Aug. 26, 2022
Hello from Podcast Movement – PCI 309
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Deezer 
Paypal Coming to you from the podcast recording studio at Podcast Movement Mike Dell, MacKenzie Bennett and Chau Pham chat about Blubrry’s booth and meeting new podcasters and how the event is going overall. They’re excited about some mics from Shure, a new service from ecamm and more. It’s a short episode, but a fun recap of the event. We can’t wait to come back next year.
Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.
Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
______________
Coming to you this week from the HubSpot podcast studio at Podcast Movement 2022 in Dallas, Texas. Produced by the Blubrry Pro-Production team.
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Everyone welcome to podcast insider.
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My name is Todd Cochran and I'm joined
of course by my cohost, Mr. Mike Dell.
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Mike, how you doing?
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Oh, it's doing pretty
good. Uh, like I said,
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I need some of that red bull that you're,
uh, you're doling out there..
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Yeah, absolutely. I tell you,
we've been, uh, putting in the, uh,
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putting in some long hours here in
preparation for really what we're,
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what we rolled out yesterday
and, uh, pretty excited.
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If you're a blueberry hosting customer,
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you have the ability now to monetize
essentially immediately. Yep.
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Make some money.
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That's right. Programmatic advertising
has been rolled out and, uh, details are,
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uh, in the dashboard. You can link to
the blog post and really to get started.
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All you gotta do is click to
make money link and you see a,
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a menu item there for programmatic
advertising, fire that up.
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They'll let you know, read
the terms of service and, uh,
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fellow some information for those of
either are on a blueberry publisher.
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In other words, you're publishing
on the blueberry dashboard only, um,
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right then and there,
boom, you're set and, uh,
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ready to go for those of
you are on power press.
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Make sure you have the latest version
of power press downloaded. And, um,
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you'll find a new tab in the setting
section of power press. It says,
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make money, click on that. And that's
gonna take you back to the dashboard,
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but the main difference is you'll
still go through the approve,
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the terms of service. You'll
still answer a few questions,
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but when you get done your
show, you'll see a sync button.
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And what that does when you hit sync
is it's going to update the links
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on your post so that they're
no longer content that
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blueberry.com or ins.blueberry.com,
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but they're gonna be mc.blueberry.com
with a whole bunch of other string
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of information, uh, there. And, um.
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Yeah. And you know, just make
sure you, you sync up and, uh,
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it'll bring you right back to
your WordPress and yep. You're on.
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And it'll do all your back episodes
as well. So that's right. You.
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Know, all your back
episodes will be monetized.
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So it really turns out the caution is
if you're a blueberry pro customer.
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Yeah. Matter of fact, we're
gonna flash a warning to you.
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If you try to enable
programmatic, excuse me,
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and you already have a, uh,
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active ad campaign with that insertion,
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those two systems do not,
and it will not work.
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Together. They don't work
together yet. I mean,
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that may be something in the
future. But, uh, as of right now,
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if you're running any ad campaigns
manually on our insertion system,
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you don't wanna do this.
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No, no. And matter of fact, it
won't allow you right to start.
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You have to deactivate all of
the added insertion campaigns
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in order to allow this to work
so you can run one or the other.
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So it's a good option for you.
You're a prosing customer.
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You're not using ad insertion
piece. Now you can go ahead and,
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and enable a programmatic.
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Yeah, you can do it by show. So
if you have more than one show,
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especially pro customers, you're,
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you can monetize the whole network or
just one or two shows, whatever you want.
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I've been running this
programmatic now for a while,
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two or three months mm-hmm
. And uh,
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this shows on we've had several others
on doing testing and what we want to
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really put out there
is you as a podcaster,
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if you have an ad that
comes across your, uh, show,
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that is basically thought, mm
you know, maybe it's not English.
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Maybe it's it's in Spanish. That's.
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Of course shared English podcast.
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Yeah. If you're an English podcast,
let us know, uh, immediately that,
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or if you can send us to
audio file with that add in,
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because one thing that you
should not hear at all,
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you should hear no companies representing
politics, gambling, religion,
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adult, alcohol, vaping, or
cannabis. Now in the future,
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we may make it available so that you
can select from like 30 different
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categories to the ones
you want to include.
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But for now you're in all categories,
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they try to match up by show type
show category, and all those things.
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They try to do a good match.
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And geo targeting as
well. So yeah, you know,
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me here in Northern Michigan I'll
get ads for Michigan and, uh,
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somebody in Texas will get
ads for Texas possibly.
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Right, right. Yeah. So you
won't, you know, again,
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and ads can change hour to hour,
minute to minute listener to listener.
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So really your audience will
have a, a, the full breath and,
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and the payment rates vary
too from hour to hour,
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really minute to minute where we're
watching some of that reporting come in.
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It's pretty remarkable. You know,
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sometimes they're running as high
as $15 CPM and then 7, 8, 9, 10,
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and 1112. And then you see one come in,
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maybe it's some weird hour at four o'clock
in the morning that was on the east
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coast was, you know, at
six or something like that.
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So it's really varies upon time, but
people are listening to your show.
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So it's a big step for all
blueberry hosting customers.
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And really the way I kind
of wanted to preface this,
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and we have a service page for this too,
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you'll be able to review is
that for shows that are smaller,
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we've worked hard over the years to
try to monetize them really in a way
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that is host endorsed, like, like
a lot of the bigger shows are,
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but those advertisements just
don't scale up. They never come.
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It's long time in between each.
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So it's pretty discouraging.
So this is a good bridge.
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So if you're a smaller show,
or even if you're bigger show,
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you don't have any inventory,
you can turn this on today,
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run it for two weeks and turn it all.
You don't have to run this continuously.
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It can be run for a short
period of time. You just really,
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all you do is enable it sync. If you're
a power press, if you're on publisher,
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that's done. All you do is opt in, opt
out, so it can be turned on and off.
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So once you're in, it's not like
you're locked into this at all.
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And we're also, you know, this is not
automatically on all accounts or anything.
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This is totally opt in. We're not
going to throw ads into your show. No,
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if you didn't ask for them.
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No. So again,
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this is something that you can opt into
and decide whether you want to try.
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And we're finding you so far
a great experience. Again,
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we've worked hard with our
partner on this and, uh,
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they are very responsive.
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Mike has a direct line to their top tech
person that if something comes across,
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that is not supposed to be firing, we
will get with them immediately and,
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and they'll kill whatever that may
be. But again, uh, we've had very,
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very big and oftentimes brands are
worried about brand safety being on
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podcast, where we're also highly
concerned about podcast, audience,
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brand safety, too.
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We wanna make sure your audiences have
a great experience with this. Yeah. Um,
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we wanna hear your feedback too,
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so you can email me directly
onTodd@blueberry.com or if
you feel something's not
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appropriate email Mike and I together,
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and you can capture that audio file
or who the advertiser was. Again,
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I don't expect it, but we're just,
you know, being forthright here,
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we wanna make sure that, uh, your
audience has the, the best experience.
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And this is quite new for
us as well. So, you know,
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we've not experienced a lot of this,
so we're, yeah. We're, you know,
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just feeling it out and I
think it'll work out great.
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Our partners in it seem to be very
responsive when anything has gone wrong.
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Mm-hmm but,
uh, you know, like I said,
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I've been testing it now for probably
a week, week and a half. And, uh,
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haven't heard anything
too crazy on my shows.
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yeah. So, uh, and again, uh,
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we have a direct line to their top of
their tech stack. And if there's a, uh,
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there's anything that
happens, we'll, we'll be, uh,
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and here's another thing too. You're
not gonna hear an ad in every episode,
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right. This is probably
gonna be around 80% fill.
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You might not hear an ad and
your listener might, right.
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So that's just thing too is
you're not guaranteed. We,
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we expect about an 80% fill rate,
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but volume's gonna grow over
the first 60 to 90 days. Right.
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So we're gonna see how this goes, but, uh,
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we encourage you to get this turned
on and give it a try and get,
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get the money flowing payments. Uh,
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first round of payments will happen
probably 90 days after you say yes.
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So here we are, August 18th. So
it's September, October, November.
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So probably in around
Thanksgiving timeframe. Yeah. Uh,
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when you would expect the first check,
so just, you know, put some, you know,
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reality to where, you know,
how, and once they start coming,
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then they'll come every month. So,
uh, again, but we do have a minimum,
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a minimum is $50. Mm-hmm.
So when you show earns 50,
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then we'll issue and it's all via
PayPal. So we're not issuing checks.
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This is strictly a PayPal transaction.
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So you do have to have a
PayPal account to get paid.
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Yep.
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And also there can be pre-rolls
and pro post rolls or one
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or the other.
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Right. So we have heard
some post rolls, not.
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Many, not a ton, but, uh, I've heard a.
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Few to kind of be Frank the audience.
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I don't think a lot of those post
rolls are gonna get listened to,
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but that's if the, a hazer wanna be in
there. So be it. All right. And, uh,
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make sure you talk to your
audience about it too, as you're,
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as you're rolling this out.
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All right. So let's go ahead and
move here to the regular news.
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Mike ads may be coming to
apple podcast. What is this?
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Yeah, Apple's looking into significantly
ramping up its ads business,
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according to Bloomberg, uh,
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the guy that's in charge
of ads or talking about,
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they wanna monetize the whole
stack, including apple podcast. Now,
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I don't know what that means, whether
it's gonna be display ads in the app,
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or if it's gonna be injected ads between
shows or something like that, but, uh,
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could be any of it.
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Hmm. Well, I'm recommending
everyone use the fountain app. Yeah,
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there you listen. The podcast,
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that's a great podcasting app and you
can actually earn money by list using
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the fountain app.
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And, and you can boost us.
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Now. That's right. Latino listener
report released by Edison research.
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Yes. So I went through
this extensively yesterday.
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There are some browsers in
there mm-hmm yeah.
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I think watching part of
that, between calls.
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I think for those of you
that are doing a podcast,
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it shows that the Latino community are
listening to a lot of English space
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shows. So it's a demographic
that you may not be aware of.
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And there was some real Wowsers
in there in, in audience makeup.
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And I think that, uh, for any podcaster,
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it's just a good one to go through the
48 slides take, uh, 10, 15 minutes,
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if you really read through them and
understand the implications of it. Um,
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I did do an extensive review of this yet.
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And of course there's the Edison
actual, uh, on YouTube as well. There,
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there demos on YouTube. And again,
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I had commentary with Rob Reley
yesterday and a new media show, but yeah,
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definitely checked this
Latino listener report out.
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So I have no information on this next one.
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What is step into the podcast bus?
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It's a, uh, mobile, uh, recording
studio. Uh, it's in a, uh,
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who it was, but yeah,
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Daniel LDE built a school
bus into a mobile recording
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studio and I mean, it's fully
equipped it. Uh, there's not a,
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a lot of pictures of it, but, uh,
it looks like, you know, it's,
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it's not a school bus. It's,
it's like a, uh, you know,
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commuter bus or something like
that, but pretty cool. Uh,
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kinda reminds me of what Michael
Mike Wilkerson did with the podcast
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bug. I don't know if you've seen that,
but it's a VW beetle that he, uh,
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brings around to different
conferences and whatnot. Uh,
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you can actually rent it
for your conference, but,
uh, I don't know this, uh,
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00:11:38,460 --> 00:11:41,150
this bus I think is in
the, uh, New York area.
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Uh, yeah, it's in the general.
Oh, wait a minute. So is it,
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is it focused on the Jewish community
cuz it's this is being reported in the
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Jewish journal?
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Yeah, I think the, the, the guy that
built it is a, uh, Jewish podcaster. Oh,
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okay. But you know, it's actually
in Los Angeles, I just found.
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Oh.
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00:11:57,950 --> 00:12:01,680
Awesome. But, uh, it's pretty
cool. Uh, read the article and, uh,
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it'll tell you all
about what he did there,
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but he's got some re twenties and it
looks like even a video studio and
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part of, you know, kind of in the
back there, it looks like, uh,
217
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it could be good for video, nice,
you know, couch and all that. Anyway,
218
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kind of cool. And I'll have a
link to the podcast bug there too.
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That's kind of fun to look at.
220
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All right. Hey,
congratulations, James Freeland,
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pod news for me named one of the
thought leaders in podcasting,
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according to Frank Rek, I don't know
how to pronounce his last name..
223
00:12:27,870 --> 00:12:30,960
Yeah. He's in there with about
six or seven other people.
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Most of 'em I haven't heard
of, but I saw James in there,
225
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so I thought I'd just give him a call out.
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Cool. Lisson is, went on a
drunk buying spree again,
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they bought German ad company.
Juli. Yeah. So, uh, I was, uh,
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kinda curious, you know, this is like
their fifth acquisition in a year.
229
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Yeah. Something like that.
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I can't, you know,
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most companies are lucky to do one
acquisition a year and they've done five.
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It's gotta be chaos. Yeah. Over there.
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Hopefully they can pull it together
cuz, it's gotta be, you know,
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trying to mix cultures.
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Oh my goodness. It's gotta be crazy.
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So this one's probably won't be as bad
because I think that team just is gonna
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remain as they are so very,
very interesting Odyssey.
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A U D C Y has Odyssey. Layoff is
uh, touches podcasting business.
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So what happened there?
240
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They started, uh, laying
off people. They have, uh,
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cadence 13 pineapple street
to 2,400 sports studios
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and they're not gonna be exempt of
a round of company wide layoffs. So,
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wow. That's uh, not cool, but
they're talking about, uh,
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5% of the total workforce
or about 250 people. Uh,
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but Odyssey, uh, you know, is kind of a
combination of a bunch of companies. Uh,
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yeah. I feel, I feel for people, you
know, that, that get laid off like that.
247
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Luckily knock on wood, uh, you know,
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our business is pretty strong and
that's not universal, you know?
249
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Yeah. And, and a lot of it just do with
ad business yeah. And content creation.
250
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So the, you know, a lot of
these companies, you know,
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we keep hearing these stories and this
is another one where a company that's com
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almost completely reliant on ad revenue
is laying off people because of the
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retraction in the
advertising market. You know,
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we saw this in 2008 when the
big, big recession hit. Now,
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we were still at that point, pretty
much a service company. And, and we,
256
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we weathered the storm
very, very well. Yeah. Um,
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I don't know what's gonna happen with
the current economy of the United States,
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at least, you know, it's looking like
maybe a little bit of a recession,
259
00:14:31,560 --> 00:14:35,280
maybe not. Well, I think we're technically
in one. Yeah. How long it lasts,
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if it's soft or hard, we don't, no, we
know inflations still outta control,
261
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but the, the situation with
the, when people get nervous,
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they start cutting ad dollars.
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Doesn't change anything for people
that are podcasting, you know,
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for our customers are largely
content creators who are, you know,
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doing their own thing, building
their own businesses. And, uh,
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advertising is often a plus,
but not a requirement. But, uh,
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and we haven't heard any,
you know, talking with the
programmatic team they're,
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they're seeing businesses
strong on that side.
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We'll see. I with the
programmatic, I think, uh,
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a lot of people were spending the,
the high dollars on ads may, uh.
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May shift.
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May shift down to the programmatic,
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cuz it's a little bit cheaper and
they get pretty good reach with it.
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That's right.
275
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Best practice backups
have a backup strategy.
276
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Yes. Well.
277
00:15:25,240 --> 00:15:26,960
I found out this myself here recently.
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00:15:27,310 --> 00:15:31,120
Yeah. I was, uh, thinking about that.
Plus I had a customer that had the,
279
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had a problem that, uh,
280
00:15:33,230 --> 00:15:38,160
they wanted to migrate from their
previous host and when they told
281
00:15:38,160 --> 00:15:39,200
them that, uh,
282
00:15:39,200 --> 00:15:44,080
immediately got shut off and they didn't
have backups of their files. Wow. Yeah.
283
00:15:44,100 --> 00:15:44,640
So they.
284
00:15:44,640 --> 00:15:45,560
Canceled or they.
285
00:15:45,830 --> 00:15:50,360
They just shut 'em off said, okay,
you wanna leave? Go. Wow. Yeah. Wow.
286
00:15:50,360 --> 00:15:51,020
It not cool.
287
00:15:51,020 --> 00:15:55,680
But uh, can we say who they, were
they paying for that service? No. Oh.
288
00:15:56,380 --> 00:15:58,960
So anyway, I'll, uh, I'll
tell you about it off.
289
00:15:59,020 --> 00:16:02,560
Off. So here's the thing. If you're gonna
move and you're getting free hosting,
290
00:16:02,610 --> 00:16:05,160
don't tell 'em, you're
moving until you've moved.
291
00:16:05,410 --> 00:16:09,320
Right. Exactly. Wow. But anyway,
so as far as a backup strategy,
292
00:16:09,510 --> 00:16:13,080
make sure you keep your
media files, uh, somewhere,
293
00:16:13,290 --> 00:16:18,120
preferably somewhere in two places. Like
I said, get a removable hard drive, uh,
294
00:16:18,260 --> 00:16:20,400
you know, back 'em up there
or a thumb drive, you know,
295
00:16:20,400 --> 00:16:22,840
you can get a one terabyte,
right. A thumb drive.
296
00:16:22,900 --> 00:16:26,760
Now that's what I use and it works
great. I put all media files there.
297
00:16:27,120 --> 00:16:30,400
I swap it out with another one I
have in the safe. Uh, that's good.
298
00:16:30,460 --> 00:16:33,280
Or you can back up to
the cloud. Uh, you know,
299
00:16:33,280 --> 00:16:36,200
I don't know if Google drive or
Dropbox, if you wanna pay, you know,
300
00:16:36,260 --> 00:16:38,200
for extra storage, you could do it there.
301
00:16:38,220 --> 00:16:41,960
Or AWS has a thing called cold
storage, which you, which.
302
00:16:42,190 --> 00:16:43,520
Yeah. That's pretty geeks. Yeah.
303
00:16:43,520 --> 00:16:45,480
Yeah. That's definitely
a geeky thing. But uh,
304
00:16:45,500 --> 00:16:49,240
but definitely try to keep your
media files. Like I said, of course,
305
00:16:49,300 --> 00:16:50,920
if you're hosting with blueberry,
306
00:16:51,140 --> 00:16:55,040
we kind of already have your media
files and we're not gonna lose them.
307
00:16:55,040 --> 00:16:55,590
Hopefully.
308
00:16:55,590 --> 00:16:56,320
Yeah. You know,
309
00:16:56,320 --> 00:17:00,480
one thing that happened with me is cuz
I was one of the Guinea pigs early on
310
00:17:00,790 --> 00:17:04,600
when we, uh, started doing hosting and uh,
311
00:17:04,790 --> 00:17:08,600
back in 2008, I had some media files
that were kinda all over the place.
312
00:17:08,660 --> 00:17:09,493
Mm-hmm, you know,
313
00:17:09,620 --> 00:17:13,720
and cuz those early days were really
kind of difficult as a podcaster.
314
00:17:13,860 --> 00:17:18,480
And I discovered four or five
of my files never made it over
315
00:17:18,860 --> 00:17:19,840
on the migration.
316
00:17:19,840 --> 00:17:23,520
And the only reason I figured that out
is we were doing some testing on this
317
00:17:23,520 --> 00:17:27,520
programmatic and it gave me a report,
said these four or five files are Mia.
318
00:17:27,900 --> 00:17:30,880
So I went to my backup and I,
you know, I've got everything in,
319
00:17:30,950 --> 00:17:32,080
basically it's a,
320
00:17:32,350 --> 00:17:35,080
it's a network attached storage
device plus an external hard drive.
321
00:17:35,080 --> 00:17:37,320
But I just had to kinda remember,
okay, where's that folder.
322
00:17:37,380 --> 00:17:40,360
And I had to dig around a little
bit, but what on the, I had it.
323
00:17:40,380 --> 00:17:43,400
So I was able to pull files
those four, four files from,
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00:17:43,400 --> 00:17:47,680
from 2008 and drop 'em on and, and
we were good. So, but that was just,
325
00:17:47,680 --> 00:17:50,440
you know, one of those fluke
things because you know, it's,
326
00:17:50,580 --> 00:17:53,320
that's what happens when
you're, you know, Mike,
327
00:17:53,320 --> 00:17:57,000
you and I kind of become the testers
of everything and we test live on our
328
00:17:57,000 --> 00:18:00,200
production stuff. So sometimes
things can go sideways.
329
00:18:00,370 --> 00:18:02,240
Right. But yeah, like I said, it's,
330
00:18:02,350 --> 00:18:05,600
it's just real important to at
least have your media files.
331
00:18:05,860 --> 00:18:09,440
Now I do another thing.
I, I back up my, uh,
332
00:18:09,820 --> 00:18:11,280
RSS feed as a text file.
333
00:18:11,540 --> 00:18:12,480
Oh, that's interesting.
334
00:18:12,590 --> 00:18:16,560
Yeah. And, and it's not hard to do. You
just, you can load it in Chrome and uh,
335
00:18:16,820 --> 00:18:21,120
in most cases you just copy all the
text, put it in a text file somewhere,
336
00:18:21,180 --> 00:18:23,160
do that every so often that way, you know,
337
00:18:23,160 --> 00:18:27,320
if something catastrophically goes wrong
with your site and you have to start
338
00:18:27,320 --> 00:18:29,920
completely from scratch. Yep. You know,
339
00:18:30,260 --> 00:18:33,400
but if you're hosting with blueberry
and you've got that all set up,
340
00:18:33,400 --> 00:18:34,560
you have a blueberry directory,
341
00:18:34,580 --> 00:18:38,680
we can actually import your feed back to
your website. Once you've recovered it,
342
00:18:38,680 --> 00:18:40,840
I've done that all the
time. So, you know, with us,
343
00:18:41,100 --> 00:18:43,240
we have that backup also for you.
344
00:18:43,380 --> 00:18:44,800
But it's because we have a directory.
345
00:18:44,820 --> 00:18:48,800
So we have a full list of everything
that we've pulled from you. Now,
346
00:18:48,800 --> 00:18:51,600
there might be a rare occasion
where something to stop pulling,
347
00:18:51,600 --> 00:18:52,480
but that's pretty rare.
348
00:18:52,710 --> 00:18:55,760
Yeah. But uh, you know, just
have a strategy, you know,
349
00:18:55,790 --> 00:19:00,280
just in case something goes sideways,
cuz no matter what platform you're on,
350
00:19:00,310 --> 00:19:02,320
what you're using, things can go.
351
00:19:02,320 --> 00:19:06,120
Wrong. Yeah. Especially when they shut
you off, when you said you're moving.
352
00:19:06,310 --> 00:19:10,640
Yeah. That's crazy. So don't tell anybody
you're moving off a free platform.
353
00:19:10,670 --> 00:19:11,080
Well, you.
354
00:19:11,080 --> 00:19:12,480
Can tell us if you're gonna move from.
355
00:19:12,480 --> 00:19:15,360
Us. We're cool. We'll keep it a
secret. Yeah. we're cool. But,
356
00:19:15,860 --> 00:19:17,560
but don't tell your current host. Yeah.
357
00:19:25,140 --> 00:19:26,960
All right. Some more
blueberry news here of Chris,
358
00:19:26,960 --> 00:19:29,080
we talked about the program
advertising at the top of the show,
359
00:19:29,140 --> 00:19:32,800
but we got a blog post out
connecting with your local community.
360
00:19:32,830 --> 00:19:37,240
This is a blog post that was put together
by Merrill one of our writers and uh,
361
00:19:37,250 --> 00:19:39,960
great article on how to connect
with your podcast community.
362
00:19:40,300 --> 00:19:43,520
But next week it's kinda crazy
around here. What are we doing? Well.
363
00:19:43,520 --> 00:19:44,800
We're heading off to, uh,
364
00:19:44,950 --> 00:19:49,680
podcast movement and we're
also hopefully releasing a, uh,
365
00:19:49,740 --> 00:19:51,440
new thing on Monday, which.
366
00:19:51,540 --> 00:19:52,040
That's right.
367
00:19:52,040 --> 00:19:53,520
Hopefully knock on wood,
368
00:19:53,830 --> 00:19:58,800
everybody drinks their red
bull and they're good and
we'll have it done. And uh,
369
00:19:58,800 --> 00:20:02,680
anyway, Mike me, uh, Todd
McKenzie and Cho, uh,
370
00:20:02,680 --> 00:20:05,960
will be with us there at, uh,
podcast, move us in Dallas.
371
00:20:06,260 --> 00:20:09,440
So make sure you stop by
the booth and say, hi,
372
00:20:09,470 --> 00:20:12,360
pick up some swag and
we'll be happy to see you.
373
00:20:12,660 --> 00:20:16,840
I'm doing a session. I think it's
on Wednesday. Yep. So, uh, yeah,
374
00:20:16,840 --> 00:20:21,200
it is Wednesday. So make sure you
look in your, in your menu, um,
375
00:20:21,410 --> 00:20:25,080
doing something on Friday too, doing
a live new media show on Friday, Mike,
376
00:20:25,080 --> 00:20:26,080
you've got something going on.
377
00:20:26,080 --> 00:20:30,440
Yeah, we're gonna do, uh, the show
live on the floor. Uh, there's a,
378
00:20:30,840 --> 00:20:34,600
a recording booth that I've
scheduled for us to do a show.
379
00:20:34,600 --> 00:20:38,040
Whether you'll be there or not. I don't
know, but I'll grab somebody and we'll,
380
00:20:38,040 --> 00:20:41,760
we'll put out a show, uh, probably
different format, but uh, all right.
381
00:20:41,760 --> 00:20:43,680
We will at least have something for next.
382
00:20:43,680 --> 00:20:47,680
Week. Okay, outstanding. Again, if
you're at podcast booth and say, hello,
383
00:20:47,790 --> 00:20:50,160
come by, get some swag.
We got some cool stuff.
384
00:20:50,160 --> 00:20:53,000
Gonna have a cool video
running in this booth. Uh,
385
00:20:53,110 --> 00:20:56,520
lots of festivities at podcast
move like a big family reunion. Uh,
386
00:20:56,520 --> 00:20:58,680
look forward to seeing
everyone in Dallas. But uh,
387
00:20:58,680 --> 00:21:02,320
we do have a blueberry pro tip from
Toby and let's go ahead and fire that.
388
00:21:08,020 --> 00:21:12,400
Hi there it's Toby Goodman here being
a British male of a certain age.
389
00:21:12,590 --> 00:21:15,560
I've always dreamt of living
the life of James Bond,
390
00:21:16,110 --> 00:21:19,440
knowing who's behind what and
trading in international secrets,
391
00:21:19,700 --> 00:21:20,720
the kind of secrets,
392
00:21:20,990 --> 00:21:24,280
only those with the highest
clearance levels can be trusted with.
393
00:21:25,340 --> 00:21:28,600
But obviously that never happened,
but let's face it. There's a reason.
394
00:21:28,950 --> 00:21:32,400
Some things need to be kept well
away from the public domain.
395
00:21:32,830 --> 00:21:34,960
Perhaps you like the
idea of having a podcast,
396
00:21:35,220 --> 00:21:39,040
but have always felt rather protective
of your intellectual property.
397
00:21:39,410 --> 00:21:43,680
Maybe there are legal restrictions in
your industry or simply you have no desire
398
00:21:43,940 --> 00:21:48,440
to cast your pod far and wide
now. Sure. For most podcasters,
399
00:21:48,440 --> 00:21:52,600
the idea that everyone and anyone could
be listening is the ultimate dream.
400
00:21:53,140 --> 00:21:58,120
But you are not most podcasters you're
you and maybe you just don't want or
401
00:21:58,120 --> 00:22:00,200
need to be widely identified.
402
00:22:01,110 --> 00:22:04,360
Perhaps you'd rather float
inconspicuously like Mr.
403
00:22:04,510 --> 00:22:09,400
Bond only connecting classified
information with listeners on a need to
404
00:22:09,400 --> 00:22:12,750
know basis. That's where
private podcasts come in.
405
00:22:12,770 --> 00:22:16,710
And the good news is you don't have to
be in her majesty secret service to have
406
00:22:16,710 --> 00:22:18,270
one, a few days back,
407
00:22:18,430 --> 00:22:22,750
I was contacted by a pharmaceutical
company who wanted to connect a group of
408
00:22:22,750 --> 00:22:25,390
medical professionals. They're
part of through a podcast,
409
00:22:25,970 --> 00:22:30,110
but they needed a safe place due to
strict regulation in the industry.
410
00:22:30,660 --> 00:22:35,430
They told me how much they knew a
well produced podcast would help but
411
00:22:35,430 --> 00:22:38,710
needed assurances. We could keep
the content safe and private.
412
00:22:38,890 --> 00:22:43,350
So the whole idea didn't end
up being a doctor. No go.
413
00:22:43,890 --> 00:22:47,230
But that's when I told them
about private podcasting.
414
00:22:48,040 --> 00:22:52,500
You see with a private podcast, you can
enjoy all the benefits of podcast tech,
415
00:22:52,760 --> 00:22:57,580
but narrow the distribution to those
who you choose to give a license to
416
00:22:57,580 --> 00:22:58,413
listen.
417
00:22:58,560 --> 00:23:03,140
So if you are looking at creating an
effective internal way of communicating
418
00:23:03,140 --> 00:23:07,980
with your people, perhaps it's
time to focus your golden eyes.
419
00:23:08,290 --> 00:23:11,220
Last one, I promise on a private podcast,
420
00:23:11,810 --> 00:23:16,060
safe in the knowledge you can say
this podcast is sorry about this
421
00:23:16,960 --> 00:23:18,020
for your ears.
422
00:23:18,570 --> 00:23:23,070
Only when it comes to keeping those
extra special ears listening and engaged,
423
00:23:23,220 --> 00:23:23,830
blueberry,
424
00:23:23,830 --> 00:23:28,750
private hosting gives you the Fort
NOx like levels of security while
425
00:23:28,750 --> 00:23:33,310
the pro production team give
your listeners the kind of
audio experience akin to
426
00:23:33,350 --> 00:23:38,270
a luxury holiday. If that sounds good
to you head over, come say hi to us.
427
00:23:38,860 --> 00:23:39,950
Blueberry pro.
428
00:23:46,420 --> 00:23:50,680
Thanks, Toby for the blueberry
pro tip on private podcasting.
429
00:23:50,770 --> 00:23:53,960
Great piece there let's go ahead and
move on to our question of the week.
430
00:23:55,580 --> 00:23:57,520
And here's the question it's from Ethan.
431
00:23:57,620 --> 00:23:59,880
Our podcast network started with one show.
432
00:24:00,090 --> 00:24:02,600
These days we have seven shows in network,
433
00:24:02,700 --> 00:24:05,760
but we're storing all those shows
in the same blueberry folder,
434
00:24:06,100 --> 00:24:07,880
not great for content management.
435
00:24:08,180 --> 00:24:12,160
Can we reorganize our blueberry catalog
of shows into different folders where
436
00:24:12,160 --> 00:24:16,920
that affect the URLs of the MP3s will
power press show us the new folders.
437
00:24:17,070 --> 00:24:20,520
Yeah, it's gonna be a bit of work and, uh,
438
00:24:20,520 --> 00:24:24,320
back to our backup best practice.
Uh, if you have the files,
439
00:24:24,390 --> 00:24:26,080
it's gonna make it a
little easier for you,
440
00:24:26,220 --> 00:24:28,920
cuz we're not able to
move them between folders,
441
00:24:28,920 --> 00:24:32,440
besides that we wouldn't know which
ones are, which yeah. And yes,
442
00:24:32,500 --> 00:24:37,240
it will affect the URL to the file simply
because it's gonna be in a different
443
00:24:37,240 --> 00:24:41,120
folder. So the URL will be
in a different folder. Uh,
444
00:24:41,120 --> 00:24:45,280
we have a thing called multi-program
mode inside a power press.
445
00:24:45,580 --> 00:24:48,960
And if you're have multiple
shows, you can turn that on.
446
00:24:49,100 --> 00:24:53,720
And then when you go to upload you select
which show you wanna upload to yep.
447
00:24:53,810 --> 00:24:56,560
Keeps the media separate.
It keeps the stats separate.
448
00:24:56,620 --> 00:24:59,760
Now you could just pull the bandaid off
and say, okay, from here on forward,
449
00:24:59,810 --> 00:25:04,440
we're gonna do it separately. And all the
previous ones stay where they are. Uh,
450
00:25:04,500 --> 00:25:08,560
you know, I've had a few customers
do that, but uh, it's all doable. Uh,
451
00:25:08,560 --> 00:25:11,760
it depends on how much manual labor
you want to re-uploading files.
452
00:25:12,390 --> 00:25:16,680
Yeah. And, and your stats
can't move. Don't move. Yeah.
453
00:25:16,680 --> 00:25:19,920
That's the challenge is we can't move
the stats from one account to the other.
454
00:25:20,060 --> 00:25:21,280
So yeah, multiple shows.
455
00:25:21,540 --> 00:25:25,520
The best thing to do is ask Mike for
help to make sure that you're essentially
456
00:25:25,520 --> 00:25:26,180
what it is,
457
00:25:26,180 --> 00:25:30,280
is those files go into their own bucket
and it's signed to your keyword and
458
00:25:30,460 --> 00:25:32,400
that's really a big piece of it is.
459
00:25:32,400 --> 00:25:35,680
And that's why your URL will
change to your media file.
460
00:25:35,680 --> 00:25:38,880
And that's all part of the
pro stats processing. So, uh,
461
00:25:38,900 --> 00:25:40,360
it has to be in the right folder.
462
00:25:40,470 --> 00:25:44,760
I've actually recently I used to upload
geekness central audio and video to
463
00:25:45,260 --> 00:25:47,760
one folder before. And
I've switched that now.
464
00:25:47,900 --> 00:25:52,720
And largely because what I'm trying
to do is the listens to the audio
465
00:25:52,940 --> 00:25:57,920
are higher than the video. And I
want my media kit to have a higher,
466
00:25:57,980 --> 00:26:00,440
higher number on the
average downloads cuz my,
467
00:26:00,620 --> 00:26:04,480
the video would draw me down
right. In, in the average.
468
00:26:05,060 --> 00:26:07,520
So I've started separating mine as well.
469
00:26:07,670 --> 00:26:10,360
Yeah. Now, now you're not going
back and re-uploading all.
470
00:26:10,360 --> 00:26:13,720
The video are you? No, no,
no. I'm just, I draw a line,
471
00:26:13,720 --> 00:26:15,320
the sand and then moving forward.
472
00:26:15,350 --> 00:26:19,400
Yeah. That's probably the best, but if
you really wanna move them, you know,
473
00:26:19,400 --> 00:26:19,620
the,
474
00:26:19,620 --> 00:26:24,040
the existing ones slightly change each
of the file names when you re-upload them
475
00:26:24,040 --> 00:26:26,080
that way it'll the, then forward,
476
00:26:26,170 --> 00:26:29,880
it'll go into the stats for
that program versus the network.
477
00:26:30,140 --> 00:26:31,280
That's right. And of course,
478
00:26:31,290 --> 00:26:35,360
don't forget we have subaccounts so you
can have a master count and then you can
479
00:26:35,360 --> 00:26:38,920
assign the subaccounts to your other
host so they can get access to their
480
00:26:38,920 --> 00:26:42,720
individual stats. Yeah. That's, that's
a big, big thing for pro customers.
481
00:26:42,720 --> 00:26:45,120
And for those of you that
just have a single show,
482
00:26:45,180 --> 00:26:49,200
you can still have up to five.
Uh sub-accounts on a single show.
483
00:26:49,380 --> 00:26:50,760
So let's finish up here.
484
00:26:50,760 --> 00:26:52,480
If you've got a question you'd
like us to answer a show,
485
00:26:52,480 --> 00:26:56,480
drop an email to Mike
blueberry.com, audio, text or video,
486
00:26:56,540 --> 00:26:58,000
and we may use it.
487
00:26:58,100 --> 00:27:01,440
You can also post a question on
the blueberry podcasting Facebook.
488
00:27:01,600 --> 00:27:04,760
Group, best place for support with
any blueberry products or services.
489
00:27:04,780 --> 00:27:09,320
Our tickets system tickets give the whole
team access rather than direct emails
490
00:27:09,340 --> 00:27:10,173
or calls.
491
00:27:10,180 --> 00:27:13,520
And of course you can go
to blueberry.com/support.
492
00:27:13,530 --> 00:27:16,520
We've been coming to you this week from
the new media production student co
493
00:27:16,520 --> 00:27:18,520
water, Michigan and Mike Dell's
world, student traverse city,
494
00:27:18,720 --> 00:27:21,360
Michigan produced by the blueberry
pro production team. Yep.
495
00:27:21,380 --> 00:27:24,360
You can fill out our listener
survey and we appreciate it.
496
00:27:24,360 --> 00:27:29,160
If you did over at
surveys.blueberry.com/podcast
497
00:27:29,670 --> 00:27:30,340
insider.
498
00:27:30,340 --> 00:27:33,080
You can also schedule one on
one with me. Hosting customers,
499
00:27:33,080 --> 00:27:34,960
only emailTodd@blueberry.com.
500
00:27:35,100 --> 00:27:38,960
You can schedule a tech checkup
with me, uh, hosting customers,
501
00:27:38,960 --> 00:27:42,080
only email mike@blueberry.com.
502
00:27:42,220 --> 00:27:46,160
You can always send us your
podcast sticker and a self
address stamped envelope,
503
00:27:46,260 --> 00:27:48,120
and we will send you a
blueberry care package.
504
00:27:48,260 --> 00:27:50,080
And if you just send us a self address,
505
00:27:50,080 --> 00:27:54,240
stamped envelope without a sticker in
it, we'll still send you something back.
506
00:27:54,240 --> 00:27:56,760
The mailing address is on
the blog post for today.
507
00:27:56,760 --> 00:27:59,640
Podcast insider.com or you bring.
508
00:27:59,640 --> 00:28:01,640
The show Dallas we'll give
you we'll hand it to you.
509
00:28:02,100 --> 00:28:04,440
Oh yeah. If you're Dallas will
give it to you. That's right.
510
00:28:04,460 --> 00:28:07,160
And we're gonna have some cool
swag there. This this go round.
511
00:28:07,230 --> 00:28:08,920
It's been our pleasure
bringing the show today.
512
00:28:09,170 --> 00:28:12,000
We'll see you next week from Dallas.
Everyone. Thanks for being here.
513
00:28:12,000 --> 00:28:12,960
We'll see you next time. Take care.
00:00:11,150 --> 00:00:12,910
Everyone welcome to podcast insider.
2
00:00:12,970 --> 00:00:16,950
My name is Todd Cochran and I'm joined
of course by my cohost, Mr. Mike Dell.
3
00:00:16,950 --> 00:00:17,690
Mike, how you doing?
4
00:00:17,690 --> 00:00:19,790
Oh, it's doing pretty
good. Uh, like I said,
5
00:00:19,950 --> 00:00:24,190
I need some of that red bull that you're,
uh, you're doling out there.
6
00:00:24,460 --> 00:00:27,630
Yeah, absolutely. I tell you,
we've been, uh, putting in the, uh,
7
00:00:27,630 --> 00:00:32,150
putting in some long hours here in
preparation for really what we're,
8
00:00:32,150 --> 00:00:34,750
what we rolled out yesterday
and, uh, pretty excited.
9
00:00:35,050 --> 00:00:36,510
If you're a blueberry hosting customer,
10
00:00:36,770 --> 00:00:41,030
you have the ability now to monetize
essentially immediately. Yep.
11
00:00:41,340 --> 00:00:42,173
Make some money.
12
00:00:42,690 --> 00:00:47,270
That's right. Programmatic advertising
has been rolled out and, uh, details are,
13
00:00:47,290 --> 00:00:51,910
uh, in the dashboard. You can link to
the blog post and really to get started.
14
00:00:51,970 --> 00:00:54,390
All you gotta do is click to
make money link and you see a,
15
00:00:54,510 --> 00:00:57,670
a menu item there for programmatic
advertising, fire that up.
16
00:00:57,670 --> 00:01:00,950
They'll let you know, read
the terms of service and, uh,
17
00:01:00,950 --> 00:01:04,590
fellow some information for those of
either are on a blueberry publisher.
18
00:01:04,590 --> 00:01:07,590
In other words, you're publishing
on the blueberry dashboard only, um,
19
00:01:07,640 --> 00:01:10,550
right then and there,
boom, you're set and, uh,
20
00:01:10,550 --> 00:01:12,390
ready to go for those of
you are on power press.
21
00:01:12,500 --> 00:01:15,910
Make sure you have the latest version
of power press downloaded. And, um,
22
00:01:16,010 --> 00:01:19,510
you'll find a new tab in the setting
section of power press. It says,
23
00:01:19,510 --> 00:01:23,190
make money, click on that. And that's
gonna take you back to the dashboard,
24
00:01:23,250 --> 00:01:26,030
but the main difference is you'll
still go through the approve,
25
00:01:26,030 --> 00:01:28,550
the terms of service. You'll
still answer a few questions,
26
00:01:28,650 --> 00:01:32,390
but when you get done your
show, you'll see a sync button.
27
00:01:32,850 --> 00:01:37,590
And what that does when you hit sync
is it's going to update the links
28
00:01:38,010 --> 00:01:42,190
on your post so that they're
no longer content that
29
00:01:42,190 --> 00:01:44,790
blueberry.com or ins.blueberry.com,
30
00:01:44,790 --> 00:01:49,590
but they're gonna be mc.blueberry.com
with a whole bunch of other string
31
00:01:50,210 --> 00:01:53,550
of information, uh, there. And, um.
32
00:01:54,380 --> 00:01:57,750
Yeah. And you know, just make
sure you, you sync up and, uh,
33
00:01:57,750 --> 00:02:01,550
it'll bring you right back to
your WordPress and yep. You're on.
34
00:02:01,570 --> 00:02:05,350
And it'll do all your back episodes
as well. So that's right. You.
35
00:02:05,350 --> 00:02:08,510
Know, all your back
episodes will be monetized.
36
00:02:08,850 --> 00:02:13,730
So it really turns out the caution is
if you're a blueberry pro customer.
37
00:02:14,240 --> 00:02:16,650
Yeah. Matter of fact, we're
gonna flash a warning to you.
38
00:02:17,070 --> 00:02:20,170
If you try to enable
programmatic, excuse me,
39
00:02:20,630 --> 00:02:23,650
and you already have a, uh,
40
00:02:23,750 --> 00:02:26,810
active ad campaign with that insertion,
41
00:02:27,300 --> 00:02:31,010
those two systems do not,
and it will not work.
42
00:02:31,210 --> 00:02:33,210
Together. They don't work
together yet. I mean,
43
00:02:33,210 --> 00:02:36,450
that may be something in the
future. But, uh, as of right now,
44
00:02:36,990 --> 00:02:41,330
if you're running any ad campaigns
manually on our insertion system,
45
00:02:41,670 --> 00:02:43,170
you don't wanna do this.
46
00:02:43,830 --> 00:02:47,530
No, no. And matter of fact, it
won't allow you right to start.
47
00:02:47,630 --> 00:02:51,730
You have to deactivate all of
the added insertion campaigns
48
00:02:52,430 --> 00:02:56,370
in order to allow this to work
so you can run one or the other.
49
00:02:56,710 --> 00:02:58,970
So it's a good option for you.
You're a prosing customer.
50
00:02:59,140 --> 00:03:02,040
You're not using ad insertion
piece. Now you can go ahead and,
51
00:03:02,100 --> 00:03:03,320
and enable a programmatic.
52
00:03:03,510 --> 00:03:06,360
Yeah, you can do it by show. So
if you have more than one show,
53
00:03:06,360 --> 00:03:08,320
especially pro customers, you're,
54
00:03:08,320 --> 00:03:11,920
you can monetize the whole network or
just one or two shows, whatever you want.
55
00:03:12,070 --> 00:03:14,920
I've been running this
programmatic now for a while,
56
00:03:14,980 --> 00:03:17,360
two or three months mm-hmm
57
00:03:17,710 --> 00:03:22,600
this shows on we've had several others
on doing testing and what we want to
58
00:03:22,600 --> 00:03:24,720
really put out there
is you as a podcaster,
59
00:03:24,860 --> 00:03:28,000
if you have an ad that
comes across your, uh, show,
60
00:03:28,350 --> 00:03:32,360
that is basically thought, mm
you know, maybe it's not English.
61
00:03:32,360 --> 00:03:34,480
Maybe it's it's in Spanish. That's.
62
00:03:34,480 --> 00:03:35,920
Of course shared English podcast.
63
00:03:36,470 --> 00:03:40,880
Yeah. If you're an English podcast,
let us know, uh, immediately that,
64
00:03:41,020 --> 00:03:43,720
or if you can send us to
audio file with that add in,
65
00:03:43,720 --> 00:03:46,080
because one thing that you
should not hear at all,
66
00:03:46,340 --> 00:03:51,160
you should hear no companies representing
politics, gambling, religion,
67
00:03:51,730 --> 00:03:55,520
adult, alcohol, vaping, or
cannabis. Now in the future,
68
00:03:55,580 --> 00:03:59,560
we may make it available so that you
can select from like 30 different
69
00:03:59,560 --> 00:04:01,720
categories to the ones
you want to include.
70
00:04:01,820 --> 00:04:03,760
But for now you're in all categories,
71
00:04:04,110 --> 00:04:08,880
they try to match up by show type
show category, and all those things.
72
00:04:08,880 --> 00:04:09,920
They try to do a good match.
73
00:04:10,060 --> 00:04:12,920
And geo targeting as
well. So yeah, you know,
74
00:04:12,980 --> 00:04:16,600
me here in Northern Michigan I'll
get ads for Michigan and, uh,
75
00:04:16,920 --> 00:04:19,680
somebody in Texas will get
ads for Texas possibly.
76
00:04:19,680 --> 00:04:22,480
Right, right. Yeah. So you
won't, you know, again,
77
00:04:22,820 --> 00:04:27,040
and ads can change hour to hour,
minute to minute listener to listener.
78
00:04:27,340 --> 00:04:31,160
So really your audience will
have a, a, the full breath and,
79
00:04:31,160 --> 00:04:33,960
and the payment rates vary
too from hour to hour,
80
00:04:33,960 --> 00:04:37,680
really minute to minute where we're
watching some of that reporting come in.
81
00:04:37,750 --> 00:04:39,240
It's pretty remarkable. You know,
82
00:04:39,240 --> 00:04:43,640
sometimes they're running as high
as $15 CPM and then 7, 8, 9, 10,
83
00:04:43,780 --> 00:04:45,880
and 1112. And then you see one come in,
84
00:04:45,880 --> 00:04:50,120
maybe it's some weird hour at four o'clock
in the morning that was on the east
85
00:04:50,120 --> 00:04:52,960
coast was, you know, at
six or something like that.
86
00:04:53,140 --> 00:04:56,840
So it's really varies upon time, but
people are listening to your show.
87
00:04:57,260 --> 00:05:00,360
So it's a big step for all
blueberry hosting customers.
88
00:05:00,380 --> 00:05:03,160
And really the way I kind
of wanted to preface this,
89
00:05:03,160 --> 00:05:04,760
and we have a service page for this too,
90
00:05:04,760 --> 00:05:08,080
you'll be able to review is
that for shows that are smaller,
91
00:05:08,330 --> 00:05:13,000
we've worked hard over the years to
try to monetize them really in a way
92
00:05:13,190 --> 00:05:16,320
that is host endorsed, like, like
a lot of the bigger shows are,
93
00:05:16,380 --> 00:05:19,760
but those advertisements just
don't scale up. They never come.
94
00:05:19,990 --> 00:05:22,040
It's long time in between each.
95
00:05:22,820 --> 00:05:26,800
So it's pretty discouraging.
So this is a good bridge.
96
00:05:27,140 --> 00:05:30,200
So if you're a smaller show,
or even if you're bigger show,
97
00:05:30,220 --> 00:05:33,160
you don't have any inventory,
you can turn this on today,
98
00:05:33,580 --> 00:05:38,240
run it for two weeks and turn it all.
You don't have to run this continuously.
99
00:05:38,380 --> 00:05:41,440
It can be run for a short
period of time. You just really,
100
00:05:41,540 --> 00:05:45,200
all you do is enable it sync. If you're
a power press, if you're on publisher,
101
00:05:45,300 --> 00:05:49,760
that's done. All you do is opt in, opt
out, so it can be turned on and off.
102
00:05:49,780 --> 00:05:53,040
So once you're in, it's not like
you're locked into this at all.
103
00:05:53,220 --> 00:05:57,760
And we're also, you know, this is not
automatically on all accounts or anything.
104
00:05:57,830 --> 00:06:02,360
This is totally opt in. We're not
going to throw ads into your show. No,
105
00:06:02,360 --> 00:06:03,480
if you didn't ask for them.
106
00:06:03,980 --> 00:06:05,320
No. So again,
107
00:06:05,430 --> 00:06:08,960
this is something that you can opt into
and decide whether you want to try.
108
00:06:08,980 --> 00:06:12,920
And we're finding you so far
a great experience. Again,
109
00:06:13,090 --> 00:06:17,720
we've worked hard with our
partner on this and, uh,
110
00:06:17,790 --> 00:06:18,960
they are very responsive.
111
00:06:18,960 --> 00:06:23,800
Mike has a direct line to their top tech
person that if something comes across,
112
00:06:23,870 --> 00:06:27,600
that is not supposed to be firing, we
will get with them immediately and,
113
00:06:27,600 --> 00:06:31,400
and they'll kill whatever that may
be. But again, uh, we've had very,
114
00:06:31,430 --> 00:06:36,360
very big and oftentimes brands are
worried about brand safety being on
115
00:06:36,360 --> 00:06:40,520
podcast, where we're also highly
concerned about podcast, audience,
116
00:06:40,530 --> 00:06:41,520
brand safety, too.
117
00:06:42,300 --> 00:06:45,600
We wanna make sure your audiences have
a great experience with this. Yeah. Um,
118
00:06:45,600 --> 00:06:46,800
we wanna hear your feedback too,
119
00:06:47,060 --> 00:06:51,600
so you can email me directly
onTodd@blueberry.com or if
you feel something's not
120
00:06:51,600 --> 00:06:53,440
appropriate email Mike and I together,
121
00:06:53,580 --> 00:06:57,520
and you can capture that audio file
or who the advertiser was. Again,
122
00:06:57,520 --> 00:07:01,720
I don't expect it, but we're just,
you know, being forthright here,
123
00:07:01,720 --> 00:07:05,240
we wanna make sure that, uh, your
audience has the, the best experience.
124
00:07:05,300 --> 00:07:08,080
And this is quite new for
us as well. So, you know,
125
00:07:08,080 --> 00:07:11,640
we've not experienced a lot of this,
so we're, yeah. We're, you know,
126
00:07:11,640 --> 00:07:13,920
just feeling it out and I
think it'll work out great.
127
00:07:14,260 --> 00:07:19,080
Our partners in it seem to be very
responsive when anything has gone wrong.
128
00:07:19,380 --> 00:07:21,000
Mm-hmm
uh, you know, like I said,
129
00:07:21,000 --> 00:07:24,680
I've been testing it now for probably
a week, week and a half. And, uh,
130
00:07:25,070 --> 00:07:27,520
haven't heard anything
too crazy on my shows.
131
00:07:28,000 --> 00:07:30,440
132
00:07:30,440 --> 00:07:35,000
we have a direct line to their top of
their tech stack. And if there's a, uh,
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there's anything that
happens, we'll, we'll be, uh,
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and here's another thing too. You're
not gonna hear an ad in every episode,
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right. This is probably
gonna be around 80% fill.
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You might not hear an ad and
your listener might, right.
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So that's just thing too is
you're not guaranteed. We,
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we expect about an 80% fill rate,
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but volume's gonna grow over
the first 60 to 90 days. Right.
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So we're gonna see how this goes, but, uh,
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we encourage you to get this turned
on and give it a try and get,
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get the money flowing payments. Uh,
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first round of payments will happen
probably 90 days after you say yes.
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So here we are, August 18th. So
it's September, October, November.
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So probably in around
Thanksgiving timeframe. Yeah. Uh,
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when you would expect the first check,
so just, you know, put some, you know,
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reality to where, you know,
how, and once they start coming,
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then they'll come every month. So,
uh, again, but we do have a minimum,
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a minimum is $50. Mm-hmm
So when you show earns 50,
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then we'll issue and it's all via
PayPal. So we're not issuing checks.
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This is strictly a PayPal transaction.
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So you do have to have a
PayPal account to get paid.
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Yep.
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And also there can be pre-rolls
and pro post rolls or one
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or the other.
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Right. So we have heard
some post rolls, not.
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Many, not a ton, but, uh, I've heard a.
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Few to kind of be Frank the audience.
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I don't think a lot of those post
rolls are gonna get listened to,
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but that's if the, a hazer wanna be in
there. So be it. All right. And, uh,
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make sure you talk to your
audience about it too, as you're,
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as you're rolling this out.
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All right. So let's go ahead and
move here to the regular news.
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Mike ads may be coming to
apple podcast. What is this?
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Yeah, Apple's looking into significantly
ramping up its ads business,
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according to Bloomberg, uh,
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the guy that's in charge
of ads or talking about,
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they wanna monetize the whole
stack, including apple podcast. Now,
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I don't know what that means, whether
it's gonna be display ads in the app,
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or if it's gonna be injected ads between
shows or something like that, but, uh,
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could be any of it.
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Hmm. Well, I'm recommending
everyone use the fountain app. Yeah,
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there you listen. The podcast,
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that's a great podcasting app and you
can actually earn money by list using
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the fountain app.
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And, and you can boost us.
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Now. That's right.
report released by Edison research.
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Yes. So I went through
this extensively yesterday.
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There are some browsers in
there mm-hmm
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I think watching part of
that, between calls
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I think for those of you
that are doing a podcast,
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it shows that the Latino community are
listening to a lot of English space
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shows. So it's a demographic
that you may not be aware of.
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And there was some real Wowsers
in there in, in audience makeup.
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And I think that, uh, for any podcaster,
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it's just a good one to go through the
48 slides take, uh, 10, 15 minutes,
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if you really read through them and
understand the implications of it. Um,
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I did do an extensive review of this yet.
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And of course there's the Edison
actual, uh, on YouTube as well. There,
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there demos on YouTube. And again,
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I had commentary with Rob Reley
yesterday and a new media show, but yeah,
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definitely checked this
Latino listener report out.
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So I have no information on this next one.
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What is step into the podcast bus?
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It's a, uh, mobile, uh, recording
studio. Uh, it's in a, uh,
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who it was, but yeah,
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Daniel LDE built a school
bus into a mobile recording
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studio and I mean, it's fully
equipped it. Uh, there's not a,
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a lot of pictures of it, but, uh,
it looks like, you know, it's,
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it's not a school bus. It's,
it's like a, uh, you know,
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commuter bus or something like
that, but pretty cool. Uh,
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kinda reminds me of what Michael
Mike Wilkerson did with the podcast
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bug. I don't know if you've seen that,
but it's a VW beetle that he, uh,
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brings around to different
conferences and whatnot. Uh,
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you can actually rent it
for your conference, but,
uh, I don't know this, uh,
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this bus I think is in
the, uh, New York area.
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Uh, yeah, it's in the general.
Oh, wait a minute. So is it,
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is it focused on the Jewish community
cuz it's this is being reported in the
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Jewish journal?
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Yeah, I think the, the, the guy that
built it is a, uh, Jewish podcaster. Oh,
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okay. But you know, it's actually
in Los Angeles, I just found.
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Oh.
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Awesome. But, uh, it's pretty
cool. Uh, read the article and, uh,
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it'll tell you all
about what he did there,
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but he's got some re twenties and it
looks like even a video studio and
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part of, you know, kind of in the
back there, it looks like, uh,
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it could be good for video, nice,
you know, couch and all that. Anyway,
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kind of cool. And I'll have a
link to the podcast bug there too.
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That's kind of fun to look at.
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All right. Hey,
congratulations, James Freeland,
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pod news for me named one of the
thought leaders in podcasting,
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according to Frank Rek, I don't know
how to pronounce his last name.
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Yeah. He's in there with about
six or seven other people.
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Most of 'em I haven't heard
of, but I saw James in there,
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so I thought I'd just give him a call out.
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Cool. Lisson is, went on a
drunk buying spree again,
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they bought German ad company.
Juli. Yeah. So, uh, I was, uh,
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kinda curious, you know, this is like
their fifth acquisition in a year.
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Yeah. Something like that.
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I can't, you know,
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most companies are lucky to do one
acquisition a year and they've done five.
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It's gotta be chaos. Yeah. Over there.
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Hopefully they can pull it together
cuz
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trying to mix cultures.
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Oh my goodness. It's gotta be crazy.
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So this one's probably won't be as bad
because I think that team just is gonna
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remain as they are so very,
very interesting Odyssey.
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A U D C Y has Odyssey. Layoff is
uh, touches podcasting business.
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So what happened there?
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They started, uh, laying
off people. They have, uh,
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cadence 13 pineapple street
to 2,400 sports studios
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and they're not gonna be exempt of
a round of company wide layoffs. So,
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wow. That's uh, not cool, but
they're talking about, uh,
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5% of the total workforce
or about 250 people. Uh,
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but Odyssey, uh, you know, is kind of a
combination of a bunch of companies. Uh,
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yeah. I feel, I feel for people, you
know, that, that get laid off like that.
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Luckily knock on wood, uh, you know,
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our business is pretty strong and
that's not universal, you know?
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Yeah. And, and a lot of it just do with
ad business yeah. And content creation.
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So the, you know, a lot of
these companies, you know,
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we keep hearing these stories and this
is another one where a company that's com
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almost completely reliant on ad revenue
is laying off people because of the
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retraction in the
advertising market. You know,
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we saw this in 2008 when the
big, big recession hit. Now,
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we were still at that point, pretty
much a service company. And, and we,
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we weathered the storm
very, very well. Yeah. Um,
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I don't know what's gonna happen with
the current economy of the United States,
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at least, you know, it's looking like
maybe a little bit of a recession,
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maybe not. Well, I think we're technically
in one. Yeah. How long it lasts,
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if it's soft or hard, we don't, no, we
know inflations still outta control,
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but the, the situation with
the, when people get nervous,
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they start cutting ad dollars.
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Doesn't change anything for people
that are podcasting, you know,
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for our customers are largely
content creators who are, you know,
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doing their own thing, building
their own businesses. And, uh,
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advertising is often a plus,
but not a requirement. But, uh,
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and we haven't heard any,
you know, talking with the
programmatic team they're,
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they're seeing businesses
strong on that side.
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We'll see. I with the
programmatic, I think, uh,
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a lot of people were spending the,
the high dollars on ads may, uh.
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May shift.
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May shift down to the programmatic,
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cuz it's a little bit cheaper and
they get pretty good reach with it.
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That's right.
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Best practice backups
have a backup strategy.
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Yes. Well.
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I found out this myself here recently.
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Yeah. I was, uh, thinking about that.
Plus I had a customer that had the,
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had a problem that, uh,
280
00:15:33,230 --> 00:15:38,160
they wanted to migrate from their
previous host and when they told
281
00:15:38,160 --> 00:15:39,200
them that, uh,
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00:15:39,200 --> 00:15:44,080
immediately got shut off and they didn't
have backups of their files. Wow. Yeah.
283
00:15:44,100 --> 00:15:44,640
So they.
284
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Canceled or they.
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00:15:45,830 --> 00:15:50,360
They just shut 'em off said, okay,
you wanna leave? Go. Wow. Yeah. Wow.
286
00:15:50,360 --> 00:15:51,020
It not cool.
287
00:15:51,020 --> 00:15:55,680
But uh, can we say who they, were
they paying for that service? No. Oh.
288
00:15:56,380 --> 00:15:58,960
So anyway, I'll, uh, I'll
tell you about it off.
289
00:15:59,020 --> 00:16:02,560
Off. So here's the thing. If you're gonna
move and you're getting free hosting,
290
00:16:02,610 --> 00:16:05,160
don't tell 'em, you're
moving until you've moved.
291
00:16:05,410 --> 00:16:09,320
Right. Exactly. Wow. But anyway,
so as far as a backup strategy,
292
00:16:09,510 --> 00:16:13,080
make sure you keep your
media files, uh, somewhere,
293
00:16:13,290 --> 00:16:18,120
preferably somewhere in two places. Like
I said, get a removable hard drive, uh,
294
00:16:18,260 --> 00:16:20,400
you know, back 'em up there
or a thumb drive, you know,
295
00:16:20,400 --> 00:16:22,840
you can get a one terabyte,
right. A thumb drive.
296
00:16:22,900 --> 00:16:26,760
Now that's what I use and it works
great. I put all media files there.
297
00:16:27,120 --> 00:16:30,400
I swap it out with another one I
have in the safe. Uh, that's good.
298
00:16:30,460 --> 00:16:33,280
Or you can back up to
the cloud. Uh, you know,
299
00:16:33,280 --> 00:16:36,200
I don't know if Google drive or
Dropbox, if you wanna pay, you know,
300
00:16:36,260 --> 00:16:38,200
for extra storage, you could do it there.
301
00:16:38,220 --> 00:16:41,960
Or AWS has a thing called cold
storage, which you, which.
302
00:16:42,190 --> 00:16:43,520
Yeah. That's pretty geeks. Yeah.
303
00:16:43,520 --> 00:16:45,480
Yeah. That's definitely
a geeky thing. But uh,
304
00:16:45,500 --> 00:16:49,240
but definitely try to keep your
media files. Like I said, of course,
305
00:16:49,300 --> 00:16:50,920
if you're hosting with blueberry,
306
00:16:51,140 --> 00:16:55,040
we kind of already have your media
files and we're not gonna lose them.
307
00:16:55,040 --> 00:16:55,590
Hopefully.
308
00:16:55,590 --> 00:16:56,320
Yeah. You know,
309
00:16:56,320 --> 00:17:00,480
one thing that happened with me is cuz
I was one of the Guinea pigs early on
310
00:17:00,790 --> 00:17:04,600
when we, uh, started doing hosting and uh,
311
00:17:04,790 --> 00:17:08,600
back in 2008, I had some media files
that were kinda all over the place.
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00:17:08,660 --> 00:17:09,493
Mm-hmm
313
00:17:09,620 --> 00:17:13,720
and cuz those early days were really
kind of difficult as a podcaster.
314
00:17:13,860 --> 00:17:18,480
And I discovered four or five
of my files never made it over
315
00:17:18,860 --> 00:17:19,840
on the migration.
316
00:17:19,840 --> 00:17:23,520
And the only reason I figured that out
is we were doing some testing on this
317
00:17:23,520 --> 00:17:27,520
programmatic and it gave me a report,
said these four or five files are Mia.
318
00:17:27,900 --> 00:17:30,880
So I went to my backup and I,
you know, I've got everything in,
319
00:17:30,950 --> 00:17:32,080
basically it's a,
320
00:17:32,350 --> 00:17:35,080
it's a network attached storage
device plus an external hard drive.
321
00:17:35,080 --> 00:17:37,320
But I just had to kinda remember,
okay, where's that folder.
322
00:17:37,380 --> 00:17:40,360
And I had to dig around a little
bit, but what on the, I had it.
323
00:17:40,380 --> 00:17:43,400
So I was able to pull files
those four, four files from,
324
00:17:43,400 --> 00:17:47,680
from 2008 and drop 'em on and, and
we were good. So, but that was just,
325
00:17:47,680 --> 00:17:50,440
you know, one of those fluke
things because you know, it's,
326
00:17:50,580 --> 00:17:53,320
that's what happens when
you're, you know, Mike,
327
00:17:53,320 --> 00:17:57,000
you and I kind of become the testers
of everything and we test live on our
328
00:17:57,000 --> 00:18:00,200
production stuff. So sometimes
things can go sideways.
329
00:18:00,370 --> 00:18:02,240
Right. But yeah, like I said, it's,
330
00:18:02,350 --> 00:18:05,600
it's just real important to at
least have your media files.
331
00:18:05,860 --> 00:18:09,440
Now I do another thing.
I, I back up my, uh,
332
00:18:09,820 --> 00:18:11,280
RSS feed as a text file.
333
00:18:11,540 --> 00:18:12,480
Oh, that's interesting.
334
00:18:12,590 --> 00:18:16,560
Yeah. And, and it's not hard to do. You
just, you can load it in Chrome and uh,
335
00:18:16,820 --> 00:18:21,120
in most cases you just copy all the
text, put it in a text file somewhere,
336
00:18:21,180 --> 00:18:23,160
do that every so often that way, you know,
337
00:18:23,160 --> 00:18:27,320
if something catastrophically goes wrong
with your site and you have to start
338
00:18:27,320 --> 00:18:29,920
completely from scratch. Yep. You know,
339
00:18:30,260 --> 00:18:33,400
but if you're hosting with blueberry
and you've got that all set up,
340
00:18:33,400 --> 00:18:34,560
you have a blueberry directory,
341
00:18:34,580 --> 00:18:38,680
we can actually import your feed back to
your website. Once you've recovered it,
342
00:18:38,680 --> 00:18:40,840
I've done that all the
time. So, you know, with us,
343
00:18:41,100 --> 00:18:43,240
we have that backup also for you.
344
00:18:43,380 --> 00:18:44,800
But it's because we have a directory.
345
00:18:44,820 --> 00:18:48,800
So we have a full list of everything
that we've pulled from you. Now,
346
00:18:48,800 --> 00:18:51,600
there might be a rare occasion
where something to stop pulling,
347
00:18:51,600 --> 00:18:52,480
but that's pretty rare.
348
00:18:52,710 --> 00:18:55,760
Yeah. But uh, you know, just
have a strategy, you know,
349
00:18:55,790 --> 00:19:00,280
just in case something goes sideways,
cuz no matter what platform you're on,
350
00:19:00,310 --> 00:19:02,320
what you're using, things can go.
351
00:19:02,320 --> 00:19:06,120
Wrong. Yeah. Especially when they shut
you off, when you said you're moving.
352
00:19:06,310 --> 00:19:10,640
Yeah. That's crazy. So don't tell anybody
you're moving off a free platform.
353
00:19:10,670 --> 00:19:11,080
Well, you.
354
00:19:11,080 --> 00:19:12,480
Can tell us if you're gonna move from.
355
00:19:12,480 --> 00:19:15,360
Us. We're cool. We'll keep it a
secret. Yeah.
356
00:19:15,860 --> 00:19:17,560
but don't tell your current host. Yeah.
357
00:19:25,140 --> 00:19:26,960
All right. Some more
blueberry news here of Chris,
358
00:19:26,960 --> 00:19:29,080
we talked about the program
advertising at the top of the show,
359
00:19:29,140 --> 00:19:32,800
but we got a blog post out
connecting with your local community.
360
00:19:32,830 --> 00:19:37,240
This is a blog post that was put together
by Merrill one of our writers and uh,
361
00:19:37,250 --> 00:19:39,960
great article on how to connect
with your podcast community.
362
00:19:40,300 --> 00:19:43,520
But next week it's kinda crazy
around here. What are we doing? Well.
363
00:19:43,520 --> 00:19:44,800
We're heading off to, uh,
364
00:19:44,950 --> 00:19:49,680
podcast movement and we're
also hopefully releasing a, uh,
365
00:19:49,740 --> 00:19:51,440
new thing on Monday, which.
366
00:19:51,540 --> 00:19:52,040
That's right.
367
00:19:52,040 --> 00:19:53,520
Hopefully knock on wood,
368
00:19:53,830 --> 00:19:58,800
everybody drinks their red
bull and they're good and
we'll have it done. And uh,
369
00:19:58,800 --> 00:20:02,680
anyway, Mike me, uh, Todd
McKenzie and Cho, uh,
370
00:20:02,680 --> 00:20:05,960
will be with us there at, uh,
podcast, move us in Dallas.
371
00:20:06,260 --> 00:20:09,440
So make sure you stop by
the booth and say, hi,
372
00:20:09,470 --> 00:20:12,360
pick up some swag and
we'll be happy to see you.
373
00:20:12,660 --> 00:20:16,840
I'm doing a session. I think it's
on Wednesday. Yep. So, uh, yeah,
374
00:20:16,840 --> 00:20:21,200
it is Wednesday. So make sure you
look in your, in your menu, um,
375
00:20:21,410 --> 00:20:25,080
doing something on Friday too, doing
a live new media show on Friday, Mike,
376
00:20:25,080 --> 00:20:26,080
you've got something going on.
377
00:20:26,080 --> 00:20:30,440
Yeah, we're gonna do, uh, the show
live on the floor. Uh, there's a,
378
00:20:30,840 --> 00:20:34,600
a recording booth that I've
scheduled for us to do a show.
379
00:20:34,600 --> 00:20:38,040
Whether you'll be there or not. I don't
know, but I'll grab somebody and we'll,
380
00:20:38,040 --> 00:20:41,760
we'll put out a show, uh, probably
different format, but uh, all right.
381
00:20:41,760 --> 00:20:43,680
We will at least have something for next.
382
00:20:43,680 --> 00:20:47,680
Week. Okay, outstanding. Again, if
you're at podcast booth and say, hello,
383
00:20:47,790 --> 00:20:50,160
come by, get some swag.
We got some cool stuff.
384
00:20:50,160 --> 00:20:53,000
Gonna have a cool video
running in this booth. Uh,
385
00:20:53,110 --> 00:20:56,520
lots of festivities at podcast
move like a big family reunion. Uh,
386
00:20:56,520 --> 00:20:58,680
look forward to seeing
everyone in Dallas. But uh,
387
00:20:58,680 --> 00:21:02,320
we do have a blueberry pro tip from
Toby and let's go ahead and fire that.
388
00:21:08,020 --> 00:21:12,400
Hi there it's Toby Goodman here being
a British male of a certain age.
389
00:21:12,590 --> 00:21:15,560
I've always dreamt of living
the life of James Bond,
390
00:21:16,110 --> 00:21:19,440
knowing who's behind what and
trading in international secrets,
391
00:21:19,700 --> 00:21:20,720
the kind of secrets,
392
00:21:20,990 --> 00:21:24,280
only those with the highest
clearance levels can be trusted with.
393
00:21:25,340 --> 00:21:28,600
But obviously that never happened,
but let's face it. There's a reason.
394
00:21:28,950 --> 00:21:32,400
Some things need to be kept well
away from the public domain.
395
00:21:32,830 --> 00:21:34,960
Perhaps you like the
idea of having a podcast,
396
00:21:35,220 --> 00:21:39,040
but have always felt rather protective
of your intellectual property.
397
00:21:39,410 --> 00:21:43,680
Maybe there are legal restrictions in
your industry or simply you have no desire
398
00:21:43,940 --> 00:21:48,440
to cast your pod far and wide
now. Sure. For most podcasters,
399
00:21:48,440 --> 00:21:52,600
the idea that everyone and anyone could
be listening is the ultimate dream.
400
00:21:53,140 --> 00:21:58,120
But you are not most podcasters you're
you and maybe you just don't want or
401
00:21:58,120 --> 00:22:00,200
need to be widely identified.
402
00:22:01,110 --> 00:22:04,360
Perhaps you'd rather float
inconspicuously like Mr.
403
00:22:04,510 --> 00:22:09,400
Bond only connecting classified
information with listeners on a need to
404
00:22:09,400 --> 00:22:12,750
know basis. That's where
private podcasts come in.
405
00:22:12,770 --> 00:22:16,710
And the good news is you don't have to
be in her majesty secret service to have
406
00:22:16,710 --> 00:22:18,270
one, a few days back,
407
00:22:18,430 --> 00:22:22,750
I was contacted by a pharmaceutical
company who wanted to connect a group of
408
00:22:22,750 --> 00:22:25,390
medical professionals. They're
part of through a podcast,
409
00:22:25,970 --> 00:22:30,110
but they needed a safe place due to
strict regulation in the industry.
410
00:22:30,660 --> 00:22:35,430
They told me how much they knew a
well produced podcast would help but
411
00:22:35,430 --> 00:22:38,710
needed assurances. We could keep
the content safe and private.
412
00:22:38,890 --> 00:22:43,350
So the whole idea didn't end
up being a doctor. No go.
413
00:22:43,890 --> 00:22:47,230
But that's when I told them
about private podcasting.
414
00:22:48,040 --> 00:22:52,500
You see with a private podcast, you can
enjoy all the benefits of podcast tech,
415
00:22:52,760 --> 00:22:57,580
but narrow the distribution to those
who you choose to give a license to
416
00:22:57,580 --> 00:22:58,413
listen.
417
00:22:58,560 --> 00:23:03,140
So if you are looking at creating an
effective internal way of communicating
418
00:23:03,140 --> 00:23:07,980
with your people, perhaps it's
time to focus your golden eyes.
419
00:23:08,290 --> 00:23:11,220
Last one, I promise on a private podcast,
420
00:23:11,810 --> 00:23:16,060
safe in the knowledge you can say
this podcast is sorry about this
421
00:23:16,960 --> 00:23:18,020
for your ears.
422
00:23:18,570 --> 00:23:23,070
Only when it comes to keeping those
extra special ears listening and engaged,
423
00:23:23,220 --> 00:23:23,830
blueberry,
424
00:23:23,830 --> 00:23:28,750
private hosting gives you the Fort
NOx like levels of security while
425
00:23:28,750 --> 00:23:33,310
the pro production team give
your listeners the kind of
audio experience akin to
426
00:23:33,350 --> 00:23:38,270
a luxury holiday. If that sounds good
to you head over, come say hi to us.
427
00:23:38,860 --> 00:23:39,950
Blueberry pro.
428
00:23:46,420 --> 00:23:50,680
Thanks, Toby for the blueberry
pro tip on private podcasting.
429
00:23:50,770 --> 00:23:53,960
Great piece there let's go ahead and
move on to our question of the week.
430
00:23:55,580 --> 00:23:57,520
And here's the question it's from Ethan.
431
00:23:57,620 --> 00:23:59,880
Our podcast network started with one show.
432
00:24:00,090 --> 00:24:02,600
These days we have seven shows in network,
433
00:24:02,700 --> 00:24:05,760
but we're storing all those shows
in the same blueberry folder,
434
00:24:06,100 --> 00:24:07,880
not great for content management.
435
00:24:08,180 --> 00:24:12,160
Can we reorganize our blueberry catalog
of shows into different folders where
436
00:24:12,160 --> 00:24:16,920
that affect the URLs of the MP3s will
power press show us the new folders.
437
00:24:17,070 --> 00:24:20,520
Yeah, it's gonna be a bit of work and, uh,
438
00:24:20,520 --> 00:24:24,320
back to our backup best practice.
Uh, if you have the files,
439
00:24:24,390 --> 00:24:26,080
it's gonna make it a
little easier for you,
440
00:24:26,220 --> 00:24:28,920
cuz we're not able to
move them between folders,
441
00:24:28,920 --> 00:24:32,440
besides that we wouldn't know which
ones are, which yeah. And yes,
442
00:24:32,500 --> 00:24:37,240
it will affect the URL to the file simply
because it's gonna be in a different
443
00:24:37,240 --> 00:24:41,120
folder. So the URL will be
in a different folder. Uh,
444
00:24:41,120 --> 00:24:45,280
we have a thing called multi-program
mode inside a power press.
445
00:24:45,580 --> 00:24:48,960
And if you're have multiple
shows, you can turn that on.
446
00:24:49,100 --> 00:24:53,720
And then when you go to upload you select
which show you wanna upload to yep.
447
00:24:53,810 --> 00:24:56,560
Keeps the media separate.
It keeps the stats separate.
448
00:24:56,620 --> 00:24:59,760
Now you could just pull the bandaid off
and say, okay, from here on forward,
449
00:24:59,810 --> 00:25:04,440
we're gonna do it separately. And all the
previous ones stay where they are. Uh,
450
00:25:04,500 --> 00:25:08,560
you know, I've had a few customers
do that, but uh, it's all doable. Uh,
451
00:25:08,560 --> 00:25:11,760
it depends on how much manual labor
you want to re-uploading files.
452
00:25:12,390 --> 00:25:16,680
Yeah. And, and your stats
can't move. Don't move. Yeah.
453
00:25:16,680 --> 00:25:19,920
That's the challenge is we can't move
the stats from one account to the other.
454
00:25:20,060 --> 00:25:21,280
So yeah, multiple shows.
455
00:25:21,540 --> 00:25:25,520
The best thing to do is ask Mike for
help to make sure that you're essentially
456
00:25:25,520 --> 00:25:26,180
what it is,
457
00:25:26,180 --> 00:25:30,280
is those files go into their own bucket
and it's signed to your keyword and
458
00:25:30,460 --> 00:25:32,400
that's really a big piece of it is.
459
00:25:32,400 --> 00:25:35,680
And that's why your URL will
change to your media file.
460
00:25:35,680 --> 00:25:38,880
And that's all part of the
pro stats processing. So, uh,
461
00:25:38,900 --> 00:25:40,360
it has to be in the right folder.
462
00:25:40,470 --> 00:25:44,760
I've actually recently I used to upload
geekness central audio and video to
463
00:25:45,260 --> 00:25:47,760
one folder before. And
I've switched that now.
464
00:25:47,900 --> 00:25:52,720
And largely because what I'm trying
to do is the listens to the audio
465
00:25:52,940 --> 00:25:57,920
are higher than the video. And I
want my media kit to have a higher,
466
00:25:57,980 --> 00:26:00,440
higher number on the
average downloads cuz my,
467
00:26:00,620 --> 00:26:04,480
the video would draw me down
right. In, in the average.
468
00:26:05,060 --> 00:26:07,520
So I've started separating mine as well.
469
00:26:07,670 --> 00:26:10,360
Yeah. Now, now you're not going
back and re-uploading all.
470
00:26:10,360 --> 00:26:13,720
The video are you? No, no,
no. I'm just, I draw a line,
471
00:26:13,720 --> 00:26:15,320
the sand and then moving forward.
472
00:26:15,350 --> 00:26:19,400
Yeah. That's probably the best, but if
you really wanna move them, you know,
473
00:26:19,400 --> 00:26:19,620
the,
474
00:26:19,620 --> 00:26:24,040
the existing ones slightly change each
of the file names when you re-upload them
475
00:26:24,040 --> 00:26:26,080
that way it'll the, then forward,
476
00:26:26,170 --> 00:26:29,880
it'll go into the stats for
that program versus the network.
477
00:26:30,140 --> 00:26:31,280
That's right. And of course,
478
00:26:31,290 --> 00:26:35,360
don't forget we have subaccounts so you
can have a master count and then you can
479
00:26:35,360 --> 00:26:38,920
assign the subaccounts to your other
host so they can get access to their
480
00:26:38,920 --> 00:26:42,720
individual stats. Yeah. That's, that's
a big, big thing for pro customers.
481
00:26:42,720 --> 00:26:45,120
And for those of you that
just have a single show,
482
00:26:45,180 --> 00:26:49,200
you can still have up to five.
Uh sub-accounts on a single show.
483
00:26:49,380 --> 00:26:50,760
So let's finish up here.
484
00:26:50,760 --> 00:26:52,480
If you've got a question you'd
like us to answer a show,
485
00:26:52,480 --> 00:26:56,480
drop an email to Mike
blueberry.com, audio, text or video,
486
00:26:56,540 --> 00:26:58,000
and we may use it.
487
00:26:58,100 --> 00:27:01,440
You can also post a question on
the blueberry podcasting Facebook.
488
00:27:01,600 --> 00:27:04,760
Group, best place for support with
any blueberry products or services.
489
00:27:04,780 --> 00:27:09,320
Our tickets system tickets give the whole
team access rather than direct emails
490
00:27:09,340 --> 00:27:10,173
or calls.
491
00:27:10,180 --> 00:27:13,520
And of course you can go
to blueberry.com/support.
492
00:27:13,530 --> 00:27:16,520
We've been coming to you this week from
the new media production student co
493
00:27:16,520 --> 00:27:18,520
water, Michigan and Mike Dell's
world, student traverse city,
494
00:27:18,720 --> 00:27:21,360
Michigan produced by the blueberry
pro production team. Yep.
495
00:27:21,380 --> 00:27:24,360
You can fill out our listener
survey and we appreciate it.
496
00:27:24,360 --> 00:27:29,160
If you did over at
surveys.blueberry.com/podcast
497
00:27:29,670 --> 00:27:30,340
insider.
498
00:27:30,340 --> 00:27:33,080
You can also schedule one on
one with me. Hosting customers,
499
00:27:33,080 --> 00:27:34,960
only emailTodd@blueberry.com.
500
00:27:35,100 --> 00:27:38,960
You can schedule a tech checkup
with me, uh, hosting customers,
501
00:27:38,960 --> 00:27:42,080
only email mike@blueberry.com.
502
00:27:42,220 --> 00:27:46,160
You can always send us your
podcast sticker and a self
address stamped envelope,
503
00:27:46,260 --> 00:27:48,120
and we will send you a
blueberry care package.
504
00:27:48,260 --> 00:27:50,080
And if you just send us a self address,
505
00:27:50,080 --> 00:27:54,240
stamped envelope without a sticker in
it, we'll still send you something back.
506
00:27:54,240 --> 00:27:56,760
The mailing address is on
the blog post for today.
507
00:27:56,760 --> 00:27:59,640
Podcast insider.com or you bring.
508
00:27:59,640 --> 00:28:01,640
The show Dallas we'll give
you we'll hand it to you.
509
00:28:02,100 --> 00:28:04,440
Oh yeah. If you're Dallas will
give it to you. That's right.
510
00:28:04,460 --> 00:28:07,160
And we're gonna have some cool
swag there. This this go round.
511
00:28:07,230 --> 00:28:08,920
It's been our pleasure
bringing the show today.
512
00:28:09,170 --> 00:28:12,000
We'll see you next week from Dallas.
Everyone. Thanks for being here.
513
00:28:12,000 --> 00:28:12,960
We'll see you next time. Take care.