Nov. 3, 2022
Choose Your Podcast Name Wisely – PCI 319
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Paypal Choosing a podcast name comes with some challenges, but like most things in life, it can be made easier with assistance from others. We urge you to choose your podcast title and associated branding materials wisely. Aside from podcast titles we focus on podcast listener growth, podcast ad sales and a reminder that we’re happy to migrate any podcaster from their current podcast host. Todd is back and MacKenzie is filling in for Mike; next week we’ll be back to our regularly scheduled programming.
Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.
News- Spoken word growing among younger audiences, a significant boost in gen z listeners
- Apple publishes insights about growing subscription podcasts
- Amazon offers ad-free music and podcasts with Prime membership
- Very little ad growth in Q3; it fell during the summer and picked up early fall. An increase in brand awareness advertising and decrease in direct response.
- Sounder.fm shutting down its podcast hosting. If you’re looking to save your podcast and move to Blubrry please contact us and we’ll give you details on our migration offerings.
Choosing a podcast name: Pick a distinct and memorable podcast title. Does your podcast name make sense to everyone or just you? Along with this is a well thought out and designed cover art. It never hurts to get a few pairs of eyes to weigh in on these choices. Lastly, consider SEO advantages and disadvantages with desired title.
Blubrry News- Blog Post: We’re Hiring: Social Media Strategist
Interview Tips – Conversation
Question of the WeekQuestion: Is posting / promoting my podcast daily too much?
Answer: Perhaps. It’s all very circumstantial, however we believe that engagement on a daily basis can get you further in the long run. People are more likely to overlook scheduled posts (on all platforms) about episodes or subscribing, etc. if you post every day as opposed to interacting with your comments, retweets, stories, and more. They want to feel involved. In a parasocial world, give the people a bit of what they want and you’ll go far.
Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Coming to you this week from the New Media Production Studio in Coldwater, Michigan & MacKenzie’s undisclosed location in Columbus, Ohio. Produced by the Blubrry Pro-Production team.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
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Our mailing address: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235
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Hey everyone. Welcome to another
edition of Podcast Insider.
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My name is Todd Cochran. I am back
after being out a couple weeks,
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but I am co-host. Today
is McKenzie Bennett.
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Mike's out McKenzie. How are.
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You? I'm good. I'm getting used
to, uh, being co-host recently.
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Yeah, that changed.
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And you are road casting from home
on your computer and everything,
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so not in the studio. So this
is a nice change too, isn't it?
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Yeah, I'm enjoying it. I really feel
like I'm doing a better job with the mic.
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Well, that's good than
I was at the studio.
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, because you're,
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you got your desk and everything
organized and sometimes it's really,
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it's true feeling comfortable, you know,
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in the studio you go into
it's kind of like, Okay,
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well I gotta move the mic here,
make sure the input's right.
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Someone's adjusted it and blade with
it and Yeah. You just never know.
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Here. I know everything works
and it takes away like that,
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that last bit of stress involved
in doing anything recording, so.
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Yeah, absolutely. So, alright,
well, we've got some news,
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We've got a best practice. We have, uh,
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stuff going on here at Blueberry and
of course I'm gonna give a report on my
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trip to Riyad. We've got a
Blueberry Pro tip from Toby,
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No interview and then
a question of the week.
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So there's been a bunch of new stuff come
out in the news about spoken word and,
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uh, stuff going on with, uh, with Edison.
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I have not been able to have time to
read that report, but I guess it's.
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Going up.
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And people are listening at a younger age.
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Yes.
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That's essentially what it's saying is
that they're definitely seeing a growth
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among younger audiences. So by
that I assume they mean Gen Z,
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but it says that overall 46% of
the US population listens to spoken
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word audio content on a daily
basis. And that seems high to me,
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like in a good way compared to what it.
35
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Has been. Yeah, and there was actually,
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I was talking with someone
about this yesterday,
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it appears that we're like
equivalent now of a, you know,
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AM radio obviously is demise completely,
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but now podcasting is above what
the audience of AM radio was not
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too long ago. So, and.
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Which this says it just is
increasing across the board. Yeah.
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Specifically there was a
214% increase among ages
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13 to 24. That's.
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Wild. That is wild. And I, you know,
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I don't go looking for
content 13 to 24, but I,
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I think it would be a worthy
endeavor to see what's out there.
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But if there's 13 to 24 year
olds listening to spoken word,
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then that means there is definitely
creators in that age group that's reaching
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those folks. So I don't
know too many, There's.
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So many creators in that age group.
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Yeah. And again, I don't know too many
13 year olds creating, creating content,
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but probably six 16 plus. I don't
know. Again, I'm just guessing.
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I,
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I think it's become this weird thing
too where when you ask a child what they
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wanna be when they grow up and they
say a YouTuber or a podcaster Right.
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Or something like that. Like this is,
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this has become a
legitimate thing for them.
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My son has done YouTube for a while,
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but he doesn't put stuff
out on a regular basis.
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And I went to the length
of buying a real expensive
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dslr and he was building his portfolios.
He's going to school to be a fireman,
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but at the same time he is wanting to
do this social thing. So yeah, I fully,
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I fully get it and, uh, but you
know, it's, it's just a lot of work.
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I think they all find that out. But
it's cool that segment is growing for.
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Sure.
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I think they said one of the main reasons
why is because spoken word content
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has moved to mobile. Like you were
bringing up the AM before. Yep.
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Yep, Yep.
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We're shifting away from that entirely.
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Everyone that is probably
listening to content like this, um,
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who's on mobile has a,
has a mobile device.
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So, you know, and, and, and I just, my
kids are all grown now. Grown now mm-hmm.
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, but I remember
even when they were in the car,
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and I can't remember when they had
their first mobile probably, Oh,
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we try to hold off as long as we can,
but I think 11, 12, something like that.
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Yeah, that seems good. And, um,
they were always just plugged in,
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listened to, whatever. So it's like they
didn't, they didn't want, of course,
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at that time I was
podcasting pretty heavily.
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They didn't wanna listen to podcasts,
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they didn't wanna listen to the radio
for sure. Mm-hmm.. So it,
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it only makes sense.
And as this, you know,
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as the entire segment of the
population continued to, to age the,
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I think the days of radio is in big, big
trouble over long, over the long term.
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I, you know, I, I, 10 years
ago I said they had 10 years,
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but probably they got a good, good
another 10. We'll see, I don't know,
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I'm just guesstimating here.
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I don't know. We'll see.
But it says that, um,
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58% of that time spent listening
is news, audio content. Wow.
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Wow. Typically. Well, the people
that also did this research,
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like it was Edison, but also npr
mm-hmm., So of the,
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of the findings,
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they said 58% of that was
listening to NPR and public radio.
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Huh. That's, that's curious. I haven't
listened to an NPR station in 20 years.
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So, uh, very curious. Well,
uh, I guess we'll see,
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but Apple on the other hand's publishing
insights about growing subscription
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podcasts and of course we're hot and
heavy in the middle of integration so that
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blueberry customers can publish directly
from blueberry into a subscription
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and it seems to be growing for a
while. Yeah. Seems to be growing.
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Specifically.
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They are calling out free trials are
converting listeners to subscribers. Oh,
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that's always nice to see because
that's not exactly how everything always
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happens.
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Yeah. And so is that's the trend
they're seeing is offering a free trial.
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Well I guess that's a free podcast and
then mm-hmm.. Interesting.
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You're.
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Two and a half times more likely to
convert a free listener to a paying
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subscriber when you give
them a free trial apparently.
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So you give them three
free episodes on a new show
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or a new series or, because I
don't know how I would, you know,
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I'm thinking about my show, it's
just been like, God forever.
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So is this a new show launches or
did they gi give any specifics?
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So it says make sure,
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like if you're gonna offer a free trial
to make sure that you are publishing a
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new subscriber content regularly so they
have an opportunity to appreciate the
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value while you're doing, while
they're in the trial window. Yeah. Huh.
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So I don't think it necessarily, like,
I don't think it has to be a new show.
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If you wanted to do a series
mm-hmm.,
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like your show is established
and you've been doing it forever.
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And if you wanted to do a
series on something very.
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Specific, I spin off.
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You could be like, I'm gonna have a,
I'm gonna have part one, part two,
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part three, part four.
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Give them parts one through three
in this trial and then then release
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the fourth one after.
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Right. I got you.
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Yeah.
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You know, I, it's,
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we've had a number of blueberry
customers that have responded to the,
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the newsletter where we were asked,
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Are you interested in doing and
being on the beta and being able to
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set up a podcast subscription
for a single show. And,
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uh, it could be an early release,
it could be a, a bonus content,
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whatever you wanna do, that offer's
still out there. We've had a,
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a number of folks, but we're
looking for a few more.
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So if you're interested in
being on this early, you know,
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from at least from a blueberry side
publishing directly into Apple for this
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subscription, uh, system,
uh, drop us an email. Uh,
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it can really come to,
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probably the best place would be our
marketing email marketing@blueberry.com,
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I would think would be the best
place for them to send that email.
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Amazon though, uh, and I
see you have a note in here,
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Wonder if it includes Wonder. It does. Uh,
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Amazon is offering ad free music
and podcasts with Prime membership.
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So because Amazon owns Wondery,
they're making all of the premium,
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all the premium shows on
Wondery available as ad
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free part of your premium membership.
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So you get a twofer there.
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I I mean, I might actually try them now.
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You know, and it, I guess the thing is,
I, I have a Prime membership already.
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I would've probably never had
paid for a Wonder re show,
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but now that they have included
that, well then, like you said,
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I might be willing to,
to give it a listen.
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Yep. Same boat.
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I would never pay for a Wondery show
unless it was very specific and I,
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you know, I felt like it was a reasonable
cost for the content that I wanted,
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but I never actually go out looking for
it just because I know there's so much
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good free stuff out there. Right.
But it's included, it's, you know,
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in my mind it's free. So.
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You know, the, the thing that
made me kind of, uh, see here,
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look at their strategy was that,
okay, so they're, they've all,
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they're budgeting money to just like
on Amazon Prime for their television.
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They're out there spending
money on video programming.
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So probably now wondering is probably
just in a, a budget line now in Amazon,
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say, Okay, you know, you gotta produce
X number of shows and if their hits,
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we'll continue them. If they're not,
uh, high risk from that standpoint,
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but it makes sense to make it available.
With Amazon having such a small, tiny,
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really less than 1% market share of all,
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because everyone's podcast can be on
there. Mine, this one is on there mm-hmm.
169
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, um, with it
having such slow adoption, it,
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it's looking to me like
they're trying to kickstart.
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Yeah. That's what I've been thinking too,
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of they're doing this
one because, you know,
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it's nice to include more things in
whatever package you're paying for,
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but to give these shows like a
kickstart that they need probably,
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or not even a kickstart if they're new,
but just a whole new bump in listens.
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Right. Anyway, so if you have an Amazon
Prime, which probably most people do,
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cuz I don't like to pay for shipping.
Uh, and I ship a lot of stuff on Amazon,
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definitely check out, uh, this,
uh, you know, premium content.
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There is a report, there's been very
little ad growth in quarter three.
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It fell during the summer, has picked
up this fall. Mm-hmm..
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So the economy being what it is, um,
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that's a little encouraging that the
ad spend has picked up a little bit.
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That as far as I know follows,
uh, the economy in general.
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I remember the news outlets coming
out and saying that in August,
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September that time that like, that
sales were picking up again mm-hmm.
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00:10:38,680 --> 00:10:40,720
and my first
thought was, well yeah,
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people took the summer off for their
kids and then they have to go back to
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school like they need to buy things. Yep.
So yeah, they're doing that. It's not,
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I, I don't know if it's people suddenly
having more capability, but it's,
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I think it's outta need.
191
00:10:53,600 --> 00:10:54,600
Well I think too,
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as we spent so much time locked
down and now this was really the
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first summer where people
could just move mm-hmm.
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and do things mm-hmm.
it makes sense now that,
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you know,
196
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people are back and getting cooler in
some regions of the US and other places.
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Cuz we're going into the,
the winter months here, uh,
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where it's starting to be summer
down under. But it's, it is a, um,
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00:11:16,120 --> 00:11:18,640
it's an interesting, uh,
to see what that happens.
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And of course we'll see what happens
in the beginning of next year.
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I guess the biggest
surprise really is sound.fm,
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which I really was not familiar with,
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is shutting down its podcast
hosting and they're going to,
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they're gonna switch
their business models.
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So they got about 5,000 shows
over there looking for new homes.
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I've seen some chit chatter on
Twitter and various different places.
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So if you are or know of
someone that is a Sound FM
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podcaster, um, let them know we're, we're
gonna, we haven't put it together yet,
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but have 'em email us and we'd be happy
to give them an a really sweet deal to
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move over and, uh, a
number of free months, uh,
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to come over and be on Blueberry.
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We're not changing our business model
and we are gonna continue to be in the
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hosting business. So if you know someone
that's on sound or send 'em our way,
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we'll be happy to take care of them in
transitioning them off a platform that's
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basically kicking them off.
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Yeah.
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One thing I will give sounder credit
for is that they are announcing it like
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they announced it this week, you know,
November 1st, something like that.
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And it, uh, is not going to be
shut down until January 31st.
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That's, you know, Yeah. That's a good
1, 2, 3 months for people to move. Yeah.
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Whereas we've seen instances before on
December 22nd or 23rd, a company says,
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Oh, we're canceling or hosting service.
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And in Christmas they were dead
and people were just, Well they.
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Had it's.
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Crushing. Yeah. They had extinction
events cuz people were on vacation and,
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you know, they just did not give
people up time. So 90 days Yeah.
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Good on sounder for doing that.
And, and I guess good luck on,
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they're going after brand safety, they're
gonna be doing brand safety stuff,
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which to me is okay, uh,
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interesting move moving under our
best practice. We've got a topic,
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choosing a podcast name,
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pick a distinct and
memorable podcast title.
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So I think a lot of podcasters make
a big mistake here when they do this.
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Mm-hmm. people
ask us all the time, like,
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they call in and they're asking about
hosting or they're asking about, you know,
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how to set up work or something like that.
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And then once they get all their
technical questions outta the way,
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that's when they start in on their,
um, on their podcast content questions.
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They just do it out of
curiosity. Mm-hmm.,
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because they know that we
work in podcasts. They're
like, I want your opinion.
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You work in this, Tell us.
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And one of the first things
that they ask sometimes is,
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what do you think of this title? And
sometimes you have to tell them it's not,
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it's not that great, you have
to find the, you have to find the words,
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but you have to break the news to them.
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You, you have to have, you have to have
the ugly baby discussion. You know,
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no one thinks their baby's ugly.
Everyone thinks their baby's beautiful,
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but sometimes if you're sitting outside,
you're like, well that's an ugly baby.
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So you have, you have to ,
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all our kids are beautiful. Right. But
sometimes you'll at other kids like, wow,
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you know.
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, you might be
more beautiful than mine.
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. But I, I think in,
in real realistic terms,
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you gotta think about is your
show, first of all,
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getting the show name to match
what the content is and making it
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easy. You know, this is
simple Podcast insider. Yeah.
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New media show. Yeah. Geek.
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News. I love the name of these shows.
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You know, these, these are simple
names to remember and they're very,
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they're very distinct in what they
mm-hmm., uh, you know,
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Young Forward is quick and
dirty tips, you know, and all.
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Of these are very apt for what the
actual content is. Right. It makes.
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Sense. So make sure, and it isn't,
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it needs to be short tree
four words if you can keep
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it in there. And again.
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That's a really good point,
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especially because everyone's looking
at this on mobile. Yep. And you know,
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that screen only goes so.
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Far and it's also something you gotta
think about what's people are gonna search
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for, you know, and, and that, you know,
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there's a bigger discussion
about that in episodes,
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but the picking the name I think
is, is critical. And then of course,
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having well thought out and
design cover art that is easy to
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read. Cuz many times we
don't read the title,
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we just look at the cover art and you
see a picture and you don't have to put
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your face on there. That's not
important. A lot of people do that. I.
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Kind of prefer you don't
a lot of the time, like I,
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I don't care what you look like, I
care what the show's gonna be about.
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And a lot of the time,
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based on the creativity of the
podcasts artwork mm-hmm.,
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I feel like I get a good idea
of the creativity of the show.
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Too. And also.
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Actual content that I'm about to consume.
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You know.
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And I know people are really
worried about budget and I know the
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people can go over to Fiber and for,
you know, 25 bucks or whatever get,
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uh, album art design. But
my caution to you is, and I,
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and I can't even design a stick
figure. So that's how bad I am.
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So I need, I need help for
someone that can do our,
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our artistically, you know,
more sensible than I am.
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So I can draw things and have
an idea and then hand that over.
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I think if you use fiber,
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the risk you run up against is
getting copyright violations.
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Cuz they've used some art from
something that they probably shouldn't.
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So you have to be real careful.
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There's a lot of great folks out
there that for a couple hundred bucks
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will really do a fantastic job. Mm-hmm.
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in creating you original
album art. But if nothing else,
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you know, try to do it yourself.
Try to come up with it,
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and also be very cognizant of any
of the art that you use in there.
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You can't, you have to pass
copyrights. So there's, there is a few,
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um, there's.
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There's a lot of good programs out
there that you're able to do it yourself
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or at least get started mm-hmm.
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and then maybe have
someone add in one critical design
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part, you know, and then you can
take that image and put it on there.
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But Canva is a really good
one that we recommend.
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We use that for a lot
of our social stuff. Um,
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but it's you to an extent,
you get what you're paid.
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For and if you're gonna do a brand,
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if you're working on brand image from the
beginning, don't pick some weird font.
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Try to pick a font that's pretty well
known so that if you want more stuff
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commission later, that
someone isn't gonna say, Oh,
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what is that font you used
if you're trying to carry
over the brand. So, but uh,
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again,
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I think the note here says it never hurts
to get a few pair of eyes to weigh on
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these choices. Lastly,
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consider SEO advantage and disadvantages
with the desired title. Absolutely.
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We're hiring,
320
00:17:53,760 --> 00:17:58,600
sadly Cho the who was with
us for a couple of years as
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00:17:58,600 --> 00:18:02,600
an intern, and then full time
she's moved on to, she's, uh,
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00:18:02,600 --> 00:18:06,880
getting ready to produ pursue her
master's degree. And at the same time, uh,
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00:18:06,960 --> 00:18:08,280
she's uh,
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in a new job where she's doing some
stuff that's applicable to her master's
325
00:18:12,120 --> 00:18:14,160
degree mm-hmm..
And so that means we're hiring,
326
00:18:14,160 --> 00:18:17,320
we're hiring a social
media strategist and, uh,
327
00:18:17,320 --> 00:18:20,080
we love to hire from the family. So.
328
00:18:20,250 --> 00:18:21,880
We would love to hire a podcaster.
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If you submit your application,
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00:18:25,470 --> 00:18:30,440
please let us know via email that
you're part of the podcasting
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family and that you're either a listener
or a podcaster and you're interested in
332
00:18:34,960 --> 00:18:36,800
the position and your name.
333
00:18:36,800 --> 00:18:41,800
So we can go drag your CV to the
top and review it because I think it
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00:18:41,800 --> 00:18:44,600
makes a better match in the long term.
335
00:18:44,600 --> 00:18:49,240
There's a level of understanding that
you just automatically have if you're
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already a podcaster,
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00:18:50,160 --> 00:18:54,920
going into trying to figure out what
type of content that people want on their
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00:18:54,920 --> 00:18:59,000
social media platforms and how, and
what other people are already doing.
339
00:18:59,230 --> 00:19:03,280
Like if you're consuming something else,
um, there's a lot of advantages there.
340
00:19:03,280 --> 00:19:04,560
But also, you know,
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00:19:04,560 --> 00:19:07,200
what you said about putting it like
let us know if you apply. Yeah.
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00:19:07,310 --> 00:19:11,280
People that aren't putting their
podcast experience on their resume for a
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00:19:11,480 --> 00:19:14,000
creative position like this,
you are making a mistake.
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00:19:14,460 --> 00:19:17,280
And I've reviewed about 50 applications.
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00:19:17,510 --> 00:19:22,080
Only one person has any podcast
experience so far in those.
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00:19:22,430 --> 00:19:24,720
I've got more to go through. But, um,
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00:19:24,720 --> 00:19:27,080
we're gonna be going through this
process for a couple of weeks,
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00:19:27,090 --> 00:19:30,240
so you got a little time
to get an application in,
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00:19:30,420 --> 00:19:34,920
but we do have right now some constraints.
If you're an exceptional candidate,
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00:19:34,920 --> 00:19:39,120
we may consider, um, but we want
someone in Michigan, Ohio, Indiana,
351
00:19:39,760 --> 00:19:43,440
Colorado and Arizona. That's where
we have payroll set up already. Yeah.
352
00:19:43,440 --> 00:19:47,120
If it's exceptional candidate, we'll
consider setting up payroll in your state.
353
00:19:47,500 --> 00:19:51,240
But it's a pain.
It is fully remote,
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00:19:51,500 --> 00:19:56,080
but we want be in those
states if possible. Or if
you wanna move to the States.
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00:19:56,080 --> 00:20:00,760
Now the position doesn't have
a, a stipend for moving. So,
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00:20:01,340 --> 00:20:04,400
but again, anything is
negotiable, but definitely. But.
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00:20:04,400 --> 00:20:05,720
We do have some good other benefits.
358
00:20:06,090 --> 00:20:08,920
Oh, absolutely. It's a
full, it's, it's full on,
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00:20:08,920 --> 00:20:13,200
it's a full-time position with health,
with, uh, medical, dental, vision,
360
00:20:14,030 --> 00:20:18,320
401k, health savings
plan, some tuition, uh,
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reimbursement for advanced education.
Mm-hmm.. So, uh, and pto.
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00:20:22,900 --> 00:20:23,960
And pto. I wouldn't not.
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00:20:23,960 --> 00:20:25,880
Be here if you guys would not offer pto.
364
00:20:25,880 --> 00:20:29,160
Yes. And p paid pto. Yes. So, yeah.
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00:20:29,710 --> 00:20:33,600
I, you know, what benefits
in this day and age are,
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00:20:33,980 --> 00:20:37,360
are a non-negotiable. So you're
happy to provide them. Yep.
367
00:20:37,360 --> 00:20:40,680
Absolutely. So send us, uh,
send us your resume. Uh,
368
00:20:40,680 --> 00:20:43,640
we want to hear from you and if
you don't have one ready, say, Hey,
369
00:20:43,640 --> 00:20:46,960
I've got one coming and here's my name.
Just hold on. It's coming in a week,
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00:20:47,000 --> 00:20:47,540
week or whatever.
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00:20:47,540 --> 00:20:50,840
And, and, you know, if you don't think
that you're the right person for this,
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00:20:51,260 --> 00:20:55,720
but you know, or you know, listen
to this show, email us and,
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and connect us to someone who you
think might be the right person.
374
00:20:58,440 --> 00:21:01,560
Yeah, absolutely. And, uh,
change somebody's life.
375
00:21:01,560 --> 00:21:03,920
Bringing part of the team here.
Mm-hmm.. All right.
376
00:21:03,920 --> 00:21:07,360
We do have a blueberry pro tip.
This comes from Toby. So I'll,
377
00:21:07,410 --> 00:21:10,160
if everything's queued up
right, I'll play this right now.
378
00:21:15,170 --> 00:21:17,000
Hi, it's Toby Goodman here.
379
00:21:17,350 --> 00:21:21,800
A few weeks ago I spoke about how
disappointed I am when I see podcasters
380
00:21:21,940 --> 00:21:25,840
ask me what questions I'd like
to answer on their podcast.
381
00:21:26,760 --> 00:21:31,040
These podcasts are set up in such a way
that just leaves me feeling like I'm
382
00:21:31,040 --> 00:21:35,440
filling a content hole, and yet
so many people are doing it.
383
00:21:35,440 --> 00:21:40,280
You could literally copy and paste
the premeditated soundbites from one
384
00:21:40,280 --> 00:21:44,960
interview to another. What a wasted
opportunity for us as podcasters.
385
00:21:45,600 --> 00:21:48,600
Isn't it more powerful to
create something remarkable?
386
00:21:48,730 --> 00:21:52,840
So our guests feel like they've been
involved in a meaningful and memorable
387
00:21:52,840 --> 00:21:53,673
conversation.
388
00:21:54,340 --> 00:21:58,840
The greatest and most memorable
interviews of our times have included
389
00:21:58,870 --> 00:22:03,690
thoughtful questions as
podcasters interviews are one
390
00:22:03,690 --> 00:22:08,650
of the most powerful ways we can create
remarkable content for our audience.
391
00:22:09,180 --> 00:22:12,570
In the last few months, I've been
focusing on asking better questions.
392
00:22:13,010 --> 00:22:17,770
While I understand there is value in
journalists strategically creating
393
00:22:18,250 --> 00:22:22,090
questions, so politicians, celebrities,
and the like, fall on their own swords,
394
00:22:22,090 --> 00:22:24,650
that's not really the kind of
questions I'm talking about.
395
00:22:25,080 --> 00:22:28,290
Simply because with my
interview podcast episode,
396
00:22:28,540 --> 00:22:33,330
my aim is to make the guest the star
so that they simply feel compelled
397
00:22:33,420 --> 00:22:36,530
to share our conversation with
the people in their world.
398
00:22:37,380 --> 00:22:41,410
Welcome to the world of highly
targeted organic marketing,
399
00:22:42,110 --> 00:22:44,490
and all that's required is preparation.
400
00:22:45,320 --> 00:22:49,010
A few prep habits I've created
along the way are as follows,
401
00:22:49,830 --> 00:22:53,010
Ask your guests ahead of time what
they don't want to talk about.
402
00:22:53,020 --> 00:22:58,010
It immediately shows respect and
puts them at ease. Ask for a bio,
403
00:22:58,160 --> 00:23:01,930
look them up on the internet and
study their LinkedIn profile.
404
00:23:02,080 --> 00:23:06,210
When you do look at all the
aspects, career, education,
405
00:23:06,390 --> 00:23:09,690
and interests, once you
have that information,
406
00:23:09,770 --> 00:23:13,010
think about questions
that fill in the gaps.
407
00:23:13,600 --> 00:23:17,530
I recently interviewed Nobel Peace
Prize winner, Lamin Abdul Mallek.
408
00:23:18,160 --> 00:23:20,410
Having studied his LinkedIn profile,
409
00:23:20,440 --> 00:23:24,170
I noticed that after helping to
build a cancer hospital in Zambia,
410
00:23:24,340 --> 00:23:27,450
he took a break to set up
a cafe in South Africa.
411
00:23:28,130 --> 00:23:30,410
While it's all there in the LinkedIn bio,
412
00:23:30,700 --> 00:23:35,170
it gave me a lot to ponder and led to a
set of questions that I hope created a
413
00:23:35,170 --> 00:23:39,610
unique, fun and memorable interview
for him. On the subject of the cafe,
414
00:23:39,760 --> 00:23:42,250
I asked what led to the decision.
415
00:23:42,790 --> 00:23:45,760
How did you convince your wife
and family to move country?
416
00:23:46,460 --> 00:23:51,040
Why would anyone move away from working
in cancer to baking cakes and making
417
00:23:51,040 --> 00:23:55,520
coffee? How did you adjust? What
are your memories of that time?
418
00:23:55,940 --> 00:24:00,120
How did it affect your children?
What led to you moving away? Again,
419
00:24:00,570 --> 00:24:04,760
looking back on it today, what
did you take from that experience?
420
00:24:05,400 --> 00:24:10,240
These are just a few questions I noted
down about one line on a LinkedIn
421
00:24:10,240 --> 00:24:13,400
bio. So next time you interview
someone on your podcast,
422
00:24:13,840 --> 00:24:18,560
think about what questions you can ask
that will bring out a unique story and
423
00:24:18,560 --> 00:24:22,880
in turn will help you create
a truly unique shareable
424
00:24:23,050 --> 00:24:27,840
episode. If you'd like support with your
podcast from positioning to production,
425
00:24:27,980 --> 00:24:32,800
I'd love to hear from you. You
can reach out@blueberrypro.com.
426
00:24:38,420 --> 00:24:42,520
You know, oftentimes and recently
I've been doing a lot of interviews,
427
00:24:42,520 --> 00:24:45,920
it's the person that's
done the homework. Mm-hmm.
428
00:24:45,960 --> 00:24:46,880
listened to some,
429
00:24:46,880 --> 00:24:51,040
maybe some previous interviews and picked
up on like one or two things that we
430
00:24:51,040 --> 00:24:54,080
didn't get into that they come
out and say, Hey, by the way,
431
00:24:54,510 --> 00:24:58,960
I was recently in an interview
where someone had heard
about my interaction with
432
00:24:58,960 --> 00:25:01,600
Steve Jobs and he asked
about that during the show.
433
00:25:01,900 --> 00:25:04,320
And all the times I've
been doing interviews,
434
00:25:04,320 --> 00:25:09,160
it's the only person that is ever
asked that without me freely giving it
435
00:25:09,160 --> 00:25:13,560
as part of an example of, you know, you
never know who's listening to your show.
436
00:25:13,560 --> 00:25:17,760
Yeah. So I think it really is important
that you do a little bit of homework,
437
00:25:17,760 --> 00:25:21,480
and I tell you, as soon as I get
an email from a podcast that says,
438
00:25:21,480 --> 00:25:24,600
these are the questions we're
going to go to, I'm like, ugh.
439
00:25:25,230 --> 00:25:27,200
Yeah. You're not one for the, uh,
440
00:25:27,200 --> 00:25:32,120
you're not one for the bolted list of
questions. And you know, some people are,
441
00:25:32,120 --> 00:25:35,720
but I think there's a lot of
opportunity for more organic,
442
00:25:36,140 --> 00:25:38,240
but productive conversation. Yeah.
443
00:25:38,490 --> 00:25:42,160
If the interviewer does
their homework, yeah,
444
00:25:42,160 --> 00:25:46,160
anyone can have a good conversation
if you're trying, there's,
445
00:25:46,160 --> 00:25:49,440
and I feel like a lot of time people
interviewing don't try. They're just like,
446
00:25:49,440 --> 00:25:53,120
they, they're, they're providing me
everything I need and I'm, they're not.
447
00:25:53,210 --> 00:25:57,960
There's a certain on fire show
that asks the same five questions,
448
00:25:58,070 --> 00:26:02,760
same five questions every episode, and
I'm like, Oh, please just, just shoot me.
449
00:26:02,790 --> 00:26:06,560
It's, this is boring. I'll get
in deeper, dig in more stuff.
450
00:26:06,560 --> 00:26:09,400
And the guests already has
listened to one or two episodes,
451
00:26:09,400 --> 00:26:13,160
They know the questions they're gonna
ask. Oh yeah. And so it's like, Ugh.
452
00:26:13,230 --> 00:26:17,400
Just to me that's boring, boring, boring
robotic. Yeah. Thanks Toby for that.
453
00:26:17,400 --> 00:26:21,880
And blueberry pro.com question
of the week, question of week is,
454
00:26:21,970 --> 00:26:26,440
is posting slash promoting my
podcast daily too much? Hmm.
455
00:26:26,850 --> 00:26:29,680
So I, I think this is a, perhaps,
456
00:26:29,950 --> 00:26:33,080
I think it's how it's done. Um, I,
457
00:26:33,230 --> 00:26:37,640
I don't know if I follow anything
like podcast wise or really, you know,
458
00:26:37,640 --> 00:26:41,800
show movie wise that promotes
every single day and says like,
459
00:26:41,800 --> 00:26:46,000
watch this episode or find
it here. Or, you know,
460
00:26:46,060 --> 00:26:47,840
the something, something something,
461
00:26:47,950 --> 00:26:52,920
what I think goes a longer way and
is better for everyone involved is
462
00:26:52,920 --> 00:26:54,480
engagement. You've,
463
00:26:54,880 --> 00:26:58,920
whenever you see like a tweet go viral
or a video go viral or something like
464
00:26:58,920 --> 00:27:03,640
that, it's because the company
was involved with someone not
465
00:27:03,960 --> 00:27:06,360
involved with the company. Some,
you know, quote unquote civilian.
466
00:27:06,670 --> 00:27:07,680
It's like the user,
467
00:27:07,680 --> 00:27:12,600
the social media user has interacted
with the social media company,
468
00:27:13,060 --> 00:27:14,480
you know, and it's,
469
00:27:15,010 --> 00:27:18,840
it just ends up being a lot more
entertaining and fun to be with.
470
00:27:18,980 --> 00:27:22,560
You know, promoting is at
a lot of different levels.
471
00:27:22,690 --> 00:27:26,560
It could be maybe have
a reel from an episode,
472
00:27:26,850 --> 00:27:31,520
or maybe you want to talk about
this three minute segment or
473
00:27:31,520 --> 00:27:34,600
something to that effect.
I think that's okay,
474
00:27:34,980 --> 00:27:37,920
but I think the average
podcaster doesn't have time.
475
00:27:37,920 --> 00:27:42,480
I think they have so much time to do
their show, so much time to do promotion.
476
00:27:42,720 --> 00:27:47,160
And as long as you ink out some time to
do a little promotion for each episode
477
00:27:47,160 --> 00:27:50,840
and that, let's say that's 30 minutes
and what does that 30 minutes consist of?
478
00:27:50,840 --> 00:27:53,640
Does, is it, it consists
of making a short reel,
479
00:27:53,640 --> 00:27:58,040
Does it consist of writing
some copy to basically say
480
00:27:58,270 --> 00:28:00,520
this, this part of the
episode was fantastic.
481
00:28:00,520 --> 00:28:03,160
You need to go and give
someone a kicker to get over.
482
00:28:03,230 --> 00:28:07,960
I I think as long as you e
out some time in your cycle
483
00:28:08,170 --> 00:28:12,760
to promote the episode, I think
that's what all most can do. You know,
484
00:28:12,760 --> 00:28:15,440
if you have the Blueberry Pro team,
they're gonna be helping you produce a,
485
00:28:15,710 --> 00:28:19,000
a number of things to promote,
but it, if like just on your own,
486
00:28:19,070 --> 00:28:23,120
you're gonna be like, Oh man, I gotta
put on Twitter or Facebook, Instagram.
487
00:28:23,770 --> 00:28:27,680
No, just put it a couple places where
your tribe's at and be done with it.
488
00:28:27,750 --> 00:28:32,040
It's a good idea. Like, like you said,
to schedule all of this, you know,
489
00:28:32,390 --> 00:28:33,223
days, weeks,
490
00:28:33,480 --> 00:28:36,520
whatever it is that you want out from
when you're publishing this original
491
00:28:36,520 --> 00:28:40,400
episode. And then if you schedule
quite a bit ahead of time,
492
00:28:40,430 --> 00:28:45,000
that does give you the opportunity
to engage a little bit. You know,
493
00:28:45,000 --> 00:28:48,320
when you are just scrolling and on
your own social media platforms,
494
00:28:48,510 --> 00:28:50,440
that's when you're able to get involved.
495
00:28:50,500 --> 00:28:54,280
But you don't have to be responsible
for posting each real right.
496
00:28:54,280 --> 00:28:57,960
Or tweet or Facebook poster
Reddit question, whatever it is,
497
00:28:57,960 --> 00:29:00,800
like every single time
live because that, yeah,
498
00:29:00,800 --> 00:29:02,080
that is what we'll take it outta you.
499
00:29:02,080 --> 00:29:04,240
That's what the average
podcaster does not have time.
500
00:29:04,440 --> 00:29:07,480
For. And I think too, there is this, um,
501
00:29:07,630 --> 00:29:11,280
I consider promoting hanging
out where my listeners hang out.
502
00:29:11,410 --> 00:29:13,720
So if I see something that
has been talked about,
503
00:29:13,720 --> 00:29:15,560
that I've talked about in my
show and say, Hey, by the way,
504
00:29:15,560 --> 00:29:17,960
I talked about that in
the show show episode X,
505
00:29:17,960 --> 00:29:21,520
x X and about this point in the show,
you wanna go listen, take a listen.
506
00:29:21,520 --> 00:29:24,560
And that, that to me is as much
promotion as do anything else.
507
00:29:24,560 --> 00:29:28,280
But I guess it depends if you're
hanging out with your audience and you,
508
00:29:28,280 --> 00:29:30,120
you have to know where
your audience hangs out.
509
00:29:30,120 --> 00:29:33,240
And that's a whole nother
topic for another show. So yes.
510
00:29:33,240 --> 00:29:33,960
It is.
511
00:29:33,960 --> 00:29:36,280
. So if you've got a question
you'd like us to answer a show,
512
00:29:36,280 --> 00:29:40,880
drop an email to mike@blueberry.com,
audio, text or video and we may use it,
513
00:29:41,000 --> 00:29:44,600
it you can also post a question on the
Blueberry podcasting Facebook group.
514
00:29:44,600 --> 00:29:48,520
Best place for support with any blueberry
product or service is our ticket
515
00:29:48,520 --> 00:29:51,880
system. That is blueberry.com/support.
516
00:29:51,930 --> 00:29:56,000
Sending in a ticket will give the whole
team access to it as opposed to direct
517
00:29:56,000 --> 00:29:57,160
emails or phone calls.
518
00:29:57,220 --> 00:30:00,120
And this week we've been coming to you
from the new media production studio,
519
00:30:00,120 --> 00:30:04,160
Carter, Michigan McKenzie's
undisclosed location in Columbus, Ohio,
520
00:30:04,160 --> 00:30:08,360
and of course, produced by the Blueberry
Pro production team@blueberrypro.com.
521
00:30:08,500 --> 00:30:10,800
You can find our listener survey at
522
00:30:10,800 --> 00:30:14,320
surveys.blueberry.com/podcast insider,
523
00:30:14,320 --> 00:30:16,000
and of course that'll be
in the show notes for you.
524
00:30:16,000 --> 00:30:18,440
So you can schedule one on one
with me, hosting customers only,
525
00:30:18,440 --> 00:30:20,280
onlyTodd@blueberry.com,
526
00:30:20,280 --> 00:30:23,280
this blueberry without the easing
schedule a tech chalk up with Mike,
527
00:30:23,280 --> 00:30:26,320
hosting customers only
mike@blueberry.com. And of course,
528
00:30:26,320 --> 00:30:27,840
the most important thing,
529
00:30:27,980 --> 00:30:32,920
you can send us your podcast sticker
or just an empty self-addressed
530
00:30:32,920 --> 00:30:37,560
damped envelope and we will send you a
Blueberry care package of stickers and
531
00:30:37,670 --> 00:30:41,320
cool swag that we've got
wandered around in McKenzie,
532
00:30:41,320 --> 00:30:43,720
you package those up and send
them out about once a week.
533
00:30:43,750 --> 00:30:47,200
Yeah, and you know what, this is
not necessarily just a sticker.
534
00:30:47,490 --> 00:30:51,240
We have many fun things that we
wanna share with people. Oh. And, um,
535
00:30:51,240 --> 00:30:53,080
the holidays are usually a
pretty good time for that.
536
00:30:53,690 --> 00:30:57,280
Oh, so you've got t-shirts,
you've got books, you have,
537
00:30:57,280 --> 00:30:58,680
you've got a whole bunch of stuff.
538
00:30:58,850 --> 00:31:03,120
We have some water bottles. Oh, we
have some notepads, we have pens,
539
00:31:03,120 --> 00:31:05,240
highlighters, we have,
we have a whole bunch of.
540
00:31:05,240 --> 00:31:08,960
Stuff. So they may actually have to
send an envelope or just send, send,
541
00:31:08,960 --> 00:31:13,480
just send their address. Right. And and
you'll send them something in a Yes.
542
00:31:13,980 --> 00:31:16,040
Yes. It might be questionable
of what you give,
543
00:31:16,040 --> 00:31:18,760
but I'll send you something
. Okay. Dealer's choice.
544
00:31:19,210 --> 00:31:23,880
Oh, that's awesome. All right
everyone, thanks for being here and uh,
545
00:31:24,040 --> 00:31:27,840
again, appreciate your ongoing
listenership, uh, podcast Insider.
546
00:31:27,840 --> 00:31:29,800
If you think about podcasting or you know,
547
00:31:29,800 --> 00:31:32,480
someone that's thinking about podcasting,
send 'em our way. And if they're,
548
00:31:32,480 --> 00:31:33,880
if you're not an affiliate already,
549
00:31:34,080 --> 00:31:36,960
consider becoming affiliate so
you can earn some money from those
550
00:31:36,960 --> 00:31:40,720
recommendations. Mackenzie actually
takes care of our affiliates, so, uh,
551
00:31:40,740 --> 00:31:42,760
get in there and make some money. But.
552
00:31:42,760 --> 00:31:44,600
Yeah, we would love to see
you guys make some money.
553
00:31:44,600 --> 00:31:48,560
Other than that, we'll wrap
this up everyone. Thanks
for being here. Thanks for,
554
00:31:48,560 --> 00:31:52,440
uh, listening and we'll see you next
time here on the podcast. Insider.
00:00:10,760 --> 00:00:14,900
Hey everyone. Welcome to another
edition of Podcast Insider.
2
00:00:14,900 --> 00:00:17,900
My name is Todd Cochran. I am back
after being out a couple weeks,
3
00:00:17,900 --> 00:00:21,940
but I am co-host. Today
is McKenzie Bennett.
4
00:00:22,010 --> 00:00:23,780
Mike's out McKenzie. How are.
5
00:00:23,780 --> 00:00:27,500
You? I'm good. I'm getting used
to, uh, being co-host recently.
6
00:00:27,930 --> 00:00:29,060
Yeah, that changed.
7
00:00:29,400 --> 00:00:34,260
And you are road casting from home
on your computer and everything,
8
00:00:34,260 --> 00:00:38,020
so not in the studio. So this
is a nice change too, isn't it?
9
00:00:38,020 --> 00:00:42,300
Yeah, I'm enjoying it. I really feel
like I'm doing a better job with the mic.
10
00:00:42,300 --> 00:00:44,020
Well, that's good than
I was at the studio.
11
00:00:44,340 --> 00:00:45,173
12
00:00:45,200 --> 00:00:48,860
you got your desk and everything
organized and sometimes it's really,
13
00:00:48,860 --> 00:00:50,780
it's true feeling comfortable, you know,
14
00:00:50,780 --> 00:00:53,020
in the studio you go into
it's kind of like, Okay,
15
00:00:53,020 --> 00:00:55,580
well I gotta move the mic here,
make sure the input's right.
16
00:00:55,580 --> 00:00:59,620
Someone's adjusted it and blade with
it and Yeah. You just never know.
17
00:00:59,650 --> 00:01:02,500
Here. I know everything works
and it takes away like that,
18
00:01:02,500 --> 00:01:06,660
that last bit of stress involved
in doing anything recording, so.
19
00:01:06,690 --> 00:01:10,060
Yeah, absolutely. So, alright,
well, we've got some news,
20
00:01:10,060 --> 00:01:12,620
We've got a best practice. We have, uh,
21
00:01:12,620 --> 00:01:15,460
stuff going on here at Blueberry and
of course I'm gonna give a report on my
22
00:01:15,460 --> 00:01:18,540
trip to Riyad. We've got a
Blueberry Pro tip from Toby,
23
00:01:18,590 --> 00:01:22,820
No interview and then
a question of the week.
24
00:01:29,070 --> 00:01:33,500
So there's been a bunch of new stuff come
out in the news about spoken word and,
25
00:01:33,630 --> 00:01:36,300
uh, stuff going on with, uh, with Edison.
26
00:01:36,530 --> 00:01:41,380
I have not been able to have time to
read that report, but I guess it's.
27
00:01:41,500 --> 00:01:42,333
Going up.
28
00:01:42,360 --> 00:01:45,140
And people are listening at a younger age.
29
00:01:45,360 --> 00:01:45,780
Yes.
30
00:01:45,780 --> 00:01:49,380
That's essentially what it's saying is
that they're definitely seeing a growth
31
00:01:49,620 --> 00:01:54,260
among younger audiences. So by
that I assume they mean Gen Z,
32
00:01:54,260 --> 00:01:59,140
but it says that overall 46% of
the US population listens to spoken
33
00:01:59,140 --> 00:02:04,060
word audio content on a daily
basis. And that seems high to me,
34
00:02:04,060 --> 00:02:06,420
like in a good way compared to what it.
35
00:02:06,420 --> 00:02:08,180
Has been. Yeah, and there was actually,
36
00:02:08,250 --> 00:02:10,020
I was talking with someone
about this yesterday,
37
00:02:10,020 --> 00:02:14,180
it appears that we're like
equivalent now of a, you know,
38
00:02:14,180 --> 00:02:17,140
AM radio obviously is demise completely,
39
00:02:17,140 --> 00:02:21,980
but now podcasting is above what
the audience of AM radio was not
40
00:02:21,980 --> 00:02:23,900
too long ago. So, and.
41
00:02:23,900 --> 00:02:28,100
Which this says it just is
increasing across the board. Yeah.
42
00:02:28,100 --> 00:02:32,780
Specifically there was a
214% increase among ages
43
00:02:33,100 --> 00:02:34,340
13 to 24. That's.
44
00:02:34,340 --> 00:02:36,700
Wild. That is wild. And I, you know,
45
00:02:36,700 --> 00:02:39,900
I don't go looking for
content 13 to 24, but I,
46
00:02:39,900 --> 00:02:43,500
I think it would be a worthy
endeavor to see what's out there.
47
00:02:43,500 --> 00:02:47,820
But if there's 13 to 24 year
olds listening to spoken word,
48
00:02:47,820 --> 00:02:52,260
then that means there is definitely
creators in that age group that's reaching
49
00:02:52,260 --> 00:02:54,140
those folks. So I don't
know too many, There's.
50
00:02:54,140 --> 00:02:55,780
So many creators in that age group.
51
00:02:55,970 --> 00:02:59,400
Yeah. And again, I don't know too many
13 year olds creating, creating content,
52
00:02:59,460 --> 00:03:03,280
but probably six 16 plus. I don't
know. Again, I'm just guessing.
53
00:03:03,590 --> 00:03:04,150
I,
54
00:03:04,150 --> 00:03:09,040
I think it's become this weird thing
too where when you ask a child what they
55
00:03:09,040 --> 00:03:13,640
wanna be when they grow up and they
say a YouTuber or a podcaster Right.
56
00:03:13,640 --> 00:03:15,240
Or something like that. Like this is,
57
00:03:15,310 --> 00:03:18,400
this has become a
legitimate thing for them.
58
00:03:18,610 --> 00:03:21,560
My son has done YouTube for a while,
59
00:03:21,620 --> 00:03:23,800
but he doesn't put stuff
out on a regular basis.
60
00:03:23,980 --> 00:03:28,120
And I went to the length
of buying a real expensive
61
00:03:28,510 --> 00:03:32,640
dslr and he was building his portfolios.
He's going to school to be a fireman,
62
00:03:32,640 --> 00:03:36,160
but at the same time he is wanting to
do this social thing. So yeah, I fully,
63
00:03:36,550 --> 00:03:41,000
I fully get it and, uh, but you
know, it's, it's just a lot of work.
64
00:03:41,110 --> 00:03:44,960
I think they all find that out. But
it's cool that segment is growing for.
65
00:03:44,960 --> 00:03:45,150
Sure.
66
00:03:45,150 --> 00:03:50,000
I think they said one of the main reasons
why is because spoken word content
67
00:03:50,020 --> 00:03:53,520
has moved to mobile. Like you were
bringing up the AM before. Yep.
68
00:03:53,520 --> 00:03:53,880
Yep, Yep.
69
00:03:53,880 --> 00:03:55,840
We're shifting away from that entirely.
70
00:03:56,360 --> 00:04:01,120
Everyone that is probably
listening to content like this, um,
71
00:04:01,120 --> 00:04:03,200
who's on mobile has a,
has a mobile device.
72
00:04:03,200 --> 00:04:07,520
So, you know, and, and, and I just, my
kids are all grown now. Grown now mm-hmm.
73
00:04:07,560 --> 00:04:09,880
even when they were in the car,
74
00:04:09,880 --> 00:04:13,720
and I can't remember when they had
their first mobile probably, Oh,
75
00:04:13,720 --> 00:04:17,600
we try to hold off as long as we can,
but I think 11, 12, something like that.
76
00:04:17,910 --> 00:04:22,680
Yeah, that seems good. And, um,
they were always just plugged in,
77
00:04:22,680 --> 00:04:26,880
listened to, whatever. So it's like they
didn't, they didn't want, of course,
78
00:04:26,880 --> 00:04:28,520
at that time I was
podcasting pretty heavily.
79
00:04:28,520 --> 00:04:30,080
They didn't wanna listen to podcasts,
80
00:04:30,080 --> 00:04:34,320
they didn't wanna listen to the radio
for sure. Mm-hmm.
81
00:04:34,320 --> 00:04:36,280
it only makes sense.
And as this, you know,
82
00:04:36,330 --> 00:04:40,800
as the entire segment of the
population continued to, to age the,
83
00:04:40,800 --> 00:04:45,600
I think the days of radio is in big, big
trouble over long, over the long term.
84
00:04:45,600 --> 00:04:48,000
I, you know, I, I, 10 years
ago I said they had 10 years,
85
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but probably they got a good, good
another 10. We'll see, I don't know,
86
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I'm just guesstimating here.
87
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I don't know. We'll see.
But it says that, um,
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58% of that time spent listening
is news, audio content. Wow.
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Wow. Typically. Well, the people
that also did this research,
90
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like it was Edison, but also npr
mm-hmm.
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of the findings,
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they said 58% of that was
listening to NPR and public radio.
93
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Huh. That's, that's curious. I haven't
listened to an NPR station in 20 years.
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So, uh, very curious. Well,
uh, I guess we'll see,
95
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but Apple on the other hand's publishing
insights about growing subscription
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podcasts and of course we're hot and
heavy in the middle of integration so that
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blueberry customers can publish directly
from blueberry into a subscription
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and it seems to be growing for a
while. Yeah. Seems to be growing.
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Specifically.
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They are calling out free trials are
converting listeners to subscribers. Oh,
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that's always nice to see because
that's not exactly how everything always
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happens.
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Yeah. And so is that's the trend
they're seeing is offering a free trial.
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Well I guess that's a free podcast and
then mm-hmm.
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You're.
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Two and a half times more likely to
convert a free listener to a paying
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subscriber when you give
them a free trial apparently.
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So you give them three
free episodes on a new show
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or a new series or, because I
don't know how I would, you know,
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I'm thinking about my show, it's
just been like, God forever.
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So is this a new show launches or
did they gi give any specifics?
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So it says make sure,
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like if you're gonna offer a free trial
to make sure that you are publishing a
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new subscriber content regularly so they
have an opportunity to appreciate the
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value while you're doing, while
they're in the trial window. Yeah. Huh.
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So I don't think it necessarily, like,
I don't think it has to be a new show.
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If you wanted to do a series
mm-hmm.
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like your show is established
and you've been doing it forever.
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And if you wanted to do a
series on something very.
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Specific, I spin off.
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You could be like, I'm gonna have a,
I'm gonna have part one, part two,
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part three, part four.
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Give them parts one through three
in this trial and then then release
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the fourth one after.
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Right. I got you.
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Yeah.
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You know, I, it's,
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we've had a number of blueberry
customers that have responded to the,
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the newsletter where we were asked,
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Are you interested in doing and
being on the beta and being able to
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set up a podcast subscription
for a single show. And,
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uh, it could be an early release,
it could be a, a bonus content,
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whatever you wanna do, that offer's
still out there. We've had a,
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a number of folks, but we're
looking for a few more.
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So if you're interested in
being on this early, you know,
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from at least from a blueberry side
publishing directly into Apple for this
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subscription, uh, system,
uh, drop us an email. Uh,
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it can really come to,
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probably the best place would be our
marketing email marketing@blueberry.com,
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I would think would be the best
place for them to send that email.
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Amazon though, uh, and I
see you have a note in here,
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Wonder if it includes Wonder. It does. Uh,
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Amazon is offering ad free music
and podcasts with Prime membership.
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So because Amazon owns Wondery,
they're making all of the premium,
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all the premium shows on
Wondery available as ad
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free part of your premium membership.
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So you get a twofer there.
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I I mean, I might actually try them now.
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You know, and it, I guess the thing is,
I, I have a Prime membership already.
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I would've probably never had
paid for a Wonder re show,
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but now that they have included
that, well then, like you said,
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I might be willing to,
to give it a listen.
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Yep. Same boat.
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I would never pay for a Wondery show
unless it was very specific and I,
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you know, I felt like it was a reasonable
cost for the content that I wanted,
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but I never actually go out looking for
it just because I know there's so much
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good free stuff out there. Right.
But it's included, it's, you know,
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in my mind it's free. So.
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You know, the, the thing that
made me kind of, uh, see here,
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look at their strategy was that,
okay, so they're, they've all,
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they're budgeting money to just like
on Amazon Prime for their television.
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They're out there spending
money on video programming.
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So probably now wondering is probably
just in a, a budget line now in Amazon,
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say, Okay, you know, you gotta produce
X number of shows and if their hits,
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we'll continue them. If they're not,
uh, high risk from that standpoint,
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but it makes sense to make it available.
With Amazon having such a small, tiny,
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really less than 1% market share of all,
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because everyone's podcast can be on
there. Mine, this one is on there mm-hmm.
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having such slow adoption, it,
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it's looking to me like
they're trying to kickstart.
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Yeah. That's what I've been thinking too,
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of they're doing this
one because, you know,
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it's nice to include more things in
whatever package you're paying for,
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but to give these shows like a
kickstart that they need probably,
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or not even a kickstart if they're new,
but just a whole new bump in listens.
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Right. Anyway, so if you have an Amazon
Prime, which probably most people do,
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cuz I don't like to pay for shipping.
Uh, and I ship a lot of stuff on Amazon,
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definitely check out, uh, this,
uh, you know, premium content.
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There is a report, there's been very
little ad growth in quarter three.
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It fell during the summer, has picked
up this fall. Mm-hmm.
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So the economy being what it is, um,
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that's a little encouraging that the
ad spend has picked up a little bit.
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That as far as I know follows,
uh, the economy in general.
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I remember the news outlets coming
out and saying that in August,
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September that time that like, that
sales were picking up again mm-hmm.
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thought was, well yeah,
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people took the summer off for their
kids and then they have to go back to
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school like they need to buy things. Yep.
So yeah, they're doing that. It's not,
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I, I don't know if it's people suddenly
having more capability, but it's,
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I think it's outta need.
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Well I think too,
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as we spent so much time locked
down and now this was really the
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first summer where people
could just move mm-hmm.
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you know,
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people are back and getting cooler in
some regions of the US and other places.
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Cuz we're going into the,
the winter months here, uh,
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where it's starting to be summer
down under. But it's, it is a, um,
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it's an interesting, uh,
to see what that happens.
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And of course we'll see what happens
in the beginning of next year.
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I guess the biggest
surprise really is sound.fm,
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which I really was not familiar with,
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is shutting down its podcast
hosting and they're going to,
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they're gonna switch
their business models.
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So they got about 5,000 shows
over there looking for new homes.
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I've seen some chit chatter on
Twitter and various different places.
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So if you are or know of
someone that is a Sound FM
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podcaster, um, let them know we're, we're
gonna, we haven't put it together yet,
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but have 'em email us and we'd be happy
to give them an a really sweet deal to
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move over and, uh, a
number of free months, uh,
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to come over and be on Blueberry.
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We're not changing our business model
and we are gonna continue to be in the
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hosting business. So if you know someone
that's on sound or send 'em our way,
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we'll be happy to take care of them in
transitioning them off a platform that's
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basically kicking them off.
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Yeah.
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00:12:10,640 --> 00:12:14,320
One thing I will give sounder credit
for is that they are announcing it like
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they announced it this week, you know,
November 1st, something like that.
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And it, uh, is not going to be
shut down until January 31st.
220
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That's, you know, Yeah. That's a good
1, 2, 3 months for people to move. Yeah.
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Whereas we've seen instances before on
December 22nd or 23rd, a company says,
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Oh, we're canceling or hosting service.
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And in Christmas they were dead
and people were just, Well they.
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Had it's.
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Crushing. Yeah. They had extinction
events cuz people were on vacation and,
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you know, they just did not give
people up time. So 90 days Yeah.
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Good on sounder for doing that.
And, and I guess good luck on,
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they're going after brand safety, they're
gonna be doing brand safety stuff,
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which to me is okay, uh,
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interesting move moving under our
best practice. We've got a topic,
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choosing a podcast name,
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pick a distinct and
memorable podcast title.
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So I think a lot of podcasters make
a big mistake here when they do this.
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Mm-hmm.
ask us all the time, like,
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they call in and they're asking about
hosting or they're asking about, you know,
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how to set up work or something like that.
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And then once they get all their
technical questions outta the way,
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that's when they start in on their,
um, on their podcast content questions.
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They just do it out of
curiosity. Mm-hmm.
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because they know that we
work in podcasts. They're
like, I want your opinion.
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You work in this, Tell us.
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And one of the first things
that they ask sometimes is,
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what do you think of this title? And
sometimes you have to tell them it's not,
244
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it's not that great
to find the, you have to find the words,
245
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but you have to break the news to them.
246
00:13:45,480 --> 00:13:48,960
You, you have to have, you have to have
the ugly baby discussion. You know,
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no one thinks their baby's ugly.
Everyone thinks their baby's beautiful,
248
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but sometimes if you're sitting outside,
you're like, well that's an ugly baby.
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So you have
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all our kids are beautiful. Right. But
sometimes you'll at other kids like, wow,
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you know.
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more beautiful than mine.
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in real realistic terms,
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you gotta think about is your
show, first of all
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getting the show name to match
what the content is and making it
256
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easy. You know, this is
simple Podcast insider. Yeah.
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New media show. Yeah. Geek.
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News. I love the name of these shows.
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You know, these, these are simple
names to remember and they're very,
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they're very distinct in what they
mm-hmm.
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Young Forward is quick and
dirty tips, you know, and all.
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Of these are very apt for what the
actual content is. Right. It makes.
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Sense. So make sure, and it isn't,
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it needs to be short tree
four words if you can keep
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it in there. And again.
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That's a really good point,
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especially because everyone's looking
at this on mobile. Yep. And you know,
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that screen only goes so.
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Far and it's also something you gotta
think about what's people are gonna search
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for, you know, and, and that, you know,
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there's a bigger discussion
about that in episodes,
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but the picking the name I think
is, is critical. And then of course,
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having well thought out and
design cover art that is easy to
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read. Cuz many times we
don't read the title,
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we just look at the cover art and you
see a picture and you don't have to put
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your face on there. That's not
important. A lot of people do that. I.
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Kind of prefer you don't
a lot of the time, like I,
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I don't care what you look like, I
care what the show's gonna be about.
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And a lot of the time,
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based on the creativity of the
podcasts artwork mm-hmm.
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I feel like I get a good idea
of the creativity of the show.
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Too. And also.
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Actual content that I'm about to consume.
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You know.
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And I know people are really
worried about budget and I know the
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people can go over to Fiber and for,
you know, 25 bucks or whatever get,
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uh, album art design. But
my caution to you is, and I,
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and I can't even design a stick
figure. So that's how bad I am.
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00:16:03,490 --> 00:16:08,040
So I need, I need help for
someone that can do our,
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our artistically, you know,
more sensible than I am.
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So I can draw things and have
an idea and then hand that over.
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I think if you use fiber,
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the risk you run up against is
getting copyright violations.
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Cuz they've used some art from
something that they probably shouldn't.
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So you have to be real careful.
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There's a lot of great folks out
there that for a couple hundred bucks
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will really do a fantastic job. Mm-hmm.
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album art. But if nothing else,
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you know, try to do it yourself.
Try to come up with it,
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and also be very cognizant of any
of the art that you use in there.
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You can't, you have to pass
copyrights. So there's, there is a few,
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um, there's.
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There's a lot of good programs out
there that you're able to do it yourself
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or at least get started mm-hmm.
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someone add in one critical design
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00:17:05,670 --> 00:17:08,800
part, you know, and then you can
take that image and put it on there.
307
00:17:08,800 --> 00:17:11,200
But Canva is a really good
one that we recommend.
308
00:17:11,200 --> 00:17:14,440
We use that for a lot
of our social stuff. Um,
309
00:17:14,440 --> 00:17:17,600
but it's you to an extent,
you get what you're paid.
310
00:17:17,600 --> 00:17:19,880
For and if you're gonna do a brand,
311
00:17:19,880 --> 00:17:23,920
if you're working on brand image from the
beginning, don't pick some weird font.
312
00:17:23,980 --> 00:17:28,160
Try to pick a font that's pretty well
known so that if you want more stuff
313
00:17:28,160 --> 00:17:30,280
commission later, that
someone isn't gonna say, Oh,
314
00:17:30,280 --> 00:17:35,240
what is that font you used
if you're trying to carry
over the brand. So, but uh,
315
00:17:35,240 --> 00:17:35,750
again,
316
00:17:35,750 --> 00:17:40,200
I think the note here says it never hurts
to get a few pair of eyes to weigh on
317
00:17:40,200 --> 00:17:41,360
these choices. Lastly,
318
00:17:41,600 --> 00:17:45,600
consider SEO advantage and disadvantages
with the desired title. Absolutely.
319
00:17:52,440 --> 00:17:53,273
We're hiring,
320
00:17:53,760 --> 00:17:58,600
sadly Cho the who was with
us for a couple of years as
321
00:17:58,600 --> 00:18:02,600
an intern, and then full time
she's moved on to, she's, uh,
322
00:18:02,600 --> 00:18:06,880
getting ready to produ pursue her
master's degree. And at the same time, uh,
323
00:18:06,960 --> 00:18:08,280
she's uh,
324
00:18:08,280 --> 00:18:12,120
in a new job where she's doing some
stuff that's applicable to her master's
325
00:18:12,120 --> 00:18:14,160
degree mm-hmm.
And so that means we're hiring,
326
00:18:14,160 --> 00:18:17,320
we're hiring a social
media strategist and, uh,
327
00:18:17,320 --> 00:18:20,080
we love to hire from the family. So.
328
00:18:20,250 --> 00:18:21,880
We would love to hire a podcaster.
329
00:18:22,290 --> 00:18:25,040
If you submit your application,
330
00:18:25,470 --> 00:18:30,440
please let us know via email that
you're part of the podcasting
331
00:18:30,440 --> 00:18:34,960
family and that you're either a listener
or a podcaster and you're interested in
332
00:18:34,960 --> 00:18:36,800
the position and your name.
333
00:18:36,800 --> 00:18:41,800
So we can go drag your CV to the
top and review it because I think it
334
00:18:41,800 --> 00:18:44,600
makes a better match in the long term.
335
00:18:44,600 --> 00:18:49,240
There's a level of understanding that
you just automatically have if you're
336
00:18:49,240 --> 00:18:50,160
already a podcaster,
337
00:18:50,160 --> 00:18:54,920
going into trying to figure out what
type of content that people want on their
338
00:18:54,920 --> 00:18:59,000
social media platforms and how, and
what other people are already doing.
339
00:18:59,230 --> 00:19:03,280
Like if you're consuming something else,
um, there's a lot of advantages there.
340
00:19:03,280 --> 00:19:04,560
But also, you know,
341
00:19:04,560 --> 00:19:07,200
what you said about putting it like
let us know if you apply. Yeah.
342
00:19:07,310 --> 00:19:11,280
People that aren't putting their
podcast experience on their resume for a
343
00:19:11,480 --> 00:19:14,000
creative position like this,
you are making a mistake.
344
00:19:14,460 --> 00:19:17,280
And I've reviewed about 50 applications.
345
00:19:17,510 --> 00:19:22,080
Only one person has any podcast
experience so far in those.
346
00:19:22,430 --> 00:19:24,720
I've got more to go through. But, um,
347
00:19:24,720 --> 00:19:27,080
we're gonna be going through this
process for a couple of weeks,
348
00:19:27,090 --> 00:19:30,240
so you got a little time
to get an application in,
349
00:19:30,420 --> 00:19:34,920
but we do have right now some constraints.
If you're an exceptional candidate,
350
00:19:34,920 --> 00:19:39,120
we may consider, um, but we want
someone in Michigan, Ohio, Indiana,
351
00:19:39,760 --> 00:19:43,440
Colorado and Arizona. That's where
we have payroll set up already. Yeah.
352
00:19:43,440 --> 00:19:47,120
If it's exceptional candidate, we'll
consider setting up payroll in your state.
353
00:19:47,500 --> 00:19:51,240
But it's a pain
It is fully remote,
354
00:19:51,500 --> 00:19:56,080
but we want be in those
states if possible. Or if
you wanna move to the States.
355
00:19:56,080 --> 00:20:00,760
Now the position doesn't have
a, a stipend for moving. So,
356
00:20:01,340 --> 00:20:04,400
but again, anything is
negotiable, but definitely. But.
357
00:20:04,400 --> 00:20:05,720
We do have some good other benefits.
358
00:20:06,090 --> 00:20:08,920
Oh, absolutely. It's a
full, it's, it's full on,
359
00:20:08,920 --> 00:20:13,200
it's a full-time position with health,
with, uh, medical, dental, vision,
360
00:20:14,030 --> 00:20:18,320
401k, health savings
plan, some tuition, uh,
361
00:20:18,560 --> 00:20:22,840
reimbursement for advanced education.
Mm-hmm.
362
00:20:22,900 --> 00:20:23,960
And pto. I wouldn't not.
363
00:20:23,960 --> 00:20:25,880
Be here if you guys would not offer pto.
364
00:20:25,880 --> 00:20:29,160
Yes. And p paid pto. Yes. So, yeah.
365
00:20:29,710 --> 00:20:33,600
I, you know, what benefits
in this day and age are,
366
00:20:33,980 --> 00:20:37,360
are a non-negotiable. So you're
happy to provide them. Yep.
367
00:20:37,360 --> 00:20:40,680
Absolutely. So send us, uh,
send us your resume. Uh,
368
00:20:40,680 --> 00:20:43,640
we want to hear from you and if
you don't have one ready, say, Hey,
369
00:20:43,640 --> 00:20:46,960
I've got one coming and here's my name.
Just hold on. It's coming in a week,
370
00:20:47,000 --> 00:20:47,540
week or whatever.
371
00:20:47,540 --> 00:20:50,840
And, and, you know, if you don't think
that you're the right person for this,
372
00:20:51,260 --> 00:20:55,720
but you know, or you know, listen
to this show, email us and,
373
00:20:55,780 --> 00:20:58,440
and connect us to someone who you
think might be the right person.
374
00:20:58,440 --> 00:21:01,560
Yeah, absolutely. And, uh,
change somebody's life.
375
00:21:01,560 --> 00:21:03,920
Bringing part of the team here.
Mm-hmm.
376
00:21:03,920 --> 00:21:07,360
We do have a blueberry pro tip.
This comes from Toby. So I'll,
377
00:21:07,410 --> 00:21:10,160
if everything's queued up
right, I'll play this right now.
378
00:21:15,170 --> 00:21:17,000
Hi, it's Toby Goodman here.
379
00:21:17,350 --> 00:21:21,800
A few weeks ago I spoke about how
disappointed I am when I see podcasters
380
00:21:21,940 --> 00:21:25,840
ask me what questions I'd like
to answer on their podcast.
381
00:21:26,760 --> 00:21:31,040
These podcasts are set up in such a way
that just leaves me feeling like I'm
382
00:21:31,040 --> 00:21:35,440
filling a content hole, and yet
so many people are doing it.
383
00:21:35,440 --> 00:21:40,280
You could literally copy and paste
the premeditated soundbites from one
384
00:21:40,280 --> 00:21:44,960
interview to another. What a wasted
opportunity for us as podcasters.
385
00:21:45,600 --> 00:21:48,600
Isn't it more powerful to
create something remarkable?
386
00:21:48,730 --> 00:21:52,840
So our guests feel like they've been
involved in a meaningful and memorable
387
00:21:52,840 --> 00:21:53,673
conversation.
388
00:21:54,340 --> 00:21:58,840
The greatest and most memorable
interviews of our times have included
389
00:21:58,870 --> 00:22:03,690
thoughtful questions as
podcasters interviews are one
390
00:22:03,690 --> 00:22:08,650
of the most powerful ways we can create
remarkable content for our audience.
391
00:22:09,180 --> 00:22:12,570
In the last few months, I've been
focusing on asking better questions.
392
00:22:13,010 --> 00:22:17,770
While I understand there is value in
journalists strategically creating
393
00:22:18,250 --> 00:22:22,090
questions, so politicians, celebrities,
and the like, fall on their own swords,
394
00:22:22,090 --> 00:22:24,650
that's not really the kind of
questions I'm talking about.
395
00:22:25,080 --> 00:22:28,290
Simply because with my
interview podcast episode,
396
00:22:28,540 --> 00:22:33,330
my aim is to make the guest the star
so that they simply feel compelled
397
00:22:33,420 --> 00:22:36,530
to share our conversation with
the people in their world.
398
00:22:37,380 --> 00:22:41,410
Welcome to the world of highly
targeted organic marketing,
399
00:22:42,110 --> 00:22:44,490
and all that's required is preparation.
400
00:22:45,320 --> 00:22:49,010
A few prep habits I've created
along the way are as follows,
401
00:22:49,830 --> 00:22:53,010
Ask your guests ahead of time what
they don't want to talk about.
402
00:22:53,020 --> 00:22:58,010
It immediately shows respect and
puts them at ease. Ask for a bio,
403
00:22:58,160 --> 00:23:01,930
look them up on the internet and
study their LinkedIn profile.
404
00:23:02,080 --> 00:23:06,210
When you do look at all the
aspects, career, education,
405
00:23:06,390 --> 00:23:09,690
and interests, once you
have that information,
406
00:23:09,770 --> 00:23:13,010
think about questions
that fill in the gaps.
407
00:23:13,600 --> 00:23:17,530
I recently interviewed Nobel Peace
Prize winner, Lamin Abdul Mallek.
408
00:23:18,160 --> 00:23:20,410
Having studied his LinkedIn profile,
409
00:23:20,440 --> 00:23:24,170
I noticed that after helping to
build a cancer hospital in Zambia,
410
00:23:24,340 --> 00:23:27,450
he took a break to set up
a cafe in South Africa.
411
00:23:28,130 --> 00:23:30,410
While it's all there in the LinkedIn bio,
412
00:23:30,700 --> 00:23:35,170
it gave me a lot to ponder and led to a
set of questions that I hope created a
413
00:23:35,170 --> 00:23:39,610
unique, fun and memorable interview
for him. On the subject of the cafe,
414
00:23:39,760 --> 00:23:42,250
I asked what led to the decision.
415
00:23:42,790 --> 00:23:45,760
How did you convince your wife
and family to move country?
416
00:23:46,460 --> 00:23:51,040
Why would anyone move away from working
in cancer to baking cakes and making
417
00:23:51,040 --> 00:23:55,520
coffee? How did you adjust? What
are your memories of that time?
418
00:23:55,940 --> 00:24:00,120
How did it affect your children?
What led to you moving away? Again,
419
00:24:00,570 --> 00:24:04,760
looking back on it today, what
did you take from that experience?
420
00:24:05,400 --> 00:24:10,240
These are just a few questions I noted
down about one line on a LinkedIn
421
00:24:10,240 --> 00:24:13,400
bio. So next time you interview
someone on your podcast,
422
00:24:13,840 --> 00:24:18,560
think about what questions you can ask
that will bring out a unique story and
423
00:24:18,560 --> 00:24:22,880
in turn will help you create
a truly unique shareable
424
00:24:23,050 --> 00:24:27,840
episode. If you'd like support with your
podcast from positioning to production,
425
00:24:27,980 --> 00:24:32,800
I'd love to hear from you. You
can reach out@blueberrypro.com.
426
00:24:38,420 --> 00:24:42,520
You know, oftentimes and recently
I've been doing a lot of interviews,
427
00:24:42,520 --> 00:24:45,920
it's the person that's
done the homework. Mm-hmm.
428
00:24:45,960 --> 00:24:46,880
429
00:24:46,880 --> 00:24:51,040
maybe some previous interviews and picked
up on like one or two things that we
430
00:24:51,040 --> 00:24:54,080
didn't get into that they come
out and say, Hey, by the way,
431
00:24:54,510 --> 00:24:58,960
I was recently in an interview
where someone had heard
about my interaction with
432
00:24:58,960 --> 00:25:01,600
Steve Jobs and he asked
about that during the show.
433
00:25:01,900 --> 00:25:04,320
And all the times I've
been doing interviews,
434
00:25:04,320 --> 00:25:09,160
it's the only person that is ever
asked that without me freely giving it
435
00:25:09,160 --> 00:25:13,560
as part of an example of, you know, you
never know who's listening to your show.
436
00:25:13,560 --> 00:25:17,760
Yeah. So I think it really is important
that you do a little bit of homework,
437
00:25:17,760 --> 00:25:21,480
and I tell you, as soon as I get
an email from a podcast that says,
438
00:25:21,480 --> 00:25:24,600
these are the questions we're
going to go to, I'm like, ugh.
439
00:25:25,230 --> 00:25:27,200
Yeah. You're not one for the, uh,
440
00:25:27,200 --> 00:25:32,120
you're not one for the bolted list of
questions. And you know, some people are,
441
00:25:32,120 --> 00:25:35,720
but I think there's a lot of
opportunity for more organic,
442
00:25:36,140 --> 00:25:38,240
but productive conversation. Yeah.
443
00:25:38,490 --> 00:25:42,160
If the interviewer does
their homework, yeah,
444
00:25:42,160 --> 00:25:46,160
anyone can have a good conversation
if you're trying, there's,
445
00:25:46,160 --> 00:25:49,440
and I feel like a lot of time people
interviewing don't try. They're just like,
446
00:25:49,440 --> 00:25:53,120
they, they're, they're providing me
everything I need and I'm, they're not.
447
00:25:53,210 --> 00:25:57,960
There's a certain on fire show
that asks the same five questions,
448
00:25:58,070 --> 00:26:02,760
same five questions every episode, and
I'm like, Oh, please just, just shoot me.
449
00:26:02,790 --> 00:26:06,560
It's, this is boring. I'll get
in deeper, dig in more stuff.
450
00:26:06,560 --> 00:26:09,400
And the guests already has
listened to one or two episodes,
451
00:26:09,400 --> 00:26:13,160
They know the questions they're gonna
ask. Oh yeah. And so it's like, Ugh.
452
00:26:13,230 --> 00:26:17,400
Just to me that's boring, boring, boring
robotic. Yeah. Thanks Toby for that.
453
00:26:17,400 --> 00:26:21,880
And blueberry pro.com question
of the week, question of week is,
454
00:26:21,970 --> 00:26:26,440
is posting slash promoting my
podcast daily too much? Hmm.
455
00:26:26,850 --> 00:26:29,680
So I, I think this is a, perhaps,
456
00:26:29,950 --> 00:26:33,080
I think it's how it's done. Um, I,
457
00:26:33,230 --> 00:26:37,640
I don't know if I follow anything
like podcast wise or really, you know,
458
00:26:37,640 --> 00:26:41,800
show movie wise that promotes
every single day and says like,
459
00:26:41,800 --> 00:26:46,000
watch this episode or find
it here. Or, you know,
460
00:26:46,060 --> 00:26:47,840
the something, something something,
461
00:26:47,950 --> 00:26:52,920
what I think goes a longer way and
is better for everyone involved is
462
00:26:52,920 --> 00:26:54,480
engagement. You've,
463
00:26:54,880 --> 00:26:58,920
whenever you see like a tweet go viral
or a video go viral or something like
464
00:26:58,920 --> 00:27:03,640
that, it's because the company
was involved with someone not
465
00:27:03,960 --> 00:27:06,360
involved with the company. Some,
you know, quote unquote civilian.
466
00:27:06,670 --> 00:27:07,680
It's like the user,
467
00:27:07,680 --> 00:27:12,600
the social media user has interacted
with the social media company,
468
00:27:13,060 --> 00:27:14,480
you know, and it's,
469
00:27:15,010 --> 00:27:18,840
it just ends up being a lot more
entertaining and fun to be with.
470
00:27:18,980 --> 00:27:22,560
You know, promoting is at
a lot of different levels.
471
00:27:22,690 --> 00:27:26,560
It could be maybe have
a reel from an episode,
472
00:27:26,850 --> 00:27:31,520
or maybe you want to talk about
this three minute segment or
473
00:27:31,520 --> 00:27:34,600
something to that effect.
I think that's okay,
474
00:27:34,980 --> 00:27:37,920
but I think the average
podcaster doesn't have time.
475
00:27:37,920 --> 00:27:42,480
I think they have so much time to do
their show, so much time to do promotion.
476
00:27:42,720 --> 00:27:47,160
And as long as you ink out some time to
do a little promotion for each episode
477
00:27:47,160 --> 00:27:50,840
and that, let's say that's 30 minutes
and what does that 30 minutes consist of?
478
00:27:50,840 --> 00:27:53,640
Does, is it, it consists
of making a short reel,
479
00:27:53,640 --> 00:27:58,040
Does it consist of writing
some copy to basically say
480
00:27:58,270 --> 00:28:00,520
this, this part of the
episode was fantastic.
481
00:28:00,520 --> 00:28:03,160
You need to go and give
someone a kicker to get over.
482
00:28:03,230 --> 00:28:07,960
I I think as long as you e
out some time in your cycle
483
00:28:08,170 --> 00:28:12,760
to promote the episode, I think
that's what all most can do. You know,
484
00:28:12,760 --> 00:28:15,440
if you have the Blueberry Pro team,
they're gonna be helping you produce a,
485
00:28:15,710 --> 00:28:19,000
a number of things to promote,
but it, if like just on your own,
486
00:28:19,070 --> 00:28:23,120
you're gonna be like, Oh man, I gotta
put on Twitter or Facebook, Instagram.
487
00:28:23,770 --> 00:28:27,680
No, just put it a couple places where
your tribe's at and be done with it.
488
00:28:27,750 --> 00:28:32,040
It's a good idea. Like, like you said,
to schedule all of this, you know,
489
00:28:32,390 --> 00:28:33,223
days, weeks,
490
00:28:33,480 --> 00:28:36,520
whatever it is that you want out from
when you're publishing this original
491
00:28:36,520 --> 00:28:40,400
episode. And then if you schedule
quite a bit ahead of time,
492
00:28:40,430 --> 00:28:45,000
that does give you the opportunity
to engage a little bit. You know,
493
00:28:45,000 --> 00:28:48,320
when you are just scrolling and on
your own social media platforms,
494
00:28:48,510 --> 00:28:50,440
that's when you're able to get involved.
495
00:28:50,500 --> 00:28:54,280
But you don't have to be responsible
for posting each real right.
496
00:28:54,280 --> 00:28:57,960
Or tweet or Facebook poster
Reddit question, whatever it is,
497
00:28:57,960 --> 00:29:00,800
like every single time
live because that, yeah,
498
00:29:00,800 --> 00:29:02,080
that is what we'll take it outta you.
499
00:29:02,080 --> 00:29:04,240
That's what the average
podcaster does not have time.
500
00:29:04,440 --> 00:29:07,480
For. And I think too, there is this, um,
501
00:29:07,630 --> 00:29:11,280
I consider promoting hanging
out where my listeners hang out.
502
00:29:11,410 --> 00:29:13,720
So if I see something that
has been talked about,
503
00:29:13,720 --> 00:29:15,560
that I've talked about in my
show and say, Hey, by the way,
504
00:29:15,560 --> 00:29:17,960
I talked about that in
the show show episode X,
505
00:29:17,960 --> 00:29:21,520
x X and about this point in the show,
you wanna go listen, take a listen.
506
00:29:21,520 --> 00:29:24,560
And that, that to me is as much
promotion as do anything else.
507
00:29:24,560 --> 00:29:28,280
But I guess it depends if you're
hanging out with your audience and you,
508
00:29:28,280 --> 00:29:30,120
you have to know where
your audience hangs out.
509
00:29:30,120 --> 00:29:33,240
And that's a whole nother
topic for another show. So yes.
510
00:29:33,240 --> 00:29:33,960
It is.
511
00:29:33,960 --> 00:29:36,280
you'd like us to answer a show,
512
00:29:36,280 --> 00:29:40,880
drop an email to mike@blueberry.com,
audio, text or video and we may use it,
513
00:29:41,000 --> 00:29:44,600
it you can also post a question on the
Blueberry podcasting Facebook group.
514
00:29:44,600 --> 00:29:48,520
Best place for support with any blueberry
product or service is our ticket
515
00:29:48,520 --> 00:29:51,880
system. That is blueberry.com/support.
516
00:29:51,930 --> 00:29:56,000
Sending in a ticket will give the whole
team access to it as opposed to direct
517
00:29:56,000 --> 00:29:57,160
emails or phone calls.
518
00:29:57,220 --> 00:30:00,120
And this week we've been coming to you
from the new media production studio,
519
00:30:00,120 --> 00:30:04,160
Carter, Michigan McKenzie's
undisclosed location in Columbus, Ohio,
520
00:30:04,160 --> 00:30:08,360
and of course, produced by the Blueberry
Pro production team@blueberrypro.com.
521
00:30:08,500 --> 00:30:10,800
You can find our listener survey at
522
00:30:10,800 --> 00:30:14,320
surveys.blueberry.com/podcast insider,
523
00:30:14,320 --> 00:30:16,000
and of course that'll be
in the show notes for you.
524
00:30:16,000 --> 00:30:18,440
So you can schedule one on one
with me, hosting customers only,
525
00:30:18,440 --> 00:30:20,280
onlyTodd@blueberry.com,
526
00:30:20,280 --> 00:30:23,280
this blueberry without the easing
schedule a tech chalk up with Mike,
527
00:30:23,280 --> 00:30:26,320
hosting customers only
mike@blueberry.com. And of course,
528
00:30:26,320 --> 00:30:27,840
the most important thing,
529
00:30:27,980 --> 00:30:32,920
you can send us your podcast sticker
or just an empty self-addressed
530
00:30:32,920 --> 00:30:37,560
damped envelope and we will send you a
Blueberry care package of stickers and
531
00:30:37,670 --> 00:30:41,320
cool swag that we've got
wandered around in McKenzie,
532
00:30:41,320 --> 00:30:43,720
you package those up and send
them out about once a week.
533
00:30:43,750 --> 00:30:47,200
Yeah, and you know what, this is
not necessarily just a sticker.
534
00:30:47,490 --> 00:30:51,240
We have many fun things that we
wanna share with people. Oh. And, um,
535
00:30:51,240 --> 00:30:53,080
the holidays are usually a
pretty good time for that.
536
00:30:53,690 --> 00:30:57,280
Oh, so you've got t-shirts,
you've got books, you have,
537
00:30:57,280 --> 00:30:58,680
you've got a whole bunch of stuff.
538
00:30:58,850 --> 00:31:03,120
We have some water bottles. Oh, we
have some notepads, we have pens,
539
00:31:03,120 --> 00:31:05,240
highlighters, we have,
we have a whole bunch of.
540
00:31:05,240 --> 00:31:08,960
Stuff. So they may actually have to
send an envelope or just send, send,
541
00:31:08,960 --> 00:31:13,480
just send their address. Right. And and
you'll send them something in a Yes.
542
00:31:13,980 --> 00:31:16,040
Yes. It might be questionable
of what you give,
543
00:31:16,040 --> 00:31:18,760
but I'll send you something
544
00:31:19,210 --> 00:31:23,880
Oh, that's awesome. All right
everyone, thanks for being here and uh,
545
00:31:24,040 --> 00:31:27,840
again, appreciate your ongoing
listenership, uh, podcast Insider.
546
00:31:27,840 --> 00:31:29,800
If you think about podcasting or you know,
547
00:31:29,800 --> 00:31:32,480
someone that's thinking about podcasting,
send 'em our way. And if they're,
548
00:31:32,480 --> 00:31:33,880
if you're not an affiliate already,
549
00:31:34,080 --> 00:31:36,960
consider becoming affiliate so
you can earn some money from those
550
00:31:36,960 --> 00:31:40,720
recommendations. Mackenzie actually
takes care of our affiliates, so, uh,
551
00:31:40,740 --> 00:31:42,760
get in there and make some money. But.
552
00:31:42,760 --> 00:31:44,600
Yeah, we would love to see
you guys make some money.
553
00:31:44,600 --> 00:31:48,560
Other than that, we'll wrap
this up everyone. Thanks
for being here. Thanks for,
554
00:31:48,560 --> 00:31:52,440
uh, listening and we'll see you next
time here on the podcast. Insider.