Sept. 15, 2022
Grow Your Podcast on Social – PCI 312
Apple Podcasts 
TuneIn 
Deezer 
Paypal Podcast growth can be difficult and overwhelming for new podcasters. Travis Brown, an avid user of social media for podcast growth, shares his wisdom and experience as a digital creator overall in today’s interview.
Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.
Live Facebook recording.
News- ShePodcasts Live has been moved to June 2023. Kudos to their team for making a hard decision for the best of the attendees and show.
- iOS 16 is out now (iPadOS is delayed).
- Trying to run Auphonic Desktop on Mac M1 or M2? Re-download it here so you can re-install. It’s still marked as version 1.8 but it will work now.
- The Brookings Institute has found that conservative podcasters release more episodes than liberal podcasters.
Podcast promotion isn’t one size fits all. Give some of these ideas a try and see what works best for you.
Blubrry News- PowerPress webinar on Sept. 20
- International Podcast Day is Sept. 30th and Blubrry is a sponsor. Check out their site https://internationalpodcastday.com/ and the live stream schedule here.
The dark side of podcasting tech
InterviewTravis Brown – Digital Creator Extraordinaire. Use his wisdom to grow your podcast on social.
- Social Boom — free webinar!
Question: If I want to buy an existing podcast, how can I value it in a dollar amount? (Kurt from The Leading Saints Podcast)
Answer:
Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
______________
Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.
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Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235
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Hey, everyone. Welcome to podcast insider.
My name is Todd Cochran. Of course.
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I'm joined by Michael who? Mr.
Mike Dell. Mike, how you doing?
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00:00:16,910 --> 00:00:21,070
Doing good. Getting through some technical
glitches, but I think we are, uh,
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00:00:21,080 --> 00:00:21,913
on track.
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Yeah, I've had a one of those mornings.
I'd rather not repeat.
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So basically we have a
team access accountant,
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apple as part of some
of our new integration.
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Mm-hmm and let me just tell
you apple really believes in security
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and it's an absolute pain,
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absolute pain to add new
members to that group account.
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And I'm just pulling my hair out. So I'm,
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I'm at a point where I have to email
the friends at apple and say, Hey,
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I'm I can't, I can't do this. So
help help me out here. Yeah. So, uh,
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we'll see. We'll see what happens, but
anyway, Hey everyone. Welcome..
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Yeah.
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And, uh, got some good news for you
today. Of course we have best practice.
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We have some stuff going
on with blueberry and, uh,
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we got a blueberry pro tip and we've got
a long interview that we're playing at
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the end of the show on a
question of the week. So
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really we'll jump right in here to, uh,
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what's going on in the
news and she podcast, uh,
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they they've moved it.
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Yeah,
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it was supposed to be in October and
now it's gonna be June 19th through the
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22nd of 2023 in, in Washington, DC.
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So they made the, uh, the choice
to, to move it, uh, cuz of,
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uh, who knows, but it was a hard
decision for 'em I'm sure. And, uh,
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it'll be best for attendees
and the, the conference itself.
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Yeah. I was kind of concerned about
that event because it was, you know,
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that I've stayed at that MGM before
and it's not in inexpensive hotel to
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stay at probably three,
$400 a night. Yeah.
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That's what they charged there and if
they got a good room, right. That's great.
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But I just wonder if they didn't have
as many people sign up for the event as
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what they thought they were going to.
So, but uh, you know, it's a great event.
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I'm I wish them the best of luck in
getting reorganized and, and uh, you know,
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going next year. Yeah.
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And, uh, you know,
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June's probably a better time to travel
in October for most people since, uh,
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you know, school's out and
all that good stuff. So.
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Well, it's usually the
opposite when school's out,
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you got all the kids so true on
vacation. So, you know, it's, it's,
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it's, it's one of those things that
you have to time it pretty well.
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And it's hard to do that, but hopefully
they're able to, uh, to make it happen.
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iOS 16 is out and the iPad
OS has been delayed. So, uh,
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I'm sure everyone's been
updating their, their phones.
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And for those of you that are apple users.
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It wasn't as obvious
as, as normal updates.
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When I went to, to do it,
you had to manually select,
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you wanted to go to iOS 16, uh,
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versus updating iOS 15
to whatever version.
51
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So I think that it they're slow
in the role a little bit. Uh,
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but I like it, it, uh, it definitely
makes the lock screen look different. And,
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uh, there's a lot of, uh, lot of little,
little things. And of course they, uh,
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redesigned the podcast app. I,
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I haven't had a lot of
time to play with that yet.
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Yeah.
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I usually wait a little while for
those releases to come out before I
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punch, because there's usually
something found by the broader masses,
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but I probably wait a couple days and do
the jump. You know, both of us use the,
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a desktop version of, of phonic.
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And we were both concerned that
the Mac em version, in other words,
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work running on the Mac M one M two
chip was gonna be an issue because
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prior to this, the Aon, uh,
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application was basically not working
with the, uh, Mac M one or M two.
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And, uh, but apparently they made a
change without making announcements.
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So if you're using the desktop
version, you can re-download it now.
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Yep.
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As long as you have your ionic log in
and you've paid for the desktop version,
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uh, we'll have a link in the show
notes, but, uh, just download it.
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It's still gonna be marked as
version 1.8. So they didn't, uh,
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increment the version number, but,
uh, which is weird. Yeah, it is weird,
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but it does, it works. I've, uh, I've
used it a couple times already and, and,
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uh, I have to attest, it
works like it used to.
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I bet you, it's a marketing decision,
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to be honest with you because a lot of
people don't know you can buy ionic,
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desktop mm-hmm and
then you don't pay by the hour.
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It's you one time you're
one and done. Yeah.
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And you know, I've been using
that Aon desktop now for years.
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Yeah.
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And paid, well, I paid the, I think the
commercial version was, was the three.
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Months, like 300. Yeah.
300 bucks or something.
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And, and the non commercials, like
95 or something like that. Yeah.
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88, I think the last I looked.
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But that's, that's a much,
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much cheaper way to go and you don't
have to upload it does everything.
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The online service supposedly does it's.
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Way quicker and.
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And yeah. You know, it's three
minutes I'm done really, you know,
89
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waiting for the file to be, uh, to
be normalized. But yeah. So, uh,
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those of you that were
kind of worried about Aon,
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not working on a new
Mac and it seems to be,
92
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I I'm almost sure that's
why they quietly updated.
93
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Probably people were complaining
yeah. That it didn't work. So.
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Yeah, that's, that's one of a couple
things that I've had that, uh,
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don't work on the M one, but, uh, for
the most part, I've not run into any,
96
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any issues.
97
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There's some news here from the
Brooking Institute and I think their
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conservative nature to
begin with Brookings,
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Institute's found that conservative
podcasters release more episodes than
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liberal podcasters. That's a, are
they talking about political shows or.
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Yeah. And, and what they're
talking about is, you know, the,
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of the political shows and
they, uh, you know, did a,
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a survey of the system to see, you know,
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which shows put out the most
episodes. And, you know,
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so far this, you know, in their,
uh, study period here, they, uh,
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they said that, uh,
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conservative podcasters tend
to podcast more episodes than
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the liberal ones, but
it's, it's interesting.
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Our best practices this
week podcast promotion,
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isn't a one size fits all. And, uh,
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there's a group that is posted a, uh,
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article that's from podcast marketing
it's dot com mm-hmm, uh,
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that talks about 4.5 things.
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Everyone wants to know about podcast
promot. That's kind of interesting 4.5.
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I thought that was kinda weird, but,
uh, they go into a lot more, uh,
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in the article, I was gonna put
this in the news section and, uh,
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McKenzie talked me into putting it in
here. So, but, uh, it, you know,
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it goes, so it's a decent article.
It goes through, uh, you know,
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questions and answers basically, uh,
you know, how, how to promote your show.
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And they're talking about, uh,
stuff like, uh, newsletters and,
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and, uh, do, uh, you know,
doing podcast, you know,
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where you put your show into somebody
else's feed like Toby was talking about.
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Yeah. Yeah. But you know, that is a,
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a way that they talk about and, you know,
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but there's a lot of different examples
of, uh, good and bad I.
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I, you know, again, I, I think I would
be real careful on doing episode swaps.
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Mm-hmm, you know,
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if you are going to do an episode swap
where you tell another where you put
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your show in another podcast episode,
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where you take someone else's show
and put it as an episode in yours,
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you need to have forewarn your audience
and get buy in. Yeah. Because my,
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I suggested it to my audience
and they revolted. They said, no,
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we will unsubscribe. We will
leave. That's a brute bro of trust.
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We don't wanna hear from someone
else we're subscribe to your show.
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We don't wanna hear someone else's show.
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So the audience was pretty loud
about it, at least for my podcast.
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So I, I, I don't mind running a
promo, let's say a 32nd, 62nd,
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two minute promo for another show.
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Mm-hmm but to do
a full episode swap, man, I,
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I think you're really, a lot of people
think that's the greatest way to go,
141
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but I, I just don't know. I,
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I think some shows are maybe more
open to it than others. Right.
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But I've got an older audience
that spend with me for years.
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They don't want to be
subjected to something else.
145
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Yeah. And I find it jarring
sometimes too, when, you know,
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like I listen to some shows on bigger
networks and every once in a while,
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they'll just drop an episode
of a different show in
there. And, and you know,
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a lot of times they just skip it, but.
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Yeah, I will, I will leave out
unsubscribe personally because it's,
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you you're wasting my time. Yeah.
You know, so I think that's, uh,
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one of the things you
have to be careful from a,
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from a content creator standpoint
of just dropping a full episode in,
153
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but anyway, we'll move on, uh,
a little bit of blueberry news.
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We're having a power
press webinar on the 20th.
155
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So everything you need to
know about power press.
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Yep. That's the, the one that
I do usually monthly and,
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and figured we'd promote it a little
bit here ahead of time and maybe
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get some more people
showing up. Uh, you know,
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we've got a lot of new stuff
in power press and, uh, and I,
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I take you through that stuff.
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So even if you're already using power
press and just wanna refresh on what's
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new, you know, drop in.
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The international podcast day is back,
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the team is doing a live. Uh, they
took a year off mm-hmm,
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they're coming back with not 30 hours
of content, but I think around 12 hours.
166
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Yeah. Something like that. Yep.
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And, uh,
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we are the headline sponsor
for international podcast
day international podcast,
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day.com. The live, uh,
livestream schedule is,
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uh, is available on the, on the
website. We've got it linked up.
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I will be presenting the same
presentation. I gave it podcast movement,
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basically 18 years in
podcasting and growth strategies
that'll happen at the end
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of the, uh, the live event. So I
hope that you'll join us or even me,
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when I do that at same day, we
have the, the podcast awards, uh,
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ceremony is happening at 9:00 PM,
uh, Eastern 6:00 PM Pacific. And.
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You're doing that separately, uh.
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This year. Yeah, it's separately,
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but it'll be a couple hours after the
international podcast day stream shuts
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down. Okay. So.
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Very good. That's.
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Forthcoming, but, uh, so let's
celebrate international podcast day, uh,
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figure something out to do
special on September 30th.
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Yeah. And there's another inter
uh, podcast day thing going on. Uh,
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I think it's like an early October
called podcast day 24, which.
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Is, yeah. I don't know what
it's some sort of, yeah.
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It's London, Sydney and, uh, New
York. So it's not a, you know,
187
00:11:04,840 --> 00:11:08,400
it's not, it's not as, as,
uh, indie as this one. So.
188
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, I wonder why they didn't
do it on international podcast day.
189
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Maybe it's because I don't know,
190
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international podcast day
is on a Friday this year.
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That could be, uh, I know
they've done it a couple years.
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I think last year they did it and
it was a different date as well. So.
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Yeah, October 4th is a
Tuesday. So interesting.
194
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Yeah.
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All right. So we have a blueberry pro
tip. I'm gonna let you roll that, Mike.
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We'll see if we can, uh,
hear it live this time.
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Hi, it's Toby Goodman here today. The
dark side of strategic podcasting.
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If you are using podcasts to grow
your business, I'm all about it.
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That's not a throwaway comment.
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I've invested a significant amount of
time and money writing a book about it.
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But one thing I've noticed recently are
invitations to other podcasts that leave
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a funny taste in my mouth. Let me explain.
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There are so many things that can be
systemized in podcasting scheduling
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episodes to release on certain
days, emails out to your audience.
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Blueberry even has a closed caption
function where listeners can read along
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for superior. Accessibility.
Tech really is wonderful,
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but sometimes it can work
against us. Recently.
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I was invited to someone's podcast.
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I asked for more info and was immediately
sent a link to a page. All good.
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So far,
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I frequently use a calendar link
that does the time zone calculation.
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So guests I've invited to my podcast
called moving conversations can schedule
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in, but on the page I was sent to,
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I was asked around 15 questions that
essentially turned out to be some sort of
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contract loads of yes, no
check boxes. For example,
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by being on this podcast,
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do you agree to promote it to
your followers on LinkedIn?
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Will you provide us with an affiliate
link for any products you mentioned,
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will you like and share all social
media posts relating to your episode and
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on and on and on it left me feeling
like this person had zero interest
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in me and was looking to use me to create
free content and then get access to my
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network.
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There was nothing in any communication
about why they wanted to speak to me and
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what it was about me that made
them want me on their podcast.
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The final nail in the coffin
though, was when the form popped up,
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asking me to provide three questions
for them to ask me.
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So I was left feeling like I'd been
given an unpaid assignment for a lazy
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business owner who is trying to
systemize a human relationship.
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One of the big reasons I,
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and many of my clients enjoy
using blueberry slate of
tech tools is that you can
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pick up a phone and call a person to
get support a perfect example of an
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ecosystem that uses the best parts of
tech and direct human communication.
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So how will you use tech? So
you can show up in person where,
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and when you need to another
way to increase your ability
to use your podcast to
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connect with more like-minded people
is to have my team look after your show
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production, to start that conversation,
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come and say hi over@blueberrypro.com.
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Hey, thanks, Toby for that
great tip. And, uh, yeah,
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the dark side of podcasting
tech, when someone tries to, uh,
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basically make you do all the work
for a single interview. I, you know,
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I've been asked to do
pre-interviews for a podcast before,
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and I'm like, no, I'm not doing
a pre-interview before a show.
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If you can't put in the
time to learn about me,
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to have me on your show,
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then I don't wanna be on your
podcast and do the research. And,
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you know, maybe it's just because I've
been on so many podcasts over the years,
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I'm a little jaded at it.
Yep. And, and, you know,
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I don't wanna have to do the work.
If you wanna talk about podcasting,
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I can talk about anything
podcasting, but don't, you know,
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don't do a pre-interview and ask me what,
what we're gonna talk about. That's,
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that's your job.
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There's podcasters out
there that literally have a
list of questions they ask
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everybody. Right. And, you know, I,
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I don't know how many times you can
redo reuse that before it gets kind of
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boring to your audience.
I would think sure.
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We're gonna move right into
the question of the week here.
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Yeah.
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And, uh, there's gonna be interview
at the end of the show. It says,
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if you want to buy an existing podcast,
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how can I value it in a dollar
amount? This was from Kurt,
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from the leading saints
podcast. Well, Mike,
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you wanna run through
our answer here? Well.
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Uh, really,
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I didn't have a good answer
for this because you know,
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that it's highly variable, uh,
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depending on the show and how many
listeners and all that. So putting a,
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a dollar value on it is
probably a little difficult,
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but there is a service out
there, the podcast broker,
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and they're dedicated to
buying and selling podcasts,
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and I'm sure they could
definitely help you, uh, uh,
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evaluate the show to see what
it's worth. And, you know, we'll,
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we'll see, you know, how, how,
you know, how it works, but,
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you know, it's buying a podcast.
I don't know. Uh.
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Well, you know, there's another
article how to measure yeah.
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From the podcast host
that talks about this,
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but here's the thing I think about
when you, when you buy a podcast,
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the host is an integral
part of the show. Right.
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I don't see how, if
you've built something,
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largely people come to listen to you.
Mm-hmm, you know, when,
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when Rob and I do the new media
show and it's just him and
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I, listenership is always higher
than when we have a guest on.
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So what does that tell us,
at least for that show,
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the people come for Rob
and I mm-hmm.
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So if Rob and I were to
sell the new media show,
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there would be one or two new
host. And I don't think the value,
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at least for the audience will be as, as,
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as significant. Yeah. They
buy a pre-built audience.
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How many of 'em are gonna stay and
figure out what these new hosts are gonna
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talk about. But I, I think it's
very, very difficult, you know,
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to sell a show, you know,
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you more likely you're selling
the value of the.com and the name.
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Yeah. Cause that's, that's
probably the, where the,
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most of the value at is a good
name and maybe a little bit of
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audience, but I wouldn't count on. So
if someone says I'm selling the show,
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how many people are gonna stay
and listen to that next host?
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00:17:52,280 --> 00:17:56,320
Well, I would, I would listen for the
first couple just to see how it is, but,
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you know, after that, if it doesn't
strike me, I'm out. So yeah.
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You know, I don't know if, uh,
you know, if that would work,
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like with this show, we have very
varying hosts. It's normally Todd and I,
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but you know, sometimes you're gone,
sometimes I'm gone like next week,
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by the way. But, uh.
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So it, I think it all depends on
the show, but mm-hmm,,
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if you're a show that's been doing a solo
show, or if there's a part, you know,
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if there's two people doing a
show mm-hmm, I,
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I think you're gonna find a value is
gonna be less than what you think it is
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because it's largely people are,
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people are tuning in because of you
mm-hmm and they don't tune,
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they, maybe they tune in for the guests,
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but they tune in for the conversations
you have with guests. Um, so I,
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I think it's a big challenge here,
but, uh, yeah. And I know the,
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the gal that's running the podcast,
broker.com. She's a very, very,
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very successful content creator, well
known the space well trusted. Um,
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so I, I think that's a good place
to start is go over there and,
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and talk to that team. Um, I think
it's, it makes a lot of sense.
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00:19:01,560 --> 00:19:04,560
And if you're looking to sell a show,
they might be the ones to help you,
316
00:19:04,560 --> 00:19:08,640
help you set it. But if you got a
question you'd like us to answer a show,
317
00:19:08,640 --> 00:19:13,000
drop an email to mike@blueberry.com
audio, text, or video, and we may use it.
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00:19:13,000 --> 00:19:17,000
You can also post a question on
the blueberry Facebook group.
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00:19:17,000 --> 00:19:17,360
Yep.
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00:19:17,360 --> 00:19:21,520
And of course the best place for support
with any blueberry products or services
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00:19:21,520 --> 00:19:24,200
is our ticket system that gives us the,
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00:19:24,200 --> 00:19:28,320
the whole team access rather
than direct emails or calls.
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Don't tune out yet because we
have this interview coming. Yes,
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00:19:31,360 --> 00:19:34,600
but we've been coming to you this week
from the new media production studio in
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00:19:34,600 --> 00:19:37,240
co water, Michigan and Mike Dell's
world studio in traverse city,
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00:19:37,480 --> 00:19:41,880
Michigan produced by the blueberry
pro production game@blueberrypro.com.
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00:19:42,140 --> 00:19:44,240
And fill out our listener survey at
328
00:19:44,240 --> 00:19:48,360
surveys.blueberry.com/podcast insider.
329
00:19:48,380 --> 00:19:52,640
And that gives us a little
more information about you
and getting to know you.
330
00:19:52,660 --> 00:19:57,080
And of course you can fill out your own,
or you can set up your own survey at,
331
00:19:57,080 --> 00:20:00,800
uh, at blueberry as well. If you
want to survey your audience.
332
00:20:00,860 --> 00:20:03,760
But you can schedule one on
one with me, hosting customers,
333
00:20:03,760 --> 00:20:05,440
only emailTodd@blueberry.com.
334
00:20:05,440 --> 00:20:10,160
And of course, I'll do a check
checkup of your tech, email me, uh,
335
00:20:10,280 --> 00:20:12,080
mike@blueberry.com.
336
00:20:12,080 --> 00:20:15,560
And of course she can send us your
podcast sticker and a self address stamped
337
00:20:15,760 --> 00:20:20,760
envelope. And we'll send you a blueberry
care package in return the addresses on
338
00:20:20,760 --> 00:20:23,600
the website where we're gonna go
ahead and kick to this interview.
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00:20:23,600 --> 00:20:24,440
And this is a good one.
340
00:20:24,440 --> 00:20:29,360
This is Travis brown from social
boom.club show did the interview
341
00:20:29,360 --> 00:20:32,840
with Travis. And, uh, it
is significantly long,
342
00:20:32,840 --> 00:20:37,200
but it is well worth it. Growing
your show on social. Yeah.
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00:20:37,200 --> 00:20:41,200
Mike and I will check out for now and
then we'll kick over to Cho and Travis.
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00:20:41,200 --> 00:20:41,640
Yeah.
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00:20:41,640 --> 00:20:44,320
Lee Lee on our, uh,
production team was saying,
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00:20:44,320 --> 00:20:47,840
it's gonna be about 40 something
minutes. So, uh, but it's well worth the.
347
00:20:47,840 --> 00:20:48,460
Listen.
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00:20:48,460 --> 00:20:50,400
Yes, it is. It's a good one. So enjoy,
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00:20:50,400 --> 00:20:53,680
and we'll see you next week
here on podcast insight.
350
00:20:59,950 --> 00:21:02,160
Okay. Hello Chavez. Hey.
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00:21:02,160 --> 00:21:02,480
Joe.
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00:21:02,480 --> 00:21:07,440
Thank you for joining me on this
episode. If you could call it like that,
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00:21:07,760 --> 00:21:12,520
maybe we can chat a little bit
about how to grow your podcast on social
354
00:21:12,520 --> 00:21:16,080
media. Yeah, not a lot of people, uh know,
355
00:21:16,080 --> 00:21:20,680
but a lot of people who have been
following us on Instagram have seen Travis
356
00:21:20,920 --> 00:21:24,640
reels. He's done amazing reals on, um,
357
00:21:24,640 --> 00:21:27,680
starting a podcast with
blueberry in Alaska page,
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00:21:27,680 --> 00:21:30,320
and we're really happy to have you. And,
359
00:21:30,320 --> 00:21:35,240
and since you you've been very popular to
360
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a lot of blueberry audience.
Now, people love you, um,
361
00:21:38,440 --> 00:21:42,360
saying us very positive feedbacks
about how they find your,
362
00:21:42,550 --> 00:21:47,240
your advice very available
after we refer them
363
00:21:47,650 --> 00:21:52,040
to your, uh, site and also
introduce 'em to social boom. Um,
364
00:21:52,430 --> 00:21:56,200
I decided it would be nice to have you
here to share a little bit about growing
365
00:21:56,200 --> 00:21:57,200
podcasts on social media.
366
00:21:57,200 --> 00:22:01,000
And so why don't you kind
of just introduce a little
bit about yourself first?
367
00:22:01,290 --> 00:22:05,600
So I'm Travis and I am
obsessed with helping the
368
00:22:05,930 --> 00:22:09,160
average creator basically
reach an audience,
369
00:22:09,160 --> 00:22:12,600
build a community and turn
that into their own job,
370
00:22:12,670 --> 00:22:14,400
turn into a full-time thing,
371
00:22:14,400 --> 00:22:19,320
because there's so many tools at our
disposal in 2022 that allow us to reach
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00:22:19,590 --> 00:22:22,280
a global audience. Like just
for instance, blueberry, right?
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00:22:22,280 --> 00:22:26,840
You can start telling stories and sharing
value and get that message all around
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00:22:26,840 --> 00:22:29,280
the globe, just through one
microphone, which is amazing.
375
00:22:29,300 --> 00:22:34,040
And then of course you can turn that into
a community of people that support you
376
00:22:34,040 --> 00:22:35,280
collaborate with you,
377
00:22:35,280 --> 00:22:40,120
maybe work for you one day and you can
fire your boss and you could do your
378
00:22:40,120 --> 00:22:43,360
own thing. And, and it's very
exciting to me because, you know,
379
00:22:43,360 --> 00:22:46,160
I always dreamed about
it and now I'm living it,
380
00:22:46,160 --> 00:22:49,960
which is a whole nother experience,
but, you know, if I can do it,
381
00:22:49,960 --> 00:22:53,800
I think anyone can do it because I don't
have a, I do have a college degree,
382
00:22:53,800 --> 00:22:57,280
but it's not for anything
that's related to this. And I,
383
00:22:57,280 --> 00:23:01,400
wasn't a good student and I'm not the
smartest person or the most handsome
384
00:23:01,400 --> 00:23:01,980
person, but,
385
00:23:01,980 --> 00:23:06,400
but that makes me feel like there's
hope for everybody who might be in a
386
00:23:06,400 --> 00:23:09,760
situation that they're not
really enjoying right now and,
387
00:23:09,760 --> 00:23:12,160
and that they could share
their passion and share their,
388
00:23:12,160 --> 00:23:14,320
their knowledge with the
entire world. Mm-hmm.
389
00:23:14,360 --> 00:23:15,560
. Wow. And that's why,
390
00:23:15,560 --> 00:23:19,240
that's why we think that you are
gonna be a great voice, you know,
391
00:23:19,240 --> 00:23:20,960
like cuz a lot of people feel like they,
392
00:23:20,960 --> 00:23:24,760
they have to have a talent for something
for public speaking, for, you know,
393
00:23:24,760 --> 00:23:28,760
having a niche on something in
order to give the audience, um,
394
00:23:28,950 --> 00:23:30,320
some content, you know,
395
00:23:30,320 --> 00:23:34,680
because content creating could be
intimidating to a lot of people,
396
00:23:34,680 --> 00:23:39,040
especially when a lot of time people are
not on camera often or don't know where
397
00:23:39,040 --> 00:23:42,960
to start to begin with and having
an account that, you know, like an,
398
00:23:42,960 --> 00:23:47,160
an Instagram account, for example,
and growing back to something bigger,
399
00:23:47,160 --> 00:23:50,840
like a business is something that a lot
of people don't always imagine. Yeah.
400
00:23:50,840 --> 00:23:53,400
That it's possible
especially for podcast.
401
00:23:53,400 --> 00:23:55,920
Absolutely. Yeah. I mean,
I, you know, the entire,
402
00:23:55,920 --> 00:24:00,320
my entire career as a creator has
really been an evolution. And you know,
403
00:24:00,320 --> 00:24:04,120
when I started off, I was just doing a
podcast production in the background.
404
00:24:04,120 --> 00:24:07,280
No one knew who I was. No, I
wasn't a part of any shows.
405
00:24:07,430 --> 00:24:10,920
I was just helping other people because
I have an audio engineering degree.
406
00:24:10,980 --> 00:24:13,000
And so I knew how to do audio stuff.
407
00:24:13,000 --> 00:24:16,200
And it was just something I really enjoyed
because I used to be a professional
408
00:24:16,480 --> 00:24:20,640
musician and storytelling and songs
and storytelling and podcasts is very
409
00:24:20,640 --> 00:24:24,680
similar. So I had an, a good idea of
what would make for a good podcast.
410
00:24:25,020 --> 00:24:28,080
And at then I, you know, I was
like, well, I want a podcast.
411
00:24:28,090 --> 00:24:29,400
So I started podcasting,
412
00:24:29,400 --> 00:24:32,680
which was the best place to start because
I could hide behind the microphone.
413
00:24:32,680 --> 00:24:34,720
And I hid behind a microphone
for many, many years.
414
00:24:34,720 --> 00:24:37,840
I didn't put myself out on social
media. I didn't put my picture anywhere.
415
00:24:37,840 --> 00:24:40,320
And then, um, you know,
I created podcasts,
416
00:24:40,320 --> 00:24:44,520
which I wanted to get out into the world
and allowed me to share some of my tips
417
00:24:44,520 --> 00:24:46,360
and tricks on podcasting
that I've learned.
418
00:24:46,360 --> 00:24:49,720
And so I started to put myself out
there right in just pictures in carousel
419
00:24:49,720 --> 00:24:53,440
posts, not even video cause I was
terrified of it. And then, you know, I,
420
00:24:53,440 --> 00:24:55,800
I started to push my boundaries
and I'm like, I'm gonna try to,
421
00:24:55,800 --> 00:24:58,640
I'm gonna try to do video even though
I'm uncomfortable and I'm not always
422
00:24:58,640 --> 00:25:02,080
comfortable with my appearance or how I
sound. And then I started to do video.
423
00:25:02,080 --> 00:25:05,560
Now I'm obsessed with video.
And I think if, if you look at,
424
00:25:05,570 --> 00:25:08,040
if you look at anybody,
who's where you wanna be.
425
00:25:08,060 --> 00:25:12,240
The first thing you need to do is go
all the way back to their beginning.
426
00:25:12,240 --> 00:25:13,680
So if it's like a YouTuber,
427
00:25:13,680 --> 00:25:17,920
go to their YouTube page and go to the
very first video and see where they were
428
00:25:17,920 --> 00:25:20,800
when they started, because that's
really who you're competing with.
429
00:25:20,800 --> 00:25:24,520
Like a lot of people compare themselves
to someone in their current state,
430
00:25:24,520 --> 00:25:26,520
but there's an evolution of us all.
431
00:25:26,520 --> 00:25:29,840
And you have to try new things and
see what resonates with you. And so,
432
00:25:30,020 --> 00:25:33,000
you know, it's exciting cause I, I have
no idea what's next. You know? I mean,
433
00:25:33,000 --> 00:25:35,960
I think videos are probably
the big thing, but who knows?
434
00:25:35,960 --> 00:25:39,600
We could be in VR soon,
we could be on, you know,
435
00:25:39,670 --> 00:25:42,200
a satellite dish somewhere,
you know, who knows. Right.
436
00:25:42,200 --> 00:25:46,560
So you have to embrace that. And if,
if content creation seems, you know,
437
00:25:46,560 --> 00:25:47,440
intimidating to you,
438
00:25:47,440 --> 00:25:51,920
all we're doing when we create content
is sharing cool stuff, it could be, Hey,
439
00:25:51,920 --> 00:25:54,880
I love this bubbly water. Right?
Look Croix. It's the best I,
440
00:25:54,880 --> 00:25:56,320
this is my favorite bubbly water. Right?
441
00:25:56,320 --> 00:25:59,240
You're just sharing something
that you love with other people.
442
00:25:59,370 --> 00:26:02,680
It could be a tip. It could be a story.
It could be a lesson. It could be,
443
00:26:03,140 --> 00:26:07,360
you know, um, you know, keeping
people from being harmed.
444
00:26:07,360 --> 00:26:11,520
Like there's so many things that each
individual person has their own unique
445
00:26:11,520 --> 00:26:14,040
experiences that I think
that they could easily share.
446
00:26:14,040 --> 00:26:15,520
If they just look at it through that lens,
447
00:26:15,580 --> 00:26:17,720
I'm just sharing cool stuff
with the world. Right.
448
00:26:17,790 --> 00:26:20,360
Then content creation
doesn't seem so intimidating.
449
00:26:20,360 --> 00:26:21,400
Wow. I like that.
450
00:26:21,800 --> 00:26:26,040
that makes it a hundred times
less intimidating already. Yeah.
451
00:26:26,040 --> 00:26:29,520
That's that's all it is. It's it's, we're
just, we're just sharing cool stuff.
452
00:26:29,580 --> 00:26:31,760
Wow. I have a question for you.
453
00:26:31,860 --> 00:26:36,600
And it was basically why should
podcasters leverage social media and
454
00:26:36,600 --> 00:26:37,720
is it hard to start,
455
00:26:37,720 --> 00:26:42,080
but you kinda answer a little bit of
that already and make it less scary for
456
00:26:42,080 --> 00:26:44,760
people, but why for podcasters, you know,
457
00:26:44,760 --> 00:26:48,080
from like business
perspective where you want to,
458
00:26:48,080 --> 00:26:51,720
because you want to attract
new listeners. Yeah.
459
00:26:52,840 --> 00:26:54,160
Instagram, for example,
460
00:26:54,160 --> 00:26:58,760
because I know you grow on that platform
and you focus on that platform a lot.
461
00:26:58,760 --> 00:27:00,480
So what is your opinion on that? Like.
462
00:27:00,510 --> 00:27:01,000
Yeah.
463
00:27:01,000 --> 00:27:05,760
So I think that podcasters are at a
big disadvantage from a discoverability
464
00:27:06,200 --> 00:27:07,033
situation,
465
00:27:07,270 --> 00:27:11,560
simply because people wake
up in the morning and they
check their phone and they
466
00:27:11,560 --> 00:27:13,560
check their email and then
they check social media.
467
00:27:13,560 --> 00:27:16,520
They don't necessarily open
up a podcast app first. Right?
468
00:27:16,520 --> 00:27:21,200
So podcasters need to be on social media
because it's where the eyeballs are.
469
00:27:21,200 --> 00:27:23,240
It's where the traffic is.
470
00:27:23,240 --> 00:27:26,920
It would be like having a billboard on
a street that no one drives down. Right.
471
00:27:26,920 --> 00:27:31,720
We wanna be in front of people to have
an opportunity, to get more listeners.
472
00:27:31,930 --> 00:27:36,520
So high traffic area is social media,
any platform, if it's Instagram, TikTok,
473
00:27:36,520 --> 00:27:38,880
YouTube, any of them
are high traffic areas.
474
00:27:38,880 --> 00:27:43,440
So we need to make sure that we're at
least giving ourselves a chance and you
475
00:27:43,440 --> 00:27:47,160
know, secondarily in my opinion,
and I'm really big on community.
476
00:27:47,160 --> 00:27:49,960
And I know blueberry is too, which
is why I love you guys. You know,
477
00:27:49,960 --> 00:27:52,680
there's a community
aspect to each creator.
478
00:27:53,020 --> 00:27:57,280
And I would say that it's probably the
biggest opportunity for everybody is to
479
00:27:57,440 --> 00:28:02,200
start a gang or build a
club or do something where
480
00:28:02,470 --> 00:28:06,120
you're gonna attract the people that
are gonna be your biggest supporters,
481
00:28:06,120 --> 00:28:08,200
future collaborators, future employees.
482
00:28:08,340 --> 00:28:12,160
And you don't need millions of people
in order to be a full-time creator.
483
00:28:12,160 --> 00:28:16,280
You just need like a thousand true fans
that would potentially like support you
484
00:28:16,280 --> 00:28:19,240
a hundred dollars a year and you're
making a hundred thousand dollars. Right?
485
00:28:19,490 --> 00:28:24,120
So podcasting is an amazing
medium. And you know,
486
00:28:24,120 --> 00:28:26,880
we were just at podcast movement
and I, and I see, you know,
487
00:28:26,880 --> 00:28:29,880
there's always people that are
trying to improve the medium and,
488
00:28:29,880 --> 00:28:31,680
and podcasting doesn't
need to be improved.
489
00:28:31,680 --> 00:28:34,840
It's been the same way for 20 years
because it's great the way it is.
490
00:28:34,840 --> 00:28:38,400
It's audio, it's stories, it's RSS feeds.
491
00:28:38,620 --> 00:28:43,320
And in my opinion, doesn't really
need to be improved. So, you know,
492
00:28:43,330 --> 00:28:44,480
as we're out there,
493
00:28:45,030 --> 00:28:50,020
I notice how much the
community is really such a
494
00:28:50,020 --> 00:28:51,380
big part of podcasting, right.
495
00:28:51,440 --> 00:28:55,100
And how much of a community we
need to build around ourselves.
496
00:28:55,100 --> 00:28:59,220
And I think that that's where social
media can tie into your podcast.
497
00:28:59,220 --> 00:29:02,260
Because again, it's a one way
street. I talk through this mic,
498
00:29:02,260 --> 00:29:06,460
it goes to your ears. You can't talk
back to me, right. Where can you do that?
499
00:29:06,530 --> 00:29:08,860
Well, you can do that
on social media, right?
500
00:29:08,860 --> 00:29:12,780
So now we have this two way conversation
and we're building community,
501
00:29:12,780 --> 00:29:15,780
we're building relationships. Like, you
know, when I went to podcast movement,
502
00:29:15,780 --> 00:29:20,500
I was super excited to meet you because
we had talked on zoom and you were on my
503
00:29:20,500 --> 00:29:23,660
hit list. I was like, okay, I gotta, I
gotta meet these people. And you know,
504
00:29:23,660 --> 00:29:28,300
I wanna make sure that I meet
Cho. And um, so you know,
505
00:29:28,410 --> 00:29:33,180
that's a big connection point that
we wouldn't get through a podcast,
506
00:29:33,460 --> 00:29:36,060
right. That we can't put
together through a podcast.
507
00:29:36,070 --> 00:29:40,820
So I think besides putting yourself where
the people are and the people go every
508
00:29:40,820 --> 00:29:42,760
day and people go to
social media every day,
509
00:29:42,760 --> 00:29:45,040
because it's designed to
keep you addicted to it.
510
00:29:45,230 --> 00:29:45,720
Yeah.
511
00:29:45,720 --> 00:29:49,880
There's this community element that
you can build around a podcast.
512
00:29:49,880 --> 00:29:52,920
And we've seen this with all kinds
of different shows. Like, you know,
513
00:29:52,920 --> 00:29:57,560
Joe Rogan has all these people that just
love eating elk meat and throwing axes.
514
00:29:57,560 --> 00:30:02,200
Right. And the moth has all these people
that love to tell stories and all these
515
00:30:02,200 --> 00:30:05,560
different comedy podcasts do live
events. That's all just community.
516
00:30:05,700 --> 00:30:07,000
And that's where the magic happens.
517
00:30:07,670 --> 00:30:12,640
I love these two paws that you
brought up versus helping people
518
00:30:13,240 --> 00:30:15,880
discover your podcast. And
then secondly, you know,
519
00:30:16,080 --> 00:30:20,920
building a community because your
audience wants to engage with you too.
520
00:30:20,920 --> 00:30:24,160
Yes. Outside of your podcast. So very,
521
00:30:24,160 --> 00:30:28,440
very important and podcasters,
if they could remember that,
522
00:30:28,470 --> 00:30:31,480
that would make it so easier
to just start doing something,
523
00:30:31,480 --> 00:30:34,280
even just a little picture
of themselves, you know,
524
00:30:34,280 --> 00:30:36,440
or something that they want to share,
525
00:30:36,440 --> 00:30:41,360
something personal so that people
can know about more about the
526
00:30:41,360 --> 00:30:44,600
person who, who does a podcast, um,
527
00:30:44,650 --> 00:30:47,880
or maybe not necessarily about
themselves, but the podcast itself.
528
00:30:47,880 --> 00:30:52,880
It's about branding too. And so that kind
of brings me to my next question about
529
00:30:54,480 --> 00:30:59,070
if you have any tips or advice
for people when they choose their
530
00:30:59,350 --> 00:31:02,230
audience and also the platform. Um,
531
00:31:02,940 --> 00:31:06,070
I try to narrow it down to Instagram only,
532
00:31:06,100 --> 00:31:11,030
just because social media is, can be a
lot. Yeah. They're, they're LinkedIn.
533
00:31:11,030 --> 00:31:13,510
They are Twitter. They're um,
534
00:31:13,870 --> 00:31:17,630
Facebook and audience interact with
you on different platforms too.
535
00:31:18,460 --> 00:31:22,430
I myself are on a daily
basis. Use Instagram. Um,
536
00:31:22,740 --> 00:31:27,030
ironically just deleted that.
just for me. Oh, on my phone.
537
00:31:27,470 --> 00:31:32,070
but work, I still do that.
I'm taking a little bit of a.
538
00:31:32,160 --> 00:31:33,910
Digital detox. That's good.
539
00:31:33,920 --> 00:31:37,870
Digital detox. But then I, I know
that five days after I'm like,
540
00:31:37,940 --> 00:31:41,910
I wanna know what my friends are
doing. So I'm back on that again.
541
00:31:42,690 --> 00:31:43,590
But you know,
542
00:31:44,170 --> 00:31:48,830
for podcasters who have audience of
different demographics who uses different
543
00:31:49,030 --> 00:31:53,990
platforms, what are your advice on
like how to find out what is the best
544
00:31:54,310 --> 00:31:55,710
platform to, to grow?
545
00:31:55,860 --> 00:31:58,630
Sure. So I personally
think that, you know,
546
00:31:59,060 --> 00:32:03,150
what burns people out is that they
try to be everywhere all the time.
547
00:32:03,150 --> 00:32:07,470
And so I tried that and it didn't work
for me because you're constantly trying
548
00:32:07,470 --> 00:32:08,870
to do this, that, and the other thing.
549
00:32:08,870 --> 00:32:11,870
So my recommendation is just
go to your favorite platform,
550
00:32:12,110 --> 00:32:17,070
whatever you like to use and start
there and just build out that platform.
551
00:32:17,070 --> 00:32:21,350
So right now I'm on Instagram. Yes. I
have a Facebook page, but it's just,
552
00:32:21,620 --> 00:32:24,070
I don't post anything there.
I have a LinkedIn page.
553
00:32:24,070 --> 00:32:25,870
I don't post anything there.
I have a YouTube account.
554
00:32:25,940 --> 00:32:30,230
I haven't posted there in a long time
because I can't consistently keep up with
555
00:32:30,230 --> 00:32:32,870
that. And so if you pick the one
that you like to use the most,
556
00:32:32,980 --> 00:32:35,670
you're more likely to
consistently show up. Okay.
557
00:32:36,090 --> 00:32:39,840
And that's the best place to start
now? Yes, you should. You know,
558
00:32:39,900 --> 00:32:44,000
you should think about your
audience because as podcasters
and content creators,
559
00:32:44,000 --> 00:32:46,440
we do this for our audience. You
know, we do it a little for ourselves.
560
00:32:46,440 --> 00:32:49,840
We do it for our audience. So
maybe you wanna factor in that,
561
00:32:49,840 --> 00:32:52,240
like if you're teaching, like, you know,
562
00:32:52,240 --> 00:32:56,680
75 year old men to lift weights or
something that they might be on Facebook,
563
00:32:56,730 --> 00:32:59,040
or they might be on a specific platform,
564
00:32:59,060 --> 00:33:02,960
but if you don't like using the
platform, you're not gonna go on it.
565
00:33:02,960 --> 00:33:06,320
And that's the key to social
media is being active,
566
00:33:06,400 --> 00:33:09,520
being a part of the
community, using the platform.
567
00:33:09,700 --> 00:33:12,480
And so I just recommend people
start with one and, you know,
568
00:33:12,480 --> 00:33:15,960
I've spent the last two years building
my Instagram account up to over a hundred
569
00:33:16,240 --> 00:33:16,980
thousand followers.
570
00:33:16,980 --> 00:33:20,800
And I do believe that if I would've been
trying to do all the platforms at once
571
00:33:20,800 --> 00:33:24,880
that I, I wouldn't be as far as
I am now that I have that right.
572
00:33:25,110 --> 00:33:29,680
I can focus on figuring out a way to
distribute my content to all the different
573
00:33:29,880 --> 00:33:32,720
platforms, because there is value
in distribution, just like with a,
574
00:33:32,720 --> 00:33:33,440
with a podcast,
575
00:33:33,440 --> 00:33:37,360
like you wanna make sure that your podcast
shows up on all the apps in case your
576
00:33:37,560 --> 00:33:40,600
audience maybe uses
Pandora or Spotify. Right.
577
00:33:41,180 --> 00:33:45,440
But I think where your energy
goes is where everything flows.
578
00:33:45,440 --> 00:33:48,120
And so if you just make it easy on people
and they say, where can I find you?
579
00:33:48,120 --> 00:33:51,120
And you say, you can find me on
Instagram. It's super easy for them.
580
00:33:51,120 --> 00:33:55,560
But if you say you can find me on YouTube
and TikTok and Instagram and Beepboop
581
00:33:55,560 --> 00:34:00,320
and booby bop and whatever the next app
is, then it's like, I'm overwhelmed.
582
00:34:00,320 --> 00:34:04,600
Right. And I might not go
take action. So similar to,
583
00:34:04,600 --> 00:34:07,400
in the call to action of your podcast,
you should just send them to one place.
584
00:34:07,400 --> 00:34:09,560
Right. Just send them to the
one place you want them to go.
585
00:34:09,560 --> 00:34:12,560
Don't overwhelm them and paralyze
them with too many options.
586
00:34:12,630 --> 00:34:16,920
That's awesome. I like that. Very
simple understand. Very easy. Yeah.
587
00:34:17,030 --> 00:34:17,880
Minimalist.
588
00:34:17,880 --> 00:34:22,120
Minimalist focus on one thing,
maybe down the line dot two more.
589
00:34:22,560 --> 00:34:23,240
if you have.
590
00:34:23,240 --> 00:34:25,880
Yeah. Yeah. I mean, you
know, in, in all honesty,
591
00:34:25,880 --> 00:34:28,840
like right now I'm posting a
lot of short form videos. Right.
592
00:34:28,840 --> 00:34:29,800
And that's on reels.
593
00:34:29,800 --> 00:34:33,960
There's really no reason I shouldn't be
also posting those to TikTok other than
594
00:34:33,960 --> 00:34:36,800
the fact that I just spend
my time doing other things.
595
00:34:36,940 --> 00:34:40,080
And at some point I will do
that. Right. So, you know,
596
00:34:40,240 --> 00:34:43,880
that could be a YouTube short, that
could be in different platforms, but,
597
00:34:43,900 --> 00:34:46,680
you know, I, I do still think
that it overwhelms you with,
598
00:34:46,680 --> 00:34:50,040
then now I'm checking another app to see
how the video's doing or checking the
599
00:34:50,040 --> 00:34:50,480
comments.
600
00:34:50,480 --> 00:34:54,720
And you're basically tripling your output
on something where you just need to
601
00:34:54,720 --> 00:34:59,520
like really focus on growing
and growing. One thing,
602
00:34:59,520 --> 00:35:02,560
you know, it's not, we're not
trying to build a whole garden at,
603
00:35:02,560 --> 00:35:06,520
in the beginning. We're just trying
to really get good at being a,
604
00:35:06,520 --> 00:35:08,280
a member of a community somewhere.
605
00:35:08,390 --> 00:35:11,080
I think it'd be great for
podcasters to keep that in mind,
606
00:35:11,200 --> 00:35:15,200
since they already have to
keep themselves busy, um,
607
00:35:15,660 --> 00:35:19,640
and get things done with content
planning, with, you know,
608
00:35:20,520 --> 00:35:23,960
planning the show notes and
inviting guests to their show. Yeah.
609
00:35:23,990 --> 00:35:26,240
It's a, it's a, a lot of
work to run a podcast.
610
00:35:26,750 --> 00:35:31,600
Yeah. And so social media could sometimes
be, feel like a lot of work too. But,
611
00:35:31,650 --> 00:35:35,200
um, so now that they can
choose one platform to grow,
612
00:35:35,210 --> 00:35:39,440
to start with what kind of, of
content do you think? I mean,
613
00:35:39,440 --> 00:35:40,480
there's no certain recipe,
614
00:35:40,740 --> 00:35:45,480
but if you were to start a
new whole new page for your
615
00:35:45,480 --> 00:35:50,400
new podcast and just gonna talk to your
pod podcast audience and interact with
616
00:35:50,400 --> 00:35:52,040
them on any topic, um,
617
00:35:52,040 --> 00:35:56,640
is there like kind of like a general
guidelines or types of posts or content
618
00:35:56,640 --> 00:36:01,000
that is easy to make that, um,
that or they can start developing?
619
00:36:01,150 --> 00:36:03,440
Yeah. So, I mean, with
social media, you know,
620
00:36:03,440 --> 00:36:06,160
the best practices are that like
when you show up on social media,
621
00:36:06,720 --> 00:36:10,120
whatever you do should be honoring your
audience's time. So if you're like,
622
00:36:10,370 --> 00:36:11,720
if you do a sports podcast,
623
00:36:11,980 --> 00:36:15,680
you don't want to go on social media
and post your dog and like tacos,
624
00:36:15,680 --> 00:36:19,080
you wanna post things that are relevant
to the thing that they're interested in.
625
00:36:19,080 --> 00:36:21,480
So that's, that's like
best practices right away.
626
00:36:21,480 --> 00:36:24,880
There's something called the
hero's journey. Very simple. Um,
627
00:36:24,880 --> 00:36:25,880
it's in every movie,
628
00:36:25,920 --> 00:36:30,600
every book you've ever read where there's
a hero that encounters an obstacle,
629
00:36:30,600 --> 00:36:34,440
and then they meet a guide who helps
them overcome the obstacle for a happy
630
00:36:34,440 --> 00:36:37,600
ending and where most people get
confused on social media is they make
631
00:36:37,600 --> 00:36:41,160
themselves the hero. It's all about
them. All the content is about their,
632
00:36:41,160 --> 00:36:41,720
their lives.
633
00:36:41,720 --> 00:36:45,800
And what they forget is that they're
really the guide and the guide's job is to
634
00:36:45,800 --> 00:36:49,160
either educate or entertain them,
to help them overcome the obstacle.
635
00:36:49,370 --> 00:36:53,320
So if you go in with the idea that I'm
gonna give as much value as I can with my
636
00:36:53,320 --> 00:36:56,360
content, and then sprinkle
my personality into it,
637
00:36:56,360 --> 00:36:59,440
then you have a perfect blend of both
mm-hmm now as far as the
638
00:36:59,440 --> 00:37:02,520
easiest kind of content to make,
it really depends on the platform.
639
00:37:02,590 --> 00:37:06,800
I can tell you that, like video
is king right now. So, you know,
640
00:37:06,800 --> 00:37:09,520
Instagram's pushing video.
TikTok is all video,
641
00:37:09,680 --> 00:37:13,760
YouTube's doing short form video.
Now, Twitter, little different, more,
642
00:37:13,910 --> 00:37:18,000
more conversational and thread
like, so, you know, the easiest,
643
00:37:18,260 --> 00:37:21,400
the easiest kind of content that
you could create in my opinion.
644
00:37:21,420 --> 00:37:23,000
And maybe cuz it's easy for me,
645
00:37:23,030 --> 00:37:25,720
it's just holding up your phone and
talking to it on a video. Right?
646
00:37:25,720 --> 00:37:29,480
We do that on FaceTime. We do
that, you know, all the time.
647
00:37:29,480 --> 00:37:32,840
But for some reason when it
comes to creating content,
people don't wanna do it.
648
00:37:32,850 --> 00:37:35,920
So, um, if you don't like being on video,
649
00:37:36,270 --> 00:37:39,480
I would consider doing something with,
you know, if you're on Instagram,
650
00:37:39,670 --> 00:37:43,800
carousel posts do really well and that's
just a series of posts and you can just
651
00:37:43,840 --> 00:37:47,640
write text on it. So let's say
your podcast is about cooking.
652
00:37:47,900 --> 00:37:51,280
You could create a recipe on
a bunch of different slides,
653
00:37:51,280 --> 00:37:54,040
taking them step by step, how
to make risotto or something.
654
00:37:54,040 --> 00:37:55,800
And so that becomes valuable.
655
00:37:55,800 --> 00:37:59,000
And maybe you talked about risotto
on your last podcast episode,
656
00:37:59,090 --> 00:38:02,280
so you can make sure that people
know that you reviewed the,
657
00:38:02,280 --> 00:38:06,200
the world's number one risotto restaurant,
and then they're more likely to go,
658
00:38:06,200 --> 00:38:09,560
oh cool. Now I know how to make it.
I wanna hear about the best risotto.
659
00:38:09,560 --> 00:38:14,440
And they might go over to actually
listen to the podcast. So it's gonna be,
660
00:38:14,440 --> 00:38:17,600
you know, it's hard with social
media because it's so subjective.
661
00:38:17,600 --> 00:38:19,200
What's easy for me. You know,
662
00:38:19,200 --> 00:38:23,640
writing like actually like typing and
writing things is really difficult for me.
663
00:38:23,640 --> 00:38:25,640
Whereas somebody who's a writer
might wanna go to Twitter.
664
00:38:25,750 --> 00:38:28,800
It's really easy for me
to talk and, and emote.
665
00:38:28,810 --> 00:38:32,840
So video and audio are really like the
places I'm most drawn to because it's
666
00:38:32,840 --> 00:38:36,600
easy for me. So whatever comes
naturally to you, however,
667
00:38:37,190 --> 00:38:41,440
I will say that pushing yourself outside
of your boundaries sometimes gets you
668
00:38:41,440 --> 00:38:45,720
the most growth. So, you know, I was
afraid of video. I resisted video.
669
00:38:45,790 --> 00:38:46,920
I didn't wanna do video.
670
00:38:46,920 --> 00:38:51,520
And I pushed myself outside
of my boundaries and now
I learned an entirely new
671
00:38:51,520 --> 00:38:53,960
skill and it's something
I really love to do now.
672
00:38:54,010 --> 00:38:56,720
So you don't wanna stay
in your box all the time,
673
00:38:56,720 --> 00:39:00,280
but you wanna start with the
thing that comes easiest to you.
674
00:39:00,390 --> 00:39:03,920
Okay, perfect. I like that.
It's easy to understand. And,
675
00:39:03,920 --> 00:39:08,680
and your advice is also like inspires
people to take action without
676
00:39:08,680 --> 00:39:12,560
overwhelming them, that about this
literally to, oh, you have to make a real,
677
00:39:12,690 --> 00:39:16,200
or you have to do this and
design this for yourself. Um,
678
00:39:16,200 --> 00:39:19,760
but whatever makes you feel
like easy to do to start with,
679
00:39:19,780 --> 00:39:23,240
and maybe sometimes save out the
box. I use a lot, um,
680
00:39:23,240 --> 00:39:26,760
a daily basis to, to design
things and I don't need to be,
681
00:39:26,820 --> 00:39:31,320
and anyone doesn't need to be like
graphic designer to design simple things,
682
00:39:31,320 --> 00:39:33,400
to make infographics, to
put some text in there,
683
00:39:33,400 --> 00:39:36,960
to throw in some snippet
of your podcast. Well,
684
00:39:37,320 --> 00:39:40,640
headline area is blueberry's
partner for example. And so we,
685
00:39:40,810 --> 00:39:45,440
we encourage people to use those
tools that we partner with and
686
00:39:45,630 --> 00:39:50,400
snippets of, of that podcast, uh, a
video, uh, and it doesn't have to be your,
687
00:39:50,400 --> 00:39:52,280
have your face on it, but
you can use that snippet,
688
00:39:52,440 --> 00:39:56,000
bring it into onto social
media, distributed their, um,
689
00:39:56,000 --> 00:39:57,320
and so that people can be like, oh,
690
00:39:57,320 --> 00:39:59,160
so this is what they're
talking in this episode,
691
00:39:59,290 --> 00:40:03,480
or talking about something that
they're very excited to do,
692
00:40:03,480 --> 00:40:07,640
or maybe I have a sneak pick of the
next guest that are gonna show up in the
693
00:40:07,640 --> 00:40:09,880
next episode. So many ideas. And,
694
00:40:09,880 --> 00:40:13,840
and I feel like is can you
cannot really have, um,
695
00:40:14,150 --> 00:40:18,920
like a list of, of, of, oh, of that
in just one conversation between us,
696
00:40:19,100 --> 00:40:23,640
but there are many tools online and we
probably elaborate more on that. Um,
697
00:40:23,640 --> 00:40:27,040
in the future blog posts too.
What's the easiest way for,
698
00:40:27,040 --> 00:40:32,040
for people who are not natural to,
to social media to start learning.
699
00:40:32,230 --> 00:40:35,160
I personally say observing,
but what about you?
700
00:40:35,230 --> 00:40:37,680
Yeah. So one, one thing that I do, um,
701
00:40:37,710 --> 00:40:41,840
just because I want everything that I
do to have a high probability of success
702
00:40:41,970 --> 00:40:45,440
is I go do a little research on
what's working for other creators.
703
00:40:45,450 --> 00:40:47,200
So this doesn't take very long.
704
00:40:47,200 --> 00:40:51,000
It's as simple as going to YouTube
and typing in your keyword,
705
00:40:51,000 --> 00:40:54,000
let's say your keyword is
mountain climbing, right?
706
00:40:54,000 --> 00:40:55,520
I'm just making this up as I go along.
707
00:40:55,520 --> 00:40:57,520
So you type mountain climbing and YouTube,
708
00:40:57,520 --> 00:41:01,800
and then you're able to filter within
the last month in the top viewed videos.
709
00:41:01,820 --> 00:41:06,080
And what that does is that shows you all
of the best performing content for that
710
00:41:06,080 --> 00:41:08,800
keyword in the last month. And then
what I'll do is I'll just look at the,
711
00:41:08,800 --> 00:41:11,840
the title card, what, what
the title card says on it,
712
00:41:11,840 --> 00:41:14,160
cuz usually that's what
gets people to click. Okay.
713
00:41:14,330 --> 00:41:19,200
So if it says climb this mountain 42 times
faster, I might be able to, you know,
714
00:41:19,730 --> 00:41:22,560
um, create a post that's
something similar to that, right?
715
00:41:22,560 --> 00:41:26,680
Like get ready to climb the
mountain 42 times faster or, um,
716
00:41:26,680 --> 00:41:27,960
climb the mountain 40. You know,
717
00:41:27,960 --> 00:41:32,200
I could use that as something
that's a proven topic and
718
00:41:32,590 --> 00:41:34,960
thread that people are interested in.
719
00:41:34,960 --> 00:41:38,440
The other thing I'll do is I just go to
TikTok because TikTok is more popular
720
00:41:38,440 --> 00:41:39,520
than anything right now.
721
00:41:39,540 --> 00:41:43,840
And I will just search a keyword and
filter it by the last three months.
722
00:41:43,840 --> 00:41:47,280
And the most views that just immediately
shows you all the viral content.
723
00:41:47,280 --> 00:41:50,560
And I just look at what they like,
what's the beginning of the video.
724
00:41:50,560 --> 00:41:51,720
What does it say on it?
725
00:41:51,720 --> 00:41:55,560
And I'll use that as a spark
to then go create my own idea.
726
00:41:55,560 --> 00:42:00,520
And you can do this with other
industries too. Right? So, um, you know,
727
00:42:00,520 --> 00:42:03,120
I saw a post the other day, it was like
the cheat code to getting out of debt.
728
00:42:03,120 --> 00:42:07,360
And I was like, cool. The cheat code
too. That's a great spark for me.
729
00:42:07,360 --> 00:42:09,800
So I could put in anything,
the cheat code to podcasting,
730
00:42:09,800 --> 00:42:13,800
the cheat code to social media.
Right? You can, so you can use,
731
00:42:14,030 --> 00:42:17,440
what's working for other
people as a spark for you.
732
00:42:17,440 --> 00:42:19,640
Now when it comes to comparison, you know,
733
00:42:19,640 --> 00:42:22,680
you have to remember that someone might
be further down their career than you,
734
00:42:22,680 --> 00:42:27,200
and you need to be careful about looking
at somebody and feeling inferior,
735
00:42:28,000 --> 00:42:31,280
insecure compared to them, right?
When, when you post on social media,
736
00:42:31,510 --> 00:42:35,920
it's very rare that someone is
immediately judging you, your voice,
737
00:42:35,920 --> 00:42:39,840
the way you look, the what's in
the background of the video. Yes.
738
00:42:39,840 --> 00:42:42,120
There's always things that
could be improved, but that's,
739
00:42:42,120 --> 00:42:45,120
I think what keeps most people away is
that they're worried about what people
740
00:42:45,120 --> 00:42:47,880
will think about them. So
I have this sort of, uh,
741
00:42:48,350 --> 00:42:51,280
D G a F attitude where I just say,
742
00:42:51,410 --> 00:42:55,880
if I think this is good and this is the
best I can do, then I'm happy with it.
743
00:42:55,880 --> 00:42:58,160
Right. And anybody who isn't, you know,
744
00:42:58,160 --> 00:43:00,640
maybe there's trolls out there and
there's always gonna be people that,
745
00:43:00,640 --> 00:43:02,160
you know, have comments
and stuff. You know,
746
00:43:02,160 --> 00:43:05,280
if they took time out of their day
to tell me something kind of nasty,
747
00:43:05,510 --> 00:43:10,040
then I already won because they saw my
thing and it moved them in a way that
748
00:43:10,040 --> 00:43:13,360
made them so angry that they had
to leave a comment. Right. So,
749
00:43:13,480 --> 00:43:16,760
but that's very rare, right?
It's very rare to be judged.
750
00:43:16,760 --> 00:43:19,480
And I think that just keeps
people from, you know,
751
00:43:19,550 --> 00:43:22,760
I think watching too much
content keeps people from making.
752
00:43:22,970 --> 00:43:25,520
So you wanna be careful about
how much you're consuming.
753
00:43:25,780 --> 00:43:30,040
And then I think that sort of fear of
being judged keeps people from making.
754
00:43:30,040 --> 00:43:32,800
So you wanna go onto a,
a social media platform,
755
00:43:32,800 --> 00:43:36,200
look at something that inspires you
and then go make something, you know,
756
00:43:36,200 --> 00:43:40,240
you turn off the, the phone or you
turn off the social media app and,
757
00:43:40,240 --> 00:43:43,120
and spend your time making
instead of just consuming.
758
00:43:43,190 --> 00:43:47,960
I like that. Awesome. I also can relate
to that too, because making content,
759
00:43:48,300 --> 00:43:52,000
the reason why I could be intimidating
sometimes is because people feel like,
760
00:43:52,290 --> 00:43:53,360
am I saying something,
761
00:43:53,360 --> 00:43:58,040
something that's gonna offend someone
or something that's gonna, um,
762
00:43:58,170 --> 00:44:01,880
they're gonna be haters coming at me
because they don't like the way I look or
763
00:44:01,880 --> 00:44:04,880
the way that I am sharing
this content, you know?
764
00:44:04,880 --> 00:44:08,840
Or they just kind of like shaming
you for becoming, um, on the camera.
765
00:44:09,200 --> 00:44:10,680
but yeah, you know.
766
00:44:10,750 --> 00:44:15,360
I've gone viral multiple times
and I've had some of the nastiest
767
00:44:15,360 --> 00:44:18,920
comments said about me and you know
what? I just, I just take it in stride.
768
00:44:18,920 --> 00:44:23,040
And I just say, Hey, clearly that
person's having a bad day. Right? Clearly,
769
00:44:23,300 --> 00:44:23,840
you know,
770
00:44:23,840 --> 00:44:27,840
nothing I've said in this video is
enough to garner that kind of response.
771
00:44:27,840 --> 00:44:30,800
But a lot of times when it
comes to haters or trolls,
772
00:44:30,800 --> 00:44:33,840
what they're doing is they're
putting their insecurities on you.
773
00:44:33,930 --> 00:44:37,440
So what they're doing is saying you're
doing something that I can't personally
774
00:44:37,440 --> 00:44:39,600
do. So I'm gonna try to tear you down.
775
00:44:39,600 --> 00:44:42,000
And if you let those people
affect you in that way,
776
00:44:42,190 --> 00:44:45,080
then you might get torn down.
But if you look at it as like,
777
00:44:45,230 --> 00:44:47,720
it's just part of the game and you know,
778
00:44:47,720 --> 00:44:52,400
that person has some insecurity issues
and you realize that that more, you know,
779
00:44:52,400 --> 00:44:55,960
more people are seeing your content
than it's actually a win because all,
780
00:44:55,960 --> 00:44:59,800
all press is good press, right? Like
people talking about you either way,
781
00:45:00,020 --> 00:45:03,560
the more people you reach and you
see this in, in celebrities, right?
782
00:45:03,560 --> 00:45:06,360
The more people you reach,
the more haters you will have,
783
00:45:06,360 --> 00:45:09,520
because not everybody's going to
love you. And that's okay. So like,
784
00:45:09,520 --> 00:45:11,480
you look at like Kanye
west, right? He's like,
785
00:45:11,480 --> 00:45:13,840
some people think he's
the greatest rapper alive.
786
00:45:13,840 --> 00:45:16,840
And some people think he's
a total psychopath. Right.
787
00:45:17,280 --> 00:45:21,000
but E but either way he wins
because people are talking about him.
788
00:45:21,000 --> 00:45:24,720
So there's an awareness factor that
even the people that don't like,
789
00:45:24,720 --> 00:45:28,040
you are still gonna go check out what
you're doing, because they are insecure.
790
00:45:28,040 --> 00:45:30,640
And they, they know you're up to
something that they can't handle.
791
00:45:30,800 --> 00:45:32,320
So you just have to have fun with it.
792
00:45:32,390 --> 00:45:36,160
Mm-hmm and not take it
personally. Right. Nobody's perfect.
793
00:45:36,620 --> 00:45:40,880
And so, you know, if somebody comments
on your appearance, they're really,
794
00:45:40,880 --> 00:45:44,120
they're really projecting their
thoughts about themselves on you.
795
00:45:44,290 --> 00:45:48,040
Or if they think that your video's
dumb, then fine, that's your opinion.
796
00:45:48,180 --> 00:45:50,440
You just didn't keep it
to yourself..
797
00:45:50,440 --> 00:45:53,920
Right. On TikTok. I've, I've
watched a lot of videos and that,
798
00:45:53,980 --> 00:45:57,160
and it's funny how TikTok taught
me a lot about psychology.
799
00:45:57,180 --> 00:45:59,520
And I hear the terms, you know,
800
00:45:59,520 --> 00:46:04,400
projecting people once insecurities on
other a lot. And then I'm like, wow,
801
00:46:04,400 --> 00:46:09,120
well, I wish you knew that earlier.
when, when haters are bullies.
802
00:46:09,620 --> 00:46:11,280
And, um, I, I think,
803
00:46:11,630 --> 00:46:14,960
I think that that's a really good
thing that podcasters can keep in mind,
804
00:46:14,960 --> 00:46:19,720
but even themselves are
already like publishing their
episodes and already share
805
00:46:19,720 --> 00:46:22,400
their stories and, and, and
have an audience already.
806
00:46:22,400 --> 00:46:27,200
And so most of the podcasters that
I talk to are very comfortable with
807
00:46:27,200 --> 00:46:29,640
talking with speaking of
course. Right. And then,
808
00:46:29,660 --> 00:46:34,400
and then most of them are also okay
with being out there showing their
809
00:46:34,400 --> 00:46:39,280
face, or just being on social
media and staying active.
810
00:46:39,280 --> 00:46:43,840
What about those who don't necessarily
want to show their face yeah.
811
00:46:43,840 --> 00:46:46,440
Like, do you think that there's
a way that they can still grow?
812
00:46:46,440 --> 00:46:49,800
Because I know some people have come
to me and I'm like, Hmm. I mean,
813
00:46:49,800 --> 00:46:52,480
I don't mind it, but it's still
just gonna be a lot of work.
814
00:46:52,580 --> 00:46:57,560
And so how do I produce content that
can still relates to my audience about
815
00:46:57,560 --> 00:46:58,393
my podcast?
816
00:46:58,430 --> 00:47:01,640
Yeah. So if you don't wanna
put your face out there, uh,
817
00:47:01,640 --> 00:47:06,120
there's a lot of different ways you
can grow. So, um, the point of view,
818
00:47:06,560 --> 00:47:11,080
angle of just seeing what you see
without seeing you can work. So I'm,
819
00:47:11,080 --> 00:47:15,560
I'm absolutely obsessed
with this show on HBO. Um,
820
00:47:15,750 --> 00:47:17,160
I can't remember the name of this show,
821
00:47:17,160 --> 00:47:20,200
but it's just this guy who lives in New
York and walks around and films stuff
822
00:47:20,200 --> 00:47:22,920
and tells stories. You never see
him, but it's, it's incredible.
823
00:47:22,920 --> 00:47:26,560
It's just his voice narrating. If you
didn't want to put your face out there,
824
00:47:26,560 --> 00:47:29,880
you could, you know, people
love to see drone footage.
825
00:47:29,880 --> 00:47:33,760
They love to see things being built.
You could just use your hands, right?
826
00:47:33,970 --> 00:47:37,800
So there's lots of ways. I
will say that biologically,
827
00:47:37,890 --> 00:47:40,200
we look for faces. So when you're born,
828
00:47:40,380 --> 00:47:44,080
the first thing you look for is mom's
face. When you look at the moon,
829
00:47:44,260 --> 00:47:46,880
you see a face. And if you
look at a tree long enough,
830
00:47:46,880 --> 00:47:50,120
you'll eventually see a face
because it's part of our DNA.
831
00:47:50,220 --> 00:47:54,320
And so with people being
attracted to faces, you know,
832
00:47:54,700 --> 00:47:58,720
I'd like to ask the person, well, why is
it that you don't wanna be seen? Right.
833
00:47:58,720 --> 00:48:02,400
There's something underneath that.
Because you know, when we grow up,
834
00:48:02,400 --> 00:48:05,880
we get our class picture and we're in
pictures and we go out in the world.
835
00:48:05,880 --> 00:48:10,120
Why don't you wanna be seen the answer
to that question is usually something
836
00:48:10,120 --> 00:48:14,800
around being judged or something around
insecurity of the appearance, or, um,
837
00:48:14,800 --> 00:48:18,200
you know, I, I, I put a post out
a long time ago about, you know,
838
00:48:18,200 --> 00:48:20,320
a lot of podcasters
hate their voice. Right.
839
00:48:20,380 --> 00:48:23,040
And as somebody who's been in the
music industry for a long time,
840
00:48:23,040 --> 00:48:26,000
I've recorded a lot of singers.
Everybody hates their voice.
841
00:48:26,640 --> 00:48:31,240
and I use the example
of some incredible actors.
842
00:48:31,340 --> 00:48:34,720
And I'm just gonna name one,
for example, Steve Buschemi,
843
00:48:34,720 --> 00:48:39,680
do you know who Steve Buschemi is? Okay.
So he's got crazy teeth, right? Like,
844
00:48:39,780 --> 00:48:42,800
and he's not, you know, he's not
like the most, he's not a Brad Pitt.
845
00:48:42,800 --> 00:48:44,320
He is kind of gooey guy. Right.
846
00:48:44,500 --> 00:48:49,320
And he is made an entire career
off of being the oddball in the
847
00:48:49,320 --> 00:48:49,960
movie. And,
848
00:48:49,960 --> 00:48:53,000
and he's got a really interesting voice
and he does voiceovers for Disney.
849
00:48:53,000 --> 00:48:57,800
Right. So what I like to tell
people is like the weirder you are,
850
00:48:58,070 --> 00:49:00,360
I think it's the better you are. And if,
851
00:49:00,370 --> 00:49:03,240
if there's something weird
about you go all in on that,
852
00:49:03,240 --> 00:49:07,120
make that your signature thing. So if
you have a weird voice lean into it,
853
00:49:07,120 --> 00:49:10,600
it might turn into an
opportunity for you. And, um,
854
00:49:10,600 --> 00:49:13,960
if you don't wanna put your face
on social media, I guess the, the,
855
00:49:13,960 --> 00:49:17,840
the best thing you could do is
probably go more of text based.
856
00:49:18,010 --> 00:49:19,400
So creating content,
857
00:49:19,400 --> 00:49:23,320
that's just text on a screen where you're
maybe telling a story or using footage
858
00:49:23,320 --> 00:49:25,440
with, uh, captions over it. Um,
859
00:49:25,580 --> 00:49:29,240
but I do think that if you really
break it down psychologically,
860
00:49:29,240 --> 00:49:33,640
that you would be there's something
underneath it that you're,
861
00:49:33,640 --> 00:49:34,480
you're not facing.
862
00:49:34,910 --> 00:49:39,600
Okay. I've met people who have been
the mysterious podcasters..
863
00:49:39,830 --> 00:49:41,800
I mean, there's something pretty
cool about being mysterious.
864
00:49:41,800 --> 00:49:43,800
I actually follow this
TikTok guy. Who's like,
865
00:49:43,810 --> 00:49:47,960
he does finance stuff about like banks
and the government, but he's just,
866
00:49:47,960 --> 00:49:50,160
he's like completely blacked out.
867
00:49:50,160 --> 00:49:52,880
Like the way he has his lighting
is you just can't see his face.
868
00:49:52,980 --> 00:49:56,200
And it's actually pretty intriguing
because it's more like, Ooh,
869
00:49:56,200 --> 00:50:00,560
who's the mystery man. So, you know, you
can play into that if you wish, like,
870
00:50:00,590 --> 00:50:03,400
make, make sure the lighting
just darkens your face out,
871
00:50:03,400 --> 00:50:05,480
but you're still on camera
could be pretty cool.
872
00:50:05,500 --> 00:50:07,880
And, you know, sometimes, sometimes, uh,
873
00:50:08,070 --> 00:50:11,640
a cartoon character got famous too. And,
874
00:50:11,640 --> 00:50:15,360
and the person who invented that
proprietors never really shows up.
875
00:50:15,610 --> 00:50:18,920
So I like to see the
podcast as like a, uh,
876
00:50:18,920 --> 00:50:22,520
the product that the podcaster build. And,
877
00:50:22,520 --> 00:50:25,960
and there are so many ways that you can
tell a story about it, but definitely,
878
00:50:26,450 --> 00:50:28,960
um, once in a while, or if you can,
879
00:50:29,330 --> 00:50:33,360
if you can show up and show people your
face and let people know who you are,
880
00:50:33,360 --> 00:50:37,840
that would be amazing because they
can relate to you and know, um,
881
00:50:38,100 --> 00:50:41,280
who they're listening to, because that's
how I feel when I'm on the podcast.
882
00:50:41,470 --> 00:50:43,120
I feel like whenever
I listen to a podcast,
883
00:50:43,120 --> 00:50:47,280
it's like having a conversation with
someone. Yeah. Especially, I really like,
884
00:50:47,280 --> 00:50:49,920
even though I cannot talk
back to them, you know,
885
00:50:49,920 --> 00:50:52,520
like I cannot converse
with them and I can listen.
886
00:50:52,630 --> 00:50:57,440
It's like very soothing and calming
to me. Um, and so, um, and, and,
887
00:50:57,440 --> 00:51:01,280
and I like to listen to those that are
educational. And so just for example,
888
00:51:01,280 --> 00:51:05,640
like a podcast on a topic, like,
let's say machine learning, uh,
889
00:51:05,640 --> 00:51:08,920
because sometimes I'm very nerdy and
I like machine learning. So,
890
00:51:09,030 --> 00:51:13,800
I like to listen to that. And, um,
it's, it's just great to see the,
891
00:51:13,940 --> 00:51:18,240
the text, the infographics
about that, or, or design.
892
00:51:18,240 --> 00:51:21,960
I like podcast about
designing too. And so, um, I,
893
00:51:21,960 --> 00:51:26,840
I follow their account for the design
that, that podcasters talk about,
894
00:51:26,840 --> 00:51:28,760
you know, and so more,
895
00:51:29,230 --> 00:51:34,200
I think that the key here is you
are helping your audience find
896
00:51:34,380 --> 00:51:36,440
the value that they looking for,
897
00:51:36,510 --> 00:51:41,200
like creating something that your
audience finds helpful and available.
898
00:51:41,300 --> 00:51:46,120
Yes, absolutely. I mean, value
based. I think the days, uh,
899
00:51:46,120 --> 00:51:46,480
you know,
900
00:51:46,480 --> 00:51:50,720
a decade ago you posted the food you
ate and the beach that you're on and all
901
00:51:50,720 --> 00:51:52,800
this stuff, that's what
like social media was,
902
00:51:52,800 --> 00:51:57,240
but it has evolved quite quickly
into a value proposition. And,
903
00:51:57,460 --> 00:51:59,800
you know, again, with the hero's journey,
904
00:51:59,800 --> 00:52:02,720
like we are not the heroes of
the story. We are the guide.
905
00:52:03,100 --> 00:52:08,000
And our job is to give as much
value as we can to our audience.
906
00:52:08,000 --> 00:52:11,560
You know share some cool stuff
with our audience and, you know,
907
00:52:11,560 --> 00:52:14,800
sprinkle in ourselves. So it's
not, it's not to be, you know,
908
00:52:14,800 --> 00:52:16,960
you're not to never speak
of yourself ever again,
909
00:52:16,960 --> 00:52:20,920
but those are the accounts that
typically do the best or the,
910
00:52:20,920 --> 00:52:25,200
the value led ones or the
really entertaining ones.
Right. So with podcasting,
911
00:52:25,200 --> 00:52:27,760
there's a lot of entertainment
involved. So if you're an entertainment,
912
00:52:27,920 --> 00:52:32,160
podcaster, you know, I think, I think
podcasters need to remember one thing.
913
00:52:32,160 --> 00:52:36,120
The cool thing about podcasting is that
you feel like you're sitting at the
914
00:52:36,120 --> 00:52:38,920
table with the people, right? Yeah. But,
915
00:52:38,920 --> 00:52:42,400
but if you imagine that you're at this
table and you're with these people and
916
00:52:42,400 --> 00:52:44,640
you're watching the conversation,
but the room is pitch black,
917
00:52:44,700 --> 00:52:46,560
you can't see them. Right.
918
00:52:46,770 --> 00:52:51,160
At some point you're gonna kind of wanna
have a clue of who you're hanging out
919
00:52:51,160 --> 00:52:54,680
with. And I think that's where social
media comes into, where you can, you know,
920
00:52:54,680 --> 00:52:56,640
show people. I mean, I've
done this a million times.
921
00:52:56,640 --> 00:52:59,400
I'll hear someone on a podcast
and I go Google image them.
922
00:52:59,400 --> 00:53:02,280
I just wanna see what they
look like. I wanna see what VO,
923
00:53:02,280 --> 00:53:06,600
what face is attached to that
voice. And I think that curiosity,
924
00:53:06,600 --> 00:53:10,200
at some point peaks in
every podcast fan, like,
925
00:53:10,750 --> 00:53:14,480
what does this guy look like?
What does this lady look like?
926
00:53:14,500 --> 00:53:18,640
And it gives us a better
internal representation of them.
927
00:53:18,650 --> 00:53:20,800
So by putting yourself
out on social media,
928
00:53:21,150 --> 00:53:24,320
I think you give people some context clues
to where they can get a little closer
929
00:53:24,320 --> 00:53:25,153
to you.
930
00:53:25,250 --> 00:53:29,960
Awesome. What about follower growth? And
then like the gain gaining followers,
931
00:53:29,960 --> 00:53:34,560
do you think that numbers like followers
really matter? And a lot of people,
932
00:53:34,790 --> 00:53:38,280
they don't know how to measure their
success or are they looking at the numbers
933
00:53:38,280 --> 00:53:40,440
like, oh, I, I don't know if
I'm doing the right thing,
934
00:53:40,440 --> 00:53:44,840
cuz the numbers are so low engagement
rate are so low. So what should be the,
935
00:53:45,020 --> 00:53:46,480
the thing that they should be looking at?
936
00:53:46,550 --> 00:53:49,560
Okay. So as somebody with a
hundred thousand followers,
937
00:53:49,560 --> 00:53:53,000
I've been through every
single stage as a creator.
938
00:53:53,540 --> 00:53:57,280
And I can tell you that
as you get more followers,
939
00:53:57,280 --> 00:54:00,240
there are opportunities that
present themselves to you, right?
940
00:54:00,240 --> 00:54:03,040
There's opportunities to work
with brands or, you know,
941
00:54:03,270 --> 00:54:06,240
it's really a vanity metric, right?
942
00:54:06,270 --> 00:54:10,160
It's like I could buy you a hundred
thousand followers today. Right.
943
00:54:10,160 --> 00:54:13,360
And put them on your account, but no
one's going to interact with you. No,
944
00:54:13,360 --> 00:54:17,520
one's gonna look at your content.
It'll just be a number on the screen.
945
00:54:17,530 --> 00:54:20,920
So if you focus on as opposed
to the follower number,
946
00:54:21,100 --> 00:54:23,000
the interactions that you have,
947
00:54:23,000 --> 00:54:27,000
like I'd much rather just have a thousand
people who are just obsessed with me
948
00:54:27,430 --> 00:54:30,040
than a hundred thousand who could care,
949
00:54:30,040 --> 00:54:33,360
like kind of have care about
what I'm doing, right? Um,
950
00:54:33,450 --> 00:54:37,840
so if you focus more on interactions
and one of the ways you can do this is
951
00:54:37,840 --> 00:54:40,000
through something called
unscalable conversations.
952
00:54:40,000 --> 00:54:44,520
And that's simply as you become a
member of a social media community,
953
00:54:44,580 --> 00:54:49,200
you should be commenting on other people
in your niches post and you should be
954
00:54:49,200 --> 00:54:52,400
sending audio messages to new
followers, introducing yourself,
955
00:54:52,400 --> 00:54:55,440
trying to start a conversation.
It's very similar to a party.
956
00:54:55,440 --> 00:54:58,360
And if I invited you to
my party and you came in,
957
00:54:58,620 --> 00:55:01,800
but you couldn't find me anywhere,
you probably leave. Right.
958
00:55:01,800 --> 00:55:03,800
Because I had invited you to the party.
959
00:55:03,800 --> 00:55:07,280
So when someone comes to the party wanna
say, Hey, thanks so much for coming.
960
00:55:07,510 --> 00:55:11,240
I wanna make you comfortable. Do you
know where the bathroom is? Right. Um,
961
00:55:11,380 --> 00:55:15,840
you know, what's new in your world.
You're it's, it's, it's it's, you know,
962
00:55:15,840 --> 00:55:20,360
social media., it's
not just media. Right? So if,
963
00:55:20,360 --> 00:55:22,000
if you think of it like a party,
964
00:55:22,100 --> 00:55:26,280
you can have a lot of fun regardless
of how many followers you have. Right.
965
00:55:26,300 --> 00:55:29,720
And I do think this is very
prevalent in podcasting too.
966
00:55:29,720 --> 00:55:32,560
Like a lot of people are obsessed
with their download numbers. Yeah.
967
00:55:32,560 --> 00:55:33,080
But I would get,
968
00:55:33,080 --> 00:55:37,200
I would get more obsessed with like how
many people are like reaching out how
969
00:55:37,200 --> 00:55:41,440
many people are opening my emails
and things like that. Because that,
970
00:55:41,440 --> 00:55:42,680
those are like real people,
971
00:55:43,090 --> 00:55:46,560
as opposed to just somebody
who presses play on a podcast.
972
00:55:46,930 --> 00:55:49,440
So it's all how you look at it.
973
00:55:49,440 --> 00:55:53,200
And I understand everyone who wants more
followers, everyone wants, you know,
974
00:55:53,200 --> 00:55:53,880
all this stuff.
975
00:55:53,880 --> 00:55:58,440
But the difference between my account
with 3000 followers and a hundred thousand
976
00:55:58,440 --> 00:55:59,960
followers, isn't much different.
977
00:56:00,270 --> 00:56:03,760
It's I pretty much like have
the same little community.
978
00:56:04,260 --> 00:56:06,320
And I don't look at my, I like,
979
00:56:06,320 --> 00:56:09,520
I don't like the word influencer because
I think that if you can get somebody to
980
00:56:09,520 --> 00:56:12,840
eat a piece of pie, then
you're an influencer. You've
influenced them. So like,
981
00:56:12,840 --> 00:56:16,480
I think there's some, some kind
of like gross stuff around that,
982
00:56:16,480 --> 00:56:19,600
but it's inevitably
something you'll focus on.
983
00:56:19,660 --> 00:56:22,440
But if you focus on it in
a way of just like, well,
984
00:56:22,440 --> 00:56:25,560
my community's growing number
really shouldn't matter. Right.
985
00:56:25,560 --> 00:56:26,760
Your interactions should matter.
986
00:56:26,760 --> 00:56:29,120
Yeah. And how people know you,
987
00:56:29,120 --> 00:56:34,080
because if your audience knows who you
are and if you know who are listening to
988
00:56:34,080 --> 00:56:36,080
your show, I think that's the win.
989
00:56:36,220 --> 00:56:39,440
And a lot of podcasters
come to us and ask,
990
00:56:39,440 --> 00:56:41,800
how do I know more about my audience?
991
00:56:41,920 --> 00:56:46,880
And we have the audience survey where
you can learn more about the demographics
992
00:56:46,880 --> 00:56:49,960
of your listeners, but those
are just numbers, you know?
993
00:56:49,960 --> 00:56:52,320
Like based on those data,
you can't really know, um,
994
00:56:52,320 --> 00:56:57,120
exactly who you are listening to. So
I feel like, yes, social media, uh,
995
00:56:57,120 --> 00:57:01,360
what are the benefits that you can
know? Um, your, the people that you are,
996
00:57:01,540 --> 00:57:06,480
who are through a survey, um, your
content too. And so from that point,
997
00:57:06,480 --> 00:57:11,360
you can develop more content
that cater to them or, you know,
998
00:57:11,360 --> 00:57:15,440
something that like serve what
the people need.. Yeah.
999
00:57:15,590 --> 00:57:19,040
Yeah. I mean, it's, if you,
like, if you think of your,
1000
00:57:19,490 --> 00:57:22,160
there's a couple of things with
your personal brand, right.
1001
00:57:22,260 --> 00:57:25,800
And your personal brand encompasses
your social media and your podcast and
1002
00:57:25,800 --> 00:57:28,600
everything else, part one part
of it is your reputation, right?
1003
00:57:28,600 --> 00:57:30,560
Like your reputation is everything.
1004
00:57:30,560 --> 00:57:32,960
And if you look at your
personal brand as a club,
1005
00:57:33,290 --> 00:57:36,840
if you were gonna start a club in your
local community, you'd start small.
1006
00:57:36,840 --> 00:57:39,400
You'd invite people in. You'd get
to know people. You'd network.
1007
00:57:39,470 --> 00:57:42,600
It's the same concept,
except it's all digital now.
1008
00:57:42,930 --> 00:57:47,920
So the key to like specifically
podcasters is to make your
1009
00:57:47,920 --> 00:57:52,240
podcast into a club where
you have callbacks to,
1010
00:57:52,890 --> 00:57:56,040
um, you know, you might call
your, your listeners like a name,
1011
00:57:56,040 --> 00:57:57,880
not like a bad name, but like, if you're,
1012
00:57:57,880 --> 00:57:59,560
let's say you're the mountain
climbers, like, you know,
1013
00:57:59,560 --> 00:58:01,600
you call 'em the mountaineers,
what's up mountaineers.
1014
00:58:01,600 --> 00:58:04,800
And everybody identifies with
this mountaineers name. Okay.
1015
00:58:05,460 --> 00:58:08,480
And you wanna make it this
inclusive thing that if you,
1016
00:58:08,480 --> 00:58:10,760
if you're in you're in
and when you come in,
1017
00:58:10,760 --> 00:58:14,600
you'll be welcomed mm-hmm
and that's the best way. I mean,
1018
00:58:14,600 --> 00:58:18,640
I think all the best podcasts I've ever
listened to have some form of like tribe
1019
00:58:18,640 --> 00:58:20,480
element to it, you know, I think.
1020
00:58:20,480 --> 00:58:21,360
Something exclusive.
1021
00:58:21,360 --> 00:58:24,880
Yeah. And I know I've, I've used this
example before, but like, you know,
1022
00:58:24,880 --> 00:58:27,240
there's so many people that are like,
oh, I only got a hundred downloads,
1023
00:58:27,240 --> 00:58:30,920
but if they walked into a room with a
hundred people sitting there to talk,
1024
00:58:30,920 --> 00:58:33,640
their heart would start pounding,
they'd start sweating. It would be,
1025
00:58:33,790 --> 00:58:36,560
they'd have a response to it
cuz it's a lot of people. Right.
1026
00:58:36,570 --> 00:58:41,240
So if you focus less on the quantity
and more on the qual quality and you
1027
00:58:41,240 --> 00:58:44,880
understand that this whole thing doesn't
happen overnight. Like, you know,
1028
00:58:44,880 --> 00:58:49,000
I went from 10,000 to a hundred thousand
followers in six weeks and everybody
1029
00:58:49,000 --> 00:58:51,280
just kept saying to me like,
wow, you just blew up overnight.
1030
00:58:51,280 --> 00:58:54,360
And I'd been working my butt
off for two years, you know?
1031
00:58:54,380 --> 00:58:57,720
And I would just respond and say, yeah,
I'm a two year overnight success. Right?
1032
00:58:57,720 --> 00:59:02,640
Because overnight success is
basically winning the lottery. Right?
1033
00:59:02,640 --> 00:59:05,920
If you buy a lottery ticket on a Friday
and you win Friday night, Saturday,
1034
00:59:05,920 --> 00:59:07,440
you're a millionaire overnight success.
1035
00:59:07,440 --> 00:59:10,680
But these things take time
and they take time to blossom.
1036
00:59:11,420 --> 00:59:16,280
And if you can just get really
comfortable with the thought of, you know,
1037
00:59:16,280 --> 00:59:19,600
I try to make one friend a day on
social media, just one handshake.
1038
00:59:19,600 --> 00:59:23,120
Like I try to meet somebody
new, have an interaction. And,
1039
00:59:23,120 --> 00:59:25,640
and that compounds over time.
1040
00:59:25,640 --> 00:59:29,440
Mm-hmm so if you just
focus on the one person, you know, um,
1041
00:59:29,440 --> 00:59:33,200
if you were on a date and you're looking
at your date and you're at a bar and
1042
00:59:33,200 --> 00:59:36,600
you guys are holding your drinks and
she's just looking around you the whole
1043
00:59:36,600 --> 00:59:40,000
time, you wouldn't feel
very like important.
1044
00:59:40,540 --> 00:59:44,120
And I feel like that's the kind of thing
that happens when people want bigger
1045
00:59:44,120 --> 00:59:48,640
audiences is they start looking over the
people that are right there with them.
1046
00:59:48,920 --> 00:59:49,960
Right. And.
1047
00:59:50,640 --> 00:59:55,450
It's not very magnetic and it's not
very valuable to them to just be like,
1048
00:59:55,450 --> 00:59:58,730
well, you're here, but
where's everybody else. Right?
1049
00:59:58,740 --> 01:00:02,290
So if you get into that mentality
of like, I've got my core people,
1050
01:00:02,290 --> 01:00:03,850
if it's 30 people, it's 30 people.
1051
01:00:03,970 --> 01:00:06,730
Those people will inevitably
tell more people about.
1052
01:00:06,730 --> 01:00:11,450
You. Wow. All of these examples are,
are amazing because, it is like,
1053
01:00:11,450 --> 01:00:13,370
like it's so much easier to understand.
1054
01:00:13,370 --> 01:00:15,490
And sometimes we forgot social
media is just, you know,
1055
01:00:15,520 --> 01:00:19,490
a platform where you can make friends
because that's socially what it was built
1056
01:00:19,540 --> 01:00:23,490
in the beginning for. And
then slowly you can, um,
1057
01:00:23,610 --> 01:00:28,010
gradually change into something that
like you can grow business out of that.
1058
01:00:28,670 --> 01:00:31,050
And, and people forgot that I'm like,
1059
01:00:31,050 --> 01:00:34,130
do I need to do this fancy
stuff to attract new followers?
1060
01:00:34,130 --> 01:00:36,770
But they forgot that like, you
know, if it comes from the heart,
1061
01:00:36,770 --> 01:00:40,690
like your intention is
to build a community, um,
1062
01:00:40,720 --> 01:00:45,290
just like just like welcoming everyone,
um, and inviting everyone, make it,
1063
01:00:45,600 --> 01:00:48,330
make it friendly, make
it fun for the people.
1064
01:00:48,810 --> 01:00:49,090
.
1065
01:00:49,090 --> 01:00:51,730
Yeah. Yeah. That's so that matters. Right?
1066
01:00:51,730 --> 01:00:56,530
And so I feel like podcaster who
listen to this episode will find it
1067
01:00:56,760 --> 01:00:58,210
very helpful. And,
1068
01:00:58,210 --> 01:01:03,010
and I hope that they can start thinking
about branding and building a community
1069
01:01:03,150 --> 01:01:07,050
and just starting by, by making
friends. Very, really? Yeah.
1070
01:01:07,050 --> 01:01:10,330
I mean, if I could give anybody
who's listening to this,
1071
01:01:10,330 --> 01:01:13,170
just one challenge it would be to,
1072
01:01:13,500 --> 01:01:16,490
because I know what I know what
everyone's rebuttal is right now,
1073
01:01:16,490 --> 01:01:18,770
they're thinking, well, I
have to make my podcast.
1074
01:01:18,920 --> 01:01:20,530
I don't have time for social media.
1075
01:01:20,820 --> 01:01:25,410
So the quickest way that you can start
putting yourself out on social media is
1076
01:01:25,440 --> 01:01:28,250
when you get done with your
episode, take out your phone,
1077
01:01:28,250 --> 01:01:32,250
press the video button and
say, Hey, name of my gang.
1078
01:01:33,330 --> 01:01:37,810
just finished the episode
about blank. We talked about this,
1079
01:01:38,060 --> 01:01:42,690
we talked about this and we talked
about this and the episode will be live
1080
01:01:42,780 --> 01:01:47,330
on Monday. Can't wait for you to hear
it. Right? Like just giving them the,
1081
01:01:47,470 --> 01:01:52,170
the heads up that they're on the inner
side of you behind the scenes and what's
1082
01:01:52,170 --> 01:01:54,010
coming next. Will do you wonders?
1083
01:01:54,010 --> 01:01:57,610
It will do you much better than
saying new episode out. Now,
1084
01:01:57,610 --> 01:02:00,890
check out this episode, check
out the podcast. Nobody cares.
1085
01:02:00,890 --> 01:02:04,770
Just talk to one person. And if you
have a hard time looking at the camera,
1086
01:02:04,770 --> 01:02:08,250
imagine your grandma or someone who makes
you smile and imagine you're telling
1087
01:02:08,250 --> 01:02:12,890
your grandma, Hey grandma, this
week we talked about X, Y, and Z.
1088
01:02:12,890 --> 01:02:15,770
And it's probably my favorite
episode ever. The links in my bio,
1089
01:02:15,900 --> 01:02:20,440
go check it out. Right? It's it's, it's
casual. It doesn't have to be this.
1090
01:02:20,570 --> 01:02:23,640
It doesn't have to be something
that derails your entire week.
1091
01:02:23,640 --> 01:02:26,480
You don't have to make 50
posts about one episode.
1092
01:02:27,030 --> 01:02:28,040
Yeah. Just.
1093
01:02:28,040 --> 01:02:31,360
Just keep it casual and, and have
fun with it. Because you know,
1094
01:02:31,360 --> 01:02:33,480
there's a lot of people
that don't get to podcasts.
1095
01:02:33,480 --> 01:02:38,360
There's a lot of people that don't get
to use social media and whatever you do,
1096
01:02:38,360 --> 01:02:40,600
you should try to have as
much fun with it as you can,
1097
01:02:40,600 --> 01:02:43,600
because that comes through the
microphone that comes through the camera.
1098
01:02:44,180 --> 01:02:46,280
And we didn't start podcasting.
1099
01:02:46,790 --> 01:02:49,480
I don't think at least maybe I'm wrong,
1100
01:02:49,480 --> 01:02:53,120
but Mo I don't think most people start
podcasting because they're like trying to
1101
01:02:53,120 --> 01:02:56,200
make money. I think they're trying
to have fun and tell their story.
1102
01:02:56,780 --> 01:03:01,320
And once you get into it and you see that
analytics dashboard and you see these
1103
01:03:01,320 --> 01:03:03,200
numbers, you've kind of
lose sight of that, right?
1104
01:03:03,660 --> 01:03:05,680
Yep. You kind of got
caught up in the numbers.
1105
01:03:05,950 --> 01:03:06,720
Yeah. So,
1106
01:03:06,720 --> 01:03:10,600
so like have some fun and know that
if you're getting a hundred downloads,
1107
01:03:10,600 --> 01:03:11,440
like you're a success,
1108
01:03:11,440 --> 01:03:14,320
there's a hundred people out there
listening to what you have to say.
1109
01:03:14,340 --> 01:03:18,920
And the more fun you have, the
more fun your audience will have.
1110
01:03:19,180 --> 01:03:23,000
And that, that will inherently
mag be magnetic to more people.
1111
01:03:23,140 --> 01:03:27,640
Wow. That's amazing. That's
the best challenge ever.
1112
01:03:27,640 --> 01:03:28,473
And I want,
1113
01:03:28,620 --> 01:03:33,160
I'm gonna post this part specifically
so that everyone can can know,
1114
01:03:33,260 --> 01:03:35,440
and, and that will a challenge for them,
1115
01:03:35,540 --> 01:03:37,280
but I sure a lot of people have started a,
1116
01:03:37,280 --> 01:03:39,720
of a social media account
for the podcast already.
1117
01:03:40,180 --> 01:03:44,600
And so it's time that they have
more fun with it, right. Because.
1118
01:03:44,600 --> 01:03:48,280
Absolutely make it fun, make it something
that, you know, you can have fun with.
1119
01:03:48,280 --> 01:03:51,600
And people who look at it can have fun
with, and you can, in, in that capacity,
1120
01:03:51,600 --> 01:03:52,480
you can't go wrong.
1121
01:03:52,590 --> 01:03:56,640
It's having fun every day. That's what
we're doing., that's, that's.
1122
01:03:56,640 --> 01:03:57,560
The goal. That's the.
1123
01:03:57,870 --> 01:04:01,760
That's the goal. That's what I'm
doing at my job too. Job is the job,
1124
01:04:01,760 --> 01:04:03,160
but you still gotta have fun.
1125
01:04:03,230 --> 01:04:06,640
Yeah. Well, you're listen, you're
a rock star and I love what you do.
1126
01:04:06,640 --> 01:04:09,440
I love blueberry, you
know, at podcast movement,
1127
01:04:09,440 --> 01:04:12,800
one of my favorite
presentations was Todd's, uh,
1128
01:04:12,800 --> 01:04:17,720
presentation about growing a podcast. Uh,
he said so many things that, you know,
1129
01:04:17,720 --> 01:04:19,640
I already knew, but a lot of things I,
1130
01:04:19,720 --> 01:04:22,280
I hadn't thought about and he
shared it in a really great way.
1131
01:04:22,420 --> 01:04:26,280
And I think the team at blueberry
is absolutely incredible. So, uh,
1132
01:04:26,280 --> 01:04:30,160
thank you so much for picking me to
have this conversation. Absolutely.
1133
01:04:30,260 --> 01:04:32,240
And thank you for spending your time,
1134
01:04:32,240 --> 01:04:36,880
talking to us and sharing your variable
available social media experience.
1135
01:04:36,990 --> 01:04:39,800
You've gained over the years and yeah.
1136
01:04:39,800 --> 01:04:40,520
Happy to help.
1137
01:04:40,520 --> 01:04:41,880
Great. Thank you so much.
1138
01:04:41,980 --> 01:04:46,560
And I hope you have a great
rest of the weekend..
1139
01:04:46,560 --> 01:04:47,520
Amazing. Cheers.
00:00:10,370 --> 00:00:14,270
Hey, everyone. Welcome to podcast insider.
My name is Todd Cochran. Of course.
2
00:00:14,270 --> 00:00:16,910
I'm joined by Michael who? Mr.
Mike Dell. Mike, how you doing?
3
00:00:16,910 --> 00:00:21,070
Doing good. Getting through some technical
glitches, but I think we are, uh,
4
00:00:21,080 --> 00:00:21,913
on track.
5
00:00:21,940 --> 00:00:25,270
Yeah, I've had a one of those mornings.
I'd rather not repeat
6
00:00:25,960 --> 00:00:29,550
So basically we have a
team access accountant,
7
00:00:29,550 --> 00:00:31,910
apple as part of some
of our new integration.
8
00:00:31,910 --> 00:00:35,630
Mm-hmm
you apple really believes in security
9
00:00:35,630 --> 00:00:37,470
and it's an absolute pain,
10
00:00:38,110 --> 00:00:41,750
absolute pain to add new
members to that group account.
11
00:00:41,750 --> 00:00:44,030
And I'm just pulling my hair out. So I'm,
12
00:00:44,030 --> 00:00:47,590
I'm at a point where I have to email
the friends at apple and say, Hey,
13
00:00:47,590 --> 00:00:52,510
I'm I can't, I can't do this. So
help help me out here. Yeah. So, uh,
14
00:00:52,510 --> 00:00:56,390
we'll see. We'll see what happens, but
anyway, Hey everyone. Welcome.
15
00:00:56,420 --> 00:00:57,253
Yeah.
16
00:00:57,650 --> 00:01:02,190
And, uh, got some good news for you
today. Of course we have best practice.
17
00:01:02,360 --> 00:01:05,670
We have some stuff going
on with blueberry and, uh,
18
00:01:05,670 --> 00:01:09,230
we got a blueberry pro tip and we've got
a long interview that we're playing at
19
00:01:09,230 --> 00:01:11,510
the end of the show on a
question of the week. So
20
00:01:18,540 --> 00:01:21,270
really we'll jump right in here to, uh,
21
00:01:21,270 --> 00:01:25,550
what's going on in the
news and she podcast, uh,
22
00:01:25,550 --> 00:01:26,830
they they've moved it.
23
00:01:26,900 --> 00:01:27,390
Yeah,
24
00:01:27,390 --> 00:01:32,230
it was supposed to be in October and
now it's gonna be June 19th through the
25
00:01:32,230 --> 00:01:35,950
22nd of 2023 in, in Washington, DC.
26
00:01:36,080 --> 00:01:40,750
So they made the, uh, the choice
to, to move it, uh, cuz of,
27
00:01:40,800 --> 00:01:44,670
uh, who knows, but it was a hard
decision for 'em I'm sure. And, uh,
28
00:01:44,670 --> 00:01:48,230
it'll be best for attendees
and the, the conference itself.
29
00:01:48,230 --> 00:01:51,990
Yeah. I was kind of concerned about
that event because it was, you know,
30
00:01:51,990 --> 00:01:56,830
that I've stayed at that MGM before
and it's not in inexpensive hotel to
31
00:01:56,830 --> 00:01:59,590
stay at probably three,
$400 a night. Yeah.
32
00:01:59,590 --> 00:02:03,390
That's what they charged there and if
they got a good room, right. That's great.
33
00:02:03,390 --> 00:02:08,230
But I just wonder if they didn't have
as many people sign up for the event as
34
00:02:08,230 --> 00:02:11,950
what they thought they were going to.
So, but uh, you know, it's a great event.
35
00:02:11,970 --> 00:02:16,830
I'm I wish them the best of luck in
getting reorganized and, and uh, you know,
36
00:02:16,830 --> 00:02:18,070
going next year. Yeah.
37
00:02:18,070 --> 00:02:18,910
And, uh, you know,
38
00:02:18,910 --> 00:02:23,870
June's probably a better time to travel
in October for most people since, uh,
39
00:02:23,870 --> 00:02:26,790
you know, school's out and
all that good stuff. So.
40
00:02:26,790 --> 00:02:29,230
Well, it's usually the
opposite when school's out,
41
00:02:29,230 --> 00:02:34,110
you got all the kids so true on
vacation. So, you know, it's, it's,
42
00:02:34,110 --> 00:02:37,190
it's, it's one of those things that
you have to time it pretty well.
43
00:02:37,190 --> 00:02:40,710
And it's hard to do that, but hopefully
they're able to, uh, to make it happen.
44
00:02:41,250 --> 00:02:45,550
iOS 16 is out and the iPad
OS has been delayed. So, uh,
45
00:02:45,650 --> 00:02:48,350
I'm sure everyone's been
updating their, their phones.
46
00:02:48,610 --> 00:02:50,830
And for those of you that are apple users.
47
00:02:50,920 --> 00:02:55,230
It wasn't as obvious
as, as normal updates.
48
00:02:55,260 --> 00:02:58,470
When I went to, to do it,
you had to manually select,
49
00:02:58,470 --> 00:03:01,200
you wanted to go to iOS 16, uh,
50
00:03:01,200 --> 00:03:05,240
versus updating iOS 15
to whatever version.
51
00:03:05,410 --> 00:03:09,400
So I think that it they're slow
in the role a little bit. Uh,
52
00:03:09,400 --> 00:03:14,000
but I like it, it, uh, it definitely
makes the lock screen look different. And,
53
00:03:14,010 --> 00:03:18,480
uh, there's a lot of, uh, lot of little,
little things. And of course they, uh,
54
00:03:18,480 --> 00:03:20,520
redesigned the podcast app. I,
55
00:03:20,520 --> 00:03:22,720
I haven't had a lot of
time to play with that yet.
56
00:03:22,990 --> 00:03:23,480
Yeah.
57
00:03:23,480 --> 00:03:28,240
I usually wait a little while for
those releases to come out before I
58
00:03:28,320 --> 00:03:32,200
punch, because there's usually
something found by the broader masses,
59
00:03:32,200 --> 00:03:35,720
but I probably wait a couple days and do
the jump. You know, both of us use the,
60
00:03:35,790 --> 00:03:37,880
a desktop version of, of phonic.
61
00:03:37,900 --> 00:03:42,480
And we were both concerned that
the Mac em version, in other words,
62
00:03:42,480 --> 00:03:46,760
work running on the Mac M one M two
chip was gonna be an issue because
63
00:03:46,960 --> 00:03:50,320
prior to this, the Aon, uh,
64
00:03:50,380 --> 00:03:55,240
application was basically not working
with the, uh, Mac M one or M two.
65
00:03:55,460 --> 00:03:59,840
And, uh, but apparently they made a
change without making announcements.
66
00:03:59,850 --> 00:04:03,680
So if you're using the desktop
version, you can re-download it now.
67
00:04:03,820 --> 00:04:04,290
Yep.
68
00:04:04,290 --> 00:04:08,720
As long as you have your ionic log in
and you've paid for the desktop version,
69
00:04:09,090 --> 00:04:12,320
uh, we'll have a link in the show
notes, but, uh, just download it.
70
00:04:12,320 --> 00:04:17,080
It's still gonna be marked as
version 1.8. So they didn't, uh,
71
00:04:17,080 --> 00:04:21,240
increment the version number, but,
uh, which is weird. Yeah, it is weird,
72
00:04:21,240 --> 00:04:25,760
but it does, it works. I've, uh, I've
used it a couple times already and, and,
73
00:04:25,760 --> 00:04:28,400
uh, I have to attest, it
works like it used to.
74
00:04:28,630 --> 00:04:30,600
I bet you, it's a marketing decision,
75
00:04:30,600 --> 00:04:35,240
to be honest with you because a lot of
people don't know you can buy ionic,
76
00:04:35,240 --> 00:04:38,440
desktop mm-hmm
then you don't pay by the hour.
77
00:04:38,470 --> 00:04:41,960
It's you one time you're
one and done. Yeah.
78
00:04:42,340 --> 00:04:46,760
And you know, I've been using
that Aon desktop now for years.
79
00:04:47,030 --> 00:04:47,863
Yeah.
80
00:04:47,900 --> 00:04:52,880
And paid, well, I paid the, I think the
commercial version was, was the three.
81
00:04:52,880 --> 00:04:54,960
Months, like 300. Yeah.
300 bucks or something.
82
00:04:54,960 --> 00:04:58,880
And, and the non commercials, like
95 or something like that. Yeah.
83
00:04:58,880 --> 00:05:01,320
88, I think the last I looked.
84
00:05:01,540 --> 00:05:04,320
But that's, that's a much,
85
00:05:04,320 --> 00:05:09,280
much cheaper way to go and you don't
have to upload it does everything.
86
00:05:09,280 --> 00:05:11,760
The online service supposedly does it's.
87
00:05:11,760 --> 00:05:12,593
Way quicker and.
88
00:05:12,940 --> 00:05:16,960
And yeah. You know, it's three
minutes I'm done really, you know,
89
00:05:16,960 --> 00:05:21,080
waiting for the file to be, uh, to
be normalized. But yeah. So, uh,
90
00:05:21,080 --> 00:05:24,000
those of you that were
kind of worried about Aon,
91
00:05:24,000 --> 00:05:26,880
not working on a new
Mac and it seems to be,
92
00:05:27,270 --> 00:05:30,560
I I'm almost sure that's
why they quietly updated.
93
00:05:30,880 --> 00:05:34,480
Probably people were complaining
yeah. That it didn't work. So.
94
00:05:34,550 --> 00:05:37,920
Yeah, that's, that's one of a couple
things that I've had that, uh,
95
00:05:37,920 --> 00:05:42,400
don't work on the M one, but, uh, for
the most part, I've not run into any,
96
00:05:42,420 --> 00:05:43,280
any issues.
97
00:05:43,280 --> 00:05:45,960
There's some news here from the
Brooking Institute and I think their
98
00:05:45,960 --> 00:05:47,960
conservative nature to
begin with Brookings,
99
00:05:47,960 --> 00:05:51,720
Institute's found that conservative
podcasters release more episodes than
100
00:05:51,720 --> 00:05:55,560
liberal podcasters. That's a, are
they talking about political shows or.
101
00:05:55,950 --> 00:05:59,080
Yeah. And, and what they're
talking about is, you know, the,
102
00:05:59,080 --> 00:06:02,280
of the political shows and
they, uh, you know, did a,
103
00:06:02,310 --> 00:06:04,880
a survey of the system to see, you know,
104
00:06:04,880 --> 00:06:09,400
which shows put out the most
episodes. And, you know,
105
00:06:09,490 --> 00:06:13,920
so far this, you know, in their,
uh, study period here, they, uh,
106
00:06:13,920 --> 00:06:14,880
they said that, uh,
107
00:06:15,080 --> 00:06:20,040
conservative podcasters tend
to podcast more episodes than
108
00:06:20,040 --> 00:06:22,800
the liberal ones, but
it's, it's interesting.
109
00:06:24,100 --> 00:06:27,240
Our best practices this
week podcast promotion,
110
00:06:27,240 --> 00:06:30,520
isn't a one size fits all. And, uh,
111
00:06:30,520 --> 00:06:33,000
there's a group that is posted a, uh,
112
00:06:33,000 --> 00:06:37,960
article that's from podcast marketing
it's dot com mm-hmm
113
00:06:37,960 --> 00:06:40,520
that talks about 4.5 things.
114
00:06:41,400 --> 00:06:45,120
Everyone wants to know about podcast
promot. That's kind of interesting 4.5.
115
00:06:45,950 --> 00:06:49,280
I thought that was kinda weird, but,
uh, they go into a lot more, uh,
116
00:06:49,280 --> 00:06:52,520
in the article, I was gonna put
this in the news section and, uh,
117
00:06:52,520 --> 00:06:57,480
McKenzie talked me into putting it in
here. So
118
00:06:57,480 --> 00:07:00,600
it goes, so it's a decent article.
It goes through, uh, you know,
119
00:07:00,880 --> 00:07:04,600
questions and answers basically, uh,
you know, how, how to promote your show.
120
00:07:04,600 --> 00:07:09,600
And they're talking about, uh,
stuff like, uh, newsletters and,
121
00:07:10,060 --> 00:07:14,720
and, uh, do, uh, you know,
doing podcast, you know,
122
00:07:14,720 --> 00:07:19,120
where you put your show into somebody
else's feed like Toby was talking about.
123
00:07:19,350 --> 00:07:22,760
Yeah. Yeah. But you know, that is a,
124
00:07:22,760 --> 00:07:26,000
a way that they talk about and, you know,
125
00:07:26,000 --> 00:07:30,600
but there's a lot of different examples
of, uh, good and bad
126
00:07:30,950 --> 00:07:35,840
I, you know, again, I, I think I would
be real careful on doing episode swaps.
127
00:07:35,840 --> 00:07:37,120
Mm-hmm
128
00:07:37,610 --> 00:07:42,360
if you are going to do an episode swap
where you tell another where you put
129
00:07:42,360 --> 00:07:45,200
your show in another podcast episode,
130
00:07:45,200 --> 00:07:48,600
where you take someone else's show
and put it as an episode in yours,
131
00:07:48,600 --> 00:07:53,200
you need to have forewarn your audience
and get buy in. Yeah. Because my,
132
00:07:53,200 --> 00:07:56,880
I suggested it to my audience
and they revolted. They said, no,
133
00:07:56,880 --> 00:08:00,840
we will unsubscribe. We will
leave. That's a brute bro of trust.
134
00:08:01,010 --> 00:08:04,400
We don't wanna hear from someone
else we're subscribe to your show.
135
00:08:04,400 --> 00:08:06,200
We don't wanna hear someone else's show.
136
00:08:06,290 --> 00:08:10,480
So the audience was pretty loud
about it, at least for my podcast.
137
00:08:10,930 --> 00:08:15,640
So I, I, I don't mind running a
promo, let's say a 32nd, 62nd,
138
00:08:15,640 --> 00:08:17,320
two minute promo for another show.
139
00:08:17,320 --> 00:08:20,760
Mm-hmm
a full episode swap, man, I,
140
00:08:20,760 --> 00:08:24,720
I think you're really, a lot of people
think that's the greatest way to go,
141
00:08:24,720 --> 00:08:27,200
but I, I just don't know. I,
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I think some shows are maybe more
open to it than others. Right.
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But I've got an older audience
that spend with me for years.
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They don't want to be
subjected to something else.
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Yeah. And I find it jarring
sometimes too, when, you know,
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like I listen to some shows on bigger
networks and every once in a while,
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they'll just drop an episode
of a different show in
there. And, and you know,
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a lot of times they just skip it, but.
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Yeah, I will, I will leave out
unsubscribe personally because it's,
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you you're wasting my time. Yeah.
You know, so I think that's, uh,
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one of the things you
have to be careful from a,
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from a content creator standpoint
of just dropping a full episode in,
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but anyway, we'll move on, uh,
a little bit of blueberry news.
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We're having a power
press webinar on the 20th.
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So everything you need to
know about power press.
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Yep. That's the, the one that
I do usually monthly and,
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and figured we'd promote it a little
bit here
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get some more people
showing up. Uh, you know,
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we've got a lot of new stuff
in power press and, uh, and I,
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I take you through that stuff.
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So even if you're already using power
press and just wanna refresh on what's
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new, you know, drop in.
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The international podcast day is back,
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the team is doing a live. Uh, they
took a year off mm-hmm
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they're coming back with not 30 hours
of content, but I think around 12 hours.
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Yeah. Something like that. Yep.
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And, uh,
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we are the headline sponsor
for international podcast
day international podcast,
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day.com. The live, uh,
livestream schedule is,
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uh, is available on the, on the
website. We've got it linked up.
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I will be presenting the same
presentation. I gave it podcast movement,
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basically 18 years in
podcasting and growth strategies
that'll happen at the end
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of the, uh, the live event. So I
hope that you'll join us or even me,
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when I do that at same day, we
have the, the podcast awards, uh,
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ceremony is happening at 9:00 PM,
uh, Eastern 6:00 PM Pacific. And.
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You're doing that separately, uh.
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This year. Yeah, it's separately,
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but it'll be a couple hours after the
international podcast day stream shuts
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down. Okay. So.
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Very good. That's.
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Forthcoming, but, uh, so let's
celebrate international podcast day, uh,
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figure something out to do
special on September 30th.
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Yeah. And there's another inter
uh, podcast day thing going on. Uh,
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I think it's like an early October
called podcast day 24, which.
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Is, yeah. I don't know what
it's some sort of, yeah.
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It's London, Sydney and, uh, New
York. So it's not a, you know,
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it's not, it's not as, as,
uh, indie as this one. So.
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do it on international podcast day.
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Maybe it's because I don't know,
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international podcast day
is on a Friday this year.
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That could be, uh, I know
they've done it a couple years.
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I think last year they did it and
it was a different date as well. So.
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Yeah, October 4th is a
Tuesday. So interesting.
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Yeah.
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All right. So we have a blueberry pro
tip. I'm gonna let you roll that, Mike.
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We'll see if we can, uh,
hear it live this time.
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Hi, it's Toby Goodman here today. The
dark side of strategic podcasting.
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If you are using podcasts to grow
your business, I'm all about it.
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That's not a throwaway comment.
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I've invested a significant amount of
time and money writing a book about it.
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But one thing I've noticed recently are
invitations to other podcasts that leave
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a funny taste in my mouth. Let me explain.
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There are so many things that can be
systemized in podcasting scheduling
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episodes to release on certain
days, emails out to your audience.
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Blueberry even has a closed caption
function where listeners can read along
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for superior. Accessibility.
Tech really is wonderful,
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but sometimes it can work
against us. Recently.
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I was invited to someone's podcast.
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I asked for more info and was immediately
sent a link to a page. All good.
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So far,
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I frequently use a calendar link
that does the time zone calculation.
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So guests I've invited to my podcast
called moving conversations can schedule
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in, but on the page I was sent to,
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I was asked around 15 questions that
essentially turned out to be some sort of
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contract loads of yes, no
check boxes. For example,
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by being on this podcast,
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do you agree to promote it to
your followers on LinkedIn?
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Will you provide us with an affiliate
link for any products you mentioned,
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will you like and share all social
media posts relating to your episode and
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on and on and on it left me feeling
like this person had zero interest
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in me and was looking to use me to create
free content and then get access to my
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network.
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There was nothing in any communication
about why they wanted to speak to me and
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what it was about me that made
them want me on their podcast.
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The final nail in the coffin
though, was when the form popped up,
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asking me to provide three questions
for them to ask me
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So I was left feeling like I'd been
given an unpaid assignment for a lazy
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business owner who is trying to
systemize a human relationship.
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One of the big reasons I,
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and many of my clients enjoy
using blueberry slate of
tech tools is that you can
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pick up a phone and call a person to
get support a perfect example of an
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ecosystem that uses the best parts of
tech and direct human communication.
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So how will you use tech? So
you can show up in person where,
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and when you need to another
way to increase your ability
to use your podcast to
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connect with more like-minded people
is to have my team look after your show
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production, to start that conversation,
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come and say hi over@blueberrypro.com.
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00:14:20,140 --> 00:14:23,680
Hey, thanks, Toby for that
great tip. And, uh, yeah,
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the dark side of podcasting
tech, when someone tries to, uh,
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basically make you do all the work
for a single interview. I, you know,
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I've been asked to do
pre-interviews for a podcast before,
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and I'm like, no, I'm not doing
a pre-interview before a show.
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If you can't put in the
time to learn about me,
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to have me on your show,
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then I don't wanna be on your
podcast and do the research. And,
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you know, maybe it's just because I've
been on so many podcasts over the years,
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I'm a little jaded at it.
Yep. And, and, you know,
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I don't wanna have to do the work.
If you wanna talk about podcasting,
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I can talk about anything
podcasting, but don't, you know,
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don't do a pre-interview and ask me what,
what we're gonna talk about. That's,
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that's your job.
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There's podcasters out
there that literally have a
list of questions they ask
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everybody. Right. And, you know, I,
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I don't know how many times you can
redo reuse that before it gets kind of
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boring to your audience.
I would think sure.
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We're gonna move right into
the question of the week here.
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Yeah.
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And, uh, there's gonna be interview
at the end of the show. It says,
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if you want to buy an existing podcast,
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how can I value it in a dollar
amount? This was from Kurt,
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from the leading saints
podcast. Well, Mike,
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you wanna run through
our answer here? Well.
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Uh, really,
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I didn't have a good answer
for this because you know,
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that it's highly variable, uh,
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depending on the show and how many
listeners and all that. So putting a,
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a dollar value on it is
probably a little difficult,
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but there is a service out
there, the podcast broker,
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and they're dedicated to
buying and selling podcasts,
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and I'm sure they could
definitely help you, uh, uh,
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evaluate the show to see what
it's worth. And, you know, we'll,
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we'll see, you know, how, how,
you know, how it works, but,
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you know, it's buying a podcast.
I don't know. Uh
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Well, you know, there's another
article how to measure yeah.
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From the podcast host
that talks about this,
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but here's the thing I think about
when you, when you buy a podcast,
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the host is an integral
part of the show. Right.
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I don't see how, if
you've built something,
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largely people come to listen to you.
Mm-hmm
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when Rob and I do the new media
show and it's just him and
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I, listenership is always higher
than when we have a guest on.
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So what does that tell us,
at least for that show,
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the people come for Rob
and I mm-hmm
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So if Rob and I were to
sell the new media show,
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there would be one or two new
host. And I don't think the value,
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at least for the audience will be as, as,
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as significant. Yeah. They
buy a pre-built audience.
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How many of 'em are gonna stay and
figure out what these new hosts are gonna
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talk about. But I, I think it's
very, very difficult, you know,
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to sell a show, you know,
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you more likely you're selling
the value of the.com and the name.
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Yeah. Cause that's, that's
probably the, where the,
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most of the value at is a good
name and maybe a little bit of
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audience, but I wouldn't count on. So
if someone says I'm selling the show,
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how many people are gonna stay
and listen to that next host?
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Well, I would, I would listen for the
first couple just to see how it is, but,
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you know, after that, if it doesn't
strike me, I'm out. So yeah.
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You know, I don't know if, uh,
you know, if that would work,
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like with this show, we have very
varying hosts. It's normally Todd and I,
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but you know, sometimes you're gone,
sometimes I'm gone like next week,
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by the way. But, uh.
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So it, I think it all depends on
the show, but mm-hmm,
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if you're a show that's been doing a solo
show, or if there's a part, you know,
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if there's two people doing a
show mm-hmm
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I think you're gonna find a value is
gonna be less than what you think it is
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because it's largely people are,
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people are tuning in because of you
mm-hmm
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they, maybe they tune in for the guests,
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but they tune in for the conversations
you have with guests. Um, so I,
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I think it's a big challenge here,
but, uh, yeah. And I know the,
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the gal that's running the podcast,
broker.com. She's a very, very,
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00:18:48,960 --> 00:18:53,760
very successful content creator, well
known the space well trusted. Um,
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so I, I think that's a good place
to start is go over there and,
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and talk to that team. Um, I think
it's, it makes a lot of sense.
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00:19:01,560 --> 00:19:04,560
And if you're looking to sell a show,
they might be the ones to help you,
316
00:19:04,560 --> 00:19:08,640
help you set it. But if you got a
question you'd like us to answer a show,
317
00:19:08,640 --> 00:19:13,000
drop an email to mike@blueberry.com
audio, text, or video, and we may use it.
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00:19:13,000 --> 00:19:17,000
You can also post a question on
the blueberry Facebook group.
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00:19:17,000 --> 00:19:17,360
Yep.
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And of course the best place for support
with any blueberry products or services
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is our ticket system that gives us the,
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00:19:24,200 --> 00:19:28,320
the whole team access rather
than direct emails or calls.
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Don't tune out yet because we
have this interview coming. Yes,
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00:19:31,360 --> 00:19:34,600
but we've been coming to you this week
from the new media production studio in
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00:19:34,600 --> 00:19:37,240
co water, Michigan and Mike Dell's
world studio in traverse city,
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00:19:37,480 --> 00:19:41,880
Michigan produced by the blueberry
pro production game@blueberrypro.com.
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00:19:42,140 --> 00:19:44,240
And fill out our listener survey at
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00:19:44,240 --> 00:19:48,360
surveys.blueberry.com/podcast insider.
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00:19:48,380 --> 00:19:52,640
And that gives us a little
more information about you
and getting to know you.
330
00:19:52,660 --> 00:19:57,080
And of course you can fill out your own,
or you can set up your own survey at,
331
00:19:57,080 --> 00:20:00,800
uh, at blueberry as well. If you
want to survey your audience.
332
00:20:00,860 --> 00:20:03,760
But you can schedule one on
one with me, hosting customers,
333
00:20:03,760 --> 00:20:05,440
only emailTodd@blueberry.com.
334
00:20:05,440 --> 00:20:10,160
And of course, I'll do a check
checkup of your tech, email me, uh,
335
00:20:10,280 --> 00:20:12,080
mike@blueberry.com.
336
00:20:12,080 --> 00:20:15,560
And of course she can send us your
podcast sticker and a self address stamped
337
00:20:15,760 --> 00:20:20,760
envelope. And we'll send you a blueberry
care package in return the addresses on
338
00:20:20,760 --> 00:20:23,600
the website where we're gonna go
ahead and kick to this interview.
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00:20:23,600 --> 00:20:24,440
And this is a good one.
340
00:20:24,440 --> 00:20:29,360
This is Travis brown from social
boom.club show did the interview
341
00:20:29,360 --> 00:20:32,840
with Travis. And, uh, it
is significantly long,
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00:20:32,840 --> 00:20:37,200
but it is well worth it. Growing
your show on social. Yeah.
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Mike and I will check out for now and
then we'll kick over to Cho and Travis.
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Yeah.
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00:20:41,640 --> 00:20:44,320
Lee Lee on our, uh,
production team was saying,
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00:20:44,320 --> 00:20:47,840
it's gonna be about 40 something
minutes. So, uh, but it's well worth the.
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00:20:47,840 --> 00:20:48,460
Listen.
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00:20:48,460 --> 00:20:50,400
Yes, it is. It's a good one. So enjoy,
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00:20:50,400 --> 00:20:53,680
and we'll see you next week
here on podcast insight.
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Okay. Hello Chavez. Hey.
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Joe.
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Thank you for joining me on this
episode. If you could call it like that,
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about how to grow your podcast on social
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media. Yeah, not a lot of people, uh know,
355
00:21:16,080 --> 00:21:20,680
but a lot of people who have been
following us on Instagram have seen Travis
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00:21:20,920 --> 00:21:24,640
reels. He's done amazing reals on, um,
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starting a podcast with
blueberry in Alaska page,
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and we're really happy to have you. And,
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and since you you've been very popular to
360
00:21:35,240 --> 00:21:38,440
a lot of blueberry audience.
Now, people love you, um,
361
00:21:38,440 --> 00:21:42,360
saying us very positive feedbacks
about how they find your,
362
00:21:42,550 --> 00:21:47,240
your advice very available
after we refer them
363
00:21:47,650 --> 00:21:52,040
to your, uh, site and also
introduce 'em to social boom. Um,
364
00:21:52,430 --> 00:21:56,200
I decided it would be nice to have you
here to share a little bit about growing
365
00:21:56,200 --> 00:21:57,200
podcasts on social media.
366
00:21:57,200 --> 00:22:01,000
And so why don't you kind
of just introduce a little
bit about yourself first?
367
00:22:01,290 --> 00:22:05,600
So I'm Travis and I am
obsessed with helping the
368
00:22:05,930 --> 00:22:09,160
average creator basically
reach an audience,
369
00:22:09,160 --> 00:22:12,600
build a community and turn
that into their own job,
370
00:22:12,670 --> 00:22:14,400
turn into a full-time thing,
371
00:22:14,400 --> 00:22:19,320
because there's so many tools at our
disposal in 2022 that allow us to reach
372
00:22:19,590 --> 00:22:22,280
a global audience. Like just
for instance, blueberry, right?
373
00:22:22,280 --> 00:22:26,840
You can start telling stories and sharing
value and get that message all around
374
00:22:26,840 --> 00:22:29,280
the globe, just through one
microphone, which is amazing.
375
00:22:29,300 --> 00:22:34,040
And then of course you can turn that into
a community of people that support you
376
00:22:34,040 --> 00:22:35,280
collaborate with you,
377
00:22:35,280 --> 00:22:40,120
maybe work for you one day and you can
fire your boss and you could do your
378
00:22:40,120 --> 00:22:43,360
own thing. And, and it's very
exciting to me because, you know,
379
00:22:43,360 --> 00:22:46,160
I always dreamed about
it and now I'm living it,
380
00:22:46,160 --> 00:22:49,960
which is a whole nother experience,
but, you know, if I can do it,
381
00:22:49,960 --> 00:22:53,800
I think anyone can do it because I don't
have a, I do have a college degree,
382
00:22:53,800 --> 00:22:57,280
but it's not for anything
that's related to this. And I,
383
00:22:57,280 --> 00:23:01,400
wasn't a good student and I'm not the
smartest person or the most handsome
384
00:23:01,400 --> 00:23:01,980
person, but,
385
00:23:01,980 --> 00:23:06,400
but that makes me feel like there's
hope for everybody who might be in a
386
00:23:06,400 --> 00:23:09,760
situation that they're not
really enjoying right now and,
387
00:23:09,760 --> 00:23:12,160
and that they could share
their passion and share their,
388
00:23:12,160 --> 00:23:14,320
their knowledge with the
entire world. Mm-hmm.
389
00:23:14,360 --> 00:23:15,560
390
00:23:15,560 --> 00:23:19,240
that's why we think that you are
gonna be a great voice, you know,
391
00:23:19,240 --> 00:23:20,960
like cuz a lot of people feel like they,
392
00:23:20,960 --> 00:23:24,760
they have to have a talent for something
for public speaking, for, you know,
393
00:23:24,760 --> 00:23:28,760
having a niche on something in
order to give the audience, um,
394
00:23:28,950 --> 00:23:30,320
some content, you know,
395
00:23:30,320 --> 00:23:34,680
because content creating could be
intimidating to a lot of people,
396
00:23:34,680 --> 00:23:39,040
especially when a lot of time people are
not on camera often or don't know where
397
00:23:39,040 --> 00:23:42,960
to start to begin with and having
an account that, you know, like an,
398
00:23:42,960 --> 00:23:47,160
an Instagram account, for example,
and growing back to something bigger,
399
00:23:47,160 --> 00:23:50,840
like a business is something that a lot
of people don't always imagine. Yeah.
400
00:23:50,840 --> 00:23:53,400
That it's possible
especially for podcast.
401
00:23:53,400 --> 00:23:55,920
Absolutely. Yeah. I mean,
I, you know, the entire,
402
00:23:55,920 --> 00:24:00,320
my entire career as a creator has
really been an evolution. And you know,
403
00:24:00,320 --> 00:24:04,120
when I started off, I was just doing a
podcast production in the background.
404
00:24:04,120 --> 00:24:07,280
No one knew who I was. No, I
wasn't a part of any shows.
405
00:24:07,430 --> 00:24:10,920
I was just helping other people because
I have an audio engineering degree.
406
00:24:10,980 --> 00:24:13,000
And so I knew how to do audio stuff.
407
00:24:13,000 --> 00:24:16,200
And it was just something I really enjoyed
because I used to be a professional
408
00:24:16,480 --> 00:24:20,640
musician and storytelling and songs
and storytelling and podcasts is very
409
00:24:20,640 --> 00:24:24,680
similar. So I had an, a good idea of
what would make for a good podcast.
410
00:24:25,020 --> 00:24:28,080
And at then I, you know, I was
like, well, I want a podcast.
411
00:24:28,090 --> 00:24:29,400
So I started podcasting,
412
00:24:29,400 --> 00:24:32,680
which was the best place to start because
I could hide behind the microphone.
413
00:24:32,680 --> 00:24:34,720
And I hid behind a microphone
for many, many years.
414
00:24:34,720 --> 00:24:37,840
I didn't put myself out on social
media. I didn't put my picture anywhere.
415
00:24:37,840 --> 00:24:40,320
And then, um, you know,
I created podcasts,
416
00:24:40,320 --> 00:24:44,520
which I wanted to get out into the world
and allowed me to share some of my tips
417
00:24:44,520 --> 00:24:46,360
and tricks on podcasting
that I've learned.
418
00:24:46,360 --> 00:24:49,720
And so I started to put myself out
there right in just pictures in carousel
419
00:24:49,720 --> 00:24:53,440
posts, not even video cause I was
terrified of it. And then, you know, I,
420
00:24:53,440 --> 00:24:55,800
I started to push my boundaries
and I'm like, I'm gonna try to,
421
00:24:55,800 --> 00:24:58,640
I'm gonna try to do video even though
I'm uncomfortable and I'm not always
422
00:24:58,640 --> 00:25:02,080
comfortable with my appearance or how I
sound. And then I started to do video.
423
00:25:02,080 --> 00:25:05,560
Now I'm obsessed with video.
And I think if, if you look at,
424
00:25:05,570 --> 00:25:08,040
if you look at anybody,
who's where you wanna be.
425
00:25:08,060 --> 00:25:12,240
The first thing you need to do is go
all the way back to their beginning.
426
00:25:12,240 --> 00:25:13,680
So if it's like a YouTuber,
427
00:25:13,680 --> 00:25:17,920
go to their YouTube page and go to the
very first video and see where they were
428
00:25:17,920 --> 00:25:20,800
when they started, because that's
really who you're competing with.
429
00:25:20,800 --> 00:25:24,520
Like a lot of people compare themselves
to someone in their current state,
430
00:25:24,520 --> 00:25:26,520
but there's an evolution of us all.
431
00:25:26,520 --> 00:25:29,840
And you have to try new things and
see what resonates with you. And so,
432
00:25:30,020 --> 00:25:33,000
you know, it's exciting cause I, I have
no idea what's next. You know? I mean,
433
00:25:33,000 --> 00:25:35,960
I think videos are probably
the big thing, but who knows?
434
00:25:35,960 --> 00:25:39,600
We could be in VR soon,
we could be on, you know,
435
00:25:39,670 --> 00:25:42,200
a satellite dish somewhere,
you know, who knows. Right.
436
00:25:42,200 --> 00:25:46,560
So you have to embrace that. And if,
if content creation seems, you know,
437
00:25:46,560 --> 00:25:47,440
intimidating to you,
438
00:25:47,440 --> 00:25:51,920
all we're doing when we create content
is sharing cool stuff, it could be, Hey,
439
00:25:51,920 --> 00:25:54,880
I love this bubbly water. Right?
Look Croix. It's the best I,
440
00:25:54,880 --> 00:25:56,320
this is my favorite bubbly water. Right?
441
00:25:56,320 --> 00:25:59,240
You're just sharing something
that you love with other people.
442
00:25:59,370 --> 00:26:02,680
It could be a tip. It could be a story.
It could be a lesson. It could be,
443
00:26:03,140 --> 00:26:07,360
you know, um, you know, keeping
people from being harmed.
444
00:26:07,360 --> 00:26:11,520
Like there's so many things that each
individual person has their own unique
445
00:26:11,520 --> 00:26:14,040
experiences that I think
that they could easily share.
446
00:26:14,040 --> 00:26:15,520
If they just look at it through that lens,
447
00:26:15,580 --> 00:26:17,720
I'm just sharing cool stuff
with the world. Right.
448
00:26:17,790 --> 00:26:20,360
Then content creation
doesn't seem so intimidating.
449
00:26:20,360 --> 00:26:21,400
Wow. I like that.
450
00:26:21,800 --> 00:26:26,040
less intimidating already. Yeah.
451
00:26:26,040 --> 00:26:29,520
That's that's all it is. It's it's, we're
just, we're just sharing cool stuff.
452
00:26:29,580 --> 00:26:31,760
Wow. I have a question for you.
453
00:26:31,860 --> 00:26:36,600
And it was basically why should
podcasters leverage social media and
454
00:26:36,600 --> 00:26:37,720
is it hard to start,
455
00:26:37,720 --> 00:26:42,080
but you kinda answer a little bit of
that already and make it less scary for
456
00:26:42,080 --> 00:26:44,760
people, but why for podcasters, you know,
457
00:26:44,760 --> 00:26:48,080
from like business
perspective where you want to,
458
00:26:48,080 --> 00:26:51,720
because you want to attract
new listeners. Yeah.
459
00:26:52,840 --> 00:26:54,160
Instagram, for example,
460
00:26:54,160 --> 00:26:58,760
because I know you grow on that platform
and you focus on that platform a lot.
461
00:26:58,760 --> 00:27:00,480
So what is your opinion on that? Like.
462
00:27:00,510 --> 00:27:01,000
Yeah.
463
00:27:01,000 --> 00:27:05,760
So I think that podcasters are at a
big disadvantage from a discoverability
464
00:27:06,200 --> 00:27:07,033
situation,
465
00:27:07,270 --> 00:27:11,560
simply because people wake
up in the morning and they
check their phone and they
466
00:27:11,560 --> 00:27:13,560
check their email and then
they check social media.
467
00:27:13,560 --> 00:27:16,520
They don't necessarily open
up a podcast app first. Right?
468
00:27:16,520 --> 00:27:21,200
So podcasters need to be on social media
because it's where the eyeballs are.
469
00:27:21,200 --> 00:27:23,240
It's where the traffic is.
470
00:27:23,240 --> 00:27:26,920
It would be like having a billboard on
a street that no one drives down. Right.
471
00:27:26,920 --> 00:27:31,720
We wanna be in front of people to have
an opportunity, to get more listeners.
472
00:27:31,930 --> 00:27:36,520
So high traffic area is social media,
any platform, if it's Instagram, TikTok,
473
00:27:36,520 --> 00:27:38,880
YouTube, any of them
are high traffic areas.
474
00:27:38,880 --> 00:27:43,440
So we need to make sure that we're at
least giving ourselves a chance and you
475
00:27:43,440 --> 00:27:47,160
know, secondarily in my opinion,
and I'm really big on community.
476
00:27:47,160 --> 00:27:49,960
And I know blueberry is too, which
is why I love you guys. You know,
477
00:27:49,960 --> 00:27:52,680
there's a community
aspect to each creator.
478
00:27:53,020 --> 00:27:57,280
And I would say that it's probably the
biggest opportunity for everybody is to
479
00:27:57,440 --> 00:28:02,200
start a gang or build a
club or do something where
480
00:28:02,470 --> 00:28:06,120
you're gonna attract the people that
are gonna be your biggest supporters,
481
00:28:06,120 --> 00:28:08,200
future collaborators, future employees.
482
00:28:08,340 --> 00:28:12,160
And you don't need millions of people
in order to be a full-time creator.
483
00:28:12,160 --> 00:28:16,280
You just need like a thousand true fans
that would potentially like support you
484
00:28:16,280 --> 00:28:19,240
a hundred dollars a year and you're
making a hundred thousand dollars. Right?
485
00:28:19,490 --> 00:28:24,120
So podcasting is an amazing
medium. And you know,
486
00:28:24,120 --> 00:28:26,880
we were just at podcast movement
and I, and I see, you know,
487
00:28:26,880 --> 00:28:29,880
there's always people that are
trying to improve the medium and,
488
00:28:29,880 --> 00:28:31,680
and podcasting doesn't
need to be improved.
489
00:28:31,680 --> 00:28:34,840
It's been the same way for 20 years
because it's great the way it is.
490
00:28:34,840 --> 00:28:38,400
It's audio, it's stories, it's RSS feeds.
491
00:28:38,620 --> 00:28:43,320
And in my opinion, doesn't really
need to be improved. So, you know,
492
00:28:43,330 --> 00:28:44,480
as we're out there,
493
00:28:45,030 --> 00:28:50,020
I notice how much the
community is really such a
494
00:28:50,020 --> 00:28:51,380
big part of podcasting, right.
495
00:28:51,440 --> 00:28:55,100
And how much of a community we
need to build around ourselves.
496
00:28:55,100 --> 00:28:59,220
And I think that that's where social
media can tie into your podcast.
497
00:28:59,220 --> 00:29:02,260
Because again, it's a one way
street. I talk through this mic,
498
00:29:02,260 --> 00:29:06,460
it goes to your ears. You can't talk
back to me, right. Where can you do that?
499
00:29:06,530 --> 00:29:08,860
Well, you can do that
on social media, right?
500
00:29:08,860 --> 00:29:12,780
So now we have this two way conversation
and we're building community,
501
00:29:12,780 --> 00:29:15,780
we're building relationships. Like, you
know, when I went to podcast movement,
502
00:29:15,780 --> 00:29:20,500
I was super excited to meet you because
we had talked on zoom and you were on my
503
00:29:20,500 --> 00:29:23,660
hit list. I was like, okay, I gotta, I
gotta meet these people. And you know,
504
00:29:23,660 --> 00:29:28,300
I wanna make sure that I meet
Cho. And um, so you know,
505
00:29:28,410 --> 00:29:33,180
that's a big connection point that
we wouldn't get through a podcast,
506
00:29:33,460 --> 00:29:36,060
right. That we can't put
together through a podcast.
507
00:29:36,070 --> 00:29:40,820
So I think besides putting yourself where
the people are and the people go every
508
00:29:40,820 --> 00:29:42,760
day and people go to
social media every day,
509
00:29:42,760 --> 00:29:45,040
because it's designed to
keep you addicted to it.
510
00:29:45,230 --> 00:29:45,720
Yeah.
511
00:29:45,720 --> 00:29:49,880
There's this community element that
you can build around a podcast.
512
00:29:49,880 --> 00:29:52,920
And we've seen this with all kinds
of different shows. Like, you know,
513
00:29:52,920 --> 00:29:57,560
Joe Rogan has all these people that just
love eating elk meat and throwing axes.
514
00:29:57,560 --> 00:30:02,200
Right. And the moth has all these people
that love to tell stories and all these
515
00:30:02,200 --> 00:30:05,560
different comedy podcasts do live
events. That's all just community.
516
00:30:05,700 --> 00:30:07,000
And that's where the magic happens.
517
00:30:07,670 --> 00:30:12,640
I love these two paws that you
brought up versus helping people
518
00:30:13,240 --> 00:30:15,880
discover your podcast. And
then secondly, you know,
519
00:30:16,080 --> 00:30:20,920
building a community because your
audience wants to engage with you too.
520
00:30:20,920 --> 00:30:24,160
Yes. Outside of your podcast. So very,
521
00:30:24,160 --> 00:30:28,440
very important and podcasters,
if they could remember that,
522
00:30:28,470 --> 00:30:31,480
that would make it so easier
to just start doing something,
523
00:30:31,480 --> 00:30:34,280
even just a little picture
of themselves, you know,
524
00:30:34,280 --> 00:30:36,440
or something that they want to share,
525
00:30:36,440 --> 00:30:41,360
something personal so that people
can know about more about the
526
00:30:41,360 --> 00:30:44,600
person who, who does a podcast, um,
527
00:30:44,650 --> 00:30:47,880
or maybe not necessarily about
themselves, but the podcast itself.
528
00:30:47,880 --> 00:30:52,880
It's about branding too. And so that kind
of brings me to my next question about
529
00:30:54,480 --> 00:30:59,070
if you have any tips or advice
for people when they choose their
530
00:30:59,350 --> 00:31:02,230
audience and also the platform. Um,
531
00:31:02,940 --> 00:31:06,070
I try to narrow it down to Instagram only,
532
00:31:06,100 --> 00:31:11,030
just because social media is, can be a
lot. Yeah. They're, they're LinkedIn.
533
00:31:11,030 --> 00:31:13,510
They are Twitter. They're um,
534
00:31:13,870 --> 00:31:17,630
Facebook and audience interact with
you on different platforms too.
535
00:31:18,460 --> 00:31:22,430
I myself are on a daily
basis. Use Instagram. Um,
536
00:31:22,740 --> 00:31:27,030
ironically just deleted that.
537
00:31:27,470 --> 00:31:32,070
I'm taking a little bit of a.
538
00:31:32,160 --> 00:31:33,910
Digital detox. That's good.
539
00:31:33,920 --> 00:31:37,870
Digital detox. But then I, I know
that five days after I'm like,
540
00:31:37,940 --> 00:31:41,910
I wanna know what my friends are
doing. So I'm back on that again.
541
00:31:42,690 --> 00:31:43,590
But you know,
542
00:31:44,170 --> 00:31:48,830
for podcasters who have audience of
different demographics who uses different
543
00:31:49,030 --> 00:31:53,990
platforms, what are your advice on
like how to find out what is the best
544
00:31:54,310 --> 00:31:55,710
platform to, to grow?
545
00:31:55,860 --> 00:31:58,630
Sure. So I personally
think that, you know,
546
00:31:59,060 --> 00:32:03,150
what burns people out is that they
try to be everywhere all the time.
547
00:32:03,150 --> 00:32:07,470
And so I tried that and it didn't work
for me because you're constantly trying
548
00:32:07,470 --> 00:32:08,870
to do this, that, and the other thing.
549
00:32:08,870 --> 00:32:11,870
So my recommendation is just
go to your favorite platform,
550
00:32:12,110 --> 00:32:17,070
whatever you like to use and start
there and just build out that platform.
551
00:32:17,070 --> 00:32:21,350
So right now I'm on Instagram. Yes. I
have a Facebook page, but it's just,
552
00:32:21,620 --> 00:32:24,070
I don't post anything there.
I have a LinkedIn page.
553
00:32:24,070 --> 00:32:25,870
I don't post anything there.
I have a YouTube account.
554
00:32:25,940 --> 00:32:30,230
I haven't posted there in a long time
because I can't consistently keep up with
555
00:32:30,230 --> 00:32:32,870
that. And so if you pick the one
that you like to use the most,
556
00:32:32,980 --> 00:32:35,670
you're more likely to
consistently show up. Okay.
557
00:32:36,090 --> 00:32:39,840
And that's the best place to start
now? Yes, you should. You know,
558
00:32:39,900 --> 00:32:44,000
you should think about your
audience because as podcasters
and content creators,
559
00:32:44,000 --> 00:32:46,440
we do this for our audience. You
know, we do it a little for ourselves.
560
00:32:46,440 --> 00:32:49,840
We do it for our audience. So
maybe you wanna factor in that,
561
00:32:49,840 --> 00:32:52,240
like if you're teaching, like, you know,
562
00:32:52,240 --> 00:32:56,680
75 year old men to lift weights or
something that they might be on Facebook,
563
00:32:56,730 --> 00:32:59,040
or they might be on a specific platform,
564
00:32:59,060 --> 00:33:02,960
but if you don't like using the
platform, you're not gonna go on it.
565
00:33:02,960 --> 00:33:06,320
And that's the key to social
media is being active,
566
00:33:06,400 --> 00:33:09,520
being a part of the
community, using the platform.
567
00:33:09,700 --> 00:33:12,480
And so I just recommend people
start with one and, you know,
568
00:33:12,480 --> 00:33:15,960
I've spent the last two years building
my Instagram account up to over a hundred
569
00:33:16,240 --> 00:33:16,980
thousand followers.
570
00:33:16,980 --> 00:33:20,800
And I do believe that if I would've been
trying to do all the platforms at once
571
00:33:20,800 --> 00:33:24,880
that I, I wouldn't be as far as
I am now that I have that right.
572
00:33:25,110 --> 00:33:29,680
I can focus on figuring out a way to
distribute my content to all the different
573
00:33:29,880 --> 00:33:32,720
platforms, because there is value
in distribution, just like with a,
574
00:33:32,720 --> 00:33:33,440
with a podcast,
575
00:33:33,440 --> 00:33:37,360
like you wanna make sure that your podcast
shows up on all the apps in case your
576
00:33:37,560 --> 00:33:40,600
audience maybe uses
Pandora or Spotify. Right.
577
00:33:41,180 --> 00:33:45,440
But I think where your energy
goes is where everything flows.
578
00:33:45,440 --> 00:33:48,120
And so if you just make it easy on people
and they say, where can I find you?
579
00:33:48,120 --> 00:33:51,120
And you say, you can find me on
Instagram. It's super easy for them.
580
00:33:51,120 --> 00:33:55,560
But if you say you can find me on YouTube
and TikTok and Instagram and Beepboop
581
00:33:55,560 --> 00:34:00,320
and booby bop and whatever the next app
is, then it's like, I'm overwhelmed.
582
00:34:00,320 --> 00:34:04,600
Right. And I might not go
take action. So similar to,
583
00:34:04,600 --> 00:34:07,400
in the call to action of your podcast,
you should just send them to one place.
584
00:34:07,400 --> 00:34:09,560
Right. Just send them to the
one place you want them to go.
585
00:34:09,560 --> 00:34:12,560
Don't overwhelm them and paralyze
them with too many options.
586
00:34:12,630 --> 00:34:16,920
That's awesome. I like that. Very
simple understand. Very easy. Yeah.
587
00:34:17,030 --> 00:34:17,880
Minimalist.
588
00:34:17,880 --> 00:34:22,120
Minimalist focus on one thing,
maybe down the line dot two more.
589
00:34:22,560 --> 00:34:23,240
590
00:34:23,240 --> 00:34:25,880
Yeah. Yeah. I mean, you
know, in, in all honesty,
591
00:34:25,880 --> 00:34:28,840
like right now I'm posting a
lot of short form videos. Right.
592
00:34:28,840 --> 00:34:29,800
And that's on reels.
593
00:34:29,800 --> 00:34:33,960
There's really no reason I shouldn't be
also posting those to TikTok other than
594
00:34:33,960 --> 00:34:36,800
the fact that I just spend
my time doing other things.
595
00:34:36,940 --> 00:34:40,080
And at some point I will do
that. Right. So, you know,
596
00:34:40,240 --> 00:34:43,880
that could be a YouTube short, that
could be in different platforms, but,
597
00:34:43,900 --> 00:34:46,680
you know, I, I do still think
that it overwhelms you with,
598
00:34:46,680 --> 00:34:50,040
then now I'm checking another app to see
how the video's doing or checking the
599
00:34:50,040 --> 00:34:50,480
comments.
600
00:34:50,480 --> 00:34:54,720
And you're basically tripling your output
on something where you just need to
601
00:34:54,720 --> 00:34:59,520
like really focus on growing
and growing. One thing,
602
00:34:59,520 --> 00:35:02,560
you know, it's not, we're not
trying to build a whole garden at,
603
00:35:02,560 --> 00:35:06,520
in the beginning. We're just trying
to really get good at being a,
604
00:35:06,520 --> 00:35:08,280
a member of a community somewhere.
605
00:35:08,390 --> 00:35:11,080
I think it'd be great for
podcasters to keep that in mind,
606
00:35:11,200 --> 00:35:15,200
since they already have to
keep themselves busy, um,
607
00:35:15,660 --> 00:35:19,640
and get things done with content
planning, with, you know,
608
00:35:20,520 --> 00:35:23,960
planning the show notes and
inviting guests to their show. Yeah.
609
00:35:23,990 --> 00:35:26,240
It's a, it's a, a lot of
work to run a podcast.
610
00:35:26,750 --> 00:35:31,600
Yeah. And so social media could sometimes
be, feel like a lot of work too. But,
611
00:35:31,650 --> 00:35:35,200
um, so now that they can
choose one platform to grow,
612
00:35:35,210 --> 00:35:39,440
to start with what kind of, of
content do you think? I mean,
613
00:35:39,440 --> 00:35:40,480
there's no certain recipe,
614
00:35:40,740 --> 00:35:45,480
but if you were to start a
new whole new page for your
615
00:35:45,480 --> 00:35:50,400
new podcast and just gonna talk to your
pod podcast audience and interact with
616
00:35:50,400 --> 00:35:52,040
them on any topic, um,
617
00:35:52,040 --> 00:35:56,640
is there like kind of like a general
guidelines or types of posts or content
618
00:35:56,640 --> 00:36:01,000
that is easy to make that, um,
that or they can start developing?
619
00:36:01,150 --> 00:36:03,440
Yeah. So, I mean, with
social media, you know,
620
00:36:03,440 --> 00:36:06,160
the best practices are that like
when you show up on social media,
621
00:36:06,720 --> 00:36:10,120
whatever you do should be honoring your
audience's time. So if you're like,
622
00:36:10,370 --> 00:36:11,720
if you do a sports podcast,
623
00:36:11,980 --> 00:36:15,680
you don't want to go on social media
and post your dog and like tacos,
624
00:36:15,680 --> 00:36:19,080
you wanna post things that are relevant
to the thing that they're interested in.
625
00:36:19,080 --> 00:36:21,480
So that's, that's like
best practices right away.
626
00:36:21,480 --> 00:36:24,880
There's something called the
hero's journey. Very simple. Um,
627
00:36:24,880 --> 00:36:25,880
it's in every movie,
628
00:36:25,920 --> 00:36:30,600
every book you've ever read where there's
a hero that encounters an obstacle,
629
00:36:30,600 --> 00:36:34,440
and then they meet a guide who helps
them overcome the obstacle for a happy
630
00:36:34,440 --> 00:36:37,600
ending and where most people get
confused on social media is they make
631
00:36:37,600 --> 00:36:41,160
themselves the hero. It's all about
them. All the content is about their,
632
00:36:41,160 --> 00:36:41,720
their lives.
633
00:36:41,720 --> 00:36:45,800
And what they forget is that they're
really the guide and the guide's job is to
634
00:36:45,800 --> 00:36:49,160
either educate or entertain them,
to help them overcome the obstacle.
635
00:36:49,370 --> 00:36:53,320
So if you go in with the idea that I'm
gonna give as much value as I can with my
636
00:36:53,320 --> 00:36:56,360
content, and then sprinkle
my personality into it,
637
00:36:56,360 --> 00:36:59,440
then you have a perfect blend of both
mm-hmm
638
00:36:59,440 --> 00:37:02,520
easiest kind of content to make,
it really depends on the platform.
639
00:37:02,590 --> 00:37:06,800
I can tell you that, like video
is king right now. So, you know,
640
00:37:06,800 --> 00:37:09,520
Instagram's pushing video.
TikTok is all video,
641
00:37:09,680 --> 00:37:13,760
YouTube's doing short form video.
Now, Twitter, little different, more,
642
00:37:13,910 --> 00:37:18,000
more conversational and thread
like, so, you know, the easiest,
643
00:37:18,260 --> 00:37:21,400
the easiest kind of content that
you could create in my opinion.
644
00:37:21,420 --> 00:37:23,000
And maybe cuz it's easy for me,
645
00:37:23,030 --> 00:37:25,720
it's just holding up your phone and
talking to it on a video. Right?
646
00:37:25,720 --> 00:37:29,480
We do that on FaceTime. We do
that, you know, all the time.
647
00:37:29,480 --> 00:37:32,840
But for some reason when it
comes to creating content,
people don't wanna do it.
648
00:37:32,850 --> 00:37:35,920
So, um, if you don't like being on video,
649
00:37:36,270 --> 00:37:39,480
I would consider doing something with,
you know, if you're on Instagram,
650
00:37:39,670 --> 00:37:43,800
carousel posts do really well and that's
just a series of posts and you can just
651
00:37:43,840 --> 00:37:47,640
write text on it. So let's say
your podcast is about cooking.
652
00:37:47,900 --> 00:37:51,280
You could create a recipe on
a bunch of different slides,
653
00:37:51,280 --> 00:37:54,040
taking them step by step, how
to make risotto or something.
654
00:37:54,040 --> 00:37:55,800
And so that becomes valuable.
655
00:37:55,800 --> 00:37:59,000
And maybe you talked about risotto
on your last podcast episode,
656
00:37:59,090 --> 00:38:02,280
so you can make sure that people
know that you reviewed the,
657
00:38:02,280 --> 00:38:06,200
the world's number one risotto restaurant,
and then they're more likely to go,
658
00:38:06,200 --> 00:38:09,560
oh cool. Now I know how to make it.
I wanna hear about the best risotto.
659
00:38:09,560 --> 00:38:14,440
And they might go over to actually
listen to the podcast. So it's gonna be,
660
00:38:14,440 --> 00:38:17,600
you know, it's hard with social
media because it's so subjective.
661
00:38:17,600 --> 00:38:19,200
What's easy for me. You know,
662
00:38:19,200 --> 00:38:23,640
writing like actually like typing and
writing things is really difficult for me.
663
00:38:23,640 --> 00:38:25,640
Whereas somebody who's a writer
might wanna go to Twitter.
664
00:38:25,750 --> 00:38:28,800
It's really easy for me
to talk and, and emote.
665
00:38:28,810 --> 00:38:32,840
So video and audio are really like the
places I'm most drawn to because it's
666
00:38:32,840 --> 00:38:36,600
easy for me. So whatever comes
naturally to you, however,
667
00:38:37,190 --> 00:38:41,440
I will say that pushing yourself outside
of your boundaries sometimes gets you
668
00:38:41,440 --> 00:38:45,720
the most growth. So, you know, I was
afraid of video. I resisted video.
669
00:38:45,790 --> 00:38:46,920
I didn't wanna do video.
670
00:38:46,920 --> 00:38:51,520
And I pushed myself outside
of my boundaries and now
I learned an entirely new
671
00:38:51,520 --> 00:38:53,960
skill and it's something
I really love to do now.
672
00:38:54,010 --> 00:38:56,720
So you don't wanna stay
in your box all the time,
673
00:38:56,720 --> 00:39:00,280
but you wanna start with the
thing that comes easiest to you.
674
00:39:00,390 --> 00:39:03,920
Okay, perfect. I like that.
It's easy to understand. And,
675
00:39:03,920 --> 00:39:08,680
and your advice is also like inspires
people to take action without
676
00:39:08,680 --> 00:39:12,560
overwhelming them, that about this
literally to, oh, you have to make a real,
677
00:39:12,690 --> 00:39:16,200
or you have to do this and
design this for yourself. Um,
678
00:39:16,200 --> 00:39:19,760
but whatever makes you feel
like easy to do to start with,
679
00:39:19,780 --> 00:39:23,240
and maybe sometimes save out the
box. I use
680
00:39:23,240 --> 00:39:26,760
a daily basis to, to design
things and I don't need to be,
681
00:39:26,820 --> 00:39:31,320
and anyone doesn't need to be like
graphic designer to design simple things,
682
00:39:31,320 --> 00:39:33,400
to make infographics, to
put some text in there,
683
00:39:33,400 --> 00:39:36,960
to throw in some snippet
of your podcast. Well,
684
00:39:37,320 --> 00:39:40,640
headline area is blueberry's
partner for example. And so we,
685
00:39:40,810 --> 00:39:45,440
we encourage people to use those
tools that we partner with and
686
00:39:45,630 --> 00:39:50,400
snippets of, of that podcast, uh, a
video, uh, and it doesn't have to be your,
687
00:39:50,400 --> 00:39:52,280
have your face on it, but
you can use that snippet,
688
00:39:52,440 --> 00:39:56,000
bring it into onto social
media, distributed their, um,
689
00:39:56,000 --> 00:39:57,320
and so that people can be like, oh,
690
00:39:57,320 --> 00:39:59,160
so this is what they're
talking in this episode,
691
00:39:59,290 --> 00:40:03,480
or talking about something that
they're very excited to do,
692
00:40:03,480 --> 00:40:07,640
or maybe I have a sneak pick of the
next guest that are gonna show up in the
693
00:40:07,640 --> 00:40:09,880
next episode. So many ideas. And,
694
00:40:09,880 --> 00:40:13,840
and I feel like is can you
cannot really have, um,
695
00:40:14,150 --> 00:40:18,920
like a list of, of, of, oh, of that
in just one conversation between us,
696
00:40:19,100 --> 00:40:23,640
but there are many tools online and we
probably elaborate more on that. Um,
697
00:40:23,640 --> 00:40:27,040
in the future blog posts too.
What's the easiest way for,
698
00:40:27,040 --> 00:40:32,040
for people who are not natural to,
to social media to start learning.
699
00:40:32,230 --> 00:40:35,160
I personally say observing,
but what about you?
700
00:40:35,230 --> 00:40:37,680
Yeah. So one, one thing that I do, um,
701
00:40:37,710 --> 00:40:41,840
just because I want everything that I
do to have a high probability of success
702
00:40:41,970 --> 00:40:45,440
is I go do a little research on
what's working for other creators.
703
00:40:45,450 --> 00:40:47,200
So this doesn't take very long.
704
00:40:47,200 --> 00:40:51,000
It's as simple as going to YouTube
and typing in your keyword,
705
00:40:51,000 --> 00:40:54,000
let's say your keyword is
mountain climbing, right?
706
00:40:54,000 --> 00:40:55,520
I'm just making this up as I go along.
707
00:40:55,520 --> 00:40:57,520
So you type mountain climbing and YouTube,
708
00:40:57,520 --> 00:41:01,800
and then you're able to filter within
the last month in the top viewed videos.
709
00:41:01,820 --> 00:41:06,080
And what that does is that shows you all
of the best performing content for that
710
00:41:06,080 --> 00:41:08,800
keyword in the last month. And then
what I'll do is I'll just look at the,
711
00:41:08,800 --> 00:41:11,840
the title card, what, what
the title card says on it,
712
00:41:11,840 --> 00:41:14,160
cuz usually that's what
gets people to click. Okay.
713
00:41:14,330 --> 00:41:19,200
So if it says climb this mountain 42 times
faster, I might be able to, you know,
714
00:41:19,730 --> 00:41:22,560
um, create a post that's
something similar to that, right?
715
00:41:22,560 --> 00:41:26,680
Like get ready to climb the
mountain 42 times faster or, um,
716
00:41:26,680 --> 00:41:27,960
climb the mountain 40. You know,
717
00:41:27,960 --> 00:41:32,200
I could use that as something
that's a proven topic and
718
00:41:32,590 --> 00:41:34,960
thread that people are interested in.
719
00:41:34,960 --> 00:41:38,440
The other thing I'll do is I just go to
TikTok because TikTok is more popular
720
00:41:38,440 --> 00:41:39,520
than anything right now.
721
00:41:39,540 --> 00:41:43,840
And I will just search a keyword and
filter it by the last three months.
722
00:41:43,840 --> 00:41:47,280
And the most views that just immediately
shows you all the viral content.
723
00:41:47,280 --> 00:41:50,560
And I just look at what they like,
what's the beginning of the video.
724
00:41:50,560 --> 00:41:51,720
What does it say on it?
725
00:41:51,720 --> 00:41:55,560
And I'll use that as a spark
to then go create my own idea.
726
00:41:55,560 --> 00:42:00,520
And you can do this with other
industries too. Right? So, um, you know,
727
00:42:00,520 --> 00:42:03,120
I saw a post the other day, it was like
the cheat code to getting out of debt.
728
00:42:03,120 --> 00:42:07,360
And I was like, cool. The cheat code
too. That's a great spark for me.
729
00:42:07,360 --> 00:42:09,800
So I could put in anything,
the cheat code to podcasting,
730
00:42:09,800 --> 00:42:13,800
the cheat code to social media.
Right? You can, so you can use,
731
00:42:14,030 --> 00:42:17,440
what's working for other
people as a spark for you.
732
00:42:17,440 --> 00:42:19,640
Now when it comes to comparison, you know,
733
00:42:19,640 --> 00:42:22,680
you have to remember that someone might
be further down their career than you,
734
00:42:22,680 --> 00:42:27,200
and you need to be careful about looking
at somebody and feeling inferior,
735
00:42:28,000 --> 00:42:31,280
insecure compared to them, right?
When, when you post on social media,
736
00:42:31,510 --> 00:42:35,920
it's very rare that someone is
immediately judging you, your voice,
737
00:42:35,920 --> 00:42:39,840
the way you look, the what's in
the background of the video. Yes.
738
00:42:39,840 --> 00:42:42,120
There's always things that
could be improved, but that's,
739
00:42:42,120 --> 00:42:45,120
I think what keeps most people away is
that they're worried about what people
740
00:42:45,120 --> 00:42:47,880
will think about them. So
I have this sort of, uh,
741
00:42:48,350 --> 00:42:51,280
D G a F attitude where I just say,
742
00:42:51,410 --> 00:42:55,880
if I think this is good and this is the
best I can do, then I'm happy with it.
743
00:42:55,880 --> 00:42:58,160
Right. And anybody who isn't, you know,
744
00:42:58,160 --> 00:43:00,640
maybe there's trolls out there and
there's always gonna be people that,
745
00:43:00,640 --> 00:43:02,160
you know, have comments
and stuff. You know,
746
00:43:02,160 --> 00:43:05,280
if they took time out of their day
to tell me something kind of nasty,
747
00:43:05,510 --> 00:43:10,040
then I already won because they saw my
thing and it moved them in a way that
748
00:43:10,040 --> 00:43:13,360
made them so angry that they had
to leave a comment. Right. So,
749
00:43:13,480 --> 00:43:16,760
but that's very rare, right?
It's very rare to be judged.
750
00:43:16,760 --> 00:43:19,480
And I think that just keeps
people from, you know,
751
00:43:19,550 --> 00:43:22,760
I think watching too much
content keeps people from making.
752
00:43:22,970 --> 00:43:25,520
So you wanna be careful about
how much you're consuming.
753
00:43:25,780 --> 00:43:30,040
And then I think that sort of fear of
being judged keeps people from making.
754
00:43:30,040 --> 00:43:32,800
So you wanna go onto a,
a social media platform,
755
00:43:32,800 --> 00:43:36,200
look at something that inspires you
and then go make something, you know,
756
00:43:36,200 --> 00:43:40,240
you turn off the, the phone or you
turn off the social media app and,
757
00:43:40,240 --> 00:43:43,120
and spend your time making
instead of just consuming.
758
00:43:43,190 --> 00:43:47,960
I like that. Awesome. I also can relate
to that too, because making content,
759
00:43:48,300 --> 00:43:52,000
the reason why I could be intimidating
sometimes is because people feel like,
760
00:43:52,290 --> 00:43:53,360
am I saying something,
761
00:43:53,360 --> 00:43:58,040
something that's gonna offend someone
or something that's gonna, um,
762
00:43:58,170 --> 00:44:01,880
they're gonna be haters coming at me
because they don't like the way I look or
763
00:44:01,880 --> 00:44:04,880
the way that I am sharing
this content, you know?
764
00:44:04,880 --> 00:44:08,840
Or they just kind of like shaming
you for becoming, um, on the camera.
765
00:44:09,200 --> 00:44:10,680
766
00:44:10,750 --> 00:44:15,360
I've gone viral multiple times
and I've had some of the nastiest
767
00:44:15,360 --> 00:44:18,920
comments said about me and you know
what? I just, I just take it in stride.
768
00:44:18,920 --> 00:44:23,040
And I just say, Hey, clearly that
person's having a bad day. Right? Clearly,
769
00:44:23,300 --> 00:44:23,840
you know,
770
00:44:23,840 --> 00:44:27,840
nothing I've said in this video is
enough to garner that kind of response.
771
00:44:27,840 --> 00:44:30,800
But a lot of times when it
comes to haters or trolls,
772
00:44:30,800 --> 00:44:33,840
what they're doing is they're
putting their insecurities on you.
773
00:44:33,930 --> 00:44:37,440
So what they're doing is saying you're
doing something that I can't personally
774
00:44:37,440 --> 00:44:39,600
do. So I'm gonna try to tear you down.
775
00:44:39,600 --> 00:44:42,000
And if you let those people
affect you in that way,
776
00:44:42,190 --> 00:44:45,080
then you might get torn down.
But if you look at it as like,
777
00:44:45,230 --> 00:44:47,720
it's just part of the game and you know,
778
00:44:47,720 --> 00:44:52,400
that person has some insecurity issues
and you realize that that more, you know,
779
00:44:52,400 --> 00:44:55,960
more people are seeing your content
than it's actually a win because all,
780
00:44:55,960 --> 00:44:59,800
all press is good press, right? Like
people talking about you either way,
781
00:45:00,020 --> 00:45:03,560
the more people you reach and you
see this in, in celebrities, right?
782
00:45:03,560 --> 00:45:06,360
The more people you reach,
the more haters you will have,
783
00:45:06,360 --> 00:45:09,520
because not everybody's going to
love you. And that's okay. So like,
784
00:45:09,520 --> 00:45:11,480
you look at like Kanye
west, right? He's like,
785
00:45:11,480 --> 00:45:13,840
some people think he's
the greatest rapper alive.
786
00:45:13,840 --> 00:45:16,840
And some people think he's
a total psychopath. Right.
787
00:45:17,280 --> 00:45:21,000
because people are talking about him.
788
00:45:21,000 --> 00:45:24,720
So there's an awareness factor that
even the people that don't like,
789
00:45:24,720 --> 00:45:28,040
you are still gonna go check out what
you're doing, because they are insecure.
790
00:45:28,040 --> 00:45:30,640
And they, they know you're up to
something that they can't handle.
791
00:45:30,800 --> 00:45:32,320
So you just have to have fun with it.
792
00:45:32,390 --> 00:45:36,160
Mm-hmm
personally. Right. Nobody's perfect.
793
00:45:36,620 --> 00:45:40,880
And so, you know, if somebody comments
on your appearance, they're really,
794
00:45:40,880 --> 00:45:44,120
they're really projecting their
thoughts about themselves on you.
795
00:45:44,290 --> 00:45:48,040
Or if they think that your video's
dumb, then fine, that's your opinion.
796
00:45:48,180 --> 00:45:50,440
You just didn't keep it
to yourself.
797
00:45:50,440 --> 00:45:53,920
Right. On TikTok. I've, I've
watched a lot of videos and that,
798
00:45:53,980 --> 00:45:57,160
and it's funny how TikTok taught
me a lot about psychology.
799
00:45:57,180 --> 00:45:59,520
And I hear the terms, you know,
800
00:45:59,520 --> 00:46:04,400
projecting people once insecurities on
other a lot. And then I'm like, wow,
801
00:46:04,400 --> 00:46:09,120
well, I wish you knew that earlier.
802
00:46:09,620 --> 00:46:11,280
And, um, I, I think,
803
00:46:11,630 --> 00:46:14,960
I think that that's a really good
thing that podcasters can keep in mind,
804
00:46:14,960 --> 00:46:19,720
but even themselves are
already like publishing their
episodes and already share
805
00:46:19,720 --> 00:46:22,400
their stories and, and, and
have an audience already.
806
00:46:22,400 --> 00:46:27,200
And so most of the podcasters that
I talk to are very comfortable with
807
00:46:27,200 --> 00:46:29,640
talking with speaking of
course. Right. And then,
808
00:46:29,660 --> 00:46:34,400
and then most of them are also okay
with being out there showing their
809
00:46:34,400 --> 00:46:39,280
face, or just being on social
media and staying active.
810
00:46:39,280 --> 00:46:43,840
What about those who don't necessarily
want to show their face
811
00:46:43,840 --> 00:46:46,440
Like, do you think that there's
a way that they can still grow?
812
00:46:46,440 --> 00:46:49,800
Because I know some people have come
to me and I'm like, Hmm. I mean,
813
00:46:49,800 --> 00:46:52,480
I don't mind it, but it's still
just gonna be a lot of work.
814
00:46:52,580 --> 00:46:57,560
And so how do I produce content that
can still relates to my audience about
815
00:46:57,560 --> 00:46:58,393
my podcast?
816
00:46:58,430 --> 00:47:01,640
Yeah. So if you don't wanna
put your face out there, uh,
817
00:47:01,640 --> 00:47:06,120
there's a lot of different ways you
can grow. So, um, the point of view,
818
00:47:06,560 --> 00:47:11,080
angle of just seeing what you see
without seeing you can work. So I'm,
819
00:47:11,080 --> 00:47:15,560
I'm absolutely obsessed
with this show on HBO. Um,
820
00:47:15,750 --> 00:47:17,160
I can't remember the name of this show,
821
00:47:17,160 --> 00:47:20,200
but it's just this guy who lives in New
York and walks around and films stuff
822
00:47:20,200 --> 00:47:22,920
and tells stories. You never see
him, but it's, it's incredible.
823
00:47:22,920 --> 00:47:26,560
It's just his voice narrating. If you
didn't want to put your face out there,
824
00:47:26,560 --> 00:47:29,880
you could, you know, people
love to see drone footage.
825
00:47:29,880 --> 00:47:33,760
They love to see things being built.
You could just use your hands, right?
826
00:47:33,970 --> 00:47:37,800
So there's lots of ways. I
will say that biologically,
827
00:47:37,890 --> 00:47:40,200
we look for faces. So when you're born,
828
00:47:40,380 --> 00:47:44,080
the first thing you look for is mom's
face. When you look at the moon,
829
00:47:44,260 --> 00:47:46,880
you see a face. And if you
look at a tree long enough,
830
00:47:46,880 --> 00:47:50,120
you'll eventually see a face
because it's part of our DNA.
831
00:47:50,220 --> 00:47:54,320
And so with people being
attracted to faces, you know,
832
00:47:54,700 --> 00:47:58,720
I'd like to ask the person, well, why is
it that you don't wanna be seen? Right.
833
00:47:58,720 --> 00:48:02,400
There's something underneath that.
Because you know, when we grow up,
834
00:48:02,400 --> 00:48:05,880
we get our class picture and we're in
pictures and we go out in the world.
835
00:48:05,880 --> 00:48:10,120
Why don't you wanna be seen the answer
to that question is usually something
836
00:48:10,120 --> 00:48:14,800
around being judged or something around
insecurity of the appearance, or, um,
837
00:48:14,800 --> 00:48:18,200
you know, I, I, I put a post out
a long time ago about, you know,
838
00:48:18,200 --> 00:48:20,320
a lot of podcasters
hate their voice. Right.
839
00:48:20,380 --> 00:48:23,040
And as somebody who's been in the
music industry for a long time,
840
00:48:23,040 --> 00:48:26,000
I've recorded a lot of singers.
Everybody hates their voice.
841
00:48:26,640 --> 00:48:31,240
of some incredible actors.
842
00:48:31,340 --> 00:48:34,720
And I'm just gonna name one,
for example, Steve Buschemi,
843
00:48:34,720 --> 00:48:39,680
do you know who Steve Buschemi is? Okay.
So he's got crazy teeth, right? Like,
844
00:48:39,780 --> 00:48:42,800
and he's not, you know, he's not
like the most, he's not a Brad Pitt.
845
00:48:42,800 --> 00:48:44,320
He is kind of gooey guy. Right.
846
00:48:44,500 --> 00:48:49,320
And he is made an entire career
off of being the oddball in the
847
00:48:49,320 --> 00:48:49,960
movie. And,
848
00:48:49,960 --> 00:48:53,000
and he's got a really interesting voice
and he does voiceovers for Disney.
849
00:48:53,000 --> 00:48:57,800
Right. So what I like to tell
people is like the weirder you are,
850
00:48:58,070 --> 00:49:00,360
I think it's the better you are. And if,
851
00:49:00,370 --> 00:49:03,240
if there's something weird
about you go all in on that,
852
00:49:03,240 --> 00:49:07,120
make that your signature thing. So if
you have a weird voice lean into it,
853
00:49:07,120 --> 00:49:10,600
it might turn into an
opportunity for you. And, um,
854
00:49:10,600 --> 00:49:13,960
if you don't wanna put your face
on social media, I guess the, the,
855
00:49:13,960 --> 00:49:17,840
the best thing you could do is
probably go more of text based.
856
00:49:18,010 --> 00:49:19,400
So creating content,
857
00:49:19,400 --> 00:49:23,320
that's just text on a screen where you're
maybe telling a story or using footage
858
00:49:23,320 --> 00:49:25,440
with, uh, captions over it. Um,
859
00:49:25,580 --> 00:49:29,240
but I do think that if you really
break it down psychologically,
860
00:49:29,240 --> 00:49:33,640
that you would be there's something
underneath it that you're,
861
00:49:33,640 --> 00:49:34,480
you're not facing.
862
00:49:34,910 --> 00:49:39,600
Okay. I've met people who have been
the mysterious podcasters.
863
00:49:39,830 --> 00:49:41,800
I mean, there's something pretty
cool about being mysterious.
864
00:49:41,800 --> 00:49:43,800
I actually follow this
TikTok guy. Who's like,
865
00:49:43,810 --> 00:49:47,960
he does finance stuff about like banks
and the government, but he's just,
866
00:49:47,960 --> 00:49:50,160
he's like completely blacked out.
867
00:49:50,160 --> 00:49:52,880
Like the way he has his lighting
is you just can't see his face.
868
00:49:52,980 --> 00:49:56,200
And it's actually pretty intriguing
because it's more like, Ooh,
869
00:49:56,200 --> 00:50:00,560
who's the mystery man. So, you know, you
can play into that if you wish, like,
870
00:50:00,590 --> 00:50:03,400
make, make sure the lighting
just darkens your face out,
871
00:50:03,400 --> 00:50:05,480
but you're still on camera
could be pretty cool.
872
00:50:05,500 --> 00:50:07,880
And, you know, sometimes, sometimes, uh,
873
00:50:08,070 --> 00:50:11,640
a cartoon character got famous too. And,
874
00:50:11,640 --> 00:50:15,360
and the person who invented that
proprietors never really shows up.
875
00:50:15,610 --> 00:50:18,920
So I like to see the
podcast as like a, uh,
876
00:50:18,920 --> 00:50:22,520
the product that the podcaster build. And,
877
00:50:22,520 --> 00:50:25,960
and there are so many ways that you can
tell a story about it, but definitely,
878
00:50:26,450 --> 00:50:28,960
um, once in a while, or if you can,
879
00:50:29,330 --> 00:50:33,360
if you can show up and show people your
face and let people know who you are,
880
00:50:33,360 --> 00:50:37,840
that would be amazing because they
can relate to you and know, um,
881
00:50:38,100 --> 00:50:41,280
who they're listening to, because that's
how I feel when I'm on the podcast.
882
00:50:41,470 --> 00:50:43,120
I feel like whenever
I listen to a podcast,
883
00:50:43,120 --> 00:50:47,280
it's like having a conversation with
someone. Yeah. Especially, I really like,
884
00:50:47,280 --> 00:50:49,920
even though I cannot talk
back to them, you know,
885
00:50:49,920 --> 00:50:52,520
like I cannot converse
with them and I can listen.
886
00:50:52,630 --> 00:50:57,440
It's like very soothing and calming
to me. Um, and so, um, and, and,
887
00:50:57,440 --> 00:51:01,280
and I like to listen to those that are
educational. And so just for example,
888
00:51:01,280 --> 00:51:05,640
like a podcast on a topic, like,
let's say machine learning, uh,
889
00:51:05,640 --> 00:51:08,920
because sometimes I'm very nerdy and
I like machine learning. So
890
00:51:09,030 --> 00:51:13,800
I like to listen to that. And, um,
it's, it's just great to see the,
891
00:51:13,940 --> 00:51:18,240
the text, the infographics
about that, or, or design.
892
00:51:18,240 --> 00:51:21,960
I like podcast about
designing too. And so, um, I,
893
00:51:21,960 --> 00:51:26,840
I follow their account for the design
that, that podcasters talk about,
894
00:51:26,840 --> 00:51:28,760
you know, and so more,
895
00:51:29,230 --> 00:51:34,200
I think that the key here is you
are helping your audience find
896
00:51:34,380 --> 00:51:36,440
the value that they looking for,
897
00:51:36,510 --> 00:51:41,200
like creating something that your
audience finds helpful and available.
898
00:51:41,300 --> 00:51:46,120
Yes, absolutely. I mean, value
based. I think the days, uh,
899
00:51:46,120 --> 00:51:46,480
you know,
900
00:51:46,480 --> 00:51:50,720
a decade ago you posted the food you
ate and the beach that you're on and all
901
00:51:50,720 --> 00:51:52,800
this stuff, that's what
like social media was,
902
00:51:52,800 --> 00:51:57,240
but it has evolved quite quickly
into a value proposition. And,
903
00:51:57,460 --> 00:51:59,800
you know, again, with the hero's journey,
904
00:51:59,800 --> 00:52:02,720
like we are not the heroes of
the story. We are the guide.
905
00:52:03,100 --> 00:52:08,000
And our job is to give as much
value as we can to our audience.
906
00:52:08,000 --> 00:52:11,560
You know share some cool stuff
with our audience and, you know,
907
00:52:11,560 --> 00:52:14,800
sprinkle in ourselves. So it's
not, it's not to be, you know,
908
00:52:14,800 --> 00:52:16,960
you're not to never speak
of yourself ever again,
909
00:52:16,960 --> 00:52:20,920
but those are the accounts that
typically do the best or the,
910
00:52:20,920 --> 00:52:25,200
the value led ones or the
really entertaining ones.
Right. So with podcasting,
911
00:52:25,200 --> 00:52:27,760
there's a lot of entertainment
involved. So if you're an entertainment,
912
00:52:27,920 --> 00:52:32,160
podcaster, you know, I think, I think
podcasters need to remember one thing.
913
00:52:32,160 --> 00:52:36,120
The cool thing about podcasting is that
you feel like you're sitting at the
914
00:52:36,120 --> 00:52:38,920
table with the people, right? Yeah. But,
915
00:52:38,920 --> 00:52:42,400
but if you imagine that you're at this
table and you're with these people and
916
00:52:42,400 --> 00:52:44,640
you're watching the conversation,
but the room is pitch black,
917
00:52:44,700 --> 00:52:46,560
you can't see them. Right.
918
00:52:46,770 --> 00:52:51,160
At some point you're gonna kind of wanna
have a clue of who you're hanging out
919
00:52:51,160 --> 00:52:54,680
with. And I think that's where social
media comes into, where you can, you know,
920
00:52:54,680 --> 00:52:56,640
show people. I mean, I've
done this a million times.
921
00:52:56,640 --> 00:52:59,400
I'll hear someone on a podcast
and I go Google image them.
922
00:52:59,400 --> 00:53:02,280
I just wanna see what they
look like. I wanna see what VO,
923
00:53:02,280 --> 00:53:06,600
what face is attached to that
voice. And I think that curiosity,
924
00:53:06,600 --> 00:53:10,200
at some point peaks in
every podcast fan, like,
925
00:53:10,750 --> 00:53:14,480
what does this guy look like?
What does this lady look like?
926
00:53:14,500 --> 00:53:18,640
And it gives us a better
internal representation of them.
927
00:53:18,650 --> 00:53:20,800
So by putting yourself
out on social media,
928
00:53:21,150 --> 00:53:24,320
I think you give people some context clues
to where they can get a little closer
929
00:53:24,320 --> 00:53:25,153
to you.
930
00:53:25,250 --> 00:53:29,960
Awesome. What about follower growth? And
then like the gain gaining followers,
931
00:53:29,960 --> 00:53:34,560
do you think that numbers like followers
really matter? And a lot of people,
932
00:53:34,790 --> 00:53:38,280
they don't know how to measure their
success or are they looking at the numbers
933
00:53:38,280 --> 00:53:40,440
like, oh, I, I don't know if
I'm doing the right thing,
934
00:53:40,440 --> 00:53:44,840
cuz the numbers are so low engagement
rate are so low. So what should be the,
935
00:53:45,020 --> 00:53:46,480
the thing that they should be looking at?
936
00:53:46,550 --> 00:53:49,560
Okay. So as somebody with a
hundred thousand followers,
937
00:53:49,560 --> 00:53:53,000
I've been through every
single stage as a creator.
938
00:53:53,540 --> 00:53:57,280
And I can tell you that
as you get more followers,
939
00:53:57,280 --> 00:54:00,240
there are opportunities that
present themselves to you, right?
940
00:54:00,240 --> 00:54:03,040
There's opportunities to work
with brands or, you know,
941
00:54:03,270 --> 00:54:06,240
it's really a vanity metric, right?
942
00:54:06,270 --> 00:54:10,160
It's like I could buy you a hundred
thousand followers today. Right.
943
00:54:10,160 --> 00:54:13,360
And put them on your account, but no
one's going to interact with you. No,
944
00:54:13,360 --> 00:54:17,520
one's gonna look at your content.
It'll just be a number on the screen.
945
00:54:17,530 --> 00:54:20,920
So if you focus on as opposed
to the follower number,
946
00:54:21,100 --> 00:54:23,000
the interactions that you have,
947
00:54:23,000 --> 00:54:27,000
like I'd much rather just have a thousand
people who are just obsessed with me
948
00:54:27,430 --> 00:54:30,040
than a hundred thousand who could care,
949
00:54:30,040 --> 00:54:33,360
like kind of have care about
what I'm doing, right? Um,
950
00:54:33,450 --> 00:54:37,840
so if you focus more on interactions
and one of the ways you can do this is
951
00:54:37,840 --> 00:54:40,000
through something called
unscalable conversations.
952
00:54:40,000 --> 00:54:44,520
And that's simply as you become a
member of a social media community,
953
00:54:44,580 --> 00:54:49,200
you should be commenting on other people
in your niches post and you should be
954
00:54:49,200 --> 00:54:52,400
sending audio messages to new
followers, introducing yourself,
955
00:54:52,400 --> 00:54:55,440
trying to start a conversation.
It's very similar to a party.
956
00:54:55,440 --> 00:54:58,360
And if I invited you to
my party and you came in,
957
00:54:58,620 --> 00:55:01,800
but you couldn't find me anywhere,
you probably leave. Right.
958
00:55:01,800 --> 00:55:03,800
Because I had invited you to the party.
959
00:55:03,800 --> 00:55:07,280
So when someone comes to the party wanna
say, Hey, thanks so much for coming.
960
00:55:07,510 --> 00:55:11,240
I wanna make you comfortable. Do you
know where the bathroom is? Right. Um,
961
00:55:11,380 --> 00:55:15,840
you know, what's new in your world.
You're it's, it's, it's it's, you know,
962
00:55:15,840 --> 00:55:20,360
social media.
not just media. Right? So if,
963
00:55:20,360 --> 00:55:22,000
if you think of it like a party,
964
00:55:22,100 --> 00:55:26,280
you can have a lot of fun regardless
of how many followers you have. Right.
965
00:55:26,300 --> 00:55:29,720
And I do think this is very
prevalent in podcasting too.
966
00:55:29,720 --> 00:55:32,560
Like a lot of people are obsessed
with their download numbers. Yeah.
967
00:55:32,560 --> 00:55:33,080
But I would get,
968
00:55:33,080 --> 00:55:37,200
I would get more obsessed with like how
many people are like reaching out how
969
00:55:37,200 --> 00:55:41,440
many people are opening my emails
and things like that. Because that,
970
00:55:41,440 --> 00:55:42,680
those are like real people,
971
00:55:43,090 --> 00:55:46,560
as opposed to just somebody
who presses play on a podcast.
972
00:55:46,930 --> 00:55:49,440
So it's all how you look at it.
973
00:55:49,440 --> 00:55:53,200
And I understand everyone who wants more
followers, everyone wants, you know,
974
00:55:53,200 --> 00:55:53,880
all this stuff.
975
00:55:53,880 --> 00:55:58,440
But the difference between my account
with 3000 followers and a hundred thousand
976
00:55:58,440 --> 00:55:59,960
followers, isn't much different.
977
00:56:00,270 --> 00:56:03,760
It's I pretty much like have
the same little community.
978
00:56:04,260 --> 00:56:06,320
And I don't look at my, I like,
979
00:56:06,320 --> 00:56:09,520
I don't like the word influencer because
I think that if you can get somebody to
980
00:56:09,520 --> 00:56:12,840
eat a piece of pie, then
you're an influencer. You've
influenced them. So like,
981
00:56:12,840 --> 00:56:16,480
I think there's some, some kind
of like gross stuff around that,
982
00:56:16,480 --> 00:56:19,600
but it's inevitably
something you'll focus on.
983
00:56:19,660 --> 00:56:22,440
But if you focus on it in
a way of just like, well,
984
00:56:22,440 --> 00:56:25,560
my community's growing number
really shouldn't matter. Right.
985
00:56:25,560 --> 00:56:26,760
Your interactions should matter.
986
00:56:26,760 --> 00:56:29,120
Yeah. And how people know you,
987
00:56:29,120 --> 00:56:34,080
because if your audience knows who you
are and if you know who are listening to
988
00:56:34,080 --> 00:56:36,080
your show, I think that's the win.
989
00:56:36,220 --> 00:56:39,440
And a lot of podcasters
come to us and ask,
990
00:56:39,440 --> 00:56:41,800
how do I know more about my audience?
991
00:56:41,920 --> 00:56:46,880
And we have the audience survey where
you can learn more about the demographics
992
00:56:46,880 --> 00:56:49,960
of your listeners, but those
are just numbers, you know?
993
00:56:49,960 --> 00:56:52,320
Like based on those data,
you can't really know, um,
994
00:56:52,320 --> 00:56:57,120
exactly who you are listening to. So
I feel like, yes, social media, uh,
995
00:56:57,120 --> 00:57:01,360
what are the benefits that you can
know? Um, your, the people that you are,
996
00:57:01,540 --> 00:57:06,480
who are through a survey, um, your
content too. And so from that point,
997
00:57:06,480 --> 00:57:11,360
you can develop more content
that cater to them or, you know,
998
00:57:11,360 --> 00:57:15,440
something that like serve what
the people need.
999
00:57:15,590 --> 00:57:19,040
Yeah. I mean, it's, if you,
like, if you think of your,
1000
00:57:19,490 --> 00:57:22,160
there's a couple of things with
your personal brand, right.
1001
00:57:22,260 --> 00:57:25,800
And your personal brand encompasses
your social media and your podcast and
1002
00:57:25,800 --> 00:57:28,600
everything else, part one part
of it is your reputation, right?
1003
00:57:28,600 --> 00:57:30,560
Like your reputation is everything.
1004
00:57:30,560 --> 00:57:32,960
And if you look at your
personal brand as a club,
1005
00:57:33,290 --> 00:57:36,840
if you were gonna start a club in your
local community, you'd start small.
1006
00:57:36,840 --> 00:57:39,400
You'd invite people in. You'd get
to know people. You'd network.
1007
00:57:39,470 --> 00:57:42,600
It's the same concept,
except it's all digital now.
1008
00:57:42,930 --> 00:57:47,920
So the key to like specifically
podcasters is to make your
1009
00:57:47,920 --> 00:57:52,240
podcast into a club where
you have callbacks to,
1010
00:57:52,890 --> 00:57:56,040
um, you know, you might call
your, your listeners like a name,
1011
00:57:56,040 --> 00:57:57,880
not like a bad name, but like, if you're,
1012
00:57:57,880 --> 00:57:59,560
let's say you're the mountain
climbers, like, you know,
1013
00:57:59,560 --> 00:58:01,600
you call 'em the mountaineers,
what's up mountaineers.
1014
00:58:01,600 --> 00:58:04,800
And everybody identifies with
this mountaineers name. Okay.
1015
00:58:05,460 --> 00:58:08,480
And you wanna make it this
inclusive thing that if you,
1016
00:58:08,480 --> 00:58:10,760
if you're in you're in
and when you come in,
1017
00:58:10,760 --> 00:58:14,600
you'll be welcomed mm-hmm
and that's the best way. I mean,
1018
00:58:14,600 --> 00:58:18,640
I think all the best podcasts I've ever
listened to have some form of like tribe
1019
00:58:18,640 --> 00:58:20,480
element to it, you know, I think.
1020
00:58:20,480 --> 00:58:21,360
Something exclusive.
1021
00:58:21,360 --> 00:58:24,880
Yeah. And I know I've, I've used this
example before, but like, you know,
1022
00:58:24,880 --> 00:58:27,240
there's so many people that are like,
oh, I only got a hundred downloads,
1023
00:58:27,240 --> 00:58:30,920
but if they walked into a room with a
hundred people sitting there to talk,
1024
00:58:30,920 --> 00:58:33,640
their heart would start pounding,
they'd start sweating. It would be,
1025
00:58:33,790 --> 00:58:36,560
they'd have a response to it
cuz it's a lot of people. Right.
1026
00:58:36,570 --> 00:58:41,240
So if you focus less on the quantity
and more on the qual quality and you
1027
00:58:41,240 --> 00:58:44,880
understand that this whole thing doesn't
happen overnight. Like, you know,
1028
00:58:44,880 --> 00:58:49,000
I went from 10,000 to a hundred thousand
followers in six weeks and everybody
1029
00:58:49,000 --> 00:58:51,280
just kept saying to me like,
wow, you just blew up overnight.
1030
00:58:51,280 --> 00:58:54,360
And I'd been working my butt
off for two years, you know?
1031
00:58:54,380 --> 00:58:57,720
And I would just respond and say, yeah,
I'm a two year overnight success. Right?
1032
00:58:57,720 --> 00:59:02,640
Because overnight success is
basically winning the lottery. Right?
1033
00:59:02,640 --> 00:59:05,920
If you buy a lottery ticket on a Friday
and you win Friday night, Saturday,
1034
00:59:05,920 --> 00:59:07,440
you're a millionaire overnight success.
1035
00:59:07,440 --> 00:59:10,680
But these things take time
and they take time to blossom.
1036
00:59:11,420 --> 00:59:16,280
And if you can just get really
comfortable with the thought of, you know,
1037
00:59:16,280 --> 00:59:19,600
I try to make one friend a day on
social media, just one handshake.
1038
00:59:19,600 --> 00:59:23,120
Like I try to meet somebody
new, have an interaction. And,
1039
00:59:23,120 --> 00:59:25,640
and that compounds over time.
1040
00:59:25,640 --> 00:59:29,440
Mm-hmm
focus on the one person, you know, um,
1041
00:59:29,440 --> 00:59:33,200
if you were on a date and you're looking
at your date and you're at a bar and
1042
00:59:33,200 --> 00:59:36,600
you guys are holding your drinks and
she's just looking around you the whole
1043
00:59:36,600 --> 00:59:40,000
time, you wouldn't feel
very like important.
1044
00:59:40,540 --> 00:59:44,120
And I feel like that's the kind of thing
that happens when people want bigger
1045
00:59:44,120 --> 00:59:48,640
audiences is they start looking over the
people that are right there with them.
1046
00:59:48,920 --> 00:59:49,960
Right. And.
1047
00:59:50,640 --> 00:59:55,450
It's not very magnetic and it's not
very valuable to them to just be like,
1048
00:59:55,450 --> 00:59:58,730
well, you're here, but
where's everybody else. Right?
1049
00:59:58,740 --> 01:00:02,290
So if you get into that mentality
of like, I've got my core people,
1050
01:00:02,290 --> 01:00:03,850
if it's 30 people, it's 30 people.
1051
01:00:03,970 --> 01:00:06,730
Those people will inevitably
tell more people about.
1052
01:00:06,730 --> 01:00:11,450
You. Wow. All of these examples are,
are amazing because
1053
01:00:11,450 --> 01:00:13,370
like it's so much easier to understand.
1054
01:00:13,370 --> 01:00:15,490
And sometimes we forgot social
media is just, you know,
1055
01:00:15,520 --> 01:00:19,490
a platform where you can make friends
because that's socially what it was built
1056
01:00:19,540 --> 01:00:23,490
in the beginning for. And
then slowly you can, um,
1057
01:00:23,610 --> 01:00:28,010
gradually change into something that
like you can grow business out of that.
1058
01:00:28,670 --> 01:00:31,050
And, and people forgot that I'm like,
1059
01:00:31,050 --> 01:00:34,130
do I need to do this fancy
stuff to attract new followers?
1060
01:00:34,130 --> 01:00:36,770
But they forgot that like, you
know, if it comes from the heart,
1061
01:00:36,770 --> 01:00:40,690
like your intention is
to build a community, um,
1062
01:00:40,720 --> 01:00:45,290
just like just like welcoming everyone,
um, and inviting everyone, make it,
1063
01:00:45,600 --> 01:00:48,330
make it friendly, make
it fun for the people.
1064
01:00:48,810 --> 01:00:49,090
1065
01:00:49,090 --> 01:00:51,730
Yeah. Yeah. That's so that matters. Right?
1066
01:00:51,730 --> 01:00:56,530
And so I feel like podcaster who
listen to this episode will find it
1067
01:00:56,760 --> 01:00:58,210
very helpful. And,
1068
01:00:58,210 --> 01:01:03,010
and I hope that they can start thinking
about branding and building a community
1069
01:01:03,150 --> 01:01:07,050
and just starting by, by making
friends. Very, really? Yeah.
1070
01:01:07,050 --> 01:01:10,330
I mean, if I could give anybody
who's listening to this,
1071
01:01:10,330 --> 01:01:13,170
just one challenge it would be to,
1072
01:01:13,500 --> 01:01:16,490
because I know what I know what
everyone's rebuttal is right now,
1073
01:01:16,490 --> 01:01:18,770
they're thinking, well, I
have to make my podcast.
1074
01:01:18,920 --> 01:01:20,530
I don't have time for social media.
1075
01:01:20,820 --> 01:01:25,410
So the quickest way that you can start
putting yourself out on social media is
1076
01:01:25,440 --> 01:01:28,250
when you get done with your
episode, take out your phone,
1077
01:01:28,250 --> 01:01:32,250
press the video button and
say, Hey, name of my gang.
1078
01:01:33,330 --> 01:01:37,810
about blank. We talked about this,
1079
01:01:38,060 --> 01:01:42,690
we talked about this and we talked
about this and the episode will be live
1080
01:01:42,780 --> 01:01:47,330
on Monday. Can't wait for you to hear
it. Right? Like just giving them the,
1081
01:01:47,470 --> 01:01:52,170
the heads up that they're on the inner
side of you behind the scenes and what's
1082
01:01:52,170 --> 01:01:54,010
coming next. Will do you wonders?
1083
01:01:54,010 --> 01:01:57,610
It will do you much better than
saying new episode out. Now,
1084
01:01:57,610 --> 01:02:00,890
check out this episode, check
out the podcast. Nobody cares.
1085
01:02:00,890 --> 01:02:04,770
Just talk to one person. And if you
have a hard time looking at the camera,
1086
01:02:04,770 --> 01:02:08,250
imagine your grandma or someone who makes
you smile and imagine you're telling
1087
01:02:08,250 --> 01:02:12,890
your grandma, Hey grandma, this
week we talked about X, Y, and Z.
1088
01:02:12,890 --> 01:02:15,770
And it's probably my favorite
episode ever. The links in my bio,
1089
01:02:15,900 --> 01:02:20,440
go check it out. Right? It's it's, it's
casual. It doesn't have to be this.
1090
01:02:20,570 --> 01:02:23,640
It doesn't have to be something
that derails your entire week.
1091
01:02:23,640 --> 01:02:26,480
You don't have to make 50
posts about one episode.
1092
01:02:27,030 --> 01:02:28,040
Yeah. Just.
1093
01:02:28,040 --> 01:02:31,360
Just keep it casual and, and have
fun with it. Because you know,
1094
01:02:31,360 --> 01:02:33,480
there's a lot of people
that don't get to podcasts.
1095
01:02:33,480 --> 01:02:38,360
There's a lot of people that don't get
to use social media and whatever you do,
1096
01:02:38,360 --> 01:02:40,600
you should try to have as
much fun with it as you can,
1097
01:02:40,600 --> 01:02:43,600
because that comes through the
microphone that comes through the camera.
1098
01:02:44,180 --> 01:02:46,280
And we didn't start podcasting.
1099
01:02:46,790 --> 01:02:49,480
I don't think at least maybe I'm wrong,
1100
01:02:49,480 --> 01:02:53,120
but Mo I don't think most people start
podcasting because they're like trying to
1101
01:02:53,120 --> 01:02:56,200
make money. I think they're trying
to have fun and tell their story.
1102
01:02:56,780 --> 01:03:01,320
And once you get into it and you see that
analytics dashboard and you see these
1103
01:03:01,320 --> 01:03:03,200
numbers, you've kind of
lose sight of that, right?
1104
01:03:03,660 --> 01:03:05,680
Yep. You kind of got
caught up in the numbers.
1105
01:03:05,950 --> 01:03:06,720
Yeah. So,
1106
01:03:06,720 --> 01:03:10,600
so like have some fun and know that
if you're getting a hundred downloads,
1107
01:03:10,600 --> 01:03:11,440
like you're a success,
1108
01:03:11,440 --> 01:03:14,320
there's a hundred people out there
listening to what you have to say.
1109
01:03:14,340 --> 01:03:18,920
And the more fun you have, the
more fun your audience will have.
1110
01:03:19,180 --> 01:03:23,000
And that, that will inherently
mag be magnetic to more people.
1111
01:03:23,140 --> 01:03:27,640
Wow. That's amazing. That's
the best challenge ever.
1112
01:03:27,640 --> 01:03:28,473
And I want,
1113
01:03:28,620 --> 01:03:33,160
I'm gonna post this part specifically
so that everyone can can know,
1114
01:03:33,260 --> 01:03:35,440
and, and that will a challenge for them,
1115
01:03:35,540 --> 01:03:37,280
but I sure a lot of people have started a,
1116
01:03:37,280 --> 01:03:39,720
of a social media account
for the podcast already.
1117
01:03:40,180 --> 01:03:44,600
And so it's time that they have
more fun with it, right. Because.
1118
01:03:44,600 --> 01:03:48,280
Absolutely make it fun, make it something
that, you know, you can have fun with.
1119
01:03:48,280 --> 01:03:51,600
And people who look at it can have fun
with, and you can, in, in that capacity,
1120
01:03:51,600 --> 01:03:52,480
you can't go wrong.
1121
01:03:52,590 --> 01:03:56,640
It's having fun every day. That's what
we're doing.
1122
01:03:56,640 --> 01:03:57,560
The goal. That's the.
1123
01:03:57,870 --> 01:04:01,760
That's the goal. That's what I'm
doing at my job too. Job is the job,
1124
01:04:01,760 --> 01:04:03,160
but you still gotta have fun.
1125
01:04:03,230 --> 01:04:06,640
Yeah. Well, you're listen, you're
a rock star and I love what you do.
1126
01:04:06,640 --> 01:04:09,440
I love blueberry, you
know, at podcast movement,
1127
01:04:09,440 --> 01:04:12,800
one of my favorite
presentations was Todd's, uh,
1128
01:04:12,800 --> 01:04:17,720
presentation about growing a podcast. Uh,
he said so many things that, you know,
1129
01:04:17,720 --> 01:04:19,640
I already knew, but a lot of things I,
1130
01:04:19,720 --> 01:04:22,280
I hadn't thought about and he
shared it in a really great way.
1131
01:04:22,420 --> 01:04:26,280
And I think the team at blueberry
is absolutely incredible. So, uh,
1132
01:04:26,280 --> 01:04:30,160
thank you so much for picking me to
have this conversation. Absolutely.
1133
01:04:30,260 --> 01:04:32,240
And thank you for spending your time,
1134
01:04:32,240 --> 01:04:36,880
talking to us and sharing your variable
available social media experience.
1135
01:04:36,990 --> 01:04:39,800
You've gained over the years and yeah.
1136
01:04:39,800 --> 01:04:40,520
Happy to help.
1137
01:04:40,520 --> 01:04:41,880
Great. Thank you so much.
1138
01:04:41,980 --> 01:04:46,560
And I hope you have a great
rest of the weekend.
1139
01:04:46,560 --> 01:04:47,520
Amazing. Cheers.