Oct. 6, 2022
Awards Season – PCI 315
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Paypal Awards season has almost come and gone in podcasting. A handful of different awards shows have occurred recently, and we share the podcast winners of the past week. Mike and MacKenzie sit down to discuss the sale of and potential sale of a few podcast networks, the audience changes over time for those at the top and more on today’s episode.
Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.
News- Glenn the Geek’s Horse Radio Network was acquired by the Equine Network
- Audacy is exploring the sale of Cadence13
- Time to re-think promo codes? by Tom Webster
- Women on the Rise: Alex Cooper tops Joe Rogan
- Hollywood Reporter ‘40(ish)Most Powerful People in Podcasting’
- Podcast Winners
- Want to hear ‘Joe Rogan’ interview ‘Steve Jobs’? Podcast.ai has produced the interview powered entirely by AI. It’s a hoot! (and a bit creepy).
Let your guest speak. Having a guest on your podcast is a privilege, you’ve worked to find them, set this up, and supposedly value them; let them speak uninterrupted on your show to shine for your guests.
Blubrry News- Podping now supported in PowerPress AND Blubrry publisher feeds! Tune into Podping.watch to see the updates in real-time.
- Blog Post: A Peek Into What Piques Your Audience’s Interest by Tara O’Brien
Alumni Match-making
Question of the WeekQuestion: Is it ok to have a scattered release schedule when I am first starting my podcast, until I get my footing? Say for about two months.
Answer: Yes, it can be “OK” but is it the best way? Not really. The consistency is what allows people to build you into their regular schedule. Over time, it gets more important as more and more people discover your show and your schedule.
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Coming to you this week from Mike Dell’s World Studio in Traverse City, Michigan & MacKenzie’s undisclosed location in Columbus, Ohio. Produced by the Blubrry Pro-Production team.
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Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235
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Welcome to Podcast Insider. My name
is Mackenzie Bennett and cohost,
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Staying with me is Mike Dell
from the Blueberry Team. Welcome.
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Hey, how's it going today?
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I'm good. I'm rushing, but I'm good.
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. Yeah. Well, that's, that's
always a recipe for bad things sometimes.
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So.
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Well, I got food on myself, so
Yeah. That's what happened. There.
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You go. There you go. But,
uh, yeah, today we're, uh,
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recording yet again with McKenzie
Todd is, uh, on his way to a,
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uh, reunion of sorts, so, uh, he'll.
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He's gonna have fun.
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Yeah, he'll have a good time there.
I'm sure. I think it's Reno, not Vegas.
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Yes, yes.
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So, uh, yeah, he's probably flying
right now. And, uh, let's see.
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It's rainy up here in case
anybody cares,.
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So.
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Anyway, let's get on with the, uh, news.
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But the first one is Glen the Geek.
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He has his horse radio network
and it has been acquired.
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Yeah. The Equine Network.
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Yeah.
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And, uh, yeah, Glen, uh, has
been at this for, what, 15 years,
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14 years or something like
that. I forget. But, you know,
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he has over 3000 episodes of his main
show, Horses in the Morning. And, uh,
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he just celebrated that recently, but I,
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I think Glen's ready to pass off some
of the administrative stuff and add
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sales onto somewhere else. And, uh,
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it didn't mention any money in the,
uh, press release, but, uh mm-hmm.
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, I'm sure
he did. Okay. And, uh,
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he's got a full-time job with him
as the Director of Podcasting.
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And it says in here,
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it will result in over 30 podcasts with
several more launched over the next
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year. So this is definitely not
a slowdown, this is just a pivot.
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Right, right, right.
But, you know, he does,
35
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Then he doesn't have to deal with
all the advertising stuff and, uh,
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or whatever. Maybe that's gonna
be his job over there, but, uh,
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he's got a team behind him now,
so that'll be, uh, quite cool.
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And Horses in the Morning is,
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is going on with the two co-hosts
that have been doing it forever. So.
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So good for them. Yeah.
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Good for them. And,
uh, hopefully it's, uh,
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lucrative for both parties and.
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Both worlds. Ha can happen sometimes.
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Yep. And speaking of acquisitions
and things of that nature,
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Odyssey is, it's a group of companies,
but uh, they have, what is it?
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Cadence thirteens one of their, uh, and
Pineapple Streets and other one and,
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and.
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All that. Yeah. It, it's a, it's
a culmination of a lot of things.
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Odyssey started out as Intercom, Right.
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But then they bought a big portion
of Cadence 13, and then they bought,
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you know, Pineapple Street
Media, like you said. So there's,
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there's a lot going on here.
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Yep.
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The rumor has it that they're
looking to sell Cadence 13,
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and they want to get around
a hundred million for it. Uh,
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they paid roughly 50
million altogether for it,
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so that'd be handy profit for 'em.
But, uh, rumor, rumor has it that, uh,
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they wanna downsize some of
their properties and, uh,
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and refocus on other parts.
And so, uh, if you're, uh,
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in the market and have a hundred
million dollars kicking around, well,
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you can buy a studio.
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, Why not? Yeah.
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My studio's a lot cheaper. Yeah. I'll
do it for half that mm-hmm.
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and nothing less.
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. That's right,
that's right. Tom Webster,
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who used to be with Edison
Research now, uh, a partner over,
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it sounds profitable.
Mm-hmm. as
part two of his article out.
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The first one was called
After these messages,
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talking about add delivery
or add, you know, how,
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how ads are put in podcasts and.
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Right. Like host Red or
live read, or, you know.
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Programmatic.
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Inserted Programmatic. Yeah. There's
all that a host of different ways.
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. Yeah. But, uh, on this one,
it's called, we'll Be Right Back. He, uh,
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is wanting to rethink
promo codes and, you know,
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we use promo codes for our
affiliate program and, uh, you know,
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lots and lots of podcasters use
promo codes for this and that.
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And the funny thing is, they did a,
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a little bit of a study and they asked
people that listened to Jordan Harbinger
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mm-hmm., you know, do
you remember any of the promo codes?
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And to a t almost everybody said Uhuh.
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So the thing is, is they.
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Remember strong thoughts on that.
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Yeah. They, they remembered who the
advertiser was and, and, and all that,
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but they didn't really remember
the promo codes. And so.
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I'm not gonna lie, I don't
a lot of the time either.
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I do, if I'm really interested in the
product, I'll write it down mm-hmm.
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,
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or I'll go back afterwards and hope they
put it in the show notes or something.
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Yeah. But yeah, I, I'm
the same way. You know, I,
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I don't use promo codes
unless, uh, like I said,
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unless I'm really interested
in the product, you know, if,
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if I'm not interested, I just
sort of tune out for the ad. So.
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Absolutely correct. And
really a big part of it too,
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I think is a lot of times people
choose bad codes. True. Like, it's,
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it's not necessarily, you know,
fully up to them of what the code is,
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but I'm like,
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it literally needs to be just like your
show title or otherwise I'm not gonna
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remember it.
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Right. You know, and Tom
suggests in here that, uh,
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it might be a good idea
for advertisers to set up a
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landing page instead
of a promo code. Yeah.
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So in the case of Todd, you know,
he has GoDaddy as a sponsor. Well,
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if GoDaddy had a page,
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godaddy.com/geek News Central
mm-hmm.. Okay.
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I would remember that more than I
would remember. Remember, you know,
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these obscure promo codes that, uh,
that they have for different offers.
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And, you know, Todd, of course,
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has got a page on his site that
has all those promo codes on it,
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and that page ranks
pretty well. And Google,
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so he does okay with the promo codes
only because he does that extra
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step of making a landing
page for himself. But I,
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I think the advertisers would do well
to have a, a landing page for their, uh,
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podcast that they advertise in.
That's probably the easier way to go.
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I, I think that would be beneficial
for a lot of people. Yeah.
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But at the end of the day, what I really,
truly want is links on the show notes,
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like is a link in the app of where I
am listening to this episode mm-hmm.
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that will take
me exactly where I want to go.
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Yeah. And that's always a good
idea as well. So, uh, so anyway,
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it's worth to read both, both
articles. Were really good. So, uh,
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go check that out over it
sounds profitable.com in
their article section there.
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Yeah. But we'll, of course we'll
have a link in our show notes.
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Of course.
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So here's, here's a good
one for you to read.
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Boy, they Yes.
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Women on the Rise
at Spotify. Alex Cooper,
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who does the show call her
daddy has Top Joe Rogan. Yeah.
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Joe's not even in the
top three. The last, uh,
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two or three times I've seen
the rankings. Interesting. Alex.
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I wonder, I, I'm just curious like how
it's like the timeline here, why now?
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Yeah. Who knows? You know, things change
over time and, you know, and, you know,
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could be that Rogans just just has a run
of, of boring interviews or something,
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, who knows, You know,
I don't pay any attention to.
134
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It really can be that simple. Yeah.
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You know, I, I,
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I look at who he's interviewing to see
whether I wanna listen to it or not,
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you know? Mm-hmm., and
it's, it's pretty rare lately that I do,
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cuz I don't like listening
in Spotify to podcasts.
139
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Well, yeah. I also don't do that.
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So, uh, you know, but, you know,
I will make an exception. You.
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Know what, good written,
sometimes things need to, uh,
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shake up and change a little bit.
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Oh yeah. Oh yeah. I'm, you know, I'm
sure Joe's not hurting any, So.
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Uh, no.
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Right.
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I would say he's not.
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Okay. This next one I I found
kind of interesting only because
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I really don't know any of the
people on the list., if.
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It's, Ooh, okay, then it's the.
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For ish most popular people in podcasting.
151
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Well, it says most powerful, but
popular and powerful usually are the.
152
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Same. That's what I meant to say.
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Powerful. Yeah.
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That's what the title of it is.
But, uh, yeah. You know, I mean,
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there's a couple in there that
I know of mm-hmm.,
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but I don't personally know
anybody. And usually these lists,
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I at least know somebody that I
can give congratulations to. But.
158
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, I, I would say I know
almost every, every name in here.
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Some, some against my wealth, but
that's just what happens. Yeah.
160
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This is almost every single one of
those people are the content creators
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themselves.
162
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Yep. You know, like there's a lot of
famous people in here, you know, uh.
163
00:09:06,930 --> 00:09:09,120
It starts out with three actors, so.
164
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Yeah. Yeah, yeah. Will Arnet,
Jason Bateman and Sean Hayes? Yes.
165
00:09:13,860 --> 00:09:17,960
And, uh, let's see, Michael Barbaro,
I've actually, I think met him.
166
00:09:18,210 --> 00:09:21,000
He was the, or is the
host of the Daily mm-hmm.
167
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or one of the
hosts of the Daily. Yeah.
168
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I think I might have met him in passing
at some place, but really I, you know,
169
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I just, I've never really met anybody
in this list. And that's cool. I mean,
170
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I'm not the, the center of the
universe of podcasting, obviously,
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but I've been around a while..
Yes. So, And Alex, Alex, that.
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Is a distinction on this,
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is that some of these people have not
been around for quote unquote a long time
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in podcasting. Some of 'em have, have
only been around for a couple years.
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00:09:48,240 --> 00:09:52,360
But anyway, it's quite the list.
Check it out. Uh, interesting article.
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Just the same, even though I don't
personally know anybody.
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But they give you, uh,
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there's like some fun questions that
they have for each person asking. Like,
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00:10:02,040 --> 00:10:06,080
some of them are, what's your favorite
guest? Um, what's your pet peeve? Like,
180
00:10:06,080 --> 00:10:09,880
who would you love to have on,
like, that type of stuff. So I, uh,
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00:10:10,140 --> 00:10:11,400
I'd recommend checking it out.
182
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Continuing on with the Women's
Podcast award winners announced. So.
183
00:10:17,030 --> 00:10:21,640
Yeah, last week was the
International Women's Podcast Awards,
184
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and so they have the list of, um,
winners here. Mm-hmm..
185
00:10:26,400 --> 00:10:31,200
But we were happy to be a sponsor
and be involved a little bit.
186
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Love to see this kind of shout out.
187
00:10:33,340 --> 00:10:37,920
And definitely some cool shows in here
that I will probably check out myself.
188
00:10:37,950 --> 00:10:41,480
Yeah. I've already subscribed to
a couple of them. just,
189
00:10:41,950 --> 00:10:45,360
just cause uh, you know, hey,
they sound interesting. Yeah.
190
00:10:45,360 --> 00:10:49,440
And then speaking of
awards, uh, Todd's, uh,
191
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People's Choice Podcast awards ceremony
went off, uh, last Friday. And,
192
00:10:54,450 --> 00:10:59,320
uh, there's the whole list of
winners there. And there was some,
193
00:10:59,320 --> 00:11:04,200
uh, interesting surprises. Best listening
platform I thought was interesting.
194
00:11:04,640 --> 00:11:07,320
. That's cool. I
did not know that was.
195
00:11:07,390 --> 00:11:12,280
That's a new category. A category,
Yeah. So Apple Podcast course one, but,
196
00:11:12,280 --> 00:11:15,320
uh, second place was
blueberry podcast director.
197
00:11:15,320 --> 00:11:17,720
I wonder if that's skewed any.
198
00:11:19,300 --> 00:11:20,080
You never know.
199
00:11:20,080 --> 00:11:22,120
That was pretty interesting. And, uh.
200
00:11:22,180 --> 00:11:27,040
I'm fairly certain Justin Elsie from
she podcast got a shout out. Yes.
201
00:11:27,040 --> 00:11:29,400
Or won their category or
whatever it was. Yeah.
202
00:11:29,400 --> 00:11:33,160
They won some sort of category,
but I find it in the list here.
203
00:11:33,670 --> 00:11:36,400
I feel like it had to do
with influential or powerful.
204
00:11:36,400 --> 00:11:38,160
Influencer influencers or something.
205
00:11:38,160 --> 00:11:39,400
Like that. Something like that. Yeah.
206
00:11:39,400 --> 00:11:42,040
They've done an extraordinary
job the past couple years.
207
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But the, uh, overall winner,
208
00:11:43,680 --> 00:11:48,600
the Adam Curry People's Choice Award
was Baby Mama's No Drama podcast.
209
00:11:49,050 --> 00:11:49,510
So.
210
00:11:49,510 --> 00:11:52,840
I've never heard of that show,
but is a delightful title.
211
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Yes. Go check it out. The,
212
00:11:55,520 --> 00:11:58,400
the winners and links to their shows are
213
00:11:58,400 --> 00:12:03,280
over@podcastawards.com and the last
one here I just found interesting
214
00:12:03,280 --> 00:12:05,640
cuz it's comical and a
little creepy.
215
00:12:06,090 --> 00:12:08,640
Oh, it's a, it's a lot
creepy in my opinion. Yeah.
216
00:12:08,640 --> 00:12:13,440
I listen to about the first five minutes
of it, and it sounds almost realistic,
217
00:12:13,580 --> 00:12:14,960
but it was, uh,
218
00:12:15,150 --> 00:12:19,720
it's an AI that took samples of Joe Rogan
219
00:12:20,020 --> 00:12:24,560
and samples of Steve Jobs
and produced a 19 minute
220
00:12:24,560 --> 00:12:28,240
interview of Steve Jobs on
the Joe Rogan show. This.
221
00:12:28,240 --> 00:12:32,800
Is like the source of my nightmares.
Like this is an actual nightmare.
222
00:12:32,800 --> 00:12:37,160
I would have because
I don't care for robots. Yeah.
223
00:12:37,180 --> 00:12:39,520
And I don't wanna hear this interview.
224
00:12:39,800 --> 00:12:43,960
. Right. But it doesn't
sound completely fake. It, it's.
225
00:12:43,970 --> 00:12:45,360
No, That's why I'm terrified of.
226
00:12:45,360 --> 00:12:47,280
It. Yeah. And that's the
thing, you know, the,
227
00:12:47,280 --> 00:12:52,000
the editing tools are getting such,
and AI is getting such that, uh,
228
00:12:52,000 --> 00:12:52,560
you know,
229
00:12:52,560 --> 00:12:56,960
you could be on the phone with somebody
that's not really that somebody or.
230
00:12:56,960 --> 00:12:59,800
Yeah. And like all the deep
fake videos that they do Yeah.
231
00:12:59,800 --> 00:13:01,960
Especially the Tom Cruise
ones. I'm like, eh.
232
00:13:02,570 --> 00:13:06,520
Oh yeah. They did that to Nancy Pelosi
too and made he sound drunk and,
233
00:13:06,520 --> 00:13:09,720
and you know, I don't know, I don't know
if she's a drinker or not. You know,
234
00:13:09,720 --> 00:13:14,000
it's like you just can't believe what
you see or hear unless you're the same
235
00:13:14,000 --> 00:13:14,680
room.
236
00:13:14,680 --> 00:13:18,400
. There's a fine line of
technology and we are way past,
237
00:13:18,900 --> 00:13:20,800
way past it with this type of stuff.
238
00:13:20,830 --> 00:13:24,400
Yeah. It's, uh, like I said,
it's a little creepy. Hey,
239
00:13:24,400 --> 00:13:28,440
here's the best practice. I I like this
one. You came up with it, but, uh, I,
240
00:13:28,440 --> 00:13:33,080
I've preached this one before cuz I
listened to a few interview type podcasts.
241
00:13:33,080 --> 00:13:36,600
But when you do interviews,
let your guests talk.
242
00:13:37,350 --> 00:13:40,120
Give them free reign to
say what they wanna say.
243
00:13:40,120 --> 00:13:43,440
You have picked them as
your guest for a reason.
244
00:13:43,820 --> 00:13:45,360
Let people hear them speak.
245
00:13:45,430 --> 00:13:46,720
Yeah. There's some,
246
00:13:46,720 --> 00:13:50,520
there's a couple of interview
shows that I've sampled mm-hmm.
247
00:13:50,560 --> 00:13:55,320
and basically it's the
interviewer telling all their stories.
248
00:13:55,940 --> 00:13:59,600
And the guest really, you know, is
sitting there going, Uhhuh. Yep. Yep.
249
00:13:59,600 --> 00:14:04,600
Uhhuh. It's, it's like
really just shut up, it.
250
00:14:04,820 --> 00:14:09,720
You don't need to add a yes man
to your podcast to have it be like
251
00:14:09,720 --> 00:14:12,080
a guest show that's not actually a guest.
252
00:14:12,080 --> 00:14:15,480
That's just someone complimenting
you as you speak. Yeah.
253
00:14:15,480 --> 00:14:16,880
And that's not what it's supposed to be.
254
00:14:16,880 --> 00:14:21,560
Yeah, for sure. And uh, like I said, I,
I try to do that sometimes, you know,
255
00:14:21,560 --> 00:14:25,240
it's, it's hard to do cuz you, you
know, they tell a story or you know,
256
00:14:25,240 --> 00:14:28,040
answer a question whatnot. And,
and that brings up something Oh.
257
00:14:28,040 --> 00:14:30,800
You wanna talk about, but mm-hmm.
, you own the podcast.
258
00:14:30,930 --> 00:14:33,560
So you talk about that when
you're not interviewing somebody.
259
00:14:33,840 --> 00:14:35,280
. I think it comes with practice.
260
00:14:35,390 --> 00:14:38,920
Yeah. It, it takes a little bit. The
last few that I've done, I've been,
261
00:14:39,030 --> 00:14:41,120
I think pretty good about it. So.
262
00:14:41,280 --> 00:14:45,160
Cause you also needed to
distinguish a little bit of,
263
00:14:45,290 --> 00:14:50,000
is this going to be a conversation or
is this going to be more of like the
264
00:14:50,000 --> 00:14:53,680
traditional professional interview of.
265
00:14:54,030 --> 00:14:54,840
I do more, you.
266
00:14:54,840 --> 00:14:55,800
Know, back and forth like that.
267
00:14:55,950 --> 00:15:00,280
I do more conversational style. That's
what I try to do. But I, you know,
268
00:15:00,280 --> 00:15:04,080
I try not to take over the
whole conversation cuz you know,
269
00:15:04,080 --> 00:15:07,320
we're kind of letting it flow
however the guest wants to go. Right.
270
00:15:07,420 --> 00:15:12,320
And the other thing that interviewers
do is they ask a question and
271
00:15:12,320 --> 00:15:14,600
then they don't listen
to the answer. Mm-hmm.
272
00:15:14,640 --> 00:15:17,760
listen to the answer.
And then if you have follow up,
273
00:15:17,760 --> 00:15:20,560
ask a follow up question
based on the answer.
274
00:15:20,560 --> 00:15:24,520
Don't just go down your list of
questions. That just sounds so fake. The.
275
00:15:24,520 --> 00:15:27,920
Boring list of like, it, the list of
questions could be really interesting.
276
00:15:27,920 --> 00:15:28,760
But if you're just,
277
00:15:28,970 --> 00:15:32,560
if you're not listening to the
answers and adjusting the questions,
278
00:15:32,560 --> 00:15:33,600
that's when it gets boring.
279
00:15:33,820 --> 00:15:36,680
All right. Well, I'm gonna have
a a bonus best practice here.
280
00:15:37,550 --> 00:15:38,090
Okay.
281
00:15:38,090 --> 00:15:40,240
If you're a guest on a show,
282
00:15:40,400 --> 00:15:44,400
never answer the question
with That's a good question.
283
00:15:44,900 --> 00:15:48,680
You just wanna immediately go into the
edit room and take that out and
284
00:15:48,680 --> 00:15:50,440
get to the actual answer. Yeah.
285
00:15:50,670 --> 00:15:54,440
I mean, if you need time to think up
the answer, just take the time. Mm-hmm.
286
00:15:54,480 --> 00:15:58,000
, because I
don't know you hear that every question.
287
00:15:58,000 --> 00:16:00,160
Well, that's a good question.
Oh, that's a great question. Oh,
288
00:16:00,160 --> 00:16:03,400
that's a good question, Dad.
It just drives me nuts. Pet.
289
00:16:03,400 --> 00:16:05,240
Pee. I understand.
290
00:16:06,020 --> 00:16:08,840
All right, well, let's get
onto some blueberry news.
291
00:16:14,550 --> 00:16:18,760
Some Pod Ping stuff. We're gonna let
you take the reins on that one. All.
292
00:16:18,760 --> 00:16:23,120
Right. Well, Pod Ping, of course, you
know, most podcast listeners and, uh,
293
00:16:23,120 --> 00:16:27,200
and even podcasters will kind of glaze
over a little bit when we talk about it,
294
00:16:27,200 --> 00:16:31,680
but Pod Ping is now supported in
Blueberry Power Press and Blueberry
295
00:16:31,760 --> 00:16:32,840
Publisher feeds.
296
00:16:33,140 --> 00:16:37,960
The upshot of that is it just makes
sure episodes show up quicker in
297
00:16:38,230 --> 00:16:40,800
apps that use Pod Ping.
298
00:16:40,800 --> 00:16:45,440
And there's quite a list of them that do
One cool thing they put a link to it in
299
00:16:45,440 --> 00:16:46,960
here is pod ping.watch.
300
00:16:47,250 --> 00:16:51,640
So you can watch in real time as
shows are updated in Pod Ping.
301
00:16:51,930 --> 00:16:54,320
So, you know, it's just
kind of interesting. I.
302
00:16:54,320 --> 00:16:56,920
Feel like people might actually
understand what's happening more.
303
00:16:56,920 --> 00:16:58,160
They realize like, oh,
304
00:16:58,160 --> 00:17:01,960
there are things going on behind the
scenes that are updating this. It's,
305
00:17:01,960 --> 00:17:04,240
I mean, it's, it's internet
magic, that's for sure. But.
306
00:17:04,260 --> 00:17:04,920
And I just.
307
00:17:04,920 --> 00:17:06,280
Saw the a little bit.
308
00:17:06,280 --> 00:17:11,040
Yeah. I just saw Power Press one
come up. So it's cool to see,
309
00:17:11,040 --> 00:17:13,920
you know, I've never seen my own come up,
310
00:17:13,920 --> 00:17:16,080
so when I publish this episode today,
311
00:17:16,080 --> 00:17:18,760
I I I'm gonna run right
over here and watch.
312
00:17:18,760 --> 00:17:22,640
Yeah. You're gonna be on the lookout.
. I mean, Fast is good.
313
00:17:23,110 --> 00:17:26,040
That is, that is something
that podcasters always,
314
00:17:26,390 --> 00:17:28,480
always want and expect nowadays. So.
315
00:17:28,480 --> 00:17:29,230
Yeah. You know,
316
00:17:29,230 --> 00:17:34,040
like we get a lot of support calls
and questions about, you know,
317
00:17:34,040 --> 00:17:38,920
I put my podcast out 10 minutes ago and
it's not on Apple Podcast yet. Well,
318
00:17:38,920 --> 00:17:42,640
Apple Podcast updates at its own
speed. You know, I always say that,
319
00:17:42,640 --> 00:17:46,320
that this is a poll technology mm-hmm.
, Well, with Pod Ping,
320
00:17:46,320 --> 00:17:51,200
it kind of makes it a push, which is
more like what people think happens.
321
00:17:51,810 --> 00:17:55,360
So as this gets adopted
across more and more apps,
322
00:17:55,560 --> 00:17:59,720
it'll just be the norm that things
will just update right away mm-hmm.
323
00:17:59,760 --> 00:18:02,400
, which is great.
And that's why we implemented it,
324
00:18:02,400 --> 00:18:06,640
and we hope other companies and apps and
developers and whatnot will implement
325
00:18:06,640 --> 00:18:09,760
it as well. It's, uh, it's a
pretty cool standard. Yeah.
326
00:18:09,760 --> 00:18:12,280
I love it. I mean, no
podcast has to be an island.
327
00:18:12,650 --> 00:18:15,600
It can be and do everything
solely by itself.
328
00:18:15,600 --> 00:18:18,560
If you don't wanna be in apps and
directories and fun stuff like that,
329
00:18:18,560 --> 00:18:21,800
that's totally an option. Mm-hmm.
. But if you do,
330
00:18:21,800 --> 00:18:25,680
you're just kind of missing out on some
fun technology and advancements and
331
00:18:25,680 --> 00:18:28,080
things that are happening
in the community. Yeah.
332
00:18:28,160 --> 00:18:31,440
For sure. So what's going
on in the blog this week?
333
00:18:31,570 --> 00:18:36,040
Oh, we got a good one from Tara
O'Brien. It's got a fun name,
334
00:18:36,590 --> 00:18:40,600
a peek into what peaks your
audience interest,
335
00:18:40,680 --> 00:18:43,680
basically saying, what does
your audience want?.
336
00:18:43,830 --> 00:18:44,720
True. Yeah.
337
00:18:44,720 --> 00:18:46,080
That's who is your audience.
338
00:18:46,270 --> 00:18:50,000
Give them what they want and then you
gotta hook 'em with what you're giving
339
00:18:50,000 --> 00:18:50,280
them.
340
00:18:50,280 --> 00:18:54,840
And then finally taking a look into
what your future holds for your podcast.
341
00:18:54,990 --> 00:18:58,960
Tara, she's been writing for us for,
I don't know, a bit over a year.
342
00:18:58,960 --> 00:19:00,960
Definitely over a year. Yeah. So.
343
00:19:00,960 --> 00:19:04,040
She's great. Yeah. She went
to Nashville with us, uh,
344
00:19:04,040 --> 00:19:06,040
for podcast movement last year.
345
00:19:06,110 --> 00:19:07,480
Last year. That.
346
00:19:07,480 --> 00:19:08,680
Was fun. That was, was fun.
347
00:19:08,800 --> 00:19:11,760
You guys actually dragged me out
onto the dance floor, uh,,
348
00:19:12,040 --> 00:19:13,920
which is not normal.
349
00:19:14,030 --> 00:19:18,080
That just means we need to get another
podcast party to get you out there,
350
00:19:18,360 --> 00:19:18,480
.
351
00:19:18,480 --> 00:19:23,280
There you go. There you go. All
right. Well, Toby's up with a, uh,
352
00:19:23,500 --> 00:19:28,440
pro tip, This one in interesting
title, Alumni matchmaking.
353
00:19:33,450 --> 00:19:36,120
Hi, it's Toby Goodman here. It's great.
354
00:19:36,120 --> 00:19:39,520
When people talk about your podcast
and your business in a positive light,
355
00:19:39,760 --> 00:19:42,800
marketing is awareness. Now,
356
00:19:42,800 --> 00:19:46,720
you already know a podcast is a
fantastic way to reach the masses.
357
00:19:46,720 --> 00:19:49,480
Your listeners are aware of you,
358
00:19:49,700 --> 00:19:54,680
but you aren't necessarily aware of who
they are. If you have a lead magnet,
359
00:19:54,680 --> 00:19:57,880
something that captures a name on
your website through a free offer,
360
00:19:57,980 --> 00:20:01,520
and by the way, you absolutely
should have that, it's great,
361
00:20:01,520 --> 00:20:04,720
but you could hardly say
you really know them.
362
00:20:04,980 --> 00:20:08,480
But there are some people
you do know pretty well,
363
00:20:08,480 --> 00:20:10,680
your podcast guests,
364
00:20:11,220 --> 00:20:16,040
and one thing they all
have in common is you.
365
00:20:16,730 --> 00:20:19,760
So remember, marketing is awareness.
366
00:20:20,140 --> 00:20:25,040
And I've come to realize a worthy
marketing activity isn't an overt
367
00:20:25,040 --> 00:20:27,400
type of look over here, Look at me. One,
368
00:20:27,510 --> 00:20:30,840
it's in building on
relationships you already have.
369
00:20:31,340 --> 00:20:33,560
And this is the crux of it.
370
00:20:33,700 --> 00:20:38,440
The new relationships you
uniquely have the power to create.
371
00:20:38,870 --> 00:20:43,040
Your guests have invested time
in you by being on your podcast.
372
00:20:43,580 --> 00:20:48,520
You can give them a return on
time invested by making thoughtful
373
00:20:48,960 --> 00:20:52,000
introductions. In my
book, Narrow Podcasting,
374
00:20:52,000 --> 00:20:56,240
I call it alumni Matchmaking. So question,
375
00:20:56,490 --> 00:21:00,920
if you took some time to make those
connections, what could that mean for you,
376
00:21:01,070 --> 00:21:04,080
your podcast and your
business? Do let me know,
377
00:21:04,300 --> 00:21:09,000
and if you'd like some more examples about
how a podcast can help you connect to
378
00:21:09,000 --> 00:21:09,450
more people.
379
00:21:09,450 --> 00:21:14,240
So they talk about you get in
touch over@blueberrypro.com.
380
00:21:19,510 --> 00:21:22,440
That was kind of hidden
in the, in the text there.
381
00:21:23,000 --> 00:21:23,833
.
382
00:21:24,140 --> 00:21:28,880
But very good, Toby, thanks for,
uh, doing that again this week.
383
00:21:28,880 --> 00:21:31,120
Thank you. We were just flying
through this stuff today.
384
00:21:31,670 --> 00:21:32,430
I know.
385
00:21:32,430 --> 00:21:37,200
Yeah. So, uh, I found this question
on one of the Facebook forums and, uh,
386
00:21:37,310 --> 00:21:41,080
McKenzie rewrote it so it
actually could be read.
387
00:21:41,390 --> 00:21:46,280
I tried, I did my best. So
I'll give it a go. Okay.
388
00:21:46,280 --> 00:21:47,050
The question is,
389
00:21:47,050 --> 00:21:51,360
is it okay to have a scattered release
schedule when I'm first starting my
390
00:21:51,360 --> 00:21:55,640
podcast until I get my footing and
they're talking about, you know, like,
391
00:21:55,640 --> 00:21:59,280
for the first two months
or so, can you release,
392
00:21:59,660 --> 00:22:02,320
add different times? Do
you have to do every week?
393
00:22:02,320 --> 00:22:05,200
Can you just put episodes out when
they're ready? That type of thing.
394
00:22:05,880 --> 00:22:10,520
Right. And and my answer
was yes, it can be okay,
395
00:22:10,980 --> 00:22:14,600
But is it the best way?
Not really..
396
00:22:14,960 --> 00:22:15,590
Probably not.
397
00:22:15,590 --> 00:22:16,140
Yeah.
398
00:22:16,140 --> 00:22:20,240
Consistency is what allows people to
build you into their regular schedule,
399
00:22:20,240 --> 00:22:22,000
and over time it gets more important.
400
00:22:22,000 --> 00:22:25,280
It's more people discover your show and
your schedule. Mm-hmm.,
401
00:22:25,280 --> 00:22:28,600
you know, there's podcasts that
I listen to that, uh, you know,
402
00:22:28,600 --> 00:22:33,160
come out every Friday or come out
every Monday or come out every day
403
00:22:33,240 --> 00:22:36,000
first thing in the
morning or whatever it is.
404
00:22:36,000 --> 00:22:38,560
And I build that into my
schedule of listening.
405
00:22:38,580 --> 00:22:41,600
And when one of them's not there,
it's like, Oh, what the hell happened?
406
00:22:41,780 --> 00:22:42,613
You know,.
407
00:22:42,910 --> 00:22:45,840
Yeah. And yeah, that's
exactly how it feels. Well,
408
00:22:45,840 --> 00:22:50,200
it's because we're we're tuned into
it for, we, we were all trained, uh,
409
00:22:50,200 --> 00:22:52,880
with TV and movies and stuff like that.
410
00:22:53,030 --> 00:22:57,040
I guess less so now with the younger
generations because things just kind of
411
00:22:57,040 --> 00:23:00,560
come out on streaming and
you can basically binge,
412
00:23:00,900 --> 00:23:03,000
but people crave routine.
413
00:23:03,390 --> 00:23:04,960
Yeah. And you know, the,
414
00:23:04,960 --> 00:23:09,880
the thing about being consistent
is it helps you build your audience
415
00:23:09,880 --> 00:23:10,680
now. Mm-hmm.,
416
00:23:10,680 --> 00:23:14,880
if you don't really care about building
your audience huge and you're just doing
417
00:23:14,880 --> 00:23:18,360
this for fun, then sure. Have
a random schedule all the time.
418
00:23:18,510 --> 00:23:21,440
I I do that all the time
with mine. Yeah. You know,
419
00:23:21,450 --> 00:23:24,040
if I don't have anything to say,
I don't say anything, You know,
420
00:23:24,040 --> 00:23:27,880
I don't try to force myself to
podcast with this show. Of course,
421
00:23:27,890 --> 00:23:32,720
we have things every week that we need
to talk about or want to talk about and
422
00:23:32,720 --> 00:23:36,840
Yeah. You know, this one's consistent,
but you guys know that, you know,
423
00:23:36,840 --> 00:23:40,600
usually on Friday morning you'll have
a new podcast to listen to or Thursday
424
00:23:40,600 --> 00:23:41,560
night, you know? Yep.
425
00:23:42,140 --> 00:23:47,120
And we're staying fairly consistent
unless we put up the wrong episode like we
426
00:23:47,120 --> 00:23:48,920
did last week, uh,.
427
00:23:49,740 --> 00:23:51,720
But that's, you know what, No big deal.
428
00:23:51,910 --> 00:23:53,960
Yeah. Yeah. We fixed it, we fixed it.
429
00:23:54,850 --> 00:23:59,680
So if if last week sounded redundant, go
back and download it again. Yeah. You,
430
00:23:59,680 --> 00:24:02,280
you can have whatever release
schedule you want, there's no rules,
431
00:24:02,460 --> 00:24:05,840
but if you really want
to grow your audience,
432
00:24:06,170 --> 00:24:11,040
be consistent and start with
some sort of a schedule.
433
00:24:11,040 --> 00:24:14,280
Doesn't have to be weekly weekly's good,
434
00:24:14,540 --> 00:24:19,200
but you could do every other
week to start with or whatever.
435
00:24:19,200 --> 00:24:21,920
You can grow into it. Yeah.
There's nothing wrong with that.
436
00:24:22,070 --> 00:24:25,680
I would not describe myself as
a traditional podcast listener,
437
00:24:25,710 --> 00:24:29,160
just because I don't actually subscribe
to anything mm-hmm.. Um,
438
00:24:29,540 --> 00:24:33,240
but I like, I know like
one of the things that,
439
00:24:33,240 --> 00:24:37,560
like you're in the past couple years that
people have suggested is of the, like,
440
00:24:37,560 --> 00:24:41,400
when you're launching your show, come out
with like three episodes or something,
441
00:24:41,400 --> 00:24:42,680
you're like, that's not important to do.
442
00:24:42,700 --> 00:24:46,880
But if it is a new show and there's
only one episode for me to listen to,
443
00:24:47,030 --> 00:24:50,760
unless you're like, blew it
outta the water, and like,
444
00:24:50,760 --> 00:24:53,840
I'm gonna remember the name
of the title, who you are,
445
00:24:53,840 --> 00:24:56,840
what you were talking about, Like,
I'm not gonna come back to it,
446
00:24:57,020 --> 00:24:59,240
I'm just gonna forget about it and like,
447
00:24:59,240 --> 00:25:02,160
move on because you only
had that one episode.
448
00:25:02,160 --> 00:25:06,640
I have to be able to look and see a
consistency in the type of content that
449
00:25:06,640 --> 00:25:11,000
you're gonna be releasing. Oh, yeah. So
like, being able to see those, you know,
450
00:25:11,000 --> 00:25:14,680
handful of episodes and like
what they're called, the length,
451
00:25:14,910 --> 00:25:18,960
like if you have guests, if you have
a cohost, like that type of stuff,
452
00:25:18,960 --> 00:25:20,720
and how often it's gonna be coming out,
453
00:25:20,950 --> 00:25:25,440
that sets the tone of whether or not
like, have an interest in coming back.
454
00:25:25,570 --> 00:25:28,560
Oh, yeah. Yeah. And like I said before, I,
455
00:25:28,560 --> 00:25:32,640
I don't subscribe to that mm-hmm.
, uh, way of doing a launch.
456
00:25:32,640 --> 00:25:34,280
Yeah. But you know, I'm,
457
00:25:34,280 --> 00:25:37,480
I'm probably in the minority
of people that think that,
458
00:25:37,480 --> 00:25:40,160
because the thing is, is
okay, they maybe won't,
459
00:25:40,160 --> 00:25:42,600
maybe they won't discover
you when you first launch.
460
00:25:42,600 --> 00:25:45,680
They'll discover you when you
got 10 episodes. But, you know,
461
00:25:45,840 --> 00:25:50,200
so that's essentially the same thing.
It just sort of delays the, uh,
462
00:25:50,200 --> 00:25:54,640
the launch. But I really don't
like, you know, the word launch. I,
463
00:25:54,640 --> 00:25:58,520
I think podcasts just start and people
come along the way and, you know,
464
00:25:58,520 --> 00:26:01,880
a lot of people go back and listen
to episode one after they found you,
465
00:26:01,880 --> 00:26:04,440
even if it's five years later mm-hmm.
466
00:26:04,480 --> 00:26:07,680
, you know. Yeah, for sure.
I'll definitely go through like your,
467
00:26:07,680 --> 00:26:10,600
your list of episodes if I
find one that I like and,
468
00:26:10,600 --> 00:26:13,800
and we'll search for something
else that catches my eye.
469
00:26:13,800 --> 00:26:17,320
But you can do scattered. Yeah. We just
probably would not recommend it. Yeah.
470
00:26:17,320 --> 00:26:19,880
You know, like I said, it all
depends on your goals. And again,
471
00:26:19,880 --> 00:26:21,800
no rules in podcasting, so.
472
00:26:21,800 --> 00:26:22,960
But maybe set a goal.
473
00:26:22,990 --> 00:26:25,200
Yeah. Oh, it definitely
set some sort of goal.
474
00:26:25,200 --> 00:26:28,400
Very spending time and money
like this maybe set a goal.
475
00:26:28,400 --> 00:26:31,440
Well, you got, you gotta figure out
what your goal is. That's the thing.
476
00:26:31,440 --> 00:26:35,680
You know, not everybody's goal is to
grow their audience and make money.
477
00:26:35,780 --> 00:26:37,880
You know, some of 'em are just, I,
478
00:26:37,880 --> 00:26:42,880
I want to talk into a microphone and play
with cool gear. Yeah. And you know, I,
479
00:26:42,880 --> 00:26:44,360
I can relate. All right.
480
00:26:44,610 --> 00:26:47,760
So if you got a question you'd
like us to answer on the show,
481
00:26:47,760 --> 00:26:52,640
drop an email to me,
mike@blueberry.com. We can take audio,
482
00:26:53,130 --> 00:26:57,440
uh, email, text, post it in the
Facebook group, whatever. And, uh,
483
00:26:57,440 --> 00:26:59,320
we'll use it on the
show. More than likely.
484
00:26:59,340 --> 00:27:03,600
You can also post a question on the
blueberry podcasting Facebook group.
485
00:27:03,890 --> 00:27:06,680
So yes, get active on that. Yes.
486
00:27:07,420 --> 00:27:11,520
But the best place for support for any
blueberry product or service is our
487
00:27:11,520 --> 00:27:14,000
ticket system, blueberry.com/support.
488
00:27:14,000 --> 00:27:18,280
The tickets are much easier for our team
to manage as opposed to direct emails
489
00:27:18,280 --> 00:27:19,120
and phone calls.
490
00:27:19,420 --> 00:27:19,880
All right.
491
00:27:19,880 --> 00:27:23,880
And I'm coming to you this week from
Mike Doll's World Studio here in Traverse
492
00:27:23,880 --> 00:27:27,120
City, Michigan, which is
rainy right now. And, uh,
493
00:27:27,320 --> 00:27:31,680
Mackenzie's on her very cool microphone
and undisclosed location in Columbus,
494
00:27:31,750 --> 00:27:32,583
Ohio.
495
00:27:32,900 --> 00:27:34,800
Yes, it is kind of cold right now,
496
00:27:34,800 --> 00:27:38,400
but I'm about to head to warmer
weather in an hour or so here. So.
497
00:27:38,640 --> 00:27:40,400
. Very good. So anyway,
498
00:27:40,400 --> 00:27:43,520
we're produced by the
Blueberry Pro production team.
499
00:27:43,520 --> 00:27:46,080
Go check them out@blueberrypro.com.
500
00:27:46,080 --> 00:27:50,520
We're big fans and you can listen or
you can fill out our listener survey
501
00:27:50,770 --> 00:27:54,960
surveys.blueberry.com/podcast
Insider. This just gives us,
502
00:27:54,960 --> 00:27:58,040
gives us some insight into
who you are as a listener.
503
00:27:58,140 --> 00:28:02,880
Yep. And you can schedule a one on
one with Todd hosting customers only.
504
00:28:02,880 --> 00:28:07,240
He'll do a 30 minute consult with you
for free. If you're a hosting customer,
505
00:28:07,240 --> 00:28:09,600
email todd blueberry.com.
506
00:28:09,820 --> 00:28:13,400
And you can do the same with
Mike for a tech checkup.
507
00:28:13,400 --> 00:28:17,880
This is also hosting customers only.
His email is mike blueberry.com.
508
00:28:17,880 --> 00:28:18,600
And then of course,
509
00:28:18,600 --> 00:28:23,160
you can send us your podcast sticker and
a self address stamped envelope or just
510
00:28:23,280 --> 00:28:27,280
email McKenzie and, uh, she'll
send you a blueberry care package.
511
00:28:27,830 --> 00:28:30,360
That I will, our address
will be in the show notes.
512
00:28:30,790 --> 00:28:34,760
Yeah. So, hey, we made it all the way
through without the road caster glitching.
513
00:28:34,760 --> 00:28:36,200
I think I figured out the problem.
514
00:28:36,750 --> 00:28:40,120
It's okay. We just figured it
out four times last week. What?
515
00:28:40,120 --> 00:28:41,880
It was actually not
supposed to be.
516
00:28:42,950 --> 00:28:45,320
Yeah. So, hey, one take. I love it.
517
00:28:45,320 --> 00:28:45,720
So well.
518
00:28:45,720 --> 00:28:48,840
Dono. All right. Well, I'm
not sure who the host is.
519
00:28:48,840 --> 00:28:53,280
Next week I'll be here and,
uh, we'll see who's with me.
520
00:28:53,550 --> 00:28:55,800
Mm-hmm..
So catch you next week.
521
00:28:55,800 --> 00:28:56,840
Thanks for listening.
00:00:10,510 --> 00:00:14,820
Welcome to Podcast Insider. My name
is Mackenzie Bennett and cohost,
2
00:00:14,820 --> 00:00:17,540
Staying with me is Mike Dell
from the Blueberry Team. Welcome.
3
00:00:17,640 --> 00:00:19,540
Hey, how's it going today?
4
00:00:20,560 --> 00:00:23,060
I'm good. I'm rushing, but I'm good.
5
00:00:23,540 --> 00:00:27,980
always a recipe for bad things sometimes.
6
00:00:28,150 --> 00:00:28,740
So
7
00:00:28,740 --> 00:00:32,820
Well, I got food on myself, so
Yeah. That's what happened. There.
8
00:00:32,820 --> 00:00:35,940
You go. There you go. But,
uh, yeah, today we're, uh,
9
00:00:35,940 --> 00:00:40,660
recording yet again with McKenzie
Todd is, uh, on his way to a,
10
00:00:40,660 --> 00:00:43,260
uh, reunion of sorts, so, uh, he'll.
11
00:00:43,260 --> 00:00:43,940
He's gonna have fun.
12
00:00:43,940 --> 00:00:48,700
Yeah, he'll have a good time there.
I'm sure. I think it's Reno, not Vegas.
13
00:00:48,840 --> 00:00:49,940
Yes, yes.
14
00:00:50,430 --> 00:00:54,820
So, uh, yeah, he's probably flying
right now. And, uh, let's see.
15
00:00:54,820 --> 00:00:57,380
It's rainy up here in case
anybody cares,
16
00:00:58,710 --> 00:00:59,410
So.
17
00:00:59,410 --> 00:01:02,140
Anyway, let's get on with the, uh, news.
18
00:01:08,610 --> 00:01:10,790
But the first one is Glen the Geek.
19
00:01:10,880 --> 00:01:14,830
He has his horse radio network
and it has been acquired.
20
00:01:14,900 --> 00:01:16,630
Yeah. The Equine Network.
21
00:01:16,900 --> 00:01:17,733
Yeah.
22
00:01:17,930 --> 00:01:22,150
And, uh, yeah, Glen, uh, has
been at this for, what, 15 years,
23
00:01:22,470 --> 00:01:25,550
14 years or something like
that. I forget. But, you know,
24
00:01:25,550 --> 00:01:30,550
he has over 3000 episodes of his main
show, Horses in the Morning. And, uh,
25
00:01:30,550 --> 00:01:33,030
he just celebrated that recently, but I,
26
00:01:33,030 --> 00:01:37,630
I think Glen's ready to pass off some
of the administrative stuff and add
27
00:01:37,630 --> 00:01:40,390
sales onto somewhere else. And, uh,
28
00:01:40,480 --> 00:01:44,630
it didn't mention any money in the,
uh, press release, but, uh mm-hmm.
29
00:01:44,670 --> 00:01:47,430
he did. Okay. And, uh,
30
00:01:47,580 --> 00:01:51,950
he's got a full-time job with him
as the Director of Podcasting.
31
00:01:52,090 --> 00:01:53,350
And it says in here,
32
00:01:53,360 --> 00:01:57,910
it will result in over 30 podcasts with
several more launched over the next
33
00:01:57,910 --> 00:02:01,510
year. So this is definitely not
a slowdown, this is just a pivot.
34
00:02:01,670 --> 00:02:03,750
Right, right, right.
But, you know, he does,
35
00:02:03,750 --> 00:02:07,510
Then he doesn't have to deal with
all the advertising stuff and, uh,
36
00:02:07,510 --> 00:02:10,510
or whatever. Maybe that's gonna
be his job over there, but, uh,
37
00:02:10,510 --> 00:02:14,150
he's got a team behind him now,
so that'll be, uh, quite cool.
38
00:02:14,150 --> 00:02:16,070
And Horses in the Morning is,
39
00:02:16,200 --> 00:02:20,510
is going on with the two co-hosts
that have been doing it forever. So.
40
00:02:20,600 --> 00:02:22,110
So good for them. Yeah.
41
00:02:22,340 --> 00:02:24,990
Good for them. And,
uh, hopefully it's, uh,
42
00:02:24,990 --> 00:02:27,510
lucrative for both parties and.
43
00:02:27,660 --> 00:02:29,630
Both worlds. Ha can happen sometimes.
44
00:02:29,650 --> 00:02:33,910
Yep. And speaking of acquisitions
and things of that nature,
45
00:02:34,120 --> 00:02:38,950
Odyssey is, it's a group of companies,
but uh, they have, what is it?
46
00:02:38,950 --> 00:02:43,870
Cadence thirteens one of their, uh, and
Pineapple Streets and other one and,
47
00:02:44,370 --> 00:02:44,790
and.
48
00:02:44,790 --> 00:02:47,230
All that. Yeah. It, it's a, it's
a culmination of a lot of things.
49
00:02:47,230 --> 00:02:49,510
Odyssey started out as Intercom, Right.
50
00:02:49,510 --> 00:02:53,310
But then they bought a big portion
of Cadence 13, and then they bought,
51
00:02:53,330 --> 00:02:56,230
you know, Pineapple Street
Media, like you said. So there's,
52
00:02:56,230 --> 00:02:57,150
there's a lot going on here.
53
00:02:57,370 --> 00:02:57,810
Yep.
54
00:02:57,810 --> 00:03:02,520
The rumor has it that they're
looking to sell Cadence 13,
55
00:03:03,100 --> 00:03:07,520
and they want to get around
a hundred million for it. Uh,
56
00:03:07,520 --> 00:03:11,600
they paid roughly 50
million altogether for it,
57
00:03:11,610 --> 00:03:16,000
so that'd be handy profit for 'em.
But, uh, rumor, rumor has it that, uh,
58
00:03:16,070 --> 00:03:20,800
they wanna downsize some of
their properties and, uh,
59
00:03:20,800 --> 00:03:24,680
and refocus on other parts.
And so, uh, if you're, uh,
60
00:03:24,680 --> 00:03:28,000
in the market and have a hundred
million dollars kicking around, well,
61
00:03:28,000 --> 00:03:28,833
you can buy a studio.
62
00:03:29,600 --> 00:03:30,880
63
00:03:30,880 --> 00:03:34,960
My studio's a lot cheaper. Yeah. I'll
do it for half that
64
00:03:35,000 --> 00:03:36,800
65
00:03:37,440 --> 00:03:40,920
that's right. Tom Webster,
66
00:03:41,260 --> 00:03:45,880
who used to be with Edison
Research now, uh, a partner over,
67
00:03:45,880 --> 00:03:49,960
it sounds profitable.
Mm-hmm.
part two of his article out.
68
00:03:49,960 --> 00:03:52,320
The first one was called
After these messages,
69
00:03:52,320 --> 00:03:55,720
talking about add delivery
or add, you know, how,
70
00:03:55,720 --> 00:03:58,520
how ads are put in podcasts and.
71
00:03:58,520 --> 00:04:02,640
Right. Like host Red or
live read, or, you know.
72
00:04:02,640 --> 00:04:03,560
Programmatic.
73
00:04:03,710 --> 00:04:06,880
Inserted Programmatic. Yeah. There's
all that a host of different ways.
74
00:04:07,280 --> 00:04:12,000
it's called, we'll Be Right Back. He, uh,
75
00:04:12,010 --> 00:04:16,920
is wanting to rethink
promo codes and, you know,
76
00:04:16,920 --> 00:04:21,040
we use promo codes for our
affiliate program and, uh, you know,
77
00:04:21,040 --> 00:04:24,840
lots and lots of podcasters use
promo codes for this and that.
78
00:04:25,460 --> 00:04:27,720
And the funny thing is, they did a,
79
00:04:27,720 --> 00:04:31,960
a little bit of a study and they asked
people that listened to Jordan Harbinger
80
00:04:31,960 --> 00:04:35,520
mm-hmm.
you remember any of the promo codes?
81
00:04:35,520 --> 00:04:38,360
And to a t almost everybody said Uhuh.
82
00:04:39,010 --> 00:04:41,120
So the thing is, is they.
83
00:04:41,440 --> 00:04:42,230
Remember strong thoughts on that.
84
00:04:42,230 --> 00:04:46,760
Yeah. They, they remembered who the
advertiser was and, and, and all that,
85
00:04:46,760 --> 00:04:50,440
but they didn't really remember
the promo codes. And so.
86
00:04:50,580 --> 00:04:52,720
I'm not gonna lie, I don't
a lot of the time either.
87
00:04:53,190 --> 00:04:56,840
I do, if I'm really interested in the
product, I'll write it down mm-hmm.
88
00:04:56,880 --> 00:04:56,920
89
00:04:56,920 --> 00:05:00,400
or I'll go back afterwards and hope they
put it in the show notes or something.
90
00:05:00,790 --> 00:05:04,040
Yeah. But yeah, I, I'm
the same way. You know, I,
91
00:05:04,070 --> 00:05:07,400
I don't use promo codes
unless, uh, like I said,
92
00:05:07,400 --> 00:05:10,200
unless I'm really interested
in the product, you know, if,
93
00:05:10,200 --> 00:05:13,600
if I'm not interested, I just
sort of tune out for the ad. So.
94
00:05:13,750 --> 00:05:16,720
Absolutely correct. And
really a big part of it too,
95
00:05:16,720 --> 00:05:21,160
I think is a lot of times people
choose bad codes. True. Like, it's,
96
00:05:21,160 --> 00:05:25,320
it's not necessarily, you know,
fully up to them of what the code is,
97
00:05:25,320 --> 00:05:25,840
but I'm like,
98
00:05:25,840 --> 00:05:30,320
it literally needs to be just like your
show title or otherwise I'm not gonna
99
00:05:30,600 --> 00:05:31,080
remember it.
100
00:05:31,080 --> 00:05:34,480
Right. You know, and Tom
suggests in here that, uh,
101
00:05:34,570 --> 00:05:39,440
it might be a good idea
for advertisers to set up a
102
00:05:39,440 --> 00:05:43,120
landing page instead
of a promo code. Yeah.
103
00:05:43,370 --> 00:05:47,520
So in the case of Todd, you know,
he has GoDaddy as a sponsor. Well,
104
00:05:47,530 --> 00:05:49,440
if GoDaddy had a page,
105
00:05:49,930 --> 00:05:53,840
godaddy.com/geek News Central
mm-hmm.
106
00:05:53,990 --> 00:05:57,960
I would remember that more than I
would remember. Remember, you know,
107
00:05:57,960 --> 00:06:02,840
these obscure promo codes that, uh,
that they have for different offers.
108
00:06:02,940 --> 00:06:04,400
And, you know, Todd, of course,
109
00:06:04,400 --> 00:06:08,520
has got a page on his site that
has all those promo codes on it,
110
00:06:08,520 --> 00:06:10,520
and that page ranks
pretty well. And Google,
111
00:06:10,650 --> 00:06:15,280
so he does okay with the promo codes
only because he does that extra
112
00:06:15,520 --> 00:06:19,520
step of making a landing
page for himself. But I,
113
00:06:19,520 --> 00:06:24,480
I think the advertisers would do well
to have a, a landing page for their, uh,
114
00:06:24,480 --> 00:06:28,440
podcast that they advertise in.
That's probably the easier way to go.
115
00:06:28,630 --> 00:06:31,840
I, I think that would be beneficial
for a lot of people. Yeah.
116
00:06:31,840 --> 00:06:35,440
But at the end of the day, what I really,
truly want is links on the show notes,
117
00:06:35,440 --> 00:06:39,520
like is a link in the app of where I
am listening to this episode mm-hmm.
118
00:06:39,560 --> 00:06:41,680
me exactly where I want to go.
119
00:06:41,680 --> 00:06:45,800
Yeah. And that's always a good
idea as well. So, uh, so anyway,
120
00:06:45,800 --> 00:06:49,680
it's worth to read both, both
articles. Were really good. So, uh,
121
00:06:49,680 --> 00:06:54,240
go check that out over it
sounds profitable.com in
their article section there.
122
00:06:54,240 --> 00:06:57,440
Yeah. But we'll, of course we'll
have a link in our show notes.
123
00:06:57,890 --> 00:06:58,723
Of course.
124
00:06:59,570 --> 00:07:01,640
So here's, here's a good
one for you to read.
125
00:07:02,280 --> 00:07:03,760
126
00:07:04,240 --> 00:07:08,960
at Spotify. Alex Cooper,
127
00:07:09,020 --> 00:07:13,320
who does the show call her
daddy has Top Joe Rogan. Yeah.
128
00:07:13,320 --> 00:07:16,200
Joe's not even in the
top three. The last, uh,
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two or three times I've seen
the rankings. Interesting. Alex.
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I wonder, I, I'm just curious like how
it's like the timeline here, why now?
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Yeah. Who knows? You know, things change
over time and, you know, and, you know,
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could be that Rogans just just has a run
of, of boring interviews or something,
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I don't pay any attention to.
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It really can be that simple. Yeah.
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You know, I, I,
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I look at who he's interviewing to see
whether I wanna listen to it or not,
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you know? Mm-hmm.
it's, it's pretty rare lately that I do,
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cuz I don't like listening
in Spotify to podcasts.
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Well, yeah. I also don't do that.
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So, uh, you know, but, you know,
I will make an exception. You.
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Know what, good written,
sometimes things need to, uh,
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shake up and change a little bit.
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Oh yeah. Oh yeah. I'm, you know, I'm
sure Joe's not hurting any, So
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Uh, no.
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Right.
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I would say he's not.
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Okay. This next one I I found
kind of interesting only because
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I really don't know any of the
people on the list.
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It's, Ooh, okay, then it's the.
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For ish most popular people in podcasting.
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Well, it says most powerful, but
popular and powerful usually are the.
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Same. That's what I meant to say.
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Powerful. Yeah.
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That's what the title of it is.
But, uh, yeah. You know, I mean,
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there's a couple in there that
I know of mm-hmm.
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but I don't personally know
anybody. And usually these lists,
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I at least know somebody that I
can give congratulations to. But.
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almost every, every name in here.
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Some, some against my wealth, but
that's just what happens. Yeah.
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This is almost every single one of
those people are the content creators
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themselves.
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Yep. You know, like there's a lot of
famous people in here, you know, uh.
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It starts out with three actors, so.
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Yeah. Yeah, yeah. Will Arnet,
Jason Bateman and Sean Hayes? Yes.
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And, uh, let's see, Michael Barbaro,
I've actually, I think met him.
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He was the, or is the
host of the Daily mm-hmm.
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hosts of the Daily. Yeah.
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I think I might have met him in passing
at some place, but really I, you know,
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I just, I've never really met anybody
in this list. And that's cool. I mean,
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I'm not the, the center of the
universe of podcasting, obviously,
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but I've been around a while.
Yes. So, And Alex, Alex, that.
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Is a distinction on this,
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is that some of these people have not
been around for quote unquote a long time
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in podcasting. Some of 'em have, have
only been around for a couple years.
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But anyway, it's quite the list.
Check it out. Uh, interesting article.
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Just the same, even though I don't
personally know anybody
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But they give you, uh,
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there's like some fun questions that
they have for each person asking. Like,
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some of them are, what's your favorite
guest? Um, what's your pet peeve? Like,
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who would you love to have on,
like, that type of stuff. So I, uh,
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I'd recommend checking it out.
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Continuing on with the Women's
Podcast award winners announced. So.
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Yeah, last week was the
International Women's Podcast Awards,
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and so they have the list of, um,
winners here. Mm-hmm.
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But we were happy to be a sponsor
and be involved a little bit.
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Love to see this kind of shout out.
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And definitely some cool shows in here
that I will probably check out myself.
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Yeah. I've already subscribed to
a couple of them.
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just cause uh, you know, hey,
they sound interesting. Yeah.
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And then speaking of
awards, uh, Todd's, uh,
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People's Choice Podcast awards ceremony
went off, uh, last Friday. And,
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uh, there's the whole list of
winners there. And there was some,
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uh, interesting surprises. Best listening
platform I thought was interesting.
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did not know that was.
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That's a new category. A category,
Yeah. So Apple Podcast course one, but,
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uh, second place was
blueberry podcast director.
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I wonder if that's skewed any
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You never know.
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That was pretty interesting. And, uh.
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I'm fairly certain Justin Elsie from
she podcast got a shout out. Yes.
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Or won their category or
whatever it was. Yeah.
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They won some sort of category,
but I find it in the list here.
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I feel like it had to do
with influential or powerful.
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Influencer influencers or something.
205
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Like that. Something like that. Yeah.
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They've done an extraordinary
job the past couple years.
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But the, uh, overall winner,
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the Adam Curry People's Choice Award
was Baby Mama's No Drama podcast.
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So.
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I've never heard of that show,
but is a delightful title.
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Yes. Go check it out. The,
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the winners and links to their shows are
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over@podcastawards.com and the last
one here I just found interesting
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cuz it's comical and a
little creepy
215
00:12:06,090 --> 00:12:08,640
Oh, it's a, it's a lot
creepy in my opinion. Yeah.
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00:12:08,640 --> 00:12:13,440
I listen to about the first five minutes
of it, and it sounds almost realistic,
217
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but it was, uh,
218
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it's an AI that took samples of Joe Rogan
219
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and samples of Steve Jobs
and produced a 19 minute
220
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interview of Steve Jobs on
the Joe Rogan show. This.
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Is like the source of my nightmares.
Like this is an actual nightmare.
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I would have
I don't care for robots. Yeah.
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And I don't wanna hear this interview.
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sound completely fake. It, it's.
225
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No, That's why I'm terrified of.
226
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It. Yeah. And that's the
thing, you know, the,
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the editing tools are getting such,
and AI is getting such that, uh,
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you know,
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you could be on the phone with somebody
that's not really that somebody or.
230
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Yeah. And like all the deep
fake videos that they do Yeah.
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Especially the Tom Cruise
ones. I'm like, eh.
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Oh yeah. They did that to Nancy Pelosi
too and made he sound drunk and,
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and you know, I don't know, I don't know
if she's a drinker or not. You know,
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it's like you just can't believe what
you see or hear unless you're the same
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room.
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technology and we are way past,
237
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way past it with this type of stuff.
238
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Yeah. It's, uh, like I said,
it's a little creepy. Hey,
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here's the best practice. I I like this
one. You came up with it, but, uh, I,
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I've preached this one before cuz I
listened to a few interview type podcasts.
241
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But when you do interviews,
let your guests talk
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Give them free reign to
say what they wanna say.
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You have picked them as
your guest for a reason.
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Let people hear them speak.
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Yeah. There's some,
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there's a couple of interview
shows that I've sampled mm-hmm.
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interviewer telling all their stories.
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And the guest really, you know, is
sitting there going, Uhhuh. Yep. Yep.
249
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Uhhuh
really just shut up,
250
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You don't need to add a yes man
to your podcast to have it be like
251
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a guest show that's not actually a guest.
252
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That's just someone complimenting
you as you speak. Yeah.
253
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And that's not what it's supposed to be.
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Yeah, for sure. And uh, like I said, I,
I try to do that sometimes, you know,
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it's, it's hard to do cuz you, you
know, they tell a story or you know,
256
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answer a question whatnot. And,
and that brings up something Oh.
257
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You wanna talk about, but mm-hmm.
258
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So you talk about that when
you're not interviewing somebody.
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Yeah. It, it takes a little bit. The
last few that I've done, I've been,
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I think pretty good about it. So
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Cause you also needed to
distinguish a little bit of,
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is this going to be a conversation or
is this going to be more of like the
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traditional professional interview of.
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I do more, you.
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Know, back and forth like that.
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I do more conversational style. That's
what I try to do. But I, you know,
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I try not to take over the
whole conversation cuz you know,
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we're kind of letting it flow
however the guest wants to go. Right.
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And the other thing that interviewers
do is they ask a question and
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then they don't listen
to the answer. Mm-hmm.
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And then if you have follow up,
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ask a follow up question
based on the answer.
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Don't just go down your list of
questions. That just sounds so fake. The.
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Boring list of like, it, the list of
questions could be really interesting.
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But if you're just,
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if you're not listening to the
answers and adjusting the questions,
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that's when it gets boring.
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All right. Well, I'm gonna have
a a bonus best practice here.
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Okay.
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If you're a guest on a show,
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never answer the question
with That's a good question.
283
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You just wanna immediately go into the
edit room and take that out
284
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get to the actual answer. Yeah.
285
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I mean, if you need time to think up
the answer, just take the time. Mm-hmm.
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don't know you hear that every question.
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Well, that's a good question.
Oh, that's a great question. Oh,
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that's a good question, Dad.
It just drives me nuts. Pet.
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Pee. I understand
290
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All right, well, let's get
onto some blueberry news.
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Some Pod Ping stuff. We're gonna let
you take the reins on that one. All.
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Right. Well, Pod Ping, of course, you
know, most podcast listeners and, uh,
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and even podcasters will kind of glaze
over a little bit when we talk about it,
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but Pod Ping is now supported in
Blueberry Power Press and Blueberry
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Publisher feeds.
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The upshot of that is it just makes
sure episodes show up quicker in
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apps that use Pod Ping.
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And there's quite a list of them that do
One cool thing they put a link to it in
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here is pod ping.watch.
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So you can watch in real time as
shows are updated in Pod Ping.
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So, you know, it's just
kind of interesting. I.
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Feel like people might actually
understand what's happening more.
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They realize like, oh,
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there are things going on behind the
scenes that are updating this. It's,
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00:17:01,960 --> 00:17:04,240
I mean, it's, it's internet
magic, that's for sure. But.
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And I just.
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Saw the a little bit.
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Yeah. I just saw Power Press one
come up
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you know, I've never seen my own come up,
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so when I publish this episode today,
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I I I'm gonna run right
over here and watch
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Yeah. You're gonna be on the lookout.
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That is, that is something
that podcasters always,
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always want and expect nowadays. So.
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00:17:28,480 --> 00:17:29,230
Yeah. You know,
316
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like we get a lot of support calls
and questions about, you know,
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00:17:34,040 --> 00:17:38,920
I put my podcast out 10 minutes ago and
it's not on Apple Podcast yet. Well,
318
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Apple Podcast updates at its own
speed. You know, I always say that,
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that this is a poll technology mm-hmm.
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it kind of makes it a push, which is
more like what people think happens.
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So as this gets adopted
across more and more apps,
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it'll just be the norm that things
will just update right away mm-hmm.
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And that's why we implemented it,
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and we hope other companies and apps and
developers and whatnot will implement
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it as well. It's, uh, it's a
pretty cool standard. Yeah.
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I love it. I mean, no
podcast has to be an island.
327
00:18:12,650 --> 00:18:15,600
It can be and do everything
solely by itself.
328
00:18:15,600 --> 00:18:18,560
If you don't wanna be in apps and
directories and fun stuff like that,
329
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that's totally an option. Mm-hmm.
330
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you're just kind of missing out on some
fun technology and advancements and
331
00:18:25,680 --> 00:18:28,080
things that are happening
in the community. Yeah.
332
00:18:28,160 --> 00:18:31,440
For sure. So what's going
on in the blog this week?
333
00:18:31,570 --> 00:18:36,040
Oh, we got a good one from Tara
O'Brien. It's got a fun name,
334
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a peek into what peaks your
audience interest
335
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basically saying, what does
your audience want?
336
00:18:43,830 --> 00:18:44,720
True. Yeah.
337
00:18:44,720 --> 00:18:46,080
That's who is your audience.
338
00:18:46,270 --> 00:18:50,000
Give them what they want and then you
gotta hook 'em with what you're giving
339
00:18:50,000 --> 00:18:50,280
them.
340
00:18:50,280 --> 00:18:54,840
And then finally taking a look into
what your future holds for your podcast.
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Tara, she's been writing for us for,
I don't know, a bit over a year.
342
00:18:58,960 --> 00:19:00,960
Definitely over a year. Yeah. So.
343
00:19:00,960 --> 00:19:04,040
She's great. Yeah. She went
to Nashville with us, uh,
344
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for podcast movement last year.
345
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Last year. That.
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Was fun. That was, was fun.
347
00:19:08,800 --> 00:19:11,760
You guys actually dragged me out
onto the dance floor, uh,
348
00:19:12,040 --> 00:19:13,920
which is not normal.
349
00:19:14,030 --> 00:19:18,080
That just means we need to get another
podcast party to get you out there,
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351
00:19:18,480 --> 00:19:23,280
There you go. There you go. All
right. Well, Toby's up with a, uh,
352
00:19:23,500 --> 00:19:28,440
pro tip, This one in interesting
title, Alumni matchmaking.
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Hi, it's Toby Goodman here. It's great.
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When people talk about your podcast
and your business in a positive light,
355
00:19:39,760 --> 00:19:42,800
marketing is awareness. Now,
356
00:19:42,800 --> 00:19:46,720
you already know a podcast is a
fantastic way to reach the masses.
357
00:19:46,720 --> 00:19:49,480
Your listeners are aware of you,
358
00:19:49,700 --> 00:19:54,680
but you aren't necessarily aware of who
they are. If you have a lead magnet,
359
00:19:54,680 --> 00:19:57,880
something that captures a name on
your website through a free offer,
360
00:19:57,980 --> 00:20:01,520
and by the way, you absolutely
should have that, it's great,
361
00:20:01,520 --> 00:20:04,720
but you could hardly say
you really know them.
362
00:20:04,980 --> 00:20:08,480
But there are some people
you do know pretty well,
363
00:20:08,480 --> 00:20:10,680
your podcast guests,
364
00:20:11,220 --> 00:20:16,040
and one thing they all
have in common is you.
365
00:20:16,730 --> 00:20:19,760
So remember, marketing is awareness.
366
00:20:20,140 --> 00:20:25,040
And I've come to realize a worthy
marketing activity isn't an overt
367
00:20:25,040 --> 00:20:27,400
type of look over here, Look at me. One,
368
00:20:27,510 --> 00:20:30,840
it's in building on
relationships you already have.
369
00:20:31,340 --> 00:20:33,560
And this is the crux of it.
370
00:20:33,700 --> 00:20:38,440
The new relationships you
uniquely have the power to create.
371
00:20:38,870 --> 00:20:43,040
Your guests have invested time
in you by being on your podcast.
372
00:20:43,580 --> 00:20:48,520
You can give them a return on
time invested by making thoughtful
373
00:20:48,960 --> 00:20:52,000
introductions. In my
book, Narrow Podcasting,
374
00:20:52,000 --> 00:20:56,240
I call it alumni Matchmaking. So question,
375
00:20:56,490 --> 00:21:00,920
if you took some time to make those
connections, what could that mean for you,
376
00:21:01,070 --> 00:21:04,080
your podcast and your
business? Do let me know,
377
00:21:04,300 --> 00:21:09,000
and if you'd like some more examples about
how a podcast can help you connect to
378
00:21:09,000 --> 00:21:09,450
more people.
379
00:21:09,450 --> 00:21:14,240
So they talk about you get in
touch over@blueberrypro.com.
380
00:21:19,510 --> 00:21:22,440
That was kind of hidden
in the, in the text there.
381
00:21:23,000 --> 00:21:23,833
382
00:21:24,140 --> 00:21:28,880
But very good, Toby, thanks for,
uh, doing that again this week.
383
00:21:28,880 --> 00:21:31,120
Thank you. We were just flying
through this stuff today.
384
00:21:31,670 --> 00:21:32,430
I know.
385
00:21:32,430 --> 00:21:37,200
Yeah. So, uh, I found this question
on one of the Facebook forums and, uh,
386
00:21:37,310 --> 00:21:41,080
McKenzie rewrote it so it
actually could be read
387
00:21:41,390 --> 00:21:46,280
I tried, I did my best. So
I'll give it a go. Okay.
388
00:21:46,280 --> 00:21:47,050
The question is,
389
00:21:47,050 --> 00:21:51,360
is it okay to have a scattered release
schedule when I'm first starting my
390
00:21:51,360 --> 00:21:55,640
podcast until I get my footing and
they're talking about, you know, like,
391
00:21:55,640 --> 00:21:59,280
for the first two months
or so, can you release,
392
00:21:59,660 --> 00:22:02,320
add different times? Do
you have to do every week?
393
00:22:02,320 --> 00:22:05,200
Can you just put episodes out when
they're ready? That type of thing.
394
00:22:05,880 --> 00:22:10,520
Right. And and my answer
was yes, it can be okay,
395
00:22:10,980 --> 00:22:14,600
But is it the best way?
Not really.
396
00:22:14,960 --> 00:22:15,590
Probably not.
397
00:22:15,590 --> 00:22:16,140
Yeah.
398
00:22:16,140 --> 00:22:20,240
Consistency is what allows people to
build you into their regular schedule,
399
00:22:20,240 --> 00:22:22,000
and over time it gets more important.
400
00:22:22,000 --> 00:22:25,280
It's more people discover your show and
your schedule. Mm-hmm.
401
00:22:25,280 --> 00:22:28,600
you know, there's podcasts that
I listen to that, uh, you know,
402
00:22:28,600 --> 00:22:33,160
come out every Friday or come out
every Monday or come out every day
403
00:22:33,240 --> 00:22:36,000
first thing in the
morning or whatever it is.
404
00:22:36,000 --> 00:22:38,560
And I build that into my
schedule of listening.
405
00:22:38,580 --> 00:22:41,600
And when one of them's not there,
it's like, Oh, what the hell happened?
406
00:22:41,780 --> 00:22:42,613
You know,
407
00:22:42,910 --> 00:22:45,840
Yeah. And yeah, that's
exactly how it feels. Well,
408
00:22:45,840 --> 00:22:50,200
it's because we're we're tuned into
it for, we, we were all trained, uh,
409
00:22:50,200 --> 00:22:52,880
with TV and movies and stuff like that.
410
00:22:53,030 --> 00:22:57,040
I guess less so now with the younger
generations because things just kind of
411
00:22:57,040 --> 00:23:00,560
come out on streaming and
you can basically binge,
412
00:23:00,900 --> 00:23:03,000
but people crave routine.
413
00:23:03,390 --> 00:23:04,960
Yeah. And you know, the,
414
00:23:04,960 --> 00:23:09,880
the thing about being consistent
is it helps you build your audience
415
00:23:09,880 --> 00:23:10,680
now. Mm-hmm.
416
00:23:10,680 --> 00:23:14,880
if you don't really care about building
your audience huge and you're just doing
417
00:23:14,880 --> 00:23:18,360
this for fun, then sure. Have
a random schedule all the time.
418
00:23:18,510 --> 00:23:21,440
I I do that all the time
with mine. Yeah. You know,
419
00:23:21,450 --> 00:23:24,040
if I don't have anything to say,
I don't say anything, You know,
420
00:23:24,040 --> 00:23:27,880
I don't try to force myself to
podcast with this show. Of course,
421
00:23:27,890 --> 00:23:32,720
we have things every week that we need
to talk about or want to talk about and
422
00:23:32,720 --> 00:23:36,840
Yeah. You know, this one's consistent,
but you guys know that, you know,
423
00:23:36,840 --> 00:23:40,600
usually on Friday morning you'll have
a new podcast to listen to or Thursday
424
00:23:40,600 --> 00:23:41,560
night, you know? Yep.
425
00:23:42,140 --> 00:23:47,120
And we're staying fairly consistent
unless we put up the wrong episode like we
426
00:23:47,120 --> 00:23:48,920
did last week, uh,
427
00:23:49,740 --> 00:23:51,720
But that's, you know what, No big deal.
428
00:23:51,910 --> 00:23:53,960
Yeah. Yeah. We fixed it, we fixed it.
429
00:23:54,850 --> 00:23:59,680
So if if last week sounded redundant, go
back and download it again. Yeah. You,
430
00:23:59,680 --> 00:24:02,280
you can have whatever release
schedule you want, there's no rules,
431
00:24:02,460 --> 00:24:05,840
but if you really want
to grow your audience,
432
00:24:06,170 --> 00:24:11,040
be consistent and start with
some sort of a schedule.
433
00:24:11,040 --> 00:24:14,280
Doesn't have to be weekly weekly's good,
434
00:24:14,540 --> 00:24:19,200
but you could do every other
week to start with or whatever.
435
00:24:19,200 --> 00:24:21,920
You can grow into it. Yeah.
There's nothing wrong with that.
436
00:24:22,070 --> 00:24:25,680
I would not describe myself as
a traditional podcast listener,
437
00:24:25,710 --> 00:24:29,160
just because I don't actually subscribe
to anything mm-hmm.
438
00:24:29,540 --> 00:24:33,240
but I like, I know like
one of the things that,
439
00:24:33,240 --> 00:24:37,560
like you're in the past couple years that
people have suggested is of the, like,
440
00:24:37,560 --> 00:24:41,400
when you're launching your show, come out
with like three episodes or something,
441
00:24:41,400 --> 00:24:42,680
you're like, that's not important to do.
442
00:24:42,700 --> 00:24:46,880
But if it is a new show and there's
only one episode for me to listen to,
443
00:24:47,030 --> 00:24:50,760
unless you're like, blew it
outta the water, and like,
444
00:24:50,760 --> 00:24:53,840
I'm gonna remember the name
of the title, who you are,
445
00:24:53,840 --> 00:24:56,840
what you were talking about, Like,
I'm not gonna come back to it,
446
00:24:57,020 --> 00:24:59,240
I'm just gonna forget about it and like,
447
00:24:59,240 --> 00:25:02,160
move on because you only
had that one episode.
448
00:25:02,160 --> 00:25:06,640
I have to be able to look and see a
consistency in the type of content that
449
00:25:06,640 --> 00:25:11,000
you're gonna be releasing. Oh, yeah. So
like, being able to see those, you know,
450
00:25:11,000 --> 00:25:14,680
handful of episodes and like
what they're called, the length,
451
00:25:14,910 --> 00:25:18,960
like if you have guests, if you have
a cohost, like that type of stuff,
452
00:25:18,960 --> 00:25:20,720
and how often it's gonna be coming out,
453
00:25:20,950 --> 00:25:25,440
that sets the tone of whether or not
like, have an interest in coming back.
454
00:25:25,570 --> 00:25:28,560
Oh, yeah. Yeah. And like I said before, I,
455
00:25:28,560 --> 00:25:32,640
I don't subscribe to that mm-hmm.
456
00:25:32,640 --> 00:25:34,280
Yeah. But you know, I'm,
457
00:25:34,280 --> 00:25:37,480
I'm probably in the minority
458
00:25:37,480 --> 00:25:40,160
because the thing is, is
okay, they maybe won't,
459
00:25:40,160 --> 00:25:42,600
maybe they won't discover
you when you first launch.
460
00:25:42,600 --> 00:25:45,680
They'll discover you when you
got 10 episodes. But, you know,
461
00:25:45,840 --> 00:25:50,200
so that's essentially the same thing.
It just sort of delays the, uh,
462
00:25:50,200 --> 00:25:54,640
the launch. But I really don't
like, you know, the word launch. I,
463
00:25:54,640 --> 00:25:58,520
I think podcasts just start and people
come along the way and, you know,
464
00:25:58,520 --> 00:26:01,880
a lot of people go back and listen
to episode one after they found you,
465
00:26:01,880 --> 00:26:04,440
even if it's five years later mm-hmm.
466
00:26:04,480 --> 00:26:07,680
I'll definitely go through like your,
467
00:26:07,680 --> 00:26:10,600
your list of episodes if I
find one that I like and,
468
00:26:10,600 --> 00:26:13,800
and we'll search for something
else that catches my eye.
469
00:26:13,800 --> 00:26:17,320
But you can do scattered. Yeah. We just
probably would not recommend it. Yeah.
470
00:26:17,320 --> 00:26:19,880
You know, like I said, it all
depends on your goals. And again,
471
00:26:19,880 --> 00:26:21,800
no rules in podcasting, so.
472
00:26:21,800 --> 00:26:22,960
But maybe set a goal.
473
00:26:22,990 --> 00:26:25,200
Yeah. Oh, it definitely
set some sort of goal.
474
00:26:25,200 --> 00:26:28,400
Very spending time and money
like this maybe set a goal.
475
00:26:28,400 --> 00:26:31,440
Well, you got, you gotta figure out
what your goal is. That's the thing.
476
00:26:31,440 --> 00:26:35,680
You know, not everybody's goal is to
grow their audience and make money.
477
00:26:35,780 --> 00:26:37,880
You know, some of 'em are just, I,
478
00:26:37,880 --> 00:26:42,880
I want to talk into a microphone and play
with cool gear. Yeah. And you know, I,
479
00:26:42,880 --> 00:26:44,360
I can relate. All right.
480
00:26:44,610 --> 00:26:47,760
So if you got a question you'd
like us to answer on the show,
481
00:26:47,760 --> 00:26:52,640
drop an email to me,
mike@blueberry.com. We can take audio,
482
00:26:53,130 --> 00:26:57,440
uh, email, text, post it in the
Facebook group, whatever. And, uh,
483
00:26:57,440 --> 00:26:59,320
we'll use it on the
show. More than likely.
484
00:26:59,340 --> 00:27:03,600
You can also post a question on the
blueberry podcasting Facebook group.
485
00:27:03,890 --> 00:27:06,680
So yes, get active on that. Yes.
486
00:27:07,420 --> 00:27:11,520
But the best place for support for any
blueberry product or service is our
487
00:27:11,520 --> 00:27:14,000
ticket system, blueberry.com/support.
488
00:27:14,000 --> 00:27:18,280
The tickets are much easier for our team
to manage as opposed to direct emails
489
00:27:18,280 --> 00:27:19,120
and phone calls.
490
00:27:19,420 --> 00:27:19,880
All right.
491
00:27:19,880 --> 00:27:23,880
And I'm coming to you this week from
Mike Doll's World Studio here in Traverse
492
00:27:23,880 --> 00:27:27,120
City, Michigan, which is
rainy right now. And, uh,
493
00:27:27,320 --> 00:27:31,680
Mackenzie's on her very cool microphone
and undisclosed location in Columbus,
494
00:27:31,750 --> 00:27:32,583
Ohio.
495
00:27:32,900 --> 00:27:34,800
Yes, it is kind of cold right now,
496
00:27:34,800 --> 00:27:38,400
but I'm about to head to warmer
weather in an hour or so here. So.
497
00:27:38,640 --> 00:27:40,400
498
00:27:40,400 --> 00:27:43,520
we're produced by the
Blueberry Pro production team.
499
00:27:43,520 --> 00:27:46,080
Go check them out@blueberrypro.com.
500
00:27:46,080 --> 00:27:50,520
We're big fans and you can listen or
you can fill out our listener survey
501
00:27:50,770 --> 00:27:54,960
surveys.blueberry.com/podcast
Insider. This just gives us,
502
00:27:54,960 --> 00:27:58,040
gives us some insight into
who you are as a listener.
503
00:27:58,140 --> 00:28:02,880
Yep. And you can schedule a one on
one with Todd hosting customers only.
504
00:28:02,880 --> 00:28:07,240
He'll do a 30 minute consult with you
for free. If you're a hosting customer,
505
00:28:07,240 --> 00:28:09,600
email todd blueberry.com.
506
00:28:09,820 --> 00:28:13,400
And you can do the same with
Mike for a tech checkup.
507
00:28:13,400 --> 00:28:17,880
This is also hosting customers only.
His email is mike blueberry.com.
508
00:28:17,880 --> 00:28:18,600
And then of course,
509
00:28:18,600 --> 00:28:23,160
you can send us your podcast sticker and
a self address stamped envelope or just
510
00:28:23,280 --> 00:28:27,280
email McKenzie and, uh, she'll
send you a blueberry care package.
511
00:28:27,830 --> 00:28:30,360
That I will, our address
will be in the show notes.
512
00:28:30,790 --> 00:28:34,760
Yeah. So, hey, we made it all the way
through without the road caster glitching.
513
00:28:34,760 --> 00:28:36,200
I think I figured out the problem.
514
00:28:36,750 --> 00:28:40,120
It's okay. We just figured it
out four times last week. What?
515
00:28:40,120 --> 00:28:41,880
It was actually not
supposed to be
516
00:28:42,950 --> 00:28:45,320
Yeah. So, hey, one take. I love it.
517
00:28:45,320 --> 00:28:45,720
So well.
518
00:28:45,720 --> 00:28:48,840
Dono. All right. Well, I'm
not sure who the host is.
519
00:28:48,840 --> 00:28:53,280
Next week I'll be here and,
uh, we'll see who's with me.
520
00:28:53,550 --> 00:28:55,800
Mm-hmm.
So catch you next week.
521
00:28:55,800 --> 00:28:56,840
Thanks for listening.