Benefits of Blubrry’s Free Podcast Website for Growing Your Show – PCI 442

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Hey, everyone. I'm Mike Dell, VP of customer

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relations here at Blueberry. And I'm Todd Cochran,

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CEO of Blueberry, and welcome to Podcast Insider.

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Yeah. Today, we're talking about how Blueberry's free

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podcast website site can help new podcasters grow

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their audience and build a solid online presence

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right from the start.

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You're listening to Podcast Insider hosted by Mike

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Dell, Todd Cochran, and Mackenzie Bennett from the

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Blueberry team,

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bringing you weekly insights, advice, and insider tips

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and tricks to help you start, grow, and

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thrive through podcasting

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with all the support of your team here

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at Blueberry Podcasting. Welcome. Let's dive in.

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Of course, you know, it's an easy, no

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cost way to get discovered, promote your show,

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and, of course, make a great first impression

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even if you don't have your own website

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yet.

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You know, I think, Mike, this is something

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that, maybe we're not really well known

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for, but we know that it's an option

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a lot of our podcasters

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use

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and that they get a,

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a great looking podcast website included with, Blueberry

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hosting.

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Yeah. It's, you know, our free WordPress sites.

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They are, you know, as powerful as any

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WordPress site, and the nice thing about it

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is it's managed for you. So, you know,

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you don't have to worry about security updates,

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plug in updates, all of that stuff,

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and you still get the benefits of using

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WordPress to publish your show.

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And, of course, it's ideal for new podcasters

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who do not yet have a dedicated site

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or tech skills.

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You can start with one of our free

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sites, and then later as you decide you

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might want, you know, a little more elaborate

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website or whatever, everything can be moved very

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easily to a self hosted WordPress. So it

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it's a good starter point. And, of course,

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each of the,

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episodes has its own dedicated page with a

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title description.

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And, of course, you can show the transcript

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if that's,

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in your feed. It'll display in the Bluberry

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player.

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And, of course, these pages help you get

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your show indexed, by Google,

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increasing the chance of organic discovery,

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through search.

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And I think that's really one of the

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huge, huge

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ideas here behind this is that, you know,

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you're gonna get the point of origin for

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all of your content,

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and someone searching for tips for new parents

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might land on your parenting podcast episode page.

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You know, and the other cool thing is,

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you know, when you have your own website

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and a dedicated

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page or post for that episode,

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you've got something that you can directly link

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to in social and sharing, you know, any

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which way. They go to this page, and

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this is this episode. Now it has your

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show notes, has a player. It's,

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you know, instead of sending them to

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platforms, you know,

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you you send somebody to Apple and say

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they're on an Android phone. They don't have

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Apple or they can do it, but it's

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a lot harder than in a native app.

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And, of course, you're not limited again to

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just Apple or Spotify.

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You keep the traffic on your site if

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you so desire. Of course, they can also,

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you know, you can also have other destinations,

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outlined so that people can go to really

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the their destination

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of choice.

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Now some folks are gonna say, well, Todd,

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you know, I don't really want a WordPress

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website. I don't wanna deal with

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manage it and or anything. But as, you

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know, as Mike, as you may have mentioned

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earlier,

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we take care of the backups.

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You have to do very, very little work

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to get your site ready. All you really

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need to do is add your show artwork,

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pick some colors,

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and a logo.

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We have a a couple of templates that

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you can choose from.

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But the most important thing with a

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having a site as your custom branding

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is that your latest episodes really always appear

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front and center automatically updated,

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obviously, when you publish. And, again, you do

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originating it from that website. So it's going

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to be on that website, you know, from

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the get go.

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And listeners are more likely to subscribe if

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they can learn about you and explore your

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content in one place. So it's not just

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about writing

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the podcast post. You can write an about

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page.

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You can create a place for people to

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get merch.

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Really, there's all this interactivity you can do

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on the website, and you have a lot

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of control

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of the presentation of data.

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And it's, again, it's not complicated at all.

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Very simple to get started. And, of course,

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our support team's here. If you ever need,

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Mike and Dave and Sean, be happy to

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talk to you and and walk you through

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any issues you have. But, you know, the

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best part about it is you got this

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built in podcast player. You know, every episode

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includes

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our responsive, embeddable player that people can actually

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share other places.

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Yeah. There's you can turn on an embed

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link and somebody could put it on a

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different website. Or if you have another website

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you wanna do it on, you can just

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throw that player right on there. And the

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nice thing about the player

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is it has all the stuff built in.

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It's you know, you can speed it up,

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slow it down. You know, a lot of

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people are gonna use

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the web to listen to your podcast. A

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lot of people don't think about that, but,

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there are a subset of listeners that will

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just do it right on the website. Yeah.

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And it depends on the age group of

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your podcast too. When people are a little

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bit older, they tend to the web. When

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they're younger, they tend to the apps. But

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still on average, we see six or 7%

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regularly coming to the website and consuming the

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content. And,

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again, I think what's really important here is

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you can link out to

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content and topics that you've talked about, maybe

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to a guest.

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You can add buttons that we provide you

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to be able to put, again, Apple Podcasts,

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Spotify, Amazon, all those destinations.

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You've got the ability, again, if you got

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a PayPal,

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you want or in Patreon, you can put

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those all in the sidebar

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and make it easy for people

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to follow your show and, again, to be

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able to get access to,

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content that you wanna highlight.

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And,

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really, I think, you know, the best part

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of this, it's free.

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Yeah. It's part it's part of your hosting

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plan. Even the even the $12,

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basic hosting comes with that ability to build

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the website. Now you get a few more

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features,

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if you go

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a little higher

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in plans, but, it doesn't cost anything more

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than your regular hosting, whatever plan you're on.

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Now you do not have to map a

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domain to it. You can.

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Matter of fact, if you're on the $12

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plan, you can't map a domain. But if

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you're on a $20 plan,

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you can pick up a domain name,

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really anywhere,

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and you can map a domain to it

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if you want to. Or if not, it'll

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be a blueberry.net

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web site with your essentially with your show

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name as a landing page.

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And,

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again,

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if you have a domain name, it's real

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easy to integrate that and add the information.

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And, again, the beauty about this is you're

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not paying that monthly reoccurring

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hosting bill at a,

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you know, at a at a Squarespace

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or a web host or anywhere.

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And that's many money that you can reinvest

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into promoting and and improving your show.

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You know? And and another thing about having

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a website, if you don't, it gives you

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a place for growth. You know? You can,

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you know, as your show expands, you can

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add a custom domain. You can link to

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a mailing list, upgrade to, you know, PowerPress

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and WordPress on your own site. If you

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want more control over the site, that comes

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with some extra work as far as maintaining

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it. But, you know, with ours, you don't

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have to maintain it.

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We we take care of that for you.

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And as a reminder, if you don't want

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WordPress at all, we do provide a very

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simple

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landing page for your show. There there's less

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control. Now we're gonna be changing that in

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the near future

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where you'll have more control on that easy

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page that you don't have to I believe

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do nothing to.

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But this WordPress option,

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you know, we still believe and still see

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today

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that having your brand on your.com

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is really the place to go. And we've

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got some great,

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series on YouTube right now that talks about

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why it's important to own your brand. So

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make sure you go over and check out

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the YouTube channel. We're putting a lot of

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information over there now as well.

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But,

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you know, having

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your artwork, having your colors, having your logo,

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be able to link to stuff

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is really the the ability to to to

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grow your brand the way you want to.

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But, again, what are what are some of

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the advantages, Mike,

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of having this free website?

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Well, it goes back to our

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philosophy,

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you know, build your own brand on your

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own

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space. And and with

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our free websites, that's a good place to

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start for that. But you, you know, get

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found through Google a little easier. You can

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share episodes really easy.

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You know, build credibility with your own, you

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know, as you call it, moon based alpha

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Yeah. Your home base for your show, you

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know, for any of your content. And even

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if you have a YouTube channel, you can

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embed your YouTube, on those websites as well.

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So there's there's a lot of different things

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that, you can do with a site that

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you can't do if you're just doing it

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on a hosting platform, you you know, some

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other one. And there's a distinct advantage here

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that we are giving you with this free

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website

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is

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it allows you, again, to build your brand,

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not the Blueberry brand.

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Even though we provide you the free WordPress

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website

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with all the management included, including templates and

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a number of plugins that are the you

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know, what we've determined

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through discussing with podcasters, the the plugins they

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need to be successful

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is

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you are building

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your

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show on your brand on your.com. And I

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guess, you know, Mike, I've said this for

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twenty years.

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You you alluded to it,

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but there's nothing more valuable.

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Why would you build

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your

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your your new empire, your new show, or

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your new business, or whatever it may be

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on on rented land? Now if you're opening

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up a shop, maybe you have to rent

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something in a strip mall. But just like

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in my case, you know, I was paying

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rent on a regular basis, and that got

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jerked out from underneath me. So nothing is

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sacred

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unless you

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really

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own the underpinnings. And in a podcast, the

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underpinnings is your own website in your withyourown.com.

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And I think

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that, as a new podcaster,

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we're giving you the ability to have this

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advanced website right from the get go,

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whereas on many competitors' websites, you're just you're

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stuck. The only option

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that they give you is

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you're gonna be part of their domain name.

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You're not gonna build your brand on your.com.

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You're gonna have to say, well, go over

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to such and such host.com

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forward slash such and such. Well, why would

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you wanna do that? You're you're you're not

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trying to build

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your

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your,

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your your hosting provider. Yeah.

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Not trying to build your hosting provider's

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Yeah. Brand awareness, trying to build your own.

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And matter of fact, there's some changes coming,

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within the next couple of months that we're

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taking everything we do to the next step

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and giving you a lot more control,

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because we just understand how valuable it is.

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But I guess that wraps up today's episode.

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Not, it's not more complicated than what we've

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indicated here, so kind of a short and

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sweet one, Mike.

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Yep. And if you're a new podcaster without

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a website, don't overlook the free websites we

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offer with our hosting.

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It's built right into your Blueberry account and

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make sharing and growing your show a whole

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lot easier.

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And, of course, be sure to follow, subscribe

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00:12:12,095 --> 00:12:15,375
to Podcast Insider for more podcasting tips, tools,

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00:12:15,375 --> 00:12:18,240
and updates from the Blueberry team. And definitely

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check out what we're doing on YouTube as

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well because we've got some fun stuff that

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we're doing over there. I have a brand

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new show. It's available on Apple Podcast.

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It's called the Podcast News and Myths

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podcast.

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So we're I break we're largely breaking down

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podcast myths and covering some news from time

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to time, but definitely check that out as

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well available. We'll have that link up in

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the show notes for you to check out.

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Alright. And to find the show notes, where

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do we go? We go to podcastinsider.com.

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Very simple. Yep. You can see an example

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00:12:49,299 --> 00:12:51,299
of what we use as our Yeah. We

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do main podcast site. Yeah. We drink our

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own Kool Aid here, ladies and gentlemen. So,

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again, thanks for listening. We'll see you next

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time here on Podcast Insider.

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00:12:59,220 --> 00:13:01,865
Thanks for joining us. Come back next week.

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And in the meantime, head to podcastinsider.com

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for more information, to subscribe,

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00:13:08,325 --> 00:13:10,345
share, and read our show notes.

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Check out our latest suite of services and

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learn how Blueberry can help you leverage your

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podcast, visit blueberry.com.

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That's Blueberry without the e's. We couldn't afford

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the e's.