Avoiding Podcast Burnout: Staying Creative & Consistent Long-Term – PCI 461

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Hey, everyone. I'm Mike Dell, VP of customer

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relations here at Blueberry.

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And I'm Mackenzie Bennett, marketing specialist.

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With the holidays approaching, we're talking about something

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every creator faces at some point, podcast burnout.

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You need to step back, recharge, and remember

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why you started your podcast in the first

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place.

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Exactly.

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Staying consistent doesn't mean pushing yourself to exhaustion.

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It means finding a balance that keeps you

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motivated and creative for, for the long haul.

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You're listening to Podcast Insider hosted by Mike

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Dell, Dave Clements, and Mackenzie Bennett from the

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Blueberry team,

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bringing you weekly insights, advice, and insider tips

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and tricks to help you start, grow, and

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thrive through podcasting

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with all the support of your team here

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at Blueberry Podcasting.

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Welcome. Let's dive in.

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Yeah. This, this episode kinda hits me,

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a little bit because I'm participating in NAPOD

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promo, which is National Podcast Posting Month, and

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I've been doing a daily show the whole

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month.

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And we're, what, eight nineteen days in? Yeah.

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We are.

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So I can I can appreciate burnout?

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I don't know how these people do the

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daily shows that they do for as long

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as they do. But,

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anyway Specifically, the people that do them by

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themselves. You know? If you got a team,

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it's easier, but it's still not easy to

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do an everyday one.

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You know, it's it's easy to just

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start dreading

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the recording and the editing and the publishing

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and the show notes and and everything like

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that, or you're just you're stuck and you're

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like, I have nothing else in my brain

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for this for this show. What do I

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do? That does happen for sure. You know,

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I get that,

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you know, doing this this thirty days in

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a row daily show.

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No. It's, like, kinda hard to come up

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with topics. Now I, ahead of time, went

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through, and I mapped out all the topics

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I was gonna talk about, but that's not

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what we're here to talk about. Yeah. We're

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we're here to talk about, you know, how

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do you how do you spot

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the signs of burnout before it becomes a

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problem?

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Right. And that's kind of where you figure

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out, like,

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take a minute.

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What does your body feel like? What does

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your brain telling you? Do you want to

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record? Do you want to

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edit? Do you feel like this is a

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requirement and not

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not a privilege or a joy,

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something like that? Yeah. You know, there's there's

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some bullet points here that you, you wrote

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up on the notes, but, it it all

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works. You know? If

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you're you know, feel episodes feel like they're

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forced or you just don't wanna do it,

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you dread recording

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or you dread the editing,

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all that,

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you know, if you're out of topics.

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There's just a lot of things that can

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tell you that, hey. Maybe, maybe I'm burning

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out here.

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Yeah. Yeah. And that's alright.

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But if you do reach that point, you

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know, you you gotta figure out a way

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to,

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stay creative. And there's a couple different ways

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that you can do

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that. So you should probably try to

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change things up. Maybe do a shorter episode

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or just do, like, a bonus one. I

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mean, that sounds a little weird

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doing doing an extra episode,

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or something like that, but it's a little

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out of the norm, and that could just

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spike your interest.

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Yeah. Yeah. It's and reruns, you know, if

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you've been at it long enough, you know,

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picking an episode from a couple years ago

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and,

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you know, just do a new intro to

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it and send it. I I've done that

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myself, and

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that works for me. Yeah. We do it

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on this show once in a while. You

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know? If we just don't have the time

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or the inclination to record, we we put

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out something that, you know, evergreen content, something

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that is still useful

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even though it might have been two, three

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years ago.

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Yeah. Yeah. This is also a really good

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time to ask your audience if there's anything

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specific that they would like to hear.

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You know, if it's especially if you're doing

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something

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creative,

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fiction wise or anything like that, they might

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say,

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okay. You've done a lot on this topic.

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This is a little too fantasy. Can you

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go do

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something else for a little bit? You know,

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these are all

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easy ways to

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Be careful with that one, though, because, you

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know, your audience might request something that's just

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out of your wheelhouse.

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Yeah.

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Example, I I asked that question a couple

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years ago on my show, and I said,

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hey. What do you guys want me to

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talk about? What do you you know, is

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there something I haven't covered that you wanna

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cover? And somebody asked me, yeah. I want

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you to do a Star Trek episode review.

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No. I'm not doing that. I'm not a

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TV reviewer.

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You know?

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I mean, I like Star Trek. Do love

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Star Trek. Yeah. I like Star Trek, but,

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yeah, I'm not gonna

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do a review. There's people who do that

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on YouTube way better than I do.

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You know what? I also I appreciate that

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because

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nowadays, anyone kinda just thinks they can, like,

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get online and start critiquing things, and they

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can, but that does not mean they are

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good at it.

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Yeah. I'm only good at what I'm good

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at, and you're only good at what you're

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good at. And that's, you know, stay in

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your wheelhouse.

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Yes. Stay yeah.

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Yeah. I guess that's the thing. You know?

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Tread that line of staying in your wheelhouse,

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though.

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You can take a look at your podcast

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ads, whatever platform you're on, to see which

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topics or which episodes

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are are doing the best. And, you know,

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take a look at that and

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go in that direction.

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That can probably be a good idea of

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of what you should do. Yeah. And it

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all depends on the goal of your podcast

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as well because,

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you know,

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my podcast is simply just me

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using the tools and, you know, just

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I I like to get on and talk

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about things. You know? Whether anybody listens to

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it or not is not particularly important to

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me.

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You know? I know that sounds weird,

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but, you know, my goal is this is

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a hobby

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for that particular show. Anyway, this show here,

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we're trying to educate you. Mhmm. But, you

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know, my goal of my own personal show

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is not to get the biggest audience in

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the world. It's to, you know, you know,

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one thing is it really helps me

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test out our tools.

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So that's that's part of it. But, you

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know, for the most part, it's a hobby.

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And, you know, trying

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to do something else that's not within your

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goal

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is not a good way to avoid burnout.

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Yeah. Yeah. But you're you're not alone in

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that sense of where you're like, I don't

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really care if people listen to this. If

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they do, that's great. You know, like, if

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if I have a little community, that's wonderful.

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But

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you're you're kinda doing it for

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yourself in that sense, and that's very popular

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for people on YouTube, their own podcast,

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you know, any type of social media. People

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kinda treat it as their own

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journaling nowadays.

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Vlogging

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became very popular very fast for a reason.

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It's because people like to, you know, get

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out their

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stream of consciousness sometimes,

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and, that can

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definitely find people.

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Yeah. We get this question once in a

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while. You know, somebody will say, I wanna

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start a podcast. What should it be about?

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Well, that's really the first question you need

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to ask is what you want it to

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be about. Yeah. You know, don't just do

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something because it's popular because

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that will also you know, if you're doing

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a subject you're not really that interested in,

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you're not gonna be good at it. And

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the audience is gonna hear that, and

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you'll burn out. You will you will burn

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out fast.

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Yeah. Very fast.

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Yeah. And I've seen that happen, you know,

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whereas, well, it's really popular to do a

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show about lost. That was the big thing

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years ago.

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So, you know, there was 20 shows,

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doing aftershows about lost, and I know three

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quarters of the people that were doing those

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didn't really care about that show. They just

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thought it was popular, so they're gonna jump

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on the bandwagon.

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Yeah. Yeah. They're not there anymore. Well, neither

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is Lost. But Neither is Lost. And for

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quite a while now, as a day one

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Lost fan,

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I somehow

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missed all of those podcasts, but maybe that's

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for the best.

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Yeah. For the most part. There was a

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couple really good ones, though, I have to

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say.

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Anyway Yeah. Just

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there's your history lesson for today.

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And so yeah. And another thing, you know,

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take some time off. You know, we're coming

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up on the holidays. You know? It's okay

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to, you know, just let your audience know,

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hey. You know, it's Thanksgiving weekend. I'm gonna

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go do something else. So I have an

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episode in two weeks. You know? Something like

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that. Let them know.

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Yeah. I mean, we're recording this the and

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it's, yeah, a couple days before,

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the week of Thanksgiving, and it'll go out

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Monday, the week of Thanksgiving here in The

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US. And,

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I was like

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and we need to get the next two

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episodes figured out as well because

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I'm not gonna be here the Monday after

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Thanksgiving either. I'm like, it's we we gotta

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plan these things out so that we get

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them going, and so it's not like a

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bummer or like a rush. You you and

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Dave are slacking. You guys both gonna be

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on Monday after, so

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we'll have to record early on those. But,

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you know, it there's nothing wrong with taking

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time off.

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You know, a lot of podcasters

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will will just disappear for a while. I

271
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I'm the king of that. You know, my

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you know, I might do an episode a

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00:09:32,875 --> 00:09:34,954
month sometimes, and sometimes they'll do a whole

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bunch in a row and then take another

275
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month off. But, again, you know, my goal

276
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is not to be consistent. Your goal should

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00:09:42,154 --> 00:09:42,654
be.

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It was not what I do. Right. This

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00:09:45,500 --> 00:09:48,000
is a prime example of Mike's doing,

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national podcast month, and then he's not gonna

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podcast at all in December.

282
00:09:52,460 --> 00:09:55,360
Probably not. That's probably what's gonna yeah. That's

283
00:09:55,500 --> 00:09:58,059
that's probably what's gonna happen, which is totally

284
00:09:58,059 --> 00:09:58,559
fine,

285
00:09:59,615 --> 00:10:02,095
but also, like, not ideal if this is

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00:10:02,095 --> 00:10:04,034
something that you're trying to do to

287
00:10:04,335 --> 00:10:06,115
build that community of listeners.

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00:10:06,975 --> 00:10:07,475
So

289
00:10:07,774 --> 00:10:09,774
definitely one of the things that we wanna

290
00:10:09,774 --> 00:10:12,115
remind everyone to do is just

291
00:10:12,669 --> 00:10:14,990
keep people aware of what's going on on

292
00:10:14,990 --> 00:10:17,309
your social media. That's a super, super easy

293
00:10:17,309 --> 00:10:19,470
one. And especially if you don't wanna actually

294
00:10:19,470 --> 00:10:22,029
record anything, that is just, like you know,

295
00:10:22,029 --> 00:10:23,009
write 10 words.

296
00:10:23,470 --> 00:10:25,149
Happy holidays. I'll be back in a couple

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00:10:25,149 --> 00:10:27,575
weeks. Yeah. There's nothing wrong with that at

298
00:10:27,575 --> 00:10:28,774
all. And, you know, and if you have

299
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your own website, if you're using our PowerPress

300
00:10:30,934 --> 00:10:32,855
plugin and doing it that way, put a

301
00:10:32,855 --> 00:10:35,174
blog post up. Yeah. Just, you know, say,

302
00:10:35,174 --> 00:10:37,355
hey. No episode this week. See you later.

303
00:10:37,654 --> 00:10:40,554
You know? Or whatever your your schedule is.

304
00:10:41,240 --> 00:10:42,440
That's an easy one.

305
00:10:44,120 --> 00:10:45,259
And and, also,

306
00:10:45,720 --> 00:10:47,019
this one might be

307
00:10:48,039 --> 00:10:50,440
be good for people who are doing a

308
00:10:50,440 --> 00:10:53,559
specific type of podcast, but seasons are really

309
00:10:53,559 --> 00:10:55,579
good for not losing that momentum.

310
00:10:56,475 --> 00:10:57,134
You know,

311
00:10:57,514 --> 00:10:57,914
it's

312
00:10:58,554 --> 00:11:00,554
you you get to plan all of your

313
00:11:00,554 --> 00:11:02,554
time off because you're essentially just you got

314
00:11:02,554 --> 00:11:03,855
all these episodes already

315
00:11:04,394 --> 00:11:05,995
or, you know, at least, like, one or

316
00:11:05,995 --> 00:11:06,735
two probably,

317
00:11:07,995 --> 00:11:09,774
and you're only doing it for a certain

318
00:11:09,835 --> 00:11:10,894
period of time.

319
00:11:11,399 --> 00:11:13,100
There is an endpoint insight.

320
00:11:13,639 --> 00:11:15,500
So that's that's kinda helpful.

321
00:11:16,199 --> 00:11:18,779
Yeah. And, you know, seasons you know, generally,

322
00:11:19,319 --> 00:11:21,799
it's not a good idea to take a

323
00:11:21,799 --> 00:11:24,299
lot of time off between seasons.

324
00:11:25,639 --> 00:11:26,120
You know, just

325
00:11:26,825 --> 00:11:28,585
but you can, you know, well, as long

326
00:11:28,585 --> 00:11:31,404
as you're communicating that to your listeners,

327
00:11:32,504 --> 00:11:34,024
you can do whatever you want. There's no

328
00:11:34,024 --> 00:11:35,085
rules in podcasting.

329
00:11:35,945 --> 00:11:37,404
But There is. Yeah.

330
00:11:38,184 --> 00:11:40,125
One of the things that I like about

331
00:11:40,460 --> 00:11:43,100
people doing seasons is, like, it's it's like

332
00:11:43,100 --> 00:11:43,759
a miniseries.

333
00:11:44,299 --> 00:11:46,399
Mhmm. You know? I get I get this

334
00:11:47,019 --> 00:11:48,080
clump of,

335
00:11:48,620 --> 00:11:51,259
you know, three to 10 episodes, whatever it

336
00:11:51,259 --> 00:11:53,500
is, and I really enjoyed this story or

337
00:11:53,500 --> 00:11:55,600
learning about this, and then it's over.

338
00:11:56,144 --> 00:11:58,325
And I I kinda like

339
00:11:58,865 --> 00:12:00,485
I have I feel like I've been gravitating

340
00:12:00,545 --> 00:12:02,705
more towards that, in the past couple years

341
00:12:02,705 --> 00:12:04,165
where I'm like, okay. I wanna ingest

342
00:12:05,024 --> 00:12:07,445
a lot of info about this one thing.

343
00:12:07,745 --> 00:12:08,965
I wanna binge it

344
00:12:09,570 --> 00:12:11,430
and and, you know, get all

345
00:12:11,809 --> 00:12:13,250
get all the goodness out of it that

346
00:12:13,250 --> 00:12:14,230
it has to offer,

347
00:12:14,690 --> 00:12:17,350
and then it's over. And it's kinda nice.

348
00:12:17,490 --> 00:12:19,590
You know, and it works, like, on Netflix

349
00:12:19,730 --> 00:12:20,470
or whatever.

350
00:12:20,850 --> 00:12:22,850
In my case, Star Trek. You know, they

351
00:12:22,850 --> 00:12:24,764
they have seasons and, you know, all the

352
00:12:24,764 --> 00:12:26,304
new ones coming out.

353
00:12:26,845 --> 00:12:29,565
You know? There's maybe six months in between

354
00:12:29,565 --> 00:12:31,804
seasons or a year even on some of

355
00:12:31,804 --> 00:12:34,605
them, but, yeah, we keep coming back. So,

356
00:12:34,605 --> 00:12:36,365
you know, your listeners may do the same

357
00:12:36,365 --> 00:12:38,605
thing. Just, you know, I don't recommend six

358
00:12:38,605 --> 00:12:42,620
months, but, you know, break it up. Yeah.

359
00:12:42,840 --> 00:12:45,480
Exactly. With that. Nothing wrong with that at

360
00:12:45,480 --> 00:12:45,980
all.

361
00:12:47,559 --> 00:12:48,059
Exactly.

362
00:12:49,000 --> 00:12:50,440
But I mean, it is it is the

363
00:12:50,440 --> 00:12:52,725
holiday season overall for people

364
00:12:53,845 --> 00:12:55,845
all over the world, and there's just a

365
00:12:55,845 --> 00:12:57,384
lot going on, which means listenership can

366
00:12:57,764 --> 00:12:58,584
go up and down.

367
00:12:59,764 --> 00:13:02,004
It can be that some people are so

368
00:13:02,004 --> 00:13:02,504
busy,

369
00:13:02,964 --> 00:13:04,745
and they're on vacation, and

370
00:13:05,204 --> 00:13:07,605
and, you know, seeing family, and go in

371
00:13:07,605 --> 00:13:08,105
this

372
00:13:08,629 --> 00:13:11,110
this place and over there, and they're just

373
00:13:11,110 --> 00:13:12,709
so out of their schedule that they have

374
00:13:12,709 --> 00:13:14,730
no time to listen to podcasts. Meanwhile,

375
00:13:15,669 --> 00:13:16,870
I feel like in my day to day

376
00:13:16,870 --> 00:13:19,750
life, I'm listening to less podcasts. And over

377
00:13:19,750 --> 00:13:20,250
vacation,

378
00:13:20,870 --> 00:13:22,649
I'll probably listen to a bunch.

379
00:13:23,365 --> 00:13:26,325
And so You binge them. Yeah. Yeah. I

380
00:13:26,325 --> 00:13:28,085
will. I'll binge them because I'm like, oh,

381
00:13:28,085 --> 00:13:28,585
okay.

382
00:13:28,965 --> 00:13:30,565
I have the next three days off. I'm

383
00:13:30,565 --> 00:13:32,585
gonna go on a walk today and tomorrow

384
00:13:32,644 --> 00:13:34,804
and another and another, and that's what I'm

385
00:13:34,804 --> 00:13:37,365
gonna do. Yeah. I'm gonna listen to, you

386
00:13:37,365 --> 00:13:37,865
know,

387
00:13:38,169 --> 00:13:41,610
a backlog of different shows, and and that's

388
00:13:41,610 --> 00:13:43,290
just one of the things that's, like, great

389
00:13:43,290 --> 00:13:45,769
as a podcaster is you can you can

390
00:13:45,769 --> 00:13:47,529
let people soak up those episodes if they

391
00:13:47,529 --> 00:13:49,389
want. And if not, they'll be back later.

392
00:13:50,410 --> 00:13:53,230
Yeah. We've noticed a trend over the years.

393
00:13:54,565 --> 00:13:57,044
As far as podcast listening, you know, it

394
00:13:57,044 --> 00:13:58,345
does slow down

395
00:13:58,644 --> 00:14:01,284
through the holidays in general, but now certain

396
00:14:01,284 --> 00:14:04,184
people do listen more because they're off work

397
00:14:04,404 --> 00:14:06,965
or whatever. But, you know and then it

398
00:14:06,965 --> 00:14:08,100
really picks up,

399
00:14:08,500 --> 00:14:10,259
right after, you know, the first of the

400
00:14:10,259 --> 00:14:10,759
year

401
00:14:11,139 --> 00:14:14,019
because everybody got new devices maybe or, you

402
00:14:14,019 --> 00:14:15,959
know, they they they get reinvigorated

403
00:14:16,419 --> 00:14:18,740
to listen. So there's usually a bump in

404
00:14:18,740 --> 00:14:19,559
in January.

405
00:14:21,095 --> 00:14:23,654
You know? And that's in general because different

406
00:14:23,654 --> 00:14:27,095
podcasts are different. You know? Yeah. That is

407
00:14:27,095 --> 00:14:30,054
all for today. Anything else we we really

408
00:14:30,054 --> 00:14:31,434
have? Any pearls of wisdom?

409
00:14:32,294 --> 00:14:33,095
Not really.

410
00:14:33,575 --> 00:14:34,875
You know, again, consistency

411
00:14:35,495 --> 00:14:38,250
doesn't mean not taking a break. It just

412
00:14:38,250 --> 00:14:40,329
means finding your rhythm and, you know, hey.

413
00:14:40,329 --> 00:14:42,569
What works for you? That's that you know,

414
00:14:42,569 --> 00:14:44,190
again, no rules in podcasting.

415
00:14:45,049 --> 00:14:46,589
There are definitely no rules.

416
00:14:47,289 --> 00:14:49,554
So that's all for today, and thanks for

417
00:14:49,554 --> 00:14:51,955
joining us, and a happy Thanksgiving to those

418
00:14:51,955 --> 00:14:52,774
in The US.

419
00:14:53,475 --> 00:14:55,394
Okay. And, of course, we're here to help

420
00:14:55,394 --> 00:14:56,295
you with anything,

421
00:14:56,835 --> 00:14:59,335
podcast technical related or otherwise.

422
00:14:59,795 --> 00:15:00,774
If you're recording

423
00:15:01,315 --> 00:15:03,929
or resting or planning for next year, whatever

424
00:15:03,929 --> 00:15:05,129
works, make sure you,

425
00:15:06,090 --> 00:15:07,929
come look at the show notes over at

426
00:15:07,929 --> 00:15:10,090
podcastinsider.com,

427
00:15:10,090 --> 00:15:11,529
and we have a lot of other stuff

428
00:15:11,529 --> 00:15:13,470
there too as well. So

429
00:15:14,090 --> 00:15:14,990
happy Thanksgiving.

430
00:15:15,834 --> 00:15:16,575
Thanks, everyone.

431
00:15:17,754 --> 00:15:20,475
Thanks for joining us. Come back next week.

432
00:15:20,475 --> 00:15:24,075
And in the meantime, head to podcastinsider.com

433
00:15:24,075 --> 00:15:25,054
for more information,

434
00:15:25,434 --> 00:15:26,095
to subscribe,

435
00:15:26,955 --> 00:15:28,894
share, and read our show notes.

436
00:15:29,420 --> 00:15:31,360
To check out our latest suite of services

437
00:15:31,420 --> 00:15:32,879
and learn how Blueberry

438
00:15:33,180 --> 00:15:37,820
can help you leverage your podcast, visit blueberry.com.

439
00:15:37,820 --> 00:15:40,860
That's Blueberry without the e's. We couldn't afford

440
00:15:40,860 --> 00:15:41,600
the e's.