Branding Your Podcast: Standing Out With Purpose and Personality – PCI 472

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Welcome back to Podcast Insider. I'm Mackenzie Bennett,

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director of marketing here at Blueberry.

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And I'm Erin Hope, graphic designer on the

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Blueberry team. And today, we're talking about something

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every podcaster has, whether they thought about it

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or not,

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the brand.

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When people hear about branding, they usually think

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about just their artwork or their logo or

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something, but your podcast brand is a lot

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bigger than just those two things. It's how

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your show looks, how it sounds, how it

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feels,

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and it's the first impression someone gets when

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they see your podcast in an app, and

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it plays a huge role in whether they

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hit play or keep scrolling.

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So today, we're gonna break down what podcast

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branding actually means, why it matters, and how

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to stand out with purpose and personality,

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and all of that without feeling like you

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have to copy what everyone else is doing.

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You're listening to Podcast Insider hosted by Mike

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Dell, Dave Clements, and Mackenzie Bennett from the

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Blueberry team,

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bringing you weekly insights, advice, and insider tips

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and tricks to help you start, grow, and

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thrive through podcasting

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with all the support of your team here

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at Blueberry Podcasting.

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Welcome.

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Let's dive in.

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Your podcast brand is your story that you're

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telling before a listener even hears your voice.

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It's built through your artwork, your title, your

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descriptions,

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and the tone you use everywhere your show

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shows up.

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It's definitely how people perceive you. That is

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very true. It's definitely more than just your

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artwork. It's the cover art is important. Don't

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get me wrong, but it's it's really just

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that first piece. Yeah. And as we know,

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every company has some sort of branding, some

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sort of look and feel, some sort

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of experience, or I guess what the kids

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are now saying, some sort of vibe Yes.

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That you

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that you have that makes you stand out

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from other people and other company.

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This encompasses

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your cover art, your show name, the titles

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that you make, the descriptions that you write,

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how you introduce yourself.

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All of that is the overall brand. I

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mean, we had a brand redo a couple

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years ago. We did this podcast

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itself has changed names

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numerous times over the years. The people on

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the show, the topics, all of it.

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But every time, we just do

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some changes

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to the branding for basically

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the same type of podcast

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show, but it's it's all of those elements

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are working together for what we think the

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podcast needs right now. We want it to

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feel intentional and still trustworthy from the BluBrary

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brand. Right. It is a puzzle and the

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cover art is just one piece of the

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puzzle. But much much like a puzzle, you're

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not gonna have it all figured out when

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you dump it out on the table.

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Like, you and it really is up to

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the person and that's kind of where the

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artistry comes in to the brand or the

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creativity

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of you put these pieces together in a

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way that makes you feel like this is

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me, this is my show versus

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trying to put the pieces together to make

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to make your show look like someone else's

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show.

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So out of all of the elements in

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this puzzle, what is the framework? What, like,

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what would you deem

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the framework? What you finish what you do

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first, basically?

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I I would put it on the the

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cover art for sure, because that is the

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thing that's going to show up every single

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place your show is no matter

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whether when what podcast app,

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social media, YouTube.

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The first thing people are probably going to

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see visually about your show is that cover

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art.

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Right. If they have found your show and

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are listening to you somehow,

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not just through speakers that someone else chose,

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they're gonna see your artwork one way or

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another.

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Yeah. And that's why we've seen huge advancements

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in things like chapter images

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and episode images and just, like, having more

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imagery.

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And now with TikTok and YouTube becoming such

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a asset in the podcasting industry,

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that's even need for more visuals and now

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videos as well.

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Yeah. Do you have any examples you would

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wanna share?

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Yes. I am, of course, going to shout

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out Not Another D and D podcast, one

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of my favorites.

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What's so great about them is that they

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have an artist on their team, like, on

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their show, and so all of their stuff

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was easily able to be branded

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and, like, colorized. Like, they're known for this

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red background with, like, more of a gold

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kind of symbol for their podcast show. And

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you do go to their website, same colors.

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You go to their YouTube, same colors. You

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go to their Facebook, Instagram, anywhere on social

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media, the exact same colors. Once you have

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it recognized in your brain and you see

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it other places, you're going to know immediately

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within seconds,

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this is this show, this is what it's

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about, and this is what I've been looking

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for. Yeah. The consistency really builds that recognition

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for you. It's the all of the cues

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associated to your brand, but specifically

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visual have have a very memorable

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way of helping your show. I I mean,

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I was even talking to someone earlier this

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week. She's starting out her small business.

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This has nothing to do with podcasting, just

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branding in general. And she was like, yeah.

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I don't know what I'm doing marketing wise.

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I was talking to someone the other day

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who knows what they're talking about, and she

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said

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that I have too many different colors and

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fonts.

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She's I had no idea you could even

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overdo that, but

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apparently, you can.

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Yes. Yes. I would say stick to,

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a solid primary color.

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It should be your favorite color. It is

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the color you're going to see everywhere.

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A secondary color that complements that primary color

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in a way that they're not clashing, but

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they are complementary and helping each other stand

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out even more. And then anything beyond that,

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you you really need to know what you're

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doing. But just having two solid colors

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and, like, maybe two one or two solid

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fonts, and you already have a pretty good

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basis for a brand. So it's just about,

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again, adding that personality to those four things

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can we know we've seen countless iterations.

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Yeah. For sure.

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And, I mean, something

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like a D and D podcast

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is probably gonna look and feel different than,

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say, Podcast Insider, a podcast about podcasting.

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They're they're just gonna have different personalities.

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Even with that crossover

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of potential listeners

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and even hosts,

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they're still different. They just are. So that

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branding should really set the expectations,

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yeah, from the start, I think. Right. It's

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it is about that consistency because it is

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this pattern of recognition

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that your audience will come to be familiar

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with. So using those consistent colors, using those

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fonts, using

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specific language and tones that your listeners, again,

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immediately recognize within seconds, whether they see it

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on a podcast app, social media, or even

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on your website.

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Consistency isn't about being boring. It's about being

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memorable. And I believe in advertising,

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you need to see an ad three times

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in order to remember it. So just imagine

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people going to three different

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platforms Mhmm. And seeing your brand there. Like,

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it should look the same. The color should

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be the same. The font should be the

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same. And if they get to all three

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of those platforms,

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you're gonna be more memorable to that listener.

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Yeah. If anything, I would say that number

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has gone up in years. Just ads have

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gotten

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out of control.

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Mhmm. So, yeah, you need to see and

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hear things

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more often now

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just just based on the amount of content

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that we see every single day.

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And, you know, that personality is how it's

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gonna be remembered.

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But but I I wanna emphasize

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that

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in in 2026

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when we have Canva and Pinterest and AI

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in all capacities,

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I I think there's a lot of value

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in in using

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those tools

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for inspiration.

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But,

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Erin, that's to put too much pressure on

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you, but I think graphic designers don't get

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enough credit for

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for what they can really pull together.

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And and the value that

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maybe using one of those tools for inspiration

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and saying, this is kinda something, like, along

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the lines that I would wanna go with.

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Can you put something together for me?

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Whether that is like a toolkit,

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deciding these are my like, having someone else

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decide these are my colors for me, these

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are my fonts, this is the type of

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thing. Like, having someone

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help you with that Mhmm. Can really help

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you move forward.

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Yeah. I would say definitely get an eye

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that is trained in order to see these

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things and recognize them because they will bring

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an insight that the average person may not

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know because they haven't taken design classes, taken

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branding classes, branding one zero one, one zero

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two, things like that. I always say start

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with a Pinterest board Mhmm. Because it's very

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easy to just pull things in there, start

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to get it all together, and then look

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at it like, oh, do you have a

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bunch of colors on this Pinterest board? Do

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you have a bunch of different tones?

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Which ones are you more reactive to? Which

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ones do you want your audience to be

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more reactive to? And once again, which ones

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align with your personality? Stop trying to be

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everything to everyone. And it's like, who am

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I? What on this board speaks to me?

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And once you have a nice solid image

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reference board,

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then you can really start to be like,

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okay. How do I condense all this down

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into one cover art, a couple colors, and

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things like that? And it's also, what are

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you drawn to? That doesn't necessarily mean to

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follow a trend. But it's definitely something we

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all fall into. Don't get me wrong. And

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and trends are fine. Things change over years,

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and they go up and down. But no

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one wants to immediately just fall into

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the void of this is what everything else

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looks like.

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Yeah. I was right to tell people, don't

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follow the trends. Have fun, obviously, and that

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stuff is fun on on social media, but

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you should be the trends.

271
00:09:50,320 --> 00:09:51,840
Like, you should be the one getting your

272
00:09:51,840 --> 00:09:55,059
audience excited. The inside jokes, the cat phrases,

273
00:09:55,200 --> 00:09:57,154
things like that. Like, one thing, like, it

274
00:09:57,154 --> 00:10:00,054
should really have your personality kind of stamped

275
00:10:00,115 --> 00:10:02,514
all over it. And when you are part

276
00:10:02,514 --> 00:10:04,754
of trends, it especially nowadays because we see

277
00:10:04,754 --> 00:10:07,075
them all the time. Mhmm. People who recognize

278
00:10:07,075 --> 00:10:08,274
the patterns would be like, oh, you're just

279
00:10:08,274 --> 00:10:09,794
doing this because it's trendy. You're just doing

280
00:10:09,794 --> 00:10:11,794
this because it's popular versus doing something that

281
00:10:11,794 --> 00:10:12,830
feels authentic

282
00:10:13,210 --> 00:10:14,750
to your show and your voice.

283
00:10:15,450 --> 00:10:16,269
Yeah. Exactly.

284
00:10:16,649 --> 00:10:19,210
You, yourself, and your podcast, the content that

285
00:10:19,210 --> 00:10:22,170
you're creating should be the trend, and trends

286
00:10:22,170 --> 00:10:25,950
come around because people had an original idea

287
00:10:26,090 --> 00:10:27,309
at some point or another.

288
00:10:27,875 --> 00:10:30,454
They live and breathe, and they're always changing,

289
00:10:30,514 --> 00:10:32,214
and and so are people.

290
00:10:32,995 --> 00:10:35,254
Yeah. And we always say consistent authenticity

291
00:10:35,794 --> 00:10:36,934
is always going

292
00:10:37,475 --> 00:10:39,794
to carry your show farther than one viral

293
00:10:39,794 --> 00:10:40,294
moment.

294
00:10:40,889 --> 00:10:41,389
Yeah.

295
00:10:41,690 --> 00:10:44,250
Focusing on that viral moment, potentially gonna be

296
00:10:44,250 --> 00:10:46,649
your downfall. You keep chasing and chasing and

297
00:10:46,649 --> 00:10:48,029
chasing. It means nothing.

298
00:10:48,649 --> 00:10:50,829
But what happens when

299
00:10:51,690 --> 00:10:54,009
you need to refresh your podcast brand? I

300
00:10:54,009 --> 00:10:55,845
mean, we've I've said earlier, we've done that

301
00:10:55,845 --> 00:10:57,684
with the show multiple times. So there's kind

302
00:10:57,684 --> 00:10:59,205
of a list of things that maybe you

303
00:10:59,205 --> 00:11:01,524
should do. I feel like a good time

304
00:11:01,524 --> 00:11:03,764
to to evolve the brand is when the

305
00:11:03,764 --> 00:11:06,965
brand is evolving, basically. Like you like McKenzie

306
00:11:06,965 --> 00:11:09,225
said, if there's a different cast change,

307
00:11:09,809 --> 00:11:12,470
maybe get like a new sponsor or something,

308
00:11:12,769 --> 00:11:15,570
your show is growing and that brand will

309
00:11:15,570 --> 00:11:16,070
grow

310
00:11:16,450 --> 00:11:18,450
with it. And it really is about not

311
00:11:18,450 --> 00:11:21,110
forcing it and because we're like kind of

312
00:11:21,410 --> 00:11:22,470
more going into

313
00:11:22,794 --> 00:11:25,115
video media, video show I mean, TV shows,

314
00:11:25,115 --> 00:11:26,715
they change their brand pretty much every single

315
00:11:26,715 --> 00:11:30,554
season. Yeah. New new headshot, maybe same font,

316
00:11:30,554 --> 00:11:32,875
different colors, things like that. But, you know,

317
00:11:32,875 --> 00:11:35,035
for podcasting, it's in this weird space. At

318
00:11:35,035 --> 00:11:36,634
least for me, I'm like, you need to

319
00:11:36,634 --> 00:11:38,950
be I I go by high school rules,

320
00:11:39,169 --> 00:11:41,009
whereas, like, that freshman that went to that

321
00:11:41,009 --> 00:11:42,929
high school and that senior that comes out

322
00:11:42,929 --> 00:11:45,009
of that high school, they have two completely

323
00:11:45,009 --> 00:11:47,889
different brands. Yeah. Because it's been four four

324
00:11:47,889 --> 00:11:49,889
years of growth, four years of learning, four

325
00:11:49,889 --> 00:11:50,870
years of knowledge.

326
00:11:51,315 --> 00:11:53,315
So once you've kind of reached the point

327
00:11:53,315 --> 00:11:54,835
where you look at your artwork and you're

328
00:11:54,835 --> 00:11:57,735
like, oh, I'm not really this person anymore.

329
00:11:57,875 --> 00:11:59,955
I'm not really this vibe anymore. It's kind

330
00:11:59,955 --> 00:12:01,575
of grown, kind of matured.

331
00:12:02,115 --> 00:12:03,794
Then it might be time to talk about,

332
00:12:03,794 --> 00:12:05,879
okay, how do I make sure the brand

333
00:12:05,879 --> 00:12:08,600
is still reflecting my new kind of outlook,

334
00:12:08,600 --> 00:12:11,000
my new perspective and things like that. So

335
00:12:11,000 --> 00:12:12,279
that's when I think, okay, now it's a

336
00:12:12,279 --> 00:12:14,120
good time to maybe switch up the brand.

337
00:12:14,120 --> 00:12:15,639
And it doesn't even have to be anything

338
00:12:15,639 --> 00:12:18,644
like huge. One of my favorites for 99%

339
00:12:18,644 --> 00:12:20,725
Invisible is articles of interest and it was

340
00:12:20,725 --> 00:12:22,825
just kind of like this side podcast

341
00:12:23,365 --> 00:12:24,745
where they would go into like

342
00:12:25,125 --> 00:12:27,524
different articles of clothing, like how did suits

343
00:12:27,524 --> 00:12:30,164
become popular, how did perfume become popular, like

344
00:12:30,164 --> 00:12:32,085
why is the wedding dress the wedding dress

345
00:12:32,085 --> 00:12:34,139
kind of thing. And it was so popular

346
00:12:34,139 --> 00:12:36,059
that it be kinda became its own show

347
00:12:36,059 --> 00:12:37,820
and then one, it had to make its

348
00:12:37,820 --> 00:12:38,480
own brand

349
00:12:38,779 --> 00:12:41,259
away from 99% invisible. And then as the

350
00:12:41,259 --> 00:12:43,100
show started to grow and they started to

351
00:12:43,100 --> 00:12:45,345
expand what kind of items they talk about,

352
00:12:45,504 --> 00:12:48,144
they just had a nice soft refresh of,

353
00:12:48,144 --> 00:12:50,544
like, just making the cover art a little

354
00:12:50,544 --> 00:12:52,384
bit more bolder, a little bit more eye

355
00:12:52,384 --> 00:12:52,884
catching

356
00:12:53,345 --> 00:12:53,845
versus

357
00:12:54,225 --> 00:12:56,544
the original kind of cover art they had

358
00:12:56,544 --> 00:12:57,924
made for the show intentionally.

359
00:12:59,340 --> 00:12:59,840
Yeah.

360
00:13:00,220 --> 00:13:00,720
I

361
00:13:01,419 --> 00:13:02,879
vaguely remember listening

362
00:13:03,660 --> 00:13:04,879
to those episodes

363
00:13:05,259 --> 00:13:07,980
of that show and hearing them say, people

364
00:13:07,980 --> 00:13:09,820
know what jeans we're gonna be wearing five

365
00:13:09,820 --> 00:13:10,720
years from now

366
00:13:11,054 --> 00:13:12,355
and and those predictions.

367
00:13:12,894 --> 00:13:15,615
And I wonder what podcast artwork is gonna

368
00:13:15,615 --> 00:13:17,134
look like in five years. I feel like

369
00:13:17,134 --> 00:13:18,514
someone probably knows.

370
00:13:19,134 --> 00:13:21,534
I don't. But I feel like things have

371
00:13:21,534 --> 00:13:24,174
been kinda, like, color blocky for a while,

372
00:13:24,174 --> 00:13:27,050
and I'm getting over it. Very similar to

373
00:13:27,350 --> 00:13:29,129
the romcom book covers

374
00:13:29,509 --> 00:13:31,910
that are all, like, animated. Yes. They all

375
00:13:31,910 --> 00:13:34,309
look exactly the same, and they have for

376
00:13:34,309 --> 00:13:37,110
the past, like, six years or so. Don't

377
00:13:37,110 --> 00:13:38,465
get me wrong. I feel like

378
00:13:38,925 --> 00:13:41,085
we needed to get away from what it

379
00:13:41,085 --> 00:13:42,071
was before, but I am so over what

380
00:13:42,071 --> 00:13:42,625
it is right

381
00:13:43,165 --> 00:13:45,805
now. The color block on the left side,

382
00:13:45,805 --> 00:13:48,045
the picture of the host on the right

383
00:13:48,045 --> 00:13:48,545
side,

384
00:13:49,085 --> 00:13:50,225
a brightly colored

385
00:13:50,870 --> 00:13:53,190
name title at the top, something like that.

386
00:13:53,190 --> 00:13:56,089
Like, I'm kinda I'm kinda over that one.

387
00:13:56,149 --> 00:13:58,549
And then the true crime Dateline ish one

388
00:13:58,709 --> 00:14:00,649
Yeah. Where it's like Yeah. The woods

389
00:14:01,110 --> 00:14:03,269
and then a kinda spooky font over it.

390
00:14:03,269 --> 00:14:05,654
Something like that. Like, I have seen I

391
00:14:05,654 --> 00:14:07,754
have seen them all at this point.

392
00:14:08,615 --> 00:14:10,214
Yes. And I would say that definitely is,

393
00:14:10,214 --> 00:14:11,815
like, a good place to start is looking

394
00:14:11,815 --> 00:14:12,794
within your genre

395
00:14:13,414 --> 00:14:15,654
of your podcast and just seeing, like, what

396
00:14:15,654 --> 00:14:17,574
all the other shows are doing. And it's,

397
00:14:17,574 --> 00:14:19,679
oh, okay. There there might be some patterns

398
00:14:19,679 --> 00:14:22,000
of commonality, which makes sense you guys are

399
00:14:22,000 --> 00:14:23,759
going after the same audience. But how do

400
00:14:23,759 --> 00:14:25,600
you make sure you stand out? Because in

401
00:14:25,600 --> 00:14:28,639
a lot of these podcast apps, like, it's

402
00:14:28,639 --> 00:14:30,899
a grid and it's your show

403
00:14:31,200 --> 00:14:33,705
with, like, six, seven, eight other shows all

404
00:14:33,705 --> 00:14:35,065
at once. And it's, like, how do you

405
00:14:35,225 --> 00:14:37,545
how can you make sure your show stands

406
00:14:37,545 --> 00:14:39,384
out just a little bit more than all

407
00:14:39,384 --> 00:14:40,285
these other shows?

408
00:14:41,225 --> 00:14:42,205
Yeah. Exactly.

409
00:14:42,825 --> 00:14:44,745
It's how do you how do you keep

410
00:14:44,745 --> 00:14:45,884
yourself happy,

411
00:14:46,264 --> 00:14:47,004
but also

412
00:14:47,779 --> 00:14:49,399
stick out in the podcast industry.

413
00:14:49,940 --> 00:14:51,460
Yeah. And I think it really goes out

414
00:14:51,460 --> 00:14:53,139
to what's the one thing that your show

415
00:14:53,139 --> 00:14:55,059
has that these other shows do not have,

416
00:14:55,059 --> 00:14:55,559
your

417
00:14:55,940 --> 00:14:56,440
personality.

418
00:14:56,980 --> 00:14:59,800
So if I use the example of take

419
00:15:00,134 --> 00:15:02,855
GoodHang with Amy Poehler Mhmm. And take Call

420
00:15:02,855 --> 00:15:05,514
Her Daddy with Alex whose last name is

421
00:15:06,054 --> 00:15:07,815
I'm blanking on right now. But, anyway, Amy

422
00:15:07,815 --> 00:15:10,615
and Alex, two blonde women. They have a

423
00:15:10,615 --> 00:15:13,014
show. They have guests come in. They talk

424
00:15:13,014 --> 00:15:15,769
and chat with the guests. Mhmm. Amy's show

425
00:15:15,769 --> 00:15:17,690
feels more like a, oh, I just ran

426
00:15:17,690 --> 00:15:19,610
into Amy at the coffee shop. We ran

427
00:15:19,610 --> 00:15:22,570
lines together. We started chit chatting, catching up.

428
00:15:22,570 --> 00:15:24,009
Oh, let's go sit down on a bench

429
00:15:24,009 --> 00:15:25,529
outside the coffee shop because it's a little

430
00:15:25,529 --> 00:15:27,209
bit loud in here. And we really wanna

431
00:15:27,209 --> 00:15:28,730
catch up. I'm like, what's been going on?

432
00:15:28,730 --> 00:15:30,235
How are you? How are the kids? X

433
00:15:30,235 --> 00:15:31,934
y z. Very wholesome,

434
00:15:32,475 --> 00:15:33,694
very family friendly,

435
00:15:33,995 --> 00:15:37,134
and even her cover art kind of exemplifies

436
00:15:37,194 --> 00:15:38,875
that. Oh, she's just, like, in this nice

437
00:15:38,875 --> 00:15:39,375
sitting

438
00:15:40,394 --> 00:15:40,975
sitting position,

439
00:15:41,434 --> 00:15:43,274
smiling at the person she's talking to next

440
00:15:43,274 --> 00:15:45,294
to her, nice cozy sweater,

441
00:15:45,779 --> 00:15:46,279
nice

442
00:15:46,899 --> 00:15:49,220
exciting background of triangles kind of at least

443
00:15:49,220 --> 00:15:51,860
at this point, nice background of triangles, like,

444
00:15:51,860 --> 00:15:53,699
behind her. So it's just very, very nice,

445
00:15:53,699 --> 00:15:55,699
very wholesome, very warming. Then you get someone

446
00:15:55,699 --> 00:15:56,759
that call her daddy.

447
00:15:57,379 --> 00:15:58,154
We're at a bar.

448
00:16:00,075 --> 00:16:02,415
Yeah. We've maybe had one too many cocktails

449
00:16:02,475 --> 00:16:05,115
and we're really getting into the nitty you

450
00:16:05,115 --> 00:16:06,875
know what grinds my gears? You know what

451
00:16:06,875 --> 00:16:08,315
I you know what I wanna go off

452
00:16:08,315 --> 00:16:09,754
about? You know what I really wanna talk

453
00:16:09,754 --> 00:16:11,995
about? We're really getting into the real versus

454
00:16:11,995 --> 00:16:15,290
like the nice fulsome conversation I'm having with

455
00:16:15,290 --> 00:16:19,070
Amy. I'm really dishing with Alex. So here's

456
00:16:19,129 --> 00:16:19,529
really

457
00:16:19,930 --> 00:16:21,529
he wants a couple of drinks, the filter's

458
00:16:21,529 --> 00:16:23,370
a little bit skewed. So it's like I'm

459
00:16:23,370 --> 00:16:25,870
really letting a little bit more out then.

460
00:16:26,330 --> 00:16:28,110
And sure it may get a little risque,

461
00:16:28,544 --> 00:16:29,985
but, you know, we're at a bar. Like,

462
00:16:29,985 --> 00:16:31,904
we're chilling. We're just having a chat, like,

463
00:16:31,904 --> 00:16:34,065
with two grown adults around other adults. So

464
00:16:34,384 --> 00:16:36,884
That's the listener. Conversation. Yeah. Exactly.

465
00:16:38,945 --> 00:16:40,964
Yeah. I think those are two great examples

466
00:16:41,184 --> 00:16:42,450
of these Once again.

467
00:16:43,009 --> 00:16:44,929
Could be the same people, but they are

468
00:16:44,929 --> 00:16:45,590
very different.

469
00:16:46,049 --> 00:16:48,389
Yeah. Very different brands, very different personalities.

470
00:16:48,929 --> 00:16:49,429
Yeah.

471
00:16:50,529 --> 00:16:53,410
Alright. We will have if anyone wants to

472
00:16:53,410 --> 00:16:53,910
see

473
00:16:54,370 --> 00:16:56,290
these examples, they will be in the show

474
00:16:56,290 --> 00:16:56,654
notes.

475
00:16:57,455 --> 00:16:58,995
But we want you to know that

476
00:16:59,375 --> 00:17:01,935
your podcast brand should be intentional and not

477
00:17:01,935 --> 00:17:02,435
accidental.

478
00:17:03,055 --> 00:17:04,815
That's the main goal that we have with

479
00:17:04,815 --> 00:17:05,795
this episode today.

480
00:17:06,414 --> 00:17:08,755
Yes. When your your visuals, your messaging,

481
00:17:09,055 --> 00:17:10,003
your tone, it all points in the same

482
00:17:10,003 --> 00:17:10,595
direction. It all

483
00:17:12,269 --> 00:17:13,650
feels like you.

484
00:17:14,110 --> 00:17:16,350
It becomes easier for the right listeners to

485
00:17:16,350 --> 00:17:18,670
find you, trust you, and then stick around.

486
00:17:18,670 --> 00:17:21,970
And that's how that audience, especially that loyal

487
00:17:22,110 --> 00:17:22,610
audience,

488
00:17:22,990 --> 00:17:24,370
will really start to build.

489
00:17:24,965 --> 00:17:27,545
Yeah. For sure. You don't have to spend

490
00:17:28,085 --> 00:17:29,605
a whole bunch of money on this. You

491
00:17:29,605 --> 00:17:31,365
don't have to do a full rebrand. You

492
00:17:31,365 --> 00:17:32,744
can go as far

493
00:17:33,285 --> 00:17:34,904
as you want with this, but

494
00:17:35,765 --> 00:17:37,224
we hope that all of this

495
00:17:37,609 --> 00:17:39,289
helps you come up with a brand that

496
00:17:39,289 --> 00:17:41,869
truly reflects your purpose and personality.

497
00:17:42,250 --> 00:17:43,690
Yes. And if you always need help bringing

498
00:17:43,690 --> 00:17:45,369
that all together, the Blu ray team is

499
00:17:45,369 --> 00:17:47,789
always here to support you. We are podcasters

500
00:17:48,090 --> 00:17:50,990
or podcast listeners, so we always are

501
00:17:51,454 --> 00:17:54,515
seeing our work, seeing brands, new shows,

502
00:17:55,214 --> 00:17:57,695
huge shows, small shows. Like, we

503
00:17:58,255 --> 00:18:00,494
yeah. We've seen it all. I also love

504
00:18:00,494 --> 00:18:01,154
to critique.

505
00:18:01,535 --> 00:18:03,134
If you ask me my opinion, I'll give

506
00:18:03,134 --> 00:18:04,859
it to you. So if you're looking

507
00:18:05,259 --> 00:18:07,500
for a very real opinion, I'm happy to

508
00:18:07,500 --> 00:18:08,240
give that.

509
00:18:08,700 --> 00:18:10,220
I come from the design world, so you

510
00:18:10,220 --> 00:18:12,799
ask my opinion. It it will be

511
00:18:13,900 --> 00:18:15,500
it's not brutal, but, like, you're

512
00:18:15,980 --> 00:18:17,660
we're not sugar coating it here. This is

513
00:18:18,140 --> 00:18:19,660
the sugar we left the sugar at the

514
00:18:19,660 --> 00:18:21,565
door. Yes. Like, we're here to really get

515
00:18:21,565 --> 00:18:23,005
into you want me to tell you how

516
00:18:23,005 --> 00:18:24,365
I feel about this? Let me tell you

517
00:18:24,365 --> 00:18:25,265
how I feel about this.

518
00:18:27,325 --> 00:18:30,365
Alright. Thanks, everyone. This is Podcast Insider. We'll

519
00:18:30,365 --> 00:18:32,670
see you next week. Thanks for joining us.

520
00:18:32,750 --> 00:18:34,930
Come back next week. And in the meantime,

521
00:18:34,990 --> 00:18:37,549
head to podcastinsider.com

522
00:18:37,549 --> 00:18:38,529
for more information,

523
00:18:38,830 --> 00:18:39,570
to subscribe,

524
00:18:40,509 --> 00:18:42,450
share, and read our show notes.

525
00:18:42,830 --> 00:18:44,850
To check out our latest suite of services

526
00:18:45,070 --> 00:18:48,115
and learn how Blueberry can help you leverage

527
00:18:48,255 --> 00:18:51,315
your podcast, visit blueberry.com.

528
00:18:51,375 --> 00:18:53,234
That's Blueberry without the e's.

529
00:18:53,615 --> 00:18:55,075
We couldn't afford the e's.