May 5, 2025
Happy Trails with Lesa McDermott and ‘Girl Camper’ – PCI 440
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When Lesa McDermott talks about camping, her enthusiasm lights up like a crackling campfire. A Nebraska native with a background as rich as the landscapes she explores — former golf pro, EMT, dive master, lawyer, and now the vice president of Girl Camper — Lesa embodies the spirit of adventure and empowerment that defines the Girl Camper community.
“I kind of inherited the podcast,” explains our May Podcaster of the Month. Lesa recently spoke with Mike Dell, Blubrry VP of customer relations, about her path to podcasting. “It was more of a default.”
This wasn’t a random handoff, she explained. It was the natural next step, initiated as a devoted listener who evolved into becoming the voice behind one of the most inspiring outdoor lifestyle brands for women in America.
From Listener to Leader
Lesa’s introduction to the Girl Camper podcast came as a fan. Founded by Janine Pettit, the show began a decade ago when few outdoor-centric podcasts — especially those geared toward women — existed. “It became really popular really quickly,” Lesa recalls. “I loved listening to it and learning all kinds of things about camping.”
When Janine later expanded the brand to include local guides and hostesses who would lead camping trips and events across the country, Lesa jumped at the chance to get involved. “I became the South Dakota guide,” she says, “and hosted some trips and events.”
Reigniting the Podcast and Expanding the Vision
The Girl Camper podcast briefly went on hiatus in 2020 when the organization launched its quarterly magazine, but Lesa was among the first to rally for its return.
“I missed that weekly episode,” she admits. When the timing felt right a year ago, Janine asked her to cohost the podcast, now in video format as well. The dual-format show is helping Girl Camper reach a broader audience.
The transition hasn’t been without its challenges, especially when it comes to production. “I had no podcasting experience,” Lesa says. “I had to jump in with both feet.” From learning editing software to managing technical hiccups, she’s taken on the production responsibilities, ensuring the show retains the authentic Girl Camper voice.
Despite the learning curve, Lesa is thriving. She even credits tools like AI for streamlining her workflow. “I’m using ChatGPT quite a bit… it helps me narrow down topics and write scripts,” she said.
A New Kind of Camper
For Lesa, camping isn’t just a hobby; it’s a lifestyle. She proudly boasts an arsenal of outdoor gear: “I have a small teardrop. I have a van. I have a fifth wheel. But I also have multiple tents. I love to hammock camp.”
She emphasizes that Girl Camper is about inclusion and flexibility. “We like to say at Girl Camper, there’s no wrong way to camp like a girl, and we absolutely mean that.”
Whether it’s river rafting trips through the Grand Canyon or backpacking 125 miles through the Black Hills with a group of women ranging in age from their 40s to their 70s, Lesa is constantly organizing and leading new experiences.
This summer, she’s particularly excited about a 10-day backpacking trip in South Dakota. “We are all carrying all of our supplies — our tents, food, and water. It’s going to be epic.”
Evolving Media and Community Impact
In addition to the podcast, Lesa and the Girl Camper team’s digital magazine is filled with how-tos, gear reviews, and real-life stories. Originally a print publication, the magazine has fully transitioned to digital — a move Lesa sees as an opportunity. “Now we can really focus on offering interactive content,” she says, such as embedded videos within ads or tutorials.
For example, “There’s going to be a video in our upcoming summer issue on how to make a Japanese shaved ice dessert called kakigōri. It’s something we couldn’t do on paper.”
Lesa also values the strong online communities that support new podcasters and content creators. She credits the Facebook group RV Content Creators as a key resource when she was starting out, saying it offered “a wealth of information” on everything from microphones to editing tools.
Camping, Content, and Confidence
From backyard tents in Nebraska to the vice president’s desk at Girl Camper, Lesa McDermott’s story is a testament to what happens when passion meets purpose. She’s helping women of all ages discover the joy of camping, the power of community, and the confidence to blaze their own trails.
“I love being outdoors,” she says. “And I love helping other women feel like they can do it too — on their own terms.”
And with leaders like Lesa guiding the way, it’s clear: There really is no wrong way to camp like a girl.
00:05 - Introduction to Podcast Insider
00:30 - Interview with Lisa McDermott
01:40 - Lisa's Journey into Podcasting
03:12 - Impact of Podcasting on Community
04:34 - Unique Niche of Girl Camper
07:15 - Diverse Camping Experiences
08:54 - Combining Audio and Video Strategies
11:29 - Technical Challenges in Podcasting
14:21 - Utilizing AI for Content Creation
20:45 - Resources and Community Support
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You're listening to Podcast Insider hosted by Mike
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Dell, Todd Cochran, and Mackenzie Bennett from the
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Blueberry team,
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bringing you weekly insights, advice, and insider tips
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and tricks to help you start, grow, and
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thrive through podcasting,
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all with the support of your team here
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at Blueberry Podcasting.
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Welcome. Let's dive in.
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Hey. Well, welcome to,
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Podcast Insider.
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I guess this will be considered a special
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interview, and I've got Lisa McDermott from Girl
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Camper here. How are you doing? Thanks, Mike.
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I'm doing great.
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Did I pronounce your last name right? I
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didn't ask before we started.
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You did. That one that one's a little
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harder to screw up than my first name.
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Yes. There you go. There you go. But,
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yeah, Lisa's gonna be our, podcaster of the
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month, I think, for May, is it, or
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is it April? I don't remember which.
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I'm hoping May because it's the April.
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But, anyway,
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we met Lisa or I didn't, but, our
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team did down in, Tucson for TravelCon.
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Mhmm.
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Yes. I met the great, Blueberry team down
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there at TravelCon, and it was nice to
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speak to them. And you and I have
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spoke a few times on the phone Oh,
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yeah. When I've needed some customer support with
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with the hosting on Blueberry, which has been
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so simple to use. So
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Oh, very good. Very good. And speaking of
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that, how did you get started in podcasting?
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Well,
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I love this question because,
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it was more of a default.
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My our company, Janine or Growcamper has been
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around for ten years, and it really started
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with a blog post and a podcast
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that was is hosting. She's my cohost, Janine
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Pettit. She's also the founder of Grow Camper.
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And she kind of entered the podcasting world.
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Like I said, ten years ago when there
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really weren't a ton of podcasts out there
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and there certainly weren't,
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very many
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that dealt with camping, at least not in,
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in our aspect of it and, and really
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geared towards women.
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And so Janine's podcast, the girl camper podcast
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became really, really popular very quickly, which was
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awesome
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and is how I discovered it. I loved
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listening to it and learning all kinds of
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things about camping.
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And then when she decided about five years
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ago
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to start bringing on guides and hostesses to
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do events across the country and help other
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women learn how to camp and, and provide
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opportunities to bring,
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women who enjoyed the outdoors together. I jumped
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on that and became the South Dakota guide
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and was able to host some trips and
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things like that. Well, then over the years,
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my job duties have changed drastically. I'm no
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longer the South Dakota guide. I'm actually the
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vice president of Grow Camper,
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and part of that includes being the cohost
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of the Grow Camper podcast.
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So how did I get the podcast? I
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I kind of inherited it. Yeah. Let's say
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not a bad way to go.
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But, so, you know, has podcasting really helped
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you, get, you know, get some more reach
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out there for your community?
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It has. You know, we put the podcast
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on hold in 2020
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to launch the magazine.
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And I, for one was one of them
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that kept by bugging Janine, bring it back,
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bring it back. I missed that. I missed
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that weekly,
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episode.
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And but, you know, is, you know, podcasting
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is is takes a lot of work
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and we just didn't have the the the
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bandwidth at the time to do it. And
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then a year ago,
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it was the right time. We're like, alright,
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we're ready. Let's bring it back. She asked
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if I would co host it and I
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said, I sure would.
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And we we brought it back, and we
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brought it back not as a podcast, but
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also as a video
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podcast too.
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So that's been a different aspect,
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for us, but we are seeing our numbers,
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growing again, which is awesome,
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to get back in there. For the podcasting
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standpoint, we've got a lot more competition out
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there. There's a lot camping
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orientated
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podcasts.
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But I think for girl camper, we're still
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very unique in our niche. We are
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female,
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campers.
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Not that there isn't useful information for
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everybody on what we do, but our our
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target audience really is,
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women campers.
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Yeah. I noticed your your last episode, you,
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were talking to some guy about,
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toilets.
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Yes.
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Yes. It's an important part of, of the
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of camping, I'm sure. But, you know, I
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thought that was funny because, you know, usually,
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anything goes wrong with a toilet, I'm the
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guy.
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Exactly.
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And for us, you know, for women camping,
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a lot I mean, it's not a lot
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of us are married. I'm married. My husband
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does come camping with me, but we camp
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by ourselves too. I'm taking off this week
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to be gone for for a couple of
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weeks.
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I'm a new brand ambassador for new camp,
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and I'm gonna be taking one of their
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campers on the road and and showing how
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to use it. And I gotta show how
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to use it as a solo woman traveler.
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Mhmm. So we've gotta be able
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to educate our our our audience on how
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you can do different things and make them
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comfortable,
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so that that
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they do wanna go camping and things like
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that. So yeah. You know,
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just out of curiosity,
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I mean, do you you covered
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RVing and tent camping and and all the
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above, or is it, just, you know, kinda
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one niche within camping?
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We like to say at Crow Camper, there's
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no wrong way to camp like a girl,
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and we absolutely mean that. And I think
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I'm kind of the epitome of that too,
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because
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I,
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I have
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a small teardrop. I have a van. I
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have a fifth wheel, but I also have
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multiple tents.
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I love to hammock camp
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and I,
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you know, I just I love being outdoors
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and there's just, you know, whether you wanna
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car camp, maybe you wanna stay at a
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cabin. We don't care. It's more about getting
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out there, getting together, experiencing nature,
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and camping in some sort of fashion.
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Yeah. Neat.
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Yeah.
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My wife and I went camping once in
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a tent, and I told her after that,
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we're never gonna do this again.
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So we've always had RVs after that, but,
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in one shape way, shape, or form.
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Somebody having a little teardrop. Those are cool.
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They are really fun. They're so adorable.
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Yeah. But, you know, like, at GrowCamper, we
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not only do camp I mean, we do
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camping events,
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but that can run the gamut of what
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that is.
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We usually do a river trip each year
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where we're on a we're whitewater rafting some
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river for a week. So on that, we're
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sleeping on the beach,
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you know, whether it's Grand Canyon, the Salmon
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River, the Green River. This year, I'm super
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excited. I'm taking
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15 women well, 14, because I'm counting 15,
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counting myself. We are doing a 25
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mile
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through hike in the,
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backcountry
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of the Black Hills Of South Dakota.
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We are backpacking, which means we are all
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carrying all of our supplies,
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our tents. I'm gonna be hammock camping, all
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of our food, all of our water.
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It's gonna be over ten days. My youngest
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person so far signed up is 46, and
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I believe I have
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a handful of women that are in their
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seventies. They're gonna be doing this. Nice.
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Yeah. That's
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I don't know if I'd wanna do that,
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but,
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I'm comfortable with my,
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La Z Boy or whatever, but
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you know? So as far as the, the
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podcasting and video, you're you're I assume you're
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doing a YouTube channel and,
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and plus
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on top of that, a video podcast. And,
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are you doing any video podcasting
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via RSS?
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So, like, to Apple Podcasts or whatnot.
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The video,
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we're not
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you know what? Honestly, Mike, I don't know.
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That's one of the technical sides I don't
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know.
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I know we are on Apple
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Podcasts
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as far as our podcast goes. Yeah. Yeah.
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Your audio. Yeah. Okay. Good. Yeah. Like like
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I said, there's a lot there there's kind
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of a controversy going on in the podcast
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world.
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What what you can call a podcast, well,
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viewers and listeners don't care. So, you know,
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you can have a podcast on YouTube, I
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guess,
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and that's cool.
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Yeah. That's what I actually suggest to people.
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You know, video is where you'd you know,
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YouTube shines,
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and audio is where podcast shines. You know,
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podcasting
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via the RSS feed or, you know, all
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the technical geekery that we're not talking about.
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But,
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anyway But it does bring up a challenge
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when you are doing something like we're doing
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where our podcast is also video.
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We have to make sure that when we're
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doing,
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our podcast,
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that what we're or
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when we're as we're videoing, we've gotta make
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sure that what we're talking about
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is conveyed to the audio listener.
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So when we look for a podcast sponsors,
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I have to explain to them, yes, this
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is a video ad that I'm looking for,
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but your audio has to be, think of
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it as more as video ad. Right. So,
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you know, it can't be yes. We want
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a lot of pretty pictures, but there better
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there better not be a lot of,
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quiet time or however you call that. Sure.
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Sure. Yeah. You know, and that and the
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thing with and a lot of podcasters that
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also do video
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do forget that they have an audio audience.
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And, you know, hey. Look at this. Well,
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the person that's listening on their, iPhone or
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in their car can't look at that.
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Yeah. So We've
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we've been guilty of that too, and I
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think I've usually had to qualify those podcasts
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by saying, hey. You might wanna go watch
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the video on this one because
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it might be translated. You know, another technique
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I've found that works pretty well with that
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is, you know, say, all all these things
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I'm referencing, we're gonna have on the blog
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post over at whatever.com,
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you know, you know, wherever you publish your
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show,
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you know, the show notes as as so
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many people say. But,
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again, you know, if there is a visual
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element that the audio listeners are getting not
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getting in the audio, they can get it,
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you know, maybe on your blog post or
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in the video. You know? It might, you
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know, help you build the video channel too.
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So Right. Why not? You know?
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Again, you know, we don't care where people
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listen or consume it as long as you
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do. Exactly.
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Alright. And as far as technical challenges, I
295
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don't remember any of the specifics,
296
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of any of the technical challenges, but has
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it been pretty smooth mostly?
298
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Mostly. I mean, for me, it was, you
299
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know, I I I had no podcasting experience.
300
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And so I had to kinda jump into
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this with both feet. And in the past,
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Janine had hired
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an outside person to to do the editing
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and things like that of the podcast. Well,
305
00:11:04,784 --> 00:11:06,384
when it was just audio, it was a
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00:11:06,384 --> 00:11:08,784
little easier to edit than it was when
307
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you've gotta edit a video. And one of
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our concerns was hiring someone outside of Go
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Camper was that they really didn't know our
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voice or what what we do.
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And then to have to,
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in our video, add some images and things
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like that. We wanted to make sure that
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they made sense. So
315
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I ended up inheriting the production part of
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00:11:28,855 --> 00:11:29,434
it too.
317
00:11:29,975 --> 00:11:32,855
And, so having to learn that was, was
318
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a bit of a challenge and then finding
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00:11:34,375 --> 00:11:36,855
the right software to do editing. And I'm,
320
00:11:36,855 --> 00:11:39,740
I'm, I'm still not sure I have the
321
00:11:39,740 --> 00:11:41,580
right software because once in a while there
322
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are some video or video audio glitches,
323
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things like that.
324
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And, and then being able to do things
325
00:11:47,660 --> 00:11:49,660
on a budget too, you know, since we're
326
00:11:49,660 --> 00:11:50,879
not a big production
327
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studio,
328
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what can we
329
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how can we tweak our audio to make
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it sound better
331
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without breaking the bank?
332
00:11:58,774 --> 00:12:00,715
Sure. Sure. And, you know, the thing
333
00:12:01,894 --> 00:12:03,914
with that with a lot of indie podcasters,
334
00:12:04,134 --> 00:12:06,154
and I would consider you an indie podcaster,
335
00:12:06,455 --> 00:12:08,730
you know, You do have to kinda learn
336
00:12:08,730 --> 00:12:10,970
everything. You know? You don't have a program
337
00:12:10,970 --> 00:12:13,370
manager. You don't have a a an editor,
338
00:12:13,370 --> 00:12:15,450
a producer, a this or a that. You
339
00:12:15,450 --> 00:12:17,470
know? You're you're the whole radio station.
340
00:12:18,330 --> 00:12:20,350
If you think of it Right. Video terms
341
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or TV.
342
00:12:21,995 --> 00:12:24,074
Yeah. You're the whole thing, and, you know,
343
00:12:24,074 --> 00:12:27,115
learning this stuff takes some time, but, you
344
00:12:27,115 --> 00:12:29,034
know, give yourself some grace on that. You
345
00:12:29,034 --> 00:12:32,174
know, the beauty of independent podcasting is
346
00:12:32,714 --> 00:12:34,334
people will forgive you for
347
00:12:35,039 --> 00:12:36,960
crappy audio once in a while. Don't do
348
00:12:36,960 --> 00:12:38,559
it all the time, but, you know, you
349
00:12:38,559 --> 00:12:40,480
could have, you know, I had an issue
350
00:12:40,480 --> 00:12:42,320
over the one of my episodes the other
351
00:12:42,320 --> 00:12:44,639
day, and and, you know, I had just
352
00:12:44,639 --> 00:12:47,039
sent it. Sorry about the audio, but, you
353
00:12:47,039 --> 00:12:50,115
know, here it is. You know? And Exactly.
354
00:12:50,254 --> 00:12:52,254
You know, you're never gonna be perfect. You
355
00:12:52,254 --> 00:12:54,095
know? If you want perfect, then you gotta
356
00:12:54,095 --> 00:12:55,634
have a team of 10 and
357
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and, you know, all that. And, you know,
358
00:12:57,934 --> 00:13:00,194
you just most people don't have the resources
359
00:13:00,334 --> 00:13:03,054
for that or the want to manage something
360
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like that.
361
00:13:04,320 --> 00:13:06,160
Exactly. There's only so much time in the
362
00:13:06,160 --> 00:13:09,679
day and, you know, that there's there's plates
363
00:13:09,679 --> 00:13:10,740
are very full.
364
00:13:11,200 --> 00:13:13,920
Yeah. For sure. And, you know, just just
365
00:13:13,920 --> 00:13:16,080
keeping up with the weekly show, just the
366
00:13:16,080 --> 00:13:18,899
recording and the the Mhmm. You know, preplanning
367
00:13:19,120 --> 00:13:19,620
and
368
00:13:19,955 --> 00:13:21,715
and, you know, if you're gonna have guests,
369
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you gotta coordinate with the guests and, you
370
00:13:24,434 --> 00:13:26,754
know, it's it it's a it's a it's
371
00:13:26,754 --> 00:13:29,735
a slog sometimes and, you know, you but,
372
00:13:29,955 --> 00:13:32,774
again, you know, indie podcast listeners
373
00:13:33,554 --> 00:13:34,215
and viewers
374
00:13:35,079 --> 00:13:36,679
don't care so much as long as they
375
00:13:36,679 --> 00:13:37,579
get their content.
376
00:13:38,120 --> 00:13:41,079
Yeah. True. And AI has really helped,
377
00:13:41,480 --> 00:13:43,339
streamline the process for us.
378
00:13:43,720 --> 00:13:46,120
I'm using ChatGPT quite a bit when I've
379
00:13:46,200 --> 00:13:46,860
I know
380
00:13:47,524 --> 00:13:49,945
that it's it helps with, narrowing down topics
381
00:13:50,085 --> 00:13:52,245
that we haven't done before or that we
382
00:13:52,245 --> 00:13:53,384
know that our demographics,
383
00:13:54,644 --> 00:13:55,705
would like to hear.
384
00:13:56,164 --> 00:13:58,725
And then it helps me, when I have
385
00:13:58,725 --> 00:14:00,725
that topic, like, I'm gonna be doing one
386
00:14:00,725 --> 00:14:02,009
on traveling with pets.
387
00:14:02,490 --> 00:14:05,309
It helped draft the questions for the person.
388
00:14:05,450 --> 00:14:06,490
And then I can put in there, you
389
00:14:06,490 --> 00:14:07,850
know, who is the person they're gonna be
390
00:14:07,850 --> 00:14:09,870
interviewing, what's a little bit of their background,
391
00:14:10,410 --> 00:14:12,649
and it helps write the intro and the
392
00:14:12,649 --> 00:14:14,294
outro script for me
393
00:14:14,774 --> 00:14:16,154
that I'm gonna use. So,
394
00:14:16,774 --> 00:14:17,995
I I really appreciate,
395
00:14:18,934 --> 00:14:19,434
how
396
00:14:19,815 --> 00:14:21,274
much AI is helping.
397
00:14:21,735 --> 00:14:23,975
Right. And, of course, you know, Blueberry has
398
00:14:23,975 --> 00:14:26,534
some AI stuff built into our platform as
399
00:14:26,534 --> 00:14:28,235
well. But, you know,
400
00:14:28,830 --> 00:14:31,149
I use a lot of chat GBT and,
401
00:14:31,149 --> 00:14:33,790
you know, for for things work related. I
402
00:14:33,790 --> 00:14:35,950
mean Mhmm. You know, I'll write something, and
403
00:14:35,950 --> 00:14:38,350
I say, well, it's technically right, but who
404
00:14:38,350 --> 00:14:40,350
would wanna read that? I'll run it through
405
00:14:40,350 --> 00:14:41,090
there to,
406
00:14:41,629 --> 00:14:44,174
you know, friendly it up or or, you
407
00:14:44,174 --> 00:14:47,455
know, detectify it or whatever. And it it
408
00:14:47,455 --> 00:14:49,394
really is a a handy tool
409
00:14:49,934 --> 00:14:50,434
for
410
00:14:50,815 --> 00:14:52,754
just life in general these days.
411
00:14:53,455 --> 00:14:55,054
It really is. And I found, you know,
412
00:14:55,054 --> 00:14:56,095
the more that I use it and I
413
00:14:56,095 --> 00:14:57,315
don't have a paid version.
414
00:14:57,959 --> 00:14:59,639
The more I use it, the more it
415
00:14:59,639 --> 00:15:01,480
does pick up on what my voice is.
416
00:15:01,480 --> 00:15:03,179
I finally got it to stop using
417
00:15:03,559 --> 00:15:04,299
in conclusion
418
00:15:06,199 --> 00:15:08,039
and words like that, or the big fluffy
419
00:15:08,039 --> 00:15:09,959
words to describe things. I'm like, okay, I
420
00:15:09,959 --> 00:15:12,174
don't use I'm a lawyer by by background,
421
00:15:12,174 --> 00:15:15,235
so I don't use fluffy adjectives usually. Yep.
422
00:15:15,615 --> 00:15:16,115
So,
423
00:15:16,975 --> 00:15:19,054
I have to be very, very precise in
424
00:15:19,054 --> 00:15:22,194
that that line of work. Exactly. Words matter.
425
00:15:22,414 --> 00:15:25,074
Yep. Yep. So very good. So,
426
00:15:27,500 --> 00:15:28,000
see.
427
00:15:28,700 --> 00:15:31,100
You said you got quite the community from
428
00:15:31,100 --> 00:15:35,200
the looks of it here at girlcamper.com?
429
00:15:35,659 --> 00:15:36,159
Yes.
430
00:15:37,019 --> 00:15:39,100
In a magazine. Wow. I I was in
431
00:15:39,100 --> 00:15:41,440
the magazine business as a graphic artist
432
00:15:41,764 --> 00:15:42,804
years and years ago.
433
00:15:44,004 --> 00:15:46,085
You know, how are you doing print, or
434
00:15:46,085 --> 00:15:48,965
is it just an online magazine, anything like
435
00:15:48,965 --> 00:15:49,465
that?
436
00:15:49,845 --> 00:15:53,125
We just transitioned from print to digital. As
437
00:15:53,125 --> 00:15:56,079
you know, magazines are tough these days. And
438
00:15:56,079 --> 00:15:57,379
if you do a
439
00:15:57,759 --> 00:15:58,659
dive into
440
00:15:59,120 --> 00:16:01,600
what magazines are no longer being printed, it's
441
00:16:01,600 --> 00:16:02,339
pretty amazing.
442
00:16:03,199 --> 00:16:04,500
You know, oh, magazine
443
00:16:04,959 --> 00:16:06,259
and, Playboy.
444
00:16:06,924 --> 00:16:07,424
Yeah.
445
00:16:07,725 --> 00:16:09,965
Oh, you know, the glamour, I think. And
446
00:16:09,965 --> 00:16:12,705
Sports Illustrated even almost stopped printing,
447
00:16:13,565 --> 00:16:15,725
last year. So bringing the print market is
448
00:16:15,804 --> 00:16:18,205
was super, super tough, and we were finding
449
00:16:18,205 --> 00:16:19,105
that our advertisers
450
00:16:19,589 --> 00:16:21,829
didn't wanna do print. It's hard for them
451
00:16:21,829 --> 00:16:24,149
to track their return on investment. Yeah. So
452
00:16:24,149 --> 00:16:26,709
we recently just decided to go all digital.
453
00:16:26,709 --> 00:16:28,709
We always had our magazine as a digital
454
00:16:28,709 --> 00:16:31,690
option, but now we're a % digital. But
455
00:16:32,195 --> 00:16:34,835
what's exciting with this is that we can
456
00:16:34,835 --> 00:16:38,434
really focus now on offering interactive content. And
457
00:16:38,434 --> 00:16:41,554
when I say interactive content, it's imagine an
458
00:16:41,554 --> 00:16:42,054
advertisement
459
00:16:42,514 --> 00:16:43,014
for
460
00:16:43,715 --> 00:16:46,889
Curt Manufacturing who makes weight distribution hitch does
461
00:16:46,889 --> 00:16:47,789
for campers.
462
00:16:48,250 --> 00:16:50,909
So you can picture, an ad, a typical
463
00:16:51,129 --> 00:16:52,829
ad that you see in a paper magazine.
464
00:16:53,289 --> 00:16:55,309
But maybe in one of the picture boxes,
465
00:16:55,370 --> 00:16:56,509
there's still a picture.
466
00:16:56,889 --> 00:16:58,750
But now there's also a video
467
00:16:59,225 --> 00:17:01,785
that will play that shows you how to
468
00:17:01,785 --> 00:17:02,585
hook up this,
469
00:17:03,144 --> 00:17:05,384
their weight distribution pitch nice and easy in
470
00:17:05,384 --> 00:17:06,205
thirty seconds.
471
00:17:06,585 --> 00:17:08,445
So I'm excited about that opportunity
472
00:17:08,904 --> 00:17:11,484
or like in our DIY or a cooking,
473
00:17:12,025 --> 00:17:13,164
story in the magazine.
474
00:17:13,730 --> 00:17:15,410
The summer issue that's gonna be coming out,
475
00:17:15,410 --> 00:17:17,670
there's gonna be an article on shaved ice.
476
00:17:17,970 --> 00:17:20,769
This is a Japanese type dessert. It's called
477
00:17:20,769 --> 00:17:21,269
Kikagori.
478
00:17:21,730 --> 00:17:22,549
So yummy.
479
00:17:23,170 --> 00:17:25,190
It's not snow cones, completely different.
480
00:17:25,664 --> 00:17:28,164
And, there's gonna be a video in there
481
00:17:28,225 --> 00:17:30,465
on how to actually make a shaved ice
482
00:17:30,465 --> 00:17:33,285
dessert in addition to the the written article
483
00:17:33,345 --> 00:17:35,585
with instructions and pictures. So one thing we
484
00:17:35,585 --> 00:17:37,365
couldn't do on paper for sure.
485
00:17:37,919 --> 00:17:40,179
Right. Exactly. Of trailer hitches,
486
00:17:40,639 --> 00:17:42,579
I know it's this is way off topic.
487
00:17:43,200 --> 00:17:45,139
But, I remember an ad,
488
00:17:45,519 --> 00:17:48,159
this this will age me, but back when
489
00:17:48,159 --> 00:17:48,899
the Oldsmobile
490
00:17:49,200 --> 00:17:49,700
Toronado
491
00:17:50,079 --> 00:17:51,839
was a thing with a big front wheel
492
00:17:51,839 --> 00:17:53,220
drive v eight car,
493
00:17:53,975 --> 00:17:57,734
and Reese did a a weight distribution hitch
494
00:17:57,734 --> 00:18:00,055
ad where they took the rear wheels off
495
00:18:00,055 --> 00:18:01,434
of the old Toronado
496
00:18:01,894 --> 00:18:03,914
and told a kid tow the camper around
497
00:18:04,215 --> 00:18:05,815
because it took all the weight off of
498
00:18:05,815 --> 00:18:06,715
the back wheels.
499
00:18:07,170 --> 00:18:08,309
Oh my gosh.
500
00:18:08,610 --> 00:18:09,110
Anyway,
501
00:18:09,970 --> 00:18:11,509
ironic. Oh, it is.
502
00:18:11,809 --> 00:18:14,369
Yeah. But, yeah, the print print thing is
503
00:18:14,369 --> 00:18:16,630
kind of going away. There are certain magazines
504
00:18:16,850 --> 00:18:19,190
that are, you know, still print, and
505
00:18:19,570 --> 00:18:20,630
and they're
506
00:18:21,170 --> 00:18:21,670
really
507
00:18:22,825 --> 00:18:25,325
focused on that, and and that's fine.
508
00:18:25,785 --> 00:18:28,025
Mhmm. I have some print. You know? My
509
00:18:28,184 --> 00:18:30,105
but, you know, as far as books, I
510
00:18:30,105 --> 00:18:31,164
mean, I had a joke,
511
00:18:31,625 --> 00:18:33,305
that that I put online when I built
512
00:18:33,305 --> 00:18:35,705
my office out here. I brought in the
513
00:18:35,705 --> 00:18:38,365
bookcase be that go that's behind me,
514
00:18:39,039 --> 00:18:40,799
and I put my Kindle on it and
515
00:18:40,799 --> 00:18:42,559
said, oh, I got all my books all,
516
00:18:42,880 --> 00:18:44,339
moved to the bookcase.
517
00:18:46,240 --> 00:18:46,740
Yep.
518
00:18:47,200 --> 00:18:49,599
Yeah. And I fight for camping of of
519
00:18:49,599 --> 00:18:52,400
Kindle, the the old style e ink Kindle,
520
00:18:52,400 --> 00:18:53,055
you know,
521
00:18:53,375 --> 00:18:55,535
is really a great thing to bring along
522
00:18:55,535 --> 00:18:56,894
because you can have all your books with
523
00:18:56,894 --> 00:18:58,674
you. You can read it in the sun.
524
00:18:59,134 --> 00:18:59,455
It's,
525
00:18:59,934 --> 00:19:02,174
it's pretty cool. Anyway, and Yep. No. That's
526
00:19:02,174 --> 00:19:03,615
that's what I do too. I'm I'm an
527
00:19:03,615 --> 00:19:04,095
ebook.
528
00:19:04,975 --> 00:19:07,119
That's how yeah. And I loved books. I
529
00:19:07,119 --> 00:19:08,640
grew up low. I still love to read.
530
00:19:08,640 --> 00:19:10,720
I love books and there is something about
531
00:19:10,720 --> 00:19:11,779
holding them, but,
532
00:19:12,960 --> 00:19:14,339
yeah, we live tiny,
533
00:19:15,119 --> 00:19:17,359
you know, where my house is less than
534
00:19:17,359 --> 00:19:20,240
900 square feet, so I don't have room
535
00:19:20,240 --> 00:19:23,164
for four books. So Right. Yeah. And like
536
00:19:23,164 --> 00:19:25,164
I said, most of mine are in, bins
537
00:19:25,164 --> 00:19:27,744
out in the garage. You know, I Yeah.
538
00:19:27,805 --> 00:19:29,244
You know, I get a book or a
539
00:19:29,244 --> 00:19:31,565
physical book now and again, and but for
540
00:19:31,565 --> 00:19:33,404
the most part, if it's not available on
541
00:19:33,404 --> 00:19:34,785
Kindle, I'm not reading it.
542
00:19:35,325 --> 00:19:37,710
Yeah. And same with magazines. You know? I,
543
00:19:38,670 --> 00:19:41,250
you know, I've subscribed to several magazines
544
00:19:41,549 --> 00:19:43,250
that do send print
545
00:19:43,630 --> 00:19:45,710
copies, but I have already read it by
546
00:19:45,710 --> 00:19:47,230
the time I get the print copy in
547
00:19:47,230 --> 00:19:47,630
the mail,
548
00:19:49,244 --> 00:19:51,565
because it's available online. And,
549
00:19:52,045 --> 00:19:53,244
you know, that's not a bad way to
550
00:19:53,244 --> 00:19:54,545
go. And I like the interactive
551
00:19:55,164 --> 00:19:57,244
ads that's you know, that really helps the
552
00:19:57,244 --> 00:19:57,744
advertiser,
553
00:19:58,045 --> 00:20:01,005
you know, showcase their their thing, whatever that
554
00:20:01,005 --> 00:20:02,045
thing is. And
555
00:20:02,525 --> 00:20:03,025
Mhmm.
556
00:20:03,859 --> 00:20:06,340
Yeah. Our advertisers are really excited about it.
557
00:20:06,340 --> 00:20:08,740
So this, our summer issue will come out
558
00:20:08,740 --> 00:20:10,420
in June, and I'm excited to see what,
559
00:20:11,700 --> 00:20:13,700
what what they submit and how that all
560
00:20:13,700 --> 00:20:14,440
looks like.
561
00:20:14,820 --> 00:20:16,595
Nice. Nice. Do you do you have do
562
00:20:16,595 --> 00:20:18,355
you design that, or do you have somebody
563
00:20:18,355 --> 00:20:20,755
that does that, the the layouts and all
564
00:20:20,755 --> 00:20:23,095
that? We have somebody that designs it.
565
00:20:23,795 --> 00:20:25,475
But I have a feeling that as far
566
00:20:25,475 --> 00:20:27,795
as the interactive ads, that might be something
567
00:20:27,795 --> 00:20:28,994
I might have to show them how to
568
00:20:28,994 --> 00:20:29,735
do because,
569
00:20:30,355 --> 00:20:32,769
I'm the one that discovered that our our
570
00:20:32,769 --> 00:20:34,710
software was capable of doing it.
571
00:20:35,730 --> 00:20:36,869
Okay. So
572
00:20:37,170 --> 00:20:37,990
yeah. I
573
00:20:38,289 --> 00:20:38,850
I guess,
574
00:20:39,410 --> 00:20:41,650
anything we didn't cover that you'd like to
575
00:20:41,650 --> 00:20:42,150
cover?
576
00:20:42,930 --> 00:20:44,930
I can't think of anything other than, you
577
00:20:44,930 --> 00:20:45,430
know,
578
00:20:45,875 --> 00:20:48,115
podcasting is great. There's a lot of great
579
00:20:48,115 --> 00:20:50,434
resources out there, in the you know, social
580
00:20:50,434 --> 00:20:53,174
media groups. Like, for us, RV Content Creators
581
00:20:53,555 --> 00:20:55,154
is a nice group on,
582
00:20:55,795 --> 00:20:58,035
Facebook that is a wealth of information. I
583
00:20:58,035 --> 00:21:00,049
know when I was getting started, it was
584
00:21:00,049 --> 00:21:01,329
a great source for me to go to
585
00:21:01,329 --> 00:21:03,750
say, okay. What mics what what what microphone
586
00:21:03,970 --> 00:21:04,769
should I look at?
587
00:21:05,570 --> 00:21:08,210
What software editing software is good? Of course,
588
00:21:08,210 --> 00:21:09,670
we've always been with Blueberry.
589
00:21:10,930 --> 00:21:13,009
So that that was And we're happy to
590
00:21:13,009 --> 00:21:13,670
have you.
591
00:21:15,375 --> 00:21:16,115
Well, congratulations
592
00:21:16,494 --> 00:21:19,375
on being the podcasters of the month, here
593
00:21:19,375 --> 00:21:20,195
at Poolebury.
594
00:21:20,974 --> 00:21:21,855
And, we'll,
595
00:21:22,654 --> 00:21:24,994
we'll get this, into one of our episodes
596
00:21:25,455 --> 00:21:27,934
and, probably on YouTube. So
597
00:21:28,575 --> 00:21:29,075
Fantastic.
598
00:21:29,929 --> 00:21:31,470
Thanks, Mike. Appreciate it.
599
00:21:34,250 --> 00:21:36,730
Thanks for joining us. Come back next week.
600
00:21:36,730 --> 00:21:37,630
And in the meantime,
601
00:21:38,009 --> 00:21:40,250
head to podcastinsider.com
602
00:21:40,250 --> 00:21:41,230
for more information.
603
00:21:41,769 --> 00:21:44,349
To subscribe, share, and read our show notes,
604
00:21:44,644 --> 00:21:46,724
check out the latest suite of services and
605
00:21:46,724 --> 00:21:47,704
learn how Blueberry
606
00:21:48,164 --> 00:21:52,105
can help you leverage your podcast, visit blueberry.com.
607
00:21:52,404 --> 00:21:55,764
That's Blueberry without the e's because it can't
608
00:21:55,764 --> 00:21:56,825
afford the e's.
00:00:05,839 --> 00:00:08,639
You're listening to Podcast Insider hosted by Mike
2
00:00:08,639 --> 00:00:11,039
Dell, Todd Cochran, and Mackenzie Bennett from the
3
00:00:11,039 --> 00:00:12,019
Blueberry team,
4
00:00:12,384 --> 00:00:15,664
bringing you weekly insights, advice, and insider tips
5
00:00:15,664 --> 00:00:17,745
and tricks to help you start, grow, and
6
00:00:17,745 --> 00:00:18,964
thrive through podcasting,
7
00:00:19,505 --> 00:00:21,025
all with the support of your team here
8
00:00:21,025 --> 00:00:22,244
at Blueberry Podcasting.
9
00:00:22,704 --> 00:00:24,404
Welcome. Let's dive in.
10
00:00:27,129 --> 00:00:28,489
Hey. Well, welcome to,
11
00:00:29,210 --> 00:00:30,349
Podcast Insider.
12
00:00:30,809 --> 00:00:33,129
I guess this will be considered a special
13
00:00:33,129 --> 00:00:35,689
interview, and I've got Lisa McDermott from Girl
14
00:00:35,689 --> 00:00:38,170
Camper here. How are you doing? Thanks, Mike.
15
00:00:38,170 --> 00:00:39,149
I'm doing great.
16
00:00:39,914 --> 00:00:41,914
Did I pronounce your last name right? I
17
00:00:41,914 --> 00:00:43,695
didn't ask before we started.
18
00:00:44,795 --> 00:00:46,634
You did. That one that one's a little
19
00:00:46,634 --> 00:00:48,734
harder to screw up than my first name.
20
00:00:48,795 --> 00:00:50,875
Yes. There you go. There you go. But,
21
00:00:51,195 --> 00:00:54,210
yeah, Lisa's gonna be our, podcaster of the
22
00:00:54,210 --> 00:00:56,689
month, I think, for May, is it, or
23
00:00:56,689 --> 00:00:58,710
is it April? I don't remember which.
24
00:00:59,570 --> 00:01:01,829
I'm hoping May because it's the April.
25
00:01:04,769 --> 00:01:05,509
But, anyway,
26
00:01:05,969 --> 00:01:08,334
we met Lisa or I didn't, but, our
27
00:01:08,334 --> 00:01:11,475
team did down in, Tucson for TravelCon.
28
00:01:12,255 --> 00:01:12,755
Mhmm.
29
00:01:13,375 --> 00:01:15,615
Yes. I met the great, Blueberry team down
30
00:01:15,615 --> 00:01:18,015
there at TravelCon, and it was nice to
31
00:01:18,015 --> 00:01:19,295
speak to them. And you and I have
32
00:01:19,295 --> 00:01:21,000
spoke a few times on the phone Oh,
33
00:01:21,000 --> 00:01:23,799
yeah. When I've needed some customer support with
34
00:01:23,799 --> 00:01:26,120
with the hosting on Blueberry, which has been
35
00:01:26,120 --> 00:01:27,640
so simple to use. So
36
00:01:28,200 --> 00:01:30,280
Oh, very good. Very good. And speaking of
37
00:01:30,280 --> 00:01:32,859
that, how did you get started in podcasting?
38
00:01:34,040 --> 00:01:34,540
Well,
39
00:01:35,534 --> 00:01:37,075
I love this question because,
40
00:01:38,254 --> 00:01:39,635
it was more of a default.
41
00:01:40,094 --> 00:01:42,974
My our company, Janine or Growcamper has been
42
00:01:42,974 --> 00:01:45,454
around for ten years, and it really started
43
00:01:45,454 --> 00:01:47,314
with a blog post and a podcast
44
00:01:47,935 --> 00:01:50,094
that was is hosting. She's my cohost, Janine
45
00:01:50,094 --> 00:01:52,359
Pettit. She's also the founder of Grow Camper.
46
00:01:53,140 --> 00:01:55,640
And she kind of entered the podcasting world.
47
00:01:56,099 --> 00:01:58,099
Like I said, ten years ago when there
48
00:01:58,099 --> 00:01:59,939
really weren't a ton of podcasts out there
49
00:01:59,939 --> 00:02:01,159
and there certainly weren't,
50
00:02:01,780 --> 00:02:02,599
very many
51
00:02:02,900 --> 00:02:06,034
that dealt with camping, at least not in,
52
00:02:06,174 --> 00:02:08,735
in our aspect of it and, and really
53
00:02:08,735 --> 00:02:09,875
geared towards women.
54
00:02:10,414 --> 00:02:13,694
And so Janine's podcast, the girl camper podcast
55
00:02:13,694 --> 00:02:16,175
became really, really popular very quickly, which was
56
00:02:16,175 --> 00:02:16,675
awesome
57
00:02:17,294 --> 00:02:19,455
and is how I discovered it. I loved
58
00:02:19,455 --> 00:02:21,360
listening to it and learning all kinds of
59
00:02:21,360 --> 00:02:22,580
things about camping.
60
00:02:23,200 --> 00:02:25,360
And then when she decided about five years
61
00:02:25,360 --> 00:02:25,860
ago
62
00:02:26,240 --> 00:02:29,040
to start bringing on guides and hostesses to
63
00:02:29,040 --> 00:02:31,599
do events across the country and help other
64
00:02:31,599 --> 00:02:34,164
women learn how to camp and, and provide
65
00:02:34,164 --> 00:02:35,364
opportunities to bring,
66
00:02:35,844 --> 00:02:38,405
women who enjoyed the outdoors together. I jumped
67
00:02:38,405 --> 00:02:40,424
on that and became the South Dakota guide
68
00:02:40,644 --> 00:02:42,405
and was able to host some trips and
69
00:02:42,405 --> 00:02:44,424
things like that. Well, then over the years,
70
00:02:45,685 --> 00:02:48,550
my job duties have changed drastically. I'm no
71
00:02:48,550 --> 00:02:50,310
longer the South Dakota guide. I'm actually the
72
00:02:50,310 --> 00:02:51,770
vice president of Grow Camper,
73
00:02:52,150 --> 00:02:54,710
and part of that includes being the cohost
74
00:02:54,710 --> 00:02:56,169
of the Grow Camper podcast.
75
00:02:56,790 --> 00:02:58,949
So how did I get the podcast? I
76
00:02:58,949 --> 00:03:01,510
I kind of inherited it. Yeah. Let's say
77
00:03:01,510 --> 00:03:02,889
not a bad way to go.
78
00:03:04,284 --> 00:03:07,724
But, so, you know, has podcasting really helped
79
00:03:07,724 --> 00:03:10,224
you, get, you know, get some more reach
80
00:03:10,364 --> 00:03:11,664
out there for your community?
81
00:03:12,444 --> 00:03:14,525
It has. You know, we put the podcast
82
00:03:14,525 --> 00:03:16,224
on hold in 2020
83
00:03:16,284 --> 00:03:17,664
to launch the magazine.
84
00:03:18,599 --> 00:03:20,599
And I, for one was one of them
85
00:03:20,599 --> 00:03:22,840
that kept by bugging Janine, bring it back,
86
00:03:22,840 --> 00:03:24,520
bring it back. I missed that. I missed
87
00:03:24,520 --> 00:03:25,099
that weekly,
88
00:03:26,039 --> 00:03:26,539
episode.
89
00:03:27,159 --> 00:03:29,099
And but, you know, is, you know, podcasting
90
00:03:29,240 --> 00:03:30,939
is is takes a lot of work
91
00:03:31,425 --> 00:03:33,985
and we just didn't have the the the
92
00:03:33,985 --> 00:03:35,665
bandwidth at the time to do it. And
93
00:03:35,665 --> 00:03:36,645
then a year ago,
94
00:03:37,425 --> 00:03:39,265
it was the right time. We're like, alright,
95
00:03:39,265 --> 00:03:41,105
we're ready. Let's bring it back. She asked
96
00:03:41,105 --> 00:03:42,305
if I would co host it and I
97
00:03:42,305 --> 00:03:43,365
said, I sure would.
98
00:03:43,740 --> 00:03:46,219
And we we brought it back, and we
99
00:03:46,219 --> 00:03:48,139
brought it back not as a podcast, but
100
00:03:48,139 --> 00:03:49,199
also as a video
101
00:03:49,580 --> 00:03:50,639
podcast too.
102
00:03:51,099 --> 00:03:52,639
So that's been a different aspect,
103
00:03:53,020 --> 00:03:55,439
for us, but we are seeing our numbers,
104
00:03:56,444 --> 00:03:58,064
growing again, which is awesome,
105
00:03:58,444 --> 00:04:00,465
to get back in there. For the podcasting
106
00:04:00,525 --> 00:04:02,525
standpoint, we've got a lot more competition out
107
00:04:02,525 --> 00:04:04,385
there. There's a lot camping
108
00:04:04,844 --> 00:04:05,344
orientated
109
00:04:05,724 --> 00:04:06,224
podcasts.
110
00:04:07,405 --> 00:04:09,645
But I think for girl camper, we're still
111
00:04:09,645 --> 00:04:11,340
very unique in our niche. We are
112
00:04:12,300 --> 00:04:12,780
female,
113
00:04:13,180 --> 00:04:13,680
campers.
114
00:04:14,300 --> 00:04:16,879
Not that there isn't useful information for
115
00:04:17,500 --> 00:04:19,819
everybody on what we do, but our our
116
00:04:19,819 --> 00:04:21,519
target audience really is,
117
00:04:22,060 --> 00:04:23,040
women campers.
118
00:04:23,524 --> 00:04:26,165
Yeah. I noticed your your last episode, you,
119
00:04:26,404 --> 00:04:28,745
were talking to some guy about,
120
00:04:29,125 --> 00:04:29,625
toilets.
121
00:04:30,245 --> 00:04:30,745
Yes.
122
00:04:31,285 --> 00:04:34,345
Yes. It's an important part of, of the
123
00:04:35,205 --> 00:04:37,365
of camping, I'm sure. But, you know, I
124
00:04:37,365 --> 00:04:39,520
thought that was funny because, you know, usually,
125
00:04:39,900 --> 00:04:41,980
anything goes wrong with a toilet, I'm the
126
00:04:41,980 --> 00:04:42,480
guy.
127
00:04:43,740 --> 00:04:44,240
Exactly.
128
00:04:44,779 --> 00:04:47,040
And for us, you know, for women camping,
129
00:04:47,819 --> 00:04:49,500
a lot I mean, it's not a lot
130
00:04:49,500 --> 00:04:51,020
of us are married. I'm married. My husband
131
00:04:51,020 --> 00:04:52,860
does come camping with me, but we camp
132
00:04:52,860 --> 00:04:55,574
by ourselves too. I'm taking off this week
133
00:04:55,574 --> 00:04:57,735
to be gone for for a couple of
134
00:04:57,735 --> 00:04:58,214
weeks.
135
00:04:58,935 --> 00:05:00,935
I'm a new brand ambassador for new camp,
136
00:05:00,935 --> 00:05:02,774
and I'm gonna be taking one of their
137
00:05:02,774 --> 00:05:04,535
campers on the road and and showing how
138
00:05:04,535 --> 00:05:05,654
to use it. And I gotta show how
139
00:05:05,654 --> 00:05:08,319
to use it as a solo woman traveler.
140
00:05:08,459 --> 00:05:10,639
Mhmm. So we've gotta be able
141
00:05:11,019 --> 00:05:13,180
to educate our our our audience on how
142
00:05:13,180 --> 00:05:14,779
you can do different things and make them
143
00:05:14,779 --> 00:05:15,279
comfortable,
144
00:05:16,060 --> 00:05:17,039
so that that
145
00:05:17,419 --> 00:05:19,500
they do wanna go camping and things like
146
00:05:19,500 --> 00:05:21,360
that. So yeah. You know,
147
00:05:21,814 --> 00:05:22,875
just out of curiosity,
148
00:05:23,495 --> 00:05:25,034
I mean, do you you covered
149
00:05:25,334 --> 00:05:28,534
RVing and tent camping and and all the
150
00:05:28,534 --> 00:05:31,654
above, or is it, just, you know, kinda
151
00:05:31,654 --> 00:05:33,594
one niche within camping?
152
00:05:34,159 --> 00:05:35,680
We like to say at Crow Camper, there's
153
00:05:35,680 --> 00:05:37,039
no wrong way to camp like a girl,
154
00:05:37,039 --> 00:05:39,199
and we absolutely mean that. And I think
155
00:05:39,199 --> 00:05:41,039
I'm kind of the epitome of that too,
156
00:05:41,039 --> 00:05:41,539
because
157
00:05:41,919 --> 00:05:42,240
I,
158
00:05:42,959 --> 00:05:43,620
I have
159
00:05:44,000 --> 00:05:46,399
a small teardrop. I have a van. I
160
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have a fifth wheel, but I also have
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multiple tents.
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I love to hammock camp
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and I,
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you know, I just I love being outdoors
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and there's just, you know, whether you wanna
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car camp, maybe you wanna stay at a
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cabin. We don't care. It's more about getting
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out there, getting together, experiencing nature,
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and camping in some sort of fashion.
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Yeah. Neat.
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Yeah.
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My wife and I went camping once in
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a tent, and I told her after that,
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we're never gonna do this again.
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So we've always had RVs after that, but,
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in one shape way, shape, or form.
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Somebody having a little teardrop. Those are cool.
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They are really fun. They're so adorable.
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Yeah. But, you know, like, at GrowCamper, we
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not only do camp I mean, we do
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camping events,
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but that can run the gamut of what
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that is.
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We usually do a river trip each year
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where we're on a we're whitewater rafting some
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river for a week. So on that, we're
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sleeping on the beach,
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you know, whether it's Grand Canyon, the Salmon
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River, the Green River. This year, I'm super
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excited. I'm taking
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15 women well, 14, because I'm counting 15,
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counting myself. We are doing a 25
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mile
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through hike in the,
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backcountry
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of the Black Hills Of South Dakota.
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We are backpacking, which means we are all
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carrying all of our supplies,
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our tents. I'm gonna be hammock camping, all
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of our food, all of our water.
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It's gonna be over ten days. My youngest
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person so far signed up is 46, and
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I believe I have
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a handful of women that are in their
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seventies. They're gonna be doing this. Nice.
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Yeah. That's
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I don't know if I'd wanna do that,
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but,
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I'm comfortable with my,
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La Z Boy or whatever, but
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you know? So as far as the, the
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podcasting and video, you're you're I assume you're
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doing a YouTube channel and,
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and plus
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on top of that, a video podcast. And,
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are you doing any video podcasting
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via RSS?
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So, like, to Apple Podcasts or whatnot.
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The video,
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we're not
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you know what? Honestly, Mike, I don't know.
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That's one of the technical sides I don't
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know.
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I know we are on Apple
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Podcasts
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as far as our podcast goes. Yeah. Yeah.
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Your audio. Yeah. Okay. Good. Yeah. Like like
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I said, there's a lot there there's kind
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of a controversy going on in the podcast
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world.
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What what you can call a podcast, well,
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viewers and listeners don't care. So, you know,
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you can have a podcast on YouTube, I
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guess,
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and that's cool.
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Yeah. That's what I actually suggest to people.
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You know, video is where you'd you know,
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YouTube shines,
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and audio is where podcast shines. You know,
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podcasting
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via the RSS feed or, you know, all
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the technical geekery that we're not talking about.
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But,
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anyway But it does bring up a challenge
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when you are doing something like we're doing
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where our podcast is also video.
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We have to make sure that when we're
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doing,
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our podcast,
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that what we're or
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when we're as we're videoing, we've gotta make
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sure that what we're talking about
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is conveyed to the audio listener.
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So when we look for a podcast sponsors,
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I have to explain to them, yes, this
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is a video ad that I'm looking for,
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but your audio has to be, think of
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it as more as video ad. Right. So,
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you know, it can't be yes. We want
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a lot of pretty pictures, but there better
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there better not be a lot of,
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quiet time or however you call that. Sure.
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Sure. Yeah. You know, and that and the
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thing with and a lot of podcasters that
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also do video
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do forget that they have an audio audience.
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And, you know, hey. Look at this. Well,
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the person that's listening on their, iPhone or
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in their car can't look at that.
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Yeah. So We've
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we've been guilty of that too, and I
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think I've usually had to qualify those podcasts
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by saying, hey. You might wanna go watch
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the video on this one because
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it might be translated. You know, another technique
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I've found that works pretty well with that
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is, you know, say, all all these things
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I'm referencing, we're gonna have on the blog
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post over at whatever.com,
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you know, you know, wherever you publish your
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show,
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you know, the show notes as as so
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many people say. But,
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again, you know, if there is a visual
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element that the audio listeners are getting not
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getting in the audio, they can get it,
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you know, maybe on your blog post or
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in the video. You know? It might, you
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know, help you build the video channel too.
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So Right. Why not? You know?
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Again, you know, we don't care where people
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listen or consume it as long as you
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do. Exactly.
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Alright. And as far as technical challenges, I
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don't remember any of the specifics,
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of any of the technical challenges, but has
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it been pretty smooth mostly?
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Mostly. I mean, for me, it was, you
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know, I I I had no podcasting experience.
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And so I had to kinda jump into
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this with both feet. And in the past,
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Janine had hired
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an outside person to to do the editing
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and things like that of the podcast. Well,
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when it was just audio, it was a
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little easier to edit than it was when
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you've gotta edit a video. And one of
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our concerns was hiring someone outside of Go
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Camper was that they really didn't know our
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voice or what what we do.
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And then to have to,
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in our video, add some images and things
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like that. We wanted to make sure that
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they made sense. So
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I ended up inheriting the production part of
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it too.
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And, so having to learn that was, was
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a bit of a challenge and then finding
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the right software to do editing. And I'm,
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I'm, I'm still not sure I have the
321
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right software because once in a while there
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are some video or video audio glitches,
323
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things like that.
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And, and then being able to do things
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on a budget too, you know, since we're
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not a big production
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studio,
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what can we
329
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how can we tweak our audio to make
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it sound better
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without breaking the bank?
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Sure. Sure. And, you know, the thing
333
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with that with a lot of indie podcasters,
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and I would consider you an indie podcaster,
335
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you know, You do have to kinda learn
336
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everything. You know? You don't have a program
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00:12:10,970 --> 00:12:13,370
manager. You don't have a a an editor,
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a producer, a this or a that. You
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know? You're you're the whole radio station.
340
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If you think of it Right. Video terms
341
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or TV.
342
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Yeah. You're the whole thing, and, you know,
343
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learning this stuff takes some time, but, you
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know, give yourself some grace on that. You
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00:12:29,034 --> 00:12:32,174
know, the beauty of independent podcasting is
346
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people will forgive you for
347
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crappy audio once in a while. Don't do
348
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it all the time, but, you know, you
349
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could have, you know, I had an issue
350
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over the one of my episodes the other
351
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day, and and, you know, I had just
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sent it. Sorry about the audio, but, you
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know, here it is. You know? And Exactly.
354
00:12:50,254 --> 00:12:52,254
You know, you're never gonna be perfect. You
355
00:12:52,254 --> 00:12:54,095
know? If you want perfect, then you gotta
356
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have a team of 10 and
357
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and, you know, all that. And, you know,
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you just most people don't have the resources
359
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for that or the want to manage something
360
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like that.
361
00:13:04,320 --> 00:13:06,160
Exactly. There's only so much time in the
362
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day and, you know, that there's there's plates
363
00:13:09,679 --> 00:13:10,740
are very full.
364
00:13:11,200 --> 00:13:13,920
Yeah. For sure. And, you know, just just
365
00:13:13,920 --> 00:13:16,080
keeping up with the weekly show, just the
366
00:13:16,080 --> 00:13:18,899
recording and the the Mhmm. You know, preplanning
367
00:13:19,120 --> 00:13:19,620
and
368
00:13:19,955 --> 00:13:21,715
and, you know, if you're gonna have guests,
369
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you gotta coordinate with the guests and, you
370
00:13:24,434 --> 00:13:26,754
know, it's it it's a it's a it's
371
00:13:26,754 --> 00:13:29,735
a slog sometimes and, you know, you but,
372
00:13:29,955 --> 00:13:32,774
again, you know, indie podcast listeners
373
00:13:33,554 --> 00:13:34,215
and viewers
374
00:13:35,079 --> 00:13:36,679
don't care so much as long as they
375
00:13:36,679 --> 00:13:37,579
get their content.
376
00:13:38,120 --> 00:13:41,079
Yeah. True. And AI has really helped,
377
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streamline the process for us.
378
00:13:43,720 --> 00:13:46,120
I'm using ChatGPT quite a bit when I've
379
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I know
380
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that it's it helps with, narrowing down topics
381
00:13:50,085 --> 00:13:52,245
that we haven't done before or that we
382
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know that our demographics,
383
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would like to hear.
384
00:13:56,164 --> 00:13:58,725
And then it helps me, when I have
385
00:13:58,725 --> 00:14:00,725
that topic, like, I'm gonna be doing one
386
00:14:00,725 --> 00:14:02,009
on traveling with pets.
387
00:14:02,490 --> 00:14:05,309
It helped draft the questions for the person.
388
00:14:05,450 --> 00:14:06,490
And then I can put in there, you
389
00:14:06,490 --> 00:14:07,850
know, who is the person they're gonna be
390
00:14:07,850 --> 00:14:09,870
interviewing, what's a little bit of their background,
391
00:14:10,410 --> 00:14:12,649
and it helps write the intro and the
392
00:14:12,649 --> 00:14:14,294
outro script for me
393
00:14:14,774 --> 00:14:16,154
that I'm gonna use. So,
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00:14:16,774 --> 00:14:17,995
I I really appreciate,
395
00:14:18,934 --> 00:14:19,434
how
396
00:14:19,815 --> 00:14:21,274
much AI is helping.
397
00:14:21,735 --> 00:14:23,975
Right. And, of course, you know, Blueberry has
398
00:14:23,975 --> 00:14:26,534
some AI stuff built into our platform as
399
00:14:26,534 --> 00:14:28,235
well. But, you know,
400
00:14:28,830 --> 00:14:31,149
I use a lot of chat GBT and,
401
00:14:31,149 --> 00:14:33,790
you know, for for things work related. I
402
00:14:33,790 --> 00:14:35,950
mean Mhmm. You know, I'll write something, and
403
00:14:35,950 --> 00:14:38,350
I say, well, it's technically right, but who
404
00:14:38,350 --> 00:14:40,350
would wanna read that? I'll run it through
405
00:14:40,350 --> 00:14:41,090
there to,
406
00:14:41,629 --> 00:14:44,174
you know, friendly it up or or, you
407
00:14:44,174 --> 00:14:47,455
know, detectify it or whatever. And it it
408
00:14:47,455 --> 00:14:49,394
really is a a handy tool
409
00:14:49,934 --> 00:14:50,434
for
410
00:14:50,815 --> 00:14:52,754
just life in general these days.
411
00:14:53,455 --> 00:14:55,054
It really is. And I found, you know,
412
00:14:55,054 --> 00:14:56,095
the more that I use it and I
413
00:14:56,095 --> 00:14:57,315
don't have a paid version.
414
00:14:57,959 --> 00:14:59,639
The more I use it, the more it
415
00:14:59,639 --> 00:15:01,480
does pick up on what my voice is.
416
00:15:01,480 --> 00:15:03,179
I finally got it to stop using
417
00:15:03,559 --> 00:15:04,299
in conclusion
418
00:15:06,199 --> 00:15:08,039
and words like that, or the big fluffy
419
00:15:08,039 --> 00:15:09,959
words to describe things. I'm like, okay, I
420
00:15:09,959 --> 00:15:12,174
don't use I'm a lawyer by by background,
421
00:15:12,174 --> 00:15:15,235
so I don't use fluffy adjectives usually. Yep.
422
00:15:15,615 --> 00:15:16,115
So,
423
00:15:16,975 --> 00:15:19,054
I have to be very, very precise in
424
00:15:19,054 --> 00:15:22,194
that that line of work. Exactly. Words matter.
425
00:15:22,414 --> 00:15:25,074
Yep. Yep. So very good. So,
426
00:15:27,500 --> 00:15:28,000
see.
427
00:15:28,700 --> 00:15:31,100
You said you got quite the community from
428
00:15:31,100 --> 00:15:35,200
the looks of it here at girlcamper.com?
429
00:15:35,659 --> 00:15:36,159
Yes.
430
00:15:37,019 --> 00:15:39,100
In a magazine. Wow. I I was in
431
00:15:39,100 --> 00:15:41,440
the magazine business as a graphic artist
432
00:15:41,764 --> 00:15:42,804
years and years ago.
433
00:15:44,004 --> 00:15:46,085
You know, how are you doing print, or
434
00:15:46,085 --> 00:15:48,965
is it just an online magazine, anything like
435
00:15:48,965 --> 00:15:49,465
that?
436
00:15:49,845 --> 00:15:53,125
We just transitioned from print to digital. As
437
00:15:53,125 --> 00:15:56,079
you know, magazines are tough these days. And
438
00:15:56,079 --> 00:15:57,379
if you do a
439
00:15:57,759 --> 00:15:58,659
dive into
440
00:15:59,120 --> 00:16:01,600
what magazines are no longer being printed, it's
441
00:16:01,600 --> 00:16:02,339
pretty amazing.
442
00:16:03,199 --> 00:16:04,500
You know, oh, magazine
443
00:16:04,959 --> 00:16:06,259
and, Playboy.
444
00:16:06,924 --> 00:16:07,424
Yeah.
445
00:16:07,725 --> 00:16:09,965
Oh, you know, the glamour, I think. And
446
00:16:09,965 --> 00:16:12,705
Sports Illustrated even almost stopped printing,
447
00:16:13,565 --> 00:16:15,725
last year. So bringing the print market is
448
00:16:15,804 --> 00:16:18,205
was super, super tough, and we were finding
449
00:16:18,205 --> 00:16:19,105
that our advertisers
450
00:16:19,589 --> 00:16:21,829
didn't wanna do print. It's hard for them
451
00:16:21,829 --> 00:16:24,149
to track their return on investment. Yeah. So
452
00:16:24,149 --> 00:16:26,709
we recently just decided to go all digital.
453
00:16:26,709 --> 00:16:28,709
We always had our magazine as a digital
454
00:16:28,709 --> 00:16:31,690
option, but now we're a % digital. But
455
00:16:32,195 --> 00:16:34,835
what's exciting with this is that we can
456
00:16:34,835 --> 00:16:38,434
really focus now on offering interactive content. And
457
00:16:38,434 --> 00:16:41,554
when I say interactive content, it's imagine an
458
00:16:41,554 --> 00:16:42,054
advertisement
459
00:16:42,514 --> 00:16:43,014
for
460
00:16:43,715 --> 00:16:46,889
Curt Manufacturing who makes weight distribution hitch does
461
00:16:46,889 --> 00:16:47,789
for campers.
462
00:16:48,250 --> 00:16:50,909
So you can picture, an ad, a typical
463
00:16:51,129 --> 00:16:52,829
ad that you see in a paper magazine.
464
00:16:53,289 --> 00:16:55,309
But maybe in one of the picture boxes,
465
00:16:55,370 --> 00:16:56,509
there's still a picture.
466
00:16:56,889 --> 00:16:58,750
But now there's also a video
467
00:16:59,225 --> 00:17:01,785
that will play that shows you how to
468
00:17:01,785 --> 00:17:02,585
hook up this,
469
00:17:03,144 --> 00:17:05,384
their weight distribution pitch nice and easy in
470
00:17:05,384 --> 00:17:06,205
thirty seconds.
471
00:17:06,585 --> 00:17:08,445
So I'm excited about that opportunity
472
00:17:08,904 --> 00:17:11,484
or like in our DIY or a cooking,
473
00:17:12,025 --> 00:17:13,164
story in the magazine.
474
00:17:13,730 --> 00:17:15,410
The summer issue that's gonna be coming out,
475
00:17:15,410 --> 00:17:17,670
there's gonna be an article on shaved ice.
476
00:17:17,970 --> 00:17:20,769
This is a Japanese type dessert. It's called
477
00:17:20,769 --> 00:17:21,269
Kikagori.
478
00:17:21,730 --> 00:17:22,549
So yummy.
479
00:17:23,170 --> 00:17:25,190
It's not snow cones, completely different.
480
00:17:25,664 --> 00:17:28,164
And, there's gonna be a video in there
481
00:17:28,225 --> 00:17:30,465
on how to actually make a shaved ice
482
00:17:30,465 --> 00:17:33,285
dessert in addition to the the written article
483
00:17:33,345 --> 00:17:35,585
with instructions and pictures. So one thing we
484
00:17:35,585 --> 00:17:37,365
couldn't do on paper for sure.
485
00:17:37,919 --> 00:17:40,179
Right. Exactly. Of trailer hitches,
486
00:17:40,639 --> 00:17:42,579
I know it's this is way off topic.
487
00:17:43,200 --> 00:17:45,139
But, I remember an ad,
488
00:17:45,519 --> 00:17:48,159
this this will age me, but back when
489
00:17:48,159 --> 00:17:48,899
the Oldsmobile
490
00:17:49,200 --> 00:17:49,700
Toronado
491
00:17:50,079 --> 00:17:51,839
was a thing with a big front wheel
492
00:17:51,839 --> 00:17:53,220
drive v eight car,
493
00:17:53,975 --> 00:17:57,734
and Reese did a a weight distribution hitch
494
00:17:57,734 --> 00:18:00,055
ad where they took the rear wheels off
495
00:18:00,055 --> 00:18:01,434
of the old Toronado
496
00:18:01,894 --> 00:18:03,914
and told a kid tow the camper around
497
00:18:04,215 --> 00:18:05,815
because it took all the weight off of
498
00:18:05,815 --> 00:18:06,715
the back wheels.
499
00:18:07,170 --> 00:18:08,309
Oh my gosh.
500
00:18:08,610 --> 00:18:09,110
Anyway,
501
00:18:09,970 --> 00:18:11,509
ironic. Oh, it is.
502
00:18:11,809 --> 00:18:14,369
Yeah. But, yeah, the print print thing is
503
00:18:14,369 --> 00:18:16,630
kind of going away. There are certain magazines
504
00:18:16,850 --> 00:18:19,190
that are, you know, still print, and
505
00:18:19,570 --> 00:18:20,630
and they're
506
00:18:21,170 --> 00:18:21,670
really
507
00:18:22,825 --> 00:18:25,325
focused on that, and and that's fine.
508
00:18:25,785 --> 00:18:28,025
Mhmm. I have some print. You know? My
509
00:18:28,184 --> 00:18:30,105
but, you know, as far as books, I
510
00:18:30,105 --> 00:18:31,164
mean, I had a joke,
511
00:18:31,625 --> 00:18:33,305
that that I put online when I built
512
00:18:33,305 --> 00:18:35,705
my office out here. I brought in the
513
00:18:35,705 --> 00:18:38,365
bookcase be that go that's behind me,
514
00:18:39,039 --> 00:18:40,799
and I put my Kindle on it and
515
00:18:40,799 --> 00:18:42,559
said, oh, I got all my books all,
516
00:18:42,880 --> 00:18:44,339
moved to the bookcase.
517
00:18:46,240 --> 00:18:46,740
Yep.
518
00:18:47,200 --> 00:18:49,599
Yeah. And I fight for camping of of
519
00:18:49,599 --> 00:18:52,400
Kindle, the the old style e ink Kindle,
520
00:18:52,400 --> 00:18:53,055
you know,
521
00:18:53,375 --> 00:18:55,535
is really a great thing to bring along
522
00:18:55,535 --> 00:18:56,894
because you can have all your books with
523
00:18:56,894 --> 00:18:58,674
you. You can read it in the sun.
524
00:18:59,134 --> 00:18:59,455
It's,
525
00:18:59,934 --> 00:19:02,174
it's pretty cool. Anyway, and Yep. No. That's
526
00:19:02,174 --> 00:19:03,615
that's what I do too. I'm I'm an
527
00:19:03,615 --> 00:19:04,095
ebook.
528
00:19:04,975 --> 00:19:07,119
That's how yeah. And I loved books. I
529
00:19:07,119 --> 00:19:08,640
grew up low. I still love to read.
530
00:19:08,640 --> 00:19:10,720
I love books and there is something about
531
00:19:10,720 --> 00:19:11,779
holding them, but,
532
00:19:12,960 --> 00:19:14,339
yeah, we live tiny,
533
00:19:15,119 --> 00:19:17,359
you know, where my house is less than
534
00:19:17,359 --> 00:19:20,240
900 square feet, so I don't have room
535
00:19:20,240 --> 00:19:23,164
for four books. So Right. Yeah. And like
536
00:19:23,164 --> 00:19:25,164
I said, most of mine are in, bins
537
00:19:25,164 --> 00:19:27,744
out in the garage. You know, I Yeah.
538
00:19:27,805 --> 00:19:29,244
You know, I get a book or a
539
00:19:29,244 --> 00:19:31,565
physical book now and again, and but for
540
00:19:31,565 --> 00:19:33,404
the most part, if it's not available on
541
00:19:33,404 --> 00:19:34,785
Kindle, I'm not reading it.
542
00:19:35,325 --> 00:19:37,710
Yeah. And same with magazines. You know? I,
543
00:19:38,670 --> 00:19:41,250
you know, I've subscribed to several magazines
544
00:19:41,549 --> 00:19:43,250
that do send print
545
00:19:43,630 --> 00:19:45,710
copies, but I have already read it by
546
00:19:45,710 --> 00:19:47,230
the time I get the print copy in
547
00:19:47,230 --> 00:19:47,630
the mail,
548
00:19:49,244 --> 00:19:51,565
because it's available online. And,
549
00:19:52,045 --> 00:19:53,244
you know, that's not a bad way to
550
00:19:53,244 --> 00:19:54,545
go. And I like the interactive
551
00:19:55,164 --> 00:19:57,244
ads that's you know, that really helps the
552
00:19:57,244 --> 00:19:57,744
advertiser,
553
00:19:58,045 --> 00:20:01,005
you know, showcase their their thing, whatever that
554
00:20:01,005 --> 00:20:02,045
thing is. And
555
00:20:02,525 --> 00:20:03,025
Mhmm.
556
00:20:03,859 --> 00:20:06,340
Yeah. Our advertisers are really excited about it.
557
00:20:06,340 --> 00:20:08,740
So this, our summer issue will come out
558
00:20:08,740 --> 00:20:10,420
in June, and I'm excited to see what,
559
00:20:11,700 --> 00:20:13,700
what what they submit and how that all
560
00:20:13,700 --> 00:20:14,440
looks like.
561
00:20:14,820 --> 00:20:16,595
Nice. Nice. Do you do you have do
562
00:20:16,595 --> 00:20:18,355
you design that, or do you have somebody
563
00:20:18,355 --> 00:20:20,755
that does that, the the layouts and all
564
00:20:20,755 --> 00:20:23,095
that? We have somebody that designs it.
565
00:20:23,795 --> 00:20:25,475
But I have a feeling that as far
566
00:20:25,475 --> 00:20:27,795
as the interactive ads, that might be something
567
00:20:27,795 --> 00:20:28,994
I might have to show them how to
568
00:20:28,994 --> 00:20:29,735
do because,
569
00:20:30,355 --> 00:20:32,769
I'm the one that discovered that our our
570
00:20:32,769 --> 00:20:34,710
software was capable of doing it.
571
00:20:35,730 --> 00:20:36,869
Okay. So
572
00:20:37,170 --> 00:20:37,990
yeah. I
573
00:20:38,289 --> 00:20:38,850
I guess,
574
00:20:39,410 --> 00:20:41,650
anything we didn't cover that you'd like to
575
00:20:41,650 --> 00:20:42,150
cover?
576
00:20:42,930 --> 00:20:44,930
I can't think of anything other than, you
577
00:20:44,930 --> 00:20:45,430
know,
578
00:20:45,875 --> 00:20:48,115
podcasting is great. There's a lot of great
579
00:20:48,115 --> 00:20:50,434
resources out there, in the you know, social
580
00:20:50,434 --> 00:20:53,174
media groups. Like, for us, RV Content Creators
581
00:20:53,555 --> 00:20:55,154
is a nice group on,
582
00:20:55,795 --> 00:20:58,035
Facebook that is a wealth of information. I
583
00:20:58,035 --> 00:21:00,049
know when I was getting started, it was
584
00:21:00,049 --> 00:21:01,329
a great source for me to go to
585
00:21:01,329 --> 00:21:03,750
say, okay. What mics what what what microphone
586
00:21:03,970 --> 00:21:04,769
should I look at?
587
00:21:05,570 --> 00:21:08,210
What software editing software is good? Of course,
588
00:21:08,210 --> 00:21:09,670
we've always been with Blueberry.
589
00:21:10,930 --> 00:21:13,009
So that that was And we're happy to
590
00:21:13,009 --> 00:21:13,670
have you.
591
00:21:15,375 --> 00:21:16,115
Well, congratulations
592
00:21:16,494 --> 00:21:19,375
on being the podcasters of the month, here
593
00:21:19,375 --> 00:21:20,195
at Poolebury.
594
00:21:20,974 --> 00:21:21,855
And, we'll,
595
00:21:22,654 --> 00:21:24,994
we'll get this, into one of our episodes
596
00:21:25,455 --> 00:21:27,934
and, probably on YouTube. So
597
00:21:28,575 --> 00:21:29,075
Fantastic.
598
00:21:29,929 --> 00:21:31,470
Thanks, Mike. Appreciate it.
599
00:21:34,250 --> 00:21:36,730
Thanks for joining us. Come back next week.
600
00:21:36,730 --> 00:21:37,630
And in the meantime,
601
00:21:38,009 --> 00:21:40,250
head to podcastinsider.com
602
00:21:40,250 --> 00:21:41,230
for more information.
603
00:21:41,769 --> 00:21:44,349
To subscribe, share, and read our show notes,
604
00:21:44,644 --> 00:21:46,724
check out the latest suite of services and
605
00:21:46,724 --> 00:21:47,704
learn how Blueberry
606
00:21:48,164 --> 00:21:52,105
can help you leverage your podcast, visit blueberry.com.
607
00:21:52,404 --> 00:21:55,764
That's Blueberry without the e's because it can't
608
00:21:55,764 --> 00:21:56,825
afford the e's.