Going Global: Grow Your Podcast Beyond Borders (Replay) – PCI 477

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Hello. I'm Dave Clements, customer relations and video

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production here at Blueberry.

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And I'm Mike Dell, the VP of customer

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relations. And today, we're talking about how to

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take your podcast global, reaching new audiences outside

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your home country.

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Yeah. Because most podcasters tend to start

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thinking pretty local. But thanks to how podcasting

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works, your show could already have international fans

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that you didn't even realize even from episode

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one.

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Yeah. It's, definitely

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goes worldwide. And if you're in Apple Podcasts,

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you're in Apple Podcasts everywhere. If you're in

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Podcast Index, you're in Podcast Index everywhere. That

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in itself will get you international listeners.

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You're listening to Podcast Insider hosted by Mike

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Dell, Dave Clements, and Mackenzie Bennett from the

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Blueberry team, bringing you weekly insights, advice, and

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insider tips and tricks to help you start,

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grow, and thrive through podcasting with all the

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support of your team here at Blueberry Podcasting.

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Welcome.

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Let's dive in.

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So we wanted to talk about why you

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should think globally

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because,

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you know, some podcasters think small, which is

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perfectly fine. Local like, hyperlocal shows are great

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too. But,

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expanding your reach,

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can actually help you grow your show faster,

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and

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it helps you feel more connected to, you

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know, the outside world,

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and and your audience. You you get a

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lot more diversity,

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and you, you know, you get to talk

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to different cultures and

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people like that. And you can also, like,

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get some, like, fresh ideas or or some

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feedback maybe you might not get if it's

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coming from your neighbor.

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Yeah. Correct. You know, it helps you build

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your community

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outside of your home country. You know, and,

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you know,

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most of the people who are listening to

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this show are probably in The US or

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Canada

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or England or something like that. But, you

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know, there may be people all over the

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place, and same with your show.

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You know, there may be somebody listening in

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some country you've probably never even heard of.

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So,

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you know, it it, you know, helps you

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appeal to

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sponsors and collaborations

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outside your home country. You know, I was

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looking through my stats.

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I've been doing that NAPOD promo thing this

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month,

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on my personal show, and I was looking

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through my stats. And, I had a download

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from Antarctica,

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And that's, like, really cool. You know? I

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don't know what country they're from, but, you

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know, nobody's from Antarctica. But they were obviously

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currently there,

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so that was pretty cool.

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Yeah. That is pretty pretty wild.

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Yeah. And, of course, if you, you know,

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look at your stats panel, you're on Blueberry,

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look at your stats panel, we have a

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whole geographic section,

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and it'll show you all the countries that

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you're

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getting downloads in.

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And, you know, if you notice you're getting

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a bunch of downloads, say, in Japan, you

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know, maybe if one of your topics or

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guests or something would have something to do

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directly with Japan, maybe do an episode about

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it. Do something like that.

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You know?

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Or just mention it on the air. Hey.

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I got my one listener in Antarctica. Hi.

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How's it going? You know? That kind of

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thing.

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You know? It it it it helps you

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appeal to,

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you know, people not sitting where you're sitting.

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You know?

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Yeah. That's that's something that I got to

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experience

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with,

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one of the most recent shows that I

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did

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where we

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had, you know, people listening in Canada, which

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isn't

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odd, really. They're not too foreign.

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Right. Right. They're not too foreign. But then,

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you know,

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this guy actually starts interacting with

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the show a lot, like, having full on

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conversations with every member of the cast. And,

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that was actually really cool and really struck

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up some

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interesting conversations. And then he would be like,

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oh, I don't understand this thing

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because it just was, I guess, too American.

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Yes. Cultural

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references,

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they call it.

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Yeah.

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Yeah. So One thing is Americans, you know,

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we don't tend to pay much attention to

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the news outside of you of The US.

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Right.

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Like, you know, somebody in Canada probably knows

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more about American,

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news

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than

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most people in America.

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Just being honest. Yeah. You know? And we

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know nothing about what's going on in Canada

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most of the time. And it's not because

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we don't want to. It's because it's just

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not something that we pay attention to. Our

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country's big enough. Canada's big enough that we

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got enough stuff going on. We kinda pay

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attention there. But

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don't don't discount that. The rest of the

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world

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may be interested in your topic.

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The rest of the world

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may, you know, not understand some of your,

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you know, slang and

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and all that kind of thing. You know?

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I can't I'm trying to think of an

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example. I can't really think of one right

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off top of my head, but,

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you know, even even English other English speaking

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countries.

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You know? You you were recently in London,

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and,

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you know, they talk different over there even

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though it's the same language.

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Oh, yeah. Oh, yeah. For sure.

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You know, and most

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I would say the majority of other countries,

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they do speak some form of English,

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but they may not understand some of that

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slang.

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So you have to kinda be careful to

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make sure that you don't isolate,

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too much.

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But, obviously, don't let that, like, ruin the

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cadence of the show or anything like that.

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And, I mean, it could even be helpful,

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like, earlier on in your show. Like, you

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just casually mention, like, where your show takes

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place.

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You know, for

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for my very first show,

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we didn't I tried not to get hyperlocal,

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but

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my cohost would like to reference events that

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were happening in the city that we lived

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in.

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So,

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you know, that was always interesting because people

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would be like, oh, I've heard of that

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city before,

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and then there's a conversation that can happen.

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Sure. You know, you know, there's no no

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problem referencing

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local stuff, but maybe

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explain it a little more.

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Exactly.

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That kind of thing, you know, like,

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you know, around around here, deer season is

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a big thing. Well, in other countries, nobody

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hunts deer. Well, if I was gonna, you

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know, if I was gonna

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reference deer hunting, I'd have to explain that's

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kinda normal here. You know, it's a national

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holiday on the opening day of deer season,

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you know, stuff like that. You know, not

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that, you know, just using that as an

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example.

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Yeah. And, I mean, holidays are that way

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as well.

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You know, we we come up in The

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US, we come up on Thanksgiving.

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A lot of other countries

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celebrate Christmas,

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and, obviously,

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everybody's celebrating

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New Year's to some some degree.

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But those are also things to keep in

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mind

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when you realize you have that global audience

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is, you know,

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maybe talk about more than just your holiday

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that's coming up, or explain your holiday a

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little bit more.

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Because even in 2025, people

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may not understand what American Thanksgiving is,

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based on and things like that. Yeah. This

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is bringing up Canada. Their Thanksgiving is in

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September.

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Right.

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I I I talk on the ham radio

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with a guy in Canada,

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weekly,

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and, you know, he said, oh, it's Thanksgiving

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this weekend and blah blah blah. You know,

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like, really? Oh, ours isn't until next month

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or whatever.

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So

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Yeah. There are things like that. You know,

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every country has different holidays. You know, we

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we tend to schedule them on Mondays, which

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is kind of interesting,

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You know? And and what'll happen, you know,

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even with our support

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line, we'll get calls from

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outside the country that that that don't

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celebrate Memorial Day or don't celebrate Labor Day

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or whatever other Monday holiday we have, so

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they don't really understand. And then vice versa,

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you know, there's some places that celebrate

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holidays. You know, we have a couple of

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team members from The Philippines,

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and they have different holidays than we do.

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And so they don't understand. You know? They're

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like, oh, you mean we're not working Thursday

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and Friday this week? Cool. Yeah.

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Yeah. And and that kind of carries over

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into,

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you know, time zones. Oh, yeah. Something that

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I had to be very mindful of just

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living in The US was our our crew,

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we went over like, we went went from,

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you know,

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Eastern

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time zone to central,

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mountain. Like, we covered, I think, every single

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time zone because our our our dungeon master

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lived in Spokane. So,

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you know, he's three hours behind me, so

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we had to, like, do the math, figure

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out when do we actually record things. But

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then, like, you know, you wanna keep those

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in mind for doing, like, live events or

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special

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things, or maybe you adjust when your episode

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drops so that

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it kind of hits both a more local

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audience or your international audience at the same

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time. You know, that reminds me, like, James

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Cridland from Pod News. Mhmm. He does a

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daily show.

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He's in Australia, so he's, you know, twelve

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or thirteen hours different from US East Coast.

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But, you know, most of his

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listeners

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and also newsletter readers

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are, you know, in The US or Canada

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or, you know, Europe even.

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And so he schedules it, to go out

275
00:10:03,759 --> 00:10:04,740
in the mornings,

276
00:10:06,240 --> 00:10:06,980
East Coast

277
00:10:07,440 --> 00:10:08,019
US time

278
00:10:08,574 --> 00:10:10,595
because that seems to be the most universally

279
00:10:11,695 --> 00:10:14,574
accepted time for something that he's do you

280
00:10:14,574 --> 00:10:16,254
know, just to get the news out. You

281
00:10:16,254 --> 00:10:18,735
know? I I like to listen and or

282
00:10:18,735 --> 00:10:20,754
read his newsletter in the mornings,

283
00:10:21,170 --> 00:10:22,610
And here I am in the East Coast

284
00:10:22,610 --> 00:10:24,290
time zone. You know, if he was putting

285
00:10:24,290 --> 00:10:26,050
it out Australian time, he'd put it out

286
00:10:26,050 --> 00:10:26,710
at midnight,

287
00:10:27,170 --> 00:10:29,750
my time, which still work out for

288
00:10:30,129 --> 00:10:32,129
for, you know, reading it in the morning,

289
00:10:32,129 --> 00:10:32,629
but

290
00:10:32,930 --> 00:10:35,009
still, you know, that that he does that

291
00:10:35,009 --> 00:10:35,509
intentionally

292
00:10:35,945 --> 00:10:37,625
to to put it out, you know, for

293
00:10:37,625 --> 00:10:40,105
East Coast US time. And plus, it gives

294
00:10:40,105 --> 00:10:41,865
him all day to to do it, and

295
00:10:41,865 --> 00:10:43,144
then he puts it out and goes to

296
00:10:43,144 --> 00:10:43,644
bed.

297
00:10:44,825 --> 00:10:45,644
Yeah. Smart.

298
00:10:46,105 --> 00:10:46,605
Smart.

299
00:10:47,945 --> 00:10:49,625
So, yeah, that's something to keep in mind,

300
00:10:49,625 --> 00:10:51,084
you know, whether you're using,

301
00:10:51,839 --> 00:10:54,639
the PowerPress plugin or Bluberry Publisher, you know,

302
00:10:54,639 --> 00:10:56,259
right there in the Bluberry dashboard.

303
00:10:56,720 --> 00:10:59,459
You can schedule when your episodes go.

304
00:11:00,079 --> 00:11:02,159
Just don't do it at the top of

305
00:11:02,159 --> 00:11:04,740
an hour, like, exactly 5AM.

306
00:11:05,084 --> 00:11:07,004
Everybody does it at that time. So, you

307
00:11:07,004 --> 00:11:09,964
know, give it five, ten, seven minutes, something

308
00:11:09,964 --> 00:11:12,204
like that. I always I always go at

309
00:11:12,204 --> 00:11:13,504
04:20AM.

310
00:11:14,845 --> 00:11:17,485
That's usually if I schedule, I schedule for

311
00:11:17,485 --> 00:11:19,709
that. And that's that's just me. There you

312
00:11:19,709 --> 00:11:21,490
go. And that's just a, you know, random

313
00:11:22,350 --> 00:11:22,850
number,

314
00:11:24,110 --> 00:11:26,350
that I use. And that way, it's off

315
00:11:26,350 --> 00:11:27,870
the top of the hour, off the bottom

316
00:11:27,870 --> 00:11:29,570
of the hour, because a lot of computery

317
00:11:29,709 --> 00:11:31,365
things happen at the top of the hour.

318
00:11:31,924 --> 00:11:34,084
Mhmm. Yeah. On the Internet, you know, cron

319
00:11:34,084 --> 00:11:36,084
jobs around at top of the hour and

320
00:11:36,084 --> 00:11:37,845
all that. So, you know, if you're on

321
00:11:37,845 --> 00:11:41,225
a WordPress installation, there might be a thousand

322
00:11:41,445 --> 00:11:43,945
processes that are going on on that server

323
00:11:44,720 --> 00:11:47,000
at the top of the hour. So Yeah.

324
00:11:47,200 --> 00:11:49,040
Just, you know and that may cause your

325
00:11:49,040 --> 00:11:51,200
schedule to not run. And and if you

326
00:11:51,200 --> 00:11:53,040
do schedule, always check when you get out

327
00:11:53,040 --> 00:11:54,660
of bed to make sure it went.

328
00:11:55,040 --> 00:11:55,540
Exactly.

329
00:11:57,644 --> 00:11:59,584
Yeah. So one other thing that,

330
00:12:00,284 --> 00:12:02,204
I didn't really think much of until we

331
00:12:02,204 --> 00:12:05,084
were, like, prepping for this episode is how

332
00:12:05,084 --> 00:12:09,345
important transcripts can be to an international audience.

333
00:12:10,129 --> 00:12:12,370
Because if you have a transcript, even if

334
00:12:12,370 --> 00:12:15,490
it's in English, it's really easy to get

335
00:12:15,490 --> 00:12:15,990
translated

336
00:12:16,529 --> 00:12:19,490
into Japanese or something else, and you're gonna

337
00:12:19,490 --> 00:12:20,470
lose a little bit,

338
00:12:21,250 --> 00:12:23,889
Yeah. In transcription and things like that. But

339
00:12:23,889 --> 00:12:26,105
it it makes it a little easier for

340
00:12:26,105 --> 00:12:28,425
people to follow. And I think that's really

341
00:12:28,425 --> 00:12:29,245
cool because

342
00:12:29,865 --> 00:12:32,024
transcripts weren't really a thing a handful of

343
00:12:32,024 --> 00:12:33,705
years ago. A lot of people weren't using

344
00:12:33,705 --> 00:12:34,605
them, and now

345
00:12:35,465 --> 00:12:37,863
many, many, many more people are using them.

346
00:12:37,863 --> 00:12:40,431
Yeah. And even even some of the places

347
00:12:40,431 --> 00:12:43,000
do it automatically. You know? Spotify and Apple

348
00:12:43,000 --> 00:12:45,568
both transcribe it if you don't. And if

349
00:12:45,568 --> 00:12:48,137
you do, then they'll use yours. But if

350
00:12:48,137 --> 00:12:51,184
you don't, they do it for you. So

351
00:12:51,184 --> 00:12:52,404
that's a much more

352
00:12:52,945 --> 00:12:54,485
universal thing. And

353
00:12:54,785 --> 00:12:57,264
what's nice about a transcript, again, like Dave

354
00:12:57,264 --> 00:12:59,184
said, is people can follow along. If you're

355
00:12:59,184 --> 00:13:00,085
not a native

356
00:13:00,544 --> 00:13:01,845
speaker of the language

357
00:13:02,465 --> 00:13:04,085
that you're listening to,

358
00:13:04,399 --> 00:13:06,639
it sometimes is better to have the text

359
00:13:06,639 --> 00:13:08,580
also flowing at the same time.

360
00:13:09,039 --> 00:13:11,600
Mhmm. You know? Then, of course, our player

361
00:13:11,600 --> 00:13:14,980
does that if, you use our transcription service

362
00:13:15,039 --> 00:13:15,539
or

363
00:13:15,919 --> 00:13:16,580
if you

364
00:13:17,274 --> 00:13:19,934
use AI transcript from our, PAI

365
00:13:20,634 --> 00:13:21,134
system,

366
00:13:22,634 --> 00:13:25,034
you can, you know, it'll it'll scroll on

367
00:13:25,034 --> 00:13:27,514
the player as they're playing it on your

368
00:13:27,514 --> 00:13:29,514
website. Now, you know, in the apps, it's

369
00:13:29,514 --> 00:13:30,014
different.

370
00:13:31,179 --> 00:13:34,399
Right. Again, Apple and Spotify do that automatically,

371
00:13:34,460 --> 00:13:35,820
and some of the other ones do as

372
00:13:35,820 --> 00:13:36,320
well.

373
00:13:37,179 --> 00:13:39,360
But, but that helps. You know? And, yeah,

374
00:13:39,420 --> 00:13:39,920
translating

375
00:13:40,540 --> 00:13:41,279
a transcript,

376
00:13:41,899 --> 00:13:43,740
you know, you could throw it into chat

377
00:13:43,740 --> 00:13:45,840
g b t and say, hey. Make a

378
00:13:47,264 --> 00:13:49,664
Spanish version of this, and and it does

379
00:13:49,664 --> 00:13:51,585
a pretty good job. I understand. I don't

380
00:13:51,585 --> 00:13:53,764
know Spanish, but it looks right.

381
00:13:56,384 --> 00:13:58,065
And you could you know, if you you

382
00:13:58,065 --> 00:13:59,605
find that you have a lot of

383
00:14:00,230 --> 00:14:02,629
listeners in a particular country, maybe throw a

384
00:14:02,629 --> 00:14:05,029
transcript, you know, just a text file on

385
00:14:05,029 --> 00:14:07,029
your post. Say, hey. If you wanna read

386
00:14:07,029 --> 00:14:07,850
this in

387
00:14:08,230 --> 00:14:11,350
Spanish, here's the download for you. Yeah. That's

388
00:14:11,350 --> 00:14:13,095
a really good idea. Easy for them. Make

389
00:14:13,095 --> 00:14:15,014
it easy for them. If if that's the

390
00:14:15,014 --> 00:14:16,934
case, you know, now in my case, you

391
00:14:16,934 --> 00:14:20,214
know, with my personal show, you know, it's

392
00:14:20,214 --> 00:14:21,034
pretty local.

393
00:14:21,574 --> 00:14:23,654
You know, I'm in fact, you know, hyper

394
00:14:23,654 --> 00:14:25,754
local, I would call it, almost.

395
00:14:26,929 --> 00:14:29,570
Mhmm. Although I did have an episode about

396
00:14:29,570 --> 00:14:30,070
Iceland,

397
00:14:30,690 --> 00:14:33,570
that drops tomorrow morning that I recorded. You

398
00:14:33,570 --> 00:14:35,649
go. Translate here. Maybe, yeah, maybe I'll put

399
00:14:35,649 --> 00:14:37,889
an Icelandic transcript in there. That might be

400
00:14:37,889 --> 00:14:38,549
cool. Yeah.

401
00:14:39,889 --> 00:14:40,549
Good idea.

402
00:14:42,855 --> 00:14:44,534
But, yeah, just, you know, have fun with

403
00:14:44,534 --> 00:14:45,674
it. You know? Definitely,

404
00:14:46,054 --> 00:14:48,695
you know, reach out to, you know, people

405
00:14:48,695 --> 00:14:50,695
in other countries if if that's what you're

406
00:14:50,695 --> 00:14:52,455
going for. Now, you know, if you're talking

407
00:14:52,455 --> 00:14:52,955
about,

408
00:14:53,500 --> 00:14:55,580
you know, something that is local, well, that

409
00:14:55,580 --> 00:14:57,899
may not be applicable. But, you know, you'd

410
00:14:57,899 --> 00:15:00,620
be surprised, though. Even if I do something

411
00:15:00,620 --> 00:15:01,120
local,

412
00:15:02,620 --> 00:15:04,779
you know, you still get people downloading it

413
00:15:04,779 --> 00:15:06,960
from other countries because it's worldwide.

414
00:15:07,595 --> 00:15:09,754
Mhmm. And, you know, maybe they wanna travel

415
00:15:09,754 --> 00:15:12,154
to where you're at or where you're talking

416
00:15:12,154 --> 00:15:12,654
about.

417
00:15:13,835 --> 00:15:16,075
Yeah. You know, maybe that's what they're doing.

418
00:15:16,075 --> 00:15:18,175
They're doing their research before they come visit

419
00:15:18,315 --> 00:15:18,975
or something.

420
00:15:19,355 --> 00:15:21,295
You know? Yeah. Another thing genre.

421
00:15:21,830 --> 00:15:23,830
Yeah. Another thing I think about is, you

422
00:15:23,830 --> 00:15:25,450
know, where I live, we have,

423
00:15:26,549 --> 00:15:28,970
a pretty big Latino population.

424
00:15:29,269 --> 00:15:30,090
So Mhmm.

425
00:15:30,950 --> 00:15:33,190
Even if I was doing something hyperlocal, it

426
00:15:33,190 --> 00:15:34,570
could benefit my show

427
00:15:35,215 --> 00:15:37,235
to have a translation available,

428
00:15:37,774 --> 00:15:40,754
that is in Spanish or Mhmm. You know,

429
00:15:41,855 --> 00:15:42,355
other

430
00:15:43,215 --> 00:15:45,455
other languages that they're speaking because I know

431
00:15:45,455 --> 00:15:47,934
that there are other Latino countries that are

432
00:15:47,934 --> 00:15:49,360
not just speaking

433
00:15:49,980 --> 00:15:52,399
Spanish. We have a pretty big Arabic community

434
00:15:52,460 --> 00:15:54,700
here. So, you know, maybe I do that.

435
00:15:54,700 --> 00:15:56,700
I don't know. Yeah. Yeah. It's something to

436
00:15:56,700 --> 00:15:58,779
keep in mind. Like, again, don't let it

437
00:15:58,779 --> 00:16:01,100
stop you from creating the show, but keep

438
00:16:01,100 --> 00:16:01,920
it in mind,

439
00:16:02,945 --> 00:16:05,184
when you're doing show notes or when you're

440
00:16:05,184 --> 00:16:06,725
speaking about certain things,

441
00:16:07,345 --> 00:16:09,825
because I think that really opens up your

442
00:16:09,825 --> 00:16:12,565
listener base even more than you might expect.

443
00:16:12,784 --> 00:16:14,384
For sure. And, you know, one of the

444
00:16:14,384 --> 00:16:16,945
things you can do also is get into

445
00:16:16,945 --> 00:16:18,004
some of those directories

446
00:16:18,320 --> 00:16:20,179
in other countries, other regions.

447
00:16:21,919 --> 00:16:24,320
You know, on Blueberry, we have instructions how

448
00:16:24,320 --> 00:16:25,539
to get on to Deezer,

449
00:16:26,000 --> 00:16:28,339
which is, mostly Mainland Europe.

450
00:16:29,120 --> 00:16:29,620
GeoSavants,

451
00:16:30,000 --> 00:16:31,620
India. Ghana is India.

452
00:16:32,524 --> 00:16:34,945
And I can't pronounce this one. But

453
00:16:35,644 --> 00:16:36,144
Angami.

454
00:16:36,845 --> 00:16:38,605
Angami. There we go. That's,

455
00:16:39,165 --> 00:16:41,565
mostly in the Arab countries in the Middle

456
00:16:41,565 --> 00:16:42,545
East area.

457
00:16:43,085 --> 00:16:43,585
And,

458
00:16:44,299 --> 00:16:45,120
you know, that's,

459
00:16:46,220 --> 00:16:48,220
you know, that that's another way to kinda

460
00:16:48,220 --> 00:16:49,439
reach out to those

461
00:16:50,059 --> 00:16:51,439
areas if if

462
00:16:51,980 --> 00:16:54,059
those areas would be, you know, a fit

463
00:16:54,059 --> 00:16:55,759
for your show. You know? Again,

464
00:16:56,235 --> 00:16:58,714
a a show about deer hunting probably isn't

465
00:16:58,714 --> 00:17:00,714
gonna go so good on, in the Arab

466
00:17:00,714 --> 00:17:01,214
countries.

467
00:17:01,595 --> 00:17:04,234
You know? It's true. Maybe. Yeah. Who knows?

468
00:17:04,234 --> 00:17:06,075
Maybe they do do deer hunting. But

469
00:17:07,194 --> 00:17:07,694
Yeah.

470
00:17:09,130 --> 00:17:09,609
Yeah.

471
00:17:10,250 --> 00:17:12,809
And then also, like, this translates into social

472
00:17:12,809 --> 00:17:14,190
media. So when you're sharing

473
00:17:14,490 --> 00:17:17,529
your episodes or highlights or or things like

474
00:17:17,529 --> 00:17:19,549
that, you could use international

475
00:17:20,329 --> 00:17:24,190
hashtags. So there's, like, hashtag podcast Brazil or

476
00:17:24,544 --> 00:17:28,224
podcast India or, you know, UK podcaster or

477
00:17:28,224 --> 00:17:29,204
something like that.

478
00:17:29,744 --> 00:17:32,065
Just look them up and try those out.

479
00:17:32,065 --> 00:17:34,065
Maybe that gets you more traction. Maybe it

480
00:17:34,065 --> 00:17:34,565
doesn't.

481
00:17:35,025 --> 00:17:35,684
I know

482
00:17:36,630 --> 00:17:37,849
several years ago,

483
00:17:38,390 --> 00:17:39,609
I actually had a crossover

484
00:17:40,470 --> 00:17:43,190
episode where somebody else did an episode of

485
00:17:43,190 --> 00:17:44,710
my show, and I did an episode of

486
00:17:44,710 --> 00:17:47,430
their show, and they did an episode all

487
00:17:47,430 --> 00:17:50,470
about British culture. So we kind of did

488
00:17:50,470 --> 00:17:51,769
that same thing where

489
00:17:52,085 --> 00:17:54,404
we made sure that we used tags that

490
00:17:54,404 --> 00:17:55,464
were popular

491
00:17:56,085 --> 00:17:57,224
over in England,

492
00:17:57,605 --> 00:17:59,765
which I thought was really, really fun and

493
00:17:59,765 --> 00:18:00,505
really cool.

494
00:18:00,964 --> 00:18:03,125
And it grew the grew the show, believe

495
00:18:03,125 --> 00:18:05,605
it or not. Yeah. Yeah. It's you know,

496
00:18:05,605 --> 00:18:07,464
it is amazing. You know? Like,

497
00:18:07,890 --> 00:18:08,789
you know, certain

498
00:18:09,650 --> 00:18:12,390
genres do really well in certain countries.

499
00:18:13,009 --> 00:18:13,509
Mhmm.

500
00:18:14,049 --> 00:18:14,869
You know, like,

501
00:18:15,250 --> 00:18:17,589
every you know, Brazil for some reason.

502
00:18:17,970 --> 00:18:20,289
And I don't I still don't understand this,

503
00:18:20,289 --> 00:18:23,269
but Blueberry has a lot of Brazilian customers.

504
00:18:24,184 --> 00:18:24,684
Yeah.

505
00:18:25,625 --> 00:18:27,804
And, you know, it it's it's an outlier

506
00:18:27,865 --> 00:18:29,865
because, you know, the number of people down

507
00:18:29,865 --> 00:18:32,265
there, as opposed to the percentage that are

508
00:18:32,265 --> 00:18:33,644
using us for podcasting,

509
00:18:34,744 --> 00:18:36,605
is bigger than you would think.

510
00:18:36,904 --> 00:18:37,404
And,

511
00:18:37,789 --> 00:18:39,630
you know, no rhyme or reason for it,

512
00:18:39,630 --> 00:18:40,130
but,

513
00:18:40,750 --> 00:18:43,149
you know, if we were to promote a

514
00:18:43,149 --> 00:18:44,990
little more on this show, maybe we would,

515
00:18:45,149 --> 00:18:47,390
you know, hey. Let's go. Hey, Brazil. You

516
00:18:47,390 --> 00:18:49,649
know? How you doing? You know? Whatever.

517
00:18:51,105 --> 00:18:52,884
Yeah. So we're saying it now. Hi, Brazil.

518
00:18:53,265 --> 00:18:55,045
Yeah. Hey, Brazil. How's it going?

519
00:18:56,785 --> 00:18:58,164
But yeah. You know?

520
00:18:58,545 --> 00:19:00,724
You could also, you know, share, like, highlights

521
00:19:00,865 --> 00:19:02,625
and, you know, you could translate some of

522
00:19:02,625 --> 00:19:05,105
the quotes, throw up on social media. That

523
00:19:05,105 --> 00:19:06,244
might be kinda fun.

524
00:19:07,279 --> 00:19:08,640
You know, like, I I do,

525
00:19:09,200 --> 00:19:10,819
you know, I used to live in Iceland,

526
00:19:11,039 --> 00:19:12,660
and on Icelandic

527
00:19:13,039 --> 00:19:15,519
Independence Day, I always put a post on

528
00:19:15,519 --> 00:19:17,859
Facebook about Iceland and Icelandic.

529
00:19:19,904 --> 00:19:22,225
And, you know, it doesn't really help my

530
00:19:22,225 --> 00:19:23,825
podcast, but I just think it's kind of

531
00:19:23,825 --> 00:19:24,325
fun.

532
00:19:24,705 --> 00:19:25,525
So Yeah.

533
00:19:26,305 --> 00:19:28,625
You know, Icelandic is a weird language to

534
00:19:28,625 --> 00:19:29,924
begin with. But,

535
00:19:30,545 --> 00:19:31,045
yeah,

536
00:19:31,505 --> 00:19:34,065
actually, ice in Iceland here's a here's a

537
00:19:34,065 --> 00:19:35,045
stat for you.

538
00:19:35,419 --> 00:19:37,519
The literacy rate in English

539
00:19:37,980 --> 00:19:38,640
in Iceland

540
00:19:39,019 --> 00:19:41,579
per capita is higher than that in The

541
00:19:41,579 --> 00:19:43,339
U The of The of The U you

542
00:19:43,339 --> 00:19:44,799
know, US is lower

543
00:19:45,099 --> 00:19:46,000
in per capita

544
00:19:47,934 --> 00:19:48,434
English,

545
00:19:49,535 --> 00:19:50,035
proficiency.

546
00:19:51,695 --> 00:19:53,075
Yep. I believe that.

547
00:19:53,775 --> 00:19:54,595
I really do.

548
00:19:55,055 --> 00:19:55,934
Yeah. And, you know, it's

549
00:19:56,654 --> 00:19:58,654
it was interesting up there. You know? You

550
00:19:58,654 --> 00:20:00,880
go you go into a store or something,

551
00:20:00,880 --> 00:20:02,559
they start talking to you in Icelandic, and

552
00:20:02,559 --> 00:20:04,319
then they wait a second, and then you

553
00:20:04,319 --> 00:20:05,859
go, yeah. I don't know Icelandic.

554
00:20:06,400 --> 00:20:08,079
And, oh, okay. And they talk to you.

555
00:20:08,079 --> 00:20:09,859
They got better English than I do.

556
00:20:10,480 --> 00:20:10,980
Right.

557
00:20:12,565 --> 00:20:13,465
It was great.

558
00:20:14,005 --> 00:20:15,845
You know, another thing, like Dave said, you

559
00:20:15,845 --> 00:20:17,785
know, he he he did a collaboration

560
00:20:18,164 --> 00:20:20,105
where, you know, you guys swapped shows,

561
00:20:20,565 --> 00:20:22,565
but, you know, imagine doing that with somebody

562
00:20:22,565 --> 00:20:24,725
in another country, or maybe that's what you

563
00:20:24,725 --> 00:20:27,059
did. I you know? But No. They were

564
00:20:27,059 --> 00:20:29,380
not British, but they love British pop culture.

565
00:20:29,380 --> 00:20:30,359
So Yeah.

566
00:20:30,660 --> 00:20:32,660
Yeah. But if I mean, I had I

567
00:20:32,660 --> 00:20:35,079
had some online friends that were

568
00:20:35,380 --> 00:20:36,440
from, you know,

569
00:20:37,869 --> 00:20:38,369
Nottingham

570
00:20:38,684 --> 00:20:40,365
area and and places like that. I should

571
00:20:40,365 --> 00:20:41,884
have got them on my show, and I

572
00:20:41,884 --> 00:20:43,744
didn't because I didn't think about it.

573
00:20:44,125 --> 00:20:44,625
Yeah.

574
00:20:45,484 --> 00:20:46,125
It's always,

575
00:20:46,684 --> 00:20:48,784
always interesting to, collaborate

576
00:20:49,244 --> 00:20:51,565
like that. I, you know, keep talking about

577
00:20:51,565 --> 00:20:52,065
Iceland.

578
00:20:53,120 --> 00:20:55,220
There's a show called All About Iceland,

579
00:20:56,559 --> 00:20:59,039
and I was a guest on there back

580
00:20:59,039 --> 00:21:00,100
in 2020.

581
00:21:00,799 --> 00:21:02,960
I still get comments once in a while

582
00:21:02,960 --> 00:21:03,940
from that episode.

583
00:21:04,575 --> 00:21:06,255
You know? Hey. You know, we heard you

584
00:21:06,255 --> 00:21:08,514
on the all about Iceland show. You know?

585
00:21:08,894 --> 00:21:11,214
It's a a gal up there that ex

586
00:21:11,214 --> 00:21:13,774
pat. You know? She's a US citizen, but

587
00:21:13,774 --> 00:21:15,875
married an Islander and lives in Iceland.

588
00:21:16,575 --> 00:21:18,414
And she does this show. She's been with

589
00:21:18,414 --> 00:21:19,954
us for a long time, but

590
00:21:20,539 --> 00:21:22,299
like I said, I just did an episode

591
00:21:22,299 --> 00:21:24,559
for tomorrow's release about Iceland.

592
00:21:25,099 --> 00:21:27,819
So I did mention that that episode, and

593
00:21:27,819 --> 00:21:29,740
I wanna reach out to her. She might

594
00:21:29,740 --> 00:21:31,740
be a good candidate for podcaster of the

595
00:21:31,740 --> 00:21:32,240
month.

596
00:21:33,194 --> 00:21:36,414
Yeah. Sure. Why not? So but, anyway, we're

597
00:21:36,474 --> 00:21:38,255
talking inside baseball here.

598
00:21:40,394 --> 00:21:42,315
Anything else, you think we should bring up

599
00:21:42,315 --> 00:21:43,775
before we close this out?

600
00:21:44,714 --> 00:21:47,359
No. I mean, just just remember that we've

601
00:21:47,359 --> 00:21:48,500
got a lot of tools,

602
00:21:49,119 --> 00:21:50,660
under the hood here at Blueberry.

603
00:21:51,200 --> 00:21:53,619
And so, you know, you can

604
00:21:54,079 --> 00:21:56,480
you can tinker around and adjust any of

605
00:21:56,480 --> 00:21:56,980
those.

606
00:21:57,359 --> 00:21:58,660
Go back to old episodes,

607
00:21:59,224 --> 00:22:02,025
change some things up, add another transcription. Whatever

608
00:22:02,025 --> 00:22:02,924
you wanna do,

609
00:22:03,305 --> 00:22:05,305
you can do all of it, no matter

610
00:22:05,305 --> 00:22:07,484
which Blueberry product you're using.

611
00:22:08,505 --> 00:22:11,224
Yeah. That's good. So that about does it

612
00:22:11,224 --> 00:22:12,125
for this episode.

613
00:22:12,839 --> 00:22:15,880
And wherever you're listening from, thanks for listening.

614
00:22:15,880 --> 00:22:16,779
Hello, Brazil.

615
00:22:18,440 --> 00:22:18,919
Yeah.

616
00:22:19,319 --> 00:22:21,339
Remember, podcasting doesn't have borders,

617
00:22:21,640 --> 00:22:23,640
artificial or any kind, unless, you know, it's

618
00:22:23,640 --> 00:22:26,694
a walled garden of some sort. Yeah. But,

619
00:22:26,934 --> 00:22:28,394
with the right tools,

620
00:22:29,014 --> 00:22:31,914
whatever your message is, it can reach literally

621
00:22:32,054 --> 00:22:32,554
anyone

622
00:22:33,174 --> 00:22:34,234
anywhere in the world.

623
00:22:35,014 --> 00:22:36,954
Right. And, of course, you can use Blueberry

624
00:22:37,095 --> 00:22:39,815
stats to, figure out where your listeners are,

625
00:22:39,815 --> 00:22:41,589
and and, you know, you could speak to

626
00:22:41,589 --> 00:22:42,329
them directly.

627
00:22:42,630 --> 00:22:44,809
You know, it's an audio medium. Say something.

628
00:22:45,750 --> 00:22:47,589
Right. And if you can't say something in

629
00:22:47,589 --> 00:22:48,329
their language,

630
00:22:48,630 --> 00:22:50,009
just use the transcription

631
00:22:50,710 --> 00:22:51,849
and translate it.

632
00:22:52,470 --> 00:22:55,075
Yeah. There you go. So anyway, you can

633
00:22:55,075 --> 00:22:59,315
subscribe to and or follow Podcast Insider on

634
00:22:59,315 --> 00:23:02,194
all the places. And, of course, if you

635
00:23:02,194 --> 00:23:06,534
can't find it anywhere else, go to podcastinsider.com,

636
00:23:07,150 --> 00:23:09,069
and we'll see you next time. And hello

637
00:23:09,069 --> 00:23:10,369
to our global community.

638
00:23:10,990 --> 00:23:13,710
Thanks for joining us. Come back next week.

639
00:23:13,710 --> 00:23:17,309
And in the meantime, head to podcastinsider.com

640
00:23:17,309 --> 00:23:18,289
for more information,

641
00:23:18,670 --> 00:23:19,329
to subscribe,

642
00:23:20,109 --> 00:23:22,210
share, and read our show notes.

643
00:23:22,684 --> 00:23:24,605
To check out our latest suite of services

644
00:23:24,605 --> 00:23:26,065
and learn how Blueberry

645
00:23:26,365 --> 00:23:31,025
can help you leverage your podcast, visit blueberry.com.

646
00:23:31,085 --> 00:23:34,125
That's Blueberry without the e's. We couldn't afford

647
00:23:34,125 --> 00:23:34,865
the e's.