Welcome to Podcast Insider!
Sept. 24, 2025

From Idea to Execution: Planning Your Next Podcast Season – PCI 457

From Idea to Execution: Planning Your Next Podcast Season – PCI 457

This was Todd’s last episode of Podcast Insider, recorded on September 4th. Todd poured his heart into Blubrry’s show and into serving the podcasting community, and we’re honored to share his final conversation here. We’ll be returning to the podcast most likely around mid-October. In the meantime, we want to thank all of our listeners for standing with us as we grieve, reflect, and decide the best way to move forward with the show.

Today’s Hosts: Todd Cochrane and MacKenzie Bennett

Planning Podcast Seasons

Some podcasters, like Todd, prefer not to use seasons because they’ve seen how it can disrupt listener habits—especially with shows tied to weekly news or current events. But for many podcasters, seasons can provide structure, creative focus, and built-in opportunities to reset or experiment without losing momentum. The key is knowing your audience and your show’s format, then deciding whether a seasonal approach will help you deliver content more consistently and sustainably.

✅ Start With the Big Picture

Before you dive into episode ideas, take a step back and ask:

  • What is the theme or goal of this season?
  • Who is this season for—and what do they want to hear?
  • How many episodes can you realistically commit to?

Seasons don’t have to be 10 or 12 episodes—some are just 3 to 6. The key is to choose a structure you can stick with and that your audience will appreciate.

💡 Blubrry helps: Use your Blubrry stats to look back at past performance. What topics resonated most? What formats kept listeners around? Let your data guide your next season.

✅ Brainstorm, Then Batch Plan

Once you’ve locked in your season theme or focus, start brainstorming topics. Don’t overthink it—jot down everything that fits.

Then organize your ideas by:

  • Episode title or working title
  • Main talking points or guest ideas
  • Any time-sensitive topics that should go earlier in the season

Batch planning gives you a head start, so you’re not scrambling week to week.

💡 Blubrry helps: With built-in episode drafting and scheduling tools, your podcast dashboard makes it easy to prep ahead and stay consistent.

✅ Book Guests (or Solo Prep) Early

If your season includes interviews, start reaching out to guests as early as possible. Provide a general timeline and ask about their availability over the next few weeks.

If you’re doing a solo season, block out time to record multiple episodes at once. This is key for staying on track.

💡 Blubrry helps: Need to find guests? Use Guest Match Pro, Blubrry’s creator connection platform, to match with qualified guests and message them directly.

✅ Set a Publishing Schedule—and Stick to It

Decide when your season will launch, how often episodes will drop (weekly, biweekly, etc.), and when it will wrap up.

Then share that schedule with your audience. This builds trust and anticipation—and it gives you clear milestones to work toward.

💡 Blubrry helps: Auto-publishing tools let you schedule your season in advance so episodes go live even when you’re not at your desk.

✅ Don’t Forget Promo & Wrap-Up Content

A season isn’t just the episodes—it’s also the buzz you build around it.

Plan content like:

  • A trailer or teaser for the season
  • Social media graphics or audiograms
  • A wrap-up episode or blog post summarizing key takeaways

💡 Blubrry helps: Tools like Pod2Vid and your free podcast website help you create and share that extra content without starting from scratch.


Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider


Hosting customers can schedule a one-on-one tech checkup with Mike at mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Welcome to Podcast Insider. This is Mackenzie Bennett,

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and Mike is joining me.

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Hello. This is Mike Dell.

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Yeah. We,

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unfortunately,

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have to,

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do a little intro for this episode because

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this is Todd Cochran's

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last

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recording that we know of.

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As far as I am aware, this was

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the last podcast that he recorded.

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We did this on

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Thursday,

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the you know, something like September 2 or

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whatever, third, something like that. And it was

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supposed to go out Monday, September 8. Given

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the circumstances, we have

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held off on releasing this, but it's a

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good one. And we're just considering what we

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wanna do with Podcast Insider,

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in the future. Yeah. You know, the tentative

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plan is sometime mid October, we'll, start up.

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We'll probably have some new voices in here

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periodically

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from the rest of the Blueberry team and

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maybe some from outside the Blueberry team. You

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never know. But we will be back with

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our regular

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weekly episodes,

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and,

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we're gonna press on. Here here at Blueberry,

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we're, in, you know, in the process of

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figuring out how everything's gonna work going forward,

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but, I think we're making pretty good progress.

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We're, we're really coming together and figuring out

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what is appropriate at what times.

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I think that's kind of the most important

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thing for us right now, but we we

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are not

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stopping anything by by any means. We we

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really just wanna reiterate that sometimes that, you

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know, services are still happening. Blueberry is holding

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strong. We're gonna be alright, and we're just

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figuring out moving forward. Yeah. And like I

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said, it was quite the shocker as as,

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you know, you all know.

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The last episode was a a replay of,

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the new media show that,

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a bunch of us did for,

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for Todd's memorial.

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But, yeah, like I said, going forward, we'll,

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we'll keep on keeping on, and

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we'll see what this all looks like, in

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a month or so.

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We appreciate each and every one of you

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listeners and hope to see you around soon.

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Well, on with the show.

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Hey, everyone. I'm Todd Cochran, founder and CEO

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here at Blueberry Podcasting.

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And I'm Mackenzie Bennett, marketing specialist here at

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Blueberry. Welcome to Podcast Insider.

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And today, we're helping you go from that

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first spark of an idea to a fully

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planned podcast

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season.

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Whether you're launching your very first season or

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refreshing an existing show, a little strategy upfront

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can make your entire production smoother and more

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sustainable.

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You're listening to Podcast Insider, a weekly podcast

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bringing insights, advice, and insider tips and tricks

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to help you start, grow, and thrive through

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podcasting

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with the support of your team here at

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Blueberry Podcasting.

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Welcome. Let's dive in.

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I had to laugh. I was a little

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squeaky there saying season, and maybe it's because,

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I've got a

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a long time saying that I say about

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seasons. I I you know, if you're a

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brand new podcaster,

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you know, you really,

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really, really need to consider,

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very carefully how you run your seasons. And

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jokingly, I'd always say, hey. Season

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one let's say you do 10, you know,

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10 episodes in a season or 13 or

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whatever the number is. And,

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that first season, I always say, yeah. Season

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one one ends on Friday, and then season

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two begins Monday.

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And,

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you know, and really what it's the reason

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I say that

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is, you know, I I understand that for

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many podcasts, their seasons can provide structure, can

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do give you relief,

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you can stay creatively focused, and, you know,

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it it has its advantages.

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But, also,

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there's this losing momentum,

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situation, especially when you're brand new,

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that I think you have to really consider.

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I I've always said someone that's doing just

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regular episodes,

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as hardcore as it sound, probably doesn't should

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not take a break for, like, the first

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two years. And

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and I mean by a break, you know,

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break should not be longer than, like, ten

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days.

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Everyone's gonna take off for Christmas or, you

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know, some people will and some people won't

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or a holiday or an anniversary or wedding

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or whatever that may be. But going away

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from

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a podcast for two or three months

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after season

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might not be as beneficial to a new

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podcaster as someone that's

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established. But, again,

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some people, it just fits their,

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I guess, for better words, their work their

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work

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planning to do, to do seasons, and I

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get it. So there's some things here we

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should we should consider

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if you're gonna be doing season seasons.

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Yeah. Absolutely. I

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I feel like I was raised on the

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television schedule

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of

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starting the fall,

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go through,

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you know,

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until Thanksgiving, a little bit a little bit

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of a break, a little break around Christmas,

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and New Year's come around

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back in January,

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go strong until, quote, unquote,

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the end of the school year.

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Right. And then take summer off.

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That I think is kinda how I got

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used

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to watching programming, and then there was, like,

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the special programming during the summer. Yeah.

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So so I definitely do still somewhat adhere

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to

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content watching,

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and listening and just consuming in general,

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in seasons. Like, I have no problem with

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that. But you are absolutely right in that

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don't take too long.

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There there's specifically a show that I've listened

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to that started with seasons.

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I I'm not kidding. Maybe four years ago,

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and I think there's been two seasons. And

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if they have had a third, I don't

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know about it You know? Which is exactly

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the problem. You know? But in on the

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other hand, there's, like, television seasons, like, go

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back to when Lost was big or

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Mhmm. Yellowstone or you know, there's some seasons.

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It gets the it gets to the thirteenth

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episode and you're like,

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crap. Yeah. You know? And then and then

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sometimes you have to wait a year before

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the next season, and,

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it always drove me absolutely insane. And

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staff and

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you know? So they're probably recording those 13

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or 12 or 13

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episodes over the course of, like,

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you know, probably two or three months, and

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then people need a break. Gotcha. So, yeah,

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I get it. But podcasting,

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yeah, it's a little bit but let's start

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with the big picture

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here and talk about some of the things

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that you should think about

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and and ask yourself.

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Absolutely.

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First things first. What is the theme or

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the goal of this specific season?

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And I think that's really important from a

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podcasting standpoint overall, whether it's seasons or not.

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You know, what is what is the goal?

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What are you gonna impair? And

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I think the follow on

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season should be thought about as well. Are

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you gonna change topics completely? Because if you

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think about cereal, which was the most

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famous and most successful

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Mhmm. Cereal,

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you know, they came in with season two,

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and it was not as impactful as season

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one. That was hard to beat. No.

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But, again, who is the season four? And

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and, you know, what are you what are

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you creating

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for your audience that they they want to

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hear?

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I I think that's really,

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the the kicker here is, you know, what's

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the goal? What from point a to point

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z, what what are we gonna do to

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get there and get this this season? Because

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there has to be a close

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or a cliffhanger, one of the two.

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Yes. You know, who is the season four?

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What what exactly did they wanna hear, and

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how many episodes do you need to commit

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to and that you can realistically commit to

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to achieve

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that goal for that season. You know? If

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you're setting out this goal of this is

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what I wanna tell

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and and you're saying it for this set

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of specific people,

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then set up a number of episodes

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to actually achieve that properly.

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I've actually seen,

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as you mentioned,

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it can be a small number of episodes.

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I've seen shows that applied for the podcast

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awards that we basically have a seven show

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minimum. Mhmm. But some folks don't do seven

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seven episodes. They do

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four or three,

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and it's maybe a documentary

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or,

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some sort of, you know, some sort of

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short story.

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So they may only have four episodes. And

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what we did was we said, yep. That

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qualifies. You've you've completed a project.

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You didn't have to meet the seven episode

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minimum because you basically did this

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you know, did a season, and this was

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the season. So,

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again, seasons don't have to be 10 or

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12 episodes. They again, like you said, they

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could be three to six. And, again, choose

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that structure you can stick with and that

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your audience will appreciate. And more importantly,

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what are you coming back to, and how

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long

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between seasons are you gonna wait?

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Yeah. And when you're kinda checking in on,

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are people listening,

253
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you know, post

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new episodes coming out? Am I still gaining

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an audience?

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Have people completely and utterly dropped off? Does

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this, like, does this season have any long

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tail,

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essentially? Did they enjoy this format? All those

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types of questions, that is something that your

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blueberry stats can help you figure out.

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And I think too,

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doing season does require a significant amount of

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planning, and, we're kinda calling this the batch

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plan. Mhmm. You know, once you've locked in

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your season theme, you know, start focusing on

267
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topics. Don't overthink it. Write everything

268
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that fits. You know,

269
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brainstorm that out on a piece of paper

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and,

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you know, write the 20 things that you

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wanna accomplish, and then rack and stack it

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and organize your ideas.

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And, really, it should have a flow,

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you know, and you can even consider coming

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up with,

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your titles and talking points or guest ideas.

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But also things that are critical is,

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is it time sensitive?

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You know, the stuff that, is happening today

281
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that relates, that needs to go in episode

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one or two,

283
00:10:49,799 --> 00:10:52,120
even though it may not exactly flow, but

284
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the timing of it will be good. I

285
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really hate those types of situations where you're

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you're trying to

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stay with the times. And then if you

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but the problem with it is is once

289
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that episode's out and it was time

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critical because of something going on in the

291
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world, you're then kind of

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your your long tail value of that content

293
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is not as good.

294
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That's a risk you take with doing

295
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whatever the topic is in a season format.

296
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So, yeah, I think I think planning those

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things out, whether you are jotting them down

298
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on paper, on,

299
00:11:32,795 --> 00:11:34,955
you know, your notes app in your phone,

300
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just put them all together

301
00:11:37,059 --> 00:11:38,440
at one point or another,

302
00:11:38,980 --> 00:11:41,379
and then you can organize it out. And

303
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and this isn't to say that

304
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you you have to batch

305
00:11:45,460 --> 00:11:47,700
the entire season. You can batch the first

306
00:11:47,700 --> 00:11:49,620
two episodes. You can break it up into

307
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different sections of the season. You know, that's

308
00:11:52,214 --> 00:11:55,014
that's, pretty typical or normal thing to do

309
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of, like, hey. There's a part one and

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a part two to these episodes, but they're,

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like, the last,

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you know, wrap up episodes of the season,

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something like that.

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But

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building that out and drafting these things and

316
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then being able to schedule them,

317
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generally helps with staying consistent.

318
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And I think that dispatch dispatch planning will

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give you a head start so you're not

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scrambling

321
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week to week. And,

322
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you know, with build in, you know, this

323
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is something Py can help you a little

324
00:12:27,514 --> 00:12:30,715
bit with with our episode planner is if

325
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you're struggling,

326
00:12:31,995 --> 00:12:33,835
you maybe have got the idea for the

327
00:12:33,835 --> 00:12:36,600
episodes, but, you know, then or the theme,

328
00:12:36,600 --> 00:12:39,559
but use the, or use chat GPT, either

329
00:12:39,559 --> 00:12:40,059
one.

330
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All of our hosting customers now get blueberry

331
00:12:43,399 --> 00:12:44,379
pie for free,

332
00:12:45,480 --> 00:12:47,240
or included in their hosting plan. So, you

333
00:12:47,240 --> 00:12:49,259
know, play around with that episode planner

334
00:12:49,674 --> 00:12:51,215
and see if it helps you,

335
00:12:51,915 --> 00:12:53,674
ID or what's the word I wanna use

336
00:12:53,674 --> 00:12:56,355
here? Give you idea iteration. Is that the

337
00:12:56,634 --> 00:12:57,934
Yeah. Word? But Yeah.

338
00:12:58,795 --> 00:13:01,434
Yeah. And, you know, that kinda leads to

339
00:13:01,514 --> 00:13:02,014
okay.

340
00:13:02,389 --> 00:13:03,750
Now we need to get if it's an

341
00:13:03,750 --> 00:13:05,610
interview show, we need to get people on,

342
00:13:06,149 --> 00:13:07,289
get get them scheduled.

343
00:13:07,750 --> 00:13:10,070
That's a big one because that is something

344
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that can 100%

345
00:13:11,909 --> 00:13:14,250
push you back. So book your guests

346
00:13:14,710 --> 00:13:15,210
early.

347
00:13:15,975 --> 00:13:17,575
If you know that you want them involved

348
00:13:17,575 --> 00:13:19,595
and that you're on some sort of timeline,

349
00:13:19,654 --> 00:13:22,294
whether that is, you know, not set by

350
00:13:22,294 --> 00:13:24,855
you or set by you, the earlier you

351
00:13:24,855 --> 00:13:26,875
try to book someone out, the better, especially

352
00:13:27,014 --> 00:13:27,674
if they

353
00:13:28,070 --> 00:13:29,209
are a person that

354
00:13:29,750 --> 00:13:30,149
is,

355
00:13:30,789 --> 00:13:32,089
what would you say, busy.

356
00:13:32,470 --> 00:13:34,470
Right. If they, you know, if they have

357
00:13:34,470 --> 00:13:36,309
a set schedule, and this isn't just like,

358
00:13:36,309 --> 00:13:37,929
hey. I can hop on on a Wednesday

359
00:13:38,629 --> 00:13:39,769
anytime you want.

360
00:13:40,629 --> 00:13:43,884
Yeah. The the doing that is gonna be

361
00:13:43,945 --> 00:13:46,044
for your benefit. If you're doing solo,

362
00:13:46,745 --> 00:13:49,384
still, I would highly recommend blocking out time

363
00:13:49,384 --> 00:13:52,365
to record multiple episodes at once when you

364
00:13:52,424 --> 00:13:52,924
are

365
00:13:53,879 --> 00:13:54,620
in the zone.

366
00:13:55,399 --> 00:13:56,920
And this is this is gonna be helpful

367
00:13:56,920 --> 00:13:58,679
for staying on track. It's always easier to

368
00:13:58,679 --> 00:14:00,220
edit things later

369
00:14:00,679 --> 00:14:03,000
than record and edit back to back,

370
00:14:03,399 --> 00:14:05,179
in a season, I think. So

371
00:14:06,044 --> 00:14:08,125
something something's good for that. And, also, we

372
00:14:08,125 --> 00:14:10,445
just came out with something amazing for helping

373
00:14:10,445 --> 00:14:11,585
you find a guest.

374
00:14:12,764 --> 00:14:15,904
Yes. You can go over to guestmatch.pro

375
00:14:15,964 --> 00:14:17,964
and get, get a create a counter of

376
00:14:17,964 --> 00:14:19,585
a creator or a guest account.

377
00:14:20,250 --> 00:14:20,750
And,

378
00:14:21,690 --> 00:14:24,410
basically, it allows you to connect with, with

379
00:14:24,410 --> 00:14:26,110
guests. And a matter of fact, if you've

380
00:14:26,250 --> 00:14:27,549
interviewed someone already,

381
00:14:28,330 --> 00:14:31,210
a referral for them to to, be on

382
00:14:31,210 --> 00:14:31,950
other shows,

383
00:14:32,490 --> 00:14:34,250
can earn you some money down the road.

384
00:14:34,250 --> 00:14:35,710
So definitely check out,

385
00:14:36,035 --> 00:14:37,555
guest match problem. Now one thing I did

386
00:14:37,555 --> 00:14:40,274
wanna say on the recording multiple episodes at

387
00:14:40,274 --> 00:14:40,774
once,

388
00:14:41,315 --> 00:14:44,035
you should plan this when you know there's

389
00:14:44,035 --> 00:14:47,894
not gonna be interruption from kids, partner, life.

390
00:14:48,490 --> 00:14:50,090
You know, you wanna make sure this is

391
00:14:50,090 --> 00:14:52,269
a block of time that you've got scheduled.

392
00:14:53,450 --> 00:14:56,570
And I also have followed the rule now

393
00:14:56,570 --> 00:14:58,970
for many, many years is is an example.

394
00:14:58,970 --> 00:15:00,970
I know it I do my show at

395
00:15:00,970 --> 00:15:03,565
a certain time on certain days, and if

396
00:15:03,565 --> 00:15:06,225
I'm not feeling good or my power's low,

397
00:15:06,845 --> 00:15:08,384
sometimes I skip an episode

398
00:15:08,845 --> 00:15:10,924
because or not skip, but I don't record

399
00:15:10,924 --> 00:15:13,004
then because I know it's just not gonna

400
00:15:13,004 --> 00:15:13,664
come out

401
00:15:14,044 --> 00:15:15,964
good for the audience. Don't die on the

402
00:15:15,964 --> 00:15:17,725
vine here and say, oh, I gotta record

403
00:15:17,725 --> 00:15:19,024
today and I feel like crap.

404
00:15:19,850 --> 00:15:22,409
Feel free to shift that, but, you know,

405
00:15:22,409 --> 00:15:24,889
try to plan for a specific date. Especially

406
00:15:24,889 --> 00:15:27,049
if you're doing interviews, you're kinda locked in.

407
00:15:27,049 --> 00:15:29,209
You know, I've I I book interviews now

408
00:15:29,209 --> 00:15:30,750
as far as a month out

409
00:15:31,304 --> 00:15:31,804
and,

410
00:15:32,745 --> 00:15:34,264
to make sure I get in the type

411
00:15:34,264 --> 00:15:34,664
of,

412
00:15:35,304 --> 00:15:37,225
time slot I want when I know I

413
00:15:37,225 --> 00:15:38,605
am at the best energy.

414
00:15:39,065 --> 00:15:41,544
But this publishing schedule is really, really important,

415
00:15:41,544 --> 00:15:43,465
film then, on when you do have those

416
00:15:43,465 --> 00:15:43,965
episodes

417
00:15:44,424 --> 00:15:46,105
ready to rock and roll, what they do

418
00:15:46,105 --> 00:15:46,605
next.

419
00:15:47,199 --> 00:15:48,019
Yes. Absolutely.

420
00:15:48,720 --> 00:15:50,879
Especially when you have decided on when your

421
00:15:50,879 --> 00:15:53,360
season will launch and how often you want

422
00:15:53,360 --> 00:15:56,100
those episodes to drop. That could be weekly,

423
00:15:56,399 --> 00:15:59,360
biweekly, and biweekly is twice a week or

424
00:15:59,360 --> 00:16:01,379
twice a month. That's up to you.

425
00:16:02,134 --> 00:16:04,634
You know, I wouldn't recommend going

426
00:16:05,014 --> 00:16:08,215
too too long in between episodes. I'd say

427
00:16:08,215 --> 00:16:09,674
every other week is

428
00:16:10,134 --> 00:16:12,794
as far as I would extend it. Yeah.

429
00:16:14,549 --> 00:16:16,629
I mean, we've seen that with any type

430
00:16:16,629 --> 00:16:19,830
of content, but specifically podcasting, I think. And

431
00:16:19,830 --> 00:16:22,230
then share that audience share that schedule with

432
00:16:22,230 --> 00:16:24,710
your audience. That's super important. I think there's

433
00:16:24,710 --> 00:16:25,370
a reason

434
00:16:26,075 --> 00:16:28,794
every single YouTuber and podcaster says new episodes

435
00:16:28,794 --> 00:16:30,794
are available on such and such day. We

436
00:16:30,794 --> 00:16:32,714
are available on Thursdays. It's been that way

437
00:16:32,714 --> 00:16:34,714
for a long time. And they usually try

438
00:16:34,714 --> 00:16:36,575
to tell the approximate time.

439
00:16:37,115 --> 00:16:39,595
Mhmm. There's a show that I watch on

440
00:16:39,595 --> 00:16:42,529
YouTube that drops every Saturday morning, and it's

441
00:16:42,529 --> 00:16:45,089
usually my Saturday morning coffee show. And if

442
00:16:45,089 --> 00:16:46,470
it's not there, I'm like,

443
00:16:47,089 --> 00:16:48,049
Yep. So,

444
00:16:48,689 --> 00:16:50,230
people people build

445
00:16:50,850 --> 00:16:53,329
you into their lives, and guess what happens

446
00:16:53,329 --> 00:16:55,490
when I have that moment on a Saturday

447
00:16:55,490 --> 00:16:57,615
morning and that show's not there, I find

448
00:16:57,615 --> 00:17:00,095
something else. Yeah. And,

449
00:17:00,495 --> 00:17:03,455
then I catch that specific episode when I

450
00:17:03,455 --> 00:17:05,454
can. Same thing with some podcasts I listen

451
00:17:05,454 --> 00:17:07,775
to. I know Friday at 04:00 it's gonna

452
00:17:07,775 --> 00:17:08,994
be available or

453
00:17:09,700 --> 00:17:11,539
specific time, and I know when I'm gonna

454
00:17:11,539 --> 00:17:13,140
listen and what I'm gonna be doing when

455
00:17:13,140 --> 00:17:15,380
I'm listening. And I think most folks that

456
00:17:15,380 --> 00:17:17,640
listen to podcasts on a regular basis probably

457
00:17:17,940 --> 00:17:18,440
understand

458
00:17:19,299 --> 00:17:21,720
the importance of the of the scheduling. Now

459
00:17:22,100 --> 00:17:23,640
we can help you with that.

460
00:17:24,164 --> 00:17:26,644
Even if you're using WordPress PowerPress, you can

461
00:17:26,644 --> 00:17:27,785
schedule your post.

462
00:17:28,325 --> 00:17:30,005
Make sure you do a test one. Make

463
00:17:30,005 --> 00:17:31,924
sure the first one you actually around at

464
00:17:31,924 --> 00:17:33,765
the time the thing clicks over to make

465
00:17:33,765 --> 00:17:35,384
sure your WordPress website's

466
00:17:35,845 --> 00:17:38,965
publishing. But on, Blueberry dashboard, you can schedule

467
00:17:38,965 --> 00:17:41,380
that, and then we kick the episode loose

468
00:17:41,380 --> 00:17:44,200
at the at the specific time you designate

469
00:17:44,820 --> 00:17:46,920
so that it comes out and it's available

470
00:17:46,980 --> 00:17:48,900
for for your audience. I always say if

471
00:17:48,900 --> 00:17:50,980
it's gonna be as an example, you tell

472
00:17:50,980 --> 00:17:53,000
them it's gonna drop at 7AM,

473
00:17:53,265 --> 00:17:55,744
I would, probably have that episode ready to

474
00:17:55,744 --> 00:17:57,525
rock and roll by, like, 5AM

475
00:17:57,904 --> 00:17:59,505
and so that it can be picked up

476
00:17:59,505 --> 00:18:02,625
and and, and distributed. But, you know, how

477
00:18:02,625 --> 00:18:03,525
do you handle

478
00:18:03,904 --> 00:18:05,664
or getting to let's say it's gonna be

479
00:18:05,664 --> 00:18:06,325
a twelve

480
00:18:06,865 --> 00:18:08,565
twelve episode series.

481
00:18:09,079 --> 00:18:11,240
You know, what do we do to prepare

482
00:18:11,240 --> 00:18:13,740
the audience for the absence of an episode?

483
00:18:16,039 --> 00:18:18,200
You know, what what what what do we

484
00:18:18,200 --> 00:18:20,039
do when we're we're trying to educate the

485
00:18:20,039 --> 00:18:21,880
audience? Hey. I'm not gonna be here for

486
00:18:21,880 --> 00:18:22,619
three months.

487
00:18:24,365 --> 00:18:26,065
I I think you have to

488
00:18:27,644 --> 00:18:29,265
really educate the audience

489
00:18:29,644 --> 00:18:32,125
how long you're gonna be up and when

490
00:18:32,125 --> 00:18:35,085
you will be back, a specific date. I

491
00:18:35,085 --> 00:18:37,440
think it's super critical. That's when you use

492
00:18:37,440 --> 00:18:40,000
your social media presence to your to your

493
00:18:40,000 --> 00:18:40,500
advantage.

494
00:18:41,839 --> 00:18:43,059
That is how you

495
00:18:43,839 --> 00:18:44,740
keep up with

496
00:18:45,279 --> 00:18:47,839
your audience during the off times. That, I

497
00:18:47,839 --> 00:18:49,140
think, is critical

498
00:18:49,884 --> 00:18:52,045
to keeping people coming back so that they

499
00:18:52,045 --> 00:18:53,984
know when new episodes are gonna drop.

500
00:18:54,605 --> 00:18:57,244
They are not just, you know, feeling left

501
00:18:57,244 --> 00:18:57,744
behind,

502
00:18:58,125 --> 00:19:01,244
I guess. There's there's entire people who are

503
00:19:01,244 --> 00:19:01,744
responsible

504
00:19:02,525 --> 00:19:03,025
for

505
00:19:03,809 --> 00:19:04,309
promoting

506
00:19:04,849 --> 00:19:07,009
shows during the off season. And there there

507
00:19:07,009 --> 00:19:09,089
is a reason why, and it's so that

508
00:19:09,089 --> 00:19:11,329
they come back to an audience. You know,

509
00:19:11,329 --> 00:19:12,389
you're you're like,

510
00:19:12,690 --> 00:19:15,250
you can't afford to not have this and

511
00:19:15,250 --> 00:19:17,190
this to not have that audience,

512
00:19:17,825 --> 00:19:20,065
you know, back to back. You can't afford

513
00:19:20,065 --> 00:19:21,984
to take that much time off. And I

514
00:19:21,984 --> 00:19:23,125
think one of the ways

515
00:19:23,825 --> 00:19:25,765
to kinda combat that a little bit

516
00:19:26,224 --> 00:19:29,585
is social media, is sending is scheduling old

517
00:19:29,585 --> 00:19:32,005
episodes, like, once a month saying, hey.

518
00:19:32,464 --> 00:19:33,285
Catch up.

519
00:19:33,630 --> 00:19:35,710
Maybe listen to this one again. It's super

520
00:19:35,710 --> 00:19:38,349
popular or it's, like, critical to the next

521
00:19:38,349 --> 00:19:39,890
season, something like that.

522
00:19:40,509 --> 00:19:43,009
That's all very helpful in keeping their interest.

523
00:19:43,549 --> 00:19:44,769
I think a personalized

524
00:19:45,470 --> 00:19:48,190
episode that may not be on content was

525
00:19:48,190 --> 00:19:49,329
was like, hey, folks.

526
00:19:49,684 --> 00:19:51,525
Just wanna let you know we're working hard

527
00:19:51,525 --> 00:19:53,704
on season two, three, four, whatever it may

528
00:19:54,085 --> 00:19:55,625
be. It's coming along.

529
00:19:56,325 --> 00:19:58,404
I think you're gonna be excited because we're

530
00:19:58,404 --> 00:20:01,384
gonna be, you know, covering x y z,

531
00:20:01,525 --> 00:20:04,200
maybe even highlight who's gonna be a guest

532
00:20:04,200 --> 00:20:07,660
on an upcoming show. Sneaky never never hurts.

533
00:20:08,200 --> 00:20:10,440
Yeah. And I think you just do a

534
00:20:10,440 --> 00:20:10,940
little

535
00:20:11,400 --> 00:20:12,299
a little teasing

536
00:20:12,680 --> 00:20:14,759
because they go, oh, what's this? You know,

537
00:20:14,759 --> 00:20:15,980
they find it in their

538
00:20:16,335 --> 00:20:17,794
their their app of choice,

539
00:20:18,654 --> 00:20:20,575
and I think it works good. Now another

540
00:20:20,575 --> 00:20:22,355
thing you can do is

541
00:20:22,654 --> 00:20:24,835
if you haven't been publishing to

542
00:20:25,134 --> 00:20:28,595
YouTube or Instagram or wherever your audience is,

543
00:20:28,819 --> 00:20:31,059
we've got a great tool called vid pod

544
00:20:31,059 --> 00:20:32,660
two vid, and a lot of people don't

545
00:20:32,660 --> 00:20:34,599
even know that this exists,

546
00:20:35,299 --> 00:20:37,319
in in the Blueberry dashboard.

547
00:20:37,940 --> 00:20:40,019
And what it does is it would allow

548
00:20:40,019 --> 00:20:41,079
you to go back

549
00:20:41,785 --> 00:20:42,285
and,

550
00:20:43,625 --> 00:20:47,065
create a video using, images that maybe you've

551
00:20:47,065 --> 00:20:49,005
collected while you've done the interviews

552
00:20:49,625 --> 00:20:52,825
and with through chapters to tell that story

553
00:20:52,825 --> 00:20:55,865
in a video without actually being AKA a

554
00:20:55,865 --> 00:20:56,365
video.

555
00:20:56,940 --> 00:20:57,440
So,

556
00:20:57,819 --> 00:20:59,839
Pod2Vid will help you with that.

557
00:21:00,460 --> 00:21:00,940
And,

558
00:21:01,740 --> 00:21:03,899
this really is a is a cool tool,

559
00:21:03,899 --> 00:21:06,220
and, you know, maybe didn't have time during

560
00:21:06,220 --> 00:21:06,880
the season

561
00:21:07,500 --> 00:21:08,480
to to publish

562
00:21:09,019 --> 00:21:09,839
this way.

563
00:21:10,144 --> 00:21:11,664
And it might be just a way to

564
00:21:11,664 --> 00:21:12,964
to reach a new audience,

565
00:21:14,065 --> 00:21:16,944
on your, quote, unquote, social media platform of

566
00:21:16,944 --> 00:21:17,444
choice.

567
00:21:19,105 --> 00:21:21,424
A good thing to also consider during this,

568
00:21:21,984 --> 00:21:22,484
downtime

569
00:21:23,105 --> 00:21:23,605
is

570
00:21:24,160 --> 00:21:26,480
it might seem like downtime to the audience,

571
00:21:26,480 --> 00:21:28,559
but this is probably the time that you're

572
00:21:28,559 --> 00:21:29,859
spending the most effort.

573
00:21:30,319 --> 00:21:32,240
And this is a great time to update

574
00:21:32,240 --> 00:21:32,900
your website.

575
00:21:33,599 --> 00:21:36,079
You can you know, whatever type of website

576
00:21:36,079 --> 00:21:38,054
it is that you have, Blueberry gives you

577
00:21:38,054 --> 00:21:39,815
a free one with WordPress if you would

578
00:21:39,815 --> 00:21:42,134
like. You have a podcast directory listening with

579
00:21:42,134 --> 00:21:42,954
us overall.

580
00:21:44,054 --> 00:21:46,474
But, essentially, this is a great way to

581
00:21:47,255 --> 00:21:50,134
keep things updated. This is you know, make

582
00:21:50,134 --> 00:21:52,190
sure that they are still able to reach

583
00:21:52,190 --> 00:21:53,009
you properly,

584
00:21:54,109 --> 00:21:56,509
put out some new blog posts, change up

585
00:21:56,509 --> 00:21:58,350
the graphics. This is all the type of

586
00:21:58,350 --> 00:21:59,170
stuff that

587
00:21:59,549 --> 00:22:02,049
will keep your website looking fresh

588
00:22:02,350 --> 00:22:03,170
in that downtime.

589
00:22:03,789 --> 00:22:05,710
And I think it really just does help

590
00:22:05,710 --> 00:22:06,210
with

591
00:22:07,285 --> 00:22:10,565
keeping the keeping the latest season in people's

592
00:22:10,565 --> 00:22:13,144
minds and getting them excited for the next.

593
00:22:13,445 --> 00:22:15,285
And I think with the you know, I

594
00:22:15,285 --> 00:22:17,605
am I can draw stick figures. So, you

595
00:22:17,605 --> 00:22:19,525
know, I have no graphics ability at all.

596
00:22:19,525 --> 00:22:22,140
So thank goodness for Sora and ChatGPT

597
00:22:23,080 --> 00:22:25,880
now. The image creation and those tools are

598
00:22:25,880 --> 00:22:27,340
actually pretty good.

599
00:22:27,799 --> 00:22:29,740
So, you know, it might be a situation

600
00:22:29,880 --> 00:22:30,380
where,

601
00:22:30,920 --> 00:22:32,460
you know, every couple of weeks,

602
00:22:32,920 --> 00:22:34,940
you can kinda change up your

603
00:22:35,384 --> 00:22:38,505
your, your program art to let people know,

604
00:22:38,505 --> 00:22:40,365
yep. This is alive. It's well.

605
00:22:40,904 --> 00:22:43,785
You know, coming soon, you know, season two.

606
00:22:43,785 --> 00:22:45,945
You know, you can really get people to

607
00:22:46,105 --> 00:22:48,605
and this is going to attract new listeners

608
00:22:49,390 --> 00:22:51,309
that says, oh, coming season number two. I

609
00:22:51,309 --> 00:22:53,710
wonder what season one was about. You know,

610
00:22:53,710 --> 00:22:55,950
actually give people the ability to say and

611
00:22:55,950 --> 00:22:58,690
it's it's amazing. Just updating your

612
00:22:58,990 --> 00:23:01,549
program art will trigger people that are looking

613
00:23:01,549 --> 00:23:03,009
through their apps to say,

614
00:23:03,464 --> 00:23:05,304
they may have looked over you before and

615
00:23:05,304 --> 00:23:07,224
they say, oh, there's something new where it's

616
00:23:07,224 --> 00:23:08,984
really not new. It's just the art that's

617
00:23:08,984 --> 00:23:09,484
new.

618
00:23:09,785 --> 00:23:11,944
It may give someone a trigger to, to

619
00:23:11,944 --> 00:23:12,924
check you out.

620
00:23:13,384 --> 00:23:15,085
I think these are all helpful

621
00:23:15,544 --> 00:23:17,884
ways to help plan out your season,

622
00:23:18,519 --> 00:23:19,720
but I think that's a wrap on this

623
00:23:19,720 --> 00:23:22,119
episode. Thanks for tuning in. Yeah. Planning your

624
00:23:22,119 --> 00:23:24,599
season really doesn't need to be complicated. The

625
00:23:24,599 --> 00:23:26,200
more structure you put in the beginning, the

626
00:23:26,200 --> 00:23:27,019
more flexibility

627
00:23:27,880 --> 00:23:30,519
you're gonna really have as as you go

628
00:23:30,519 --> 00:23:31,900
to market with that show.

629
00:23:32,424 --> 00:23:34,025
And we mean that whether it's your first

630
00:23:34,025 --> 00:23:35,404
season or your fifteenth.

631
00:23:35,785 --> 00:23:36,285
Remember,

632
00:23:36,585 --> 00:23:39,005
prep leads to consistency and consistency

633
00:23:39,305 --> 00:23:40,365
leads to growth.

634
00:23:40,664 --> 00:23:42,684
And as always, Blueberry gives you the tools

635
00:23:42,744 --> 00:23:44,585
to support every step of the journey from

636
00:23:44,585 --> 00:23:46,825
launch to growth to monetization. If there's something

637
00:23:46,825 --> 00:23:49,250
we don't have, we definitely wanna hear from

638
00:23:49,250 --> 00:23:51,329
you in that regard. Be sure to follow

639
00:23:51,329 --> 00:23:53,730
and subscribe to Podcast Insider for more tips,

640
00:23:53,730 --> 00:23:55,970
tools, and insights to help you make the

641
00:23:55,970 --> 00:23:58,390
most of your podcasting season. Thanks, everyone.

642
00:23:59,089 --> 00:24:01,005
Thanks for joining us. Come back next week.

643
00:24:01,005 --> 00:24:03,724
And in the meantime, head to podcastinsider.com

644
00:24:03,724 --> 00:24:04,625
for more information,

645
00:24:04,924 --> 00:24:05,664
to subscribe,

646
00:24:05,965 --> 00:24:07,884
share, and read our show notes. To check

647
00:24:07,884 --> 00:24:09,644
out the latest suite of services and learn

648
00:24:09,644 --> 00:24:11,744
how Blueberry can help you leverage your podcast,

649
00:24:11,884 --> 00:24:13,404
visit blueberry.com.

650
00:24:13,404 --> 00:24:16,008
That's Blueberry without the e's because we can't

651
00:24:16,008 --> 00:24:16,748
afford them.