10,360
Yeah. And like, I, it's the, the,
as far as all the technology,
330
00:19:10,480 --> 00:19:15,400
which is what, you know, we, we focus
on a lot of the time is the technology.
331
00:19:15,400 --> 00:19:19,840
But, you know, we've got our
stat system, we've got our, uh,
332
00:19:20,430 --> 00:19:24,960
survey and all that stuff, you know, where
you can get some metrics that way or,
333
00:19:24,960 --> 00:19:28,320
but there's, there's more to
it than that. Uh, you know,
334
00:19:28,320 --> 00:19:32,600
so just pick a few things. Like, you
know, I like to focus my, you know,
335
00:19:32,600 --> 00:19:36,560
if I'm looking at the success of
my podcast, I look at, you know,
336
00:19:36,560 --> 00:19:40,040
how many downloads do I
average per episode? That's,
337
00:19:40,040 --> 00:19:43,720
that's what I care about. And
I don't look at it every day.
338
00:19:43,720 --> 00:19:47,480
I look at it maybe once a month. Yeah.
Because if you look at it every day,
339
00:19:47,480 --> 00:19:48,480
it's gonna drive you nuts.
340
00:19:49,360 --> 00:19:51,520
. Uh, yes. Yes, it.
341
00:19:51,520 --> 00:19:55,040
Will. You know, and there's so
many people that get obsessed with,
342
00:19:55,270 --> 00:19:59,320
with stats and analyzing, Well, what
does this mean? You know, why is.
343
00:19:59,320 --> 00:20:00,840
There, there's stats everywhere nowadays.
344
00:20:00,840 --> 00:20:05,240
Yeah. You know, you can, you can
get some free stats from other, uh,
345
00:20:05,240 --> 00:20:10,120
outfits and there's just, you know,
there's review sites and all that. Well,
346
00:20:10,120 --> 00:20:13,520
you know, if you're not getting any
reviews, have you asked for any reviews?
347
00:20:13,750 --> 00:20:17,640
Mm-hmm., you know,
that kind of thing. So, you know,
348
00:20:17,640 --> 00:20:22,600
just pick a couple of things that,
that you're key and then keep track of.
349
00:20:22,600 --> 00:20:23,760
That. That's feel important to you.
350
00:20:23,790 --> 00:20:24,280
Yeah.
351
00:20:24,280 --> 00:20:28,280
And just keep track of that and don't
obsess about the grizzly little details,
352
00:20:28,970 --> 00:20:33,400
because, you know, what does it matter?
You know, I, I get so many people say,
353
00:20:33,400 --> 00:20:37,400
Well, I wanna know how many people are
listening to me on Pandora. Well, yeah,
354
00:20:37,400 --> 00:20:40,680
you can get that number,
but why is that important?
355
00:20:41,950 --> 00:20:45,560
Yeah. Yeah. No, that, I mean,
I, I really agree with that.
356
00:20:45,670 --> 00:20:49,440
It's get that number
and you certainly can,
357
00:20:50,140 --> 00:20:53,080
but do so, like, do something
with it. Mm-hmm.,
358
00:20:53,320 --> 00:20:54,600
don't just get it to get.
359
00:20:54,600 --> 00:20:58,640
It. It's interesting that you know, what
people do obsess about, uh, you know,
360
00:20:58,640 --> 00:21:03,160
being in support here. I get to,
I get to field the questions, and, and,
361
00:21:03,160 --> 00:21:06,240
and it is, uh, it's
interesting, I should say
362
00:21:12,040 --> 00:21:16,080
Blueberry news, and again,
a slow week. But, uh,
363
00:21:16,080 --> 00:21:19,800
we already talked about Todd
with his, uh, Ignite, uh,
364
00:21:19,800 --> 00:21:22,440
conference in Saudi
Arabia. Ignite the sound,
365
00:21:23,460 --> 00:21:26,840
and we'll probably have some
more details next week when, uh,
366
00:21:26,840 --> 00:21:28,600
Todd actually is on the show.
367
00:21:28,810 --> 00:21:33,040
So I imagine he'll be able to give us
a, uh, a nice breakdown of the event.
368
00:21:33,090 --> 00:21:34,640
So yeah. Look out for that next week.
369
00:21:34,640 --> 00:21:38,960
Yep. Well, I'll be listening.
. All right. And like I said,
370
00:21:38,960 --> 00:21:42,400
we have some new features we're working
on. We're kind of heads down, uh,
371
00:21:42,530 --> 00:21:47,520
on the next round of, of new things.
We have some integrations. We have,
372
00:21:47,730 --> 00:21:48,080
uh,
373
00:21:48,080 --> 00:21:52,760
some new features mainly
around podcasting 2.0 and
374
00:21:53,230 --> 00:21:53,520
a.
375
00:21:53,520 --> 00:21:57,040
Few. Yeah. We have, we definitely have
some stuff that we're trying to get, uh,
376
00:21:57,040 --> 00:22:01,080
wrapped up and nicely, um, you know,
377
00:22:01,710 --> 00:22:03,320
released before the end of the year.
378
00:22:03,790 --> 00:22:05,280
Yeah. And speaking of which,
379
00:22:05,890 --> 00:22:10,120
if you're looking to be an Apple
Premium subscription launch partner,
380
00:22:10,590 --> 00:22:12,120
that's a tongue tire.
381
00:22:13,320 --> 00:22:14,800
. It's a mouthful,
382
00:22:14,800 --> 00:22:18,040
but it's a cool opportunity for people
that are trying to release a, uh,
383
00:22:18,070 --> 00:22:21,800
trying to launch a new
premium show within Apple. So.
384
00:22:21,890 --> 00:22:24,360
So yeah, you can reach out
to us. We're, uh, we're,
385
00:22:24,360 --> 00:22:29,000
we're gonna be launching something
very soon where the basics
386
00:22:29,050 --> 00:22:33,880
of it is you can have your public
podcast and your Apple Premium podcast
387
00:22:34,940 --> 00:22:39,520
use the same technology that you're
using here at Blueberry to publish your
388
00:22:39,520 --> 00:22:44,000
show. Yes. So it's kind of cool. So if
you wanna test that out, be, you know,
389
00:22:44,000 --> 00:22:45,960
some of the first people
that launch with it,
390
00:22:45,960 --> 00:22:50,680
and even be in some of the Apple
pr, uh, get a hold of us quick.
391
00:22:51,150 --> 00:22:56,000
Yeah. If you are ready to go. Even
better. Yes. Like, if you are, you know,
392
00:22:56,440 --> 00:23:00,600
prepared for a, for a
launch soon, even better.
393
00:23:00,600 --> 00:23:05,320
Yes. Yes. Very good. All
right. So on to Toby.
394
00:23:05,810 --> 00:23:09,560
Uh, this is Blueberry Tip of the Week.
395
00:23:14,850 --> 00:23:17,200
Hi, it's Toby Goodman here today.
396
00:23:17,340 --> 00:23:21,800
Conversations Versus Sales
podcasts are not just content.
397
00:23:22,330 --> 00:23:24,720
If you are in the business
of selling your expertise,
398
00:23:24,950 --> 00:23:29,280
it's likely that each customer is
worth a considerable amount to you,
399
00:23:29,430 --> 00:23:33,480
especially when you take into
account lifetime value and referrals.
400
00:23:33,870 --> 00:23:37,520
You're probably used to having
sales conversations. Now,
401
00:23:37,520 --> 00:23:40,040
getting to sales
conversations is one thing,
402
00:23:40,040 --> 00:23:44,400
but having sales conversations that
actually convert is entirely another.
403
00:23:45,070 --> 00:23:47,880
I had plenty of the former
before the latter came.
404
00:23:48,430 --> 00:23:53,000
Narrow Podcasting is a book all
about using a podcast to grow your
405
00:23:53,360 --> 00:23:54,960
business. More specifically,
406
00:23:54,960 --> 00:23:59,680
it's a book about how to create moments
that lead to more high quality sales
407
00:23:59,680 --> 00:24:03,280
conversations. The mechanism is a podcast.
408
00:24:04,300 --> 00:24:08,160
One thing is for sure, more good
conversations with the right people,
409
00:24:08,430 --> 00:24:10,640
lead to more sales conversations,
410
00:24:11,190 --> 00:24:16,040
Give podcast to great people is
my version of Sell Shovels to
411
00:24:16,040 --> 00:24:18,240
gold diggers. And if you are not familiar,
412
00:24:18,420 --> 00:24:23,360
the old adage about shovels and gold
tells us that when we recognize a gold
413
00:24:23,360 --> 00:24:27,040
rush happening, we shouldn't try to
be the next person to mind for gold,
414
00:24:27,090 --> 00:24:31,760
because we'll probably fail while
everyone else is digging for gold.
415
00:24:31,910 --> 00:24:35,000
It's better to be the
person selling the shovel.
416
00:24:35,540 --> 00:24:39,240
You can use your podcast as a
shovel to give to your guests,
417
00:24:39,850 --> 00:24:42,280
do a good job, and they
will use the podcast.
418
00:24:42,310 --> 00:24:46,760
They have been on your podcast
to open doors for themselves.
419
00:24:47,100 --> 00:24:51,040
And as a delightful side effect,
it'll open doors for you too.
420
00:24:51,950 --> 00:24:55,240
Look, maybe you have concerns
about interview skills,
421
00:24:55,550 --> 00:25:00,080
tech confidence, or not having
enough time. A quality shovel,
422
00:25:00,590 --> 00:25:01,040
I mean,
423
00:25:01,040 --> 00:25:05,640
podcast with your name on it is
what the Profitable Pod Method
424
00:25:05,640 --> 00:25:09,320
course is focused on. Along with
addressing those common concerns.
425
00:25:09,490 --> 00:25:14,400
It helps you identify one who you
should be speaking with on your podcast.
426
00:25:15,180 --> 00:25:18,920
Two, how to invite them
on your podcast. Three,
427
00:25:19,190 --> 00:25:22,160
what to ask them in your interview. Four,
428
00:25:22,570 --> 00:25:26,640
exactly what to do once
the podcast has gone live.
429
00:25:27,430 --> 00:25:28,263
Five,
430
00:25:28,500 --> 00:25:32,960
how to avoid giving your guests that
one night stand feeling and keep your
431
00:25:32,960 --> 00:25:37,840
relationship alive. When you start a
podcast with the Blueberry Pro team,
432
00:25:37,840 --> 00:25:42,360
we'll give you lifetime access to
the method included from day one
433
00:25:42,730 --> 00:25:47,480
to get started, just head
over to blueberry pro.com.
434
00:25:53,550 --> 00:25:57,880
Well, that was, uh, yeah, talking
about the different use of a podcast,
435
00:25:58,550 --> 00:26:00,880
that's one of them. You know, the, the,
436
00:26:00,880 --> 00:26:04,360
the narrow podcasting
method that Toby teaches is
437
00:26:05,570 --> 00:26:09,800
it, it's good for what he's using it
for, you know, for growing your business.
438
00:26:09,800 --> 00:26:10,960
So that's another mm-hmm.,
439
00:26:10,960 --> 00:26:13,400
another motivation for
why you want a podcast.
440
00:26:14,390 --> 00:26:16,600
Yeah. And why you wanna be able to, um,
441
00:26:16,840 --> 00:26:19,280
determine how you think
it's successful too.
442
00:26:19,560 --> 00:26:22,560
, I've never called my
podcast a shovel, but,
443
00:26:22,830 --> 00:26:24,120
it's a good analogy.
444
00:26:24,740 --> 00:26:25,573
Yes, it is.
445
00:26:30,300 --> 00:26:33,960
All right. Well, normally we
would have a question of the week,
446
00:26:34,860 --> 00:26:37,320
but I have been inundated with questions,
447
00:26:37,610 --> 00:26:40,640
so I'm gonna punt here and, uh,
448
00:26:40,750 --> 00:26:44,960
I wanna talk about just
getting support for,
449
00:26:45,380 --> 00:26:48,080
say you have a technical
problem or a billing problem,
450
00:26:48,370 --> 00:26:51,800
or just a question about podcasting.
451
00:26:52,690 --> 00:26:57,160
There's some things you could do to help
whoever you're asking in this case, us,
452
00:26:58,290 --> 00:27:03,040
uh, you know, help us help you.
Mm-hmm., you know,
453
00:27:03,040 --> 00:27:06,160
if you give, you know, you
give us more information,
454
00:27:07,090 --> 00:27:10,800
we can weed out what we don't
need,, and, and,
455
00:27:10,800 --> 00:27:14,840
but it would be really nice to
have what we do need. So basic,
456
00:27:15,120 --> 00:27:18,920
basic ones I have bulleted here,
Uh, you know, when calling,
457
00:27:19,830 --> 00:27:22,200
have your login
information, and better yet,
458
00:27:22,280 --> 00:27:26,520
just be logged in to whatever you
need the help with, then call,
459
00:27:27,380 --> 00:27:31,640
cuz we can help you faster rather than
waiting for you to find the password
460
00:27:32,210 --> 00:27:36,920
or, you know, figure out
what, you know, I, I spent,
461
00:27:37,260 --> 00:27:37,760
you know,
462
00:27:37,760 --> 00:27:41,880
several minutes last night on the phone
with somebody while she was looking for
463
00:27:41,880 --> 00:27:45,400
her password to log into her website
that she was asking me a question about
464
00:27:45,630 --> 00:27:50,320
mm-hmm. and it just wasn't
good use of time for either of us.
465
00:27:51,150 --> 00:27:53,680
That's the thing for, for anyone involved.
466
00:27:53,710 --> 00:27:56,920
Yeah. You know, I, I'm not, I'm
not here just to, to rant. I mean,
467
00:27:56,920 --> 00:28:00,520
I've got time, I get paid well,
I'm fine, you know,
468
00:28:00,520 --> 00:28:02,960
that waste your time too. You know,
469
00:28:02,960 --> 00:28:07,960
you want to fixed quickly or figure it
out quickly so you know what to do to fix
470
00:28:07,960 --> 00:28:12,960
it. You know, just have it, have it
ready, you know, log in, be, you know,
471
00:28:12,960 --> 00:28:14,680
be ready, uh, when you call.
472
00:28:14,820 --> 00:28:19,240
Cuz most of the time we
answer the phone. So.
473
00:28:19,240 --> 00:28:22,800
Well the same goes for, you know,
you do a lot of scheduled, uh,
474
00:28:22,800 --> 00:28:25,600
Zoom calls with people mm-hmm.
as well. And,
475
00:28:26,180 --> 00:28:30,280
and you wanna help them get their
problem solved as fast as possible
476
00:28:30,850 --> 00:28:33,440
or, you know, as fast as
possible, but also like,
477
00:28:34,130 --> 00:28:37,360
in a way that they're
comfortable with. But just,
478
00:28:37,550 --> 00:28:41,920
just coming to something ready is
479
00:28:42,840 --> 00:28:46,280
incredibly valuable to everyone
involved. Yeah. Same. I mean, it just,
480
00:28:46,800 --> 00:28:47,680
everyone is used to,
481
00:28:47,930 --> 00:28:52,600
or at least a lot of people are used
to working remotely at this point
482
00:28:52,700 --> 00:28:53,533
and,
483
00:28:53,700 --> 00:28:58,120
and has been involved in a company meeting
at some pro or another and going in
484
00:28:58,120 --> 00:29:01,640
with no agenda and no, you
know, what are we no goal,
485
00:29:01,640 --> 00:29:05,080
What are we trying to get out of
this? No notes ahead of time you come,
486
00:29:05,080 --> 00:29:06,280
you try to come prepared.
487
00:29:06,790 --> 00:29:07,480
Come.
488
00:29:07,480 --> 00:29:09,840
Prepared, prepared. And, and,
489
00:29:09,840 --> 00:29:13,160
and then the same thing can
be used in this scenario.
490
00:29:13,640 --> 00:29:15,600
. Yep. And, and
you know, it's just,
491
00:29:15,830 --> 00:29:18,760
it's just common sense that you know that,
492
00:29:18,760 --> 00:29:21,720
that if you're asking
about a piece of software,
493
00:29:22,470 --> 00:29:27,440
that you have that software up and
running so that you can immediately
494
00:29:27,960 --> 00:29:31,960
apply whatever advice you get.
Mm-hmm. and, you know,
495
00:29:31,960 --> 00:29:35,840
so it just makes it easier for everybody.
Waste less time. I mean, you know,
496
00:29:35,840 --> 00:29:38,200
we're, we're a small outfit, so, you know,
497
00:29:38,200 --> 00:29:43,160
sometimes our resources are stretched a
bit, but, uh, we will get around to it,
498
00:29:43,160 --> 00:29:46,760
I'm sure. All right.
Another one, uh, big one,
499
00:29:46,760 --> 00:29:51,600
you're a podcaster and you're calling
a podcast company for help. Well,
500
00:29:51,600 --> 00:29:53,920
podcasting is run on rss,
501
00:29:54,770 --> 00:29:57,040
so you should know your rss.
502
00:29:57,050 --> 00:30:01,240
If you don't know your RSS feed
while you're listening to this,
503
00:30:01,240 --> 00:30:02,280
go figure it out.
504
00:30:02,800 --> 00:30:03,633
.
505
00:30:04,170 --> 00:30:05,000
If you need help,
506
00:30:05,000 --> 00:30:08,760
you can call me and ask me how to
figure out what your RSS feed is.
507
00:30:08,760 --> 00:30:09,593
I'm fine with that.
508
00:30:09,650 --> 00:30:12,600
It took the words right outta my mouth
and I was like, if you don't know,
509
00:30:13,030 --> 00:30:14,880
have that call and ask that.
510
00:30:15,160 --> 00:30:16,480
. Right. But, you know, if,
511
00:30:16,480 --> 00:30:21,360
if you know your RSS feed or at least
know how you're generating your RSS feed,
512
00:30:22,170 --> 00:30:26,040
uh, you know, cuz we have several
options here at Blueberry plus, you know,
513
00:30:26,040 --> 00:30:29,280
you may not be at blueberry right
now. You might be, you know,
514
00:30:29,280 --> 00:30:32,600
rolling your own or, or
square space or something,
515
00:30:32,700 --> 00:30:37,560
but at least know where your
RSS feed comes from and we can
516
00:30:37,560 --> 00:30:41,000
usually figure out what it,
what that actual address is.
517
00:30:41,060 --> 00:30:45,640
But it's nice to know that. So
maybe ahead of time figure that out.
518
00:30:45,710 --> 00:30:48,920
That would be super helpful..
519
00:30:50,140 --> 00:30:53,920
And if it's a billing issue,
I get a lot of these too. Uh,
520
00:30:53,920 --> 00:30:58,920
have your payment method handy,
Wouldn't you call? Cuz uh,
521
00:30:58,920 --> 00:31:02,080
we can process credit
cards over the phone. Uh,
522
00:31:02,080 --> 00:31:05,880
we don't do it a lot and we actually
would rather you do it online.
523
00:31:06,100 --> 00:31:10,520
But if you call and, you know,
that's just the easiest way to do it.
524
00:31:10,590 --> 00:31:14,960
It'd be really nice if you had your
payment method handy when you call
525
00:31:15,290 --> 00:31:17,520
instead of, Oh, I've
gotta go get my, you know,
526
00:31:17,520 --> 00:31:20,320
I've waited 10 minutes one time for
someone to go find their credit card.
527
00:31:21,310 --> 00:31:24,360
What? Yeah. You know,
that's 10. I mean I always,
528
00:31:24,380 --> 00:31:26,960
I'm answering tickets and
stuff while I'm waiting.
529
00:31:26,960 --> 00:31:30,960
So it's not the end of the world,
but it just makes it quicker for you.
530
00:31:31,560 --> 00:31:32,120
mm-hmm.
531
00:31:32,120 --> 00:31:34,920
. So, and let's see. Uh,
532
00:31:34,920 --> 00:31:39,760
use the contact form@blueberry.com or
call the eight seventy seven number
533
00:31:40,050 --> 00:31:44,720
if you happen to have my direct
phone number, try not to do that.
534
00:31:45,160 --> 00:31:45,790
.
535
00:31:45,790 --> 00:31:46,920
Please forget it.
536
00:31:47,240 --> 00:31:49,240
. Well not forget
it. I mean, you know,
537
00:31:49,240 --> 00:31:52,800
there's certain cases I I
don't mind that much. Uh,
538
00:31:53,260 --> 00:31:57,720
but you know, if you call
me directly and I'm busy,
539
00:31:57,780 --> 00:32:02,280
I'm not gonna answer it. Okay. If you
call the eight seventy seven number,
540
00:32:02,820 --> 00:32:07,680
the people that we have answering
that number can help you
541
00:32:07,680 --> 00:32:08,130
as well.
542
00:32:08,130 --> 00:32:11,720
It doesn't always have to be me or it
doesn't always have to be Dave or you
543
00:32:11,720 --> 00:32:15,720
know, Todd or whoever. You
know, it can be, you know,
544
00:32:16,020 --> 00:32:20,920
any of us for most questions. And
same things with direct emails.
545
00:32:20,920 --> 00:32:23,240
You know, I, I don't mind direct emails,
546
00:32:23,400 --> 00:32:28,400
but just know that those will get lost
a lot more than if you put it in the
547
00:32:28,400 --> 00:32:32,960
ticket system cuz we can't really keep
track of it that well, or I can't,
548
00:32:32,960 --> 00:32:34,160
I'm terrible at it. So.
549
00:32:34,330 --> 00:32:38,120
We, we simply do not
have enough team members,
550
00:32:39,650 --> 00:32:40,483
um,
551
00:32:41,010 --> 00:32:45,960
to accommodate all of our
podcasters on a one on one
552
00:32:45,960 --> 00:32:48,200
basis like that for the
amount of people that are,
553
00:32:48,990 --> 00:32:52,160
that would be interested in
in in doing that.
554
00:32:52,160 --> 00:32:53,840
Right. You know, like I said,
555
00:32:53,890 --> 00:32:57,640
if you put in a ticket or call
that eight, seven, seven number,
556
00:32:57,880 --> 00:33:01,560
we have a record of that and we'll
get back to you and all that stuff
557
00:33:02,660 --> 00:33:07,480
and it can be tracked. Whereas
yeah, an email goes into my,
558
00:33:07,660 --> 00:33:08,160
you know,
559
00:33:08,160 --> 00:33:13,080
like if I'm gone for two days
and I come back and I've got
560
00:33:13,150 --> 00:33:15,520
400 emails in my inbox.
561
00:33:16,570 --> 00:33:18,040
No one wants to come back to that.
562
00:33:18,070 --> 00:33:21,040
I, you know, I don't mind
having that many emails.
563
00:33:21,040 --> 00:33:25,400
It's just know that it's
going to a take longer and b,
564
00:33:25,990 --> 00:33:30,800
possibly I'll never reply because
it just gets lost in the shuffle.
565
00:33:30,930 --> 00:33:31,540
So.
566
00:33:31,540 --> 00:33:32,080
You know,
567
00:33:32,080 --> 00:33:36,800
also it's really important for us to
be able to track problems that like
568
00:33:36,800 --> 00:33:40,760
Yeah. Especially if there is
a bug or an issue like that,
569
00:33:41,040 --> 00:33:44,920
being able to keep track of all of
these in our ticket system and we can,
570
00:33:45,330 --> 00:33:49,320
we can compare and contrast and, you
know, keep, keep an eye on the number,
571
00:33:49,320 --> 00:33:52,840
that type of stuff. It,
it adds up over time.
572
00:33:52,840 --> 00:33:53,280
Oh yeah.
573
00:33:53,280 --> 00:33:58,040
We had a recent issue that was
really troubling to troubleshoot
574
00:33:58,720 --> 00:34:03,520
and it took quite a
while to do and it was great
575
00:34:03,520 --> 00:34:04,040
that, you know,
576
00:34:04,040 --> 00:34:08,720
most people that complained about it
were either calling our 8 77 number or
577
00:34:09,490 --> 00:34:13,640
putting in a ticket and we were
able to figure it out, but,
578
00:34:13,700 --> 00:34:15,840
and it wasn't everybody
having the problem.
579
00:34:15,890 --> 00:34:19,560
It was just a certain subset
of people and it was, it was,
580
00:34:19,560 --> 00:34:22,080
it was really crazy to
troubleshoot. But once we did,
581
00:34:22,370 --> 00:34:27,240
we helped a whole bunch of people
and being able to track it instead of
582
00:34:27,240 --> 00:34:31,360
uh, you know, having, you know,
emails going to a black hole.,
583
00:34:31,470 --> 00:34:34,760
I guess is the, you know, we've
had a problem with, with, you know,
584
00:34:34,760 --> 00:34:38,480
just black holes in general, you
know. Yeah. Where, you know, we,
585
00:34:38,480 --> 00:34:43,320
we come up with these great ideas and
they just go poof because,
586
00:34:43,540 --> 00:34:46,800
you know, just, this is
the nature of the beast.
587
00:34:46,800 --> 00:34:49,320
We're a small team and uh, like I said,
588
00:34:49,320 --> 00:34:52,280
we can accommodate support obviously,
589
00:34:52,860 --> 00:34:55,000
but it just makes it a lot
easier if we can track it.
590
00:34:55,190 --> 00:34:55,840
Mm-hmm.
591
00:34:55,840 --> 00:34:57,640
. And here's
at the end of the day,
592
00:34:57,640 --> 00:35:02,640
and here is my personal pet peeve.
Okay. This will be my rant.
593
00:35:03,370 --> 00:35:06,760
If you call the eight seventy seven
number and you get our voicemail,
594
00:35:06,760 --> 00:35:08,680
please leave a voicemail.
595
00:35:09,360 --> 00:35:13,800
Don't just hang up and call again
and again and again.,
596
00:35:14,790 --> 00:35:18,920
I don't know why this happens,
but if you do leave a voicemail,
597
00:35:19,270 --> 00:35:21,880
I promise that we will get back to you.
598
00:35:23,070 --> 00:35:25,000
Yeah. It's, uh, just,
599
00:35:25,390 --> 00:35:28,320
it's not like calling at and t Yeah.
600
00:35:28,320 --> 00:35:31,800
You can't just call back and immediately
get someone else. Like there are,
601
00:35:32,050 --> 00:35:36,400
there's a small handful of
people that answer the phone and
602
00:35:36,520 --> 00:35:40,200
quite often sometimes they will
all be in the same meeting. Yep.
603
00:35:40,530 --> 00:35:43,280
Or unavailable, you know, just,
604
00:35:43,280 --> 00:35:47,600
that's the nature of the beast
with a small company such as ours.
605
00:35:47,700 --> 00:35:51,880
And when you do that,
it's immediately just, um,
606
00:35:52,720 --> 00:35:56,200
because it's no.
607
00:35:56,320 --> 00:35:57,480
Problem. And you know, we,
608
00:35:57,600 --> 00:36:02,400
everybody that answers the phone is
generally a pretty nice person and
609
00:36:02,400 --> 00:36:05,640
uh, you know, we don't get
grumpy very often, but uh,
610
00:36:05,640 --> 00:36:09,200
when the same person
calls 22 times,
611
00:36:09,290 --> 00:36:14,040
it doesn't leave a voicemail. That
tends to get us a little grumpy.
612
00:36:15,750 --> 00:36:17,840
Just, uh, realistic expectations.
613
00:36:17,910 --> 00:36:21,240
I think I remember coming back
from New Year's of last year,
614
00:36:21,430 --> 00:36:24,880
like it was New Year's Eve or
New Year's Day, I can't remember,
615
00:36:25,020 --> 00:36:27,980
but listening to voicemails to, you know,
616
00:36:27,980 --> 00:36:32,940
get back to people and we had two
voicemails within 20 minutes from the same
617
00:36:33,410 --> 00:36:37,020
person saying, Why hasn't anyone
gotten back to me?. Yeah.
618
00:36:37,020 --> 00:36:38,900
And to me that just represents, you know,
619
00:36:38,900 --> 00:36:43,100
a a total unable like
inability to realize.
620
00:36:43,490 --> 00:36:47,060
Yeah. We're, again, we don't
have operators standing by.
621
00:36:47,060 --> 00:36:51,180
We have a few people standing by and we
actually do have a call center for the
622
00:36:51,180 --> 00:36:54,380
sales line. So, you know, they
can at least take your message,
623
00:36:54,960 --> 00:36:57,340
but you know, it,
624
00:36:57,340 --> 00:37:01,900
just leave a message and I promise
you we'll get back to you.
625
00:37:02,100 --> 00:37:04,140
We're we're pretty good about that.
626
00:37:04,230 --> 00:37:05,140
Uh, we will.
627
00:37:05,360 --> 00:37:06,193
But uh.
628
00:37:06,350 --> 00:37:07,420
We want to help you.
629
00:37:07,600 --> 00:37:11,380
Yes. And so, like I said, sorry,
this, if this sounded like a rant,
630
00:37:11,560 --> 00:37:13,500
but you know, it's just been, you know,
631
00:37:13,700 --> 00:37:17,100
building up over the last couple
of weeks, uh, that, you know,
632
00:37:17,340 --> 00:37:20,020
and it's not everybody,
it's just one or two,
633
00:37:20,020 --> 00:37:23,180
but that's all it takes to put
everybody in a bad mood. So.
634
00:37:23,380 --> 00:37:25,860
you, I, you know, it's
getting towards the end of the year,
635
00:37:25,930 --> 00:37:30,780
it's the last quarter of the year,
everyone is starting to uh, you know,
636
00:37:30,780 --> 00:37:35,660
get a little antsy, get, get
a little sidetracked and uh,
637
00:37:36,090 --> 00:37:39,060
yeah. I think this is just
that coming, coming out.
638
00:37:39,240 --> 00:37:43,780
Yep. Yep. And so, like I said, we're
happy to help and uh, like I said,
639
00:37:43,780 --> 00:37:46,580
help us help you and we'll get her done.
640
00:37:46,990 --> 00:37:50,900
So if you got a question you'd
like us to answer on the show,
641
00:37:51,520 --> 00:37:55,220
you can drop an email to
me, mike@blueberry.com.
642
00:37:55,360 --> 00:37:56,900
And we may use it on the show.
643
00:37:57,190 --> 00:38:00,580
We can take audio or text
or even a video I guess,
644
00:38:00,980 --> 00:38:05,300
although you can't see video
on a audio podcast. But, uh,
645
00:38:05,300 --> 00:38:06,940
we may use it and uh,
646
00:38:07,160 --> 00:38:11,180
you can also post a question on
the blueberry Facebook group.
647
00:38:11,180 --> 00:38:14,560
But don't do that for support your.
648
00:38:14,560 --> 00:38:15,400
Individual problem.
649
00:38:15,550 --> 00:38:18,920
Yeah. Do it, do it for just
general podcasting questions,
650
00:38:19,180 --> 00:38:23,200
cuz if it's something
individual to your account,
651
00:38:23,250 --> 00:38:26,760
we really need all that information
as we talked about before.
652
00:38:26,760 --> 00:38:29,600
Yeah. We will immediately
respond in that, in the, of.
653
00:38:29,600 --> 00:38:30,000
Course, that next.
654
00:38:30,000 --> 00:38:31,800
Area say please just send us a ticket.
655
00:38:32,120 --> 00:38:32,700
. Right.
656
00:38:32,700 --> 00:38:36,720
And the next thing we can probably skip
but since we just talked about
657
00:38:36,720 --> 00:38:37,340
it.
658
00:38:37,340 --> 00:38:38,173
Yes.
659
00:38:38,490 --> 00:38:40,040
So I believe so yeah,
660
00:38:40,040 --> 00:38:44,200
we're coming to you this week again
from Mike Dell's World Studio here in
661
00:38:44,200 --> 00:38:48,640
Traverse City, Michigan, in
McKenzie's place there in Columbus,
662
00:38:48,830 --> 00:38:53,280
Ohio. And we're produced by the Blueberry
Pro production team. Thanks guys.
663
00:38:53,420 --> 00:38:56,040
You can fill out our listener survey at
664
00:38:56,040 --> 00:38:59,480
surveys.blueberry.com/podcast insider.
665
00:39:00,060 --> 00:39:02,400
And you can schedule a
one-on-one with Todd,
666
00:39:02,580 --> 00:39:07,520
the only CEO in the podcasting industry
that will give you a half hour of his
667
00:39:07,520 --> 00:39:10,120
time just for the asking
hosting customers only.
668
00:39:10,520 --> 00:39:13,040
emailTodd@blueberry.com.
669
00:39:14,580 --> 00:39:18,080
And if you would like to schedule
a tech checkup with Mike,
670
00:39:18,240 --> 00:39:22,200
something that would be very valuable if
you do not know where to find your rss.
671
00:39:22,200 --> 00:39:22,480
There.
672
00:39:22,480 --> 00:39:23,313
You go.
673
00:39:23,480 --> 00:39:27,720
. So this is also for
hosting customers only, but, um,
674
00:39:27,720 --> 00:39:30,840
if you're interested, you can
email him@mikeblueberry.com.
675
00:39:31,020 --> 00:39:31,440
Yep.
676
00:39:31,440 --> 00:39:36,160
And then you can send your podcast sticker
and a self-addressed stamped envelope
677
00:39:36,290 --> 00:39:41,280
to McKenzie and we will
send you some blueberry swag
678
00:39:41,470 --> 00:39:44,120
stickers, whatever. And, uh,
679
00:39:44,620 --> 00:39:48,160
the mailing address will
be in the show notes. Uh,
680
00:39:48,160 --> 00:39:51,200
of course that mailing address
may change in the future.
681
00:39:51,250 --> 00:39:52,640
We were just talking about that.
682
00:39:53,450 --> 00:39:58,160
We have been discussing, uh, a
change of location for our office.
683
00:39:58,790 --> 00:40:03,640
Office is a, uh, you know,
confusing word at this point,
684
00:40:04,040 --> 00:40:07,080
, but, um, yeah, we,
685
00:40:07,370 --> 00:40:10,720
we would love to send you some stuff
and I would especially love to send you
686
00:40:10,720 --> 00:40:14,680
some stuff for the holidays if that's
something that you're interested in. Um,
687
00:40:14,680 --> 00:40:17,200
we're always looking to
share some of our merch.
688
00:40:18,160 --> 00:40:22,120
Right. And a lot of the stuff that
we give away at trade shows and, uh,
689
00:40:22,660 --> 00:40:26,280
and some other stuff that we don't give
away at trade shows that we have laying
690
00:40:26,280 --> 00:40:30,840
around So. So he'd be
happy to send you some stuff.
691
00:40:31,050 --> 00:40:31,400
So.
692
00:40:31,400 --> 00:40:35,040
Uh, asking you shall receive. That's
basically how this can go.
693
00:40:35,060 --> 00:40:39,360
All right. Well I thought it was gonna
be a slow news day and I, I think we, uh,
694
00:40:39,360 --> 00:40:40,440
filled our time well.
695
00:40:41,150 --> 00:40:42,000
I think we did.
696
00:40:42,140 --> 00:40:45,920
All right. Well, I won't
be here next week, but, uh,
697
00:40:45,950 --> 00:40:48,920
McKenzie most likely will be. And, uh.
698
00:40:48,920 --> 00:40:49,200
Mm-hmm.
699
00:40:49,200 --> 00:40:50,560
, everybody have a good week.
700
00:40:50,560 --> 00:40:51,480
Thanks everyone.
00:00:10,040 --> 00:00:11,750
Welcome to Podcast Insider.
2
00:00:11,840 --> 00:00:16,270
My name is Mackenzie Bennett and I'm
joined by co-host Mike. Do welcome. Hey.
3
00:00:16,270 --> 00:00:19,750
You're on a run here. I think
cos has been three in a row.
4
00:00:20,540 --> 00:00:24,750
I, there might have been one week off,
but I shall be back next week at Well.
5
00:00:25,110 --> 00:00:29,390
won't be here. Yeah. So, which is rare.
6
00:00:29,390 --> 00:00:33,710
Usually I'm the one that's, uh, here
and, but it happens from time to time.
7
00:00:39,130 --> 00:00:43,550
Not a huge Newsweek. This,
this week, it seems. So, uh,
8
00:00:43,900 --> 00:00:48,390
I guess we'll, uh, we'll get into it,
but, uh, yeah. Not a whole lot, uh,
9
00:00:48,990 --> 00:00:51,590
going. Well, I mean, there's
some, obviously, but.
10
00:00:51,590 --> 00:00:54,790
Uh, I mean, it's news, It's,
there's lulls every time.
11
00:00:55,190 --> 00:00:56,550
12
00:00:57,320 --> 00:00:59,390
So the first one is coming
from Pod News, though,
13
00:01:00,060 --> 00:01:04,390
saying that a podcast app has been
sending your location to any podcast
14
00:01:04,390 --> 00:01:06,070
publisher. That's not good.
15
00:01:06,280 --> 00:01:10,590
No. It's a podcast app out
of New Zealand called Rova.
16
00:01:10,590 --> 00:01:12,430
I've never heard of it, but.
17
00:01:12,430 --> 00:01:13,750
I hadn't until today as well.
18
00:01:13,750 --> 00:01:17,430
Right. But if you use Rova, uh,
19
00:01:17,430 --> 00:01:22,190
there's some pretty amazing
amount of data that RVA is sending
20
00:01:22,190 --> 00:01:26,190
back to whoever wants it. And I mean,
21
00:01:26,190 --> 00:01:31,030
it's right down to your actual
location. You know, the,
22
00:01:31,030 --> 00:01:35,910
the example on the article here is, uh,
there's a map pin sitting there Right.
23
00:01:35,910 --> 00:01:40,710
At an airport where somebody's currently
sitting and listening to a podcast.
24
00:01:41,340 --> 00:01:43,750
That doesn't feel great. Yeah.
25
00:01:43,750 --> 00:01:48,670
There's an extent to which
I assume companies know
information about me and are
26
00:01:48,670 --> 00:01:51,030
selling it or providing
it to other people,
27
00:01:51,030 --> 00:01:55,350
but something that significant that
actually like location does not matter in
28
00:01:55,350 --> 00:01:57,750
the actual app. I'm not a fan of that.
29
00:01:58,070 --> 00:02:00,830
Right. You know, it's,
like I said, it's not, I,
30
00:02:00,940 --> 00:02:04,590
I personally don't care if they know
where I'm at, but mm-hmm.
31
00:02:04,590 --> 00:02:08,670
you know, I'm sure there are people out
there that, you know, would, you know,
32
00:02:08,670 --> 00:02:11,990
and especially if you're in
countries where, you know,
33
00:02:12,260 --> 00:02:15,870
it's not as free and open as a
lot of countries are. You know,
34
00:02:15,870 --> 00:02:19,990
what if your government says, Oh,
you're not supposed to be there. Mm-hmm.
35
00:02:20,030 --> 00:02:24,150
that too. So, you know, if Apple or,
36
00:02:24,440 --> 00:02:28,150
or, uh, you know,
Android phones, you know,
37
00:02:28,150 --> 00:02:32,470
always give out location unless you set
it differently and they don't give it to
38
00:02:32,470 --> 00:02:36,630
everybody though. That's the thing. And
this one was pretty much you could, uh,
39
00:02:36,630 --> 00:02:41,470
just go in there and download, uh, all
this extra data. So yeah. James, this is,
40
00:02:41,480 --> 00:02:46,190
uh, over at Pod News. He, uh,
this was his original report. So,
41
00:02:46,260 --> 00:02:48,750
pretty, uh, scary. I think that.
42
00:02:48,750 --> 00:02:52,830
These, there's always something
coming out about privacy issues and,
43
00:02:52,970 --> 00:02:55,790
and what people are okay with
and what they're not okay with,
44
00:02:55,790 --> 00:03:00,480
and how companies are handling this
and, you know, know laws around it and.
45
00:03:00,860 --> 00:03:01,360
You know.
46
00:03:01,360 --> 00:03:02,680
Like it's just not gonna go.
47
00:03:02,680 --> 00:03:06,680
Away.
eu they have the gdpr mm-hmm.
48
00:03:06,720 --> 00:03:11,600
got CCC p a and there's several other
49
00:03:11,600 --> 00:03:14,840
states doing that. And I'm sure there's
other countries that are doing that.
50
00:03:14,840 --> 00:03:18,640
And of course, we at Blueberry
can comply with all of those.
51
00:03:18,640 --> 00:03:23,280
We're GDPR worldwide, not just Europe.
Mm-hmm.
52
00:03:23,290 --> 00:03:27,960
we anonymize as much data as we
can and, uh, and comply with the,
53
00:03:27,960 --> 00:03:31,040
the laws and, you know, it's
just the right thing to do.
54
00:03:31,230 --> 00:03:34,480
Yeah. It's something that
we've always been, uh,
55
00:03:34,480 --> 00:03:39,240
pretty strict on ourselves of what
we're doing with this information.
56
00:03:39,350 --> 00:03:40,280
I mean, it's,
57
00:03:40,630 --> 00:03:44,000
it's not something that we've really
wanted to get into all that much,
58
00:03:44,000 --> 00:03:44,833
to be honest.
59
00:03:44,960 --> 00:03:47,520
we'll, we'll give you the, the,
60
00:03:47,520 --> 00:03:50,480
the country or the, or
the state or you know,
61
00:03:50,490 --> 00:03:54,040
in some cases the city
where somebody listened,
62
00:03:54,040 --> 00:03:56,800
but we don't tell you anything
about them in particular.
63
00:03:57,220 --> 00:04:01,200
And I guess that's the difference
here is that they're, you know,
64
00:04:01,200 --> 00:04:03,560
they're actually, you know,
65
00:04:03,560 --> 00:04:06,520
personally identifying
people in certain cases.
66
00:04:07,320 --> 00:04:07,880
Right.
67
00:04:07,880 --> 00:04:12,840
There's a difference between
the personal identity and just a
68
00:04:12,840 --> 00:04:14,440
mass, you know,
69
00:04:14,440 --> 00:04:18,760
collection of data of people
listening to this show. Right.
70
00:04:18,760 --> 00:04:21,560
Right. You know what, I've always,
I've always thought, you know,
71
00:04:21,560 --> 00:04:25,720
podcasting or podcast listening
is kind of an anonymous thing.
72
00:04:25,860 --> 00:04:30,200
You don't have to log in anywhere
to listen to a podcast on mm-hmm.
73
00:04:30,240 --> 00:04:32,560
mean, some you do, you know,
74
00:04:32,560 --> 00:04:34,320
like Apple knows what you're listening to.
75
00:04:34,320 --> 00:04:37,840
Spotify knows what you're
listening to. Right. But, you know,
76
00:04:37,840 --> 00:04:42,440
they don't necessarily personally
identify you either. You know,
77
00:04:42,440 --> 00:04:46,720
you can't go to Spotify and say, Hey,
did uh, McKenzie listen to this podcast?
78
00:04:47,170 --> 00:04:49,120
No. But, you know,
79
00:04:49,120 --> 00:04:53,280
they have a lot of data and all
those apps could get all the data.
80
00:04:53,280 --> 00:04:57,520
It's just they don't share it. Yeah. You
know, and that's, that's really what,
81
00:04:57,550 --> 00:05:02,240
what's going on here.
All right. Uh, let's see.
82
00:05:02,450 --> 00:05:05,880
Ah, hey, do you wanna, you
wanna get a Wey award?
83
00:05:06,910 --> 00:05:08,480
This has been going on for a while,
84
00:05:08,480 --> 00:05:13,240
but this is the 27th annual
Wey Award and they are open
85
00:05:13,300 --> 00:05:14,640
for entries.
86
00:05:14,910 --> 00:05:15,880
Yeah. The,
87
00:05:15,880 --> 00:05:20,560
the thing with the Webbies is
it's between four and $600 to
88
00:05:20,660 --> 00:05:21,720
put in an entry.
89
00:05:22,230 --> 00:05:23,440
That's unfortunate.
90
00:05:23,440 --> 00:05:28,040
But it's under a lot of
different categories. Uh,
podcasting is now one of them.
91
00:05:28,040 --> 00:05:30,760
The podcasting wasn't, you know,
the whole time, obviously mm-hmm.
92
00:05:30,800 --> 00:05:34,120
at the beginning. But, uh, you know,
93
00:05:34,120 --> 00:05:39,080
Webb's a pretty prestigious award, you
know, for things on the, on the web.
94
00:05:39,520 --> 00:05:41,880
95
00:05:41,880 --> 00:05:46,000
Also Wey has its own podcast. Oh, yeah.
Talking about like, their own winners.
96
00:05:46,000 --> 00:05:50,440
Like I'm looking at their website right
now and see they have an episode with
97
00:05:50,440 --> 00:05:55,120
LeVar Burton and Professor Anita
Hill, Adam Scott, and Oh, nice.
98
00:05:55,120 --> 00:05:57,640
Like the winner's round table. There's
a bunch of good stuff stuff on here.
99
00:05:57,730 --> 00:06:02,000
Oh, yeah. Yeah. Very good. Yeah. Good
old LeVar Burton. He's gonna be, uh,
100
00:06:02,000 --> 00:06:05,680
in the new, uh, Picard
season this year. So
101
00:06:05,790 --> 00:06:10,760
he's back at Star Trek instead of doing
his reading Rainbow thing,
102
00:06:11,010 --> 00:06:12,720
He is a busy man. Yes.
103
00:06:12,740 --> 00:06:17,240
And, uh, his daughter's actually in
that too. Uh, he's playing his, uh,
104
00:06:17,700 --> 00:06:22,000
her, his daughter, his real daughter
is playing his fake daughter on, uh,
105
00:06:22,000 --> 00:06:22,880
Star Trek. So.
106
00:06:23,470 --> 00:06:24,303
That's fun.
107
00:06:24,390 --> 00:06:28,120
I I know way too much about Star
Trek. Sorry, I'm a geek. Uh,
108
00:06:28,950 --> 00:06:30,040
anyway, But.
109
00:06:30,040 --> 00:06:34,960
It says, early entry for
the Webbies is October
110
00:06:34,960 --> 00:06:36,680
20, 20, 22. Yeah.
111
00:06:36,680 --> 00:06:37,160
It's.
112
00:06:37,160 --> 00:06:38,280
Tomorrow. If you were listening to this,
113
00:06:38,280 --> 00:06:41,720
it's
the day that it's coming out. It,
114
00:06:41,720 --> 00:06:44,570
you are short on time. Yeah.
115
00:06:44,620 --> 00:06:49,090
Uh, and that just means the prices go
up by 50 bucks or something. Uh mm-hmm.
116
00:06:49,130 --> 00:06:53,690
I think is sometime in November. So,
117
00:06:53,700 --> 00:06:56,890
uh, but yeah, if you're interested,
get in there, you know, if you,
118
00:06:57,590 --> 00:06:59,770
you wanna compete for a Webbie,
119
00:06:59,770 --> 00:07:03,090
it's always kind of a neat thing to see
on someone's website when they've won a
120
00:07:03,090 --> 00:07:03,810
Webbie.
121
00:07:03,810 --> 00:07:08,730
through right now, very simple, uh,
122
00:07:08,730 --> 00:07:11,570
application, so Yeah. And recommend it.
123
00:07:12,040 --> 00:07:16,450
Very good. So, uh, as we're
gonna talk about in the, well,
124
00:07:16,450 --> 00:07:19,330
I guess we could talk about it
now. Todd went to Saudi Arabia,
125
00:07:19,330 --> 00:07:20,970
that's why he wasn't here last week.
126
00:07:21,580 --> 00:07:25,450
He, he did, he went to this
really cool new podcast, or, Well,
127
00:07:25,450 --> 00:07:26,650
it's not a podcast conference,
128
00:07:26,650 --> 00:07:29,450
but it's podcasting was part
of it called Ignite the Sound.
129
00:07:29,640 --> 00:07:33,050
Yeah. And, uh, you know, the,
130
00:07:33,050 --> 00:07:37,330
the country is opening up
somewhat. Uh, that's what the,
131
00:07:37,330 --> 00:07:40,170
the big takeaway was that,
uh, he told us, of course,
132
00:07:40,170 --> 00:07:43,370
he hasn't give us the full
report yet. He's gonna do that,
133
00:07:43,370 --> 00:07:47,090
I guess tomorrow at our company meeting.
We'll, we'll hear the whole thing. But,
134
00:07:47,780 --> 00:07:49,930
uh, related to that, uh,
135
00:07:49,930 --> 00:07:54,730
Pad News has a copy of a translated
report from Shwarma Media.
136
00:07:55,310 --> 00:07:58,450
Did I say that right? Or Swam WA Media? I.
137
00:07:58,800 --> 00:08:03,010
I know you Schwar, uh, is a food, a
delicious, delicious food
138
00:08:03,140 --> 00:08:06,850
as far as I'm aware. And
this, I believe is Sam Mawa.
139
00:08:07,040 --> 00:08:11,850
Okay, well, it's just before
lunch. I'm hungry
140
00:08:12,620 --> 00:08:17,290
uh, but it's a report, you know, how
many podcasters are in, in Saudi Arabia.
141
00:08:17,290 --> 00:08:20,530
What would would've been your
guess had you not looked at this?
142
00:08:21,340 --> 00:08:23,770
Oh, I, I had no idea.
143
00:08:23,910 --> 00:08:27,810
You could have told me 3000 or three.
144
00:08:28,490 --> 00:08:33,170
5 73 is the big number, uh.
145
00:08:33,170 --> 00:08:34,130
Which feels good.
146
00:08:34,320 --> 00:08:35,650
Yeah, that's, I mean,
147
00:08:35,670 --> 00:08:40,370
not bad for a country that's been pretty
closed down for a while and, uh mm-hmm.
148
00:08:40,410 --> 00:08:42,850
they're opening up. And, uh,
149
00:08:43,190 --> 00:08:46,530
one thing I found interesting is that, uh,
150
00:08:46,530 --> 00:08:49,410
32% female, you know, and,
151
00:08:49,410 --> 00:08:54,090
and that society hasn't
always been open to,
152
00:08:54,100 --> 00:08:58,840
uh, female creators are even having
a voice. So this is, this is.
153
00:08:58,840 --> 00:08:59,840
That's exactly why.
154
00:09:00,200 --> 00:09:03,920
know,
155
00:09:03,920 --> 00:09:08,760
54% are solo podcasts, you
know, there's no guests,
156
00:09:08,760 --> 00:09:11,080
no cohost, none of that. And, uh,
157
00:09:11,740 --> 00:09:13,880
and 67% audio,
158
00:09:14,140 --> 00:09:17,320
and what Todd was talking
about is a lot of the,
159
00:09:17,320 --> 00:09:21,320
the women in podcasting
there that he talked to
160
00:09:22,600 --> 00:09:26,480
would only do audio because
they wanna, you know,
161
00:09:26,480 --> 00:09:28,760
back to the privacy thing,
they wanna stay mm-hmm.
162
00:09:28,800 --> 00:09:30,720
Mm-hmm.
163
00:09:31,000 --> 00:09:33,520
which I guess makes sense. So.
164
00:09:34,110 --> 00:09:36,040
Yeah, the, I mean, it's,
165
00:09:36,750 --> 00:09:41,640
podcasting provides a certain
level of anonymity that I,
166
00:09:41,930 --> 00:09:45,880
knowing what I know about this country
and how they're evolving is something
167
00:09:45,880 --> 00:09:48,920
that the women there are probably pretty,
168
00:09:49,470 --> 00:09:53,880
pretty grateful and invested in that
capability as well as, you know,
169
00:09:53,880 --> 00:09:58,800
I think that totally explains
why women are taking the lead in
170
00:09:58,800 --> 00:10:02,920
podcast creation there, as,
you know,
171
00:10:03,440 --> 00:10:07,800
given the way that things are
changing, they have a lot to say.
172
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Yep. So, anyway, that, we'll
have a link to this report,
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and I'll let you pronounce the name again.
174
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175
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that, uh, that James has up on Pod news.
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So.
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And I, I really do hope that I am
pronouncing that correctly. I should've.
178
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Looked it up before. Well, it's better,
better than my pronunciation, so.
179
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180
00:10:29,840 --> 00:10:33,360
True. I'm terrible at that stuff. So, hey,
181
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our friends over at Squad
Cast, uh, got a patent to, uh,
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for their recording engine.
183
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You know, I thought this was
really cool. That's a, I mean,
184
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that's exciting anytime that
someone's able to secure a patent.
185
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Yeah. And, and basically
the, the feature that,
186
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that their main patent is about
is the Progressive upload,
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uh, which we use. Uh,
188
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what was that other one that
we use? Partner of ours?
I can't think of the name.
189
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Uh.
190
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Riverside.
191
00:11:04,120 --> 00:11:09,080
Riverside. There we go. Riverside's.
Awesome. But what happens is, is,
192
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you know, the recording was,
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is actually taken locally and put on the
user's hard drive or on their phone or
194
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whatever they're using to record.
And then after the recording is done,
195
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the recordings are uploaded to a central
server so that the host can download
196
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all the different recordings
or they combine them, or what,
197
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I don't know how it all works.
Mm-hmm.
198
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except for, you know,
199
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what happens if somebody loses an
internet connection and can't get back on
200
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right away. That's a
failure point with this. It,
201
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it uploads as it's recording,
so it records locally and,
202
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and then streams that, I don't know
how it, it's, it's in the patent, but.
203
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exactly why they did this,
204
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because obviously they came up
with something valuable and cool
205
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and, you know, useful that
they wanna be able to, uh,
206
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make sure that they are.
207
00:12:00,990 --> 00:12:03,800
Okay. So I always like
to try to find, Yeah,
208
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I always like to try to figure out
how things work. So I guess
209
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but anyway, congrats to them
for, uh, patenting that and,
210
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and hopefully, uh, they can license
that out to other apps if, uh, Yeah.
211
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You know, and, and
that'll improve the whole,
212
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the whole ecosystem of remote
recording, you know, you know,
213
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we've had our challenges
with remote recording and,
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and currently definitely we have,
215
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we have three different
recordings going right now,
216
00:12:30,840 --> 00:12:35,800
just in case one of them craps
out and, uh, it has happened. So,
217
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you know, Good.
218
00:12:38,120 --> 00:12:42,360
On that. Yeah. Those interested in the
full write up about how this works. Um,
219
00:12:42,850 --> 00:12:45,960
we have the link in the show notes, but
Squad Casted a really cool write up.
220
00:12:46,100 --> 00:12:49,840
And Mike, you would be happy to know
that they included a Star Trek, Recogni.
221
00:12:50,040 --> 00:12:53,360
Like, Oh, wow. Okay.
222
00:12:54,180 --> 00:12:57,920
The transporter. There we go. That's
what I want is a transporter. Right.
223
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That way you don't have to be on
an airplane, you just say, Okay,
224
00:13:00,360 --> 00:13:05,240
I wanna go to La Beep, you're there,
225
00:13:05,300 --> 00:13:06,200
But one day.
226
00:13:06,270 --> 00:13:10,480
Yeah, we'll see. All right. Another, uh,
227
00:13:10,480 --> 00:13:15,320
study out there by, and I think I
can pronounce this one, New Voodoo.
228
00:13:16,080 --> 00:13:18,840
That's what I would say. New Voodoo.
229
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Yeah. New Voodoo come out with a, they
have a bunch of free research, but the,
230
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the uptake is that 37 was
it? Or what did it say?
231
00:13:27,080 --> 00:13:29,880
37% of 38?
232
00:13:29,880 --> 00:13:30,210
Yeah.
233
00:13:30,210 --> 00:13:31,360
Or Yeah. Yeah.
234
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38% of podcast listeners have bought
something that they've heard about on a
235
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podcast, which proves what we've
always said is advertising does work on
236
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podcasts as long as it's targeted. Right.
237
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I absolutely have.
238
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You know. Yeah, me too.
Big time. You know,
239
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I wouldn't be on this roader had
it not been for some other people,
240
00:13:54,140 --> 00:13:57,520
you know, buying one and saying
it's pretty cool. And, uh, you know,
241
00:13:57,520 --> 00:14:00,400
and I've had my little fits with
this one, but it's my own fault,
242
00:14:00,450 --> 00:14:05,320
so I got it figured out. Yeah. But,
uh, you know, that kind of thing.
243
00:14:05,420 --> 00:14:08,040
You know, I, I've bought
lots of stuff. Uh,
244
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my VPN service I bought because of a
podcast ad. I didn't buy a mattress.
245
00:14:13,320 --> 00:14:15,640
That's
246
00:14:15,750 --> 00:14:19,040
A mattresses. I did not
buy a mattress as well. Um,
247
00:14:19,940 --> 00:14:24,520
but also it wasn't in the, uh,
in the market for one, but.
248
00:14:24,760 --> 00:14:25,640
Right. Yeah.
249
00:14:25,660 --> 00:14:29,400
Did they mention the age groups
associated to any of this,
250
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or did it just say like, overall?
251
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Yeah, I, reading through the report here,
252
00:14:35,240 --> 00:14:37,480
it didn't really mention
anything about age groups.
253
00:14:37,490 --> 00:14:40,200
It was just kind of a overall, they, uh,
254
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surveyed 1700 frequent
podcast listeners, so, Okay.
255
00:14:44,770 --> 00:14:49,400
So I think they just, uh, you
know, scattered it to, to,
256
00:14:49,400 --> 00:14:52,480
you know, they didn't, uh, well,
they probably collected it. That's,
257
00:14:52,480 --> 00:14:54,280
but this is the free research results.
258
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Maybe you have to pay to get the
age stuff. I don't know. Yeah. So,
259
00:14:58,680 --> 00:15:03,520
Very cool. And, uh, here,
here's an interesting one, uh,
260
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over on Insider Radio.
261
00:15:05,450 --> 00:15:08,920
Uh, Yeah. Here's where some ages
come in. Yeah. Come into play. Yeah.
262
00:15:08,920 --> 00:15:11,520
Here comes the Gen Z listeners,
263
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and the only reason I know much
about this is, uh, Rob Greenley,
264
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who actually participated in a event, uh,
265
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in association with NA New York. And, uh,
266
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it was kind of interesting that, uh,
267
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it seems like Gen X in Gen Z
268
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tend to, uh, think of podcasting
in the same sort of way.
269
00:15:37,490 --> 00:15:42,480
Whereas, you know, millennials,
you included there, McKenzie,
270
00:15:42,480 --> 00:15:46,480
you think of it a different way. And
they were talking about that, you know,
271
00:15:46,510 --> 00:15:51,000
with Gen Z coming on and
listening to podcasts, a lot more,
272
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that's gonna, that's gonna fuel
a lot of growth in podcasting.
273
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Mm-hmm.
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a, it's quite the write up. Uh,
275
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Greenley was on a, uh,
276
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on a panel with Edison Research and I
don't know, two or three other people,
277
00:16:04,400 --> 00:16:08,960
and I haven't had a chance to read every
word. But, uh, it sounded interesting.
278
00:16:09,620 --> 00:16:14,320
And it's good to see the younger people
are, uh, are embracing the technology.
279
00:16:14,650 --> 00:16:18,320
There's a fun quote that says,
When you hit the age of 25,
280
00:16:18,320 --> 00:16:21,680
something happens and you just
start consuming more spoken word.
281
00:16:22,470 --> 00:16:26,000
Yeah. It's possible. I, you
know, I, I kind of always did. I,
282
00:16:26,000 --> 00:16:29,440
even when I was in high school, I
listened to talk radio Good to, uh,
283
00:16:29,440 --> 00:16:32,560
good to have the younger
people listening. You know, it,
284
00:16:33,430 --> 00:16:36,400
it's gonna help with growth.
I mean, you know, the.
285
00:16:36,450 --> 00:16:37,600
It absolutely will.
286
00:16:37,600 --> 00:16:41,800
The boomers are dying off. The Gen
Xers are close behind
287
00:16:42,220 --> 00:16:46,680
you know, at some point, uh, you
know, it's gotta keep going. So,
288
00:16:47,470 --> 00:16:48,960
Very good. All right.
289
00:16:48,960 --> 00:16:53,480
They are the features.
People say best practice.
290
00:16:54,390 --> 00:16:58,440
I, I was taking a look around trying
to come up with something and, uh,
291
00:16:58,440 --> 00:16:59,600
came across one that was,
292
00:17:00,220 --> 00:17:04,720
how are you actually measuring
your podcast success? Like,
293
00:17:04,720 --> 00:17:09,480
because there's so many different
ways to do this that it can be a
294
00:17:09,480 --> 00:17:10,313
tad overwhelming,
295
00:17:10,660 --> 00:17:15,640
and that you need to determine
a few key ways to do this so
296
00:17:15,640 --> 00:17:19,760
that you can just focus on those and
not, and actually like, you know,
297
00:17:19,760 --> 00:17:24,640
feel like you're putting together
an opinion based on this information
298
00:17:24,650 --> 00:17:28,400
as opposed to like a tiny bit of
info here, a tiny bit of info there.
299
00:17:28,400 --> 00:17:31,080
And then you just, you know, Right.
300
00:17:31,080 --> 00:17:31,390
Well.
301
00:17:31,390 --> 00:17:32,840
Know what you're looking at. There's.
302
00:17:32,920 --> 00:17:36,600
Different goals in podcasting, and
that's, you know, Yeah. What people miss.
303
00:17:36,600 --> 00:17:40,400
It's not always about
making money, You know, a.
304
00:17:40,400 --> 00:17:41,120
Lot of times, I mean,
305
00:17:41,120 --> 00:17:45,080
we have no interest in trying to make
money off of this show, really. Like Yeah.
306
00:17:45,170 --> 00:17:49,560
We are just trying to
help new podcasters Yeah.
307
00:17:49,620 --> 00:17:50,920
Any type of podcaster.
308
00:17:51,040 --> 00:17:54,160
Right. You know, we're, uh,
as, as somebody once said,
309
00:17:54,160 --> 00:17:58,440
we're eating our own dog food, we're
using our tools and, and, and, you know,
310
00:17:58,440 --> 00:18:03,280
advocating that you do the same
and, and that's great and all, but,
311
00:18:03,280 --> 00:18:04,840
you know, we're, and we're also, you know,
312
00:18:04,840 --> 00:18:08,440
imparting some information and some
tips and, and that kind of thing,
313
00:18:08,780 --> 00:18:12,880
but our success wouldn't be the same as
somebody who wants to make some money
314
00:18:13,450 --> 00:18:18,320
or mm-hmm.
or say, you know, like Todd and his mom,
315
00:18:18,320 --> 00:18:20,520
when his dad, uh, passed away,
316
00:18:20,750 --> 00:18:25,680
they did a podcast that was
strictly for them to work through
317
00:18:26,190 --> 00:18:30,120
that tragedy mm-hmm.
318
00:18:30,120 --> 00:18:32,520
it was more like therapy.
So, you know, there was,
319
00:18:32,520 --> 00:18:37,480
the goal of that was just to
talk it out and do it in a
320
00:18:37,480 --> 00:18:41,200
public way, you know, And there's
hobbyists out there that just,
321
00:18:41,200 --> 00:18:44,360
that's their successes. Hey,
you know, I got few listeners.
322
00:18:44,360 --> 00:18:47,440
I got a little community going here, and
we're talking about stuff that we like,
323
00:18:47,460 --> 00:18:49,600
and, you know, so.
324
00:18:49,600 --> 00:18:52,160
Yeah. There's even the
people that, you know,
325
00:18:52,680 --> 00:18:57,280
wanna want to get the big audience
because they're like, This is really cool,
326
00:18:57,280 --> 00:19:00,320
and I want the big audience because
I wanna have like a big community.
327
00:19:00,320 --> 00:19:04,200
And there is, and there's the other
people who, who still want that community,
328
00:19:04,200 --> 00:19:05,920
but they're like, No, I
wanna actually keep it small.
329
00:19:06,310 --> 00:19:10,360
Yeah. And like, I, it's the, the,
as far as all the technology,
330
00:19:10,480 --> 00:19:15,400
which is what, you know, we, we focus
on a lot of the time is the technology.
331
00:19:15,400 --> 00:19:19,840
But, you know, we've got our
stat system, we've got our, uh,
332
00:19:20,430 --> 00:19:24,960
survey and all that stuff, you know, where
you can get some metrics that way or,
333
00:19:24,960 --> 00:19:28,320
but there's, there's more to
it than that. Uh, you know,
334
00:19:28,320 --> 00:19:32,600
so just pick a few things. Like, you
know, I like to focus my, you know,
335
00:19:32,600 --> 00:19:36,560
if I'm looking at the success of
my podcast, I look at, you know,
336
00:19:36,560 --> 00:19:40,040
how many downloads do I
average per episode? That's,
337
00:19:40,040 --> 00:19:43,720
that's what I care about. And
I don't look at it every day.
338
00:19:43,720 --> 00:19:47,480
I look at it maybe once a month. Yeah.
Because if you look at it every day,
339
00:19:47,480 --> 00:19:48,480
it's gonna drive you nuts.
340
00:19:49,360 --> 00:19:51,520
341
00:19:51,520 --> 00:19:55,040
Will. You know, and there's so
many people that get obsessed with,
342
00:19:55,270 --> 00:19:59,320
with stats and analyzing, Well, what
does this mean? You know, why is.
343
00:19:59,320 --> 00:20:00,840
There, there's stats everywhere nowadays.
344
00:20:00,840 --> 00:20:05,240
Yeah. You know, you can, you can
get some free stats from other, uh,
345
00:20:05,240 --> 00:20:10,120
outfits and there's just, you know,
there's review sites and all that. Well,
346
00:20:10,120 --> 00:20:13,520
you know, if you're not getting any
reviews, have you asked for any reviews?
347
00:20:13,750 --> 00:20:17,640
Mm-hmm.
that kind of thing. So, you know,
348
00:20:17,640 --> 00:20:22,600
just pick a couple of things that,
that you're key and then keep track of.
349
00:20:22,600 --> 00:20:23,760
That. That's feel important to you.
350
00:20:23,790 --> 00:20:24,280
Yeah.
351
00:20:24,280 --> 00:20:28,280
And just keep track of that and don't
obsess about the grizzly little details,
352
00:20:28,970 --> 00:20:33,400
because, you know, what does it matter?
You know, I, I get so many people say,
353
00:20:33,400 --> 00:20:37,400
Well, I wanna know how many people are
listening to me on Pandora. Well, yeah,
354
00:20:37,400 --> 00:20:40,680
you can get that number,
but why is that important?
355
00:20:41,950 --> 00:20:45,560
Yeah. Yeah. No, that, I mean,
I, I really agree with that.
356
00:20:45,670 --> 00:20:49,440
It's get that number
and you certainly can,
357
00:20:50,140 --> 00:20:53,080
but do so, like, do something
with it. Mm-hmm.
358
00:20:53,320 --> 00:20:54,600
don't just get it to get.
359
00:20:54,600 --> 00:20:58,640
It. It's interesting that you know, what
people do obsess about, uh, you know,
360
00:20:58,640 --> 00:21:03,160
being in support here. I get to
I get to field the questions, and, and,
361
00:21:03,160 --> 00:21:06,240
and it is, uh, it's
interesting, I should say
362
00:21:12,040 --> 00:21:16,080
Blueberry news, and again,
a slow week. But, uh,
363
00:21:16,080 --> 00:21:19,800
we already talked about Todd
with his, uh, Ignite, uh,
364
00:21:19,800 --> 00:21:22,440
conference in Saudi
Arabia. Ignite the sound,
365
00:21:23,460 --> 00:21:26,840
and we'll probably have some
more details next week when, uh,
366
00:21:26,840 --> 00:21:28,600
Todd actually is on the show.
367
00:21:28,810 --> 00:21:33,040
So I imagine he'll be able to give us
a, uh, a nice breakdown of the event.
368
00:21:33,090 --> 00:21:34,640
So yeah. Look out for that next week.
369
00:21:34,640 --> 00:21:38,960
Yep. Well, I'll be listening.
370
00:21:38,960 --> 00:21:42,400
we have some new features we're working
on. We're kind of heads down, uh,
371
00:21:42,530 --> 00:21:47,520
on the next round of, of new things.
We have some integrations. We have,
372
00:21:47,730 --> 00:21:48,080
uh,
373
00:21:48,080 --> 00:21:52,760
some new features mainly
around podcasting 2.0 and
374
00:21:53,230 --> 00:21:53,520
a.
375
00:21:53,520 --> 00:21:57,040
Few. Yeah. We have, we definitely have
some stuff that we're trying to get, uh,
376
00:21:57,040 --> 00:22:01,080
wrapped up and nicely, um, you know,
377
00:22:01,710 --> 00:22:03,320
released before the end of the year.
378
00:22:03,790 --> 00:22:05,280
Yeah. And speaking of which,
379
00:22:05,890 --> 00:22:10,120
if you're looking to be an Apple
Premium subscription launch partner,
380
00:22:10,590 --> 00:22:12,120
that's a tongue tire.
381
00:22:13,320 --> 00:22:14,800
382
00:22:14,800 --> 00:22:18,040
but it's a cool opportunity for people
that are trying to release a, uh,
383
00:22:18,070 --> 00:22:21,800
trying to launch a new
premium show within Apple. So.
384
00:22:21,890 --> 00:22:24,360
So yeah, you can reach out
to us. We're, uh, we're,
385
00:22:24,360 --> 00:22:29,000
we're gonna be launching something
very soon where the basics
386
00:22:29,050 --> 00:22:33,880
of it is you can have your public
podcast and your Apple Premium podcast
387
00:22:34,940 --> 00:22:39,520
use the same technology that you're
using here at Blueberry to publish your
388
00:22:39,520 --> 00:22:44,000
show. Yes. So it's kind of cool. So if
you wanna test that out, be, you know,
389
00:22:44,000 --> 00:22:45,960
some of the first people
that launch with it,
390
00:22:45,960 --> 00:22:50,680
and even be in some of the Apple
pr, uh, get a hold of us quick.
391
00:22:51,150 --> 00:22:56,000
Yeah. If you are ready to go. Even
better. Yes. Like, if you are, you know,
392
00:22:56,440 --> 00:23:00,600
prepared for a, for a
launch soon, even better.
393
00:23:00,600 --> 00:23:05,320
Yes. Yes. Very good. All
right. So on to Toby.
394
00:23:05,810 --> 00:23:09,560
Uh, this is Blueberry Tip of the Week.
395
00:23:14,850 --> 00:23:17,200
Hi, it's Toby Goodman here today.
396
00:23:17,340 --> 00:23:21,800
Conversations Versus Sales
podcasts are not just content.
397
00:23:22,330 --> 00:23:24,720
If you are in the business
of selling your expertise,
398
00:23:24,950 --> 00:23:29,280
it's likely that each customer is
worth a considerable amount to you,
399
00:23:29,430 --> 00:23:33,480
especially when you take into
account lifetime value and referrals.
400
00:23:33,870 --> 00:23:37,520
You're probably used to having
sales conversations. Now,
401
00:23:37,520 --> 00:23:40,040
getting to sales
conversations is one thing,
402
00:23:40,040 --> 00:23:44,400
but having sales conversations that
actually convert is entirely another.
403
00:23:45,070 --> 00:23:47,880
I had plenty of the former
before the latter came.
404
00:23:48,430 --> 00:23:53,000
Narrow Podcasting is a book all
about using a podcast to grow your
405
00:23:53,360 --> 00:23:54,960
business. More specifically,
406
00:23:54,960 --> 00:23:59,680
it's a book about how to create moments
that lead to more high quality sales
407
00:23:59,680 --> 00:24:03,280
conversations. The mechanism is a podcast.
408
00:24:04,300 --> 00:24:08,160
One thing is for sure, more good
conversations with the right people,
409
00:24:08,430 --> 00:24:10,640
lead to more sales conversations,
410
00:24:11,190 --> 00:24:16,040
Give podcast to great people is
my version of Sell Shovels to
411
00:24:16,040 --> 00:24:18,240
gold diggers. And if you are not familiar,
412
00:24:18,420 --> 00:24:23,360
the old adage about shovels and gold
tells us that when we recognize a gold
413
00:24:23,360 --> 00:24:27,040
rush happening, we shouldn't try to
be the next person to mind for gold,
414
00:24:27,090 --> 00:24:31,760
because we'll probably fail while
everyone else is digging for gold.
415
00:24:31,910 --> 00:24:35,000
It's better to be the
person selling the shovel.
416
00:24:35,540 --> 00:24:39,240
You can use your podcast as a
shovel to give to your guests,
417
00:24:39,850 --> 00:24:42,280
do a good job, and they
will use the podcast.
418
00:24:42,310 --> 00:24:46,760
They have been on your podcast
to open doors for themselves.
419
00:24:47,100 --> 00:24:51,040
And as a delightful side effect,
it'll open doors for you too.
420
00:24:51,950 --> 00:24:55,240
Look, maybe you have concerns
about interview skills,
421
00:24:55,550 --> 00:25:00,080
tech confidence, or not having
enough time. A quality shovel,
422
00:25:00,590 --> 00:25:01,040
I mean,
423
00:25:01,040 --> 00:25:05,640
podcast with your name on it is
what the Profitable Pod Method
424
00:25:05,640 --> 00:25:09,320
course is focused on. Along with
addressing those common concerns.
425
00:25:09,490 --> 00:25:14,400
It helps you identify one who you
should be speaking with on your podcast.
426
00:25:15,180 --> 00:25:18,920
Two, how to invite them
on your podcast. Three,
427
00:25:19,190 --> 00:25:22,160
what to ask them in your interview. Four,
428
00:25:22,570 --> 00:25:26,640
exactly what to do once
the podcast has gone live.
429
00:25:27,430 --> 00:25:28,263
Five,
430
00:25:28,500 --> 00:25:32,960
how to avoid giving your guests that
one night stand feeling and keep your
431
00:25:32,960 --> 00:25:37,840
relationship alive. When you start a
podcast with the Blueberry Pro team,
432
00:25:37,840 --> 00:25:42,360
we'll give you lifetime access to
the method included from day one
433
00:25:42,730 --> 00:25:47,480
to get started, just head
over to blueberry pro.com.
434
00:25:53,550 --> 00:25:57,880
Well, that was, uh, yeah, talking
about the different use of a podcast,
435
00:25:58,550 --> 00:26:00,880
that's one of them. You know, the, the,
436
00:26:00,880 --> 00:26:04,360
the narrow podcasting
method that Toby teaches is
437
00:26:05,570 --> 00:26:09,800
it, it's good for what he's using it
for, you know, for growing your business.
438
00:26:09,800 --> 00:26:10,960
So that's another mm-hmm.
439
00:26:10,960 --> 00:26:13,400
another motivation for
why you want a podcast.
440
00:26:14,390 --> 00:26:16,600
Yeah. And why you wanna be able to, um,
441
00:26:16,840 --> 00:26:19,280
determine how you think
it's successful too.
442
00:26:19,560 --> 00:26:22,560
podcast a shovel, but
443
00:26:22,830 --> 00:26:24,120
it's a good analogy.
444
00:26:24,740 --> 00:26:25,573
Yes, it is.
445
00:26:30,300 --> 00:26:33,960
All right. Well, normally we
would have a question of the week,
446
00:26:34,860 --> 00:26:37,320
but I have been inundated with questions,
447
00:26:37,610 --> 00:26:40,640
so I'm gonna punt here and, uh,
448
00:26:40,750 --> 00:26:44,960
I wanna talk about just
getting support for,
449
00:26:45,380 --> 00:26:48,080
say you have a technical
problem or a billing problem,
450
00:26:48,370 --> 00:26:51,800
or just a question about podcasting.
451
00:26:52,690 --> 00:26:57,160
There's some things you could do to help
whoever you're asking in this case, us,
452
00:26:58,290 --> 00:27:03,040
uh, you know, help us help you.
Mm-hmm.
453
00:27:03,040 --> 00:27:06,160
if you give, you know, you
give us more information,
454
00:27:07,090 --> 00:27:10,800
we can weed out what we don't
need,
455
00:27:10,800 --> 00:27:14,840
but it would be really nice to
have what we do need. So basic,
456
00:27:15,120 --> 00:27:18,920
basic ones I have bulleted here,
Uh, you know, when calling,
457
00:27:19,830 --> 00:27:22,200
have your login
information, and better yet,
458
00:27:22,280 --> 00:27:26,520
just be logged in to whatever you
need the help with, then call,
459
00:27:27,380 --> 00:27:31,640
cuz we can help you faster rather than
waiting for you to find the password
460
00:27:32,210 --> 00:27:36,920
or, you know, figure out
what, you know, I, I spent,
461
00:27:37,260 --> 00:27:37,760
you know,
462
00:27:37,760 --> 00:27:41,880
several minutes last night on the phone
with somebody while she was looking for
463
00:27:41,880 --> 00:27:45,400
her password to log into her website
that she was asking me a question about
464
00:27:45,630 --> 00:27:50,320
mm-hmm.
good use of time for either of us.
465
00:27:51,150 --> 00:27:53,680
That's the thing for, for anyone involved.
466
00:27:53,710 --> 00:27:56,920
Yeah. You know, I, I'm not, I'm
not here just to, to rant. I mean,
467
00:27:56,920 --> 00:28:00,520
I've got time, I get paid well,
I'm fine
468
00:28:00,520 --> 00:28:02,960
that waste your time too. You know,
469
00:28:02,960 --> 00:28:07,960
you want to fixed quickly or figure it
out quickly so you know what to do to fix
470
00:28:07,960 --> 00:28:12,960
it. You know, just have it, have it
ready, you know, log in, be, you know,
471
00:28:12,960 --> 00:28:14,680
be ready, uh, when you call.
472
00:28:14,820 --> 00:28:19,240
Cuz most of the time we
answer the phone
473
00:28:19,240 --> 00:28:22,800
Well the same goes for, you know,
you do a lot of scheduled, uh,
474
00:28:22,800 --> 00:28:25,600
Zoom calls with people mm-hmm.
475
00:28:26,180 --> 00:28:30,280
and you wanna help them get their
problem solved as fast as possible
476
00:28:30,850 --> 00:28:33,440
or, you know, as fast as
possible, but also like,
477
00:28:34,130 --> 00:28:37,360
in a way that they're
comfortable with. But just,
478
00:28:37,550 --> 00:28:41,920
just coming to something ready is
479
00:28:42,840 --> 00:28:46,280
incredibly valuable to everyone
involved. Yeah. Same. I mean, it just,
480
00:28:46,800 --> 00:28:47,680
everyone is used to,
481
00:28:47,930 --> 00:28:52,600
or at least a lot of people are used
to working remotely at this point
482
00:28:52,700 --> 00:28:53,533
and,
483
00:28:53,700 --> 00:28:58,120
and has been involved in a company meeting
at some pro or another and going in
484
00:28:58,120 --> 00:29:01,640
with no agenda and no, you
know, what are we no goal,
485
00:29:01,640 --> 00:29:05,080
What are we trying to get out of
this? No notes ahead of time you come,
486
00:29:05,080 --> 00:29:06,280
you try to come prepared.
487
00:29:06,790 --> 00:29:07,480
Come.
488
00:29:07,480 --> 00:29:09,840
Prepared, prepared. And, and,
489
00:29:09,840 --> 00:29:13,160
and then the same thing can
be used in this scenario.
490
00:29:13,640 --> 00:29:15,600
you know, it's just,
491
00:29:15,830 --> 00:29:18,760
it's just common sense that you know that,
492
00:29:18,760 --> 00:29:21,720
that if you're asking
about a piece of software,
493
00:29:22,470 --> 00:29:27,440
that you have that software up and
running so that you can immediately
494
00:29:27,960 --> 00:29:31,960
apply whatever advice you get.
Mm-hmm.
495
00:29:31,960 --> 00:29:35,840
so it just makes it easier for everybody.
Waste less time. I mean, you know,
496
00:29:35,840 --> 00:29:38,200
we're, we're a small outfit, so, you know,
497
00:29:38,200 --> 00:29:43,160
sometimes our resources are stretched a
bit, but, uh, we will get around to it,
498
00:29:43,160 --> 00:29:46,760
I'm sure. All right.
Another one, uh, big one,
499
00:29:46,760 --> 00:29:51,600
you're a podcaster and you're calling
a podcast company for help. Well,
500
00:29:51,600 --> 00:29:53,920
podcasting is run on rss,
501
00:29:54,770 --> 00:29:57,040
so you should know your rss.
502
00:29:57,050 --> 00:30:01,240
If you don't know your RSS feed
while you're listening to this,
503
00:30:01,240 --> 00:30:02,280
go figure it out.
504
00:30:02,800 --> 00:30:03,633
505
00:30:04,170 --> 00:30:05,000
If you need help,
506
00:30:05,000 --> 00:30:08,760
you can call me and ask me how to
figure out what your RSS feed is.
507
00:30:08,760 --> 00:30:09,593
I'm fine with that.
508
00:30:09,650 --> 00:30:12,600
It took the words right outta my mouth
and I was like, if you don't know,
509
00:30:13,030 --> 00:30:14,880
have that call and ask that.
510
00:30:15,160 --> 00:30:16,480
511
00:30:16,480 --> 00:30:21,360
if you know your RSS feed or at least
know how you're generating your RSS feed,
512
00:30:22,170 --> 00:30:26,040
uh, you know, cuz we have several
options here at Blueberry plus, you know,
513
00:30:26,040 --> 00:30:29,280
you may not be at blueberry right
now. You might be, you know,
514
00:30:29,280 --> 00:30:32,600
rolling your own or, or
square space or something,
515
00:30:32,700 --> 00:30:37,560
but at least know where your
RSS feed comes from and we can
516
00:30:37,560 --> 00:30:41,000
usually figure out what it,
what that actual address is.
517
00:30:41,060 --> 00:30:45,640
But it's nice to know that. So
maybe ahead of time figure that out.
518
00:30:45,710 --> 00:30:48,920
That would be super helpful.
519
00:30:50,140 --> 00:30:53,920
And if it's a billing issue,
I get a lot of these too. Uh,
520
00:30:53,920 --> 00:30:58,920
have your payment method handy,
Wouldn't you call
521
00:30:58,920 --> 00:31:02,080
we can process credit
cards over the phone. Uh,
522
00:31:02,080 --> 00:31:05,880
we don't do it a lot and we actually
would rather you do it online.
523
00:31:06,100 --> 00:31:10,520
But if you call and, you know,
that's just the easiest way to do it.
524
00:31:10,590 --> 00:31:14,960
It'd be really nice if you had your
payment method handy when you call
525
00:31:15,290 --> 00:31:17,520
instead of, Oh, I've
gotta go get my, you know,
526
00:31:17,520 --> 00:31:20,320
I've waited 10 minutes one time for
someone to go find their credit card.
527
00:31:21,310 --> 00:31:24,360
What
that's 10. I mean I always,
528
00:31:24,380 --> 00:31:26,960
I'm answering tickets and
stuff while I'm waiting.
529
00:31:26,960 --> 00:31:30,960
So it's not the end of the world,
but it just makes it quicker for you.
530
00:31:31,560 --> 00:31:32,120
531
00:31:32,120 --> 00:31:34,920
532
00:31:34,920 --> 00:31:39,760
use the contact form@blueberry.com or
call the eight seventy seven number
533
00:31:40,050 --> 00:31:44,720
if you happen to have my direct
phone number, try not to do that.
534
00:31:45,160 --> 00:31:45,790
535
00:31:45,790 --> 00:31:46,920
Please forget it.
536
00:31:47,240 --> 00:31:49,240
it. I mean, you know,
537
00:31:49,240 --> 00:31:52,800
there's certain cases I I
don't mind that much. Uh,
538
00:31:53,260 --> 00:31:57,720
but you know, if you call
me directly and I'm busy,
539
00:31:57,780 --> 00:32:02,280
I'm not gonna answer it. Okay. If you
call the eight seventy seven number,
540
00:32:02,820 --> 00:32:07,680
the people that we have answering
that number can help you
541
00:32:07,680 --> 00:32:08,130
as well.
542
00:32:08,130 --> 00:32:11,720
It doesn't always have to be me or it
doesn't always have to be Dave or you
543
00:32:11,720 --> 00:32:15,720
know, Todd or whoever. You
know, it can be, you know,
544
00:32:16,020 --> 00:32:20,920
any of us for most questions. And
same things with direct emails.
545
00:32:20,920 --> 00:32:23,240
You know, I, I don't mind direct emails,
546
00:32:23,400 --> 00:32:28,400
but just know that those will get lost
a lot more than if you put it in the
547
00:32:28,400 --> 00:32:32,960
ticket system cuz we can't really keep
track of it that well, or I can't,
548
00:32:32,960 --> 00:32:34,160
I'm terrible at it. So.
549
00:32:34,330 --> 00:32:38,120
We, we simply do not
have enough team members,
550
00:32:39,650 --> 00:32:40,483
um,
551
00:32:41,010 --> 00:32:45,960
to accommodate all of our
podcasters on a one on one
552
00:32:45,960 --> 00:32:48,200
basis like that for the
amount of people that are,
553
00:32:48,990 --> 00:32:52,160
that would be interested in
554
00:32:52,160 --> 00:32:53,840
Right. You know, like I said,
555
00:32:53,890 --> 00:32:57,640
if you put in a ticket or call
that eight, seven, seven number,
556
00:32:57,880 --> 00:33:01,560
we have a record of that and we'll
get back to you and all that stuff
557
00:33:02,660 --> 00:33:07,480
and it can be tracked. Whereas
yeah, an email goes into my,
558
00:33:07,660 --> 00:33:08,160
you know,
559
00:33:08,160 --> 00:33:13,080
like if I'm gone for two days
and I come back and I've got
560
00:33:13,150 --> 00:33:15,520
400 emails in my inbox.
561
00:33:16,570 --> 00:33:18,040
No one wants to come back to that.
562
00:33:18,070 --> 00:33:21,040
I, you know, I don't mind
having that many emails.
563
00:33:21,040 --> 00:33:25,400
It's just know that it's
going to a take longer and b,
564
00:33:25,990 --> 00:33:30,800
possibly I'll never reply because
it just gets lost in the shuffle.
565
00:33:30,930 --> 00:33:31,540
So.
566
00:33:31,540 --> 00:33:32,080
You know,
567
00:33:32,080 --> 00:33:36,800
also it's really important for us to
be able to track problems that like
568
00:33:36,800 --> 00:33:40,760
Yeah. Especially if there is
a bug or an issue like that,
569
00:33:41,040 --> 00:33:44,920
being able to keep track of all of
these in our ticket system and we can,
570
00:33:45,330 --> 00:33:49,320
we can compare and contrast and, you
know, keep, keep an eye on the number,
571
00:33:49,320 --> 00:33:52,840
that type of stuff. It,
it adds up over time.
572
00:33:52,840 --> 00:33:53,280
Oh yeah.
573
00:33:53,280 --> 00:33:58,040
We had a recent issue that was
really troubling to troubleshoot
574
00:33:58,720 --> 00:34:03,520
while to do and it was great
575
00:34:03,520 --> 00:34:04,040
that, you know,
576
00:34:04,040 --> 00:34:08,720
most people that complained about it
were either calling our 8 77 number or
577
00:34:09,490 --> 00:34:13,640
putting in a ticket and we were
able to figure it out, but,
578
00:34:13,700 --> 00:34:15,840
and it wasn't everybody
having the problem.
579
00:34:15,890 --> 00:34:19,560
It was just a certain subset
of people and it was, it was,
580
00:34:19,560 --> 00:34:22,080
it was really crazy to
troubleshoot. But once we did,
581
00:34:22,370 --> 00:34:27,240
we helped a whole bunch of people
and being able to track it instead of
582
00:34:27,240 --> 00:34:31,360
uh, you know, having, you know,
emails going to a black hole.
583
00:34:31,470 --> 00:34:34,760
I guess is the, you know, we've
had a problem with, with, you know,
584
00:34:34,760 --> 00:34:38,480
just black holes in general, you
know. Yeah. Where, you know, we,
585
00:34:38,480 --> 00:34:43,320
we come up with these great ideas and
586
00:34:43,540 --> 00:34:46,800
you know, just, this is
the nature of the beast.
587
00:34:46,800 --> 00:34:49,320
We're a small team and uh, like I said,
588
00:34:49,320 --> 00:34:52,280
we can accommodate support obviously,
589
00:34:52,860 --> 00:34:55,000
but it just makes it a lot
easier if we can track it.
590
00:34:55,190 --> 00:34:55,840
Mm-hmm.
591
00:34:55,840 --> 00:34:57,640
at the end of the day,
592
00:34:57,640 --> 00:35:02,640
and here is my personal pet peeve.
Okay. This will be my rant
593
00:35:03,370 --> 00:35:06,760
If you call the eight seventy seven
number and you get our voicemail,
594
00:35:06,760 --> 00:35:08,680
please leave a voicemail.
595
00:35:09,360 --> 00:35:13,800
Don't just hang up and call again
and again and again.
596
00:35:14,790 --> 00:35:18,920
I don't know why this happens,
but if you do leave a voicemail,
597
00:35:19,270 --> 00:35:21,880
I promise that we will get back to you.
598
00:35:23,070 --> 00:35:25,000
Yeah. It's, uh, just,
599
00:35:25,390 --> 00:35:28,320
it's not like calling at and t Yeah.
600
00:35:28,320 --> 00:35:31,800
You can't just call back and immediately
get someone else. Like there are,
601
00:35:32,050 --> 00:35:36,400
there's a small handful of
people that answer the phone and
602
00:35:36,520 --> 00:35:40,200
quite often sometimes they will
all be in the same meeting. Yep.
603
00:35:40,530 --> 00:35:43,280
Or unavailable, you know, just,
604
00:35:43,280 --> 00:35:47,600
that's the nature of the beast
with a small company such as ours.
605
00:35:47,700 --> 00:35:51,880
And when you do that,
it's immediately just, um,
606
00:35:52,720 --> 00:35:56,200
607
00:35:56,320 --> 00:35:57,480
Problem. And you know, we,
608
00:35:57,600 --> 00:36:02,400
everybody that answers the phone is
generally a pretty nice person and
609
00:36:02,400 --> 00:36:05,640
uh, you know, we don't get
grumpy very often, but uh,
610
00:36:05,640 --> 00:36:09,200
when the same person
calls 22 times
611
00:36:09,290 --> 00:36:14,040
it doesn't leave a voicemail. That
tends to get us a little grumpy.
612
00:36:15,750 --> 00:36:17,840
Just, uh, realistic expectations.
613
00:36:17,910 --> 00:36:21,240
I think I remember coming back
from New Year's of last year,
614
00:36:21,430 --> 00:36:24,880
like it was New Year's Eve or
New Year's Day, I can't remember,
615
00:36:25,020 --> 00:36:27,980
but listening to voicemails to, you know,
616
00:36:27,980 --> 00:36:32,940
get back to people and we had two
voicemails within 20 minutes from the same
617
00:36:33,410 --> 00:36:37,020
person saying, Why hasn't anyone
gotten back to me?
618
00:36:37,020 --> 00:36:38,900
And to me that just represents, you know,
619
00:36:38,900 --> 00:36:43,100
a a total unable like
inability to realize.
620
00:36:43,490 --> 00:36:47,060
Yeah. We're, again, we don't
have operators standing by.
621
00:36:47,060 --> 00:36:51,180
We have a few people standing by and we
actually do have a call center for the
622
00:36:51,180 --> 00:36:54,380
sales line. So, you know, they
can at least take your message,
623
00:36:54,960 --> 00:36:57,340
but you know, it,
624
00:36:57,340 --> 00:37:01,900
just leave a message and I promise
you we'll get back to you
625
00:37:02,100 --> 00:37:04,140
We're we're pretty good about that.
626
00:37:04,230 --> 00:37:05,140
Uh, we will.
627
00:37:05,360 --> 00:37:06,193
But uh.
628
00:37:06,350 --> 00:37:07,420
We want to help you.
629
00:37:07,600 --> 00:37:11,380
Yes. And so, like I said, sorry,
this, if this sounded like a rant,
630
00:37:11,560 --> 00:37:13,500
but you know, it's just been, you know,
631
00:37:13,700 --> 00:37:17,100
building up over the last couple
of weeks, uh, that, you know,
632
00:37:17,340 --> 00:37:20,020
and it's not everybody,
it's just one or two,
633
00:37:20,020 --> 00:37:23,180
but that's all it takes to put
everybody in a bad mood. So.
634
00:37:23,380 --> 00:37:25,860
getting towards the end of the year,
635
00:37:25,930 --> 00:37:30,780
it's the last quarter of the year,
everyone is starting to uh, you know,
636
00:37:30,780 --> 00:37:35,660
get a little antsy, get, get
a little sidetracked and uh,
637
00:37:36,090 --> 00:37:39,060
yeah. I think this is just
that coming, coming out.
638
00:37:39,240 --> 00:37:43,780
Yep. Yep. And so, like I said, we're
happy to help and uh, like I said,
639
00:37:43,780 --> 00:37:46,580
help us help you and we'll get her done.
640
00:37:46,990 --> 00:37:50,900
So if you got a question you'd
like us to answer on the show,
641
00:37:51,520 --> 00:37:55,220
you can drop an email to
me, mike@blueberry.com.
642
00:37:55,360 --> 00:37:56,900
And we may use it on the show.
643
00:37:57,190 --> 00:38:00,580
We can take audio or text
or even a video I guess,
644
00:38:00,980 --> 00:38:05,300
although you can't see video
on a audio podcast. But, uh,
645
00:38:05,300 --> 00:38:06,940
we may use it and uh,
646
00:38:07,160 --> 00:38:11,180
you can also post a question on
the blueberry Facebook group.
647
00:38:11,180 --> 00:38:14,560
But don't do that for support your.
648
00:38:14,560 --> 00:38:15,400
Individual problem.
649
00:38:15,550 --> 00:38:18,920
Yeah. Do it, do it for just
general podcasting questions,
650
00:38:19,180 --> 00:38:23,200
cuz if it's something
individual to your account,
651
00:38:23,250 --> 00:38:26,760
we really need all that information
as we talked about before.
652
00:38:26,760 --> 00:38:29,600
Yeah. We will immediately
respond in that, in the, of.
653
00:38:29,600 --> 00:38:30,000
Course, that next.
654
00:38:30,000 --> 00:38:31,800
Area say please just send us a ticket.
655
00:38:32,120 --> 00:38:32,700
656
00:38:32,700 --> 00:38:36,720
And the next thing we can probably skip
but
657
00:38:36,720 --> 00:38:37,340
it.
658
00:38:37,340 --> 00:38:38,173
Yes.
659
00:38:38,490 --> 00:38:40,040
So I believe so yeah,
660
00:38:40,040 --> 00:38:44,200
we're coming to you this week again
from Mike Dell's World Studio here in
661
00:38:44,200 --> 00:38:48,640
Traverse City, Michigan, in
McKenzie's place there in Columbus,
662
00:38:48,830 --> 00:38:53,280
Ohio. And we're produced by the Blueberry
Pro production team. Thanks guys.
663
00:38:53,420 --> 00:38:56,040
You can fill out our listener survey at
664
00:38:56,040 --> 00:38:59,480
surveys.blueberry.com/podcast insider.
665
00:39:00,060 --> 00:39:02,400
And you can schedule a
one-on-one with Todd,
666
00:39:02,580 --> 00:39:07,520
the only CEO in the podcasting industry
that will give you a half hour of his
667
00:39:07,520 --> 00:39:10,120
time just for the asking
hosting customers only.
668
00:39:10,520 --> 00:39:13,040
emailTodd@blueberry.com.
669
00:39:14,580 --> 00:39:18,080
And if you would like to schedule
a tech checkup with Mike,
670
00:39:18,240 --> 00:39:22,200
something that would be very valuable if
you do not know where to find your rss.
671
00:39:22,200 --> 00:39:22,480
There.
672
00:39:22,480 --> 00:39:23,313
You go.
673
00:39:23,480 --> 00:39:27,720
hosting customers only, but, um,
674
00:39:27,720 --> 00:39:30,840
if you're interested, you can
email him@mikeblueberry.com.
675
00:39:31,020 --> 00:39:31,440
Yep.
676
00:39:31,440 --> 00:39:36,160
And then you can send your podcast sticker
and a self-addressed stamped envelope
677
00:39:36,290 --> 00:39:41,280
to McKenzie and we will
send you some blueberry swag
678
00:39:41,470 --> 00:39:44,120
stickers, whatever. And, uh,
679
00:39:44,620 --> 00:39:48,160
the mailing address will
be in the show notes. Uh,
680
00:39:48,160 --> 00:39:51,200
of course that mailing address
may change in the future.
681
00:39:51,250 --> 00:39:52,640
We were just talking about that.
682
00:39:53,450 --> 00:39:58,160
We have been discussing, uh, a
change of location for our office.
683
00:39:58,790 --> 00:40:03,640
Office is a, uh, you know,
confusing word at this point,
684
00:40:04,040 --> 00:40:07,080
685
00:40:07,370 --> 00:40:10,720
we would love to send you some stuff
and I would especially love to send you
686
00:40:10,720 --> 00:40:14,680
some stuff for the holidays if that's
something that you're interested in. Um,
687
00:40:14,680 --> 00:40:17,200
we're always looking to
share some of our merch.
688
00:40:18,160 --> 00:40:22,120
Right. And a lot of the stuff that
we give away at trade shows and, uh,
689
00:40:22,660 --> 00:40:26,280
and some other stuff that we don't give
away at trade shows that we have laying
690
00:40:26,280 --> 00:40:30,840
around So
happy to send you some stuff.
691
00:40:31,050 --> 00:40:31,400
So.
692
00:40:31,400 --> 00:40:35,040
Uh, asking you shall receive. That's
basically how this can go
693
00:40:35,060 --> 00:40:39,360
All right. Well I thought it was gonna
be a slow news day and I, I think we, uh,
694
00:40:39,360 --> 00:40:40,440
filled our time well.
695
00:40:41,150 --> 00:40:42,000
I think we did.
696
00:40:42,140 --> 00:40:45,920
All right. Well, I won't
be here next week, but, uh,
697
00:40:45,950 --> 00:40:48,920
McKenzie most likely will be. And, uh.
698
00:40:48,920 --> 00:40:49,200
Mm-hmm.
699
00:40:49,200 --> 00:40:50,560
700
00:40:50,560 --> 00:40:51,480
Thanks everyone.