Audience Growth Strategies for Nonprofit Podcasters on a Budget – PCI 443

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Hey, everyone. I'm Mike Dell, VP of customer

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relations here at Blueberry. And I'm Todd Cochran,

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founder and CEO of Blueberry.

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And I'm Mackenzie Bennett, marketing specialist at Blueberry.

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Welcome to Podcast Insider.

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Yep. Today, we're gonna dive into

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how nonprofit

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podcasters

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can grow their audience even with a small

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budget.

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And we've got some real world tips. Plus

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reminder,

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Blueberry offers 10% off annual plans, which is

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a great option

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for nonprofits

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looking to save.

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You're listening to Podcast Insider hosted by Mike

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Dell, Todd Cochran, and Mackenzie Bennett from the

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Blueberry team,

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bringing you weekly insights, advice, and insider tips

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and tricks to help you start, grow, and

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thrive through podcasting.

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With all the support of your team here

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at Blueberry Podcasting. Welcome. Let's dive in.

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You know,

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we're well aware that not everyone with a

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podcast is able to create, you know, the

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podcast studio of their dreams

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and spend thousands each month on marketing and

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a whole slew of other costly things for

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the show. A matter of fact, they think

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that probably applies to about 90%

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of podcasters out there. Yeah. But there's definitely

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ways to make your podcast

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stand out anyway, and, you know, I I

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think we should start with the audience. Start

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with the existing

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listeners of a show and supporters.

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Well, you're I mean, you're a nonprofit. You

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already have an audience in some capacity.

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So, you know, some of those people with

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an existing podcast that you have for your

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nonprofit are already there, so

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start with those people. You know, your donors,

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your volunteers, staff, board members, you know, all

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of those are invested in the mission,

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and they can be your first listeners and

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promoters and word-of-mouth. Tell them to tell a

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friend, and that's one of the better ways

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to grow a podcast audience. We've often heard

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from nonprofits

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where the

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they come to us and say, hey. One

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of our one of our contributors or one

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of our supporters has suggested we do a

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podcast.

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So sometimes the emphasis for the podcast actually

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starts

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from those some same folks. So, you know,

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one way to really take to kind of,

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you know, get that going is once you've

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decided to do the show

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or you're planning to do the the show,

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you announce that in your newsletter

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and and event announcements and in your fundraising

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emails. And, you know, if you're looking for

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a specific line of money,

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that's a great place to do that on

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something that's gonna launch.

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And, you know, you can even feature them

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as as underwriters of the podcast if there's

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specific ones that come in.

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And

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I really think this can drive,

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you know, drive that support that you're gonna

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need if you're if if financing is an

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issue.

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You know, specifically

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for

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leveraging your supporters that you already have,

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a lot of the time, you know, I

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don't have the means to donate to everything

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that I want to or to donate in

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the specific amount that I would prefer.

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But I do have, you know, somewhat of

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a following

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on all of my different social platforms. That's

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when you repost episodes. That's when you reshare,

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you know, put out like, you tag them.

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You do whatever.

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And that all is included in in these

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episodes as well. Something that's calling out something

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specific that, you know, the animal shelter that

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I volunteer with is doing, I'm gonna

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probably repost that. Something like that. That is

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that is part of how you just continue,

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and it's it's free. So you can keep

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that. I I've done that for years with

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my own show and say, okay. You may

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not be ready to buy this product or

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service, but tell a friend

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and share my link. You know? But just

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if nothing else, link to the website,

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and that is almost like an in kind

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donation to help grow the show, get that

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exposure.

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So, you know, this this this is ties

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into this social media strategy,

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and we obviously can use our our AI

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to help with the coming up with social

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posts, but you can use Headliner and Canva

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really to create quick audiograms to make stuff

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that's compelling that will allow

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your supporting base to to reshare

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and post. And those fifteen to thirty second

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sound bites,

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again, with compelling

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quotes or stats

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from the episode really,

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really do help.

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So, you know, I think nonprofits are often

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in a position

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much stronger than someone that's just starting a

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show already because, usually,

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they will have an exist again, like we

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said, that existing

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following and, you know, Mackenzie, you just mentioned,

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you may not be able to contribute, but

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you can definitely help with the social messaging.

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And that kinda, you know, goes along with

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the value for value concept. It's, you know,

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time, talent, treasure. You know, if you can't

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give money,

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you know, people will volunteer their time or,

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you know, say someone's really good at social

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media.

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They could help you with your social media.

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And they might even find an editor, might

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even find a producer. You never know who's

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listening to the show, who's a supporter.

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Like, Mackenzie, you got a background in podcasting.

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I'm sure one of your

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nonprofits that you support would say, hey. We're

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starting a podcast. We need some help. You'd

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be like, hey. I can help edit or

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I can help post or you know? So

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Absolutely. So that all kinda comes into play

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here.

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And but, again, I think, you know, just

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following a standard social media strategy helps you

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as well

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in scheduling a post around the podcast release

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using

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free tools like buffer or later,

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tag guest partners and organizations mentioned.

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They'll often reshare as well.

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And And a lot of these sources have

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a free version as well.

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You know, if you if you don't have

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the money to pay for the business level

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plan or whatever it is, If you if

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you dig deep enough for the type of

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software that you're looking for, you'll be able

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to find a free version probably. And here's

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a social media tip. Make sure you link

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directly to your episode page, not, you know,

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podcast home or,

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you know, you know, where you're hosting or

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anything like that. You know, a page on

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your website that has that episode on it

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is the best place, and then, you know,

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people will find it in the other apps

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and all that, you know, kinda the Blueberry

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way.

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And and I would say that

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I kinda lost my train of thought here,

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but I think in the end,

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you're in a great position to be able

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to get that extra social media exposure

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and and that and that compelling message out

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there. So but, you know, again, going back

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to some of the basics,

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you know, you really got to pay attention.

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If if you if you have a low

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budget

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and

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let's say that you don't have a lot

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of support

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that's been stepped up to help you,

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You you've gotta make your content easy to

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discover, and this is how people are gonna

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find you.

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You have to have clear

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keyword focused titles

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exactly what you're the message that you're trying

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to share. Instead of episode seven interview with

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Sarah, try fighting childhood hunger in Columbus with

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Sarah James.

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Something that is people are gonna be searching

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for specifically.

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That's so important, that title and, of course,

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a description that backs up that title

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is really, really important as well. And, of

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course, we've got tools to help you with

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that

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and so forth. But, you know, what are

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some of the other things that they can

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do that to improve their show notes?

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I definitely think transcripts

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is helpful,

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and especially depending on what type of nonprofit

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you are. That might be something that is

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directly

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helpful to your audience. Yeah. Absolutely.

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Yeah. But but also don't just cut and

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paste a transcript

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as your description

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that Oh, that will mess up your negative

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effect as well. That will mess up your

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your SEO in general. It has to is

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it still recommended that you kinda just, like,

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add a PDF to the page of the

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transcript, or or what is it that people

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should do? Yeah. I think a linking to

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a PDF is good and clearly say transcript

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of the show and then link to the

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PDF and or

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have the

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the transcript attached as part of your your

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podcast production that Blueberry allows so that And

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it's part of our player. It's part of

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the player. The the transcript will actually play

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and show on the screen while people are

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are listening to show either by mobile or

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on desktop.

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We covered it already, but the descriptions, you

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know, one or two paragraphs that just clearly

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covers what that episode is about

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will give Google and all the other search

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engines and now AI

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something to bite into to know that that

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episode

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matches what people are searching for. And, of

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course, there's lots of tools out there. There's

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Otter for transcriptions. There's Whisper,

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of course, our own internal transcript product.

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And, you know, don't pay someone

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to build the transcript. That's in today's age,

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that's just insanity. There's great tools out there

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to do this at a very, very low

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cost.

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A nonprofit has better things to spend money

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on than fixing a transcript. There's a lot

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of good tools for people. And then once

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you've got all that figured out, you know,

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once you have your system set up that

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way, that's when you go out and engage

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with your local media, the community newsletters,

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try to create

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a

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larger, you know, global community online. That's kinda

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what comes next. Right. You know, a lot

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of lot of these local news stations, both

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TV and radio, they're they're always hurting for

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people on the morning show.

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So try to, you know, get booked on

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there to get interviewed, and and that really

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does, you know, help your they call that

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social

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Oh, social awareness. Yeah. You know, one thing

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00:09:49,455 --> 00:09:51,774
that a lot of people don't realize too,

272
00:09:51,774 --> 00:09:54,195
and I I know that ever since I've,

273
00:09:54,490 --> 00:09:55,309
you know, basically,

274
00:09:55,850 --> 00:09:57,230
you know, cut my

275
00:09:57,690 --> 00:09:58,750
television connection,

276
00:09:59,370 --> 00:10:01,610
that everything today is you know, a lot

277
00:10:01,610 --> 00:10:03,769
of people are not watching TV, but I

278
00:10:03,769 --> 00:10:05,230
think there's an older generation

279
00:10:06,009 --> 00:10:07,549
that are supporting nonprofits

280
00:10:08,534 --> 00:10:10,554
that maybe are still watching regular

281
00:10:10,934 --> 00:10:13,414
TV and watching the news or whatever it

282
00:10:13,414 --> 00:10:16,375
may be that comes up. So television stations,

283
00:10:16,375 --> 00:10:18,774
believe it or not, are always dying for

284
00:10:18,774 --> 00:10:20,070
human resource stories,

285
00:10:21,190 --> 00:10:23,190
And they will come and, you know, if

286
00:10:23,190 --> 00:10:25,190
you're doing a podcast and you got some

287
00:10:25,190 --> 00:10:28,090
some promotion going on, maybe it's a fundraising

288
00:10:28,230 --> 00:10:30,149
or whatever it may you can all tie

289
00:10:30,149 --> 00:10:30,970
it in together,

290
00:10:31,509 --> 00:10:32,870
and this is a way to get free

291
00:10:32,870 --> 00:10:35,353
press. You might get to they may spend

292
00:10:35,353 --> 00:10:37,846
three hours in your building or your your

293
00:10:37,846 --> 00:10:40,651
office, and you but at the end, if

294
00:10:40,651 --> 00:10:43,144
you get two minutes on broadcast, that's free

295
00:10:43,144 --> 00:10:45,638
money. That's free promotion, and and I think

296
00:10:45,638 --> 00:10:48,139
people don't even think about that these these

297
00:10:48,139 --> 00:10:50,139
these days, but it's still available. Maybe it'll

298
00:10:50,139 --> 00:10:51,820
end up as a short on their YouTube

299
00:10:51,820 --> 00:10:54,620
channel. So, again, sending that email to local

300
00:10:54,620 --> 00:10:56,879
newspapers, radio stations, community websites.

301
00:10:57,820 --> 00:11:00,379
Of course, submit your show episodes, links to

302
00:11:00,379 --> 00:11:01,919
local nonprofit directories,

303
00:11:02,804 --> 00:11:04,504
email list, and event calendars.

304
00:11:05,205 --> 00:11:07,445
And, again, if you are part of a

305
00:11:07,445 --> 00:11:09,625
nonprofit and you have a specific mission,

306
00:11:10,164 --> 00:11:12,245
what are you? You're already a subject matter

307
00:11:12,245 --> 00:11:15,144
expert on that topic. Right? I would assume.

308
00:11:15,350 --> 00:11:17,690
It's also good because whenever you do

309
00:11:18,070 --> 00:11:21,370
interact with these media outlets in some capacity,

310
00:11:21,990 --> 00:11:24,230
you're right. I don't turn on my TV

311
00:11:24,230 --> 00:11:26,309
and watch the 15 channels that I get

312
00:11:26,309 --> 00:11:28,870
with my antenna unless it's some something live

313
00:11:28,870 --> 00:11:30,925
I feel they need to watch. Right. But

314
00:11:30,925 --> 00:11:33,345
I do I do have, you know, Columbus

315
00:11:33,884 --> 00:11:36,285
news outlets show up on my social media

316
00:11:36,285 --> 00:11:38,445
platforms just because they know where I live.

317
00:11:38,445 --> 00:11:40,445
Yep. And then I'll watch it then. If

318
00:11:40,445 --> 00:11:42,205
it's, you know, a thirty second thing about

319
00:11:42,205 --> 00:11:44,160
such and such, I will watch it then.

320
00:11:44,160 --> 00:11:45,540
I'm not gonna see it on the TV,

321
00:11:45,600 --> 00:11:48,179
but it will spread across, like, amongst

322
00:11:48,480 --> 00:11:49,540
everyone's platforms.

323
00:11:50,160 --> 00:11:53,200
All these stations have social media Yeah. YouTube

324
00:11:53,200 --> 00:11:54,340
channels, Facebook

325
00:11:54,720 --> 00:11:57,759
pages, whatever that they share their stories on,

326
00:11:57,759 --> 00:12:00,335
not just broadcast. And they are, believe it

327
00:12:00,335 --> 00:12:02,654
or not, required by law to support the

328
00:12:02,654 --> 00:12:05,154
public interest. So if Yeah. There is

329
00:12:05,615 --> 00:12:07,235
something for your community,

330
00:12:07,695 --> 00:12:09,615
that's two minutes that they can tic tac

331
00:12:09,615 --> 00:12:11,534
onto their annual report that says, hey. This

332
00:12:11,534 --> 00:12:13,615
was in the community interest. I'm serving in

333
00:12:13,615 --> 00:12:15,669
the community interest. So you just might get

334
00:12:15,669 --> 00:12:17,669
it. Again, the exposure may not be that

335
00:12:17,669 --> 00:12:21,350
big today on broadcast, but, again, they repurpose

336
00:12:21,350 --> 00:12:22,089
that content

337
00:12:22,709 --> 00:12:25,190
all over the place. So I think that's

338
00:12:25,190 --> 00:12:27,029
that's probably a great way to do it.

339
00:12:27,029 --> 00:12:28,524
Of course, reviews

340
00:12:28,904 --> 00:12:30,504
and shares? I don't know. You were talking

341
00:12:30,504 --> 00:12:32,285
about this more earlier, Mackenzie.

342
00:12:33,225 --> 00:12:35,625
I think this this helps in the sense

343
00:12:35,625 --> 00:12:37,085
of it just kind of

344
00:12:37,785 --> 00:12:38,764
helps your identity

345
00:12:39,144 --> 00:12:41,804
and solidifies that, yes, you are a reputable,

346
00:12:42,345 --> 00:12:43,085
you know,

347
00:12:43,429 --> 00:12:46,389
nonprofit or organization, whatever it is. You know

348
00:12:46,389 --> 00:12:48,389
what you were yeah. The social proof. You

349
00:12:48,389 --> 00:12:51,269
all need that. And it's it's very, very

350
00:12:51,269 --> 00:12:52,089
common nowadays.

351
00:12:52,709 --> 00:12:54,470
And and I am absolutely one of the

352
00:12:54,470 --> 00:12:55,909
people that does it is I type in

353
00:12:55,909 --> 00:12:58,309
whatever I'm searching for and then just type

354
00:12:58,309 --> 00:12:59,049
in Reddit

355
00:12:59,644 --> 00:13:02,764
Because I know that's gonna have people saying,

356
00:13:02,764 --> 00:13:04,684
like, is this legit? Is this a scam?

357
00:13:04,684 --> 00:13:06,445
This is not a website based on reviews.

358
00:13:06,445 --> 00:13:08,365
This is people going back and forth. And

359
00:13:08,365 --> 00:13:10,764
if they see something that looks spammy, someone's

360
00:13:10,764 --> 00:13:12,205
gonna call it out and be like, no.

361
00:13:12,205 --> 00:13:15,370
This like, that's a troll. Something like that.

362
00:13:16,070 --> 00:13:17,129
So all of that

363
00:13:17,589 --> 00:13:18,089
does

364
00:13:18,629 --> 00:13:20,570
not like, it it accumulates.

365
00:13:21,029 --> 00:13:22,789
You know? It just kinda does that social

366
00:13:22,789 --> 00:13:25,129
proof, I think, at least for me.

367
00:13:25,964 --> 00:13:28,284
And you could also, you know, in your

368
00:13:28,284 --> 00:13:28,784
outro

369
00:13:29,245 --> 00:13:30,924
or within the show, you know, say, hey.

370
00:13:30,924 --> 00:13:32,845
I've you know, we're we're talking about food

371
00:13:32,845 --> 00:13:33,345
insecurity.

372
00:13:33,804 --> 00:13:35,725
Please share this with someone who'd care, you

373
00:13:35,725 --> 00:13:37,585
know, whatever the topic may be.

374
00:13:38,009 --> 00:13:38,509
So,

375
00:13:38,970 --> 00:13:40,970
you know, ask loyal listeners to rate and

376
00:13:40,970 --> 00:13:43,929
follow on if they're listening via a podcast

377
00:13:43,929 --> 00:13:45,790
app. And And it kinda

378
00:13:46,250 --> 00:13:47,529
sorry. I don't mean to cut you off,

379
00:13:47,529 --> 00:13:49,450
but it kinda can give you value of,

380
00:13:49,450 --> 00:13:51,210
like, what people are saying about the show

381
00:13:51,210 --> 00:13:52,830
in general to see, like,

382
00:13:53,465 --> 00:13:55,225
is the is the content that we're talking

383
00:13:55,225 --> 00:13:56,205
about with this organization

384
00:13:57,144 --> 00:13:59,705
actually valuable to the people listening? Do they

385
00:13:59,705 --> 00:14:01,965
like it? You know, is this something that

386
00:14:02,105 --> 00:14:02,764
is actually

387
00:14:04,184 --> 00:14:06,024
worth their time? Or are they saying, like,

388
00:14:06,024 --> 00:14:07,330
no. This is two and a half stars

389
00:14:07,330 --> 00:14:09,009
because I was interested in the topic that

390
00:14:09,009 --> 00:14:10,230
they said they'd be discussing,

391
00:14:10,690 --> 00:14:12,389
but I didn't actually like the episode.

392
00:14:12,769 --> 00:14:14,129
Like, I don't think I think they did

393
00:14:14,129 --> 00:14:15,889
a poor job with it or they're gonna

394
00:14:15,889 --> 00:14:17,590
say, like, I think this is really good.

395
00:14:18,049 --> 00:14:20,309
So that that does help in some sense

396
00:14:20,450 --> 00:14:22,925
to, you know, your content itself. You know,

397
00:14:22,925 --> 00:14:26,065
some organizations that I do pay an annual

398
00:14:26,125 --> 00:14:28,285
fee to, they have like, if I let

399
00:14:28,285 --> 00:14:30,524
my subscription lapse or whatever, say, hey. Come

400
00:14:30,524 --> 00:14:32,925
on back. We'll give you a a bag

401
00:14:32,925 --> 00:14:35,190
or they'll have a t shirt or or

402
00:14:35,190 --> 00:14:37,830
some sort of Famous tote bag. Yeah. Some

403
00:14:37,830 --> 00:14:39,610
sort of giveaway. You know?

404
00:14:39,990 --> 00:14:42,629
I think that there's huge potential there if

405
00:14:42,629 --> 00:14:43,110
you have

406
00:14:43,830 --> 00:14:46,330
if the nonprofit is developed swag,

407
00:14:47,125 --> 00:14:48,644
You know? And what it could be one

408
00:14:48,644 --> 00:14:50,965
of those, you know, shopping bags that you

409
00:14:50,965 --> 00:14:52,965
don't throw away and you take back to

410
00:14:52,965 --> 00:14:53,945
the grocery store.

411
00:14:54,404 --> 00:14:56,884
So, you know, you know, a QR code

412
00:14:56,884 --> 00:14:59,045
on that shopping bag, subscribe to the podcast

413
00:14:59,045 --> 00:15:00,345
or whatever it may be.

414
00:15:00,659 --> 00:15:02,759
I think that's a great idea to consider

415
00:15:03,459 --> 00:15:05,159
for people that are contributing

416
00:15:05,940 --> 00:15:07,000
that do specifically

417
00:15:07,700 --> 00:15:10,259
contribute for, let's say, the podcast that you

418
00:15:10,259 --> 00:15:11,879
have something. Could be a sticker,

419
00:15:12,995 --> 00:15:14,855
you know, but you have to follow through.

420
00:15:14,914 --> 00:15:16,394
And one of the mistakes I've made in

421
00:15:16,394 --> 00:15:17,394
the past is, well, I'll send you a

422
00:15:17,394 --> 00:15:18,914
sticker if you send me a sticker. Well,

423
00:15:18,914 --> 00:15:20,595
two minutes later, I send the sticker, you

424
00:15:20,595 --> 00:15:22,355
know, and then I get, oh, thanks. You

425
00:15:22,355 --> 00:15:24,754
finally remembered. So, you know, make sure you

426
00:15:24,754 --> 00:15:26,514
do it in a timely manner. But,

427
00:15:26,995 --> 00:15:29,090
I think this this type of stuff people

428
00:15:29,090 --> 00:15:31,409
like, you know, and people like to not

429
00:15:31,409 --> 00:15:33,490
necessarily put stickers on their car anymore. That

430
00:15:33,490 --> 00:15:35,409
used to happen in the many, many years

431
00:15:35,409 --> 00:15:36,610
ago. Of course, every once in a while,

432
00:15:36,610 --> 00:15:37,809
I'll see a car with a sticker on

433
00:15:37,809 --> 00:15:38,789
it, and I laugh.

434
00:15:39,090 --> 00:15:41,169
But, you know, if something goes on the

435
00:15:41,169 --> 00:15:43,490
refrigerator, maybe it's a magnet or something. Who

436
00:15:43,490 --> 00:15:45,944
knows? Because when people come My office door

437
00:15:45,944 --> 00:15:47,245
is my sticker wall.

438
00:15:47,625 --> 00:15:49,944
When when people come into the office or,

439
00:15:49,944 --> 00:15:51,704
like, or come into your house, oh, oh,

440
00:15:51,704 --> 00:15:53,464
oh, you support this and that. So it

441
00:15:53,464 --> 00:15:54,745
kinda gives your

442
00:15:55,384 --> 00:15:56,365
allows you

443
00:15:56,789 --> 00:15:58,870
to, you know, probably display that you you

444
00:15:58,870 --> 00:16:01,429
support this nonprofit. So these giveaways, I think,

445
00:16:01,429 --> 00:16:03,129
would be cool or recognition.

446
00:16:04,309 --> 00:16:06,070
Yep. And, also, you could give away some

447
00:16:06,070 --> 00:16:08,629
behind the scenes content. You know? Give early

448
00:16:08,629 --> 00:16:09,690
access to episodes

449
00:16:10,070 --> 00:16:13,414
or, you know, handwritten note to listeners who

450
00:16:13,414 --> 00:16:13,914
participate

451
00:16:14,375 --> 00:16:16,695
and, you know, just a lot of, you

452
00:16:16,695 --> 00:16:19,095
know, what goes on? How does this, you

453
00:16:19,095 --> 00:16:21,674
know, how does this organization work? You know?

454
00:16:21,815 --> 00:16:24,794
And that helps engagement with your

455
00:16:25,639 --> 00:16:27,799
listeners that that now they know a little

456
00:16:27,799 --> 00:16:31,080
bit of secrets. You know? Oh, and kinda

457
00:16:31,080 --> 00:16:33,559
that insider access is kinda cool. They wanna

458
00:16:33,559 --> 00:16:35,340
feel like that they're part of our community,

459
00:16:35,480 --> 00:16:37,879
especially because so much of communities are online

460
00:16:37,879 --> 00:16:38,940
nowadays. So

461
00:16:39,504 --> 00:16:41,504
they, yeah, they do anything for that extra

462
00:16:41,504 --> 00:16:42,004
level

463
00:16:42,464 --> 00:16:44,004
of connection a lot of the time.

464
00:16:45,105 --> 00:16:45,424
So

465
00:16:46,064 --> 00:16:47,504
And then, you know, we could also, you

466
00:16:47,504 --> 00:16:49,125
know, list your top

467
00:16:49,584 --> 00:16:50,804
shares or supporters

468
00:16:51,184 --> 00:16:53,105
on your website or read them out. You

469
00:16:53,105 --> 00:16:54,819
know, I hear a lot of people that

470
00:16:54,819 --> 00:16:55,879
are using Patreon.

471
00:16:56,419 --> 00:16:58,339
For example, they'll say, I got a new

472
00:16:58,339 --> 00:16:58,839
Patreon

473
00:16:59,220 --> 00:17:01,319
listener this week, blah blah blah blah blah,

474
00:17:01,620 --> 00:17:03,379
and, you know, right in the show. So

475
00:17:03,379 --> 00:17:05,299
it kinda gives people they love hearing their

476
00:17:05,299 --> 00:17:07,559
own name Yeah. In in media. Mhmm.

477
00:17:08,315 --> 00:17:10,795
So, also, there's you you can partner with

478
00:17:10,795 --> 00:17:13,115
other nonprofits or advocates. I think we've got

479
00:17:13,115 --> 00:17:14,474
a few things on the list here we

480
00:17:14,474 --> 00:17:16,095
can give some suggestions on.

481
00:17:16,474 --> 00:17:18,394
You could, you know, invite leaders from other

482
00:17:18,394 --> 00:17:21,115
organization to be guests on your show, you

483
00:17:21,115 --> 00:17:23,880
know, that are similarly aligned to what you're

484
00:17:23,880 --> 00:17:24,380
doing.

485
00:17:25,079 --> 00:17:27,240
And I think that the content swaps may

486
00:17:27,240 --> 00:17:29,500
work if the content aligns.

487
00:17:30,279 --> 00:17:31,640
You know, if it's the same type of

488
00:17:31,640 --> 00:17:34,519
content, I think there's an opportunity there. Long

489
00:17:34,519 --> 00:17:35,339
term relationships,

490
00:17:35,944 --> 00:17:37,884
They really do help you in the end.

491
00:17:38,025 --> 00:17:40,184
You know, that that saying of don't burn

492
00:17:40,184 --> 00:17:40,845
your bridges.

493
00:17:41,384 --> 00:17:43,625
This is this is definitely one of those

494
00:17:43,625 --> 00:17:45,625
one of those areas. Yeah. Build long term

495
00:17:45,625 --> 00:17:46,125
relationships

496
00:17:46,424 --> 00:17:47,724
with other like minded

497
00:17:48,184 --> 00:17:48,684
organizations

498
00:17:49,144 --> 00:17:49,644
or

499
00:17:50,460 --> 00:17:53,599
advocacy groups and, you know, keeping good company?

500
00:17:54,299 --> 00:17:56,559
So, again, I think it boils down to,

501
00:17:56,619 --> 00:17:58,539
you know, start with partners you already work

502
00:17:58,539 --> 00:18:00,460
with. You know, people that you know, people

503
00:18:00,460 --> 00:18:02,859
that you trust and who would love your

504
00:18:02,859 --> 00:18:05,519
content, maybe even get them to share it.

505
00:18:05,775 --> 00:18:07,775
Maybe they don't have a podcast. Maybe they

506
00:18:07,775 --> 00:18:10,494
could include it in their newsletter as well.

507
00:18:10,494 --> 00:18:13,234
So there's there's all kinds of ways here

508
00:18:13,295 --> 00:18:13,795
to

509
00:18:14,494 --> 00:18:17,055
to really have a great strategy to grow

510
00:18:17,055 --> 00:18:17,715
a show,

511
00:18:18,579 --> 00:18:21,539
especially if you're, again, a nonprofit podcaster. But

512
00:18:21,539 --> 00:18:23,859
some of these tips are works for folks

513
00:18:23,859 --> 00:18:26,259
that are not necessarily nonprofits, but just trying

514
00:18:26,259 --> 00:18:28,419
to grow your podcast. So I think there's

515
00:18:28,419 --> 00:18:29,960
some Podcasters are unintentionally

516
00:18:30,339 --> 00:18:33,404
nonprofit. You know. Well, that's probably true too.

517
00:18:34,184 --> 00:18:34,684
Yes.

518
00:18:35,065 --> 00:18:36,744
So I think that's a wrap on this

519
00:18:36,744 --> 00:18:39,784
episode, and thank you for joining us for

520
00:18:39,784 --> 00:18:40,524
our nonprofit

521
00:18:40,825 --> 00:18:41,325
spotlight.

522
00:18:42,024 --> 00:18:44,184
If you are part of a nonprofit or

523
00:18:44,184 --> 00:18:46,204
podcasting on a budget, we offer

524
00:18:46,660 --> 00:18:49,000
10% off on all of our annual plans.

525
00:18:49,220 --> 00:18:51,140
You know, sometimes we do deals throughout the

526
00:18:51,140 --> 00:18:53,140
year where it's get two months free or

527
00:18:53,140 --> 00:18:55,380
something like that. So always look out for

528
00:18:55,380 --> 00:18:57,220
ways you can save with Blueberry. We have

529
00:18:57,220 --> 00:18:58,200
we have some options.

530
00:18:58,595 --> 00:19:00,355
And, of course, don't forget to follow or

531
00:19:00,355 --> 00:19:03,315
subscribe to Podcast Insiders so you never miss

532
00:19:03,315 --> 00:19:06,695
the podcasting tips, updates, industry insights.

533
00:19:07,154 --> 00:19:08,755
With the Blueberry team, you can do that

534
00:19:08,755 --> 00:19:11,529
over at podcastinsider.com.

535
00:19:11,529 --> 00:19:13,070
Thanks, everyone. Thank you.

536
00:19:13,849 --> 00:19:16,570
Thanks for joining us. Come back next week.

537
00:19:16,570 --> 00:19:20,089
And in the meantime, head to podcastinsider.com

538
00:19:20,089 --> 00:19:21,070
for more information,

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00:19:21,450 --> 00:19:22,190
to subscribe,

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share, and read our show notes.

541
00:19:25,505 --> 00:19:27,445
To check out our latest suite of services

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00:19:27,505 --> 00:19:30,644
and learn how Blueberry can help you leverage

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00:19:30,705 --> 00:19:33,845
your podcast, visit blueberry.com.

544
00:19:33,904 --> 00:19:36,945
That's Blueberry without the e's. We couldn't afford

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00:19:36,945 --> 00:19:37,684
the e's.