Evolving from a One-Person Show to a Full-Fledged Media Company – PCI 436

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Welcome to Podcast Insider. I'm Mackenzie Bennett, marketing

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specialist at Blueberry. And I'm Todd Cochran, CEO

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of Blueberry. Today, we'll discuss how anyone

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can turn their one person podcast into a

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full fledged media company.

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You're listening to Podcast Insider, a weekly podcast

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bringing insights, advice, and insider tips and tricks

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to help you start, grow, and thrive through

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podcasting

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with the support of your team here at

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Blueberry Podcasting. Welcome. Let's dive in.

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Todd, I know you're speaking from a personal

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experience here, so I think we're gonna have

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a really good episode.

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Yeah. You know, it was,

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we we're we're gonna go way, way, way

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back today because,

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you just never know what's gonna happen when

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you start a podcast. That's for sure.

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That is true. Yeah. Well, I like to

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surprise you with some topics sometimes and,

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sometimes when they're more involved in your background

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in podcasting, it's fun for me.

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You know, it really began and it's probably

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what happens is a lot of podcasters are

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like, I got this idea for a show

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and

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they're trying to make a decision whether or

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not they're gonna do solo,

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if they're gonna do some of the co

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host,

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if they're going to have a team

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and

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but I think a lot of people

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start out,

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you know, I think it's more often than

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people realize start out as being a solo

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solo podcaster.

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And,

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you know,

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I learned this very early on and, of

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course, there was there was none of the

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tools that we have now, but

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in the real the reality of being

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a content creator,

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editor,

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marketer,

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you know, all these things, all these hats

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you had to wear,

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you didn't realize it. And and the thing

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is we didn't even think about it in

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those early days. We're just okay. Let's get

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the show done. Now there wasn't social media

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in those early days so you didn't have

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that distraction,

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but you did have the distraction

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of how do I get people on my

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website?

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You know, how do I get traffic here?

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And there was other ways that we did

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that,

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which are now extinct. Some of those marketing

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ideas that we use in those early days

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are, you know, we we used to go

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to forums. You know? Who who yeah. I

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I don't belong to any forums anymore. Maybe

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a goose a a Google group or something.

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Like, all the comments on every different platform,

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that's the forums now. That's where people are

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learning how to do things. The closest thing

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I feel like people still have is Reddit

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and Discord.

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Yep. And and you really are the,

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the unpaid

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intern when you begin. You know? You're You're

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the social media manager, the IT department,

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sales.

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Really, there's Simultaneously

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CEO and unpaid intern at the same time.

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That's right. And Yeah.

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It's it can be overwhelming, especially if you're

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working a regular job, you have

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a family, you have a partner,

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maybe you've got kids. You know, there's there's

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always something. There's life.

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And,

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and and and that that doesn't change.

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And

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but one thing that we don't

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that we can't change is time.

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Time is That is true. Time is not

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infinite.

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I've always wondered what would happen if I

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had twenty six hours in a day and

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I would probably just be more tired.

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So, I

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think there's a meme out there that shows,

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okay, we're gonna all of a sudden that

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something happens in the in space and all

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of a sudden the Earth,

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slows down a little bit and we we

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have twenty five hours, I think there was,

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the general consensus is we would spend it

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sleeping. You know, that would be the

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the the extra time that Certainly what I

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would wanna do. But I but I don't

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know if we would would we would we

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use that additional hour to sleep?

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A phrase that I like,

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I'm showing my millennial is we all have

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the same twenty four hours a day that

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Beyonce does. Oh, that's true. And and she

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accomplishes

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so much that can be said about so

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many people. But,

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going going back to what you said of,

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like, when you were starting this

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and there were kinda less distractions, I think.

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There was there was probably more focus on,

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like

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and more time being spent on the technology,

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like the equipment, the gear that you were

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using, that type of stuff and figuring out

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like how do we make this get on

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to everyone's phone? People don't have smartphones yet.

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How do we get it on everyone's iPod?

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That type of stuff. Yeah. And I think

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now that that time,

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that twenty four hours that we have is

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just

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how is the technology changed to give us

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that time back. I mean, that's one of

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the reasons you made PowerPress. Yeah. And, you

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know, and one of the reasons too is,

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you know, the very early days, I think

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even new podcasters struggle with this today is

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I bought a $14

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microphone from Walmart or someplace and

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that thing was, you know, tinny.

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Tinny was the you know, it was horrible

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audio.

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And, you know, so then I went and

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spent $50 or something at

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some place that sold microphones

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and I used that for the first year

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and, you know, things got better over time.

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But, yeah, we were overwhelmed with the tech

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and then trying to explain, you know, oh,

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I'm doing a podcast or what and get

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this cross eyed look and, oh, this you

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you can have an app.

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No. Actually, there was no apps. You could

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have a program

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to put on your desktop

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that if you plug your m p three

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player in, if you have one

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Yeah.

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It will sync and magically you can take

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this with you. And and people are like,

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why would I do that? And that's why

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people often listen to the shows on their

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computers. But,

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you know,

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luckily today, we have this opportunity

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to

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not have to be focused on the tech.

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We don't have to focus on worry about

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publishing our show. That is a very straightforward

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process.

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Even social is getting easier.

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So as a solo podcaster,

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you have this ability now to produce a

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pretty high quality content

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with a minimal amount of time. I still

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today

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take the same amount of time produce an

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episode as I did twenty years ago, but

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I get so much more done

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in those two and a half hours.

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You know? So much more done.

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And,

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before, if I did in those early days,

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if I would have had to have added

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social

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that that that that that that, I'd be

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like, no way. I I couldn't have done

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it. It had been ten hours of work

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just for one hour. One of those

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those things is, yeah, you're spending the same

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amount of time, but the quality of everything

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has just gone up. Yeah. I think that's

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across the board for everyone.

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And I think too what happens is then

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you grow. And I know for many, many

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years, I was solo, solo, solo.

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And then I made a little money, and

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I decided my time

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was valuable.

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So I actually,

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still to this day, I pay someone to

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do my show prep. Now I still have

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thirty

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to forty minutes of prep to do after

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they've done an hour and a half, but

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I got that hour and a half back.

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And for

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and Right. That to me

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was

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time is money. So it was well worth

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the

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the the expenditure of hiring that person to

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help me. And then in that person came

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from my show.

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So I, you know, I basically said, hey.

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I need someone to help do show prep.

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You gotta be geeky.

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You gotta like these topics.

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I'm gonna give you the keys to the

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car and how to find the content

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and it was

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just, you know, he's been doing it now

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for me for,

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I think, more than ten years and

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it's like my brother from another mother. He

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Yep. We're synced. It's very rare that I

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will throw something out that he has found

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in prep.

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I'll add some stuff from time to time.

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But so I think when it comes to

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outsourcing

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versus hiring,

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you

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should delegate what you can.

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Mhmm. Social media can be done by people

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that listen to your audience and sometimes they'll

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do it for free.

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It's very true. That's that's a fairly easy

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one to do as long as you have

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some someone

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trustworthy. Trustworthy. You know, you've built that relationship.

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You didn't you had this somewhat of a

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relationship with this person who helps you with

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your show notes or with your show prep

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Yeah. Before you essentially started working together in

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that capacity. And and I think it's also

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good

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that, I mean, I know some people are

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sticklers and they're like, I want this to

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be a % completely mine.

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My brain only is on this. But when

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you when you open it up to other

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people, the out like, whoever you're hiring or

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outsourcing some of the work to, it does

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evolve,

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You know? And it it becomes something bigger

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than yourself.

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And and I look at the evolution of

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my show notes over the last year.

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AI has changed completely. I I don't have

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Absolutely. I don't have to hire nobody. The

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AI is

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does the show notes, and I take

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five minutes to edit,

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you know, 500 words.

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And

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it's rare that I have to change too

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much.

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And it's it's good. And now

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I don't do any editing. I'm very

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some people

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this show is edited.

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Mhmm.

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But I don't edit my two primary shows.

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I because it was also this trade off.

275
00:09:44,774 --> 00:09:46,075
I had to make a decision.

276
00:09:47,559 --> 00:09:49,100
Yeah. Was it gonna

277
00:09:50,039 --> 00:09:51,639
be family? Do it I have enough time

278
00:09:51,639 --> 00:09:52,299
for family

279
00:09:54,679 --> 00:09:57,100
or would I sacrifice family time for editing?

280
00:09:57,320 --> 00:09:59,879
Because editing at the time was gonna have

281
00:09:59,959 --> 00:10:02,164
I'd have to sacrifice more time. I said,

282
00:10:02,164 --> 00:10:03,605
okay. I just cut the ends. It is

283
00:10:03,605 --> 00:10:04,884
what it is. I just had to learn

284
00:10:04,884 --> 00:10:05,944
to be a better podcaster.

285
00:10:06,485 --> 00:10:08,345
Especially when you have longer shows like yours

286
00:10:08,404 --> 00:10:10,745
when they're like an hour plus. That is

287
00:10:11,044 --> 00:10:13,845
insane to edit on a weekly or you

288
00:10:13,845 --> 00:10:15,764
were doing like sometimes twice a week for

289
00:10:15,764 --> 00:10:17,210
years there. So, yeah, that's a lot of

290
00:10:17,210 --> 00:10:19,649
time. But some of those tools now like

291
00:10:19,649 --> 00:10:20,149
Descript

292
00:10:21,090 --> 00:10:23,809
will help you with if if you're not

293
00:10:23,809 --> 00:10:26,049
too what's the word? I don't wanna use

294
00:10:26,049 --> 00:10:27,730
the word I wanna use. If you're not

295
00:10:27,730 --> 00:10:29,110
too wrapped around the axle.

296
00:10:31,235 --> 00:10:33,475
And you're just willing to take out some

297
00:10:33,475 --> 00:10:34,454
ahs and umms

298
00:10:35,154 --> 00:10:38,355
and not get too tight in it, you

299
00:10:38,355 --> 00:10:39,875
can be in and out of the script

300
00:10:39,875 --> 00:10:40,855
in thirty minutes.

301
00:10:41,475 --> 00:10:43,654
If you are an editor, if you

302
00:10:45,069 --> 00:10:47,549
wanna spend more time, you you again need

303
00:10:47,549 --> 00:10:49,870
two two, three hours. But then do you

304
00:10:49,870 --> 00:10:51,250
outsource that to someone?

305
00:10:52,269 --> 00:10:53,709
So then you have to find the right

306
00:10:53,709 --> 00:10:54,209
people.

307
00:10:54,829 --> 00:10:56,909
I think there's also like if when I

308
00:10:56,909 --> 00:10:59,475
was editing our episodes, when I was doing

309
00:10:59,475 --> 00:11:02,054
this by myself for, you know, years ago,

310
00:11:02,914 --> 00:11:03,815
I was

311
00:11:04,195 --> 00:11:05,955
getting fed up with the mistakes that I

312
00:11:05,955 --> 00:11:07,475
was making in the show. So I just

313
00:11:07,475 --> 00:11:09,715
stopped making them in general. They just I

314
00:11:09,715 --> 00:11:11,315
was like, I don't wanna edit that out

315
00:11:11,315 --> 00:11:13,420
next week. So I'm just not gonna do

316
00:11:13,420 --> 00:11:16,087
it. Right. Yeah. And I've done enough episodes

317
00:11:16,087 --> 00:11:18,420
now that even though I may say,

318
00:11:19,087 --> 00:11:21,754
it's it's just gonna have to live in

319
00:11:21,754 --> 00:11:24,754
the content. Person. And, you know, and be

320
00:11:24,754 --> 00:11:27,355
honest with you from episode to episode and

321
00:11:27,355 --> 00:11:29,115
this is gonna be true for creators. Some

322
00:11:29,115 --> 00:11:31,595
episodes I get doesn't man, I knocked that

323
00:11:31,595 --> 00:11:32,894
baby out of the ballpark

324
00:11:33,274 --> 00:11:34,815
and then sometimes I'm like,

325
00:11:35,514 --> 00:11:37,054
that one wasn't so good.

326
00:11:37,514 --> 00:11:38,014
And

327
00:11:39,929 --> 00:11:41,850
but also that becomes into a whole another

328
00:11:41,850 --> 00:11:44,330
topic that we're not covering today is sometimes

329
00:11:44,330 --> 00:11:45,389
you shouldn't record.

330
00:11:45,850 --> 00:11:47,290
You know? If you've got a cold and

331
00:11:47,290 --> 00:11:49,529
you're feeling like crap, don't record. Save it

332
00:11:49,529 --> 00:11:51,769
to another day. I mean, whenever we were

333
00:11:51,769 --> 00:11:53,529
picking a time to record this today, you

334
00:11:53,529 --> 00:11:54,995
were like, I'm gonna be better if we

335
00:11:54,995 --> 00:11:55,735
do it before,

336
00:11:56,115 --> 00:11:58,115
you know, 1PM in the afternoon. Right. You're

337
00:11:58,115 --> 00:12:00,455
like, I just am. Yeah. Because I'm overseas

338
00:12:00,514 --> 00:12:03,075
right now, and it's it's midnight here. So

339
00:12:03,075 --> 00:12:04,535
once it gets to about two,

340
00:12:05,315 --> 00:12:06,389
my clock starts

341
00:12:07,429 --> 00:12:08,230
you know, I start

342
00:12:08,790 --> 00:12:10,870
it doesn't matter that I'm working to five.

343
00:12:10,870 --> 00:12:12,330
I still am not as productive.

344
00:12:12,950 --> 00:12:15,450
But but I think as as shows progress,

345
00:12:15,990 --> 00:12:19,269
you find automation and processes that help and

346
00:12:19,269 --> 00:12:20,009
find people

347
00:12:20,790 --> 00:12:21,529
and then

348
00:12:23,085 --> 00:12:24,924
it turns into okay. If your if your

349
00:12:24,924 --> 00:12:26,785
show's growing, then do you monetize

350
00:12:27,884 --> 00:12:30,044
and There comes the gravy. I think after

351
00:12:30,044 --> 00:12:32,125
you've kind of gotten yourself into that good

352
00:12:32,125 --> 00:12:33,105
spot of

353
00:12:33,485 --> 00:12:35,884
I'm doing this. Other people are doing this.

354
00:12:35,884 --> 00:12:38,389
Mhmm. We're putting out, like, quality

355
00:12:39,170 --> 00:12:41,009
output every episode. Right. It has, like, a

356
00:12:41,009 --> 00:12:42,769
flow. It has a routine. It has something

357
00:12:42,769 --> 00:12:44,389
that advertisers can

358
00:12:45,090 --> 00:12:47,350
rely on. Mhmm. Like, it's it's predictable

359
00:12:47,730 --> 00:12:48,550
in that sense,

360
00:12:49,490 --> 00:12:50,610
kind of the way that, like, a safe

361
00:12:50,610 --> 00:12:52,309
driver is a predictable driver.

362
00:12:52,804 --> 00:12:54,644
That same goes for a podcast trying to

363
00:12:54,644 --> 00:12:56,485
get monetized. And I think a lot of

364
00:12:56,485 --> 00:12:59,605
shows now have realized that, the content they're

365
00:12:59,605 --> 00:13:01,384
creating can lead to a book.

366
00:13:02,004 --> 00:13:02,504
Mhmm.

367
00:13:03,044 --> 00:13:04,184
Courses and coaching.

368
00:13:05,320 --> 00:13:07,639
If you're building a really big audience, maybe

369
00:13:07,639 --> 00:13:09,500
some sort of event.

370
00:13:10,440 --> 00:13:11,899
Or merch. Merch.

371
00:13:12,440 --> 00:13:13,980
I've never I did merch,

372
00:13:14,519 --> 00:13:17,159
but my audience was never into my merch

373
00:13:17,159 --> 00:13:18,620
and maybe it's just because

374
00:13:18,975 --> 00:13:19,875
I'm not an

375
00:13:20,414 --> 00:13:23,154
artist. So the merch was just like logos

376
00:13:23,214 --> 00:13:25,214
of my show. It was who wants to

377
00:13:25,214 --> 00:13:28,034
wear a Geek News Central logo on their

378
00:13:28,414 --> 00:13:30,654
shirt. That's you know, that's you got to

379
00:13:30,654 --> 00:13:32,429
be a super fan to do that. I

380
00:13:32,429 --> 00:13:33,070
I I think,

381
00:13:33,470 --> 00:13:36,830
they kind of excel in the the comedy

382
00:13:36,830 --> 00:13:39,230
section probably where it's, like, you know, where

383
00:13:39,230 --> 00:13:40,509
it's jokes that you can put on a

384
00:13:40,509 --> 00:13:42,110
shirt, something like that. But, yeah, it's

385
00:13:42,909 --> 00:13:44,049
all of that is,

386
00:13:44,427 --> 00:13:46,745
you know, you can do memberships, exclusive content.

387
00:13:46,745 --> 00:13:49,384
We do premium podcasting here. So does Apple.

388
00:13:49,384 --> 00:13:49,884
Yep.

389
00:13:50,264 --> 00:13:52,125
All of those different things that you can

390
00:13:52,504 --> 00:13:53,004
really

391
00:13:53,544 --> 00:13:55,565
add to your show whenever you want.

392
00:13:55,945 --> 00:13:57,705
And there's been a lot of people that

393
00:13:57,705 --> 00:13:59,245
have, over time,

394
00:13:59,940 --> 00:14:02,179
as they built their show have built in

395
00:14:02,179 --> 00:14:04,340
a build into being a speaker, you know,

396
00:14:04,340 --> 00:14:06,120
paid speaker at events, keynoters,

397
00:14:07,620 --> 00:14:08,920
in in their perspective

398
00:14:10,420 --> 00:14:12,580
topic field that they're doing within their shows.

399
00:14:12,580 --> 00:14:14,865
So if you're a business show or tech

400
00:14:14,865 --> 00:14:15,605
show or

401
00:14:16,065 --> 00:14:18,225
whatever you're there there is a place for

402
00:14:18,225 --> 00:14:20,884
you to go and address your peers

403
00:14:21,345 --> 00:14:22,325
and or

404
00:14:22,705 --> 00:14:24,804
inform people. So there's all kinds

405
00:14:25,184 --> 00:14:25,924
of opportunities,

406
00:14:26,384 --> 00:14:28,785
and I think that's what oftentimes podcasters forget

407
00:14:28,785 --> 00:14:30,379
about. They get so focused

408
00:14:31,480 --> 00:14:32,620
on making money

409
00:14:33,240 --> 00:14:35,799
Yeah. That they forget about all the other

410
00:14:35,799 --> 00:14:37,960
opportunities that are available to them that their

411
00:14:37,960 --> 00:14:39,580
content is going to unlock.

412
00:14:40,360 --> 00:14:43,000
That's the real value in podcasting in my

413
00:14:43,000 --> 00:14:43,500
opinion.

414
00:14:44,184 --> 00:14:46,105
And the skills that you acquire doing it.

415
00:14:46,105 --> 00:14:47,784
Yeah. I remember the first time I was

416
00:14:47,784 --> 00:14:49,625
asked to speak to I went to Las

417
00:14:49,625 --> 00:14:51,164
Vegas and spoke to

418
00:14:52,105 --> 00:14:53,245
the Cook County.

419
00:14:54,424 --> 00:14:57,164
It was basically 500 or 600 teachers,

420
00:14:57,839 --> 00:15:01,039
and I'd never really done a keynote before

421
00:15:01,039 --> 00:15:01,539
and,

422
00:15:02,559 --> 00:15:04,480
that was, you know, your first one when

423
00:15:04,480 --> 00:15:06,159
you're you're in front of 500 people and

424
00:15:06,159 --> 00:15:07,699
you're trying to impress them,

425
00:15:08,639 --> 00:15:10,879
is and, of course, podcasting is new at

426
00:15:10,879 --> 00:15:12,659
the time. So it was pretty easy

427
00:15:13,164 --> 00:15:15,164
to have a, you know, good presentation. But

428
00:15:15,164 --> 00:15:17,184
still, you know, walking on that stage,

429
00:15:17,965 --> 00:15:19,884
your slides better be good or, you know,

430
00:15:19,884 --> 00:15:21,904
you don't you don't wanna get booed off.

431
00:15:22,205 --> 00:15:24,605
Yeah. But again, those are the you know,

432
00:15:24,605 --> 00:15:26,524
that was a paid deal. I I I

433
00:15:26,524 --> 00:15:27,904
earned my first real

434
00:15:28,700 --> 00:15:30,779
speaking check from that event. And,

435
00:15:31,419 --> 00:15:33,419
I didn't ever dreamed, you know, two years

436
00:15:33,419 --> 00:15:35,440
earlier that that would have even been possible.

437
00:15:36,139 --> 00:15:38,399
I actually saw something the other day that

438
00:15:38,860 --> 00:15:40,720
the the job market is

439
00:15:41,524 --> 00:15:43,764
not so awesome right now, for lack of

440
00:15:43,764 --> 00:15:44,585
a better word.

441
00:15:45,044 --> 00:15:45,544
And

442
00:15:46,004 --> 00:15:48,485
with with the introduction of so many different

443
00:15:48,485 --> 00:15:50,325
technologies and AI right now, a lot of

444
00:15:50,325 --> 00:15:52,085
companies are saying, like, they were coming out

445
00:15:52,085 --> 00:15:53,705
with, like, this is actually

446
00:15:54,085 --> 00:15:56,325
skills that we need you to have. And

447
00:15:56,325 --> 00:15:58,360
public public speaking was one of the ones

448
00:15:58,360 --> 00:15:59,820
on there. Oh, that's interesting.

449
00:16:00,679 --> 00:16:02,059
Yeah. Because it's like,

450
00:16:02,679 --> 00:16:04,379
you know, anyone can have

451
00:16:04,759 --> 00:16:05,259
AI

452
00:16:05,879 --> 00:16:07,639
write anything for you at this point, but

453
00:16:07,639 --> 00:16:09,720
you still have to be present and have

454
00:16:09,720 --> 00:16:10,220
that,

455
00:16:10,554 --> 00:16:12,475
you know, be able to converse with other

456
00:16:12,475 --> 00:16:14,495
people and really get your point across

457
00:16:14,875 --> 00:16:15,375
poignantly.

458
00:16:16,075 --> 00:16:18,875
And, I think podcasting is probably something good

459
00:16:18,875 --> 00:16:20,475
for a lot of people. I know we've

460
00:16:20,475 --> 00:16:20,975
had,

461
00:16:21,915 --> 00:16:23,535
podcasters who've done, like, Toastmasters

462
00:16:23,915 --> 00:16:26,139
before, which is just like a whole public

463
00:16:26,139 --> 00:16:26,639
speaking,

464
00:16:27,899 --> 00:16:29,279
Yep. Club organization.

465
00:16:29,980 --> 00:16:31,519
So it's it's definitely

466
00:16:32,299 --> 00:16:34,399
not a bad thing to have

467
00:16:34,700 --> 00:16:35,519
on your resume

468
00:16:36,940 --> 00:16:38,620
just saying like, yeah. I do a podcast

469
00:16:38,620 --> 00:16:39,759
because it does encapsulate

470
00:16:40,575 --> 00:16:42,654
so many different skills that you're that you're

471
00:16:42,654 --> 00:16:45,615
talking about. So there's definite levels too. You

472
00:16:45,615 --> 00:16:48,415
know, we've got an example of Bill Simon

473
00:16:48,415 --> 00:16:51,054
who started as the BS report as sports

474
00:16:51,054 --> 00:16:52,355
and pop culture podcast

475
00:16:52,910 --> 00:16:55,710
on ESPN and that grew into Ringer, which

476
00:16:55,710 --> 00:16:57,870
is a full fledged media company and there's,

477
00:16:57,870 --> 00:16:59,230
like, $200,000,000,000

478
00:16:59,230 --> 00:17:00,910
or something that they were That's huge. They

479
00:17:00,910 --> 00:17:03,250
were bought for. And then you have

480
00:17:04,590 --> 00:17:07,250
someone that had nary a presence.

481
00:17:08,345 --> 00:17:10,424
I think a Ming Yang Fogarty and Grammar

482
00:17:10,424 --> 00:17:10,924
Girl.

483
00:17:11,465 --> 00:17:13,965
And she started with just this show.

484
00:17:14,345 --> 00:17:15,865
And then all of a sudden she's got

485
00:17:15,865 --> 00:17:16,684
12 shows.

486
00:17:17,065 --> 00:17:18,125
And then she's

487
00:17:18,585 --> 00:17:21,384
basically being represented by a major media company

488
00:17:21,384 --> 00:17:23,085
and then she has multiple books.

489
00:17:23,579 --> 00:17:24,079
And

490
00:17:24,539 --> 00:17:25,039
now,

491
00:17:25,819 --> 00:17:28,220
basically, she still does her show, but everything

492
00:17:28,220 --> 00:17:30,779
is managed by her team and she has

493
00:17:30,779 --> 00:17:33,259
a full fledged media team and it just

494
00:17:33,500 --> 00:17:34,400
and she was

495
00:17:35,339 --> 00:17:36,319
she wasn't Oprah.

496
00:17:37,544 --> 00:17:39,964
She wasn't Bill Simons. So, again,

497
00:17:40,744 --> 00:17:42,365
the growth path is,

498
00:17:43,384 --> 00:17:44,764
possible for anyone.

499
00:17:45,544 --> 00:17:47,244
You don't have to looking

500
00:17:47,784 --> 00:17:48,284
hey.

501
00:17:48,744 --> 00:17:51,565
I was an aircraft aviation electronics technician.

502
00:17:52,319 --> 00:17:52,980
So, you

503
00:17:53,359 --> 00:17:53,859
know,

504
00:17:55,279 --> 00:17:56,419
anyone can do

505
00:17:56,880 --> 00:17:59,039
this. Right. Anyone can do this. And you

506
00:17:59,039 --> 00:18:00,019
don't have to have

507
00:18:00,640 --> 00:18:01,539
a complete

508
00:18:02,960 --> 00:18:05,519
grasp of the English language either because believe

509
00:18:05,519 --> 00:18:06,500
me, I've destroyed

510
00:18:07,195 --> 00:18:08,634
my fair share of,

511
00:18:09,515 --> 00:18:10,335
of words,

512
00:18:11,035 --> 00:18:13,914
speaking and written over the years. So thank

513
00:18:13,914 --> 00:18:14,815
God for Grammarly,

514
00:18:15,355 --> 00:18:16,575
at this point. But,

515
00:18:16,955 --> 00:18:18,734
you know, you can build,

516
00:18:19,809 --> 00:18:21,890
into something big and, you know, go back

517
00:18:21,890 --> 00:18:24,470
to the Bill Simons exam Simmons example,

518
00:18:25,250 --> 00:18:26,549
expanded beyond sports.

519
00:18:27,090 --> 00:18:29,910
Yep. Had a team of experts and of

520
00:18:30,289 --> 00:18:33,269
podcasters and journalists and, again, build a diverse

521
00:18:33,410 --> 00:18:33,910
network.

522
00:18:34,605 --> 00:18:37,184
And, you know, when we built tech podcast,

523
00:18:38,605 --> 00:18:40,204
we're just a bunch of hobbyists. We had

524
00:18:40,204 --> 00:18:42,365
no clue, but we end up moving in

525
00:18:42,365 --> 00:18:45,664
those early years, like, 20,000,000 downloads a month

526
00:18:45,964 --> 00:18:48,200
on that little network. Now that's That's amazing.

527
00:18:48,480 --> 00:18:50,980
Small considered compared to today.

528
00:18:51,519 --> 00:18:52,019
But,

529
00:18:53,200 --> 00:18:55,619
again, these are the folks that were

530
00:18:56,320 --> 00:18:58,960
had no media experience whatsoever. So I think

531
00:18:58,960 --> 00:19:00,900
this is the excitement about,

532
00:19:02,164 --> 00:19:04,565
the potential of becoming a full fledged media

533
00:19:04,565 --> 00:19:05,065
brand.

534
00:19:05,765 --> 00:19:07,464
Yeah. So when you are

535
00:19:07,845 --> 00:19:10,164
kind of in that stage of becoming a

536
00:19:10,164 --> 00:19:12,565
full fledged media brand, you were you were

537
00:19:12,565 --> 00:19:15,464
branding outside of just your podcast. You are

538
00:19:16,019 --> 00:19:17,240
a full website

539
00:19:17,539 --> 00:19:19,700
brand. You have your reputation. It is not

540
00:19:19,700 --> 00:19:21,559
just people know you

541
00:19:22,100 --> 00:19:24,420
in the app on their phone. Yeah. This

542
00:19:24,420 --> 00:19:26,900
is this is like a whole thing that

543
00:19:26,900 --> 00:19:28,980
people are doing. It has you have a

544
00:19:28,980 --> 00:19:31,325
newsletter. You have merch. You have products. You

545
00:19:31,325 --> 00:19:34,224
have social media content, you probably have

546
00:19:34,605 --> 00:19:36,804
some type of YouTube video presence For sure.

547
00:19:37,005 --> 00:19:39,244
In some capacity. Yeah. It it the list

548
00:19:39,244 --> 00:19:40,944
goes on and on. Yeah.

549
00:19:41,325 --> 00:19:41,825
And

550
00:19:42,765 --> 00:19:43,265
oftentimes,

551
00:19:43,565 --> 00:19:46,029
I think back to when we formed tech

552
00:19:46,029 --> 00:19:48,450
podcast, there was originally seven of us

553
00:19:48,990 --> 00:19:51,090
and we just said, hey. Let's

554
00:19:51,710 --> 00:19:52,930
it's so funny. We

555
00:19:53,470 --> 00:19:55,390
we we launched it as a business model

556
00:19:55,390 --> 00:19:56,130
as a coop

557
00:19:56,990 --> 00:19:57,490
and,

558
00:19:58,110 --> 00:19:59,970
here's one thing I've learned about coops.

559
00:20:01,525 --> 00:20:04,345
Don't build co op. Co ops don't work,

560
00:20:04,884 --> 00:20:07,285
because you know, everyone's supposed to in the

561
00:20:07,285 --> 00:20:09,224
co op do equal amount of work.

562
00:20:09,525 --> 00:20:11,144
Yeah. In a network,

563
00:20:12,005 --> 00:20:13,765
you're gonna have to have someone that's gonna

564
00:20:13,765 --> 00:20:15,365
be the lead. Someone that's gonna do the

565
00:20:15,365 --> 00:20:18,309
heavy lifting. The coop was was me, you

566
00:20:18,309 --> 00:20:19,849
know, doing the heavy lifting

567
00:20:20,230 --> 00:20:22,549
and and and, you know, bringing ad deals

568
00:20:22,549 --> 00:20:25,750
and the collaboration and organization and all that.

569
00:20:25,750 --> 00:20:28,490
But that partnering with other creators,

570
00:20:29,509 --> 00:20:30,730
we all rose together.

571
00:20:31,955 --> 00:20:33,815
Yeah. We had one team member.

572
00:20:35,315 --> 00:20:37,015
He was making so much money.

573
00:20:37,555 --> 00:20:39,795
He promised me. He said, Todd, promise, promise.

574
00:20:39,795 --> 00:20:43,015
Never ever never ever mention how much money

575
00:20:43,394 --> 00:20:45,015
I'm making from the show.

576
00:20:45,555 --> 00:20:46,035
And,

577
00:20:46,789 --> 00:20:49,289
it was a healthy 6 figures and

578
00:20:49,990 --> 00:20:50,710
he said,

579
00:20:51,349 --> 00:20:53,529
I'll be he's retired now so I'm safe.

580
00:20:53,589 --> 00:20:55,589
He said I'll be I'll be fired by

581
00:20:55,589 --> 00:20:57,349
my company if they find out I'm making

582
00:20:57,349 --> 00:20:58,970
this much money on this show.

583
00:20:59,429 --> 00:20:59,929
So,

584
00:21:00,234 --> 00:21:02,315
you know, so also for those of you

585
00:21:02,315 --> 00:21:04,634
that are building something like this and you're

586
00:21:04,634 --> 00:21:05,615
finding success,

587
00:21:06,875 --> 00:21:08,954
don't go to work bragging about it. Just

588
00:21:08,954 --> 00:21:10,954
kind of, you know, yeah, I'm the end

589
00:21:10,954 --> 00:21:13,115
of this podcast thing. Yeah. I got some

590
00:21:13,115 --> 00:21:13,615
merch.

591
00:21:14,220 --> 00:21:16,559
Yeah. The YouTube's doing okay. But

592
00:21:17,019 --> 00:21:19,259
just make sure if you need Move in

593
00:21:19,259 --> 00:21:21,980
silence. Move in silence and make sure that

594
00:21:21,980 --> 00:21:24,000
that you keep your JOB protected,

595
00:21:25,980 --> 00:21:26,480
because

596
00:21:26,779 --> 00:21:29,934
collaboration can lead to big things. Now I

597
00:21:29,934 --> 00:21:30,434
started

598
00:21:31,134 --> 00:21:31,715
a business

599
00:21:32,815 --> 00:21:33,315
early.

600
00:21:36,815 --> 00:21:38,174
I I was lucky enough to get a

601
00:21:38,174 --> 00:21:38,914
book deal,

602
00:21:39,375 --> 00:21:40,894
and the book deal was done on a

603
00:21:40,894 --> 00:21:42,115
October.

604
00:21:42,470 --> 00:21:45,029
But then when GoDaddy sponsored the show in

605
00:21:45,029 --> 00:21:46,170
02/2005,

606
00:21:46,869 --> 00:21:49,029
I got to thinking, okay, which way to

607
00:21:49,190 --> 00:21:51,190
and and I went overboard. I went full

608
00:21:51,190 --> 00:21:53,130
c corp from the very beginning.

609
00:21:53,430 --> 00:21:56,230
That was dumb. I shoulda just went, with

610
00:21:56,230 --> 00:21:57,369
a limited liability

611
00:21:58,075 --> 00:21:58,575
corporation.

612
00:21:59,595 --> 00:22:02,075
You know, talk to your tax accountant before

613
00:22:02,075 --> 00:22:04,795
you do anything in forming a company or

614
00:22:04,795 --> 00:22:07,595
or get a tax accountant to ask which

615
00:22:07,595 --> 00:22:09,295
type of business you should form.

616
00:22:09,994 --> 00:22:12,700
AI is also not a tax accountant.

617
00:22:13,000 --> 00:22:15,740
No. It can mess you up. So I

618
00:22:15,960 --> 00:22:17,500
I I shut down the corporation

619
00:22:17,799 --> 00:22:19,099
in 02/2019,

620
00:22:19,480 --> 00:22:21,960
built a new company entity for my personal

621
00:22:21,960 --> 00:22:23,660
self. So now I have an LLC

622
00:22:24,974 --> 00:22:26,914
and it's easier tax wise.

623
00:22:28,095 --> 00:22:30,654
And it's is a corporation. I was paying

624
00:22:30,654 --> 00:22:31,795
taxes on

625
00:22:32,255 --> 00:22:34,575
the company earnings and then if I paid

626
00:22:34,575 --> 00:22:37,134
myself, then I was paying taxes on that.

627
00:22:37,134 --> 00:22:39,134
It's just too stupid. Just pay the taxes

628
00:22:39,134 --> 00:22:39,634
once,

629
00:22:40,410 --> 00:22:41,390
on the LLC.

630
00:22:42,090 --> 00:22:42,590
But,

631
00:22:43,210 --> 00:22:44,670
so again, talk to your

632
00:22:45,049 --> 00:22:47,049
tax accountant and find out what's right for

633
00:22:47,049 --> 00:22:47,549
you.

634
00:22:48,090 --> 00:22:49,630
I also did it for protection,

635
00:22:51,529 --> 00:22:53,769
and I wasn't being controversial. But if you

636
00:22:53,769 --> 00:22:54,830
are doing controversial

637
00:22:55,210 --> 00:22:55,710
topics,

638
00:22:57,234 --> 00:22:58,694
that might get you sued,

639
00:23:01,075 --> 00:23:02,934
it might be good to do an LLC

640
00:23:03,075 --> 00:23:05,575
or sooner than better and protect your home

641
00:23:05,875 --> 00:23:07,714
and any assets you have and put your

642
00:23:07,714 --> 00:23:09,414
show underneath the LLC.

643
00:23:10,200 --> 00:23:12,679
And, it doesn't completely protect you, but it

644
00:23:12,679 --> 00:23:14,119
does give you a little more

645
00:23:15,640 --> 00:23:18,200
It's certainly not bad advice. Yeah. But again

646
00:23:18,279 --> 00:23:20,359
It it does lead us into the example

647
00:23:20,359 --> 00:23:21,579
though of

648
00:23:22,200 --> 00:23:24,815
My Favorite Murder by Karen Killigraf

649
00:23:25,515 --> 00:23:26,654
and Georgia Hardstock

650
00:23:27,034 --> 00:23:28,095
because that show

651
00:23:28,394 --> 00:23:30,714
blew up. And that is I mean, murder's

652
00:23:30,714 --> 00:23:31,214
controversial.

653
00:23:31,515 --> 00:23:33,774
Mhmm. To talk about that for sure.

654
00:23:34,474 --> 00:23:36,575
And so they just started doing this

655
00:23:37,049 --> 00:23:39,690
as, you know, two friends together and it

656
00:23:39,690 --> 00:23:40,190
absolutely

657
00:23:40,490 --> 00:23:40,990
blew

658
00:23:41,370 --> 00:23:44,350
up. That show gets insane downloads. They have

659
00:23:44,570 --> 00:23:47,529
a wild community. They do live events. They've

660
00:23:47,529 --> 00:23:49,950
come to podcasting events that we've attended.

661
00:23:51,224 --> 00:23:53,384
They have a whole network now of similar

662
00:23:53,384 --> 00:23:54,365
shows. So

663
00:23:54,744 --> 00:23:57,305
I'm sure that they evolved from doing this

664
00:23:57,305 --> 00:23:58,525
just, like, together,

665
00:23:59,144 --> 00:24:01,065
you know, in their living room to an

666
00:24:01,065 --> 00:24:03,065
LLC, something like that. And they they probably

667
00:24:03,065 --> 00:24:04,684
went from zero to a thousand.

668
00:24:05,400 --> 00:24:07,400
And and also legal advice is good too.

669
00:24:07,400 --> 00:24:09,000
And there's a lot of, folks out there

670
00:24:09,000 --> 00:24:11,980
that do legal advice, a couple of podcast

671
00:24:12,039 --> 00:24:12,539
specific

672
00:24:13,160 --> 00:24:15,559
folks. I think of one Gordon Firemark that

673
00:24:15,559 --> 00:24:18,220
does legal advice, and it's not an endorsement.

674
00:24:18,279 --> 00:24:19,340
I just know him.

675
00:24:20,454 --> 00:24:22,534
And I He's just very relevant. He's very

676
00:24:22,534 --> 00:24:25,335
entertainment law. Yeah. So, you know, and it's

677
00:24:25,335 --> 00:24:28,474
it's good if you're seeing success to,

678
00:24:29,255 --> 00:24:31,414
you know, and maybe you need to have

679
00:24:31,414 --> 00:24:32,714
some papers formed

680
00:24:33,119 --> 00:24:34,880
and contracts and that kind of stuff. So,

681
00:24:34,880 --> 00:24:36,559
you know, just yeah. And you have to

682
00:24:36,559 --> 00:24:38,640
treat it as a business too. So and

683
00:24:38,640 --> 00:24:41,039
the advantages is if you're running it as

684
00:24:41,039 --> 00:24:43,599
a business, then there are x advantages of

685
00:24:43,599 --> 00:24:45,140
running in it as a business.

686
00:24:46,375 --> 00:24:48,154
But I would always say have a conservative

687
00:24:48,295 --> 00:24:50,934
CPA. Don't have a a CPA that is

688
00:24:51,015 --> 00:24:53,015
oh, we can take this one deduction that

689
00:24:53,015 --> 00:24:54,775
and this and that. That's where you run

690
00:24:54,775 --> 00:24:57,194
into getting trouble with audits. But a conservative

691
00:24:57,255 --> 00:24:58,855
CPA and a good lawyer will save the

692
00:24:58,855 --> 00:25:00,154
day every day of the week.

693
00:25:00,779 --> 00:25:03,259
Yeah. I mean, that right there, that sentence

694
00:25:03,259 --> 00:25:04,160
leads us into,

695
00:25:04,940 --> 00:25:06,940
wrapping up the episode is what are the

696
00:25:06,940 --> 00:25:08,640
lessons learned and the takeaways

697
00:25:08,940 --> 00:25:11,340
of people going from just, you know, doing

698
00:25:11,340 --> 00:25:11,840
this

699
00:25:12,460 --> 00:25:14,539
in at their house to a fully fledged

700
00:25:14,539 --> 00:25:16,664
media company still maybe in their

701
00:25:17,285 --> 00:25:19,625
house. Lesson learned, don't do a co op.

702
00:25:20,244 --> 00:25:22,325
And it's so when I so how I

703
00:25:22,325 --> 00:25:23,945
got how I transitioned

704
00:25:24,565 --> 00:25:25,545
the co op

705
00:25:25,924 --> 00:25:27,464
was we had an agreement.

706
00:25:28,309 --> 00:25:30,630
So the coop wasn't working. So I said,

707
00:25:30,630 --> 00:25:31,130
listen,

708
00:25:31,750 --> 00:25:34,549
we're gonna buy you I'm going to buy

709
00:25:34,549 --> 00:25:35,529
you out.

710
00:25:35,990 --> 00:25:38,250
Yeah. And I bought the seven out

711
00:25:39,109 --> 00:25:39,609
and,

712
00:25:40,789 --> 00:25:42,809
and and they got it under a different

713
00:25:44,615 --> 00:25:45,755
different legal

714
00:25:46,294 --> 00:25:50,714
so Entity. Entity and and and basically, it

715
00:25:51,014 --> 00:25:53,014
treated it as and and it still is

716
00:25:53,014 --> 00:25:55,335
treated as a true business. So, you know,

717
00:25:55,335 --> 00:25:56,554
just again,

718
00:25:58,059 --> 00:26:00,539
I again, ChatGPD is not a replacement for

719
00:26:00,539 --> 00:26:03,019
legal support, but I think that if you're

720
00:26:03,019 --> 00:26:05,119
going to go full fledged media company,

721
00:26:05,500 --> 00:26:08,059
it's good to have the right tax set

722
00:26:08,059 --> 00:26:09,119
up, the right,

723
00:26:10,140 --> 00:26:11,119
the right legal

724
00:26:11,500 --> 00:26:12,000
infrastructure.

725
00:26:13,204 --> 00:26:16,085
And but don't get scared. These are all

726
00:26:16,085 --> 00:26:16,825
good things.

727
00:26:18,005 --> 00:26:19,785
Yeah. You're you're protecting yourself,

728
00:26:20,404 --> 00:26:23,684
because there's something worth protecting there. Yeah. And,

729
00:26:23,684 --> 00:26:25,704
you know, the second company I formed,

730
00:26:26,085 --> 00:26:28,820
I used LegalZoom to set up the LLC

731
00:26:29,759 --> 00:26:31,519
and to make sure I had all the

732
00:26:31,680 --> 00:26:32,740
because I basically,

733
00:26:34,320 --> 00:26:35,380
knew what I needed,

734
00:26:35,759 --> 00:26:37,680
but I also know that I needed a

735
00:26:37,680 --> 00:26:40,799
binder of specific things, bylaws, rules, you know,

736
00:26:40,799 --> 00:26:43,365
these types of things and LegalZoom helped me

737
00:26:43,365 --> 00:26:44,265
with that. Now

738
00:26:44,565 --> 00:26:46,244
probably the lawyers off there like, oh, you

739
00:26:46,244 --> 00:26:48,904
shouldn't use them, but it worked for me

740
00:26:48,965 --> 00:26:50,565
in the second company that I said. But

741
00:26:50,565 --> 00:26:51,065
again,

742
00:26:52,085 --> 00:26:54,164
if you if you're feeling stuck, you don't

743
00:26:54,164 --> 00:26:56,105
have to be the next NPR, but

744
00:26:56,690 --> 00:26:58,529
but the right steps, you can turn your

745
00:26:58,529 --> 00:27:00,470
podcast in something much bigger

746
00:27:01,250 --> 00:27:04,049
than you ever imagined. I I remember coming

747
00:27:04,049 --> 00:27:06,369
home from because the show originated when I

748
00:27:06,369 --> 00:27:08,130
was on travel in Texas, and I came

749
00:27:08,130 --> 00:27:11,285
home and and I'm explaining this to Shoko,

750
00:27:11,345 --> 00:27:13,525
my wife at the time. And I'm like,

751
00:27:15,825 --> 00:27:17,664
I'm doing this and she's like pointing a

752
00:27:17,664 --> 00:27:19,424
finger at me and she says, okay. You

753
00:27:19,424 --> 00:27:20,944
got two years to figure out how much

754
00:27:20,944 --> 00:27:23,500
make money. And I had I wasn't thinking

755
00:27:23,500 --> 00:27:26,059
about making money, you know, but it put

756
00:27:26,059 --> 00:27:27,200
me in this mindset

757
00:27:27,660 --> 00:27:28,480
of, okay.

758
00:27:28,940 --> 00:27:31,019
You know, this this is costing money at

759
00:27:31,019 --> 00:27:32,460
the time and it was very expensive to

760
00:27:32,460 --> 00:27:34,080
do a podcast in the early days.

761
00:27:35,255 --> 00:27:36,615
I've got to figure out a way to

762
00:27:36,615 --> 00:27:38,934
make this sustainable and it really put me

763
00:27:38,934 --> 00:27:39,674
in the right

764
00:27:40,054 --> 00:27:40,554
mindset

765
00:27:40,855 --> 00:27:43,275
and I wasn't completely focused on

766
00:27:44,294 --> 00:27:45,914
the sponsorship piece.

767
00:27:46,534 --> 00:27:48,554
A book deal came before the sponsorship

768
00:27:48,855 --> 00:27:49,755
deal. So

769
00:27:50,099 --> 00:27:51,940
yeah, you never know what doors are gonna

770
00:27:51,940 --> 00:27:52,599
open up.

771
00:27:53,140 --> 00:27:55,299
Yeah. I think you, you hit the nail

772
00:27:55,299 --> 00:27:56,579
on the head there is you can't just

773
00:27:56,579 --> 00:27:58,660
think of yourself as a podcaster or content

774
00:27:58,660 --> 00:28:00,740
creator. You know, if you if you want

775
00:28:00,740 --> 00:28:02,740
to evolve like this, you have to just

776
00:28:02,740 --> 00:28:04,119
think of yourself as a

777
00:28:04,674 --> 00:28:05,654
as a entrepreneur

778
00:28:06,035 --> 00:28:09,234
in some capacity. And and Blueberry exists for

779
00:28:09,234 --> 00:28:10,855
one reason only.

780
00:28:11,474 --> 00:28:14,515
I was having a phone call in February.

781
00:28:14,515 --> 00:28:16,855
I was talking to Chris Redlinger from GoDaddy.

782
00:28:16,914 --> 00:28:19,440
We just finished the first month of sponsorships

783
00:28:19,580 --> 00:28:21,180
with her, and she said to me, do

784
00:28:21,180 --> 00:28:22,320
you know other podcasters

785
00:28:22,859 --> 00:28:24,799
that would like to advertise GoDaddy?

786
00:28:25,420 --> 00:28:27,279
And I said, yes. I do.

787
00:28:27,740 --> 00:28:29,580
And in back of my head, I'm thinking

788
00:28:29,580 --> 00:28:30,960
there's a business here.

789
00:28:31,654 --> 00:28:32,154
And

790
00:28:32,934 --> 00:28:35,654
that were formulated for a couple of weeks

791
00:28:35,654 --> 00:28:37,894
in my head. And then on my podcast,

792
00:28:37,894 --> 00:28:39,335
I said, I'm looking for a lawyer. I'm

793
00:28:39,335 --> 00:28:41,494
looking for an MBA. I'm looking for a

794
00:28:41,494 --> 00:28:43,835
graphics guy, and I'm looking for a programmer.

795
00:28:44,359 --> 00:28:46,599
And that led to a call that led

796
00:28:46,599 --> 00:28:47,340
to a business

797
00:28:47,720 --> 00:28:49,720
that led to Raw Voice that led to

798
00:28:49,720 --> 00:28:52,039
Blueberry and here we are. That led to

799
00:28:52,039 --> 00:28:54,519
20 later with the two of us here.

800
00:28:54,519 --> 00:28:55,259
Right here.

801
00:28:55,559 --> 00:28:58,380
And it all came and it really centered

802
00:28:58,440 --> 00:28:58,940
upon

803
00:28:59,554 --> 00:29:02,434
a single phone call where I realized there's

804
00:29:02,434 --> 00:29:03,174
an opportunity

805
00:29:04,194 --> 00:29:06,535
bigger than what I can handle myself.

806
00:29:07,795 --> 00:29:08,295
And

807
00:29:08,755 --> 00:29:10,595
I thought I could have done this by

808
00:29:10,595 --> 00:29:12,690
myself. Matter of fact, for the first month

809
00:29:12,690 --> 00:29:14,929
I did because it took us a little

810
00:29:14,929 --> 00:29:16,710
while to get the business up and running,

811
00:29:17,169 --> 00:29:19,569
but I very I transitioned that into the

812
00:29:19,569 --> 00:29:21,349
business immediately because

813
00:29:22,769 --> 00:29:24,849
there was just no way I had enough

814
00:29:24,849 --> 00:29:25,909
CPU cycles.

815
00:29:26,265 --> 00:29:28,105
I was working a full time job, still

816
00:29:28,105 --> 00:29:29,724
in the navy, had kids,

817
00:29:30,265 --> 00:29:31,085
had a podcast.

818
00:29:32,904 --> 00:29:34,585
Yeah. There was no there was no time

819
00:29:34,585 --> 00:29:36,424
left. You you know, that twenty four hours,

820
00:29:36,424 --> 00:29:38,904
I was I used 20 of it up

821
00:29:38,904 --> 00:29:40,605
every day for years

822
00:29:41,389 --> 00:29:41,889
and,

823
00:29:43,549 --> 00:29:45,730
so here we are twenty years later.

824
00:29:46,509 --> 00:29:48,269
Yeah. So you never know. And then you

825
00:29:48,269 --> 00:29:49,630
don't have to be early. So, oh, Todd,

826
00:29:49,630 --> 00:29:50,529
you were early.

827
00:29:51,069 --> 00:29:53,470
Well, no. No. No. It came this idea

828
00:29:53,470 --> 00:29:54,450
came from a

829
00:29:55,115 --> 00:29:55,615
conversation

830
00:29:56,075 --> 00:29:58,894
with someone that was sponsoring the podcast. So

831
00:29:59,914 --> 00:30:02,555
it's not too early for anyone. No. People

832
00:30:02,555 --> 00:30:04,875
are successful every day. Every day. You just

833
00:30:04,875 --> 00:30:06,795
gotta be able to recognize when there's an

834
00:30:06,795 --> 00:30:07,855
opportunity and

835
00:30:08,179 --> 00:30:10,579
and, you know, willing to to go all

836
00:30:10,579 --> 00:30:12,099
in on it. And,

837
00:30:12,500 --> 00:30:13,240
believe me,

838
00:30:14,179 --> 00:30:15,859
it was it was a I I didn't

839
00:30:15,859 --> 00:30:16,679
never imagine.

840
00:30:17,460 --> 00:30:19,140
We would not still be around if we

841
00:30:19,140 --> 00:30:21,539
did not believe in people's podcast either. Yeah.

842
00:30:21,539 --> 00:30:24,384
You know, in in February

843
00:30:24,384 --> 00:30:26,464
when I started the show, never in a

844
00:30:26,464 --> 00:30:27,444
thousand years

845
00:30:27,825 --> 00:30:30,144
would I have imagined that twenty years later,

846
00:30:30,144 --> 00:30:31,605
we'd be sitting here doing,

847
00:30:32,384 --> 00:30:34,384
you know, preparing for a twentieth year in

848
00:30:34,384 --> 00:30:36,724
podcasting at this company. So Mhmm.

849
00:30:37,184 --> 00:30:38,589
Just don't know. Right?

850
00:30:38,890 --> 00:30:40,490
And some of you starting today and who

851
00:30:40,490 --> 00:30:42,269
knows where you're gonna be in twenty years.

852
00:30:42,410 --> 00:30:45,210
So Yeah. So it is possible to go

853
00:30:45,210 --> 00:30:47,769
from, you know, solo podcaster to a fully

854
00:30:47,769 --> 00:30:48,910
fledged media company.

855
00:30:49,529 --> 00:30:51,849
So what's your vision for your podcast future?

856
00:30:51,849 --> 00:30:53,789
Are you happy as a one person show

857
00:30:54,194 --> 00:30:56,855
or do you dream of building something bigger?

858
00:30:56,994 --> 00:30:59,075
That came from Chad's BDT by the way.

859
00:30:59,075 --> 00:31:00,774
Let us know on social media

860
00:31:03,154 --> 00:31:05,474
or send us a voice memo. We'll be

861
00:31:06,289 --> 00:31:08,690
feature you in a future podcast. Thanks everyone

862
00:31:08,690 --> 00:31:09,349
for listening.

863
00:31:10,289 --> 00:31:12,210
Thanks for joining us. Come back next week

864
00:31:12,210 --> 00:31:14,849
and in the meantime, head to podcastinsider.com

865
00:31:14,849 --> 00:31:15,829
for more information,

866
00:31:16,130 --> 00:31:18,769
to subscribe, share, and read our show notes.

867
00:31:18,769 --> 00:31:20,529
To check out the latest suite of services

868
00:31:20,529 --> 00:31:22,414
and learn how Blueberry can help you your

869
00:31:22,414 --> 00:31:24,575
project, visit blueberry.com.

870
00:31:24,575 --> 00:31:27,134
That's Blueberry without the e's because we can't

871
00:31:27,134 --> 00:31:27,875
afford them.