Jan. 26, 2023
Does an RSS Feed Make a Podcast? – PCI 330
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Paypal In recent years we’ve seen how people are getting their podcast change. New apps, new formats etc. But does an RSS feed make a podcast, a real podcast? We discuss in various topics today how podcasting has evolved, changes to podcast RSS feeds, most importantly with Podcasting 2.0 initiatives and more on today’s episode of Podcast Insider with Mike and MacKenzie.
Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.
News- Spotify laying off 600 more people
- Vox Media laying off 7% of its workforce
- Is the number of new podcasts REALLY down 80% over 2020?
- Podcast downloads UP in 2022
- Full schedule for Podcast Movement Evolutions is out now
- .FM domains are dominated by podcasting, not radio.
Video Podcasting: Do’s and dont’s and why you might be making it too hard on yourself. Again, does an RSS feed make a podcast?
Blubrry News- Podcasting 2.0 features released! RSS feed features available in Publisher and PowerPress.
- Be sure to check out our YouTube channel. We will be posting a lot of how-to videos soon.
- Todd is speaking at Podfest Expo in Orlando today and Friday.
When is a podcast not a podcast?
Question of the WeekQuestion: I have another person managing my podcast, but I don’t want them to have my login info. Can I have additional users on my Blubrry account?
Answer: Yes! We have account sharing. To find that, go to the Podcaster Dashboard at Blubrry.com and select your show (if you have more than one) and click on Show > Manage and then Sharing settings. You can invite people by email and give them access to your stats or publishing or both on the show level. They will not have access to the other shows on your account or your account settings.
Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
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Coming to you this week from Columbus, Ohio & Traverse City, Michigan. Produced by the Blubrry Pro-Production team.
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Our mailing address: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235
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And welcome to Podcast
Insider. I'm Mike Dell,
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and with me today is Mackenzie
Bennett. How are you doing, Mackenzie?
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I'm doing well, Mike, and a
happy belated birthday to.
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You. Ah, thank you. Yeah, it's weird
being as old as old people now.
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.
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What a delightful way to
think about your birthday.
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. Well, I went,
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I went to my 30th high school
reunion quite a few years
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ago, actually.. Mm-hmm.
. I was like,
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why are all these old
people here?, just.
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Looking in a mirror.
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Just happens. Yeah. Whatever. It's
better than the alternative. Yes. So,
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uh, anyway, today we got some
news, uh, some kind of lousy news,
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but then some better news, and we
got our normal, uh, best practice,
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have a pro tip. We have some
blueberry stuff. Of course,
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we're probably burying the lead.
So, uh, let's, let's just wait.
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Let's just get on with our industry
news and then, uh, the, the,
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the leading story will
be in the Blueberry News.
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So the first article that we
wanna talk about is, I'm sure,
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probably not surprising to anyone,
but in case you didn't know,
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Spotify is laying off 6% of
their employees according
to their chief content and
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advertising officer Don Ostra.
Um, and she's also exiting,
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so it's about 600 jobs.
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Yeah, that's, uh, that is lousy. I,
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I wonder if how much of that is gonna
be in the podcasting section of Spotify
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versus the music, and, you
know, all that stuff. But, uh,
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I guess we don't have any details
about who they're laying off.
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It just says that they believe it's
the right decision at this time.
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Many of you will view this as a
shift in our culture as we evolve.
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So we'll see where this goes.
But it's been a tough week. Yeah.
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It's been a tough past six
months for people in tech.
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Yeah. There's a lot of tech
layoffs for sure. And of course,
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the next story's the same
type of thing. Vox Media,
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which is the company behind
ESP Nation, pop Sugar,
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Thrillist, the Verge, uh,
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New York Magazine and a whole
bunch of other stuff are, uh,
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laying off 7% of their workforce.
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Although that ends up being about
130 employees. It's still mm-hmm.
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, you know, it's, it's
sad, you know, Twitter laid off what,
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half their employees and
Facebook's laid off people.
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Microsoft's laid off people. Google's
laid off people. You know, it's, it's, uh,
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I, I think what's driving a lot of
this is a lot of the venture capital
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is drying up and these companies
have to become profitable or they're
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not gonna survive.
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Yeah. Uh,
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box Media specifically said the
decision was based on slower ad sales.
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Mm-hmm. that too. You
know, that's, that's part of it as well.
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But, you know, they have to be
profitable because the f the money,
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the free money from the, uh, investors
is sort of drying up at this point,
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you know, for now. Anyway,
we'll see if it comes back.
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But it's good that certain companies out
there are profitable from the get-go,
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and some haven't really been mm-hmm.
, so mm-hmm. ,
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it amazes me that, uh, there,
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there's one particular company in the
podcasting world that I'm absolutely
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surprised they're still
here,, but.
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I don't think we need to share the name,
but I, I am familiar with the company.
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Yeah. So, uh, but hey, you
know, they can do it. It's good.
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It's a story from James k Cridlin over
at Pod News been reported that the
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number of podcasts in 22,
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the new podcasts in 2022
has dropped off by about
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80% over 2020.
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There was 1 million or
so new launches in 2020,
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and only 219,000 in all of 2022.
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And my speculation, and
along with his is, uh,
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part of it is Anchor.
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Anchor had a good percentage
of all the new shows in
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2020, but those were.
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They weren't real shows.
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Yeah. They weren't really shows.
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They were kind of test
shows a lot of the time.
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Yeah. Uh, somebody called 'em Flash,
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flash Casts or something like that.
Mm-hmm.. And, you know,
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that happens, you know, people
want to dip their toes in it,
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and Anchor was a good place for
that, for, for that purpose anyway,
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but they were automatically
submitting to Apple.
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And of course that gets better
reach because Apple's API is
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used on a bunch of other apps. And
so it kind of gets them out there.
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And that's where that number
comes from, is, you know, apple,
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between Apple and the Podcast Index.
That's how they got that number.
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And you know, now that Anchor is
no longer doing that. Uh, you know,
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auto, in fact, they don't even give
you an RSS feed if you don't, you know,
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if you don't ask for it
or set it up. That's.
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Wild.
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Yeah. And, you know,
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that's fine cuz it goes out on Spotify
and that's what most people that use
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Anchor just wanna be on Spotify.
That's cool. Mm-hmm..
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But that is more the, uh, the drop.
I, I, I don't, you know, we're seeing,
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I wouldn't say growth in number of new
shows, but we're, you know, it's steady.
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I would also say the Pandemic had
a significant impact on this. Yeah.
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I mean, I don't know how, if significant
is the correct word, but Yeah.
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Well, it would.
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Add more time, my understanding.
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Yeah. Everybody seemed
to have more time, you know,
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a lot of people were working from home
that don't normally work from home.
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And so they had time, you know,
instead of commuting, they could, uh,
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create podcasts. Well.
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Well that,
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but also companies needed to still
have some type of contact with their
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customers and their, you know, their
audience. So they were like, okay,
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this is the easiest way to do it. So.
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So it isn't really all doom and gloom
as the headlines looked like, you know,
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and they said it was an 80% drop
in new shows and, you know, well,
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you dig into it, it, yeah.
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You know, yeah. And you,
it's, it's not as bad as, uh,
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as the headline makes it out
to be. But also, uh, with,
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with the tech layoffs that we are seeing,
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I always love to hear people
coming out of that situation by
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creating something of their own that
they're able to build up and sustain
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themselves on and be proud of. And yeah,
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podcasting is obviously one of those
things. So maybe we'll see a slight,
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slight uptick in podcasts
due to that. I don't know.
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Ironically, the next story,
and I call, we're.
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Just going back and forth.
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Yeah. So Triton, which is a,
uh, advertising company that,
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uh, we have partnered
with in the past, uh,
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says podcast downloads
grew by 20% in 2022.
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So if the number of new shows are down,
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well more people are downloading
the existing ones. I guess,
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it's all I can figure. Uh, but there's
been an increase in new content,
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increase in number of listeners
and the amount of listening. Uh,
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there was a number in here. Yeah. Each,
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the average podcast
listener Downs downloads
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5.6 episodes per week.
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That's a.
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Lot. Yeah. And then Wednesday is the
top day for listening top hours. I mean,
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they really dig in here.
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top hours of listening is between
11:00 AM and 1:00 PM So lunch break.
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And most podcast listeners are
younger than the general population.
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I don't know if that's true, know us.
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And they skew slightly more
male than female. And there's a.
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Whole No thanks.
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There's a whole, uh, chart
here that, uh, talks about it,
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but that's, that's cool. It's
up 20% according to Triton. Now,
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Triton only measures certain shows, so,
you know, your mileage may vary. Mm-hmm.
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. Anyway,
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so Todd and I will be in
Vegas in March for the podcast
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movement evolution. It's the first
time I'm going to evolutions. And, uh,
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they put out their schedule the other day,
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so if you're interested or
you're going now, you can, uh,
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plan out what things you're gonna go
to as all the sessions and the parties
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and all that stuff, uh, spelled out
on their schedule. So that's good.
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That's kind of early. Usually they put
that out like the couple weeks before,
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so.
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Well, we, I mean, we're only a.
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Little, we're.
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A month and a half out, to be completely
honest, so, you know. Yeah. But, uh,
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yeah,
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I've been to this event before I went
last year in Los Angeles and I really
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enjoyed it just based
on the attendees. Uh,
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this one Evolutions is definitely
more industry and professional based,
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you know, making those connections,
uh, between companies less,
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more hobbyist creator mm-hmm.
more, um, more coming from,
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you know, a network, a media
company, something like that.
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So it'll be interesting to see
the move from LA to, to Vegas,
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you know, cuz a lot of those people were
local at the Los Angeles events. Hey,
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I wonder. Yeah. You know, I wonder how
that's gonna bode for, uh, you know,
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who shows up, but quite a list of, uh,
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00:09:01,870 --> 00:09:04,880
exhibitors there and speakers and whatnot.
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Yeah, I,
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I took a look at the schedule and
I'm pleased to see quite a few,
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uh, companies that you don't always see
on the schedule here for sessions and
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whatnot. Um, got a lot
of great topics. So it,
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it looks like it's panning
out to be a worthwhile event.
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Yeah. With only two of us going,
I don't know how much, uh, time.
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I'll have to go to sessions, but we'll
see. I thought this was fun cuz uh,
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you see a lot of these websites out
there with.fm instead of.com. Yeah.
167
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I hate it. I personally hate it.
168
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Well, you, you know, FM was,
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was originally meant for radio
stations to use mm-hmm.,
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but it's actually dominated
by podcasting companies.
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I know.
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And part of the reason I hate it is I
think it just leads to more confusion
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a lot of the time. Like, it brings
people in because people know what FM is,
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but then they like, then it
just skews how they think.
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Like a podcast works a lot of
the time. Right. Which is really,
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it's not important.
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It's me just being finicky about it and
because I get up on a high horse about,
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00:10:07,890 --> 00:10:12,320
um, about.fm.io.net, like
all of it. So that's,
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this is really a me thing.
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. Right, right. But yeah, a
lot, I mean, a whole bunch of it,
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they list out a bunch
of 'em, like, you know,
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of course Anchors a FM
and cash box and, uh,
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what is it? Uh, there's a bunch
of 'em. Fireside transistor,
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00:10:27,630 --> 00:10:29,880
overcast, you know
mm-hmm. megaphone.
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00:10:30,490 --> 00:10:33,960
So it is interesting though, you would
think that the radio stations would,
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would pick that up, but maybe they're
not that interested in the web.
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I guess not.
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. So I guess that
brings us to our best practice.
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Kate's gonna talk a little more
about this a little bit later,
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but video podcasting. Uh,
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did you guys know that video has
always been part of podcasting? Uh,
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delivering video via RSS
has always been a thing.
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Now it's not a very popular
thing. at this point.
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It's not widely available,
that's for sure.
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Yeah. You know, amongst the
listening apps, there's, you know,
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maybe two or three, four that do it. Uh,
I know Apple does, and they've always,
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they always have since they started.
And, uh, you know, there's, uh,
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there's other apps, uh, most of the
new podcast apps that, uh, you know,
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for the podcast 2.0 stuff,
they, uh, they handle video,
200
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but most people that do video
for their podcast might be better
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off doing a YouTube
channel for their podcast,
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and then they can publish
the video to YouTube and
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publish the audio to the RSS feed.
And that gives you, you know,
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best of two things. You get into the
world's second largest search engine.
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A lot of people don't realize
that YouTube, when people
are looking for things,
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YouTube is the second
place people go after.
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Google. I mean, if you use your,
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your SEO and your descriptions and
titles and everything wisely, yeah.
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You're gonna show up in, in the
top results immediately. But, um,
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I agree. Putting thing,
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putting a video podcast on YouTube
and having it not necessarily be a
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traditional RSS feed podcast
does work in the podcaster's
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favor a lot more than they might think.
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Oftentimes when we see people saying
that they wanna do a video podcast,
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it is right out the gate and they're like,
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I'm gonna do video and
audio and, you know,
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we have to do this and we're
gonna put it on social too,
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and they get overwhelmed. Oh yeah. That's,
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and nothing happens
like they, they're,
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they're not actually building
this audience. They're,
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they're so concerned
about just creating this,
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this video content that
they're not actually, you know,
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building some type of following, which.
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Yeah, I mean, there's nothing at,
at all wrong with video via rss.
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And like I said, it, uh,
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but it doesn't get as wide a
distribution as the audio does.
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Definitely not because, and I,
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there's only so much that
that's gonna change too.
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Yeah. You know,
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and but there was a cooking show that
was really popular for a long time as a
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video podcast, and that was
video only. She, you know,
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she didn't do any audio and delivered
at VR r s s and it was quite successful.
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I I, I'll have to check in and see if
it's still going, but, uh, you know,
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there's some good reasons that you
might want to do an RSS video, you know,
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a regular podcast video versus
YouTube or any of those other places.
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You know, Todd says on his, uh,
geek News Central show that, uh,
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about 25% of his audience
watch the video version,
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but he does two separate feeds.
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Ne never put video down your audio
feed that is, that annoys people, that.
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that will annoy everyone .
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Right. So if you're gonna
do video, uh, you know,
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our best practice would
be to use Power Press,
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do your audio on one channel and
your video on another channel.
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You can publish both of them using
the same post and have the players
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for both video and audio on your post.
And that works like a champ. But again,
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you know,
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is it worth all the extra
bandwidth and all the extra storage
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for video podcast when you can get Google
to pay for it on YouTube. So,
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you know, you have to think of
that yourself, what you know,
250
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what what works best for
you and maybe do all three,
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do a video RSS feed and do a
YouTube channel that there's nothing
252
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wrong with that either.
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Yeah. Uh, my,
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like you can do whatever you want
and that you feel comfortable with,
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but I would not recommend winging
a whole 30 minute video that you
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just hope is gonna work out. Yeah. Uh,
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winging a 62nd TikTok is
much different than Wing a
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30 minute YouTube.
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Video. So Yeah. And, and most podcast
videos that I've seen, you know,
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when we go live on this
show or go live on any show,
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it's just talking head video. So it's
not super compelling video in most cases.
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And also remember, if you're doing
video, this is another best practice.
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I gotta put these bullet
points in. But remember,
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most of your audience is still
gonna be audio, so don't say, Hey,
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look at this and not explain
it in the audio what,
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what they're supposed
to be looking at. Yeah.
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I would look, I would,
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I would recommend looking into YouTube
shorts as opposed to an entire video
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podcast.
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Yeah, you could do that too. And,
uh, you do the shorts or you know,
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TikTok or whatever, uh, what is
it on Instagram and Facebook?
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There's a little short videos as well.
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Yeah. The.
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Reels reels and uh, you
know, that's not a podcast,
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but that may help promote
your audio podcast. Very cool.
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Anything else to add before we
go on to the Blueberry news?
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No.
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. Okay.
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Yeah, we sort of buried the lead, at
least I'm super excited about this.
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I don't know how everybody else feels,
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but we've added a whole
bunch of podcast 2.0 features
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and the biggest one was
the value for value. We,
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uh, integrated with Albi,
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which is over@getlb.com
if you're interested,
285
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what this allows you to do,
286
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and we explain it in the blog
post we have linked here, but, uh,
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what that allows you to do is in
some of the new podcasting apps,
288
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people can send you Satoshi's,
you know, that sounds weird.
289
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That's like a hundred
millionth of a Bitcoin,
290
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so it doesn't amount to a
lot of money per Satoshi,
291
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but they can stream it, you know,
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so like in Pod verse for instance,
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when I listen to shows on there
that are value for value enabled,
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I set it to like 10 sets
per minute. And, you know,
295
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over the course of the show I might
send 'em 50 cents or something, but it,
296
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it's pretty cool. And then you can
do boosts, which are, you know,
297
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say you want to send
them thousand Satoshis,
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which is probably about
45 cents right now,
299
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and you can send that along
with a message that, you know,
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it just promotes interaction. A lot
of the shows I listen to that are,
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are that way they,
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they have a whole section where they
acknowledge all the people that are
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supporting them via this
value for value thing,
304
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but we also added a whole lot
of other features as well. Um,
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all of them are in our publisher system
and they will all be out on Monday
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in Power Press.
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So on Monday be sure to refresh
Power Press and up or update it and
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you'll have all the new toys.
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Yeah.
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Suffice to say value for value was quite
a bit for me to wrap my head around at
311
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first.
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So the non-technical explanation
is that podcasters can
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enable this new,
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new feature for their RSS feed
that they're able to accept Bitcoin
315
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and crypto money that people,
that listeners are sending.
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That's what Mike was saying
with the Satoshis and the, uh,
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you know, the boosts that you can
do. It's essentially sending pennies.
318
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You know, you're sending this, this
very, very minuscule amount of money. Um,
319
00:18:07,320 --> 00:18:08,960
you can send as much as you want,
320
00:18:09,180 --> 00:18:14,040
but it's just bridging the
gap between online currency
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and your podcast. And it's really,
I mean, it's really cool for the,
322
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the shows that are, you know,
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have this audience of people that
understand how this is working and it's,
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it's slow, but I do see that it could,
325
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it could pick up because it's a really
cool thing to just make available.
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It's part of a, the,
327
00:18:35,440 --> 00:18:39,160
the podcasting 2.0 bigger
story and capabilities.
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00:18:39,340 --> 00:18:42,240
But this one's, I mean, this one's fun to,
329
00:18:42,370 --> 00:18:47,360
to play with and get your feet wet
into crypto and Bitcoin, I guess.
330
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Yeah.
331
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It's, uh, like I said,
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the cool thing about it is the
interaction that it provokes amongst the
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podcasters. Like I said,
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listening to some of the shows that
have this enabled and are promoting it,
335
00:19:00,650 --> 00:19:04,560
it, it's just fun. You know,
like new media show Todd's, uh,
336
00:19:04,560 --> 00:19:06,400
show with Rob Greenley, you know, I,
337
00:19:06,400 --> 00:19:09,040
I'll usually send him a
boost to Graham to get a,
338
00:19:09,060 --> 00:19:11,640
get my comment read on on the podcast.
339
00:19:11,970 --> 00:19:15,720
So and it works cuz Todd
has that running in the background.
340
00:19:15,720 --> 00:19:16,360
You'll hear that,
341
00:19:16,360 --> 00:19:19,800
you'll hear something come in and then
he'll read the comment and, and it,
342
00:19:19,800 --> 00:19:24,040
you know, provokes interaction. Uh, and
like I said, a lot of these other, uh,
343
00:19:24,040 --> 00:19:27,200
things that podcast 2.0
does, you know, like we,
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you can put location of where the podcast
is. So you're doing a travel show,
345
00:19:31,980 --> 00:19:35,480
you could throw your location in there
and there are apps out there where it's a
346
00:19:35,480 --> 00:19:39,720
map and it shows that that podcast
was in this particular place.
347
00:19:39,910 --> 00:19:43,440
Some of the other things, the live
item tag. So if you're gonna go live,
348
00:19:43,440 --> 00:19:45,200
you know, streaming audio or video,
349
00:19:45,340 --> 00:19:50,040
you can put that live item in your
settings and that lets apps that
350
00:19:50,320 --> 00:19:52,440
do it, uh, I think right now, uh,
351
00:19:52,440 --> 00:19:56,880
pod verse Fountain and so
there's an Android one, uh,
352
00:19:56,990 --> 00:20:00,280
what is it? Podcast
Addict just added that.
353
00:20:00,770 --> 00:20:05,080
So what's cool about that is say one of
your shows that you are subscribed to
354
00:20:05,080 --> 00:20:07,760
goes live, it'll pop up, uh,
355
00:20:07,870 --> 00:20:12,360
a notification and you could just play
it live right in the app you're in.
356
00:20:12,360 --> 00:20:15,800
You don't have to go to Facebook,
you don't have to go to, you know,
357
00:20:16,010 --> 00:20:17,840
YouTube live or whatever.
358
00:20:17,840 --> 00:20:22,440
You could just hit it there and you can
listen or I think v view it in some of
359
00:20:22,440 --> 00:20:23,100
the apps,
360
00:20:23,100 --> 00:20:27,920
but at least listen to the audio
live and it kind of brings back
361
00:20:27,920 --> 00:20:32,400
that, oh boy, it's Live now. You
know, like TV used to be.
362
00:20:32,920 --> 00:20:33,960
. Yeah.
363
00:20:34,280 --> 00:20:39,000
Suffice to say the podcasting 2.0
things that we are enabling and
364
00:20:39,000 --> 00:20:40,920
have already done, you know, it's the,
365
00:20:40,920 --> 00:20:44,920
the RSS feed is far and away
for a lot of podcasters.
366
00:20:45,180 --> 00:20:50,000
The most boring part of your podcast and
the part that like you don't understand
367
00:20:50,620 --> 00:20:52,120
and or don't care about,
368
00:20:52,120 --> 00:20:56,720
you just understand that
it is a requirement and
necessary to get your episodes
369
00:20:56,720 --> 00:20:57,340
out there.
370
00:20:57,340 --> 00:21:02,240
But all of the new cool things
that we basically associate with
371
00:21:02,240 --> 00:21:07,160
modern social media and communication
platforms online nowadays,
372
00:21:07,160 --> 00:21:10,280
all of these new podcast
2.0 tags that we're adding,
373
00:21:10,280 --> 00:21:14,720
like all of these features that we're
adding are essentially making those things
374
00:21:15,760 --> 00:21:19,240
possible in podcasting. It's,
it's the ability to go live,
375
00:21:19,240 --> 00:21:21,320
it's to be able to get paid this way.
376
00:21:21,550 --> 00:21:25,320
It's so that you can have the location
cuz you're used to that and all of the
377
00:21:25,320 --> 00:21:30,280
other things. We are doing this so
that you don't have to worry about it.
378
00:21:30,280 --> 00:21:31,040
Right. It's,
379
00:21:31,040 --> 00:21:34,880
we're we're doing this for your benefit
because we think it's a really cool
380
00:21:34,880 --> 00:21:38,240
thing to continue doing to help RSS feed,
381
00:21:38,240 --> 00:21:40,200
like stay relevant and stay powerful.
382
00:21:40,200 --> 00:21:43,760
And it's something that we are happy to
do to make it available for you guys,
383
00:21:43,760 --> 00:21:46,760
but with, you know, it's like it's
happening in the background for you.
384
00:21:46,760 --> 00:21:49,160
Yeah. Some of the big companies out there,
385
00:21:49,160 --> 00:21:53,600
like Spotify in particular really
would love to get rid of the RSS feed.
386
00:21:53,860 --> 00:21:58,600
And the reason for that is that
gives them more control over
387
00:21:58,600 --> 00:22:02,600
what goes on their app, which
is understandable. But the,
388
00:22:02,600 --> 00:22:06,760
the podcast 2.0 project
or podcasting 2.0 i,
389
00:22:06,960 --> 00:22:09,720
I keep getting corrected
cuz it's not Podcast 2.0,
390
00:22:09,720 --> 00:22:14,440
it's podcasting 2.0 ensures that RSS stays
391
00:22:14,680 --> 00:22:18,720
relevant and stays op an
open standard so that, okay,
392
00:22:18,720 --> 00:22:21,480
Spotify can choose not
to use it, that's great,
393
00:22:21,940 --> 00:22:26,200
but others will choose to use it.
So that keeps it open and you know,
394
00:22:26,200 --> 00:22:30,560
an open standard, you know, like
emails and Open Standard, uh, you know,
395
00:22:30,560 --> 00:22:35,160
you can send an email to any email
system out there from any other email
396
00:22:35,160 --> 00:22:39,560
system out there. We want podcasting
to kind of stay that way if possible.
397
00:22:39,560 --> 00:22:42,760
We don't talk about our YouTube channel
all that much and since we were talking
398
00:22:42,760 --> 00:22:44,400
about video podcasting.
399
00:22:44,990 --> 00:22:49,000
It's kind of been a limbo. I
we're, we're we're improving. Yeah.
400
00:22:49,000 --> 00:22:52,720
We'll be posting a lot of more stuff
in the upcoming weeks and months.
401
00:22:52,830 --> 00:22:56,080
Yeah. Yeah. We're, uh,
working on some how to videos,
402
00:22:56,080 --> 00:22:58,560
especially around some of
these new features mm-hmm.
403
00:22:58,600 --> 00:22:59,960
on there and you know,
404
00:22:59,960 --> 00:23:03,480
of course there is already somehow to
videos like how to set up Power press,
405
00:23:03,500 --> 00:23:07,360
how to use our publisher
system, that kind of thing. Uh,
406
00:23:07,360 --> 00:23:11,360
we're also beefing up our
documentation at Blueberry, uh,
407
00:23:11,410 --> 00:23:12,760
as at the same time,
408
00:23:12,760 --> 00:23:15,840
but a lot of those videos will
also be on our YouTube channel.
409
00:23:15,930 --> 00:23:18,960
So be be sure to check that out.
There's a link in the show notes.
410
00:23:19,300 --> 00:23:23,560
And of course Todd's not here today
because he's probably speaking right now,
411
00:23:23,920 --> 00:23:27,000
or real soon ,
uh, this is, you know,
412
00:23:27,000 --> 00:23:30,640
as we're recording it's
Thursday noonish and, uh,
413
00:23:30,640 --> 00:23:32,440
he was gonna be doing the, uh,
414
00:23:32,440 --> 00:23:36,640
keynote one of the keynotes
at Pod Fest down in Orlando,
415
00:23:36,740 --> 00:23:40,520
and I believe he speaks
again tomorrow on Friday.
416
00:23:40,650 --> 00:23:44,200
So if you're at Pod Fest and
happen to listen to this,
417
00:23:44,250 --> 00:23:45,720
be sure to check that out.
418
00:23:45,720 --> 00:23:48,680
And I think they're doing a
live new media show as well. Uh.
419
00:23:48,870 --> 00:23:51,800
I believe they are. Yeah,
Todd is, Todd is around.
420
00:23:51,800 --> 00:23:53,880
We're not doing a booth or
anything, but he is there.
421
00:23:53,880 --> 00:23:58,520
And we'll be happy to speak to any
one of you about podcasting 2.0 stuff
422
00:23:58,570 --> 00:24:01,680
or our new partnership with
a phonic or Quicklinks.
423
00:24:01,680 --> 00:24:05,960
We've released so much new stuff
recently and he is out, he,
424
00:24:05,960 --> 00:24:09,000
he wants to talk to you about
everything. Yes. So go talk to him.
425
00:24:09,000 --> 00:24:11,120
Yep. He's not hard to find. All right.
426
00:24:11,310 --> 00:24:15,040
Onto the Blueberry Pro
tip from Kate this week.
427
00:24:19,670 --> 00:24:22,440
Really simple syndication or r s s.
428
00:24:22,910 --> 00:24:27,760
It's a 23 year old web standard that
allows websites and applications to
429
00:24:27,760 --> 00:24:30,400
read information and content
from your website or podcast.
430
00:24:30,800 --> 00:24:33,600
Think of it like a business
card for your podcast.
431
00:24:34,210 --> 00:24:38,400
It informs places like Apple
Podcast, Google, iHeart, Amazon,
432
00:24:38,400 --> 00:24:42,320
and all the rest about your
podcast. It's title, description,
433
00:24:42,490 --> 00:24:45,560
episode title, album art,
and most importantly,
434
00:24:45,760 --> 00:24:50,440
where listeners and their podcast
listening apps can download or stream your
435
00:24:50,440 --> 00:24:51,200
episode.
436
00:24:51,200 --> 00:24:55,720
Blueberry creates the r s s feed
for you as all podcast hosts do,
437
00:24:56,180 --> 00:25:00,520
but Blueberry enables you to host that
r s s feed on your website using the
438
00:25:00,520 --> 00:25:01,520
Power press plugin,
439
00:25:01,630 --> 00:25:06,600
allowing you to send your
podcast to the pod catchers from
440
00:25:06,600 --> 00:25:11,290
your website. So when is
a podcast not a podcast?
441
00:25:12,250 --> 00:25:16,940
Well, a podcast isn't a podcast when it's
a video hosted on sites like YouTube.
442
00:25:17,690 --> 00:25:22,220
A podcast isn't a podcast when it's just
an audio file embedded in a blog post
443
00:25:22,220 --> 00:25:23,053
on your website.
444
00:25:23,730 --> 00:25:28,660
A podcast isn't a podcast if it's a
Twitter or Telegram spaces recording.
445
00:25:29,130 --> 00:25:33,260
What's missing in all of these
examples, the r s s feed.
446
00:25:34,000 --> 00:25:37,900
Now videos can be podcasts.
That much is true. However,
447
00:25:38,130 --> 00:25:42,100
your reach will be limited to only
those platforms that can currently
448
00:25:42,100 --> 00:25:46,140
accommodate video. That list is slim
at the moment, but it's getting bigger.
449
00:25:46,600 --> 00:25:51,460
For example, apple Podcasts can
play r s s videos, Spotify will not,
450
00:25:51,530 --> 00:25:56,460
unless you're on Spotify's owned platform
for the video. There are use cases,
451
00:25:56,640 --> 00:25:59,580
but you never want to throttle
the reach of your show.
452
00:26:00,350 --> 00:26:03,980
At Blueberry Pro Production, we make
use of all of the tools of blueberry.
453
00:26:03,980 --> 00:26:08,580
And one of the best features of the pro
hosting platform is the video and audio
454
00:26:08,580 --> 00:26:11,260
podcast availability for your show.
455
00:26:11,760 --> 00:26:16,460
You can have your video podcast and
your audio only podcast in two feeds,
456
00:26:16,850 --> 00:26:19,980
both with r s s hosted on your website.
457
00:26:20,400 --> 00:26:24,220
The video can be embedded on the website
for those who prefer that method of
458
00:26:24,420 --> 00:26:25,260
delivery to their audience.
459
00:26:25,260 --> 00:26:30,060
While the audio only r s s feed handles
the rest of the pod catchers that
460
00:26:30,060 --> 00:26:32,460
don't have video r s s availability yet,
461
00:26:32,970 --> 00:26:37,780
it's the best of all worlds and it's
the only time a video can become a
462
00:26:37,780 --> 00:26:42,340
podcast when it's riding the rails
of the internet on an r s s feed.
463
00:26:43,200 --> 00:26:47,230
If you'd like help turning your videos
into actual podcasts and hosting those
464
00:26:47,230 --> 00:26:51,790
podcasts on your WordPress website, come
and talk to us over@blueberrypro.com.
465
00:26:51,900 --> 00:26:53,950
This is Kate and I'll
talk to you next time.
466
00:26:59,170 --> 00:27:02,710
All right, so we have
a question of the week.
467
00:27:04,180 --> 00:27:06,950
Yeah, I like this one a
lot. So the question is,
468
00:27:07,540 --> 00:27:09,950
I have another person managing my podcast,
469
00:27:10,730 --> 00:27:13,870
but I don't want them to
have my login information.
470
00:27:14,170 --> 00:27:16,830
Can I have additional users
on my blueberry account?
471
00:27:17,050 --> 00:27:20,830
And the answer is, of course,
yes. We have account sharing,
472
00:27:20,980 --> 00:27:25,510
it's not too hard to find. You
go into your blueberry dashboard,
473
00:27:26,140 --> 00:27:30,910
a blueberry podcaster dashboard once you
log in and make sure if you have more
474
00:27:30,910 --> 00:27:35,190
than one show to select the particular
show you wanna share access to.
475
00:27:35,190 --> 00:27:37,670
And then you click on show, then manage,
476
00:27:37,850 --> 00:27:40,950
and then you'll see another
item that says sharing settings.
477
00:27:40,970 --> 00:27:45,670
And you can invite people by email
and you can give 'em access to
478
00:27:45,670 --> 00:27:49,030
your stats or publishing or both.
479
00:27:49,250 --> 00:27:50,910
And that's at the show levels.
480
00:27:51,280 --> 00:27:56,190
They'll have no access to any other shows
on your account or your main account
481
00:27:56,190 --> 00:27:57,510
settings. So.
482
00:27:57,510 --> 00:28:00,590
This is really convenient for
teams, like really convenient,
483
00:28:00,590 --> 00:28:04,630
especially for people that have,
you know, assistance contractors,
484
00:28:05,470 --> 00:28:08,110
anything like, like a virtual
assistant, anything like that.
485
00:28:08,110 --> 00:28:11,070
It's just you're able to
set whether, you know,
486
00:28:11,130 --> 00:28:14,030
you want 'em to have access to stats
or you want 'em to be able to publish.
487
00:28:14,140 --> 00:28:18,470
It's, it's a lot of good opportunities
there to still lock things down,
488
00:28:18,470 --> 00:28:19,910
but get things done. Yeah.
489
00:28:19,910 --> 00:28:22,430
A lot of, a lot of podcast, uh,
490
00:28:22,610 --> 00:28:27,590
consultants use Blueberry
Pro hosting and they have all
491
00:28:27,590 --> 00:28:31,510
their clients' shows under that one
Blueberry Pro hosting account mm-hmm.
492
00:28:31,550 --> 00:28:31,590
.
493
00:28:31,590 --> 00:28:36,150
And this way you can give all your
podcasters access to their own stats
494
00:28:36,150 --> 00:28:40,430
without affecting any of the other
shows on your network. So it, uh,
495
00:28:40,430 --> 00:28:43,270
it's real handy. It was a
feature that we implemented,
496
00:28:43,270 --> 00:28:45,470
I think last year mm-hmm.
497
00:28:45,510 --> 00:28:50,430
and it was probably the
number one most requested feature that we
498
00:28:50,430 --> 00:28:52,710
had, you know, since
doing the pro hosting.
499
00:28:52,800 --> 00:28:57,150
We ab we got bombarded with this
question so often and,
500
00:28:57,490 --> 00:28:59,670
and rightfully so., it's .
501
00:28:59,670 --> 00:29:02,870
You know, it's, and it's not just
pro hosting, it's any hosting, uh,
502
00:29:02,870 --> 00:29:06,430
or just stats. If you just have
stats with us, uh, you can,
503
00:29:06,430 --> 00:29:10,190
you can share that access as
well. So pretty, uh, pretty slick.
504
00:29:10,860 --> 00:29:12,710
What about, uh, wraps it up.
505
00:29:12,710 --> 00:29:17,430
If you got a question you want us to
answering the show, you can email me,
506
00:29:17,430 --> 00:29:21,710
mike blueberry.com and we
can use it on the show.
507
00:29:21,710 --> 00:29:25,710
We can do audio or video or text or
508
00:29:26,590 --> 00:29:30,750
Facebook group or whatever you want to
do, but get that question to us and, uh,
509
00:29:30,750 --> 00:29:34,430
we may use it on the show. So I
think that about covers it this week.
510
00:29:35,200 --> 00:29:37,870
We, uh, I think it does.
I don't know, I think,
511
00:29:37,940 --> 00:29:40,990
I think it's back to you and
Todd next week, but, um, we will,
512
00:29:41,000 --> 00:29:44,600
will be kind of switching it
up in the near future. So.
513
00:29:44,750 --> 00:29:47,240
Yeah, watch for that,
for that, we're,
514
00:29:47,240 --> 00:29:52,000
we're gonna not rebrand completely,
but we're gonna update our artwork and,
515
00:29:52,000 --> 00:29:55,840
uh, the format of the show is gonna change
a little bit. Hopefully it'll be, uh,
516
00:29:55,840 --> 00:29:57,680
more useful for you and, uh,
517
00:29:57,680 --> 00:30:02,680
all the stuff we normally read at
the end of the episode is available
518
00:30:02,690 --> 00:30:07,320
in the show notes over@podcastinsider.com.
We'll catch you next week.
519
00:30:07,320 --> 00:30:08,200
Thanks everyone.
00:00:10,480 --> 00:00:13,660
And welcome to Podcast
Insider. I'm Mike Dell,
2
00:00:13,760 --> 00:00:17,540
and with me today is Mackenzie
Bennett. How are you doing, Mackenzie?
3
00:00:17,720 --> 00:00:20,820
I'm doing well, Mike, and a
happy belated birthday to.
4
00:00:20,820 --> 00:00:25,420
You. Ah, thank you. Yeah, it's weird
being as old as old people now.
5
00:00:25,860 --> 00:00:26,490
6
00:00:26,490 --> 00:00:29,660
What a delightful way to
think about your birthday.
7
00:00:29,900 --> 00:00:30,733
8
00:00:30,850 --> 00:00:35,660
I went to my 30th high school
reunion quite a few years
9
00:00:35,660 --> 00:00:37,860
ago, actually.
10
00:00:37,860 --> 00:00:40,540
why are all these old
people here?
11
00:00:40,820 --> 00:00:41,860
Looking in a mirror.
12
00:00:41,890 --> 00:00:46,780
Just happens. Yeah. Whatever. It's
better than the alternative. Yes. So,
13
00:00:46,830 --> 00:00:51,700
uh, anyway, today we got some
news, uh, some kind of lousy news,
14
00:00:51,700 --> 00:00:56,500
but then some better news, and we
got our normal, uh, best practice,
15
00:00:56,770 --> 00:00:59,940
have a pro tip. We have some
blueberry stuff. Of course,
16
00:00:59,940 --> 00:01:03,340
we're probably burying the lead.
So, uh, let's, let's just wait.
17
00:01:03,340 --> 00:01:06,980
Let's just get on with our industry
news and then, uh, the, the,
18
00:01:06,980 --> 00:01:09,900
the leading story will
be in the Blueberry News.
19
00:01:16,180 --> 00:01:19,730
So the first article that we
wanna talk about is, I'm sure,
20
00:01:20,210 --> 00:01:23,010
probably not surprising to anyone,
but in case you didn't know,
21
00:01:23,010 --> 00:01:27,930
Spotify is laying off 6% of
their employees according
to their chief content and
22
00:01:28,170 --> 00:01:32,130
advertising officer Don Ostra.
Um, and she's also exiting,
23
00:01:32,380 --> 00:01:34,610
so it's about 600 jobs.
24
00:01:34,720 --> 00:01:37,370
Yeah, that's, uh, that is lousy. I,
25
00:01:37,370 --> 00:01:41,690
I wonder if how much of that is gonna
be in the podcasting section of Spotify
26
00:01:42,000 --> 00:01:45,690
versus the music, and, you
know, all that stuff. But, uh,
27
00:01:45,690 --> 00:01:48,850
I guess we don't have any details
about who they're laying off.
28
00:01:49,140 --> 00:01:52,930
It just says that they believe it's
the right decision at this time.
29
00:01:53,520 --> 00:01:57,450
Many of you will view this as a
shift in our culture as we evolve.
30
00:01:57,980 --> 00:02:01,210
So we'll see where this goes.
But it's been a tough week. Yeah.
31
00:02:01,280 --> 00:02:04,690
It's been a tough past six
months for people in tech.
32
00:02:04,760 --> 00:02:07,690
Yeah. There's a lot of tech
layoffs for sure. And of course,
33
00:02:07,690 --> 00:02:10,730
the next story's the same
type of thing. Vox Media,
34
00:02:10,970 --> 00:02:15,610
which is the company behind
ESP Nation, pop Sugar,
35
00:02:15,650 --> 00:02:17,850
Thrillist, the Verge, uh,
36
00:02:17,850 --> 00:02:20,930
New York Magazine and a whole
bunch of other stuff are, uh,
37
00:02:21,130 --> 00:02:23,570
laying off 7% of their workforce.
38
00:02:24,050 --> 00:02:27,970
Although that ends up being about
130 employees. It's still mm-hmm.
39
00:02:28,010 --> 00:02:31,570
sad, you know, Twitter laid off what,
40
00:02:31,570 --> 00:02:35,370
half their employees and
Facebook's laid off people.
41
00:02:35,850 --> 00:02:40,330
Microsoft's laid off people. Google's
laid off people. You know, it's, it's, uh,
42
00:02:40,400 --> 00:02:45,210
I, I think what's driving a lot of
this is a lot of the venture capital
43
00:02:45,620 --> 00:02:50,610
is drying up and these companies
have to become profitable or they're
44
00:02:50,610 --> 00:02:51,443
not gonna survive.
45
00:02:51,680 --> 00:02:52,610
Yeah. Uh,
46
00:02:52,670 --> 00:02:56,890
box Media specifically said the
decision was based on slower ad sales.
47
00:02:56,890 --> 00:03:00,680
Mm-hmm.
know, that's, that's part of it as well.
48
00:03:00,680 --> 00:03:04,720
But, you know, they have to be
profitable because the f the money,
49
00:03:04,720 --> 00:03:09,440
the free money from the, uh, investors
is sort of drying up at this point,
50
00:03:09,440 --> 00:03:12,040
you know, for now. Anyway,
we'll see if it comes back.
51
00:03:12,040 --> 00:03:16,200
But it's good that certain companies out
there are profitable from the get-go,
52
00:03:16,260 --> 00:03:20,040
and some haven't really been mm-hmm.
53
00:03:20,040 --> 00:03:21,760
it amazes me that, uh, there,
54
00:03:21,760 --> 00:03:25,080
there's one particular company in the
podcasting world that I'm absolutely
55
00:03:25,080 --> 00:03:28,160
surprised they're still
here,
56
00:03:28,470 --> 00:03:32,720
I don't think we need to share the name,
but I, I am familiar with the company.
57
00:03:32,830 --> 00:03:37,040
Yeah. So, uh, but hey, you
know, they can do it. It's good.
58
00:03:37,110 --> 00:03:41,960
It's a story from James k Cridlin over
at Pod News been reported that the
59
00:03:41,960 --> 00:03:44,720
number of podcasts in 22,
60
00:03:44,720 --> 00:03:49,120
the new podcasts in 2022
has dropped off by about
61
00:03:49,120 --> 00:03:51,200
80% over 2020.
62
00:03:51,200 --> 00:03:54,720
There was 1 million or
so new launches in 2020,
63
00:03:54,740 --> 00:03:59,200
and only 219,000 in all of 2022.
64
00:03:59,580 --> 00:04:03,120
And my speculation, and
along with his is, uh,
65
00:04:03,120 --> 00:04:04,800
part of it is Anchor.
66
00:04:04,870 --> 00:04:09,320
Anchor had a good percentage
of all the new shows in
67
00:04:09,320 --> 00:04:10,800
2020, but those were.
68
00:04:10,910 --> 00:04:12,160
They weren't real shows.
69
00:04:12,160 --> 00:04:13,640
Yeah. They weren't really shows.
70
00:04:13,640 --> 00:04:16,440
They were kind of test
shows a lot of the time.
71
00:04:16,550 --> 00:04:19,800
Yeah. Uh, somebody called 'em Flash,
72
00:04:19,800 --> 00:04:23,600
flash Casts or something like that.
Mm-hmm.
73
00:04:23,600 --> 00:04:26,080
that happens, you know, people
want to dip their toes in it,
74
00:04:26,080 --> 00:04:30,000
and Anchor was a good place for
that, for, for that purpose anyway,
75
00:04:30,060 --> 00:04:32,680
but they were automatically
submitting to Apple.
76
00:04:33,020 --> 00:04:37,920
And of course that gets better
reach because Apple's API is
77
00:04:37,920 --> 00:04:41,160
used on a bunch of other apps. And
so it kind of gets them out there.
78
00:04:41,160 --> 00:04:43,840
And that's where that number
comes from, is, you know, apple,
79
00:04:43,840 --> 00:04:47,640
between Apple and the Podcast Index.
That's how they got that number.
80
00:04:47,820 --> 00:04:52,800
And you know, now that Anchor is
no longer doing that. Uh, you know,
81
00:04:52,800 --> 00:04:56,560
auto, in fact, they don't even give
you an RSS feed if you don't, you know,
82
00:04:56,560 --> 00:04:58,960
if you don't ask for it
or set it up. That's.
83
00:04:58,960 --> 00:04:59,350
Wild.
84
00:04:59,350 --> 00:05:00,680
Yeah. And, you know,
85
00:05:00,680 --> 00:05:04,520
that's fine cuz it goes out on Spotify
and that's what most people that use
86
00:05:04,520 --> 00:05:07,440
Anchor just wanna be on Spotify.
That's cool. Mm-hmm.
87
00:05:07,580 --> 00:05:12,440
But that is more the, uh, the drop.
I, I, I don't, you know, we're seeing,
88
00:05:12,790 --> 00:05:17,120
I wouldn't say growth in number of new
shows, but we're, you know, it's steady.
89
00:05:17,310 --> 00:05:22,240
I would also say the Pandemic had
a significant impact on this. Yeah.
90
00:05:22,240 --> 00:05:25,480
I mean, I don't know how, if significant
is the correct word, but Yeah.
91
00:05:25,480 --> 00:05:26,120
Well, it would.
92
00:05:26,120 --> 00:05:27,440
Add more time, my understanding.
93
00:05:27,680 --> 00:05:30,520
to have more time, you know,
94
00:05:30,520 --> 00:05:33,680
a lot of people were working from home
that don't normally work from home.
95
00:05:33,820 --> 00:05:37,320
And so they had time, you know,
instead of commuting, they could, uh,
96
00:05:37,320 --> 00:05:38,680
create podcasts. Well.
97
00:05:38,680 --> 00:05:39,040
Well that,
98
00:05:39,040 --> 00:05:43,360
but also companies needed to still
have some type of contact with their
99
00:05:43,760 --> 00:05:46,560
customers and their, you know, their
audience. So they were like, okay,
100
00:05:46,560 --> 00:05:48,200
this is the easiest way to do it. So.
101
00:05:48,210 --> 00:05:52,480
So it isn't really all doom and gloom
as the headlines looked like, you know,
102
00:05:52,480 --> 00:05:56,000
and they said it was an 80% drop
in new shows and, you know, well,
103
00:05:56,000 --> 00:05:57,240
you dig into it, it, yeah.
104
00:05:57,240 --> 00:05:59,720
You know, yeah. And you,
it's, it's not as bad as, uh,
105
00:05:59,720 --> 00:06:03,360
as the headline makes it out
to be. But also, uh, with,
106
00:06:03,360 --> 00:06:05,320
with the tech layoffs that we are seeing,
107
00:06:05,510 --> 00:06:09,960
I always love to hear people
coming out of that situation by
108
00:06:10,680 --> 00:06:15,000
creating something of their own that
they're able to build up and sustain
109
00:06:15,000 --> 00:06:17,600
themselves on and be proud of. And yeah,
110
00:06:17,600 --> 00:06:21,600
podcasting is obviously one of those
things. So maybe we'll see a slight,
111
00:06:21,600 --> 00:06:25,800
slight uptick in podcasts
due to that. I don't know.
112
00:06:26,070 --> 00:06:30,000
Ironically, the next story,
113
00:06:30,000 --> 00:06:31,040
Just going back and forth
114
00:06:31,040 --> 00:06:35,760
Yeah. So Triton, which is a,
uh, advertising company that,
115
00:06:35,760 --> 00:06:38,680
uh, we have partnered
with in the past, uh,
116
00:06:38,680 --> 00:06:42,840
says podcast downloads
grew by 20% in 2022.
117
00:06:42,890 --> 00:06:45,400
So if the number of new shows are down,
118
00:06:45,590 --> 00:06:49,400
well more people are downloading
the existing ones. I guess
119
00:06:49,630 --> 00:06:54,040
it's all I can figure. Uh, but there's
been an increase in new content,
120
00:06:54,480 --> 00:06:59,280
increase in number of listeners
and the amount of listening. Uh,
121
00:06:59,760 --> 00:07:01,920
there was a number in here. Yeah. Each,
122
00:07:02,220 --> 00:07:05,760
the average podcast
listener Downs downloads
123
00:07:05,910 --> 00:07:08,640
5.6 episodes per week.
124
00:07:09,270 --> 00:07:10,240
That's a.
125
00:07:10,240 --> 00:07:14,880
Lot. Yeah. And then Wednesday is the
top day for listening top hours. I mean,
126
00:07:14,880 --> 00:07:16,000
they really dig in here.
127
00:07:16,400 --> 00:07:21,120
11:00 AM and 1:00 PM So lunch break.
128
00:07:21,340 --> 00:07:25,680
And most podcast listeners are
younger than the general population.
129
00:07:26,230 --> 00:07:27,640
I don't know if that's true, know us.
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And they skew slightly more
male than female. And there's a.
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Whole No thanks.
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There's a whole, uh, chart
here that, uh, talks about it,
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but that's, that's cool. It's
up 20% according to Triton. Now,
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Triton only measures certain shows, so,
you know, your mileage may vary. Mm-hmm.
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so Todd and I will be in
Vegas in March for the podcast
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movement evolution. It's the first
time I'm going to evolutions. And, uh,
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they put out their schedule the other day,
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so if you're interested or
you're going now, you can, uh,
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plan out what things you're gonna go
to as all the sessions and the parties
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and all that stuff, uh, spelled out
on their schedule. So that's good.
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That's kind of early. Usually they put
that out like the couple weeks before,
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so.
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Well, we, I mean, we're only a.
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Little, we're.
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A month and a half out, to be completely
honest, so, you know. Yeah. But, uh,
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yeah,
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I've been to this event before I went
last year in Los Angeles and I really
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enjoyed it just based
on the attendees. Uh,
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this one Evolutions is definitely
more industry and professional based,
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you know, making those connections,
uh, between companies less,
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more hobbyist creator mm-hmm.
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you know, a network, a media
company, something like that.
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So it'll be interesting to see
the move from LA to, to Vegas,
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you know, cuz a lot of those people were
local at the Los Angeles events. Hey,
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I wonder. Yeah. You know, I wonder how
that's gonna bode for, uh, you know,
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who shows up, but quite a list of, uh,
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exhibitors there and speakers and whatnot.
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Yeah, I,
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I took a look at the schedule and
I'm pleased to see quite a few,
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uh, companies that you don't always see
on the schedule here for sessions and
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whatnot. Um, got a lot
of great topics. So it,
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it looks like it's panning
out to be a worthwhile event.
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Yeah. With only two of us going,
I don't know how much, uh, time.
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I'll have to go to sessions, but we'll
see. I thought this was fun cuz uh,
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you see a lot of these websites out
there with.fm instead of.com. Yeah.
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I hate it. I personally hate it.
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was originally meant for radio
stations to use mm-hmm.
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but it's actually dominated
by podcasting companies.
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I know.
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And part of the reason I hate it is I
think it just leads to more confusion
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a lot of the time. Like, it brings
people in because people know what FM is,
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but then they like, then it
just skews how they think.
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Like a podcast works a lot of
the time. Right. Which is really,
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it's not important.
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It's me just being finicky about it and
because I get up on a high horse about,
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um, about.fm.io.net, like
all of it. So that's,
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this is really a me thing.
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lot, I mean, a whole bunch of it,
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they list out a bunch
of 'em, like, you know,
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of course Anchors a FM
and cash box and, uh,
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what is it? Uh, there's a bunch
of 'em. Fireside transistor,
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overcast
mm-hmm.
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So it is interesting though, you would
think that the radio stations would,
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would pick that up, but maybe they're
not that interested in the web.
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I guess not.
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brings us to our best practice.
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Kate's gonna talk a little more
about this a little bit later,
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but video podcasting. Uh,
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did you guys know that video has
always been part of podcasting? Uh,
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delivering video via RSS
has always been a thing.
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Now it's not a very popular
thing.
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It's not widely available,
that's for sure.
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Yeah. You know, amongst the
listening apps, there's, you know,
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maybe two or three, four that do it. Uh,
I know Apple does, and they've always,
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they always have since they started.
And, uh, you know, there's, uh,
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there's other apps, uh, most of the
new podcast apps that, uh, you know,
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for the podcast 2.0 stuff,
they, uh, they handle video,
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but most people that do video
for their podcast might be better
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off doing a YouTube
channel for their podcast,
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and then they can publish
the video to YouTube and
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publish the audio to the RSS feed.
And that gives you, you know,
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best of two things. You get into the
world's second largest search engine.
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A lot of people don't realize
that YouTube, when people
are looking for things,
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YouTube is the second
place people go after.
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Google. I mean, if you use your,
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your SEO and your descriptions and
titles and everything wisely, yeah.
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You're gonna show up in, in the
top results immediately. But, um,
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I agree. Putting thing,
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putting a video podcast on YouTube
and having it not necessarily be a
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traditional RSS feed podcast
does work in the podcaster's
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favor a lot more than they might think.
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Oftentimes when we see people saying
that they wanna do a video podcast,
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it is right out the gate and they're like,
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I'm gonna do video and
audio and, you know,
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we have to do this and we're
gonna put it on social too,
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and they get overwhelmed. Oh yeah. That's,
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and nothing happens
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they're not actually building
this audience. They're,
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they're so concerned
about just creating this,
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this video content that
they're not actually, you know,
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building some type of following, which.
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Yeah, I mean, there's nothing at,
at all wrong with video via rss.
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And like I said, it, uh,
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but it doesn't get as wide a
distribution as the audio does.
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Definitely not because, and I,
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there's only so much that
that's gonna change too.
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Yeah. You know,
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and but there was a cooking show that
was really popular for a long time as a
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video podcast, and that was
video only. She, you know,
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she didn't do any audio and delivered
at VR r s s and it was quite successful.
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I I, I'll have to check in and see if
it's still going, but, uh, you know,
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there's some good reasons that you
might want to do an RSS video, you know,
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a regular podcast video versus
YouTube or any of those other places.
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You know, Todd says on his, uh,
geek News Central show that, uh,
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about 25% of his audience
watch the video version,
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but he does two separate feeds.
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Ne never put video down your audio
feed that is, that annoys people, that.
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Right. So if you're gonna
do video, uh, you know,
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our best practice would
be to use Power Press,
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do your audio on one channel and
your video on another channel.
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You can publish both of them using
the same post and have the players
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for both video and audio on your post.
And that works like a champ. But again,
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you know,
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is it worth all the extra
bandwidth and all the extra storage
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for video podcast when you can get Google
to pay for it on YouTube
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you know, you have to think of
that yourself, what you know,
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what what works best for
you and maybe do all three,
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do a video RSS feed and do a
YouTube channel that there's nothing
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wrong with that either.
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Yeah. Uh, my,
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like you can do whatever you want
and that you feel comfortable with,
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but I would not recommend winging
a whole 30 minute video that you
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just hope is gonna work out. Yeah. Uh,
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winging a 62nd TikTok is
much different than Wing a
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30 minute YouTube.
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Video. So Yeah. And, and most podcast
videos that I've seen, you know,
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when we go live on this
show or go live on any show,
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it's just talking head video. So it's
not super compelling video in most cases.
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And also remember, if you're doing
video, this is another best practice.
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I gotta put these bullet
points in. But remember,
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most of your audience is still
gonna be audio, so don't say, Hey,
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look at this and not explain
it in the audio what,
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what they're supposed
to be looking at. Yeah.
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I would look, I would,
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I would recommend looking into YouTube
shorts as opposed to an entire video
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podcast.
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Yeah, you could do that too. And,
uh, you do the shorts or you know,
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TikTok or whatever, uh, what is
it on Instagram and Facebook?
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There's a little short videos as well.
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Yeah. The.
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Reels reels and uh, you
know, that's not a podcast,
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but that may help promote
your audio podcast. Very cool.
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Anything else to add before we
go on to the Blueberry news?
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No.
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Yeah, we sort of buried the lead, at
least I'm super excited about this.
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I don't know how everybody else feels,
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but we've added a whole
bunch of podcast 2.0 features
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and the biggest one was
the value for value. We,
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uh, integrated with Albi,
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which is over@getlb.com
if you're interested,
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what this allows you to do,
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and we explain it in the blog
post we have linked here, but, uh,
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what that allows you to do is in
some of the new podcasting apps,
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people can send you Satoshi's,
you know, that sounds weird.
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That's like a hundred
millionth of a Bitcoin,
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so it doesn't amount to a
lot of money per Satoshi,
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but they can stream it, you know,
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so like in Pod verse for instance,
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when I listen to shows on there
that are value for value enabled,
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I set it to like 10 sets
per minute. And, you know,
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over the course of the show I might
send 'em 50 cents or something, but it,
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it's pretty cool. And then you can
do boosts, which are, you know,
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say you want to send
them thousand Satoshis,
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which is probably about
45 cents right now,
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and you can send that along
with a message that, you know,
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it just promotes interaction. A lot
of the shows I listen to that are,
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are that way they,
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they have a whole section where they
acknowledge all the people that are
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supporting them via this
value for value thing,
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but we also added a whole lot
of other features as well. Um,
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all of them are in our publisher system
and they will all be out on Monday
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in Power Press.
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So on Monday be sure to refresh
Power Press and up or update it and
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you'll have all the new toys.
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Yeah.
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Suffice to say value for value was quite
a bit for me to wrap my head around at
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first.
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So the non-technical explanation
is that podcasters can
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enable this new,
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new feature for their RSS feed
that they're able to accept Bitcoin
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and crypto money that people,
that listeners are sending.
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That's what Mike was saying
with the Satoshis and the, uh,
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you know, the boosts that you can
do. It's essentially sending pennies.
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You know, you're sending this, this
very, very minuscule amount of money. Um,
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you can send as much as you want,
320
00:18:09,180 --> 00:18:14,040
but it's just bridging the
gap between online currency
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and your podcast. And it's really,
I mean, it's really cool for the,
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the shows that are, you know,
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have this audience of people that
understand how this is working and it's,
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it's slow, but I do see that it could,
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it could pick up because it's a really
cool thing to just make available.
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It's part of a, the,
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the podcasting 2.0 bigger
story and capabilities.
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But this one's, I mean, this one's fun to,
329
00:18:42,370 --> 00:18:47,360
to play with and get your feet wet
into crypto and Bitcoin, I guess.
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Yeah.
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00:18:48,000 --> 00:18:49,840
It's, uh, like I said,
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the cool thing about it is the
interaction that it provokes amongst the
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podcasters. Like I said,
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listening to some of the shows that
have this enabled and are promoting it,
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it, it's just fun. You know,
like new media show Todd's, uh,
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show with Rob Greenley, you know, I,
337
00:19:06,400 --> 00:19:09,040
I'll usually send him a
boost to Graham to get a,
338
00:19:09,060 --> 00:19:11,640
get my comment read on on the podcast.
339
00:19:11,970 --> 00:19:15,720
So
has that running in the background.
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00:19:15,720 --> 00:19:16,360
You'll hear that,
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00:19:16,360 --> 00:19:19,800
you'll hear something come in and then
he'll read the comment and, and it,
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you know, provokes interaction. Uh, and
like I said, a lot of these other, uh,
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things that podcast 2.0
does, you know, like we,
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you can put location of where the podcast
is. So you're doing a travel show,
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you could throw your location in there
and there are apps out there where it's a
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map and it shows that that podcast
was in this particular place.
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Some of the other things, the live
item tag. So if you're gonna go live,
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you know, streaming audio or video,
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you can put that live item in your
settings and that lets apps that
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do it, uh, I think right now, uh,
351
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pod verse Fountain and so
there's an Android one, uh,
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what is it? Podcast
Addict just added that.
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So what's cool about that is say one of
your shows that you are subscribed to
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goes live, it'll pop up, uh,
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a notification and you could just play
it live right in the app you're in.
356
00:20:12,360 --> 00:20:15,800
You don't have to go to Facebook,
you don't have to go to, you know,
357
00:20:16,010 --> 00:20:17,840
YouTube live or whatever.
358
00:20:17,840 --> 00:20:22,440
You could just hit it there and you can
listen or I think v view it in some of
359
00:20:22,440 --> 00:20:23,100
the apps,
360
00:20:23,100 --> 00:20:27,920
but at least listen to the audio
live and it kind of brings back
361
00:20:27,920 --> 00:20:32,400
that, oh boy, it's Live now. You
know,
362
00:20:32,920 --> 00:20:33,960
363
00:20:34,280 --> 00:20:39,000
Suffice to say the podcasting 2.0
things that we are enabling and
364
00:20:39,000 --> 00:20:40,920
have already done, you know, it's the,
365
00:20:40,920 --> 00:20:44,920
the RSS feed is far and away
for a lot of podcasters.
366
00:20:45,180 --> 00:20:50,000
The most boring part of your podcast and
the part that like you don't understand
367
00:20:50,620 --> 00:20:52,120
and or don't care about,
368
00:20:52,120 --> 00:20:56,720
you just understand that
it is a requirement and
necessary to get your episodes
369
00:20:56,720 --> 00:20:57,340
out there.
370
00:20:57,340 --> 00:21:02,240
But all of the new cool things
that we basically associate with
371
00:21:02,240 --> 00:21:07,160
modern social media and communication
platforms online nowadays,
372
00:21:07,160 --> 00:21:10,280
all of these new podcast
2.0 tags that we're adding,
373
00:21:10,280 --> 00:21:14,720
like all of these features that we're
adding are essentially making those things
374
00:21:15,760 --> 00:21:19,240
possible in podcasting. It's,
it's the ability to go live,
375
00:21:19,240 --> 00:21:21,320
it's to be able to get paid this way.
376
00:21:21,550 --> 00:21:25,320
It's so that you can have the location
cuz you're used to that and all of the
377
00:21:25,320 --> 00:21:30,280
other things. We are doing this so
that you don't have to worry about it.
378
00:21:30,280 --> 00:21:31,040
Right. It's,
379
00:21:31,040 --> 00:21:34,880
we're we're doing this for your benefit
because we think it's a really cool
380
00:21:34,880 --> 00:21:38,240
thing to continue doing to help RSS feed,
381
00:21:38,240 --> 00:21:40,200
like stay relevant and stay powerful.
382
00:21:40,200 --> 00:21:43,760
And it's something that we are happy to
do to make it available for you guys,
383
00:21:43,760 --> 00:21:46,760
but with, you know, it's like it's
happening in the background for you.
384
00:21:46,760 --> 00:21:49,160
Yeah. Some of the big companies out there,
385
00:21:49,160 --> 00:21:53,600
like Spotify in particular really
would love to get rid of the RSS feed.
386
00:21:53,860 --> 00:21:58,600
And the reason for that is that
gives them more control over
387
00:21:58,600 --> 00:22:02,600
what goes on their app, which
is understandable. But the,
388
00:22:02,600 --> 00:22:06,760
the podcast 2.0 project
or podcasting 2.0 i,
389
00:22:06,960 --> 00:22:09,720
I keep getting corrected
cuz it's not Podcast 2.0,
390
00:22:09,720 --> 00:22:14,440
it's podcasting 2.0 ensures that RSS stays
391
00:22:14,680 --> 00:22:18,720
relevant and stays op an
open standard so that, okay,
392
00:22:18,720 --> 00:22:21,480
Spotify can choose not
to use it, that's great,
393
00:22:21,940 --> 00:22:26,200
but others will choose to use it.
So that keeps it open and you know,
394
00:22:26,200 --> 00:22:30,560
an open standard, you know, like
emails and Open Standard, uh, you know,
395
00:22:30,560 --> 00:22:35,160
you can send an email to any email
system out there from any other email
396
00:22:35,160 --> 00:22:39,560
system out there. We want podcasting
to kind of stay that way if possible.
397
00:22:39,560 --> 00:22:42,760
We don't talk about our YouTube channel
all that much and since we were talking
398
00:22:42,760 --> 00:22:44,400
about video podcasting
399
00:22:44,990 --> 00:22:49,000
It's kind of been a limbo. I
we're, we're we're improving. Yeah.
400
00:22:49,000 --> 00:22:52,720
We'll be posting a lot of more stuff
in the upcoming weeks and months.
401
00:22:52,830 --> 00:22:56,080
Yeah. Yeah. We're, uh,
working on some how to videos,
402
00:22:56,080 --> 00:22:58,560
especially around some of
these new features mm-hmm.
403
00:22:58,600 --> 00:22:59,960
404
00:22:59,960 --> 00:23:03,480
of course there is already somehow to
videos like how to set up Power press,
405
00:23:03,500 --> 00:23:07,360
how to use our publisher
system, that kind of thing. Uh,
406
00:23:07,360 --> 00:23:11,360
we're also beefing up our
documentation at Blueberry, uh,
407
00:23:11,410 --> 00:23:12,760
as at the same time,
408
00:23:12,760 --> 00:23:15,840
but a lot of those videos will
also be on our YouTube channel.
409
00:23:15,930 --> 00:23:18,960
So be be sure to check that out.
There's a link in the show notes.
410
00:23:19,300 --> 00:23:23,560
And of course Todd's not here today
because he's probably speaking right now,
411
00:23:23,920 --> 00:23:27,000
uh, this is, you know,
412
00:23:27,000 --> 00:23:30,640
as we're recording it's
Thursday noonish and, uh,
413
00:23:30,640 --> 00:23:32,440
he was gonna be doing the, uh,
414
00:23:32,440 --> 00:23:36,640
keynote one of the keynotes
at Pod Fest down in Orlando,
415
00:23:36,740 --> 00:23:40,520
and I believe he speaks
again tomorrow on Friday.
416
00:23:40,650 --> 00:23:44,200
So if you're at Pod Fest and
happen to listen to this,
417
00:23:44,250 --> 00:23:45,720
be sure to check that out.
418
00:23:45,720 --> 00:23:48,680
And I think they're doing a
live new media show as well. Uh.
419
00:23:48,870 --> 00:23:51,800
I believe they are. Yeah,
Todd is, Todd is around.
420
00:23:51,800 --> 00:23:53,880
We're not doing a booth or
anything, but he is there.
421
00:23:53,880 --> 00:23:58,520
And we'll be happy to speak to any
one of you about podcasting 2.0 stuff
422
00:23:58,570 --> 00:24:01,680
or our new partnership with
a phonic or Quicklinks.
423
00:24:01,680 --> 00:24:05,960
We've released so much new stuff
recently and he is out
424
00:24:05,960 --> 00:24:09,000
he wants to talk to you about
everything. Yes. So go talk to him.
425
00:24:09,000 --> 00:24:11,120
Yep. He's not hard to find. All right.
426
00:24:11,310 --> 00:24:15,040
Onto the Blueberry Pro
tip from Kate this week.
427
00:24:19,670 --> 00:24:22,440
Really simple syndication or r s s.
428
00:24:22,910 --> 00:24:27,760
It's a 23 year old web standard that
allows websites and applications to
429
00:24:27,760 --> 00:24:30,400
read information and content
from your website or podcast.
430
00:24:30,800 --> 00:24:33,600
Think of it like a business
card for your podcast.
431
00:24:34,210 --> 00:24:38,400
It informs places like Apple
Podcast, Google, iHeart, Amazon,
432
00:24:38,400 --> 00:24:42,320
and all the rest about your
podcast. It's title, description,
433
00:24:42,490 --> 00:24:45,560
episode title, album art,
and most importantly,
434
00:24:45,760 --> 00:24:50,440
where listeners and their podcast
listening apps can download or stream your
435
00:24:50,440 --> 00:24:51,200
episode.
436
00:24:51,200 --> 00:24:55,720
Blueberry creates the r s s feed
for you as all podcast hosts do,
437
00:24:56,180 --> 00:25:00,520
but Blueberry enables you to host that
r s s feed on your website using the
438
00:25:00,520 --> 00:25:01,520
Power press plugin,
439
00:25:01,630 --> 00:25:06,600
allowing you to send your
podcast to the pod catchers from
440
00:25:06,600 --> 00:25:11,290
your website. So when is
a podcast not a podcast?
441
00:25:12,250 --> 00:25:16,940
Well, a podcast isn't a podcast when it's
a video hosted on sites like YouTube.
442
00:25:17,690 --> 00:25:22,220
A podcast isn't a podcast when it's just
an audio file embedded in a blog post
443
00:25:22,220 --> 00:25:23,053
on your website.
444
00:25:23,730 --> 00:25:28,660
A podcast isn't a podcast if it's a
Twitter or Telegram spaces recording.
445
00:25:29,130 --> 00:25:33,260
What's missing in all of these
examples, the r s s feed.
446
00:25:34,000 --> 00:25:37,900
Now videos can be podcasts.
That much is true. However,
447
00:25:38,130 --> 00:25:42,100
your reach will be limited to only
those platforms that can currently
448
00:25:42,100 --> 00:25:46,140
accommodate video. That list is slim
at the moment, but it's getting bigger.
449
00:25:46,600 --> 00:25:51,460
For example, apple Podcasts can
play r s s videos, Spotify will not,
450
00:25:51,530 --> 00:25:56,460
unless you're on Spotify's owned platform
for the video. There are use cases,
451
00:25:56,640 --> 00:25:59,580
but you never want to throttle
the reach of your show.
452
00:26:00,350 --> 00:26:03,980
At Blueberry Pro Production, we make
use of all of the tools of blueberry.
453
00:26:03,980 --> 00:26:08,580
And one of the best features of the pro
hosting platform is the video and audio
454
00:26:08,580 --> 00:26:11,260
podcast availability for your show.
455
00:26:11,760 --> 00:26:16,460
You can have your video podcast and
your audio only podcast in two feeds,
456
00:26:16,850 --> 00:26:19,980
both with r s s hosted on your website.
457
00:26:20,400 --> 00:26:24,220
The video can be embedded on the website
for those who prefer that method of
458
00:26:24,420 --> 00:26:25,260
delivery to their audience.
459
00:26:25,260 --> 00:26:30,060
While the audio only r s s feed handles
the rest of the pod catchers that
460
00:26:30,060 --> 00:26:32,460
don't have video r s s availability yet,
461
00:26:32,970 --> 00:26:37,780
it's the best of all worlds and it's
the only time a video can become a
462
00:26:37,780 --> 00:26:42,340
podcast when it's riding the rails
of the internet on an r s s feed.
463
00:26:43,200 --> 00:26:47,230
If you'd like help turning your videos
into actual podcasts and hosting those
464
00:26:47,230 --> 00:26:51,790
podcasts on your WordPress website, come
and talk to us over@blueberrypro.com.
465
00:26:51,900 --> 00:26:53,950
This is Kate and I'll
talk to you next time.
466
00:26:59,170 --> 00:27:02,710
All right, so we have
a question of the week.
467
00:27:04,180 --> 00:27:06,950
Yeah, I like this one a
lot. So the question is,
468
00:27:07,540 --> 00:27:09,950
I have another person managing my podcast,
469
00:27:10,730 --> 00:27:13,870
but I don't want them to
have my login information.
470
00:27:14,170 --> 00:27:16,830
Can I have additional users
on my blueberry account?
471
00:27:17,050 --> 00:27:20,830
And the answer is, of course,
yes. We have account sharing,
472
00:27:20,980 --> 00:27:25,510
it's not too hard to find. You
go into your blueberry dashboard,
473
00:27:26,140 --> 00:27:30,910
a blueberry podcaster dashboard once you
log in and make sure if you have more
474
00:27:30,910 --> 00:27:35,190
than one show to select the particular
show you wanna share access to.
475
00:27:35,190 --> 00:27:37,670
And then you click on show, then manage,
476
00:27:37,850 --> 00:27:40,950
and then you'll see another
item that says sharing settings.
477
00:27:40,970 --> 00:27:45,670
And you can invite people by email
and you can give 'em access to
478
00:27:45,670 --> 00:27:49,030
your stats or publishing or both.
479
00:27:49,250 --> 00:27:50,910
And that's at the show levels.
480
00:27:51,280 --> 00:27:56,190
They'll have no access to any other shows
on your account or your main account
481
00:27:56,190 --> 00:27:57,510
settings. So.
482
00:27:57,510 --> 00:28:00,590
This is really convenient for
teams, like really convenient,
483
00:28:00,590 --> 00:28:04,630
especially for people that have,
you know, assistance contractors,
484
00:28:05,470 --> 00:28:08,110
anything like, like a virtual
assistant, anything like that.
485
00:28:08,110 --> 00:28:11,070
It's just you're able to
set whether, you know,
486
00:28:11,130 --> 00:28:14,030
you want 'em to have access to stats
or you want 'em to be able to publish.
487
00:28:14,140 --> 00:28:18,470
It's, it's a lot of good opportunities
there to still lock things down,
488
00:28:18,470 --> 00:28:19,910
but get things done. Yeah.
489
00:28:19,910 --> 00:28:22,430
A lot of, a lot of podcast, uh,
490
00:28:22,610 --> 00:28:27,590
consultants use Blueberry
Pro hosting and they have all
491
00:28:27,590 --> 00:28:31,510
their clients' shows under that one
Blueberry Pro hosting account mm-hmm.
492
00:28:31,550 --> 00:28:31,590
493
00:28:31,590 --> 00:28:36,150
And this way you can give all your
podcasters access to their own stats
494
00:28:36,150 --> 00:28:40,430
without affecting any of the other
shows on your network. So it, uh,
495
00:28:40,430 --> 00:28:43,270
it's real handy. It was a
feature that we implemented,
496
00:28:43,270 --> 00:28:45,470
I think last year mm-hmm.
497
00:28:45,510 --> 00:28:50,430
number one most requested feature that we
498
00:28:50,430 --> 00:28:52,710
had, you know, since
doing the pro hosting.
499
00:28:52,800 --> 00:28:57,150
We ab we got bombarded with this
question
500
00:28:57,490 --> 00:28:59,670
and rightfully so.
501
00:28:59,670 --> 00:29:02,870
You know, it's, and it's not just
pro hosting, it's any hosting, uh,
502
00:29:02,870 --> 00:29:06,430
or just stats. If you just have
stats with us, uh, you can,
503
00:29:06,430 --> 00:29:10,190
you can share that access as
well. So pretty, uh, pretty slick.
504
00:29:10,860 --> 00:29:12,710
What about, uh, wraps it up.
505
00:29:12,710 --> 00:29:17,430
If you got a question you want us to
answering the show, you can email me,
506
00:29:17,430 --> 00:29:21,710
mike blueberry.com and we
can use it on the show.
507
00:29:21,710 --> 00:29:25,710
We can do audio or video or text or
508
00:29:26,590 --> 00:29:30,750
Facebook group or whatever you want to
do, but get that question to us and, uh,
509
00:29:30,750 --> 00:29:34,430
we may use it on the show. So I
think that about covers it this week.
510
00:29:35,200 --> 00:29:37,870
We, uh, I think it does.
I don't know, I think,
511
00:29:37,940 --> 00:29:40,990
I think it's back to you and
Todd next week, but, um, we will,
512
00:29:41,000 --> 00:29:44,600
will be kind of switching it
up in the near future. So.
513
00:29:44,750 --> 00:29:47,240
Yeah, watch for that,
for that
514
00:29:47,240 --> 00:29:52,000
we're gonna not rebrand completely,
but we're gonna update our artwork and,
515
00:29:52,000 --> 00:29:55,840
uh, the format of the show is gonna change
a little bit. Hopefully it'll be, uh,
516
00:29:55,840 --> 00:29:57,680
more useful for you and, uh,
517
00:29:57,680 --> 00:30:02,680
all the stuff we normally read at
the end of the episode is available
518
00:30:02,690 --> 00:30:07,320
in the show notes over@podcastinsider.com.
We'll catch you next week.
519
00:30:07,320 --> 00:30:08,200
Thanks everyone.