Blubrry’s Latest: Apple Podcast Subscription Publishing • PCI 328
Our first big release of the year was working with Apple. We now integrate with Apple Podcast Subscription shows for easy publishing directly from the Blubrry platform.
Anyone producing a premium subscription based Apple Podcast can now publish their premium episodes directly through our platform and we’re very excited about it. Tune in to hear more on that feature as well as some cools tools in Slack and for Podcasting 2.0.
Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.
News- Apple Podcast Subscriptions integrated into the Blubrry platform
- PRX using V4V in a new way
- Levar Burton is launching his first kid’s podcast, Sound Detectives
- Slack now produces a transcript if you upload an audio file. Not sure how useable it is yet, but we discovered that last week. Other chat services have this too.
- True Crime podcast listener now a murder suspect
Reach out to be a guest on your favorite podcast! We don’t mean your favorite podcast that is not relevant to insights or expertise that you can provide, but you should reach out to be a guest on a show you’re familiar with for a meaningful conversation.
Blubrry News- Lots of Podcasting 2.0 features are now in the Blubrry publisher. Learn more here and here.
- Location
- Transcripts
- Chapters
- Person
- Live Item
- TXT
- Podping
- Value (V4V) Coming very soon
- PowerPress will be updated with the same tags very soon
- Todd will be keynote speaking at Podfest Expo in Orlando Thursday and Friday – If you are in the area, we have some expo-only passes available. Reach out to MacKenzie.
- Todd will also speak at Podcast Movement Evolutions in Las Vegas in March.
First Impressions Artwork
Question of the WeekQuestion:I use an AudioTechnica ATH-M50 headset for my podcasting, but I need to buy three more pairs for guests, and I don’t want to spend $200 on each pair. Can you recommend a “decent” headphone option that sounds neutral and easy to listen to for long periods of time that’s under $100?
Answer: (Mike)I have a set of Sony MDR 7506 headphones that I like a lot. They are around $80 and seem tough as well. At least I haven’t broken them yet
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Hey everyone. Welcome to Podcast Insider.
My name is Todd Cochran. Of course,
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I'm joined by Mike Cohost, Mr. Mike
Dell. Mike, how are you doing? Doing.
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Good. Welcome back. I trust you had
a good trip to, uh, Vegas for c e s.
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Yes, indeed. And of course,
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anyone that has to spend seven days in
Vegas voluntarily
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it's about four days too much. But,
uh, yeah, had a great, uh, great event,
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great show about, eh, I don't know,
about 30, 35 hours of live content. Uh,
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so we had a great time with the
tech podcast team out there. Yeah.
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Um, I've been out there a couple times
during ces and, uh, I don't envy the, uh,
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amount of time spent
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You know, the, uh, the main thing
is it's a lot different now. We,
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we basically are official press
and we have the ability to
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work from a,
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a location where we have a workroom
and then we have a studio on top and
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security and internet. Yes.
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And it just really
intercourse with gear now
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being a lot more condensed
and not having to, you know,
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roll 20 boxes in and you just roll in
with like three suitcases and in your
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good, um, little set
up, of course. But yeah,
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I think we had a very
successful live event.
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We streamed the audio and then of course,
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all that content's gonna be converted and,
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and used in our Reg Regular podcast
as an additional episode. So, uh,
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yeah, it was, it was a good event.
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Ah, very good. Good. So, uh, yeah,
we got our normal news today.
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We got a best practice,
got some blueberry stuff,
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and we have a blueberry pro tip
and a question of the week. So, uh,
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we have the normal lineup for now.
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Absolutely.
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All right. We kick off the news
here and, uh, we've got one thing,
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it's lead in the pack is
really some blueberry news.
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We launch Apple subscriptions.
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It's now integrated on the
blueberry platform. And, uh, it's,
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it's, uh,
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the ability for you to run premium
content and not have to go directly
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to Apple to publish all that. You go
through a very simple setup process,
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and then once you're done,
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you can post your premium content
from blueberry just like you do,
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uh, a regular episode, but, uh,
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you make it available as a
subscription on Apple Podcast.
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Yeah, I've been playing with a test
account and, uh, it, it is pretty slick.
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Uh, you know, you, you publish your
regular episodes as you would regularly,
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and if you have a subscription tied
to that same show, you could do the,
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uh, premium content all in the
same dashboard at Blueberry.
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Uh, now if you're using Power Press,
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you have to come to blueberry
to publish the Apple episodes,
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but it's a very similar process
and pretty slick and, uh,
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I'm glad we got it done on time.
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You know, that's one thing
we should reiterate is the,
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this is not just for dashboard customers.
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So if you are a Power Press user,
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you can publish your premium episodes,
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even if you're a Power Press
user on the Blueberry dashboard.
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The only difference is you still
continue to do your public episodes
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on your own website.
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We were not able really to
get disintegrated within
Power Press to make it
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completely cohesive.
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So the premium stuff does have to be
published from the Blueberry dashboard,
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and what happens is you'll get a key,
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and then when you get a key from
Apple and you enter that key,
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uh, in the setting
section, it unlocks, uh,
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features that would normally be locked
on the platform for you to be able to
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publish, uh,
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to Apple directly again for the
premium or for the subscription
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episodes only for those of you
that are Power Press users.
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Yep. And, uh, like I said, it works
really slick. We've, uh, been testing it,
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uh, guys at Apple been testing it and, uh,
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I think we had a few customers
testing it, so, yep. It's, uh,
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all up and running.
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So if you're interested in doing premium
content through Apple Subscriptions,
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come check it out.
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You do have to be, uh, $20 and a month
above client to do that. Okay. True. Uh,
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but that's the majority of the
clients, otherwise prx, uh,
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they announced that they're
using value for value part of the
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podcasting 2.0 spec in a new way. And, uh,
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this is kinda curious on what
they, the route they decided to go.
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They kind of rolled their own, it
looks like, uh, uphold.com, I guess,
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is who they were working with.
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And it does micro payments
in Fiat currencies, uh,
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mostly US dollars at this
point, but it's, uh, you know,
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set up similarly, but it's only
on the web. There's no, uh,
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apps that are taking advantage of it.
So, you know, this is for a web player,
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but you can stream a penny a minute or
whatever while you're listening. Uh,
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they don't have any provisions for
boosting kinda, you know, like we do with,
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uh, the, uh, value for value
using Lightning. But yeah,
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it's a first step. I, I, I think
it's, uh, it's worthy of a,
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NPR X is a pretty big
outfit. So we'll see.
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The challenge that they're really
going to have with this
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and this again,
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is one of the reasons why we're
implementing the Podcasting 2.0
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Value for value model specifically,
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is if someone wants to send you a dollar,
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then you really get all these fiat
fees, you get these financial fees,
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and you may cost you 50
cents to send a dollar.
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But when I send the equivalent
of a dollar in the podcasting
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2.0 value for value model,
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which we're gonna be talking about a
lot in the near future for sure, is,
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is you're gonna get a dollar,
you're gonna get a dollar, and this,
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the sender pays the fee to
send that money to, but the,
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the fee might be a penny or two. Yeah.
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Versus it's definitely not what, you
know, like PayPal, what do they take.
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Uh, yeah. Fit 50 50 cents and
then a percentage, you know,
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so this is not, you know, this is
the challenge that you run into.
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Yes, you wanna monetize and make it
easy for people to send donations,
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but you don't want to eat that up
in fees. And I'm afraid what prx is,
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the way they're going is it's, again, it,
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it's not going to benefit the content
creator in a, in a big, you know,
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it's gonna hurt them from being
able to get micro payments.
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People are gonna have to send 10,
15, 20, or $25 at a single time,
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which is okay if you got
fans that will do that,
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but the value for value model,
uh, works a little bit different.
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So it's disappointing they didn't go
with the regular podcasting 2.08 that
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everyone else is adopting,
but so be it. Uh,
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they might come around a
different implementation
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They might come around and they're using
the name space, so that's, uh, yeah.
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You know, they're actually, that's.
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A good thing.
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They're actually using the value tag
included in the podcasting 2.0 tags.
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So that's a step, you know,
one right little bit at a time.
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Luva Burton is launching his first
kids podcast called Sound Detectives,
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star Trek actor and host of Reading
Rainbow on Public TV for years.
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So, uh, LaVar is the
Voice of Sound Detectives.
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Yeah. He's gonna be, uh,
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collaborating with Julia Smith
and Jonah Slovs,
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I'm sure I butchered that name. But, uh,
it, it's a show that's gonna, you know,
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it's four kids, but
it's gonna be kind of a,
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a drama sort of thing where
they're looking for sounds that are
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missing in the world, should be fun
for the kids. And, uh, lava's been,
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you know, doing Reading Rainbow,
of course, he was the, uh,
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actor in Roots way back in the
seventies, played Kuta Quinte. So,
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uh, he's pretty famous guy,
and, uh, good to see him, uh,
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getting into podcasting.
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Interestingly,
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found that Slack now produces a transcript
if you upload an audio file. Uh,
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we're not sure how usable it is yet,
but we discovered this last week,
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and apparently those other chat
services have this too. So, Mike,
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when you guys upload the
audio file, what did it do?
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Did it just pop a transcript
next to it at some point?
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Yeah, it was, uh, fairly quick.
Uh, Lee sent back our file,
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you know, after editing
last week for this show,
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and I look at that and there's a,
a transcript popped up underneath,
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and I scrolled through it, and it's
even time hacked. And Wow. You know,
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I don't know if you can download it or
if you can cut and paste it or what, but,
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uh, that may be another way of
getting a transcript at some point.
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I wonder if that is for premium
customers or everyone that uses Slack.
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We ought to try that on a free account.
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Yeah, I'll have to do that. Uh, but,
uh, I know on our, uh, company one,
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it worked just fine
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So Oh, that's cool.
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Yeah, it was, uh, it was slick and,
and like I said, it was time hacked,
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so you might even be able to cut
and paste, save it as an s r t,
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as another way of doing it.
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So anyway, lots of transcript stuff
starting to show up. Of course,
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if you remember, blueberry
has a relationship, uh,
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with a transcript vendor.
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You can add that as an add-on at
Blueberry to automatically get transcripts
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for your podcast every time
you publish an episode.
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And that will show up in the Player
as a closed caption option. So, uh,
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definitely consider adding and making
your podcast accessible by getting
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transcripts created automatically
through our service, which, uh,
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is one of the top rated, uh,
transcript companies, uh, in the world.
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Yeah.
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And the cool thing about that is you don't
have to cut and paste and do all that
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stuff. No. You just click
a button and it shows.
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Up. Absolutely.
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So tell me about this True Crime Podcast
listener that's now turned into a
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murder suspect.
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Yeah, Robin Ward, he's the host of the
True Crime Podcast. The trail went cold.
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Notice something odd when he scrolled
through a bunch of, uh, his listeners,
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I don't know how he knows the
names of the Lister listeners,
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but one of his subscribers was a, uh,
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person of interest in a 1984
case that he talked about
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on an episode back in 2017.
Hmm. Uh, yeah. So that,
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that's a little suspicious.
And I guess in April of 2019,
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the guy, the, the listener,
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made a call to investigators with
offers to divulge what he knew about the
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disappearance. And, uh, anyway,
long story short, he's, uh,
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up on murder charges in
Greenley, Colorado. Wow.
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So, uh, so yeah, he thought he would
be smarter than the police, huh? Yeah.
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But you know, it, it's just, you know,
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they always say that the criminal
comes back to the scene of the crime.
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This is kind of that mm-hmm.
probably was, uh, you know,
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searching through his podcast
and saw this one, and Oh,
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I know something about this one.
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So.
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Bizarre.
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Yeah. Very, very strange.
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All right. We've got a best practice, uh,
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reach out to be a guest on
your favorite podcast. Now,
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we don't mean your favorite podcast is
not relevant to insights or expertise
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that you can provide,
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but you should reach out to be a guest
on a show you're familiar with for a
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meaningful conversation.
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Yes. And, and the thing about this is,
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don't just cold email somebody
that you think might put you on
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their show without doing. You know,
don't be, don't be that person that says,
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dear, and then, you know,
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whoever and have this form
letter trying to get on podcasts.
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I get those all the time, and it's like,
eh, I'm not even gonna entertain this.
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But, you know, if you've done your
homework and you know about the podcast,
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like you guys listen to
this podcast, if you, uh,
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reach out to us to be on our show,
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chances are you've already
heard the fact that we,
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we want hosting customers
and we want to, uh, you know,
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talk about something relevant to
podcasting. Not, uh, not your latest,
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uh,
or whatever, but, uh, you know, make,
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make sure it's a meaningful, you know,
and in line with it, you know, I, I,
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I like, uh, the show No agenda. Okay.
And they don't even take guests,
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but even if they did,
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I probably wouldn't be a good
fit for that show because Right.
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I don't pay attention to
the news like they do.
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is I get, uh, emails, you know,
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talking about getting, uh, uh,
215
00:12:18,120 --> 00:12:22,720
pitched is my tech show has no
guest, but I get, Hey, Todd,
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00:12:22,720 --> 00:12:27,120
I love your show. It's fantastic. Ah, I
love to be a guest on your show. Well,
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I haven't had a guest in 18 years. Right?
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So that tells you that they don't listen,
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they're just doing a pitch email.
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They know relatively nothing
about it. So, uh, yeah,
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just try to reach out to those shows
that you love, that you can add value to.
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That's really the, the simple thing.
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Well, I tell you, we've got a whole
bunch of exciting stuff coming.
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Matter of fact, Mike, I was working on
documentation today, um,
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Never Ending Task.
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227
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I basically have the post
ready to go on the description
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mm-hmm.
what Podcasting 2.0 is,
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and all the things that I'm gonna talk
about in this particular segment here.
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And matter of fact, we might
wanna link to that post, I'll,
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I'll send you the link
when I'm done. Okay.
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But we've added a bunch of podcasting
2.0 features are now in the Blueberry
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publisher. Now, some of them have
already showed up in Power Press,
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but Power Press is coming soon. But,
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and we could spend quite a bit
of time on each one of these.
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And these are in different locations,
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so you're not necessarily gonna find
these all congregated in one area.
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And in the documentation that I'm
hopefully finishing up today, you'll find,
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uh, where these, where
these, um, items are stashed,
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but we've added the location tag
and location, self-explanatory.
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You can essentially link
to the location that your
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show originates,
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along with the ability to
link to the location of your
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latest episode. So if you're normally,
like Mike and I are doing the show,
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he's in Traverse City, I'm in Coldwater,
we can pick if we want the show to be,
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um, located in Coldwater
or Traverse City. But if,
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let's say we do this show at in Vegas
Yep. And go to the new media show,
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we can set the episode
location, uh, to Vegas. Right?
249
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You already know about the transcript tag.
250
00:14:25,080 --> 00:14:27,720
The transcript tags have been
in the system for a while.
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We also have the ability
for you now to add chapters.
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And these are different than
Apple chapters. These are
podcasting 2.0 chapters.
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And we actually link, will link you
to a tool to create chapter files.
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And these new chapter files
are largely seen on apps that
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are basically over@newpodcastapps.com.
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But one of the cool ones that's
on there is a, a person tag.
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So Mike and I are doing
the show today, right?
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So we can actually set this
episode to Mike and Todd mm-hmm.
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00:14:58,280 --> 00:15:02,080
Mackenzie. We can set the, the person,
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basically the two hosts
to Mike and Mackenzie.
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And then if we do have a guest now
let, we'll have, today we have an, um,
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a blueberry pro tip that's coming in,
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and we could actually document the
Blueberry Pro tip and who that co-host
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00:15:16,440 --> 00:15:21,440
was. Yep. In the person tag. So the person
basically allows you to document, um,
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at the show level and at the
episode level who is available,
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but probably the most complex
tag is the live item tag.
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And it's often referred to as lit.
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So for those of you that are doing
live streams, in other words,
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you're streaming on Facebook,
you're streaming on YouTube,
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maybe you got a Shoutcast server,
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you've got the ability now
to tell podcasting apps your,
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your pending schedule of when you're
gonna be live, when you go live,
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and when you end, you document.
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It's basically a manual
setting for pending live.
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And the cool part about this is,
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is when you fill this documentation
out for the live item tag,
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the app will switch your show to live,
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and basically it becomes a, a
place to consume the content in,
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within the actual podcast app.
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Yeah. It's real slick. I I, I, you know,
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you guys have been doing
it on new media show,
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and I find that listening to an
audio stream through the podcast app
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that I use in this case pod verse,
it's just handy, you know, for the,
284
00:16:27,800 --> 00:16:31,560
for the listener and, you
know, and sometimes I forget,
you guys are going live,
285
00:16:31,760 --> 00:16:32,040
you know,
286
00:16:32,040 --> 00:16:35,400
usually I'm doing show prep for this
show while you guys are doing that show.
287
00:16:35,400 --> 00:16:37,560
And you get an in-app notification. Yeah.
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00:16:37,790 --> 00:16:41,600
I don't even have to leave my app. I
just hit Right. Okay. Hit play. Cool.
289
00:16:41,940 --> 00:16:45,040
Now, here's something I'm
gonna offer up in this show.
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If any of you want to do live
and do an audio stream, um,
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00:16:49,480 --> 00:16:54,280
I have available audio stream
capacity on a shoutcast
292
00:16:54,280 --> 00:16:57,520
server that I've set up. Uh,
the company's paying for it,
293
00:16:57,690 --> 00:17:01,680
so if you want to be a, um,
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00:17:01,710 --> 00:17:03,400
a guest and use, and I,
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00:17:03,400 --> 00:17:07,640
I'll be happy to set you up
an account on that platform.
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Um, there's some simple software
you need on the front end,
297
00:17:10,960 --> 00:17:15,520
Mac or PC to be able to livestream audio
298
00:17:15,520 --> 00:17:18,280
stream your show to if
you don't wanna do video,
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00:17:18,930 --> 00:17:23,760
to be able to be, be live with your
show. Mm-hmm.
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if you would like to do that,
just you can send me an email,
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00:17:26,920 --> 00:17:30,360
todd@blueberry.com and then I'll figure
out where in the schedule if they're,
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00:17:30,360 --> 00:17:34,120
if you are a recording time doesn't
conflict with others that have already
303
00:17:34,120 --> 00:17:37,040
asked, we'll get you on there.
Or if you want more inform,
304
00:17:37,040 --> 00:17:40,800
I can send you details. But this live
item thing is very, very cool. Now, again,
305
00:17:40,800 --> 00:17:43,400
this is for dashboard
users only. At this time,
306
00:17:43,520 --> 00:17:48,120
power Press will be updated soon with the
same tags, but we've got the text tag.
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00:17:48,390 --> 00:17:48,880
Yeah.
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00:17:48,880 --> 00:17:53,720
The text tag is kind of neat because
that's going to enable us to remove
309
00:17:53,910 --> 00:17:58,320
emails from RSS feed, so
you'll get less spam. Right?
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00:17:58,320 --> 00:18:02,080
There'll be other uses for it in the
future, but that's the main one right now.
311
00:18:02,300 --> 00:18:04,840
But as soon as we get the
text tag and Power Press,
312
00:18:04,960 --> 00:18:07,680
we're going to be removing emails at,
313
00:18:08,040 --> 00:18:12,440
in your RSS feeds at blueberry and
at in within Power Press. Mm-hmm.
314
00:18:12,480 --> 00:18:14,200
won't get spammed anymore.
315
00:18:14,370 --> 00:18:17,800
At least new people that are scraping
feeds are not gonna be able to get your
316
00:18:17,800 --> 00:18:19,000
email address. You'll.
317
00:18:19,000 --> 00:18:23,800
Be able to turn it on for, you know, for
like, Google Podcast still uses email,
318
00:18:23,810 --> 00:18:27,640
so you turn it on, Google sends you an
email, you turn it back off, good to go.
319
00:18:27,800 --> 00:18:30,960
Right? And then pod peeing, there's
something that happens behind the scenes,
320
00:18:30,960 --> 00:18:33,000
you don't even know it's
happening.
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00:18:33,000 --> 00:18:37,920
pod peeing is basically set so
that when you update your episode,
322
00:18:38,290 --> 00:18:41,360
it auto, it basically sends a
signal on and say, Hey, this,
323
00:18:41,360 --> 00:18:44,200
this show has had a brand new episode,
please update the directories.
324
00:18:44,200 --> 00:18:48,360
And everything is tied to that.
Instantly updates, there's no delay. Uh,
325
00:18:48,560 --> 00:18:51,320
apple Podcast is not tied to Pod Bing,
326
00:18:51,330 --> 00:18:53,760
so we still send a we SubHub hub Yeah.
327
00:18:53,760 --> 00:18:58,160
Ping as well to help that
process along. But, uh,
328
00:18:58,270 --> 00:19:02,320
a Pod Ping will get you again, updated
in a lot of podcasting apps, uh,
329
00:19:02,320 --> 00:19:03,920
over@newpodcastapps.com.
330
00:19:03,920 --> 00:19:07,640
Yeah. And it's also what causes
the live item tag to, uh,
331
00:19:07,780 --> 00:19:10,960
pop up switch instantly.
Yeah. Or nearly instantly.
332
00:19:11,180 --> 00:19:15,240
And then value for value is
coming very, very soon. And, uh,
333
00:19:15,240 --> 00:19:18,560
the value for value, we'll be spending
some time on talking about, oh yeah.
334
00:19:18,560 --> 00:19:22,560
In detail, uh, how that works,
um, what it really means,
335
00:19:22,700 --> 00:19:25,880
and really the excitement,
uh, behind it. But again,
336
00:19:25,880 --> 00:19:29,120
power Press will be updated with
the same tags, uh, very, very soon.
337
00:19:29,440 --> 00:19:32,240
Right. And you've got some
speaking gigs coming up.
338
00:19:32,470 --> 00:19:35,160
Yeah, I'm doing a popup in, uh, pod Fest.
339
00:19:35,160 --> 00:19:39,160
I'm doing a 10 or 15 minute on stage
to talk about Valley for Value.
340
00:19:39,220 --> 00:19:40,800
And then I'm speaking,
341
00:19:41,040 --> 00:19:46,000
we're doing a new media show
live as well on Friday. So, uh,
342
00:19:46,000 --> 00:19:46,960
if you're in the area,
343
00:19:47,130 --> 00:19:52,120
if you're in the Florida
Orlando area and you want a expo
344
00:19:52,270 --> 00:19:55,440
only pass where you can go
in and see the vendors, uh,
345
00:19:55,440 --> 00:19:59,240
we have some expo only passes
available. Again, we just wanna,
346
00:19:59,300 --> 00:20:03,360
for those of you there in within striking
business, probably Tampa, Orlando,
347
00:20:03,790 --> 00:20:07,000
yeah. That area, uh, you
want to go and see the expo,
348
00:20:07,000 --> 00:20:11,400
we have Expo passes available. Let us
just drop us in email. Yeah. Again,
349
00:20:11,400 --> 00:20:12,960
and we'll make sure you get one of those.
350
00:20:13,020 --> 00:20:16,640
The emails will be in the
show notes as per usual.
351
00:20:17,360 --> 00:20:20,320
asked to be on a panel in, uh,
352
00:20:20,610 --> 00:20:25,400
in Vegas and March for Podcast
Movement Evolutions. Uh, it's a, uh,
353
00:20:25,400 --> 00:20:29,360
pro programmatic advertising panel.
So it's, uh, actually being, uh,
354
00:20:29,360 --> 00:20:34,040
moderated by, uh, Rocky over at
Sound Stack. So I'll be one of, uh,
355
00:20:34,040 --> 00:20:39,040
four people on that panel talking about
programmatic advertising at podcast
356
00:20:39,480 --> 00:20:41,280
Movement Very go. So we
have a pro tip, Mike.
357
00:20:41,310 --> 00:20:45,720
Yeah. We have one from Toby. Uh,
about first impressions in artwork.
358
00:20:51,170 --> 00:20:54,360
Hi there, it's Toby Goodman
here. First impressions.
359
00:20:54,830 --> 00:20:57,200
I grew up in a world without the internet.
360
00:20:57,270 --> 00:21:02,200
A world where when you met someone new
who didn't know anyone in your social or
361
00:21:02,200 --> 00:21:05,040
work life, first impressions
were made and received.
362
00:21:05,040 --> 00:21:07,120
The moment you met in person,
363
00:21:07,390 --> 00:21:10,480
some of you might remember
that as podcasters,
364
00:21:10,480 --> 00:21:13,800
we make impressions on people
we've never met all the time.
365
00:21:14,260 --> 00:21:16,760
But to the new potential
scrolling listener,
366
00:21:16,760 --> 00:21:20,680
it's not your podcast audio itself
that makes the very first impression.
367
00:21:20,950 --> 00:21:22,240
It's often your artwork.
368
00:21:22,680 --> 00:21:26,760
While some podcast players
display episode artwork,
369
00:21:26,760 --> 00:21:30,000
others will only display
the main album artwork.
370
00:21:30,010 --> 00:21:32,280
So using the first impression lens,
371
00:21:32,680 --> 00:21:36,920
let's focus in on that
album artwork. The truth is,
372
00:21:37,180 --> 00:21:39,080
for scrolling potential listeners,
373
00:21:39,080 --> 00:21:43,720
the combination of how strong your show
name is and how you present it visually
374
00:21:43,940 --> 00:21:48,800
can mean the difference between a few
or a few thousand listeners Per episode.
375
00:21:48,950 --> 00:21:49,640
This week,
376
00:21:49,640 --> 00:21:53,960
I was asked to review a piece of podcast
artwork of a client who's moving over
377
00:21:53,960 --> 00:21:58,920
to pro production and to the surprise of
this person who was very proud of what
378
00:21:58,920 --> 00:22:03,440
he had, I told him his beautiful
podcast album, artwork needed to go.
379
00:22:03,780 --> 00:22:07,560
Now I can agree it was a
great looking piece of art,
380
00:22:07,560 --> 00:22:11,360
but as podcast album art,
it was absolutely useless.
381
00:22:11,520 --> 00:22:16,520
While the script font writing looked
fantastic on my computer monitor,
382
00:22:16,520 --> 00:22:21,120
there was a major problem. The spelling
was fine, the show name was good,
383
00:22:21,120 --> 00:22:25,760
but once I looked at it in situ,
it was completely illegible.
384
00:22:25,980 --> 00:22:30,840
You see, in Sit, it's a thumbnail,
and that means it's thumbnail sized.
385
00:22:30,890 --> 00:22:34,120
So swirly writing just
looks like a s scribble.
386
00:22:34,430 --> 00:22:37,720
Even with my glasses on and my
eyes pressed up to my iPhone,
387
00:22:37,720 --> 00:22:42,200
there was no way me or anyone
else was gonna be able to read it.
388
00:22:42,260 --> 00:22:43,360
And that means few,
389
00:22:43,360 --> 00:22:48,200
or maybe no one in Pod listener land was
gonna bother clicking on it and become
390
00:22:48,230 --> 00:22:51,580
a listener. There were other mistakes too.
391
00:22:52,280 --> 00:22:56,820
Award-winning host was a prefix.
It took up too much space.
392
00:22:57,080 --> 00:23:00,380
And what award some of you may know,
393
00:23:00,380 --> 00:23:02,980
I spent the best part of 20
years touring as a musician,
394
00:23:02,980 --> 00:23:06,820
and probably over half of those
years in my home country of the uk.
395
00:23:06,820 --> 00:23:11,100
So I've had my fair share
of curry and fish and chips,
396
00:23:11,440 --> 00:23:12,340
and you know what?
397
00:23:12,350 --> 00:23:16,380
On the wall of every single one of
those places in this country, an award,
398
00:23:16,770 --> 00:23:20,940
presumably nine out of 10
bestowed upon these people by
399
00:23:20,970 --> 00:23:25,140
themselves. So who cares? This
is not headline information.
400
00:23:25,290 --> 00:23:27,180
They had me at Curry House.
401
00:23:28,110 --> 00:23:30,980
So here's what you need for your artwork.
402
00:23:31,810 --> 00:23:35,580
Show name and maybe host
name. Not always essential.
403
00:23:36,130 --> 00:23:40,700
That's it. Then you need art that
creates the feelings you want to emote.
404
00:23:41,080 --> 00:23:42,380
I'm no graphic designer,
405
00:23:42,380 --> 00:23:46,280
but I've been through enough branding
and rebranding meetings to know fancy
406
00:23:46,280 --> 00:23:49,560
script fonts or a no-go.
When it comes to small sizes,
407
00:23:50,160 --> 00:23:55,120
plain sands style fonts are
winners as they're much easier
408
00:23:55,120 --> 00:23:58,520
to read. Then you have colors.
Take blue, for example.
409
00:23:58,790 --> 00:24:03,120
Some blues might feel too corporate,
while others might feel too calm.
410
00:24:04,170 --> 00:24:06,920
So pay attention to
this stuff, it matters.
411
00:24:07,490 --> 00:24:11,480
My pro tip for today is keep
your artwork simple. Clean fonts,
412
00:24:11,770 --> 00:24:15,640
no more than a few colors that
compliment each other, and you are good.
413
00:24:16,300 --> 00:24:19,560
But just like editing audio
and podcast, post production,
414
00:24:19,560 --> 00:24:22,440
graphic design isn't
something you learn overnight.
415
00:24:23,150 --> 00:24:26,240
It's okay that you can't
do all of this stuff.
416
00:24:26,240 --> 00:24:30,680
If you're not an expert at graphic design,
people go to school for this stuff.
417
00:24:30,870 --> 00:24:33,480
Thankfully, a few of
those people work with us.
418
00:24:33,490 --> 00:24:37,280
So it widens the eyes of your
prospects rather than irritates them.
419
00:24:37,410 --> 00:24:39,480
If you are ready to
professionalize your podcast,
420
00:24:39,520 --> 00:24:42,560
we'll show you how it
works for a helping hand.
421
00:24:42,600 --> 00:24:46,720
We've got everything you need to help
you get your podcast on the right track.
422
00:24:46,830 --> 00:24:50,520
Come and say hi over@blueberrypro.com.
423
00:24:55,230 --> 00:24:57,880
Thanks, Toby, for that Blueberry
Pro tip. And of course,
424
00:24:57,880 --> 00:25:02,680
first impressions in artwork is
extremely important. So Mike,
425
00:25:02,760 --> 00:25:04,680
we've got a question
of the week. What's up?
426
00:25:06,560 --> 00:25:08,240
Somebody from Facebook says,
427
00:25:08,270 --> 00:25:13,040
I use Audio Technica at h m
50 headset for podcasting,
428
00:25:13,300 --> 00:25:16,080
but I need to buy three
more pairs for guests.
429
00:25:16,590 --> 00:25:18,720
I don't wanna spend 200 bucks each.
430
00:25:19,490 --> 00:25:24,440
So can you recommend a decent headphone
option that sounds natural and is easy
431
00:25:24,440 --> 00:25:27,720
to listen to for long
periods of time? Well,
432
00:25:27,720 --> 00:25:29,840
I don't have a bunch of
different headphones.
433
00:25:29,840 --> 00:25:33,880
I use an audio Technica headphone
when I'm not, uh, on camera.
434
00:25:34,660 --> 00:25:39,240
But I, I use a, uh, Sony MDR 75 0 6,
435
00:25:39,610 --> 00:25:43,120
uh, for, you know, just listening to
music and whatnot, and I really like it,
436
00:25:43,120 --> 00:25:47,440
so I'm sure it'd work well for
podcasting. They're about 80 bucks, uh,
437
00:25:47,440 --> 00:25:51,480
right now at b and h. Uh,
not a, uh, affiliate link,
438
00:25:51,480 --> 00:25:54,200
but I'll have a link to that
one in the, uh, show notes.
439
00:25:54,200 --> 00:25:58,280
But they're on sale right now for
like 20 bucks off. But, you know,
440
00:25:58,280 --> 00:26:01,040
headphones for guests, uh, I don't know,
441
00:26:01,040 --> 00:26:04,520
what do you dot I know you guys
use the, uh, ATR or the, uh,
442
00:26:04,640 --> 00:26:08,960
audio Technica boom
headset. Mike's out in cs.
443
00:26:09,020 --> 00:26:12,320
But yeah, so, you know,
I really think if it's a,
444
00:26:13,010 --> 00:26:16,800
if it's a permanent, someone that's
gonna be permanent on the show,
445
00:26:16,800 --> 00:26:20,840
they should have their own
headsets. Yeah. But, you know,
446
00:26:20,840 --> 00:26:25,840
I like in ear earbuds, but the
problem is I use Assure, and they,
447
00:26:25,840 --> 00:26:27,200
they're actually wired,
448
00:26:27,420 --> 00:26:31,320
but that's probably not something a
guest is gonna wanna put in their ear
449
00:26:31,320 --> 00:26:34,280
because, you know, they don't know if
they've been in another person's ear.
450
00:26:34,290 --> 00:26:37,960
So probably something over the
head if they're truly a guest,
451
00:26:38,390 --> 00:26:40,440
that's just gonna be on one time.
452
00:26:40,580 --> 00:26:42,600
And I don't think you have
to spend a lot of money,
453
00:26:42,630 --> 00:26:46,840
I think think under a hundred bucks.
Um, long as the host has, uh, you know,
454
00:26:46,840 --> 00:26:49,960
good sounding headsets, it
really doesn't matter. Yeah.
455
00:26:49,960 --> 00:26:54,240
As long as a guest can hear, you can,
you can go cheap. Um, I, I would,
456
00:26:54,270 --> 00:26:57,440
I would spend as a minimal
amount of money as possible,
457
00:26:57,440 --> 00:27:00,960
but one thing I would do
is buy ones, had a cuff,
458
00:27:01,070 --> 00:27:05,240
have a cuff that cover
the ear, so that way, uh,
459
00:27:05,240 --> 00:27:09,120
especially if they're in studio,
they're not going to get, um,
460
00:27:09,120 --> 00:27:10,760
any audio feedback coming from Yeah.
461
00:27:10,760 --> 00:27:12,440
Crosstalk or anything like.
462
00:27:12,440 --> 00:27:13,280
That. Yeah.
463
00:27:13,280 --> 00:27:17,200
So I would definitely have a cuffed
headset and go as cheap as you can.
464
00:27:17,480 --> 00:27:21,600
Probably that Sony 75 0 6 Mike,
that you recommends are on $80.
465
00:27:21,600 --> 00:27:26,320
I'm familiar with that headset. Probably
would be the one to buy. But again,
466
00:27:26,320 --> 00:27:27,440
I think you can go cheaper.
467
00:27:27,440 --> 00:27:28,760
Yeah. It might be overkill. Yeah.
468
00:27:29,200 --> 00:27:31,080
go cheaper with, uh,
469
00:27:31,080 --> 00:27:33,760
the main thing is the good
microphone. You know, if you,
470
00:27:33,760 --> 00:27:34,840
if you're gonna spend the money,
471
00:27:34,840 --> 00:27:38,840
spend the money on microphones and then
go cheap on headphones. Yeah. That's,
472
00:27:38,840 --> 00:27:39,600
that's the best way.
473
00:27:39,600 --> 00:27:42,960
As long as they can hear you and, you
know, they're not uncomfortable. I,
474
00:27:42,960 --> 00:27:44,360
I think Right. Pretty much anything.
475
00:27:44,380 --> 00:27:46,600
But anyway, if you got a question
you'd like us to answer a show,
476
00:27:46,600 --> 00:27:51,240
drop an email to mike blueberry.com,
audio, text or video, we may use it.
477
00:27:51,240 --> 00:27:55,240
You can also post a question on the
Blueberry Podcasting Facebook group,
478
00:27:55,240 --> 00:27:58,480
which we definitely want
you to participate in.
479
00:27:58,590 --> 00:28:00,880
Yeah. Get over there and,
uh, you know, let's, uh,
480
00:28:00,880 --> 00:28:03,440
let's stir up some
conversation. That'd be fun.
481
00:28:03,950 --> 00:28:08,280
Best place for support with any blueberry
product or service is our ticket
482
00:28:08,390 --> 00:28:12,600
system. Uh, that's over
at blueberry.com/support.
483
00:28:12,600 --> 00:28:16,920
Tickets give the whole team access
rather than direct emails or calls.
484
00:28:17,100 --> 00:28:18,120
And of course, you've been,
485
00:28:18,120 --> 00:28:21,040
we've been coming to you this week for
the new Media Production Studio Quarter
486
00:28:21,280 --> 00:28:23,920
Michigan and Mike Dell's World
Studio in Traverse City, Michigan,
487
00:28:24,200 --> 00:28:28,400
produced by the Blueberry Pro
production team@blueberrypro.com.
488
00:28:28,700 --> 00:28:33,640
You can fill out our listener survey
at surveys.blueberry.com/podcast
489
00:28:33,810 --> 00:28:34,643
Insider.
490
00:28:34,740 --> 00:28:37,320
You can always schedule a
one-on-one with us as well.
491
00:28:37,320 --> 00:28:41,600
Hosting customers only for
myself, it's todd@blueberry.com.
492
00:28:41,860 --> 00:28:46,040
And with me, it's mike@blueberry.com.
Makes sense, right.
493
00:28:46,400 --> 00:28:49,480
you wanna get a care package,
494
00:28:49,630 --> 00:28:54,600
send us your podcast sticker and a self
address stamped envelope and we will
495
00:28:54,600 --> 00:28:56,160
send you a Blueberry Care package.
496
00:28:56,160 --> 00:29:01,120
That address is within the
show notes@podcastinsider.com.
497
00:29:01,490 --> 00:29:03,320
So, Mike, did we cover everything today?
498
00:29:03,470 --> 00:29:08,120
I do believe so. And, uh, and now that
it's, uh, after the new year, we're,
499
00:29:08,120 --> 00:29:11,840
we're not having a slow
news a as it has been so.
500
00:29:12,120 --> 00:29:15,120
up and moving along, which is good.
501
00:29:15,120 --> 00:29:17,760
And we got some changes coming to
the show here in the new future.
502
00:29:17,760 --> 00:29:21,800
I hope you're gonna like it. We'll talk
to you more about that later. But again,
503
00:29:21,810 --> 00:29:23,480
uh, you're gonna wrap this show up, uh,
504
00:29:23,480 --> 00:29:27,320
episode 3 28 for Podcast
Insider for January 12th, 2023.
505
00:29:27,400 --> 00:29:29,920
Thank you for being here. Thank
you for listening. Take care.
506
00:29:29,920 --> 00:29:32,920
We'll see you next time
here on the Podcast Insider.
507
00:29:32,940 --> 00:29:34,200
Yep. Catch you next week.
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