Oct. 20, 2022
Has Podcasting Peaked? – PCI 317
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Paypal People, specifically creators may ask, has podcasting peaked? We don’t really think so, but listen to today’s episode to find out exactly why. MacKenzie joins Mike to discuss Tik-Tok entering the podcasting arena, working for Howard Stern, podcast websites and a whole lot more.
Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.
News- Tik-Tok is ‘going’ after podcasting.
- Want to work on the Howard Stern channel? They’re hiring now.
- Pocket Casts mobile apps are now open source
- The Podcast Academy announced three new board members. Congrats!
- Podcast releases new episode on cassette
- YouTube introducing a new identity feature, handles.
Website or at least dedicated web page for your podcast. Creating a place where people can easily locate any links, social media tags, episodes, merch, etc. is going to make your life as a podcaster easier.
Blubrry News- Blog Post: When to Rebrand Your Podcast by Tara O’Brien
- Podcaster of the Month: Kimberly Cain from The Naked Vibes Show
- Todd is at Ignite the Sound in Riyadh, SA
- We are working on bringing some more Podcasting 2.0 features to our platform. To check out Podcasting 2.0 enabled apps, visit https://podcastindex.org/apps and try out a new listening app with some of these new features.
Has podcasting peaked?
Question of the WeekQuestion: When is the best time to record a podcast?
Answer: 11am EST on Thursdays
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Yeah, welcome to Podcast Insider.
This is, uh, number three 17,
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and of course it's October
20th. Uh, hello, Mackenzie.
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Hello, Mike. Thanks for having me back.
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Yeah, well, Todd's on the move
as, as he tends to be, so,
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uh, we'll, we'll hold down
the fort while he's gone.
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Yes, we will. We're doing a good job.
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Yeah. And, uh, the weather
outside cannot make up its mind.
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We had snow yesterday and we're
supposed to have 70 degrees tomorrow,
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so,.
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It's broken. The weather is broken.
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Yes. So, Oh, well, nobody comes
to here to listen to the weather.
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So, uh, let's get on with the news.
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First News article of the day is, uh,
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has to do with TikTok saying
that TikTok is quote unquote,
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going after podcasting
and getting involved. Um,
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so it says that they have
started harvesting feeds
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and it's going to start
implementing at some
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point. Yeah. They already
have Rezo, which does music,
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and it offers podcasting like through
Rezo. So we'll see where that goes.
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Yeah, they, uh, registered
a patent for TikTok music,
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which includes podcast
content. And one of the, uh,
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podcast hosts out there was noticing
there's New now bots scraping,
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uh, podcasts that, uh,
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from ipss registered to
TikTok or Bite Dance,
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which is the parent company.
But we'll see, uh, you know,
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YouTube's getting into it a bit and,
uh, you know, goes, Google tried three,
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four times, five times, so let's
see if another one's a charm.
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Facebook played with it for a
while and got out of it, so, Yeah,
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you just never know. You know,
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a lot of these music companies and
social media companies get into
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podcasting and then they
realize that, you know,
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unless you specialize in it.
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It it's hard to get it right.
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Yeah. And you know, I,
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I played with that Facebook page
thing when it was active and mm-hmm.
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. Yeah.
I mean, it's Okay. Uh,
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famously Todd's gonna owe me a dollar
at the end of the year cause we had it.
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Bet.
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I do remember the bet, he.
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Said Facebook was, you
said it was gonna be.
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Much, much larger than,
than it ended up being.
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. Right. And I, I
think the same for TikTok and,
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and YouTube and all that.
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And I just read something today totally
unrelated, well, not unrelated, but,
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uh mm-hmm., YouTube
has this thing now called shorts,
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which very TikTok like. Yeah.
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They just surpassed TikTok
and daily users of their
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shorts.
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Which, are you serious?
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That's what I'd heard. Now
I don't know how true it is.
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I didn't put it in the news here because
I wasn't sure, but that's what I'd.
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Heard. Good call.
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. So anyway, I just thought that
was interesting and yeah, TikTok, Hey,
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more the merrier. You know, we,
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we don't care how you listen
as long as you listen.
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I mean, I would personally probably
never listen on TikTok. Like, I,
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I love TikTok, but, um,
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the only time I really see anything
podcast related is, you know, the,
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the clips, the sound bites, the really
funny moment or whatever it was right.
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From the live recording. And that's, I
think that's as far as I'll ever get. Oh,
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yeah. Listening to a podcast on something
that is not strictly for podcasts.
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Yeah. I, I actually had to take
tick TikTok off my phone mm-hmm.
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In my iPad, cuz I
Absolutely, it's a time suck.
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It 1000% is.
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And so, but then I've been watching
YouTube short, so, you know,
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kinda in the same, you know, I
have a addictive personality I guess,
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but, uh.
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There's just too much
content for everyone.
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Hey,
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anybody you wanna go into radio as
an on air host with Howard Stern?
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There's a job opening in New York. So.
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The man that has poo-pooed
on podcasting for years
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and years, because he wants
Sirius XM to, you know,
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he wants to continue his radio
show. That same guy. Yeah.
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That same guy. But, uh, you
know what the, the thing is,
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this isn't really podcasting, This is,
you know, on the Howard Stern channel,
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they, they're looking for new
shows to go on that. But, you know,
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Sirius XM is getting into podcasting
pretty deep. Yes. Cause they own a lot of,
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uh, podcast related businesses,
Stitcher and Simple Cast,
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and you know, a bunch of Pandora,
a bunch of stuff like that. So,
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you know, I'm sure Howard's
got a podcast. Now, if we,
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if you looked on Stitcher,
you probably find it. Uh, but,
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you know, hey, it might be fun, you
know, if you're, if you're, uh, ready to,
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you know, step up to the plate and, uh,
do a radio show, uh, why not, You know,
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that the, the skill set is similar.
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Anyone could apply.
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Yeah. So, but I think you
gotta move to New York. Uh.
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Uh, Yeah, it says hybrid, so I would
assume you should probably be in New York.
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Yeah. So, and I, I saw a couple
other interesting, uh, job things,
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but, uh, we'll leave that to you. You
can go to Pod News and look those up.
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mm-hmm. , lots of,
lots of weird jobs out there. Not weird,
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but lot of jobs, uh,
being posted here lately.
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And which is odd because of
all the layoffs peop, you know,
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some of the other companies are doing.
So, I don't know, I don't get it.
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Do your research people and decide
whether or not you believe something is a
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real valuable and actual Right. You.
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Know? Yeah. Make sure the
company is, is solid.
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Yes. Yes. Cause I, unfortunately,
I've heard of many,
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many scams going on with
it, with any type of job.
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And just because they're a big
company does not make it, you know,
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Cause look at Spotify,
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they've bought up some companies and
now they're laying people off. So,
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you know, it's just be careful
out there, you know? Yeah,
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for sure. Especially if they
make you move somewhere.
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We want the best for you.
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Yeah. So, uh, hey, we got, uh,
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three new board members on
the podcast Academy board. Uh,
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Chris Colbert, Is that how you
pronounce that? I don't know her Cobert.
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I would assume Colbert.
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Yeah. Jay Green. And, uh,
I can't read that one.
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And Ar Ariel Ariel.
Yeah. Ariel and Isat. Uh,
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she works for Squad Cast. She's great.
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Yep. If they were in the booth
next to us, weren't they? It, uh.
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Yes, they were Podcast Booth.
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Very good. Mm-hmm..
Well, congratulations to them. And, uh,
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hopefully the, the Academy gets a
little more higher profile. You know,
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myself and Todd, I think are both
members and, and, uh, you know,
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they, they have some good
goals. I I just, you know,
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I haven't heard a lot about 'em.
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I, I'd like to see them get a little
more sorted. Yeah. Um, you know,
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have a, have a more distinct, um,
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agenda of things that they want to
accomplish, if that makes sense.
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Right. You know, their main thing is, is
the award show the Ames, uh, you know,
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they want to be like the motion
picture association for the Oscars and,
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and music for the, uh, what's,
what's the music when Grammy.
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The.
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Grammys, you know, so they're
trying to do something like that.
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And they've somewhat succeeded,
although, I don't know, is, uh, is, is,
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it's getting as much, uh,
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play right now with the Indies
because most of the podcasts are from
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big companies that, uh, win those awards.
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And, you know, I mean, they do have
some indies in there and some if one,
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so that's cool. You know,
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if you want to get into it to go
over to the podcast academy.org
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and, uh, I think it's, what is it, it's
a hundred dollars a year now to, uh,
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be in the academy, but then
you get to vote on, uh,
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on the awards at some
point. And, you know,
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when they bring out the slate and
it's, it's somewhat interesting.
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And they always have a big to-do
when they do the awards show.
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I watched that last year, and it, it
was not quite up there with the Oscars,
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but it was cool..
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You know, I don't think they're
gonna get to that level, uh,
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as quickly as they'd like.
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But no, probably not. So we,
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we always talk about podcasting. We
don't care how you listen or, you know,
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or anything like that. But, uh,
what do you think of this one? Uh,
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the Canadian podcast, uh,
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or a Canadian podcast
release a limited episode on
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a cassette. So I
think they did, uh, four,
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uh, or hundred, or what is it?
A hundred or 200, I forget.
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But they, it's a very limited edition.
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Cassette. Yeah. They moved 50.
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Yeah, there we go. 50 of 'em.
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And the name of the podcast is
Canadian Politics Is Boring.
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Well Do, if you still have
a cassette player in your car,
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you probably like boring.
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Yeah. I'd say you're probably
on the right track..
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I'm not gonna say anything, but, uh, I,
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I have very recently replaced a
cassette player in a car, Yeah.
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That I own. Uh, oh. Well, I.
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Don't think, I don't think my 2001 car
is going be playing any cassettes anytime
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soon.
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Probably not.
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No. But, uh, they really just said
that they thought it would be a fun,
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a fun thing to do. Yeah.
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Yeah. I remember, uh, back in
the day, I used to burn, uh,
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podcasts to CDs to play in
the car. This was before,
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you know, Bluetooth streaming. And
before, uh, you could, you know,
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most cars didn't have ox in.
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So you could, I never got that
far. I mean, don't get me wrong.
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I used to download podcasts and move
'em over to my iPod like everyone else,
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but I never downloaded them to, uh,
Yeah. Put them onto a cassette or a cd.
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Yeah. I would do the CD and, you know,
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the CD player I had in my car at the
time would mm-hmm. Would play MP3s,
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so you could put a whole bunch of 'em
on a cd. So, you know, that was wasn't,
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it wasn't too wasteful. But,
uh, you know, I, in fact,
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I just was cleaning out my old desk
in the basement and found a stack
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of, uh, burnt CDs with podcasts
on 'em from 15 years ago.
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. Oh, you get on your
spring cleaning now. Okay.,
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do some fall cleaning.
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Yes. There you go. All
right. Uh oh. Yeah. This is,
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this is one I don't quite understand
what they're doing here. The YouTube,
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uh, do they call 'em, uh, handles? Yeah.
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Is that just a custom URL to your
channel, or how, How's that work?
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00:11:07,850 --> 00:11:11,840
So it says that you're gonna be
able to, you know, create your own,
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it's reserved,
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and then your additional channel
URL is essentially the handle that
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you choose.
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So the example they have here
is youtube.com/at YouTube
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creators.
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Hmm.
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So, like, the handle
is at YouTube creators,
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and then the channel URL is
youtube.com/youtube creators.
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Oh, I get it. Okay. So
it's like, you know,
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on Facebook you can have a Facebook
page with a custom url mm-hmm.
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or your
own wall. Okay. I get it.
197
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Kind of just feels like
the best of both worlds.
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Yeah. So, uh, yeah, you
get to get your custom,
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00:11:47,280 --> 00:11:49,680
it's like a customized license
plate for your car, you know?
200
00:11:50,010 --> 00:11:51,120
Ah, yeah. That's a good.
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One. Gotta re you gotta, uh,
you gotta get it, uh, reserved.
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And they, they're reserving your,
uh, I guess your Gmail address.
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00:12:00,520 --> 00:12:04,880
I don't know, however, your channel
name probably, I guess. But, uh,
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it.
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00:12:06,280 --> 00:12:07,360
Looks interesting. Well, yeah, it, well,
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00:12:07,360 --> 00:12:10,280
it says you choose the handle and then
they just create the URL to match it,
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00:12:10,280 --> 00:12:15,080
but it just, it seems to be that you
can choose whatever handle you want.
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00:12:15,150 --> 00:12:17,400
Yeah. And, uh, it looks like you can,
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if you want to change it at any time too,
210
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which with our old keyword
system at blueberry, we
weren't able to do that, but,
211
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uh mm-hmm.,
but I guess they,
212
00:12:27,550 --> 00:12:32,080
they forward things around
and it'll work. So Cool. Uh,
213
00:12:32,080 --> 00:12:36,320
I'll have to look into that for, uh,
Blueberry. I'm sure we already have
214
00:12:36,650 --> 00:12:41,600
youtube.com/blueberry
or whatever it is for
215
00:12:41,600 --> 00:12:42,433
our channel.
216
00:12:42,560 --> 00:12:42,750
.
217
00:12:42,750 --> 00:12:45,880
I hope so. I'll figure it out. Put
it in the notes next week..
218
00:12:46,060 --> 00:12:49,320
How about that? We'll come back to it
as this becomes more prevalent..
219
00:12:49,320 --> 00:12:51,960
Yeah. Well, yeah. We may
not even be enabled for it.
220
00:12:51,960 --> 00:12:56,760
They were just rolling it out, so,
so go check it out over at YouTube.
221
00:12:57,510 --> 00:13:00,320
I spend way too much time on YouTube. Uh.
222
00:13:00,320 --> 00:13:03,680
It's okay. It evens out with
the 0% that I spend on YouTube.
223
00:13:03,680 --> 00:13:06,080
There you go. There you go. All right.
224
00:13:06,290 --> 00:13:09,200
So another news item here is, uh,
225
00:13:09,200 --> 00:13:11,760
Pocket Cast has now gone open source.
226
00:13:13,570 --> 00:13:18,080
So that's, that's good news
actually, because lot of, you know,
227
00:13:18,080 --> 00:13:20,160
Podcast Cast is a pretty popular app,
228
00:13:20,380 --> 00:13:24,360
and it would really be nice to have
people contributing to it, you know,
229
00:13:24,360 --> 00:13:27,840
such as some of the podcast 2.0
stuff. Mm-hmm., Uh,
230
00:13:27,840 --> 00:13:30,880
and it's more likely to
happen now. Uh, Pocket Cast,
231
00:13:30,880 --> 00:13:35,320
just a little history was
sold to npr, I believe,
232
00:13:35,320 --> 00:13:37,640
originally and, Oh.
233
00:13:37,710 --> 00:13:38,480
A while ago.
234
00:13:38,480 --> 00:13:42,320
Wasn't that Yeah. Long time ago.
Yeah. And, and then I forget where,
235
00:13:42,320 --> 00:13:44,920
what happened to it
after that, but, uh, Oh.
236
00:13:44,920 --> 00:13:46,040
Automatic. Automatic.
237
00:13:46,040 --> 00:13:50,600
That's right. Uh, the people
behind WordPress, uh, bought it,
238
00:13:50,600 --> 00:13:54,600
and then now they're open sourcing it,
just like WordPress is open source,
239
00:13:54,730 --> 00:13:57,720
so Yeah. Good on them. And, uh,
240
00:13:57,780 --> 00:14:00,880
and they know how to
do open source. So, uh,
241
00:14:01,130 --> 00:14:04,600
if you want to contribute some
stuff to Pocket Casts, uh,
242
00:14:04,660 --> 00:14:08,920
you should be able to do that
at some point. And we'll have a.
243
00:14:08,920 --> 00:14:12,200
It's a, it's a good point. There's
a direct quote from here is saying,
244
00:14:12,330 --> 00:14:15,000
We don't want this to be
controlled by Apple and Spotify.
245
00:14:15,050 --> 00:14:18,320
We wanna support a diverse
ecosystem of third party clients.
246
00:14:18,900 --> 00:14:21,680
Yep. And that's, uh, you know, that's the,
247
00:14:21,680 --> 00:14:25,920
the whole thing behind Open source,
you know, like WordPress itself,
248
00:14:25,920 --> 00:14:27,920
which is also run by Automatic,
249
00:14:28,620 --> 00:14:33,480
and they have a service
called wordpress.com, which
is not exactly the same as,
250
00:14:33,650 --> 00:14:38,400
as, uh, wordpress.org open
source, but it's close.
251
00:14:38,540 --> 00:14:39,680
And, you know, sounds.
252
00:14:39,680 --> 00:14:40,230
Confusing.
253
00:14:40,230 --> 00:14:44,120
Yeah. It's a little confusing.
. It's like back when, uh,
254
00:14:44,270 --> 00:14:48,000
when Windows had a email
client called Outlook Express,
255
00:14:48,860 --> 00:14:52,320
and then they came out with
another email client, uh,
256
00:14:52,750 --> 00:14:54,880
that you had to pay for called Outlook,
257
00:14:55,780 --> 00:15:00,600
but the two were absolutely different.
, there was not. Yeah. So.
258
00:15:00,600 --> 00:15:04,200
Sometimes I just worry
about those marketing teams
that approve these types of
259
00:15:04,200 --> 00:15:04,580
things.
260
00:15:04,580 --> 00:15:05,120
You know?
261
00:15:05,120 --> 00:15:09,680
So like wordpress.com and
wordpress.org are completely
262
00:15:10,000 --> 00:15:14,160
different things., although
they are, they operate similar,
263
00:15:14,290 --> 00:15:15,600
so it's not as bad.
264
00:15:16,160 --> 00:15:20,800
We've probably beat this dead horse
a lot for our best practice, but, uh,
265
00:15:20,800 --> 00:15:21,960
having a website,
266
00:15:21,970 --> 00:15:26,840
or at least a dedicated landing
page for your podcast is a great
267
00:15:26,840 --> 00:15:28,000
idea. And.
268
00:15:28,480 --> 00:15:31,280
Actually, it really goes well with
the YouTube handle thing. Yeah.
269
00:15:31,430 --> 00:15:34,400
That's essentially the same thing
that YouTube is trying to say, like.
270
00:15:34,400 --> 00:15:36,520
Right. Except for you don't,
instead of just YouTube.
271
00:15:36,840 --> 00:15:39,920
the profile, like
the, Right, Right.
272
00:15:39,920 --> 00:15:44,080
There's the dedicated webpage, as
opposed to having your own website. Like,
273
00:15:44,370 --> 00:15:47,600
we obviously want you to have your own
website if that's something that you
274
00:15:47,600 --> 00:15:51,320
think you're capable of and, you
know, comfortable handling mm-hmm.
275
00:15:51,360 --> 00:15:56,200
, but if not the
web page from whatever host you
276
00:15:56,200 --> 00:15:58,280
have or YouTube or whatever it is.
277
00:15:58,280 --> 00:16:01,640
Yeah. Just give, give
people a place to find you,
278
00:16:01,870 --> 00:16:06,760
preferably a place that you own.
I mean, that's what I suggest. So,
279
00:16:06,760 --> 00:16:08,560
I mean, get a doma, oh, excuse me.
280
00:16:08,560 --> 00:16:13,440
Get a domain name and
forward it to say, you know,
281
00:16:13,440 --> 00:16:18,440
your, your blueberry page or
your whatever host you're using,
282
00:16:19,210 --> 00:16:23,040
so that if say you move hosts, you just
move that forward to your new host.
283
00:16:23,570 --> 00:16:28,560
Or better yet, do a WordPress
site you own with your own.com.
284
00:16:29,230 --> 00:16:32,600
Like we always talk about here,
like I said, beating the Dead Horse,
285
00:16:33,500 --> 00:16:38,240
but there's no guarantee
that you're gonna be in Apple
286
00:16:38,240 --> 00:16:38,920
Podcasts.
287
00:16:38,920 --> 00:16:42,560
Apple Podcasts at some point could
pull you out of there for some reason,
288
00:16:43,000 --> 00:16:46,760
whatever, who knows why, or, you
know, any one of those places.
289
00:16:46,760 --> 00:16:49,320
So if you send people
to Apple exclusively,
290
00:16:49,440 --> 00:16:54,240
first off Android people that
can't use that link for any reason,
291
00:16:55,050 --> 00:16:59,560
so that cuts out a whole bunch of
your audience or potential audience.
292
00:16:59,580 --> 00:17:02,760
But second off, if you
disappear for some reason,
293
00:17:02,760 --> 00:17:05,840
temporarily or permanently
from some platform,
294
00:17:06,430 --> 00:17:10,360
people should know where to
get ahold of you and, you know,
295
00:17:10,360 --> 00:17:14,440
get hooked back up with listening.
That's, you know, that's,
296
00:17:14,440 --> 00:17:17,320
that's what my takeaway would
be from that. Could you.
297
00:17:17,320 --> 00:17:21,520
Just, do you think with the ability to
be found on so many different places,
298
00:17:21,660 --> 00:17:22,800
and, you know, the,
299
00:17:22,900 --> 00:17:26,320
you have the opportunity to be on so
many different types of platforms,
300
00:17:26,340 --> 00:17:30,120
specifically social media platforms, uh,
301
00:17:30,120 --> 00:17:34,480
just a site like this that,
or a site that, you know,
302
00:17:34,480 --> 00:17:39,360
you kind of just have the opportunity
to include whatever options and links
303
00:17:39,360 --> 00:17:43,960
you want is really helpful for people
to go in the right direction instead of
304
00:17:43,960 --> 00:17:48,480
like, spending time going to all the
different ones trying to find you. Right.
305
00:17:48,480 --> 00:17:51,680
Give them the actual ability to do
it as opposed to them searching.
306
00:17:51,710 --> 00:17:54,040
Yeah. The whole, the whole idea,
You know, like we always say,
307
00:17:54,040 --> 00:17:57,240
go to podcast insider.com, you
know mm-hmm.. And,
308
00:17:57,240 --> 00:18:01,120
and the reason we say that in the show
is if you're listening to the show and we
309
00:18:01,120 --> 00:18:04,180
disappear from somewhere,
you know where to find us,
310
00:18:05,340 --> 00:18:08,820
actually find us@blueberry.com
as well. So, you know,
311
00:18:09,260 --> 00:18:10,980
we're pretty well known..
312
00:18:11,180 --> 00:18:12,260
Guess, I think you're,
313
00:18:12,260 --> 00:18:14,980
I think they'll be able to get from
one or the other pretty easily.
314
00:18:15,080 --> 00:18:16,620
Yep. Very good.
315
00:18:22,180 --> 00:18:22,980
Blueberry.
316
00:18:22,980 --> 00:18:27,420
News here, Uh, or blog post this week,
another one from Terrace. She's on a,
317
00:18:27,420 --> 00:18:28,780
she's on a, a tear.
318
00:18:29,260 --> 00:18:32,460
. She, she is.
So she's a great writer.
319
00:18:32,760 --> 00:18:36,140
And this one is, uh, when
to rebrand your podcast,
320
00:18:36,770 --> 00:18:41,260
kind of giving some examples
of scenarios that, you know,
321
00:18:41,260 --> 00:18:42,180
make you consider,
322
00:18:42,350 --> 00:18:46,180
is this the right thing that I should
be doing for it at this time? Is this,
323
00:18:46,240 --> 00:18:50,820
you know, have I, uh, one of our
favorite things to say, you know,
324
00:18:50,820 --> 00:18:53,700
beating this with a dead horse, Like,
is this ready to move on?
325
00:18:53,740 --> 00:18:55,260
Right. You know,
326
00:18:55,260 --> 00:19:00,260
like we've rebranded this show at
least three times Yeah. Over the years,
327
00:19:00,280 --> 00:19:05,060
and I've rebranded a couple of shows
myself. I, I've, I've done talks at, uh,
328
00:19:05,060 --> 00:19:06,700
conferences about rebranding.
329
00:19:07,290 --> 00:19:12,180
Yeah. And it, and it's something that
podcasters of all levels and, uh,
330
00:19:12,180 --> 00:19:16,780
you know, serious levels do mm-hmm.
like anyone do, it does it.
331
00:19:16,780 --> 00:19:20,300
Like we have, you know, huge,
huge networks have done it.
332
00:19:20,370 --> 00:19:24,220
Like the people that just do this
as a hobby, it is not uncommon.
333
00:19:25,490 --> 00:19:28,780
Yeah. And, uh, yeah, I've, I've
known a lot of podcasts that,
334
00:19:28,780 --> 00:19:32,220
that do it some successfully
and some not so much.
335
00:19:32,570 --> 00:19:35,780
Yeah. I'm sure you've helped a lot
of people get started on it as well.
336
00:19:35,890 --> 00:19:39,900
Yeah. So, uh, it's, it's not,
it's not hard to do technically,
337
00:19:40,520 --> 00:19:44,220
but you guess, you know, uh,
Tara goes into, you know,
338
00:19:44,220 --> 00:19:48,420
why you might want to mm-hmm.
and some
of the steps, I guess I,
339
00:19:48,670 --> 00:19:53,300
so anywho and you got to a
podcaster of the month this month.
340
00:19:53,850 --> 00:19:57,700
Yeah. We're coming back to
Podcaster of the Month with, uh,
341
00:19:57,860 --> 00:20:02,700
Kimberly Kane. She was actually
a guest on Podcast Insider, Uh,
342
00:20:02,700 --> 00:20:05,580
Todd did an interview with her
mm-hmm. a while back.
343
00:20:05,580 --> 00:20:09,060
So we'll link to that in the,
uh, in the show notes as well.
344
00:20:09,060 --> 00:20:12,300
But she is a,
345
00:20:12,860 --> 00:20:17,740
she's got widespread
podcasts expertise and just
346
00:20:17,740 --> 00:20:21,500
working in media overall, specifically
music. She's done a lot with that.
347
00:20:21,510 --> 00:20:24,740
So she's got a great story and I would
definitely recommend checking it out.
348
00:20:24,740 --> 00:20:25,140
Yep.
349
00:20:25,140 --> 00:20:25,580
We'll, uh,
350
00:20:25,580 --> 00:20:28,900
we'll link back to that episode if you
wanna hear the interview again. Mm-hmm.
351
00:20:28,940 --> 00:20:32,140
, so I forgot that she
was on there. I was gonna say we,
352
00:20:32,140 --> 00:20:34,900
we should get her on, but,
uh, I guess it's already done.
353
00:20:34,900 --> 00:20:39,540
Check that one off the box or check
that box. Okay.. And, uh,
354
00:20:39,540 --> 00:20:41,740
the reason McKenzie's here and Todd isn't,
355
00:20:41,740 --> 00:20:45,580
is he's at Ignite the Sound
in Riyadh, Saudi Arabia,
356
00:20:45,720 --> 00:20:49,840
and he's sent back some
pretty cool pictures. He went
on some tour, looks great,
357
00:20:50,070 --> 00:20:54,400
I guess this morning, early
for us,, but it looks,
358
00:20:54,400 --> 00:20:58,720
it looks like it's a lot of
fun. And, uh, and hopefully, uh,
359
00:20:58,890 --> 00:21:03,840
getting some good information out there.
Both, uh, both directions. You know,
360
00:21:03,840 --> 00:21:07,120
you don't think of Saudi
Arabia is the hot, uh,
361
00:21:07,120 --> 00:21:11,920
area for creators, but
mm-hmm., it
looks like it's changing.
362
00:21:12,010 --> 00:21:12,470
So.
363
00:21:12,470 --> 00:21:16,400
Yeah, they, they reached out to us to
see if we would like to be involved,
364
00:21:16,530 --> 00:21:17,800
to speak to,
365
00:21:19,130 --> 00:21:23,920
to really give our opinion
on podcasting, um, and,
366
00:21:23,920 --> 00:21:28,720
you know, not, not make it
something that it's not, uh,
367
00:21:28,720 --> 00:21:29,360
for this event.
368
00:21:29,360 --> 00:21:32,440
And just really give our opinions
that we always have at every show.
369
00:21:32,790 --> 00:21:37,280
Yeah. So, uh, I'm, I'm sure we'll
have a, a report about that next week,
370
00:21:37,640 --> 00:21:40,240
although, I don't know if Todd's
gonna be here next week.,
371
00:21:40,670 --> 00:21:43,360
I think he's going somewhere else.
Isn't he? I don't remember.
372
00:21:43,790 --> 00:21:45,800
He's on the move. Yeah,
let's just say that.
373
00:21:45,910 --> 00:21:49,560
Yeah. So, Oh, well, so such it is,
374
00:21:49,820 --> 00:21:54,240
and of course, uh, you know, this isn't
really directly blueberry related,
375
00:21:54,680 --> 00:21:58,920
although we are working on bringing some
more of these podcasting 2.0 features,
376
00:21:59,010 --> 00:22:01,560
uh, to the platform. Uh,
377
00:22:01,560 --> 00:22:06,520
we would encourage you to check out
some of the podcasting 2.0 enabled
378
00:22:06,680 --> 00:22:10,720
listening apps. You can,
uh, do that over at, uh,
379
00:22:10,870 --> 00:22:14,920
it's podcast index.org/apps. Uh,
380
00:22:14,920 --> 00:22:18,320
there'd be a link in the show note, but,
uh, you know, try one of 'em out. Try,
381
00:22:18,320 --> 00:22:21,480
you know, there's, there's
some interesting stuff
going on with some of them.
382
00:22:21,610 --> 00:22:26,160
Uh, for instance, one of them,
uh, and I forget which one it is,
383
00:22:26,300 --> 00:22:28,240
Let me look here and I'll tell you
384
00:22:30,820 --> 00:22:34,960
pod verse. Okay. That's like the second
one on the list there, Pod verse.
385
00:22:35,230 --> 00:22:38,760
What's cool about that is if you're,
386
00:22:38,760 --> 00:22:43,680
if you have pod verse on your
phone and one of your shows
387
00:22:43,680 --> 00:22:48,360
that you are subscribed
to goes live, it'll, uh,
388
00:22:48,510 --> 00:22:51,480
your phone will ping and
say, Hey, we're going live,
389
00:22:51,620 --> 00:22:55,920
and you can hit the button right in
the app and either watch or listen
390
00:22:56,370 --> 00:23:00,040
to the live stream of your
favorite podcast that's going live.
391
00:23:01,290 --> 00:23:01,990
So, um.
392
00:23:01,990 --> 00:23:06,560
I wonder if they would ever do
something similar to like what,
393
00:23:06,810 --> 00:23:10,160
um, Instagram and Twitter and do,
394
00:23:10,450 --> 00:23:12,640
or at least that's the ones
that I'm familiar with,
395
00:23:12,640 --> 00:23:17,520
where you're just kind of swiping and
it shows you a random live saying like,
396
00:23:17,520 --> 00:23:18,920
you might be interested in this.
397
00:23:18,970 --> 00:23:22,480
Oh, yeah, I don't, Here it is..
Yeah, it's possible. Uh, you know,
398
00:23:22,480 --> 00:23:26,720
that that's the beauty of
this new initiative with
podcasting 2.0 is there's all
399
00:23:26,720 --> 00:23:31,520
kinds of ways that these things can be
used. Mm-hmm., you know,
400
00:23:31,520 --> 00:23:35,440
the, the sound bite tag is
kind of cool. Uh, you know,
401
00:23:35,800 --> 00:23:40,640
where like, uh, one of the apps I use
or have been playing with is Fountain.
402
00:23:41,580 --> 00:23:44,920
And in Fountain there's
a section of all the,
403
00:23:45,000 --> 00:23:46,840
the podcasts that you're subscribed to,
404
00:23:46,840 --> 00:23:51,400
but there's also another section
of clips of similar podcasts
405
00:23:51,950 --> 00:23:54,760
that you just listen to this
little, uh, you know, two,
406
00:23:54,760 --> 00:23:59,120
three minute bite of a podcast and you
might want to subscribe to it or listen
407
00:23:59,120 --> 00:24:02,840
to it. And, you know, so
that those little, uh,
408
00:24:03,870 --> 00:24:08,160
little tags that are put into
the feed, uh, for sound bites,
409
00:24:08,710 --> 00:24:10,440
lets the apps know, you know,
410
00:24:10,440 --> 00:24:15,080
what do you think is the best part
of your podcast? There's chapters,
411
00:24:15,080 --> 00:24:18,120
That's another thing we're
working on, is where, you know,
412
00:24:18,120 --> 00:24:19,400
when you're looking at your phone,
413
00:24:19,920 --> 00:24:23,920
there may be a chapter and you'll
get a different piece of artwork, uh,
414
00:24:24,210 --> 00:24:25,800
or something like that. You know,
415
00:24:25,800 --> 00:24:28,520
not whether or not you're gonna stare at
your phone while you're listening to a
416
00:24:28,520 --> 00:24:32,240
podcast and, you know, but if someone
says, Hey, check out this picture.
417
00:24:32,420 --> 00:24:35,160
And of course it's an audio
podcast, you can't do that.
418
00:24:35,900 --> 00:24:40,000
But now with chapters you could, you know,
drop a picture in that. Go look, Hey,
419
00:24:40,000 --> 00:24:42,680
pick up your phone and look at it.
Yeah. See that picture, you know,
420
00:24:42,680 --> 00:24:43,513
that kind of thing.
421
00:24:43,950 --> 00:24:47,920
I feel like that's cool for, um,
accessibility reasons as well.
422
00:24:48,070 --> 00:24:51,520
Yeah. Yeah. Could, could be.
And, and, you know, our, uh,
423
00:24:51,520 --> 00:24:56,440
closed captioning is the result
of podcasting 2.0, Uh, you know,
424
00:24:56,440 --> 00:25:00,400
the new tags and the name space and all
that stuff that makes your eyes glaze
425
00:25:00,400 --> 00:25:04,960
over cuz it's geeky. But
anyway, just, you know,
426
00:25:05,120 --> 00:25:09,480
if you feel, uh, adventurous, go over
and check out some of those apps and, uh,
427
00:25:10,020 --> 00:25:14,440
and, uh, we'll, we'll actually that
list is a little outta date because, uh,
428
00:25:14,970 --> 00:25:19,360
we, we've, we've gotta add some stuff
that we've added to this page. So,
429
00:25:19,890 --> 00:25:24,760
uh, we're not in control of the page,
but we can, uh, put requests into update.
430
00:25:24,770 --> 00:25:28,400
So mm-hmm.,
we'll, uh, we'll do that. So,
431
00:25:29,330 --> 00:25:31,840
Alright, I think we're on
to the next thing. The, uh,
432
00:25:31,840 --> 00:25:35,640
Blueberry pro tip Toby
asked the question is,
433
00:25:35,640 --> 00:25:37,560
has podcasting peaked?
434
00:25:38,190 --> 00:25:39,040
I love this question.
435
00:25:44,250 --> 00:25:48,080
Hi there, it's Toby Goodman
here. Depending on where
you get your information,
436
00:25:48,140 --> 00:25:51,040
you might be thinking
that podcasts have peaked.
437
00:25:51,300 --> 00:25:55,440
But two things in the last
few weeks happened in the
UK that showed me that this
438
00:25:55,440 --> 00:25:57,240
podcasting thing hasn't run its course.
439
00:25:57,620 --> 00:26:00,840
And I wanted to share those
with you today. Number one,
440
00:26:01,210 --> 00:26:04,720
on the 7th of October on
his podcast for disclosure,
441
00:26:04,920 --> 00:26:09,680
James O'Brien spoke with veteran
broadcaster David Dimbleby about his
442
00:26:09,680 --> 00:26:11,550
career. For Context,
443
00:26:11,740 --> 00:26:16,270
Dimbleby has interviewed presidents and
almost every British Prime Minister in
444
00:26:16,270 --> 00:26:17,103
modern history.
445
00:26:17,300 --> 00:26:22,270
He's anchored 10 general elections for
the BBC and Commentated on everything
446
00:26:22,270 --> 00:26:26,510
from President Nixon's
1969 UK visit to Princess
447
00:26:26,680 --> 00:26:28,910
Diana's funeral. You get the idea,
448
00:26:29,620 --> 00:26:34,430
they spoke about the frustrations of
short form media and the lack of in depth
449
00:26:34,430 --> 00:26:35,263
interviews.
450
00:26:36,040 --> 00:26:40,070
So when O'Brien asked Dimbleby if there
was any way back for the long form
451
00:26:40,070 --> 00:26:44,560
political interview, I was
overjoyed to hear, ironically,
452
00:26:44,560 --> 00:26:45,393
on the podcast,
453
00:26:45,510 --> 00:26:50,440
they both agreed podcasts are a
great antidote to short form content.
454
00:26:50,990 --> 00:26:54,160
A couple of days earlier
on October the fifth, 2022,
455
00:26:54,160 --> 00:26:56,240
something even more interesting happened,
456
00:26:56,810 --> 00:27:00,560
UK Prime Minister at the
time of writing is Liz Truss.
457
00:27:00,620 --> 00:27:05,400
She gave her first speech as the leader
of the Conservative Party calling
458
00:27:05,400 --> 00:27:08,960
out her opponents. And I quote
from broadcast to podcast,
459
00:27:09,270 --> 00:27:12,360
they pedal the same old answers. Now,
460
00:27:12,360 --> 00:27:14,280
I'm not here to talk politics,
461
00:27:14,580 --> 00:27:19,360
but for a leader of a country to talk
about podcasts in their first major
462
00:27:19,360 --> 00:27:24,120
speech tells me that podcasts
do matter and provide a
463
00:27:24,120 --> 00:27:28,560
meaningful platform to create both short
and long form content that the other
464
00:27:28,560 --> 00:27:30,440
media platforms have left behind.
465
00:27:30,700 --> 00:27:35,400
And I'd argue can't get close to
whatever side of the political fence
466
00:27:35,400 --> 00:27:38,920
you're on. This was a
remarkable moment for podcasts.
467
00:27:39,530 --> 00:27:43,280
As podcasting grows, they've had
a fair share of bumps in the road,
468
00:27:43,530 --> 00:27:47,720
no doubt with many more to come. But
I'm betting that the road for us,
469
00:27:47,770 --> 00:27:51,200
as listeners and creators
has only just begun.
470
00:27:51,460 --> 00:27:56,040
The facts are podcasting is part of
the conversation from kids TV shows
471
00:27:56,530 --> 00:27:59,320
to social media, to political speeches.
472
00:27:59,550 --> 00:28:03,720
It's still a great time to
be podcasting. If you like,
473
00:28:03,720 --> 00:28:06,760
support with your podcasting
journey from strategy to production,
474
00:28:06,850 --> 00:28:10,440
do get in touch over@blueberrypro.com.
475
00:28:15,750 --> 00:28:17,160
Yeah, That is something else.
476
00:28:17,160 --> 00:28:21,840
The new prime minister over there talked
about podcasting in her first speech
477
00:28:22,360 --> 00:28:25,280
. So cool. I guess we haven't.
478
00:28:25,280 --> 00:28:27,280
Something you don't expect,
but it is really cool to hear.
479
00:28:27,350 --> 00:28:30,960
Yeah, we're, uh, we, we haven't
peaked. That's good..
480
00:28:31,970 --> 00:28:33,600
No, I would not say that we have.
481
00:28:33,780 --> 00:28:36,800
All right. Well, I, again, uh,
482
00:28:37,010 --> 00:28:41,920
we get questions that sometimes we
wonder why we get these questions,
483
00:28:41,920 --> 00:28:46,520
but that's okay. So
the question this week is,
484
00:28:46,830 --> 00:28:49,920
when is the best time to record a podcast?
485
00:28:51,020 --> 00:28:54,800
And my answer is 11:00
AM Eastern on Thursdays.
486
00:28:55,310 --> 00:28:56,320
I mean, obviously.
487
00:28:56,470 --> 00:29:00,520
Yeah. I mean, you know, why would we be
doing it any other time? Right? Yeah.
488
00:29:00,520 --> 00:29:05,160
Anyway, Yeah, 1134 right now is
just like, this is, it's perfect.
489
00:29:05,160 --> 00:29:06,840
This is what I was put
on Earth that to do.
490
00:29:07,360 --> 00:29:10,400
anyway. Of
course, we're kidding. Uh,
491
00:29:10,400 --> 00:29:13,560
there is no perfect time
for everyone. You know,
492
00:29:13,820 --> 00:29:17,000
you gotta pick the perfect time
for you, uh, Yeah. You know,
493
00:29:17,000 --> 00:29:20,800
or whatever you're doing, you
know, or your hosts or your, uh,
494
00:29:20,800 --> 00:29:23,880
co-hosts or your guests
or whatever. But you know,
495
00:29:24,820 --> 00:29:27,560
now there are some times that
are not as good, You know,
496
00:29:27,560 --> 00:29:28,760
when your house is really busy,
497
00:29:28,760 --> 00:29:32,720
like when the kids just get home from
school or the husband gets home from work
498
00:29:32,720 --> 00:29:34,160
or whatever mm-hmm.
, you know,
499
00:29:34,160 --> 00:29:38,200
that's probably not the best time or when
the dogs are barking at everybody and
500
00:29:38,340 --> 00:29:42,200
who knows. But, you know, hopefully
pick a quiet time of the day.
501
00:29:42,540 --> 00:29:45,600
But podcasting is an on demand medium,
502
00:29:45,600 --> 00:29:50,240
which means you can listen to a podcast
anytime you want to listen to it
503
00:29:50,320 --> 00:29:54,800
after it's been put out. But
same goes for the podcaster.
504
00:29:55,380 --> 00:29:58,960
You know, it's, it's, it's on
demand. The other way too. You,
505
00:29:58,960 --> 00:30:01,240
you can do it when you
want to. There's no rules.
506
00:30:01,740 --> 00:30:04,840
You know, it would always
make me laugh. I watched, uh,
507
00:30:04,840 --> 00:30:09,480
only murders in the building the
show about podcasts and murders on
508
00:30:09,480 --> 00:30:13,680
Hulu, and they would just have
so many random times where they,
509
00:30:13,680 --> 00:30:17,440
like all the main characters would just
pull out their phone and record what
510
00:30:17,440 --> 00:30:19,960
they thought was a really witty
line that they're like, We can,
511
00:30:19,960 --> 00:30:23,440
that would be perfect for the podcast.
, that's not exactly .
512
00:30:23,470 --> 00:30:24,400
I would not.
513
00:30:25,460 --> 00:30:26,400
Not a bad idea.
514
00:30:26,800 --> 00:30:30,200
, maybe not sound wise, you know,
515
00:30:30,200 --> 00:30:34,120
recording wise to recommend doing this.
But it was just great to see like,
516
00:30:34,120 --> 00:30:39,120
because you can, um, also put
everything together. Like there's,
517
00:30:39,140 --> 00:30:40,640
for a lot of people,
518
00:30:40,950 --> 00:30:44,800
especially those that might be doing
like a storytelling one with guests or
519
00:30:44,800 --> 00:30:48,120
something like that, you're not gonna
be able to record all in one go.
520
00:30:48,120 --> 00:30:50,280
It's gonna be multiple recordings
that you're putting together.
521
00:30:50,280 --> 00:30:52,600
So really there's,
there's no answer to this.
522
00:30:52,880 --> 00:30:56,760
. Yeah. Like with, well, you know,
the style of stuff that we do here is,
523
00:30:56,760 --> 00:31:01,000
uh, live to the hard drive we call
it. And that's kind of, you know,
524
00:31:01,000 --> 00:31:05,120
what we're doing. And sometimes we're
actually live and actually, you know,
525
00:31:05,120 --> 00:31:07,160
once we get that live item tag in here,
526
00:31:07,160 --> 00:31:11,440
you'll be able to watch us live on Pod
verse or and other apps that pick
527
00:31:11,440 --> 00:31:15,280
that up. Anyway, enough of that, uh,
. But as far as the best time,
528
00:31:15,310 --> 00:31:19,960
just whatever works for you. That's,
that's the best answer. And you know,
529
00:31:19,960 --> 00:31:21,200
I used to do that, you know,
530
00:31:21,430 --> 00:31:24,680
kind of a stream of consciousness
type thing where I would, you know,
531
00:31:24,680 --> 00:31:29,160
carry my portable recorder around and
if something struck me, I'd, you know,
532
00:31:29,160 --> 00:31:31,520
talk for five minutes
and, and then, you know,
533
00:31:31,520 --> 00:31:34,760
get enough of those together and kind
of string it together into an episode.
534
00:31:34,760 --> 00:31:36,120
But, uh, you know,
535
00:31:36,120 --> 00:31:41,080
that's not for everybody listener
wise or podcaster wise,. But,
536
00:31:41,080 --> 00:31:45,680
uh, yeah, there's no rules. But 11:00
AM Eastern is the best on Tuesday,
537
00:31:45,960 --> 00:31:47,160
Thursdays. Yeah, definitely. Yep.
538
00:31:47,160 --> 00:31:50,920
If you got a question you'd like us to
answer on the show, drop me an email,
539
00:31:50,920 --> 00:31:55,080
mike@blueberry.com. We can
take it in audio, text,
540
00:31:56,040 --> 00:31:59,440
email, video, whatever. And
we may use it on the show.
541
00:31:59,660 --> 00:32:03,200
You can also post a question on
the blueberry Facebook group,
542
00:32:03,200 --> 00:32:06,120
and we tend to pull
stuff from there as well.
543
00:32:07,260 --> 00:32:11,440
And the best place for support with
any blueberry product or service is of
544
00:32:11,440 --> 00:32:15,120
course our ticket system.
It's blueberry.com/support.
545
00:32:15,480 --> 00:32:20,080
These tickets give us the,
the whole team access, um,
546
00:32:20,170 --> 00:32:23,840
as opposed to direct emails and
phone calls. So we appreciate it.
547
00:32:24,300 --> 00:32:25,400
All right. And we're, uh,
548
00:32:25,400 --> 00:32:29,160
coming to you this week again from Mike
Dell's World Studio here in Traverse
549
00:32:29,160 --> 00:32:33,960
City, Michigan in McKenzie's living
room in Columbus, Ohio..
550
00:32:33,960 --> 00:32:37,280
Mm-hmm., thanks to that new
microphone you bought. Sounds awesome.
551
00:32:37,630 --> 00:32:39,360
Anyway, I love it. Yeah.
552
00:32:39,360 --> 00:32:43,840
And we're produced by the Blueberry Pro
production team, and you know, Toby and,
553
00:32:43,840 --> 00:32:46,520
and the crew over there do
a really good job for us.
554
00:32:47,580 --> 00:32:49,920
And of course, you can fill
out our listener survey.
555
00:32:50,230 --> 00:32:54,400
It's surveys.blueberry.com/podcast
Insider.
556
00:32:54,860 --> 00:32:57,160
Yep. You can schedule
a one-on-one with Todd.
557
00:32:57,540 --> 00:33:00,680
How many CEOs of podcast
companies do you know?
558
00:33:00,680 --> 00:33:04,680
That'll give you a half hour of their
time just for asking. But that's for, uh,
559
00:33:04,680 --> 00:33:08,200
hosting customers only.
emailTodd@blueberry.com.
560
00:33:09,260 --> 00:33:12,720
And you do the same Schedule
a tech checkup with Mike.
561
00:33:12,720 --> 00:33:17,560
This is also only for hosting customers.
His email is mike@blueberry.com.
562
00:33:17,780 --> 00:33:21,800
Yep. Of course, McKenzie
will send you a, a, uh,
563
00:33:21,800 --> 00:33:26,000
care package if you send a self
address stamped envelope, and, uh,
564
00:33:26,230 --> 00:33:30,120
send that to the address
in the, uh, show notes.
565
00:33:30,120 --> 00:33:30,910
In the show notes.
566
00:33:30,910 --> 00:33:35,080
Yeah. And, uh, maybe that address will
be changing in the next year, but, uh,
567
00:33:35,220 --> 00:33:36,400
for now that'll work.
568
00:33:37,080 --> 00:33:37,770
.
569
00:33:37,770 --> 00:33:41,640
So I guess we made it through
another episode here, and boy,
570
00:33:41,640 --> 00:33:44,560
we're right on time too, so that's.
571
00:33:44,560 --> 00:33:45,760
Good. That's always a nice surprise.
572
00:33:45,830 --> 00:33:48,640
Yeah, usually, usually
Mackenzie and I talk too much.
573
00:33:49,280 --> 00:33:51,640
. That's okay.
. Yeah, we're just, uh,
574
00:33:51,640 --> 00:33:55,960
we're given our pro production team a
little bit more work to do when we get
575
00:33:55,960 --> 00:33:56,420
chatty.
576
00:33:56,420 --> 00:34:00,080
Yep. That's, that's alright.
They make us sound smarter.
577
00:34:00,310 --> 00:34:02,200
Always, always a big fan of that.
578
00:34:02,270 --> 00:34:06,520
I will get you guys next week, or not
sure who's gonna be the hosts, but.
579
00:34:06,800 --> 00:34:08,280
probably me. Yeah.
580
00:34:08,820 --> 00:34:11,320
All right. Very good. Look forward to it.
00:00:10,220 --> 00:00:14,750
Yeah, welcome to Podcast Insider.
This is, uh, number three 17,
2
00:00:15,210 --> 00:00:19,590
and of course it's October
20th. Uh, hello, Mackenzie.
3
00:00:20,430 --> 00:00:22,470
Hello, Mike. Thanks for having me back.
4
00:00:22,740 --> 00:00:27,430
Yeah, well, Todd's on the move
as, as he tends to be, so,
5
00:00:27,430 --> 00:00:30,510
uh, we'll, we'll hold down
the fort while he's gone.
6
00:00:31,050 --> 00:00:32,910
Yes, we will. We're doing a good job.
7
00:00:33,100 --> 00:00:36,950
Yeah. And, uh, the weather
outside cannot make up its mind.
8
00:00:36,950 --> 00:00:41,510
We had snow yesterday and we're
supposed to have 70 degrees tomorrow,
9
00:00:41,680 --> 00:00:42,513
so,
10
00:00:42,860 --> 00:00:44,590
It's broken. The weather is broken.
11
00:00:44,770 --> 00:00:49,150
Yes. So, Oh, well, nobody comes
to here to listen to the weather.
12
00:00:49,440 --> 00:00:51,150
So, uh, let's get on with the news.
13
00:00:56,030 --> 00:00:59,110
First News article of the day is, uh,
14
00:00:59,330 --> 00:01:03,710
has to do with TikTok saying
that TikTok is quote unquote,
15
00:01:03,710 --> 00:01:08,280
going after podcasting
and getting involved. Um,
16
00:01:08,890 --> 00:01:13,320
so it says that they have
started harvesting feeds
17
00:01:14,180 --> 00:01:19,030
and it's going to start
implementing at some
18
00:01:19,030 --> 00:01:22,830
point. Yeah. They already
have Rezo, which does music,
19
00:01:22,830 --> 00:01:27,270
and it offers podcasting like through
Rezo. So we'll see where that goes.
20
00:01:27,300 --> 00:01:30,990
Yeah, they, uh, registered
a patent for TikTok music,
21
00:01:31,150 --> 00:01:36,030
which includes podcast
content. And one of the, uh,
22
00:01:36,030 --> 00:01:40,790
podcast hosts out there was noticing
there's New now bots scraping,
23
00:01:41,080 --> 00:01:43,230
uh, podcasts that, uh,
24
00:01:43,540 --> 00:01:47,310
from ipss registered to
TikTok or Bite Dance,
25
00:01:47,390 --> 00:01:52,230
which is the parent company.
But we'll see, uh, you know,
26
00:01:52,230 --> 00:01:57,030
YouTube's getting into it a bit and,
uh, you know, goes, Google tried three,
27
00:01:57,030 --> 00:02:01,070
four times, five times, so let's
see if another one's a charm.
28
00:02:01,470 --> 00:02:05,190
Facebook played with it for a
while and got out of it, so, Yeah,
29
00:02:05,190 --> 00:02:06,390
you just never know. You know,
30
00:02:06,390 --> 00:02:10,950
a lot of these music companies and
social media companies get into
31
00:02:10,950 --> 00:02:14,070
podcasting and then they
realize that, you know,
32
00:02:14,070 --> 00:02:15,990
unless you specialize in it.
33
00:02:16,600 --> 00:02:17,950
It it's hard to get it right.
34
00:02:18,100 --> 00:02:19,870
Yeah. And you know, I,
35
00:02:19,870 --> 00:02:24,230
I played with that Facebook page
thing when it was active and mm-hmm.
36
00:02:24,270 --> 00:02:26,270
I mean, it's Okay. Uh,
37
00:02:26,270 --> 00:02:30,190
famously Todd's gonna owe me a dollar
at the end of the year cause we had it.
38
00:02:30,190 --> 00:02:31,023
Bet.
39
00:02:31,100 --> 00:02:32,910
I do remember the bet
40
00:02:32,940 --> 00:02:34,590
Said Facebook was, you
said it was gonna be.
41
00:02:35,180 --> 00:02:38,830
Much, much larger than,
than it ended up being.
42
00:02:39,110 --> 00:02:42,670
think the same for TikTok and,
43
00:02:42,770 --> 00:02:45,110
and YouTube and all that.
44
00:02:45,650 --> 00:02:49,590
And I just read something today totally
unrelated, well, not unrelated, but,
45
00:02:49,590 --> 00:02:52,830
uh mm-hmm.
has this thing now called shorts,
46
00:02:53,470 --> 00:02:56,870
which very TikTok like. Yeah.
47
00:02:56,980 --> 00:03:01,840
They just surpassed TikTok
and daily users of their
48
00:03:01,840 --> 00:03:02,673
shorts.
49
00:03:02,800 --> 00:03:04,240
Which, are you serious?
50
00:03:04,270 --> 00:03:06,760
That's what I'd heard. Now
I don't know how true it is.
51
00:03:06,760 --> 00:03:10,040
I didn't put it in the news here because
I wasn't sure, but that's what I'd.
52
00:03:10,040 --> 00:03:10,873
Heard. Good call.
53
00:03:11,320 --> 00:03:15,880
was interesting and yeah, TikTok, Hey,
54
00:03:15,880 --> 00:03:17,080
more the merrier. You know, we,
55
00:03:17,080 --> 00:03:19,600
we don't care how you listen
as long as you listen.
56
00:03:20,390 --> 00:03:24,520
I mean, I would personally probably
never listen on TikTok. Like, I,
57
00:03:24,670 --> 00:03:27,880
I love TikTok, but, um,
58
00:03:27,880 --> 00:03:32,400
the only time I really see anything
podcast related is, you know, the,
59
00:03:32,580 --> 00:03:36,640
the clips, the sound bites, the really
funny moment or whatever it was right.
60
00:03:36,640 --> 00:03:41,600
From the live recording. And that's, I
think that's as far as I'll ever get. Oh,
61
00:03:41,600 --> 00:03:46,120
yeah. Listening to a podcast on something
that is not strictly for podcasts.
62
00:03:46,150 --> 00:03:50,480
Yeah. I, I actually had to take
tick TikTok off my phone mm-hmm.
63
00:03:50,480 --> 00:03:53,680
In my iPad, cuz I
Absolutely, it's a time suck.
64
00:03:54,250 --> 00:03:55,680
It 1000% is.
65
00:03:55,740 --> 00:03:59,360
And so, but then I've been watching
YouTube short, so, you know,
66
00:03:59,360 --> 00:04:04,320
kinda in the same
have a addictive personality I guess,
67
00:04:04,320 --> 00:04:05,040
but, uh.
68
00:04:05,040 --> 00:04:07,480
There's just too much
content for everyone.
69
00:04:07,540 --> 00:04:07,960
Hey,
70
00:04:07,960 --> 00:04:12,600
anybody you wanna go into radio as
an on air host with Howard Stern?
71
00:04:13,130 --> 00:04:16,240
There's a job opening in New York. So.
72
00:04:17,420 --> 00:04:22,400
The man that has poo-pooed
on podcasting for years
73
00:04:22,400 --> 00:04:26,080
and years, because he wants
Sirius XM to, you know,
74
00:04:26,080 --> 00:04:28,680
he wants to continue his radio
show. That same guy. Yeah.
75
00:04:28,680 --> 00:04:31,240
That same guy. But, uh, you
know what the, the thing is,
76
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this isn't really podcasting, This is,
you know, on the Howard Stern channel,
77
00:04:35,720 --> 00:04:39,120
they, they're looking for new
shows to go on that. But, you know,
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00:04:39,440 --> 00:04:44,120
Sirius XM is getting into podcasting
pretty deep. Yes. Cause they own a lot of,
79
00:04:44,120 --> 00:04:48,720
uh, podcast related businesses,
Stitcher and Simple Cast,
80
00:04:48,820 --> 00:04:53,640
and you know, a bunch of Pandora,
a bunch of stuff like that. So,
81
00:04:54,680 --> 00:04:58,140
you know, I'm sure Howard's
got a podcast. Now, if we,
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00:04:58,140 --> 00:05:02,820
if you looked on Stitcher,
you probably find it. Uh, but,
83
00:05:03,240 --> 00:05:06,660
you know, hey, it might be fun, you
know, if you're, if you're, uh, ready to,
84
00:05:06,660 --> 00:05:11,140
you know, step up to the plate and, uh,
do a radio show, uh, why not, You know,
85
00:05:11,140 --> 00:05:12,940
that the, the skill set is similar.
86
00:05:14,050 --> 00:05:15,100
Anyone could apply.
87
00:05:15,170 --> 00:05:18,340
Yeah. So, but I think you
gotta move to New York. Uh.
88
00:05:18,870 --> 00:05:22,500
Uh, Yeah, it says hybrid, so I would
assume you should probably be in New York.
89
00:05:22,770 --> 00:05:27,500
Yeah. So, and I, I saw a couple
other interesting, uh, job things,
90
00:05:27,560 --> 00:05:31,460
but, uh, we'll leave that to you. You
can go to Pod News and look those up.
91
00:05:31,900 --> 00:05:35,620
lots of weird jobs out there. Not weird,
92
00:05:35,620 --> 00:05:38,620
but lot of jobs, uh,
being posted here lately.
93
00:05:38,620 --> 00:05:41,820
And which is odd because of
all the layoffs peop, you know,
94
00:05:41,820 --> 00:05:45,540
some of the other companies are doing.
So, I don't know, I don't get it.
95
00:05:45,830 --> 00:05:50,420
Do your research people and decide
whether or not you believe something is a
96
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real valuable and actual Right. You.
97
00:05:53,740 --> 00:05:56,580
Know? Yeah. Make sure the
company is, is solid
98
00:05:56,760 --> 00:06:00,480
Yes. Yes. Cause I, unfortunately,
I've heard of many,
99
00:06:00,480 --> 00:06:03,840
many scams going on with
it, with any type of job.
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00:06:04,140 --> 00:06:09,080
And just because they're a big
company does not make it, you know,
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00:06:09,080 --> 00:06:10,000
Cause look at Spotify,
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they've bought up some companies and
now they're laying people off. So,
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you know, it's just be careful
out there, you know? Yeah,
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for sure. Especially if they
make you move somewhere.
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We want the best for you.
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00:06:23,150 --> 00:06:25,640
Yeah. So, uh, hey, we got, uh,
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three new board members on
the podcast Academy board. Uh,
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Chris Colbert, Is that how you
pronounce that? I don't know her Cobert.
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I would assume Colbert.
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00:06:37,270 --> 00:06:41,680
Yeah. Jay Green. And, uh,
I can't read that one.
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And Ar Ariel Ariel.
Yeah. Ariel and Isat. Uh,
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she works for Squad Cast. She's great.
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00:06:49,940 --> 00:06:53,080
Yep. If they were in the booth
next to us, weren't they? It, uh.
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Yes, they were Podcast Booth.
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00:06:54,790 --> 00:06:58,480
Very good. Mm-hmm.
Well, congratulations to them. And, uh,
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hopefully the, the Academy gets a
little more higher profile. You know,
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myself and Todd, I think are both
members and, and, uh, you know,
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they, they have some good
goals. I I just, you know,
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I haven't heard a lot about 'em.
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I, I'd like to see them get a little
more sorted. Yeah. Um, you know,
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have a, have a more distinct, um,
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agenda of things that they want to
accomplish, if that makes sense.
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00:07:24,600 --> 00:07:29,320
Right. You know, their main thing is, is
the award show the Ames, uh, you know,
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they want to be like the motion
picture association for the Oscars and,
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and music for the, uh, what's,
what's the music when Grammy.
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The.
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Grammys, you know, so they're
trying to do something like that.
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And they've somewhat succeeded,
although, I don't know, is, uh, is, is,
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it's getting as much, uh,
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play right now with the Indies
because most of the podcasts are from
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big companies that, uh, win those awards.
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And, you know, I mean, they do have
some indies in there and some if one,
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so that's cool. You know,
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if you want to get into it to go
over to the podcast academy.org
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and, uh, I think it's, what is it, it's
a hundred dollars a year now to, uh,
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be in the academy, but then
you get to vote on, uh,
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on the awards at some
point. And, you know,
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when they bring out the slate and
it's, it's somewhat interesting.
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And they always have a big to-do
when they do the awards show.
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I watched that last year, and it, it
was not quite up there with the Oscars,
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but it was cool.
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You know, I don't think they're
gonna get to that level, uh,
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as quickly as they'd like.
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But no, probably not. So we,
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we always talk about podcasting. We
don't care how you listen or, you know,
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or anything like that. But, uh,
what do you think of this one? Uh,
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the Canadian podcast, uh,
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or a Canadian podcast
release a limited episode on
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a cassette
think they did, uh, four,
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00:09:03,210 --> 00:09:07,400
uh, or hundred, or what is it?
A hundred or 200, I forget.
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But they, it's a very limited edition.
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Cassette. Yeah. They moved 50.
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00:09:11,750 --> 00:09:13,640
Yeah, there we go. 50 of 'em.
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And the name of the podcast is
Canadian Politics Is Boring.
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a cassette player in your car,
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you probably like boring
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Yeah. I'd say you're probably
on the right track.
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I'm not gonna say anything, but, uh, I,
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I have very recently replaced a
cassette player in a car,
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That I own. Uh, oh. Well, I.
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Don't think, I don't think my 2001 car
is going be playing any cassettes anytime
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soon.
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Probably not.
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No. But, uh, they really just said
that they thought it would be a fun,
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a fun thing to do. Yeah.
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00:09:52,960 --> 00:09:57,200
Yeah. I remember, uh, back in
the day, I used to burn, uh,
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podcasts to CDs to play in
the car. This was before,
168
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you know, Bluetooth streaming. And
before, uh, you could, you know,
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00:10:06,320 --> 00:10:08,680
most cars didn't have ox in.
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00:10:09,330 --> 00:10:12,120
So you could, I never got that
far. I mean, don't get me wrong.
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I used to download podcasts and move
'em over to my iPod like everyone else,
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but I never downloaded them to, uh,
Yeah. Put them onto a cassette or a cd.
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Yeah. I would do the CD and, you know,
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the CD player I had in my car at the
time would mm-hmm. Would play MP3s,
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so you could put a whole bunch of 'em
on a cd. So, you know, that was wasn't,
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it wasn't too wasteful. But,
uh, you know, I, in fact,
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I just was cleaning out my old desk
in the basement and found a stack
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of, uh, burnt CDs with podcasts
on 'em from 15 years ago.
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spring cleaning now. Okay.
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do some fall cleaning.
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00:10:49,780 --> 00:10:54,000
Yes. There you go. All
right. Uh oh. Yeah. This is,
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this is one I don't quite understand
what they're doing here. The YouTube,
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uh, do they call 'em, uh, handles? Yeah.
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Is that just a custom URL to your
channel, or how, How's that work?
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So it says that you're gonna be
able to, you know, create your own,
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it's reserved,
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and then your additional channel
URL is essentially the handle that
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you choose.
189
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So the example they have here
is youtube.com/at YouTube
190
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creators.
191
00:11:25,560 --> 00:11:26,250
Hmm.
192
00:11:26,250 --> 00:11:28,920
So, like, the handle
is at YouTube creators,
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and then the channel URL is
youtube.com/youtube creators.
194
00:11:33,250 --> 00:11:35,560
Oh, I get it. Okay. So
it's like, you know,
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on Facebook you can have a Facebook
page with a custom url mm-hmm.
196
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own wall. Okay. I get it.
197
00:11:42,760 --> 00:11:44,560
Kind of just feels like
the best of both worlds.
198
00:11:44,590 --> 00:11:47,280
Yeah. So, uh, yeah, you
get to get your custom,
199
00:11:47,280 --> 00:11:49,680
it's like a customized license
plate for your car, you know?
200
00:11:50,010 --> 00:11:51,120
Ah, yeah. That's a good.
201
00:11:51,120 --> 00:11:55,680
One. Gotta re you gotta, uh,
you gotta get it, uh, reserved.
202
00:11:55,680 --> 00:12:00,520
And they, they're reserving your,
uh, I guess your Gmail address.
203
00:12:00,520 --> 00:12:04,880
I don't know, however, your channel
name probably, I guess. But, uh,
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it.
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00:12:06,280 --> 00:12:07,360
Looks interesting. Well, yeah, it, well,
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it says you choose the handle and then
they just create the URL to match it,
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but it just, it seems to be that you
can choose whatever handle you want.
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00:12:15,150 --> 00:12:17,400
Yeah. And, uh, it looks like you can,
209
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if you want to change it at any time too,
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which with our old keyword
system at blueberry, we
weren't able to do that, but,
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uh mm-hmm.
but I guess they,
212
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they forward things around
and it'll work. So Cool. Uh,
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I'll have to look into that for, uh,
Blueberry. I'm sure we already have
214
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youtube.com/blueberry
or whatever it is for
215
00:12:41,600 --> 00:12:42,433
our channel.
216
00:12:42,560 --> 00:12:42,750
217
00:12:42,750 --> 00:12:45,880
I hope so. I'll figure it out. Put
it in the notes next week.
218
00:12:46,060 --> 00:12:49,320
How about that? We'll come back to it
as this becomes more prevalent.
219
00:12:49,320 --> 00:12:51,960
Yeah. Well, yeah. We may
not even be enabled for it.
220
00:12:51,960 --> 00:12:56,760
They were just rolling it out, so,
so go check it out over at YouTube.
221
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I spend way too much time on YouTube. Uh.
222
00:13:00,320 --> 00:13:03,680
It's okay. It evens out with
the 0% that I spend on YouTube.
223
00:13:03,680 --> 00:13:06,080
There you go. There you go. All right.
224
00:13:06,290 --> 00:13:09,200
So another news item here is, uh,
225
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Pocket Cast has now gone open source.
226
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So that's, that's good news
actually, because lot of, you know,
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Podcast Cast is a pretty popular app,
228
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and it would really be nice to have
people contributing to it, you know,
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such as some of the podcast 2.0
stuff. Mm-hmm.
230
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and it's more likely to
happen now. Uh, Pocket Cast,
231
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just a little history was
sold to npr, I believe,
232
00:13:35,320 --> 00:13:37,640
originally and, Oh.
233
00:13:37,710 --> 00:13:38,480
A while ago.
234
00:13:38,480 --> 00:13:42,320
Wasn't that Yeah. Long time ago.
Yeah. And, and then I forget where,
235
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what happened to it
after that, but, uh, Oh.
236
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Automatic. Automatic.
237
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That's right. Uh, the people
behind WordPress, uh, bought it,
238
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and then now they're open sourcing it,
just like WordPress is open source,
239
00:13:54,730 --> 00:13:57,720
so Yeah. Good on them. And, uh,
240
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and they know how to
do open source. So, uh,
241
00:14:01,130 --> 00:14:04,600
if you want to contribute some
stuff to Pocket Casts, uh,
242
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you should be able to do that
at some point. And we'll have a.
243
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It's a, it's a good point. There's
a direct quote from here is saying,
244
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We don't want this to be
controlled by Apple and Spotify.
245
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We wanna support a diverse
ecosystem of third party clients.
246
00:14:18,900 --> 00:14:21,680
Yep. And that's, uh, you know, that's the,
247
00:14:21,680 --> 00:14:25,920
the whole thing behind Open source,
you know, like WordPress itself,
248
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which is also run by Automatic,
249
00:14:28,620 --> 00:14:33,480
and they have a service
called wordpress.com, which
is not exactly the same as,
250
00:14:33,650 --> 00:14:38,400
as, uh, wordpress.org open
source, but it's close.
251
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And, you know, sounds.
252
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Confusing.
253
00:14:40,230 --> 00:14:44,120
Yeah. It's a little confusing.
254
00:14:44,270 --> 00:14:48,000
when Windows had a email
client called Outlook Express,
255
00:14:48,860 --> 00:14:52,320
and then they came out with
another email client, uh,
256
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that you had to pay for called Outlook,
257
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but the two were absolutely different.
258
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Sometimes I just worry
about those marketing teams
that approve these types of
259
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things.
260
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You know?
261
00:15:05,120 --> 00:15:09,680
So like wordpress.com and
wordpress.org are completely
262
00:15:10,000 --> 00:15:14,160
different things.
they are, they operate similar,
263
00:15:14,290 --> 00:15:15,600
so it's not as bad.
264
00:15:16,160 --> 00:15:20,800
We've probably beat this dead horse
a lot for our best practice, but, uh,
265
00:15:20,800 --> 00:15:21,960
having a website,
266
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or at least a dedicated landing
page for your podcast is a great
267
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idea. And.
268
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Actually, it really goes well with
the YouTube handle thing. Yeah.
269
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That's essentially the same thing
that YouTube is trying to say, like.
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Right. Except for you don't,
instead of just YouTube.
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the
272
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There's the dedicated webpage, as
opposed to having your own website. Like,
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we obviously want you to have your own
website if that's something that you
274
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think you're capable of and, you
know, comfortable handling mm-hmm.
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web page from whatever host you
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have or YouTube or whatever it is.
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Yeah. Just give, give
people a place to find you,
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00:16:01,870 --> 00:16:06,760
preferably a place that you own.
I mean, that's what I suggest. So,
279
00:16:06,760 --> 00:16:08,560
I mean, get a doma, oh, excuse me.
280
00:16:08,560 --> 00:16:13,440
Get a domain name and
forward it to say, you know,
281
00:16:13,440 --> 00:16:18,440
your, your blueberry page or
your whatever host you're using,
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00:16:19,210 --> 00:16:23,040
so that if say you move hosts, you just
move that forward to your new host.
283
00:16:23,570 --> 00:16:28,560
Or better yet, do a WordPress
site you own with your own.com.
284
00:16:29,230 --> 00:16:32,600
Like we always talk about here,
like I said, beating the Dead Horse,
285
00:16:33,500 --> 00:16:38,240
but there's no guarantee
that you're gonna be in Apple
286
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Podcasts.
287
00:16:38,920 --> 00:16:42,560
Apple Podcasts at some point could
pull you out of there for some reason,
288
00:16:43,000 --> 00:16:46,760
whatever, who knows why, or, you
know, any one of those places.
289
00:16:46,760 --> 00:16:49,320
So if you send people
to Apple exclusively,
290
00:16:49,440 --> 00:16:54,240
first off Android people that
can't use that link for any reason,
291
00:16:55,050 --> 00:16:59,560
so that cuts out a whole bunch of
your audience or potential audience.
292
00:16:59,580 --> 00:17:02,760
But second off, if you
disappear for some reason,
293
00:17:02,760 --> 00:17:05,840
temporarily or permanently
from some platform,
294
00:17:06,430 --> 00:17:10,360
people should know where to
get ahold of you and, you know,
295
00:17:10,360 --> 00:17:14,440
get hooked back up with listening.
That's, you know, that's,
296
00:17:14,440 --> 00:17:17,320
that's what my takeaway would
be from that. Could you.
297
00:17:17,320 --> 00:17:21,520
Just, do you think with the ability to
be found on so many different places,
298
00:17:21,660 --> 00:17:22,800
and, you know, the,
299
00:17:22,900 --> 00:17:26,320
you have the opportunity to be on so
many different types of platforms,
300
00:17:26,340 --> 00:17:30,120
specifically social media platforms, uh,
301
00:17:30,120 --> 00:17:34,480
just a site like this that,
or a site that, you know,
302
00:17:34,480 --> 00:17:39,360
you kind of just have the opportunity
to include whatever options and links
303
00:17:39,360 --> 00:17:43,960
you want is really helpful for people
to go in the right direction instead of
304
00:17:43,960 --> 00:17:48,480
like, spending time going to all the
different ones trying to find you. Right.
305
00:17:48,480 --> 00:17:51,680
Give them the actual ability to do
it as opposed to them searching.
306
00:17:51,710 --> 00:17:54,040
Yeah. The whole, the whole idea,
You know, like we always say,
307
00:17:54,040 --> 00:17:57,240
go to podcast insider.com, you
know mm-hmm.
308
00:17:57,240 --> 00:18:01,120
and the reason we say that in the show
is if you're listening to the show and we
309
00:18:01,120 --> 00:18:04,180
disappear from somewhere,
you know where to find us,
310
00:18:05,340 --> 00:18:08,820
actually find us@blueberry.com
as well. So, you know,
311
00:18:09,260 --> 00:18:10,980
we're pretty well known.
312
00:18:11,180 --> 00:18:12,260
Guess, I think you're,
313
00:18:12,260 --> 00:18:14,980
I think they'll be able to get from
one or the other pretty easily.
314
00:18:15,080 --> 00:18:16,620
Yep. Very good.
315
00:18:22,180 --> 00:18:22,980
Blueberry.
316
00:18:22,980 --> 00:18:27,420
News here, Uh, or blog post this week,
another one from Terrace. She's on a,
317
00:18:27,420 --> 00:18:28,780
she's on a, a tear.
318
00:18:29,260 --> 00:18:32,460
So she's a great writer.
319
00:18:32,760 --> 00:18:36,140
And this one is, uh, when
to rebrand your podcast,
320
00:18:36,770 --> 00:18:41,260
kind of giving some examples
of scenarios that, you know,
321
00:18:41,260 --> 00:18:42,180
make you consider,
322
00:18:42,350 --> 00:18:46,180
is this the right thing that I should
be doing for it at this time? Is this,
323
00:18:46,240 --> 00:18:50,820
you know, have I, uh, one of our
favorite things to say, you know,
324
00:18:50,820 --> 00:18:53,700
beating this with a dead horse, Like,
is this ready to move on
325
00:18:53,740 --> 00:18:55,260
Right. You know,
326
00:18:55,260 --> 00:19:00,260
like we've rebranded this show at
least three times Yeah. Over the years,
327
00:19:00,280 --> 00:19:05,060
and I've rebranded a couple of shows
myself. I, I've, I've done talks at, uh,
328
00:19:05,060 --> 00:19:06,700
conferences about rebranding.
329
00:19:07,290 --> 00:19:12,180
Yeah. And it, and it's something that
podcasters of all levels and, uh,
330
00:19:12,180 --> 00:19:16,780
you know, serious levels do mm-hmm.
331
00:19:16,780 --> 00:19:20,300
Like we have, you know, huge,
huge networks have done it.
332
00:19:20,370 --> 00:19:24,220
Like the people that just do this
as a hobby, it is not uncommon.
333
00:19:25,490 --> 00:19:28,780
Yeah. And, uh, yeah, I've, I've
known a lot of podcasts that,
334
00:19:28,780 --> 00:19:32,220
that do it some successfully
and some not so much.
335
00:19:32,570 --> 00:19:35,780
Yeah. I'm sure you've helped a lot
of people get started on it as well.
336
00:19:35,890 --> 00:19:39,900
Yeah. So, uh, it's, it's not,
it's not hard to do technically,
337
00:19:40,520 --> 00:19:44,220
but you guess, you know, uh,
Tara goes into, you know,
338
00:19:44,220 --> 00:19:48,420
why you might want to mm-hmm.
of the steps, I guess I,
339
00:19:48,670 --> 00:19:53,300
so anywho and you got to a
podcaster of the month this month.
340
00:19:53,850 --> 00:19:57,700
Yeah. We're coming back to
Podcaster of the Month with, uh,
341
00:19:57,860 --> 00:20:02,700
Kimberly Kane. She was actually
a guest on Podcast Insider, Uh,
342
00:20:02,700 --> 00:20:05,580
Todd did an interview with her
mm-hmm.
343
00:20:05,580 --> 00:20:09,060
So we'll link to that in the,
uh, in the show notes as well.
344
00:20:09,060 --> 00:20:12,300
But she is a,
345
00:20:12,860 --> 00:20:17,740
she's got widespread
podcasts expertise and just
346
00:20:17,740 --> 00:20:21,500
working in media overall, specifically
music. She's done a lot with that.
347
00:20:21,510 --> 00:20:24,740
So she's got a great story and I would
definitely recommend checking it out.
348
00:20:24,740 --> 00:20:25,140
Yep.
349
00:20:25,140 --> 00:20:25,580
We'll, uh,
350
00:20:25,580 --> 00:20:28,900
we'll link back to that episode if you
wanna hear the interview again. Mm-hmm.
351
00:20:28,940 --> 00:20:32,140
was on there. I was gonna say we,
352
00:20:32,140 --> 00:20:34,900
we should get her on, but,
uh, I guess it's already done.
353
00:20:34,900 --> 00:20:39,540
Check that one off the box or check
that box. Okay.
354
00:20:39,540 --> 00:20:41,740
the reason McKenzie's here and Todd isn't,
355
00:20:41,740 --> 00:20:45,580
is he's at Ignite the Sound
in Riyadh, Saudi Arabia,
356
00:20:45,720 --> 00:20:49,840
and he's sent back some
pretty cool pictures. He went
on some tour, looks great,
357
00:20:50,070 --> 00:20:54,400
I guess this morning, early
for us,
358
00:20:54,400 --> 00:20:58,720
it looks like it's a lot of
fun. And, uh, and hopefully, uh,
359
00:20:58,890 --> 00:21:03,840
getting some good information out there.
Both, uh, both directions. You know,
360
00:21:03,840 --> 00:21:07,120
you don't think of Saudi
Arabia is the hot, uh,
361
00:21:07,120 --> 00:21:11,920
area for creators, but
mm-hmm.
looks like it's changing.
362
00:21:12,010 --> 00:21:12,470
So.
363
00:21:12,470 --> 00:21:16,400
Yeah, they, they reached out to us to
see if we would like to be involved,
364
00:21:16,530 --> 00:21:17,800
to speak to,
365
00:21:19,130 --> 00:21:23,920
to really give our opinion
on podcasting, um, and,
366
00:21:23,920 --> 00:21:28,720
you know, not, not make it
something that it's not, uh,
367
00:21:28,720 --> 00:21:29,360
for this event.
368
00:21:29,360 --> 00:21:32,440
And just really give our opinions
that we always have at every show.
369
00:21:32,790 --> 00:21:37,280
Yeah. So, uh, I'm, I'm sure we'll
have a, a report about that next week,
370
00:21:37,640 --> 00:21:40,240
although, I don't know if Todd's
gonna be here next week.
371
00:21:40,670 --> 00:21:43,360
I think he's going somewhere else.
Isn't he
372
00:21:43,790 --> 00:21:45,800
He's on the move. Yeah,
let's just say that.
373
00:21:45,910 --> 00:21:49,560
Yeah. So, Oh, well, so such it is,
374
00:21:49,820 --> 00:21:54,240
and of course, uh, you know, this isn't
really directly blueberry related,
375
00:21:54,680 --> 00:21:58,920
although we are working on bringing some
more of these podcasting 2.0 features,
376
00:21:59,010 --> 00:22:01,560
uh, to the platform. Uh,
377
00:22:01,560 --> 00:22:06,520
we would encourage you to check out
some of the podcasting 2.0 enabled
378
00:22:06,680 --> 00:22:10,720
listening apps. You can,
uh, do that over at, uh,
379
00:22:10,870 --> 00:22:14,920
it's podcast index.org/apps. Uh,
380
00:22:14,920 --> 00:22:18,320
there'd be a link in the show note, but,
uh, you know, try one of 'em out. Try,
381
00:22:18,320 --> 00:22:21,480
you know, there's, there's
some interesting stuff
going on with some of them.
382
00:22:21,610 --> 00:22:26,160
Uh, for instance, one of them,
uh, and I forget which one it is,
383
00:22:26,300 --> 00:22:28,240
Let me look here and I'll tell you
384
00:22:30,820 --> 00:22:34,960
pod verse. Okay. That's like the second
one on the list there, Pod verse.
385
00:22:35,230 --> 00:22:38,760
What's cool about that is if you're,
386
00:22:38,760 --> 00:22:43,680
if you have pod verse on your
phone and one of your shows
387
00:22:43,680 --> 00:22:48,360
that you are subscribed
to goes live, it'll, uh,
388
00:22:48,510 --> 00:22:51,480
your phone will ping and
say, Hey, we're going live,
389
00:22:51,620 --> 00:22:55,920
and you can hit the button right in
the app and either watch or listen
390
00:22:56,370 --> 00:23:00,040
to the live stream of your
favorite podcast that's going live.
391
00:23:01,290 --> 00:23:01,990
So, um.
392
00:23:01,990 --> 00:23:06,560
I wonder if they would ever do
something similar to like what,
393
00:23:06,810 --> 00:23:10,160
um, Instagram and Twitter and do,
394
00:23:10,450 --> 00:23:12,640
or at least that's the ones
that I'm familiar with,
395
00:23:12,640 --> 00:23:17,520
where you're just kind of swiping and
it shows you a random live saying like,
396
00:23:17,520 --> 00:23:18,920
you might be interested in this.
397
00:23:18,970 --> 00:23:22,480
Oh, yeah, I don't, Here it is.
Yeah, it's possible. Uh, you know,
398
00:23:22,480 --> 00:23:26,720
that that's the beauty of
this new initiative with
podcasting 2.0 is there's all
399
00:23:26,720 --> 00:23:31,520
kinds of ways that these things can be
used. Mm-hmm.
400
00:23:31,520 --> 00:23:35,440
the, the sound bite tag is
kind of cool. Uh, you know,
401
00:23:35,800 --> 00:23:40,640
where like, uh, one of the apps I use
or have been playing with is Fountain.
402
00:23:41,580 --> 00:23:44,920
And in Fountain there's
a section of all the,
403
00:23:45,000 --> 00:23:46,840
the podcasts that you're subscribed to,
404
00:23:46,840 --> 00:23:51,400
but there's also another section
of clips of similar podcasts
405
00:23:51,950 --> 00:23:54,760
that you just listen to this
little, uh, you know, two,
406
00:23:54,760 --> 00:23:59,120
three minute bite of a podcast and you
might want to subscribe to it or listen
407
00:23:59,120 --> 00:24:02,840
to it. And, you know, so
that those little, uh,
408
00:24:03,870 --> 00:24:08,160
little tags that are put into
the feed, uh, for sound bites,
409
00:24:08,710 --> 00:24:10,440
lets the apps know, you know,
410
00:24:10,440 --> 00:24:15,080
what do you think is the best part
of your podcast? There's chapters,
411
00:24:15,080 --> 00:24:18,120
That's another thing we're
working on, is where, you know,
412
00:24:18,120 --> 00:24:19,400
when you're looking at your phone,
413
00:24:19,920 --> 00:24:23,920
there may be a chapter and you'll
get a different piece of artwork, uh,
414
00:24:24,210 --> 00:24:25,800
or something like that. You know,
415
00:24:25,800 --> 00:24:28,520
not whether or not you're gonna stare at
your phone while you're listening to a
416
00:24:28,520 --> 00:24:32,240
podcast and, you know, but if someone
says, Hey, check out this picture.
417
00:24:32,420 --> 00:24:35,160
And of course it's an audio
podcast, you can't do that.
418
00:24:35,900 --> 00:24:40,000
But now with chapters you could, you know,
drop a picture in that. Go look, Hey,
419
00:24:40,000 --> 00:24:42,680
pick up your phone and look at it.
Yeah. See that picture, you know,
420
00:24:42,680 --> 00:24:43,513
that kind of thing.
421
00:24:43,950 --> 00:24:47,920
I feel like that's cool for, um,
accessibility reasons as well.
422
00:24:48,070 --> 00:24:51,520
Yeah. Yeah. Could, could be.
And, and, you know, our, uh,
423
00:24:51,520 --> 00:24:56,440
closed captioning is the result
of podcasting 2.0, Uh, you know,
424
00:24:56,440 --> 00:25:00,400
the new tags and the name space and all
that stuff that makes your eyes glaze
425
00:25:00,400 --> 00:25:04,960
over cuz it's geeky. But
anyway, just, you know,
426
00:25:05,120 --> 00:25:09,480
if you feel, uh, adventurous, go over
and check out some of those apps and, uh,
427
00:25:10,020 --> 00:25:14,440
and, uh, we'll, we'll actually that
list is a little outta date because, uh,
428
00:25:14,970 --> 00:25:19,360
we, we've, we've gotta add some stuff
that we've added to this page. So,
429
00:25:19,890 --> 00:25:24,760
uh, we're not in control of the page,
but we can, uh, put requests into update.
430
00:25:24,770 --> 00:25:28,400
So mm-hmm.
we'll, uh, we'll do that. So,
431
00:25:29,330 --> 00:25:31,840
Alright, I think we're on
to the next thing. The, uh,
432
00:25:31,840 --> 00:25:35,640
Blueberry pro tip Toby
asked the question is,
433
00:25:35,640 --> 00:25:37,560
has podcasting peaked?
434
00:25:38,190 --> 00:25:39,040
I love this question.
435
00:25:44,250 --> 00:25:48,080
Hi there, it's Toby Goodman
here. Depending on where
you get your information,
436
00:25:48,140 --> 00:25:51,040
you might be thinking
that podcasts have peaked.
437
00:25:51,300 --> 00:25:55,440
But two things in the last
few weeks happened in the
UK that showed me that this
438
00:25:55,440 --> 00:25:57,240
podcasting thing hasn't run its course.
439
00:25:57,620 --> 00:26:00,840
And I wanted to share those
with you today. Number one,
440
00:26:01,210 --> 00:26:04,720
on the 7th of October on
his podcast for disclosure,
441
00:26:04,920 --> 00:26:09,680
James O'Brien spoke with veteran
broadcaster David Dimbleby about his
442
00:26:09,680 --> 00:26:11,550
career. For Context,
443
00:26:11,740 --> 00:26:16,270
Dimbleby has interviewed presidents and
almost every British Prime Minister in
444
00:26:16,270 --> 00:26:17,103
modern history.
445
00:26:17,300 --> 00:26:22,270
He's anchored 10 general elections for
the BBC and Commentated on everything
446
00:26:22,270 --> 00:26:26,510
from President Nixon's
1969 UK visit to Princess
447
00:26:26,680 --> 00:26:28,910
Diana's funeral. You get the idea,
448
00:26:29,620 --> 00:26:34,430
they spoke about the frustrations of
short form media and the lack of in depth
449
00:26:34,430 --> 00:26:35,263
interviews.
450
00:26:36,040 --> 00:26:40,070
So when O'Brien asked Dimbleby if there
was any way back for the long form
451
00:26:40,070 --> 00:26:44,560
political interview, I was
overjoyed to hear, ironically,
452
00:26:44,560 --> 00:26:45,393
on the podcast,
453
00:26:45,510 --> 00:26:50,440
they both agreed podcasts are a
great antidote to short form content.
454
00:26:50,990 --> 00:26:54,160
A couple of days earlier
on October the fifth, 2022,
455
00:26:54,160 --> 00:26:56,240
something even more interesting happened,
456
00:26:56,810 --> 00:27:00,560
UK Prime Minister at the
time of writing is Liz Truss.
457
00:27:00,620 --> 00:27:05,400
She gave her first speech as the leader
of the Conservative Party calling
458
00:27:05,400 --> 00:27:08,960
out her opponents. And I quote
from broadcast to podcast,
459
00:27:09,270 --> 00:27:12,360
they pedal the same old answers. Now,
460
00:27:12,360 --> 00:27:14,280
I'm not here to talk politics,
461
00:27:14,580 --> 00:27:19,360
but for a leader of a country to talk
about podcasts in their first major
462
00:27:19,360 --> 00:27:24,120
speech tells me that podcasts
do matter and provide a
463
00:27:24,120 --> 00:27:28,560
meaningful platform to create both short
and long form content that the other
464
00:27:28,560 --> 00:27:30,440
media platforms have left behind.
465
00:27:30,700 --> 00:27:35,400
And I'd argue can't get close to
whatever side of the political fence
466
00:27:35,400 --> 00:27:38,920
you're on. This was a
remarkable moment for podcasts.
467
00:27:39,530 --> 00:27:43,280
As podcasting grows, they've had
a fair share of bumps in the road,
468
00:27:43,530 --> 00:27:47,720
no doubt with many more to come. But
I'm betting that the road for us,
469
00:27:47,770 --> 00:27:51,200
as listeners and creators
has only just begun.
470
00:27:51,460 --> 00:27:56,040
The facts are podcasting is part of
the conversation from kids TV shows
471
00:27:56,530 --> 00:27:59,320
to social media, to political speeches.
472
00:27:59,550 --> 00:28:03,720
It's still a great time to
be podcasting. If you like,
473
00:28:03,720 --> 00:28:06,760
support with your podcasting
journey from strategy to production,
474
00:28:06,850 --> 00:28:10,440
do get in touch over@blueberrypro.com.
475
00:28:15,750 --> 00:28:17,160
Yeah, That is something else.
476
00:28:17,160 --> 00:28:21,840
The new prime minister over there talked
about podcasting in her first speech
477
00:28:22,360 --> 00:28:25,280
478
00:28:25,280 --> 00:28:27,280
Something you don't expect,
but it is really cool to hear.
479
00:28:27,350 --> 00:28:30,960
Yeah, we're, uh, we, we haven't
peaked. That's good.
480
00:28:31,970 --> 00:28:33,600
No, I would not say that we have.
481
00:28:33,780 --> 00:28:36,800
All right. Well, I, again, uh,
482
00:28:37,010 --> 00:28:41,920
we get questions that sometimes we
wonder why we get these questions,
483
00:28:41,920 --> 00:28:46,520
but
the question this week is,
484
00:28:46,830 --> 00:28:49,920
when is the best time to record a podcast?
485
00:28:51,020 --> 00:28:54,800
And my answer is 11:00
AM Eastern on Thursdays.
486
00:28:55,310 --> 00:28:56,320
I mean, obviously.
487
00:28:56,470 --> 00:29:00,520
Yeah. I mean, you know, why would we be
doing it any other time? Right? Yeah.
488
00:29:00,520 --> 00:29:05,160
Anyway, Yeah, 1134 right now is
just like, this is, it's perfect.
489
00:29:05,160 --> 00:29:06,840
This is what I was put
on Earth that to do.
490
00:29:07,360 --> 00:29:10,400
course, we're kidding. Uh,
491
00:29:10,400 --> 00:29:13,560
there is no perfect time
for everyone. You know,
492
00:29:13,820 --> 00:29:17,000
you gotta pick the perfect time
for you, uh, Yeah. You know,
493
00:29:17,000 --> 00:29:20,800
or whatever you're doing, you
know, or your hosts or your, uh,
494
00:29:20,800 --> 00:29:23,880
co-hosts or your guests
or whatever. But you know,
495
00:29:24,820 --> 00:29:27,560
now there are some times that
are not as good, You know,
496
00:29:27,560 --> 00:29:28,760
when your house is really busy,
497
00:29:28,760 --> 00:29:32,720
like when the kids just get home from
school or the husband gets home from work
498
00:29:32,720 --> 00:29:34,160
or whatever mm-hmm.
499
00:29:34,160 --> 00:29:38,200
that's probably not the best time or when
the dogs are barking at everybody and
500
00:29:38,340 --> 00:29:42,200
who knows. But, you know, hopefully
pick a quiet time of the day.
501
00:29:42,540 --> 00:29:45,600
But podcasting is an on demand medium,
502
00:29:45,600 --> 00:29:50,240
which means you can listen to a podcast
anytime you want to listen to it
503
00:29:50,320 --> 00:29:54,800
after it's been put out. But
same goes for the podcaster.
504
00:29:55,380 --> 00:29:58,960
You know, it's, it's, it's on
demand. The other way too. You,
505
00:29:58,960 --> 00:30:01,240
you can do it when you
want to. There's no rules.
506
00:30:01,740 --> 00:30:04,840
You know, it would always
make me laugh. I watched, uh,
507
00:30:04,840 --> 00:30:09,480
only murders in the building the
show about podcasts and murders on
508
00:30:09,480 --> 00:30:13,680
Hulu, and they would just have
so many random times where they,
509
00:30:13,680 --> 00:30:17,440
like all the main characters would just
pull out their phone and record what
510
00:30:17,440 --> 00:30:19,960
they thought was a really witty
line that they're like, We can,
511
00:30:19,960 --> 00:30:23,440
that would be perfect for the podcast.
512
00:30:23,470 --> 00:30:24,400
I would not.
513
00:30:25,460 --> 00:30:26,400
Not a bad idea.
514
00:30:26,800 --> 00:30:30,200
515
00:30:30,200 --> 00:30:34,120
recording wise to recommend doing this.
But it was just great to see like,
516
00:30:34,120 --> 00:30:39,120
because you can, um, also put
everything together. Like there's,
517
00:30:39,140 --> 00:30:40,640
for a lot of people,
518
00:30:40,950 --> 00:30:44,800
especially those that might be doing
like a storytelling one with guests or
519
00:30:44,800 --> 00:30:48,120
something like that, you're not gonna
be able to record all in one go.
520
00:30:48,120 --> 00:30:50,280
It's gonna be multiple recordings
that you're putting together.
521
00:30:50,280 --> 00:30:52,600
So really there's,
there's no answer to this.
522
00:30:52,880 --> 00:30:56,760
the style of stuff that we do here is,
523
00:30:56,760 --> 00:31:01,000
uh, live to the hard drive we call
it. And that's kind of, you know,
524
00:31:01,000 --> 00:31:05,120
what we're doing. And sometimes we're
actually live and actually, you know,
525
00:31:05,120 --> 00:31:07,160
once we get that live item tag in here,
526
00:31:07,160 --> 00:31:11,440
you'll be able to watch us live on Pod
verse or
527
00:31:11,440 --> 00:31:15,280
that up. Anyway, enough of that, uh,
528
00:31:15,310 --> 00:31:19,960
just whatever works for you. That's,
that's the best answer. And you know,
529
00:31:19,960 --> 00:31:21,200
I used to do that, you know,
530
00:31:21,430 --> 00:31:24,680
kind of a stream of consciousness
type thing where I would, you know,
531
00:31:24,680 --> 00:31:29,160
carry my portable recorder around and
if something struck me, I'd, you know,
532
00:31:29,160 --> 00:31:31,520
talk for five minutes
and, and then, you know,
533
00:31:31,520 --> 00:31:34,760
get enough of those together and kind
of string it together into an episode.
534
00:31:34,760 --> 00:31:36,120
But, uh, you know,
535
00:31:36,120 --> 00:31:41,080
that's not for everybody listener
wise or podcaster wise,
536
00:31:41,080 --> 00:31:45,680
uh, yeah, there's no rules. But 11:00
AM Eastern is the best on Tuesday,
537
00:31:45,960 --> 00:31:47,160
Thursdays. Yeah, definitely. Yep.
538
00:31:47,160 --> 00:31:50,920
If you got a question you'd like us to
answer on the show, drop me an email,
539
00:31:50,920 --> 00:31:55,080
mike@blueberry.com. We can
take it in audio, text,
540
00:31:56,040 --> 00:31:59,440
email, video, whatever. And
we may use it on the show.
541
00:31:59,660 --> 00:32:03,200
You can also post a question on
the blueberry Facebook group,
542
00:32:03,200 --> 00:32:06,120
and we tend to pull
stuff from there as well.
543
00:32:07,260 --> 00:32:11,440
And the best place for support with
any blueberry product or service is of
544
00:32:11,440 --> 00:32:15,120
course our ticket system.
It's blueberry.com/support.
545
00:32:15,480 --> 00:32:20,080
These tickets give us the,
the whole team access, um,
546
00:32:20,170 --> 00:32:23,840
as opposed to direct emails and
phone calls. So we appreciate it.
547
00:32:24,300 --> 00:32:25,400
All right. And we're, uh,
548
00:32:25,400 --> 00:32:29,160
coming to you this week again from Mike
Dell's World Studio here in Traverse
549
00:32:29,160 --> 00:32:33,960
City, Michigan in McKenzie's living
room in Columbus, Ohio.
550
00:32:33,960 --> 00:32:37,280
Mm-hmm.
microphone you bought. Sounds awesome.
551
00:32:37,630 --> 00:32:39,360
Anyway, I love it. Yeah.
552
00:32:39,360 --> 00:32:43,840
And we're produced by the Blueberry Pro
production team, and you know, Toby and,
553
00:32:43,840 --> 00:32:46,520
and the crew over there do
a really good job for us.
554
00:32:47,580 --> 00:32:49,920
And of course, you can fill
out our listener survey.
555
00:32:50,230 --> 00:32:54,400
It's surveys.blueberry.com/podcast
Insider.
556
00:32:54,860 --> 00:32:57,160
Yep. You can schedule
a one-on-one with Todd.
557
00:32:57,540 --> 00:33:00,680
How many CEOs of podcast
companies do you know?
558
00:33:00,680 --> 00:33:04,680
That'll give you a half hour of their
time just for asking. But that's for, uh,
559
00:33:04,680 --> 00:33:08,200
hosting customers only.
emailTodd@blueberry.com.
560
00:33:09,260 --> 00:33:12,720
And you do the same Schedule
a tech checkup with Mike.
561
00:33:12,720 --> 00:33:17,560
This is also only for hosting customers.
His email is mike@blueberry.com.
562
00:33:17,780 --> 00:33:21,800
Yep. Of course, McKenzie
will send you a, a, uh,
563
00:33:21,800 --> 00:33:26,000
care package if you send a self
address stamped envelope, and, uh,
564
00:33:26,230 --> 00:33:30,120
send that to the address
in the, uh, show notes.
565
00:33:30,120 --> 00:33:30,910
In the show notes.
566
00:33:30,910 --> 00:33:35,080
Yeah. And, uh, maybe that address will
be changing in the next year, but, uh,
567
00:33:35,220 --> 00:33:36,400
for now that'll work.
568
00:33:37,080 --> 00:33:37,770
569
00:33:37,770 --> 00:33:41,640
So I guess we made it through
another episode here, and boy,
570
00:33:41,640 --> 00:33:44,560
we're right on time too, so that's.
571
00:33:44,560 --> 00:33:45,760
Good. That's always a nice surprise.
572
00:33:45,830 --> 00:33:48,640
Yeah, usually, usually
Mackenzie and I talk too much.
573
00:33:49,280 --> 00:33:51,640
574
00:33:51,640 --> 00:33:55,960
we're given our pro production team a
little bit more work to do when we get
575
00:33:55,960 --> 00:33:56,420
chatty.
576
00:33:56,420 --> 00:34:00,080
Yep. That's, that's alright.
They make us sound smarter.
577
00:34:00,310 --> 00:34:02,200
Always, always a big fan of that.
578
00:34:02,270 --> 00:34:06,520
I will get you guys next week, or not
sure who's gonna be the hosts, but.
579
00:34:06,800 --> 00:34:08,280
580
00:34:08,820 --> 00:34:11,320
All right. Very good. Look forward to it.